Winter 2016 • Volume 6 • Issue 2 News and Events for Members, Donors, and Friends P L AY Time

Build, Drive, Go Now Open 4

Rainbow Fish Musical 5

Pirate Island Weekend 6

Race to Win School Break6

Exhibit Opens February 6 Page 2 Royal Ball Weekend 7 3 New Exhibit www.museumofplay.org 11 a.m.–4 p.m. February 6! February of his real-life race cars. race of his real-life driver Mike Austin and check out one Austin Mike driver exhibit. Meet local Micro Sprint race car Sprint race Meet local Micro exhibit. Win opening of the Hot Wheels: Race to Get ready for the ride of your life at the at life the ride of your for Get ready Don't miss Micro Sprint Don't Sprint miss Micro race car driver Mike Austin Mike car driver race

and associated trademarks and trade dress dress and trade trademarks and associated from, and used under license by, owned are All Rights Reserved. Mattel. ©2016 Mattel. Indianapolis and Mattel. HOT WHEELS HOT Indianapolis and Mattel. by Produced Red Zone the and head into the corner Round learn about the most to Zone Red important aspect of racing—safety. on and instincts reflexes on your Rely avoid table and try to Track” the “Timing about car Learn path. other cars in your your and test technologies safety View a quiz . with knowledge helmets types of racing different to drivers by equipment worn crashes. them from help protect remains Win™ to Wheels™: Race Hot 2016. April 24, through on view Museum of Children’s The by Produced from throughout history and other history throughout from a race car driver’s uniform, and explore and explore uniform, car driver’s a race with displays of racing styles different drivers—Jamie famous about three Fisher Sarah (NASCAR), McMurray Brown (IndyCar), and Antron (Top Fuel). (Top

Get revved up Get revved go? a car go? makes What examine as you Zone in the Yellow engine to parts of a real the moving turn to power it provides learn how and gears which cause the crankshaft part of Become spin. the wheels to turning axles by the engine yourself and an a dragster to connected different to Listen car. ordinary can see if you engine sounds to the car engine—IndyCar, determine the or old jalopy—with car, stock per minute RPMs (rotations highest Hot Wheels Pit two of the tires). each other—one cars against toy the other with a and traditional see which engine”—to “booster the finish line faster. crosses Zone Green satisfy to Zone the Green Zip into cars speed. Put five need for your and see which line, on the starting a with the help of victory zips to Gather digital timer and scoreboard. a complete and suit up to the family jack to sure Make car pit stop. stock and refuel! change the tires, the car, a Hop behind the wheel and take Enter the track. virtual cruise around near and stand Circle” the “Winners Hot Wheels racing the sculpted Learn opportunity. a photo for trophy types of steering about different gear onwheels, check out the safety Yellow Zone Yellow

exhibit opening on Saturday, February 6. February opening on Saturday, exhibit Win™ to the Hot Wheels™: the metal at Race the pedal to Put Winter 2016 Winter

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Blue Zone than one car faster makes What the Blue Zone another? Cruise into need to engineers race learn why to choose the right car body and tires the maximum speed. Hop into for the Aerodynamics at seat driver’s and see how Simulator Computer styles different three over air flows choose a Hot cars. Then of race and car body styles Wheels toy that on a track its velocity test includes jumps and adjustable Join the pit configurations. downhill and choose a body shape for crew an IndyCar and select the right tires or hard, (soft conditions the track for Examine tread). slick, or grooved some carbon fiber and learn why car build race engineers use it to of Hot bodies. Check out a display their cars and compare Wheels toy the fastest determine to body styles of the pack. Explore all that goes into the sport goes into all that Explore the design, of racing—including of and testing development, cutting-edge car technology—in speed record-breaking for a quest and precision. and team the race part of Become immersive in four burn up the track environments that simulate a racing a racing simulate that environments pit. and a trackside garage

