DOCSLIB.ORG

WORK Experience

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
WORK Experience ZEVFRIEND.com [email protected] (206) 437-5489 212 West 104th Street #G2 New York, NY 10025 WORK EXPerience WHO I AM JUNE 2017 – CURRENT I’m a creatively driven, SENIOR DIGITAL STRATEGIST socially focused, technically B&H PHOTO VIDEO minded, perpetually happy, Take ownership over initial campaign strategy, structural setup, data storytelling entrepreneurial spirit. I live at presentations, and ongoing optimizations. the intersection of creativity • Led a team of 5 to produce a video animation campaign to drive brand and analytics. I’m passionate awareness that the CMO called “The best commercial B&H has ever made.” about learning more about Ran on Facebook, Instagram and YouTube. 6M total views. Holiday store traffic the world by looking through increased 22% YoY. the lenses of the people living • Worked with a team of 4 to produce ‘stop motion’ product videos for FB in it. I want to be constantly collections, Mikmak videos for Instagram, Olapic ‘content in motion’ slideshows challenged to develop content and creative branding spots for use across all platforms. CPA’s averaged $6. that matters, and I’m ready to Lower funnel retargeting ROAS averaged 30x. create the best work of my life. • Manage a FB monthly budget of over $335K. AUGUST 2016 – JUNE 2017 DIGITAL STRATEGIST B&H PHOTO VIDEO WHat I Know Built prospecting and retargeting display campaigns from the ground up. Managed and optimized utilizing The Trade Desk, Lotame, Flashtalking, and other 3rd party vendors. FB Business Manager • Responsible for ‘thumb-stopping’ ad copy & creative design. Vidmob Olapic • Monitored and optimized KPI performance retargeting ad sets using: deep dive data analysis, creative audience segmentation, ad group variable tracking (supply Smartly.io vendor, day-parting, frequency, etc.), building out site specific white-lists, and Keynote adjusting the bids accordingly. Google Analytics • Delivered over 500 million impressions, $6 million in sales, and CTR averaged The Trade Desk 80% above company benchmark. Lotame Persado JANUARY 2016 – JULY 2016 Flashtalking CO-FOUNDER Grapeshot Fanfare Asana Managed business communications and marketing strategy as well as front end UX design. • Ideated original product strategy: Aggregate and format flight search results using Skyscanner’s API for die-hard sports fans to know the optimal time to purchase flights, game tickets, and hotels based solely on user location & favorite team. • Technology is now being used by Skyscanner’s ‘Football Flight Finder.’ WHere I Studied SUMMER 2015 YESHIVA UNIVERSITY (Sy Syms School of Business) STRATEGY INTERN | INTEL, VERIZON MCGARRYBOWEN + ADVERTISING CLUB OF NEW YORK Bachelors Degree in Marketing Chosen from hundreds of applicants to participate in the ACNY’s internship program. and Business Management, • Helped the Intel team orchestrate the creation of 3 major brand campaigns Honors Program totaling $155 Million in media spend; Super Bowl ‘Anthem’, Jim Parsons Ads, and PC coalition. Honors: Graduated cum laude, • Developed the strategy for a fully integrated 360° social responsibility Stock Market Challenge Winner, campaign for Verizon with a team of 8 interns. Verizon used the strategy for Deans List their Thanksgiving campaign. • Our campaign pitch was chosen as the winner of the Internship Competition Activities: Baseball Team by C-Suite level executives, including the agency president. (captain), Volleyball Team, • Attended weekly private seminars given by C-Suite level executives at various Entrepreneurship Club large agencies and corporations in NYC to gain practical industry insights. .
