Giornale Parco1923 Eng
Total Page:16
File Type:pdf, Size:1020Kb
www.parco1923.com MAGAZINE N°1 2020 FREE COPY PRINTED ON RECYCLED PAPER THE BRAND OF NATURE AN OLD STORY bear to appear. It’s the symbol of these territories THAT BECOMES and now, the symbol of our perfume. That’s how PERFUME Paride Vitale and Ugo Maria Morosi created PARCO1923 narrates the PARCO1923: years ago, story of millenary woods during a walk in the woods and mysterious owers. A guided by an old park story written by plants ranger, they wondered living in one of the most how to make people feel uncontaminated places in that heady pleasure. It the world: the Abruzzo, took several years of Lazio and Molise National studies on plants and Park. Weather, sun, wind, environment to nd the protective snow, crystal nal formula. Thanks to a clear rivers and streams shore, human care to “PARCO1923 narrates preserve this heritage: all the story of millenary these elements shaped the woods and mysterious centuries-old woods, now recognized as UNESCO flowers.” World Heritage. close study on row PARCO1923 enclosed materials, carried out by their fragrances into its botanical experts and one bottles. You can feel the of the most respected fresh and light scent of noses in the world, laburnum, juniper berries, PARCO1923 is now what honeysuckle and odorous it is: a fragrance approved broom, wild angelica, by a group of park rangers giaggiolo, musk and who recognized the scent nally, at the nal part of of the Abruzzo, Lazio and the olfactory composition, Molise National Park in you’ll feel the beech, a tree that. After the rst that populates almost all olfactory creation, in 2018 woods in the territory and PARCO1923 launched best represents the Park Scarpetta di Venere, a and its traditions. You just fragrance inspired by the have to close your eyes homonymous rare ower and you’ll feel immersed that only blooms for few into a path leading to the weeks in the springtime. forests, where you can feel You could hardly see this the presence of deers, ower but, thanks to hoping for a shy and PARCO1923, you can pacic Marsican brown smell it every day. MARSICAN THE NATIONAL PARK: A LONG HISTORY BROWN BEAR SPANNING A CENTURY Driving through the paths of Abruzzo, Abruzzo National Park has an old story Lazio and Molise National Park, you can of mountain noblemen, pioneers of easly see a weird sign warning you to be nature conservation and hard ghts careful with bears. So you’d better keep between poaching and preservation. an eye out and try not to hurt or annoy During the XIX century, when the last this undisputed symbol of the valleys. specimen of Marsican brown bear and Marsican brown bear is not just any Appenin chamois lived there, only King animal. It is smaller than other bears Vittorio Emanuele had the permission and there are less than one thousand to hunt in these woods called “hunting specimens living in the National Park. royal reserve”. But the King rarely got Despite what you may think, it has a the chance to hunt and the reserve was quiet character except when you appro- closed after few years. In 1922 a provi- ach some puppies with a mama bear sional directory, chaired by Erminio nearby. Hundreds of people work every Sipari, declared the 12.000 hectares area day to protect and preserve the Marsi- as National Park. In 1923 a decree-law can brown bear. It became the symbol turned it into a state entity. The National of PNALM that reproduced the bear in Park was created to “protect the sylvan its logo with its typical sitting position. beauties and natural treasures” as it’s... continues on page 5 continues on page 6 2 THE OLFACTORY ARCHITECTURE OF ESSENCES - NATIONAL PARK PLANTS AND FLOWERS THE OLFACTORY ARCH And who could better assist us in identifying the plants 1 2 NATIONAL PARK that properly make that PLANTS AND olfactory experience so “We wanted to unique? Obviously the local FLOWERS botanical experts and the reproduce the park rangers who had worked for years in those sensation you “PARCO1923 tells of a uncontaminated places. unique oral heritage: the With their help, we carried feel while you fragrances from endemic out a close study to nd “the plants and owers growing soul” of PARCO1923 Eau de are immersed within the Abruzzo, Lazio Toilette: a blend of myste- and Molise National Park. rious and unique essences of in a wood in When we started – ve years laburnum, wild juniper, ago – to test the fragrance heady honeysuckle and the Park for our Eau de Toilette – and intense broom. These essen- for all "green" products – we ces are enhanced by the during the wanted to reproduce the benecial and therapeutic sensation you feel while