ONLINE PHOTOGRAPHY GUIDE - Designer Mens
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STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Designer_ Mens 1. TABLE OF CONTENTS 2. Mens Designer Brand Index 3. Silver Look 4. Mens Designer Suit 5. Mens Designer Sportcoat and Blazer 6. Mens Designer Coat, Outerwear and Jacket 7. Mens Designer Reversible Item 8. Mens Designer Tops 9. Mens Designer Casual Buttondown Shirt 10. Mens Designer Dress Shirt 11. Onesie, Jumpsuit, Coverall 12. Mens Designer Bottom: Dress Pant 13. Mens Designer Bottom: Denim, Cords, Chino, Cargo, Short 14. Mens Designer Bottom: Short 15. Mens Designer Bottom: Swim Refer to OPG_MENS_ACCESSORIES and OPG_JEWELRY_WOMENS_MENS for non-clothing items. 1 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Designer_ Mens Men’s Designer follows general rules of regular Men’s, but faces are never cropped. DESIGNER VENDORS: Shot at NY studio Alexander Olch JW Anderson Pendleton Thomas Kay Alexander Wang John Varvatos Collection** Pierre Balmain AMI Paris Junya Watanabe Polo Ralph Lauren * APC Just Cavalli Public School Armani Collezioni Kenzo Rag & Bone ATM Anthony Thomas Melillo Kitsune Apparel Ralph Lauren Black Belstaff the Kooples Label Black DNM Lanvin Rick Owens Burberry London Levis Made and Crafted Saturdays (burberry brit is not designer) Marc by Marc Jacobs Stone Island Canali * Marc Jacobs Collection Sunspel Chapter Marni T by Alexander Wang Comme de Garcons Play Michael Bastian Tim Coppens Dolce&Gabbana Missoni Thom Browne Dries Van Noten Moncler Todd Snyder Drifter Moschino Umit Benan Dsquared2 Neil Barrett Veilance Duvetica Officine Generale Versace* Etro Onia Menswear Vilebrequin Ferragamo* Orlebar Brown White Mountaineering Gant by Michael Bastian Paul Smith Jeans Wings & Horns Givenchy Paul Smith London Wood Wood Helmut Lang PS Paul Smith Yohji Yamamoto Z Zegna * These vendors may be bought by sportswear or clothing teams, but should be turned over and shot as designer items. Please coordinate with designer team on shoot schedules. - Polo swim and sleepwear can go to Seattle for regular sell shot process. ** Not John Varvatos Star USA, that is bought by the sprotswear team and is shot in Seattle as millennial/YC ELEVATED SPORTSWEAR VENDORS: Can shoot at Georgetown (tie in to looks shoot) or NY studio. Contact Lucinda Carmichael for info. Paul & Shark Sandro 2 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Designer_ Looks Silver Look- Men MAIN AND ALT PRESENTATION Front Upper IPT CROP Front view from HTT. Crop below hands. Do not crop into arms or shoulders. Back Upper Back view. Crop below hands. Do not crop into arms or shoulders. Side Upper Side view. Cropped below hands. Left or right depending on the details. Detail Upper Detail view determined on set. Zoom Upper Fabric or logo detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Front Full (Look) Front view. Photograph head-to-toe. IPT crops into front, for Front Upper shot. Pant waistdown is a separate project. ADDITIONAL INFO swatch presentation Front Lower Separate sell shots (all views) of bottom need to be set up in SAM. 3 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Designer_ Mens Suit MAIN AND ALT PRESENTATION Front Full Front view. Head-to-toe. Do not crop feet. Back Full Back view. Head-to-toe. Do not crop feet. Side Full Side view. Head-to-toe. Do not crop feet. Detail Full Detail view determined on set. Front Upper IPT CROP into A edit of full length shot of the front. Art Director may shoot cropped alt if necessary. Crop 3-4” below hands. Do not crop into arms or shoulders ( also applies to blazers and sportcoats) Front Lower Pant Front view. Crop above waist. Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) ADDITIONAL INFO swatch presentation 4 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Designer_ Mens Sportcoat and Blazer MAIN AND ALT PRESENTATION Front Upper Front view. Crop below hands. Do not crop into arms or shoulders. Back Upper Crop below hands. Do not crop into arms or shoulders. Swide Upper Cropped below hands. Left or right depending on the details. Detail Upper Detail view determined on set. Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Front Full (look) Gold Look / Editorial / Catalog / video, if available ADDITIONAL INFO swatch presentation 5 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Designer_ Mens Coat, Outerwear and Jacket MAIN AND ALT PRESENTATION Front Upper Front view. Crop below hands, or for longer coats, a few inches below bottom of coat. Do not crop into arms or shoulders. Back Upper Crop below hands or for longer coats, a few inches below bottom of coat. Do not crop into arms or shoulders. Side Upper Cropped below hands. Left or right depending on the details. Detail Upper Detail view determined on set. Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Front Full (look) Gold Look / Editorial / Catalog / video, if available ADDITIONAL INFO swatch presentation 6 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Designer_ Mens Reversible Item MAIN AND ALT PRESENTATION Front Upper Crop below hands. Do not crop into arms or shoulders. Back Upper Crop below hands. Do not crop into arms or shoulders. Side Upper Cropped below hands. Left or right depending on the details. Detail Upper Detail view. Front view of reverse side Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Front Full (look) Gold Look / Editorial / Catalog / video, if available ADDITIONAL INFO swatch presentation 7 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Designer_ Mens Top: Tee, Polo, Tank, Sweater, Hoodie, Vest MAIN AND ALT PRESENTATION Front Upper Crop below hands. Do not crop into arms or shoulders. Back Upper Crop below hands. Do not crop into arms or shoulders. Side Upper Cropped below hands. Left or right depending on the details. Detail Upper Detail view determined on set. Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Front Full (look) Gold Look / Editorial / Catalog / video, if available ADDITIONAL INFO swatch presentation 8 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Designer_ Mens Casual Button-down Shirt - Long sleeve or Short sleeve MAIN AND ALT PRESENTATION Front Upper Crop below hands. Do not crop into arms or shoulders. Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Back Upper Crop below hands. Do not crop into arms or shoulders. Side Upper Cropped below hands. Left or right depending on the details. Detail Upper Detail view determined on set. Front Full (look) Gold Look / Editorial / Catalog / video, if available ADDITIONAL INFO swatch presentation 9 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Designer_ Mens Dress Shirt MAIN AND ALT PRESENTATION Front Full Photograph folded shirt overhead as shown. Front Upper Front view on figure. Crop below hands. Do not crop into hands or shoulders. Back Upper Back view on figure. Crop below hands. Do not crop into hands or shoulders. Zoom Full IPT CROP Zoom detail of cuff from product shot of shirt. (Vendor images exempt) Front Full (look) Gold Look / Editorial / Catalog / video, if available ADDITIONAL INFO swatch presentation Folded Dress Shirt Styling Direction: • 14” in length excluding collar • 10” width, shoulder to shoulder • Shoulders should be the same height and width • Placket should be straight and in the middle • Top button should be buttoned • Collar slightly rounded at corners • Left cuff is folded over straight and not over the placket, 1 1/4 inch from bottom of shirt. • Accentuate pocket • Bottom button should not be on the bottom edge • Measure length/widthof shirt and arm placement when styling. Styling Exception: French cuff styled as shown. If cufflink doesnt come with shirt, shoot without. 10 STUDIOSTUDIO N - NFOR - FOR INTERNAL INTERNAL AND AND VENDOR VENDOR USE USE ONLY ONLY ONLINE PHOTOGRAPHY GUIDE - Mens_ApparelDesigner_ Mens Onesie, Jumpsuit, Coverall MAIN AND ALT PRESENTATION Front Full Front view. Crop HTT. Back Full Back view. Crop HTT. Side Full Side view. Crop HTT. Detail Full Detail view. Crop determined on set. Zoom Full Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Front Full (look) Gold Look / Editorial / Catalog / video, if available ADDITIONAL INFO swatch presentation 11 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Designer_ Mens Bottom: Dress Pant MAIN AND ALT PRESENTATION Front Lower Crop above waist. Zoom Lower Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Back Lower Crop above waist. Side Lower Crop above waist, no hands in shot. Model facing right unless an exception is requested. Detail Lower Detail view determined on set. Front Full (look) Gold Look / Editorial / Catalog / video, if available ADDITIONAL INFO swatch presentation 12 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Designer_ Mens Bottom: Denim, Cords, Chino, Cargo, Short MAIN AND ALT PRESENTATION Front Lower Crop above waist. Back Lower Crop above waist. Side Lower Crop above waist, no hands in shot. Model facing right unless an exception is requested Detail Lower Detail view determined on set. Zoom Lower Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees.