CTrides.com 1-877- CTrides (287-4337) Quarterly Report
[email protected] July —September 2018 CTrides: Quarter 3 Marketing Activity Summary July - September 2018 CTrides launched a couple of new programs in Quarter 3. The college month campaign was reinvented with new initiatives and a name and a new Transit Rewards Program was developed. In addition to these new programs, the marketing team organized and implemented a New Haven Union Station redevelopment survey. Road Scholar During the month of September, CTrides organized and executed a back-to-school month campaign for college students. The campaign focused on transportation options for college students around their campuses and across the State of Connecticut. The central theme of the campaign was, “Become a Road Scholar.” This campaign required extensive preparation from the marketing team. One of the main brochures given out during this campaign highlighted the transportation options for each participating college and university. The brochures were customized outlines for each school and its surrounding transportation options. Working with the proper state agencies, the marketing team compiled the transportation information for each location, designed each customized brochure, and printed them for distribution at events. In addition to the customized brochures, t-shirts and other giveaway items were developed for promotion. Coordination between the marketing team, outreach team, and individual schools was imperative for the success of this campaign. Events were held at each of the 23 participating schools throughout the month. Transit Rewards The marketing team coordinated and launch a new rewards program called, Transit Rewards, during Quarter 3. This program is designed to benefit area businesses, restaurants and attractions from across the state and encourage transit ridership on Hartford Line, CTfastrak, and Shore Line East.