Welcome to IAR Systems!
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Welcome to IAR Systems! APAC Director Kiyofumi Uemura THE HISTORY OF RENESAS AND IAR SYSTEMS ~1990-2002: IAR Systems is 2003: developing tools Renesas 2010: for NEC Technology was NEC Electronics Now: Electronics, established as a and Renesas IAR Systems is Now: Hitachi Ltd and joint venture of Technology the only tools The Renesas part Mitsubishi Hitachi Ltd and merged their vendor to support of IAR Systems Electric Mitsubishi business all Renesas Electric business is operations into processor growing steadily the new company families (~20% growth Renesas 2014) Electronics Providing developers of embedded systems with world-leading software tools Global professional technical support in 9 languages Large ecosystem of partners 10 offices worldwide Uppsala San Francisco with HQ in Munich Dallas + Distributor Uppsala, Sweden Paris Boston representation Tokyo Los Angeles in 43 countries Seoul Shanghai Listed on 33 years NASDAQ/ in the industry Stockholm 32% of revenue invested in R&D SUPPORT FOR THE ENTIRE RANGE OF RENESAS 8-, 16-, AND 32-BIT MCUS RenesasThe market will pay8- bita and 16-bit: premium for MCUsRL78 that, H8come, H8S, R8C, 78K, M16C 1 toolchain for ” with quality software.32-bit: 13 Renesas families Platinum RZ, R-IN32, RX, RH850, V850, Partner SuperH, R32C, M32C with 4,000+ devices SUPPORT FOR ARM CORES Cortex-M7, Cortex-M4, Cortex-M3, Cortex-M1, Cortex-M0+, Cortex-M0, Cortex-A15, Cortex-A9, Cortex-A8, Cortex-A7, Cortex-A5, Cortex-R4, Cortex-R5, Cortex-R7, ARM11, ARM9, ARM7 MARKET DRIVERS • Increasing number of embedded systems • Increasing degree of technical consolidation • Growing complexity in embedded applications • Increasing demand for low-power solutions • Need for shorter time-to-market as well as reduced risk • Demand for simplicity (code generators, wizards) • Growing use of embedded systems in safety-critical • The Internet of Things IOT? Intranet-oT, or Extranet-oT instead of Internet-oT ? The internet Extranet • Most of our customers investigating IoT is actually investigating Intranet or Extranet solutions to save cost by Intranet increased efficiency, BOM, or increased revenue through increased business intelligence. • Faster and less costly to implement Company The world and avoids some security and Only The world Suppliers, Suppliers, integrity concerns customers, customers, collaborators collaborators ADAPTIVE INDUSTRIES: INDUSTRIAL Shorter time-to-market, energy savings and lower cost with big data analysis • The Industrial Internet of Things (IIoT) affects production, supervising equipment, inventory, supply chain management, etc. • Reduced lead times, cheaper factory set-up, leaner supply chains Easier and cheaper to build factories Detect wear and tear in advance Gather data wirelessly Remove bottlenecks and optimize processes ADAPTIVE INDUSTRIES: SMART CITIES Increasing quality of life in urban areas • Enhance services and reduced environmental impact and living costs • Achieved through information technology, big data analytics and connected devices Create new business opportunities Reduce pollution Lower noise Limit time spent in rush traffic Cut power costs ADAPTIVE INDUSTRIES: MEDICAL & FITNESS The traditional medical sector is catching up fast with the fitness industry • Loads of ideas in the medical and health industry on how to make the best use of IoT and connected devices • The fitness industry has shown that personalized devices can be manufactured and sold in high volumes Improve quality of life Improve drug prescriptions Detect complex conditions Determine the exact response to real-time drug administration Improve treatments over an entire population Avoid overtraining and injury Maximize the ROI of training FITNESS – Customer stories Connected devices IAR Systems Software Internet Of Things The link between the ”thing” (physical device) and Internet Garmin Fitbit IoT strategies Strategic plan: enter emerging technologies such as the IoT, be an active partner and invest in the necessary change of the embedded market • New technology offerings • New strategic alliances • New business models Next-generation embedded development Globalized Customized Simplified IAR Embedded Workbench for Renesas Synergy (EWSYN) 30 years technology invested in future embedded development by IAR • Workflow integrated beyond the stand-alone product • Performance optimized (speed and size) • Static and Dynamic Analysis function are included • Unlimited flexible licensing included • Global support and maintenance included EWSYN specific features • Synergy MCU Project Generator/Editor • Pin Configurator • Clock Configurator • Interrupt Control Unit (ICU) Configurator • SSP Module Selector/Configurator First-class tools : EWSYN Solution • ThreadX® RTOS awareness • TraceX® support • GUIX™ Studio support • IDE and documentation in English & Japanese available • C++ interface lets you mix C++ and C • Compiler maximized for performance — www.coremark.org • Advanced debug capabilities with code profiling, Code coverage, live watch, stack analysis, Timeline and conditional and data breakpoints • Natively integrated high-performance debug and trace probes Why go with IAR Embedded Workbench? Reuse code and knowledge! Maximize performance! Take full control of your code! Trust your application! Conclusion Renesas and IAR provide a best development tools for Synergy customers. IAR Embedded Workbench for Synergy: One toolbox, one view, one uninterrupted workflow. www.iarconnect.com Migration from EsStudio to EWSYN Thank you. .