General Government Committee Agenda

Total Page:16

File Type:pdf, Size:1020Kb

General Government Committee Agenda The Corporation of the Town of Ajax GENERAL GOVERNMENT COMMITTEE Tuesday, February 16, 2021 Open Meeting at 1:00 p.m. Closed Session to follow immediately after open session Electronic Meeting 65 Harwood Avenue South AGENDA Alternative formats available upon request by contacting: [email protected] or 905-619-2529 ext. 3347 Electronic Meeting: Due to the COVID-19 emergency and requirements for physical distancing, in- person attendance is not permitted at this meeting of the General Government Committee. This meeting will be livestreamed for viewing at ajax.ca/live. Electronic participation is permitted pursuant to the Municipal Act and Council's Procedure By- law. Online Agenda: Anything in blue denotes an attachment/link. By clicking the links on the agenda page, you can jump directly to that section of the agenda. A. Khan, Chair L. Bower, Vice Chair Open Meeting 1. Call To Order 2. Disclosure of Pecuniary Interest 3. Adoption of Minutes 3.1 Capital & Operating Budget Workshop Meeting – January 11, 2021 ..................... 3 3.2 Regular Meeting – January 18, 2021 ........................................................................ 5 3.3 Closed Session Meeting – January 18, 2021 .......................... (circulated separately) • Any discussion will be held in the Closed Session 4. Consent Agenda – Considered to be routine, these items may be approved by one motion. Items may be separated and referred to the Discussion Agenda 4.1 Diversity and Inclusion Update, S. Baker, Chief Administrative Officer / N. Sharma, Diversity & Inclusion Coordinator ................................................................................ 9 4.2 Pickering Village Community Improvement Plan: 2020 Façade Improvement Grant and Sign Grant Program Summary, G. Romanowski, Director of Planning & Development Services / M. Sawchuck, Senior Planner ............................................. 17 4.3 Boys & Girls Club of Durham License Agreement, C. Vida, Interim Director, Recreation, Culture & Community Development / R. Gruber, Manager, Community & Cultural Development / A. McDermott, Facility Manager, Ajax Community Centre & Satellite Facilities ...................................................................................................... 24 4.4 2022 Municipal & School Board Elections: Approval of Alternative Voting Methods, N. Cooper, Director of Legislative & Information Services/Clerk / A. Harras, Manager of Legislative Services/Deputy Clerk .......................................................... 30 5. Discussion None. 6. Presentations None. Closed Session 7. Authority to Hold a Closed Meeting and Related In-Camera Session 7.1 Confidential Personnel Matter • Personal matters about an identifiable individual, including municipal or local board employees [Sec. 239 (2)(b), Municipal Act, 2001, as amended] 8. Adjournment DRAFT MINUTES - Subject to Approval Minutes of the General Government Committee Meeting Held Electronically at 1:00 p.m. on January 11, 2021 Alternative formats available upon request by contacting: [email protected] or 905-619-2529 ext. 3347 ____________________________________________________________________________ Present: Chair - Councillor A. Khan Regional Councillors M. Crawford S. Lee J. Dies Councillors R. Tyler Morin L. Bower Mayor S. Collier 1. Call to Order Chair Khan called the meeting to order at 1:00 p.m. 2. Disclosure of Pecuniary Interest There were no disclosures of pecuniary interests. 3. Reports 3.1 Staff Reports 3.1.1 2021 Capital & Operating Budget Workshop Dianne Valentim, Director of Finance / Treasurer, delivered a presentation regarding the upcoming 2021 Operating Budget. D. Valentim provided an overview of the operating budget including process and timelines for development of the budget. D. Valentim discussed budget framework, tax calculation, revenues by source, operating budget development, operating budget impacts, Safe Restart Funding, and operating budget outlook. Nicole Cooper, Director of Legislative & Information Services / Clerk, provided an update on the Information Technology Strategic Plan. N. Cooper identified ways in which technology is contributing to the 2021 budget, project overview and timelines, delivery of services, and staffing requirements. Geoff Romanowski, Director of Planning & Development Services, provided an update regarding the Automated Speed Enforcement (ASE) project, including project costs, supports for the program, staffing requirements, and reduced anticipated revenues. 