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What a bumper issue is this Christmas Journal. Frontline has been squeezed into these few lines Julie lights up the small and there is only room to say: screen Christmas is coming Julie Walters is the star of Christmas the Journal's getting fat this Christmas's celebrity pud but do put your Hong Kong competition entry OVER STORY TV ad. 'We thought Julie not fancy in the editor's hat! would be a fun person to cooking it LONDON COLNEY'S SANTA BILL NORTHWOOD KEEPS THE CHILDREN BUSY WHILE see page 23. have presenting this in Easter. CUSTOMERS COMPLETE THEIR CHRISTMAS SHOPPING. year's Christmas ad and Forty five minutes is all we wanted a woman after you need to cook this Last Ernie Wise and Robert Minute Christmas Pudding. CONTENTS Morley in the previous And for all those who were two years,' explains wondering whether she HEADLINES A very m^fy advertising manager fails to blow out the match Joanna Cruice. WRITELINES 6/7 & 35 on purpose: no, it was a Christmas to all Julie comes to the genuine out-take retrieved BRANCH OPENINGS: rescue of anyone who from the cutting room MARKET HARBOROUGH ers would like home-made floor. HAMPDEN PARK EASTBOURNE > AM HEMEL HEMPSTEAD HOMEBASE 8/9 CANLEY 10 Cranberry with your ostrich? REOPENING: Here's an alternative to the traditional Christmas LOCKSBOTTOM 10 turkey - roast ostrich. NEWS IN BRIEF 11 |i|?S-Js TONY SHIRET ON Sure, it has a few imagine how many weeks SAINSBURY'S SHARES 11 drawbacks, such as getting you would be feeding off A SUPERMARKET IS BORN - a six foot bird into the the leftovers - cold ostrich NORTH CHEAM FROM oven, and counting cook­ and mayonnaise sand­ START TO FINISH 12-14 ing time in days; and wiches for a month. SPECIAL FEATURE ON But the idea is not so SAVACENTRE 15-20 far-fetched. The meat is

GREEN SCENE 21 considered quite a delicacy Successful choices in Belgium, Holland, PHOTOGRAPHIC |CHO|CE^ France and the US. There COMPETITION RESULTS 22/23 are already 30 farms in PUZZLES PAGE - WIN A Britain rearing ostrich, and HOLIDAY IN HONG K0NG24/25 interest has been building in the media over recent CHILDREN IN NEED 26 months. CHECK THIS OUT Don't rush down to JS just yet to check out the price per pound: we don't NEW LINES currently stock ostrich. As Tim Crawley, poultry LIFELINES buyer, explains,'We were contacted in September by Ann Widdecombe a South African ostrich ARCHIVES Just over a year after of the three pilot districts presents the plaque to former Employment Sec­ on the scheme. Ann farmer but I think people chairman David retary Gillian Shepherd Widdecombe also expl­ regard ostrich in the same EDITOR Sainsbury with (I to r) YVONNE BURKE launched Choices at ained how staff are more way as a pet - it is a bit Judith Passmore, Streatham Common store, likely to make the right emotive, and somewhat ASSISTANT EDITOR Maureen Wareham, career decisions if they expensive at £8 - £9 per Carol Slimm, Richard another Minister has EDITORIAL visited JS to mark the are better informed.'This pound.' ASSISTANT Willetts and Sheila KERRY COHEN Bingham, all from success of the career is why I am pleased to see Says Craig Culley from Merry Hill JS. guidance scheme. that Sainsbury's has the British Domesticated Ann Widdecombe, jointly developed the Ostrich Association, Parliamentary Under Choices programme with 'Ostrich meat is extremely PRINTING GREENSHIRES PRINT LTD Secretary of State for the Department of healthy - half the fat of Employment, presented Employment, as part of beef but with a similar Dudley's Merry Hill store the Investors in People taste, and extremely low in JS JOURNAL with a plaque comemm- initiative.' cholesterol.' We might yet J SAINSBURY PLC see this flightless bird take STAMFORD HOUSE orating the event on The Choices progr­ STAMFORD STREET November 9. She spoke to amme will be in all off, but only if prices crash LONDON SEl 9LL TEL: 071-921 66G0 staff at the store, one of the branches by May 1995. land first.

OASIS I.D.: 'JS. JOURNAL' most successful branches MPs decide on Sunday

In optimistic mood outside trading Parliament on the day MPs voted, (I to r) Carole On December 8, the House Sutherland, Talbot Heath checkout assistant; Steven of Commons debated the Dann, Coldham's Lane Sunday Trading bill to staff restaurant section reform the 1950 Shops manager, and Avril Poole, Act, and voted for the six Coldham's Lane kiosk hour option sponsored by assistant. the Shopping Hours Reform Council and supported by Sainsbury's. opportunity to lobby their Joint managing director staff up and down the MPs was heartwarming. In David Quarmby commen­ country who have worked one weekend at Wrexham, ted: 'Millions of customers hard and campaigned for 1,000 customers sat in the will be delighted with the this result - well done!' cold store entrance and outcome of the vote. Sainsbury's Group staff wrote letters to their MP People will be able to put a lot of hard work into defending Sunday trading! choose for themselves getting to this stage, and The six full time area whether or not they shop Sunday shopping camp­ coordinators have also done on Sundays. We will not aign manager Nick Green a :great job holding all the see a revolution in retailing also expressed his thanks: strands together. I would like to offer everyone in the or in the British Sunday - 'Since September, staff 'Without such support, Sainsbury's Group, as well as most of the shops that will have attended 83 MPs' MPs would never have open under the new law are "surgeries" and over 56 known how much people all veterans, my best wishes for a open already. As retailers stores have had desks in want to be able to shop on happy Christmas. I hope also that we are pleased that the new their lobbies for customers Sundays. I'm really grate­ law will be clear and easy to write to the local MP. ful to everyone.' you and your families enjoy good health to enforce. Over 143 MPs have visited The bill must still go and happiness in 1994. 'I would like to offer their local store. through a number of stages my congratulations to all 'The response from before it finally becomes David Sainsbury those management and staff and customers to the law next year. GOSH thanks Sainsbury's Staff offer pre-Christmas cheer JS staff swapped their \ 1 I / branches for the Sainsbury's stands at the BBC Good Food Cooking and Kitchen Show at Birmingham's NEC between November 25 and 28.

constant tribute to the The 90,000 visitors to the Left to right on the JS generosity and hard work show were more than the wine stand are Patricia of JS staff. staff are used to on a usual Rhodes from Lincoln, Ruth A corporate donation weekend's trade but they Foster from Fosse Park, IMarion, Bill and Pauline outside the Great Ormond Street of £50,000 was also coped admirably with Simon Taylor from Hospital for Sick Children. Mosborough, Rebecca recognised in a new room pouring out wine samples Pinch from the wine in the Intensive Therapy and handing out recipe Sainsbury's has raised Wishing Well Appeal. department, Darren leaflets. On the wine over £65,000 for the Great Marion Lee, sales Unit, which will help save Rounce from Kimberley Ormond Street Hospital assistant at South Wood­ the lives of children who stand, visitors were able to and Faith Gauld, also from for Children (GOSH) in ford, and Pauline Lewars, have, or are particularly sample JS wines and they the wine department. the last three years and the district manager's secre­ vulnerable to, infectious could also buy food and generosity of staff was tary, accompanied Bill diseases. The new wing wine books on a nearby recognised by the hospital Allen from the SSA to see replaces three obsolete stand which JS shared with last month. part of the Variety Club hospital buildings and BBC Masterchef. JS Home alternated with Masterchef The new clinical wing wing dedicated to JS. A hosted its first operation at economists demonstrating finalists showing off their has just opened thanks to plaque behind the ward's the beginning of Novem­ celebrity TV ad recipes culinary prowess. charity donations to the staff base will be a ber. Geldof and Tinker sold on art market The tenth Contemporary The Journal snapped Bob sponsored the market which Art Society Market Geldof poring over works aims simultaneously to help attracted some famous ranging in price from only unknown artists sell their faces to see and buy works £100 up to £1,750. Dudley works and to attract people by well-known and Sutton, antiques expert who may never before have emerging artists alike. Tinker from BBC's Love- bought original art. In total, joy, was followed by a BBC they spent almost one Late Show film crew as he quarter of a million pounds. agonised over how to spend Explains arts sponsor­ the £500 they had given ship manager Alastair him. Creamer, 'The market had Between November 2 10,000 visitors over that and 7, members of the week: half of those on an public could shop for art at annual pilgrimage to find a the Smith's Galleries beside bargain. The other half, Covent Garden as if in a newcomers who will hope­ supermarket. Sainsbury's fully be making their first Tinker is bewildered by the choice. step into art collecting.' Bob Geldof spotted at the sale. Planting trees at the heart of the country

The traditional countryside wood was created in 1989 amount, by business stan­ is returning to two areas of as a partnership between dards, to achieve a huge the Midlands thanks to Sainsbury's, Rugby Bor­ amount from conserva­ Sainsbury's. ough Council and the tion.' Sir David Attenbor- Warwickshire Wildlife The site has a network ough has thanked the Trust (WWT). On Novem­ of paths through the company for its part in ber 15 it was handed over carefully fostered habitats developing the ten acre to the council, when Sir helping visitors enjoy the nature reserve of Cock David commented, 'What I birds, pondlife, woodland Robin Wood beside the have seen today shows me flora and fauna that have Rugby supermarket. The that it only takes a small settled in the area.

Sir David Attenborough No sign of Robin Hood, Gateway gets underway presents a certificate of but Sherwood Forest is corporate membership from returning to its former the WWT to development glory in Nottinghamshire. division senior manager Two hundred exact David Penniston. genetic copies of 200 year old oaks were planted beside the newly-opened Worksop store on November 27. The saplings are the first planting, conducted as part of National Tree Week, to form part of the Sir Francis IMcWilliams, former Lord Mayor of London, and Forestry Commission's Baroness Brigstock, chair of the Gateway Project Sherwood Initiative. The Fundraising Appeal, accept the cheque from chairman programme aims to fill in David Sainsbury. the gaps in the 100 square When Sainsbury's helped behalf of the company to mile historic forest. set up the new Gateway the Gateway Partnership, Project training and acc­ which is running the ommodation centre for newly-opened complex. homeless people (August/ The money will go September JS Journal) towards the cost of the Gary Biddulph, Worksop they also had in mind training centre, where branch manager, kicked off financial support to keep homeless young people planting at High Grounds the scheme running. will learn lifeskills to help Wood, together with Austin To this end, chairman them sustain jobs and find Brady from the Sherwood David Sainsbury presented accommodation. Initiative (left) and a young a cheque for £100,000 on enthusiast. Personnel decides its purpose Personnel staff came together from branches, area offices, JS head office, Savacentre and Homebase on November 29 and 30 for personnel conferences held at Fanhams Hall.

They were seizing 'an invaluable opportunity to discuss and determine their future role in the comp­ any', as the chairman and plans to offer more of Mike Povall, Central and John Adshead addresses delegates. described it in his opening our staff the choice to Western area personnel (above right) A syndicate group discusses the role of line address on the first day. obtain retail NVQs manager, reports back from managers. The main aim of the (National Vocational syndicate sessions. conferences was to est­ Qualifications), as well as The most manic of super­ ablish how personnel could their role in the comp­ Mr Blobby bounces in stars dropped in at improve the services it any's Total Quality prog­ Beckton and Basildon provides. Delegates dis­ rammes. Savacentres at the end of cussed how they could Delegates heard pres­ November. support line managers in entations from personnel achieving the company's director John Adshead, Mr Blobby, the king of longer term business goals, director of corporate chaos from Noel Edmond's and particularly how they personnel Judith Evans, House Party, dropped in to could help JS to harness and from delegates from the talents and full around the group, who both stores to say a great potential of every member presented case studies of big 'blobby!' to his many of staff. Syndicates dis­ current best practice in JS fans. Children were deligh­ cussed current programmes and the subsidiaries in the ted to see him but the local such as Leadership Thro­ personnel and training photographer he chased ugh Teamwork, Choices, field. around the store may have felt differently.

