Winterville 2021, Clapham Common
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WINTERVILLE 2021, CLAPHAM COMMON • Event Dates: 18th November – 23rd December 2021 • Venue: Clapham Common Funfair Site • Maximum Capacity: 4,999 persons • Age Restrictions: The event is open to all ages WINTERVILLE 2021 EVENT OVERVIEW • Winterville is a community taking place on the hardstanding funfair site to the West side of Clapham Common with a maximum capacity of 4,999, • The event showcases music, films, plays, interactive games, food, drink and markets • Free entry and discounts for neighbours • Job opportunities for the local community, with roles including: o Performers o Traders o Sound & Lighting engineers o Event Staff o Construction An alternative destination for the festive season - a community and family focused friendly cultural hub Maximum 4,999 patrons on site at bringing together great any point entertainment, food and drink. The event will Family friendly live cater for those entertainment, immersive with accessible theatre shows, children’s needs film screenings, ice curling, funfair rides, crazy golf and more. Free to enter at all times for children under 16. A small entry fee for adults will be charged at Free tickets and peak times, likely Fri nights, discounts for Saturdays & Sundays. Wandsworth Residents WINTERVILLE 2021 CONTENT • Spiegeltent Entertainment Spaces • Children’s Performances • Enchanted Winter Themed Cinema • Ice Curling • Crazy Golf • Fairground • Indoor heated food court • Independent Craft Market • Brew Camp Real Ale Bar • Themed Bars • Axe Throwing • Tejo Game WINTERVILLE 2018 COMMUNITY BENEFITS OVERVIEW Park Investment Levy • In 2018, £70,000 was levied from Winterville for the Clapham Common Park Investment Levy. This money was spent on projects such as: more bins, replacing perimeter fencing, restoring the paddling pool, upgrading Battersea Rise Playground. Tickets & Discounts • Wandsworth residents accounted for 22% of all advance tickets sold. • In 2018, 35% of all advance tickets sold were taken up by Lambeth or Wandsworth residents. Some 5,550 free or discounted tickets to various events and attractions were taken up by local residents, which represented 20% of all sales. We sold 2,610 regular Local Resident Discounts and 2,189 Early Bird Discounts, which represented 35% of all ice rink tickets. Local residents and employees of local businesses enjoyed a 50% discount on Ice Rink tickets during the week before 7pm and a 10% discount at all other times. Entertainment 4 All • Portion of tickets were put aside for low income families via the community housing schemes, children's centres and youth groups. Over 60 local schools over Lambeth and Wandsworth where offered special discounts on the ice rink and the family theatre show. Raffle prizes were donated to 8 local schools. Charities & Charitable organisations • There were 3 official charity partners in 2018, Royal Trinity Hospice, Great Ormond Street Hospital and Shelter. Free fundraising prizes were given to 9 local charities. WINTERVILLE 2021 COMMUNITY BENEFITS • Free Entry - Winterville will be free to all SW4, SW11 and SW12 residents at all times, except after 5pm Fridays and Saturdays. • Local Resident Tickets - Unlimited amount of reduced priced tickets will be available for local residents for Spiegeltent performances on a first-come, first serve basis. • Entertainment 4 All – Due to it’s success in 2018, the Entertainment 4 All Scheme will be offered once again for cinema, crazy golf, ice curling and axe throwing. This enables low income families within Wandsworth and Lambeth to access free tickets to these activities. • Ice Curling – Wandsworth and Lambeth residents and business employees can enjoy a 50% discount on ice curling sessions during the week until 7pm. • School Discounts – Schools within Wandsworth and Lambeth will be offered special discounts for ice curling and the family Christmas show. Raffle prizes will also be available for school fayres and events. • Local Work Experience – Working with Wandsworth and Lambeth colleges to create work experiences for students. • Charity Partners – Organisers will be appointing official charity partners from the local area. • Local Charities – Free tickets and other benefits will be extended to local charities within Wandsworth and Lambeth. 