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CHARISSE ANG Portfolio CHARISSE ANG Portfolio | 1 / 39 Hello! I’m Charisse Ang, a Creative Thinker with 10 years of experience in conceptualizing, developing, art directing and executing successful campaigns. As the current Global Creative Director at NUDESTIX, I fuse my multi-disciplinary talents which I pioneer omnichannel creative brand vision and design development. I manage and lead the creative, social and merchandising team as the brand continues to expand globally. I’ve had the opportunity to work with Aveeno, CIBC, Hershey, Inniskillin Wine, Johnson & Johnson, L’Oreal, Samsung, Unilever and start-ups. My portfolio encompasses from initial brand concepts to a 360 global campaign and everything in between. I am a travel aficionado thatcan’t live without French pastries & neutral palettes. I get way too excited about Japanese paper, gold leaf detailing, book binding and clever typography. I love munching on Ketchup chips and sipping on Americano Brevés. On the weekends, you can find me at the local cafés or sifting through the vintage racks for one-of-a-kind pieces. Chat soon! Charisse [email protected] 416.825.7588 NUDESTIX NUDESTIX is a Canadian-based beauty brand that has a collection of easy-to-use makeup crayons that cover all the bases and give you a fresh-faced, nude look. As the Global Creative Director for NUDESTIX, I am responsible for the omnichannel creative vision inclusive of store fixture design, brand collateral and retail experience, e-commerce, campaigns, photo shoot direction, product launches, experiential marketing, packaging, social presence and more. CHARISSE ANG Portfolio | 3 / 39 NUDESTIX PRODUCT LAUNCHES Global, 2016 - Present Responsible of the overall look & feel of each product launches. Leads the creative direction of each campaign inclusive of collaboration with photographer, videographer & makeup artists, final photo selection and design thematic for retail environment, digital and social. CHARISSE ANG Portfolio | 5 / 39 #LipTattoo | Global, Spring 2017 PRODUCT: MAGNETIC MATTE LIP COLOR BRIEF • Multi-tasking 3-in-1 lip stain, color and liner • Extra long wearing, kiss-proof, transfer-proof, pigmented LOOK & FEEL • Inspired by the grunge looks of the 2017 runway • Pivotal time of the brand as the co-founders, Ally & Taylor Frankel were also entering a new stage in their lives • The brick wall background was photographed by me, as I was looking for the perfect textured brick wall • The paper cut images replicated the “tear sheets” for runway shows Lanyard Badge The Animation Endcap is a secondary exposure space that highlights the new product launches in Sephora retail, which lasts for 2 weeks. Poster SEPHORA Singapore/Thailand/Malaysia, January 2017 CHARISSE ANG Portfolio | 6 / 39 #LipTattoo | Global, Spring 2017 PRODUCT: MAGNETIC MATTE LIP COLOR BRIEF • Multi-tasking 3-in-1 lip stain, color and liner • Extra long wearing, kiss-proof, transfer-proof, pigmented LOOK & FEEL • Inspired by the grunge looks of the 2017 runway • Pivotal time of the brand as the co-founders, Ally & Taylor Frankel were also entering a new stage in their lives • The brick wall background was photographed by me, as I was looking for the perfect textured brick wall • The paper cut images replicated the “tear sheets” for runway shows Postcard The Beauty Studio Takeover occurs for a day in selected Sephora locations. This is inclusive of: mirror decals, easel backs, table decal and posters. SEPHORA Singapore/Thailand/Malaysia, January 2017 CHARISSE ANG Portfolio | 7 / 39 Ipsy Generation Beauty | LA/NYC/SF/TO/LON, 2017 PRODUCT: MAGNETIC MATTE LIP COLOR BRIEF • To educate the beauty lovers attending the event about NUDESTIX and its product launch • To create a NUDESTIX environment in a 20x10’ booth LOOK & FEEL • 3000+ in attendance during the 2-day event • The back wall was inspired by the brick wall of the #LIPTATTOO campaign CHARISSE ANG Portfolio | 8 / 39 Sephora Yorkdale Takeover | Toronto, August 2017 PRODUCT: LIMITED EDITION 6-PCE LIP PALETTE BRIEF • A week-long takeover at Sephora Yorkdale promoting a limited edition collaboration with 6 Youtube Beauty Influencers LOOK & FEEL • Inspired by the brick wall of the #LipTattoo campaign, the brick wall act as the anchor of the backdrop on all the collateral, it also differentiates from the black & white of Sephora brand colors • Collaterals include: Front Window Decal, Pillar Wrap, Floor Decal, Beauty Studio Takeover, Branded Dickie Dee Bike & Posters Floor Decal Front Window Decal Pillar Decal & Dickie Dee Bike with Branded Popcorn & Water Bottles CHARISSE ANG Portfolio | 9 / 39 What’s Your #tintedblur? | Global, Summer 2018 PRODUCT: NUDIES TINTED BLUR STICK BRIEF • Creates flawless looking skin by smoothing and blurring your skin • Differentiating with other foundation products in the market LOOK & FEEL • Inspired by the diversity of women: shape, size, ethnicity • 10 shades, 10 different women with 10 different personalities The Animation Endcap is a secondary exposure retail space that highlights Poster the new product launches in selected Sephora stores, which