TV MARKET SNAPSHOT 2017 Q4 Nielsen Audience Measurement
Total Page:16
File Type:pdf, Size:1020Kb
TV MARKET SNAPSHOT 2017 Q4 Nielsen Audience Measurement Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright Copyright © 2017 The Nielsen Company. Confidential and proprietary. 1 AVERAGE DAILY VIEWING TIME PER PERSON 2016 Q4 and 2017 Q4, Live+Playback, Total TV 450 400 403 402 350 2016 Q4 300 298 296 250 2017 Q4 200 234 234 200 ATV (minute) 150 184 100 50 0 TOTAL 4+ AGE: 4-17 AGE: 18-49 AGE: 50+ Average viewing time was 2 minutes lower compared to Q4 2016: TV viewing time remained the same in 18-49 age group, while the 50+ spent 1 minute less and kids 16 minutes less in front of the screens. Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright © Nielsen Audience Measurement 2 SHARE OF CHANNEL TYPES 2017 Q4, Total 4+, Live+Playback General entertainment channels (27 ch.) 3.7 5.0 Movie channels (14 ch.) 2.6 3.8 Lifestyle channels (10 ch.) 5.6 Kid channels (11 ch.) News channels (5 ch.) 7.7 51.3 Documentary channels (18 ch.) 6.0 Sports channels (10 ch.) 2.6 Music channels (5 ch.) 11.7 Other channels* DVD/video/videogame *foreign channels, other Hungarian channels, other TV- screen usage More than half of the average daily TV viewing time was spent on general entertainment channels in Q4 2017. Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright © Nielsen Audience Measurement 3 LIVE AND PLAYBACK TIME VIEWED PER DAY (ATV) 2017 Q4 TARGET LIVE MINUTE PLAYBACK MINUTE PLAYBACK % TOTAL 4+ 293 3.6 1.2% 4-17 182 2.0 1.1% 18-49 231 3.4 1.5% 50+ 398 4.3 1.1% Live: Viewing of TV broadcasts at the actual time of transmission Playback: Viewing of TV contents recorded and viewed within 7 days of the original broadcast time Total individuals spent 1.2% of the total TV viewing time on time-shifted content. Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright © Nielsen Audience Measurement 4 BROADCAST AND RECEPTION SHARE OF TYPOLOGY 2017 Q4; Total 4+; Consolidated data 100% 0.2% 0.1% 8.8% Religion 90% 16.6% 9.0% Movies 80% 3.2% 3.8% 2.2% 4.2% Arts, science, culture 6.0% 9.0% 70% 4.6% 3.8% Information 10.3% 3.6% 60% 12.4% News (political, economic) 50% Sport 40% 31.1% 27.2% Music 30% Non-musical entertainment 20% 24.6% Non-musical fiction (series, TV-film, etc.) 10% 19.4% 0% Other (advertising, promo, etc.) Broadcast share Reception share TV fictions, movies and entertaining programs were the most popular among TV viewers. Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright © Nielsen Audience Measurement 5 BROADCAST SHARE BY TYPOLOGY 2017 Q4; Total 4+; Consolidated data Non-musical 0.2% entertainment – 10.3% Religion Movies – 8.8% 8.8% Movies 9.0% 1.6% Other movies 5.5% Other entertainment* 3.2% 0.9% 2.2% Arts, science, culture 1.3% Crime/investigation/horror 6.0% Reality show Romantic/adventure/western 4.6% Information 4.8% *Talk-show, cabaret, entertainment 5.1% magazin, quiz-show, circus-show, entertainment for kids Action, comedy, satire 10.3% News (political, economic) Other – 24.6% Sport Non-musical fiction – 31.1% 0.2% 0.5% 31.1% Music 8.3% 9.4% Other fiction* Non-musical entertainment