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Home , Cleopatra Fortune, David Jaffe, Destination Games, DICE (company), Don James (executive), Dungeon Keeper

Welcome to the Academy of Interactive Arts and Sciences’® fifth annual D.I.C.E. Summit™. The Academy is excited to provide the forum for the interactive enter- tainment industry’s best and brightest to discuss the trends, opportunities and chal- lenges that drive this dynamic business. For 2006, we have assembled an outstanding line-up of speakers who, over the next few days, will be addressing some of the most provocative topics that will impact the creation of tomorrow’s video games.

The D.I.C.E. Summit is the event where many of the industry’s leaders are able to discuss, debate and exchange ideas that will impact the business in the coming years. It is also a time to reflect on the industry’s most recent accomplish- ments, and we encourage every Summit attendee to join us on Thursday evening Joseph Olin, President for the ninth annual Interactive Achievement Awards®, held at The Joint at the Academy of Interactive Hard Rock Hotel. The creators of the top video games of the year will be honored Arts & Sciences for setting new standards in interactive entertainment.

Thank you for attending this year’s D.I.C.E. Summit. We hope that this year’s confer- ence will provide you with ideas that spark your creative efforts throughout the year.

The Academy’s Board of Directors Since its inception in 1996, the Academy of Interactive Arts and Sciences has relied on the leadership and direction of its board of directors. These men and women, all leaders of the interactive industry, have volunteered their time and resources to help the Academy advance its mission of promoting awareness of the art and science of interactive games and entertainment. Each director has lent his or her talent and prestige to the common concerns of the interactive entertainment industry. The Academy’s Board of Directors is composed of the following industry leaders representing , EA, , , and as well as the independent development community:

Jay Cohen, Ubisoft Entertainment Joseph Olin, Academy of Interactive Arts & Sciences Don L. Daglow, , Inc. Ted Price, Insomniac Games, Chair Rich Hilleman, , , LLC Don James, Nintendo of America Don Ryan, Microsoft Games Studio, General Manager Tim Langdell, EDGE Bruce C. Shelley, Microsoft / Lorne Lanning, Oddworld Inhabitants, Vice Chair Denny Thorley, Day 1 Studios, Secretary Douglas Lowenstein, The ESA Shuhei Yoshida, Sony Computer Entertainment of America Dr. Ray Muzyka, Bioware Corp.

Director, Events & Sponsorship...... Geri Gordon Miller Volunteers...... Aditya Dave, Jeremy Gibson, Brian Haskell, Kate Project Managers...... Nicole Condrick, Craig Mankoff Mantalonis, Andrew Orihuela, Ross Popoff, Pattie Tobias Renouard, Registration...... Molly Rudberg-Leshnock Alex Shaw, Peter Van Dyke, Todd Waits, Jonathan Zabel Public Relations...... Rogers & Cowan Cover Art design...... Hamagami/Carroll Inc. Program design and layout...... Mojo-Media.com Joe Funk, Jason Hinman and Shawn Smith Lyn Soo Hoo ...... Financial

©2006 AIAS. All rights reserved. ©AIAS, all rights reserved. “Academy of Interactive Arts & Sciences” is a registered trademark, and “Interactive Academy,” “AIAS,” 2 AcademyAnnual Interactive of Interactive Achievment Arts & Sciences Awards “Interactive Achievement Award,” “D.I.C.E. Summit” and the Interactive Achievement Award statuette are trademarks of AIAS. All rights reserved. DICE 2006 • 3 Schedule Events/Sessions

February 8, 2006 - Wednesday Wednesday, February 8 2006 7:00 PM to 10:00 PM • Opening Thursday, February 9 2006 10:00 AM to 5:00 PM Golf Tournament - Dragon Ridge Country Club Night Party • Whisky Bar & poolside 5:00 PM to 6:00 PM Reading with Heather Chaplin and Aaron Ruby, the authors of SMARTBOMB - Cyber Cafe 11:00 AM to 5:00 PM • 3rd Annual The opening night welcome reception will 7:00 AM to 9:00 AM • Registration, 7:00 PM to 10:00 PM Welcome Reception - GVR Poolside D.I.C.E. Summit Golf Tournament be held at the gorgeous outdoor Pool Cafe Coffee & Cyber Cafe 9:00 PM to 12:00 AM Celebrity Poker Tournament - Tournament Poker Room at Caesars Palace • Dragon Ridge Country Club and spill onto the grounds of Whiskey Beach Join your colleagues for an outstanding at Green Valley Ranch. Network with your 9:15 AM to 9:30 AM • D.I.C.E. Summit February 9, 2006 - Thursday day of golf at the beautiful Dragon Ridge colleagues by the cabanas, and get ready for • Opening Remarks • Grand Ballroom 7:00 AM to 9:00 AM Registration, Coffee & Cyber Cafe Country Club. Dragon Ridge is a premier the Celebrity Poker Tournament. championship golf course steeped in tradi- 9:30 AM to 10:15 AM 9:15 AM to 9:30 AM D.I.C.E. Summit - Opening Remarks - Grand Ballroom tional Scottish Heritage and fixed within 9:00 PM to 12:00 AM • Celebrity • D.I.C.E. Summit • Reggie 9:30 AM to 10:15 AM D.I.C.E. Summit - Reggie Fils-Aime, “Expanding the Market for Interactive Entertainment” - Grand Ballroom the grandeur of MacDonald Highlands. Poker Tournament • Tournament Poker Fils-Aime, “Expanding the 10:15 AM to 10:30 AM Mini-Break Here, you will discover an unforgettably Room at Caesars Palace Market for Interactive 10:30 AM to 11:15 AM D.I.C.E. Summit - and , satisfying 18 hole championship golf course Following the opening reception, the Celebrity Entertainment” • Grand Ballroom “Why You Never Want to Work for Your Brother” - Grand Ballroom that begins at the base of rugged highlands Poker Tournament will be held in the new Reginald Fils-Aime is the Executive Vice and rolls deep within the McCullough Tournament Poker Room at Caesars Palace, President of Sales and Marketing at Nintendo 11:15 AM to 11:30 AM Mini-Break Mountain Range. The award winning the largest private poker room in the United of America Inc. Fils-Aime joined Nintendo of 11:30 AM to 12:30 PM D.I.C.E. Summit - Alec Bernstein, “Auto Design for the Video Game Generation” - Grand Ballroom course design makes it playable for all States. Slots are limited; registration for the America Inc. in December 2003. Fils-Aime is 12:30 PM to 1:30 PM Lunch levels, but always keeps players off balance – tournament is $25 with a $200 buy-in and is responsible for all sales and marketing activities 1:45 PM to 2:45 PM D.I.C.E. Summit - Gabe Newell, “Half-Life and the Struggle for Survival” - Grand Ballroom Tiger Woods hosted 2 of his “Tiger Jam” open to all registered D.I.C.E. Summit atten- for Nintendo in the , Canada and 2:45 PM to 3:00 PM Mini-Break tournaments here! dees. Some of the top card sharks from the Latin America. Nintendo products include 3:00 PM to 3:45 PM D.I.C.E. Summit - David Jaffe, “Chasing Perfection: The Making of ” - Grand Ballroom for prizes in categories such as winning World Series of Poker are scheduled to appear: Nintendo GameCube, Advance 3:45 PM to 4:30 PM D.I.C.E. Summit - Stuart Snyder, “On-Demand Entertainment” - Grand Ballroom foursome, longest drive, closest to the pin and Thomas “Thunder” Keller - Keller is a and Nintendo DS, as well as software and highest score. There will also be spectacular World Series of Poker (WSOP) champion, peripherals. 6:00 PM to 8:00 PM Pre-Awards Party - Body English at the Hard Rock hole-in-one prizes not to be missed. winning in his first attempt at the WSOP Prior to joining the company, Fils-Aime 8:00 PM to 8:30 PM Red Carpet - Hard Rock $5,000 No Limit Event in 2004 against most recently was senior vice president of mar- 8:30 PM to 10:30 PM Interactive Achievement Awards - The Joint at the Hard Rock 5:00 PM to 6:00 PM • Reading with one of the toughest No Limit Hold’em keting at VH1, part of the MTV networks. Heather Chaplin and Aaron Ruby, the fields in history. A graduate of Cornell University, Fils-Aime February 10, 2006 - Friday authors of Smartbomb • Cyber Cafe Edward Moncada - A three-year veteran began his career at Procter & Gamble, and 7:00 AM to 9:00 AM Registration, Coffee & Cyber Cafe Over the past five years, authors Heather of the WSOP, Moncada won the World later became senior vice president for Panda 9:15 AM to 9:30 AM D.I.C.E. Summit - Opening Remarks - Grand Ballroom Chaplin and Aaron Ruby have immersed Series of Poker $2,000 Pot Limit Hold’em Management Co., the world’s leading Chinese 9:30 AM to 10:15 AM D.I.C.E. Summit - Peter Moore, “Microsoft: The Changing World of PC Games” - Grand Ballroom themselves in the videogame culture— tournament held earlier this year. food-service company. He also served as senior attending multiple gaming conventions Scott Fischman - At 24, Fischman is the director for national marketing at Pizza Hut, 10:15 AM to 10:30 AM Mini-Break and interviewing the major entrepreneurs, youngest player to win back-to-back WSOP where he launched the Bigfoot Pizza. 