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TV Market Snapshot 2019 Q2

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TV MARKET SNAPSHOT Q2/2019 Nielsen Audience Measurement The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe 9 201 Copyright © Copyright Copyright © 2019 The Nielsen Company. Confidential and proprietary. 1 AVERAGE DAILY TV VIEWING TIME PER PERSON Q2/2017 – Q2/2018 – Q2/2019, Live+Playback, Total TV 7:00 6:00 6:19 6:10 6:03 5:00 Q2/2017 Q2/2018 4:00 4:25 4:20 4:26 Q2/2019 3:00 3:18 3:20 3:17 ATV (minute) 2:50 2:41 2:00 2:38 1:00 0:00 Total individuals 4+ Age: 4-17 Age: 18-49 Age: 50+ The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe 9 Average daily TV viewing time increased by 6 minutes compared to Q2 2018: it was 3 minutes higher in 4-17 age 201 group, and 3 minutes less in 18-49 age group, while the 50+ age group spent 16 minutes more time on watching TV on an average day. Copyright © Copyright © Nielsen Audience Measurement 2 AVERAGE DAILY TV VIEWING TIME PER PERSON Q2/2019; Live+Playback data; base target: total individuals 4+; Total TV Total individuals 4+ 4:26 Female 4:47 Male 4:02 Education: Primary or less 4:33 Education: Secondary or industrial 4:38 Education: High 3:42 Age: 4-14 years 2:49 15-29 years 2:16 30-49 years 3:46 50-59 years 5:25 60+ years 6:45 No. of individuals in household: 1 ind. 6:56 2 ind. 5:31 3 ind. 3:41 4 ind. 2:58 5 ind. 3:43 Purchasing Power (PP) A 2:52 PP B 3:34 PP C 4:09 PP D 5:04 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe PP E 6:55 9 201 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 Copyright © Copyright © Nielsen Audience Measurement 3 LIVE AND PLAYBACK TIME VIEWED PER DAY (ATV) Q2/2019 TARGET LIVE MINUTE PLAYBACK MINUTE PLAYBACK % TOTAL 4+ 262 4.1 1.6% 4-17 158 2.8 1.7% 18-49 193 4.3 2.2% 50+ 375 4.3 1.1% Live: Viewing of TV broadcasts at the actual time of transmission Playback: Viewing of TV contents recorded and viewed within 7 days of the original broadcast time The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe 9 Time-shifted content added 1.6% to the average daily TV viewing time in Total 4+, while the 201 18-49 age group’s TSV reached 2.2%. Copyright © Copyright © Nielsen Audience Measurement 4 SHARE OF CHANNEL TYPES Q2/2018 vs. Q2/2019, Total individuals (4+), Live+Playback 5,3 Q2/2019 4,7 2,2 General entertainment channels TV series channels* 3,7 4,1 5,1 2,4 Movie channels Lifestyle channels 6,0 6,0 41,2 5,6 42,7 Kids' channels News channels Q2/2018 7,6 8,5 Documentary channels Sports channels 6,0 Music channels Other channels: foreign channels, other Hungarian channels, 6,1 2,8 other TV-screen usage 9,8 7,4 3,1 DVD/video/videogame 10,4 9,3 * General entertainment channels in a separate category, where at least 50% of the broadcasting time consists of TV series. The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe 9 201 41% of the average daily TV viewing time was assigned to the general entertainment group. The ‚TV series channels’ increased their share by 2% comapred to Q2 2018, and represented almost 20% together with movie channels in the 2nd quarter of 2019. Copyright © Copyright © Nielsen Audience Measurement 6 AVERAGE DAILY REACH