APPOINTMENTS Chairman addresses

Board moves Women's Farming Union the most effective design and David Salnsbury makes his layout for the foture. speech. STEVE WILUAMS, formerly head of salads and floral, has replaced Stuart as head of fruit buying. JOHN RALSTON, head of vegetable buying, will take ber 11 he explained, 'We at responsibility for salads, and Sainsbury's are totally Steve Williams will integrate committed to doing all we floral buying in the fruit Ivor Hunt Robin Whitbread can to provide our department. customers with the finest IVOR HUNT, departmental after 40 years' service with the Further announcements director of marketing company. He has been the concerning the buying depart­ food at the best possible services, Is being appointed director responsible for grocery ments appeared as the Journal prices. We know that we to tlie board of and non foods since 1986. went to press. These will be can only do so by working J Salnsbury pic with outlined In the next Issue. Chairman David Sains- together with our suppliers responsibility for marketing Shaw's bury confirmed the and enlisting their enthu­ from iVIarch 1994. Central and Western importance of bringing siasm and support.' iVIarketing director GILLIAN BARKER, formerly head of ROBIN WHITBREAD will become bakery buying, and STUART ROD IVIACRAE, former senior consumers closer to JS has had links with the director responsible for iVIiTCHELL, formerly head of fruit management accountant at British farmers and the WFU, made up of the grocery and non foods buying, have transferred to Savacentre, has been growers in his keynote women closely associated division in July 1994. Shaw's marketing and sales promoted to senior manager speech at the Women's with farming, for 12 years. These appointments department, initially they will be and appointed as area services Farming Union (WFU) The organisation helps to working on an important store manager in the Central and anticipate the retirement annual general meeting. promote British food, and from the board of KEITH format project which aims to Western area reporting to Terry campaigns on primary food WoRRALL in December 1994, ensure new Shaw's stores have Wigley. In his address at Glazier's Hall on Novem­ production issues. kWRIULINEl tion of some particularly Chris Leaver, Please send all dona­ SABRE IS THE expensive, slow selling departmental director, tions/stamps/coupons to TIME SAVER confectionery lines public relations, replies: Mrs Harris, 8 Hill Street, mm lalirt seemed to contradict the Your point is a good one Essington, Nr. Wolver­ Barbara Sanchez, clerk, company's previous but I do not think that hampton, Staffordshire, Bournemouth efforts to cut down on taking advertisements is WV112BW. I have been curious as to excess capital tied up. For necessarily the best means why all AIP sheets are not example, at our store, we of communicating what we available on computer received up to nine cases are about on the issues you CHECKOUT screen. I'm sure it would of boxed chocolates priced describe, particularly with IDEAS Iff 00^^ ^P save time if quantities and at £9.49 per unit. When the limited advertising //// amount of decrease or checking the layouts, we budget that we have. Sue Heath, cashier, increase in prices could be are advised to use infills to /^^^/ Rather, we should look Coldharbour Lane, Hayes adjusted completely by a restrict the amount of high to communicate our Do you think it would be program on the system. priced items on display. strengths and purposes possible to introduce %%^^ There seem to be other In future, would it be through a more diverse set yellow bags to put the ft fields that could save time possible to either allocate of communications such as reduced produce in, or on jobs done manually, eg one case of each product the Report and Accounts, have a yellow tag for the till results. Could they be or for branches to order our environmental leaflets. handles of the bag to tmMm^%M\m. totally worked out on the their own supplies? The Sainsbury's Magazine easily recognise reduced system as all the inform­ and by the customer's own items? ation is fed into the Eddie Ricketts, director experience of what we The other point I wish equipment? of branch merchandising stand for in terms of to make is that working at and store planning, integrity and social a larger store, we do not replies: Bob Hammersley, ISD responsibility. have the facility to wrap Christmas display layouts replies: china up for our are produced showing a We agree! With the new customers. Some tissue capacity for each line and SABRE system, AIP adjust­ STAMP OUT paper would be very the buyers are advised of ments are automatic. Till DISEASE helpful. results are calculated for this. It is their job to ensure that the initial you by the new ICL5 Eileen Harris, veteran order is based on this Dennis O'Sullivan, branch scanning software. I am a former higher grade layout. operations, replies: Every year, we invest a four assistant on health and Thank you for your We can only assume considerable sum in new beauty having worked at suggestion on handling that an error was made on computer systems to Perton branch for ten years reduced produce items. this occasion which will be improve efficiency. There from its opening day. In Our current policy when followed up. are so many good ideas for November 1991 I had to overstocked is to clear new systems that it takes retire early at the age of 53 loose produce with a time to build them and WHAT DO WE because I was diagnosed system reduction, and bar- install them in every HAVE TO OFFER? after many tests as having a coded commodities with a branch. rare disease called sclero­ yellow 'reduced item' T •Mark Groom, derma and also Raynauds, bar label positioned over senior deputy manager, for which there is no cure. the original bar code.

6 would be very difficult to Many people in the doubt that their actions make such material country think that, because gave the patient a chance available at the checkouts the shops are open, the of survival she would due to space restrictions. law has already been otherwise not have had. We will obviously keep the changed. Unless these Unfortunately, the patient situation under review. people realise that the vote died a short time later in has still to happen and hospital but the training they make their views your staff had received and WHERE IS THIS known directly to their put into practice gave the ROAD LEADING? Members of Parliament, ambulance service and the we could finish up with a hospital staff a patient with Mike Matthews and Ian law that is even more a good chance.' Finlayson, Blackfriars restrictive than the 1950 There are a number of Shops Act. That is why the To Maidenhead from employees in the company Shopping Hours Reform Maxine Frazer-Reid who feel that reasoned Council deliberately chose When my two year old debate and respect for a popular style of news­ daughter dropped a jar of principles have been paper for addressing the jam at the checkout, submerged in the rush to public. It was distributed without any hesitation the usher in the age of seven very widely indeed and not checkout assistant called day trading. In particular, just within JS. Although it for a) someone to clear up the newspaper circulated was in tabloid form, I the mess, and b) someone on behalf of the Sunday cannot accept that it was to check my little girl who trading campaign resorted 'the most disgraceful kind was rubbing her eye - had to the most disgraceful of coarse journalism'. a piece of glass hit her? kind of coarse journalism, Many thousands of people Within a couple of minutes quite unworthy of the high have responded to its call - the mess was cleared up, principles of JS. If there is so obviously they didn't the customer services lady a good case for Sunday think so either. had appeared and so had a trading, it can be made Finally, a comment first aider (Georgina Hills), with fair and solid about voluntary working. who whisked my daughter argument. Both the chairman David away to wash her eye. My There is another aspect Sainsbury and joint trolley, loaded with (paid to the issue, however; managing director David for) shopping was guarded while JS rightly insists that Quarmby have consistently during this period. The no-one should be forced stated the company's following day, I received a into Sunday work, and general acceptance, or it Inquiry into the Shops Act, commitment to voluntary call from the store to see wish this to be enshrined will not be kept or which took evidence from policy on Sunday working; how my little girl was - in law, experience in other enforced. But is it self- all interested parties. Its we will not discriminate incidentally she was fine areas has shown that such evident that the ability to report in favour of Sunday against people who choose and there had been no 'conscience clauses' do shop or work at any time opening, but with recomm­ not to work on Sundays; damage caused. not work. Even today, will make us any happier, endations for worker those who do work on I cannot commend this [October] with Sunday or even any richer? protection, was over­ Sunday will continue to team highly enough. trading still illegal, there Evidence through the whelmingly endorsed by receive a substantial have been reports of ages would seem to Parliament in 1985. This premium. pressure being applied in indicate that rest one day in would have given the subtle and not-so-subtle seven is just what we need! public in England and ways to work or be fired. Far from being kill-joys Wales the same freedom to CUSTOMER While, hopefully, JS and wishing to deprive the shop on Sunday that LETTERS (CONTINUED ON PAGE 35) would honour such provi­ public of pleasure, we already existed in sions, others will not, and believe that far more would Scotland. To Farlington from Jean will merely use revision of be lost than gained; could In the country at large, Brown the law as a stepping stone it be that they have been opinion polls have consis­ 'A happy staff reflects the to total deregulation, persuaded by pressure tently shown that two- management and I would without the fuss or con­ groups to clamour for thirds of the population say you run a good ship science. It will undoubt­ something that will turn to want the opportunity to Mr Pratley - thank you. I edly be 'the thin end of the ashes when they have it? shop on Sunday. Given might add that I have wedge', and immediately that opportunity, many converted all of my there would be pressure for Nigel Matthews, group millions actually take it - Waitrose friends to the seven day working in secretary, replies: and for retailers that company I have happily offices and other areas. Thank you for your surely is 'fair and solid shopped at for 34 years.' LETTERS ARE We need to think much contribution to the Sunday argument'. WELCOMED AND harder about where this shopping debate. I respect The country needs a To Northfield from West SHOULD BE SENT road is going before we set your views, but think it is new law that recognises Midlands Ambulance THROUGH THE out upon it. quite wrong to suggest that the changes that have Service following an INTERNAL POST TO Of course we acknow­ JS is trying to rush things taken place in society since incident in which Carol THE EDITOR, ledge the anomalies and or that there has not been 1950. The new law must Clayton and Ann CoUey JS JOURNAL, 10TH inconsistencies in the any 'reasoned debate'. meet the demands of gave first aid to a woman FLOOR, DRURY current situation, and Indeed, reasoned debate customers, accommodate who had a cardiac arrest in HOUSE, OR BY i recognise that changes about Sunday shopping has the needs of staff and be store. 'I should like to ROYAL MAIL TO must be made. We also been going on for years. In fair and easy to enforce. commend your staff for THE ADDRESS ON acknowledge that any law 1983 the Government set The reform JS is support­ their presence of mind and PAGE TWO. must be one which has up a Special Committee of ing will meet these aims. initiative. There is no SUPERMARKET HOMEBASE

MARKET HARBOROUGH HAMPDEN PARK HEMEL HEMPSTEAD EASTBOURNE Opening date: October 19, 1993 Opening date: October 26,1993 Opening date: November 5, 1993

Address: St Mary's Place, Market Address: Broadwater Way, Address: Apsley Mills Retail Park, Harborough, Leicestershire Eastbourne, East Sussex London Road, Hemel Hempstead

Opened by: Joint managing director Opened by: Chairman Opened by: Chairman and David Quarmby David Sainsbury managing director, Dino Adriano

Branch manager: Jim Lavin Brancli manager: Peter Haward Branch manager: Gwynne Lewis

Project manager: Mil

Staff: 240 (211 new jobs) Staff: 368 (236 new jobs) Staff: 53 (44 new jobs)

Sales area: 22,100 sq ft Sales area: 34,596 sq ft Sales area: 34,650 sq ft

Car park: 465 spaces Car park: 580 spaces Car park: 393 shared MARKET HARBOROUGH

Appropriately for a JS in Marl

Richard Shakeshaft helps a mother secure her baby into her trolley. The settling room in the middle of the car park.

Daniel lllet, 17 year-old part-time supermarket assistant, reports on what it is iike to be a rookie at one of the smallest stores opened this year:

7 heard some people comp­ aring JS staff training to army basic training - at times I thought it was harder! But it was worth it because Sains- bury's have prepared the Market Harborough staff for everything. This was not at all Daniel in his new uniform like my old job where it was more a case of "This is the till, see you later"! 'The opening day came and there seemed to be more people than at a royal wedding - supermarket life is very hectic. My workmates are also surprisingly understanding, even when you accidentally keep a set of the branch's keys overnight!' HEMEL HEMPSTEAD

The new Homebase in the Apsley Mills development opened with a bang on Guy Fawkes day setting YET another opening day tak­ ings record (the previous three Homebase openings have each set new records). It is also the first DIY building to be awarded a new environment friendly design award. Peter Manager Gwynne Lewis. Ibbotson, Sainsbury's director of construction and engineering, announced the new scheme ten days after the opening. The award shows that the design of Hemel Hempstead Homebase has successfully minimised environmental impacts on the global, local and immediate environment. BREEAM (Building Research Establishment's Environmental Assessment Method) originally applied to offices, was expanded to assess supermarkets and now includes the likes of DIY stores.

Karen Townsend used to work behind a bar before starting at Homebase. 'You liave to deal witii customers in mucli tlie same sort of way as on tlie cliecl(outs,' stie says.

Andy Bullen (left), senior assistant, and Nigel Foster, extra choice supervisor, show how the new style board cutting counters are not only smarter but more practical. The simple addition of a vertical slit in the counter makes it easy for customers to pass through boards for cutting. HAMPDEN PARK, EASTBOURNE

'It was pretty hectic in here Even regular customers needed a little help from on opening day', says senior Tom Spencer with the deputy manager Neil Kinner, choices offered in a large 'our coffee shop broke the new store. area takings record. And we saw a lot a familiar faces from the old store, even regulars who had come back to us again [a new Tesco recently opened near the old store]. The whole day went like clockwork - I almost wish something out of the ordin­ ary had happened to make more of a story for you!'

Who is more pleased with the opening, manager Peter Haward or his customers?

Russell Owen, warehouse assistant, knows that it is not just the shopfloor staff that go to work on a smile. SUPERMARKET

CANLEY The new Canley store has just landed in Coventry. You would be forgiven for mis­ taking the rounded glowing store for a UFO as you drove along the A45 in the evening. The dramatic design actually harks back to the aero­ nautical history of the site which was formerly occupied by The Standard Motor Company, one time manufact­ urer of biplanes. The factory, which closed in 1980, Address: 330 Fletchamstead produced classic fighters like Highway, Canley, Coventry, West the Sopwith Pup in the First Midlands World War, the De Havilland Opened by: Ciiairman David Pauline Gray, food Mosquito during the Second and store safety Sainsbury officer, makes World War and Triumph cars Branch manager: David Ciarl

Sales area: 31,905 sq ft

Car park: 656 spaces

The aerofoil-shaped petrol station roof and store canopy are steel framed structures, lined beneath with a PVC mesh and lit from inside.

The chairman makes the first customers feel special. Inspiration for the store's design - one of the bi-planes built at Canley. SUPERMARKET extension LOCKSBOTTOM Locksbottom originally opened in 1981 and has undergone a Reopened: October 21,1993 comprehensive re-build over the last nine months. The new store welcomed its regular customers on October 21, having had more than a facelift. Selling space has increased by a third to 32,000 sq ft, the car park has doubled in size to 600 spaces and there are new members of staff, bringing the total to 400. Manager Richard Smith says, 'Difficult as it has been working with the builders around for so long while the store was still trading, it has been worth it: our customers have a greatly improved quality of shopping and all the staff get a new store without having to move!'

10 Why are nny shares Shrinking?

With more than 35,000 staff holding shares either directly or through the profit sharing scheme, it is not surprising there has been a great deal of interest in the way the JS share price has zig-zagged in the last year.

