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Sony's A7 Series Brochure

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Sony's A7 Series Brochure a new frame of mind full-frame, palm sized The best of both worlds Full-frame photography is transformed with the introduction of Sony a7 and a7R. The unprecedented combination of revolutionary compactness and remarkably realistic image quality will delight photographers and cinematographers seeking the best of both worlds. a7R | Vario-Tessar T* FE 24-70mm F4 ZA OSS (SEL2470Z), 1.3 sec., F11, ISO 400 3 image quality, defined Sophistication made compact Never before has an interchangeable-lens camera this small packed the power of a 35mm full-frame sensor. The a7 and a7R liberate photographers and cinematographers by combining amazing portability with all the advantages of full-frame photography and moviemaking, including higher sensitivity shooting with lower noise, a wider dynamic range, a shallower depth of field that enables dramatic defocusing effects like bokeh and compatibility with wide-angle full-frame lenses. 4 a7 | FE 28-70mm F3.5-5.6 OSS (SEL2870), 1/125 sec., F5.6, ISO 100 breakthrough Gapless on-chip lens design image sensor technology Individually optimized on-chip lens positioning 35mm full-frame 35mm full-frame ™ ™ Gapless, optimally positioned 24.3 megapixel* Exmor 36.4 megapixel* Exmor Full-frame on-chip lenses (a7R) CMOS sensor CMOS sensor without Sony optimized the design and positioning of The 35mm full-frame Exmor CMOS optical low-pass filter a7R | Vario-Tessar T* FE 24-70mm F4 ZA OSS (SEL2470Z), 1/125 sec., F5.6, ISO 100 every on-chip lens (OCL) covering every pixel to APS-C image sensor delivers beautiful images The newly developed 36.4 megapixel* significantly enhance light-gathering efficiency. from corner to corner and stunning 35mm full-frame Exmor CMOS sensor This raises sensitivity while maintaining low noise 24.3 megapixel resolution that’s ideal for delivers unbelievably high resolution in and achieving an impressive S/N ratio. A gapless large-format prints. You’ll enjoy low noise, combination with high sensitivity and on-chip lens design eliminates the gaps between an extremely wide dynamic range and extremely low noise. Sony removed the micro-lenses to collect more light. Moreover, each amazingly rich and subtle gradations. optical low-pass filter to bring out the Conventional design Cutting-edge design Advances in sensor technology on-chip lens is optimally positioned depending on Moreover, innovations that could only full potential of the sensor and lens, thus its location to accommodate the sharper angle be achieved by Sony reproduce details The exceptional performance and sensitivity of the achieving an enhanced sense of clarity On-chip lens of light entering the periphery, which is caused by more faithfully so that every scene looks image sensor is achieved with the help of three with supremely realistic details to the very color filter larger sensor dimensions being teamed with the incredibly real. advances in sensor design. Light concentration edges of your photos. An AR coating also E-mount’s short flange-back distance. technology compressed the height of circuitry to ™ reduces flare and ghosting. Full-frame Exmor CMOS sensors Thinner dramatically increase the amount of light collected wiring layer by each pixel. Photodiode expansion technology Sony, one of the world’s leading makers of image No optical low-pass filter increases the size of the photodiode at every pixel sensors, combined its top new technologies to Photodiode substrate Photodiode substrate to improve the sensor’s dynamic range and deliver achieve the highest resolution and image quality Expanded receptor smoother, richer image gradation. On-chip column in a history. This revolutionary 35mm full-frame surface ™ A/D conversion converts light to digital signals with Exmor CMOS image sensor collects light with record Sony is the world’s No. 1 manufacturer of utmost precision and speed on the sensor itself efficiency to achieve high sensitivity, a wide dynamic Light from lens image sensors for digital cameras and before image processing and combines with dual NR video recorders (based on Sony research range and an incredible new level of realism while from April 2012 to March 2013 that shows Optical filter without low-pass layer Image sensor Photodiode substrate Circuit and wiring to produce images of exceptional quality and clarity. Sony has a 50% market share). significantly reducing noise. * Approximate effective megapixels 6 7 extraordinary ISO 6400 ISO 1600 detail Area-specific noise reduction Enhanced area-specific noise reduction works together with detail reproduction technology to reproduce details with a new level of clarity, especially at high-sensitivity settings. It selectively divides the image into areas based on patterns (such as edges, textures and evenly colored areas like blue skies) then applies the most appropriate noise reduction for each area to reduce noise. Previous BIONZ® BIONZ® X BIONZ® X image processing engine ® The new high-speed BIONZ X image processing a7 | FE 28-70mm F3.5-5.6 OSS (SEL2870), 1/400 sec., F4, ISO 800 engine