AND AVERARE DAILY TV VIEWING TIME PER VIEWER BY CHANNEL TYPE Q2/2019 (1/April – 30/June); Total individuals (4+); Live+Playback data 6 000 000 3:30 3:11 3:00 5 000 000 Average daily reach Average Time Spent (RCH, ind) (ATS, hour:minute) Average 2:30 ATS 5 112 509 4 000 000 reach ( hour 2:00 time daily :min 3 000 000 1:39 spent RCH (ind) 1:34 1:29 ) 1:30 1:18 Average 1:10 1:04 2 000 000 0:49 2 722 354 0:50 1:00 2 307 407 2 227 706 1 000 000 2 035 724 0:30 1 531 771 1 484 412 1 441 777 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe 9 1 004 562 201 0 0:00 General TV series Lifestyle Movies Kids News Documentary Sports Music entertainment Copyright © Copyright © Nielsen Audience Measurement 7 BROADCAST AND RECEPTION SHARE OF TYPOLOGY Q2/2019; Total individuals (4+); Consolidated data 100% 0,3% 0,2% Religion 10,0% 14,4% 90% Movies 8,6% 4,1% 80% 3,1% 4,7% Arts, science, culture 3,1% 6,2% 9,6% 70% Information 3,8% 4,1% 1,4% 60% 10,2% News (political, economic) 13,0% 50% Sport 40% 29,4% Music 27,3% 30% Non-musical entertainment 20% Non-musical fiction (series, TV-film, etc.) 25,3% 21,3% 10% Other (advertising, promo, etc.) 0% Broadcast share Reception share The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe 9 201 More than half of our average daily TV viewing time was spent on fictions (mostly TV series), and every 5th minute was devoted to other programs – including TV ads and/or promos. Only TV news, movies and entertainment programs had been Copyright © Copyright consumed in a higher rate compared to their broadcast share. © Nielsen Audience Measurement 8 BROADCAST SHARE BY TYPOLOGY Q2/2019; Consolidated data Other – 25.3% Share of broadcast 0,1% 7,6% Movies – 10.0% Insert, technical failure, other 2,4% Promo Other movies 0,3% 10,0% 1,9% Crime/investigation/horror Teleshopping 1,0% 15,1% 1,7% 25,3% Romantic/adventure/western 8,6% Commercial 5,3% Action, comedy, satire 3,1% 3,1% Non-musical fiction – 29.4% 6,2% 3,8% 0,5% Other fiction* Non-musical entertainment – 10.2% 10,2% 29,4% 9,5% Animations 1,9% Soap opera 4,2% Other entertainment* Other (advertising, promo, etc.) Non-musical fiction (series, TV-film, etc.) Series 0,7% Quiz show Non-musical entertainment Music 17,4% The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe *TV-film, theatre broadcasr, literature 9 5,4% Sport News (political, economic) works’ performance, fiction for kids, 201 Reality show Information Arts, science, culture other fiction *Talk-show, cabaret, entertainment magazin, Movies Religion circus-show, entertainment for kids Copyright © Copyright © Nielsen Audience Measurement 9 RECEPTION SHARE BY TYPOLOGY Q2/2019; Total 4+; Consolidated data Other – 21.3% Movies – 14.4% Reception share 0,2% Insert, technical 5,7% failure, other Other movies 0,3% Promo 2,2% 1,0% Crime/investigation/horror 2,3% 0,2% Teleshopping 14,4% 15,0% Romantic/adventure/western 21,3% 8,9% Commercial Action, comedy, satire 4,1% 4,7% Non-musical fiction – 27.3% 9,6% 0,5% 4,1% 27,3% 4,6% 1,4% Non-musical entertainment – 13.0% 3,4% Other fiction* 13,0% Animations 4,9% Other entertainment* Soap opera Quiz show Other (advertising, promo, etc.) Non-musical fiction (series, TV-film, etc.) 18,8% 