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ADVANCING THE CREATION, PRODUCTION, & DISTRIBUTION OF SPORTS CONTENT Spring 2013 • Volume 7, iSSUE 1 AN PUBLICATION SVG SPECIAL REPORT: THE BIG SHOW FROM THE BIG EASY Inside the Super Bowl XLVII Compound in New Orleans • SVG Update: In-Depth Recaps of Recent SVG Events • Sports Broadcasting Hall of Fame: The Class of 2012 • White Papers: The Promise of 4K, Streaming the Pac-12 Networks, and Workflow Automation in Sports plus Comprehensive 2013 NAB Preview & SVG Sponsor Update UPFRONT IN THIS ISSUE 4 FROM THE CHAIRMAN Even With 4K, the Future of Sports Video Is Better HD 6 THE TIp-off Standing Up For Your Rights SPRING 2013 VOLUME 7, ISSUE 1 SVG UPDATE 9 SportsPost:NY 36 12 League Technology Summit 26 TranSPORT 36 Sports Venue Technology Summit 42 SVG SPECIAL REPORT: THE BIG GAME FROM THE BIG EASY SPORTS BROADCASTING HALL OF FAME Class of 2012 Coverage begins on page 54 56 George Bodenheimer 64 Cory Leible 58 Ray Dolby 66 Paul Tagliabue 60 Frank Gifford 68 Jack Weir 62 Ed Goren 70 Jack Whitaker 72 WHITE PAPERS 80 72 Canon: The Promise of 4K 76 iStreamPlanet: Live Linear Streaming 80 Wohler: File-based Workflow Automation 3 2 1 8 4 PRODUCT NEWS 15 32 84 Remote Sports Production Gearbase 18 More trucks, more gear, more consolidation 111 87 NAB Preview 84 A comprehensive look at what SVG Sponsors will showcase in Las Vegas 122 Sponsor Update New technology, news, and innovations 87 138 SVG SPONSOR INDEX 144 THE FINAL BUZZER A Measured Response to 4K Hype? The SportsTech Journal is produced and published by the Sports Video Group. SportsTech Journal © 2013 Sports Video Group. Printed in the USA. FROM THE CHAIRMAN ADVISORY EVEN WITH 4K, THE FUTURE OF BOARD CHAIRMAN SPORTS VIDEO IS BETTER HD Steve Hellmuth, NBA, EVP, Operations and Technology ADVISORY BOARD MEMBERS By Steve Hellmuth Ken Aagaard, CBS Sports, EVP, Operations and Production Services Chairman of the Advisory Board, Sports Video Group Adam Acone, NFL Network, Director, Media Operations & Planning Glenn Adamo, NFL ,VP, Media Operations and Broadcasting he CES Convention in January once again offered a new consumer TV-viewing Peter Angell, IEC in Sport, COO Andrea Berry, Fox Network Engineering and Operations, SVP, experience, thanks to a number of 4K-TV-set introductions. Stunning 2D Broadcast Operations images with spectacular resolution, color, and depth promise to be part of our Chuck Blazer, Blazer Entertainment, Sports & Technology, Inc T David Catzel, Microsoft, Platform Services Adviser, DPE broadcast future, especially as advances in compression techniques offer the ability to Chris Calcinari, ESPN, VP, Event Operations Jason Cohen, HBO Sports, Director send more bits in less bandwidth to consumer homes. Joe Cohen, HTN Communications, Chairman and CEO But my takeaway from CES was a bit more interesting than the need to begin Michael Cohen, Industry Consultant Don Colantonio, ESPN, Senior Director of Production investigating 4K. It was the understanding that we, as an industry, need to work at creating Enhancements better HD images. Why? Because those better images, when upconverted to 4K, could Cindy Cortell, MLB Network, Director of IT Michael Davies, Fox Sports, VP, Field Operations provide a very important means of getting cost-effective programming onto those 4K sets. Preston Davis, ABC, President, Broadcast Operations and Better HD is more than just going 1080p. It involves improved signal processing; Engineering Scott Davis, CBS Sports, VP of Broadcast Operations compression technologies that, like HEVC, can double the data that H.264 can deliver; Jim DeFillipis, Industry Consultant and a commitment by distributors to deliver the higher-quality pictures to the consumers. Ed Delaney, YES Network, SVP, Broadcast Operations and Engineering First, today’s 1080p sets continue to get larger every year, and consumers are beginning Jed Drake, ESPN, SVP and EP, Event Production Dave Dukes, PGA Tour Entertainment, Senior Director, Technical to sit closer to them. Artifacts are more noticeable than ever. Second, in an era when Operations Internet-delivered video can be seamlessly passed to the big screen, image quality is a Russell Gabay, Major League Baseball International, VP and Executive Producer competitive advantage, and quality matters in sports. We need to take it to the next level. Jerry Gepner, L5 Media Services, Media and Technology Executive In the coming months, SVG events and seminars will put these issues front and Steve Gorsuch, USTA Billie Jean King Tennis Center, Director of Broadcast Operations center, beginning with the FutureSport Summit to be held in New York City on May 15. Mark Haden, MLB Network, VP, Engineering and IT That event, coincidentally, will mark the end of my chairmanship of SVG. Accepting a Deb Honkus, NEP Broadcasting, CEO George Hoover, NEP Broadcasting, CTO chairmanship of an organization always evokes an interesting mix of emotions. I had the Jeff Jacobs, MTV Networks, VP, Production Planning and Strategies honor of taking over from Ken