3 General Government Committee: 2021 Capital & Operating Budget Workshop – January 11, 2021 _________________________________________________________________________________________ John Grieve, Transportation Supervisor, discussed costs associated with the program, revenues, and how each contribute to the 2021 budget. Members of the Committee asked questions regarding the ASE project, percentage of property taxes reflected by residential class, the Library Grant, eliminating Library fines, stabilization reserve transfer and investment returns on reserves, annualization of 2020 approved positions, assessment growth, deficit position, operating budget impacts, and taxation revenues. D. Valentim, G. Romanowski, J. Grieve, Sarah Vaisler, Chief Librarian and Executive Officer, Ajax Public Library, and Shane Baker, Chief Administrative Officer, responded to questions from Committee Members. Committee Members requested that the study related to eliminating Library fines and a summary of staff positions filled in 2020 be circulated to Committee Members. The Committee recessed at 2:13 p.m. The Committee resumed at 2:20 p.m. D. Valentim delivered a presentation and overview of the upcoming 2021 Capital Budget and 2022-2025 Long Range Capital Forecast. D. Valentim discussed capital budget funding, the Financial Sustainability Plan, capital reserve allocations, long-term debt, current Studies and Master Plans impacting the capital budget, the Medallion Development, and Asset Management Plan. D. Valentim reviewed the 2021 Draft Capital Budget, including project funding sources, Storm Water Management, and Federal Gas Tax funding details, and concluded the presentation with a review of multi-year/pre-budget approval projects, capital budget highlights, and a summary of next steps in the budget process. Members of the Committee asked questions regarding debenture interest rates, additional facilities required by the Town, electric vehicle charging stations, Storm Water Management and pressures on the Capital Budget. D. Valentim and Dave Meredith, Director of Operations & Environmental Services, responded to questions from the Committee. Moved by: L. Bower That the 2021 Capital & Operating Budget Workshop presentation be received for information. CARRIED 4. Adjournment (2:55 p.m.) Moved by: S. Lee That the January 11, 2021 meeting of the General Government Committee be adjourned. CARRIED _____________________ Chair _____________________ Acting D-Clerk 4 DRAFT MINUTES - Subject to Approval Minutes of the General Government Committee Meeting Held Electronically at 1:00 p.m. on January 18, 2021 Alternative formats available upon request by contacting: [email protected] or 905-619-2529 ext. 3347 ____________________________________________________________________________ Present: Chair - Councillor R. Tyler Morin Regional Councillors M. Crawford S. Lee J. Dies Councillors L. Bower A. Khan Mayor S. Collier 1. Call to Order Chair Tyler Morin called the meeting to order at 1:00 p.m. and provided an overview of the electronic meeting format. 2. Disclosure of Pecuniary Interest There were no disclosures of pecuniary interests. 3. Adoption of Minutes 3.1 Regular Meeting Moved by: L. Bower That the Minutes of the regular meeting of the General Government Committee held on December 14, 2020 be adopted. CARRIED 4. Consent Agenda Members separated items 4.1, 4.2, and 4.3 for discussion. Moved by: M. Crawford That the balance of the consent agenda be adopted. CARRIED 5 General Government Committee, January 18, 2021 _________________________________________________________________________________________ 4.1 Ajax Pickering Hospital Foundation Annual Gift Committee members asked questions regarding government funding for COVID-19 supports including hospital beds, budget impacts and current spending pressures, and estimated time for procurement of the hospital beds. Rachael Matheson, Senior Advisor – Government & Stakeholder Relations, responded to questions from Committee members. Main Motion That Council select option 1 (3 ICU beds at $35,000/each) as the annual TOA commitment of $125,000 to the Lakeridge Health Ajax Pickering Hospital through the Ajax Pickering Hospital Foundation. Motion to Defer Moved by: