Retail Leasing Presentation
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DEPOT RETAIL LEASING PRESENTATION AN ICONIC The Starrett-Lehigh Depot represents an extraordinary opportunity for retailers to establish a presence in one of New York’s most iconic buildings. Consumers from within the building and from the surrounding neighborhoods will naturally frequent this exciting new enterprise, whose dining, shopping, fitness, arts, and events programming RETAILwill make it a must-visit destination. DESTINATION A CITY BLOCK OF CURATED RETAIL More than a market, The Depot is a marketplace of ideas. Starrett-Lehigh has always been a cradle of innovation—The Depot brings energy and engagement to everyday shopping through inventive programs designed to redefine and reinvigorate retail. 3 4 ENORMOUS AND ECLECTIC, THE DEPOT OFFERS AN ARRAY OF FLEXIBLE SPACES FOR FOOD, FITNESS, RETAIL, ESSENTIALS, EVENTS, AND MORE. 5 MODERN MENUS A thoughtfully selected mix of artisanal food and drink establishments will serve the sensibilities of the thousands who work in the building as well as those in the surrounding neighborhood of West Chelsea and beyond. 6 7 8 INNOVATIVE SPACES The Expo is a unique space where companies can stage events, pop-ups, parties, fashion shows, art installations, and promotions. 9 WITH OVER 5,000 SF, THE EXPO FEATURES STATE-OF-THE-ART MULTIMEDIA CAPABILITIES FOR YOUR NEXT BRAND ACTIVATION. 10 11 26TH STREET The 7,200+ RSF on 26th Street will be West Chelsea's next fine dining destination; the opportunity for a flagship SHOPSrestaurant with corner exposure on 11th Avenue. Alternatively, the space can be demised to create a collection of traditional in-line retail such as shopping, EATSquick bites, and more. 12 27TH STREET With over 10,000 square feet designated as “The Fitness Hub”, locals, employees, west-siders, and FITNESStourists alike will never have to miss a workout again. HUB 13 WEST 35TH JAVITS CENTER WEST 34TH WEST 33RD R/GA WILD INK USPS HUDSON NEIMAN MARCUS THE VESSEL MUJI WEST 31ST YARDS FIT HUDSON RIVER GREENWAY THE SHED ATHLETA WEST 30TH A STRATEGIC THE WEST 29TH HIGH LINE PORCHLIGHT UBER TECHNOLOGIES LA COLOMBE CHELSEA PARK MIDTOWN TENNIS CLUB FRYING PAN MCKITTRICK HOTEL LOCATION HOTEL AMERICANO As the Meatpacking District continues to PIER 66 WEST 26TH race north along the High Line, Chelsea finalizes PRINTED MATTER DNA MODEL MANAGEMENT WEST 25TH its westward development, and Hudson Yards PACE GALLERY HUDSON RIVER PARK AVENUES SCHOOL BOTTINO completes Midtown West’s final frontier, MATTHEW MARKS GALLERY NINTH AVENUE NINTH EIGHTH AVENUE AVENUE SEVENTH TENTHAVENUE ELEVENTHAVENUE ANDREA ROSEN GALLERY the Starrett-Lehigh building will occupy PIER 64 SVA THEATRE the geographic center of a whole new universe. WEST 23RD CHELSEA WATERSIDE PARK EMPIRE DINER DIA ART FOUNDATION West Chelsea real estate has experienced, and WEST 22ND continues to experience, massive growth. Recent commercial GALLERY BILLY’S BAKERY tenants such as IAC and in particular Google, which WEST 21ST DISTRICT THE HIGH LINE HOTEL AESOP continues to expand its campus in the neighborhood, are GAGOSIAN INTELLIGENTSIA transforming the area into the tech and media district. WEST 