THE 31ST ANNUAL

NOVEMBER 10, 2020 NOVEMBER 10, 2020

MASTER OF CEREMONIES Mary Taylor-Ash CEO Tourism

PRESENTER Norm Beug Chair Tourism Saskatchewan Board of Directors

2 NOVEMBER 10, 2020

SASKATCHEWAN TOURISM AWARDS OF EXCELLENCE More than 30 years ago, Saskatchewan’s tourism sector began paying special tribute to leadership and achievement in the industry – to businesses and individuals who made exceptional contributions to tourism and demonstrated that success and fulfilment come with being true to your dreams, proud of your home and eager to treat guests to remarkable Saskatchewan experiences.

The Saskatchewan Tourism Awards of Excellence Gala has become a yearly showcase of achievement, bringing together representatives from every corner of the and from a diverse range of businesses and attractions to celebrate the accomplishments of their colleagues in the industry.

Originally scheduled to take place on April 2 in Regina, the 31st annual event was cancelled, along with the HOST Saskatchewan Conference, due to the COVID-19 pandemic. With the cancellation of both industry gatherings, the announcement of the 12 Saskatchewan Tourism Awards of Excellence recipients and three Tourism Builders was postponed.

Through the use of technology and adoption of a new virtual format, members of Saskatchewan’s tourism industry are now able to gather from afar to honour those outstanding businesses and people who have gone above and beyond to deliver superior service and experiences.

Join the celebration as the Saskatchewan Tourism Awards of Excellence shine a spotlight on the commitment and hard work of veteran operators, as well as the innovative spirit of young entrepreneurs, and broaden understanding of efforts that yield success and, ultimately, position Saskatchewan as a more inviting and competitive destination.

3 NOVEMBER 10, 2020

ROOKIE OF THE YEAR AWARD Presented to the Saskatchewan business, event or association that has demonstrated innovation, ingenuity, hard work and perseverance to establish a strong, viable and successful new business in the tourism sector. The recipient of this award will be an entity that was launched after June 1, 2018.

Aquatic Adventures, Regina Beach In 2019, Aquatic Adventures launched Saskatchewan’s first inflatable water park at Regina Beach with phenomenal results. The floating water park, located just off the shore, creates a unique, fun and safe summer adventure for ages five and up. The attraction also hosts birthday parties and school groups. The parkour-style course is just as physically challenging as it is fun. Options for hourly, daily and season passes make the park affordable and accessible from early-June to the end of August. Social media marketing resulted in 5,000 Facebook followers and a five-star rating. In 2020, Aquatic Adventures expanded its operations to open two new water parks with different layouts at Blackstrap Provincial Park and Danielson Provincial Park. Its expansion plans also include fundraising events and community event hosting.

Nutrien Wonderhub, The Nutrien Wonderhub children’s entertains families with fun exhibits and inspirational programming. The museum’s mission is to foster creativity, curiosity, and a lifelong love of learning in children and their adults. Exhibits reflect the diversity of Saskatchewan communities and the unique local heritage, culture and landscape. It took five years of hard work and perseverance for volunteers, Board members, staff, design and construction teams to make the vision a reality. The completed space is now a state-of-the-art facility with 25,000 sq. ft. of galleries and 11 permanent interactive exhibits. Between June and December 2019, Nutrien Wonderhub welcomed over 104,000 guests. Its Facebook following tripled during this timeframe, from 3,000 to almost 9,000. Future growth plans include working with members to continue providing an exceptional visitor experience. Outreach exhibits will visit underserved communities throughout Saskatchewan.

Odla, Saskatoon Odla – named after the Swedish word that means to grow, farm or cultivate – is a unique, farm-direct restaurant and market in Saskatoon that aims to reconnect people with the food they eat. Odla is the brainchild of husband and wife Brett and Arlie LaRoche, who also own Farm One Forty near Vanscoy. The holistically managed farm supplies the restaurant with its meat, grains, honey, fruits and vegetables. Chef and co-owner Scott Dicks creates a seasonal menu inspired by the freshest ingredients. Farmer and chef work together to create a menu that is bursting with life and flavour. Guests can even visit the farm for tours to see where the restaurant’s food is raised and grown. With Odla doing the cooking, the food is always fresh, delicious and memorable. Frequent social media posts tell stories about the growers and food ingredients to over 4,700 Instagram and 1,400 Facebook followers.

4 NOVEMBER 10, 2020

SERVICE EXCELLENCE AWARD Presented to the business, facility or attraction that has shown obvious commitment to customer service over a prolonged period and continually demonstrates high levels of customer satisfaction.

Farm One Forty, Vanscoy Farm One Forty strives to be the local, sustainable, and natural choice for ethical eaters. The operation is all about connecting people with real food. Owners Arlie and Brett LaRoche previously hosted farm-to-table dinners for their customers and were encouraged to develop the tradition into a business offering. Farm tours offer a glimpse into daily life on the 140-acre operation that focuses on holistic livestock management. Guests are welcome to stroll out to the pasture, mingle with the animals and explore the gardens where most of the dinner ingredients are grown and harvested. Customer feedback inspired the latest offering of monthly farm tour lunches. In 2019, Farm One Forty constructed a cosy, inviting new event area with a gazebo, washroom facility and fire pit. To satisfy the demand for knowledge and local products, workshops and a market were also introduced. Located just 15 minutes from Saskatoon near Vanscoy, Farm One Forty connects visitors with quality, homegrown food and warm Saskatchewan hospitality.