Load more

Recommended publications
  • Sy Syms School of Business
    SYMS SCHOOL OF BUSINESS YESHIVA UNIVERSITY BEREN CAMPUS (EFFECTIVE FALL 2015)¥ PROGRAM OF STUDY B.S. DEGREE REQUIREMENTS – 128 CREDITS NAME DATE I.D. # BASIC COURSES (6 CREDITS) BUSINESS CORE (21 CREDITS) ENGL 1100 Composition & Rhetoric ( )____ ACC 1001 Accounting Principles I ( ) ____ BUS 1012 Business Communication ( )____ ACC 1002 Accounting Principles II ( ) ____ BLW 2021 Ethical & Legal Environment of Business HUMANITIES (6 CREDITS) (for Non Accounting Majors) One from English Literature or Foreign Literature other than or ( ) ____ Hebrew and one from Art History, Music, History, Philosophy or BLW 2111 Business Law I Foreign Language (for Accounting Majors) English or Foreign Literature ( )____ FIN 1001 Principles of Finance ( ) ____ IDS 1020 Introduction to Information Systems ( ) ____ Art History* _____________ ( )____ MAN 1020 Managing in a Global Environment ( ) ____ Music* _____________ ( )____ MAR 1001 Principles of Marketing ( ) ____ History ( )____ Philosophy ( )____ Foreign Language** ( )____ MAJOR REQUIREMENTS (27 CREDITS) * Any course that fulfils the SCW Interpreting Literature and the Arts category See requirement sheets and department websites for specific ** Except Hebrew. Student must complete 1102 to fulfill Foreign Language departmental requirements. requirement. QUANTITATIVE, SOCIAL, & NATURAL SCIENCES JEWISH STUDIES (25 - 43 CREDITS) (9-12 CREDITS) 6 semesters CORE (18 - 36 credits) plus 14 credits. IDS 1001 Business Algebra *** ( )____ Minimum one course per semester. IDS 1131 Statistics for Business ( )____
    [Show full text]
  • Marketing 1001 Principles
    Yeshiva University 8/2012 SYMS SCHOOL OF BUSINESS Course Outline – Fall 2012 Marketing 1001 – Principles Dr. Frederick A. Palumbo Sections 211/231 E-mail: [email protected] Office: Wilf Campus - BH 424 Office: Midtown Campus – Room 413B Tel: 212-960-0843 Tel: 917-326-4830 Tel: 212-960-0845 (SYMS Office-BH 412) Tel: 917-326-4839 (SYMS Office-Rm 321) Office Hours: M/W: by appointment Office Hours: M/W: by appointment ------------------------------------------------------------------------------------------------------------- Course Objectives People often define "marketing" as advertising - a highly visible activity by which organizations try to persuade consumers to buy products and services. However, marketing is much more than advertising and even the most skillful marketing cannot make consumers buy things that they don't want. Marketing involves two basic sets of activities. The first set starts with identifying consumer needs and ends with positioning the product or service to satisfy those needs and differentiate it from competition. In between, rigorous analysis of the competition, the customer, the environment, and the company's own capabilities are required. The second set of activities revolves around the "marketing mix" -letting the consumer know about the product in an attention-getting, convincing, and motivating way, getting it to the consumer through the best combination of distribution channels, pricing it effectively, and offering incentives to try, purchase, and purchase more. Failure to get one of these activities right may result in the failure of the product. Positioning is the key to product success, but even a perfect product with brilliant positioning won't last long if its benefits are not clearly communicated to the right people, if its price is to high or too low, if it is sold through the wrong retailers, or displayed poorly.
