W&M ScholarWorks Dissertations, Theses, and Masters Projects Theses, Dissertations, & Master Projects 2005 Marketing to the 'liberated' woman: Feminism, social change, and beauty culture, 1960--2000 Elizabeth A. Kreydatus College of William & Mary - Arts & Sciences Follow this and additional works at: https://scholarworks.wm.edu/etd Part of the Marketing Commons, United States History Commons, and the Women's Studies Commons Recommended Citation Kreydatus, Elizabeth A., "Marketing to the 'liberated' woman: Feminism, social change, and beauty culture, 1960--2000" (2005). Dissertations, Theses, and Masters Projects. Paper 1539623483. https://dx.doi.org/doi:10.21220/s2-hfej-p605 This Dissertation is brought to you for free and open access by the Theses, Dissertations, & Master Projects at W&M ScholarWorks. It has been accepted for inclusion in Dissertations, Theses, and Masters Projects by an authorized administrator of W&M ScholarWorks. For more information, please contact
[email protected]. NOTE TO USERS This reproduction is the best copy available. ® UMI Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with with permission permission of the of copyright the copyright owner. Furtherowner. reproduction Further reproduction prohibited without prohibited permission. without permission. MARKETING TO THE ‘LIBERATED’ WOMAN Feminism, Social Change, and Beauty Culture, 1960—2000 A Dissertation Presented to The Faculty of the Department of History The College of William and Mary in Virginia In Partial Fulfillment Of the Requirements for the Degree of Doctor of Philosophy by Elizabeth A. Kreydatus 2005 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. APPROVAL SHEET This dissertation is submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy Elizabeth A.