The JS Journal went in 28%, Tesco by 20% and search of answers to some ANALYSTS Argyll by 27%, although of your concerns and spoke PERfOUHANce ABOVE Sainsbury's share price still to Tony Shiret, former EWCC1AT10M stands on a higher multiple analyst in Sainsbury's of earnings than the other financial appraisal two which shows that department and business investors have more news writer for the JS confidence in Sainsbury's Journal. Tony Is now a prospects. financial analyst with Argyll's latest half year stockbrokers Barclays de results failed to please the Zoete Wedd, covering the market. stores sector. He advises pension funds and other institutional Investors rather JOURNAL: is the JS share than private individuals. We price going to recover? caught up with him the day TONY: I think it will. The after the budget. downward move in food shares has been very sharp. The market tends to overreact so we may see a JS JOURNAL: The stock modest upturn. But it will market, which has been depend upon the general very volatile, now seems to economic climate and how be storming ahead but JS Sainsbury's performs. If the shares this year have gone JOURNAL: What sort of investors feel that food meant that many Essentials programme from a high of £5.80 to a question marks? companies will not grow companies in sectors which generates a lot of extra low of £3.65 and are now at TONY: Principally, they are profits as quickly in the are now performing well sales, and the post Christ­ £4.09. What is going on? worried about the increase future, as they have in the stood no real chance of mas trading statement is TONY SHIRET: The stock in price competition in the past. The Sainsbury's improving profitability as good, analysts may increase market is going up because food retail industry and the Essential for the essentials fast as now seems their profit forecasts for JS. tlie economy is recovering. effect that is likely to have campaign is seen as an possible. Food retailers, This should allow investor Interest rates iiave fallen on their profits in the future. adjustment to a general level however, were very attrac­ confidence to rebuild. and that generally tends to All this talk about discount­ of lower prices. I realise this tive in that sort of market make shares more attractive ers and warehouse clubs is expected to generate because of the stability of JOURNAL: So, what should than other investments. But, has worried the City and higher sales volume but their sales through the we do with our JS shares for several reasons, the food has had an effect on analysts are uncertain how recession. With the now? retail sector is not sharing in investors. There are also much extra sales to build recession behind us and TONY: I personally wouldn't this success. Firstly, food worries that market into their profit forecast. the recovery now building, sell them and I think they will shares performed very well saturation (i.e. too many market sentiment has recover steadily. Shares last year, better than the supermarkets), which has JOURNAL: Why did the changed very rapidly and should be regarded as a long rest of the market. After all, been talked about for a share price move so quickly investors have looked at term investment, not a short people still need to eat in a number of years, is now last year? other sectors. term measure. With low recession. But with other closer to becoming a reality TONY: You have to look at interest rates elsewhere, the companies now recovering, and that may affect profits the overall economic JOURNAL: Are all the major dividend on JS shares makes investors are being attracted and property values. environment. People UK supermarket theQi relatively attractive into other sectors, and generally have probably companies experiencing compared with having the reducing their investment in JOURNAL: But JS is a already forgotten that the UK the same fall In share money in the bank. But, as food. This has affected the company with an excellent came out of the European price? we have seen, shares can go price. Secondly, there have track record. Exchange Rate Mechanism TONY: By and large, yes. down as well as up. been certain question marks TONY: Yes, but the share in September 1992. That Certainly the top three - Certainly, those who have over the food retailing sector price is based on future allowed interest rates to fall Sainsbury's, Tesco and applied for the latest SAYE itself which have worried profit expectation rather quite dramatically. Before Argyll. Since January 1, offer at £3.01p should be on investors. than results achieved. Many that, high interest rates Sainsbury's has fallen by to a good thing.

All Sainsbury's petrol Sainsbury's is contributing Director of scientific Sainsbury's is Supermar­ Minister Tim Eggar to join stations now offer petrol £116,000 towards a major services Dr Geoff Spriegel, ket of the Year, according his new Energy Advisory with added detergents. research project into the who will act as coordinator to the authors of a major Panel. The Panel was set up These additives comply links between diet and between the company and new wine book. Anthony following the Coal Review with the recent recomm­ Osteoporosis. A similar the Dunn Nutrition Centre, Rose and Tim Atkin, White Paper to advise on endations of major motor amount is being provided said, 'Osteoporosis pres­ authors of Grapevine, the information to be manufacturers to help the by the Medical Research ents a major challenge to singled out Sainsbury's contained in the Govern­ running of increasingly Council. medical research, but we wine team for 'the massive ment's annual Energy complex modern engines. Osteoporosis is a believe this programme improvements in the last Report. The report will On November 25, all 130 crippling disease affecting can help to find the key to 12 months, reclaiming pole provide a wide range of Group petrol stations older women. The bone one of its main causes and position in the high street.' energy information relevant began selling detergent- fractures that accompany in doing so improve the • to business and investment enhanced fuel at seven per the disease result in quality of life for Construction and engineer­ decisions and the first cent below the national disability and pain and can thousands of potential ing director Peter Ibbotson report will appear in mid average price. • be life-threatening. sufferers.' • has been chosen by Energy 1994. •

11 How to build your own

I1C5 % #5

Every month, the Journal tells you all about the latest store openings, but have you ever wondered how the stores get there in the first place?

Jv'^J^ The supermarket represents one of the success stories of the British construction industry. The average JS store turns over many hundreds of thousands of pounds each week and every day it is closed is a day not serving customers: time truly is money. Sainsbury's has developed one of the most efficient systems to create, in the shortest time, a high quality environment for shopping. Less than a year after planning SE•w-^^r. permission is granted by the council, a fully functioning Sainsbury store can emerge from a muddy site, as our picture story at North Cheam shows.

^J January 1993 and metres Into the ground at the hundreds of tonnes of earth end nearest to local houses so have been removed from the that their views are site. Some of the topsoil is undisturbed. The big hole in retained nearby to be used In the foreground is to house the the landscaping when the lift for evacuating people from store nears completion. The the domestic area in case of store has been sunk three emergency.

STAfeSY #••".•!"<-% a "•ri.r* '/f^/^f The general office as you have never seen it before! There is no glass in the window - this is one of the last parts of the building to be installed since they break easily during the phases of heavy building.

July, the store is beginning to take on a recognisable shape. North Cheam was an exceptional case where the new store was built directly beside the old store and the two supermarkets overlapped: the new store gobbled up a substantial portion of the car park while the old store continued trading. When the new store opened, the old one was closed, razed to the i ground and the car park extended onto the site. E9 By May, the whole building has been made watertight. This picture Is taken six feet above the sales

area on a temporary platform The ducts for known as 'birdcage electrical cables in the 1 scaffolding'. This allows easier staff restaurant are access to install such fittings filled. as these air conditioning ducts in the ceiling. Meanwhile, in the darkness below, engineers work on services recessed into the floor.

^M The walls are built in two layers: bricks outside and breeze blocks inside. Between them is a cavity which not only provides insulation but also waterproofing. Since the 95,000 bricks in the walls of the store are actually porous, any rain that soaks through from the outside, runs down the inside, between the two layers, leaving the internal walls dry.

The concrete floor is laid in the bulk store area in April. The concrete is pumped down the hose and comes out like a I preparations are thick soup, setting hard after made on the sales area in July >J three hours. The whole to receive all the cold cabinets building uses 4,600 cubic and shelves. Here, the copper D metres of concrete. pipes for carrying the Q 05' refrigerant are assembled. i 13 •^mim L. Ho\A^ •ikl^our own M 1231 i JTTET ^^^ ^m m (continued) August 12 - the welding on the exterior canopy is u f^f completed. ^| O^

5 1 1 (27!

1 (28) 1^

The freezer cabinets glow eerily beneath the dust covers. 'Handover', when the retail division officially takes over control from the development division. Is only two weeks away. By then, all major construction work should be finished and the mammoth job of filling the shelves and m Installing the computers r'.- begins.

GATION

The management tean from the old store see wheie they will be working In four week's time. Most are i« amazed how big the store Is and wonder how it will be finished In time.

Opening day, September 14 - the store opens on schedule, nine months after the first hole was made In the ground.

I ./

14 In this Christmas issue, we present our second special feature on the Group's subsidiaries. With apologies to Charles Dickens, we conjure up the spirit of his Christmas Carol to travel backwards and forwards in time at Savacentre.

'The largest single storey hypermarket in from the M4. Although it relocated to the UK is spreading its wings over larger premises in Wokingham in 1981 and Washington town centre', proclaimed the the numbers have been swollen by the need JS Journal m November 1977 as the first for whole new buying teams, head office Savacentre opened. remains a trim outfit. Savacentre's first director and general The Sainsbury/ BhS partnership needed manager, Tim Grinnell, said of the large catchment areas for its j»^ hypermarket operation: 'It is the logical new enterprise. Washington, progression of retailing and quite the most a few miles south of efficient in reducing distribution costs. Newcastle-upon-Tyne and High volume sales - based on giving west of Sunderland, prov­ unbeatable value for money - combined ided one million potential with relatively small profit margins, customers. Such densely produce a healthy return on capital. It populated areas were not must be a happy recipe for to be found on every success that makes money street corner, but Sava­ by saving people money.' centre had its sights Sainsbury's and BhS on a few prime loc­ came together in the mid ations. Hempstead 70s to compete with the in Kent opened just one stop shopping concept 11 months after Washington, made popular in France and Basildon opened less than two years later in brought to the UK by March 1980, with Oldbury following just Carrefour. In fact, Tim six months later, and Calcot joined them in Grinnell himself was September 1981. Within four years, the recruited from one of company was five hypermarkets strong. Carrefour's most successful hypermarkets at In the next 12 years to the opening of Southampton. Beckton in East London, Savacentre From the beginning, Savacentre doubled its number of stores and extended adopted an independent stance. To quote and refurbished its earlier stores. In 1989, from the Journal again: 'Those who work Sainsbury's bought out BhS's share of the for the new company are determined that it partnership and Savacentre began phasing should be seen as a company in its own out BhS products from its stores. Then right, and not as an infant at the mercy of began the age of Lifestyle, the Sainsbury's its two parent companies.' range of clothing. Lifestyle shapes the spirit Well, the more things of Savacentre present, so let us turn the page change, the more they stay from the past into the here and now. the same! In the early days, Savacentres were run as self-contained units by the store's manage­ ment. Non-food lines were all BhS label sourced by the BhS central buyers. Much of the food was Sainsbury's, supplied direct to the stores rather than through the Sainsbury's distribution system. The department managers were responsible for ordering and, to a certain extent, merchandising. Head office was a 'centre team' of a handful of people based in a converted house in Theale, just a couple of minutes 'T& spirit of LIFESTYLE Beckton was the first Savacentre to open with the complete Lifestyle range which, over five years, has replaced the BhS }^ Savacentre range of clothing. Five years ago, Savacentre appeared in autumn 1991 had no buying teams on and were very successful, present. . . clothing. Knowing that the giving us confidence. Our partnership with BhS would schedule was to replace the end, a team was built up to BhS clothing range comp­ develop the Lifestyle range. letely by January 1994; in what is the spirit of Stephen Sunnucks, the fact, we had achieved that by Savacentre, we ask Tom director in charge of non- September 1993.' Vyner, chairman of foods, looked around for 'Basically, our policy was Savacentre and deputy talented people in the to provide Sainsbury's quality chairman of Sainsbury's: clothing field: 'We were at BhS prices. We looked at 'A small team driving a looking for experienced the good BhS sellers, re­ dynamic business. Every­ people who wanted a chall­ searched our customers and enge and the chance to start endeavoured to accommodate Savacentre chairman one mucks in together. from scratch, people who, Tom Vyner. We're extremely succ­ the busy mum and her recognising the opportunities essful and very proud. family. Quality is extremely available with Sainsbury's Look to Beckton' he says 'It's leading the way.' Beckton important to us and the resources, could make things opened on October 19 this year and is more compact at quality control department of happen.' The team members' 75,000 sq ft than London Colney or Merton at 120,000 three under Jim Leung is former companies include sq ft and 110,000 sq ft respectively. It incorporates many about to expand to four.' JS, Debenhams, Sockshop, new ideas including single line gondola ends in the ft)od M&S and BhS among area, tandem checkouts, upright freezers and lots of new others. Stephen: 'The first design features. Following its incredible success, many of items we bought were shoes the experimental ideas seen at Beckton have been adopted and casualwear. They % by the other stores.

Many people associate Sava­ liaison with JS buyers and it FOOD centre with clothes but the helps having been one myself, MARKETING core of the business is food. but we're known as traders We spoke to Roger Allford, because our job is as much to manager, non perishables, in do with selling as buying. JS, SAINSBURYS food, to discover what makes as the centre of excellence for MIXED CRISPS Savacentre's food operation food, acts as a supplier to us different from JS. and we adapt that food 'BasicaUy, we take the JS element to the hypermarket range of products and run environment. Our style our own promotional prog­ involves a bit more ramme on top, and there are razamatazz. Promotion is lines exclusive to Savacentre very important here.' such as four packs of Sains­ bury's beans, 'pub' boxes of 36 packets of crisps and No, not the marketing department; just one of the promotions they family packs of meat, as well organised for the opening of Beclcton. as regional products like local 'It's like marketing ten research and even design. more. beers. separate companies', says Mike tells us what the 'When the Thunderbird 'This company is almost Savacentre's marketing mana­ spirit of Savacentre means to characters appeared in store we a microcosm of JS. Our size ger Mike Berger-North. him: 'We're aiming at the had children arriving in their means we can move very mti^il-"!,- 'Because of the way our stores family group with kids in the own Thunderbird costumes, quickly on ideas making us are spread across the country, car. Our early slogan was and mums with cameras. It's all h^tft^ an ideal testing ground. every promotion we under­ 'more like an outing than about shopping being more 'Numerous ideas trialled take is regional.' That involves shopping.' Savacentre takes fun.' here have been adopted by ten sets of local radio stations, that idea and doesn't just run Savacentre has the space JS: hot chicken was develop­ newspapers and events. with it, it does a Linford and customer numbers to make ed in conjunction with The department is Christie with it. demonstrations particularly Savacentre, JS now stocks another example of Sava­ The highlights of the worthwhile. They work with Max Factor make up, and we centre's 'small but perfectly year are the family fortnights suppliers as well as JS demon­ are currently trialling upright formed' administration: 13 at Easter and October half strators, taking 'any oppor­ freezers. There seems to be a people working in one room term, with children's enter­ tunity to do something to create growing interchange of look after advertising, point of tainment, cartoon characters, interest for customers or the people and ideas between JS sale material, sales promotion raffles and competitions, media. Often it means free and Savacentre and I think activities and public relations, demonstrations, bouncy publicity, and we that's very healthy. including customer relations. castles outside, sometimes are seen as a 'My job involves a lot of It also gets involved in market even carousels and much friendly face.' * % Quality is at the heart of the major campaign active in every part of Savacentre - Improvement Through Teamwork (ITT). Says Nikki Rolfe who has co-ordinated the initiative for the past six months, 'ITT encourages everyone to work together as a team continually to improve the business. 'Total Quality principles were adopted by the senior team a year ago and they applied the name ITT. The team looked at how ITT could help to build on the company's success and they formulated Mission and Vision statements. We then researched customers, comp­ etitors and staff to identify the company's strengths and weaknesses.' A further 130 managers from stores and head office attended workshops over a six month period. They learned all about ITT and analysed research findings, interpreting The Mission and Vision state­ ments in practical ways. The next step was to launch project groups con­ centrating on identified problem areas chosen by store directors. For example, Merton tackled high levels of shelf edge label price errors. The ITT word is now being spread to all 8,000 members of staff As Nikki says, 'ITT is a journey not a destination. Pickfords Travel opened at There is no end because there London Colney this is always something we can summer. improve.'