lasts for 2 weeks. SEPHORA Singapore/Thailand/Malaysia, October 2018 CHARISSE ANG Portfolio | 10 / 39 The Launch Pad is a secondary exposure retail space that highlights the new product launches in selected Sephora stores, which lasts for 2 weeks. This space holds several activations including 10min makeovers and Nudestix branded buttons. SEPHORA Singapore/Thailand/Malaysia, October 2018 Nudestix Button Maker SEPHORA Singapore/Thailand/Malaysia, October 2018 CHARISSE ANG Portfolio | 11 / 40 NudeSkin: Blush. Bronze. Glow. | Global, Spring 2019 PRODUCT: NUDIES ALL OVER FACE COLOR BRIEF • Enhance natural beauty by using blush, bronze and glow • To show diversity and multi-use of the product • Promoting Nudestix collaboration with celebrity make-up artist, Mary Phillips’ new shade, Sunkissed LOOK & FEEL • The photoshoot was inspired by the desert dusky skies, where all the models had that flawless bronze-y glow • The nude colour found in all of the collaterals was inspired by Mary Phillips new shade, Sunkissed as it is the Key A Spring launch NUDESKIN BLUSH. BRONZE. GLOW. B R Y N E A H IL Y O B U IC S D E L T W A B K IN E G P U IP BO EE , S D U H HE Y N B AREBAC THE NUD HTY N’ S NSET STR NDI BAE P MAPLE UNKISSE MINAUG Y, HONE SUGAR, New New BLUSH. Shade! BRONZE. Shade! GLOW. Product Placemat Mirror Decal Easelback Pull-up Banner CHARISSE ANG Portfolio | 12 / 39 The Launch Pad is a secondary exposure retail space that highlights the new product launches in selected Sephora stores, which lasts for 2 weeks. This space holds several activations including 10min makeovers and Nudestix branded buttons. SEPHORA Singapore/Thailand/Malaysia, January 2019 CHARISSE ANG Portfolio | 13 / 39 Packaging | Global, 2019 BRIEF • Required a new mailer box for press and marketing collateral LOOK & FEEL • Inspired by the Nudestix Nudies component, all collaterals sized specifically for the tube packaging • 5 designs were created with the product launches 2019 in mind along with a generic Nudestix design for press seedings for new regions that do not have the new skus NUDESTIX EVENTS Global, 2016 - Present Designs and creates the Nudestix environment in various press & blogger events, collaborations and trade shows. Art directs all design elements and works closely with respective suppliers and production teams globally. CHARISSE ANG Portfolio | 15 / 39 Create & Cultivate | Los Angeles, February 2018 BRIEF • Introducing entrepreneurs to Nudestix • Promoting/selling Love Me Nudes Lip Palette • Creating a Nudestix environment in an 8x8 Pop up booth LOOK & FEEL • Transforming the Nudestix space by adding some west coast vibes in the space with a branded market table where the palettes were being sold, a wall decorated with the palette tin artwork created by Jessica Gorlicky • The event had 500+ women entrepreneurs in attendance with Kim Kardashian & Chrissy Teigen as the key note speakers CHARISSE ANG Portfolio | 16 / 39 Sephora Middle East Press Event | Dubai, April 2018 BRIEF • Official launch of Nudestix • To educate the Middle East press about the brand LOOK & FEEL • Working with our Dubai production company, I created a Nudestix environment for the press to learn more about the brand • Oversized Nudestix tins acted as the pedestals where the products were displayed • The angel wings were made up of product swatches creating an Instagram moment CHARISSE ANG Portfolio | 17 / 39 Babe Boss to Party Babe Event | Los Angeles, August 2018 BRIEF • To introduce digital influencers, media & makeup artists to NUDESTIX’s collaboration with beauty influencer, Melissa Alatorre: the Soft & Smokey Palette • To generate digital + social buzz for launch via engaging masterclass LOOK & FEEL • The colour theme was inspired by the palette that included 1 nude lip and 1 berry lip colors • All cabanas around the pool were decorated with themes for attendees to explore the different Nudestix products • The event resulted in148 social media placements (IG stories) garnering over 30,000,299 impressions CHARISSE ANG Portfolio | 18 / 39 Sephora Middle East Brand Day | Dubai, October 2018 BRIEF • To educate the Middle East Press more about NUDESTIX and its new product launches • Nudestix had the privileged to have it’s own room during Sephora Brand Day LOOK & FEEL • Transformed the room to a NUDESTIX environment with different NUDESTIX elements • The vanity table was inspired by the 6pce NUDESTIX tin and the NUDESTIX pencils acted as the legs • The 3 framed images are of the product swatches • Oversized NUDESTIX logo anchored the room NUDESTIX MERCHANDISING Global, 2016 - Present Works closely with the Merchandising Manager and oversees the look and feel of the fixtures for all retailers globally. Each retailers requires different specs, as the Creative Director, I ensure that all fixtures still convey NUDESTIX no matter the retailer or region. All of the finish of the fixtures are matte black and all print process of the artwork are direct print on P95 matte black acrylic. Art directs and designs the artwork of each update across all retailers globally, at least 3 times a year.
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