10:30 AM to 11:15 AM D.I.C.E. Summit - Panel - Lorenzo DiBonaventura, Lyle Hall, David Franzoni, and moderator inventors, and new pioneers throughout titles. He also owns thefishtank.com, an As U.S. marketing chief for Guinness Larry Shapiro, “Franchise Crossover: Trusting Your Child in the Hands of Strangers” - Grand Ballroom the industry’s history—to research their online poker site, and is a featured player in Import Co., Fils-Aime oversaw all brands, 11:15 AM to 11:30 AM Mini-Break fascinating and groundbreaking new book, the World Series of Poker video game. including Guinness stout, Bass ale, Harp lager SMARTBOMB: The Quest for Art, Perry Friedman - A frequent competitor on and Pilsner Urquell, as well as managing brand 11:30 AM to 12:15 PM D.I.C.E. Summit - Dale Herigstad, “Spatial Navigation: New Interfaces for the Screen” - Grand Ballroom Entertainment, and Big Bucks in the the WSOP circuit, Friedman placed third at relationships with third-party owners in the 12:15 PM to 1:30 PM Lunch Videogame Revolution (Algonquin Books, the $2,000 No Limit Hold’em tournament United Kingdom, Jamaica and the Czech 1:45 PM to 2:30 PM D.I.C.E. Summit - Will Wright and , “The Battle of Bunker Hill” - Grand Ballroom November 4, 2005). held in Las Vegas this past June. Republic. As chief marketing officer for Derby 2:30 PM to 2:45 PM Mini-Break SMARTBOMB reveals it all: From the Max “The Italian Pirate” Pescatori - Cycle Corp., he not only directed worldwide 2:45 PM to 3:30 PM D.I.C.E. Summit - Jim Banister, “The Future of Entertainment: hackers at MIT in the 1960s to Ferrari- Pescatori recently won the WSOP Circuit sales and marketing for eight separate brands, The Nature of Narrative in the Age of Digital Networks” - Grand Ballroom driving developers of the modern-day Limit Hold’em event in Atlantic City, NJ. including Raleigh, Diamondback and Univega, industry, to professional “cyberathletes” Chris “Jesus” Ferguson - A three-time but also was acting managing director of the 3:30 PM to 3:45 PM Mini-Break and multi-player virtual worlds, to why the WSOP champ and Ferguson is the lead company’s United Kingdom operations. 3:45 PM to 4:30 PM D.I.C.E. Summit - and Keji Kaido, “Outside the Shadows: U.S. military and corporations like Sony technical designer of the Full Tilt Poker During his tenure at VH1, Fils-Aime A Conversation with the Creators of and ” - Grand Ballroom and Microsoft want in on the whole thing online website. engineered the channel’s redirection to young

4 • DICE 2006 DICE 2006 • 5 Events/Sessions viewers that resulted in an overall 30 percent a global leader in the entertainment software industry contacts while growing EA’s European rating growth, and he created and executed the industry. At Richard continued to studios and establishing a game development marketing plans for The Concert for New York add to the series, making it one of the and publishing organization for EA in Japan. City, which raised more than $35 million for most successful and longest running series in Robert left EA in 1995 to pursue his per- disaster relief in the wake of the Sept. 11 attacks. entertainment software history. sonal investment and development interests. In Fils-Aime’s professional awards include a In 1997, Richard and his team created a 2000, he and his brother Richard formed a Clio, two Gold EFFIEs, an AICP award for new genre with the technologically ground- new game development company, Destination advertising excellence and a Silver Edison breaking title, . Ultima Online’s Games. In 2001 the company was purchased from the American Marketing Institute. He continued success is measured by the hundreds by NCsoft, where Robert serves as President also was named to the Marketing 100 by of thousands of people who enjoy playing the and CEO of NCsoft North America. Advertising Age in 1998. game from all over the world, and by the explosion of online games that have followed 11:15 AM to 11:30 AM • Mini-Break 10:15 AM to 10:30 AM • Mini-Break since its release. Richard retired from Origin in April of 11:30 AM to 12:30 PM • 10:30 AM to 11:15 AM • 2000 and formed with D.I.C.E. Summit • Alec D.I.C.E. Summit • Richard his brother Robert. In 2001, Destination Bernstein, “Auto Design for Garriott and Robert Garriott, Games became part of NCsoft, where Richard the Video Game Generation” “Why You Never Want to Work continues to develop innovative new products. • Grand Ballroom for Your Brother” • Grand Ballroom His current project, Tabula Rasa, is expected Alec Bernstein is Director of Advanced A true veteran of the computer to launch this year. Communications for BMW Group gaming industry, Richard Garriott Designworks/USA. Since joining the is best known for creating and publishing the After