2021 TEAM The Winterville 2021 promoters have engaged a professional production management team to oversee the delivery of the events, this will be the same management team who produced Winterville in 2018. With a keen focus on community impact management, the production ADD BORING team will take on board the debrief reports and information that has been made available from the delivery of the 2017 and 2018 events and EVENT PICS will look to improve upon these for 2021. The production team are well-versed in the delivery of largescale, metropolitan music events and have a trusted track record in delivering safe, enjoyable events including: • British Summer Time concert series 2013 – present, Hyde Park, London (65,000 capacity) • All Points East concert series 2018 – present, Victoria Park, East London (40,000 capacity) • Field Day 2010 – 2017, Victoria Park, East London (35,000 capacity) • Mighty Hoopla 2017 – Victoria Park, East London (7000 capacity) • Mighty Hoopla & Cross The Tracks 2019 – present , Brockwell Park, South London (20,000 capacity) • Steel Yard 2017, Victoria Park, East London (15,000 capacity) • Winterville 2018, Clapham Common, South London (5,000 capacity) • Common People 2015 – 2017, Oxford + Southampton (15,000 capacity) • Corona Sunsets 2014 – 2017, Greenwich Peninsula (5,500 capacity) • Invictus Games Ceremonies 2014, QEOP Stratford (26,500 capacity) NEW SITE 2021 EVENT KEY CHANGES LOCATION SINCE WINTERVILLE 2018 Location • The event has moved to the hardstanding site on the West side of the Common. Content • Content has been reduced to create a more focused event with fewer sound systems and less funfair rides than Winterville 2018 • Same quality event • Better space utilisation Access to the Common for non-event goers • The path running through the event site from the bandstand will remain open 24hrs a day except for peak times (Fri night and Sat & Sun from lunchtime) • All other paths surrounding the event site will be remain unaffected Air Quality & Environment • Organisers are committed to reducing the carbon footprint of the event and will be switchng to Green Bio- diesel in all machinery at the event. Biofuel is a hydrogenated vegetable oil that emits 35% less NOx and up to 85% less particulates than traditional diesel. • At Winterville 2018. 90% of customers used public transport walked or cycled to the event – we wish to continue this and the new location of the event is well served by public transport networks, and we will be installing additional bike racks for cyclists. Operating Dates • The event duration has been reduced to 36 days (39 in 2018). CROSS PATHS The cross path to the bandstand will remain open 24 hours a day, except for peak times (expected to be Friday nights, Saturday & Sunday from lunchtime. The pathways surrounding the site will remain open 24 hours a day. PROPOSED EVENT SCHEDULE • BUILD: 3rd - 17th November 2021 • OPEN: 18th November – 23rd December 2021 • BREAK: 24th December - 6th January 2022 A summary of key timings provided here. These timings are preliminary and subject to change. Mon Tue Wed Thu Fri Sat Sun Site Open 10:00 10:00 10:00 10:00 10:00 10:00 10:00 Event Finish 22:30 22:30 22:30 23:00 23:00 23:00 22:30 Site Clear 23:00 23:00 23:00 23:30 23:30 23:30 23:00 TRAFFIC MANAGEMENT TRANSPORT SURVEY • Organisers have appointed an independent traffic consultant to Winterville 2018 90% customers used public develop plans for the event. transport or walked / cycled. • The event site is well served by public transport with London Underground Stations, Overground Stations and Bus Stops within close walking distance. • Parking will be made available onsite for disabled customers. • Construction traffic will be limited to hours agreed with Wandsworth. All construction vehicles will be contained within the event site. • All customers will be encouraged to use public transport to arrive at the site, and actively discouraged from driving. • A temporary cycle park will be provided near the main entrance of the site. • Taxi pick up and drop off proposed to operate from Nightingale Walk. • Travel information will be available on the Electric Winter website, social media platforms and will be sent out to any advanced purchasing tickets. DEBRIEF FROM 2021 ACCESS WINTERVILLE 2018 MANAGEMENT • Deemed a well run, safe event by the Lambeth • Bins and signage provided at exits to encourage Safety Advisory Group members patrons to dispose of waste before leaving the event site. • Formed strong working relationship with the local authority and other responsible authorities. • Signage and security personnel in place at the exits to instruct attendees to leave in a quiet • Only 4 noise complaints over the events 5 week fashion, and to be mindful of local residents. run. • Bars will be closed a minimum of 15 minutes • Zero reports of anti social behaviour before the entertainment finishes. All drinks confiscated at the exits. • No reported cases of anti social behaviour • Event Security on call to respond to incidents • Transport survey outcome – 90% of the and complaints. audience used public transport, cycled or walked • Litter picking team on call to deal with any event waste generated around the perimeter of the • Waste Management – successful