Incoming-Tourism Germany Edition 2012
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German National Tourist Board Incoming-Tourism Germany Edition 2012 Facts and Figures 2011 CONTENTS 03 Introduction / 14 Business travel / Trade fairs / International tourism 2011 Conventions 04 Growth Outlook world tourism / 15 Business travel destinations Economic crisis and tourism for Europeans / Types of business trips 05 International travel destination Germany / Germany in the World 16 Reasons for travel among Euro- peans / Holiday preferences 06 Germany in the World 17 Transport / Modal split / 07 T & T Competitiveness Index / Satisfaction of holidaymakers Germany inside Europe 18 Disabled-Friendliness / 08 Incoming Tourism in Germany – Source markets in North- Facts and Figures west / Southwest Europe 09 Hotel prices in Europe and 19 Source markets in Northeast Germany / Source markets for Europe / Southeast Europe Incoming Tourism 20 Travel arrangements / Source 10 Incoming Tourism – importance markets in America / Israel and breakdown / Seasonal breakdown 21 US source market 11 Accommodation capacities / 22 Asian source markets / Types of accommodation Tax-Free Shopping 12 City breaks 23 Other source markets / GNTB growth outlook 13 Source markets for Incoming- Tourism / Airports 24 German National Tourist Board 02 www.germany.travel Introduction To coincide with the Germany Travel Mart (GTM) 2012 in the city of Leipzig, the GNTB is publishing a summary of key facts and figures for incoming tourism to Germany 2011. This publication is aimed at providing the GNTB’s partners with a regular and up-to-date annual overview of the most important market research results for the previous travel year. This edition is based on studies by the UNWTO, EUROSTAT, the WEF and studies carried out by the GNTB’s own business planning and market research department like from the World Travel Monitor, Quality Monitoring of German Tourism and data supplied by the Federal Statistical Office, inter- national and national associations of tourism service providers. International tourism 2011 Source: UNWTO 2012 (1) Record number in world Tourism 2011: 980 million international arrivals The destinations with the largest growth in international travel are Asia and Europe arrivals in million Change 2011/10 World 980.0 +4.4 % Europe 502.3 +5.8 % Asia / Pacific 217.1 980880 millionMio. +6.1 % worldwideinternationale Americas 156.0 internationalAnkünfte weltweit arrivals +4.2 % Middle East 54.8 −8.4 % Africa 50.0 +0.2 % 0 100 200 300 400 500 ( … ) 1000 worldwide growth forecast 2012: +3% to +4% 03 World / Europe Growth Outlook world tourism Source: UNWTO 2012 (1) Growth Outlook for world tourism 2030 Tourism is one of the global growth industries of the future, with 3 % forecast growth per annum to Europe Arrivals Arrivals Arrivals Annual Market Market in million in million in million growth % share share 1995 2011 2030* 1995–2030 2011 % 2030 %* Europe 336.0 502.3 744.0 +2.3 51.2 41.1 East Asia/Pacific 85.0 217.1 535.0 +4.9 22.1 29.6 Americas 110.0 156.0 248.0 +2.6 15.9 13.7 Middle East 14.0 54.8 149.0 +4.6 5.6 8.2 Africa 20.0 50.0 134.0 +5.0 5.1 7.4 World 565.0 980.0 1,809.0 +3.3 100.0 100.0 * forecast 2011: + 4.4 % worldwide + 5.8 % Europe Economic crisis and tourism Source: GNTB/WTM 2012 (5), outbound travellers only European and major asian outbound markets mostly crisis-resistant for traveling in 2012 Impact of financial and economic crisis on the travel behavior 100 % Japan 65.0 % 32.0 % 3.0 % Europe 64.0 % 28.0 % 8.0 % China 62.0 % 26.0 % 12.0 % India 59.0 % 28.0 % 13.0 % USA 38.0 % 41.0 % 21.0 % crisis-resistant change in travel behavior no travel (next 12 month) 04 International travel destination Germany Source: GNTB/WTM 2012 (5) Germany the second most popular travel destination for Europeans in 2010 and 2011, behind Spain Germany with a high growth rate among the top five destinations worldwide for European travellers Trips in million Change 2011/ 2010 Spain 48 +8 % Germany 43 +7 % France 36 +1 % Italy 33 +4 % Austria 23 +4 % 0 10 20 30 40 50 Germany in the World Source: Anholt-GfK Roper Nation-Brands-Index 2011 (7) Germany worldwide in second place Image 2011: on the demand side, Germany is in second place of 50 countries worldwide. Tourism is one of the six key locational factors for a country’s Image Tourism (8) 69.90 * 72.23 * Exports (3) 65.84 * People (8) 67.71 * Governance (3) 68.14 * Cultural and Heritage (5) 66.32 * Investment and Immigration (4) * from a max. 100 of points; in brackets: worldwide ranking 05 World / Europe Germany in the World Source: Anholt-GfK Roper Nation-Brands-Index 2011 (7) Germany among the top 10 worldwide destinations in tourism and culture Major events (FIFA World Cup 2006™) have lasting positive effects on image *out of 50 countries worldwide Ranking* Ranking* Ranking* Period for Germany for tourism for cultural overall image image 2006 5 19 5 1st quarter (before FIFA World Cup) 2006 1 13 4 4th quarter (after FIFA World Cup) 2008 1 10 4 2009 3 9 5 2010 2 9 4 2011 2 8 5 Germany in the World Source: Anholt-GfK Roper Nation-Brands-Index 2011 (7) Lasting impact