Insert, technical failure, other 2.0% 3.2% Animations Promo Non-musical fiction (series, TV-film, etc.) Soap opera 24.6% Teleshopping 12.8% Other (advertising, promo, etc.) 19.2% Commercial Series *TV-film, theatre broadcasr, literature works’ performance, fiction for kids, Broadcast share other fiction Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright © Nielsen Audience Measurement 6 RECEPTION SHARE BY TYPOLOGY 2017 Q4; Total 4+; Consolidated data 0.1% Non-musical Movies – 16.6% Religion entertainment – 12.4% 16.6% Movies 2.2% Other movies 1.2% 3.8% 2.6% 4.2% Other entertainment* Crime/investigation/horror Arts, science, culture 7.8% Romantic/adventure/western 9.0% 10.6% Reality show Information Action, comedy, satire 3.8% 4.6% *Talk-show, cabaret, entertainment 3.6% magazin, quiz-show, circus-show, entertainment for kids News (political, economic) 12.4% Sport Non-musical fiction – 27.2% Other – 19.4% 0.5% Music 27.2% 5.4% Non-musical entertainment 0.2% 4.0% Other fiction* 5.8% Insert, technical failure, other Non-musical fiction (series, TV-film, etc.) 0.3% Animations Promo 19.4% Soap opera Other (advertising, promo, etc.) Teleshopping 17.3% 13.0% Series Commercial *TV-film, theatre broadcasr, literature Reception share works’ performance, fiction for kids, other fiction More than 20% of TV viewing time was spent on any types of series; comedies and action movies Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright © Nielsen Audience Measurement were the most popular films. Every 8th minute was devoted to commercials. 7 AUDIENCE OF SPOTS 2016 Q4 and 2017 Q4; Total 4+; Consolidated Average daily number of 2016. IV. 23 369 + 6 808 spots broadcasted spots: 2017. IV. 30 177 Average daily number of viewers 2016. IV. 6 402 thousand ind. - 225 thousand reached by spots: 2017. IV. 6 177 thousand ind. viewers Average daily spot-viewing time 2016. IV. 31 per person (minute): 2017. IV. 34 + 3 minutes Average daily number of spots viewed by 2016. IV. 103 + 17 db spots an individual: 2017. IV. 120 Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright © Nielsen Közönségmérés 8 FMCG TOP CLASSES BY GRP 2016 Q4 and 2017 Q4; Total 4+; Consolidated GRP CLASS 2016 Q4 2017 Q4 1 CHOCOLATE BAR 6 618 15 854 2 COFFEE 10 790 8 483 3 FACIAL CREAM 4 858 8 384 4 COMFIT 8 747 7 995 5 PERFUME, EAU-DE-COLOGNE 10 161 7 671 6 PUDDING, SWEET DAIRY PRODUCT 9 246 7 003 7 PERFUME FOR MEN 1 506 6 925 8 TOOTHPASTE 4 131 6 796 9 WASHING POWDER/LIQUID 4 623 6 181 10 SHAMPOO 6 863 4 937 11 YOGURT/KEFIR 3 984 4 852 12 COLD CUTS 3 134 4 788 13 TEA 4 413 4 479 14 DISHWASHING LIQUID 3 921 4 338 15 BITTERS 3 260 4 125 16 BEER 2 027 3 761 17 BABY FOOD/DRINK/FORMULAS 633 3 711 18 CARBONATED DRINKS 4 865 3 707 19 CHEWING GUM 3 315 3 524 20 FRUIT JUICE 4 083 3 498 Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright © Nielsen Audience Measurement 9 NOTES: Period: 2016 Q4 and 2017 Q4 (1/October – 31/December) Daypart: total day (02-26h) Target groups: 2016: Total Individuals (Universe: 8 829 979 Cases: 2 563), 4-17 (Universe: 1 235 592 Cases: 346), 18-49 (Universe: 4 001 728 Cases: 1 167), 50+ (Universe: 3 592 659 Cases: 1 049) 