    [Show full text]
  • Presenter Profiles
    PRESENTER PROFILES RABBI KENNETH BRANDER Rabbi Kenneth Brander is Vice President for University and Community Life at Yeshiva University. He served as the inaugural David Mitzner Dean of Yeshiva University Center for the Jewish Future. Prior to his work at Yeshiva University, Rabbi Brander served for 14 years as the Senior Rabbi of the Boca Raton Synagogue. He oversaw its explosive growth from 60 families to over 600 families. While Senior Rabbi of the Boca Raton Synagogue (BRS), he became the founding dean of The Weinbaum Yeshiva High School, founding dean of the Boca Raton Judaic Fellows Program – Community Kollel and founder and posek of the Boca Raton Community Mikvah. He helped to develop the Hahn Judaic Campus on which all these institutions reside and as co-chair of Kashrut organization of the Orthodox Rabbinical Board of Broward & Palm Beach Counties (ORB). Rabbi Brander also served for five years as a Member of the Executive Board of the South Palm Beach County Jewish Federation, as a Board member of Jewish Family Services of South Palm Beach County, and actively worked with other lay leaders in the development of the Hillel Day School. Rabbi Brander is a 1984 alumnus of Yeshiva College and received his ordination from the Rabbi Isaac Elchanan Theological Seminary in 1986. During that time he served as a student assistant to the esteemed Rabbi Joseph B. Soloveitchik. He also received an additional ordination from Rav Menachem Burstein the founder and dean of Machon Puah and from the Chief Rabbi, Mordechai Eliyahu, in the field of Jewish Law and Bioethics with a focus on reproductive technology, He is currently a PhD candidate (ABD) in general philosophy at Florida Atlantic University (FAU).
    [Show full text]
  • Yeshiva University Sy Syms School of Business Course Outline – Fall 2012 ACC 1001, Section 331, Accounting Principles I
    Yeshiva University Sy Syms School of Business Course Outline – Fall 2012 ACC 1001, Section 331, Accounting Principles I Instructor: Dr. Joseph Kerstein Office Room No: Wilf Campus BH: 405B Office Hours: before/after class and by appointment E-Mail: [email protected] Introduction Whether or not you plan on being an accountant, this course will prove very useful to you in your career by helping you to understand accounting ‘numbers’ used for business decisions. Financial statements are the primary means for communicating these numbers. The objective of this course along with the second course in the accounting principles sequence (ACC 1002) is to help make you financially literate by learning how to read financial statements. In addition, you will learn how to prepare financial statements, which requires knowing how to record basic transactions in journals and ledgers according to Generally Accepting Accounting Principles (GAAP). An outline of learning objectives 1) Provide an introduction to accounting including: a. What is accounting? b. The building blocks of accounting under GAAP c. The basic accounting equation d. Financial statements 2) Learn the recording Process a. What is an account? b. Journal entries c. The Journal and Ledger d. The trial balance 3) Learn how to adjust the accounts a. Timing issues b. The basics of adjusting entries c. The adjusted trial balance and financial statements 4) Learn how to complete the accounting cycle a. Closing the books b. Prepare a post-closing trial balance c. The classified balance sheet 5) Learn how to account for specific situational transactions a. merchandising operations and inventory b.
    [Show full text]
  • Sy Syms School of Business
    Yeshiva University Undergraduate Catalog for Men 2014-2016 Sy Syms School of Business Established in 1987 through a major gift from Sy Syms, a member of Yeshiva University’s Board of Trustees, and other business leaders, the Sy Syms School of Business is the university’s undergraduate business school for men and women. It offers the unique combination of a complete business curriculum along with an intensive Jewish studies component. One of the best undergraduate business programs in the Northeast, the school instills in students strong analytic skills, discipline, and ethical values. It offers professional preparation with a broad base in liberal arts studies, and its curriculum leads to the Bachelor of Science degree. The curriculum covers a common body of knowledge—the business core—in addition to majors or concentrations in accounting, finance, business intelligence and marketing analytics, management, and marketing. Jewish tradition provides the framework for consideration of ethical issues, an integral part of the student’s education. All Sy Syms students simultaneously attend one of the four schools of Jewish studies at the university. Students are taught by a distinguished faculty who hold positions in the research and professional communities and offer students a thorough background in the theoretical and practical aspects of business. The Rennert Entrepreneurial Institute is one of the nation’s few undergraduate programs that fosters students’ entrepreneurial skills and knowledge for creating and developing a business. The institute employs an interdisciplinary approach, which uses the curriculum and faculty of the Sy Syms School. Students may take entrepreneurship courses as electives or they may choose the entrepreneurship track of the management concentration.
