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Mango Purée and Concentrate – a Versatile and Complex Tropical Submarket

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Mango Purée and Concentrate – a Versatile and Complex Tropical Submarket TROPICALS – MANGO • AREAS • CROPS • MANGO • TRENDS • VARIETIES • MANGO PURÉE AND CONCENTRATE – A VERSATILE AND COMPLEX TROPICAL SUBMARKET Ulrich M. von der Linden 0. INTRODUCTION impact on Indian mango crops. Rarely, the Indian proces- sors were able to report a “normal” situation. Without doubt – tropical juices and nectars are getting more and more popular on a global scale. A side effect of Many European importers, being dissatisfied with the this increasing popularity is the suppliers´ difficulty and unpredictability of the Indian mango market, started to sometimes even inability to cope with specific market substitute “high risk” suppliers for those showing a lower requirements such as (1) availability of product during risk profile. Today, processors from Mexico, Brazil, on- and off-crop times, (2) high and consistent quality of Colombia, Peru and Ecuador are in a position to offer products guaranteed by the exporter, (3) excellent service suitable alternatives for “Totapuri”, the most traded (quick flow of information, on-time delivery, etc.) and last mango variety which has its major application in multi- but not least (4) economical prices. Basically, these vitamin blends/compounds. requirements are identical with the so-called Unique Selling Points (USPs), “a mix of different subjects which Contrary to the “Totapuri”, the “Alphonso”, often being set the exporter apart from his competitors”, as stated by denominated as the “King of Mangoes”, is a premium CBI. In this paper, I would like to highlight the mango variety, which cannot be easily replaced. Having its own market as an important, interesting and versatile tropical pecularities, like a unique sensorical profile, it is mainly submarket with its own complexity. used for baby food and catering (fruit preparation for sherbets, ice cream, etc.). Whoever has the opportunity to visit India, should go to the “Crawford Market” in 0.1. CHARACTERISTICS Mumbai (Bombay) and taste a fresh “Alphonso” – it is a Especially India, the world´s largest Mango supplier, suf- real sensation! An Indian fruit variety which is often fers from biennial “boom and gloom” crop cycles of its being used as a partial substitute for “Alphonso” is the “Totapuri” and “Alphonso” varieties. Until recently, the “Kesar”. Out of the Latin American varieties, the “Chato de customers had been using primarily standard (mainly Ica” from Peru, is perhaps the only one getting close to “Totapuri”) and premium (“Alphonso” and to a much the “Alphonso” quality. smaller extent “Kesar”) varieties from India, solely depending upon crop forecasts from this country. 0.2. IMPORTANCE According to FAO´s Tropical Fruit Commodity Notes, pro- Very often, these prognoses did not prove to be a reliable visional data for 2002 indicated a global tropical fruit tool for importers. Pre-crop information and offers being production of 66,9 million metric tons (MT), out of which sent well ahead of the main harvest time (April-July) the mango production accounted for an estimated 38% were mostly irritating the market. Moreover, fluctuating or 25,42 million MT. Pineapple is ranking second with prices on a year-on-year 21% of global output. basis and even within the season did not encourage In 2003, the mango figure has been revised upwards to the buyers to increase 26,48 million MT (see table in 1.1. production – fruit out- their purchasing volume, put including fresh and processed fruit in MT). either. Climatic circum- stances, like an early or a The area dedicated to mango production in India is esti- late monsoon, sudden mated to be at 1,5 million ha, approx. 41 % of the world´s rainfalls or extreme heat total mango area harvested (see table in 1.2 areas har- waves have a dramatic vested in ha). 