Northern Lights Vintage Spa, Maple Creek Northern Lights Vintage Spa offers holistic wellness services in an old world setting with vintage décor. The spa offers a growing selection of services that are considered the cutting-edge of wellness. Treatments are customized for the unique needs of each client. Therapeutic services include homeopathic medicine, thermography, counselling services, acupuncture, advanced foot treatments and aesthetic services. A beautiful reception area, themed treatment rooms, calming music and the scent of essential oils create the start of an immersive spa experience. Every room is welcoming and the team is dedicated to ensuring that each client leaves feeling centered, relaxed and pampered. A small boutique offers a selection of Canadian-made wellness products. The spa’s commitment to attentive and generous service resulted in the business doubling year over year, despite a number of challenges that included a devastating fire.

Scott Lake Lodge, Scott Lake Scott Lake Lodge is a luxury fly-in fishing operation in northern Saskatchewan. The lodge has a longstanding commitment to offering an exceptional customer experience. Staff dedicate themselves to this vision while working to create a fishing trip experience worth repeating. A combination of customer service, steady incremental improvements, high regard for customer feedback and employee retention are evident in the lodge’s 85 per cent customer return rate. Scott Lake Lodge has sold out for the last five years and now books a year in advance. Improvement plans include major renovations of every building on the island, guided by the feedback of nearly 500 annual guests. The costly reinvestment began in 2015 and is scheduled for completion in 2021.

5 NOVEMBER 10, 2020

TOURISM EMPLOYEE OF THE YEAR AWARD Presented to the frontline employee whose professionalism, dedication, attitude and quality of service best exemplify excellence in the tourism industry. Owner/operators and senior management personnel are not eligible for this award.

Robert Holden, FireSong, Fowler Lake For more than a decade, Robert Holden has been a part of FireSong resort at Fowler Lake. As Security Manager, Holden goes above and beyond on a regular basis, waiting up on guests who are late or lost, venturing out in stormy weather to meet them at the main road and digging them out of the ditch if needed. Holden is passionate about showcasing the natural beauty of Saskatchewan and the hospitality of its people. His tours of FireSong Resort and his pride in the property give guests a deeper and more meaningful experience. Holden is proud to be from Saskatchewan and “bleeds green.” He has built relationships with guests, staff and local organizations to make FireSong a memorable and unique accommodation.

Arnold McKenzie, Legislative Assembly Service of Saskatchewan, Regina In 2019, Arnold McKenzie celebrated his 35th year of service as an Information Officer at the Legislative Assembly Service of Saskatchewan (LAS). Over his 35 years, McKenzie dedicated himself to developing tours and programming, and providing visitors with memorable experiences. He was a fount of knowledge about the history of the Legislative Building and the province of Saskatchewan, and well known by tourists and school groups alike. His good humour and love of people saw him requested by many booking tours of the Legislative Building. In his time with the LAS, McKenzie developed an excellent rapport with the public and displayed a phenomenal ability to make people feel at ease and engaged on his tours. He trained two generations of Visitor Services staff and passed on a wealth of experience and information. McKenzie retired in mid-2019.

Katie Willie, Wanuskewin, Saskatoon Since joining Wanuskewin in 2016, Katie Willie has forever changed the Visitor Services experience. Willie was tasked with delivering daily archaeological tours, as well as researching and presenting historical facts to be incorporated into the park’s permanent exhibit design. Her impact at Wanuskewin has gone beyond Visitor Services and has had a positive effect on all other departments. In addition to her regular duties, Willie took on increased responsibility by co-ordinating tour bookings, grant writing and is now a certified emerit Interpretive Guide. She has trained five staff members to deliver her archaeology tour, and even developed kid-friendly experiences that allow young visitors to experience the work of archaeologists firsthand. Willie strives to continuously improve the visitor experience at Wanuskewin.

6 NOVEMBER 10, 2020

TOURISM EMPLOYER OF THE YEAR AWARD Presented to the business that clearly demonstrates a commitment to professionalism and attaining superior results in the tourism workforce, shown through professional recognition, training and excellence in human resource management.

CAA Saskatchewan Established in Saskatchewan in 1917, CAA is an internationally recognized brand with a presence in every province in , representing 5.2 million members, and an affiliation with the 50‐million‐ member American Automobile Association (AAA) in the United States. In May 2019, CAA was named the most trusted brand in Canada by Gustavson Brand Trust Index. Over the past 10 years, CAA Saskatchewan’s goal has been to provide excellence in customer service, which has proven to translate to higher engagement and satisfaction for its employees and customers. Two knowledgeable and experienced staff members lead training for new and existing employees, and are in‐house facilitators for Service Best Customer Service and Selling is Service training. As an Employer of Choice, CAA Saskatchewan strives to attract and retain staff through a mix of incentives, opportunities for advancement in the tourism industry and a respectful, dynamic workplace.