earning a masters degree in company in 1994, he has brought his talents best-selling Ultima series, including the first management from MIT in 1983, to BMW Munich with early phase I-Drive commercially successful , Ultima Robert Garriott formed Origin concept work announced in the new 7 series Online. In a career that spans more than two Systems, Inc. with his brother, for the Z9 show car at Frankfort Auto Show decades, Richard has received numerous awards Richard. Origin’s goal was to develop and 2001. He has also been involved in projects including Computer Gaming World’s “15 Most publish computer games, including Richard’s at Siemens Munich, Cal-Tech Pasadena, and Influential Industry Players,” Next Generation’s award winning Ultima series and the Wing NASA’s Pasadena Jet Propulsion Lab. Elite,” PC Gamer’s “Game Gods,” and PC Commander series. By 1990, Origin was the Bernstein previously spent nine years as a Games’ “Designer of the Year.” He and his leading independent publisher of computer design engineer consultant for Energy brother, Robert, were also awarded the games in the U.S. During this time, Robert Efficiency Product Development companies “Entrepreneur of the Year” award by Inc. built international publishing relationships in Washington, DC, working on energy Magazine. In an industry that now rivals the that accounted for 30% to 50% of Origin’s controls and data collection. He is a holder movie industry in popularity, Richard Garriott worldwide sales. The Garriotts’ success with of several patents in energy systems and is one of the few well-known “stars.” Origin was recognized nationally in 1992 interface designs. Richard’s first game was published when he when Robert and Richard were declared After studying Classical Languages at was still a teenager. Under the pseudonym Entrepreneur of the Year by Inc. Magazine Columbia University, Bernstein earned a , Richard created Ultima I (and and E&Y Consulting. Bachelor of Music in Composition from subsequently the entire Ultima series). By the Electronic Arts (EA) acquired Origin in Peabody Conservatory of the Johns Hopkins time Ultima II was released in 1982, he was 1992 to get a foot in the computer games University and, subsequently, a Bachelor of sought after by publishers for his expertise and business. Robert stayed on with EA as vice Science in Product Design from Art Center creative vision. president of business development and later College of Design in Pasadena. In 1983, Richard and his brother, Robert, executive vice president of product develop- He is a founding member of Musicians for established , Inc. The company, ment. During his tenure with EA, Robert Digital Audio Tape and has won numerous based in Austin, , is recognized as one of evaluated strategic investment opportunities, awards, including Best Visual Design, at the the innovation leaders in the ever-changing led EA’s acquisition of Bullfrog Software, and 1994 Apple Interface Competition. world of entertainment software. In 1992, directed EA’s product development activities Origin was acquired by Electronic Arts (EA), worldwide. Robert further developed his global 12:30 PM to 1:30 PM • Lunch

6 • DICE 2006 Events/Sessions

Turner Broadcasting System, Inc., a Time Friday, February 10 2006 International Ltd., where he oversaw a staff 1:45 PM to 2:45 PM • D.I.C.E. and God of War. Jaffe is now the creative Snyder is currently a board member of Warner company, is a major producer of of 450, in addition to the global budget. Summit • Gabe Newell, director at Sony Santa Monica Studios, over- Turnstile Entertainment in New York, a news and entertainment product around the 7:00 AM to 9:00 AM • Registration, Earlier in his career, Moore was president of “Half-Life and the Struggle for seeing the creative direction for a number of company he co-founded which creates and world and the leading provider of program- Coffee & Cyber Cafe Patrick USA, the subsidiary of the popular Survival” • Grand Ballroom PSP and PS3 projects, while also directing an produces family entertainment programming ming for the basic cable industry. French sportswear company, managing all Gabe Newell is the president and founder unannounced game for the PSP. His favorite featuring popular brands, such as Clifford 9:15 AM to 9:30 AM • D.I.C.E. Summit the company’s operations: marketing, sales, of , an entertainment games of all time include: Flashback, Out of the Big Red Dog LIVE and the soon to be 6:00 PM to 8:00 PM • Pre-Awards • Opening Remarks • Grand Ballroom finance and distribution. software and technology company based This World/Another World, Mask of the Sun, released DVD toddler series, Baby Trip. Party • Body English at the Hard Rock Moore holds a bachelor’s degree from in Bellevue, Washington. ICO, , and Goldeneye. He also still He had previously served as President and Change into your party clothes, and 9:30 AM to 10:15 AM • Keele University, and a master’s degree from Valve’s debut title, Half-Life®, earned over listens to Phil Collins. A lot. Honest. COO of WWF Entertainment, Inc., the relax after a day of speakers with food and D.I.C.E. Summit • Peter California State University, Long Beach. 