AIRPORT CITY BELGRADE “ Awarded as THE BEST OFFICE DEVELOPMENT PROJECT of the year IN SOUTHEAST EUROPE “

Airport City Belgrade newsletter April / 2016 n ° 19 City within a city

Liberation through dance Somehow over time Avenue has become a hallmark of our Avenija je nekako vremenom postala zaštitni znak našeg City within the city: as place for our events, but also as an grada u gradu: kao mesto događanja ali i kao inspiracija inspiration for the camera lens, as a place of inexhaustible za oko kamere, kao mesto pozitivne energije za sve one positive energy for all those who spend rare moments of koji provedu retke trenutke opuštanja u toku radnog relaxation during their workday in our gardens. dana u našim baštama. Rami Wimmer ACB architect, speaks in his interview about Rami Wimmmer, arhitekta ACB-a, u svom intervjuu the importance of Avenue as a communicational backbone u ovom broju govori o njenoj važnosti kao okosnice, of the complex, and how the architecture supports the kičme, kompleksa i o tome na koji način arhitektura entity of ACB city, which in this fourth phase is also seri- podržava celinu ACB grada koji u ovoj četvrtoj fazi ously conquering the heights. And he also talks about the ozbiljno osvaja i visinu. I o sledećoj fazi u kojoj ćemo next phase, in which we will grow more… rasti još... > Interview Guy Weizman 03 Airport CityBelgrade newsletter Israel - Mecca of contemporaryIsrael - dance Contemporarybeen has dance associmainly - Aviv has Tel Israel in recent years. ated with contemporarybecome dance and a Mecca for always beendancers. Folklore has an important and Orthodoxpart of Jewish culture dance Jews an escapea lot. Dance represents reality from a man can do without speakand the only thing - It has a universal un- ing about politics directly. are no longer required to derstanding… you the rise of speak the same language. However, modern dance in Israel only began with those who were bornrequires in freedom. Dancing liberty of free expression. This and the pursuit Ohad Na- is largely thanks to the hard work of He ap- harin with the Betsheva Dance Theatre. pearedraised dance to time and right the at Tel Aviv’s higher level. Thanks to him, another, art scene is more international and open to ex- changes with other cultures. Izrael -- Meka savremenog plesa Poslednjih godinasavremeni ples najviše ve- se Aviv je postao Meka za savre- zuje za Izrael. Tel meni ples i plesače. Folklor je oduvek bio važan deo jevrejske kulture. Ortodoksni Jevreji dosta plešu. Ples je bekstvo od stvarnosti i jedina ne govori stvar koju čovek može da radi, a da direktno o politici.univerzalno ra- Pokret ima zumevanje, nije vam više potreban isti jezik. Međutim, uspon savremenog plesa u Izraelu je počeo tek sa onima koji su rođeni u slobodi. Ples iziskuje slobodu i traženje slobodnog izraza. To je najvećim delom zasluga onoga što je godi- nama radio Ohad Naharin sa Betsheva Dance teatrom. On se pojavioi podigao vreme u pravo ples na jedan drugi, viši, nivo. Umetnička scena Aviva je nakon njega internacionalnija i ot- Tel vorenija za razmenu s drugim kulturama. Personal liberation theme in your is an omnipresent work. How do you achieve that through dance? company is also engaged in humanitarian work... Your from business, which is not the case in Western Europe,from business, which is not the case in Western where culture is only on the market, left without any sup- port. I believe that those who support this idea are just as important, if not more important,holders of that than the toa chance did not get idea. How many talented artists implement their ideas due to a lack of adequate support? I think you can achieve it quickest with dance, because you have to kind of liberate yourself from your body when dancing. The essence of dancing is doing the im- possible with your body -- telling a story with muscles - sub a pick We words. with not and cells, and skin and ject and then try to cross a couple of borders. Before this, we did a project in Holland called Phobia… That one was really about terror and how you perceive the idea of people What we are just blowing themselves up. trying to do is really understand how one comes to the point at which one has such belief they are will- that ing to destroy everything around them. After being so so long, you intensely busy with something like this for are not the same You stand on the other side of fear. deal with it. this is how we man and, in a way, tell peoplehave a duty to artist, you an As something that is significant to their daily life. I’m not a preacher and can perhapsI but life, their cannot change push this huge rock a little bit and eventually it will start rolling. Encour- aging debate is very important in our work and whenever things, we also addressing actual we have a performance make sure that we bring together philosophers, doctors, scientists and artists from other disciplines and make sure that discussion begins. There is a lot to do in this world. There are Serbian dancers in the play (Ana Ignjatović Mihovilović, Luka Gvozdenović, Nataša Zagorac, Lukić). Luka and Tomašević Nikola Čubrilo, Vladimir How important are collaborations with other artists and institutions in the dance world? was very moving from this hiding perspective, but I decided I wanted it to be a little more concrete and modern. I was curious to find out what someone asks when they come back home after years of fighting… Based on that, we started interviewing soldiers who returned from war and this text is a literally transcript of those stories. They are very important. The nice thing about dance is that it’s language-free, so we can work anywhere with any very importantit’s think group. I youngwe show other that artists through our work/projects what is new in the dance world and I think such exchanges are closing the circle. inspired artistsand somewhat changed here has Our work here to make works that are daring, and that is important. That is the greatest acknowledgement I could receive. peopleyoung help to money donor use to tried have We a slightly more normal life, enriched with art. So we came up with this project. I noticed that there is significant help and support to artists here that you might not be aware I see that here people from the world of business do of... supportedwhich It’sproject... our Airportlike that, City, very special when there is a support culture system for What about where you live? the Netherlands, This time you are coming to Belgrade with L’histoire had a few versions of this libretto, du soldat. You written by famous Dutch Jewish poet Judith Herz- berg. What is the final version? and West. Yugoslav culture is fascinating and you are hos- culture is fascinating and you are Yugoslav and West. pitable people this constant like us [Israelis]. There is also your pride, though I’m not sure how goodfor fight that is (laughs), and there is generosity and friendship. I think Belgrade is Europe’sWest best kept secret. The does not have all this in one place, and this is probably the westernmost pointthe East has arrived. at which It’s beautiful, but it doesn’t People have that something. are trying to determine what is the new Europe and the The integration process and the clash of East new identity. have been underway there, but it’s something and West that is quite new and has yet to yield results. This inter- very long time, 500weaving here has been on for going years, and it has brought great results. for this I have been waiting That’s an interesting story. different versions a long time. It took me four piece for beenhave I and one, this to came we iton working before years. Judith Herzberg, about who was hiding four now for II, wrote a story about a soldier War in Holland in World a long time. Her text who returns home after hiding for How does it feel to be back in Belgrade? Dance has always been the best kept secret for liberation.Dance has always been for the best kept secret the magic of dance permeates and the body, By liberating opens debate push- on important for room issues, thereby This is exactly what ing back within society. certain borders Netherlands-based international dance company Club Guy & has been doing since artist Guy Weizman, Roni, led by Israeli audiencesSerbian to known Already 2002. in founded was it with BITEF and at the Serbian performances its previous for Dance Festi- in Novi Sad and the Belgrade National Theatre the for back its magic val, this company to Belgrade brought with of BITEF’s Birthday on 4th March, major celebration du soldat” – The Soldier’s of its show “L’histoire the premiere per- What’s Up prior the premiere In this interview for Tale. which was supported formance, by Airport City Belgrade, happiness, support spoke identity, about freedom, Weizman and pervading dance. It feels like coming home. I think Belgrade is the only city I Aviv. in Europe that kind of reminds me somehow of Tel culture, is it the link of mentality, don’t really know why… flavours, noise and a healthy amount of anarchy? In any case, it’s some kind of interaction and something that has come out of the clash of cultures, the combination of East EXCLUSIVE INTERVIEW WITH GUY WEITZMAN Liberation dance through liberation“Dance is the best kept secret for and Belgrade is the best kept secret of Europe” Marina Deleon Communication Advisor V - našom do smo da činjenicu na Priči o vojniku i

Dragi čitaoci, U ovom broju Whats up-a postoji tema koja je, do- značajna, azvolite mi da budem lična, meni izuzetno koja nas na odredjeninačin izdvaja od ostalih poslovnih mesta u gradu: Priča o vojniku. Ponosna sam na stranice posvećene Guy-u Weizmanu i nacijom pomogli zaživi da ova izvanredna predstava na beogradskim daskama. Ponosna sam što je beo- i beztako zrelo publika gradska prepoznala rezerve antiratnu, vrlo sofisticiranu i tešku poruku koju ova predstava nosi. Izuzetno mi je drago što smo bili spomenutispada koliko onoliko primereno, i skromno u meru dobrog ukusa, podržavajući svest o znača- ju davanja kao takvog i onoga doprinos što njegov umetnosti može da učini na duže staze. I moram priznati na kraju da sam najviše ponosna na kolege u ACB-u i saradnike Whats up-a i koji su svi, bez rezer- ve, prepoznali i vrednosti. iste te momente modernogkvazi smo okruženi diktatom da Znam ci- nizma koji voli da tvrdi da je profit sve, da su se sve vrednosti izgubile, da je pristojnost out a necivilizo- vanost i grubost in, da je umetnost out a rijaliti in. optimistatoliki budem uvek još da li smem znam Ne (neko bi rekao svesno naivna), ali verujem da je većini nas potrebno da znamo i da verujemo da je pristoj- nost još uvek in i da vrednosti kao lepota, znanje i sasvim – vremenu ovom u stanuju uvek još umetnost legitimno u drugačijem obliku nego u prošlom veku pozitivnomistom još uvek s ali konota- vrednosnom cijom. I na kraju, veoma nam je dragoceno što smo u jednom potpuno poslovnom kompaniji ambijentu , u real estate interes, uspelito nije primarni kojoj ovaj da iznesemo projekat. Kao što smo obećali ovog proleća organizovaćemo za nas u ACB-u. samo donatorsku predstavu Vojnika da ćemo uspeti da doprinesemo da još neka Verujem buduća predstava zaživi sa našim igračima na sceni Bitef dens teatra. A naredni broj posvetićemo arhitekturi i graditeljima, Srdačno Vaša, Rec urednika Marina Deleon Communication Advisor Airport CityBelgrade newsletter