Gold Eagle Lodge, Located in North Battleford, Gold Eagle Lodge is locally owned by the Battlefords Tribal Council. The hotel opened in 2006 and underwent a complete renovation of each guest room and suite in 2016. Gold Eagle Lodge’s commitment to customer service and professionalism has required a strong investment in development for its staff. Over the years, the hotel has won numerous awards in recognition of its leadership in Saskatchewan’s tourism sector for the benefits it provides for staff. As an Employer of Choice recipient for six consecutive years, Gold Eagle Lodge recognizes the necessity of a dedicated and satisfied workforce. As such, it has developed competitive benefits, an attractive working environment, and encourages advancement in the tourism and hospitality sectors through opportunities for training and certification.

The Atlas Hotel, Regina The Atlas Hotel launched two years ago with the goal to become Saskatchewan’s best hotel employer. The Regina-based hotel has invested significantly in leading-edge technologies and programs to promote better communication, better job fit, more organized and secure human resource systems, plus proactive management of housekeeping schedules, preventative maintenance and operations accountabilities. The hotel has also invested heavily in leadership training and renewed its investment in several workplace programs, including Years of Service Milestone celebrations. A commitment to promoting from within has led to numerous staff receiving training and greater opportunity for advancement. With a staff representing 17 countries and a management team that is 50 per cent women, The Atlas Hotel celebrates having an inclusive and diverse workforce. In the past year alone, staff turnover has decreased by 26 per cent.

7 NOVEMBER 10, 2020

GIL CARDUNER MARKETING AWARD Recognizes creative and innovative marketing campaigns that increase business and enhance Saskatchewan’s visibility as a tourism destination. Selection of finalists is based on quality of content, high levels of customer satisfaction with product offered, campaign distribution and quantitative results.

Canadian Western Agribition, Regina Canadian Western Agribition (CWA) is an entertainment showcase and agricultural exhibition that attracts more than 120,000 visitors each year. International attendance increased by 10 per cent in 2019, due to innovative promotional and networking tactics highlighting Saskatchewan’s vibrant agricultural sector. The CWA’s marketing strategy is designed to generate interest in the event and position Saskatchewan and Canada as appealing destinations. The strategy focuses on people – being part of the “Agribition Family” is a core message in marketing materials distributed at home and abroad. The CWA enlists a team approach to developing compelling stories that can be packaged and used in a variety of ways. The creation of fresh, relevant content that can be shared year round keeps the CWA brand top-of-mind in key markets.

SaskTel Saskatchewan Jazz Festival, Saskatoon For 10 days each summer, the city of Saskatoon bursts into song as the SaskTel Saskatchewan Jazz Festival plays host to hundreds of phenomenal artists. More than 75,000 hungry music fans devour the sounds of jazz, blues, funk, pop, and world music – programming that spans as many genres as it does continents. The festival’s marketing and branding strategy started fresh in 2019. A new graphic design team gave the event a distinctly local look and feel. The development of an Artist Discovery Series bolstered social media efforts with personalized greetings from headlining artists. Another unique initiative in 2019 was the Ultimate Fan Contest. Promoted exclusively on social channels, the contest garnered nearly 2,400 entries and spread the word about the festival throughout Canada.

Wanuskewin, Saskatoon In 2019, Wanuskewin was in the spotlight at the Canadian Tourism Awards, receiving the Indigenous Tourism Award for the second time. While site upgrades and renovations were underway, activities proceeded and the park recorded a five per cent increase in visitation and sales. Wanuskewin attributes its success in 2019 to sustaining momentum, “marketing to the hearts of guests” and earning media attention for a host of activities, programs and new developments at the site. The second annual Kona Winter Festival welcomed more than 2,000 attendees and saw record-setting sales in the gift shop and restaurant. Han Wi Moon Dinners were a resounding, sold-out success. These evening dinners, held outdoors, present an enriching, immersive guest experience though the enjoyment of Indigenous cuisine, performing arts and storytelling.

8 NOVEMBER 10, 2020

FRED HEAL TOURISM AMBASSADOR AWARD Presented to the individual/committee/organization that has made a major contribution to the promotion and/or development of Saskatchewan as a tourism destination. This individual or group sees the value in teamwork and collaborates with their community and/or region to promote and support tourism.

Mane Productions, Saskatoon Through marketing and public relations, Mane Productions promotes Saskatchewan as a travel destination. Owner Mandy Pravda has contributed to the tourism industry for over 10 years. As a marketing, social media and event specialist, Pravda has worked with almost every major public event in Saskatchewan, including the Canadian Country Music Awards, SaskTel Saskatchewan Jazz Festival and Ness Creek Music Festival. In 2019, the Waskesiu Chamber of Commerce and local accommodation properties contracted Pravda to create a strategic overhaul on branding and content building for the Waskesiu destination area, followed by the execution of a two-year international marketing plan. One of the main goals of the plan was to improve and expand offerings and increase travel to the area in the shoulder season. The plan’s digital strategy included a revamp of six websites and expansion of social media platforms that promote the offerings of the Waskesiu Lake area in Prince Albert National Park throughout Canada and the United States.

Meewasin Valley Authority, Saskatoon The vibrant and iconic Meewasin Valley embraces a section of the through the Saskatoon region. The Meewasin Valley Authority (MVA) provides leadership in the management of the river valley’s resources, as well as development and conservation programs and projects. The focus is guided by community involvement and public collaboration. The organization supports nature and heritage conservation, accessibility for all, and ensures a wide range of activities and events for a diverse demographic. Through marketing the Saskatoon region’s stunning natural spaces, the MVA promotes Saskatchewan’s land, sky and the amazing people who live here. In 2019, the organization’s dedicated staff, board members and volunteers fundraised for and executed a series of 40th anniversary events. A focus on ecotourism and community programming increased visits to the trails by 250,000, for 1.65 million visits tracked in 2019.