20TH COOKSHOP In residential, there are 4,400 units across 12 new buildings CHELSEA PIERS DAVID ZWIRNER CHELSEA being constructed, which will increase the attractiveness WEST 19TH IAC STORY of the area to retailers. ROOT NYC WEST 18TH Further north sits Hudson Yards, the largest private HIGHLINE BALLROOM WEST 17TH real estate development in the history of the United States. DREAM DOWNTOWN SOULCYCLE Hudson Yards will bring tens of thousands of residents, TAO DOWNTOWN tourists, and employees to the neighborhood—with a host BUDDAKAN WEST 16TH of businesses, including L’Oréal, Time Warner and its CHELSEA MARKET subsidiaries CNN, HBO, and Turner Broadcasting, BlackRock, MEATPACKING WEST 15TH Boston Consulting Group, Wells Fargo Securities, and more. APPLE GOOGLE PIER 57 DISTRICT WEST 14TH HUDSON STREET BUMBLE AND BUMBLE WEST 13TH 14 PIER 54 A HUB ON THE HUDSON Starrett-Lehigh sits in close proximity to great shops, galleries, restaurants, and residences as well as the parks, piers, and bike and running paths that thread the waterfront from Hudson Yards to the Financial District. All of these venues will deliver traffic to The Depot, increasing its profile and desirability. 15 16 MCGARRYBOWEN - SEQUENTIAL BRANDS - JOHNSON & JOHNSON - RALPH LAUREN - CLUB MONACO - UNDER ARMOUR - CANADAA BUILT-IN GOOSE CUSTOMER - BODUM BASE - MORGANE LE FAY Starrett-Lehigh is the iconic home to New York’s creative class. - DILLER SCOFIDIOArtists, photographers, + RENFRO designers, dreamers, -and LITTLEBITSdoers have infused - HAYNES this amazing building with energy, innovation, and excitement for decades. They demand the best and in turn reward excellence ROBERTS - SCHOOL OF withVISUAL their loyalty and patronage.ARTS - SECURITY INDUSTRY SPECIALISTS - SURFACE MEDIA - VESTIAIRE COLLECTIVE - OXO - CENTRE FOR SOCIAL INNOVATION - MARCHESA 17 RETAILERS WILL IMMEDIATELY BENEFIT FROM THE IN-HOUSE AUDIENCE OF OVER 5,000 CONSUMERS WHOSE NEEDS AND DESIRES PERFECTLY ALIGN WITH THE OFFERINGS THE DEPOT IS DESIGNED TO PROVIDE. 18 5,000+ EMPLOYEES WORK IN THE BUILDING EVERY DAY—CREATING A STEADY FLOW OF RETAIL TRAFFIC 4,400 RESIDENTIAL UNITS IN 12 NEW BUILDINGS 20,000 UNDER CONSTRUCTION VISITORS EVERY WEEKEND TO THE NEIGHBORING HIGH LINE PROVIDE A YEAR-ROUND DRAW FOR TOURISTS AND LOCALS ALIKE 220 WORLD-CLASS ART GALLERIES IN THE WEST CHELSEA NEIGHBORHOOD 500 ACRES OF WATERFRONT AND PUBLIC GREEN SPACE IN ADJACENT HUDSON RIVER PARK 19 2.3 MILLION SF OF OFFICE AND RETAIL SPACE—MAKING STARRETT-LEHIGH A CREATIVE POWERHOUSE 200,000 SF LARGER THAN THE EMPIRE STATE BUILDING (2.1 MILLION SF) AND 3.5X THE SIZE OF MoMA $4,100 AVERAGE MONTHLY RENT IN A GROWING, 17 MILLION AFFLUENT NEIGHBORHOOD SF OF COMMERCIAL AND RESIDENTIAL SPACE COMING TO THE NEIGHBORHOOD BY 2025 $2.1 MILLION AVERAGE CONDO SALE IN THE IMMEDIATE VICINITY—A LEADING SUBMARKET OF NEW RESIDENTIAL CONSTRUCTION AT $3,000 PSF 20 THE LARGEST SPACES IN THE CITY Measuring over 40,000 square feet, the retail floor plate is nearly the size of a football field. 21 THE DEPOT: FLEXIBLEFLEXIBLE ANDAND CUSTOMIZABLE SPACESPACE TheThe massivemassive ground floor will be wholly dedicated toto anan entirelyentirely newnew retail enterprise, withwith anan incredibleincredible rangerange ofof artisanalartisanal dining, shopping,shopping, art,art, andand entertainmententertainment offerings. NN N 1. 