COVER MIMIMIMI 2Dic.Indd 1 21-12-2010 10:56:30 Is a Joint Project Between It’S ALL About Accessories!
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ALL ACCESSories Fall Winter 2011-12 Preview Fiera Milano Rho 2011, March 4th - 9th MIDO MICAM MIPEL MIFUR COVER MIMIMIMI 2dic.indd 1 21-12-2010 10:56:30 is a joint project between It’s ALL about ACCESSories! After Milan’s ready-to-wear fashion shows, the week of accessories starts. Actually, it has always taken place but this year it is being organized and aggregated into one big event thanks to the agreement among four important MIDO MICAM MIPEL MIFUR fashion trade shows, which have agreed to coordinate the timing. Mido, Micam, Mipel and Mifur will take place in the exhibition center in Fiera Milano Rho from March 4 to March 9, offering a complete overview of shoes, bags, eyewear and furs, elements which not only are no longer secondary but are ever more protagonists of the seasons’ looks. ALL ACCESSories is the name of this event. ALL ACCESSories is also the name of the magazine that the four trade shows and their respective trade organizations – along with Fiamp and with the support of The Italian Trade Commission (ICE) - have created along with Condé Nast to offer visitors a useful tool for navigating the trends for F/W 2011-2012. Images and products, fashion and business Concept by: through the eyes of Vogue and with the experience of those who know the market. ALL ACCESSories means vision, synergy and communication: Vogue Accessory-Vogue Gioiello a fundamental appointment with fashion to leaf through and touch. Caporedattore: Ilaria Danieli Dopo la settimana milanese del prêt-à-porter, ecco la settimana degli accessori. Art Director: Anna Capettini C’è sempre stata nei fatti, ma quest’anno per la prima volta si presenta in modo aggregato e organizzato, grazie all’accordo e alla concomitanza temporale di quattro Reparto artistico: Jacopo Riva appuntamenti nodali nel mondo della moda. Mido, Micam, Mipel e Mifur si svolgono Testi: Rossella Beato, Maristella Campi, Rosa Chiesa, Elisabetta Caprotti nel polo fieristico di Fiera Milano Rho dal 4 al 9 marzo, presentando un panorama Artwork: Marianna Redaelli completo di scarpe, borse, occhiali e pellicce, elementi sempre meno secondari e Traduzioni: Michelle Schoenung, Catherine Feller sempre più protagonisti dei look di stagione. ALL ACCESSories è il nome che questo evento si è dato, ALL ACCESSories è il titolo del magazine che le quattro fiere e le Collaboratori: Cristian Bettoni rispettive associazioni di categoria, riunite nella Fiamp e con il supporto dell’ICE, Segreteria: Carla Girelli hanno elaborato assieme a Condé Nast per offrire ai visitatori un utile strumento di orientamento tra le tendenze della prossima stagione A/I 2011-12. Immagine e Supplemento a Vogue Italia n° 725 Gennaio 2011 prodotto, moda e business, con lo sguardo di Vogue e la concretezza di chi conosce Stampa: Mazzucchelli - Seriate (BG) il mercato. ALL ACCESSories significa visione, sinergia e comunicazione: Printed in Italy un appuntamento fondamentale con la moda da sfogliare e da toccare. Contents ALL ACCESSories Fall Winter 2011-12 Preview fashion story - it’s a fair game! 4 market research - what women want 10 follow up - last season best sellers 22 MIDO - fashion, design, technology and innovation 28 MICAM - it’s all about shoes 30 Fiera Milano Rho 2011, March 4th - 9th MIPEL - bags, suitcases, small leatherware: all the best on show 32 MIDO MICAM MIPEL MIFUR MIFUR - research, creativity, runway of trends 34 COVER MIMIMIMI 2dic.indd 1 17-12-2010 12:00:19 On the left, for Anna. Sable fur coat, Carlo Tivioli. Black pa- vision-1\ fake-real 36 tent handbag, Giorgio Armani. Sheepskin handbag, Prada. vision-2 /aristo tramp Shammy leather cuissardes, Casadei. Turtle acetate eyeglas- 42 ses, Prada. Belt, Blugirl. Gloves, Sermoneta. Hat, Gallia&Peter. vision-3/ archi absurd 48 Bangles, Marina Fossati. On the right, for Iveta. Alpaca fur coat, Mondialpelli for Gianfranco Ferré Furs. Patent handbag, vision-4/ working class 54 Giorgio Armani. Sheepskin handbag, Prada. Boots with chain insert on heels, Casadei. Acetate eyeglasses, Tom Ford Eye- shoes fall winter 2011-2012 - surfaces & shapes 60 wear By Marcolin. Dress and belt, Blugirl. Gloves, Sermoneta. Hat, Marzi. Bow Tie, Corsinelabedoli. Collant, Emilio Cavallini. eyewear fall winter 2011-2012 - colours & shapes 62 Fashion Editor Valentina Serra. Make up A.M. Negri @ Victo- ria’s, hair stylist Federico Ghezzi. Collaborators Olimpia Pi- furs fall winter 2011-2012 - hairs & shapes 64 tacco and Giulia Romani. Special thanks to Fiera Milano Rho. bags fall winter 2011-2012 - patterns & shapes 66 Photo Pierpaolo Ferrari colours forecast - neon & breeze 68 vogue’s picks - best venues in milano 70 ICE - promotion, development, fighting counterfeiting 76 address list 78 MIMIMIMI SOMMARIO+ in cover.indd 1-2 20-12-2010 10:46:51 At left, for Anna. Alpaca fur with knit trim, Mondialpelli for Gianfranco Ferré Furs. Patent