Gavel to gavel: the NAB convention Biggest -ever station deal in TV history

Broadcasting The of arts Apru Year newsweekly broadcasting and allied ii 46th 41977

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FIELD DAY ON FIRST AMENDMENT Centerpiece session squelched, the House Communications Subcommittee at NAB convention in Washington features Sevareid with chairman contends there should be a law to ban sports an eloquent plea for full free -press rights for siphoning. PAGE 41. broadcasters, Loevinger and Cox in a rerun of their dialectic days on the FCC, Johnson with a reminder that HIGH MARKS AGAIN Latest Roper study for TV finds a he's still Nick Johnson, Pastore as the old lion and little slippage for TV in public esteem, but it remains far Washburn as the reluctant deregulator. PAGE 21. and away the dominant medium. PAGE 43.

FITTING FINALE Then at the last session of the FUTURE OF RADIO Better revenues, much improved convention, FCC Chairman Wiley and his crew of status for FM, deregulation and automation are parts of an commissioners Are on the hot seats in a discussion of upbeat forecast for the medium by 1985. PAGE 45. free -press rights and their relationship to radio and television. PAGE 28. GAP CLOSING Representatives of citizen groups and broadcasters agree they still have some differences, but WASHINGTON WEEK THAT WAS NAB'S 55th was, if that both sides have become more understanding and nothing else, big. Upwards of 12,000 were in attendance less acrimonious. PAGE 50. in one capacity or another, and not one of them would have been able to attend all the sessions that took place TWO FOR ONE It was SRO at an NAB session on AM or see all of the equipment and services that were on stereo; hope is expressed for FCC standards soon. sale. PAGE 27. PAGE 85.

BIGGEST OF THEM ALL It's clear now why Joe Allbritton WARNING WORD ON MUSIC Leslie Arries, chairman of went to all that trouble to acquire the Washington Star the All- Industry TV Stations Music License Committee, and its associated broadcast properties. He's sold tells an NAB session that ASCAP will be seeking rate WMAL -TV to Combined Communications for a record - increases. PAGE 73. smashing price of $65 million in nonvoting stock and KOCO -TV Oklahoma City in trade. PAGE 28. BETTER DAYS O Syndicated programing is better than ever and in the next two years new concepts in prime SHOCKER ON PAY TV The appeals court decision on access will improve first -run syndication programing, the FCC's pay -cable rules was so stunning that those says NAB panel. PAGE 74. affected have no set idea on what to do next. PAGE 29. CABLE'S ROSY FUTURE Some participants at an NAB NEARING END OF TRAIL FCC Chairman Wiley's workshop predict an annual cable growth rate of from farewell to the NAB calls for less government presence in 14% to 17% in the next decade. PAGE 75. broadcasting but emphasizes that the deregulatory burden will be on local Stations to provide quality service. A STAR IS BORN One -inch video -tape recorders are a PAGE 33. stand -out among stand -outs at the NAB convention equipment exhibits. Other big draws include time -base SOLACE FOR WILEY An NAB panel of former FCC correctors, switchers, editors, cameras, still -storers, noise chairmen sympathizes with the current commission head reducers and more. PAGE 80. in his stunning court defeats. Looking back at their own records, most say they would not have done things much MIDDLEMAN Sam Vitt believes in thinking cautiously, differently. PAGE 34. but moving fast. It's a philosophy that has helped him build one of the leading media service organizations. HOPE FROM HOLLINGS NAB delegates are pleased by PAGE 105. the new Senate Communications Subcommittee on PAGE 40. chairman's thoughts broadcasting. Editor's note. "Where Things Stand" which normally appears the first issue of the month, will appear in the April 1I issue due to the volume of NAB conven- lion- related reporting in this issue. VAN DEERLIN: HALT With the FCC's pay -cable rules

Broadcast Advertising... 63 Changing Hands 80 Equip & Engineering 80 Monday Memo 14 Broadcast Journalism... 76 Closed Circuit 7 Fates & Fortunes 87 Profile 105 Business Briefly 10 Datebook 16 For the Record 89 Programing 71 Cablecasting 77 Editorials 106 Media 33 Stock Index 103

Broadcasting is published 51 Mondays a year (combined issue al yearend) by Broadcasting Publications Inc., 1735 DeSales Street N W Washington. D.C. 20036. Second -class postage paid of Washington. Single issue St except yearend issue $2.50. Subscriptions. U.S. and possessions one year $30. two years 555, three years S75. Canada add S8 per year all other countries add Se per year U.S. and possessions add 5104 yearly for Special delivery, 565 for first class. Subscnber's occupation required Annually: Broadcasl,ng Yearbook 530. Cable Sourcebook S20. This company is known world -wide for the manufacture and marketing of a comprehensive range of interior furnishings, including resilient flooring and carpets, ceiling systems, and furniture; and a variety of specialty products for the building, automotive, textile and other industries. This outstanding industrial leader contributes to the stability and growth of the great WGAL -TV market through extensive product development, the employment mstnpng it provides, and its annual payroll. Shown above - the main plant in Lancaster, one of the many Armstrong facilities throughout the world. WGAL-TV delivers strong buying power in a diversified area

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WGAL -TV Lancaster -Harrisburg- York -Lebanon, Pa. WTEV Providence, R. I. /New Bedford -Fall River, Mass. LEVISION STATIONS ClosedNCircuit R Insider report: behind the scene, before the fact

basis for speculation that broadcasters Authority (along with CBS and CBS -TV Heavy support were indeed denied newsy speech. affiliate WFMY-TV Greensboro, N.C.) is FCC Commissioner Joseph Fogarty, who being sued now by astrologer whose has not hidden his ambition to be efforts to buy commercial time have been chairman, is expected to get boost at Home -size dishes rebuffed. Association is hearing regularly White House from colleague, FCC and National Aeronautics and Space from others besides astrologers as well - Commissioner Benjamin L. Hooks. Mr. Administration are cooperating with gambling enterprises and weight - Hooks, who had been regarded as Japanese in testing Japanese -built reduction clinics using hypnotists, for President Carter's sure-shot choice for receiving antennas designed to pick up examples. chairman until he was picked by National television signals from direct -broadcast Complainants' argument -that if their Association for Advancement of Colored satellites. NASA has permitted Japanese goods or services are legal they should be People to be its executive director, says to test equipment in NASA facilities, and able to advertise them -is one NAB itself Commissioner Fogarty would make good is now transmitting signals to U.S. - used when petitioning goverment for chairman and plans to tell that to White Canadian satellite which is relaying signals return of cigarette advertising. One House aides. Chairmanship becomes to two FCC -manned 1,6 -meter dishes - prediction from inside association is that vacant on June 30, with expiration of term one in seventh -floor office of FCC TV code board will one day drop specific of Chairman Richard E. Wiley. building in Washington, other at different product guidelines for more general guides locations in Washington. on taste and substantiation. it's FCC's "performance- evaluation" tests emphasized, however, that liquor and P &G on radio of Mitsubishi and Nippon Electric Co. contraceptive ad bans will be last to go, if Some of potentially best news for radio at dishes are said to be producing good - ever. National Association of Broadcasters quality pictures on receiver in office of convention wasn't on agenda. It was word Julian Dixon, chief of research and from several western broadcasters standard division. Senior engineer in Smaller pie indicating that Procter & Gamble - charge of project at commission is Irma Current feeling within All Industry TV television's biggest advertiser -has Galane, who hopes commission is Stations Music License Committee is that bought as many as half -dozen radio permitted to evaluate even smaller one - stations' payments to American Society of stations per market in perhaps dozen meter Japanese dish now being tested at Composers, Authors and Publishers markets for campaign for new type of NASA. All dishes are due to be shipped ought to be based on good deal less than Charmin. Just how big campaign is isn't back to Japan in December, in advance of total revenues, present basis. Sentiment is clear, but it's said to go well beyond P&G's February launch of that country's first that attempt to put payments on strict per- copy -test buys of recent years, and direct broadcast satellite. use basis probably would be fruitless, but broadcasters hope it signals beginning of that some acceptable proportional formula P &G's long- awaited return to radio. might be devised: For instance, if 25% of Radio Advertising Bureau is known to Bigger and bigger station programs contained ASCAP have worked closely with P &G and several Katz Television projections for second music, payments might be based on 25% of its agencies, but officials there aren't quarter are that its larger- market stations of revenues. talking. Campaign, running in conjunction will be up average of 11% to 14% over 1976 Principle presumably would also be with TV, was placed by Benton & Bowles, period, those in smaller markets about 8 %. sought in contracts with Broadcast Music which thus becomes first agency to put These would be substantial increases, Inc., but committee plans to negotiate first substantial P &G budget into radio since considering that second quarter 1976 was with ASCAP (story page 73). Committee, company went into television. block- buster, up 41.5% over 1975 period. led by Leslie G. Arries Jr. of WBEN- AM -FM- TV Buffalo, N.Y., expects to get down to hard negotiations by midsummer. Better left unsaid About to jell Contracts expire end of 1977. President Carter's failure to turn out for Long- simmering speculation about National Association of Broadcasters changes affecting ABC News has reached convention in Washington last week point where some announcement is Telling all? probably can be classed as major news expected soon, possibly this week. Stockton Helffrich, who retired as story that didn't happen. Carterologiists Dominant report, unconfirmed, is that National Association of Broadcasters Code say he would have given speech likely to ABC Sports President Roone Arledge will Authority director last week (he will cause distress among broadcast be put in charge of both news and sports continue as consultant until year's end), establishment. This is how they arrive at but with ABC News President William plans to write book about his career in TV Sheehan to that conclusion: When NAB invitation continuing run news program standards, encompassing 17 was being considered by White House, department. Other speculation, also years with NAB and 27 years before that at Westin, presidential aides said that if President unconfirmed, has Av former NBC. To be anecdotal, even gossipy, book ABC accepted, he would discuss "substantive" executive producer of Evening News, is scheduled for publication in fall of 1978. matters and waste no time on pleasantries. returning to ABC. And brief message he sent indicated he is interested in such things as "needs of Creative types minorities" and "responsiveness of Lids to be lifted? Broadcast Promotion Association is broadcasting." After family viewing and violence, opening membership to people in art and Add sentiments he expressed at Ralph National Association of Broadcasters graphics fields in broadcasting and cable. Nader forum in Washington last August, television code review board's next crisis Idea was suggested to Lynne Grasz, of when he said he would use White House may be how to respond to all those KMOx-Tv St. Louis, BPA president, by as pulpit from which to organize public advertisers whose products or services Jerry Cappa, art director at KPLR -TV St. opinion against violence on television have been singled out for special Louis, who has been admitted and has (BROADCASTING, Aug. 16), and there is restriction in TV code. NAB Code paid dues.

Broadcasting Apr 4 1977 7

Donahue increases profits. It's almost inevitable! In market after mark Donahue has improved ratings significantly over the same time period I. season, making the time more productive to the station and, deserves

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'Source: NSI, November 1975 8 1976. Audiences and related data are based on estimates provided by the source indicated and are subject to the qualifications issued by this service. Co riák%*xd'.!,. "f.il$lt+_yllY `ti..k: t:tv irv&q,f3. 4", 0 E Ire profitable. You see, you can count on Donahue to make enterprise work! So, our station has the enterprise to go for bigger dollars, even Donahue -size dol- the best bottom -line advice anyone can give you is to go to your telephone now -and call 513/352 -5955. Ask for Don Dahlman, Lee Jackoway, or Roger Adams. You can bank on the information they have for you. DONAHUE'S "PROOF OF PERFORMANCE" - RATING GROWTH IN THE SAME TIME PERIOD Nov. 1975* Nov. 1976' WBAL Baltimore 3 6 WKBW Buffalo 5 7 WCIA Champaign 4 7 WOWK Charleston- Huntington 2 7 WCBD Charleston, S.C. 10 11 WGN Chicago 3 4 WLWT Cincinnati 4 10 WEWS Cleveland 4 6 WDTN Dayton 7 8 WJBK Detroit 4 10 WTVW Evansville 4 11 WPTA Ft. Wayne 3 8 WLUK Green Bay 6 8 WSPA Greenville- Spartanburg 7 8 WTNH Hartford -New Haven 4 5 WTTV Indianapolis 2 3 WJXT Jacksonville 5 7 KODE Joplin 5 8 KCMO Kansas City 3 4 WLKY Louisville 2 3 WMAZ Macon 4 6 WPLG Miami 6 7 KETV Omaha 3 5 WPVI Philadelphia 2 6 WIIC Pittsburgh 2 3 WJAR Providence 3 5 WTVR Richmond 3 6 WCEE Rockford 7 8 KCRA Sacramento 5 7 KTVI St. Louis 2 4 KCST San Diego 1 4 WJCL Savannah 6 7 WSJV South Bend -Elkhart 6 9 KXLY Spokane 3 8 WWLP Springfield, MA 3 7 WTOG Tampa-St. Petersburg 1 2 WTWO Terre Haute 4 8 WSPD Toledo 5 7 WBRE Wilkes Barre -Scranton 4 7

MULTIMEDIA PROGRAM SALES 140 West Ninth Street. Cincinnati. Ohio 45202 Telephone'. 513/352 -5955 such qualifications are available on request. fTLJLTIT,1=cl1q Business5Briefly

Nestle's Nescafe coffee gets four - to13 -week spot -TV campaign starting in to reach men. 25 -49. month spot -TV campaign starting in early early April. Robert Acomb, Cincinnati, will Fisher -Price Toy company April. Leo Burnett, Chicago, will buy spots place spots in 12 markets during introduces new product, Adventure in 18 markets during fringe, day and children's programing hours. People Skydiver, in four -week network -TV prime time, aiming towards women, Demographic target is children, 6 -11. 18 -49. Allstate Insurance company is General Electric Company sets six - planning seven -week spot -TV promotion week spot -TV push for its various beginning in mid -April. Leo Burnett, products in early May. Grey Advertising, Chicago, will arrange for spots during New York, will sprinkle spots in fringe prime, early and late fringe periods to time, looking for adults, 18 -49. reach adults, 25 -49. C.B. Fleet O Summer Eve hygiene Gorton's O Fish sticks and fillets product will be featured in eight -week will get one -week radio -spot drive in spot -TV campaign beginning early next mid -April. Daniel & Charles, New York, F'sherPrceToys month. Cunningham & Walsh, New York, will look for spots to reach women, 18 -49. will clear spots in 22 markets during Venture New Country yogurt gets six - flight beginning later this month. Waring prime and late- fringe periods, targeted to week spot -TV campaign starting in York, will place women, 18 -49. & LaRosa, New middle of next month. William B. Tanner, commercials during weekends on ABC Mobil Chemical O Hefty trash bags Memphis, will buy spots during fringe and and CBS to reach children. launches four -week spot-TV promotion day times, seeking women, 18 -34. beer Beer company maps later this month. Lee King & Partners, Beck's Dunamark Company plans two -week 15 -week spot -TV drive starting in middle Chicago, will place spots in day and spot -TV drive beginning in late April for of Femina, Travisano prime time in 20 markets, this month. Della geared towards its riding power mower. SMY Inc., women, 25 -49. & Partners, New York, will select spots Chicago, will schedule spots in 80 during late fringe time in nine markets, Slush Puppies Ice drinks will get 4- markets during late fringe time, gearing aiming toward men, 18 -49. Michigan Lottery Lottery slates two - week spot -radio push starting early this month. Yaffe, Stone & August, Southfield, Mich., will purchase spots to reach adults 18 and over. Reed Union Company's Nu- Finish car polish takes four spot -TV flights beginning this month, mid -June, early e July and late August and running for two Ote to four weeks each. A. Eicoff & Co., abUridarc Chicago, will gear spots in early fringe L°ili. sóclal time, aiming at men. liesa Stearns Manufacturing Sporting goods manufacturer schedules two -week Wit1a s° vaues spot -TV flight this month of its Sa°rá k. flotation products. Stevenson & Associates, Minneapolis, will aim TV a tbear°c ht spots during fringe time in 17 markets a eectly Ylg toward adults, 25 -49. Warner Lambert O Major p pharmaceutical company schedules five - is series week spot -radio buy for Listerex facial scrub, starting in mid -April. Ted Bates, ''aóÚ pa eeJ New York, will clear spots in top -20 markets, zeroing in on teen -agers. Y i1y Speldel Company arranges four - °r °r. week spot -TV push for its watches t11ede starting late this month. CreameriFSR, Vs Y h New York, will buy spots in 68 markets during day and fringe time, looking for adults, 18 -49.