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Rare Toys Featured School Break with in Build, Drive, Go Sid the Science Kid The Strong holds the largest and Through January 3 most diversified collection of toy vehicles, building toys, dollhouses, Meet and take photos with Sid from the award-winning PBS and miniature toys for pretend KIDS’ television show Sid the Science Kid from 11 a.m. to 2 p.m. play in the world. The Build, Drive, on Friday, January 1 and Saturday, January 2 and from 1 to xhibit Go exhibit showcases hundreds of 4 p.m. on Sunday, January 3. Discover and investigate everyday these artifacts, including some of science questions around Sid’s home and at school—in the Storytime Club the earliest: Super Fab Lab and on the playground. Use scientific tools and thinking to learn about simple machines, the laws of motion, Celebrate the joy of reading. Original magnetism, air power, and the five senses. Hear children’s stories on select Hot Wheels Mondays at 10:30 and 11:30 a.m. Have your Storytime Club passport Mattel TM & © 2016 The Jim Henson Company. All Rights Reserved. punched once during each visit. revolutionized Collect five punches and receive die-cast toy cars a free children’s book. in 1968 when it offered the first 16 Hot Wheels vehicles—including Mondays, January 4 & 25 New E the first tiny Firebirds, Corvettes, Play Pals Thunderbirds, and Cougars. Rainbow Fish: A Shiny Snuggle up for tales about teddy Designed to reach maximum speed bears and other favorite friends. on specially made race tracks, Hot New Musical! Wheels were as popular among kids Mondays, February 1, 22 & 29 as the cool muscle cars they copied Saturday, January 9, 11 a.m.–4 p.m. Build, Drive, Go were with adults. Sunday, January 10, 1–4 p.m. Dig into construction-themed stories about trucks, buildings, Lionel Wartime Enjoy full-length performances of and more. Paper Train Rainbow Fish: A Shiny New Musical! and Buddy L on Saturday at 11 a.m. and 1 and 3 p.m. Mondays, March 14 & 21 Prewar Ford and Sunday at 1 and 3 p.m. Written Silly Seuss Stories Model T Flivver and composed by Rochester's Honor Dr. Seuss’s birthday with Before World Alec Michael Powell and presented tongue twisters and silly rhymes. War II, American by Spectrum Creative Arts, the delightful musical is toymakers produced sturdy metal an adaptation of the popular children’s book that tells the story of a lonely Sponsored by trucks, cars, and tractors. But fish who only wants to be noticed, and how his life is changed forever when wartime manufacturing diverted he meets Rainbow, a beautiful fish with scales of every color. The musical available steel and tin, and left incorporates themes of generosity, kindness, and self-acceptance, and none for making toys. Companies features a variety of musical genres including pop, rock, jazz, and more. Monday Kicks for Build, Drive, Go adapted. The Lionel Train factory printed locomotives, coal cars, and Get colorful all weekend long! Stop by the Rainbow Ranch to create a vibrant Ages 2 to 6 Now Open! cabooses on paper. The Moline craft, play , and enjoy story readings of Rainbow Fish, A Bad Case of Pressed Steel Company, maker of Stripes, Elmer, and Planting a Rainbow. Join in playful learning activities popular Buddy L vehicles, built its with your child at this monthly Put imagination into motion and zoom, sail, or fly into the newly opened Build, The Rainbow Fish by Marcus Pfister© 1992 North South Books, Inc. Image courtesy of Jon Ferguson photography. Drive, Go exhibit. Explore the history of construction toys such as LEGO and wartime toys from wood. series created to help parents Erector Sets, as well as vehicles of all sorts from trucks and trains to planes teach little ones important skills First LEGO Sets and boats. The exhibit also encourages creative role-play at interactive stations. through play. Events run from When the Danish 10 a.m. to 2 p.m. Stop for a picture at an oversized traffic light and climb into a giant dump producers of Celebrating Diversity truck. Use bulldozers, excavators, cranes, and other construction toys to move January 11: Build It LEGO blocks Monday, January 18, 11 a.m.–4 p.m. rocks in a sprawling play area. In the Big Build area, create skyscrapers and began marketing Hear stories about building and construction, create a structure other towering structures with oversized blocks. their construction Celebrate cultures near and afar. View a of your own, and explore the sets in the United display of headwear from around the globe, Make your own creations from a wide range of materials at the Build Table, new Build, Drive, Go exhibit. States, they teamed up with the and see and touch materials used to make including favorites such as magnetic Magformers. Make pictures and patterns makers of Samsonite luggage who the hats like feathers, shells, buttons, and February 8: Let’s Create out of interlocking bricks at the colorful Duplo Wall. Use basic physics had perfected the manufacture other materials. Join Adriana Hoppe, Express your creativity with principles to redesign a race track to make toy cars go faster. of molded plastic. Together with Spanish translator and interpreter, for an visual arts, movement, and Samsonite, LEGO released the View timelines of driving and building toys and trace their history through four introduction to basic Spanish and learn music activities. eras—19th century, early 20th century, mid-20th century, and today. Marvel at Junior Constructor, Town-Plan, and about the history of traditional Mexican dresses. rare artifacts (more in sidebar story) from The Strong’s world-class collections. a number of gift sets to American March 7: Fun with Fairy Tales Enjoy a performance by Dangerous Signs at 2 p.m., a poetry group from the Swipe through touch-screen stations to learn about each object and to access audiences in 1961. These first sets Be whisked away to faraway National Technical Institute for the Deaf at Rochester Institute of Technology. audio, still images, and video to learn about each item’s historical significance, used cellulose acetate, not the more places with fairy-tale-themed The group’s mission is to represent global community building using a blend as well as view sample advertising materials for each toy. stable ABS plastic used today. imaginative play, stories, of American Sign Language, spoken words, music, and dance. and activities. Build, Drive, Go is made possible in part by a grant from the U.S. Institute of Meet members of Art Force Five—superheroes that use the power of Museum and Library Services. Sponsored by creativity to promote peace—and help them create a giant mosaic art piece in honor of Dr. Martin Luther King, Jr.

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Y AY L P Upcoming Programs & Events Time with amermaidorswamp creature! Be onthelookout for specialencounters andphoto opportunities listen to stories ofadventure onthehighseas. activities! Pose for pictures with“CaptainJack”thepirate and Dive infor afun-filledweekend featuring land-andocean-themed Sunday, January24,1–4p.m. Saturday, January23,11a.m.–4p.m. Pirate IslandWeekend Supported inpartby Wagner Soccer. Fit KidsDay ispresented incooperation with the Lets Move! Museum andGardens initiative. the backyard tree house, theSuperFab Lab, andtheplayground. science questions at five hands-onzones: thekitchen, Sid’s room, before itclosesJanuary24. Step into Sid’s world andinvestigate every day Don’t miss your chance to visitSidtheScience Kid:The Super-DuperExhibit! Saturday andSunday, January23and24 Sid theScience KidExhibitClosing for Hire. Image courtesy Captain Jack learn more about walking trails andhikingpaths around Rochester. Mountain. Discover Wegmans' passport to Family Wellness program and Street Team. Checkoutsnowboarding equipmentwithexperts from Bristol •