    [Show full text]
  • Participant List
    Aspen Undergraduate Business Education Consortium Kellogg School of Management at Northwestern University May 31-June 2, 2016 | Evanston, IL Participant List School Name Title Augsburg College Peter Stark Assistant Professor of Business Administration* Dorothy Feldmann Associate Dean, Business Programs Bentley University Professor, History; Visiting Scholar, Weatherhead Initiative on Global Cyrus Veeser History, Harvard University Professor, Department of Information Systems, Carroll School of Mary Cronin Boston College (Carroll Management School of Management) Michael Smith Lecturer, Carroll School of Management Ethan Sullivan Assistant Dean for Curriculum, Carroll School of Management Boston University Associate Professor, Strategy and Innovation, Questrom School of (Questrom School of Jeffrey Furman Business Business) CV Starr Professor of Commerce, Organizations and Entrepreneurship; Brown University Mary Fennell Professor, Sociology; Professor, Health Services, Policy, and Practice Bucknell University (School of Ivy Kepner Assistant Director, School of Management Management) Nancy Budwig Associate Provost and Dean of Research Clark University Priscilla Elsass Associate Professor, Management Edward Ashbee Associate Professor, Department of Business and Politics Copenhagen Business Rasmus Johnsen Professor, Department of Management, Politics and Philosophy School Associate Professor, Department of Intercultural Communication and Annette Risberg Management Assistant Dean, Bachelor of Business Administration Program, Goizueta Libby Egnor
    [Show full text]
  • Sy Syms School of Business
    Yeshiva University Undergraduate Catalog for Women 2012-2014 Sy Syms School of Business Established in 1987 through a major gift from Sy Syms, a member of Yeshiva University’s Board of Trustees, and other business leaders, the Sy Syms School of Business is the university’s undergraduate business school for men and women. It offers the unique combination of a complete business curriculum along with an intensive Jewish studies component. One of the best undergraduate business programs in the Northeast, the school instills in students strong analytic skills, discipline, and ethical values. The curriculum, leading to the Bachelor of Science degree, offers professional preparation with a broad base in liberal arts studies. The curriculum covers a common body of knowledge—the business core—in addition to majors or concentrations in accounting, finance, information systems (available as a minor), international business, management, and marketing. Jewish tradition provides the framework for consideration of ethical issues, an integral part of the school’s curriculum. All students take a full Jewish studies program through the Rebecca Ivry School of Jewish Studies Students are taught by a distinguished faculty who hold positions in the research and professional communities offer students a thorough background in the theoretical and practical aspects of business. The Rennert Entrepreneurial Institute is one of the nation’s few undergraduate programs that fosters students’ entrepreneurial skills and knowledge for creating and developing a business. The institute employs an interdisciplinary approach, which uses the curriculum and faculty of the Sy Syms School. Students may take entrepreneurship courses as electives or they may choose the entrepreneurship track of the management concentration.
    [Show full text]
  • OPES ACQUISITION CORP. 4218 NE 2Nd Avenue
    OPES ACQUISITION CORP. 4218 NE 2nd Avenue Miami, Florida 33137 NOTICE OF ANNUAL MEETING OF STOCKHOLDERS to be held on August 4, 2020 TO THE STOCKHOLDERS OF OPES ACQUISITION CORP.: You are cordially invited to attend the Annual Meeting of the Stockholders (the “Annual Meeting”) of OPES ACQUISITION CORP., a De laware corporation the “Company,” “Opes,” “we,” “us” or “our”) to be held at 10:00 a.m. EST on August 4, 2020. Due to the COVID-19 pandemic, the Company will be holding the Annual Meeting via teleconference using the following dial-in information: US Toll Free 1-888-433-2831 International Toll 1-719-955-2379 Participant Passcode 212 407 4122 The Annual Meeting will be held for the following purposes: (1) To elect James Anderson to serve on the Board of Directors of the Company as a Class A director until the 2023 annual meeting of stockholders of the Company or until his successor is duly appointed and qualified; and (2) To transact any other business as may properly be presented at the Annual Meeting or any adjournment thereof. Enclosed is the proxy statement containing detailed information concerning the election of the directors. Whether or not you plan to attend the Annual Meeting, we urge you to read this material carefully and vote your shares. I look forward to seeing you at the meeting. By Order of the Board of Directors, /s/ Ophir Sternberg Ophir Sternberg Chairman of the Board Dated: July 2, 2020 Your vote is important. Please sign, date and return your proxy card as soon as possible to make sure that your shares are represented at the Annual Meeting.