Western Trophy Outfitters and Great Grey Outfitters, Candle Lake area Candle Lake area is considered one of the best big game hunting destinations in the world. The hunting territory of Western Trophy Outfitters and Great Grey Outfitters covers a vast area along the boreal forest, bordering a provincial park with valleys and streams. The private hunting field is 3,100 sq. km (324,000 hectares) of prime habitat for trophy-class white-tailed deer and black bears. With a variety of adventure packages to choose from, visitors enjoy an incredible hunting experience. Western Trophy Outfitters and Great Grey Outfitters represented the province at trade shows throughout the U.S., Europe and Canada, inspiring 150 hunters to choose Saskatchewan.

9 NOVEMBER 10, 2020

TRAVEL MEDIA AWARD Recognizes excellence in travel journalism, specifically outstanding stories or features that capture Saskatchewan vacation experiences and encourage people to visit the province. This award is open to all types of media from Saskatchewan and around the world. The work must have been published or broadcast between January 1 and December 31, 2019.

Kevin Dunn, Saskatoon Born and raised in Saskatoon, Kevin Dunn is an adventure-seeking travel enthusiast who loves Saskatchewan. Dunn shares his passion for the province and all that it has to offer through social media. Following a year as the Saskatchewanderer in 2018, he was a natural fit for the role of “Sask Parks Ambassador,” representing and promoting Saskatchewan Provincial Parks in the summer and fall of 2019. Dunn shared authentic and engaging content that had a strong digital impact, increasing SaskParks social media followers and even reaching across Canada and to the United States. Dunn inspired many people to visit a new provincial park and created much awareness and buzz for Saskatchewan provincial parks. His posts garnered over 30,000 reactions and many comments and post shares, reaching over one million people. Dunn was also approached by Forbes.com in October 2019 to include a write-up for their article, “Canada’s Best Fall Foliage Hikes You Need to Explore,” in which he promoted Pike Lake Provincial Park on a national level.

Karen Pinchin, Boston, MA Currently a reporter at PBS FRONTLINE in Boston, Karen Pinchin has written for newspapers and magazines throughout North America, including The Globe and Mail, The Walrus and Canadian Geographic. She won a 2019 Lynton Fellowship in Book Writing at Columbia University’s Graduate School of Journalism, a 2018 Atlantic Journalism Award for business reporting, and a 2017 Marion Hebb Research Grant for her in-depth reporting on agricultural breeding. In June 2018, Pinchin spent four days exploring Saskatchewan’s for a story about the province’s threatened grasslands ecosystem. The story painted a complex and evocative picture of development and colonialism while investigating ideas of “progress,” as well as highlighting the ranching families who worked on the land. It featured the beauty of the park, the diversity of life, and the warmth of the park’s people.

Jenn Sharp, Saskatoon Jenn Sharp’s entertaining culinary stories promote Saskatchewan as a savoury travel destination. Sharp has been a journalist, food writer and editor in the province for over a decade. She was the editor of Bridges at the Saskatoon StarPhoenix and QC at the Regina Leader-Post from 2011-2015, where she told stories that connected people to their communities and promoted Saskatchewan on a larger scale. Currently, Sharp is a freelance journalist for Postmedia Network, where she writes the weekly Flat Out Food column. Her culinary writing has also appeared on CBC Saskatchewan and Eat North. Her first book, a food-focused travelogue called Flat Out Delicious: Your Definitive Guide to Saskatchewan’s Food Artisans, was published in April by TouchWood Editions. During her research for the book, Sharp started social media accounts on several platforms that publicize food artisans, sustainable agriculture, Saskatchewan’s abundant natural beauty and its robust local food system. 10 NOVEMBER 10, 2020

INDIGENOUS TOURISM EXPERIENCE AWARD Recognizes a business, partnership, organization, event or attraction that incorporates Saskatchewan Indigenous culture, traditions and stories into its product offering. This recipient demonstrates a commitment to delivering authentic Indigenous experiences and working collaboratively to enhance the tourism landscape in Saskatchewan.

Aski Holistic Adventures, Cumberland House Aski Holistic Adventures is located on the Saskatchewan River Delta, 60 km northwest of Cumberland House. The company offers remote, nature-based tourism experiences that embrace holistic living, herbal medicine and eco-therapy. Owner Michela Carriére launched the venture in 2018, working alongside of her family’s outfitting business. She is an experienced outdoor guide and herbalist, and teaches living Mino-pimatisiwin, the way of life that includes being healthy in mind, body, spirit and emotions. Cree culture and traditions influence every aspect of the business. Visitors are treated to adventures that explore the natural wonders of the Saskatchewan River Delta and foster meaningful connections to the area, its history and people. Carriére is a role model for Indigenous youth and leads school presentations that promote entrepreneurship and tourism.

