Broadcast & Media Technology Industry Guide an IABM Sourcebook 2009 The IABM Sourcebook 2009 Broadcast & Media Technology Industry Guide an IABM Sourcebook 2009 IABM Secretariat Team: The Global Media Alliance (GMA): Price: US$145 / €110 / £95 Chief Executive Officer: Roger Stanwell Publisher: Nicholas Hunter Barr Published by: The Global Media Alliance Non Executive Director: Roger Crumpton Account Manager: Cary Creed Operations Manager: Cindy Horwood Design & Pemberton Design Project Manager: Andrew Morgan pembertondesign.co.uk Financial Controller: Lucinda Meek Production Research Director: Kathryn Hall 020 8398 3962 Membership Administrator: Elaine Bukiej Technical Consultant: Max Alexander Marketing & Project Printed in the UK: Thanet Press Coordinator: Megan Haywood Credit Control: Amanda Shepard Website Administrator: Jamie Goodenough Subscriptions: Steven Roberts PO Box 2264 The Studios, 1 Portsmouth Road The publishers would like to thank the sponsors, Reading, Berkshire, UK Thames Ditton, Surrey KT7 0SY, UK contributors, the IABM and all those who have Tel: +44 (0)118 941 8620 assisted in compiling information for this publication. Tel: +44 (0)20 8339 0081 Fax: +44 (0)118 941 8630 Fax: +44 (0)20 8181 6459 Email: [email protected] Email: [email protected] ISBN: 978-0-9552420-4-5 www.theiabm.org www.thegma.eu © The GMA infringement and to the Copyright and Rights in Database Regulation 1997 in relation to copyright and database rights infringement. This work has been compiled as a work of reference, and is published and supplied for such purpose. It is a condition of sale of this publication that it may not be used or reproduced in part or in its entirety to compile or If you are in any doubt as to the manner in which this publication may be used whether in the course of business store lists, other directories or mailing lists without the prior written permission of the publisher (The Global Media or otherwise please contact the publisher for advice and guidance. Alliance). Any person, company or firm wishing to offer a list broking service which includes in whole or in any part this directory should contact the publisher to secure the appropriate licence and/ or permission prior to None of the advertisers featured in this publication are recommended or endorsed by the IABM or publisher. reproducing in whole or in part this directory. Any person, company or firm found to be offering a mailing list Notice Data Protection Act 1984. The information in this Volume relating to individuals contains information which service derived in whole or in part from this publication may be liable to prosecution. Further, any person, was in whole or in part supplied to the publisher or received by the publisher from the respective data subject or company or firm found to be reproducing in whole or in part this publication may be liable to prosecution. For the a third party. Any individual who regards information in this publication relating to him or her as incorrect or avoidance of doubt the term “reproduction” means copying, and includes the storage of the work, any part of it misleading or who considers that his or her name has been incorrectly omitted from any section should in any medium by electronic means, and expressly includes the making of copies which are transmitted or are immediately notify the publisher in writing. incidental to some other use of work. Further, any person, company or firm found to be assisting or procuring The views expressed in the IABM Broadcast & Media Technology Guide 2009 do not necessarily coincide with the others in the production of mailing lists, electronic, or other machine readable versions or lists derived wholly or views of the publishers. Although the publisher has made every effort to ensure the accuracy of the information in part on this publication may be liable for copyright or database infringements. All rights in and relating to this contained within this publication, neither the Global Media Alliance, IABM nor any contributing author can accept publication are expressly reserved. No part of this publication may be reproduces in any form by any means, any legal responsibility whatsoever for any consequences that may arise from errors or omissions contained in the whether electronic, mechanical and/or optical without the express prior written permission of the publisher. publication or from acting on any of the opinions or advice given. In particular, this publication is not a substitute Your attention is drawn to the provisions of the Copyright Design and Patents Act 1988 in relation to copyright for professional advice on a specific transaction. 