Winter 2016 Meet localscubadivers from Rochester Aquatic Center, checkouttheirgear, and learnmore aboutcoral reef exploration. Create alife-sized drawing of yourself asafanciful mermaidor eerie seacreature, digfor buried treasure inKineticSand,andmore. Fit KidsDay Saturday, January30,11a.m.–4p.m. Jump, run,orslideinto themuseum for fitness fun!Learn tipsandtricks from Wagner Soccer staff, participate in interactive story time, andperfect your aimintheLet’s Move! Sports Zone. Participate inanindoor snowball fightandmore. Learn abouthealthy food choices moving withthe BeaHealthy Hero with Wegmans andhow to get

a special mystery Dr. Seuss character! And don’tmiss your chance to meet make whimsicalcrafts, andmore. stories andtongue twisters, play games, Celebrate Dr. Seuss's birthday. Enjoy Sunday, February28,1–4 p.m. Saturday, February27,11 a.m.–4p.m. Seuss Dr. Celebrating Hot Wheels:Raceto Win exhibit. race cardrawing, andenjoy thenew Make aracing medallion,decorate a Sunday, February21 Saturday, February13– School Break Race to Win Scuba imagecourtesy Laura Blank. collection on page10. adults. Learn more about the collectable amongchildren and dispensers continue to be afavorite and Superman,thesemechanical superheroes that includeBatman Mickey MouseandBugsBunny to From cartoon characters like of Americanpopculture history. chronicle more thanfour decades of PEZ-inspired artifacts that See The Strong’s newest collection Through April4 Display Perfectly PEZ HexActly, Squigz,Tobbles, andmore. ModMobiles, SpinAgain, Twig, throughout themuseumincluding Find favorite Fat Brain toys Fatten upyour brain through play. Saturday, March19–Sunday,April3 School Break Fat Brain green whenyou visit. show your colorful spiritby wearing the Frog, andmore. Don’tforget to search themuseumto findKermit Teenage MutantNinjaTurtle craft, your own Shrek-inspired earsand Green Wilma andHuggly, create favorite green characters suchas Go green! Enjoy talesfeaturing Saturday, March12,1–4p.m. Being Green It’s Easy Royal BallWeekend one very unusualday. misunderstanding leadsto Red’s mother whenonebig Granny, theWolf, and Little tale tells thestory ofLittleRed, and 13p.m. This humorous for thewholefamily, at 11a.m. Unusual Day, aone-actopera production ofLittleRed’s Most Rochester Lyric Opera’s On Saturday only, enjoy and more. create acrown orfamily crest, Nerf “archery” inSherwood Forest, your hand-eye coordination with a fancy braided up-do. Improve and visitRapunzel’s HairSalonfor by thequeen,tryonreal chainmail, Complete aquest andbeknighted bejeweled gift. the royal banquettable, andvisittheFairy Godmotherto receive aspecial soaring melodiesfrom NonesuchEarlyMusicEnsemble, enjoy a“feast” at dancing, pageantry, andlively music.Enjoy sprightlydance tunesand whisked away to theroyal court. JointheQueenofPlay for aday fullof Sound thetrumpets!Come dressed inyour most regal attire andbe Sunday, March6,1–4p.m. Saturday, March5,11a.m.–4p.m. Image courtesy MichaelFisher.

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ICHEG Welcomes Pioneering Gaming Company Donates The Strong Welcomes Visiting Scholar Pinball Design Collection Distinguished Guests

Akinori (Aki) Nakamura, A recent donation by electronic professor at Ritsumeikan gaming company Williams Electronic University in Kyoto, Games, Inc. further bolsters the Japan, has joined The growing pinball collection at The Strong’s International Strong. The Williams Pinball Playfield Center for the History Design Collection, 1946–1995, of Electronic Games includes more than 200 original (ICHEG) staff as a visiting scholar. The drawings of playfields (the surface Strong and Ritsumeikan University where the ball rolls), hundreds of mechanical drawings, and numerous announced a partnership in May 2015, examples of pinball concept artwork and Nakamura’s visit marks the first The Strong’s President and CEO Rollie and layouts. The collection includes of several faculty and professional Adams, Rochester Mayor Lovely Warren, examples of playfield sketches from Lieutenant Governor Kathy Hochul, Monroe staff exchanges between both County Executive Maggie Brooks, and Toy Jeremy Saucier, assistant director of the pinball designers like Barry Oursler, Industry Association President and CEO organizations. International Center for Electronic Games, Python Anghelo, and Mark Ritchie for Steve Pasierb unveil The Strong’s Toy Halls and Julia Novakovic, archivist, review artifacts such games as Joust (1983), Police Nakamura holds a doctorate in of Fame exhibit. from Williams Electronic Games, Inc. Force (1990), The Machine: Bride of international development studies Pinbot (1991), and Indiana Jones: from Nagoya University in Nagoya, The Pinball Adventure (1993). Collectively, these materials provide new insights Mu se u m News Japan, and a master’s degree in into the creative processes behind Williams’s most iconic pinball machines. behavior from Brigham Young University in Provo, Utah. His “The layouts reveal not only the evolution of the state of the art of pinball publications include Why Do People design, but also changes in the design process itself. Draftsmen sometimes Get Hooked on Games? A Fundamental did the drawings for the designers or made hand-traced copies that would of Ludic Elements from the Perspective be marked up for the tooling department to figure out how many holes to drill Puppet, Twister, and Super Soaker Named of Game Developers and The Life into the playfield,” says former Williams software developer Duncan Brown. and Times of the Famicom: National Toy Hall of Fame Inductees The Birth of the TV Games. Several designs from the Williams Pinball Playfield Design Collection, 1946–1995, will be displayed at Pinball Playfields, a new exhibit opening at The simple, ancient puppet; innovative and once-controversial Twister; Nakamura is a valued resource on the The Strong in early 2016. Arnie Rubin, Laura Rubin, Amanda Friedman, and raucous, splashy Super Soaker are the latest inductees into the history of Japanese toys, games, and and Neil Friedman enjoy the Toy Industry National Toy Hall of Fame. The three toys represent a wide range of play— Association's centenary gala and Toy Halls other forms of play. In October, he from role-playing and imaginative play to active and outdoor play. of Fame opening at The Strong in September. informed and assisted with the opening People the world over, in ancient times to the present day, have used of The Strong’s original exhibit Playing puppets to act out folktales, epics of gods and demons, morality plays, with Power: Celebrating 30 Years of and stories of fantasies and make-believe. Puppets have been used the Nintendo Entertainment System. as instruments of public entertainment and instruction, and as Additionally, Nakamura contributes to children’s playthings that encourage imagination, manual dexterity, various museum initiatives related to and performing arts. history and preservation, including writing for the museum’s The innovative dexterity game Twister did not achieve immediate success CHEGheads blog. While at The Strong, when first introduced in 1966. However, someone at Milton Bradley forgot he also conducts independent to call the public relations firm and cancel the game’s promotion when it research on the history of , was deemed a failure, and the firm plugged the game to television talk utilizing the museum’s vast video show host Johnny Carson. Carson played Twister on the air with actress game company collections. Eva Gabor, and his studio audience screamed with laughter. Afterward, Exhibit Draws Nintendo Luminaries Paul Siefken (second from right), vice stores couldn’t stock enough of the unique game to meet demand. “Some president of broadcast and digital media at and International Media The Fred Rogers Company, tours The Strong saw Twister as a passing fad, but large-scale Twister matches, popular on with the museum’s Chris Bensch and college campuses in the 1980s, boosted sales,” says Curator Nic Ricketts. In October, The Strong honored Nintendo Entertainment System’s (NES) Corrie Kraai, as well as (far left) WXXI’s “And increasingly, Twister found favor among very young children.” World Video Game 30th anniversary with the opening of Playing with Power: Celebrating Danielle Swartz and Cara Rager. 30 Years of the Nintendo Entertainment System. Produced in partnership For uncountable summers, kids at play have delighted in splashing and Hall of Fame with the Center of Game Research at Ritsumeikan University in Kyoto, Japan, squirting each other with water. In the early 1900s, tiny, leaky water pistols the exhibit tells the story of a critical time in video game history through enabled a new water game, a kind of tag. These small squirt guns featured Nominations Open a mixture of playable games and rare artifacts, such as hardware design little reservoirs that obliged kids to interrupt their mock battles for frequent documents from Nintendo’s archives. refills. By the 1990s the Super Soaker had changed all that. A large tank Do you have a favorite video game and a pressurized-air delivery system expanded these soggy, funny contests that should be enshrined in The A delegation from Ritsumeikan University—including Masayuki Uemura (right changing them forever and for good. Strong’s World Video Game Hall of image), program chair at Ritsumeikan University and the hardware designer Fame? Video game lovers across the for the NES—previewed the exhibit in early October. Later, Don James (left image), executive vice president of operations for Nintendo of America, Puppet, Twister, and Super Soaker entered the hall at a special ceremony world are encouraged to nominate visited the museum to view the exhibit and tour The Strong’s extensive at The Strong on November 5. their favorite games for induction electronic games collections. James was part of the team that introduced this May. Nominations may be made the NES to the American market. at worldvideogamehalloffame.org Fifteen delegates from Caltanisetta, Italy, or by mail. Submissions for this Rochester’s sister city, tour The Strong with A television crew from Japan’s NHK World—the international arm of Japan’s the museum’s Director of Public Relations year’s induction must be received public broadcasting—spent a day filming the exhibit and talking with staff Shane Rhinewald. by February 29, 2016. Visit from The Strong’s International Center for the History of Electronic Games worldvideogamehalloffame.org about the historical importance of the NES for a segment that aired to 8 P L AY Time • Winter 2016 to learn more about past honorees. Japanese audiences in December. www.museumofplay.org 9 11 Museum News