Editor’ s word Dear readers, up there is one topic,In this issue of What’s please allow me a personal remark, which is extremely im- distingu- portant in a certain way, to me, and which, the kind: Theishes us from other business centres of . Soldier’s Tale - I’m really proud of the exclusive interview with Guy Weiz du Soldat andman, what he said about us and L'Histoire the fact that our donation helped to bring this extraor- dinary play to life on Belgrade’s stage. I am proud that the Belgrade audience so maturely and unreservedly re- cognisedvery sophisticated,and anti-war the yet heavy I was also glad that message that is carried by this show. we were mentioned in humbly and appropriate manner, within the boundaries of good taste, while keeping in the importancefocus of concept of giving per se and what this can contribute to the arts in the long run. And in the end I have to admit that I’m proudest of my colle- agues in ACB and the team of What’s up who recognized the same values and points to be proud of. I know that we are surrounded by the dictates of qua- si-modern cynicism, which likes to claim that money is everything, that all values have been lost, that decency is ‘out’ and discourtesy and rudeness are ‘in’, and that art is ‘out’ and reality-show ‘in’. I don’t know whether I dare to still be so optimistic (some would say deliberately naïve), but I honestly believe that most of us need to know and believe that decency is still ‘in’ and that values like beauty, knowledge and art still reside in this time – quite legiti- but still forms than in the last century, in different mately, with the same positive connotation. And in the end we are so happy that we have succee- ded in implementing this project in one business envi- which this is not ronment, in a real estate company for typical project. This spring we will organise, as promised, a special per- at ACB. We us Tale just for of The Soldier’s formance believe that it will succeed in contributing to some other coming to life on the stage of thefuture performance Bitef Dance Theatre. bewould up Whats of issue Next dedica- completely ted to architecture and builders. sincerely, Yours

02 04 Airport City Belgrade newsletter Airport City Belgrade newsletter 05 > ?????????????????????????

Cancer research is also something I find really important and we try to use this stage not only to make ourselves bigger, but also to try to convince other people to try to do good things.

You have received several prestigious awards. How important is that for your work? They are really good for PR, but they don’t really change anything in real life. It’s beautiful to be acknowledged for what you do and it’s flattering, but we are not doing this for awards.

Could you reveal some of your upcoming projects? After making Phobia, which was a very dark piece, the next project is called Happiness. It’s a little bit about the “I want it all / I want it now” mentality, and the culture in which the number of likes you get defines your happiness... With kids saying they want to be famous when they grow up. The question is whether that is really happiness or not. An- other next big thing for me is taking over this big theatre Poimanje sreće company of the north in The Netherlands. The idea is that from that moment we are going to make interdisciplinary Weizman je oštar protivnik dominantne kul- projects. It’s kind of a big step, but it’s exciting and some- ture ulepšavanja svega i negiranja bola, onog thing I’m looking forward to. oblika savremene kulture u kojoj vlada teror memo kako se dolazi do te tačke u kojoj se u nesto tako fa- pozitivnosti, gde nas uče da svaku rečenicu za- The notion of happiness natično veruje, u kojoj su ljudi spremni da unište i sebe i sve počinjemo sa “da”. On smatra da nikakve pilu- le ne pomažu ulepšavanju stvarnosti već samo oko sebe. Kada se tako dugo bavite ovakvim fenomenom, vi doprinose našem padu. Stoga se trudi da nauči Ples je uvek bio najbolje čuvana tajna oslobađanja. Weizman is a strong opponent of the dominant zapravo stojite na drugoj strani straha. Niste više isti čovek i svog 15-godišnjeg sina Joava da se ne može baš Oslobađanjem tela, ples širi magiju i otvara prostor za culture, the beautification of everything, the de- to je jedan od načina suočavanja sa strahom. uvek biti srećan. Da treba i da padne i da nauči nial of pain and the form of contemporary cul- debatu o važnim pitanjima pomerajući tako određene da ustane. Da ponekad treba otrpeti glavobolju ture in which the terror of positivity prevails, jer se i kroz bol raste. Bol je važan i zdrav. A granice u društvu. To je upravo ono što međunarodna where we are taught to start a sentence with Vaša kompanija spada u socijalno odgovorne... Umetnik ima obavezu da kaže ljudima nešto što je važno za Guy kao otac može samo da mu pomogne da plesna kompanija Club Guy & Roni, koju predvodi izrael- “yes”. He believes that no pills can help beautify prođe kroz ceo proces učenja da izdrži I preva- ski umetnik Guy Weizman, radi u Holandiji od svog osni- reality, but rather can only contribute to our fall. njihov svakodnevni život. Ja nisam propovednik i ne mogu zidje bol. vanja 2002. godine. Svoju magiju doneli su i u Beograd, That is why he strives to teach his 15-year-old da im promenim život, ali možda mogu malo da pomerim son Joav that he cannot always be happy, that he na BITEF-ov rođendan, koji su obeležili 4. marta premi- ovu veliku stenu i tako pokrenem stvari. U našem radu je needs to fall and learn to stand up and that so- jako važno da ohrabrimo debatu. Kad god pravimo perfor- jernim izvođenjem “Priče o vojniku”. Weizman i njegova metimes one has to have a headache because we plesna kompanija dobro su poznati ovdašnjoj publici po also grow through pain. Pain is important and manse u kojima se obrađuju neka aktuelna pitanja okupimo prethodnim aranžmanima sa BITEF-om, Beogradskim healthy. As a father, Guy can only help him go filozofe, doktore, naučnike i umetnike iz drugih oblasti i festivalom igre, kao i Srpskim narodnim pozorištem u through the whole process of learning to endure tako započnemo razgovor. Postoji toliko mnogo toga što Novom Sadu. U razgovoru za What’s up pred premijeru and overcome pain. treba da se uradi na ovom svetu. Verujem, na primer u koju je pomogao Airport City, Weizman govori o slobodi, veliku važnost istraživanja kancera i zato se trudimo da iskoristimo ovu pozornicu koju imamo ne da bi se proslavili, identitetu, sreći, podršci i sveprožimajućem plesu. je na delu intergracija i sukob istok-zapad ali je to ne- tom tragu smo počeli da vodimo razgovore sa vojnicima sam da ovde postoji značajna pomoć i podrška umetnicima već i da pokušamo da ubedimo ostale ljude da urade neke što što je novijeg datuma i nije još dalo rezultat. Ovde koji su se vratili iz rata i ovaj tekst je bukvalno tran- koje vi možda i niste toliko svesni… Ovde vidim da to rade Kakav je osecaj biti ponovo u Beogradu? dobre stvari. preplitanje traje već jako dugo, 500 godina, i stvorio se skript tih priča. ljudi iz sveta biznisa, ljudi kao što je Airport City… To je Imam osećaj kao da dolazim kuci. Mislim da je Beograd prepoznatljiv rezultat. veoma posebno kada postoji sistem podrške biznisa kulturi, jedini grad u Evropi koji me na neki način podseca na Tel Dobili ste nekoliko prestižnih nagrada. Koliko je to Trupu čine plesači iz Srbije -- Ana Ignjatovic Zagorac, a ne kao u Zapadnoj Evropi gde je kultura samo na tržištu, Aviv. Ne znam zašto je to, da li je to veza mentaliteta, značajno za vaš rad? Ovog puta dolazite u Beograd sa Pričom o vojniku. Nataša Gvozdenovic, Luka Mihovilovic, Vladimir Čubri- bez ikakve pomoći. Oni koji podržavaju ideju su isto toliko, kulture, mirisa, buke ili jedne zdrave doze anarhije. U Važne su za PR, ali zapravo uopšte ne menjaju svakodnevni Imali ste nekoliko verzija libreta i pisala ih je poznata lo, Nikola Tomaševic, Luka Lukic. Koliko je saradnja sa ako ne i važniji, od nosilaca same ideje. Koliko talentovanih svakom slučaju, to je interakcija i nešto što je nasta- život. Jako je lepo da neko nagradi vaš radi i to svakako holandsko-jevrejska pesnikinja Džudit Herzberg. Koja drugim umetnicima i institucijama važna u svetu plesa? umetnika nije ni došlo u priliku da sprovede svoju ideju u delo lo iz sudara različitih kultura, iz dodira istoka i zapada. laska, ali nismo radili zbog priznanja. je konačna verzija? Veoma je važna. Lepa stvar u vezi sa plesom je što je njegov usled nedostatka adekvatne podrške. Jugo-kultura je fascinatna… Vi ste gostoljubivi kao i mi To je zanimljiva priča. Ovo je jedan od onih komada jezik slobodan tako da možemo da radimo bilo gde i sa bilo Šta će biti vaši sledeći projekti? (Izraelci), tu je i ta stalna borba za svoj ponos za šta baš koje čekate dugo vremena. Bile su potrebne četiri ra- kojom trupom. Mislim da je to stvarno važno da kroz naš Lično oslobođenje je sveprisutna tema u vašem radu. Nakon Fobije, koja je jedan veoma mračan komad, sledeci i nisam siguran koliko je dobra (smeh), tu su velikoduš- zličite verzije pre nego što smo došli do ove, da bih ja zajednički rad/projekat omogućimo drugim mladim umetni- Kako se to postiže kroz ples? projekat zove se Sreca. Tu se obrađuje mentalitet “hoću sve, nost, prijateljstvo… onda radio na tome još četiri godine. Džudit Herzberg, cima ovde da vide šta je novo u svetu plesa i mislim da je Mislim da se to plesom najbrže postiže, jer kada igrate mo- i to hoću odmah” kao i kultura u kojoj broj lajkova koji dobi- Mislim da je Beograd najbolje čuvana tajna Evrope. Za- koja se za vreme Drugog svetskog rata krila u Ho- ta razmena nešto što zatvara krug. Ono što radimo ovde rate nekako da se oslobodite tela. Suština plesa je da učini jate definiše sreću i gde deca kažu da žele da budu poznata pad nema sve ovo na jednom mestu, a ovo je verovatno landiji, napisala je priču o vojniku koji se vraca nakon je donekle promenilo i inspirisalo umetnike u Srbiji da rade nemoguce s vašim telom - da ispričate priču mišićima, ko- kad porastu. Postavlja se pitanje da li je to zaista sreca. najzapadnije dokle je istok stigao. višegodišnjeg skrivanja. Njen tekst je bio vrlo dirljiv iz stvari koje su važne i smele. Za mene je to najvece priznanje žom i celijama, a ne rečima. Mi odaberemo temu, pa onda Druga važna stvar za mene je što preuzimam jednu veliku perspektive skrivanja, ali ja sam shvatio da želim da koje mogu da dobijem. pokušamo da preskočimo nekoliko granica. Pre ovoga smo pozorišnu trupu na severu Holandije. Ideja je da pravimo A Holandija u kojoj živite? tekst bude još konkretniji i savremeniji. Moja upitanost Pokušali smo da upotrebimo donatorski novac da pomogne- radili jedan projekat u Holandiji pod imenom Fobija... To je interdisciplinarne projekte. To je veliki korak, ali je istovre- Lepa je, ali nema tu crtu. Tamo se traga za odgovorom i istraživanje se kretalo u pravcu šta je to što pitaš kada mo mladim ljudima da imaju delić normalnog života oboga- o priča o teroru i kako uopšte gledamo na ideju da se čovek meno uzbudljivo i veoma se radujem tome. na to šta je nova Evropa, šta je taj novi identitet. I tamo se vratiš u svoje okruženje posle godina ratovanja... Na ćenog umetnošću. Tako smo došli do ovog projekta. Primetio raznese... Ono što smo pokušali da uradimo je da zaista razu- Bojana Barlovac > Interview 07

