TV MARKET SNAPSHOT 2016 Q4 NIELSEN AUDIENCE MEASUREMENT Copyright ©2012 The Nielsen Company. Confidential and proprietary. 201 AVERAGE DAILY VIEWING TIME PER
A ATV (minute) verage 100 150 200 250 300 350 400 450 50 5 0
Q 4
viewing time and 201 and 302
Total 4+ Total 6
298 Q 4, slightly
Live
+ dec Playback reased 208 Age 4-17 Age
– 2015 Q4
mostly 200
in 2016 Q4
age
4 245 - 17 and 1718 Age 18-49 Age
234 PERSON -
49 - © Nielsen Audience Measurement Nielsen Audience ©
comparedto 201 401
Age 50+ Age 403 5
Q 4
.
2
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 201 LIVE PLAYBACKAND TIME VIEWED PERDAY(ATV) 50+ 18 4 TOTAL4+ TARGET Playback Live - 17 - 6 49
:
Viewing Viewing of
Q Total individuals spent 1
4 :
, Totalday Viewing Viewing of TV broadcasts atthe of transmissiontime actual TV
content
s
recorded and viewed within LIVE MINUTE LIVE .3 % of their totaltheir of time on TVviewing % 400 230 197 295
7
days original of the broadcast time
PLAYBACKMINUTE 3.9 3.9 2.8 3.7
- shifted shifted content.
© Nielsen Audience Measurement Nielsen Audience © PLAYBACK% 1.0% 1.7% 1.4% 1.3%
3
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 201 CHANNELSHARE OF Audience shareAudience of 5 Q 4
and and 201 4.8 4.2 11.7
6 5.7
Q 5.2
General 10.1 3.2 4 2.8
4.7
,
2.1 Total4
2.1
3.0
4.9
entertainment 4.5
2015 Q4 2015
26.2 +, 2.4 2.4 22.6
Live
GROUPS + Playback 19.6 201
channels has has channels increased
5 21.6 16.7
Q 2.3
4
.
14.9 2016 Q4 2016 2.6
BY
GENRE
the DVD/video/video game DVD/video/video channels Other channels Music channels Sport channels Documentary channels News channels Kids' Movie channels +TV2 Klub RTL channels Public channels Lifestyle channels entertainment General
most © Nielsen ©
comparedto Audience Measurement Audience
4
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 201 BROADCAST 100% 10% 20% 30% 40% 50% 60% 70% 80% 90% 0% Consumption rateConsumption Newswasand Movies of significantly higher, cultural/educational while 6
Q 4 ; Total; 4+ EMISSION SHARE EMISSION programs’rate was compared lowerbroadcast their to share. , 10.5% 23.3% 30.1% 8.4% 5.3% 7.2% 2.4% 3.5% 9.0%
Consolidated AND
0.3 %
RECEPTION TYPOLOGYSHARE OF
data
RECEPTION SHARE RECEPTION 19.1% 27.6% 17.2% 9.9% 4.4% 3.6% 9.3% 4.9% 3.8% 0.2
%
Other (advertising, promo, etc.) Non-musical fiction (series, TV-film, etc.) Non-musical entertainment Music Sport News (political, economic) Information Arts, science, culture Movies Religion © Nielsen Audience Measurement Nielsen Audience ©
5
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 2015 Q4 2015 FMCG TOP CLASSES BYGRP 15 14 13 12 11 10 20 19 18 17 16 1 9 8 7 6 5 4 3 2 and and
2016 Q4; Class FACIAL CREAM CARBONATED DRINKS CHOCOLATE BAR SHAMPOO COMFIT, CHOCOLATES PUDDING, SWEET DAIRY PRODUCT PERFUME, SCENTED WATER COFFEE COLD COLD CUTS CHAMPAGNE BITTERS CHEWING GUM CATFOOD DISHWASHING LIQUID MUSTARD, MAYONNAISE, KETCHUP YOGHURT, KEFIR TOOTHPASTE FRUIT JUICE TEA WASHING POWDER/LIQUID
Total(4+)
201 5
Q 4 10 774.2 10 366.6 10
1 439.4 1 956.0 3 625.2 3 571.6 2 036.4 4 943.3 2 631.7 3 989.4 3 109.3 3 479.3 1 219.3 6 851.4 1 302.1 4 550.1 3 916.6 8 537.7 4 228.7 6 736.9 5 © Nielsen Audience Measurement Nielsen Audience © GRP
201 6
Q 4 10 102.6 10 734.4 10
3 118.6 3 196.8 3 238.9 3 294.9 3 704.4 3 896.3 3 946.1 3 961.8 3 107.1 4 178.8 4 393.6 4 590.7 4 828.0 4 833.7 4 576.6 6 832.7 6 699.4 8 193.5 9
6
Copyright ©2012 The Nielsen Company. Confidential and proprietary. Variable Product Channel Target Daypart Period FMCG Variable Main Sport TV, M Channels Target Daypart Period EMISSION Variable screen M Channel, Planet, Cartoon Viasat Viasat Channel Target Daypart Period SHARE Variable Channel Target Daypart Period LIVE Variable Channel 2016 2015 Target Daypart Period AVERAGE NOTES
3 ;
, Music Kiwi
M AND : :
1
items
3 Total Total : : : : : : : : : :
TOP , 4 Explorer
usage
OF
, 2015 2016 2015 Total 201 201 CBS 201 201 201 Sport : :
: : : : :
: : :
: : : : : ATV,
TV Viasat
groups
Network, TV : Total Total Total Total Total
all Total Total Nat Live GRP EST SHR Live :
PLAYBACK
DAILY
ATV, CHANNEL AND
H!t
,
CLASSES 5 6 5 6 5
- Individuals Individuals of
channels Reality, spots M : : :
% 2 Q Q Q Q Q Individuals
+ % Geo Total AXN, Total Total
and
,
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;
Story AXN, RECEPTION : (
, Consolidated ;
VIEWING
General Live and ( and ( and Public M Movie 1 1
categorized Playback
Wild, / /
( ( ( ( ( Disney 2 Cartoon
Individuals Individuals Individuals October October 02 02 02 02 02
musical
, D
TIME NETWORKS 4 201 201 201 Cartoon + Channel, in M 1 , - - - - - Playback
26 26 26 26 26 ( ( , : Story
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PER / / / Audience (min),
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Discovery Lifestyle 3
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About Nielsen Audience Measurement
Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the media agencies, advertisers and television channels, based on an independent and transparent measurement system. The independence, professional reliability and credibility of our audience measurement system have been confirmed by various independent audits.
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population.
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