Living Sky Casino Pow Wow, Swift Current The bi-annual Living Sky Casino Pow Wow offers an authentic Indigenous experience, while casino staff get the opportunity to share culture. It draws people from across North America to Swift Current. A social gathering that showcases time-honoured traditions, the Living Sky Casino Pow Wow also invokes a healing component through prayers, smudging, singing and dance centred around the heartbeat of the drums. An informative Pow Wow 101 session teaches newcomers to the event about the protocols, dances and overall significance of the celebration. Attendees feel part of the experience and take away heightened understanding of performances that they witnessed. Local Elders and knowledge keepers serve as ambassadors, and answer guest questions, explain Indigenous culture, and share the powwow story.

Wanuskewin, Saskatoon Wanuskewin is a national historic site on the northern edge of Saskatoon. For nearly 30 years, it has been a centre for sharing Indigenous culture, traditions and history. Guests enjoy participating in immersive and meaningful visitor experiences. Wanuskewin is the longest, continuously operating archaeological dig site in Canada, yielding evidence of human occupation as long ago as 6,400 years. Traces of every cultural group that existed on the Northern Plains have been discovered here. The park is on Canada’s tentative list for UNESCO World Heritage designation. An ambitious renewal plan includes expanding the land base, replanting prairie grasses and establishing a conservation herd of pure Plains bison. Wanuskewin recently welcomed 11 bison back to their ancestral homeland.

11 NOVEMBER 10, 2020

COMMUNITY EVENT OF THE YEAR AWARD Presented to an event that is a public celebration with a total operating budget of less than $100,000. This event demonstrates a capacity and intention to develop itself as a tourism driver over the long term, and is promoted and marketed to tourists. Nominees may include cultural events, festivals and entertainment and sport showcases.

Showdown in Cowtown, Maple Creek The annual Showdown in Cowtown event blends authentic cowboy culture and Indigenous traditions with bull riding and adrenaline-charged Indian Relay Racing. Spectators experience two dynamic cultures working together to promote their way of life. The bull riding event showcases up-and- coming bull riders from Canada, Brazil, Australia and the United States. The Showdown in Cowtown event shares knowledge and creates understanding about Indigenous traditions and culture, especially riding skills and horsemanship. Social media marketing, the introduction of online ticket sales, additional seating and races, and promotional packages contributed to the event’s success. After three years of significant growth, the number of spectators doubled to 1,500 in 2019. The growth of this new Indigenous event increases visitation to the Interprovincial Park – and supports a strategic development goal for the area.

The Big Float, Manitou Beach In 2019, one of Saskatchewan’s oldest resort villages marked its 100th birthday with The Big Float event. About 1,600 participants from across Saskatchewan and parts of Canada registered to set a new record for the most people floating in Little Manitou Lake at one time. Awareness of the event was achieved through social media marketing combined with a successful provincewide news release for local media outlets. Thanks to exceptional planning, promotion and organization, volunteers welcomed 2,000 visitors to the village of Manitou Beach – a community of 320 people. A handful of visitors from the United States, England, Switzerland, Germany and Russia also participated. Future plans include combining The Big Float with the Manitou Boogaloo evening event at historic Danceland.

The Boomtown Cup, Shaunavon A highlight of Shaunavon’s Boomtown Days and Stampede, the 2019 Boomtown Cup attracted over 1,200 spectators – an increase from 800 the previous year – to watch riding lawnmowers race with surprising speed. Visitors, racers and pit crews gathered for a full day of fun at the annual event. Enthusiastic residents, businesses and even RCMP officers raced jacked-up riding lawnmowers at speeds up to 70 km per hour for the $1,000 grand prize and trophy. After the race, visitors gathered to an evening meal catered by Harvest Eatery’s award-winning chef, Rusty Thienes, followed by a cabaret. Improvements to the event included bleachers, a Calcutta auction and additional entertainment for all ages.

12 NOVEMBER 10, 2020

MARQUEE EVENT OF THE YEAR AWARD Presented to an event that has generated significant economic, social and cultural benefits to Saskatchewan; attracted national and/or international participants and spectators; and stimulated travel to Saskatchewan. This event had a significant profile outside of the region in which it was held, and operated with a budget of over $100,000. Nominees may include cultural events, festivals and entertainment and sport showcases.

Canadian Western Agribition, Regina Canadian Western Agribition (CWA) brings 120,000 people from 86 countries together each year. The event is a global brand representing Saskatchewan on a world stage. Anchored by beef cattle and livestock, the show also features an extensive agribusiness tradeshow, shopping, entertainment, food and education. CWA brings urban and rural families together for a one-of-a-kind six-day event. In 2019, the show generated over $73 million in total provincial economic impact. Innovative programming fueled a 25 per cent jump in registrations. Increased satisfaction is attributed to guest favourites, including alpacas, Texas longhorns, goat yoga and the new Maple Leaf Finals Rodeo.

2019 Tim Hortons NHL Heritage Classic, Regina The 2019 Tim Hortons NHL Heritage Classic was a chance for hockey fans to see an outdoor NHL game played at Mosaic Stadium – a once-in-a-lifetime experience. Young hockey players and fans attended the event featuring the Winnipeg Jets and Calgary Flames. It was the first regular season outdoor NHL game played in Canada in a province without an NHL team. The free outdoor festival included the Stanley Cup on display, Hockey Hall of Fame exhibits, trading card events, live concerts, and autograph signings. The event drew about 20,000 visitors and helped to generate $20 million of overall economic activity in Saskatchewan.