342 September/October 2004 TROPICALS – MANGO BASIC DATA 1.1. PRODUCTION – FRUIT OUTPUT INCL. FRESH AND PROCESSED FRUIT IN MT Mangoes Production (Mt) Year 1996 1997 1998 1999 2000 2001 2002 2003 GRRE World 22,629,232 23,665,319 22,486,605 23,482,266 24,749,036 25,141,500 26,479,497 25,563,469 2.17 Brazil 593,423 508,350 468,593 456,465 538,301 782,308 842,349 845,000 8.30 China 2,074,206 2,409,787 2,561,522 3,126,919 3,210,692 3,272,875 3,513,366 3,413,366 7.58 Colombia 98,000 98,000 98,000 124,791 135,016 134,141 141,034 142,000 6.69 Cuba 79,400 72,915 79,683 237,571 217,191 211,845 207,770 232,900 20.43 Ecuador 54,163 2,953 68,693 94,802 63,763 88,924 100,911 73,000 27.07 Egypt 203,265 230,873 222,733 287,226 298,880 325,467 326,063 326,063 7.68 India 11,000,000 11,000,000 10,230,000 9,780,000 10,500,000 10,240,000 10,640,000 10,500,000 -0.50 Indonesia 782,937 1,087,692 600,059 826,842 876,027 923,294 1,402,906 731,240 2.59 Kenya 115,000 140,000 150,000 162,322 112,608 179,638 118,240 118,000 -0.58 Mexico 1,188,907 1,500,317 1,473,852 1,508,468 1,559,351 1,577,450 1,523,160 1,503,010 2.35 Nigeria 656,000 689,000 731,000 729,000 730,000 730,000 730,000 730,000 1.24 Pakistan 907,778 914,492 916,826 937,700 989,790 1,037,145 1,036,000 1,036,000 2.38 Peru 110,799 129,657 137,638 191,495 128,406 144,914 181,398 160,000 4.88 Philippines 897,700 1,004,700 945,160 866,188 848,328 881,700 955,900 890,000 -0.64 Thailand 1,180,961 1,198,427 1,087,776 1,461,773 1,633,479 1,700,000 1,750,000 1,750,000 7.53 Venezuela 137,584 143,403 136,257 132,460 130,262 74,982 73,558 75,495 -10.53 Vietnam 187,900 164,800 180,500 174,700 177,300 179,300 226,500 305,700 6.12 Source: Food and Agricultural Organization (FAO), www.fao.org For more information on exponential growth please refer to www.wikipedia.org In 2003 global mango production reached a total of including fresh fruit for 25,56 million MT. India had a share of 41 % resp. 10,5 mil- domestic and export mar- lion MT, China 13,3 % resp. 3,4 million MT, Thailand 6,8 % ket as well as fruit resp. 1,75 million MT, Mexico 5,9 % resp. 1,5 million MT designed for industrial and Pakistan 4,1 % resp. 1,036 million MT. use. Looking at the large producing countries´ (> 500.000 MT) As already explained in my exponential growth rate (GRRE), we notice that only article “The market for Brazil, China and Thailand have increased their fruit out- tropical juices in Europe”, put significantly (> 5 %) over the past 8 years, whereas there is no consistent data the others report either a moderate growth of 2 – 3 % on tropical fruit. There- (Mexico, Pakistan, Indonesia) or even a stagnation with fore, neither the volume growth levels < 2 % (India, Nigeria, Philippines). However, of mango fruit used for we have to consider that the large processors (especially the production of purées, India) already start from a very high basis. concentrates, slices, dices, etc. nor the quanty of fresh fruit sold locally and/or being exported is known. With a few exceptions (Kenya and Venezuela), smaller processors (< 500.000 MT) grow at a higher rate than At least, the Indian Agricultural and Processed Food large. Especially, Ecuador, Cuba, Colombia and Vietnam Products Export Development Authority APEDA have to be mentioned. (www.apeda.com) provides monthly and yearly data as well as a summary for the principal commodities, includ- However, this is just one part of the story. The above fig- ing mango pulp/purée within the category “Processed ures show the mango production in total, i.e. output Fruits and Vegetables”: Processed Fruits & Vegetables in MT 1996-1997 1997-1998 1998-1999 1999-2000 2000-2001 2001-2002 2002-2003 DRIED AND PRESERVED VEGETABLES 88675.54 200262.70 145049.55 235637.74 286927.20 209157.78 216640.16 MANGO PULP 40302.22 45874.53 38133.73 72384.22 57303.53 76735.18 96107.31 PICKLE AND CHUTNEY 18390.31 24372.27 21138.05 26737.60 40703.54 38758.97 56384.37 OTHER PROCESSED FRUITS AND VEG 27884.42 28421.78 34322.16 39152.26 70821.97 61332.36 54792.77 Total for Processed Fruits & Vegetables 175252.49 298931.28 238643.49 373911.82 455756.24 385984.29 423924.61 September/October 2004 343 TROPICALS – MANGO Germany, Cologne, 16-18, March 2005 • 45 In 2003, mango purée accounted for 22,6 % of the total individual crop cycles and possessing its own sensorical production of processed fruits and vegetables in India. profile, I will not go beyond the scope of this topic. Therefore, in this paper I will not deal with the price issue. If we compare these numbers with the estimates for Ecuador (20.000 MT of fresh fruit or approx. 10.000 MT as 1.2. AREAS HARVESTED IN HECTARES (HA) purée) and Colombia (30.000 MT as fresh fruit or 7.500 MT as concentrate, equivalent to 15.000 MT as purée => Looking at the areas harvested, we see that among the estimated quantities for Nov 2003 – Jan 2004), we can “smaller” producing countries, Ecuador, Vietnam, Egypt see the huge dimension of the Indian mango output.
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