How much is this story about war and its consequences relevant here and at this moment? consequenc- the for remedy the is What es of the war; doeseven exist? one How can that be danced, sang and told? sad or happy; does it Is the Soldier’s Tale Šabac is in some way a symbolic link with Tale, given that the theme of The Soldier’s it is a city whose population and has fought this cityin wars. It was in the vicinity of died that the Battle of Mišar took place, and in of its popu Šabac lost half - the Great War lation, which is why it is called the Serbian In its immediate vicinity the famous Verden. Battle of Cer was also fought. there has been no time in Unfortunately, topicthis when history human beennot has relevant. On planet Earth the flames of a war are always burning, some people are returning are soldiers some and suffering hadrecently We minds. broken with home experiencean such hopeI and thatsincerely conflicts will pass us by in the future. But the whole world is now in some strange fer- mentation, in tension. some I don’t know if there is a remedy – for wellis It not. others there’s there is, for said that a gun is always fired in both di- rections. Can an honest man live normally with the knowledge that he has killed other people? in you’re when easy even not That’s the role of a man who defends his country, whosethose for is it hard how imagine but to a land they do country sent them to war, reasons for beingwar a in fought know, not dance, for As fully. understand not do they movement, music and light can often create a far more impressive theatrical scene than a scenic monologue or dialogue. Airport CityBelgrade newsletter , Artistic Director of the Bitef Dance Company Director of the , Artistic What doesWhat projectjoint your new bring? Why did you choose Šabac to present Tale? The Soldier’s We have very nice cooperationWe with Airport I hopeand with Mrs Marina Deleon. City this cooperation and bring will continue goodmore artis- Kajgo, projects, says Jelena danceBitef the of founder and director tic speaking beginning at the of this company, What’s Up. interview for spoke to Mrs Kajgo on the eve of the We Tale”, premiere of the ballet “The Soldier’s productionthe in Airport and Bitef Theatre which is one in a series of joint proj- City, ects. Another one of them is the calendar 2016, which is very special only be not for - but also because the cause it is a leap year, photos, each of which represents a month Airportshow playingjoyous, City day, a or and dancing. exhibition of created the calendar and “We dance photographs that emerged in this specific ambience together architectural with our prima ballet dancer Ašhen Ataljanc of blend a is This Stojanović. Slavimir and modern construction and modern move- ment, which is associated with virtuosity, proj- The title of this precision and harmony. ect is Inspiring Excellence, and I really think it acts inspiringly and exudes good energy,” says our interlocutor. Airport City is also our partner in the realisa- Tale”, which tion of the show “The Soldier’s toplan also we – premiere its following – implement within the context of this busi- ness complex. I think such shows can appear very interesting when they are relocated to an environment that is not the theatre, and to this specialI look performance. forward Jelena Kajgo Jelena Airport City able tois also and play dance

Marija Opalić-Vučević

Beograd na vrhovima prstiju Izašla sam na svetlost, iza mene ostala je tama. Reč, pogled, uzdah, pokret, senke plesale su sa nama. Ja sam vojnik svoje duše, svoga odraza stojim, časno spram a bitke niti pišem, niti brojim. Izašla sam na svetlost, duša je ugledala dan. od koje se ledi krv u žilama. Bol Tema gubitak, gubitak rađa bol.rađa Nano- seći ga drugima, nanosimo ga samome sebi. Da li rat počinje onog trenutka kada se zvanično završi? "Priča o vojniku", plesna predstava, je- dinstveni je spoj pokreta, muzike i dra- komada je povratak vojnika me. Tema iz rata, njegova osećanja, misli i sećanja sa kojima se suočava. Koreografi Guy i Roni Haver kreirali su kom- Weizman koji pleksni i uzbudljivi scenski prizor, su nam svojom maestralnom izvedbom dočarali igrači Bitef Dance kompanije. Beograd i na je izašao iz tame, zasijao postaotrenutak slučajnogOd lepši. prolaznika do putnika namernika, goto- vo svi mogli su da priušte sebi da pri- sustvuju ovom jedinstvenom spektaklu u Bitef teatru, pošto je cena karte bila samo 250 dinara. Zahvaljujući Airport City-ju i Marini Deleon, jedna ideja do- živela je ostvaranje. Belgrade fingertips at your into the light; I went out behind me was left darkness. a look, an exhale, movement, A word, shadows danced behind us. soul, I am the soldier of my opposedhonorably to my reflection I stand, and battles I neither write nor count. I went out into the light, day. The soul saw into the A bloodcurdling theme. Pain is born of loss, loss gives birth to pain. By inflict- ing pain on others, we inflict it on our- selves. Does war begin at that moment when it officially ends? is a Tale”, the dance show, “The Soldier’s mu- movement, of combination unique sic and drama. The theme of the piece his is the return of a soldier from war, feelings, thoughts and the memories he - confronts. Choreographers Guy Weiz man and Roni Haver have created a complex and exciting theatrical scene, uswhich was wonderfully presented to of the by the masterful performance dancers of the Bitef Dance Company. Belgrade emerged from the darkness, shone and became a beautiful more for passer-by accidental the From moment. almost eve- to the intentional traveller, ryone was able to treat themselves to this unique spectacleTheatre, at Bitef as the tickets were priced at only 250 dinars. Thanks to Airport and Ma- City rina Deleon, one idea has experienced its realisation. Tatjana Sajkovic Tatjana prikazuje šta ostaje u duši čoveka koji je po rovovima, u ime svoje zemlje, ubijao one za koje se verovalo da su neprijatelji. Ipak, u podsvestinjegovoj kakomirno. A nije ništa i da bude? Ubio je nekog. Nije lako živeti sa Ratovi,razume. vremenu tom u Društvo tim. osvajanja, svirepa ubistva svuda su okolo. Ali On ne. čovek. Vojnik. oseća najboljezapravo se Kako krozvidimo muziku koju je komponovao Igor Stravinski i pojedinimu i precizne energične, trenucima odsečne pokrete plesača. Koreografije idu od potpunopredstavlja- koji delova do sinhronih ju mračnu stranu njegove ličnosti obeleženu neujednačenim kretanjem plesača. Na malo šipke,metalne sa tri bine, delu izdignutom dočaralisu plesači kojemisli brzinu i snagu glavnogglavu kroz prolaze on junaka, kojih ne može da se oslobodi. većeg Istu ulogu Tokom imalo je i osvetljenje. dela predstave prigušeno, pomoglo je publici dale- nekom na nalazi se da kao oseća se da kom mestu, među rovovima. vojnikovogpreko svetlo prelazilo je Jako lica jedino u trenucima kada je govorio o tome kada je otišao u vojsku, šta je sve video u ratu i kako se iz njega vratio. Njegovi monolozi dobijaju na težini kada znamo da predstavlja- ju autentične iskaze koje je nakon razgovora sa holandskim povratnicima rata zapisala iz dramska spisateljica Džudit Herzberg. Saša se seća i onog pre rata, francuskog hle- ba, plavih rukavica, majčinog pogleda dok ga čeka ispred škole. Pokazuje nam da je bio sasvim običan dečak. Da rat nije njegov izbor. Da ovo što je postao nije sam birao. u ovomVajcman i Roni Haver Koreografi Gaj ograničenjažanrovska su prevazišli delu spa- janjem plesa, glume i muzike. Svaki od ovih elemenata pomogao je publici da što bolje pronikne u podsvest jednog vojnika. „Priča o vojniku“ je treći projekat koji Bitef sa izra- saradnji u realizuje kompanija dens - elsko – holandskim autorima Gajom Vajcma a posle predstava „Mirisi nom i Roni Haver, cimeta“ (2010) i „Alfa bojsi“ (2011).