Concessions are a thriving 'We give priority to part of the Savacentre companies operating as operation and one which has pharmacists, dry cleaners, expanded impressively in the heel repair/key bars, photo past five years from ten processing, hairdressing, Most stores have a grotto with outlets to more than 65 in building societies and travel Father Christmas. There is a eight stores. (Edinburgh and agencies.' small entrance fee which is Washington are the smaller Customer restaurants are donated straight to charity and every child receives a free gift. stores without concessions.) all branded as The Eating Pictured are: London Colney's Lionel Griddle has Place. Lionel's priority here is regular Father Christmas, Bill responsibility for concess­ offering value for money and Northwood, with general assist­ ions as well as for staff and creating interest. 'We're very ants and part time elves Karen customer restaurants: 'Our active promotionally with Robertson and Alison Ritchie and such things as special offers aggressive expansion in this young visitors to the grotto. area has not only improved on children's meals in the customers' perception of school holidays. Savacentre with the add­ 'We introduced an all itional facilities concessions day brunch at £1.99 and find offer, but they have made a it now accounts for f '/4 significant contribution to million of trade over the the company's profitability. year.' A DAY IN THE LIFE OF

ALAN BIRBECK Store director

One of Alan's first discussions of the morning is with senior baker Paui Detheridge. Profile: * Alan Birbeck joined Savacentre in Juiy 1979 from Carrefour. " I live about six miles without our needing to Became fresh foods manager, Basiidon, on away but it's a quick reduce it further. You can opening in March 1980. journey at 7.00am when I always trade yourself out of a » Deputy store director at Hempstead briefly drive in. The first thing I do situation in this way. before joining Oldbury. is walk the warehouses, back I go through the same dock and sales floor. Our routine in non-foods. I * Appointed store director Oldbury in April 1984 bakers, butchers, deli, check any problems from the - Staff numbers (including part-timers): 700. provisions, produce and previous day to see if our grocery management are all solutions worked. I check by first in; I talk to them as I eye, but the actual figures are walk around. I want to available in my morning know what happened over­ meeting at 9.00am, half an night, what problems we hour after the store opens. could have, like late deliv­ Before the meeting, I pick up eries on perishables or a four or five newspapers to quality rejection on prod­ check for news which could uce. We're already making affect trade; motorways being decisions and I'm getting a closed for instance. I read feel for the day. my post and sort out point of I familiarise myself with sale which has arrived from any new promotions; do they Wokingham. My secretary. have enough impact? Some­ Pearl, arrives at 8.30am and times I change them around. she distributes my post with I look at the store as a notes to the various mana­ customer and a trader. Is the gers. offer right? Are we promo­ The morning meeting is ting soup when it's glorious attended by the store duty outside? manager and the depart­ By this time, I've mental managers. They are established what stock levels all store managers by rota, are like. Say there's a special and when on duty they run offer on middle bacon but, the store. In a way I just because streaky bacon is also oversee it. reduced, we are in danger of At the meeting we discuss being left with our overstock; the previous day's trade and we move the middle to an agree staff movements to end display and it sells where they are most needed.

BASILDON MERTON Part of tfie Eastgate Centre Opened: February 28, 1989 Opened: March 18, 1980 Sales area: 109,273 sq ft Sales area: 73,407 sq ft Checkouts: 55 Checkouts: 41 LONDON COLNEY OLDBURY Opened: March 13, 1990 Opened: October 14, 1980 Sales area: 120,916 sq ft Sales area: 69,008 sq ft Checkouts: 50 Checkouts: 40 SHEFFIELD GALOOT Part of Meadowhall Centre Opened: September 8, 1981 Opened: September 2, 1990 Sales area: 102,700 sq ft Sales area: 104,257 sq ft Checkouts: 54 Checkouts: 50

WASHINGTON HEMPSTEAD EDINBURGH BECKTON Opened: November 15, 1977 Part of Hempstead Valley Centre Part of Cameron Toll Centre Opened: October 19, 1993 Sales area:77,729 sq ft Opened: October 17, 1978 Opened: October 2, 1984 Sales area: 75,000 sq ft Cfieckouts: 40 Sales area: 72,750 sq ft Sales area: 67,400 sq ft Checkouts: 47 M Checkouts: 48 Checkouts: 45 18 It is 9.00am and time for Alan to chair the morning managers' meeting.

Alan checks out a promotional display in the ladieswear section with Helen Burton, textiles manager.

There are reminders about they change shifts. If there is have seen off the competi­ special events and anything a health and safety meeting tion. else that needs to be it's held at 2.30pm. I'm the Most nights I leave at communicated. chairman with full 6.30pm. Before I go, I talk After the meeting I responsibility for health and to the duty manager and dictate any letters I need to safety matters throughout the leave him in charge. The send off and by 10.30am I store. There's new legislation store closes at eight - nine on have succeeded in putting all coming in, new VDU guide­ a Friday. my work on other people's lines and lifting techniques. The best part of my job desks! Then I'm off again on We go through the normal is the challenge of managing walkabout. Any improve­ safety checks and arrange for a store this size and looking ment on 7.00am? new starters to be trained. after customers. There's a I like to get a response on There are constant great sense of achievement new products, particularly in comings and goings through­ when you get everything textiles, from staff and out the day - my door is open you're aiming for - staff and customers. The customers unless I'm in a meeting. I customer satisfaction, and a know me and they soon tell also catch up on our loca profit as well! I'm most me if there's anything wrong. schools. My training manager proud of the spirit in this When the Lifestyle products Chris Wall keeps me store and the commitment I were phased in, it was a informed. We really are a get from the team. major change for customers. community store. You could They trusted us and checked almost say Oldbury is out the quality, then came Savacentre. When we opened, back for more. Sales have Oldbury was at the height of a increased every year. The recession. Factories were range definitely suits our closing and there was 17 per customers. I have a fussy 16 cent unemployment. People year old daughter who buys were having to change their her leggings and tops here. lives. Many of them came to We must be doing something work here. Now we have 165 right. people with ten years' service or more. After lunch, our priority is to prepare the store for its Our customers are 'second opening' at 5.00pm. extremely loyal. Quite a That's when the evening number of stores have opened trade begins. I see all the around us but, with the help members of management as of loyalty promotions, we «WORKSTYLE

By June 1994, all staff in The uniforms, intro­ 'T& spirit a Savacentre stores should be duced at Beckton, were kitted out in the new Work- devised by a project group style uniforms. under John Spence, retail Savacentre personnel manager, as. part of the Improve­ ment Through Team­ jutiire . . . work (ITT) process.

r Beckton's Joanne Tuffin in the new general assistant's uniform. Says managing director IVlike Broomfield: 'After a relatively slow start in our history, Savacentre has now developed a formula which will accelerate the expan­ sion of the business over the next five years. 'We have no fixed Chris Dadzie shows date for the 11th off the security Sayacentre; we are Managing director Mike officers' uniform. Broomfield. looking at various options. But by the end of 1995, we should have 12 stores open.'

'We're really excited about special interest and children's further help customers, we POWERZONE ^ what we're doing.' says Paul videos. We have recently now display an enhanced Bailey. 'It's called Power- commissioned detailed range of back catalogue CDs zone.' market research to identify and tapes in alphabetical Intriguing. Paul takes us even further what our order with re-designed through the warren-like customers want. Powerzone shelf-edge labell­ offices at Wokingham to the As for displaying the ing. home and leisure department range, 'We wanted to create Customer loyalty is headed by the ebuUiant Eric more excitement and to help something else Paul Bailey Watts. Paul, formerly of JS, the customer find what they and the electrical team are and now manager of home are looking for easily. We working on. 'We have started *^^ and leisure under Eric, has needed to get away from the regular special offers to long supermarket wall of encourage repeat and mult­ OSS, Russell been organising the project inee buyer, and Paul to put more power into the product, so we have section­ iple purchases reinforcing the leck out visuals for audio/video zone which sells ed each product area and message that we are in tune Powerzone. compact discs and pre­ developed a dedicated area with the beat in the music recorded audio and video for Disney products in business.' tapes: 'The aim is to create conjunction with Disney. To More power to their zone! product zones that focus our offer to the customer while keeping up to date with the music industry of the 90s, creating interest and increas­ ing sales.' David Ross, buyer in electrical, took us through the changes: 'We wanted to find a way of being able to stock a larger range, includ­ ing more back catalogue CDs and tapes with a focus on

The video display at Calcot, before (inset) and after the Powferzone effect GREEN SCENE

CLEARLY GREENER BOTTLE

Sainsbury's is the first supermarket to introduce a own brand Bianco Di Verona in clear and green clear wine bottle to increase the amount of glass bottles, side by side, in 76 stores. Customers can recycling. Wine drinkers are such conscientious then make up their minds whether they want to be recyclers of glass that they are causing problems in green by buying clear, or clearly ungreen by buying the glass recycling industry: wine comes in green! The hope is to persuade manufacturers to use predominantly green bottles and almost three clear glass more often. quarters of the requirement for UK green glass Continental manufacturers have a traditional production is currently met by recycled affection for green glass, some arguing it bottles. In a few years, people will be filters light and improves keeping qualities. returning more green glass than the JS organised research which has shown manufacturers need. All good news. Mean- that the move to clear glass has no detri­ ^^H while, only 16 per cent of c/ear glass uses mental effects on wine. After all, the recycled bottles. bottles are kept in dark cellars or boxes for JS is experimenting with offering most of their lives.

DID YOU KNOW. SAINSBURY'S SAINSBURY'! Since the first Homebase opened, over 50 million recycled carrier bags have BIANCO Dl been used by customers. BIANCO E VERONA Beckton Savacentre used 84,398 shrubs in its landscaping. VINO DA TAVOLA DELLA VERONA PROVINCIA DI VERONA A tap leaking at one drop per second wastes 40,000 litres of water per year. VINO DA TAVOLA DEL PROVINCIA DI VERO^ Produce of Italy One gallon of oil is enough to pollute one million gallons of water. Produce of Italy ALCOHOL 10.5 % BY VOLUME 75 d ^ 8«.l«l in luiy i,„ 1 Sainsfacr, |* «»"'"''Sf ^i^COHOL 10.5 % BY VOLUME 75 London StI kl UK by AVft S.p A- io«' "' Bo!!led ir Dave Littler, building services l-'>ndnn VvfFS.p,AS.~«'*' 1 principal engineer, (far right) receives the award from Gareth International Pritchard, president of the rescue Institution of Lighting Engineers (far left). In the 'i^l centre is a representative from =t lit the light manufacturer. it f if"

•-«•

Sainsbury's has picked up Cor pork lights dipped Desk an award in America 'in in glory jockeys top recognition of exemplary Birds like them, stargazers like them, naturalists like the green efforts to protect the them and now lighting engineers like them. The subject chart ozone layer'. Shaw's, the of their affections is JS's new environmentally friendly The retail division has regularly proven how company's US subsidiary, car park lighting, which received a Highly Commended environmentally friendly are our supermarkets - now also picked up an award. award at Lightex 93. head office has been declared the greenest office in Roger Borer, Sainsbury's The lights were jointly developed with a supplier to Britain. The Green Award recognises how the seven refrigeration and mechani­ reduce 'light pollution', namely glare and light escaping buildings have adopted good environmental practices in cal engineering senior upwards rather than lighting the car park. This will help numerous areas. The office facilities department has manager, received the reduce the familiar orange glow that envelops a city at ensured that enough electricity has been saved to light Stratospheric Ozone night, helping birds to navigate and making the stars 10,000 average households a year and is committed to Protection Award from The easier to see. recycling everything from cups to computer paper. It US Environmental Protec­ All future store openings will feature these new also uses a local well for non-drinking water require­ tion Agency in October. lights. ments.

21 PHOTOGRAPHIC COMPETITION SAY HELLO! TO OUR WINrJIN3" G Pfe RAPHERS The decisions iiave all been made in tlie 1993 Photograpliic Comp­ etition. Some of you have a practical Journal pen keyring and others have a pretty floating Sainsbury's van pen, but the chosen few have had their Christmas funds swollen. Thank you and well done to everyone who entered.

It was with a certain amount of liumility tliat we ushered Eve George into the cluttered JS Journal office. Eve is associate editor of Hello! Magazine, with responsibility for pictures, so we felt our lack of celebrity status and not quite chintz and marble surroundings should be compensated for, at the very least, by chocolate biscuits with the coffee. They sent I shortbread! We need not have worried. Eve may know Judge Eve George of Hello! Magazine. her way round Mandy Smith's personal gym but she was just as happy with some hastily cleared desk space and a mountain of OVERALL WINNER your photographs. She wasn't even in a tearing hurry to get back to the private lives of the silicon set. Philip Mann, store planner, Blackfriars. Eve took her time and considered all the entries carefully, checking her reaction - was Eve: 'The whole frame is interesting; this is a that an ooh, an aah or a ha ha? very well taken photograph. The lovely Published here are the winning photographs alongside Eve's comments. She colours are very evocative of the place. I congratulates you all. In the next issue we should have room to publish runners up really think it's the best picture here.' and commended entries.

•rfrt-.'-.v'"-';. WINNER HA HA!... or comic cuts 1 lain Primrose, deputy manager, Walthamstow liomebase Eve: 'This is botti sweet and funny. It doesn't look contrived, I think it must have been snapped quickly. There are lots of things about this picture which draw you in to see the humour.'

icompletedl, IDT London f; Marathon tS| I

WINNER AAH!... or cuties corner

Jenny Peskett, brancli personnel clerk, Crayford Eve: 'He's a definite aah. I'd like to take him home; he's a complete scruff. The photo­ grapher has got very close to a fairly wild animal.'