S. Collier That Item 4.1 Ajax Pickering Hospital Foundation Annual Gift be deferred to the February 22, 2021 Council Meeting. CARRIED 4.2 Grants & Partnerships Update Committee members asked questions regarding grant opportunities available to the Town outside the scope of the Safe Restart Funding program, time restrictions associated with grant funds received to date, oversubscribed funding, an update on the Corporate Sponsorship Policy, the application process including the procedure for applications that are denied, and an overall update on the status of grants identified within the report. Kassandra Cruciano, Grants and Strategic Initiatives Coordinator, responded to questions from Committee Members. Moved by: M. Crawford That Council receive the Report entitled “Grants and Partnerships Update”
Recommended publications
  • This Election Was Very Much for Someone Else
    ELECTION 2018 WHAT HAPPENED WHAT’S NEXT Sponsored by: 76 40 7 1 Welcome to our Look Inside Election 2018 Friends, colleagues and partners, Our in-depth research report breaks down the findings of exclusive We are going to have a new Premier, quantitative post-election research a new government and lots of change conducted by Pollara Strategic Insights. coming to Ontario. On behalf of Pollara, With a comprehensive analysis from Enterprise and Maclean’s, we are Enterprise, this provides an unmatched, delighted to share with you our post- thorough look inside the 2018 Ontario election research report, Election 2018: Election and what it means for the future. What Happened, What’s Next. We recognize and thank our sponsors The 2018 Ontario Election has been Labatt, Bruce Power and CN for their one of the most anticipated and closely support and for making this important followed in recent history. It was an research possible as well as Maclean’s, election about change. our media sponsor for its participation in The results will undoubtedly change the and coverage of this initiative. face of Ontario for the next four years, We trust you find this report informative and Premier Designate Doug Ford will and insightful and encourage you to have a lot of work ahead to roll out the share it with your colleagues. Progressive Conservative platform. We wanted to dig deeper into the key issues Thank you for taking the time to read our that motivated voters, answer some of report. the questions about what happened and explore what’s next for Ontarians.
    [Show full text]
  • Master's Research Paper Officers of the Assembly and the Ontario
    Master's Research Paper Officers of the Assembly and the Ontario Legislature: Reconsidering the Relationship Jocelyn McCauley Student Number: 216280703 Dr. Peter P. Constantinou A Master's Research Paper submitted in partial fulfillment of the requirements for the degree of Master of Public Policy, Administration and Law York University Toronto, Ontario, Canada July 2020 Abstract Officers of Parliament, or as they are referred to in Ontario, “officers of the Assembly”, have emerged within Westminster systems as a recognized tool for enhancing parliamentary oversight and increasing transparency in government. However, in Ontario, the absence of a clearly defined relationship with the provincial legislature has meant that certain officers of the Assembly have felt it necessary to “lobby” individual members and committees, as well as the media, in order to carry out their accountability and oversight functions. This lack of clarity places unnecessary stress on the relationship between independent officers, the Ontario Legislature, and the public sector, and can also negatively impact the public’s perception of government overall. This paper looks specifically at the relationship between the Ontario Legislature and officers of the Assembly, in terms of their governance structures, their appearances in legislative committees, and references to their work in House and committee proceedings. It finds that reforms are needed in order to strengthen officers’ relationships with the Legislature. Independent officers possess few powers of enforcement and as such, strong ties to the Assembly are necessary to ensure that recommended action is taken by legislators defend public trust and dollars. 2 Acknowledgements First and foremost, I would like to thank my supervisor, Dr.
    [Show full text]
  • Online Voting in Ontario's Municipal Elections a Conflict of Legal Principles and Technology?
