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[email protected] (206) 437-5489 212 West 104th Street #G2 New York, NY 10025 WORK EXPerience WHO I AM JUNE 2017 – CURRENT I’m a creatively driven, SENIOR DIGITAL STRATEGIST socially focused, technically B&H PHOTO VIDEO minded, perpetually happy, Take ownership over initial campaign strategy, structural setup, data storytelling entrepreneurial spirit. I live at presentations, and ongoing optimizations. the intersection of creativity • Led a team of 5 to produce a video animation campaign to drive brand and analytics. I’m passionate awareness that the CMO called “The best commercial B&H has ever made.” about learning more about Ran on Facebook, Instagram and YouTube. 6M total views. Holiday store traffic the world by looking through increased 22% YoY. the lenses of the people living • Worked with a team of 4 to produce ‘stop motion’ product videos for FB in it. I want to be constantly collections, Mikmak videos for Instagram, Olapic ‘content in motion’ slideshows challenged to develop content and creative branding spots for use across all platforms. CPA’s averaged $6. that matters, and I’m ready to Lower funnel retargeting ROAS averaged 30x. create the best work of my life. • Manage a FB monthly budget of over $335K. AUGUST 2016 – JUNE 2017 DIGITAL STRATEGIST B&H PHOTO VIDEO WHat I Know Built prospecting and retargeting display campaigns from the ground up. Managed and optimized utilizing The Trade Desk, Lotame, Flashtalking, and other 3rd party vendors. FB Business Manager • Responsible for ‘thumb-stopping’ ad copy & creative design. Vidmob Olapic • Monitored and optimized KPI performance retargeting ad sets using: deep dive data analysis, creative audience segmentation, ad group variable tracking (supply Smartly.io vendor, day-parting, frequency, etc.), building out site specific white-lists, and Keynote adjusting the bids accordingly.