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Digital Assets | Brazil

Pedro Scormin Digital Marketing Manager Entertainment - Brasil Tel: 55.11.3584.9861 | Fax: 55.11.3584.7099 | E-mail: [email protected] PortuguesePortuguese Immersive Immersive Site Site BrazilBrazil Facebook Facebook Page Page

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Where monsters go to get away from it all

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Friday in theaters Also in 3D

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The studio that brought you The Smurfs

Title Treatment

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Where monsters go to get away from it all

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Read the rules Register Form OK PaidPaid Media Media – – Google/YouTube Google/YouTube Search Search and and Display Display Ads Ads PaidPaid Media Media – – Facebook Facebook Ads Ads PaidPaid Media Media – – Ingresso.com Ingresso.com Take-Over Take-Over Ad Ad PaidPaid Media Media – – Cartoon Cartoon Network Network Ad Ad PaidPaid Media Media – – Globo.com Globo.com Ad Ad PaidPaid Media Media – – Click Click Jogos Jogos Ads Ads PaidPaid Media Media Results Results

Considerations • Click Jogos presented the fantastic results for Standard campaigns, with 1,95% CTR and more than 138 thousand clicks. • Google presented more than 241 thousand clicks, 1,39 % CTR and medium CPC of US$ 0,18. If we consider the individual performance, Search had 2,61 % CTR and medium CPC of US$ 0,26; Mobile Search had 1,98% CTR and medium CPC of US$ 0,26. Promoted Ad had 0,37 % CTR and medium CPC of US$ 0,09. Mobile Display had 1,67% CTR and medium CPC of US$ 0,09. Display Network had 1,98% and medium CPC US$ 0,26. • The Facebook campaign had more than 57 thousand clicks and more than 52 thousand fans. • The Ingresso.com roadblock was the most beautiful piece, had 2.642 clicks, 1,47 % CTR and 22.476 tickets sold during the period. • Globo.com presented the bests results with 1,86% CTR and 45.851 clicks. • Cartoon had more than 23 thousand clicks and 1,25% CTR.