you eects of wild angelica and most are immersed in a wood in iris and, at the end, musk 5 6 the Park during the most and beech, the tree that flourishing ourishing period of the mostly represents the whole year. area, the symbol of the Park period of the and its ancient traditions. If our rst olfactory creation year” “PARCO1923 tells encloses all the essences of wood plants in a bottle, the of a unique floral second one is meant to be a You could hardly see this heritage: the tribute to a great star of ower but, thanks to our Eau these places: Scarpetta di de Perfume, you can feel its fragrances of Venere (lady’s slipper magic every day. The perfu- orchid). It’s a wild orchid, a me is a ower bouquet that endemic plants rare, delicate and shoe-sha- recreates and emphasizes ped ower that lives only for the environment in which and flowers few weeks, between May the orchid lives in springti- growing within the and June, hiding on the me. In addition to laburnum, riverside and feeding on iris and red lily, Scarpetta di National Park their pristine water. We dedi- Venere is enhanced by wild cated our Scarpetta di blueberry e rose hip. At the Abruzzo, Lazio Venere and all the “red” end, as for the Eau de Toilet- 9 10 products to this red-petals te, you can feel beech and and Molise.” ower. You could hardly see musk aroma. 1 TREE MOSS 2 BEECH WOOD 3 IRIS The benevolent It covers over 60% of A rare ower that protector of our plants. these millennial fragile grows on It leads us into the Park forests. You can mountain pastures. If with its notes of clearly smell it at the you just gently sni it, sensual and enchan- end, it closes the you will get lost in its ting undergrowth that perfume with its gentle and persistent evokes strength and strong and impressive perfume, like our security. touch. memories. 7 WILD ANGELICA 78 JUNIPER 9 SCARPETTA DI A ower with a rugged It grows wild on the VENERE and pungent scent. In Abruzzo mountains; LADY’S SLIPPER the past centuries it was it’s used in the local ORCHID believed to extend life cuisine and in Elegant wild orchid and for this reason they traditional with noble red owers sought it along the medicine. It has an and famous for its streams down the impressive aromatic phytotherapeutic and mountains. and balsamic homeopathic strength. properties. Hedges of owers nearby Pescasseroli, in the heart of the Abruzzo, Lazio and Molise National Park. THE OLFACTORY ARCHITECTURE OF ESSENCES - FLORAL HERITAGE & SCARPETTA DI VENERE 3 THE OLFACTORY ARCH ITECTURE OF ESSENCES 3 4 THE FLORAL HERITAGE “In the wonderful green oasis that today is than 60% of the entire surface of the Park the Abruzzo National Park, the visitor is and compete to create a landscape full of delighted by a great richness of plants, a colors that varies with the passing of superb and luxuriant vegetation”. With seasons. Their shape and size vary accor- these words, the famous botanist Romual- ding to altitude, age and fertility soil condi- do Pirotta celebrated, at the beginning of tions. The abundant bedding plays an the last century, the beauty of Park moun- important role in thermoregulatory action: tain ora, a botanical presidium of univer- sal value. With more than two thousand dierent plant species, the ora of the park is rich and varied. Among the oristic pecu- “In the wonderful liarities, the iris stands out (Iris marsica). It grows only in some places and blooms between May and June. Particularly conspi- green oasis that cuous are: the red lily (Lilium bulbiferum today is the Abruzzo 7 8 croceum), on sunny and dry slopes, the martagon lily (Lilium martagon), which grows in less dense beech woods, aquile- National Park, the gia (Aquilegia ottonis), abundant in pastu- res and uncultivated lands, the Apennine visitor is delighted by gentian (Gentiana dinarica), of an intense blue color. There are also several and color- a great richness of ful orchids but among them Scarpetta di Venere (Cypripedium calceolus) is the most plants, a superb and beautiful, rare and large one. The vegetal landscape of the Park mostly consists of beech forests: the scientic name of this luxuriant vegetation” species, Fagus syIvatica, recalls the sponta- neous origin of this species in the Apenni- ne mountains, where the presence of during the summer it keeps the soil wet beech trees dates back to dozens of centu- and prevent it from drying, while in the ries ago. The beech is indeed the most winter it protects it from frost. In addition, common tree in the park and it generally its helps to enrich the soil of humus throu- grows between 900 and 1,800 meters gh its decomposition provoked by insects above sea level.