of the World Cup, plus sporting success, define Germany’s international image, just as much as museums, design and music Tourism-related and cultural word associations: Germany continues to be linked with a broad range of cultural activities Strenuous Film Relaxing Fascinating Informative Risqué Modern design Boring Museums Music Circus Opera Romantic Sculpture Spiritual Exciting Sport Pop videos Depressing Street parades 06 T & T Competitiveness Index Source: World Economic Forum 2011 (3) Germany leading in health standards, infrastructure, culture, security, education and environment Germany´s strenght as international travel destination compaired with 139 nations worldwide (Rank 1: Switzerland, rank 3: France) Scale: 1 = low, 7 = high Indicator Score 2011 Health and hygiene 6.8 Ground transport infrastructure 6.5 Tourism infrastructure 6.3 Cultural resources 6.3 Safety and security 6.2 Education and training 6.0 Environmental sustainability 5.8 ICT infrastructure 5.7 Air transport infrastructure 5.5 2011 Index for GERMANY 5.5 Germany inside Europe Source: Eurostat 2012 (2), as of April 2012 Germany has a market share of 7 % in total overnight stays by foreign visitors in the European Union Germany is in the seventh place with a high growth rate Change overnight stays by foreign guests in million* 2011/10 Spain 175.5 + 14.0 % Italy 116.3 + 4.2 % France 67.3 + 2.5 % Great Britain 61.1 + 3.4 % Austria 59.1 + 1.4 % Greece 53.1 Total overnight stays by foreign + 10.0 % Germany 51.4 visitors in the 27 EU countries in 2011 + 6.2 % Portugal 26.2 741.1 mn + 11.1 % Czech. Republic 18.5 Change 2011/10: +7.2% + 9.4 % Netherlands 16.7 + 3.3 % 0 20 40 60 80 100 120 140 160 180 * in hotels and similar establishments 07 GermanY Incoming Tourism in Germany Source: Federal Statistical Office 2012 (4), GNTB 2012 (6) Germany Capital Berlin Federal states 16 Non-city states 13 City states 3 Member of UNWTO since 1976 Surface (1,000 sq. km) 357 Population (million) 82,2 Gross domestic product (2011 in Euro bn) 2,570,0 GDP per capita 2011 (in Euro) 31,265 Real GDP growth (in %) 2010 / 2011 + 3.7 / + 3.0 Economic importance of travel and tourism1 Total expenditure by tourists € 278.3 bn by domestic tourists € 241.7 bn (87%) by international tourists € 36.6 bn (13%) Total national gross value added (direct, indirect, and induced effect) € 214.1 bn. Proportion of total national gross value added 9.7% of which: total national gross value added (direct effekt) € 97.0 bn Proportion of total national gross value added 4.4% Overall impact on employment (direct, indirect, and incluced) 4.9 million workers Proportion of total number of workers in Germany 12.0% of which: impact on employment (direct) 2.9 million workers Proportion of total number of workers in Germany 7.0% International arrivals 2011 International arrivals in million (incoming) 28.4 Arrivals per 100 of the population 35 Travel and tourism in Germany 2011 Overnight stays by domestic travellers (thousands) 320,290 Domestic growth + 3.2 % Overnight stays by international travellers (thousands) 63,746 International growth + 5.7 % Total overnight stays (thousands) 394,036 Total growth + 3.6 % Sales turnover of overnight stays by domestic travellers 1 € 115.4 bn of which hotel / guesthouse Overnight stays by domestic travellers (thousands) 189,392 Overnight stays by international travellers (thousands) 51,390 Total overnight stays (thousands) 240,782 Number of hotel beds 2 (as of July 2011) 1,750,003 Hotel room occupancy 5 (2010: 63.4%) 65.1 % Outgoing travel 2011 3 Trips taken by Germans (in thousands) 320,900 Of which trips abroad (in thousands) 72,900 No. of foreign holiday trips per 100 of the population 63 Inbound travel from Europe 2011 3 Trips to Germany by Europeans (in thousands) 42,700 Expenditure for travel to Germany per trip/person: € 511 per night/person: € 84 Length of stay in Germany (average) 6.4 nights Travel and tourism balance of payments 2011 4 Expenditure on travel and tourism (11 / 10: + 2.8 %) € 60.6 bn Income from travel and tourism (11 / 10: + 6.7 %) € 27.9 bn International balance of payments for travel and tourism (11 / 10: − 0.3 %) € − 32.7 bn 1 DIW econ 2012, TSA-Base year 2010 2 In hotels / b & b-hotels / inns / guesthouses (according to Federal Statistical Office) 3 GNTB/WTM 2012 (5) 4 Deutsche Bundesbank, April 2012 5 IHA/STR Global 2012 08 Hotel prices in Europe and Germany Source: IHA/STR Global 2012 (10) Comparison of hotel prices in European and German cities Germany has an excellent price / performance ratio in hotel accomodation Net prices 2011 in €, Change 2011 /10 TOP 5 Europe Paris 237 + 12.5 % London 154 + 6.2 % Rome 149 + 4.3 % Brussels 111 + 3.7 % Amsterdam 88 − 1.2 % TOP 5 Germany Frankfurt 116 + 2.9 % Munich 114 − 0.9 % Heidelberg 109 EU-Average: 100 € (+2.6 %) + 2.8 % Duesseldorf 108 Germany: 92 € (+1.4 %) + 3.4 % Hamburg 102 Berlin: 86 €(− 2.0 %) + 2.6 % 80 100 120 140 160 ( … ) 240 Source markets for Incoming Tourism Source: Federal Statistical Office 2012 (4) Breakdown of overnight stays in Germany by continent Europe with a growth rate of +6.0 % in 2011 still the most important source market.