2019 Western Canada Summer Games, Swift Current The 2019 Western Canada Summer Games brought 12,000 visitors to Swift Current, and had an economic impact of close to $10 million. Over 1,700 athletes, coaches, managers and staff participated in 16 different summer sports. The games also included six nights of cultural festivities showcasing Saskatchewan talent. Visitors experienced The Great Southwest region and Saskatchewan’s warm hospitality. The 2019 Saskatchewanderer, Zane Buchanan, shared the event by posting several videos on social media channels, reaching nearly 40,000 people. With a team of about 2,000 volunteers, the city of Swift Current successfully hosted one of the largest events in the southwest region’s history.

13 NOVEMBER 10, 2020

BUSINESS OF THE YEAR AWARD (Under 20 Full-time Employees) Presented to the operation that has demonstrated all-around excellence and models best practices in the tourism industry, resulting in strong growth and/or a record of success. The business exhibits a commitment to education and training and has shown community involvement and leadership. It is seen as a strong partner in tourism and achieves high levels of customer satisfaction.

Grotto Gardens Country Market, Maple Creek Grotto Gardens Country Market, known for its goat yoga, successfully expanded its products, experiences and employee base year over year. Housed in a red cedar log barn outside of Maple Creek, the family-operated agri-tourism business features a bakery, country market, gift shop, saskatoon berry orchard and Saskatchewan’s first “goat walk.” In 2019, peacocks and baby doll sheep were added to the petting zoo, as well as new outbuildings and a buried sandbox tractor. Informed by customer feedback, a newly expanded menu now features ketogenic diet-friendly options. The number of staff tripled from three to nine and the owners continually explore new partnerships and products. Future plans include a new event space and overnight guest suites.

Rebellion Brewing Company, Regina Rebellion Brewing Company blends a rebellious punk rock attitude with confidence and passion for craft beer. After only five years in operation, Rebellion is considered an industry leader in the craft beer sector. In an increasingly competitive marketplace, beer sales grew by 30 per cent year over year. Using local crops, including barley, hops, lentils and fruit, the brewery released more than 40 different styles of beer in 2019. Rebellion also creates unique visitor experiences through the Regina taproom, brewery tours, beer schools and by championing Saskatchewan Craft Beer Week. With limited resources, Rebellion successfully engaged its audiences on social media and inspired people to participate in the craft beer scene. It also partnered with a business development consultant to develop leadership from within and embraced staff training in the areas of communication, management and some levels of Cicerone training for craft beer specialists.

The Happy Nun Café, Forget The Happy Nun Café creates an intimate dining and cultural experience for up to 1,100 guests each month. The owners handcrafted a visitor experience with a unique blend of local food ingredients, live music and art. The café staff, known as the “Happy Nun Family,” are highly knowledgeable about the cuisine, as well as local history and the deep cultural roots of the tiny Forget community. Effective marketing is a critical part of the café’s incredible success, especially considering the remote location of the venue. The Happy Nun Café also collaborates with local businesses to create cultural experiential packages for overnight stays. Social media marketing and a subscription newsletter, combined with traditional marketing, are the perfect blend for its target audience. Plans to capitalize on the location include camping and an outdoor gathering space for music festivals and events.

14 NOVEMBER 10, 2020

BUSINESS OF THE YEAR AWARD (Over 20 Full-time Employees) Presented to the operation that has demonstrated all-around excellence and models best practices in the tourism industry, resulting in strong growth and/or a record of success. The business exhibits a commitment to education and training and has shown community involvement and leadership. It is seen as a strong partner in tourism and achieves high levels of customer satisfaction.

Saskatchewan Science Centre, Regina The Saskatchewan Science Centre (SSC) is one of the largest and most-visited family attractions in Saskatchewan, hosting close to 200,000 visitors each year. In 2019, SSC celebrated its 30th anniversary and experienced record attendance – 35 per cent higher than the previous year. This success was largely due to the innovative JoyLab exhibition that was a hit with visitors. Through an active outreach program, SSC presents science learning experiences in offsite locations, including nearly 70 Saskatchewan communities. Diversifying revenues through programming, products and services, and new fundraising strategies is vitally important to the organization’s growth and sustainability.

Skyxe Saskatoon Airport, Saskatoon Skyxe Saskatoon Airport posted impressive numbers in 2019 – its busiest year ever, with over 1.49 million passengers served. It ranked as the No. 1 airport in Canada for on-time performance. More than 8,000 full-time jobs are attributed to the airport, for an economic impact of more than $1 billion. Skyxe’s vision is to be “Canada’s most valued airport experience.” The airport engages in community consultation, taking feedback from customers and stakeholders to guide decision- making and enhance guest experiences. Its successful Ambassador Program enlists 55 volunteers who promote Saskatoon attractions, provide travellers with information about local accommodations, restaurants and events, and create welcoming first impressions. Skyxe has an active sustainability plan, and achieved Level 1 of the Airport Carbon Accreditation Program in 2019.

Wanuskewin, Saskatoon Wanuskewin has a proud legacy as a centre of excellence. The national historic site has earned widespread recognition for achievements driven by a mandate to share Indigenous culture through educational programming, immersive experiences, and culinary and visual arts. Sights are set on being a top destination in Canada for Indigenous cultural experiences. Wanuskewin recently completed an ambitious fundraising campaign that doubled its original goal and brought in $40 million. This success has enabled major site improvements, including the expansion of galleries, a new learning centre and upgrades to the gift shop and restaurant. Wanuskewin reclaimed 40 acres of farmland and planted it to natural grassland for the return of Plains bison to the area. The effort is an important project in grasslands restoration and balancing the ecosystem.