    [Show full text]
  • Guide to the Yeshiva
    YU Admissions Guide to the Yeshiva The Undergraduate Torah Experience Welcome to Yeshiva! Our Yeshiva has a long and profound history and legacy of Torah scholarship, Jewish values, and spiritual aspirations. Grounded in the world-view of Rav Yosef Dov Soloveitchik and guided today by our world-renowned Roshei Yeshiva, we prepare each student on his personal path to greatness. We have assembled in one Yeshiva an unparalleled group of warm Rebbeim, insightful Mashgichim, and helpful support staff to enable you to have an uplifting and enriching Torah experience—ranging from beginner to advanced 3 Yeshiva Program/ levels. Beyond the Beit Midrash and classroom Mazer School of Talmudic Studies (MYP) learning, we provide programming, shabbatonim, 4 Isaac Breuer College of and extracurricular events with Rebbeim, often in Hebraic Studies (IBC) their homes. As you decide where you will spend 7 The James Striar School the next stage of your life’s journey, we hope that (JSS) you will join us here in Yeshiva and take full 8 Irving I. Stone Beit Midrash advantage of all that we have to offer you here. Program (SBMP) 10 Masmidim Program With Torah Blessings, 13 BA/Semicha Program 14 Support Staff Administration/ Mashgichim/ Madrichim/ Shiur Assistants 16 Annual Programming Rabbi Dr. Ari Berman, Rabbi Dr. Yosef Kalinsky, President Dean ROSHEI YESHIVA AND REBBEIM Rabbi Elchanan Rabbi Eliyahu Rabbi Mordechai Rabbi Yitzchak Rabbi Daniel Rabbi Meir Adler Ben-Haim Benhaim Cohen Feldman Goldwicht Rabbi David Hirsch Rabbi Dr. Dovid Rabbi Aharon Kahn Rabbi Eliakim Rabbi Yaakov Rabbi Hershel Horwitz Koenigsberg Neuburger Reichman Rabbi Dr. Michael Rabbi Avi Sarfaty Rabbi Hershel Rabbi Eliahu Rabbi Baruch Rabbi Zvi Rosensweig Schachter Baruch Shulman Simon Sobolofsky Rabbi Daniel Stein Rabbi Dr.
    [Show full text]
  • Views Expressed in the Commentator Are Those Sneak Away Like a Thief in the Night.’ Are Federal Funding, Yet the Administration Permit a Gay Club
    HE OMMENTATOR T The Independent C Student Newspaper of Yeshiva University VOL. LXXXV MONDAY, DECEMBER 23, 2019 ISSUE NO. 6 Man Breaks into Schottenstein Hall, Sets Fires off the fire alarm, adding that “an the room, an all-clear announce- By Yitzchak Carroll arrest was made and Security is ment was issued.” According to the and Elisheva Kohn working with the NYPD on next email, the investigation is “ongo- steps.” The email also emphasized ing,” but the NYPD “concluded this The Schottenstein Residence that “there is no current threat to was not a hate crime.” It reiterated Hall on the Beren Campus was our residence hall or the campus.” that “there is no current threat to broken into in the early morn- YU Security sent another email our campuses.” ing hours of Friday, Dec. 20, and to YU students and faculty mem- On Saturday evening, the NYPD three small fires were set. Peter bers, as well as parents of under- Hate Crimes Task Force tweet- Weyand, 33, was arrested at the graduate students, on Saturday ed, “While the arson at Yeshiva scene by Fire Department of New evening at 7:41 p.m., clarifying the University is currently not believed York (FDNY) Fire Marshals on incident following the coverage by to be a hate crime, the NYPD and charges of burglary, arson, reck- media outlets that occurred over HCTF are staying touch with less endangerment and criminal Saturday. FDNY until a final determination trespass, though officials are not According to the email, an in- is made.” charging the defendant with a hate truder approached the Security Footage released by the FDNY crime at this time.