3 The IABM Sourcebook 2009 Foreword by Roger Stanwell The Broadcast and Media Technology Guide is a sourcebook designed to help you navigate through the myriad of companies worldwide who supply goods and services to the sector. Finding the right suppliers and keeping up with technological change can prove a real challenge and this publication is intended to assist in meeting those challenges. The IABM is the trade association which represents almost 300 companies who supply more than 80% of the sector by value and we hope you will find this Guide a valuable source of information to support your Roger Stanwell decision making process. Chief Executive Officer, IABM 2009 will see the introduction of the IABM Business Standard, a new scheme which will give prominence to the high standards of performance and service to which our member companies are committed. This commitment will provide additional reassurance when selecting IABM member companies as business partners. Details of the scheme can be found on Page 15. The IABM provides this publication on a complimentary basis to senior decision makers in the Broadcast Media Technology sector and is able to do this through a partnership with the Global Media Alliance. The last two years have seen major double digit growth in the sector with continuing globalisation, a move to digital broadcasting and HD, together with growth in mobile TV, IPTV, and more niche channels. In September 2008, the IABM Global Market Study valued the industry at approximately 25 billion dollars with an increasing proportion of that total – almost 10 billion dollars – being made up of services. These services include outsourced transmission and distribution, consultancy, hire etc. 2009 is clearly going to be much more challenging but many major expansion projects and infrastructure refurbishments are still going ahead. It is vital that broadcasters ensure that the quality of their technical infrastructure is maintained and that it can enable staff to deliver high production values to remain competitive. All this needs to be done in the most cost-effective manner and well considered projects can still offer a good ROI with a shorter payback period demanded by investors. Whilst revenues are likely to remain under pressure for many during 2009, it is still the case that those who invest in the right new technologies now, combined with providing content attractive to viewers, will be able to position themselves to take best advantage of the upswing when it comes. We hope that this publication will assist you in making those choices and finding the right suppliers. For more information on the IABM and its activities, please see our website www.theiabm.org. 5 The IABM Sourcebook 2009 Contents FOREWORD - Roger Stanwell, CEO, IABM 5 THE IABM 9 IABM Overview and Mission 10 Representing Broadcasting and Media Technology Suppliers Worldwide Market Overview 12 The Ever Changing Face of Broadcast Media Technology Business Standard 15 The IABM Business Standard – This Logo Means Business! INDUSTRY COMMENT 17 Survival in the Broadcast Supplier Market 18 Mark Errington, CEO, ON-AIR Systems Ltd How to Leverage Local Markets 21 Gianluca Ferremi, WaterJug Media Strategy from the User’s Perspective 24 Lieven Vermaele, Director, EBU Technical FUTURE VIEWING 27 The Business and Technology of Stereoscopic Filmmaking 28 Alex Micallef, Head of Systems, EMEA, Autodesk Media & Entertainment Is 3Gb/s a Hype or the Holy Grail for True HD Experience? 33 Peter Schut, Chief Technology Officer, Axon Digital Design Internet TV Systems for your Multi-Screen Initiatives - Familiar Terminology, New & Old Considerations 34 Brian Stevenson, Director of Product Management, Digital Rapids Corporation 43 Anytime, Anywhere - Convergence in Video Delivery 36 Jacques LeMancq, Product Marketing Manager, Video Servers and Service Platforms 43 DVB-T2: A New Terrestrial Broadcasting Standard 39 Nick Wells, BBC Research and Chairman of DVB Technical Module - T2 Group LED Lighting Arrives at a Precipitous Time 42 Doug Moeller, Litepanels Inc. 43 Park Road Post Production Sees Red 45 Harriet McGregor, Park Road 6 The IABM Sourcebook 2009 MANAGEMENT TECHNOLOGY 47 Real-Time Integrated Broadcast Management 48 Christian Schneider, Vice President Business Relations & Development, S4M Trends in Broadcast Automation 50 Neil Maycock, Chief Marketing Officer (CMO), Pro-Bel STRATEGY AND PLANNING 53 Defining and Quantifying Process Efficiencies for Broadcasters Migrating to File-Based Operation 54 Peter Gallen, Director of Product Management, TMD System Design as a Function of Technology Strategy 56 Mike Spinks, Principal Consultant, Ascent Media Shifting Focus from Product Implementation to System Integration 61 Hans Rinkenbach, Winfred van Kuijk, Silex Media CASE STUDIES 63 Case Study: EO 64 Hans Rinkenbach, Winfred van Kuijk, Silex Media The TapelessWorld for Télévision Suisse Romande