50 Game of the Year Awards and was named world renowned television and sports enter- drink while listening to the sounds of DJ Moore, “Microsoft: The “Best PC Game Ever” in the November 3:45 PM to 4:30 PM • D.I.C.E. tainment franchise. As president of USA Champion, gearing up for the 9th Annual Changing World of PC Games” 10:30 AM to 11:15 AM • D.I.C.E. 1999, October 2001, and April 2005 issues Summit • Stuart Snyder, “ Home Entertainment in 1999, Snyder was Awards Show at The Joint at the Hard • Grand Ballroom Summit • Lorenzo DiBonaventura, of PC Gamer, the world’s best-selling PC On-Demand Entertainment” on the team that successfully marketed and Rock Hotel. As corporate vice president of the Interactive Lyle Hall, David Franzoni, and games magazine. • Grand Ballroom released the critically acclaimed film, Being Entertainment Business in the Entertainment moderator Larry Shapiro, “Franchise Valve’s portfolio of entertainment titles As general manager of GameTap, Stuart John Malkovich, and green lit the Academy 8:00 PM to 8:30 PM • Red Carpet and Devices Division of Microsoft Corp., Crossover: Trusting Your Child in the also includes Counter-StrikeTM, Day of Snyder is charged with the day-to-day Award-winning® film Traffic. • Hard Rock Peter Moore is responsible for leading both Hands of Strangers” • Grand Ballroom DefeatTM, and Team Fortress®. This portfolio management of the marketing, program- Earlier in his career, he was President and the ® and Games for Windows® Lyle Hall currently oversees accounts for over 18 million retail units sold ming, development and distribution of the COO of Feld Entertainment, the world’s 8:30 PM to 10:30 PM • Interactive businesses. Moore ‘s team also owns driving multiple internal studios as worldwide, and more than 88% of the PC broadband entertainment network. With largest producer of live family entertainment, Achievement Awards • The Joint at games development at Microsoft® Game corporate Vice President of online action market. his innovative talent, Snyder leads the first featuring Ringling Bros. and Barnum & the Hard Rock Studios, as well as cultivating relationships Product Development for THQ. In addition to producing best selling entertain- network of its kind that allows subscribers Bailey and Disney on Ice. Prior to that, The Ninth Annual Interactive Achievement with third-party game publishers and In 1990, he began his game career as a ment titles, Valve is a developer of leading-edge to access everything from early arcades to Snyder built the hugely successful home Awards will be held at the Joint at the developers around the world. Moore is producer for Virgin , and over technologies, such as the SourceTM game engine console games and PC titles using a broad- entertainment division for Turner Hard Rock Hotel in Las Vegas, Nevada on responsible for establishing industry-shaking the last fifteen years has designed and/or and , a broadband platform for the delivery band-connected PC. GameTap games Broadcasting, which during his tenure February 9th. They will be hosted by Jay alliances, including alliances with industry produced some of the industry’s defining and management of digital content. include everything from Pong, Pac-Man distributed The Beatles Anthology Series, The Mohr. This will be the first year there will giant Square and legendary developers titles. Lyle wrote the game design for Before starting Valve, Gabe held a number and Tom Clancy’s Splinter , to Sonic and Swan Princess, Ken Burns’ Baseball, Gettysburg be a red carpet, celebrity presenters from (Mistwalker), Yoshiki 1992’s Game of the Year, Global Gladiators, of positions in the Systems, Applications and Tony Hawk’s Pro Skater 2. Turner has licensed and PBS Home Video, increasing revenues film, television and sports, along with Okamoto (Game Republic) and Tetsuya produced ’ genre