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It All Starts Here. Photos by Joe Navin It All Starts Here

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It All Starts Here. Photos by Joe Navin It All Starts Here It all starts here. Photos by Joe Navin It all starts here. 5. Introducing the British School of Fashion 7. Our Industry Links 9. Our Location 11. Campus Life 13. MSc Fashion Business Creation 15. MSc Fashion & Lifestyle Marketing 17. MSc Luxury Brand Marketing 19. MBA Luxury Brand Management 21. Scholarships 23. How to Apply 3 INTRODUCING THE BRITISH SCHOOL OF FASHION At the forefront of Fashion Business Education in the UK. Who we are Our History Our Portfolio The British School of Fashion is based at Our first steps in fashion date back to 1875 Our portfolio includes four flagship Glasgow Caledonian University’s London and to our founding colleges in Glasgow, programmes: Campus and excels in postgraduate Scotland. In that era our primary aim was education for the business of fashion. to provide women with opportunities in • MBA Luxury Brand Management design, textiles and retail, with a keen • MSc Luxury Brand Marketing We have a mission to educate, challenge awareness of the economic, social and • MSc Fashion Business Creation and develop a new generation of fashion environmental needs of the time. • MSc Fashion & Lifestyle Marketing and luxury business leaders, innovators and entrepreneurs. British fashion has evolved to encompass Our programmes share five common so much more than just manufacturing and features: We have a shared mind-set shaped by the education provided by the GCU British academic rigour, intellectual curiosity and a School of Fashion reflects those changes. 1. Content informed by the best commitment to sustainable practice. contemporary academic research For decades, GCU has contributed to the 2. Coverage that reflects the very latest We offer a learning experience based business of fashion through the creation of business and market developments upon a global perspective, co-operative pioneering courses. 3. Faculty with extensive industry understanding and personal aspirations. experience We were the first UK institution to offer an 4. Support from Honorary Professor We believe it all starts here. MSc in International Fashion Marketing business leaders in 2000, and are still one of only a few 5. Outstanding industry connections Universities worldwide to offer a dedicated MBA in Luxury Brand Management. 5 OUR INDUSTRY LINKS We are industry connected. Our specialised fashion knowledge is Insight Honorary Professors generated through a unique and critical balance of leading edge industry practice Our insight is the product of intellectual As a result of collaborating with industry, we and underpinned by the latest academic curiosity and a mature understanding of the have built up an impressive list of Honorary research. realities of doing business in today’s global, Professors who bring an invaluable wealth omni-channel fashion environment. of knowledge and experience to the Working with experts University’s programmes. In recognition of this, many leading fashion Fashion business is a major economic driver businesses commission us to undertake a These Honorary Professors include Professor in the UK and internationally and the British diverse range of bespoke consultancy and Kenneth Cole (Kenneth Cole Productions School of Fashion is committed to becoming business development projects. Inc.), Professor Henry Holland (House of a leading centre for the understanding of Holland), Professor Vanessa Friedman (New consumer behaviour towards fashion. The knowledge that we generate shares York Times), Professor Caroline Rush (British three common characteristics: Fashion Council) and Professor Imran Amed By adopting innovative and experimental (Business of Fashion). research methodologies, we are already • It is rigorous, independent and based advancing understanding of fashion upon sound research methodologies. As well as helping to inform our programmes consumption – across all distribution • The outcomes always have relevance and research, our Honorary Professors give channels. and add value to the fashion business exclusive ‘Masterclasses’ to our students sector. and other industry partners on campus. As a result, our teaching is fully engaged • It improves and advances the with the fashion industry and we have competitiveness of people and The events allow our students to hear partnerships and collaborations with organisations. directly from industry experts and gain a diverse range of fashion companies valuable insight into how they are where including Marks and Spencer, the British One of the most important ways we obtain they are today. There is also opportunity for Fashion Council, ASOS, the retailTRUST, and maintain our knowledge is through students to network after the event with the Arcadia, Folk, All Saints, House of Fraser the relationships that we foster with our Honorary Professors and other attendees and Margaret Howell. Honorary Professors and Industry Partners. from the fashion industry. 7 INSERT MAP WITH CAPTION OUR LOCATION In the heart of the capital. GCU London Accommodation The British School of Fashion is based at the At the British School of Fashion we work campus, urbanest is the perfect place to London campus of Glasgow Caledonian closely with a company called urbanest to live whilst you study at GCU London. University (GCU London). offer our students the best accommodation in central London. For details on locations, prices and Located in the heart of Spitalfields, the availability, please visit uk.urbanest.com British School of Fashion is close to the With two properties located in the most or email [email protected] and they will vibrant fashion and business districts. desirable parts of the capital and within help you find your new student home. walking distance of the Fashion Street Situated on the aptly named Fashion Street, the campus is based in one of London’s most attractive locations. Once on campus you will be registered as a GCU London student and will receive your degree as a Glasgow Caledonian University student. With approximately 300 students across the areas of Fashion, Business, Risk Management, Public Health and Construction, students study in a close knit environment with outstanding facilities. The campus is a Grade II listed building and was previously a market hall and a factory. Complete with a roof terrace, the campus has its own library, computer rooms, learning cafe and outstanding teaching space. 9 CAMPUS LIFE Dedicated student support. We strive to provide the best student council tax exemption and applying for GCU London Students’ Association experience, with dedicated support your student travel discounts. staff on hand to make sure that all of our British School of Fashion students are full students’ needs are met. Our team help Careers Service members of Glasgow Caledonian University with everything from living and finance to Students’ Association (GCUSA). The learning support. The Careers Service on campus provides Students’ Association exists to represent all effective careers guidance, advice and GCU students and to improve the student Whatever level of support you need, from information to empower students and experience at GCU London. VISA advice, training on library facilities to graduates to make informed decisions social events that help you settle in and about their careers, learning and continuing The Students’ Association play an active meet other students, GCU London offers professional development. role in our Induction Week programme and a full range of services that can help. You’ll throughout your time at the British School find contact details for all of these services The Careers Service also provides a range of Fashion. and more online at: of careers resources to help you with every www.gculondon.ac.uk/student. stage of the career planning and job hunting They support all of the programme process such as: representatives and the GCU London International Student Support representative, an elected student that • Your job search becomes the voice of the student body on The International Student Support Service • Developing your CV campus every year. There are many active in London offers specialist immigration and • Working on your applications student societies on campus, who spend visa advice and offers confidential support • Interview technique time organising social activities both on and guidance to all international students and off campus. at the British School of Fashion. Please contact [email protected] for more information. These societies are excellent ways for The University will provide information students to meet fellow classmates and about settling in once you arrive in the other students on campus. UK: registering with a doctor, applying for 11 INTRODUCING MSc FASHION BUSINESS CREATION The only course of its kind designed to provide an insight into business creation within the fashion industry. Our Masters in Fashion Business Creation Modules: is a unique programme, designed in collaboration with leading fashion • Anatomy of a Fashion Business businesses to reflect the unique nature of • Establishing a Fashion Business business entrepreneurship in this sector. Strategy • Global Fashion Branding and Students will develop insight into the Marketing Communications strategies and practices key to developing • Fashion Growth Strategies and and sustaining a successful fashion business. Performance Optimisation • Developing Personal and Professional We’ll help develop your intellectual skills Competence together with the contemporary skills and • Research Project: Design and Methods practices needed to excel in
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