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Sony Redefines Your Camera

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Sony Redefines Your Camera Sony Redefines Your Camera CYBER-SHOT W-SERIES COMPACT AND CHIC. STYLISH AND SLEEK. BIONZ™ Imaging Processor – High-performance lenses The image sensor, power unleashed that show it all where quality begins Enormous amounts of data transformed into The silky softness of a baby’s cheek or delicate In the beginning, there was light. And at the heart images of sublime beauty in the blink of an eye. gleam of sunlight streaming through the trees – all of every Cyber-shot digital still camera, it is the Sony’s powerful “BIONZ” image processor does the wonders of the world revealed through the eye image sensor that collects the light that eventually all this and more. of the lens. becomes your creation. The result of years of accumulated expertise in As a manufacturer of superbly crafted products, Since the appearance of the first CCD (Charge semiconductor R&D, this lightning quick processor Sony equips its cameras with only the finest lens, Coupled Device) in 1978, Sony has been reproduces all the delicate nuances of the original empowering you to record life’s precious developing its own image sensors, culminating in scene in images remarkably free of distracting moments as you find them. We now offer two the release of the “Exmor” CMOS (Complementary noise, even at high ISO settings. “BIONZ” also lens lineups that share the same outstanding Metal Oxide Semiconductor) sensor in 2007. This allows for fast, precise auto focus, auto exposure performance – Sony’s own “G” Lens series which highly efficient low-voltage sensor produces and white balance adjustments, as well as Sony’s represents the pinnacle of our design philosophy images with virtually no vertical striping and vastly intelligent Dynamic Range Optimiser (DRO), which and commitment to quality, and a special series reduced image noise. And it’s remarkably fast too, optimises exposure and colour reproduction developed jointly with the esteemed German making possible burst shooting in Sony digital based on the shooting environment. Capture manufacturer of precision optics, Carl Zeiss. SLRs and rapid high-resolution imaging in Sony the best moments at sporting events, children’s HD Handycam® camcorders. activities, and other fast-moving situations with All these lenses are subjected to stringent quality complete ease and clarity. control measures and optimised to eliminate “Exmor” reveals details that amaze and rich virtually all aberrations. From the bright feathers of tonality that takes your breath away. Incorporating Sony’s advanced semiconductor technology. a bird to the most subtle facial expressions, you Sony’s proprietary on-chip column A/D Sony Brilliant, lifelike images are now yours for the can now capture every incredible detail like never conversion, “Exmor” delivers results with markedly 24mm 5X 14.1 720p Wide Angle Optical HD Movie taking. before. Whichever Sony lens you choose, you can decreased noise and contributes to rapid image DSC-W380 / W350 / W320 Zoom Mega Pixels Recording be assured of the highest quality to satisfy nearly data processing. Leveraging on the “Exmor” any shooting requirement. advantage is the compact “Exmor R” sensor which utilises back-illuminated technology to nearly double sensor sensitivity for clearer low-light recordings such as a romantic candlelit dinner or a starlight-bathed landscape. DSC-W380 DSC-W350 DSC-W320 CaptURE Discover the power of Sony’s Image3. Harnessing the remarkable synergy of the rapid thoroughput “Exmor R” CMOS sensor, blazing fast BIONZ imaging processor and high performance G Lens, innovative features like Sweep Panorama and many others are made beaUty. possible. Capture amazing pictures effortlessly with the new Cyber-shot W-series cameras. SWeep PanoRama Sweep your camera horizontally to create stunning landscape shots, or vertically to capture tall objects like buildings or mountains. Photos are taken at 10 frames per second and automatically assembled to create a single breathtaking panoramic picture. With horizontal images as wide as 7152 x 1080 and vertical images as tall as 4912 x 1920, be swept away by the amazingly detailed shots you can achieve with Sweep Panorama. Panoramic images can be viewed using S-frame* and PlayStation®3. *Compatible with selected Sony Digital Photo Frames. F2.4 G Lens The Cyber-shot W380 is equipped with the powerful super wide-angle 24mm BIONZ ImaGE PRocessinG ENGine fast F2.4 G Lens. Built to last a lifetime, the outstanding G Lens is the hallmark of At blazing speed, the BIONZ Image Processing Engine drastically Sony’s quality optical technology, combining superb clarity and sharpness with lowers noise level and achieves high accuracy in auto-focusing, exquisite defocusing characteristics. exposure auto-correction and auto white balancing. Capture quality pictures even in low-light situations with the greater ISO What’s more, the Dynamic Range Optimiser (DRO) instinctively sensitivity and faster shutter speed of the F2.4 G Lens. What’s more, an ultra- analyses the composition, optimising exposure and contrast, high