15 NOVEMBER 10, 2020

TOURISM BUILDER AWARD Presented to individuals who have made tourism an important part of their life’s work and whose actions have had a positive impact on the industry that they serve. Tourism Builders have helped shape Saskatchewan’s tourism sector as a vibrant contributor to the economy and position the province as a welcoming destination.

Brad Muir, Anglin Lake Brad Muir has left an indelible imprint on Saskatchewan’s tourism industry during almost 40 years of involvement and leadership. He is a proud ambassador for the province and credited with promoting its natural beauty and stewarding ecological health of the lands and waters, while expanding visitors’ knowledge. Inspired by the province’s northern lakes and boreal forest, he has shaped memorable experiences for travellers from near and far. His work has furthered understanding of the relationship between delicate ecosystems and human activities. Muir was a nature/heritage interpreter in Prince Albert National Park for 30 years. He helped lay the groundwork for experiential, nature-based . In 1997, he launched Sundogs Excursions, which offers dogsledding experiences and fosters appreciation of the animals, the boreal forest ecology and the guest’s place in the ecosystem. Sundogs Excursions became an award-winning company and a Canadian Signature Experience. Muir wears many hats – host, interpreter, teacher, mentor, photographer, as well as author of numerous articles about national parks, nature and dogsledding. Through his volunteer work, he helped develop Heritage Interpreter certification standards, train interpreters and mentor operators. He is widely admired for his intelligent and affable way of promoting ideas for tourism and encouraging others to develop and implement their passions.

Gordon Olson, Big River Gordon Olson has been a tourism champion and leader for more than 30 years. His commitment to the Ness Creek Site, near Big River, has transformed part of the boreal forest into a popular, year-round destination where music, art, culture and recreation are celebrated. Olson has a gift for forging partnerships and encouraging people to dream big and take risks. His drive for overcoming obstacles and getting the job done is unyielding. He recognized that an open meadow in the forest, which once pastured cattle, could take on a new life. The Ness Creek site today hosts four annual music festivals, a biennial international artists collaboration, art and music camps, fall faire and annual winter festival. With 20 km of cross-country ski trails, snowshoe trails, cabin rentals and other features, the site is a popular winter getaway. Olson always sees the “big picture” and his vision has inspired enhancements, such as a permaculture forest garden and 4,000-sq. ft. event facility. He is described as “an alchemist in bringing the right people and resources together, and imbuing them with his passion and child-like wonder at the beauty of this space. That’s what creates the magic of Ness Creek.”

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Dr. Ernie Walker, Saskatoon Dr. Ernie Walker, O.C. is a driving force behind Wanuskewin, a national historic site and one of Saskatchewan’s flagship attractions. His connections to the area run deep, stretching back to his youth. In the 1980s, he worked with Indigenous and non-Indigenous leaders to develop the concept for Wanuskewin. He set in motion partnerships with the Province of Saskatchewan, City of Saskatoon, Meewasin Valley Authority and University of Saskatchewan. Walker has led archaeological excavation in the Opimihaw Valley for over 40 years, making it the longest continually operating dig site in Canada. His work confirms that for over 6,400 years, Wanuskewin has been a gathering place visited by every cultural group indigenous to the Northern Plains. He has worked tirelessly on the campaign to expand Wanuskewin and seek designation as a UNESCO World Heritage Site. As a place where the arts, science, ecology, Indigenous history and culture, and the environment all come into focus, Wanuskewin has made a strong case. Walker’s vision has driven an ambitious renewal plan with goals for expanding the land base and returning pure Plains bison to the area. In December, Wanuskewin introduced its new residents – six bison calves from Grasslands National Park and five adults from the United States, with ancestral ties to Yellowstone National Park.

PAST TOURISM BUILDERS

2018 Randy Fernets, Saskatoon Scott Ford, Saskatoon Shann Gowan, Swift Current

2017 Ian McGilp, Saskatoon Bernadette McIntyre, Regina

2016 Trent Fraser, Saskatoon Irene LeGatt, Saskatoon Steve McLellan, Regina

2015 Royce Pettyjohn, Maple Creek Brian Swidrovich, Saskatoon Mary-Anne Wihak, Regina

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CHAIRMAN’S LIFETIME ACHIEVEMENT AWARD RECIPIENTS

2014 Arnold and Millie Strueby 2013 Ric Driediger 2012 Todd Brandt 2011 Grace McTavish 2010 Arne Petersen 2009 Janet Olsen 2008 Donna Carlson-O’Keefe 2007 Dick DeRyk 2006 Roger Vogelsang 2005 Gordon Wallace 2004 June Sutton 2003 Roy Sanderson 2002 Clarence Martodam 2001 Wayne Fennig 2000 Jo Mader 1999 Marguerite Galloway 1998 Jim Kilkenny 1997 Lionel Sproule 1996 Fred Heal

TISASK PRESIDENT’S AWARD OF MERIT RECIPIENTS

1995 Beatrice Magee 1994 Lianne Gusway 1993 Giorgio Piotto 1992 Jack and Alice Greening 1991 Rollie Bourassa 1990 Mona Selanders 1989 Merle Kennedy

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AWARD SELECTION COMMITTEE Thank you to the following individuals who embraced the challenge of selecting the finalists and winners of the Saskatchewan Tourism Awards of Excellence for 2019. To avoid potential conflict of interest, Award Selection Committee members were not included in the selection process when their own companies were nominated in a category (business or individual).