TOY Stores O Chain schedules one - week spot -TV drive for its paint starting later this month. - ä- Grey North, Chicago, will

Broadcasting Apr 4 1977 10 The edit controller has arrived. Now yourAUR2 does everything.

First it was economy and modu- EC-2 equipped VTRs in any com- plus keyboard input. Verification, larity. Ampex designed the AVR -2 bination of playback or record. Call timing, everything you need in for people with quad taste and a up the Slave/ Record mode, and alphanumerics. tight budget. you can accomplish routines that With EC-2 installed, you're Then it was uncompromised include multiple masters or real positioned for yet another AVR -2 quality. The optional Super time duplicating on seven separate growth spurt. Now you can inter- High Band Pilot feature of last machines. Another exclusive fea- face with an Ampex EDM -1 editing year is switch -selectable (with ture lets you work with either time system, the ultimate in state -of- HB color) this year. code or tape timer information. the -art, "sit -down" editing. Now it's new editing flexibility. With EC -2, you can also control an EC -2. It adds an edit controller Ampex compressed some of A -B -C machine edit sequence with to your machine and adds a lot the most technically advanced edit- a unique staggered start capability. more capability to your studio. Now ing features ever developed into a That saves a lot of editing time. your AVR -2 does everything. package small enough for the Best of all, EC-2 is easy to use. AVR-2. You can buy a new AVR -2 Single -level functional controls with the EC -2 Edit Controller are clearly marked, and the entire factory installed, or you can add working situation is always dis- AMPEX it to any AVR -2 ever delivered. played on a two -line monitor read- Ampex Corporation EC -2 is a sophisticated product. out. One line shows the current 401 Broadway Microprocessor circuitry gives tape status, and the other line Redwood City, California 94063 EC -2 control over as many as 7 other displays any stored information 415/367 -2011 buy TV spots in 17 markets, including THE Wichita, Kan., and Louisville, Ky., during Rep appointments access, early and late- fringe time, WHMB -TV Indianapolis: Avery - FORWARD seeking adults, 18 -49. Knodel Television, New York. International Harvester Farm WHAM(AM)- WHFM(FM) Rochester, equipment manufacturer places 20 -week N.Y.: Major Market Radio, New RADIO spot -TV promotion beginning this month. York. Kircher, Helton & Collett, Dayton, Ohio, WQEN(FM) Gadsden, Ala.: Market will section spots in eight markets in Four Radio, New York. GROUP WCTo(FM) Smithtown, N.Y.: AND RADIO HAVE COME A LONG WAY.... fringe and sports hours, leaning towards men, 25 -54. Regional Reps, St. Petersburg, Fla., for Ohio, Indiana and Ken- American Western Company's tucky. Bags sets -week Biodegradeable eight WOMV(FM) Vicksburg, Miss. and -TV later this month. spot push beginning wvIS(FM) Fredericksted, Virgin Is- Carmichael -Lynch Advertising, lands: Jack Bolton Associates, TV spots Bloomington, Minn., will select Atlanta, for Southeast U.S. day, news and late- fringe periods during KBRR(AM) Leadville, Colo.: Bob 18 in test markets, aimed at women, -49. Hix Co., Denver (regional).

..but our potential is Midas Automobile accessories still in its infancy! manufacturer arranges four-week spot - RADIO GROUP Charisse. Called An American In The FORWARD radio promotion starting early this month. is proud to be playing Portugal, TV special is being offered to a role in the progress Wells, Rich, Greene, New York, will gear and growth of RADIO! stations on barter basis, with TAP spots in about 50 markets, toward men, five minutes of commercial 25 -49. receiving The FORWARD RADIO GROUP time. AC &R, New York, will handle believes in COMMUNITY Bell Telephone commercial time with Satellite INVOLVEMENT and we pro- Southwestern gram our stations to the company sets nine -week spot -radio for Productions, New York, placing TV needs of our communities. early this month. Gardner Advertising, St. special in prime -time periods and other Louis, will buy spots in at least two choice slots. Stations airing TV special As you drive around the markets, including Dallas, to reach men, include WPix(TV), country...TURN US ON.... New York; WGN -TV 18 and over. Chicago and wrcc(ty) Atlanta.

When you listen to a Gold Kist Company features its cat Wilton Division of Pillsbury places FORWARD RADIO STATION... litter in four -week spot -radio buy six -week TV spotlight on its cake you'll get the "picture." beginning early this month. Tucker decorations starting early this month. Wayne & Company, Atlanta, will select Foote, Cone & Belding, Chicago, will spots in Chicago, zeroing in on women, sprinkle spots in 11 markets during 25 -49. daytime periods, seeking women, 25 -49.

TAP Airline Airline of Portugal Pabst Brewery is getting set for four - celebrates its 10th anniversary year as week spot -TV campaign for its Blue carrier of American tourists to its country Ribbon beer starting this month. Kenyon by sponsoring one -hour TV special filmed & Eckhardt, Chicago, will purchase spots in Portugal, featuring such American during fringe time in about 50 markets, * WTRF -FM personalities as Orson Bean and Cyd reaching for men, 18 -49. Wheeling, W. Virginia * KVGB -AM /FM Great Bend, Kansas * WONS -AM BAR reports television- network sales as of March 13 Tallahassee, Florida ABC S233,668,800 (33.9 %) O CBS S226,411,900 (32.8 %) O NBC $229,894,700 (33.3 %) Total Total * WBGM -FM «mutes dollars e week week 1977 total 1976 total change Tallahassee, Florida ended ended 1977 total dollars dollars from March 13 March 13 minutes 1976 * WSAU -AM Day parts year to date year to date Wausau, Wisconsin Monday- Friday Sign -on -10 a.m. 150 S 924,600 1,442 $ 8,433,600 $ 7.415,000 +13.7 * WIFC -FM Monday- Friday Wausau, Wisconsin 10 a.m. -6 p.m. 1.009 15,744.000 9,932 147,570,600 125,290,100 +17.8 * WKAU -AM /FM Saturday- Sunday Kaukauna, Wisconsin Sign -on -6 p.m. 346 8,805,400 3,611 92,261,200 73,145,000 +26.1 Monday- Saturday Represented Nationally by 6 p.m. -7:30 p.m. 99 3,806,800 1.032 39,055,800 31,351,900 +24.6 PRO /MEEKER RADIO MINNEAPOLIS; HYETT/RAMSLAND, INC. Sunday WONS/WBGM: SELCOM 6 p.m. -7:30 p.m. 17 880.800 238 12,684,500 11,239.900 +12.9 Monday -Sunday 7:30 p.m. -11 p.m. 417 36,212,800 4,282 384,110,000 283,449,500 +35.5 FORWARD RADIO Monday- Sunday SELLS! 11 p.m.-Sign-off 206 4,012,300 2,047 41,859,700 37,376,600 +12.0 Total 2,244 S70,386,700 22,584 $689,975,400 $569.218.000 +21.2

Source. Broadcast Advertisers Reports

Broadcasting Apr 4 1977 12 Channel 2 News is proud to have received this year's Emmy Award for Outstanding News Program - The Six O' ClockReport, Outstanding Documentary Series- Channel2Eye On, as well as other program and individual awards. We're grateful for this honor,but the real winners in this recognition are the viewers. Because the more a television station strives for excellence, the greater the service to the community. That's why it no surprise that again in77 viewers have madeThe SixO'Clock Report the most - watched early views program in the nation?

Outstanding News Program: Channel 2 News The Six O'Clock Report with Jim Jensen and Rolland Smith Outstanding Documentary Series: Channel 2 Eye On Outstanding News Individuals: Dave Marash Writer, "Mid-East Journal ") John Stossel (Consumer Editor, Channel 2 News) Charles Crawford (Health & Science Editor, Channel 2 News) The Citation Of Merit Outstanding Informational Series and Program: The Pat Collins Show(Forboth Series and Program Awards) Channel. News Source.A.C.Nie!sen and Arbinon Total Homes and Taal Aduhs. W CBS -TV. Monday- Friday.6.7pm. January- March. 1977merage. Ferimorne elrhiM r ::linr.ivvra ay..a:.hln.n eon:rnar MondeyEMemoR A broadcast advertising commentary from Fred Schwartz, president, Sheldon Fredericks Advertising, New York

What's in a name arid different product: (1) refrigerator- freezer, more in a 10- second (2) oven -range, (3) microwave oven, (4) ID campaign for Hotpoint home laundry, (5) dishwasher. The prod- ucts were selected for their sales potential The traditional designation of 10- second during the fall period of the year. television commericals as "ID's" or The over -all theme of the séries was "identification" spots emphasizes the "Hotpoint Cares." In each commercial, ability of this briefest of all selling vehicles the Hotpoint name is mentioned in a voice to enhance awareness of a corporate name over at the outset and the corporate logo or trademark. If that's all it suggests to an and product name is supered at the close. advertiser, however, "ID" is a misnomer. The announcer also names a product As our campaign last fall for Hotpoint feature and consumer benefit as well. In demonstrates, 10- second spots can sell as the case of the refrigerator -freezer spot, well as identify. They can communicate for example, the copy is "Hotpoint cares vital information on products and even on about your convenience and your electric unique features of individual products. bills, too. Hotpoint has power- saving They can relate to the needs of various refrigerator-freezers." The visual shows a segments of the audience. And they can mother and child, with the latter extracting accomplish these multipurpose objectives ice through the special ice -and-water door in the context of the 10- second spot's without opening the refrigerator. ability to generate increased reach and fre- On the dishwasher spot, the voice -over quency within a formulation geared to copy was, "Hotpoint cares about saving maximum cost efficiency. mother's energy and America's energy, Sheldon Fredericks Advertising has Fred Schwartz, president of Sheldon Fred- too. Hotpoint has power- saving dish- Advertising Inc., New York, worked in been a Hotpoint regional and local agency ericks washers." The visual shows a housewife marketing in the furniture and appliance fields for the past 15 years, so we know in- pressing the power -saver dry switch on a before moving into the advertising agency timately the needs and objectives of this portable dishwasher. business. He formed Sheldon Fredericks Ad- manufacturer of quality major appliances. The spot for the washer and dryer em- vertising in 1954 with his brother, Sheldon, who The basic need is for consumer récogni- phasized the rapid -wash switch, showing is art director of the agency, which specializes showed low consumer that Hotpoint cares about people who need tion. Our studies in retail and direct marketing accounts. awareness of what the Hotpoint name their laundry in a hurry. For the counter- means. Too few potential buyers knew that top microwave oven, we dwelt on its quick - Hotpoint manufactures a full line of cooking ability. For the 30 -inch range, the refrigerators, freezers, washers, dryers, of Nielsen survey counties in New York, self-cleaning feature was singled out for free -standing, and built -in ranges and New Jersey and Connecticut. "all the cooks who hate cleaning ovens." microwave ovens, food waste disposers, In addition to day rotation on network These examples show how a 10- second air- conditioners, dishwashers and compac- affiliate stations, spots were scheduled on ID can encompass substantive material in- tors and that Hotpoint practically invented New York stations in such programs as To- volving both verbal and visual exposition electric cooking through its development day, Marcus Welby, Tonight and the news that far exceeds the mere mention of the of the calrod unit, along with other in- on WNBC -TV; Mike Douglas, Dinah Shore, corporate name. True, the product features novations like the refrigerator on wheels, the late movie and the news on wens -Tv; and consumer benefits selected must be the thin -wall refrigerator, the Disposall Good Morning America and the 4:30 capable of quick and uncomplicated pre- and the front -loading dishwasher. movie on WABC -TV. Independent station sentation. For a more detailed product sto- Our challenge for fall 1976, as in every schedules included the AM Movie, Mid- ry, the choice of a 30- second spot would be year, was to find ways to make Hotpoint's day Adam-12, Meru Griffin, Mary Hart- mandated. But with our multipurpose ob- advertising budget do the work of larger man, Mary Hartman, and the 10 p.m. jective, we opted for the frequency we ones in making the Hotpoint name better news on WNew-TV. Similarly, specific could achieve using 10- second ID's. known, in creating full -line brand aware- schedules were evolved for Connecticut Hotpoint dealers have noticed the cam- ness and, if possible, to communicate stations. paign on TV and have reported their ap- unique product features and consumer Gaynor's buying was astute, with 98% proval, and more important, their impres- benefits. of spots running as scheduled on specific sion that the advertising support has been Working with Gaynor Media Corp., we dates and times. Gaynor got us many good significant and effective. Again, to rein- decided on a single- medium saturation bonus spots as well. And all this happened force the multipurpose potential of the 10- campaign concentrated during three and a during the tight, seller's- market condi- second ID, dealers have noted that half weeks in November, using 10- second tions of the fourth quarter. customers are mentioning the specific ID's on New York and Connecticut televi- When we compared our 10- second TV product features they learned about via the sion stations. On a total' budget of under campaign to what the same dollars would television commercials. $100,000, including production, we were buy in the leading -circulation newspaper During the course of our long associa- able to run 152 spots in prime, daytime in the area, television delivered four times tion with Hotpoint, we have done a num- and fringe time on all network affiliates the reach and 15 times the frequency for ber of television campaigns, but this is the and most independent stations in the area, about one -quarter the C -P -M. first one using 10- second ID's. We also creating the impact of a high- dollar- We went to the 10- second format ini- have conceived print and radio spin -offs of volume saturation campaign with primary tially because of our concern with brand the 10- second campaign that can be added skew towards adults in the 25 -plus age awareness, but we were confident that the in subsequent seasonal flights. But dollar group. proper creative effort would deliver much for dollar, and impression for impression, The television buy covered the New more. Accordingly, we structured the com- the all- television campaign did a lot more York metropolitan market area, consisting mercials as a series of five, each featuring a for Hotpoint than the name "ID" implies.

Broadcasting Apr 4 1977 14 Our movie history pilot made television history The highest rated prime access pilot of the season was "The Fox Ladies" episode of the "That's Hollywood!" series. Within weeks, "That's Hollywood!" was sold in 52 markets - including the top 10.

