Presented by November 11 & 12, 2013 PRIMETIME Sports & Entertainment Westin Harbour Castle Hotel , 2013 PROGRAM Annual6th ERENCE TIONS SPORTS CONF IS ELIGIBLE FOR CONTINUING MANAGEMENT LEGALSOME EDUCATION JURISDIC IN CONFERENCE Leading Edge Strategies for Managing and Marketing the Business of Sport PROGRAM CO-CHAIRS Kevin Abrams Clark Griffith Bob Nicholson Assistant - New York Giants - New York Sports Lawyer - CCG, P.A. - Minneapolis President & Chief Executive Officer - - Calgary Dave Andrews Paul Hardy Dave Nonis President & Chief Executive Officer - - Events & Competitions Director - International Association of Senior Vice President & General Manager - - President of Hockey Operations Springfield Athletics Federations - Monaco Toronto Calgary Flames Steven Angel Katherine Henderson Jeffrey Orridge Senior Vice President, League Operations & Officiating - National Senior Vice President of Marketing and Revenue - Pan/Parapan Executive Director of Sports Properties - Canadian Broadcasting TREVOR WHIFFEN Association - New York American Games Toronto 2015 - Toronto Corporation - Toronto Partner, Dickinson Wright LLP Dave Hopkinson Mike Ouellet Former - Maple Leaf Sports and Chief Commercial Officer - Maple Leaf Sports and Entertainment - Chief of Business Affairs - Players’ & Governor, London Knights Entertainment - Toronto Toronto Association - Toronto Chris Armstrong Robert Hunter Dr. Natalie Petouhoff Senior Vice President - Wasserman Media Group, LLC - Toronto Chief Facilities & Live Entertainment Officer - Maple Leaf Sports Professor - UCLA - CONFERENCE Chaka Bainbridge and Entertainment - Toronto President - Bainbridge Sports - Miami Tom Pistore PRESENTED BY Stewart Johnston Vice President of Ticket Sales & Service - Maple Leaf Sports and Gary Bettman President - - Toronto Entertainment - Toronto Commissioner - National Hockey League - New York Phil King Bruce Popko Doug Boles President, CTV Programming and Sports - CTV Inc. - Toronto Senior Vice President of Business Development - Buffalo Bills - President - Indianapolis Motor Speedway - Indianapolis Buffalo David Branch Nick Kypreos President - Canadian Hockey League, Commissioner - Hockey Analyst - - Toronto Dr. Richard Powers Hockey League - Toronto Larry Landon Professor - Rotman School of Business - University of Toronto - Richard Brand Executive Director - Professional Hockey Player's Association - Toronto Chair of the Sports Industry Practice - Arent Fox LLP - Washington St. Catharines Dan Quinn CONFERENCE Brian Burke Dr. Lynn Lashbrook Director - NFL Canada - Toronto SPONSORED BY President of Hockey Operations - Calgary Flames - Calgary President - Sports Management Worldwide - Portland Dr. James Riordan Dr. Chris Chard Director of MBA in Sport Management - Florida Atlantic University Sports Management Professor - Brock University - St. Catharines President & Chief Executive Officer - Maple Leaf Sports and - Boca Raton Kevin Cheveldayoff Entertainment - Toronto Annemarie Roe Executive Vice President & General Manager - Winnipeg Jets - Chris Lencheski President - BaAM Productions - Toronto Winnipeg President - Front Row Marketing Services - A Comcast Spectacor Joe Ross Brian Cooper Subsidiary - Philadelphia Vice President, Content - theScore, Inc. - Toronto President & Chief Executive Officer - S&E Sponsorship Group - Matt Maychak Alex Rucker Toronto Vice President of Communications - - Senior Analytics Consultant - - Toronto Michael Copeland Toronto Jacqueline Ryan President & Chief Operating Officer - Canadian Football League - John McCauley Vice President of Sponsorships & Partnership Programs - Toronto Senior Director of Marketing - Maple Leaf Sports and Scotiabank - Toronto Sam Cosentino Entertainment - Toronto Host of Baseball Central & Junior Hockey Analyst - John Shannon Broadcaster - Sportsnet - Toronto Sportsnet - Toronto Pat McEleney Executive Director - 2015 & 2017 IIHF World Junior Dr. Dana Sinclair George Daniel Championships - Hockey Canada - Toronto Commissioner - National Lacrosse League - New York Partner & Sports Psychologist - Human Performance International - Brian McKenna Toronto Rene Fasel Commissioner - ECHL - Princeton President - International Federation - Zurich Jon Sinden Bob McKenzie Manager: Digital Content & Social Media - Toronto Maple Leafs, Rob Faulds Hockey Analyst - The Sports Network - Toronto Toronto Raptors, Toronto FC - Toronto Broadcaster - Sportsnet - Toronto Dr. Matthew Fedoruk Don Meehan Patti-Anne Tarlton Director of Science - Anti-Doping Agency - President, Chief Executive Officer & Certified Player Agent - Senior Vice President & Chief Operating Officer - Colorado Springs Newport Sports Management - Mississauga Ticketmaster Canada - Toronto Don Fehr (Invited) Gord Miller Anton Thun Executive Director - National Hockey League Players' Association - Play-By-Play Announcer - The Sports Network - Toronto Co-Managing Director & Certified Player Agent - MFIVE Sports - Toronto James Mirtle Toronto Steven Fehr Hockey Writer - The Globe and Mail, Contributor - TSN 1050 (Invited) Special Counsel - Major League Baseball Players Association & Radio- Toronto President & General Manager - Toronto Raptors - Toronto National Hockey League Players’ Association - Kansas City Sara Moore Trevor Whiffen Tim Fleiszer Vice President of Marketing - Canadian Football League - Toronto Partner - Dickinson Wright LLP & Governor - London Knights - Certified Player Agent - Gil Scott Sports Management - Toronto Scott Moore Toronto Mark Francis President of Broadcasting - Rogers Media - Toronto Tom Wright Sports Marketing Consultant - BaAM Productions & Professor - Director of Operations - UFC Canada - Toronto UCLA Business School - Los Angeles Pat Morris Certified Player Agent - Newport Sports Management - Mississauga Elliotte Friedman Sports Broadcaster- CBC Sports - Toronto ENROLL TODAY: contact Patrice Whi en - 519.868.2399 email: patricewhi [email protected] Facebook.com/PrimeTimeSE Register online at: www.primetimesport.ca Twitter.com/PrimeTimeSE YouTube.com/PrimeTimeSE M O NDAY N OVEMB ER 11, 2013