faithfully reproduces textures and details in real time, as seen by the naked eye, via extra high-speed processing capabilities. Together with front-end LSI Detail reproduction technology and diffraction-reducing technology ( ) large scale integration that accelerates processing New BIONZ® X system RAW to Output in the earliest stages, it enables more natural details, Detail reproduction technology depicts details more realistically with a natural sense of dimension, 16-bit image processing and 14-bit RAW output more realistic images, richer tonal gradations and while diffraction-reducing technology suppresses the effects of diffraction to faithfully reproduce fine 16-bit image processing and 14-bit RAW output help preserve maximum detail and produce lower noise whether you shoot still images or movies. details even when shooting at small aperture settings (large F-numbers). Together, they contribute to images of the highest quality with rich tonal gradations. The 14-bit RAW (Sony ARW) format remarkably realistic images. ensures optimal quality for later image adjustment (via Image Data Converter or other software). 8 9 Generous grip with easy Optical viewfinder bokeh Tru-Finder bokeh solid reliable release button faithful OLED Despite the camera’s compact dimensions, construction the grip is generously sized and contoured to feedback provide a firm, steady grasp. After long hours of capturing images, even with a large A-mount lens, the a7 and a7R feel comfortable in your hand. Every finger falls naturally on its ergonomic contours, including a deep upper curve for the middle finger. The optimal stroke and refined craftsmanship of the shutter button also increase your tactile pleasure. Faithful reproduction of every scene Since images displayed in the viewfinder come directly from the image sensor, they faithfully reproduce what will appear in your recorded images. You can therefore compose the scene and fine-tune every detail with remarkable accuracy instead of guesswork. Even bokeh is displayed with all the subtle Anti-dust system and coating characteristics that will appear in your final image. This is a decisive advantage over optical viewfinders, Anti-dust system which display bokeh distorted by the focusing screen. To keep your photos blemish free, an anti-dust mechanism vibrates ultrasonically whenever Image sensor you switch off the camera to remove any Optical filter particles adhering to the image sensor. An with anti-static coating anti-static coating also helps prevent dust and other particles from adhering to the Dust particles dislodged by sensor when changing lenses. vibration High-contrast, high-resolution XGA OLED Tru-Finder™ Graphic Display Display All Info. No Disp. Info. Histogram Digital Level Gauge View every scene clearly in the bright and accurate XGA OLED Tru-Finder, which features OLED Variable information Robust magnesium alloy body Dust and moisture resistance improvements and the same 3-lens optical system display used in the flagship a99 despite the compact The remarkably compact and lightweight body Carefree shooting in tough environments body. The viewfinder realistically displays what will The OLED viewfinder clearly is solidly built to withstand the rigors of shooting is yours thanks to comprehensive dust and appear in your recording, including the effects displays the shooting information in the field. It’s the ideal blend of record-breaking moisture resistance measures that enhance of your camera settings, so you can accurately of your choice for quick and easy lightness, solid reliability and steady handling, reliability by helping to prevent water and monitor the results. You’ll enjoy rich tonal reference. You can select any of 5 thanks to a top cover, front cover and internal dust from entering the body. These measures gradations and 3 times the contrast of the a99. display modes (Graphic Display, structure constructed of rigid magnesium alloy. include sealing around the buttons and dials, High-end features like 100% frame coverage and Display All Info., No Disp. Info., as well as a protective double-layered structure a wide viewing angle are also provided. Histogram or Digital Level Gauge) that tightly interlocks panels and components. by pressing the DISP button. Dust and moisture resistant mode dial structure 10 11 swift intuitive control Easy button customization Intuitive Quick Navi Pro Quick, sure operation via Front dial Rear dial Button customization empowers you to shoot just the Quick Navi Pro displays all major shooting options on customizable UI way you like, with frequently used functions assigned the LCD screen so you can rapidly confirm settings The newly developed user interface takes on many to the customizable buttons of your choice. You can and make adjustments as desired without searching of the features of A-mount cameras to enable easily assign any of 46 functions to any of 9 buttons* through dedicated menus. When fleeting shooting smoother operation and swifter progression from to enjoy speedier, more intuitive operation and opportunities arise, you’ll be able to respond swiftly setting up to shooting.
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