A rich and rare collection of Nostalgia, Song- and -Dance, Detectives, Westerns, Disasters, Science Fiction, Swashbucklers, Classic Chases -our greatest moments on film, with remarkable footage never before seen. TI AT'S F 26 Half -Hour Entertainment Specials Executive Producer: Jack Haley, Jr. Narrator: Tom Bosley

S 1977 by Twentieth Century -Fox Film Corporation Datebook R

indicates new or revised listing in April Major meetings April 11 Television Bureau of Advertising com- This week -12- April 17 -20- National Cable Television Associa- munications seminar for sales and management per- tion annual convention. Conrad Hilton, Chicago. April 3- 8- International 7bpe Association's seventh sonnel. TVB headquarters, New York. annual seminar, "Audio/ Video Update" Keynote April 22- 27- MIP-TV '77, 13th annual interna- speakers will be NBCs David Brinkley and syndicated April 12- Newsmaker luncheon of Hollywood tional marketplace for producers and distributors columnist Art Buchwald. Hilton Head Island, S.C. Radio and Television Society. Frederick S. Pierce, of. television programing. Palais des Festivals, ABC -TV president, will discuss "Diversity, Dialogue Cannes, France. April 5- Mutual Broadcasting System's agency -ad- and Creative Challenge." Beverly Wilshire hotel, vertiser luncheon presentation, "The Feeling Is Hollywood. April 27 -May 1- American Women in Radio Mutual" Capital Hilton, Washington. and Television 26th annual convention. Radisson April 12.14- Kliegl "Lighting for Television" semi- Downtown hotel, Minneapolis. April 8-FCC's new deadline for replies to Com- nar. Site to be determined, Little Rock, Ark. Contact: May 8- 12- Annual meeting, ABC-TV affiliates munications Services's request for inquiry considering Wheeler Baird, Klieg! Brothers, New York; (212) Century Plaza hotel. Los Angeles. present and future role of translators and cable 786 -7474. May systems in an over -all national telecommunications 15- 18- Annual meeting, NBC-TV affiliates Century Plaza hotel, Angeles. policy (RM- 2826). FCC, Washington. April 13-New England Cable Television Association Los spring meeting. The Country Kitchen. Route 9, blast May 18 -21 -American Association of Advertis- April 8- 0uarterly meeting of Maryland /Delaware Brattleboro, Vt. ing Agencies annual meeting. Greenbrier, White CATVAssociation. Sheraton Inn Dover, North of Dover, Sulphur Springs, W Va. Del. April 13 -FCC's new deadline for replies in inquiry of cable television syndicated program exclusivity rules May 24- 25- Annual meeting, CBS -TV affiliates April 7- Washington telecommunications roundtable (Docket 20988, RM- 2721). FCC, Washington. Century Plaza hotel, Los Angeles. on "Satellite Communications: Current and Near - June 2- Associated Press Broadcasters annual April 14- Institute of Broadcasting Financial 4- Future Issues;' sponsored by Public -Cable Inc. Na- 15- meeting. Chase-Park Plaza, St. Louis. tional Education Association headquarters, 1201 16th Management/Broadcast Credit Association quarterly Street, N.W, Washington. board of directors meeting. Hyatt Regency, Chicago. June 3- 10- International Television Symposium and Technical Exhibit. Montreaux, Switzerland. In- April 8 -10 -Third annual convention of South- April 15- 18- Region six conference of Society of formation: Directorate, 10th annual Television eastern College Radio Association, Mississippi State Professional Journalists, Sigma Delta Chi, for North Symposium. PO. Box 97, CH -1820 Montreux. University's WMSB -FM will be host. Stouffer's Inn, Dakota. Minnesota and Wisconsin. Marquette Univer- June 11- 15- American Advertising Federation sity. Milwaukee. Atlanta. annual convention and public affairs conference. April 15 -18- Women in Communications Inc. region Hyatt Regency hotel, Washington. seven meeting. Sheraton- Century hotel, Oklahoma June 13- 15- Broadcast Promotion Association City. 22d annual seminar. Beverly Hilton hotel, Los Angeles. 1978 convention will be June 17 -20, April 15- 18- Nebraska Associated Press Broad- Radisson Downtown, Minneapolis: 1979 conven- casters convention. Ramada Inn, Kearney. tion will be June 9 -14, Queen Elizabeth hotel. Montreal. April 15 -18- Region six workshop of Radio Television News Director Association. Ramada Inn, June 27 -30- Meeting of the National Associa- Keamey, Neb. tion of Broadcasters joint, radio and TV boards. Williamsburg Lodge and Williamsburg Inn, the April 15 -17- Women in Communications Inc. region Williamsburg, Va. six meeting. Speakers will be Tom Brokaw NBC, and Sept 15 -17 -Radio Television News Directors Leslie Stahl, CBS. Twin Bridges Marriott, Washington. Association international conference. Hyatt Regen- cy hotel, San Francisco. 1978 conference will be at "ACTION April 18- California Associated Press Television - Radio Association 30th annual meeting. Hotel del Cor- Atlanta Hilton hotel, Sept. 12 -16: 1979 con- onado, Coronado. ference will be at New Marriott hotel, Chicago, Sept 11 -14. April 18- Region seven workshop of Radio Televi- Sept. 18-21 Institute BROKERS" Association. Medill School of - of Broadcasting Finan- sion News Directors cial Management 17th annual conference. Hyatt Journalism, Northwestern University, Evanston, III. Regency, Chicago. 1978 conference will be held Sept. 17 -20 in April 18- Region one workship of Radio T levi- Las Vegas; 1979 conference will be sion News Directors Association. Ridpath hotel in New York Sept. 16 -19. Spokane, Wash. Oct. 9- 12- National Radio Broadcasters Association convention. New Orleans Hilton, New April 18 -17- Women in Communications Inc. region Orleans. one meeting. First day at Washington State University. 23- Annual We have done it all - radio sta- Pullman. Second day at University of Idaho, Moscow Oct 28- meeting of Association of National Advertisers. The Homestead, Hot tions, television stations, and news- April -17- Society of Cable Television Engineers an- Springs, Va. nual membership meeting. Conrad Hilton hotel, paper deals. In our twelve years Nov. 13 National Association Chicago. -18- of Education- of experience, we have closed 86 al Broadcasters convention. Sheraton Park hotel, April 17- 19- Canadian Association of Broadcasters Washington. transactions ranging from $50,000 annual meeting. Winnipeg Inn, Winnipeg. Man. Nov. 14.18- Television Bureau of Advertising to $5,500,000. April 17- 20- National Cable Television Association annual meeting. Hyatt Regency hotel, San Fran- annual convention. Conrad Hilton hotel, Chicago. cisco. April 18 -19- Television Bureau of Advertising com- Nov. 18- 20- National convention of The Society munications seminar for sales and management per- of Professional Journalists, Sigma Delta Chi. sonnel. TVB headquarters. New York. Renaissance Center, Detroit. Birmingham, Ala., will be site of 1978 convention. April 18 -20- Spring meeting of National Associa- March 4 tion of Broadcasters television code review board. -8, 1978 - National Association of Television NAB headquarters, Washington. Program Executives conference. Bona- venture hotel, Los Angeles. Future conferences: E.1 April 18 -21 -Ninth annual conference of Southern March 10 -14, 1979, MGM Grand hotel, Las Vegas; Educational Communications Association. Host will April 9 -12, 1978- National Association of AND ASSOCIATES be the Alabama ETV Network. Gull Park Resort State Broadcasters annual convention. Las Vegas. Future and Convention Center, Pleasure Island, Ala. conventions: in 1979, Dallas, March 25 -28; in MEDIA BROKERS AND APPRAISERS April 19-21 - Electra/ 77 electronics convention and 1980, New Orleans, March 30 -April 2; in 1981, exposition, sponsored by regional elements of the In- Las Vegas, March 12 -15; in 1982, Dallas, April 6116 N. CENTRAL EXPRESSWAY SUITE 712 stitute of Electrical & Electronics Engineers and the 4 -7; in 1983, Las Vegas, April 10 -13; in 1984, DALLAS. TEXAS 75206 214 -8970 361 Electronic Representatives Association. New York Col- Atlanta, tentatively in April. iseum, New York.

Broadcasting Apr 4 1977 16 "Well, I've looked at your 'Mary Hartman, Mary Hartman' and I don't think its us:'

Because we don't have to please all of America, we end up pleasing NewYork

The networks can't afford to program an hour ahead of every other major just for the Greater New York Area. late -news show. But Channel 5 can give you the And we put "The Mery Griffin programs you want. We know the Show" on in prime time, at 8:30 area. every weeknight, not in the dark At 11 p.m., for instance, we give hours of the night. you the choice of "Mary Hartman, Channel 5 gives you a choice. Mary Hartman' Instead of the news, That's why we've got more Thy the news, the news. homes watching us than two Choice We can do that because we've out of the three network already given you the news at 10 p.m., stations.

Source: Nielsen, 1976, All Reports, Station Total Net Weekly Circulation. Audience data are estimates, subject to qualifications on request. wN[w,7Y Greater New York Area includes parts of New Jersey and Connecticut. MNr...dla SAVE THOUSANDS$$$

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EDITORIAL Dealer & Service ® Dealer (D Service Edwin H. James, executive editor Donald West, managing editor. ALABAMA HAWAII NORM CAROLINA Rufus Crater (New York). chief correspondent Bush & Millimakl Mule Pacific Instrumentalioo Standard Theatre Ce. Leonard Zeldenberg, senior correspondent Supply Equipment Service 5388 Pagai Street 0/S 125 Higgins St. J. Daniel Rudy, assistant to the managing editor. 907 Roh Wallace Ave. Honolulu. Hawaii 96821 G-eensboro, N.C. 27420 Frederick M. Fitzgerald, senior editor Huntsville, Ala. 35801 Randall Moskop, associate editor IDAHO OREGON Gary H. Huffman, assistant editor Stockdale Corporation Things Unlimited Barbara Chase, Mark Miller, Jay Rubin, CALIFORNIA 1448 W. Bannock CI 3140 N.E. Bryce Alan Gordon staff writers. Boise, Idaho 83701 Portland, Oregon 97212 David Crook, Kira Greene, John Webster, Enterprises, lac. editorial assistants. 1430 N. Cahuenga Blvd. ILLINOIS PENNSYLVANIA Hollywood. Ca. 90028 Pat Vance, secretary to the editor. Victor Dunne. lac. Calvi. Cleguip. Mc. 217 Vine St. Rims & Sawyer. Inc. 200 E. Ontario St. Philadelphia, Penn. 19106 YEARBOOK o SOURCEBOOK 1026 No. Highland Ave. Chicago, III. 60611 John Mercurio, manager Hollywood, Ca. 90038 Oscar N. girl. Inc. LOUISIANA Joseph A. Esser, assistant editor 41 N. Eleventh St. FRB /Ceco La Del. Inc. Philadelphia. Penn. 19107 Of California. lec. 808 N. Rampart St. ADVERTISING 7051 Santa Monica Blvd. New Orleans. La. 70116 TEXAS David Whllbombe, director of sales and marketing. Hollywood, Ca. 90038 Vigor Dean, lee. Winfield R. Levi, general sales manager (New Yolk). MASSACHUSETTS Lloyd's Camera 2659 Fondeen Dr. John Andre, sales manager -equipment and Crimson Camera Eschaege. Inc. Dallas, Texas 75206 engineering (Washington). Technical Sales. Inc. 1612 N. Cahuenga Blvd_ David Berlyn, Eastern sales manager (New York). 60 Landsdowne Gerda Yoder. Inc. Hollywood, Ca. 90028 Ruth Lindstrom, account supervisor (New York). Cambridge. Mass. 02139 2911 Ladybird Lane Pill Dallas, Texas 75220 Bill Merritt, Western sales manager (Hollywood) Jut & Associala Sanford Camera V. Peter O'Reilly, Southern sales manager (Washington). 6370 Santa Monna Blvd. & Projector Repairs UTAH Ian C. Bowen. sales assistant. Hollywood. Ca. 90038 1054 Massachusens Ave. Slockdale Corporation Doris Kelly, secretary. Arlington, Mass. 02174 Sawyer Camera Co. 2211 West 2300 South 6820 Santa Monica Blvd. Lake City. Utah MICHIGAN Salt 84119 CIRCULATION Hollywood. Ca. 90038 Victor Duncan. Inc. WASHINGTON Bill Criger, circulation manager Camera World 11043 Gratiot Ave. Glazers Camera Supply Kwentln Keenan, subscription manager. SS 1071 Sixth Ave. Detroit, Mich. 48213 1923 Third Ave. D Sheila Chamberlain, Denise Ehdaivand, San Diego. Ca. 92101 Seattle. Washington 98101 Patricia Johnson, Bruce Weiler. MINNESOTA Adolph Gasser, Inc. Pbolobeaia Manta Laboratories. Inc. 181 Second St. 223 West Lake North PRODUCTION 3000 France Ave. San Francisco, Ca. 94105 ® Seattle. Washington 98109 Minneapolis, Minn. 55416 Harry Stevens, production manager Film Equipment Rental Co. CANADA K Storck, production assistant. 363 Brannan St. MISSOURI Cie Audio Lid. San Francisco, Ca. 94107 Calvin Cinequip. Inc. 10251 - 106 St. ADMINISTRATION Pershing S 215 W. Road Edmonton. Alberta T5J 1115 Irving C. Miller, business manager COLORADO Kansas Cily, Mo. 64106 Alas L. Clark laded Philippe E. Boucher. Film Equipment NEW JERSEY 30 Dorchester Ave. Service Company Ciecraft International. Inc. Toronto, Ontario M8Z 4W6 BUREAUS O 1113 S Pearl St. Denver. Co. 80210 11 Caesar Place Bra cher: Rockefeller Plaza, 10019. Néw York: 75 Moonachie, N.J. 07074 7104 Hunterwood Rd., N.W. Phone: 2)2- 757 -3280. /S CONNECTICUT Calgary, Alberta T2K 4J6 Rufus Crater, chief correspondent. NEW YORK Rocco Famighetti, senior editor Cineluse. Inc. Comm Marl. Inc. 1070 Aue Bleury 2098 Old Durham Road John M. Dempsey, assistant editor. 456 W. 55th St. Montreal, Quebec H2Z 1N3 Killingswarth. Conn. 06417 New York, N.V. 10019 Douglas Hill, staff writer Steve's Camara Service

Diane Burstein, editorial assistant. F &B /Cao, Inc. O169 East 28th Ave. DISTRICT OF COLUMBIA 315 West 43rd St. Vancouver, B.C. V5V 2M3 Winfield R. Levi, general sales manager Brenner Cirse -Sound New York, N.Y. 10036 David Berlyn, Eastern sales manager 5215 Wisconsin Ave., N.W. Western Camera Service Ud. Film Equipment Rental Co. 1855 West Fourth Ave. Ruth Lindstrom, account supervisor Washington, O.C. 20015 S Harriette Weinberg, advertising assistant 419 West 54th SI. Vancouver. B.C. V6J 1M4 New York, N.Y. 10019 Hollywood: 1880 North Vine Street, 90028. FLORIDA MEXICO Phone: 213 -463 -3148. Phuloreart Mopes Cine Ltd. Oeka S.A. BIII Merritt. Western sales manager. 6327 S. Orange Ave. 7 East 47th St. Av. Nuevo Leon No. 159 Sandra Klausner editorial-advertising assistant. Orlando. Fla. 32809 New York, N.Y. 10017 Mexico 11. D.F.

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Top of the Week

Headliners. The First Amendment was the theme of last week's NAB r): Herbert Nobler, Nassau Broadcasting, Princeton, N.J., moderator; convention, and the set -piece was this "confrontation" on Monday after - former Senator John O. Pastore (D- R.I.); former FCC Commissioner noon-so packed with delegates that the NAB had to open up an adja- Nicholas Johnson (now chairman of the National Citizens Committee for cent ballroom to handle the demand (even if it meant half the crowd had Broadcasting); Commissioner Abbott Washburn; former FCC Commis- to view it from the rear). The keynoter was CBS News correspondent sioners Kenneth A. Cox and Lee Loevinger. The First Amendment con- Eric Sevareid (at left). On the two panels that followed his address (I to frontation was held at the Washington Hilton.