Aagaard, who is still closely and intimately involved with Robert D. Jordan CFE, Van Wagner Sports and Entertainment, Senior Vice President SVG through the Sports Broadcasting Hall of Fame and Fund. Honestly, attempting to John Kvatek, University of Central Florida Athletics Association, fill Ken’s shoes was never the point: the point was to continue to be a good steward of an Director of Video Services John Leland, PSL International, LLC, Principal association that had grown into, arguably, one whose influence far outweighed its young Louis Libin, Broad Comm, President Jodi Markley, ESPN, SVP, Operations age. Today, four years later, its influence continues to grow, and it is an honor to say it Michael Meehan, NBC Sports, VP has less to do with me than with the great community that SVG represents. Ken Norris, UCLA, Director of Video Operations Gary Olson, GHO Group, Managing Director During my entire career, I have had the fortune to work with many of the Sports Chuck Pagano, ESPN, EVP and CTO Broadcasting Hall of Famers. But many of the attributes found in those Hall of Famers Del Parks, Sinclair Broadcast Group, VP, Engineering and Operations Patty Power, CBS Sports Network, SVP, Operations are found in nearly everyone in broadcast compounds around the globe: commitment Paul Puccio, Industry Consultant to excellence, hard work, and the understanding that, in sports-TV production, just as Scott Rinehart, Fighting Irish Digital Media, Lead Technologist Larry Rogers, FirstInTV, President on the field or court, there are no second chances to get it right. Mike Rokosa, NBA, VP, Engineering Most of all, this is a community with roots and bonds that are much deeper than Bob Ross, CBS, SVP, East Coast Operations Tom Sahara, Turner Sports, VP, Operations and Technology the typical business relationships. That is due in part to the unique lifestyle many of Chuck Scoggins, Industry Consultant Bruce Shapiro, Broadcast Consultant us have to live and the experiences we share. That sense of community also includes Jack Simmons, Fox Sports, SVP, Production manufacturers, vendors, and venue personnel that we all work with day after day. Don Sperling, New York Giants Entertainment, VP and Executive Producer Today, SVG is a truly global organization with operations in the U.S. and Europe. Jerry Steinberg, Fox Sports, SVP, Field Operations It is a big-hearted organization that has created a Sports Broadcasting Fund. And it is Susan Stone, MLB Network, SVP, Operations Patrick Sullivan, Game Creek Video, President an inclusive organization, looking to help everyone in our industry be more informed Larry Tiscornia, Major League Soccer, Vice President, Broadcasting about the future of our industry and our careers. Jacob Ullman, Fox Sports, Vice President, Production John Ward, DIRECTV Entertainment, SVP, Production & Traffic There is still much to be done at SVG. And, while I will still be involved with SVG Operations (much like Hotel California, you can check in, but you may never leave), it is time for Ernie Watts, Turner Studios, Senior Director of Technical Ops, Live Events another perspective and new initiatives. Jeff Willis, ESPN, Coordinating Technical Manager of Events I hope you are looking forward to exploring them as much as I am. Richard Wolf, ABC, SVP, Telecommunications & Network Origination Services Dave Zur, Altitude Sports & Entertainment, VP, Operations 4 SPORTS TECH JOURNAL / SPRING 2013 Efficient production workflows. Engaged viewers. Anywhere, any screen. Broadcasters create more content and deliver to more screens than ever before. Adobe broadcast solutions help them meet that challenge by giving production and distribution teams the industry-leading tools they need to effectively create engaging content that can be published, targeted, and optimized— so broadcasters can streamline production workflows and boost revenue while reaching audiences everywhere. Learn more at www.adobe.com/go/broadcast. © 2012 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Adobe_IBCad_fullpage.indd 1 8/20/12 10:32 AM THE TIp-OFF PLATINUM SPONSORS STANDING UP Paul G. Martin FOR YOUR RIGHTS Gallo Porter by Paul G. Gallo & Martin Porter Co-Executive Directors, Sports Video Group he unprecedented, costly race for sports-TV rights has put engineering and operations in a strategic position within sports-broadcasting organizations. T Always the ones to get it on-air — often under challenging pressures — SVG members are the folks dealmakers turn to once the deal is done. Looking forward, your ever-changing job responsibilities will be to produce and direct an escalating number of events — with enhanced quality, for multiscreen distribution, and at a reduced cost per acquisition. And you always (somehow) get the job done. For years, the challenge has been simply to advance the production by implementing the latest technologies, thus driving viewership, attracting more advertising, and ultimately increasing the value of the players, teams, and leagues that we serve.

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