27TH STREET RETAIL 10,563 SF 2. EXPO SPACE FLEXIBLE EVENT SPACE 1. 27TH STREET RETAIL 5,557 SF 3. FOOD HALL 13,024 SF 4. 26TH STREET RETAIL 7,208 SF 2. EXPO SPACE 3. FOOD HALL 4. 26TH STREET RETAIL QUICK FACTS Ceiling height in market stalls is 9'6" — Ceiling heights are up to 21' — 26th Street side has open-bay potential — Floor loads conducive to high-capacity equipment and staging — State-of-the-art renovation, allowing for flexibility in usage — Window replacement storefront upgrades 22 BRANDING OPPORTUNITY PROPOSED ELEVATION FOR FOOD HALL UNIT The design of the larger market spaces celebrates the industrial heritage of the Starrett-Lehigh building— while the stalls are also crafted for flexibility, allowing each vendor to maintain their own brand presence. Within the stall system, each vendor can customize signage and materials in a way that is unique to their brand yet maintains harmony with the larger experience. 15' MAX PREMIUM FINISH OPEN NEON OR HALO-LIT TENANT SIGNAGE 9'6" BOTTOM OF SOFFIT 7'6" BOTTOM MENU ASSEMBLY 6'8" BOTTOM HOOD TENANT FINISHES BELLOW HOOD CONSISTENT 10" BASE 23 PROPOSED ELEVATION FOR FOOD HALL UNIT BRANDING OPPORTUNITY TENANT ELEMENTS The market offers flexible stall typologies for BY OWNER different vendor needs, while incorporating the same opportunities for creating brand presence. The diagrams below demonstrate the elements provided as well as the guidelines for brand material placement. BLACK METAL CHANNEL 18" X 6" FLOATING NEON OR HALO-LIT BRAND SIGNAGE BY TENANT METAL MESH APPLIQUÉ FRONT-LOADING STALLS ANGLED MENU BOX WITH BLACK METAL FRAME STAINLESS STEEL HOOD VERTICAL FIN FOR SIGNAGE (SHARED) 6' PONY WALL, OPEN ABOVE TENANT’S BRANDED SURFACES, TENANT-SUPPLIED BACKSPLASH, INCLUDING COUNTERTOP COOKING-APPROPRIATE (COORDINATED W/EQUIPMENT DESIGN) 10" BLACK BASE TYPICAL STALLS 24 INTERIOR SECTIONS RETAIL-LEVEL CROSS SECTIONS A consistent interior design highlights the impressive structure of Starrett-Lehigh while also adding warmth and texture at a human scale. Materials are industrial in nature, with rotating art installations bringing excitement and evolution to the space. MARKET FACADES View of typical market stalls SOUTH RETAIL FACADES View from the south corridor toward retail storefronts and into the market space CORRIDOR DESIGN View from the south corridor through to the expo space—illustrating proposed raw materials and exposed structural elements 25 FOR AVAILABILITIES AND LEASING, PLEASE CONTACT PETER FINE JANEY STEINMETZ [email protected] [email protected] WHITNEY ARCARO REED ZUKERMAN [email protected] [email protected] 26 ABOUT RXR RXR Realty is a New York-based, approximately 500-person, vertically integrated real estate operating and development company with expertise in a wide array of value creation activities, including distressed investments, uncovering value in complex transactions, structured finance investments, and real estate development. RXR’s core growth strategy is focused on New York City and the surrounding region. The RXR platform manages 73 commercial real estate properties