A First Amendment spectrum keynotes the NAB Eloquence from Sevareid, legalistics There was Eric Sevareid, nearing retire- sioners. But for Mr. Cox, the fairness from Loevinger and Cox, flailing by ment after 38 years with CBS News, liter- doctrine and equal -time responsibilities Johnson, reluctance of Washburn and ate and eloquent in speaking as a journalist are not burdensome; besides, the grant of Pastore to give up fairness doctrine in behalf of broadcasting's rights to enjoy a public franchise carries with it some highlight convention give- and -take the same First Amendment protection as responsibilities to serve the public interest. over the issue of broadcast freedom print journalism. For him, the legal and An then, finally, there were FCC Com- technical issues so often raised are not as missioner Abbott Washburn, former The First Amendment is designed to pro- important as what, to him, seems a funda- Commissioner Nicholas Johnson and mote a diversity of views. And nothing so mental truth -the journalist, at least in former Senator John O. Pastore (D- R.I.), elicits that diversity as a discussion of its America, is not free unless he is wholly in a panel discussion. If style and grace applicability to broadcasting. The truth of free. were the hallmark of the Sevareid ap- that proposition was made manifest in a Then there were Lee Loevinger and pearance, and spirit and fire marked the two -hour "First Amendment Confronta- Kenneth A. Cox, as articulate and as full Loevinger -Cox debate, the final element tion" at the National Association of of passion in espousing their conflicting of the afternoon was domitlated by former Broadcasters convention last week. views as they were in the 1960's, when Commissioner Johnson, who is now chair- It was the premier attraction of the they were members of the FCC and man of the National Citizens Committee three -day gathering of some 6,000 broad- clashed frequently over matters of princi- for Broadcasting. casters in Washington. It set the tone and ple and policy. For Mr. Loevinger, the Commissioner Washburn appeared the theme. It presented issues that were Proxmire bill (S.22), which would free more reluctant than most of the speakers discussed in the workshops and speeches broadcasters of fairness doctrine and to face the consequences of an action that that followed. It ended no debates. But it equal -time obligations, as well as other would actually turn broadcasters loose. posed the questions clearly if sometimes constraints on programing, is essential if And former Senator Pastore seemed harshly. And it set standards of discourse broadcasters are to be responsibe to the something of an old lion, content to let a not always easily matched. public, rather than to the seven commis- younger generation fight the battles of

Broadcasting Apr 4 1977 21 fairness and equal time. Mr. Johnson the old bete noire of the A slice of Sevareid. "I have never understood the basic, legally governing concept of the boy commission, the aging wonder (he people's airways: So far as I know there is only the atmosphere and space. There can be no made many of his listeners feel their years airway in any practical sense until somebody accumulates the capital, know -how and en- when he disclosed he is now a grand- terprise to put a signal into the atmosphere and space. father) presented the First Amendment "I have never understood why government should be empowered to affect the content of issue in a context uniquely his own. If the signals any more than it should affect the content of the newspapers carried in the are interested in the First broadcasters newspaper truck on the people's streets. I thought the traffic laws. in both cases, were Amendment, he said, let them fight for it enough. in behalf of those whose causes they "I have never understood the concept of 'the people's right to know'; they have the right might not endorse. to find out, but that depends upon thé publishers' right to publish. Publishers, print or In sum, it was the kind of "confronta- electronic. have no constitutional right to be read or to be listened to. That they have to tion" that probably served the First earn, as the people have to earn knowledge. Amendment well. "I could never understand why so basic a right as the First Amendment could be diluted or abridged simply because of technological change in the dissemination and reception of information and ideas. Particularly when the new technologies are becoming, almost Sevareid to NAB: everywhere, the most pervasive technologies. Though not necessarily the most persuasive. "I could never understand the court's argument that the fairness doctrine for broadcast- Truth is product ing enhances the First Amendment. The First Amendment is a prohibition. How do you enhance a negative? No means No. of free reporting, "I have never understood the reasoning of those critics who seem to be saying that broadcasting will enjoy full rights under the First Amendment when it is worthy of them. free discussion Who could be the timekeeper? In any case constitutional rights do not have to be earned; we were all born with them.... Veteran CBS commentator decries "I have never quite grasped the worry about the power of the press. It has influence. argument that networks are few surely, and influence is a kind of power; but diffuse, hard to measure. The press, after all. so they must be controlled speaks with a thousand voices, in constant dissonance. It has no power to arrest you, draft "I'm perfectly sure that the grave, built -in you, tax you or even make you fill out a form, except a subscription form if you're agreeable. fault of the press is not really bias. Is is It is the power of government, especially the federal government and more particularly its haste, and, particularly in broadcasting, executive arm, that has increased in my time. Many politicians have come to power in the severe compression of the material re- many countries and put press people in jail. I can't think of any place where the reverse has quired." occurred:' This, from Eric Sevareid in his last year as CBS Newscommentator(hewill retire in November), was one of the thoughts and He said the "censorious instinct" is al- ideas, impressions and notions formulated ways present, but it shifts base from time in his years as a broadcast journalist that to time, indicating later that the judiciary Johnson chides he recounted in a keynote speech to the has had "far too much thrown upon it and First Amendment confrontation at the has asserted far too much in the com- broadcasters for NAB convention last week. pulsory arrangements of our daily lives" While a number of his thoughts on Quoting a communications attorney, he bringing up rear broadcasting and the First Amendment said that "in five short years the Supreme get to the positive by a negative ( "I have Court has taken a number of confused on 1st Amendment never understood ... `the people's air steps backwards, leaving journalists, ways,' "; see box above), he said that broadcasters and publishers at the mercy Former commissioner checks off a what saves the news business is that it is a of unclear laws, inconsistent judges and litany of instances in which NAB self -correcting institution. In paraphrasing subjectives juries," Resulting from "all and broadcasters have failed to the late Walter Lippmann, he said, "The this nervous confusion," he said, will be stand by uncongenial exercises theory of the free press never was that the "another nefarious form of censorship - of broadcast freedom; Washburn, full truth of anything would be revealed in self- censorship." Pastore hold out for fairness any one account or commentary. The He said he would like to see network air theory is that with free reporting and free time opened up to listeners' rebuttal and Former FCC Commissioner Nicholas discussion, the truth will emerge." A to differing persuasions -an advantage in- Johnson attended his first NAB conven- central concern of the free press "is not herent in expanding the network evening tion in 10 years last week, and proceeded that it be fair, though it must try to be :' he news broadcasts to one hour, he said, in- to remind broadcasters why he hadn't said, and "not that it be accurate, though it sisting, "There must be ways to do it, not, been invited back sooner. Appearing on a must try to be that. But that it be free." certainly, under legal compulsion but by First Amendment panel that was part of He compared the general attitude of the free decision of broadcasting's man- the featured presentation of the conven- people toward broadcast journalism with agers." tion- "First Amendment Confronta- the attitude toward newspapers: "Because Broadcast journalism is not exactly a tion"-Mr. Johnson said broadcasters there are only three [major commercial business or a trade, he said, but a calling. have opposed a long list of policy op- networks] we are told their content must "I don't know, quite, whether I'm in the tions- affording members of the public a be monitored, guided by government at news end of the broadcasting business or right of access to broadcast stations, for in- various points. Their alleged power is too the broadcasting end of the news busi- stance -whose adoption might have made concentrated, we're told. Suppose there ness," he declared. simpler the elimination of the fairness were only three daily newspapers which "I have my evangelical moments at doctrine. And he said broadcasters have everyone read. No doubt there would be times," he said, "but on the whole I have avoided important, if sometimes gamy, official and officious types who would feel tried to illuminate more than to advocate, court fights in which broadcasting's First the need to lay hands upon them. But the to teach more than to preach.... It has Amendment rights were at stake. great majority of people, I suspect, would seemed to me the best way, for all the Despite the bluntness of his remarks, insist that their very scarcity made even seasons, for the long haul. And my haul the audience in the Hilton East Ballroom more imperative their absolute freedom has been long a one. gave Mr. Johnson one of the longest and from the power of government, if this is to "The wonder of television is not that it loudest rounds of applause heard during remain a free society, as the First Amend- is as bad as it is," he asserted, "but that it the convention. However, NAB officials ment commands." is as good as it is. It will get still better." later claimed the audience was swelled

Broadcasting Apr 4 1977 22 with a large number of college students at- pute; the Supreme Court has resolved that touching on the point Commissioner tending the convention; indeed, the question. "But if the doctrine is no longer Washburn had made. "But you've op- officials said partitions closing off the East in the public interest, then it should be re- posed that" Ballroom from the main ballroom were pealed. That's what the argument is all Permitting licensees to own only one removed to permit more broadcasters to about -not the First Amendment." He station would help, too, he said. "But I attend the 1 p.m. Monday session after the wondered, however, if broadcasters "are don't think you favor that...." East Ballroom filled to overflowing during so timid and intimidated" they will not "So long as you oppose alternatives to lunch in the main ballroom. present the other side of controversial the fairness doctrine," he said, "we've got Mr. Johnson, who was troublesome to issues of public importance. to have the fairness doctrine." broadcasters throughout his seven years But it was Mr. Johnson who dominated Nor did Mr. Johnson stop there. He ac- on the commission (1966 to 1973), and the panel. Mr. Pastore seemed to concede cused the broadcasters of failing to support who remains troublesome as chairman of that when, after stepping to the the First Amendment when the voice or the National Citizens Committee for microphone after the applause for the view being threatened is not congenial. Broadcasting, shared the panel with FCC former commissioner was quieting, he Broadcasters, he noted, did not help when Commissioner Abbott Washburn and said, "The best thing I can do at this point Pacifica Foundation's WBAI(FM) New York former Senator John O. Pastore (D- R.I.). is endorse everything Nick Johnson said, appealed -successfully, as it turned out - Senator William Proxmire (D- Wis.), and sit down" the commission's effort to define "inde- As Mr. Johnson framed the issue, the in terms author of a bill to free broadcasters of any cency" of "the seven dirty governmental regulation of their program- question was not whether the First words" in a George Carlin comedy routine ing (S.22) measure that was the focus Amendment applies to broadcasting; broadcast over the station, or when the -a then of much of the discussion -was unable to everyone agrees it does, he said. But Yale University radio station sought -un- he said the is how "the thrust of action to block a com- make a tentatively scheduled appearance. question successfully -court the First Amendment" is to be explained mission policy statement warning broad- The dealt mainly with the fairness panel in the last half of the 20th Century casters against airing drug- oriented lyrics. and Washburn, - doctrine, Commissioner "How do we let people express their And when the commission (and, indeed, its strongest supporters, said that one of ideas ?" the NAB) cracked down on "topless after watching its operation during his two In Mr. Johnson's view, fairness doctrine radio;' he said, "you didn't fight ?' and a half years on the commission, he is is not the best way. Then he proceeded to He also pointed out, as he has in the "more convinced than ever that, without taunt the broadcasters for what he said was past, what he regards as the irony in a U.S. burden, the doctrine imposing an undue their opposition to various alternatives to federal court granting broadcasters what provides useful guidelines for broadcasters the fairness doctrine: he says is a major First Amendment victo- in carrying out their public trust." "The First Amendment says a different ry in the family viewing case over the ob- As for the argument that the doctrine approach [than that adopted by the FCC] jections of the networks and the NAB. "chills" broadcasters' interest in to pay cable is required. I'm for that; I (The networks and the NAB contend that editorializing, he said the real inhibition is don't think you are.... family viewing is legitimate self- regula- a fear "of offending local advertisers." "We could have [VHF] drop -ins" and tion.) Broadcast editorials for or against abor- presumably increase diversity of voices. And when a Pacifica station in Houston tions for the poor or hand -gun control, he UHF channels could be converted to was bombed off the air, he said, "There said, will "draw some flak from the com- use for radio, he suggested, referring to was not a peep from the NAB or broad- munity and, sometimes from local adver- the suggestion of Representative Lionel casting. Not a word ?' tisers," the commissioner said. "So it's Van Deerlin (D- Calif.) for increasing When broadcasters decided to partici- easier to stick to canoe safety and seat -belt enormously the number of channels avail- pate in such fights in the future, they will fastening." able for radio. find an ally. "If you fight for First Amend- Beyond that, Commissioner Washburn The public's right of free or paid access ment freedoms," Mr. Johnson said. "I'll said that "regardless of what the networks to broadcast facilities would eliminate the be by your side ... I'll welcome your sup- may say (for reasons of their own)," the need for the fairness doctrine, he said, port" fairness doctrine is a "help and a bul- wark" for broadcasters against adoption of regulations requiring them to make avail- able to members of the public a minimum Stand -off. Bridging the speech by Eric Sevareid and the panel discussion on the First number of public service announcements Amendment and broadcasting at the Tuesday afternoon TV session was a debate on the and direct access to their stations, As long issue between former FCC commissioners, now communications attorneys, Lee Loevinger as broadcasters cover controversial issues and Kenneth Cox. The two began and ended their confrontation 180 degrees apart. public importance and make time avail- of Mr. Loevinger opened by stating his firm support for S. 22, the Senator William Proxmire views, he able for contrasting said, "the (D -Wis.) legislation designed to repeal the fairness doctrine and Section 315 of the Com- commission can rightly find that requiring munications Act. These two regulations force the FCC improperly into the programing area, messages' and all the rest is 'free speech said Mr. Loevinger. And "the most serious of all effects of FCC concern for programing :' he not necessary." said, is that "broadcasters cannot be responsive to the public- they're responsive to the Mr. Pastore, another supporter of the seven commissioners of the FCC :' fairness doctrine, seemed to relish giving Mr. Cox, however, said that he "wouldn't change a winning system:' He ventured that the brief history lesson with which he "perhaps I'm wrong but most of you [broadcasters) don't get up in the morning and think opened his presentation: The essence of that S. 22 should be passed. I really don't think you feel that constrained" by fairness and the fairness doctrine was incorporated in 315 requirements. He added that he thought that if S. 22 were passed, "if broadcasters the equal-time law, in 1959, at a time when were freed, they might trigger a backlash of much stronger regulations' the law was being liberalized -at the insis- As for backlashes, Mr. Loevinger replied, broadcasters "should be subject to public criti- tence of Senator Proxmire. "Now when cism -you shouldn't be able to say, 'Sorry, the FCC makes us do this:" The fairness he introduces a bill to repeal the fairness doctrine, he contended, "frequently inhibits and prevents diversity of viewpoint, not en- doctrine," Mr. Pastore remarked, "he courages it :' Mr. Cox countered that "a broadcaster in this country is free to say anything :'

says, 'I've changed my mind' " And he continued his warnings about the effects of S. 22 were it passed: "If I were you I But the former senator, whose voice still would be quite sure where the road charted by S. 22 leads.... it goes far beyond simply re- sounds at times like a trumpet ordering pealing 315 and fairness; it would do a lot of things most of you haven't thought about:' But, troops to attack, did not seem as fervent in said Mr. Loevinger in summing up his concern: "It's high time that broadcasting is made his support of the doctrine as he has been responsive to the public and not to the FCC :' Those who support government regulation, he in the past. He noted that the constitu- said, say, "Trust the FCC, not the public and not broadcasters. That's not how we can con- tionality of the doctrine is no longer in dis- tinue to nurture a healthy democracy in this country."

Broadcasting Apr 4 1977 23 INTERNATIONAL TELEVISION PROGRAM MARKET

April 22 -27, 1977 Palais des Festivals Cannes, France

For the past 13 years, Television organizers the world over have been buying and selling their programmes in this market. In 1976, 76 countries, 197 television organiza- tions and 356 production and distribution companies were present.

"If you sell or buy programs internationally, you cannot afford not to attend."

BERNARD CHEVRY Xavier ROY Commissaire General International Manager

FRANCE GREAT BRITAIN U.S.A. 3, rue Gamier International Equipment c/o JOHN NATHAN 92200 NEUILLY and Services Exhibition 30 Rockefeller Plaza Tel.: 747 -8400+ Organisation Ltd. Suite 4535 Telex: 630547 MIP -MID 8, Dorset Square NewYork, NY 10020 LONDON NW.1 Tel.: (212) 489 -1360 Jacques GIBOUT Tel.: (01) 723-8232/33/34 Telex: 235.309 OVMU International Representative Telex: 25230 MIPTV MIDEM LDN John NATHAN International Representative Liz SOKOSKI U.K. Representative NAB chief sees gains for radio, dangers for TV April 18 For both media Wasilewski claims First Amendment rights and asks for renewal relief, longer terms The Balance of Trade President Vincent Wasilewski's annual in TV Programing state -of- the -industry messages to the Na- tional Association of Broadcasters last week were full of good news and bad. For Part I radio, Mr. Wasilewski ran through a laun- dry list of actions - nearly all good -that NAB won in 1976. But to TV, his message In advance of the 13th annual was: Keep on your toes, because what is MIP -TV exhibition in Cannes about to happen to you might be bad. (April 22 -27) the international In a speech Monday morning to the - opening TV session, Mr. Wasilewski re- program(me) market - minded the broadcasters that the House Wasilewski BROADCASTING will present a Communications Subcommittee is cur- special report on the overseas rently at work on a rewrite of the Com- he laid action for American television munications Act of 1934, and out Administrative Radio Conference, at the fundamental areas he indicated that which NAB is a participant, Mr. programing. Who the sellers are. NAB will work to protect. Wasilewski said. He sees a threat to local Who the buyers are. What One is "stability " -economic and broadcasting stations in direct -to -home programs will be on the block operational. He sees economic stability satellite transmissions. At the Geneva threatened by government regulation of meeting of WARC this year the United (or "in the stands;' as they say broadcast advertising. "We must resist un- States was the only participant that "sees there). With a special warranted inroads in the content of broad- no present need for direct- satellite -to- distribution to delegates at the cast advertising if only because one home broadcasting of the usual entertain- Palais des Festivals. restraint leads to others, and an excellent ment and news programing," he said. broadcast product simply must depend Another new technology is fiber optics, upon a continuing and solid advertising which, Mr. Wasilewski said, might lead base," he said. one day to broadcasting being carried com- He sees operational stability weakened mon- carrier style into individual homes by by the lack of relief from license -renewal AT &T But "whatever happens, I believe paperwork and challenges. NAB will con- broadcasters will still provide the bulk of tinue to push for passage of a five -year the programing simply because we have May 2 renewal bill for radio and TV, he said. the programing know -how and the most A second area to be guarded, he said, is popular product;' Mr. Wasilewski said. the First Amendment. "On your behalf," In the same context, he inserted a note The Balance of Trade he said, "let me flatly and unequivocally about the U.S. Circuit Court of Appeals lay down broadcasting's claim to full and decision throwing out the FCC's pay -cable in TV Programing unqualified rights, both stated and im- rules. "We think this decision is wrong," plied, under the First Amendment.... If he said, "and I can assure you that we will the most important of the news and infor- do everything in our power to right this Part II mation media -broadcasting- continues wrong" to be restricted, eventually all First The fourth -and in his opinion most Amendment rights of all the media will important -area of concern for the Corn - the public will be the inevita- A special report on MIP -TV itself, suffer -and munications Subcommittee's rewrite proj- ble loser?' ect, Mr. Wasilewski said, is localism. New prepared on the scene and To protect broadcasting's First Amend- technologies, such as satellite -to -home showcasing the newest entries ment right, he said, and to fend off gov- transmitting, make it possible to reach all in the worldwide competition for ernment intrusion into broadcast prac- the nation's TV homes with just two or tices, "we must have a program of effec- unchecked, the television viewer. three transmitters. "Left tive self -regulation " -specifically to gov- unharnessed, these new technologies ern the depictions on television of sex and could produce an upheaval which would violence. The associaton is currently work- crush the most important cornerstone of ing on amendments to the TV code to all: the local, intimate quality of broadcast- guide programers on the use of violence ing," he said. and sex, and it is also planning public To the radio side of the convention, You belong in hearings coinciding with its regular indus- which he addressed the same day, Mr. try conferences in the fall. Wasilewski's message was more relaxed. A third area of concern, Mr. Wasilewski The reason was that, in his view, "radio is Broadcasting said, is new communications technologies healthier ... stronger ... has more in- 18 /May 2 "to which the basic broadcasting tech- fluence than ever before." He listed niques as we have known them may not be these pluses achieved for radio in 1976: as compatible." (1) The armed services, for the first time, One new technology rapidly coming of are spending about $5.5 million, and the age is satellite transmission, applications Postal Service is spending about $3 million of which are a prime topic at the World on radio advertising. (2) Radio advertising

