08 Certification
Management Report SALES AND DISTRIBUTION NUMBER OF DEPOSIT ACCOUNTS Checking Accounts, Savings Accounts and Time Deposits Evolution of Customers, Transactions, ABMs 1.800.000 and Service Points 1.700.000 1.600.000 1.500.000 Digital channels have maintained their 1.400.000 upward trend, consolidating customer 1.300.000 preference as transactional channel, 1.200.000 and they are gradually incorporated as 1.100.000 1.000.000 a business channel and for obtaining 2013 2014 2015 new products. Omnichannel retail is then becoming real as a result of This significant transaction volume customers requirements. illustrates that efforts to guide customers to the various digital channels available to the Bank, have The total number of transactions by been successful. As shown in the digital channels grew by 36.2%, with chart, in 2015 91.1% of customer more than 205 million transactions transactions were carried out via digital channels. during the year. It must also be noted that usability TRANSACTIONS AT BRANCHES testing methods have been included in AND ALTERNATIVE CHANNELS order to improve the customer Million annual transactions experience, which require a high technological level of the service 200 platform of our Bank and 24/7 availability. 150 In order to continue strengthening 100 and upgrading the network of automatic machines, there was 50 investment for the purchase and installation of equipment, including 0 smart deposit machines where cash 2013 2014 2015 can be inserted and recognized, and Trans. at Branches Trans. Alternative Channels new features were added to e-BROU Montevideo Bay- Montevideo 61 Management Report (borrowing, account opening, online REDBROU Self Service Banking payments, preferential rate term investments) and to mobile banking At the end of 2015, there was a (Multipagos, transfers, etc.).
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