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Senior Vice President for Guest Guest for President Vice Senior Services and Institutional Kathie Dengler Retires museum Strong Dengler joined The Kathie One it opened at after years three and in the ensuing three Square, Manhattan she professionalized decades of growth, functions, its human resource and advanced guest a world-class create helped to the foster to and worked program, service boundaryless team-based, unique museum’s this retired Kathie structure. organizational December. past and heart-felt service of dedicated nearly 30 years provided “Kathie says mission,” out its educational carry Strong helping The to commitment Strong The her leadership, “Through Adams. and CEO Rollie President museum guest if not the best, outstanding, one of the most developed left her mark on nearly every and Kathie in the nation, program services with the public.” interface aspect of our on-site led Kathie Services, and Institutional Guest for President As Senior Vice of other museum a wide range and oversaw team the human resources and, court, food retail, services, environmental functions, including security, of proud most she’s that says Kathie programs. educational recently, most which began with program, and host service guest the museum’s growing the Other museums across 130 today. in 1996 and boasts six museum hosts pride in great also takes Kathie widely benchmark the program. now nation its 10th entered School, which just Woodbury Strong’s of The the expansion than more to programs and pre-kindergarten preschool and offers year 70 students annually. annually. students 70 said, “It has been my Kathie the future, about her plans for When asked my and as Strong, The at working 30 years almost spend privilege to I will think fondly home, in our motor the country across husband and I travel been opportunities I have all the wonderful and about family Strong of my friends.” on, my Rock afforded. McCoy, Parnett-Dwyer Expand Parnett-Dwyer McCoy, Roles Leadership The Strong is delighted to announce the promotion of Deborah McCoy to to McCoy of Deborah the promotion announce to is delighted Strong The director to Michelle Parnett-Dwyer and education for president vice assistant relations. and corporate of foundation serving as the museum’s recently in 2008, most Strong joined The McCoy she education, for president vice As assistant of education. director programs—including education all of the museum’s oversee to continues School—and leads an ever-growing Woodbury Strong’s of The direction for training development professional Emilia-inspired of Reggio portfolio in degrees She holds bachelor’s and master’s the country. across educators Geneseo. at York of New University State the from elementary education manages grants; and writes develops Parnett-Dwyer role, In her new Ball; and obtains Play annual Strong’s such as The events fundraising She and other special events. gala, exhibits, the support for corporate and CEO and as the president to as special assistant served previously and Archives Library Brian Sutton-Smith Strong’s The at librarian assistant of Play. Parnett-Dwyer holds a master’s degree in creative writing from writing from in creative degree master’s holds a Parnett-Dwyer of Play. in degree and a master’s Massachusetts, in Cambridge, University Lesley Buffalo. at York of New University the State from science library