bags, Giorgio Armani. Lace-up boots in calfskin, Sergio Rossi. Acetate glasses with decorative motifs, Roberto Cavalli. Dress, Marni. Earrings, Sharra Paga- no. Necklace and bracelet on left arm, Marina Fossati. On right arm, Sveva Collection. At right, for Iveta. Breitschwantz fur with fl ounce, Carlo Tivioli. Handbag in matelassé leather, D&G. Soft bag in double-face lambskin, Giorgio Armani. Le- ather bag, Prada. Calfskin ankle boots with studs, Sergio Rossi. Glasses in acetate, Em- porio Armani. Dress, Blugirl. BAGS, EYEWEAR, Earrings, Schield. Bracelets, Sharra Pagano. Mobile phone, Apple Iphone 4. Gloves, Ser- FURS AND SHOES: moneta. Tights, Emilio Cavallini. IT’S A FAIR GAME! Who will visit the Week of Accessories (March 4 – March 9)? Buyers, designers, exhibitors, fashion insiders, style mavens and those who can pick up on the direction the trends are taking and experiment with them on themselves fi rst. For these people, it’s a time to do research, look for inspirations and discoveries and – most of all – to make choices: what will the accessory trends for this coming Fall/Winter be? For those who want to look into the future, there is a special appointment on the horizon: the Week of Accessories, which will take place in Milan’s Fiera exhibition center from March 4 to March 9. It will be a chance to preview all of the innovations in the various industries and to compare notes with buyers and manufacturers. It will also be an opportunity to show off one’s own style, and there’s nothing wrong with that. 4 MIMIMIMI-servizio.indd 4-5 17-12-2010 11:35:48 At left. Kangaroo fur with leo- pard print, Gucci. Animal-print ankle boots with leather wed- ge, Casadei. Shirt and pants, Dolce&Gabbana. Hat, Borsa- lino. Earrings, Anticoa. Nec- klace and bracelets, Bersia. At right. Suit in jaguar-print leather, Carlo Tivioli. Pumps in animal-print satin, Casa- dei. Shirt, Dolce&Gabbana. Scarf, D&G. Brooch, Bersia. Bangles, Gianantonio Allievi. Ring, Dea. In the middle. Han- dbag with chain strap, Prada. At the bottom, in the middle. Fabric clutch with metal balls, D&G. On the sides, shopping bags in animal-print pony skin, Prada. Glasses on the ground: Gucci, Giorgio Ar- mani, Roberto Cavalli, Ray- Ban, Tom Ford. Hat, Marzi. MIMIMIMI-servizio.indd 6-7 17-12-2010 11:37:15 At left. Mink fur worked ho- rizontally, Carlo Tivioli. Han- dbag in velvet and satin with resin handle, Giorgio Armani. Polished crocodile bag, Par- meggiani. Clutch in matelassé satin, D&G. Suede pumps, Ca- sadei. Glasses in acetate, Em- porio Armani. Hat, Borsalino. Belt and cuff, Marina Fossati. Earrings, Sharra Pagano. At right. Mink fur, Carlo Tivioli. ‘Lily Glam’ leather handbag, D&G. Polished crocodile bags, Parmeggiani. Glasses in acetate, Emporio Armani. Hat, Marzi. Belt, Marina Fossati. Necklace, Sveva Collection, Earrings, CoseAtre. Bracelets, Paolo Pasotti. Gloves, Sermo- neta. Tights, Emilio Cavallini. I visitatori della Settimana degli Accessori (4-9 marzo)? Buyers, designers, exhibitors, insiders del fashion business. Stylish people, persone capaci di intuire la direzione della tendenza e di sperimentarla prima di tutto su di sé. Per loro è il momento delle ricerche, delle ispirazioni, delle scoperte, ma soprattutto è il momento delle scelte: quali saranno i trend del prossimo autunno-inverno per gli accessori? Per saperlo, chi vuole guardare avanti ha un appuntamento: la settimana degli accessori alla Fiera di Milano tra il 4 e il 9 marzo. Un’occasione per vedere in anteprima le novità di tutti i settori ma anche per confrontarsi con i colleghi buyer o produttori e, perché no, per promuovere il proprio stile. MIMIMIMI-servizio.indd 8-9 17-12-2010 11:38:47 What women want Exclusive: an international study by Brandvalue on the buying trends and cult objects. The panorama of accessories seen through the eyes of consumers by Rossella Beato live in cities where the major brands are distribu- average price for bags is also quite high, which ted or have flagship stores and this allows them goes to show how this evolved consumer pays to get consistent information across the board attention to the quality of the product in terms of f at one time accessories about the latest trends from the major internatio- materials, working methods and design. The con- completed the look, today nal players. The survey was conducted over the sumer is willing to spend more for pieces that they identify it. If at one time Web, which allowed the interviewees to be shown guarantee craftsmanship and originality. The ave- accessories had to match the many images of various models, styles and mate- rage declared prices for shoes and sunglasses dress in terms of color and rials. This also allowed for easy comparison were quite similar even though they are pieces I shape and minimize their pre- among different countries. The first interesting that are seasonal and have different fashion inspi- sence, today it’s almost the opposite and they piece of data to emerge had to due with loyalty in rations.