    Online Voting in Ontario's Municipal Elections A Conflict of Legal Principles and Technology? Authored by Anthony Cardillo Department of Electrical and Computer Engineering Aleksander Essex, PhD., P.Eng. Western University, Canada Associate Professor Department of Electrical and Computer Engineering Western University, Canada Nicholas Akinyokun School of Computing and Information Systems The University of Melbourne, Australia PUBLICATION NOTE An extended abstract of this report was presented at the Fourth International Joint Conference on Elec‐ tronic Voting (E‐Vote‐ID) in Bregenz, Austria, October, 2019. It won the Best Paper Award in the Trackon Security, Usability and Technical Issues. Cite the extended abstract as: Anthony Cardillo, Nicholas Akinyokun, and Aleksander Essex. Online Voting in Ontario Municipal Elections: A Conflict of Legal Principles and Technology?. In: Krimmer R. et al. (eds) Electronic Voting. E‐Vote‐ID 2019. Lecture Notes in Computer Science, vol. 11759, pp. 67‐82, 2019. Cite this full report as: Anthony Cardillo, Nicholas Akinyokun, and Aleksander Essex. Online Voting in Ontario Municipal Elections: A Conflict of Legal Principles and Technology? Whisper Lab Research Report, Western University, 2020. Available online: https://whisperlab.org/ontario-online.pdf Acknowledgments We are grateful to a many individuals in Ontario and beyond for helpful conversations and important in‐ sights. Special thanks to Jane Buchanan for her tireless effort searching municipal documents. Thanks to Joe Abley, Richard Ackerman, Tony Adams, Matt Bernhard, Kevin Creechan, Faye and Ron Ego, Josh Franklin, Nicole Goodman, Jared Marcotte, Beata Martin‐Rozumiłowicz, John Meraglia, Scott Richie, Matt Saunders, Cameron Shelley, Ken Strauss, Dave Suffling, Vanessa Teague, Anne Walkinshaw, Susan Watson, Uli Watkiss.
    [Show full text]
  • Committee Agenda Erick
    COMMITTEE AGENDA TO Municipal Election Compliance Audit Committee DATE Wednesday May 6 , 2015 LOCATION City Hall, Council Chambers TIME 5 p.m. ________________________________________________________________________________________________________ DISCLOSURE OF PECUNIARY INTEREST Municipal Election Compliance Audit Committee meeting to hear an application requesting a compliance audit submitted by Ian Flett on behalf of Susan Watson, under Section 81 of the Municipal Elections Act , with respect to the financial statements filed by Glen Tolhurst. Attachments: Application Notice of Hearing Page 1 of 1 CITY OF GUELPH COMMITTEE AGENDA ERICK. GILLESPIE PROFESSIONAL CORPORATION BARRISTERS & SOLICITORS IAN FLETT, J.D. Telephone: +1 (41 6) 703-5400 Direct: +1 ( 416) 703-7034 Fax: +1 (416) 703-9111 Ema il: iflett@gillespielaw .ca AprillO, 2015 {gilr«:;/,':fl~~lr :fa) Delivered by email APR ln 2015 Mr. Stephen O'Brien City Clerk CITY CLERKS OFFICE City of Guelph 1 Carden Street Guelph, ON NlH 3Al Dear Mr. O'Brien: Re: Application for Compliance Audit of the Financial Statements of Councillor Glen Tolhurst We are the lawyers for Ms. Susan Watson, an elector in the City of Guelph, who makes application for a compliance audit of the statements provided to t he City by Mr. Glen Tolhurst in relation to his 2014 election campaign finances. Ms. Watson details the groundsforherbeliefthe candidate has contravened provisions of the Municipal Elections Act in the enclosed Application for Compliance Audit. We would be obliged for your confirmation of receipt of this application. In addition, we ask that you provide notice to both our office and Ms. Watson directly of all upcoming hearing dates and other important matters as they relate to this application.