spawning Advanced Technology divisions at Microsoft, nearly 1,200 games from 24 publishers, from $20 million to $350 million. In 1988, musical acts directly from videogames. This Mizuguchi (Q Entertainment), and bringing II: The Building of a Dynasty, and where he worked for 13 years. His responsibili- including , , EA, Eidos Snyder joined LIVE Home Video, where he year the show will be open to all Academy publishing powerhouse Electronic Arts Inc. established the game vision for Silicon ties included running program management Interactive, G-Mode, Lives, was part of the team that grew the company Members, regardless if you attend D.I.C.E. onto the Xbox LiveTM global video games Knights’ original Legacy of : Blood for the first two releases of Windows, starting Midway, Namco, , , Team from $50 million in revenues to $400 mil- The cost is $100 per ticket (Academy online service. Omen. In 1995, he created, designed and the company’s multimedia division, and, most 17, Ubisoft and Vivendi Universal Games. lion. His professional entertainment career Members are allowed to bring one guest), Moore joined Microsoft in January produced the first 32-bit character action recently, leading the company’s efforts on the Complementing the library of games, began at MGM/UA as head of the Non- and includes the pre-awards party at the 2003, bringing with him more than 20 game – ‘95’s Game of the Year, which Information Highway PC. GameTap’s original programming features Theatrical Division and later moved to its world famous Body English at the Hard years of experience and leadership in was bundled with the 3DO hardware, an exclusive mix of magazine, reality, and Home Entertainment Division. Rock. These peer-based awards are dedicated consumer businesses. Most recently, Moore licensed by Microsoft and a multi-million 2:45 PM to 3:00 PM • Mini-Break lifestyle shows, interviews with the who’s GameTap, a TBS, Inc. entertainment to recognizing the outstanding products, was president and COO of SEGA of unit seller on PSOne. With a career who of gaming, celebrity features, and all- network, provides subscribers an “all- talented individuals and development teams America, where he was responsible for defined by key contributions to cutting- 3:00 PM to 3:45 PM new “game trailers” for the GameTap service. you-can-play” gaming service on their that have contributed to the advancement overseeing SEGA’s video game business in edge development studios such as Virgin • D.I.C.E. Summit • David A veteran entertainment industry executive PC’s via broadband connection. To access of the multi-billion dollar worldwide North America. Moore played a pivotal role Games, , Kalisto and Jaffe, “Chasing Perfection: and innovator, Snyder most recently served GameTap, players securely download and entertainment software industry. in the company’s decision to change its DreamWorks Interactive, Lyle has spent The Making of God of War” as president and CEO of Cinar Corporation, install Turner-developed client software The Interactive Achievement Awards business strategy to become a platform- the last four years guiding THQ’s Los • Grand Ballroom an animation, live-action and education from www..com, the gateway to the have been presented annually since 1998. agnostic software publisher. At SEGA, Moore Angeles development studio, Heavy Iron, David Jaffe began his game career as a tester production/distribution company based in GameTap vault. Because games reside securely The awards are determined by a vote of also served as senior vice president, a position as General Manager and Executive Producer for Sony Imagesoft. At Sony for the last 13 Montreal, Canada. Under his leadership, on the PC, they act just as if they do on the qualified Academy members. The Interactive in which he was responsible for all marketing of a string of multi-million unit selling years, Jaffe has designed and/or directed the the company instituted and completed a console or at the arcade. GameTap supports Achievement Awards are the most credible, initiatives, including the launch of SEGA games based on Nickelodeon’s SpongeBob following games: 1, Mickey successful turnaround and sale process for its navigation and game play using keyboard and respected and recognized awards for interac- . Before that, Moore was senior SquarePants and Disney/Pixar’s The Mania, , Twisted Metal:Black, public shareholders. mouse, as well as most USB peripherals. tive entertainment software. vice president of marketing at Reebok Incredibles properties.

