eBook Formatting Tips and how GPO can help you go from print to digital Metadata gets greater search results.

Traditional Format eBook Formatting

Front Matter Front Matter Portions of the book that are positioned , Verso page, Copyright page, prior to the (Title Table of Contents. page; Verso page; Copyright page; ; Acknowledgements; ; Body Matter ; Executive Summary). Links to your website, treatment of Footnotes and Glossary Terms, links Body Matter within and Appendices, Chapters and sections of your book; graphic images. this is usually after the Table of Contents/front matter and before back Back Matter matter content. Backlinks to Table of Contents, About Author, Related Titles, Glossary Terms, Back Matter Appendices. Traditionally contains portions of text/ graphics that include About Author; Glossary; Appendices with tables; ; after body matter text

Best Practice Metadata Fields

Title Imprint Name Include main title with subtitle in this Commercial publishers always prefer to field. showcase the Imprint name to brand the titles to the imprint. GPO recommends Identifier Commercial publishers recommend to list the agency with office name here placing title ISBN in this field. to brand title to agency mission. Creator Language Commercial industry recommends Use the two letter language code, i.e. “en” for English. author here. GPO recommends author, if no individual author, place agency/ Publication Date office in this field. Commercial publishers place a publication date usually set as one Subjects month prior to release/on-sale date on Commercial publishers recommend all titles. using BISAC category subjects that can be found here: Rights https://www.bisg.org/complete-bisac- Commercial publishers use this field for subject-headings-2013-. copyrighted material. GPO recommends inputting Public Domain, with year or Public Domain with some copyrighted material with the year. Publication Search Components

Cover Verso Page eBooks usually start with the cover ■■ Official Edition Notice language image or with the text of the title page. ■■ About Agency Mission description ■■ Use of ISBN language ■■ CIP (Cataloging in Publication) data Main Title, from Library of Congress for eBooks Subtitle, http://www.loc.gov/publish/cip/ebooks/ By using a Author Name, metadata Imprint Name, ■■ management tool, Publisher Name Info about front cover image there will be a with Logos, (if applicable) greater chance and Publisher your publication Website. will be discovered through search engines and a reseller website.

Verso Page with CIP data

Without metadata, chances of title discovery are significantly reduced to text that is present on label cover image only.

Tip: Some commercial publishers design the title thumbnails specifically for viewing on a device bookshelf vs. title thumbnail for their website. U.S. Government Official Edition Notice Table of Contents ■■ Legal Status and Use of Agency Seals ■■ Showcases TOC with links and bookmarks to ■■ and Logos other book content element parts – front, body, and back matter. ■■ About Agency Mission ■■ When users touch link on device, these ■■ Use of ISBN bookmarks and links will bring user to ■■ For Sale Tagline-Print titles only that specific portion of the book content. ■■ These links to chapters allow user to quickly find, read, and review info that applies to their specific need vs. reading book content in sequential order.

Showcases alternate view of TOC with title page and cover image.

Copyright Page Back Matter Formatting Tips

Remember to place backlinks from Back Matter (i.e. Appendices) to Table of Contents in Front Matter. Body Matter Formatting Tips Body Text Formatting Tips

Links Footnote #1

Best Practice

■■ Example of Pop-up Screen Footnote with brief reference Small, Raised, Linked Number indicating Insert links to your external website to notation for additional information. Footnote. provide more information for the reader. ■■ ALSO used for Glossary Term items to provide definitions or NOTE: If a web address changes, revise, otherwise a broken link to reader = poor user experience. explanation of Acronyms by the Tip: Links from book content to your website brings more or new visitors to word within the body text. ENGAGE with your site content. Footnote #2 Use of Graphics ■■ Can be anchored to the page to Best Practice: Commercial publishers Tip #1: ALWAYS indicate the create a static image that will use fixed layout for multiple tables and number of the footnote prior to the not resize. figures needed to represent specific footnote reference text. points within book content. Common ■■ Can be created using Fixed Tip #2: With more space for end note with textbook and large reference book Layout with ePub 3.0. at end of , this option allows content media types. you to offer reader a lengthy description of the footnote and provide If book content has numerous, Tip #1: additional links to more info detailed tables and timeline, it is best to place the majority of them in an Tip #3: Provide link from body text Appendix as part of back matter. raised footnote number to End Note page footnote number. Provide Provide a link from body text to Tip #2: Footnote text can also be Backlink from End Note Page footnote the specific detailed tables or timelines treated as End Notes at end of number reference to corresponding in the Appendix and a backlink to the chapter. footnote number in body text. body text topical matter. How GPO Can Help

Design Your content Disseminate Your Content (Free) GPO Sales Program Training for Your Agency Staff ■■ In-house Creative Services ■■ Federal Depository Library Program Department ■ GPO Sales Program operates on a ■■ Institute at GPO www.fdlp.gpo.gov cost-recovery basis https://www.gpo.gov/how- ■■ Top talent from around the country — Preservation to-work-with-us/agency/services-for- ■ — Archiving Paid eBook Dissemination GPO Sales agencies/training-opportunities ■■ Both print and digital design — Cataloging Program rides your eBook requisition for — GPO Institute offers some eBook experience eBook file format(s) file formatting classes, (similar to print procurement process); ■■ Can assume much of the project ■■ Federal Digital System (FDSys) 508 Compliance classes, Print adds/builds cost-recovery program costs management responsibilities https://www.gpo.gov/fdsys/ Preflighting classes, How to Plan and into list price for individual/end-user to purchase product. Create Effective Print and Digital Communication Products, and more. Disseminate Your Content Promote Your content ■■ Academic Pub (College Professors) ■■ GPO Online Bookstore https://bookstore.gpo.gov/ ■■ Apple iTunes Store — Your own agency “mini bookstore” — ■■ Barnesandnoble.com Outperforms Google and Apple— Direct Contact search visibility to end user for Federal ■■ EBSCO (Academic Libraries) Rob Mitchell content Manager, Operations ■■ Firebrand ■■ 202.512.2317 ■■ Government Book Talk Blog— Google and Google Play [email protected] Over ½ million page views ■■ MyiLibrary (Academic Libraries) ■■ Lisa Williams ■■ New Titles by Topic Emails Overdrive (Public Libraries) Chief, Distribution & Services Outreach — Over 140,000 subscribers ■■ US Government Online Bookstore — Over 25 million bulletins executed 202.512.1065 https://bookstore.gpo.gov [email protected] and delivered ■■ Zinio (Digital Magazines) ■■ Google Books/Google Play— Over 47 million page views Print on Demand Options ■■ Amazon.com/Createspace ■■ OnDemand Books/Espresso Book Machine U.S. GOVERNMENT OFFICE 732 North Capitol Street, NW, Washington, DC 20401 www.gpo.gov | Keeping America Informed | www.govinfo.gov