with a wide range of abilities, and with a wide range isn’t approach a one-size-fits-all method to the best necessarily CSD Fairport says them,” teach Provenzano. Brett Superintendent learning, we using play-based “By explore to the children allowing are level, on a comfortable and discover larger to while making connections by being introduced concepts learning It is a natural the teacher. the students serves that process their lives.” throughout well School District Central Fairport curriculum out its play-based rolled fall. this past the 2016–2017 for Apply now early kindergarten and preschool Strong’s The at programs School. Woodbury Strong The School at Woodbury for program a preschool offers and children and four-year-old three- for program an early kindergarten Both children. and five-year-old four- Emilia-inspired. Reggio are programs teachers encourages approach This plan to together work to and students projects. the curriculum and create that topics deeply into delve Children learning, using and stimulate fascinate as their classroom. museum the entire museumofplay.org/education Visit information. application for The Strong Delivers Delivers Strong The Fairport to Training School Central Staff District members, administrators, Board the Fairport from and teachers part in took School District Central Strong The at a series of trainings aimed at fall summer and last in Fairport’s play incorporating The classrooms. kindergarten research current examined sessions The learning, explored on play-based School model, Woodbury Strong’s integrating plans for and inspired classrooms. district’s the into play part of an ongoing, are trainings The development professional multi-year and Strong The series between School District. Central Fairport kindergarten to come “Children Woodbury School Woodbury Accepting Applications

PEZ-related artifacts artifacts PEZ-related Strong The to donated exhibit; and an assortment of and an assortment exhibit; People artifacts—including fishing historic and three reel, rod, a surf casting display Homer paintings—to Winslow and Village the Genesee Country at its Gone for Museum in Mumford Fishing exhibit. Another new addition to the The The the addition to Another new is an assortment collections Strong’s to donated artifacts of PEZ-inspired Brunner of Robbie by Strong The Brunner’s York. New Schenectady, amusing as an started PEZ collection ago but soon nearly 40 years joke The hobby. an avid into progressed bubble PEZ PETZ includes collection jigsaw gum dispensers, a PEZ-zazzle games, holiday multiple card puzzle, Santa like ornaments with characters cars, and race and Bob the Builder, trailers. mini-tractor when in 1927 developed PEZ was Haas III Eduard inventor Austrian and sugar into molded flavoring adult the first little bricks, creating an mint. He called these PEZ, breath of the German word abbreviation decades peppermint. Nearly two for designed Oscar Uxa inventor later, a small mechanical box and patented dispense PEZ candies individually. to his peppermint Haas transformed a fruit-flavored mints into breath a kids and fashioned candy for character cartoon three-dimensional the dispenser’s lid. Today, head for and popular toy a PEZ remains as a pop-culture well treat—as and old. both young collectible—for

evolution ame of the American R New G New series, to the German Film Institute the German Film Institute series, to its Films for Germany, in Frankfurt, a exhibit; and Games. Interactions the Great by game inspired board Work, titled WPA: Depression the Memorial Art to Action Progress, the its Art for for Gallery in Rochester diversified assemblage of such assemblage diversified in the in a public institution artifacts a game provides The States. United glimpse of American patriotism rare during the mid-19th and nationalism how and demonstrates century remained the American Revolution in the national an important event the throughout consciousness Jacksonian era. landing on spaces marked “Thief” marked landing on spaces players forces or “Sleeping on Guard” and ultimately backwards move to lose the game. Game of the American New The is one of the earliest Revolution in The games now board printed games American board Strong’s is the largest which collection,

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Artifacts from The Strong’s Collections Travel Near and Afar Travel Collections Strong’s The from Artifacts have collections Strong’s The enhance and wide to far travelled other at and displays exhibits loans include four museums. Recent electronic by sketches hand-drawn Mechner, game designer Jordan Persia of of the Prince creator With more than 450,000 historical historical than 450,000 more With Strong The play, to objects related most world’s the is home to of toys, collection comprehensive games, video games, dolls, board books, documents, and other and the history to related artifacts these objects Together, of play. study and a unique interpretive offer the critical into window educational social, in human physical, of play role development and intellectual What’s New in Collections: Historic Game PEZ and Popular Historic in Collections: New What’s reflects in which play and the ways history. cultural acquired Strong The Recently, game an early American board Game of the American titled New Boston by developed Revolution, in 1844. Burge designer Lorenzo children young game allowed Burge’s soldier” charged “play to as they on the board spaces through battles, with famous illustrated persons, and events. each win the game, to In order deeds” “good perform must player “Land space—the the center reach to Players Plenty.” and of Freedom landing inadvance theby game “Patriotism,” for marked on spaces whereas Recruits,” or “Raw “Valor,”

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Y AY L P Museum News Time successfully designingatoy. their upcoming class assignment of Playthings books, archival collections, and poured through toy trade catalogs, their industrial design students, Institute ofTechnology, alongwith adjunct professors at Rochester Resch andMelissa Moukperian, September andOctober, Lorianne on two separate occasions in to inform histhesisresearch. And designer SidSacksonprototypes an extensive collection ofgame board games,papertoys, and of theArts,researched 18th-century assistant at theCalifornia Institute Calkin, professor andadministrative development. DuringOctober Tyler interested inthehistory oftoy independent scholarsandstudents The Strong alsowelcomed 19th-century shellwork. of thesentimentaleconomy of shell artifacts to inform herstudy dolls, andotherrelated Victorian 19th-century sailors’valentines, shell The Strong’s assemblage of in Sydney, Australia, examined lecturer at theNational ArtSchool In December, MollyDuggins, culture values. and convey knowledge and how toys are usedto create, share, and related literature to investigate collection oftoys, toy catalogs, of Turin, explored themuseum’s candidate alsofrom theUniversity In November, Mattia Thibault, PhD 1982–1994. adaptations produced between history ofearlyfilm-to-video game of Electronic to Games examine the International Center for theHistory related to thework ofThe Strong’s archival materials andartifacts Italy, conducted research using at theUniversity ofTurin inTurin, new mediatheoryandpractice professor ofmediasemioticsand October, Riccardo Fassone, adjunct During athree-week fellowship in collections andlibrary archives. study materials inthemuseum’s scholars from around theglobeto programs, The Strong encourages Through itsresearch fellowship Fellows Research Welcomes The Strong •