    [Show full text]
  • Vendor Payments Over $50,000 20
    FOR THE YEAR ENDED MARCH 31, 2020 Vendor Payments Over $50,000 20 VENDOR STATEMENT OF CONSOLIDATED FUND PAYMENTS IN EXCESS OF $50,000 TO CORPORATIONS, FIRMS, INDIVIDUALS, OTHER GOVERNMENTS AND GOVERNMENT AGENCIES For the fiscal year ended March 31, 2020 (UNAUDITED) ………………………………………………… INFORMATION 1. This statement lists, in alphabetical order within Department or Special Operating Agency, each payee whose total payments by that individual department or special operating agency exceeded $50,000 during the fiscal year. Payments are presented on a gross basis to show all amounts which were charged to the 2019-2020 fiscal period for the purchase of goods and services, investment and loan transactions, grant payments and refunds as well as payments from amounts held in trust on behalf of others. 2. Where a Department or Special Operating Agency did not have any payee meeting the threshold of total payments exceeding $50,000, it is noted that there are “NO REPORTING VENDORS”. 3. Where multiple, same name vendors are found within a city/town, they are applicable to different locations. 4. Where the name of a city/town appears twice, in succession, the first is attached to the vendor’s name, the second is applicable to the vendor’s address. 5. This statement also lists, in alphabetical order within department, vendors from whom departmental purchases, using the National Bank of Canada procurement cards, are equal to or exceeding $25,000 during the fiscal year. 6. Payments in other currencies are shown in the Canadian dollar equivalent at the time of payment. 7. The location of the payee is shown except where payment was made to an address in Winnipeg.
    [Show full text]
  • 2018 Voters' Guide for Ontario Municipal Council and School Board
    2018 Voters’ guide for Ontario municipal council and school board elections BLEED 2018 Voters’ guide for Ontario municipal council and school board elections This guide provides information to voters for the 2018 municipal council and school board elections. The information also applies to any by-elections that may be held during the 2018-2022 council and school board term. This guide is not meant to replace provincial legislation. It provides general information about the rules contained in the Municipal Elections Act, 1996 and other legislation and regulations, such as: . Municipal Act, 2001 . City of Toronto Act, 2006 . Education Act Table of Contents Quick links ..................................................................................................................... 1 General information ...................................................................................................... 2 Eligibility to vote............................................................................................................ 3 How to vote in your municipality ................................................................................. 7 Voters’ list and identification ....................................................................................... 8 Questions on the ballot .............................................................................................. 10 Supporting a candidate’s campaign .......................................................................... 11 Third party advertising ..............................................................................................
    [Show full text]
  • A Guide to Programs and Services for Seniors in Ontario Ontario.Ca/Seniors
    A Guide to programs and services for seniors in Ontario ontario.ca/seniors BLEED Premier of Ontario - Première ministre de l’Ontario A PERSONAL MESSAGE FROM THE PREMIER On behalf of the Government of Ontario, I am delighted to extend warm greetings to everyone consulting — A Guide to Programs and Services for Seniors in Ontario. Ontario’s senior citizens — a vital part of our society — have wide- ranging needs. In response to that diversity of needs, this guide provides information on programs and services aimed at helping older adults in our province to stay healthy, safe, active and engaged. I commend Ontario’s seniors for the significant role they continue to play in helping to build our communities, and in contributing to our growth and prosperity. I also wish to thank all the family members, friends and caregivers who provide our seniors with support. To everyone reading this valuable resource — please accept my sincere best wishes. Kathleen Wynne Premier Minister of Seniors Affairs - Ministre des Affaires des personnes âgées A PERSONAL MESSAGE FROM THE MINISTER Dear Friends, I am pleased to share with you this important publication. It’s a clear and concise guide for seniors, their caregivers and family to the programs and services available in Ontario. The Ontario government has a clear and comprehensive plan to respond to the growing needs of seniors. A key element of this plan includes making it easier for seniors to find and access programs and services offered by the provincial and federal governments, and service providers. We want to ensure that there is a one window access point for Ontarians looking for information related to seniors, their caregivers and family.
