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Commercial Snapshot Season 2017

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Commercial Snapshot Season 2017 COMMERCIAL SNAPSHOT SEASON 2017 FOOTBALL After a disappointing season in 2016, The Roosters started 2017 on the right foot by winning the Auckland 9’s. The tournament win further cemented the Club as one of the most successful teams in the League as they secured the only remaining trophy the Club had yet to win. At the end of the regular season and 26 rounds of football, the Roosters finished in 2nd place booking a place in the NRL Final Series. A loss in the Preliminary Final to the North Queensland Cowboys ended the Roosters season one game short of a Grand Final appearance. After a 15th place finish in 2016, the Roosters ultimately viewed 2017 as a successful season with room for improvement. With the Club securing the services of marquee players Cooper Cronk and James Tedesco, the Roosters are well placed to go one further in 2018. FOOTBALL 2017 2ND 2017 CHAMPIONS NRL LADDER WYONG ROOS AUCKLAND NINES PROGESSED FROM MINOR-PREMIERS 15TH IN 2016 15TH IN 2016 15 NRL PLAYERS ATTAINED CLUTCH SELECTED RON COOTE CUP WON 10 GAMES BY JACK GIBSON CUP 4 POINTS OR LESS FOR REP FOOTBALL ANZAC DAY CUP CONNOR WATSON BOYD JAKE AUCKLAND NINES CORDNER FRIEND PLAYER OF THE NAMED NSW CAPTAIN 200 CLUB GAMES TOURNAMENT 2017 SEASON DRAW Round Opponent Home/Away Crowd Channel 9 Fox Sports Total (+SKY) Exposure 1 Titans Away 13,933 - 276,562 286,262 $378,249.00 2 Bulldogs Home 13,505 639,145 261,577 915,222 $1,833,305.00 3 Panthers Away 11,044 - 324,461 349,061 $314,441.00 4 Rabbitohs Away 10,479 727,290 279,128 1,022,818 $1,722,892.00 5 Sea Eagles Home 12,376 - 274,551 309,951 $360,417.00 6 Broncos Away 30,376 748,055 246,118 1,008,973 $1,771,391.00 7 Knights Away 21,412 - 284,280 313,780 $288,144.00 8 Dragons Home 40,864 697,849 344,474 1,114,423 $2,063,570.00 9 Warriors Away 13,126 - 278,010 483,510 $248,970.00 10 Eels Home 10,467 503,692 244,783 769,575 $1,489,773.00 11 Bulldogs Away 15,090 520,950 238,516 793,666 $1,060,865.00 12 Raiders Away 14,786 646,475 232,629 902,804 $1,036,269.00 13 Broncos Home 12,236 - 321,660 331,260 $791,533.00 14 Tigers Away 10,066 581,383 243,310 846,893 $1,207,548.00 16 Storm Home 21,492 - 290,468 309,068 $819,177.00 17 Sharks Home 20,060 - 254,965 309,665 $371,002.00 18 Rabbitohs Home 16,245 702,464 226,433 957,397 $1,888,064.00 Round Opponent Home/Away Crowd Channel 9 Fox Sports Total (+SKY) Exposure 20 Knights Home 7,121 - 224,760 277,260 $533,837.00 21 Cowboys Home 9,476 - 316,317 340,617 $733,650.00 22 Sea Eagles Away 14,564 - 243,203 283,903 $353,131.00 23 Storm Away 17,221 - 347,699 381,099 $437,026.00 24 Tigers Home 9,585 - 252,846 283,446 $505,881.00 25 Sharks Away 17,268 458,409 287,863 768,272 $934,749.00 26 Titans Home 11,212 - 216,253 239,253 $380,581.00 Round Opponent Home/Away Crowd Channel 9 Fox Sports Total Exposure W1F Broncos Home 21,212 976,532 374,730 1,417,562 $1,539,414.00 W2F Cowboys Home 28,108 1,260,362 534,730 1,843,392 $2,239,232.00 Total 423,324 8,462,606 7,420,326 16,859,132 $25,303,111.00 BYE - ROUND 15 & 19 COMMERCIAL The on-field success in 2017 was matched on the commercial side of the Sydney Roosters business. 2017 saw the Roosters secure a number of new Platinum and Premier Partners including Magic Glass, Rapid Loans, Bisley Workwear and Betting.Club. The corporate partner portfolio of the Roosters is the largest it has been in the Club’s 109 year history. Home crowd numbers increased significantly with home games at Adelaide Oval and Central Coast Stadium both boasting crowds of 20,000 plus. ANZAC Day played host to 40,000 fans resulting in a sell out for the annual fixture. Membership also experienced growth with 16,002 Members joining the Club in 2017 up from 14,450 in 2016. ATTENDANCE F1 423,324 16,711 15,780 TOTAL 2017 AVERAGE 2017 AVERAGE 2017 ATTENDANCE HOME CROWDS AWAY CROWDS F2 +32% +90% -4% ATTENDANCE ON HOME CROWD ON AWAY CROWD ON 2016 SEASON 2016 SEASON 2016 SEASON F3 F4 233,959 40,864 30,376 TOTAL 2017 HIGHEST HOME CROWD HIGHEST AWAY CROWD HOME CROWD R8 V DRAGONS R6 V BRONCOS F1 F2 F3 F4 HIGHEST AVERAGE HOME HOME GAME TAKEN TO 2 SOLD OUT HOME GAMES: HIGEST EVER ANZAC CROWD OF ANY SYDNEY ADELAIDE FOR THE FIRST RD8 VS DRAGONS DAY CROWD BASED CLUB TIME IN HISTORY RD17 VS SHARKS BROADCAST TELEVISION CHANNEL 9 FOX & SKY SPORTS F1 16.85 Mil 8.46 Mil 8.39 Mil 2017 TOTAL 2017 TOTAL 2017 TOTAL TV AUDIENCE CHANNEL 9 AUDIENCE FOX AUDIENCE 648,428 705,217 322,943 TOTAL AVERAGE CH9 WEEKLY FOX & SKY WEEKLY WEEKLY VIEWERSHIP VIEWERSHIP VIEWERSHIP 1.84 Mil 12 LIVE IN 2017 TOTAL PRELIMINARY CH9 GAMES IN 2017 EVERY GAME FINAL AUDIENCE (INCLUDES FINALS) SHOWN LIVE F1 3.26 MIL DIRECTLY FROM THE NRL FINAL SERIES COMMUNITY CHARITY NEST WELLBEING EDUCATION INCLUSION $244,630 1,500 READ 1ST EVER RAISED IN KIDS ATTENDED HOLIDAY NEW ROOSTERS READING CLUB RECONCILIATION 2017 CAMPS & CLINICS PROGRAM DEVELOPED ACTION PLAN ENDORSED BY AND PILOTED RECONCILIATION AUSTRALIA LAUNCHED NEW INAUGURAL $2.76 Mil MINI LEAGUE 100% ARTHUR BEETSON COMPETITION SCHOOL 2 WORK PROGRAM RAISED SINCE SUCCESS RATE FAMILY FUN DAY 2010 24 TEAMS 5 TO 8 YEAR OLDS $67,710 2,500 20 BRAND NEW FOR EACH STUDENTS RECEIVED STUDENTS SUCCESSFULLY NAIDOC PROGRAM CHARITY IN 2017 ROOSTERS