    [Show full text]
  • Presenter Bios
    PRESENTER PROFILES RABBI DR. ELIE ABADIE Rabbi Elie Abadie, M.D. was born in Beirut, Lebanon, and grew up in Mexico City, coming to the United States to attend Yeshiva University. He earned his B.A. in Health Sciences in 1983, B.S.C. in 1984 in Bible Studies, Hebrew Teacher’s diploma in 1985, and a Master’s degree in Jewish Philosophy 1n 1986 from Bernard Revel Graduate School of Yeshiva University. Rabbi Abadie received his ordination in 1986 from Rabbi Isaac Elchanan Theological Seminary. He attended SUNY Downstate Medical Center, where he graduated in 1990 with an M.D. degree. He did his residency in Internal Medicine, and later his fellowship in Gastroenterology at Maimonides Medical Center finishing in 1995. Rabbi Abadie is the founding Rabbi and Spiritual Leader of the Edmond J. Safra Synagogue in New York City, the Head of School of the Sephardic Academy of Manhattan and the Spiritual Leader of the Moise Safra Community Center in Manhattan. He is also the Director of the Jacob E. Safra Institute of Sephardic Studies, at Yeshiva University and is a scholar and college teacher of Sephardic Judaism, history, philosophy, and comparative traditional law. He received the Orden Del Merito Civil, the highest civil decoration by His Majesty King Juan Carlos I of Spain. Rabbi Abadie maintains a practice in Gastroenterology. RABBI DR. J. DAVID BLEICH Rabbi J. David Bleich is an authority on Jewish law and ethics and bioethics. He holds the Herbert and Florence Tenzer Chair in Jewish Law and Ethics, is a Rosh Yeshiva at Rabbi Isaac Elchanan Theological Seminary of Yeshiva University and heads RIETS’ postgraduate institute for the study of Talmudic jurisprudence and family law.
    [Show full text]
  • Sy Syms School of Business
    Yeshiva University Undergraduate Catalog for Men 2014-2016 Yeshiva College Founded in 1928, Yeshiva College is Yeshiva University’s undergraduate college of arts and sciences for men. Its programs embody a unique mission: to combine Jewish learning with the study of the classical liberal arts. Students at the College pursue a rigorous dual educational program that combines academic inquiry with the study of Torah and Jewish heritage. Located at the University’s Wilf Campus, the College’s proximity to several of the University’s other schools and affiliates provides students with a stimulating academic atmosphere. All major resources of the institution are easily accessible from this location. As a liberal arts college in the vibrant urban center that is New York City, Yeshiva College continues to meet the needs of our students in the 21st century through the ongoing development of a broad set of educational programs, student services, and extracurricular activities. The College provides academic majors in 15 arts and sciences disciplines, all leading to the Bachelor of Arts degree. In addition, combined and joint degree programs are offered in several other disciplines—including engineering, dentistry, Jewish education, Jewish studies, optometry, and podiatry—in conjunction with the University’s graduate schools and other leading universities. Students also participate in four distinct programs of morning Torah studies designed to meet the needs and interests of our students: the Isaac Breuer College of Hebraic Studies (IBC), the James Striar School of General Jewish Studies (JSS), Yeshiva Program/Mazer School of Talmudic Studies (MYP), or Irving I. Stone Beit Midrash Program (SBMP).
    [Show full text]