7:30 Registration and Continental Breakfast Sam Cosentino Host of Baseball Central & Junior Hockey Analyst - Sportsnet 8:30 Welcome by Conference Chairs Elliotte Friedman Sports Broadcaster - CBC Sports Brian Burke President of Hockey Operations - Calgary Flames Nick Kypreos Hockey Analyst - Sportsnet Trevor Whiffen Partner - Dickinson Wright LLP / Governor - London Knights Bob McKenzie Hockey Analyst - The Sports Network

8:40 Introduction and Opening Remarks 2:00 Event Management: Organizing, Promoting and Hosting Sporting Events Emcee: Gord Miller Play by Play Announcer - The Sports Network Moderator: Paul Hardy Events & Competitions Director - 8:45 The Business of Sports: International Association of Athletics Federations Meeting the Challenges of a Robert Hunter Chief Facilities & Live Entertainment Officer - Competitive Market Maple Leaf Sports and Entertainment Moderator: Gord Miller Play by Play Announcer - The Sports Network Pat McEleney Executive Director - 2015 and 2017 IIHF World Junior Championships - Doug Boles President - Indianapolis Motor Speedway Hockey Canada Brian Burke President of Hockey Operations - Calgary Flames Sara Moore Vice President of Marketing - Tim Leiweke President and Chief Executive Officer - Canadian Football League Maple Leaf Sports and Entertainment Annemarie Roe President - BaAM Productions Chris Lencheski President - Front Row Marketing Services - A Comcast Spectacor Subsidiary 3:00 Gord Miller of TSN Interviews Rene Fasel Bruce Popko Senior Vice President of Business Development - Buffalo Bills of the IIHF and Bob Nicholson of Masai Ujiri (Invited) President and General Manager - Toronto Raptors Hockey Canada

10:00 Gord Miller of TSN Interviews Gary Bettman - 3:30 Athlete Evaluation and the Role Commissioner of the National Hockey League of Analytics