WINNER OOH!... or spectacular scenes

Steve Holdstock, senior warehouse assistant, Thornhlll Eve: 'You certainly would say oohl to this sky. The standards in this section were part­ icularly high but this one really fits the bill.' ©A e know it is frantically busy out there on the shop floor, but that makes it more important than ever to take time out and have a really relaxing break. What better way of relaxing than tackling our Christmas puzzles. Solve Rudolph's riddles and test each other in our 93 Quiz to see just who was paying attention this year. Then go for the big one - win a holiday in Hong Kong with our 'Year of the Dog' wordsearch. RUDOLF'S CROSSWORD Across 1. 'A Christmas Carol' miser (7) 6. Aggressive action in support of a cause (9) 7. Cliristmas flowers (5) 9. Pin of wood (3) 12. Christ's birthplace (9) 17. Dwarf (5) 18. Golf peg (3) 19. Border (4) 20. Tree for a Yule log (3) 21. Rudolph's feature (3,4) 22. Fashion (5) 23. Trafalgar hero (6) 25. Christmas name (4) 28. And 6 Down, 4 Down. Christmas Carol (3,4,3,5,9) 30. Make money (4) 31. December 25 and January 1 (5)

Down 2. Young horses (5) 3. Declarations (5) 4. See 28 Across 5. IVIythological maiden (5) 6. See 28 Across 8. Number of maids-a-milking (5) o So 10. Bespectacled singer ("5,4j "> ^ 1 11. Christmas birds (5) sLU aO S (O O 12. Fed up (5) Z Q „ < • 03 13. Cuddly Christmas present (5) lU ^ -^ O « 14. Back part of the food (4) — co: \_« _U J ^ 'ao 15. Fruit (6) S -o o5 16. Pleasure boat (6) Q E 24. Negative (3) 26. Looks at (4) if 27. The night before Christmas (3) 29. Santa's colour (3)

POT POURRI b) Win 'The Krypton Factor' O How much will a NASA Ladbrokes became many years? c) Join the MCC space shuttle toilet cost? suspicious when a fraudster a) Sir Robin Day Q Which character is a) $10 million presented a winning line of b) Philip Schofleld celebrating a 100th birthday Q Which actress revealed a b) $20 million football predictions. What c) Michael Aspel this year? 'secret affair' with Cliff c) $30 million sum was he trying to win? Ci) a) Winnie The Pooh Richard? a) £287,000 Which comedian hosted a b) Asterix c) Peter Rabbit a) Susan Hampshire Q July 25 was the start of b) £4.3 million series about opera? b) Una Stubbs which week in Britain? c) £3,827 billion a) Stephen Fry Q Which supermodel was c) Jane Asher a) Frogs' week b) Harry Enfield sacked by her agency? b) Housewives' week c) Ben Elton a) Cindy Crawford Q Which restaurant opened in c) Ice cream week TELEVISION N b) Naomi Campbell London in May? In Coronation Street, for c) Yasmin Le Bon a) Japanese snake O How much does the former Q How old was one of the which country did Angie o restaurant b) Maxim's Soviet Union owe finalists in this year's leave? 0 Which pop star watched c) Planet Hollywood Washington DC in parking 'Countdown'? a) Spain Agassi at Wimbledon this fines? a) 83 b) 12 c) 11 b) Mexico year? a) $3.9 million c) Scotland a) Barbra Streisand STRANGE BUT TRUE b) $1.8 million Q Who hosts the game show m b) Billy Joel c) $800,000 'Lose a Million'? Who was voted the most c) Madonna How many people are a) Chris Tarrant irritating person on Involved in changing a O Which vegetable did the EEC b) Danny Baker television? O Rebecca Stephens became lightbulb on the National want to be less curved? c) Bob Monkhouse a) Jeremy Beadle the first British woman to do Health Service, a) Cucumbers b) Cilia Black what? a) 4 b) 6 c) 8 b) Carrots 0 Which presenter revealed he c) Esther Rantzen a) Climb Everest c) Turnips had been dyeing his hair for

24 WIN A HOLIDAY

HONG KONG

AFGHAN ALSATIAN BULLDOG This is no sliaggy dog story! You and a partner really could Our runners-up will trade the exotic for the romantic with CAIRN spend a week celebrating the Chinese Year of the Dog in four nights in Rome for the second correct answer drawn CLUMBER Hong Kong. from the hat and three nights in Paris for the third. Both CORGI DINGO The Journal has arranged a holiday for two, in include three star accommodation and Euro Traveller class GREAT DANE conjunction with the Sainsbury's/British Airways promotion. BA return flights for two. HUSKY Our winners will stay in the luxurious four star Regal Simply find the words in the canine word search grid, LURCHER Kowloon Hotel for six nights and fly BA World Traveller then re-arrange the letters left over to obtain the names of POINTER Class. Spend your tea break completing our ridiculously two more breeds. Send only the completed entry form by. POODLE easy word search and it could be your most profitable ten internal mail to JS Journal, 10th floor, Drury House, RETRIEVER minutes ever! Blackfriars, or by Royal Mail to the address on page two. SPANIEL SPRINGER Take in the breath-taking cityscape from the top of Your entries must reach us by January 28. Winners must AIREDALE Victoria Peak or see the splendour of the Buddhist temples. take their holidays before the end of June 1994 and you BOXER Our winners can go shopping in neon-glowing Nathan must work for one of the Sainsbury Group companies. BULL MASTIFF Street, where designer suits are made to measure for a CHOW fraction of the European price and HONG KONG COMPETITION COLLIE you could afford more domestic DACHSHUND The names of the two dogs are: electrical equipment than you could DOBERMAN GREYHOUND shake a bamboo stick at. Food is LABRADOR almost a religion to the majority PEKE Chinese population, so be adven­ POOCH turous and sample the cuisine in PUG one of the many superb restaurants. SETTER SPITZ TERRIER WHIPPET Kathy Smith from customer services was on Stores throughout the Sainsbury's duty as Pudsey coined it. Group have been busy pulling in the £sfor Pudsey and it looks as though the final figure could be almost a quarter ofamilUon BPM Virginia IVIoody pounds. hands the staff their "^^ Customers at Beckton Savacentre wages as Gary tries to One zealous meat manager could not bear to miss out on giving to pinch it ail back again. even got himself arrested. Read the Children In Need Appeal. on... Artistic staff drew a giant Pudsey on the floor of the main entrance and invited customers to cover it with money. By the end of the first day, coins had already reached Pudsey's tummy. "^^ Staff and customers at Hampden Park were busy for Children In Need. Staff were dressed in Your anytiiing from a Minnie Mouse to an Indian bear-raising squaw costume as they collected around the "^^ Gary Smart, branch manager at Stratford, was store. antics hopping about with excitement for Children.in Need. There was a lucky dip Gary spent the day dressed as a rabbit, asking for the children to enter Neii Sanson, checkout/ staff to make a donation as they were given their and customers could guess replenishment assistant, wages. He then ventured out onto the shop floor, the weight of a Pudsey looking for Big Ears. where he encouraged customers to place their cake. Balloons and badges pennies in his collection bucket. were also on sale. Later that evening, his wife gave birth to a son. Their grand efforts raised over £1,500. Staff at the hospital were pleased to inform the happy parents that their new baby did not have y^ At 8.32am on November 26, Ron 'the con' pointy ears and a fluffy tail! Lipscombe was arrested and taken to jail! Ron, meat manager at Plnhoe Road, Exeter, was * Staff at Brighton's London Road branch would like dragged from the branch in handcuffs and ball and to thank Paul Neville for his sterling work for chain and bundled into a police car which sped off Children In Need. Paul played his recorder for through the car park with blue light flashing and siren Pudsey all day, and collected money from customers. sounding. * Eltham went back in time for Children In Need. As Ron was marched through the Staff wore Edwardian style costumes and set up a store, a caring customer gave him some market stall in the foyer, selling a variety of sound advice 'Go quietly and you'll make Pudsey goods. things a lot easier for yourself.' The stall was very popular with customers, and No, Ron hasn't brought the company donations and sales raised almost £2,000. The into disrepute; his crime, according to costumes also proved popular, as much with staff police records, was giving too high a level as customers, as the extra layers kept them warm of service. His punishment was raising in the cold weather. money for Children in Need. Haverhill started raising money for Children in When Ron was released from custody Need at the beginning of November. Their at the end of the day, he was given a copy exciting escapades included a sponsored walk, of his custody paperwork, signed by the bingo evening, car boot sale and children's party. officer on duty - PC 999 Pudsey Bear! Ail sponsorship money, together with donations, raised over £5,000.

As the police officers put Ron in the car, he still managed a smile for the camera. ICHECKTHIS OUT Tae Kwon Do Children in their own little world That

Children at Collingwood Church Playgroup In Lexden have built their own little estate, Including a workshop, a laundry and a District busts its target for Leonora restaurant, all with toys which were bought with the donation from Stanway as part of the Good Neighbour Scheme. Jennie gets a kick out of her hobby.

Jennie Cathcart has been given the belt for kicking out at people. No, this is not some form of corporal punishment but a black belt for her abilities in Tae Kwon Do. Jennie, customer services manager at Worie Homebase, ^ "^ began Tae Kwon Do in 1988 to keep fit and to learn self defence, then found the martial art was more about development of spirit and strength of character. Mrs Slater with (left to right) her Mike Goodman proudly hands over the fundraising efforts of his district to Lord son Alan, Josephine Carlow, and Lady Romsey. She was one of 120 students senior checkout assistant, and who gathered at Gloucester Clive West. Six months ago, Mike Goodman, Penny Back scheme, was Leisure Centre to receive a district manager on South presented to Lord and Lady special Black Belt grading from Western area, set himself and Romsey at the race evening. world famous Korean master of Happy One his district a target - to raise They set up the trust when their Tae Kwon Do - Master Hee II Cho. £75,000 for the Leonora Trust to daughter Leonora died of cancer. This honour places Jennie as one sponsor a IVlacmillan nurse. On The money will be used to train of the first lady Black Belts in the Hundredth November 6, at the last district the first Macmillan Leonora Nurse. South West of England. Next to her telegram from the fundraising event of the year, Queen was Annie Slater's Mike announced that they had bouquet of flowers from not only reached their target but All life is here at Larkfield Sainsbury's. exceeded it, and raised £83,701. staff at Larkfield have had Annie, a regular customer The culmination of all the them to other members of JS at Leeds since its opening in fundraising escapades was a plenty of occasions to celebrate staff. 1982, visited the store on her Race Evening, hosted at Thorpe throughout the year, not least Six members of staff had 100th birthday and was Park by Gladiators commentator of all eight weddings. babies, and one staff member retired - Maureen Rolfe, a presented with the bouquet John Sachs. Eight staff, representing almost every department of the cashier who worked for JS for by senior deputy manager The final cheque, which was 19 years. Clive West. boosted by donations from the store, tied the knot, some of

27 CHECK THIS OUT Bath grows a pumpkin as A bear necessity large as a coach

Crayford tells us their staff are getting younger by the minute as an Early Training Centre has been introduced!

Barbara Beaies and Rosemary Haines from Midlands area office could 'bear' it no longer - cruelty Fish for to bears that is. Together they organised a car breakfast boot sale and collection in aid of Libearty, a campaign run by the Max Thickett, a baker from World Society for the Protection of Grimsby store, swapped bread rolls for cod's roe when he was The powerful sorcerers from This enchanted vegetable was Animals. Libearty aims to protect asked to auction fish outside his Bath Homebase cast a magic sponsored by the pound, and a all bears from extinction in the house. spell on a pumpkin seed but, horrible face was carved into it. wild and cruelty in captivity. Max had answered an early instead of turning it into an It was then placed at the store's All the items sold in the sale elaborate stage coach, they entrance over Hallowe'en were donated by friends and morning knock on his door to be transformed it into 700 gold weekend, with a collection box. colleagues from the area office. greeted by Keith Chegwin, the Big coins. This raised over £500. The The £235 raised will be used to Breakfast's roving reporter, several The seed was ceremoniously sponsorship money brought the help rescue 'dancing bears' in Grimsby fish merchants and a film planted in Homebase's very own total to over £700 to be donated Europe and support two sanct­ crew. Max was asked if they could garden centre by garden centre to a leukemia research charity. uaries in which the bears are re- hold a fish auction in his front manager Maggie Low and, when The fundraising pumpkin was homed. garden - with Max as auctioneer! After a crash course. Max and the spellbound pumpkin was bought on October 31 for £10 by If you would like to help harvested prior to Hallowe'en, it a young man as a present for his Libearty you can contact them at 2 his son Daniel held the auction weighed a staggering 60lbs. girlfriend - how romantic! Langley Place, London, SW8 ITJ. and sold the fish to an excited crowd which was far more interested in appearing on TV than telling us about his latest Reading joins buying fish. Tall stories activities. Said Keith Chegwin, 'I think In July, Wales' tallest man tiie thirty Max did extremely well - it's easy visited Boston, USA, where he somethings for me because I do it every day, attended the Tall Clubs but to turn round to the general International convention and took public and expect them to perform time out to visit a Shaw's is sometimes expecting a bit supermarket. Then, on Novem­ much.' ber 24, he was presented with a After the film crews had Duke of Edinburgh Gold Award at departed, Max told the Journal St James's Palace, London. For 'That one morning put ten years on this, he maintained the garden of me.' an GAP, gained several first aid certificates with the St John Ambulance and participated in an Reading's resident ciown presents a archaeological dig in Northern bouquet of flowers to tlie 30tli Spain, among other things. customer. His latest adventure involved It was a bit of a stretch but the looking down from a great sweets and balloons to children Journal has managed to catch up altitude as Pudsey Bear. In his while their parents took part in a with Sainsbury's tallest Pudsey costume, Matthew tops raffle. The 30th customer employee. seven foot, eight inches. He through the door was presented Matthew Langmaid from collected outside the store for On October 30, Reading with a bouquet of flowers. Colchester Avenue, Cardiff, who Children in Need for the third year celebrated its 30th birthday. Later, past and present measures up to a skyscraping in succession, despite a knee Staff donned fancy dress members of staff enjoyed a seven feet two inches, has been injury. costumes and handed out branch reunion.