Belgrade, 4th March feel like it’s in some faraway place, among the trenches. A very bright light only crosses the soldier’s face in those moments when he speaks about the time when he joined the army, everything he saw during the war and how he returned home. His monologues gain weight when we know that they represent authentic testimonies recorded by playwright Judith Herzberg after talks with returning Dutch war veterans. the war, Sasha also recalls the time before French bread, blue gloves, mother’s gaze as she awaited him in front of school. He shows us that he was a completely ordinary boy; that war was not his choice; that he did not himself choose what he became. - With this work, choreographers Guy Weiz man and Roni Haver have overcome limita- tions of genre by merging dance, drama and music. Each one of these elements helped the audience to better penetrate the sub- conscious of a soldier. Tale” is the third project real- “The Soldier’s ised by the Bitef Dance Company in collabo- - ration with Dutch-Israeli authors Guy Weiz the dance It follows man and Roni Haver. shows “Myrrh and Cinnamon” (2010) and “Alpha Boys” (2011). Nema spuštene zavese, nema visoke pozorvisoke nema zavese, spuštene Nema - nice koja odvaja gledaoce od magije koja se na sceni stvara. Zamišljenu granicu predstav- lja rub belog tepiha. Posetioci Bitef teatra smeštaju se na svo- ja mesta i razgovaraju o gužvi u saobraća- ju i vetru koji je nemilosrdan čitavog dana neprimećujući da je za neke predstava već počela.bineuglovima mračnim u sede Dok glumci nemo gledaju u jednu tačku. Ne, ne premotavaju plesne korake u glavi kako ne bi pogrešili. Oni su odavno postali unezverena podsvest momka koji se vratio iz besmisla rata. U još veći besmisao čini se. kojiSaša vojnik mladi je protagonista Glavni nas vodi kroz svoj život pre i posle rata. U nekim trenucima govori toliko smireno, go- tovo ravnodušno, da nam na najbolji način “It’s not easy“It’s not to kill someone” Airport CityBelgrade newsletter Premiere performance of contemporary dance show “The Soldier’s Tale” of contemporary performance Premiere “The Soldier’s dance show There is no lowering of a curtain and noThere is no lowering of a curtain and high stage that would separate the audience from the magic created on the stage. Only an imaginary line represents the edge of the white carpet. Visitors to Bitef Theatre take their seats and discuss traffic congestion in the city and the not day, all relentlessly blown has that wind has alreadynoticing that the performance some. Sitting in the dark cornersbegun for silently stare at oneof the stage, actors point. No, they are not replaying dance steps in their mind so as not to make a mistake. They have long since become the bewildered unconscious of a boy who has returned from Seemingly to even the senselessness of war. greater absurdity. The main protagonist is Sasha, a young sol- dier who leads us through his life before hemoments At some and after the war. in almost nonchalantly, speaks so calmly, order to show us in the best possible way what is left in the soul of a man who has headed into the trenches and, in the name killed those he believed to be of his country, in his subconscious his enemies. However, couldhow And tranquil. is nothing mind it be? He killed someone! It’s not easy to live with that. Society understands at that conquests and cruel murders time. Wars, are everywhere around. But the man, the does not. soldier, best see how he actually feels through We composedmusic the and Stravinsky Igor by through the energetic, precise and at certain moments cutting movements of the danc- The choreographyers. syn- from fully ranges chronous to parts that represent the dark marked by the disu- side of his personality, nity of the movements of the dancers. On a slightly raised part of the stage, with three metal poles, dancers illustrate the power and speed of thought running through the mind from which he is un- of the main character, able to free himself. The same role is also played by the light- theing. For the majority of the performance lighting is subdued, helping the audience to 06 > Two Reflections / Dva viđenja predstave 08 Airport City Belgrade newsletter Airport City Belgrade newsletter 09

have phases or is it linear, and is it pos- oznost, preciznost, harmoniju. Naslov tog bac je izgubio polovinu svog stanovništva, sible for such a story to have a happy projekta je Insiring excellence, i mislim da Young audience pa je nazvan Srpski Verden. U njegovoj ne- > Photo news ending? Is it a happy mix of the music zaista deluje inspirativno i odiše dobrom The field of contemporary dance art is posrednoj blizini odigrala se i slavna Cerska of Stravinsky and the libretto of Judith energijom“, kazala je naša sagovornica. wide and almost impenetrable. There bitka. Herzberg? Šta donosi vaš novi zajednički projekat? are so many styles and techniques, Koliko je priča o ratu i njegovim posledi- It is good that Guy Weizman and Roni Airport City je naš partner i u realizaci- from neoclassicism to performance art, cama aktuelna ovde i u ovom trenutku? conceptual art that uses movement to Haver decided to do a piece based on the ji predstave „Priča o vojniku“, koju nakon Nažalost, nije bilo trenutka u ljudskoj isto- multimedia productions… I personally original music of Igor Stravinsky, because his premijere planiramo da izvedemo i u okviru riji, a da ova tema nije bila aktuelna. Uvek root for interdisciplinary styles, expan- work is complex and exciting. Of course, na planeti Zemlji plamti neki rat i neki ljudi Authors ovog poslovnog kompleksa. Mislim da pred- sion and the erasing of stylistic barriers. the libretto had to be done in such a way stradaju, a neki vojnici se vraćaju kućama sa of calendar stava može da deluje vrlo zanimljivo kada se In Serbia one feels progress in relation that it corresponds with our times and with Slavimir izmesti u neki ambijent koji nije pozorišni, i to this art, primarily on the educational razorenom psihom. Mi smo nedavno ima- the contemporary theatre audience. Judith radujem se tom specijalnom izvođenju. front. Until ten years ago, contempo- li takva iskustva i iskreno se nadam da će Stojanović/ Herzberg interviewed soldiers in the Neth- Zašto ste izabrali baš Šabac za predstav- rary dance performances were produced nas sukobi u budućnosti zaobilaziti. Ali ceo Sonja Žugić erlands and spoke with them about how ljanje “Priče o vojniku“? sporadically and by the first rerun there svet je trenutno u nekom čudnom vrenju, they adapted to normal life after the war. Šabac je na neki način simbolička kopča sa was already a problem with attendance u tenziji. Parts of these answers form the show’s li- temom predstave „Priča o vojniku“, budući figures. Today, our shows play for a few Šta je lek za posledice rata i da li ga bretto. Thus, they are both authentic and da je to grad čije je stanovništvo vojevalo i seasons are auditoriums are filled to the uopšte ima? Kako se to može odigrati, true. Of course, a happy ending is not possi- stradalo u ratovima. U njegovoj blizini odi- last seat. A new, young audience has otpevati, ispričati? ble. These people carry within them trauma grao se boj na Mišaru, a u Velikom ratu Ša- formed, which I am very happy about. Ne znam da li ima leka. Za nekog da, za for life. nekoga ne. Lepo kažu da pištolj uvek opali u Who are the artists? oba pravca. Da li pošten čovek može živeti Performing in the show are Nikola normalno sa saznanjem da je ubijao druge Tomašević, Vladimir Čubrilo, Luka Mihovi- ljude? To nije lako čak i kada ste u ulozi lović, Ana Ignjatović Zagorac, Luka Lukić and čoveka koji brani svoju zemlju, a zamislite Nataša Gvozdenović. The work process is koliko je teško onima koje država pošalje very inspiring, as is the case each time with u rat, u zemlju koju ne poznaju, u rat čije Guy Weizman. He is such an intelligent and razloge ne razumeju do kraja. A što se tiče intuitive artist that it is a pleasure to watch igre, često pokret, muzika, svetlo, mogu da how much attention he pays to working stvore daleko upečatljivije scenske prizore with dancers on the details, on some inner nego scenski monolog ili dijalog. dance monologues. Da li je Priča o vojniku tužna ili vesela, Do you expect that Belgrade’s Soldier’s ima li faze ili je linearna i da li je moguć Tale will endure and perhaps move be- srećan kraj? Da li je srećan spoj muzike yond the borders of this country? Stravinskog i libreta Džudit Herzberg? I hope it will, because it really has the kind Dobro je što su Gaj Vajcman i Roni Haver of quality that can compete with the best odlučili da rade komad na originalnu muziku international productions. We have toured a Igora Stravinskog, jer je njegovo delo kom- lot so far and have been at almost all rele- pleksno i uzbudljivo. Naravno, libreto je mo- vant festivals in the region, in Poland, Swe- rao biti urađen tako da korespondira sa na- den and Hungary. In July we have a tour to šim vremenom i sa savremenom pozorišnom Japan. I hope this show will also enjoy a rich publikom. Džudit Herzberg je intervjuisala life on the road. vojnike u Holandiji i pričala sa njima o tome You’ve already collaborated with fa- kako se posle rata adaptirati na normalan Exhibition Inspiring mous choreographers Weizman and život. Delovi tih odgovora čine libreto pred- Haver. What is it that makes them so stave. Dakle, autentični su i istiniti. Naravno, exceptional? Do you also feel the rich- nije moguć srećan kraj. Ti ljudi u svom habi- Excellence ness of Jewish culture and tradition? tusu nose traumu do kraja života. December 28th, 2015 You feel an exciting blend of cultures, Jew- Ko su izvođači? ish on the one side and Dutch on the other. U predstavi igraju Nikola Tomašević, Vladi- It was …inspiring! You feel that spiritual base that they got by mir Čubrilo, Luka Mihovilović, Ana Ignjatović And everybody enjoyed… playing in Batshevi with the famous Ohad Zagorac, Luka Lukić i Naraša Gvozdenović. Naharin. Israel is a nursery for excellent cho- Proces rada, kao i svaki puta sa Gajem Vajc- reographers and has a very rich and high manom, je vrlo inspirativan. On je toliko quality contemporary dance scene. In this inteligentan i intuitivan umetnik, da je za- sense it is really a kind of phenomenon. dovoljstvo gledati sa koliko pažnje radi sa igračima na detaljima, na nekim unutrašnjim plesnim monolozima. „Imamo veoma lepu saradnju sa Airport Da li očekujete da će beogradska „Priča Citijem i sa gospođom Marinom Deleon. o vojniku“ trajati i možda preći granice ove zemlje? Nadam se da će se ta saradnja nastaviti i Nadam se da hoće, jer zaista ima kvalitet doneti nam još lepih projekata“, izjavila je na Mlada publika koji može da parira najboljim internacional- početku razgovora za Whats up, umetnička Široko je i gotovo nepregledno polje nim produkcijama. Mi smo i do sada puno direktorka i osnivač Bitef Dance Company, savremene plesne umetnosti. Toliko tu ima stilova i tehnika, od neoklasike do gostovali, bili smo na gotovo svim relevan- Jelena Kajgo. umetnosti performansa, konceptulane tnim festivalima u regionu, u Poljskoj, Šved- Sa gospođom Kajgo razgovarali smo uoči umetnosti koja koristi pokret, multime- skoj, Mađarskoj. U julu imamo turneju u Ja- premijere baletske predstave „Priča o vojni- dijalnih produkcija. Ja lično navijam za panu. Nadam se da će i ova predstava imati ku“ u produkciji Bitef tetra i Airport Citija, interdisciplinaranost, prožimanja, brisa- bogat život na gostovanjima. jednom u nizu zajedničkih projekata. Jedan nja stilskih barijera. Već ste saradjivali sa slavnim koreogra- od njih je i kalendar za 2016. godinu, sa- U Srbiji se oseća napredak u odnosu fima, Vajcmanom i Haverom. Šta je to svim poseban ne samo zato što je i godina na ovu umetnost,na prvom mestu na što ih čini tako izuzetnim? Da li se oseća prestupna nego što se na fotografijama od edukativnom planu. Do pre desetak i bogatstvo jevrejske kulture i tradicije? kojih svaka predstavlja mesec Airport City godina savremene plesne predstave Oseća se uzbudljiv spoj kultura, jevrejske sa bile su sporadično producirane i već na raduje, igra i pleše. jedne i holandske sa druge strane. Oseća se prvoj reprizi bilo je problema sa pose- „Kalendar i izložbu plesnih fotografija nasta- ta spiritualna baza koju su dobili igrajući u lih u ovom specifičnom arhitektonskom am- ćenošću. Danas su naše predstave koje igramo po nekoliko sezona popunje- Batshevi sa čuvenim Ohadom Naharinom. bijentu realizovali smo zajednički sa našom ne do poslednjeg mesta. Formirala se Izrael je rasadnik odličnih koreografa, ima primabalerinom Ašhen Ataljanc i Slavimirom nova, mlada publika, čemu se veoma jako bogatu i kvalitetnu savremenu plesnu Stojanovićem. To je spoj moderne gradnje radujem. scenu. Po tome je zaista jedna vrsta feno- i modernog pokreta, koji asocira na virtu- mena. 010 Airport City Belgrade newsletter Airport City Belgrade newsletter 011