3,8% Non-musical entertainment Music The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe Series 9 Reality show Sport News (political, economic) 201 4,3% Information Arts, science, culture *TV-film, theatre broadcasr, literature works’ performance, fiction for kids, *Talk-show, cabaret, entertainment magazin, Movies Religion other fiction circus-show, entertainment for kids Copyright © Copyright © Nielsen Audience Measurement 10 AUDIENCE OF SPOTS Q2/2017 – Q2/2018 – Q2/2019; Total 4+; Consolidated Q2/2017 27 557 Average daily number of broadcasted spots: Q2/2018 32 619 39 325 Q2/2019 Q2/2017 9,6 Average number of spots in break: Q2/2018 10,1 Q2/2019 11,4 Q2/2017 6 067 Average daily number of viewers reached by spots: Q2/2018 6 110 thousand ind. Q2/2019 5 891 Q2/2017 29 Average daily spot-viewing time per person (minute): Q2/2018 30 Q2/2019 33 Q2/2017 104 Average daily number of spots viewed by an individual: Q2/2018 112 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe 9 Q2/2019 132 201 Number of channels in Nielsen’s Spot database: 63 channels in 2017; 68 channels in 2018; 72 channels in 2019 Copyright © Copyright © Nielsen Audience Measurement 11 FMCG TOP CLASSES BY GRP Q2/2018 and Q2/2019; Total 4+; Consolidated GRP CLASS Q2 2018 Q2 2019 1 BEER 29 278 30 579 2 CARBONATED DRINKS 13 498 20 041 3 CHOCOLATE BAR 10 662 16 686 4 BONBON 4 317 8 784 5 SWEET BISCUIT/WAFFEL 4 603 8 578 6 PERFUME FOR MEN 9 067 8 567 7 PUDDING, SWEET DAIRY PRODUCT 12 627 8 517 8 COFFEE 7 491 8 329 9 TOOTHPASTE 6 323 8 229 10 CHIPS 4 174 6 219 11 WASHING POWDER/ LIQUID DETERGENT 6 926 5 992 12 ICE TEA 4 150 5 902 13 HAIR CARE PRODUCTS 1 231 5 876 14 PAINT/LACQUER 6 008 5 599 15 DISHWASHING LIQUID 5 857 5 186 16 HAIR COLOR 1 423 4 841 17 ICE CREAM 4 336 4 816 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe 18 9 CHEWING GUM 2 435 4 773 201 19 FRUIT JUICE 5 724 4 754 20 YOGURT/KEFIR 4 910 4 730 Copyright © Copyright © Nielsen Audience Measurement 12 NOTES: Period : Q2/2017 – Q2/2018 – Q2/2019 (1/April – 30/June) Daypart: total day (02-26h) AVERAGE DAILY VIEWING TIME PER PERSON Variable: Live+Playback ATV (minute) Channel : Total TV Target groups : 2017: Total Individuals (Universe: 8 729 160 Cases: 2 532), 4-17 (Universe: 1 212 735 Cases: 335), 18-49 (Universe: 3 929 827 Cases: 1 147), 50+ (Universe: 3 586 598 Cases: 1 049); 2018: Total Individuals (Universe 8 909 923 Cases: 2 585), 4-17 (Universe: 1 265 997 Cases: 348), 18-49 (Universe: 4 018 856 Cases: 1 170), 50+ (Universe: 3 625 070 Cases: 1 068); 2019: Total Individuals (Universe 8 909 923 Cases: 2 596), 4-17 (Universe: 1 265 997 Cases: 354), 18-49 (Universe: 4 018 856 Cases: 1 148), 50+ (Universe: 3 625 070 Cases: 1 094); 2019: Female (Universe : 4 706 466 Cases: 1 415), Male (Universe : 4 205 698 Cases: 1 181), Education: Primary or less (Universe : 3056400 Cases: 888), Education: Secondary or industrial (Universe : 4 270 201 Cases: 1 270), Education: High (Universe : 1 585 563 Cases: 438), Age: 4-14 (Universe : 1 017 829 Cases: 283), Age: 15-29 (Universe : 1 541 090 Cases: 413), Age: 30-49 (Universe : 2 731 888 Cases: 806), Age: 50-59 (Universe : 1 180 975 Cases: 357), Age: 60+ (Universe : 2 440 382 Cases: 740), No.