28 Following the grocery Jean made her colleagues jump trends Congratulations to Stephen Griffiths who is completing an industrial placement at Durham branch as part of his Retail Tracy Higgins. Marketing Degree, at Manchester Metropolitan University. He has been awarded a trophy Tracy takes as runner up in the Institute of Grocery Distribution's Grocery charge Industry Student of the Year In a situation of life and death, Award. Brentwood's Tracy Higgins Stephen was invited to did the right thing. present the findings of his essay Newly qualified as a first looking at trends in the grocery aider, senior checkout industry at the Hilton Hotel. assistant Tracy, at just 20, Ali Aras, a buyer at Wokingham, courageously put her theory joins in with the exercising fun. into practice. Jean Painter, a receptionist at Mr Carter, a customer, Savacentre head office in collapsed at the checkout Wokingham, exercised her brain when his heart stopped. Tracy and raised £2,000 as a result. performed mouth to mouth Four years ago, Jean was resuscitation while Mrs diagnosed as having breast Wallace, an off-duty nurse who cancer and had a mastectomy. was in the store, gave him When she heard the Breakthrough heart massage. This was the Breast Cancer charity was trying first time either of them had to raise £15 million for a research used these first aid skills in unit at the Royal Marsden real life. The man was revived Hospital, she set about thinking and an ambulance arrived up ways to help. promptly, taking him to Jean persuaded 35 of her hospital where he made a full colleagues to tone up their torsos recovery. in an hour-long sponsored Tracy received a letter of aerobathon. praise from the ambulance Jean said: 'Everyone was so station, and was thanked Keith Chegwin (second from left) with IMax and his son (centre) and fish buyers enthusiastic; I think we've mana­ Tony Hogg (right) and Jerry Eiston. personally by Mr Carter's ged to'raise almost £2,000.' daughter. Esme spills the beans about area director

Join the Ginger Esme with Colin Etheridge and his TV crew beloved balced beans. Her colleagues organised her From January, Chris Evans of the leaving party which was attended Big Breakfast, will be hosting a by many friends and colleagues new Saturday night live (past and present), including her entertainment show. As it is a first area director, Archie Booth. show with a difference, he is completely free! Esme was presented with gifts looking for an audience with a If anyone from JS, and, in return, she gave a very difference, so naturally he came Savacentre or Homebase would witty speech about all the area to Sainsbury's. He wants people like to take part, they must be directors she had worked for. who will join in, enjoy themselves over 18 and have a valid She seized the opportunity to spill and be prepared for anything - as international passport. the beans about current area anything will probably happen! Write to Ginger Productions, director Colin Etheridge and The show combines guests, fourth floor, Norex Court, exposed his weakness for baked music, sketches, competitions, Thames Quay, Marsh Wall, beans. and every week two members of London E14 9SG,or phone Said Colin: 'Esme's unique the audience will get the chance Jenny on 071 712 9147. September 24 saw the end of the personality could never be to win a holiday - and it's all Esme era at South Eastern area replaced.' office. Esme Biick retired from her CORRECTION to November Journal position as secretary to the area Kay Douglas is personnel officer at South Eastern area office. Colin c"'i5"-erij iafS) director after working for the company for 30 years. Moffat is area personnel manager.

29 ICHECK THIS OUT V A walk on the wild side John is a front runner t^:-m.

•"•* t in tlie 1 > ^.k • ^-f^ liardest ''J k j^ 1 Ik" itJil^Mff ^^^•- -'•-''<:i«'J^^^H maratlion -i w i h^P^^""^ 1 . A' t^ Jolin Stewart from Buntingford to soft meadows and oak depot covered 950 miles as part woodlands. .• •?: of a marathon charity run - and 'The gun goes off and away that was only his training. He ran we go. Looking straight up the ••S 1:^ ^ TO T * ^^1 the Snowdonia Marathon in aid of Llanberis pass, there is an Clare Barlow of employee services (left) and VIda Narlnesingh bear their load the Addenbrooke's Hospital orange glow at the end of it, I along a muddy truck, while Catherine O'lHahoney keeps a lookout behind. Paediatric Unit, raising £291 and wonder if it could be the sun. finishing 102nd out of 1,400 'It is flat running through the Six JS women from Blackfriars then we started doing some runners. This money pushed the village of Nant Peris and soon I braved the wilds of Shropshire aerobics - we wondered what we total raised for the appeal by begin to climb. At the top, I for a weekend of adventure as had got ourselves into!' Buntingford depot over the quickly glance over my shoulder part of Opportunity 2000 and to Says Helen Cole, 'They kept £10,000 mark. down to where I've come from. raise money for breast cancer us moving on the double John sent us this report from At this point I'm 1,100 feet research. They took mental and between tasks and we had to Snowdonia. above sea level. At ten miles I physical challenges, such as raft- orienteer our way between them, find myself a small fan club, a building and bridge-making and so there wasn't much chance to i It's 9.15 on October 31 and family from Royston on holiday. get cold.' Vida concludes, 'I was camped out on a chill October I'm standing in the small village of Their support is just what I need exhausted and terrified when I night. The weekend started off Nant Peris in North Wales looking to give me a lift. The weather is did the abseiling, but the whole crazily,' explains Vida up the Llanberis pass, with high also getting better. weekend gave me a real sense Narinesingh of internal audit. mountains on both sides and 'After climbing 600ft to Pont- of achievement.' 'Sally Gunnell spoke to us first, clouds trapped in between. Cae-Gors the route becomes The temperature is quite fairly level; it's a relief as I was warm for the time of year. beginning to suffer. Then I Although cloudy, this is supposed come to the hardest part of the Running from Blackfriars to to lift by midday, which pleases course - a 700ft climb in two me and the rest of the 1,400 and a quarter miles. At 1,200ft f tlie Big Apple runners. My only thought is above sea level this is the whether the 950 miles of training highest point in the marathon. Joe Childs, Gillian Dunwoody and were enough? 'The last part of the course Sue Jackson. 'My plan is to finish in under is a steep descent which really four hours because of the severity hurts my legs but the finish line of the course. Unlike the London is a welcome sight, especially event of the three and a half mile Marathon, which is flat, the as my fan club is there to race, held in Battersea Park on Snowdonia Marathon, advertised welcome me back. July 10, and qualified themselves as the hardest in Great Britain, is 'I turns out to be my second for the International Champion­ run among some of the most fastest marathon, taking three ship to be held in the Big Apple. beautiful rugged scenery. hours, 17 minutes and 30 The three flew to New York for Snowdonia possesses rich and seconds to complete the the final, on October 10. The varied landscapes ranging from course. • flights and meals for their five day high mountains and wild uplands trip were paid for by the event sponsor, while JS provided them with their smart kit and accommodation. Brett lords it over his estate The three were up against Three runners from Blackfriars: tough international competition Brett Barfieid, grocery manager at Warwick, was put in the spotlight Joe Childs, Gillian Dunwoody and acquitted themselves when he moved into his first home. and. Sue Jacltson entered the admirably on the 3.5 mile course, Brett bought his house on a new estate built by Lovell, and was Chemical Bank Corporate coming in fifth out of 20 women's the first resident to move in. Two representatives of Lovell invited him Challenge for a bit of fun, and teams. Says Gillian, 'We were along to a presentation attended by the local newspaper. came away with an all expenses really surprised to do that well - Brett said, 'I was very surprised when they gave me a bottle of paid trip to New York. we were up against much more Champagne and some Argos vouchers, but even more surprised when They won the women's team serious teams.' my picture appeared in the paper.'

30 ROMANTIC PARIS WEEKEND

SAINSBURV'S STAFF ASSOCIATION Tel: 0719217227

CUT THE COST OF ENJOYING YOURSELF

Save up to 50 per cent of the cost of restaurant meals, cinema tickets, hotel rooms and sports events next year country which has led with Entertainment '94. As a member of Entertainment the way for generations in '94 you can claim discounts with a special card and a history, culture and '^ Our package price book of vouchers that literally pay for themselves. For fashion; the inspiration of T includes the following: example, bills will be more easily digestible with a 25 poets, novelists and especially per cent discount, including the price of drinks, at more artists the world over; the 'City of Light'. Coach from district than 600 restaurants in and around London. Whether it's the grandeur of the manager's office store, to Paris Membership will even gain you half price tickets at Sacre Coeur, the mighty Eiffel Tower, and return MGM/Cannon cinemas in central London, and two majestic Notre Dame, the Arc de Cross-channel sailings tickets for the price of one deals at concerts, theatres, Triomphe or the splendid Champs Ramsgate/Dunklrk/Ramsgate Go-Karting, Paintball Games, sports events, theme Elysees; a visit to the magnificent palace with Sealink Stena Line parks and museums in London and throughout the UK. and gardens at Versailles or a boat trip Two nights accommodation In Travel bargains include 25 per cent discounts with on the Seine; the excitement and energy the Paris area based on shared Scandinavian Seaways and the Hoverspeed Seacat - of the colourful night life, or maybe just occupancy of a twin/double again, unrestricted - and 50 per cent off the regular the chance to sit at a pavement cafe and bedroom with washbasin, room rate at more than 500 hotels, rated three, four watch the world go by. Paris has a very bath/shower and WC en suite. and five star, in the UK, Europe and the United States. special atmosphere all of its own, and Continental breakfast in Paris Save 25 per cent on Hertz Car Rentals, 50 per cent the constant capacity to surprise and each morning on Starwash car washes and 20 per cent a month at delight even the most well-travelled Hypermarket visit in the course the Sketchley dry cleaning chain. visitors. of the weekend The Entertainment '94 edition comes to JS group At these prices and with only limited All road tolls, taxes and service staff at a discount - from £53.00 (rrp) to £32.50. availability, this price can only be offered charges For each book sold, Entertainment Publications will on our Romantic Paris Weekend while The full services of an donate £4 to Great Ormond Street Hospital. stocks last - so if you are interested, experienced courier please don't delay! Offer closes February 28, 1994. Enquires: Daniel Lee, 071 793 1510. NO MINIMUM NUMBERS For further details and booking form, telephone 0484 450333. All bookings must be in by January 31.

A WHEELERS' DEAL FROM THE KNIGHTS OF THE ROAD

We have arranged through the Automobile We have negotiated with the RAC for all Sainsbury's Association a special one off discount for new staff the following offers: members. Starter: £25.00 There are three types of cover available: New Rescue: £49.99 New Recovery: £69.99 Personal Membership: £36.00 Premium Reflex: £89.99 AA Relay: £55.50 Reflex Europe: £129.99 AA Homestart Relay: £69.75 All new members wishing to join, or for further For further information and details to arrange information, telephone 0800 581077 quoting immediate cover, contact 0245 281478 or reference GE0040. 0831 801366. Existing members can take advantage of this offer on their next renewal date by telephoning 0345 331133 quoting reference: GE0040. This offer is available to all Group staff and veterans.

31 CLARET FOR A CLASSIC CHRISTMAS

Chateau Beaumont, 1990, Haut Medoc, Cm Bourgeois is the latest addition to the range of Sains- bury's wines. This Bordeaux claret is the classic accom­ paniment to the Christmas turi

SELECTED STORES Homebase launched two new Available in all these colours SOAP STARS colours to their extensive are bows, tinsel, baubles, bead range of Christmas chains and much more. Following the successful launches of Pick and Mix cheeses decorations. Homebase, Britain's largest and trial size toiletries, JS is trialling a JS Soap Selection Blue and Mulberry Christmas tree retailer, also has range. Six paper wrapped guest soaps are available in floral (available in selected stores an enormous selection of quality fragrances. Their size mal

l.-

32 FOR RECIPES YOU WILL NEVER RUN OUT OF

JS has launched a new cookery book which contains 1000 recipes. The recipes are taken from the succ- ~,^^^^ essful 50 Recipe Series. They all have "^^^ step by step instructions and colour photographs. The recipes range from simple starters through to tempting desserts. The book retails at £5.95 SELECTED STORES

MOST STORES THE CHICKENS ARE COMING IN ONE BY ONE

JS has Introduced a unique new range of individual chicken portions called Chick 'n' Mix. These filled chicken portions are frozen, and come in four varieties: Creamy Cheese and Garlic Kiev; Mushroom and Cheese; Broccoli and Cheese, and TIkka Masala, with two new flavours planned for January. At 79p, for 125g portion, they represent excellent value for money.

DRINK YOUR TOFFEE APPLE A range of crazy new drinks has been launched by JS, and the name says It all. Sparklers come In three fanciful flavours: Toffee Apple; Lemon Meringue, and Pear Drops. The taste sensations are explosive! They retail at 19p each for a 200ml can.