> Interview Rami Wimmer, architect of Airport City Belgrade to represent the identity of Airport City and I see that has no je kada je uspešno, ali nije tako očigledno kada nije worked and is still working, nothing has changed. uspešno. Kada je količina sunčeve svetlosti u pešačkoj zoni izbalansirana širinom ulice i visinom zgrada, onda je Do you think there is a good marriage of Serbian to pravi odnos i to je ono što vas privlači. Ako uđete u construction knowhow and Israeli expertise in ar- tržni centar gde je glavna ulica preširoka, on uvek deluje chitectural engineering, and could this be exploited napušteno. Što je više zatvorite to je intenzivnija i ljudi Standing the test of time more internationally? su privučeni da uđu. Yes and yes. I think that one of the most positive points Važno je da centralna Avenija i dalje funkcioniše posle about Airport City is that nothing has changed in all the toliko vremena. Možda ste primetili da sam u prizemlju years since we constructed the first building. One of the vratio unazad sve jedinice, radnje, restorane i kafiće i main factors you use when examining architecture is time. tako sada imate kolonadu koja je paralelna sa ulicom i If you come to a building after 15 or 20 years you might ljudima se to sviđa i to funkcioniše. often conclude it’s not up-to-date and has already passed its time. But that doesn’t happen here, because it works. Koje novine i inovacije ova faza razvoja donosi Ai- What’s important to me is that the maintenance of such prort City-ju? a project, which is complicated, has to be kept very strict, Pre svega, to bi bila činjenica da smo se proširili vertikal- because otherwise you can come to a building and see no. Dok postojeće zgrade imaju šest ili sedam spratova, things are shabby, broken and rundown. Here that is not sada radimo sa zgradama koje imaju jedanaest ili dvana- the case. Everything is beautiful, and that is due to the pos- est spratova itive roles of the people who maintain this entire project in Avenija je još uvek u komunikacionom smislu kičma na- the broadest sense of the word: they maintain the unique šeg grada u gradu čija lokacija je fizički omedjena posto- and superior concept as well as place itself; so Airport City jećim brdom i ulicama koje ga čine zatvorenom celinom owes its success to the fact that it is run by a great team. što će naglasiti nove zgrade.

