ZEVFRIEND.com [email protected] (206) 437-5489 212 West 104th Street #G2 New York, NY 10025 WORK EXPerience WHO I AM JUNE 2017 – CURRENT I’m a creatively driven, SENIOR DIGITAL STRATEGIST socially focused, technically B&H PHOTO VIDEO minded, perpetually happy, Take ownership over initial campaign strategy, structural setup, data storytelling entrepreneurial spirit. I live at presentations, and ongoing optimizations. the intersection of creativity • Led a team of 5 to produce a video animation campaign to drive brand and analytics. I’m passionate awareness that the CMO called “The best commercial B&H has ever made.” about learning more about Ran on Facebook, Instagram and YouTube. 6M total views. Holiday store traffic the world by looking through increased 22% YoY. the lenses of the people living • Worked with a team of 4 to produce ‘stop motion’ product videos for FB in it. I want to be constantly collections, Mikmak videos for Instagram, Olapic ‘content in motion’ slideshows challenged to develop content and creative branding spots for use across all platforms. CPA’s averaged $6. that matters, and I’m ready to Lower funnel retargeting ROAS averaged 30x. create the best work of my life. • Manage a FB monthly budget of over $335K. AUGUST 2016 – JUNE 2017 DIGITAL STRATEGIST B&H PHOTO VIDEO WHat I Know Built prospecting and retargeting display campaigns from the ground up. Managed and optimized utilizing The Trade Desk, Lotame, Flashtalking, and other 3rd party vendors. FB Business Manager • Responsible for ‘thumb-stopping’ ad copy & creative design. Vidmob Olapic • Monitored and optimized KPI performance retargeting ad sets using: deep dive data analysis, creative audience segmentation, ad group variable tracking (supply Smartly.io vendor, day-parting, frequency, etc.), building out site specific white-lists, and Keynote adjusting the bids accordingly. Google Analytics • Delivered over 500 million impressions, $6 million in sales, and CTR averaged The Trade Desk 80% above company benchmark. Lotame Persado JANUARY 2016 – JULY 2016 Flashtalking CO-FOUNDER Grapeshot Fanfare Asana Managed business communications and marketing strategy as well as front end UX design. • Ideated original product strategy: Aggregate and format flight search results using Skyscanner’s API for die-hard sports fans to know the optimal time to purchase flights, game tickets, and hotels based solely on user location & favorite team. • Technology is now being used by Skyscanner’s ‘Football Flight Finder.’ WHere I Studied SUMMER 2015 YESHIVA UNIVERSITY (Sy Syms School of Business) STRATEGY INTERN | INTEL, VERIZON MCGARRYBOWEN + ADVERTISING CLUB OF NEW YORK Bachelors Degree in Marketing Chosen from hundreds of applicants to participate in the ACNY’s internship program. and Business Management, • Helped the Intel team orchestrate the creation of 3 major brand campaigns Honors Program totaling $155 Million in media spend; Super Bowl ‘Anthem’, Jim Parsons Ads, and PC coalition. Honors: Graduated cum laude, • Developed the strategy for a fully integrated 360° social responsibility Stock Market Challenge Winner, campaign for Verizon with a team of 8 interns. Verizon used the strategy for Deans List their Thanksgiving campaign. • Our campaign pitch was chosen as the winner of the Internship Competition Activities: Baseball Team by C-Suite level executives, including the agency president. (captain), Volleyball Team, • Attended weekly private seminars given by C-Suite level executives at various Entrepreneurship Club large agencies and corporations in NYC to gain practical industry insights. .