SAINSBURV'S

Here are two of the five new Jane musical gift tag, on which a Asher cakes launched by JS for personal message can be w<^^ Christmas. written. The Christmas Parcel Cake is The new Christmas Pudding certainly worth unwrapping. shaped cake is a chocolate Underneath the soft fondant icing sponge cake, filled with is a delicious sponge Christmas chocolate buttercream and cake with a raspberry jam and decorated with icing. buttercream filling. The parcel cake is £7.95, The cake is 'tied up' with a the 'pudding', £3.95. red ribbon and bow, and it has a • FELINES SPORTY WITH CHARACTER

The Journal went to see community investment manager Eric Nicholls, owner of a unique collection of Limited Edition MG sports cars and chairman for five years of his local MG club.

t IS a chill autumn morning cabriolets. Our host emerges from decided to get one for myself.' and the feeble orange sun the glare of the sun, wearing a Soon, Eric had acquired two Eric does much of the servicing on his IVlGs but describes the engine is glinting off the sparkling brown leather jacket (carrying a Limited Edition MGB GTs - a of the US import as a 'plumber's paintwork and chrome of three discreet octagonal MG logo, over a peuter 1981 model and bronze 1982 nightmare' on account of ail the immaculate MGBs. They are white MG Owners Club sweatshirt). registered car - he set his heart on emission controls. standing in the stately grounds of Eric tells us his hobby began the third and final Limited Edition Tadworth Court - a hospital for fairly recently - 'my wife wanted a model. This was a left hand drive time. But the convertibles are most mentally disabled children, for sportscar as a runabout in 1979 so version which was imported from fun. There is nothing like the feeling whom Eric's club regularly raises we bought a little white MGB, it the US and needed some serious of the wind through your hair - money. And members often thrill the was a good affordable grown-up's restoration work. though there's more wind and less kids with rides in their sporty toy! She used that every day so I This black convertible, though hair now! You really feel part of the the slowest of the three, is the one countryside.' ••f *''li that turns the most heads: 'For some As the years have gone by, Eric has become more interested in the older MGs. He recently restored and sold a 1961 MGA and is currently working on a 1949 MG TC - 'The TC's a bit like a Meccano set with metal panels bolted to an ash wood chassis. It's fairly tight inside. You still get the wind in your hair with the hood up - it's not watertight. But I've always had a hankering for an older MG', he explains. Though the cars are economical reason, black cars seem to attract to run, Eric wants to save his money more attention. And passers by are for the MG TC so the time will come a little bit surprised when they look when he must sell his three MGBs. in for the driver and the steering 'I'll feel sad when I have to sell wheel is on the "wrong side"!' them. But at the end of the day they But what is the appeal of these are still pieces of metal even if you little cars? 'AH MGs have a do get attached to them. I don't buy character and style about them and them as an investment, I just want to all the designs have stood the test of enjoy them.'

CROSSWORD ANSWERS Across: 1. Scrooge 6. Militancy 7. Roses 9. Peg 12. Betfiiehem 17. Gnome 18. Tee 19. Edge 20. Asli 21. Red Nose 22. Trend 23. Nelson 25. Noel 28. God Rest You 30. Earn 31. Dates

Down: 2. Colts 3. Oaths 4. Gentlemen 5. Nymph 6. Merry 8. Eight 10. Elton John 11. Geese 12. Bored 13. Teddy 14. Heel 15. Melons 16. Pedalo 24. Not 26. Eyes 27. Eve PEOPLE

Great Yarmouth. JENIFER years). MARGARET BROWN, SMITH, checkout/ fresh food replenishment replenishment, Wallington. assistant, Hoddesdon (20 LEONARD SMITH, traffic years). EILEEN CATHCART, manager, Basingstoke senior checkout assistant, depot. JANET SOUTH, system Luton (20 years). ELIZABETH 25 assistant. Bishops MCNEILL, transport clerk, Stortford. NEVILLE SUKHRAM, Buntingford depot (20 print buyer, advertising, years). BETTY VIGOR, meat Blackfriars. KEITH TOMES, replenishment assistant, senior deputy manager, Waltham Cross (20 years). services, Talbot Heath. STANLEY CATTLEY, hygiene MARGARET TOSELAND, price chargehand, Buntingford controller, Kettering. BETTY depot (19 years). JONATHAN WADE, BWS replenishment MANGHAM, chargehand, assistant, Queens Road. staff restaurant, Bunting­ JEAN WHITING, health and ford depot (14 years). beauty assistant, CLAUDE ROGERS, hygiene Southend. CHRISTINE operator, Buntingford depot WiLLSON, provisions (14 years). JOAN JONES, dry assistant, Southend. goods reduction. Forest Hill (13 years). KENNETH SMITH, senior warehouse assis­ tant. Bishops Stortford (12 RETIREMENTS years). PETER WELCH, Length of sen/Ice In brackets trolley retrieval. Bishops Stortford (6 years). DOREEN Ann and Pat. Anne and Alan. VIC SHEPHERD, supervisor, OVENDEN, checkout perishables warehouse, assistant. West Green (5 Basingstoke depot (37 years). BETTY MCCUSKER, WEDDINGS FRINGS, checkout assistant, LONG SERVICE Ashford. DENNIS FULLER, years). LEN STRONER, checkout/replenishment. ANNE PONTING, supermarket Employees who have customer services manager, supen/isor, produce Forest Hill (3 years). assistant, and ALAN completed 40 years' Blackfriars. PETER GAUBERT, warehouse, Basingstoke MORRIS, warehouse service are: transport supervisor, depot (36 years). FRANK assistant, both from DENNIS BURLEIGH, section Basingstoke depot. JOHN JENNINGS, senior store Stafford, were married on manager reception, Epsom. HOLLAND, senior engineer, warehouse assistant, OBITUARY September 4. BRIAN DYE, section manager refrigeration, Blackfriars. Bishops Stortford (28 Length of sen/Ice in brackets meat, Waltham Cross. REG HUMPHRIES, senior store years). ARTHUR BEALE, ANN WALSH, customer warehouse assistant, driver, Buntingford depot MARK DAVIS, student at services department, and Employees who have Rayleigh Weir. JOHN KNIGHT, (27 years). BLANCHE PARKS, Dagenham, died on October PAT FOX, post room, both at completed 25 years' senior store warehouse dry goods reduction 28 after a long illness, aged Blackfriars, were married service are: assistant. Bury Park. DEREK controller, Dunstable (27 21 (5 years). ANGEU EWER, in Castries Cathedral on MARGARET BELSHAM, cash LocKwooD, sampling room years). ROY KENT, super­ checkout/ replenishment the island of St Lucia on office clerk, Southend. manager, Blackfriars. visor, Hoddesdon depot (27 assistant. Kings Heath, died October 5. ANTHONY BIRD, driver, MoRLEY MARTIN, non- years). JOSEPH COCKRAM, suddenly on November 1, Buntlngford depot. HENRY perishables warehouse- maintenance engineers aged 50 (18 years). JOAN BOOTH, driver, Buntingford keeper, Buntingford depot. supervisor, Buntingford KNIGHT, kiosk assistant, depot. BOB COLLINGE, JACKIE PARKER, senior depot (26 years). EDWIN Thorley, died suddenly on returns operative, section manager, general KiMSEY, non perishables November 24, aged 61 (9 Basingstoke depot. NIGEL office, Harlow. DEREK PENN, warehousekeeper, years). ROSANNA WOOTTON, COLLINS, clerk, perishables driver, Buntingford depot. Buntingford depot (26 provisions evening shift, warehouse, Hoddesdon CAROLE PODGER, reductions years). JOHN CHAPMAN, Bletchley, died suddenly on depot. CAROL FOSTER, BPM, controller, Chatham. PAUL returns operator, November 22, aged 35 (8 Hoddesdon branch. JOAN RATCLIFFE, produce manager. Buntingford depot (23 years).

by everyone's generosity WITH THANKS and was so happy that so many of you could join me WHAT DO YOU WANT FOR Carol Henner, formerly of to make an evening I will CHRISTMAS? BexhJII always remember. A big thank you to all my colleagues for the encour­ From Thorley staff Joan agement they gave me was a character of her P during my long absence own...she tried to be mum with arthritis. I am very and friend to us all. We grateful in particular to will love and miss her manager Mr Becker. A always. happy Christmas to everyone at the store. Sylvia Edwards, retired From London Colney Savacentre's textiles deputy safety advisor, department (left to right), TERESA PUGH: June Jennings, central Blackfriars 'A black BMW driven by Marti Pellow'; payroll office, Blackfriars I would like to thank all GINA DOYLE: 'Mel Gibson in a brand new Thanks to my friends and my friends at JS for the Jacuzzi'; ANN SCALES: 'I'd like to go on a colleagues for the many lovely present and flowers world cruise with Tom Cruise'; REKHA gifts, cards and flowers I I received on my (early!) PATEL; 'A dream house with George received at my retirement retirement at the end of Michael appearing down my chimney.' party. I was overwhelmed September.

35 A RCHIVES wooden boxes in the warehouse, junior staff were to be found surrounded by a rising sea of feathers well into the early hours of the morning. Bill Bridgeman recalled, 'In the warehouse it was a race against time, with everyone at work drawing sinews, cutting off hard wing feathers and sweeping feathers or removing bones or boxes of offal, everything required to present the poultryman with a clean carcase for the actual finishing and trussing.' The housekeeper was also involved in this frantic activity, since supper had to be brought down to the industrious staff after hours. Almost all the branch's male employees bacon and were also hung A PLUCKY TEAM worked until 2.00 or 3.00am for the last two nights outside across the shop fascia. The before Christmas, and it was not unknown for staff largest turkeys were placed on the top rail using a to work all night with just an hour or two for a long arm, and Mr Price well remembered the wash and shave before arriving back in the shop at strength that was required to hang birds of 181b or 7.30am. For their efforts, staff would receive more on the highest level. Most of the birds on double wages on Christmas Eve. display had already been allocated to customers who had ordered their turkeys in advance. The Christmas has always been a method of hanging the labelled poultry made it time ofimense activity in the branches. /\.s a young lad of 14, Howard Bell wrote of his very difficult to retrieve an allocated bird from the first Christmas with Sainsbury's at Colchester display if a customer required it in advance of branch in an essay which won him a 5/- prize in a despatch. competition run by the manager, Mr Turner. 'The Preparation for despatch or collection by the part I liked was that everybody helped in the rush, customer generally began in earnest a day or two s Christmas approached, finishing everyone did their share, as we all realised that before Christmas. Most branch managers were time for most staff became teamwork was the only thing that would get the reluctant to disturb the magnificent poultry Sprogressivel y later. There were always windows to work done.' He also wrote of his surprise when displays until absolutely necessary. Customer bills be dressed with seasonal fare, large quantities of the manager read out a telegram sent to the branch had to be matched with the allocated birds, which bacon to be boned and eggs to be candled. Mr B. 'from Mr J Sainsbury, telling us to keep a stout were then wrapped first in greaseproof and then Jones recalled that in the Christmas of 1938 he heart through the last lap, which we all thought brown paper. Mr Bridgeman recalled, 'Before 'knocked up' three and a quarter tons of butter and was very nice.' opening time on Christmas Eve, the shop floor margarine, after which he was so tired he could would be covered with wrapped birds, several not hold his knife and fork at Christmas dinner, M rs Molly Mason was a junior bookkeeper at layers thick.' Delivery vans, and tricycles for and his mother had to feed him! Cambridge branch during the early 30s and she nearby deliveries, would be filled to capacity with remembers all the office staff were asked to work poultry to be delivered to the customers' doors. X he Christmas rush really began with the first extra hours to help stack shelves and pluck delivery of turkeys about a week before Christmas poultry. She was picked up by the branch's r\n end to this annual ordeal came around 1950 day. A busy branch might sell in excess of 2,000 delivery van at 6.00am and dropped off as late as with the introduction of the ready-to-cook turkey turkeys at Christmas as well as chicken, pheasant midnight. which was trussed, wrapped and boxed. Mr and other game, all of which had to be plucked Tutchener recalled, 'One of the happiest days of and trussed in the shop. my life was when they introduced these turkeys, all J. he extended working hours appear to have Since very few households had refrigerators in the boxes with the shavings...To me, it was like taken their toll on some staff. In one incident, Mr and there was limited cold storage in the branch, selling someone a pair of shoes. I'd just ask them Tatum, the assistant manager at George the preparation of the poultry had to be left as what size they wanted, what price, and I'd open the Ridgway's branch at Kenton, was gazing at some close to Christmas as possible. After the shop had box.' length at a customer's bill which she had just closed, staff from all departments were handed to him. Thinking that he was unable to required to help unpack the cases of read her name, she said 'Wolf, to which Tatum, poultry, which arrived whose mind was obviously elsewhere, replied 'rough-plucked' with some indignation that her order was for duck, at the momentarily forgetting that Sainsbury's branch, impressive range did not, in fact, include wolf. before 'clean- plucking' D'isplay s of Christmas poultry were an important the birds. part of the festive activities. Plucked birds were Seated upon displayed on rails in the shop usually reserved for

Christmas poultry display at Enfield c.1901. 36 The general office as you have never seen it before! How to build your own There Is no glass in the window - this is one of the last parts of the building to be Installed since they **-* break easily during the phases of heavy building. r. r »u. •- - Every month, the Journal tells you all about the latest store \\ openings, but have you ever wondered how the stores get there in the first place? exit The supermarket represents one of the success stories of the British construction industry. The average JS store turns over many hundreds of thousands of pounds each week and every day it is closed is a day not serving customers: time truly is money. Sainsbury's has developed Graham Caughey was the one of the most efficient systems to create, in the shortest time, a high project manager for the new quality environment for shopping. Less than a year after planning North Cheam store. It is his permission is granted by the council, a fully functioning Sainsbury store job to oversee the 150 X can emerge from a muddy site, as our picture story at North Cheam construction of the store from Mb. shows. the time Sainsbury's buys the land until opening day. He looks after the design team,

building contractors, By July, the store is beginning to take on a surveyors and liaises with recognisable shape. North Cheam was an 305x7; local interest groups. He will exceptional case where the new store was built usually be Involved with JJ January 1993 and metres Into the ground at the directly beside the old store and the two around six sites at any one hundreds of tonnes of earth end nearest to local houses so supermarkets overlapped: the new store gobbled have been removed from the that their views are up a substantial portion of the car park while the site. Some of the topsoll Is undisturbed. The big hole in old store continued trading. When the new store retained nearby to be used in the foreground is to house the opened, the old one was closed, razed to the the landscaping when the lift for evacuating people from \ ground and the car park extended onto the site. store nears completion. The the domestic area in case of store has been sunk three emergency. By May. the whole building has been made watertight. This picture is taken six feet above the sales area on a temporary platform known as 'birdcage g£J The ducts for scaffolding'. This allows easier electrical cables in the Three weeks later and By March, the steelwork Is access to install such fittings staff restaurant are the steel skeleton is going up almost complete. This Is the as these air conditioning ducts filled. - this Is the frame for the sales area of the store, so in the ceiling. Meanwhile, in domestic area. The girders only two columns Interrupt the darkness below, engineers bear the loads while the walls the whole of the 36,000 sq ft work on services recessed Into provide a weather-proof space to support the celling - the floor. barrier. quite a feat of engineering. In total, the store Incorporates 380 tonnes of steel, all the components HThe walls are built In two being bolted together like a layers: bricks outside and giant Meccano set. breeze blocks inside. Between them is a cavity which not only provides insulation but also waterproofing. Since the • 95,000 bricks in the walls of the store are actually porous, any rain that soaks through from the outside, runs down the inside, between the two > .-• *•* layers, leaving the internal STAli •• walls dry.