The Importance of Developing Strong Moderator: Dr. Dana Sinclair Partner and Sports Psychologist - 10:30 Human Performance International Corporate Partnerships in Sports Kevin Abrams Assistant General Manager - New York Giants Moderator: Chris Lencheski President - Front Row Marketing Services - Kevin Cheveldayoff Executive Vice President & General Manager - A Comcast Spectacor Subsidiary - Winnipeg Jets Brian Cooper President and Chief Executive Officer - Patrick Morris Certified Player Agent - S & E Sponsorship Group Newport Sports Management Katherine Henderson Senior Vice President of Marketing and Revenue - Dave Nonis Senior Vice President and General Manager - Pan/Parapan American Games Toronto 2015 Toronto Maple Leafs Dave Hopkinson Chief Commercial Officer - Maple Leaf Sports and Entertainment Alex Rucker Senior Analytics Consultant - Toronto Raptors Jacqueline Ryan Vice President of Sponsorships & Partnership 4:30 Athlete Representation Roundtable Programs - Scotiabank Moderator: Rob Faulds Broadcaster - Sportsnet Developments in Drug Testing, 11:30 Chris Armstrong Senior Vice-President - Awareness and Enforcement Wasserman Media Group, LLC Moderator: Dr. Richard Powers Professor - Rotman School of Chaka Bainbridge President - Bainbridge Sports Management - University of Toronto Tim Fleiszer Certified Player Agent - Gil Scott Sports Management Dr. Matthew Fedoruk Director of Science - Don Meehan President, Chief Executive Officer and Certified Player United States Anti-Doping Agency Agent - Newport Sports Management Steven Fehr Special Counsel - Anton Thun Co-Managing Director & Certified Player Agent - Major League Baseball Players Association & MFIVE Sports National Hockey League Players' Association Clark Griffith Sports Lawyer - CCG P.A. 5:30 Networking Reception in Support of You Can Play

12:30 Networking Luncheon - Panel Discussion - 6:45 Conference Concludes for the Day Current Issues in the World of Sports Moderator: Gord Miller Play by Play Announcer - The Sports Network TUESDAY NOVEMB ER 12, 2013

7:30 Registration and Continental Breakfast 2:00 Utilizing New Media to Generate a Return on Your Investment 8:30 Opening Remarks Moderator: James Mirtle Hockey Writer - The Globe and Mail, Emcee: Gord Miller Play by Play Announcer - Contributor - TSN 1050 Radio The Sports Network Matt Maychak Vice President of Communications - Canadian Football League 8:45 Issues Affecting the Operations of John McCauley Senior Director of Marketing - Sports Leagues, Associations and Maple Leaf Sports and Entertainment Federations Dr. Natalie Petouhoff Professor - UCLA Joe Ross Vice President, Content - theScore, Inc. Moderator: Gord Miller Play by Play Announcer - The Sports Network 3:00 Keynote Address by Brian Burke: Dave Andrews President and Chief Executive Officer - Going for Olympic Gold in Sochi American Hockey League Steven Angel Senior Vice President, League Operations and 3:30 Networking / Refreshment Break Officiating - National Basketball Association David Branch President - Canadian Hockey League, 3:45 Developments in Television Commissioner - Broadcasting and Sports Properties George Daniel Commissioner - National Lacrosse League Moderator: John Shannon Broadcaster - Sportsnet Brian McKenna Commissioner - ECHL Stewart Johnston President - Tom Wright Director of Operations - UFC Canada The Sports Network Phil King President, CTV Programming and Sports - 10:00 Networking / Refreshment Break CTV Inc. Scott Moore President of Broadcasting - Rogers Media 10:15 That’s The Ticket: Building Your Brand and Selling Out Your Events Jeffrey Orridge Executive Director of Sports Properties - Canadian Broadcasting Corporation Moderator: Mark Francis Sports Marketing Consultant - BaAM Productions & Professor - UCLA Business School 4:45 Careers in Sport Workshop: The Long Tom Anselmi Former Chief Operating Officer - Maple Leaf Sports and Winding Road and Entertainment Tom Pistore Vice President of Ticket Sales and Service - Moderator: Rob Faulds Broadcaster - Sportsnet Maple Leaf Sports and Entertainment Dr. Chris Chard Sports Management Professor - Patti-Anne Tarlton Senior Vice President and Chief Operating Officer - Brock University Ticketmaster Canada Larry Landon Executive Director - Dan Quinn Director - Professional Hockey Players’ Association NFL Canada Dr. Lynn Lashbrook President - Sports Management Worldwide 11:30 Legal Issues Affecting Players, Teams, Dr. James Riordan Director of MBA in Sport Management - Leagues and Facilities Florida Atlantic University Moderator: Trevor Whiffen Partner - Dickinson Wright LLP Jon Sinden Manager: Digital Content & Social Media - Toronto Governor - London Knights Maple Leafs, Toronto Raptors, Toronto FC