Broadcasting Apr 4 1977 25 revenues in general were at an all -time missioners shunned the censor's role. "frequently violated" as a means of in- high in 1976. (3) As a result of the new They warned that lack of restraint in forming stations of problems to be wary copyright law, cable systems cannot delete broadcast programing -and not only in the of. commercials from radio signals and areas of traditional concern, sex and But the NAB program began and ended substitute their own, and radio broad- violence, but also in a new one, live re- with a lengthy discussion of the program- casters will not have to pay performance porting of terrorist acts -was essential if ing issue. The first question asked whether royalty fees to record performers and the country is to avoid efforts by some to, the commission plans to appeal the WBAI manufacturers. (4) He feels the associa- as Commissioner Abbott Washburn put it desision, in which the court held that the tion is closer to persuading the FCC to in quoting former CBS News President commission engaged in illegal censorship reduce radio's paperwork, and that Presi- Fred Friendly, "play around with the First in ruling that the "seven dirty words" in dent Carter is in general support of such Amendment" George Carlin's comedy record violated efforts. (5) Automatic transmission That wasn't the only subject that oc- the statute barring "indecency" from the systems and AM stereo are making head- cupied the commissioners' and broad- air. way in radio. (6) An NAB -commissioned casters' time in the final session. Chairman Wiley said no decision has study paints a bright economic future for The commissioners expressed dismay at been reached. He noted that a federal radio. that section of the U.S. Court of Appeals statute -which the commission invoked in He listed, too, some NAB stands and decision overturning the commission's its WBAI decision -bars the broadcast of activities for radio, including (1) endorse- pay -cable rules, which directed the com- obscenity, indecency and profanity. ment by the NAB board of an expansion mission to "shun" ex parte contacts in "Profanity" has long since been written of the AM band at 1979 WARC; (2) a rulemakings (BROADCASTING, March 28). out of the act by the courts. And now, planned study of reporting error in radio They seemed to agree that the restriction Chairman Wiley said, "indecency" seems diaries. would hamper them in their effort to ac- to have been written out also. "I don't Mr. Wasilewski also inserted what ap- quire the information they need to make think it's in the public interest to have peared to be a jab at the rival radio associa- decisions. "It will deny me the oppor- those words said with children in the au- tion, the National Radio Broadcasters tunity to talk to experts," Commissioner dience," he said. "But if the court says in- Association, when he said radio unity im- Robert E. Lee said. "If I had to make a decency is out of the act, I'll go along." He proves as more radio stations join the decision based on the briefs filed, I expressed confidence, however, that "the NAB. The NAB radio membership now wouldn't get through the footnotes" (The great bulk of broadcasters wouldn't put numbers 4,143, he said, 175 more than in commissioners, apparently taking the such a record on the air." November 1976 -"175 new NAB radio court at its word, stayed away from dis- Commissioner Washburn, who feels as members that recognize the necessity for cussion of the merits of the case regarding strongly about the sex and violence ques- unity." the rules themselves. However, Commis- tion as anyone on the commission, said, Looking to next year's convention (in sioner Benjamin L. Hooks raised a ques- "There is a rising tide of outrage against Las Vegas), Mr. Wasilewski noted that the tion as to whether the decision pointed in pornography, especially where children are NAB board has given its approval to a new the direction of cable deregulation.) exposed to it." And he denounced as five -day convention format, consisting of On other subjects, Commissioner Lee "charlatans and scum" those who provide two days for radio, two days for TV and noted that, in the preparations now going such material-. The broadcasting industry one in between for a joint meeting. The forward for the World Administrative "took a long step forward" in adopting the plan will not be implemented, however, he Radio Conference to be held in 1979, dur- family- viewing plan, which reserved the said, without some indication of support ing which all international regulations will first two hours of prime time for material from NAB members. be reviewed, efforts are being made by suitable for the family, he said. "It's up to some spectrum users -particularly the the industry to handle the problem with- land- mobile radio industry -to carve out out regulation." FCC is portions of the UHF television spectrum Commissioner Joseph Fogarty, who panel for themselves. Commissioner Lee, the feels the court was correct in reversing the commission's principal advocate of UHF FCC in the WBAI case, agreed, however, fitting finale television, promised to urge his colleagues that the broadcast of the Carlin record was for convention "to protect UHF as far as feasible and "reprehensible" and that the answer is possible." But he noted that once a U.S. self-regulation. Commissioners bob and weave position is adopted, every member of the "With my puritanical background," said around subject of First Amendment delegation is sworn to uphold it. the native of Rhode Island, "you wouldn't and intrusion into programing Chairman Richard E. Wiley said a pro- want me censoring what you do." posal to relax the rule requiring broad- The subject was broadened toward the It wasn't planned that way, but the NAB casters to warn in advance persons being end of the session, when NAB President convention ended last week on the theme interviewed by telephone if the interview Vincent Wasilewski, who was moderator, that had dominated the convention since is to be aired would be before the commis- asked whether the commissioners had a its opening -the tension between broad- sion by mid -April. And he and Commis- question for the broadcasters. casters' First Amendment rights and the sioner Washburn said they are opposed to Commissioner Washburn did. He noted responsibilities assigned to them as public a proposed rule that would require broad- that former Senator John O. Pastore (D- trustees. casters to file tapes and transcripts of news R.I.), at the panel on the First Amend- The forum was the closing general and public affairs programs. (Other com- ment two days earlier (see page 21), had assembly on Wednesday, in which six missioners have also expressed opposition raised a question about live coverage of members of the FCC -Commissioner to the proposal.) terrorist acts. Mr. Pastore said that "a lot of James H. Quello was in his native And Chairman Wiley said the purpose people were disturbed" about the manner Detroit -took questions from the au- of the commission's field monitoring of in which the Hanafi Muslim take -over of dience and, in one case, raised one for stations is to "help" the stations operate three buildings in Washington was pres- broadcasters. One subject that seemed to properly; it is not to see how many cita- ented on television. He urged care in the concern commissioners was programing. tions the Field Operations Bureau staff way such matters were covered, lest The dilemma they faced was evident. members can write. "We don't want ex- coverage become "counterproductive." Never mind that twice in recent months cessive nitpicking," he said. "We don't Commissioner Washburn, who went to courts have accused the commission of want people going into stations like the the meeting prepared, quoted a Wash- censorship -once in the family- viewing Gestapo." And he urged broadcasters with ington police sergeant as saying he would case, the second in the "seven -dirty complaints about FOB staff members to appreciate it if reporters did not talk to words" case involving WBAI(FM) New contact the commission. Meanwhile, the gunmen on the telephone; it places the York. And never mind that all the com- commission last week issued a list of rules lives of hostages in jeopardy. He also

Broadcasting Apr 4 1977 28 Closing general assembly. L to r: Vincent Wasilewski, NAB president, FCC Chairman Richard E. Wiley and Commissioners Robert E. Lee, Ben- jamin L. Hooks, Abbott Washburn, Joseph Fogarty and Margita White. quoted Fred Friendly's comment that they value does not seem as sanctified to For those remarks, Mr. Wasilewski had a efforts to "play around with the First many in their audiences. Commissioner ready response. He pulled out the speech Amendment" might be made if reporters White recalled that at a regional meeting in he had given on Monday, and read: "A and editors do not give the coverage of ter- Houston, "900 of the questions con- right acquired means a duty assumed. If rorist actions some thought. cerned programing content and what we we are to secure and maintain those rights, "Are you giving consideration to this could do about it" we must have a program of effective self - problem, in the context of the First "At all the regional meetings, the feel- regulation of advertising and program con- Amendment ?" Commissioner Washburn ing is expressed that the FCC should have tent" The speech had mentioned that the asked. more control over programing," Commis- NAB will hold six public hearings in the Yes, Mr. Wasilewski said, the matter is sioner Hooks said. If broadcasters do not fall in conjunction with the NAB fall con- being considered, but there is no answer meet the criticism, "somebody will ferences. The idea of involving the public yet. tamper with the First Amendment we all in NAB affairs, Mr. Wasilewski told the "Nobody on the commission wants to cherish. With rights, there are respon- commissioners, was inspired by the com- see the government involved," Commis- sibilities." mission's series of such regional meetings. sioner Washburn said. But, he said, he doesn't want to leave the manner of coverage to those whose only concern is The NAB passes but D.C. flunks getting a story. Later, he said, he had in- tended to append the thought that those Hotel hassles, logistic problems The majority, however, seemed to fall getting the story should also consider the convince association to avoid into the first category; the program itself consequences of what they are doing, an capital at least until after 1984; drew moderate praise. The First Amend- idea expressed earlier by Charles Seib, the First Amendment theme gets high ment theme, especially, seemed to take Washington Post's ombudsman, in the marks; even longer convention in hold at a two -hour Monday seminar (see wake of the incident in Washington. prospect for Las Vegas next year page 21) attended by 1,600-2,000 people But the thought as expressed hit a nerve (NAB's guess) and was carried all the way in Mr. Wasilewski. "If you pressure us too Depending on your point of view, last to the conclusion at Wednesday's FCC much," he said, "it will be illegal." week's convention in Washington was (a) panel discussion (page 26). At which point Chairman Wiley sought a good show, (b) about par for the course, This NAB get- together, as have others to reduce the building tension. "We share (c) hard to put up with or (d) an absolute in the past, dwelled on business matters, your concern, but this is not a matter we disaster. But whether or not the NAB won, but as befitted the location, it also had its can get into. This is a matter to which you the city lost. fair share of regulatory and congressional should pay attention." The disaster category was populated by issues. The broadcasters heard, for exam- In casting about for a solution, Com- 50 to 100 broadcasters, primarily from ple, from two men likely to have major in- missioner Fogarty began treading a path radio, who found no room at the inn. The fluence in their lives in the next few that proved dangerous for Chairman Wiley situation was so bad that 14 stations an- years- Senate Communications Subcom- and the commission in the family -viewing nounced their resignations from the mittee Chairman Ernest Hollings (D- case. He said he had talked to individual association -although the NAB expects S.C.) and his counterpart in the House, licensees who had indicated they were con- most to return as tempers cool. Representative Lionel Van Deerlin (D- sidering the problem. "But wouldn't it be Those less dissatisfied but not really Calif.). It's the latter who wants to redraft better if the NAB adopted a code provi- happy about Washington were turned off the Communications Act (page 41). But sion" as a general guide for stations across by the city's difficult logistics: it's just not Mr. Hollings is against that (page 40). the country? equipped to handle in excess of 12,939 Despite warm words for each other, the Chairman Wiley, who saw himself ac- people (the official guess) who showed up two subcommittee chairmen disagreed on cused by a court of "intimidating" net- for the NAB. This year's convention was another broadcast fundamental, the fair- work and NAB executives as a result of divided among three "official" hotels, ness doctrine. Mr. Van Deerlin, a former the talks that led to the family- viewing with delegates strung out all over town and TV news director and anchorman, wants plan, and Commissioner Hooks broke in even into the suburbs. to abolish it, but Mr. Hollings said he sees to make clear they were not suggesting The second (about par) category was of nothing wrong with a requirement that anything. those NAB convention veterans who've broadcasters be fair. But Commissioner Hooks and Commis- learned to live with the convention's Oddly, there was little noticeable reac- sioner Margita White sought to impress on difficulties and would only be surprised if tion to Mr. Van Deerlin's proposal for broadcasters that the First Amendment things went well. opening virtually unlimited competition in

Broadcasting Apr 4 1977 27 really know how to handle a convention," Too far to walk? President Jimmy Carter disappointed the 6,000 delegates to the Na- one NAB board member said last week. tional Association of Broadcasters convention held in three hotels a mile or so from the Such an extended convention would White House last week. But the President sent a message that both congratulated radio further segregate radio from TV. Radio and television "for their vigor, dedication and creativity in serving the American people" would meet by itself for two days (proba- and called on them to do better in their service to the public. bly the last two), as would TV, and the two "Radio and television have become the town hall of our nation -our best insurance that would meet jointly for a day in between. this country will continue on its course of open, participatory government;' he said. "The (If Sunday is included, it would be devoted American people depend more and more on broadcasting to keep them informed on to exhibits and perhaps a joint opening issues that affect their well being and to bring them a fuller enjoyment and appreciation of session.) our nation's vast cultural resources" Those 12,939 who attended fast week's He saluted broadcasters for the "ingenuity and innovation" they display in serving their 55th annual meeting included 6,176 audiences. "At the same time:' he said, "I call upon you to strive constantly for greater registrants (broadcasters, associate mem- bers, 3,119 exhibi- depth in your coverage of current events, greater quality in your entertainment programing students, reporters), and greater service to the needs of minorities." tors and 3,644 exhibitors' guests and others. The numbers were high, but not as AnOther prize for ABC. The convention was high as NAB's record year four years ago not totally devoid of administration glamour, in Washington when there were well over however. Vice President Walter F. Mondale 6,000 broadcasters. visited the ABC hospitality suite Tuesday night in the company of (at left) Frank Befera of woio -Tv Duluth. Mr, Befera is an old friend from Minnesota who travelled with then- Senator WMAL -TV fetches Mondale in the final days of the campaign last fall (BROADCASTING. Jan.3). James E. Duffy, presi- $100 million, dent of the ABC television network, has the Vice President's attention here, while Jack Mc- trading record Weeny, of wREx -TV Rockford, Ill., listens in. Sale to Combined Communications involves swap of KOCO -TV and radio in return for abolishing the fairness sence of any of their number brought pro- $65 million in CCC stock; doctrine (BROADCASTING, March 28). Pri- tests from blacks at last year's convention KRLD owners double their money vately, Mr. Van Deerlin suggested after his in Chicago, but no conciliation from NAB. speech to the radio group that he had put One NAB spokesman said their inclusion Joe L. Allbritton, the Texas financier who them to sleep. Some broadcasters sug- this year was "not really a conscious effort is chairman of Washington Star Com- gested, however, that the proposal (which by NAB under pressure." munications Inc. (WSCI), has turned ne- would permit up to 450 new low- powered, When all was said and done last week, cessity into a substantial profit. Required short- spaced FM frequencies) is however, NAB vowed not to return to by the FCC's crossownership rules to unrealistic. Washington in the near future. For those divest himself of all but one of his media The broadcasters also heard the first who stayed at the Sheraton Park, it's just holdings in Washington, he has reached an rumbles of reaction -from Mr. Van as well. Those broadcasters involved in the agreement in principle to dispose of Deerlin (page 41), from the FCC (page misunderstandings there report the hotel WMAL -TV that city to Combined Com- 26) and in a broadcast -pay cable debate was nondiscriminatory in its ill treatment munications Corp. for $65 million in CCC (page 77), to the U.S. circuit court of ap- of the guests. Four NAB board members preferred stock and CCC's KOCO-TV peals overturning of the FCC's pay cable were among those that had to go begging Oklahoma City. The total value of the rules. elsewhere for rooms, and NAB President compensation has been estimated at up to They also felt the emotion of the pre- Vincent Wasilewski, who took two of the $100 million, which would make it by far sentation of the Distinguished Service roomless broadcasters into his suite, was the largest sale of a single station in the Award to Harold Krelstein, Plough Broad- among those complaining about poor history of broadcasting. No value was casting, Memphis, former radio board room service. The association reportedly is assigned to KOCO -Tv in the announce- chairman, who is suffering from cancer thinking of suing the hotel, and at week's ment, but another VHF in Oklahoma City, (page 45). end last week the Sheraton Park. had WKY -TV (now KTVY[TVI) was sold for $22.5 And they heard their last address from offered to write any injured broadcasters million in October 1975. Richard E. Wiley as chairman of the FCC. and shoulder all the blame. The biggest previous single- station sale He leaves the commission June 30. But the Sheraton Park isn't the only was that of WBAP-TV (now KXAS-TV) Fort There was some disappointment that reason for the dissatisfaction with Wash- Worth in 1974. the man in government everyone wanted ington. The association's officials say they A joint announcement by Mr. Allbritton most to see, President Jimmy Carter, did won't schedule another convention there and Karl Eller, president of CCC, put to not show up. Disappointment is too nice a until the city builds a convention center. rest any doubt about Mr. Allbritton's term for the reaction of some: One Next year, NAB returns to its favorite stated intention to hold on to the ailing Georgia radio broadcaster was heard to say convention center, Las Vegas, which in its Washington Star rather than the television that he helped get Mr. Carter elected, opinion offers the ideal configuration and station. And the complicated transaction voted for him, too, but that he would not attractions for a meeting the size of the (word of which had surfaced last month do it again. Vice President, Walter Mondale broadcasters'. [ "Closed Circuit," March 21]) will pro- was seen briefly, however, and the Presi- The NAB likes Las Vegas so well that it duce cash needed to aid the Stan The dent sent a message by letter (see above). has scheduled three conventions there in afternoon newspaper, which competes All the government contacts didn't hap- the next six years -in 1978, 1981 and with the morning Washington Pose was pen in the convention hotels. NAB re- 1983. And the feeling is mutual; the Las said to be losing $1 million a month when ported 19 state broadcaster associations Vegas convention bureau threw a lavish Mr. Allbritton acquired control of WSCI in held breakfasts, receptions or dinners with cocktail reception for the NAB's board at 1975, but the losses are understood to their congressional delegations. the start of its winter meeting in Hawaii in have been reduced substantially since There were some changes in the con- January (BROADCASTING, Jan. 31), when then. vention format from previous years. One the board decided tentatively to extend the Mr. Allbritton acquired control of the that was introduced with little hoopla was convention program from three to five or newspaper in 1974, when he bought 10% the scheduling of minority citizen ac- six days -from Sunday or Monday of the stock in WSCI, and he gained con- tivitists in the program (page 50). The ab- through Friday. "Those Las Vegas people trol of the parent company and its broad-