Da li su prvobitne zgrade sada zastarele zbog razvoja građevinskog materijala i „Jedan od glavnih faktora koji se koriste za tehnologija? ispitivanje arhitekture je vreme. Ako dođete Nimalo. Mogu vam reći da sam sada uklju- u zgradu posle 15 ili 20 godina možete če- čen u projektovanje dve nove zgrade koje sto zaključiti da nije aktuelna i da je njeno će se nalaziti na prednjem delu, na ulazu. vreme prošlo. Međutim to ovde nije slučaj Zapravo, ostavili smo ulaz za kraj. Trenutno zato što zgrada ispunjava svoju namenu“, sam usred rada na projektovanju ove dve kaže arhitekta Rami Wimmer, koji govori za zgrade i pokušavam da uvedem malo buduć- ovaj broj What’s up magazina o tome zašto nosti u projekat - držeći se originalne ideje, Airport City „funkcioniše“ i zašto će tako na- ali uvodeći nešto novo. Dakle, u osnovi, ori- staviti u budućnosti. ginalna arhitektura je i dalje aktuelna, i dalje „Prvobitna ideja je bila da se izgradi nekakav je dobra, i dalje funkcioniše u svim novim biznis park usred ničega, jer u početku, kada zgradama koje projektujem. sam prvi put bio na lokaciji sa ostatcima stare fabrike na ledini, izgledalo je kao na Da li je Airport City i dalje jedinstven po- kraju sveta. To je bilo odmah nakon što sam slovni park u ovom regionu i ako biste uradili nešto drugačije da možete da se završio svoj prvi projekat u Beogradu, sada vratite na početak, šta bi to bilo? je to zgrada NLB banke, i bio sam veoma U Izraelu postoji projekat pod nazivom Airport City Ben zadovoljan rezultatom. Onda sam odjednom morao da “One of the main factors you use when examining ar- City Belgrade, I had to explain to the driver exactly where It makes a difference. The Avenue is still communicational Gurion koji je u suštini isti model biznis parka kao Air- počnem nešto novo usred nedođije. Počeli smo sa prvom chitecture is time. If you come to a building after 15 or I wanted to go. Now if I’m telling a driver I need to go focal point of city within a city. There is a natural border port City Belgrade, a ipak sve zgrade u ovom projektu zgradom, a zatim se koncept polako ali sigurno razvijao. 20 years, you might often conclude it’s not up-to-date to Airport City he knows immediately what I’m talking in the form of the hill behind ACB and the roads which u Izraelu su potpuno drugačije. Ne postoji jasan, čvrst, and has already passed its time. But that doesn’t happen about. It’s already a landmark in the city. And I’m so happy make this a closed space, but we will also denote this full zajednički jezik koji definiše njegov identitet kao poslov- A onda se područje oko Airport City-ja razvijalo pa- here, because it works,” says architect Rami Wimmer, who to see that, even after so many years, the place is still totality of concept through the buildings. ralelno uz biznis park. ni park. Tamo je svaka zgrada drugačija, sa drugačijom speaks for this issue of What’s Up about why Airport City beautifully maintained, clean and very neat. The people Tako je. Važno je naglasiti razvoj urbanističke oblasti. arhitekturom, dok ovde postoji zajednički jezik u smislu “works”, and will continue to do so in the future... here are using it very wisely. Is the evolution of construction materials and tech- Zapravo mi je jako drago da vidim da je sam projekat glavne ulice – Avenije, činjenice da je parking zona sa nologies such that the original buildings are now The original concept was to establish sort of a business uticao na okolinu i u blizini vidimo komercijalne tačke i spoljne strane da ne biste videli automobile kada uđete; I find the concept of the Avenue, with the plane at outdated? park in the middle of nowhere, because at the beginning, centre, a sada čak postoji i stambeni deo što je za mene takođe je i materijal isti u svim zgradama, iako sam na- the head, is inviting to passers-by, unlike many un- Not at all. I can tell you that I am now involved in the when I was here the first time it was site on remains of bilo iznenađenje. I to je ono što čini jedan grad – mešo- pravio neke male promene u arhitekturi, jezik je ostao approachable business parks, which appear closed, designing of two new buildings to be positioned at the abandoned factory, with nothing around; the end of no- vita upotreba, sa malo ovoga i malo onoga. To osigurava isti. To je ono što čini ovo mesto jedinstvenim. Želeo where. That was right after I finished my first project in private and intimidating. How did you achieve that? front, at the entrance. We actually left the entry until sam da uspostavim jezik koji predstavlja identitet Airport We spent a lot of time thinking about and trying to re- da mesto nije napušteno posle pet sati i da ljudi i dalje Belgrade – now the NLB Bank building – and I was quite the end. I’m now in the middle of my work on designing City-ja i vidim da je to funkcionisalo i da i dalje funkcio- solve one of the main issues in architecture: finding the dolaze i okupljaju se. happy with the result. Then, all of a sudden, I had to start those two buildings and I’m trying to introduce a little bit niše – ništa se nije promenilo. right ratio between the width of a pedestrian street and of something innovative in the project: keeping the idea something new, which was in the middle of nowhere. We Airport City takođe ima koncept koji prirodno zbli- the height of the buildings to the sides. It’s not so simple. started with the first building, then slowly but surely the of the original, but introducing something new. So, basi- žava ljude, ima centralnu aveniju koja služi kao me- Da li mislite da postoji dobar brak između znanja i It’s obvious when it works, but it’s not so obvious when concept developed. cally, the original architecture is still valid, still good, still sto za događanja na otvorenom, ali i prijatan am- iskustva srpskog građevinarstva i izraelske stručno- it doesn’t work. When the amount of sunlight in a pedes- working in any of the new buildings that I design. bijent gde se ljudi susreću i razgovaraju za vreme sti u arhitekturi i da li se to može više koristiti na And now the area around Airport City has developed trian area is balanced by the width of the street and the pauze i tokom večeri. internacionalnom nivou? alongside the business park. height of the buildings, this is the right ratio, and it is Is Airport City still unique as a business park in this U početku, ako sam hteo da taksijem dođem do Airport Da i da. Mislim da je jedna od najpozitivnijih stvari oko Yes. It is important to emphasise the development of the this that invites you. If you go into a shopping mall where region and what, if anything, would you have done City-ja, morao sam da objašnjavam taksisti tačno gde Airport City-ja to što se ništa nije promenilo tokom svih urbanistic area. I’m actually so happy to see that the pro- the main street is too wide, it always seems deserted. differently if you could have gone back to the draw- želim da odem. Sada ako kažem taksisti da želim da godina od kada smo izgradili prvu zgradu. Jedan od ing board? ject itself has influenced the neighbourhood, and around The more you close it, the more intense it becomes, and odem do Airport City-ja, on odmah zna o čemu pričam. glavnih faktora koji se koriste za ispitivanje arhitekture There is a project in Israel called Airport City Ben Gurion, this project we now see commercial points and centres, people are invited inside. Airport City je već postao obeležje grada. Veoma mi je je vreme. Ako dođete u zgradu posle 15 ili 20 godina which is basically the same business park model as Airport and now even – which came as a surprise to me – there It is important that the central avenue is still working drago što to vidim. Čak i posle toliko godina, ovo mesto možete često zaključiti da nije aktuelna i da je njeno vre- City Belgrade, yet all the buildings in that project in Is- is also the residential part. And this is actually what a city after all this time. You may have noticed that on the se lepo održava, čisto je i veoma uredno. Ljudi ga koriste me prošlo. Međutim to ovde nije slučaj zato što zgrada rael are completely different. There is no clear, solid, com- is all about – mixed use, with a little bit of this and a lit- ground floor I took all the units, the businesses, restau- veoma mudro. ispunjava svoju namenu. mon language that defines its identity as a business park. tle of that. This ensures a place isn’t deserted after five rants and cafés, and brought them back, so that you have Kod ovako zahtevnih projekata najvažnije je kontinui- There, each building is different, with different architec- o’clock, after which people still come and gather. a colonnade parallel to the street, and people like that Smatram da koncept Avenije, sa ravni na čelu, pri- rano održavanje, koje je komplikovano i mora da bude and it works. ture, while here there is a common language, in terms of vlači prolaznike za razliku od brojnih nepristupačnih veoma strogo, jer u suprotnom možete doći u zgradu Airport City also has a concept that naturally brings the main street/Avenue, the fact that the parking areas biznis parkova koji izgledaju zatvoreno, privatno i koja izgleda otrcano i zapušteno. Ovde to svakako nije people together, with the central avenue that acts What novelties and innovations are being brought to are to the outside, so you don’t see cars when you walk zastrašujuće. Kako ste to postigli? slučaj. Sve je i dalje prelepo, a to je ponajviše zasluga lju- as a venue for outdoor events, but also a pleasant Airport City by the new phase of the development? inside; there is also the same material from building to Proveli smo dosta vremena razmišljajući i pokušavaju- di koji održavaju ovaj projekat u najširem smislu te reči: environment for people to meet and interact during First of all, that would be the fact that we have expanded building, although I made some very slight changes in the ći da rešimo jedan od glavnih problema u arhitekturi održavaju njegov jedinstven i superioran koncept kao i their breaks and in the evenings. upwards. While the existing buildings are all six or seven architecture, but the language is the same. This is what is – nalaženje pravog odnosa između širine pešačke ulice i kompleks sam po sebi. Jednom rečju Airport City duguje In the beginning, if I wanted to take a taxi to Airport floors, now we’re dealing with eleven and twelve floors. unique about this place. I wanted to establish a language visine zgrada pored. To nije tako jednostavno. Očigled- svoj trajni uspeh sjajnom timu koji upravlja projektom. Airport City Belgrade newsletter 013 > > Press clipping – ACB in the news Press clipping Israelis invest the most in Belgrade of real estate Adir El Al – TGI Conference on the development

The most construction in Serbia is in the capital, and the real estate market is beginning to record growth, according to the findings of the first conference on real estate development

