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Branding Guide MOSAIC BRANDING GUIDE JOHN DOE LEAD DESIGNER MOSAIC JOHN DOE 555.555.5555 LEAD DESIGNER www.mosaic.com 1 Open Tech Drive MOSAIC Boulder, CO 80301 555.555.5555 www.mosaic.com 1 Open Tech Drive Boulder, CO 80301 • LOGO DESIGN FAVICON • BUSINESS CARDS • LETTERHEAD • HOME ABOUT PORTFOLIO SERVICES CONTACT DESIGN MOBILE APP DEVELOPMENT + DESIGN MOSAIC We are mobile DEVELOPMENT app developers, dedicated to honest consulting and quality end products. We ensure excellent user experience and beautiful interface design. We are the future of mobile. We are MOSAIC. WEBSITE HOMEPAGE • • TYPEFACE ABCDEFGHIJKLMNOPQRSTUVWXYZ BEBAS NEUE BOLD IS FOR HEADERS ABCDEFGHIJKLMNOPQRSTUVWXYZ MONTSERRAT REGULAR IS FOR SUB-HEADINGS abcdefghijklmnopqrstuvwxyz Montserrat Light is for body copy STYLE GUIDE Bebas is heavy, condensed and clean. Montserrat is round and fine. The pairing of the two makes for a tidy, geometric and contemporary feel. COLOR PSYCHOLOGY The color blue exudes confidence, success, and trustworthiness. It’s standard compliment is the orange below; it’s true compliment per it’s RGB values is the green below. Blue should be used as the dominant color in MOSAIC branding. Per triad color harmony standards, the orange and green should be used as accents. R - 39 G - 59 B - 190 The color orange displays creativity and enthusiasm. It adds warmth and approachability. It is best used to balance the vibrancy of the blue. R - 224 G - 109 B - 62 The color green gives MOSAIC branding its crisp, fresh feel. It is best used in subtle accents, with the understanding that it adds additional vibrancy when used with the blue. R - 181 G - 192 B - 70 LOGOS + FAVICON • Included logo versions are white, grayscale, and full color. The white version can be used for a more contemporary look when used on the blue background. The grayscale version is only to be used for black and white printing purposes. In all other scenarios, default to the color version. No matter the version used, all full-sized logos must be scaled proportionately. STYLE GUIDE The browser favicon is included as full color, and should always be used as color. It is standard 32x32px in size. PRINT MATERIALS Body copy in MOSAIC materials should always be true black. Headers can be true black, or any of the three logo palette colors, keeping in mind that blue should always dominate, with green and orange to accent. BUSINESS CARDS Cards are to be printed on extra thick 32pt luxury paper with colored seams (blue, orange, or green) with our friends at MOO. LETTERHEAD Letterhead stationary should also be printed at MOO, on their 80lb original stock - a silky finish perfectly fitting for the tech field. Documents on letterhead that require more than 1 page should have identical subsequent pages that match the cover page, with the exception of removing the logo from the header portion. WEBSITE Displayed here is the above-the-fold view of the home page of the MOSAIC website. Visuals focus on relevant imagery, colors stay true to the brand palette, and content displays MOSAIC values. COLOR INSPIRATION THE LATEST DISCOVERY OF THE COLOR BLUE SUMMARY To address MOSAIC’s goal of becoming a leader YInMn in the tech industry, I wanted to develop a brand whose colors and personality would endure trends. In 2009, a new shade of blue was accidentally discovered MOSAIC’s style plays on colors typically used in the by Professor Mas Subramanian and his then graduate tech industry, making it feel already-established. student, Andrew E. Smith, at Oregon State University. The roundness of the logo speaks to approachability, While exploring new materials for making high-efficiency while the white version allows the brand to exude electronics and applications, Smith discovered that one a more contemporary vibe when they feel it is of his samples turned brilliant blue when heated - a blue necessary. The color palette represents the brand’s that Subramanian knew immediately was a research values, while marketing materials feel strictly breakthrough. “If I hadn’t come from an industry research tech-based, maintaining their identity. The logo background, I would not have known this was highly purposefully does not include a wordmark or slogan, unusual, a discovery with strong commercial potential”. allowing it to speak for itself and develop itself into a noticeable brand based on their lettermark alone. Blue pigments dating back to ancient times have been notoriously unstable – many fade easily and contain toxic Type was developed with the audience in mind, materials. The fact that this pigment was synthesized at intended to feel mathematical in nature and clean in such high temperatures signaled to Subramanian that practice. this new compound was extremely stable, a property long sought in a blue pigment. Print materials require high-quality products, showing the brand’s commitment to quality even at Named YInMn blue, after its chemical makeup of yttrium, a slightly higher cost. indium, and manganese, they released the pigment for commercial use in June 2016. The website allows users to easily understand services offered by MOSAIC, see previous projects, _____________ and contact the company. It is because of this unique story, born out of electronic Finally, the company name ‘MOSAIC’ is neutral, and application technology, that YInMn blue is the perfect creative, and trustworthy. It offers affinity to potential branding color for MOSAIC. YInMn is the new blue of the customers from any area. It also allows the company millennium, the color of tech future. flexibility to move into other areas in the industry, should they choose to do so. THANK YOU.
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