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    Hungary | Freedom House Page 1 of 5 Hungary freedomhouse.org Hungary’s media environment, which has suffered from increased state regulation and other interference since 2010, deteriorated slightly in 2014 as the government continued to exert pressure on private owners to influence coverage, and a new advertising tax disproportionately affected a major private television station. However, a proposed tax on internet data traffic was withdrawn in October after opponents mounted large demonstrations. Legal Environment Hungary’s constitution protects freedom of speech and of the press, but complex and extensive media legislation adopted in 2010 is widely deemed to have undermined these guarantees. A ruling by the Constitutional Court in December 2011 and amendments adopted during 2011 and 2012 to meet objections from the European Commission did little to limit the power of a new media regulation authority created by the 2010 laws. The authority is currently controlled by appointees of the ruling Fidesz party. Fidesz has used its supermajority in the parliament to amend the constitution at will, at times doing so as a means of enacting legislation that was previously rejected by the Constitutional Court. Changes adopted in this manner in 2013 included a rule that political advertising during campaign periods may only be placed in media outlets free of charge. Critics argued that private outlets would have little incentive to carry such material, further limiting media access for opposition parties in particular. The Hungarian penal code places a number of restrictions on freedom of speech through provisions that prohibit incitement to hatred, incitement to violence, incitement against a community, and denial of crimes “committed by national socialist or communist systems.” Defamation remains a criminal offense, and both defamation and related charges—for example, breach of good repute and hooliganism—are regularly brought against journalists and other writers.
  • Sárvár Közszolgálati Programcsomag Sorszám Műsor Neve Műsor Nyelve Műsor Jellege 1

    Sárvár Közszolgálati Programcsomag Sorszám Műsor Neve Műsor Nyelve Műsor Jellege 1

    Terület megjelölése: Sárvár Közszolgálati programcsomag Sorszám Műsor neve Műsor nyelve Műsor jellege 1. M1 HD magyar közszolgálati 2. M2 HD magyar közszolgálati 3. DUNA TV HD magyar közszolgálati 4. M4 HD magyar közszolgálati 5. DUNA WORLD HD magyar közszolgálati 6. M5 HD magyar közszolgálati Közszolgálati programcsomag havi előfizetési díja bruttó 1600 Ft/hó , mely a műsordíjat nem, de a hálózatüzemeltetési díjat tartalmazza Classic vagy Alap programcsomag Sorszám Műsor neve Műsor nyelve Műsor jellege 1-6. Közszolgálati programcsomag 7. M1 magyar közszolgálati 8. M2 magyar közszolgálati 9. DUNA TV magyar közszolgálati 10. M4 magyar közszolgálati 11. RTL KLUB HD magyar kereskedelmi 12. TV2 HD magyar kereskedelmi 13. SUPER TV2 HD magyar hír, magazin, film 14. VIASAT3 HD magyar hír,magazin, film 15. VIASAT6 magyar hír, magazin, film 16. SOROZAT+ magyar film 17. FILM MÁNIA magyar film 18. HÍR TV magyar hír, politika, üzlet 19. ATV HD magyar hír 20. DISCOVERY CHANNEL magyar tudományos 21. SPEKTRUM HD magyar ismeretterjesztő 22. TV PAPRIKA HD magyar gasztronómia 23. DIGISPORT1 HD magyar sport 24. SPORT2 HD magyar sport 25. DIGISPORT2 HD magyar sport 26. MINIMAX magyar gyermek 27. MUZSIKA TV magyar zene 28. D1 TV magyar kulturális 29. PAX TV magyar vallás 30. ORF1 német közszolgálati 31. ORF2 német közszolgálati 32. PRO7 német kereskedelmi 33. RTL német kereskedelmi 34. SAT1 német kereskedelmi 35. RTL KLUB magyar kereskedelmi 36. TV2 magyar kereskedelmi 37. SUPER TV2 magyar hír,magazin, film 38. VIASAT3 magyar hír,magazin, film 39. ATV magyar hír 40. SPEKTRUM magyar ismeretterjesztő 41. TV PAPRIKA magyar gasztronómia 42. DIGISPORT1 magyar sport 43. DIGISPORT2 magyar sport Classic programcsomag havi előfizetési díja bruttó 3945 Ft/hó Classic programcsomag havi előfizetési díja bruttó 3945 Ft/hó (hűségnyilatkozattal) Premium vagy Bővített programcsomag Sorszám Műsor neve Műsor nyelve Műsor jellege 1-43.