Country’s Report on Enhancing Multi-Stakeholder Participation in Crowdsourcing Digital Content Development for ASEAN Branding by The Republic of The Union of Myanmar Country Profile
Area - 676, 577 Square Kilometers
Population - 51, 419, 420
14 States and Regions
Total of 330 Townships
Urban & Rural ratio - 30:70
Capital - Nay Pyi Taw
Land borders - Bangladesh, China , India , Thailand
Thailand and Laos Myanma Radio And Television
In Myanmar, media activities are being carried out under Ministry of
Information.
Under the Ministry, Myanma Radio and Television (MRTV) was
formed in order to carry out the broadcasting activities and
business.
But, commercially, the joint ventures with private sectors are also
considering to open the broadcasting industry for private
investment. Situation of Broadcasting
. TV Broadcasting
(MRTV (Myanma Radio and Television); State owned Station
, under the Ministry Of Information as National Broadcaster.
MITV (Myanmar International Television) targeting overseas
audience, is JV Operation with MRTV and Shwe Than Lwin
Media Co,.Ltd.
MRTV-4 ; joint ventured with MRTV and Forever Group.
MWD (Myawaddy Television); under the Ministry of Defence. Digital Video Broadcasting
Broadcast infrastructure is still being kept control and being run by States Institutions and Ministries. But, commercially, joint ventured with private sectors by considering to open the broadcasting industry for private investment.
MRTV joint-ventured with private company (Forever Group) to establish the pay-TV platform by terrestrial DVB-T.
MRTV also joint-ventured with private company (Shwe Than Lwin Media Co., Ltd) to establish the Satellite DTH Service, mainly based on pay platform. Myanmar National Digital Broadcasting Committee Myanmar National Digital Broadcasting Committee (MNDBC) was formed on 11th June 2005 to supervise in setting up the framework for nation-wide digital broadcasting services and to lay out some of the details of the legislative provisions applying to the transition of digital broadcasting in Myanmar.
MNDBC has a number of working groups to oversee the technical planning process, including legalization, transmission standards and compatibility requirements in the transition to Digital Broadcasting for the whole country.
MNDBC encourage to collaborate at the initiative activities with ASEAN Digital Broadcasting corporations in ASEAN region. Digital Transition Plan for MRTV
Test & Simulcast Project Phase Fiscal Year ASO Date Transmission Period
First Phase 2012 - 2013 2013, Dec 2014 - 2015 2015, Dec (3 ) Nos.
Second Phase 2013 - 2014 2014, Dec 2015 - 2016 2016, Dec (21 ) Nos.
Third Phase 2014-2015 2015, Dec 2016-2017 2017, Dec (110) Nos.
Fourth Phase 2015-2016 2016, Dec 2017-2018 2018, Dec (117) Nos. According to the technical changes and referring to the ITU guide line, MRTV has planned to change the digital transmission.
For the digital standard, DVB-T was adopted as a national standard since 2008 DVB-T is also the ASEAN Standard. Now we are transforming to the DVB-T2.
For first phase as a pilot project, 3 major cities; Yangon, Nay Pyi Taw and Mandalay have been implemented the digital transmitter.
For second phase, 21 TV stations have been installed in 2014.
Our tentative Analog Switch Off (ASO) date is 2020, the end of December. Multi-Stakeholders’ participation in crowdsourcing digital content of broadcasting sector
27th Southeast Asia (SEA) Games was hold in 2013 ASEAN Chairmanship for 2014 ABU Programmes
. Offers Nature-based ecotourism, culture and adventure
tours.
Tourism workshop in Kayah State with the help of
Netherlands Trust Fund.
. Focused on capacity-building to promote the
improvement of the culture, foods and traditions in
Myanmar. Build the platforms like website, blog, mobile app, etc.
Publish all content on it and then invite the advertisers
on platform in terms of display advertising,
video advertising and content advertising.
Online children educative and health programs for ASEAN
awareness.
Upload contents on a website or for mobile applications.
ASEAN exchange program Challenges
Switchover date & investments required
Social need for free to air channels
Consumer awareness - cost effective to consumers
STB (Set -top Box) availability and affordability
New content : where will this come from
Any financial support required
Due to technological changes happening many standards being
confused, STB and TV receiver specifications as National Standard
required to be adopted urgently. Opportunities
Due to the age of current Analogue TV Transmitter Network and its shortage of spare parts availability unable to maintain any longer, required to undertake Digital Network urgently.
More and more information, news and entertainment demanded by consumer required to provide multi channel network, multi platform services.
Technological advancement of Consumer products price affordability, technological convergence among broadcast, telecom & internet provide multiple services by one device for accessing, realizing to develop new networks & new platforms. Future Plan
Free-To-Air Nationwide Television Broadcasting Network Free-To-Air broadcasting network will extend to 100% nationwide coverage.
DVB-T 2 Pay-TV Broadcasting Network
Going to be installed at economically viable area (big cities) all over the country.
Mobile TV Broadcasting Network Technology for mobile TV broadcasting not yet approved. Suggession
A branding drive in Asia is emerging and changing the global landscape in the next few decades, if it is taken seriously by boards and managed properly throughout the entire organization. More ASEAN countries open their doors to global companies and attract foreign investment, building strong brands becomes not only an important strategy but also a matter of survival for many ASEAN companies. ASEAN countries and their governments need to realize the criticality of the branding of their countries and must extend full involvement and support for branding initiatives. As it is a digital content, you must have a website. If the content is articles, you must have a blog at least. The crowdsourcing is new for our country and we are just trying study to well-understand and how to apply. The challenges in Myanmar is content business as it is not yet developing too much. It is a win-win situation for both the media and private institution as we are all working towards the ASEAN community. By proper way of approaching and seeking cooperation from multi-stakeholders, it has one way proved that their participation can be enhanced in crowdsourcing digital content development for ASEAN branding. We are looking forward the sharing and learning from our other ASEAN members states in this regard. CONCLUSION
Trying to develop the country’s status of digital content
Promote the telecommunication products within the country
Trying to narrow digital divide among the regions as well as ASEAN
Attract local and foreign investments for the infrastructure development
Nurture the qualified ICT Human Resources
Coordinating and cooperating with the international organizations