Winter 2016 magazines to prepare for

the an emailnotification to more than4,000 peopleacross theglobe. By that time, The Strong’s marketing team announces the new issue viaapress release and and thentheissue isready for mailingandfor posting onlineat journalofplay.org. another review, thisgoesto theprinter. Aprinted samplereceives afinalreview, After thesesteps, another graphic designerlays out theissue, andfollowing develops any accompanying illustrations andthecover art for theissue. manuscripts to theauthorsfor review. Simultaneousto this,agraphic designer checks. Following copyediting by asecond editor, theproduction team returns editing, whichaddresses style andlanguage, andto library staff for reference should appear. Assigned manuscriptsthengoto themanagingeditor for line sent for editing.The editors thendecideinwhichissue accepted manuscripts the articlesmay berejected, accepted oncondition of additionalchanges,or by at least three scholarsindependentofThe Strong. After thisfeedback, The editors sendoutmanuscriptsthat meetthosestandards for peerreview looks for well-developed anddocumented arguments, aswell asclearwriting. manuscripts. Whensortingthrough submissions, theJournal’s editorial team prominent thinkers andattends play conferences that holdpromise to yield history, folklore, andpsychology. The Journal’s editor alsosolicitsarticlesfrom including childdevelopment, education, sociology, anthropology, neuroscience, The museumaccepts submissions year-round from scholarsacross disciplines, print subscribersonfive continents receive theircopies. available free onlineto areadership now inmore than100countries andbefore extensive submission, peerreview, editing,andlayout process before it’s made the world. The Journalpublishesthree timesayear, andeachissue requires an content from prominent scholars,researchers, thinkers, andwriters around discussing thehistory, science, andculture ofplay—publishes thought-provoking The Strong’s AmericanJournalof Play—an interdisciplinary publication American Journalof Play What itTakes to Produce anIssue ofthe “best of” accolades.“best of” services and is honored to bethelongtime recipient ofthese local on delivering transformative educational experiences andworld-class guest designation basedonnumerous top-scoring reviews. The Strong pridesitself with great localbusinesses, awarded The Strong the"People Love UsonYelp" attraction. Additionally, onlinesite Yelp.com, which helpsconnect consumers readers againdistinguished themuseumasRochester’s best family-friendly Strong thegold standard for best museum inRochester, andCityNewspaper For the14thyear inarow, readers oftheDemocrat andChronicle namedThe AcclaimMuseum Garners Journal’s editorial team hasalready started working onthenext issue.

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olume 1 • Number 4 • Spring 2009

The Strong V olume 1•Number3W The Strong

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Strong National Museum of Play of Museum National Strong

V olume 2 • Number 3 • Fall 2009 Fall • 3 Number • 2 olume

KPMG, LLP Hammer Packaging GUND Division ofEnesco, LLC Eugene G.Sackett Co., Inc. Chaintreuil Jensen Stark Architects, LLP Bill Gray’s Restaurants Thank you to thesecorporate partners for renewing theircommitment: [email protected]. can participate, contact MichelleParnett-Dwyer at 585-410-6353 or receiving valuable benefitsfor theiremployees. To learnhow your company partners andsponsorsprovide meaningfulsupportfor themuseumwhile Businesses that make afinancialcontribution to The Strong ascorporate Thank You Corporate Partners event, pleasevisittheplayball.org. Play Ball2015. To view afull list ofthisyear’s sponsorsandphotos from the The Strong isgrateful for theattendees, sponsors, anddonorswhosupported electro hiphopviolinist, Svet. culminated inanincredible stage performance by internationally renowned by theUniversity ofRochester’s MidnightRamblers,andmore. The evening Rochester Aerial Arts,adance partywithDJ Naps,pop-upperformances This year’s galaincludedacontortionist andacro-yoga performers from programs, makingthisyear’s event themost successful Play Ballto date. raise more than$220,000 for The Strong’s educational mission andoutreach Saxby Lynch andJohnLynch at Play Ball2015. Attendees andsponsorshelped On Friday, October 2,nearly700 guests joinedhonorary co-chairs Laura a Success Thank You for MakingPlay Ball2015 Library Services. Made possible inpartby agrant from theU.S. Institute ofMuseumand celebrates toy vehicles andbuildingtoys. toy soldiers,andstuffed animals; andthenewly openedBuild,Drive, Go, which non-electronic gamesandpuzzles;Play Pals that highlightsdolls,actionfigures, which explores videogamehistory; Time!, Game whichfocuses on interpretive gateway to thefour otherexhibits surrounding it:eGameRevolution, Slated to openinDecember 2016, Americaat Play willalsoprovide an and asanation in Americanhistory andhow itcontinues to shapewhowe are asindividuals compelling interactives willintroduce guests to theimportantrole play has had America. The exhibit's iconic artifacts, thought-provoking interpretation, and America at Play, anexhibit that provides anoverview ofthehistory ofplay in Services to complete thetransformation ofthemuseum'ssecond floorwith The Strong received a$149,993 grant from theInstitute ofMuseumandLibrary America at Play Exhibit The Strong Receives Grant for Woods Oviatt Gilman,LLP Tucker Printers The Bonadio Group Tasteful Connections Messner Carpeting

