In Re Grupo Bimbo, S.A.B. De C.V. _____
This Opinion Is Not a Precedent of the TTAB Precedent of the TTAB Hearing: March 11, 2021 PrePrecedent of the TTAB Mailed: April 14, 2021 UNITED STATES PATENT AND TRADEMARK OFFICE _____ Trademark Trial and Appeal Board _____ In re Grupo Bimbo, S.A.B. de C.V. _____ Application Serial No. 87408465 _____ Jeffrey A. Handelman, Andrew J. Avsec, and Virginia W. Marino of Brinks Gilson & Lione for Grupo Bimbo, S.A.B. de C.V. Tamara Hudson, Trademark Examining Attorney, Law Office 104, Zachary Cromer, Managing Attorney. _____ Before Mermelstein, Bergsman and Lebow, Administrative Trademark Judges. Opinion by Bergsman, Administrative Trademark Judge: Grupo Bimbo, S.A.B. de C.V. (Applicant) seeks registration on the Principal Register of the term ARTESANO, in standard character form, for goods amended to read as “pre-packaged sliced bread,” in International Class 30.1 Applicant included a translation of the word ARTESANO as “craftsman.” 1 Serial No. 87408465 filed April 12, 2017, under Section 1(a) of the Trademark Act, 15 U.S.C. § 1051(a), based on Applicant’s claim of first use of its mark anywhere and in commerce as of August 31, 2015. Serial No. 87408465 The Examining Attorney refused to register ARTESANO under Sections 1, 2, and 45 of the Trademark Act, 15 U.S.C. §§ 1051-1052 and 1127, on the ground that ARTESANO for “pre-packaged sliced bread” is generic and, in the alternative, that it is merely descriptive under Section 2(e)(1) of the Trademark Act, 15 U.S.C. § 1052(e)(1), and has not acquired distinctiveness under Section 2(f) of the Trademark Act, 15 U.S.C.
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