refractive index element corrects field curvature common to wide-angle to create a more natural and vibrant image in different shooting lenses and contributes to exceptional contrast at all focal lengths, from wide- environments. Enjoy enhanced colour reproduction, rich tonal angle to telephoto. Enjoy clearer and sharper images with this remarkable gradations and amazing precision every time. optical lens. 14.1 MEGA PIXels ® CARL Zeiss VARio-TessaR Lens Sony’s Cyber-shot W-series cameras are equipped with Sony’s The Cyber-shot W350 and W320 are equipped with the world renowned Carl exclusive 1/2.3-type Super HAD CCD with approximately 14.1 Zeiss® Vario-Tessar lens. With a minimum focal length of 26mm, this advanced effective Mega Pixels. This high resolution and precision ensures optical solution delivers uncompromising quality, producing accurately detailed rich gradations and colours are reproduced accurately whether and realistic photos with excellent contrast. you are zooming in on specific parts or printing high-quality images up to A3 size. Bold, brilliant and beautiful. The Cyber-shot W-series intoxicates with a distinctive style that EXceptional THAT FitS YOU. captivates with a blend of form and function. Discover a world as stunning as the camera you use to capture it. Sleek and stylish Compact and TRendy desiGN to SUit any lifestyle DSC-W380 • F2.4 G Lens • Fast BIONZ Image Processor • 5x Optical Zoom • Intelligent Auto Mode • 24mm Wide Angle • Sweep Panorama • Optical Steadyshot • 720p HD Movie Recording UltR A-slim A SL ATE ME TAL finish and LUstROUS spiR al haiRline desiGN DSC-W350 • Carl Zeiss® Vario-Tessar lens • Fast BIONZ Image Processor • 4x Optical Zoom • Intelligent Auto Mode • 26mm Wide Angle • Sweep Panorama • Optical Steadyshot • 720p HD Movie Recording MUlti-PURpose Slot Compatible With MemoRY Stick™ and SD MEMORY CARD DSC-W320 • Carl Zeiss® Vario-Tessar lens • Optical Steadyshot • 4x Optical Zoom • Intelligent Auto Mode • 26mm Wide Angle • Smile Shutter IntelliGent AUto Mode SmaRT made Capture the perfect shot with ease with Intelligent Auto (iAuto) mode. Automatically determining the optimised settings for different scenes, iAuto mode combines the innovative technologies of Intelligent Auto Focus, Motion Detection and Intelligent Scene Recognition to ensure that every shot is perfect, regardless of the shooting environment. With standard lens 24mm Wide ANGle Lens Capture more with the impressive wide angle zoom Motion Detection lens of the Cyber-shot W-series! Now you can take This innovative feature detects faces and other movements by the subjects even when Face Detection amazing panoramic images outdoor and superb is off, suppressing motion blur by automatically determining the optimal shutter speed and ISO group shots even in confined spaces with the lens’ sensitivity. wide focal length of 24mm. (an equally impressive With 24mm wide angle lens 26mm for Cyber-shot W350 and W320) IntelliGent AUto FOCUS With Intelligent Auto Focus, the Cyber-shot W-series is constantly in focus, always ready to take 5X Optical Zoom sharp images anytime. Automatically detecting the changing shooting conditions, such as subject Get sharp images without having to move closer. With the brightness or zooming ratio, Auto Focus is activated before users half-press the shutter button. This Cyber-shot W380’s 5x Optical Zoom lens, you can accurately enables you to capture perfect photos instantly without having to wait for the camera to focus. zoom in on the details when shooting your subjects from a distance. (Cyber-shot W350 and W320 are equipped with 4x Optical Zoom) IntelliGent Scene RecoGnition Without With Without With Intelligent Scene Recognition mode MACRO When shooting subjects up close, every tiny detail is LANDSCAPE When shooting landscapes, the settings are optimised automatically determines the captured clearly and in focus. for an evenly-lit background with the right exposure. Advanced Face Detection TechnoloGY optimised settings for varied Sony’s Face Detection automatically determines the focus, exposure, white balance and even flash situations. So you always get the control on multiple faces in a single shot. It is lightning-fast and accurate, so that even individual red best shot regardless of the eye reduction and auto focus are optimised for pictures everyone will love. shooting conditions. Providing both Auto and Advanced modes, the When multiple faces are detected, Sony also has the Advanced Face Detection technology that clev- Without With Without With Intelligent Scene Recognition erly distinguishes between child and adult faces. Select “Child Priority” or “Adult Priority” mode and let mode also provides you the the camera adjust the focus, exposure and white balance for the faces you want to concentrate on. BACKLIGHT When shooting against the sunlight or other lighted BACKLIGHT PORTRAIT When shooting portraits against the background, the foreground is brightened with the right exposure sunlight or other lighted background, the subject in the foreground flexibility of choice. for an evenly-lit image. is brightened with the right exposure for an evenly-lit image.
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