WELLBEING COMPLETED A WORK LAUNCHED PROGRAM EXPERIENCE PLACEMENT MEMBERSHIP F1 F2 16,002 71% MALE 55% TOTAL 29% FEMALE ARE TICKETED MEMBERS MEMBERS (3+ GAMES) F3 41% 22% 86% JUNIOR OR FAMILY AGED BETWEEN 2017 RETENTION MEMBERS 50-59 18,000 LOYALTY YEARS +8% 3+ YEARS = 26% 2018 TARGET 5+ YEARS = 28% CENTRAL COAST 10+ YEARS = 14% BASED MEMBERS F1 F2 F3 11% GROWTH IN 2% GROWTH IN 2016 RETENTION MEMBERSHIP FEMALE MEMBERS RATE WAS ONLY 65% MEMBERS state by state 6%NORTH 9% REST22% OF NSW COAST 5% 8%CENTRAL 17% COAST 85% WEST SYDNEY 1% 4%NORTH NEW BEACHES ZEALAND 28%EASTERN SUBURBS AND CBD online 6.14 Mil 1.13 Mil 4:44 MINS 2017 TOTAL TOTAL 2017 AVERAGE TIME PAGE VIEWS UNIQUE VISITORS SPENT ONLINE 682,769 104,323 5th AVERAGE PAGE AVERAGE UNIQUE RANKED APP VIEWS PER MONTH BROWSERS PER MONTH ACROSS NRL 701,141 2ND 27,830 PAGE IMPRESSIONS HIGHEST ONLINE GROWTH AVERAGE MONLTHY DURING FINAL SERIES YEAR ON YEAR VIDEO VIEWS STATS ARE RECORDED FROM JAN 17 TO OCT 16 - 2017 SOCIAL 220,392 64,750 92,144 2017 FACEBOOK 2017 TWITTER 2017 INSTAGRAM FOLLOWS FOLLOWS FOLLOWS 212,350 55,747 80,800 2016 FACEBOOK 2016 TWITTER 2016 INSTAGRAM FOLLOWS FOLLOWS FOLLOWS +4% +16% +14% GROWTH GROWTH GROWTH ON 2016 ON 2016 ON 2016 KEY MEDIA VALUE Despite a relatively successful year on the field, a drop in television audience and exposure combined to significantly reduce the performance of Sydney Roosters’ partners key media value. The following highlights the key media performance of club assets across Broadcast [live, delayed and repeat broadcast coverage on the Nine Network and Fox Sports, Sunday Footy Shows, magazine style and nightly news programming], Australian press titles and a selection of the country’s leading digital platforms. VALUE BREAKDOWN TOTAL EXPOSURE BROADCAST PRESS ONLINE $34.0 Mil $27.8 Mil $2.7 Mil $3.5 Mil TOTAL MEDIA BROADCAST PRESS ONLINE VALUE IN 2017 VALUE IN 2017 VALUE IN 2017 VALUE IN 2017 $51.9 Mil $45.7 Mil $2.4 Mil $3.8 Mil TOTAL MEDIA BROADCAST PRESS ONLINE VALUE IN 2016 VALUE IN 2016 VALUE IN 2016 VALUE IN 2016 -34% -39% -11% -7% TOTAL MEDIA VALUE BROADCAST MEDIA VALUE PRESS MEDIA VALUE ONLINE MEDIA VALUE NET VALUE BY STATE FUTURE NET VALUE FROM nt 2014-2017 SEASONS, ACROSS 2014 - 0.2% qld DEDICATED TV, PERIPHERAL 2015 - 0.1% 2016 - 0.1% 2014 - 23.5% TV, PRESS AND WEB. 2017 - 0.3% 2015 - 26.3% wa 2016 - 28.8% 2014 - 1.4% 2017 - 33.6% 2015 - 1.8% 2016 - 1.9% 2017 - 2.0% sa 2014 - 0.2% 2015 - 0.0% 2016 - 0.2% nsw 2014 - 71.0% 2017 - 0.4% 2015 - 67.1% 2016 - 64.5% 2017 - 58.3% vic 2014 - 3.3% 2015 - 4.5% tas 2016 - 4.3% 2014 - 0.4% 2015 - 0.3% 2017 - 5.1% 2016 - 0.2% 2017 - 0.3% .
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