Broadcasting Apr 4 1977 28 cast properties a year later when he paid 000. As a result, Metromedia will gain the the line -up of appellants is not set. $28.5 million for 89% of the stock. AM for about $10,750,000. Indeed, the decision could well provide However, the acquisition was conditioned The selling corporation, owned by mem- the impetus that has thus far been lacking by the FCC on Mr. Allbritton's disposing bers of the Jonsson family, of Dallas, io persuade Congress to adopt legislation of properties whose ownership brought purchased the stations for $6,750,000 in spelling out FCC jurisdiction over cable him into conflict with the rules barring ac- 1970, when they were spun out of the sale television. Broadcasters are expected to quisition co- located the of multimedia hold- of Dallas Times Herald and KRLD -TV press kcy members of Congress on the ings. He has already sold WMAL -AM -FM (now KDFW-TV) to Times Mirror Co. of siphoning issue. And Representative Washington to ABC for $16 million. And Los Angeles. Metromedia now owns Lionel Van Deerlin (b- Calif.), chairman he announced week last WSCI has reached seven FM stations and therefore was bar- of the House Communications Subcom- an agreement to sell WLVA(AM) red by FCC rules from acquiring KAFM. mittee, told the National Association of Lynchburg, Va. Bonneville, Neither the proposed which also owns seven FM's, Broadcasters convention last week that purchaser the has nor amount was disclosed. announced plans to sell KSL -FM Salt Congress would support legislation provid- Thus, Mr. Allbritton in less than three Lake City. ing for a ban on the siphoning of sports years appears to be well on his way to earn- programing -if not movies -but indicated ing a major profit on his Washington he would prefer incorporating such a venture. measure into the rewrite of the Com- Assuming completion the WMAL -TV of Shock waves munications Act he has begun (see page and WLVA -AM sales -and their approval by, 41). would the FCC -Mr. Allbritton be left keep rolling But last week lawyers were wondering with the newspaper and with WLVA -TV about the extent of the court's ruling. The Lynchburg wCvl(TV) Charleston, S.C. and from decision major subject of discussion among.com- CCC, which is based in Phoenix, is only mission lawyers was the court's order to nine years old but is a major multimedia on pay cable FCC members. and staff to avoid ex patte owner. It owns the Cincinnati Enquirer contacts in rulemaking proceedings. The and 14 radio and television stations FCC's authority to regulate - commission has held that in all but a KTAR-AM-TV and KBBC -FM Phoenix; KARK- may be in question; commissioners unsure what ex parte part means; limited category of rulemaking proceed- TV Little Rock, Ark.; KHS -AM -FM Los ings, ex parte contacts are proper. But the Angeles; KSDO(AM).KEZL(FM) San Diego; appeals certain in the courts court criticized the commission for such KBTV(TV) Denver; WXIA -TV Atlanta; contacts in the pay-cable proceeding -as a WPTA(TV) Roanoke, Ind.; WLKY -TV Government and private attorneys last result of an argument by former General Louisville, Ky.; WWDJ(AM) Hackensack, week were combing through the 105 -page Counsel Henry Geller in a friend- of -the- N.J., and KOCO -TV. opinion the -U.S. Court of Appeals in court told it to shun them in Washington issued in the pay -cable case brief -and Under the agreement -which a CCC the future. was to provide tax (BROADCASTING, March 28), looking for official said structured Does the court mean all rulemakings, Evening nuances and finding some ambiguities. benefits for both parties -the Star including those now pending and regard- Broadcasting Co., the WSCI subsidiary But there is no doubt that the FCC's 1975 less of how insignificant? Commission that owns WMAL -TV, would merge into a pay -cable rules- designed to protect broadcasters against the siphoning of lawyers are not sure. And that section of subsidiary of CCC. In return Wsci would the opinion seems to trouble the lawyers a new sports and movie programing -have been receive 650,000 shares of class of and the commissioners -all of whom feel CCC nonvoting preferred stock with a overturned. And there is no doubt, either, that informal off-the -record contacts are redemption value of $100 a share as well that the opinion will be appealed, although beneficial (see page 26) -even more than as all the the CCC of stock of subsidiary some of the substantive matters in the that is the licensee of KOCO -TV. decision. The preferred stock would pay $5 a Then, too, questions were raised as to in annual pretax dividends, or a total share whether the ruling could have the effect of $3.25 a year five years. In of million for narrowing or limiting the commission's ju- the would redeem $30 sixth year, CCC risdiction over cable generally. Some law- the preferred shares, and an ad- million of yers, pointing to language stressing that ditional $2.5 million of the shares annually the commission's authority is limited to in the seventh through 20th years. that which is "ancillary" to its broadcast The payment to Mr. Allbritton in non- regulation, think it might, and say they ex- voting stock in the company that will con- pect suits to be filed challenging some trol WMAL -TV is designed to avoid any rules that ground. On the other hand, with the on further difficulty FCC's Too hot to handle. The First Amend- Cable Television Bureau lawyers at the crossownership multiple- ownership or ment was turned out of FCC Chairman FCC argue that the effect of the opinion is rules. However, a commission lawyer said Richard E. Wiley's office last week. A limited to the pay -cable rules. he could not tell the basis newspaper on of framed rendering of it was presented to And what of the effect on the commis- accounts whether the agreement would the chairman, as some 500 copies have sion's exclusion of the states from the satisfy the commission's rules. He said the been presented to other dignitaries as regulation of pay cable? A U.S. court in papers to be filed would have to be studied well as broadcasters and advertisers by New Xork last month barred the state from carefully. Peters, Griffin, Woodward, New York, the regulation of pay cable on the ground The commonly owned KRLD(AM) station rep. Mr. Wiley was on the verge of federal pre -emption (BROADCASTING, and KAFM(FM) Dallas are being sold to, of accepting it with thanks when coun- March 21). But if the commission can - respectively, Metromedia Inc. and Bon- selors advised him the gift was probably not-or does not - regulate pay cable, are neville International Corp. in two simulta- above the minimal value acceptable the states still barred? There is disagree- neous agreements, subject to FCC ap- under Carter administration standards. ment, or at least uncertainty, on that point. proval ( "Closed Circuit," Jan. 31). James R. Sefert, president of PGW, and Some lawyers note that the court, in Metromedia will acquire all of the stock of William G. Walters (r), chairman, went stressing that the commission has not the parent KRLD Corp., for $13 million. off with the forbidden First Amendment demonstrated need for the rules, is shift- The purchase price includes the corpora- after this picture was made. (Other ing the burden of proof in such matters to tion's funded indebtedness, which will be Washington officials' standards are less those seeking to regulate cable. But, the discharged or assumed by Metromedia. rigid. PGW presented copies of the lawyers point out, the burden of proving Under the second agreement, Bon- same painting to the other six FCC no harm was originally placed on cable by neville will acquire from KRLD Corp. the members and to Jody Powell, White the Supreme Court. assets of the FM station for about $2,250,- House news secretary, last week.) Some lawyers had trouble, too, in ra-

Broadcasting Apr 4 1977 29 tionalizing the court's actions in throwing ern District of California, who was sitting parties was generally predictable. Spokes- out the pay-cable rules while tentatively by designation, began at the beginning. It men for the National Association of affirming the same rules for over-the -air questioned the commission's premise, as Broadcasters, CBS and ABC said they pay television. There is no evidence of expressed in the notice of rulemaking that would appeal, although they have not yet harm there, either. And if the ex parte led to the pay -cable rules, that cablecast- decided whether they will seek rehearing contacts marred the record at all, they mar- ing should "be regulated to provide a ben- before the appeals court panel on the full red it with respect to the subscription - eficial supplement to over -the -air broad- nine -member bench, or seek Supreme television aspect, as well. However, the casting without at the same time under- Court ruling. But NBC and Metromedia court ordered the commission to hold a mining the continued operation of that Inc., which are also involved in the case, hearing to determine what off- the -record 'free' television service." The court said had not yet reached a decision on whether comments were made. It will value a make the commission had not justified its to appeal. a final decision after receiving the com- relegation of cable to a supplementary More important, the FCC had not yet mission's report on the hearing. role. reached a decision, and there was no cer- As for the thrust of the opinion, most Essentially, the court overturned the tainty what that decision might be. The at- lawyers agreed that it did not rule out com- rules on jurisdictional and First Amend- titude of the lawyers and commission mission regulation of pay cable. But no ment grounds. It said the commission had members regarding the ex parte section of one thought the opinion leaves the com- not demonstrated how the rules are "an- the opinion indicated that was a likely mission an easy task if it attempts to cillary" to the regulation of broadcasting - target of attack on appeal. reassert its authority. the test the Supreme Court laid down in But the commission has been taking a The rules at issue deny to pay cable the case in which the commission's juris- more deregulatory approach to broadcast specific sports events such as the World diction over cable television was upheld. and cable matters over the past several Series and the Super Bowl, put restrictions And even assuming jurisdiction, the court years. And even when the pay -cable rules on the amount of regularly scheduled added, the commission had failed to state were adopted, there was less enthusiasm sports events pay -cable systems might car- clearly the harm the regulations are de- for the rules dealing with movies than with ry, and generally limit the films they may signed to remedy "and its reason for those aimed at preventing the loss of present to films that are less than three or assuming the harm exists." sports. more than 10 years old. (Films between That second factor was critical to the As a result, there seemed to be the three and 10 years old may be shown in a holding on First Amendment grounds. possibility last week that the commission community if they are licensed to a station The court said the First Amendment might take a pragmatic, even coldblooded or network serving the market.) The rules would not prohibit the adoption of pay -ca- approach: Seek reversal of the ex parte sec- also bar pay -cable systems from devoting ble rules if they were shown to serve an tion, but abandon the fight for the rules more than 90% of their time to sports and important and substantial interest. But, it themselves. Then, if the normal, unfet- films and prevent them from presenting said, the commission "has not put itself in tered operation of pay cable leads to harm commercials. a position to know whether the alleged to stations and to the public they serve, In rejecting those rules, the court, in an siphoning phenomenon is a real or the commission could again seek to adopt opinion by Judges J. Skelly Wright, merely a fanciful threat to those not served rules governing pay cable. As one commis- George E. MacKinnon and Stanley A. by cable." sion lawyer said, "We'd have the evidence Weigel, the last a U.S. judge of the North- The reactions among broadcast industry we need"

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Broadcasting Apr 4 1977 30 Buy a Compositor I. Get ahead of the competition. (These broadcasters did)

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'We used our new Compositor system during the elec- tion and were very happy with it. It seemed to me IFTWf that the character edging made our display easier to 3 T read than the competition's. We moved ahead of the other stations soon after the election results started coming in." -Terry Harrison, KTVK -TV Engineer

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Please send additional information on the Compositor / Graphics System. Name Organization Title Address State Zip City Phone T TeleMation P.O. Box 15068, Salt Lake City, Utah 84115 Attn: Advertising Dept. L J Policy, was chairman of Administrative Conference, then assistant at- In Brief torney general. He will join University of Chicago Law School in fall. John Bass, head of commission's network study unit, will be deputy chief. Task force ultimately will number 10 or 12, including additional ABC's broadcasting operations in 1978 had $150,419,000 consultants. pre -tax earnings on $1,019,182,000 in revenues, CBS's had $215,200,000 on $1,042,800,000 and NBC had estimated CI $115,000,000 on $955,000,000. ABC and CBS figures come UA- Columbia Cablevision and Madison Square Garden have from companies' annual reports, out last week; NBC's pre -tax earn- scheduled news conference in New York tomorrow (April 5) to an- ings figure is estimate based on RCA annual report, applying RCA nounce plans for national satellite distribution of sports and enter- tax rate approaching 50% to NBC's after -tax profits of $57,500,000. tainment to cable TV. Pre -tax profit margins would be 14.8% for ABC, 20.8% for CBS, 12% for NBC. In 1975, pre -tax profits were $63.6 million for subsidiary, ABC, $172.2 million for CBS, estimated $104.2 million for NBC. CBS Showtime, Viacom International's pay cable programing annual report also disclosed that earlier accounts of CBS -TV net- founded last July, is announcing new president and big deal today work having had first billion -dollar revenue year in 1976, based on (April 4). Jeffrey C. Reiss, Showtime's VP and developer, is new unit's planning /ad- estimates compiled by Broadcast Advertisers Reports and released chief; he is succeeded by Jules Haimovitz, pay in by Television Bureau of Advertising (BROADCASTING, Jan. 24) were pre- ministration director. New affiliates are eight Storer systems homes. mature. CBS report said 1976 TV network revenues were $826.9 mil- California serving 43.085 subscribers and passing 65,000 lion. O Federal grand jury in Baltimore will begin investigation Monday (April U.S. Court of Appeals in San Francisco has agreed to hear broad- 4) into charges against ABC -TV's U.S. Boxing Tournament of casters' appeals from portion of family viewing case involving Champions, which has presented five weekend fight cards ar- Tandem Productions Ines suit for samages. Permission was re- ranged by promoter Don King. ABC spokesman said Friday that net- quired since amount of damages to be awarded Tandem has not work welcomed investigation, had extended offer of cooperation to been determined. But in agreeing to hear appeals of CBS, ABC and U.S. attorney, and that it was continuing own investigation into National Association of Broadcasters, in one cases, and NBC. in allegations of bribery and fight -fixing. another, court limited proceeding to three issues: Whether facts es- tablish violation of First Amendment in promulgation and ' ndorec- ment of family viewing policy by FCC chairman, commission or other Six of 15 Society of Professional Journalists, Sigma Delta Chi government entities; whether actions of NAB and networks concern- 1976 Distinguished Service Awards went to broadcasters: radio re- ing family viewing were equivalent to government action, and porting -Mike Lee and Doug Tunnell, CBS News; radio public ser- whether First Amendment imposes damage liability in general and vice- wcAUtAMI Philadelphia; radio editorializing -Ed Hinshaw, on nongovernmental defendants in particular. FCC along with NAB WTMJ(AM) Milwaukee; TV reporting- KMJ -Tv Fresno, Calif.; TV public and networks already have appealed portion of case brought by service- KNxr,TV1 Los Angeles; TV editorializing- wcve -Tv Boston. Writers Guild.

Subject to NAB board approval, Michael Lareau of WOOD -AM -FM RCA has decided to market VHS (video home system) type Grand Rapids, Mich., will be next chairman of radio code board, video cassette recorder -player built to its specifications by Mat- succeeding Robert Harter of WHO(AM)- KLYF(FM) Des Moines, Iowa. sushita Electric Industrial Co. of Japan, putting it in competition with Sony Corp.'s Betamax and also with Zenith Radio Corp., which has opted for Betamax. Two systems are not compatible. RCA Don Menchel, VP and director of sales, MCA TV, New York said Matsushita's VHS offers "best balance" to meet consumer ( "Profile :' July 12, 1976), named executive VP. (He will continue to needs, including four -hour recording /playing time on single cassette. head sales.) He's credited by President Lou Friedland with "enor- double capacity of other systems. Matsushita units with RCA label mous" contribution to division's record sales in 1976, up 80 %. are due to reach U.S. market in late summer, with prices "fully com- petitive." No price given, but Betamax is in $1,200 to S1,300 range. Some sources speculated deal would mean further delay for RCA's Latest defection from national to local TV ranks has been made by home video disk system- marketing of which has not been decided. Jim Hartz, former co -host of NBC's Today show, who joins NBC 0&0 WRC -TV Washington as news co- anchor April 25. He follows lead of former ABC correspondent David Schoumacher, who now FCC Chairman Richard E. Wiley has announced leadership of task holds post at ABC -affiliate WMAL -TV there. force that will have staff responsibility for commission inquiry into network practices. Staff will be headed by Joseph Marino, who has served as chief of litigation section in general counsel's office Evan Thompson, executive VP- station manager, KCOP(TV) Los and as deputy chief of Common Carrier Bureau. But he will share Angeles, named president, broadcast division, of parent Chris Craft leadership with Antonin Scalia, described as "chief consultant:' Mr. Industries, New York. He succeeds Richard H. Frank, who resigned Scalia is former general counsel of Office of Telecommunications to accept post as VP of Columbia Pictures, Burbank, Calif.

Daly Giant Rubin Katz Shepha,d Golod Ogren

CBS -TV is moving its programing and business- affairs Katz, VR programs, New York (his new title will be VR special projects. departments to West Coast. Key executives in shift to Hollywood, and he will be succeeded by Harvey Shephard, VR program plan- which takes place May 1, are Robert Daly, executive VP; B. Donald ning); Jerry Golod, VR children's programs, and Michael Ogien. VP (Bud) Grant. VP programs; Gerald Rubin, VR business affairs; Oscar daytime programs. Program -development department stays behind,

Broadcasting Apr 4 1977 32 proposals and hopes in the light of what he Media said was a growing willingness "to re -ex- amine and re- evaluate [government] pro- grams and policies which, for so long, have been taken for granted?' In that con- Wiley still talks nection, he credited the FCC with being in the "forefront of the reform movement." less control He recalled that at an NAB convention in 1972 he announced the start of the as he talks commission's broadcast regulation pro- gram. And that program, he said, resulted In convention swan song, he in the next five years in the elimination or continues to call for lowered amending of "hundreds of outmoded and government presence but says unnecessary rules," the adoption of "far the burden is on local stations simpler forms and procedures and, of to provide quality service ... most significance, a new spirit of coopera- tion, openness and willingness to change FCC Chairman Richard E. Wiley last week [which] pervades the commission and its bade his official farewell to the broadcast- Broadcast Bureau." ing industry. He was the speaker Monday acknowledged that "the at the joint radio -television luncheon at Wiley The chairman the NAB convention, and the message millenium has not been achieved" -that reregulation has not resulted in "deregula- was one that might have been expected of ate to start a major new proceeding. He Chairman Wiley, who is leaving office on also did not think it would be warmly re- tion" of the industry "nor a fundamental the scheme governmen- June 30 after seven years as FCC general ceived by his colleagues. He is probably dismantling of of tal oversight which has existed since the counsel, a member of the commission and right; one of them, Commissioner Joseph days the New Deal ?' he said, he chairman: He called for less government Fogarty, said "I sat on my hands" at that of But, regulation of broadcast programing, more point in the speech. has come to the conviction that not only but the basic self-regulation by the industry to assure The chairman also called, as he has in individual regulations that gave rise to them must quality local service. His appeal was based the past, for repeal of the equal -time law. philosophy be said this is on pragmatic self- interest as well as "There is no effective governmental reconsidered. He particularly true in the area, is ideological grounds: substitute for (a broadcast journalist's] programing which "most fraught with First Amendment "There is -and there must be -more to editorial discretion," he said, "and -in broadcasting than simply spinning the terms of First Amendment freedom and dangers." latest record or taking the available net- the public interest in effective political Chairman Wiley made it clear he hopes work feed (however much this programing broadcast coverage -there is no sensible the fruits of the reregulatory program sur- may satisfy some members of the public). alternative to outright repeal of the equal - vive his departure from the commission. If not, then the whole concept of local, time law." He said repeal would give He cited the commission's activity in public- trustee broadcasting -on which the broadcasters the right and responsibility to license -renewal matters -particularly "the commission has placed such emphasis in cover elections "not as the government re- new comparative policy statement that re- structuring your industry -must be called quires but as the public interest dictates." jects the concept of rigid government -im- into a serious question." Chairman Wiley did not call for outright posed program percentages in favor of The speech was more philosophical than repeal of the equal -time rule's "compan- licensee discretion "; radio format policy, the three previous ones he has delivered to ion," the fairness doctrine. Rather, he in which the commission recognizes the NAB conventions as chairman. And it noted that he has suggested that Congress selection of entertainment formats "must seemed to draw fewer bursts of applause, consider an experimental suspension of be a function of the marketplace and pri- although the applause at the beginning the doctrine in markets with a multiplicity vate sector freedom "; the abandonment and end of his remarks was warm. of radio outlets -a suggestion that, he of the concept that the fairness doctrine Clearly, the audience welcomed his calls noted, was met with hostility by the Senate can apply to product advertising, and the for additional deregulation. One new pro- and House Communications Subcommit- like, and added: posal in that respect was for the elimina- tees and that a majority of the commission "Hopefully, these changes -and the at- tion of the "formal record- keeping re- rejected. But he expressed the hope that, titude and approach which brought them quirements in connection with ascertain- in the years ahead, officials will give "this about -have been institutionalized and ment." The commission has exempted modest proposal further consideration in made permanent within the commission small- market broadcasters -some 25% of light of the important values of jour- and its staff. And, hopefully also, reregula- all licensees -from that requirement on an nalistic freedom which underlie it." tion and intelligent deregulation of your experimental basis. And, the chairman Chairman Wiley also held out the prom- industry can and will continue in the years said, "In my opinion, this lessened ex- ise of deregulation in technical matters that lie ahead" periment in regulation should be extended with the advent of the automated The chairman's final word was that the to all licensees." transmitter - "now for FM and all AM broadcasters' obligation to serve local The critical factor, he said, is not the nondirectional stations and, soon, for all communities should be viewed not as an methods broadcasters use in determining broadcasters." The automated transmitter, FCC requirement but as the industry's community needs. Rather, he said, "the he said, would result in a kind of "bottom - "birthright" and, "with the advent of new important point -and the only matter in line integrity" in regulation -a perfor- technology, perhaps its ultimate salvation which government has a legitimate in- mance- related approach that should result as well." (FCC and other government terest-is that local problems and needs in less government involvement but, at officials have been warning broadcasters were ascertained and were reflected in a the same time, "improved quality of for years that their last best hope of protec- broadcaster's programing efforts." broadcast service." (In the course of dis- tion against being rendered obsolete by However, elimination of the require- cussing regulation in the technical area, such new technologies as direct- broadcast ment, if it happens, is not likely to happen the chairman made a point of commend- satellites is proof of quality local service.) during the remaining three months of the ing Wallace Johnson, Broadcast Bureau "In the final analysis," he said, "a real im- Wiley chairmanship. He said after the chief, and Paul Putney, deputy chief, for provement in broadcast service will not speech he was not planning to pursue the their work in helping to sweep away come as a result of what the government idea with the commission. Considering "much of the unnecessary nitty- gritty of does" but "through a commitment on the short time left before he departs, he technical regulation. ") your part to quality, to excellence and, said, he did not think it would be appropri- Chairman Wiley discussed these specific most of all, to public service."

Broadcasting Apr 4 1977 33 unanimously expressed. E. William Hen- would make a speech to the NAB and sug- ry, chairman from 1963 to 1966, said gest that broadcasters take a day out to Ex- chairmen of nothing. And Frederick Ford, who was watch the programing on their stations, chairman for one year (1960 -61) of the and then say that what they would see is a the FCC know seven (1957 -64) he was a member of the "vast wasteland?' The "vast wasteland" commission, disagreed with Messrs. speech he delivered to the NAB in 1961, how Wiley feels Hyde, Burch and Minow. he said, touched off a "healthy" debate on "Every chairman is under pressure from television's values as a news and informa- Burch, Hyde, Minow, Henry, Ford Congress to do something about program- tion medium. Mr. Minow would direct the gather at NAB session, offer ing," Mr. Ford said. "And if you agree with debate today to television's effect on sympathy to current head of the First Amendment, the FCC shouldn't children -not on how it harms children, commission in his court defeats; undertake to interfere with programing ?' which he says is the wrong question, but most wouldn't do things differently He sought to soften his remarks by stating on how it could help children. if they were chairmen now that Chairman Wiley did the "understand- Mr. Minow was not as happy with some able and proper thing." But, he added, of the decisions he made as chairman as "you have to understand that family view- waste- FCC Chairman Richard E. Wiley, who has he apparently was with the "vast ing and these other things present a prob- treated roughly by the courts in re- land speech" He regretted voting in 1962 been lem." cent months, received solace last week to support a commission position that po- The panel, moderated by Sol Taishoff, from some of his predecessors. The occa- litical debates were not exempt from the editor and chairman of BROADCASTING, sion was I Were equal time law (the commission under the. "If Chairman Now" offered the former FCC chairmen -all of panel at the NAB convention, and the Chairman Wiley reversed that decision); them now in private law practice -to sec- issue of the U.S. district court's decision in he would have moved toward deregulation ond -guess the present FCC as well their the family viewing case decision in of radio in major markets, and he would -a own performance. For some, the passage which the commission in general and the have called for tougher standards on of time has brought no change in view. chairman in particular were accused of tuners in the all- channel sets than Con- having violated the First Amendment by Mr. Hyde, for instance, sounded the gress mandated in 1962. He still thinks the "intimidating" the broadcasting industry theme he expressed during his years at the FCC should be drastically reorganized. FCC. The commission should get "out into adopting the family viewing plan - of The same people, he said, cannot initiate the business of regulating programing, as the was raised in a question from the au- rules, adjudicate matters arising under law." dience. Three of the five former chairmen required by To him, regulation in- rules and then punish people who violate swung to Chairman Wiley's defense. volves such things as questioning licen- them. sees about programing and requiring the Mr. Henry apparently has no regrets "If there's one thing a chairman learns, submission it is that the networks don't intimidate," of program logs, and ascer- with one exception: "I wish I'd applied the tainment said Rosel H. Hyde, who was chairman of community needs. "I'd try to fairness doctrine to cigarette advertising "; get the commission to comply with was left to Chairman Hyde. twice -from 1953 to 1955 and from 1966 Sec- that action tion 326 [the no- censorship provision] of He would do things today pretty much as to 1969 -in a 23 -year career as a commis- sioner. "They didn't adopt the code the Communications Act and the First he did them 10 years ago. But he did sug- [provision reserving the first two hours of Amendment," said Mr. Hyde. "We'd all gest two major projects he would under- prime time for family viewing] to please be happier if they did that ?' (Later, how- take: One would be to promote the growth he Wiley; the code is an industry code. It's ever, criticized the the U.S. Court of of public broadcasting -set a goal of two unfortunate that this effort of the industry Appeals "for going overboard" in holding public television and two public radio sta- was frustrated by a judge [Judge Warren J. Ferguson] who didn't understand the facts." Dean Burch, who was chairman from 1969 until 1974 and who started Mr. Wiley on the road to the chairmanship by picking him as FCC general counsel in 1970, de- fended him against the criticism heaped on him in the WBAI(FM) New York inden- cency case as well as the family viewing decision. The commission, in holding that If I Were Chairman Now. L to r: Former FCC Chairmen Rosei H. Hyde, Dean Burch, Newton N. Minow, E. William Henry, Frederick Ford, the "seven dirty words" used in a George W. and Sol Taishoff, Broadcasting Carlin comedy record were "indecent" Publications, moderator. and therefore banned from the airwaves, that the FCC was guilty of "censorship" tions in each city. He would also study the was said to have engaged in "censorship." in its WBAI decision.) three "recent bombshells" dropped by the Given the same pressures from Con- Mr. Ford said he would abolish the com- court -decisions reversing the commis- gress to clean up the airwaves he said mission's primer on ascertaining com- sion on the crossownership question, on Chairman Wiley had felt, Mr. Burch said, munity needs. He stuck by the program its WBAI decision and on its pay cable all of the members of the panel would policy statement the commission adopted rules -to determine whether "there isn't have done the same. Perhaps there would during his chairmanship, which listed a way I could recover for the FCC the right have been a difference in style, he said. various categories of programing the com- to make judgments in areas that are the But, as regards family time, "Dick Wiley is mission said broadcasters had found to be FCC's jurisdiction, not the courts." not the first one to jawbone. He's been un- in the public interest and called on broad- As does Mr. Minow, Mr. Henry favors a duly besmirched by the two opinions." casters to determine community needs change in the FCC's structure, but not one And Newton N. Minow, chairman from and interests. But he would let broad- as radical as Mr. Minow does. Mr. Henry 1961 to 1963, agreed. Chairman Wiley casters determine those needs and in- said he would urge the White House to "was only doing his job, and doing it cor- terests in their own way. And he would ex- back legislation reducing the number of rectly. Future FCC chairmen shouldn't be tend the policy statement to the networks. commissioners from seven to five. inhibited from doing the same thing," Mr. One other action he would take as FCC Mr. Burch was not as certain as his col- Minow said. chairman is take the lead in drafting cable leagues in stating what he would do if he In their tours as chairman, Messrs. television legislation. were chairman. The reason, he said, is that Burch and Minow had engaged in a great Mr. Minow recalled some still painful he has no answer to the dilemma that oc- deal of jawboning. memories for members of his audience by cupied much of the time of panelists at the Those sentiments, however, were not stating that, if he were FCC chairman, he convention, a dilemma that was pointed

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1 "Speak the speech, 1 pray you, as I REALTOR® pronounced it to you ... "3 REALTOR'. The term has only been in existence since 1916. It was adopted by the National Association of Real Estate Boards (now the National Association of Realtors) to use exclusively in "Suit the action to the word, the word to the identifying its members. So the term Realtor isn't even part of action, with this special observance ... "6 the English language. It's a registered collective membership mark. In the interests of accuracy, it's important to use the term Realtor correctly. You won't have any trouble because there's only one thing to remember: "I cannot tell what the dickens his name is ..."4 When you talk about people in the real estate business, make Specifically, it identifies real estate professionals who are mem- sure they're members of the National Association before you bers of the National Association of Realtors and subscribe to its call them Realtors. If they're not members, or if you're not sure strict Code of Ethics. Consequently, the term Realtor is not a of their membership status, simply say "real estate broker" or synonym for "real estate agent" or "real estate broker." "real estate agent"... even "broker" or "agent," if you prefer. We are confident this suggestion will make it easier for you to "7b have what we would have, we speak be accurate and at the same time help us protect and preserve our Realtor mark. not what we mean ... "5