San Francisco. Developersthe Game Conference in March Dyson andSaucierwillattend Interactive ArtsandSciences. In organizing body, theAcademy of partnership withthesummit’s Las Vegas to promote The Strong’s Communicate. Entertain.) summitin the D.I.C.E. (Design. Innovate, Shane Rhinewald, willattend History ofElectronic and Games, the International Center for the assistant director, respectively, of Jeremy Saucier, director and In February, Jon-Paul Dyson and in Albany inNovember. the New York State Tourism Summit director ofpublicrelations, attended officer, andShaneRhinewald, president andchiefmarketing Suzanne Seldes,executive vice Eastman Theatre. Music from FinalFantasy" at the performance of"Distant Worlds: Philharmonic Orchestra's October discussion after theRochester Symonds ledapost-concert Associate Curator Shannon in Rochester. Education Advisory Committee Community’s (ABC)HeadStart joined theAction for aBetter City. Additionally, McCoy recently Learning Conference inNew York 92Y Wonderplay EarlyChildhood conversation. Shealsoattended the students for weekly play and volunteers withelementaryschool a localprogram that pairsadult conference ofGeneration Two, was thekeynote speaker for a Georgia. InNovember McCoy Association conference inAtlanta, North AmericanReggio Emilia that month,McCoy attended the from University ofRochester. Also 50 international education students on theimportance ofplay to nearly education, presented aworkshop assistant vice president for During October DebbieMcCoy, Studies graduate program. guest lecturers for theMuseum visited Syracuse University as Collections ManagerVictoria Gray Researcher In September, Collections About and Out Bethany Mosherand www.museumofplay.org

t n ceme n dva A 13 C ale n dar of E ve n ts January 2016 February 2016 March 2016

SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT

1 2 1 2 3 4 5 6 1 2 3 4 5 Where’s That Wheel? 3 4 5 6 7 8 9 7 8 9 10 11 12 13 Winter 2016 6 7 8 9 10 11 12 10 11 12 13 14 15 16 14 15 16 17 18 19 20 13 14 15 16 17 18 19 Are you “wheely” knowledgeable about the many museum exhibits? Look closely at the wheels below and name 17 18 19 20 21 22 23 21 22 23 24 25 26 27 Unless otherwise noted, events typically end by 4 p.m. and are free to members. 20 21 22 23 24 25 26 the exhibit where the wheel can be found. During your next visit, find more wheels on your favorite vehicles in 24 25 26 27 28 29 30 28 29 27 28 29 30 31

age Build, Drive, Go, now open on the second floor, and in Hot Wheels: Race to Win opening February 6. 31 A B C January

Friday, January 1 Monday, January 11 Saturday & Sunday, January 23 & 24 Museum Opens at Noon Monday Kicks for Ages 2 to 6 Pirate Island Weekend Build It: Hear stories about building and Pose for pictures with “Captain Jack,” construction, create a structure of your own, a mermaid, and a swamp creature! Meet Through January 3 and explore the new Build, Drive, Go exhibit. local scuba divers and check out their Kids P Kids School Break with Sid the Science Kid gear, dig for buried treasure in Kinetic 10 a.m.–2 p.m. Meet and take photos with Sid from the Sand, and more. award-winning PBS KIDS’ television show Sid the Science Kid and explore the Sid the Monday, January 18 Saturday & Sunday, January 23 & 24 Science Kid: The Super-Duper Exhibit! Celebrating Diversity Exhibit Closing: Sid the Science Kid: D E F Create a mosaic with Alfred University’s Mondays, January 4 & 25 Art Force Five team, view a headwear from The Super-Duper Exhibit! Last chance to visit Sid the Science Kid: Storytime Club around the globe, learn basic Spanish, and The Super-Duper Exhibit! Investigate every Play Pals: Snuggle up for tales about teddy enjoy a performance by Dangerous Signs, day science questions in Sid’s tree house, bears and other favorite friends. a poetry group from the National Technical Institute for the Deaf at Rochester Institute the Super Fab Lab, the playground, 10:30 & 11:30 a.m. of Technology. and more.

Friday, January 8 Thursday, January 21 Saturday, January 30 Display Opens: Perfectly PEZ Monster Jam Truck and Driver Fit Kids Day Discover the history of PEZ and a sampling of Meet and Greet Perfect your aim in the Let’s Move! Sports dispensers spanning more than four decades. Zone, participate in an indoor snowball fight, See a monster truck, meet a professional learn about healthy food choices, discover

monster truck driver, and more.

the places to hike around Rochester,

Field of Play of Field Pals Play Market, Kids Super Wegmans , F. F. , E. D. D. Saturday & Sunday, January 9 & 10

and more.

Street?, Sesame to Get to How Me Tell You Can Adventureland, Reading Fame, of Halls Toy C. C. B. A. A. Rainbow Fish: A Shiny New Musical! Enjoy full-length performances of Rainbow Fish: A Shiny New Musical! Stop by the Rainbow Ranch to create a craft, play games, and enjoy story readings. Book Nook february Librarians’ picks from the Grada Hopeman Gelser Library Mondays, February 1, 22 & 29 Saturday, February 6 Saturday, February 13– Storytime Club Exhibit Opening: Sunday, February 21 Build, Drive, Go: Dig into construction- Hot Wheels: Race to Win Race to Win School Break The Strong is one of only a handful of museums in the nation to offer a themed stories about trucks, buildings, Cruise in to explore the new Hot Wheels: Enjoy race-themed crafts and activities circulating library. Children’s books, at all reading levels, can be found in book and more. Race to Win exhibit and meet local Micro in conjunction with the Hot Wheels: nooks housed among the exhibits. Check out these featured works: 10:30 & 11:30 a.m. Sprint race car driver Mike Austin. Race to Win exhibit.