    [Show full text]
  • Public Accounts of Ontario Ministry Statements and Schedules 2019–2020
    Treasury Board Secretariat Public Accounts of Ontario Ministry Statements and Schedules 2019–2020 TABLE OF CONTENTS Page A Guide to the Public Accounts .............................................................................................................. iii Sources of Additional Information ........................................................................................................... vi Section 1 ─ Schedules of Revenue and Expenses Details of Revenue ................................................................................................................................. 1-1 Summary of Revenue by Main Classification and Ministry ..................................................................... 1-16 Summary of Expenses by Standard Accounts Classification and Ministry ............................................. 1-18 Summary of Expenses by Standard Accounts Classification and Ministry − Operating .......................... 1-20 Summary of Expenses by Standard Accounts Classification and Ministry − Capital .............................. 1-22 Ontario Opportunities Fund..................................................................................................................... 1-24 Section 2 ─ Ministry Statements Agriculture, Food and Rural Affairs ......................................................................................................... 2-1 Assembly, Office of the ..........................................................................................................................
    [Show full text]
  • Political Education Campaigns on Electoral Reform: Evaluating the Ontario Experience
    Political Education Campaigns on Electoral Reform: Evaluating the Ontario Experience Major Research Paper Mark Johnson Department of Communication – University of Ottawa Student Number: 2858385 Supervisor: Dr. Evan Potter Evaluator: Dr. Daniel Paré Submitted May 7, 2013 Keywords: Public Information Campaign; Political Education; Government Communication; Qualitative Analysis; Elections Ontario; Referendum © Mark Johnson, Ottawa, Canada, 2013 Abstract In the age of fragmented audience, fast-paced lives and six-second sound bites, mounting an effective public education campaign can prove exceptionally difficult, particularly when complex subject matter is involved. Prior to Ontario’s 2007 referendum on choosing an electoral system, Elections Ontario embarked on such a campaign to teach the populace of the choice it faced, but a number of factors stood in the way. Using a qualitative approach of document analysis, this research paper compares the political education drive of Elections Ontario to the public information campaign model established by Weiss and Tschirhart, with supporting research from such scholars as Coffman, Gastil and Hyman and Sheatsley. The campaign successes and failures are analyzed, as is the reasoning behind why the effort is widely considered to have fallen short. Finally, this paper considers the challenge of educating a disinterested or distracted public on intricate issues such as electoral reform. ii Table of Contents Introduction..........................................................................................................................
    [Show full text]
  • COUNCIL AGENDA Tuesday April 18, 2017 3:00 PM
    TOWN OF WHITCHURCH - STOUFFVILLE COUNCIL AGENDA Tuesday April 18, 2017 3:00 PM Council Chambers 111 SANDIFORD DRIVE Please ensure cell phones are turned off or set to be silent. Council Meetings will be audio-recorded and made available online. Chair: Mayor Altmann Page 1. Call to Order 2. Roll Call 3. Introduction of Addendum Items 1. Report No. FS-005-17 - 2017 Grants and Donations In-Kind - First Round (F11) 2. Report No. DS-012-17 - Lifting of Holding Symbol for Subdivisions 19T(W)11.004 and 19T(W)13.001 (Stouf Con Eight / Fieldgate and Tovtel / Geranium Subdivisions) (D18) 3. Memorandum from Acting CAO, re: Deferral of Report No. FS-005-17 - 2017 Grants and Donations In-Kind - First Round 4. Confirmation of Agenda 5. Declarations of Pecuniary Interest 6. Adoption of Minutes 6 - 13 1. Regular Meeting - April 4, 2017 7. Recognitions 8. Delegations/Petitions 9. Outside Presentations/Information from Town Advisory Committees 10. Consent Agenda a. Staff Reports Page 1 of 102 Council Agenda April 18, 2017 14 - 21 1. Report No. CS-012-17 2018 Municipal Election - Statutory By-laws (C07) 1) That Council receive Report No. CS-012-17 and take no further action regarding ballot question, alternate languages, and candidate contribution rebate program; and 2) That Council endorse the establishment and recruitment of a Joint Compliance Audit Committee for the 2018-2022 term of Council with other interested municipalities in York Region. 22 - 28 2. Report No. CS-013-17 Broadcast of Council Meetings Update (C00) 1) That Council authorize staff to continue to live audio stream and record Council meetings using iCompass Technologies.