2017: Total Individuals (Universe: 8 729 160 Cases: 2 512), 4-17 (Universe: 1 212 735 Cases: 332), 18-49 (Universe: 3 929 827 Cases: 1 143), 50+ (Universe: 3 586 598 Cases: 1 037) AVERAGE DAILY VIEWING TIME PER PERSON Period: 2016 Q4 and 2017 Q4 (1/October – 31/December) Channel: Total TV Variable: Live + Playback ATV (minute) LIVE AND PLAYBACK TIME VIEWED Period: 2017 Q4 (1/October – 31/December) Channel : Total TV Variable : Live + Playback ATV (minute), Playback % SHARE OF THEMATIC CHANNEL NETWORKS Period: 2017 Q4 (1/October – 31/December) Channel groups: Lifestyle: Chili TV, Digi Life, Fishing&Hunting, Fit HD, LifeTv, Spektrum Home, TLC, Travel Channel, TV Paprika, Viasat Explorer; General entertainment: C8, Comedy Central, Comedy Central Family, Cool, Duna TV, Duna World, Fem3, FixTV, Galaxy, Humor+, Izaura TV, M3, PAX TV, Prime, RTL Gold, RTL Klub, RTL+, RTL II, RTL Spike, Sony Max, Sorozat+, Story4, Story5, Super TV2, TV2, Viasat3, Viasat6; Movie: AMC, AXN, DIGI Film, Film+, Filmbox, Film Café, Film Mánia, FOX, HBO, HBO2, HBO3, Mozi+, Paramount, Sony Movie Channel; Children: Boomerang, Cartoon Network, Disney Channel, Disney Junior, Kiwi TV, JimJam, M2, Megamax, Minimax, Nickelodeon, Nick JR; News: ATV, EchoTV, Euronews (Hungarian), Hír TV, M1; Documentary: Animal Planet, CBS Reality, D1, Da Vinci Learning, DIGI Animal World, DIGI World, Discovery Channel, Discovery Science, DoQ, History, ID, M5, National Geographic, Nat Geo Wild, OzoneTv, Spektrum, Viasat History, Viasat Nature; Sport: DIGI Sport 1, DIGI Sport 2, Eurosport, Eurosport2, Extreme Sport, M4 Sport, Spíler TV, Sport1, Sport2, Sport M; Music: H!t Music Channel, MTV Hungary, Music Channel, Muzsika TV, Sláger TV; Other: foreign channels, other Hungarian channels, other TV-screen usage Variable : SHR% (Live +Playback data based on Live+Playback Total TV) BROADCAST AND RECEPTION SHARE OF TYPOLOGY Period : 2017 Q4 (1/October – 31/December) Channels: all channels in Nielsen Audience Measurement program database in the given period - ATV, AXN, Cartoon Network, Chili TV, Comedy Central, Comedy Central Family, Cool, Discovery Channel, Disney Channel, Duna TV, Duna World, Fem3, Film+, FOX, Galaxy, History, Humor+, ID, Izaura TV, Kiwi TV, M1, M2, M3, M4 Sport, M5, Mozi+, MTV Hungary, Muzsika TV, National Geographic, Nickelodeon, Nick JR, Paramount, Prime, RTL Gold, RTL+, RTL II, RTL Klub, RTL Spike, Sony Max, Sony Movie Channel, Sorozat+, Spíler TV, Sport1, Sport2, Story4, Story5, Super TV2, Travel Channel, TLC, TV2, Viasat3, Viasat6, Zenebutik Main items of ’Non musical entertainment’ typology: 1. Game; 2. Quiz show; 3. Entertainment magazine; 4. Talk-show; 5. Cabaret, satire; 6. Circus, show; 7. Reality show Variable : EST%, Consolidated RST% FMCG TOP CLASSES & AUDIENCE OF SPOTS Period : 2016 Q4 and 2017 Q4 (1/October – 31/December) Channel : all channels in Nielsen Audience Measurement spot database in the given period Product: TV-spots categorized in the following sectors by Nielsen Audience Measurement: baby care, food, drinks and beverages, household products, beauty care Variable : Consolidated GRP Copyright © 2017 The Nielsen Company.