Monday, February 8 Saturday & Sunday, February 27 & 28 You May Just Be The Mouse and Miss Peregrine’s Monday Kicks for Ages 2 to 6 Celebrating Dr. Seuss Let’s Create: Express your creativity with Enjoy stories and tongue twisters, play a Dinosaur the Motorcycle Home for Peculiar visual arts, movement, and music activities. games, make Dr. Seuss-inspired art, and visit with a beloved Seuss character. by Heather Macht by Beverly Cleary 10 a.m.–2 p.m. (for younger readers) (for younger readers) Children by Ransom Riggs Are you worried that the plates Ralph S. Mouse lives a boring, (for older readers) down your back will split your predictable life with his family march pants and rip your shirts? Do you in their mouse hole at Mountain This bestselling, debut novel weaves find yourself roaring instead of using View Inn. But when Keith and his mystery, time travel, and magic Saturday & Sunday, March 5 & 6 Saturday, March 12 Saturday, March 19–Sunday, April 3 your inside voice? Does the ground parents check in for a stay, life gets into the story of 16-year-old Jacob Royal Ball Weekend It’s Easy Being Green Fat Brain School Break shake when you walk down the much more exciting! Keith’s toy Portman, drawn to the remote island The Queen of Play requests your presence! Enjoy green-themed stories and crafts! Don’t Enjoy favorite Fat Brain toys including Twig, street? The only way to find out for motorcycle is just the right size where his grandfather grew up. Could Come dressed in regal attire and be forget to show your colorful spirit by wearing HexActly, Squigz, Tobbles, and more. sure if you are a dinosaur is to read for Ralph, and the quiet halls of the wild tales his grandfather told him enchanted by live music, pageantry, courtly green when you visit. dancing, and more. this book. But please make sure you the hotel at night are the perfect of orphans with supernatural abilities don’t rip the pages with your claws. racing tracks… What could possibly be true? Handwritten letters and Mondays, March 14 & 21 (Shelved in the Nonsense area of go wrong? (Shelved in Build, haunting photographs will immerse Monday, March 7 Storytime Club Reading Adventureland.) Drive, Go.) the reader in an unforgettable world Monday Kicks for Ages 2 to 6 Silly Seuss Stories: Honor Dr. Seuss’s birthday of levitating girls and invisible boys. Fun with Fairy Tales: Be whisked away to with tongue twisters and silly rhymes. faraway places with fairy-tale-themed (Shelved in the Mystery Manor area 10:30 & 11:30 a.m. imaginative play, stories, and activities. of Reading Adventureland.) 14 P L AY Time • Winter 2016 10 a.m.–2 p.m. www.museumofplay.org 15 Nonprofit Organization US Postage PAID One Manhattan Square Rochester, NY Rochester, NY 14607 Permit No. 4144

The Strong® is a highly interactive, collections-based museum devoted to the history and exploration of play. As a 501(c)(3) not-for-profit educational organization, The Strong is funded in part by contributions Museum Admission and grants from individuals, corporations, foundations, and state and federal entities. It is home to the General Admission (does not include admission to International Center for the History of Electronic Games, the National Toy Hall of Fame, the World Video Dancing Wings Butterfly Garden®): age 2 and older Game Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, the Woodbury School, and the $14, under age 2 free, museum members free. American Journal of Play and houses the world’s largest and most comprehensive collection of historical Admission to Dancing Wings Butterfly Garden: $3 materials related to play. per person for members, general admission fee plus $4 for nonmembers; children under age 2 free. Entry Board of Trustees to Dancing Wings Butterfly Garden is by reservation Bernard Birnbaum Don H. Kollmorgen Bruce Raiffe John E. Van de Wetering, PhD only. Reservations may be made at the museum’s David J. Burns Laura Saxby Lynch William D. Rice Mee F. Wing admissions desk. Timothy T. Conlon Kevin McDonald, EdD, JD Donald J. Riley Admission rates and Dancing Wings Butterfly Garden Roberta DuBeshter Linda McGinley, EdD Fred W. Smith, PhD G. Rollie Adams, PhD fees subject to change. Steve Dubnik William W. Napier Matthew Tipple President and CEO Zeke Duda Aaron C. Newman Jeff Valentine Parking Cecilia Griffin Golden, PhD Joy Ryen Plotnik, Esq Limited free parking is available for guests during regular museum hours on a first-come, first-served basis. On high visitation days, the museum lot may reach The Strong is supported with public funds from the Institute of capacity early in the day. If space is not available on Museum and Library Services (IMLS) and the New York State Council site at the time of your visit, you will find additional on the Arts (NYSCA), a State agency. The Strong is accredited by the American Alliance of Museums (AAM), and is an institutional parking (fees apply) at neighboring municipal garages. member of AAM, the American Association for State and Local History (AASLH), the Association of Children’s Museums (ACM), and the Museum Hours Museum Association of New York (MANY). Monday–Thursday, 10 a.m. to 5 p.m. Friday & Saturday, 10 a.m. to 8 p.m. The Strong is a United Way donor designation agency (ID#2556) Sunday, noon to 5 p.m. The museum will close at 4 p.m. on New Year’s Eve. The museum will open at noon on New Year's Day.

DINING The museum offers a variety of dining options Museum Announces including Pizza Hut Express, Taco Bell Express, Subway, Louie’s Sweet Shoppe, and Bill Gray’s Homeschool Programs Restaurant. Visit museumofplay.org for hours and information. The Strong’s Education Team has developed a full slate of programs designed specifically On weekends, holidays, and during school breaks, for homeschooled children and their parents. dining tables and chairs are reserved for restaurant Facilitated by museum educators and other customers only. subject-matter experts, these stimulating Information educational experiences are set amid The Strong’s dynamic, interactive exhibit 585-263-2700 • museumofplay.org spaces and world-renowned collections. PLAY Time Homeschool programs, which include lessons Editor: Kelly Murphy Lucyszyn and Theme Days, explore a wide variety of Contributing Writers and Photographers: Mandy Bly, topics—including health and wellness, science, Kim Della Porta, Lisa Feinstein, Crissi Harrison, history, math, and English language arts—and Beth Lathrop, Bethany Mosher, Kelly Murphy Lucyszyn, are generally intended for children in grades Shane Rhinewald, Suzanne Seldes, Olivia Viterna pre-K through grade three. The full schedule can be found online at Art Director: Niki Kruger, Zimmet Group museumofplay.org/education/homeschool-students. Advanced registration with payment is required. Space is limited, so interested families are encouraged to register early.

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