8 • DICE 2006 DICE 2006 • 9 Events/Sessions

ductions and was a partner in a commercial perspective to his role as Schematic’s Creative working on what would become SimCity—The 2002: Wright hosted a seminar discussing 3:30 PM to 3:45 PM • Mini-Break Larry Shapiro co-heads the Games film company. After graduation he traveled Director and co-founder. Dale has designed City Simulator in 1985. SimCity was released in “Audience Developed Products – How to Division of Creative Artists Agency throughout Europe, the Middle East, India, more than 15 network broadcast packages. 1989, and has since won 24 domestic and Involve the World.” 3:45 PM to 4:30 PM • D.I.C.E. (CAA), a literary and talent agency South East Asia and Australia on a motorcycle. He directed and designed the on-air graphics international awards. Wright co-designed Summit • Fumito Ueda and Keji Kaido, based in Beverly Hills, CA. At After returning to the United States, Mr. for three Winter Olympics for CBS SimEarth—The Living Planet in 1990. In 1991, Peter Molyneux is one of the “Outside the Shadows: A Conversation CAA, Shapiro works helping the agency’s Franzoni moved to Los Angeles to pursue a (Albertville 92, Lillehammer 94, and Nagano Wright co-designed SimAnt—The Electronic best-known names in the interna- with the Creators of ICO and Shadow artists create entertainment franchises that screenwriting career. In 1980 he sold his first 98), ultimately winning three Emmy awards Ant Colony. SimCity 2000 and SimCopterare tional world of computer games. of the Colossus” • Grand Ballroom intersect the game industry. Some of Shapiro’s script which became the comedy Jumpin’ Jack for this work. His experience also part of Wright’s recent repertoire. SimCity He co-founded Bullfrog Fumito Ueda is the Director of clients at CAA include Will Wright, Valve Flash. He adapted the book Citizen Cohn for bridges Enhanced and Interactive TV, the 3000 Unlimited, the definitive version of Productions in 1987 and created a new the Sony Computer Entertainment Software and Xbox. Recently, Shapiro has HBO, starring James Woods, for which he was Internet, and broadband networks, as well 1999’s best-selling game SimCity 3000, contin- genre of computer games, the , Japan’s Product Development brokered movie deals for Doom and Halo, awarded the George Foster Peabody Award, as emerging wireless media. Leading develop- ued in the tradition. The long-awaited 4th gen- with the release of . Since then Peter Department. He graduated from two of the biggest games in the industry. the Pen West Literary Award, the Cable Ace, ment in interactive television, Dale designed eration, SimCity 4, was released in January has been responsible for a string of massive Osaka University of Arts, where he studied oil Before joining CAA, Shapiro worked and was nominated for an Emmy. the interface for Time Warner’s groundbreaking 2003. SimCity 4’s first expansion pack, SimCity selling games including , Theme painting. After graduating, Ueda taught him- as Vice President and General Manager of In 1995, while living with his family in Full Service Network in Orlando. 4 Rush Hour, and SimCity 4 Deluxe Edition Park, Magic Carpet and . self computer graphics and joined the develop- Stromlo Entertainment, an EA Affiliate com- Rome, he wrote ’s Amistad Dale began his career in the late 70’s, were shipped in September 2003. Wright’s Cumulative sales of his games are now ment studio Warp as a CG Animator in 1995. puter games company in Melbourne. Prior (released in 1997) and began the research working with TV industry giant, Harry Marks, ground-breaking game puts players in approaching the ten million mark world- After working as an Animator for to, he worked as Executive Producer of New for his original script, Gladiator. creating network branding systems charge of the lives of a neighborhood of simu- wide. In 1997 Peter left Bullfrog Enemy , Ueda joined Sony Computer Media at Palomar Pictures, where he was In 2000-1 he was nominated for an for ABC and NBC. For 18 years, he worked in lated people. Released in February of 2000, this Productions to form a new games develop- Entertainment Inc. in 1997. He assumed the credited with establishing their new media Oscar for best original screenplay for Hollywood as an independent Creative wildly popular title has become a cultural phe- ment company, . The com- main development roles of Director, Lead division and was responsible for its business Gladiator (along with William Nicholson Director, working with the leading motion nomenon. The Sims has inspired six expansion pany has released two games, Black & White Game Designer and Art Designer in 2001 and development. While at Palomar, and John Logan), and won the Oscar for best design firms in California. In 1998, he founded packs. Livin’ Large, House Party, Vacation, in 2001 and Fable in 2004. Cumulative sales for ICO, winner of three 2002 GDC Awards Shapiro worked with Electronic Arts helping picture for producing Gladiator. He was also H Design, which created network branding Unleashed and Superstar allow players to put are already over 3 million copies. Autumn and the AIAS’s 2002 Game of the Year them bring Hollywood production values to nominated for a BAFTA for best original packages for Fox Network, Fox Sports Net, their simulated families into new extreme situa- 2005 saw the release of Black & White 2 Award. Most recently he has worked on some of their top franchises including