Richard Brand Chair of the Sports Industry Practice - Arent Fox LLP 5:45 Networking Reception in Support of You Can Play Michael Copeland President and Chief Operating Officer - Canadian Football League 6:45 Conference Concludes for the Day Clark Griffith Sports Lawyer - CCG P.A. - Thank You for Attending Michael Ouellet Chief of Business Affairs - National Hockey League Players’ Association

12:30 Networking Luncheon: Gord Miller of The Sports Network Interviews Donald Fehr (Invited) - Executive Director of the National Hockey League Players’ Association R E G I S TRATI ON F O R M PRIMETIME Sports & Entertainment 2013 SPORTS MANAGEMENT CONFERENCE Personal Information

Name: Title: Contact Information

Company:

Street Address / Box Number:

City: Province / State:

Postal Code / Zip Code: Country:

Mailing Address:

Daytime Phone: Cell Phone: Fax Number:

Email Address:

Fee Per Delegate - Fees include attendance, program materials, continental breakfasts, lunches, and break refreshments. Registration fees are as follows: 1. EARLY BIRD SPECIAL DISCOUNT: Available for the rst 30 regular registrations received and paid in full by September 30, 2013: $795.00 + HST ($898.35) 2. *University and College Students: $249.00 + HST ($281.37) Per Day 3. Amateur Organizations: $599 + HST ($676.87) Both Days 4. All Regular Registrations: $479 + HST ($541.27) Per Day or $949.00 + HST ($1,072.37) Both Days NOTE: All prices in Canadian Funds. Payment Information For Online Credit Card or PayPal Registrations, please visit our website www.primetimesport.ca to register Cheque enclosed payable to PrimeTime Sports and Entertainment Inc. Bill My Credit Card

Total Amount: Payment Type: Visa Mastercard

Name On Card:

Credit Card Number: Expiration (mm/yy)

I will be attending the conference on: November 11 November 12 November 11 and 12

Signature Thank you for your order. Program Changes Cancellation and Substitutions Trade Show Sponsored by: We will make every effort to present the program as advertised, but Substitutions of registrants is permitted at any time. If you are unable it may be necessary to change the date, location, speakers or content to find a substitute, a full refund (less $100 administrative fee) is with little or no notice. Delegates acknowledge that there will be no available if a cancellation request is received in writing by October 17th, partial or full refunds as a result of any such changes. 2013. No refunds are available after October 17th. Location: Date & Times Westin Harbour Castle Hotel - 1 Harbour Square Toronto, Ontario - M5J 1A6 November 11 - 12, 2013 Hotel Rooms: Day One Day Two Charitable Partner: PrimeTime Sports and Entertainment has secured a number of rooms 7:30 am Registration & Breakfast 7:30 am Continental Breakfast for delegates at the Westin Harbour Castle Hotel at a preferred rate. 8:30 am Opening Remarks 8:30 am Opening Remarks Details are available by contacting the Reservations Department at 5:30 pm Networking Reception 6:45 pm Conference Ends 1-800-325-3535. Reservations must be made by October 15th, 2013 in order to receive the preferred rate. Reservations are based on hotel availability. Facebook.com/PrimeTimeSE www.primetimesport.ca Twitter.com/PrimeTimeSE YouTube.com/PrimeTimeSE Mail to: Trevor Whiffen • Dickinson Wright LLP • 199 Bay Street, Suite 2200, P.O. Box 447, Commerce Court Postal Station, Toronto, ON, M5L 1G4 • Fax: 416-777-2402 • Tel: 416-777-2399