    [Show full text]
  • List of Democracy Watch's 2018 Media Appearances
    P.O. Box 821, Stn. B, Ottawa K1P 5P9 Tel: 613-241-5179 Fax: 613-241-4758 Email: [email protected] Internet: http://democracywatch.ca List of Democracy Watch’s 2018 Media Appearances Please see listed below links to almost all of Democracy Watch’s Media Appearances in 2018 (NOTE: some TV and radio interviews are not in the list because they have not been archived online by the media outlet, and some links may not work if the media outlet has changed the link or the link may require you to subscribe to see the article) 718 media appearances in 2018 (including 117 national appearances) December 29, 2018 https://www.lapresse.ca/actualites/politique/politique-canadienne/201812/28/01- 5209442-geants-du-web-ottawa-guere-presse-de-devoiler-ses-plans.php December 17, 2018 https://www.cbc.ca/news/canada/toronto/taverner-rescinds-resignation-opp-1.4948896 December 12, 2018 https://www.huffingtonpost.ca/2018/12/12/canada-facebook-google-cambridge- analytica-report_a_23616316/ December 12, 2018 https://www.cbc.ca/news/canada/toronto/opp-commissioner-ron-tavener-doug-ford- 1.4941995 December 12, 2018 – CTVNews.ca, the National Post, CBC.ca and 56 other media outlets (all publishing Canadian Press wire article) https://www.ctvnews.ca/canada/interim-opp-boss-wants-probe-into-hiring-of-ford-family- friend-as-new-commissioner-1.4214528 December 4, 2018 https://www.ourwindsor.ca/news-story/9066187-integrity-watchdog-urged-to-probe- taverner-s-appointment-as-opp-commissioner/ December 4, 2018 https://www.cp24.com/news/watchdog-calls-for-probe-into-whether-ford-influenced-
    [Show full text]
  • In Micro-Targeting: an Analysis of the 2018 Ontario Provincial Election
    Understanding the “Micro” in Micro-Targeting: An Analysis of the 2018 Ontario Provincial Election By Lauren Yawney B.A., University of Victoria, 2017 A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of MASTER OF ARTS in the Department of Political Science ©Lauren Yawney, 2018 University of Victoria All rights reserved. This thesis may not be reproduced in whole or in part, by photocopy or other means, without the permission of the author. ii Understanding the “Micro” in Micro-Targeting: An Analysis of the 2018 Ontario Provincial Election By Lauren Yawney B.A., University of Victoria, 2017 Supervisory Committee Dr. Colin Bennett, Department of Political Science Supervisor Dr. Matt James, Department of Political Science Departmental Member iii Abstract There is a breadth of research on micro-targeting in American elections, while the practice is under-researched in Canadian federal elections. Additionally, there is no academic commentary on micro-targeting at the Canadian provincial election level. This thesis draws on this gap in literature to investigate how micro-targeting is used at the provincial campaign level by parties and candidates. My research was conducted through an analysis of emails, Facebook ads and Facebook posts by the Liberal, Progressive Conservative and New Democratic Party candidates in 8 ridings in the 2018 Ontario election. I drew hypotheses about the types of “micro” appeals in provincial micro-targeting from the work of Kreiss (2017), Giasson and Small (2017), Marland and Matthews (2017), Munroe and Munroe (2018), Delacourt (2015) and Carty, Cross and Young (2000). From this research, I argue that provincial micro-targeting is nowhere near the level of specificity that is found in Canadian federal elections, let alone American elections.
    [Show full text]