Georgia State University ScholarWorks @ Georgia State University Communication Dissertations Department of Communication 8-11-2015 "Hello Shoppers?" - Themed Spaces, Immersive Popular Culture Exhibition, and Museum Pedagogy Ian Peters Follow this and additional works at: https://scholarworks.gsu.edu/communication_diss Recommended Citation Peters, Ian, ""Hello Shoppers?" - Themed Spaces, Immersive Popular Culture Exhibition, and Museum Pedagogy." Dissertation, Georgia State University, 2015. https://scholarworks.gsu.edu/communication_diss/60 This Dissertation is brought to you for free and open access by the Department of Communication at ScholarWorks @ Georgia State University. It has been accepted for inclusion in Communication Dissertations by an authorized administrator of ScholarWorks @ Georgia State University. For more information, please contact
[email protected]. “HELLO SHOPPERS?” – THEMED SPACES, IMMERSIVE POPULAR CULTURE EXHIBITION, AND MUSEUM PEDAGOGY by IAN PETERS Under the Direction of Ted Friedman, PhD ABSTRACT This dissertation explores popular culture-related themed space exhibitions and immersive mu- seum pedagogy through the emerging post-museum, media convergence culture, and Deborah L. Per- ry’s museum-oriented “What Makes Learning Fun” framework. These exhibitions utilize popular media like Star Wars, Doctor Who, and the films of Hayao Miyazaki as a means of engaging audiences with brand and subject-specific pedagogy. By bringing fictional worlds to life through environmental stimuli (sets, sounds, objects, media segments), these exhibitions use popular texts as a means of facilitating the educational goals of the institution by having visitors engage in “work as play.” Learning becomes encompassed in the “fun” and “play” that is experienced with theme parks and games. Oftentimes edu- cational programs are developed for these exhibitions that are frequently tied to specific national and regional educational requirements.