The biggest foreign investor in real estate in Belgrade at present is Israeli company AFI Europe, which was also dem- onstrated by the first conference on the development of real estate that was held recently in Belgrade. The patron of the event was the Embassy of Israel in Serbia, while the conference itself, which was similar to those that have been held in Greece for the last 16 years was organ- ised by Tsomokos Group International (TGI), which is owned by Simeon Tsomokos, a Greek businessmen with longstand- ing personal links to Serbia. The conference, which was organised ambitiously and thor- oughly, brought together more than 400 participants, in- cluding experts and investors from the country and abroad, representatives of the state, financial and construction sec- tors, as well as the leadership of the City of Belgrade. The Serbian capital was also in the focus of the conference as 22. 03. 2016 TV Studio B, Vesti u 19 the most promising real estate market in Serbia, with far- Doseg / Reach: / reaching consequences precisely because foreigners come Država / Country: Serbia Adir El Al: units in Serbia provides the basis for such an assessment. As Čas / Time: 19:41 1 to the city. Trajanje / Duration: 1 min he said, greater demand among tenants is responsible for Aleksandra Damjanović, State Secretary at the Ministry of Good offer for investors Serbia offers good opportunities for investors and the rise of the real estate market, but also the efforts of the Construction, Transport and Infrastructure, recalled that, as Vesić obišao Biznis park exerts great efforts in continuity to improve the real Government to ease the operations of investors through of 1st January 2016, Serbia has introduced e-building per- estate sector, says CEO of AFI Europe Serbia, Adir the resolving of issues such as a complex administration and mits. She pointed out that in the context of the reform of SPIKER: Gradski menadžer Goran Vesić i član gradskog veća Aleksandar Marković obišli su prvi biznis El Al, speaking at the first conference on real estate legal procedures. He cited the fact that 18 months ago the park u Srbiji Airport City na Novom Beogradu u okviru koga se završavaju dve nove poslovne zgrade po this sector, which was launched by both the Serbian con- development held in Belgrade. rate of availability of office space in New Belgrade, which 15.000 metara kvadratnih. Vesić je izrazio zadovoljstvo što je u prilici da se upozna sa četvrtom fazom struction industry and the building materials industry, and Israeli company AFI Europe Serbia is one of the has become Belgrade’s central business district, was about izgradnje ovog velikog projekta na kome je svakodnevno angažovano 200 radnika i istakao da je ovo lepa which has increased the number of workers on construc- biggest investors in Serbia. After its initial investment slika Beograda jer je cilj ove gradske vlasti da se što više gradi. Vesić je podsetio da Airport City u ovom in the largest business park in Belgrade, Airport City, 30 per cent and is currently about five per cent. The growth tion sites, three important pieces of legislation have been trenutku ima 110.000 kvadratnih metara, a da je namera vlasnika da taj broj kvadrata bude duplo veći. the company continued to invest here, and its top in the number of tenants is the result of the arrival of new brought: amendments to the Law on Planning and Con- man is considered an expert who is well-acquainted companies in Serbia, while higher demand has led to an struction, introduction of the new Law on Land Conversion with the situation on the Serbian real estate market. increase in lease rates in this part of the city. and the Law on the Legalisation of Buildings, as well as 37 He stressed the importance of infrastructure and bylaws to enable their implementation. The adoption of the other major construction projects and facilities to the Serbian economy and economic growth. “Real Estate Housing Act has also been announced. encourages the development of other branches, while cranes bring growth and economic development,” said U ovom trenutku najveći strani investitor u nekretnine u Ownership rights: she announced that another important El Al, before pointing out the contribution of the Ser- Beogradu je izraelska kompanija AFI Europa, što je pokazala reform is underway that will create the possibility of trans- bian government and the Belgrade city authorities in i Prva konferencija o razvoju nekretnina održana prošle ne- forming land usage rights into the right of ownership over opening up to investors and helping them to dealing Vesić: Our intention is to build up Belgrade delje u Beogradu. construction land, which will enable investors to become the with problems, or the “challenges” of the real estate sector. Pokrovitelj skupa bila je Ambasada Izraela u Srbiji, a kon- owners of the land on which they are building. Belgrade City Manager Goran Vesić visited Airport City Belgrade business park in New Belgrade today, where, El Al believes that only those investors who are willing ferenciju sličnu onima kakve se u Grčkoj održavaju već 16 Belgrade City Manager Goran Vesić noted that Belgrade has as he said, the fourth phase of construction is in progress and will see two new buildings constructed. and able to adapt to change will succeed and survive godina organizovala je Tsomokos Group International (TGI) Mr Vesić explained that the new buildings will each have 15,000 square metres, adding that one of them will more than 200 kilometres that are not utilised, while only a in Serbia. čiji je vlasnik Simeon Tsomokos, grčki biznismen sa višego- soon be completed. few kilometres have been landscaped. Vesić also announced “For us, legal procedures are one of the biggest chall- dišnjim ličnim vezama u Srbiji. Konferencija,organizovana “Approximately 200 workers are working here every day and this is a truly beautiful image of the Belgrade we the launch of the implementation of the Block 18 project, enges. Given that Serbia is a country in transition that is working on preparations for membership in the Eu- ambiciozno i temljeno, okupila je više od 400 učesnika, want,” Vesić told reporters after visiting the company. followed by the Makiš Field project, the development of ropean Union, legal amendments come often. It is stručnjaka i investitora iz zemlje i sveta, predstavnika države, Noting that the intention of the City of Belgrade is to build up the capital, he said that the city authorities are the left bank of the Danube, which is set to become the trying to help all investors obtain building permits quickly, in order to achieve this goal. necessary for the transition period to be conducted finansijskog i građevinskog sektora kao i beogradske čelnike. Third Belgrade, as well as investments in the location below smoothly, in order not to block investments,” says the “Every square metre built means more money for the construction of the infrastructure that is lacking in Bel- Beograd je i inače bio u fokusu kao najperspektivnije tržište Višnjička Banja, from the Port of Belgrade to Ada Huja. He AFI Europe Serbia CEO. grade, more money for our construction companies and more jobs,” stated Vesić, emphasising that Airport City nekretnina u Srbiji sa dalekosežnim posledicama jer upravo added that in the next four years the city centre will be currently has 110,000 square metres and that this is the first business park in Serbia to have exemplified itself ovde dolaze stranci. transformed into a pedestrianised walking zone, which will as the most prestigious office space projct in Serbia, with its “city within a city” concept. Vesić said that he had National Bank of Greece), expressed the assessment that Državna sekretarka u Ministarstvu građevinarstva, saobraća- increase the attractiveness of that area for investment. “We learned from the representatives of the Israeli company constructing Airport City Belgrade that more than 95 the real estate market in Serbia will grow thanks, among ja i infrastrukture Aleksandra Damnjanović podsetila je da je are ready to solve every problem,” said Vesić, addressing per cent of this space is presently occupied. other things, to the legalisation of illegally constructed ob- Srbija od 1. januara 2016. uvela elektronske građevinske do- foreign investors. “This is indeed fascinating… We are truly grateful to our Israeli partners who are here with us for believing in jects – of which there are currently about 1.5 million in zvole. Ona je istakla da su u okviru reforme u ovom sektoru this city and for investing in it,” added the City Manager. He pointed out that the Israeli company responsible Serbia, which is equal to the number of legal objects. Dam- koja je pokrenula i srpsku građevinsku industriju i industriju for Airport City is the largest investor in Belgrade when it comes to real estate. “The fact that they continue General urbanisation plan: Belgrade’s chief urban planner, askos believes that legalisation will increase the value of građevinskog materijala i povećala broj radnika na gradilišti- to construct new buildings shows that there is a market, and if there is a market that means that there are Milutin Folić, announced that the General Regulatory Plan property, as well as demand for loans, which has declined ma doneta tri važna zakona: izmene Zakona o planiranju i foreign and domestic companies willing to build here, which is a good sign for our economy and the City of of Belgrade would be adopted at the end of March this sharply in recent years. He said that this property could izgradnji, Zakon o konverziji zemljišta i Zakon o ozakonjenju Belgrade,” said Vesić. year. The plan relies on four pillars of urbanisation: traffic, become better collateral for doing business, which will, on objekata, kao i 37 podzakonskih akata za njihovo sprovođe- pedestrians, cyclists and public transport. According to Folić, the other hand, also have a positive effect on growth in the nje. I najavila usvajanje Zakona o stanovanju. infrastructure projects are also awaiting urbanisation and Vesić visits business park banking sector. Pravo svojine: Ona je najavila da je u toku još jedna važna funding. He said the City Planning Committee has been es- reforma, mogućnost transformacije prava korišćenja zemlji- Belgrade City Manager Goran Vesić and City Council member Aleksandar Marković visited Serbia’s tablished and comprises seven experts. Some 50 plans were Growth market: Showing optimism in terms of the devel- šta u pravo na svojinu nad građevinskom zemljištem što će first business park, Airport City Belgrade, which is in a new phase of construction that is seeing two adopted in Belgrade during 2014 and 2015 which fit into opment of the Serbian real estate market is CEO of com- new commercial buildings, covering 15,000 square metres each, being completed. Vesić expressed omogućiti i investitorima da postanu vlasnici zemljišta na the concept: identity, mobility and the natural environment. pany Atrium, Roman Klott. After a period of stagnation, a his satisfaction with the fact that he was familiarised with the fourth phase of the construction of kome grade. Folić presented a map of planned projects which, as he ex- cycle of development has been launched in the real estate in this large project, which engages 200 workers every day, and pointed out that this is a beautiful Gradski menadžer Goran Vesić podsetio je da Beograd ima plained, “shows that the majority of development projects image of Belgrade, as the aim of the City Government is to develop the city. Vesić emphasised that Serbia, while the next three to five years will be crucial for više od 200 km obala koje se ne koriste, kao i da je uređeno head towards the rivers.” Airport City already covers 110,000 square metres and that the owners intend is to double its size. the construction of new projects, assessed Klott. svega nekoliko kilometara. Vesić je najavio početak realiza- Xenofon Damaskos, CEO of Vojvođanska Banka (part of the Captions: Vesić visits the office of ACB CEO Adir El-Al He said that the intensive trend of building office and retail cija projekta Blok 18, zatim Makiško polje, razvoj leve obale 014 Airport City Belgrade newsletter Airport City Belgrade newsletter 015