Soviet screenplay and won the BAFTA for best WebMD Television, and National Geographic tions and settings. The final expansion pack, (PC), The Movies (PC) and Fable: The Lost Shadow of the Colossus. Strike, Nuclear Strike and 3d. picture for Gladiator as well as winning Channels International. He pioneered new spa- Makin’ Magic, was released in October 2003. Chapters (PC and Xbox). Lionhead now A graduate of Tisch School of the Arts, the Golden Globe. tial navigation interfaces for Sony, as well as Taking its bow in December 2002 was Wright’s numbers over 200 employees and is working Kenji Kaido is a Producer in Sony Shapiro went on to produce over 100 music His original screenplay, King Arthur, for new enhanced programming for CSI, Survivor much anticipated The Sims OnlineTM, which on four new games. Computer Entertainment Japan’s videos and commercials for Propaganda Films. Jerry Bruckheimer, was produced by Disney, Africa, Life360, and . was featured in a cover story in Newsweek Peter is recognized as one of the computer Product Development Department. In television, Larry was a producer on the directed by Antoine Fuqua and released in He regularly speaks at Promax/ BDA, Siggraph, Magazine. The next generation of The Sims PC games industry’s most articulate and eloquent Kaido started his career at Taito in hit Nickelodeon series Salute Your Shorts. 2004. Mr. Franzoni has recently sold an and other events, including CHI where he products debuted in September 2004 with The speakers on the subject of the development of 1987, where he worked as Project Leader and Shapiro also produced Zoo TV for MTV and original series to Show Time about the second presented on design for ITV interfaces. He Sims 2, which became the fastest selling PC computer games. He has recently received an Lead Game Designer on the arcade titles U2. Teaming up with turned coming of Christ, and option the right to the has been active for many years with the AFI game ever selling more than a million copies in honorary doctorate from the University of Bonz Adventure, Night Striker, Champion director Don Was, he received an Emmy Korean classic JSA, which he plans to rewrite Enhanced TV Workshop. Dale has taught the first ten days worldwide. Abertay and was inducted into the Academy Wrestler, Cameltry, , Warrior nomination for producing the film Brian and direct for the United States. design, information architecture, and animation In 1999, Will was included in Entertainment of Interactive Arts and Sciences Hall of Fame. Blade and Dead Connection. Wilson: I Just Wasn’t Made For These Times Mr. Franzoni lives in Malibu, California, at California Institute of the Arts, Art Center Weekly’s “It List” of “the 100 most creative Peter was also awarded an OBE in Kaido then switched departments to which was also named one of the top ten with his wife Nancye and son Hudson. College of Design in Pasadena, and UCLA. He people in entertainment” as well as Time the 2005 New Years Honours List for services design on the world’s very first Home programs of 1995 by Time Magazine. The served on the board of the Broadcast Designers Digital’s “Digital 50, a listing of the most to the computer video games industry. Karaoke Console, the X55 (currently called team also received a Grammy nomination 11:15 AM to 11:30 AM • Mini-Break Association, and is currently on the board of important people shaping technology today.” 2004: Molyneux hosted a seminar MEDIA BOX) from its very beginnings. for the short film Forever’s a Long Time, the Interactive Television Alliance. In 2002, he was #35 on Entertainment Weekly’s discussing “Next Steps for the Games He next worked as the Project Leader and produced as part of a series for executive 11:30 AM to 12:15 PM • Power List. Will is currently devoted to the Industry from a Designer’s Perspective.” Lead Game Designer to develop the coin-op producer Francis Ford Coppola. D.I.C.E. Summit • Dale 12:15 PM to 1:30 PM • Lunch creation of SporeTM, which took home the game “” in 1996. In 1997, Herigstad, “Spatial Navigation: Electronic Entertainment Expo’s most coveted 2:30 PM to 2:45 PM • Mini-Break Kaido joined Sony Computer Entertainment David Franzoni is a well known New Interfaces for the Screen” 1:45 PM to 2:30 PM • D.I.C.E. prize, the Game Critics Award for Best of Show Inc. and took on the game project “Ape screenwriter and producer. Mr. • Grand Ballroom Summit - Will Wright and Peter when it debuted at 2005. Spore was also 2:45 PM to 3:30 PM • D.I.C.E. Escape” as its Lead Game Designer and Franzoni grew up in Vermont and With twenty-five years in graphic design for Molyneux, “The Battle of named Best Original Game, Best PC Game, Summit • Jim Banister, “The Future Associate Producer. attended the University of Vermont television and film, and over a dozen years Bunker Hill” • Grand Ballroom and Best Simulation Game. of Entertainment: The Nature of Kaido also worked as Product Manager where he studied geology and paleontology. experience working with interactive user inter- Will Wright, ’ Chief Designer, 2003: Wright contributed to the “Lessons of Narrative in the Age of Digital and Producer for “ICO” in 2001, and He was consistently involved in theater pro- face design, Dale Herigstad brings a unique co-founded Maxis in 1987. Wright began Going Online” panel. Networks” • Grand Ballroom “Shadow of the Colossus” in 2005. 10 10 • DICE 2006 DICE 2006 • 11

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