A hoarding Is erected outside the site to count down The concrete floor Is laid In the time left until opening. the bulk store area in April. • The concrete is pumped down the hose and comes out like a Final preparations are thick soup, setting hard after made on the sales area in July three hours. The whole to receive all the cold cabinets As the steel work Is being skilled brickies at the other. building uses 4.600 cubic and shelves. Here, the copper completed at one end, the brick Each bricklayer can lay almost metres of concrete. pipes for carrying the walls are being put up by 400 bricks In a day. refrigerant are assembled. ,...... ,.*.....,

~4» TAN38Y 13 — on LIFESTYLE

'Tfie spirit of Quality is at the heart of the Beckton was the first Savacentre to open with the complete New m-store displays and TEAMWORK major campaign active in Lifestyle range which, over five years, has replaced the BhS advertising brochures show Lifestyle clothing in every part of Savacentre - range of clothing. Savacentre the best possible light. Improvement Through Five years ago, Savacentre appeared in autumn 1991 Teamwork (ITT). Says Nikki Savacentre vision had no buying teams on and were very successful, Rolfe who has co-ordinated To be everybody's favourite present. . . clothing. Knowing that the giving us confidence. Our the initiative for the past six store. Building on success partnership with BhS would schedule was to replace the months, 'ITT encourages by providing unrivalled: end, a team was built up to BhS clothing range comp- everyone to work together as Quality - Value - Service. develop the Lifestyle range. letely by January 1994; in a team continually to improve What is the spirit of Stephen Sunnucks, the fact, we had achieved that by the business. Savacentre, we ask Tom director in charge of non- September 1993.' 'Total Quality principles Vyner, chairman of foods, looked around for 'Basically, our policy was were adopted by the senior Savacentre and deputy talented people in the to provide Sainsbury's quality team a year ago and they chairman of Sainsbury's: clothing field: 'We were at BhS prices. We looked at applied the name ITT. The 'A small team driving a looking for experienced the good BhS sellers, re- team looked at how ITT dynamic business. Every- people who wanted a chall- searched our customers and could help to build on the enge and the chance to start company's success and they Savacentre chairman one mucks in together. endeavoured to accommodate Tom Vyner. We're extremely succ- from scratch, people who, the busy mum and her formulated Mission and essful and very proud. recognising the opportunities family. Quality is extremely Vision statements. We then Look to Beckton' he says 'It's leading the way.' Beckton available with Sainsbury's important to us and the researched customers, comp- opened on October 19 this year and is more compact at resources, could make things quality control department of etitors and staff to identify 75,000 sq ft than London Colney or Merton at 120,000 happen.' The team members' three under Jim Leung is the company's strengths and sq ft and 1 10,000 sq ft respectively. It incorporates many former companies include about to expand 10 four.' weaknesses.' new ideas including single line gondola ends in the food JS, Debenhams, Sockshop, A further 130 managers 'All of Savacentre's successes area, tandem checkouts, upright freezers and lots of new M&S and BhS among from stores and head office could not have been achieved design features. Following its incredible success, many of others. Stephen: 'The first attended workshops over a six without the commitment and the experimental ideas seen at Beckton have been adopted items we bought were shoes month period. They learned loyalty of our staff. They have by the other stores. and casualwear. They all about ITT and analysed to adapt throughout the year research findings, interpreting to many changes and different The Mission and Vision state- promotions. They embraced Many people associate Sava- liaison with JS buyers and it ments in practical ways. FOOD ONCIESSIONS ITT and the principles of centre with clothes but the helps having been one myself, The next step was to teamwork.' core of the business is food. but we're known as traders launch project groups con- Mike Broomfield, We spoke to Roger Allford, because our job is as much to centrating on identified managing director. manager, non perishables, in do with selling as buying. JS, problem areas chosen by store SAINSBURY'S food, to discover what makes as the centre of excellence for directors. For example, M1X1-D CRISPS Savacentre's food operation food, acts as a supplier to us Merton tackled high levels of different from JS. and we adapt that food shelf edge label price errors. III! v II n.f>25» 'Basically, we take the JS element to the hypermarket The ITT word is now I' < (Hi sJ : i|\HA JI 1' • • : 1:1 i, !« j i Mm I: • range of products and run environment. Our style being spread to all 8,000 our own promotional prog- involves a bit more members of staff. ramme on top, and there are razamatazz. Promotion is As Nikki says, 'ITT is a lines exclusive to Savacentre very important here.' journey not a destination. such as four packs of Sains- Pickfords Travel opened at There is no end because there bury's beans, 'pub' boxes of London Colney this is always something we can 36 packets of crisps and No, not the marketing department; just one of the promotions they summer. improve.' family packs of meat, as well organised for the opening of Beckton. as regional products like local 'It's like marketing ten research and even design. more. beers. separate companies', says Mike tells us what the 'When the Thunderbird Concessions are a thriving 'We give priority to 'This company is almost Savacentre's marketing mana- spirit of Savacentre means to characters appeared in store we part of the Savacentre companies operating as a microcosm of JS. Our size ger Mike Berger-North. him: 'We're aiming at the had children arriving in their operation and one which has pharmacists, dry cleaners, means we can move very 'Because of the way our stores family group with kids in the own Thunderbird costumes, expanded impressively in the heel repair/key bars, photo quickly on ideas making us are spread across the country, car. Our early slogan was and mums with cameras. It's all past five years from ten processing, hairdressing, Most stores have a grotto with Father Christmas. There is a an ideal testing ground. every promotion we under- 'more like an outing than about shopping being more outlets to more than 65 in building societies and travel small entrance fee which is 'Numerous ideas mailed take is regional.' That involves shopping.' Savacentre takes fun.' eight stores. (Edinburgh and agencies.' donated straight to charity and here have been adopted by ten sets of local radio stations, that idea and doesn't just run Savacentre has the space Washington are the smaller Customer restaurants are every child receives a free gift. JS: hot chicken was develop- newspapers and events. with it, it does a Linford and customer numbers to make stores without concessions.) all branded as The Eating Pictured are: London Cotney's ed in conjunction with The department is Christie with it. demonstrations particularly Lionel Griddle has Place. Lionel's priority here is regular Father Christmas, Bill Savacentre, JS now stocks another example of Sava- The highlights of the responsibility for concess- offering value for money and worthwhile. They work with Northwood, with general assist- Max Factor make up, and we ions as well as for staff and creating interest. 'We're very centre's 'small but perfectly year are the family fortnights suppliers as well as JS demon- ants and part time elves Karen are currently mailing upright customer restaurants: 'Our active promotionally with formed' administration: 13 at Easter and October half strators, taking 'any oppor- Robertson and Alison Ritchie and freezers. There seems to be a aggressive expansion in this such things as special offers people working in one room term, with children's enter- tunity to do something to create young visitors to the grotto. growing interchange of look after advertising, point of tainment, cartoon characters, interest for customers or the area has not only improved on children's meals in the people and ideas between JS sale material, sales promotion raffles and competitions, media. Often it means free customers' perception of school holidays. and Savacentre and I think activities and public relations, demonstrations, bouncy publicity, and we Savacentre with the add- 'We introduced an all that's very healthy. including customer relations. castles outside, sometimes are seen as a itional facilities concessions day brunch at £1.99 and find 'My job involves a lot of It also gets involved in market even carousels and much friendly face.' offer, but they have made a it now accounts for £ V« significant contribution to million of trade over the the company's profitability. year.' A bear necessity Following the grocery Jean made her colleagues jump Bath grows a pumpkin as trends Congratulations to Stephen large as a coach Griffiths who is completing an industrial placement at Durham branch as part of his Retail Tracy Higgins. H Marketing Degree, at Manchester Metropolitan University. He has been awarded a trophy Tracy takes as runner up in the Institute of Grocery Distribution's Grocery charge Crayford tells us their staff Industry Student of the Year In a situation of life and death, are getting younger by the Award. Brentwood's Tracy Higgins minute as an Early Training Stephen was invited to did the right thing. Centre has been introduced! present the findings of his essay Newly qualified as a first looking at trends in the grocery aider, senior checkout industry at the Hilton Hotel. assistant Tracy, at just 20, Barbara Beales and Rosemary Ali Aras, a buyer at Wokingham, courageously put her theory joins in with the exercising fun. Haines from Midlands area office into practice. could 'bear' it no longer - cruelty Fish for Jean Painter, a receptionist at Mr Carter, a customer, to bears that is. Savacentre head office in collapsed at the checkout Together they organised a car breakfast Wokingham, exercised her brain when his heart stopped. Tracy boot sale and collection in aid of and raised £2,000 as a result. performed mouth to rnouth Max Thickett, a baker from Libearty, a campaign run by the Four years ago, Jean was resuscitation while Mrs Grimsby store, swapped bread World Society for the Protection of diagnosed as having breast Wallace, an off-duty nurse who rolls for cod's roe when he was The powerful sorcerers from This enchanted vegetable was Animals. Libearty aims to protect cancer and had a mastectomy. was in the store, gave him asked to auction fish outside his Bath Homebase cast a magic sponsored by the pound, and a all bears from extinction in the When she heard the Breakthrough heart massage. This was the house. spell on a pumpkin seed but, horrible face was carved into it. wild and cruelty in captivity. Breast Cancer charity was trying first time either of them had Max had answered an early instead of turning it into an It was then placed at the store's All the items sold in the sale to raise £15 million for a research used these first aid skills in morning knock on his door to be elaborate stage coach, they entrance over Hallowe'en were donated by friends and unit at the Royal Marsden real life. The man was revived greeted by Keith Chegwin, the Big transformed it into 700 gold weekend, with a collection box. colleagues from the area office. Hospital, she set about thinking and an ambulance arrived Breakfast's roving reporter, several coins. This raised over £500. The The £235 raised will be used to up ways to help. promptly, taking him to Grimsby fish merchants and a film The seed was ceremoniously sponsorship money brought the help rescue 'dancing bears' in Jean persuaded 35 of her hospital where he made a full crew. Max was asked if they could planted in Homebase's very own total to over £700 to be donated Europe and support two sanct- colleagues to tone up their torsos recovery. hold a fish auction in his front garden centre by garden centre to a leukemia research charity. uaries in which the bears are re- in an hour-long sponsored Tracy received a letter of garden - with Max as auctioneer! manager Maggie Low and, when The fundraising pumpkin was homed. aerobathon. praise from the ambulance After a crash course, Max and the spellbound pumpkin was bought on October 31 for £10 by If you would like to help Jean said: 'Everyone was so station, and was thanked his son Daniel held the auction Keith Chegwin (second from left) with Max and his son (centre) and fish buyers harvested prior to Hallowe'en, it a young man as a present for his Libearty you can contact them at 2 enthusiastic; I think we've mana- personally by Mr Carter's and sold the fish to an excited Tony Hogg (right) and Jerry Elston. weighed a staggering 60lbs. girlfriend - how romantic! Langley Place, London, SW8 1TJ. ged to raise almost £2,000.' daughter. crowd which was far more interested in appearing on TV than telling us about his latest Reading joins buying fish. Esme spills the beans about area director Said Keith Chegwin, 'I think Join the Ginger Tall stories activities. Esme with Colin Etheridge and his In July, Wales' tallest man the thirty Max did extremely well - it's easy beloved baked beans. visited Boston, USA, where he for me because I do it every day, TV crew attended the Tall Clubs somethings but to turn round to the general Her colleagues organised her International convention and took public and expect them to perform From January, Chris Evans of the leaving party which was attended time out to visit a Shaw's is sometimes expecting a bit Big Breakfast, will be hosting a by many friends and colleagues supermarket. Then, on Novem- much.' new Saturday night live (past and present), including her ber 24, he was presented with a After the film crews had entertainment show. As it is a first area director, Archie Booth. Duke of Edinburgh Gold Award at departed, Max told the Journal show with a difference, he is completely free! Esme was presented with gifts St James's Palace, London. For 'That one morning put ten years on looking for an audience with a If anyone from JS, and, in return, she gave a very this, he maintained the garden of me.' difference, so naturally he came Savacentre or Homebase would witty speech about all the area an GAP, gained several first aid to Sainsbury's. He wants people like to take part, they must be directors she had worked for. certificates with the St John who will join in, enjoy themselves over 18 and have a valid She seized the opportunity to spill and be prepared for anything - as international passport. the beans about current area Ambulance and participated in an Reading's resident clown presents a anything will probably happen! archaeological dig in Northern bouquet of flowers to the 30th Write to Ginger Productions, director Colin Etheridge and Spain, among other things. customer. The show combines guests, fourth floor, Norex Court, exposed his weakness for baked His latest adventure involved music, sketches, competitions, Thames Quay. Marsh Wall, beans. It was a bit of a stretch but the looking down from a great sweets and balloons to children and every week two members of London E14 9SG. or phone Said Colin: 'Esme's unique Journal has managed to catch up altitude as Pudsey Bear. In his while their parents took part in a the audience will get the chance Jenny on 071 712 9147. September 24 saw the end of the personality could never be with Sainsbury's tallest Pudsey costume, Matthew tops raffle. The 30th customer to win a holiday - and it's all Esme era at South Eastern area replaced.' employee. seven foot, eight inches. He through the door was presented office. CORRECTION to November Journal Matthew Langmaid from collected outside the store for On October 30, Reading with a bouquet of flowers. Esme Blick retired from her Colchester Avenue, Cardiff, who Children in Need for the third year celebrated its 30th birthday. Later, past and present position as secretary to the area Kay Douglas is personnel officer at measures up to a skyscraping in succession, despite a knee Staff donned fancy dress members of staff enjoyed a director after working for the South Eastern area office. Colin Moffat is area personnel manager. seven feet two inches, has been injury. costumes and handed out branch reunion. company for 30 years. 28 29