Dunava koja bi trebalo da postane Treći Beograd, kao i da

NOVO > PR space će se ulagati u lokaciju ispod Višnjičke Banje odnosno od Milan Komnenović, Managing Director at PSC Komnenović Luke Beograd do Ade Huje. On je dodao da će u naredne u ACB-u četiri godine centar grada biti pretvoren u pešačku zonu, predstavljanje što će povećati atraktivnost tog prostora za investicije.”Svaki automobile problem smo spremni da rešimo”, poručio je Vesić stranim godine investitorima. People love Generalni urbanistički plan: Glavni urbanista Beograda, Milutin Folić, najavio je usvajanje Plana generalne regulacije Beograda krajem marta ove godine koji počiva na četiri stu- ba urbanizacije: saobraćaj, pešaci, biciklisti i javni prevoz. I dodao da infrastrukturni projekti čekaju urbanizaciju i novac. cars that last Our world loves cars that last. German vehicles, primarily to women, Skoda is in focus one day, Opel or Peugeot On je kazao da je osnovan gradski Komitet za planiranje u Opel and Volkswagen, are the two most popular brands the next. The brand is not of primary importance at kome se nalazi sedam stručnjaka i da je u toku 2014. i 2015. on the Serbian market. People definitely love cars that will all – unlike men, women are not loyal to brands when godine u Beogradu usvojeno 50 planova, a da se oni uklapa- last and they love cars that they will be able to sell after it comes to cars. This was proven by global surveys ju u koncept: identitet, mobilnost i prirodno okruženje. Folić a certain period. They also love, and select, cars that have lasting several years. What both genders have in com- je prikazao mapu planiranih projekata koja, kako je istakao a good service network. These are precisely the things mon is that they love cars that will last and that they “pokazuje da većina razvojnih projekata ide prema reci”. that we offer, says General Manager at PSC Komnenović, will be able to sell for a good price after three to five Milan Komnenović, speaking for What’s Up. years of use. All drivers, regardless of gender, love cars Adir El Al: that have a developed service network and available Dobra ponuda investitorima Key Partner Program (KPP) spare parts. Srbija nudi dobre prilike investitorima i u kontinuitetu čini velike napore da unapredi sektor nekretnina, izjavio The Key Partner Programme (KPP) is Seven-year warranty je generalni direktor kompanije AFI Europ, Adir El Al an Opel programme that is very in- When you are buying a car, you are buying safety, se- na Prvoj konferenciji o razvoju nekretnina održanoj u teresting for all those employed at curity, durability and reliability – these are the things Beogradu. large companies. A company applies you invest in as a buyer. A warranty is very important Izraelska kompanija AFI Europ jedan je od najvećih in- for the programme without having to and its value increases as time goes on. At first, we sold vestitora u Beogradu i Srbiji koja je posle početne in- purchase anything from us. The only Opel vehicles with a two-year warranty, and then Opel vesticije u najveći biznis park u Beogradu, Airport City, requirement is that the company al- introduced a four-year warranty, while we as a dealer nastavila ovde da ulaže, a njen prvi čovek važi za poz- lows us to distribute informative bro- provide a seven-year warranty. This means that we give Komnenovic Company, which is part of the largest navaoca prilika na srpskom tržištu nekretnina. chures to employees, who will receive our customers a bonus and add three years of warranty Opel dealership in Europe AVAG, offers the best On je ukazao na značaj infrastrukturnih i drugih ve- the same conditions we provide to to Opel’s standard four years. This in itself speaks of conditions to the employees of Airport City for the likih građevinskih radova i objekata za privredu Srbije companies through this programme, quality and reliability, because no one would dare give a purchase of vehicles of this brand with a discount for i ekonomski rast. "Nekretnine podstiču razvoj drugih which includes a discount of 28 per long-term warranty for an unreliable car. companies and with the extended warranty. grana, a kranovi donose rast i razvoj privrede", rekao je cent for certain models that are cur- Adir El Al, ukazavši na doprinos Vlade Srbije i gradskih rently on sale. Kompanija Komnenović u sastavu najveće dilerske vlasti u Beogradu da širom otvore vrata investitorima Naš svet voli automobile koji će da traju. Pre svega, kuće Opelovih automobila u Evropi AVAG samo za i pomognu im u suočavanju sa problemima, odnosno The easiest way for me to explain how this programme nemačka vozila a Opel i Volksvagen su dva najpopu- zaposlene u Airport Citiju nudi najpovoljnije uslove "izazovima u sektoru nekretnina" works is through this example: If a company applying for larnija automobila na srpskom tržištu. Definitivno, ljudi za kupovinu vozila ovog brenda sa popustom koji Ništa bez dodira i pogleda istraživanja. Zajedničko i jednom i drugom polu je da El Al smatra da će u Srbiji uspeti i opstati samo oni in- the Key Partner Programme has twenty employees who vole automobile koji će da traju i vole automobile koje inače važi za kompanije i uz najdužu garanciju. Automobil se ne kupuje on line. Pre desetak godina vole automobile koji će da traju i koje će moći posle tri vestitori koji umeju i mogu da se prilagode promenama. own cars, for us this represents potential of twenty cars će posle određenog vremena moći lako da prodaju. I činilo se da će to biti slučaj. Ali koliko god da je elek- do pet godina da prodaju za solidnu cenu. Svi vozači, "Za nas su zakonske procedure jedan od najvećih iza- and they receive a discount as if they were purchasing naravno, vole i biraju automobile koji imaju dobru ser- tronika nama važna u svakoj sferi, ništa ne može da bez obzira na pol, vole automobile koji imaju razvijenu zova. Budući da je Srbija zemlja u tranziciji, te radi na twenty cars, and not only one vehicle. šta je sve potrebno da bi se prijavili za našu akciju. Naša visnu mrežu. A baš sve to im mi i nudimo, izjavio je za zameni dodir i pogled. Ljudi žele da dodirnu i pogle- servisnu mrežu i prodaju rezervnih delova. pripremama za članstvo u Evropsku uniju, dolazi do obaveza je da svakog pojedinca koji je zainteresovan Whats Up, generalni menadžer PSC Komnenović, Milan daju automobile, da sednu… jer automobil je velika čestih promena zakona. Neophodno je da se tranzicioni Promotion of the programme on ACB Avenue obavestimo o uslovima. Posle inicijalnog prijavljivanja Komnenović. investicija. Možda ćete kupiti patike ili šal on-line. Ali Sedam godina garancije period obavi glatko da ne bi blokirao investicije", smatra We believe that this programme, as well as our offer kompanija nema više nikakvih obaveza u vezi s progra- to su ipak nabavke male vrednosti. Kad kupujete automobile vi kupujete sigurnost, bez- prvi čovek AFI Europe Serbia. of vehicles, is very interesting, and that’s why we will mom, nema nikakvu formalno pravnu obavezu, niti treba Muški deo populacije se vezuje za marku. A ženski deo bednost, dugotrajnost i pouzdanost - to je ono u šta organise a promotion on the Avenue at Airport City dur- da potpisuje ugovor. Samo treba da se izjasni da je za- Key Partner Program (KPP) populacije se ne vezuje ni za šta osim za lepotu auto- kao kupac investirate. Garancija je izuzetno važna i ing April and May for all companies and all employees interesovana da nam odobri da zaposlenima ponudimo Direktor Vojvođanske banke (u sastavu National bank of mobila. Ženama je danas u fokusu Škoda, sutra Opel, kako vreme prolazi njena vrednost je veća. and visitors of ACB. We want to familiarise and inform Key Partner Program (KPP) ili Program ovaj povoljan program. Naš deo posla biće prezentaci- Greece) Xenofon Damaskos izneo je procenu da će tržište prekosutra Pežo. Uopšte nIje primarna marka. Kada su Mi smo Opele prodavali prvo sa dve godine garancije, HR managers, people who deal with personnel affairs, ključnih partnera je Opelov program koji ja, predstavljanje automobile i naravno specijalni uslovi nekretnina u Srbiji rasti zahvaljujući između ostalog i lega- automobili u pitanju, one nisu lojalne brendu, za razliku pa je kompanija Opel uvela garanciju na četiri godine, and the whole management, about what is required to je jako interesantan za sve zaposlene u i pogodnosti za sve kupce za kupovinu samu kao i za lizaciji nelegalno izgrađenih objekata, kojih u Srbiji u ovom od muškog kupca. To su pokazala višegodišnja globalna a mi kao diler dajemo sedam godina garancije. Znači apply for our special offer. Our duty is to inform every velikim firmama. Firma se prijavljuje za održavanje automobila. trenutku ima oko 1,5 miliona što je jednako broju legalnih mi svojim kupcima dajemo bonus na Opelove četiri mi interested individual about the conditions. After the program, ali sama ne mora ništa da kupi objekata. Legalizacija će povećati vrednost nekretnina, kao dodajemo još tri godine garancije. To samo po sebi initial application, a company has no further obligations od nas. Potrebno je samo da nam dozvoli i tražnju za kreditima koja je veoma opala u poslednjim go- govori o kvalitetu i pouzdanosti jer se niko ne bi usudio regarding the programme or any formal legal respon- da podelimo informativni materijal zapo- dinama, smatra Damaskos. On je ocenio da ove nekretnine slenima, a zaposleni će zahvaljujući ovom da daje dugoročnu garanciju na nepouzdan automobl. mogu postati i bolje kolaterale za poslovanje što će sa druge sibility, nor does it have to to sign any contracts. All a company needs to do is state whether it is interested programu imati iste uslove koje dajemo strane uticati pozitivno i na rast u bankarskom sektoru. Dobar servis In permitting us to offer this programme to their em- kompanijama, što znači popust i do 28 Dobar servis je preduslov uspešne kupovine i zado- ployees. Our part of the job will be to present the pro- odsto za određene modele koji su u ovom Rast tržišta: Optimizam u pogledu razvoja srpskog tržišta voljnog kupca. Zamislite da kupite auto koga nema gramme, present the vehicles and the special conditions trenutku na akciji. nekretnina pokazao je i generalni direktor kompanije Atri- na ovom tržištu, pa nema rezervnih delova, pa nema and benefits for purchase, as well as the maintenance um, Roman Klott. U Srbiji je nakon perioda stagnacije pokre- ko da ga popravi… Tako nešto na razvijenim tržištima of the vehicle – all of which depends on the number of Kako program funkcioniše najlakše mi je objasnim na nut ciklus razvoja nekretnina, a narednih tri do pet godina praktično ne postoji, auto uglavnom može da se proda applications. primeru: ako postoji firma koja se prijavila za Key par- će biti ključne za izgradnju novih projekata, ocenio je Klott. tner program, koja ima dvadeset yaposlenih koji imaju u svakom trenutku bilo kome za razumnu cifru, jer su On je kazao da se osnova ove ocene intenzivan trend iz- tržišta daleko veća i razvijenija. U Srbiji je prošle godi- Nothing without a touch and a look automobile za nas je to kao potencijal od 20 automo- gradnje poslovnog i maloprodajnog prostora u Srbiji. Kako ne prodato samo 20.000 novih vozila, a u razvijenim A car is not purchased online. Ten years ago it seemed bila I dobijaju popust kao da kupuju 20 automobila, a je naveo, za uspon tržišta nekretnina zaslužna je veća po- zemljama prodaje se na stotine hiljada svake godine. that cars would be sold online, but no matter how im- ne jedno vozilo. tražnja zakupaca, ali i napori Vlade da olakša poslovanje in- PSC Komnenović ima dobar servis koji je ustanovio moj portant electronics are to us in every sphere of life, vestitorima kroz rešavanje problema kao što su kompleksna otac Pavle, osnivač kompanije i reli šampion eks-Jugo- nothing can replace a touch and a look. People want to Promocija programa u ACB Aveniji administracija i zakonske procedure. On je naveo podatak slavije. touch and see cars, to sit in them… that’s because buy- Verujemo da je ovaj program kao i naša ponuda vozila da je stopa raspoloživosti kancelarijskog prostora u Novom Mi smo prošle godine ostvarili partnerstvo sa nemač- ing a car is a major investment. You may purchase shoes vrlo interesantna i zato ćemo oganizovati promociju Beogradu koji je postao biznis centar Beograda, pre godinu kom korporacijom AVAG Holding iz Augsburga. Oni su or a scarf online, but these are small purchases. na Aveniji u Airport Citiju tokom aprila i maja za sve i po dana bila oko 30 odsto, dok je trenutno oko 5 odsto. inače najveći distributeri Opela na preko 140 lokacija u The male part of the population connects to the brand, kompanije i za sve zaposlene i posetioce ACB-a. Želimo Rast broja zakupaca je rezultat dolaska novih kompanija u Evropi. Napravili smo zajedničko ulaganje, oni su sada while the female part of the population does not con- da upoznamo i informišemo HR menadžere, ljude koji Srbiju, a sa većom potražnjom su porasle i cene zakupnina u većinski vlasnici, a mi smo uložili znanje, reputaciju, nect to anything but the beauty of a car. When it comes se bave kadrovskim poslovima i celokupan menadžment ovom delu grada. Ljiljana Lukić klijente i vodeću poziciju na našem tržištu. Koncept i urednik / Editor in Chief: Marina Deleon Novinari saradnici / Journalist contribution: Ljiljana Lukić, Bojana Barlovac Prevod / Translation: Mark Pullen Foto / Photo: Miodrag Trajković, Nemanja Jovanović, Sonja Žugić i Predrag Todorović Priprema / Prepress: Ana Jovanović