Debbie Aldous-Ibbitson, Saskatoon Matthew Barton, Rebellion Brewing Company, Regina Jim Bence, Saskatchewan Hotel & Hospitality Association, Saskatoon Michael Dawson, SaskMusic Maggie Doerksen, Carrot River Kerri Fischer, Ness Creek Music Festival, Big River/Saskatoon Trent Fraser, Fraser Strategy, Regina Nicole Kaminski, DoubleTree by Hilton Hotel and Conference Centre Regina, Regina Dean Kreutzer, Over the Hill Orchards and Winery, Lumsden Sandra LaBarre, Naicam Laurie Leigh, The Rockin’ Horse Cookhouse and Bar, Maple Creek Tyler Lloyd, Regina Exhibition Association Limited, Regina Brooke Lochbaum, Ministry of Parks, Culture and Sport/SaskParks Cathy McMurtry, SaskTel Saskatchewan Jazz Festival, Saskatoon Tracey Pascal, Indigenous Tourism Association of Canada Brenda Peterson, Parks Canada, Grasslands National Park Chris Standing, Wanuskewin, Saskatoon Ashlyn Weninger, Wheatland Express, Cudworth

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BUSINESSES AND INDIVIDUALS NOMINATED IN 2019

Aquatic Adventures, Regina Beach Nutrien Wonderhub, Saskatoon Arctic Lodges, Reindeer Lake Odla, Saskatoon Aski Holistic Adventures, Cumberland House Old Wives Lake Festival, Mossbank Broadway Street Fair, Saskatoon Olson, Gordon, Big River CAA Saskatchewan Perepeljuk, Olena, Gold Eagle Lodge, Canadian Western Agribition, Regina North Battleford Candle Lake Golf Resort, Candle Lake Pile O’ Bones Brewing Company, Regina Chief Museum & Gallery, Poundmaker Pinty’s Grand Slam of Curling, Saskatoon Cree Nation Plains Indian Sign Language Camp, Cinergie Festival, Saskatoon Poundmaker Cree Nation CN T. rex Gallery, Royal Saskatchewan Museum, Rebellion Brewing Company, Regina Regina Saskatchewan Science Centre, Regina Country at the Creek, Big River SaskTel Saskatchewan Jazz Festival, Saskatoon Denare Beach, Village of Scott Lake Lodge, Scott Lake Farm One Forty, Vanscoy Showdown in Cowtown, Maple Creek FIBA 3x3 World Tour, Saskatoon Skyxe Saskatoon Airport, Saskatoon FireSong, Fowler Lake The Atlas Hotel, Regina Gold Eagle Lodge, North Battleford The Big Float, Manitou Beach Grotto Gardens Country Market, Maple Creek The Boomtown Cup, Shaunavon Holden, Robert, FireSong, Fowler Lake The Happy Nun Café, Forget Homestead Bar a Vin, Regina Thunder on the Prairies, Odessa Living Sky Casino Pow Wow, Swift Current 2019 Tim Hortons NHL Heritage Classic, Regina MacKenzie Art Gallery, Regina TraLaPa Music & Sports Festival, Mane Productions, Saskatoon Two Spirit Powwow, Beardy’s & Okemasis’ Manitou Maple Madness, Manitou Beach Cree Nation McKenzie, Arnold, Legislative Assembly Service of Walker, Dr. Ernie, Saskatoon Saskatchewan, Regina Wanuskewin, Saskatoon Meewasin Valley Authority, Saskatoon 2019 Western Canada Summer Games, Swift Current Muir, Brad, Anglin Lake Western Trophy Outfitters/Great Grey Outfitters, Nagy, Alison, Saskatchewan Parks, Swift Current Candle Lake area Noble, Bill, Wheatland Express, Cudworth Wilderness Family Outfitters, Wollaston Lake Northern Lights Vintage Spa, Maple Creek Willie, Katie, Wanuskewin, Saskatoon

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BIOGRAPHIES

Gil Carduner Elected in 1986, Gil Carduner was Vice-President of the first Board of Directors for the Tourism Industry Association of Saskatchewan. Representing Tourism Regina, Carduner became the organization’s first Marketing Committee Chairman. The “Billion Dollar Smile” campaign became a common theme for the industry for years to come. He was instrumental in the production of the “Sunspirit Saskatchewan” video, and secured major sponsorship of television airtime throughout the province to increase public awareness and support of the tourism industry. Carduner was a strong supporter of the small tourism business operator.

Fred Heal Fred Heal was an outstanding contributor to tourism in Saskatchewan. He played a key role in the development of , and helped direct the Meewasin Valley Authority to international award-winning status. Heal conceived and developed the Partners FOR the Saskatchewan River Basin project, which involved organizing a network of people from the South Saskatchewan River’s origin in the mountains to its final destination, Hudson Bay. Heal also helped lead the team that developed SaskExpo ‘86. The Tourism Ambassador Award was named for Heal in recognition of his contributions to our province and to the Saskatchewan tourism industry.

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