Calling a person something he (or she) isn't can be very touchy as well as inaccurate. You wouldn't say a sailor was a "Leather- neck," would you? Even though both sailors and Marines are in the service, the term "Leatherneck" refers specifically to a Marine ",e.`iñan y ou or our voices, and you must differentiate. ` It's the same in real estate. That's why the National Association `Kan you, adopted the term Realtor - to give the public an easy, appro- ` priate way to identify members of the National Association of Realtors and distinguish them from non -members. flYour moilsweet vo.ces. 7

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I Name Title I I I Station Address I I I City State Zip I I I up for him by the recent court decisions. on indecency and, more recently, in over- a legal fantasy we indulge in "There is turning the FCC's pay -cable rules. "Just as a also when we talk of public trustee who a novice and beginner, I'm beginning to has a bottom line," Mr. Burch said. He wonder if we're going to have to regulate said Mr. Hyde's approach, carried to its the Circuit Court of Appeals or the logical conclusion, becomes l'aissez faire; FCC...." Mr. Minow's to some form of government On TV violence: "I don't see how oversight. "In the middle is the broad- you can ignore it when it's all everybody is caster, with a responsibility to his talking about," he said. stockholders or himself to make a profit, The senator said from his own experi- to keep his skirts clean with the FCC. I do ence running for governor of South at the rewrite not see today, or the end of Carolina in 1958, he appreciates the power of the Communications Act, any resolu- of TV to spread its message. Nearly every tion of that problem," he said. newspaper in the state opposed him then, His suggestion to the commission: Hollings he said, but he was able to buy time on face up to that issue. Make the Congress with FM and AM; legislation establishing radio and TV and is convinced that that is But he said the commission itself doesn't fines for cable systems that break FCC ca- what tipped the election his way. face up to it. ble rules; the status quo on daylight sav- Despite TV's power, however, and what he would have done As for ings time. Mr. Hollings did not say which despite his own distaste for violence and Mr. Burch said, wouldn't differently, "I measures he specifically might oppose, but sex on television, Senator Hollings said he have asked for those transcripts " -a his comment indicated he would score cor- thinks action to curb violence should when, a reference to the furor he created rectly from the broadcaster standpoint on come from broadcasters acting jointly, few days he became chairman, he after most. perhaps with an antitrust exemption from asked for transcripts of com- the networks He did make clear his support of a five - the Justice Department if necessary, but mentaries they had done following a year license renewal bill that would give a without government intervention. If that speech by President Nixon "and I - plus to an incumbent in a compara- failed, however, "maybe a useful service wouldn't have been so nice to Nick tive proceeding if he had substantially could be performed by Congress in creat- Johnson" lived up to his license commitments. Mr. ing a good atmosphere" for change in TV He was kidding, but not much. Hollings's actions were instrumental in programing. The position bears close the passage of just such a bill in the Senate resemblance to the stance taken by former in 1974 (it later died in conference com- FCC general counsel Henry Geller several Hollings promises mittee). weeks ago in testimony on TV violence On other measures, the senator was less before the House Communications Sub- a willingness specific, however. Having just taken over committee (BROADCASTING, March 7). the chairmanship of the Communications The senator made reference, too, to his to learn, listen Subcommittee this session, he said, "I subcommittee's scheduled hearings on haven't listened enough and 1 haven't broadcasting May 9 -1 I, hearings he said He gives himself passing marks learned enough ... The truth of the mat- are undertaken without any particular bill on NAB's legislative test, ter is that it is a new experience for me and or act in mind. Senator Hollings added, reaffirms stance for longer license dur entire committee." "1 think broadcasters are doing an out- His comments in large measure standing job in America.... I don't think "I think I could make a pretty good grade paralleled those he made in an interview the sky is falling." on this questionnaire," Senate Com- two weeks ago ( "Profile," March 28). He The senator echoed many of these munications Subcommittee Chairman Er- said, for example: views in his remarks Tuesday morning at nest (Fritz) Hollings (D -S.C.) announced "I don't look for any kind of a the general radio session. His support of to the delight of his NAB convention TV rewrite of the Communications Act of the five -year renewal drew enthusiastic audience last Monday. In his hand he held 1934. [With technology changing so support from the audience. "Small radio NAB's government -relations briefing rapidly] if we could agree on an act tomor- stations," Senator Hollings said, "have to paper for broadcasters to use on visits to row, it would probably be obsolete by this fill out too many forms when they should their senators and representatives. It asks time next year." Instead, he said, he plans be out spending more time on news and if the congressman will support issues for the subcommitee to take úp issues one programing." such as license renewal revision, with a bill at a time. Hearings on license renewal Not generating applause were the sena- five -year license term; a provision ex- legislation, for instance, are to be held in tor's remarks on suggestive lyrics in popu- empting the proposed consumer agency June or July, he said. lar songs played on many radio stations. from FCC license renewal proceedings; He expressed disapproval of the He compared the problem to that of TV legislation to require all radios be equipped court decision overturning an FCC ruling violence and said the best way to solve it is through industry self- restraint, rather than government action. He added though, that there could be the possibility of government action such as including in "ADVERTISERS' WTPA1 license renewal requirements a provision requiring stations to be "responsible to the community norms" if broadcasters don't DELIGHT" try to solve the problem themselves. Another broadcaster concern Senator HARRISBURG Hollings addressed was that of FCC fee re- funds. He explained that he has asked for LANCASTER 27 the reimbursements to be held up, not to YORK HARRISBURG,PA. inconvenience broadcasters, he said, but to give Congress time to make certain that the court decision calling such fees illegal, CALL: HARRINGTON -RIGHTER & PARSONS "does not bind us in every respect to all federal agencies" and he said he hopes the FOR AVAILS FCC will be able to work out "a fair fee schedule" to offset basic FCC costs.

, 1977 40 way to set communications policy. Among knocking it down. "It is the Congress ... broadcasters, "there has not been unfet- and not the courts and not the FCC that Van Deerlin sees tered enthusiasm" for the task of over- has ultimate responsibility in setting hauling the act, he said. But there is "one policy." law to prohibit thing that troubles me, and that's the ex- Mr. Van Deerlin said the current tent to which communications policy is posture of communications policy institu- sports siphoning being made by the courts and the FCC. tions in Washington gives new meaning to You seem to be caught in an increasing which broadcasters With FCC pay -cable rules out, the "instability" from battle to find what the intent of Congress have long relief in license- renewal he talks of sports protection sought was and is. And reading back I find that bills. What with new chairmen of Com- in new Communications Act -but Congress itself wasn't too damn sure" in both wants no strings on cable movies munications Subcommittees Furthermore, "I should imagine you houses of Congress, with the identity of House Communications Subcommittee would feel more secure having your repre- the next FCC chairman still clouded, with sentatives in addressing the Chairman Lionel Van Deerlin (D- Calif.), Congress" uncertainty over the future of the Office of pressing issues of communications and with the reacting to the overturning of the FCC's Telecommunications Policy "rather than the Ping Pong policy" of FCC and courts playing a "sort of pay -cable rules in the U.S. Court of Ap- the FCC making a ruling and the courts peals, said he thinks the FCC's policy was upstairs- downstairs script ... it's sort of half right. "The so- called 3 -10 rules [governing pay-cable access to movies] by my way of thinking never made any sense." Bat the ban on pay TV siphoning of live sporting events is something he thinks "we should damn well write into law." In a speech to a TV audience at the Na- THE tional Association of Broadcasters conven- tion last week, largely on the subject of the subcommittee's rewrite of the Com- munications Act of 1934, the congress- man said the struck -down FCC formula BATTLE OF for movies, barring pay -cable access to movies three to 10 years old, was dis- criminatory. "This, I think to any logical mind, had to seem arbitrary and ST. LOUIS capricious." But, said Mr. Van Deerlin, "when TM's Beautiful Music vs. The Competition. you're talking about siphoning sports events, you're talking about something very different." The key difference, as he It was a fight sees it, is that "there is no way to preserve for ratings. And the freshness of live sports events." dollars. It was a Movies on the other hand keep much of fight that pitted their value after being played once. TM- programmed Besides, he said, "there is no way" Con- KCFM against some gress would change the ban on siphoning highly- of sports events. "One would have to note touted only that there are enough jocks in Con- competition, like gress to know that that is unlikely to hap- Shulke and "half - pen." your- money- back" Mr. Van Deerlin's subcommittee will FM -100. have the opportunity to write a sports But when the siphoning ban into its Communications Act. rewrite, which the subcommittee smoke cleared and chairman defended as the best possible the numbers were in, TM's Beautiful Music won. Both in total persons 12+ and 18+ and in that vital 25 to 49 demographic. * We're happy and so is Sibley Smith of KCFM. "We're getting 75% of the buys we pitch on and we've increased our rate card 3 times in our four years with TM." Beautiful Music from TM Programming. If you're ready to win the Beautiful Music battle in your market - call. Ron Nickell at 214/634 -8511. TM TM Programming Inc. 1349 Regal Row/Dallas, Texas 75247

Van Deerlin 01N 76, St. Louis, Metro, 6 AM to 12 M, MIS.

Broadcasting Apr 4 1977 41 like waiting for the other shoe to drop," he said. Add to these factors the "runaway tech- Down the list. In the opinion of adults, especially parents, television ranks relatively low nology" and its effects on the com- as a cause of aggressive behavior among young people. In the Roper Organization's study munications law, and "those of us on for the Television Information Office, respondents were asked: "There are some children the House side have just about decided who are overly aggressive, abusive or hostile toward other people. Many causes have been that the 1934 Communications Act is not suggested for this. From observations of your own children or other children you know, equal to the task:' which of these things, if any, do you think are the main causes of some children being more Throughout the rewrite project, Mr. Van aggressive and abusive than they should be ?" Respondents were shown a list of possible Deerlin said, the main goal will be to find causes. How they ranked them is shown in this table. ways to increase the number of choices People who have children get available to consumers. "I know you Under 6 Both under 6 -16 nervous when you hear talk of looking at Total years old and over years old network operations and localism," he said. sample only 6 years old only But he pointed out that three- fourths of all TV stations are network affiliates, that 80% Not enough discipline at home !S '6 79 85 of stations use network programing, and They come from an unhappy or broken home 45 45 48 43 that independent stations are now begin- ning to use satellite communications to They have too much free time and not enough to do 43 3' 45 52 compete. "Does it increase the choice - wider horizons for the They see too much fighting the opportunity for and other kinds of violent consumer ?" he repeated. action in television He also repeated stances he took the entertainment programs 39 38 38 39 previous day before a radio audience in op- They're that way because position to both the equal -time law ( "an their parents are aggressive utter travesty ") and the fairness doctrine. and abusive 34 40 39 31 The scarcity argument, used as the ra- Not enough discipline at tionale for imposing the fairness doctrine school 32 20 32 35 on stations, no longer applies to broadcast- Some children are born that way 9 6 8 10 ing, he said, particularly in major markets. None 1 If anything, it would better apply to news- Don't know 2 2 1 papers, of which there are fewer outlets, than to broadcast stations. "I think it's Director Roy Danish. price to pay for getting their programs, time, at least on an experimental basis, A new question in the current study though not quite as many agree as in past and I hope on a permanent basis" to found that in the opinion of the public, years :' remove the fairness doctrine, he said. television falls far short of being the kind Specifically, the number of people who In the end, Mr. Van Deerlin said, there of violence creator its detractors claim it is felt there should be no commercials in is no way to have a new communications ( "Closed Circuit," March 28). children's programs remained about the law "unless you, the broadcast industry, Asked to rate seven possible causes of same as two years ago -26% now vs. 27% feel that we are being fair to you." If the aggressiveness in children, based on expe- then. And the number who thought hav- broadcaster in the congressman's home rience with their own or other children, re- ing such commercials is all right remained district does not like the bill, he said, spondents rated TV a relatively weak unchanged at 63 %. But among the 26% chances are the average congressman will fourth. And those with both young and who were against, more than half -54% not vote for it. His last word to his broad- older children ranked it fifth. versus 35% two years ago-favored cast audience: "Keep up with us, work While 39% of the panel thought the eliminating commercials even if it meant with us." main cause of aggressive or abusive reducing the number of children's pro- behavior among children was "seeing too grams "considerably." It was the first time much fighting and other kinds of violent more than half of the anticommercial action in television entertainment pro- group had gone that far. At the same time, Roper study finds grams," 79% thought it was "not enough the number who would keep the commer- discipline at home," 45% thought "they cials in order to avoid reducing the num- a little lost ground come from an unhappy or broken home," ber of programs declined from 54% two and 43% thought "too much free time and years ago to 38% in the current study. doesn't keep TV not enough to do" (for details, see table). As for the concept that "having com- The current study, conducted in Nov- mercials on TV is a fair price to pay for from dominating ember and December 1976, showed TV being able to watch it," roughly three - had lost some ground since the study two fourths (74 %) of the people agreed, but Medium again earns highest marks years earlier. There was a decline in senti- this was a come -down from 84% two years for believability, as news source ment for less government control over ago. Those who disagreed meanwhile rose and influence in elections; current programing, a growing determination to 20% from 12 %. report finds public doesn't agree among the minority who oppose commer- Opposition to government control of with detractors' violence claims; cials in children's programs and some ero- programing, which peaked in the wake Of however, there is a slight decline sion in acceptance of the concept of com- the Watergate scandals, seemed to in opposition to government control mercial TV generally. As Burns W. Roper, diminish slightly in the latest study. Those chairman of the Roper Organization, put it taking the position that government Television has slipped a bit in public in the report: should have less control remained the esteem, but it remains by long odds the "1. The American public continues to largest group, 36% of the total, but this most believable medium, the highest endorse the commercially sponsored was down from 41% in 1974. rated institution in terms of performance, system of broadcasting, but a little less Those feeling that government should the dominant source of news and a grow- widely than in past years. exercise more control over what programs ing influence in state and local as well as "2. While criticism exists, the critics are on TV rose, meanwhile, to 24% from national elections. are in the minority- although the 15 %, while those believing the present These conclusions emerged from the minority appears to be increasing some- amount of control is about right totaled 10th national public opinion poll con- what. 34 %, down from 36% in 1974. Since the ducted by the Roper Organization for the "3. Even though the minority criticism question was first asked in 1963, TIO Television Information Office, released at is sizable, most of the critics agree with noted, the group that would like more gov- the NAB convention last week by TIO others that having commercials is a fair ernment control has increased by 50%

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FILM IS GOOD NEWS. women as more liberated than they really how many hours do you personally spend are (46 %) and that they are portrayed real- watching TV ?" For the total sample, the istically (44%). median time was 2. hours 53 minutes - Half the respondents felt that TV three minutes more than in 1972, and 36 devotes "about the right amount" of time minutes more than 15 years ago. Among to having people express their opinions on the college -educated the median was 2 the air, a gain of five percentage points hours 24 minutes, up 12 minutes from since 1974. About a third (32 %) felt too 1972 and also 36 more than in 1961, and little time is devoted to opinion (down among the upper economic levels the me- from 39 %), while 11% thought too much dian was 2 hours 40 minutes, up 11 time is (up from 8 %). minutes from 1972 and 38 minutes from In a follow -up to a special study in July 1961. 1975, the respondents were asked whether Roper uses identically worded questions they thought children's TV programs have from survey to survey. In the latest study, improved over "the past two or three some 2,000 personal interviews were con- years." The answers were about the same ducted during November -December 1976. Danish as in the earlier survey: In both, 29% saw Respondents were selected scientifically to while the number wanting less control has improvement. In the latest, 21% saw some represent a nationwide cross -section of increased by 33 %. deterioration (as compared with 19% in U.S. adults aged 18 and over. As in every Roper /TIO study since the first study), 27% found little change A booklet presenting the questions and 1963, a majority of respondents said they (vs. 25%) and 24% said they didn't know data will be offered in May by the TIO, 745 get most of their news from television (vs. 28 %). Fifth Avenue, New York 10022, at 50 (64% vs. 65% in 1974), with newspapers The respondents showed little aware- cents a copy. placing second (49% vs. 47% in 1974), ness that noncommercial time in radio third (19% vs. 21 %) and magazines children's weekend programing had been fourth (7% vs. 4 %). The percentages total cut from 16 minutes an hour in 1972 to 91/2 more than 100 because multiple answers minutes an hour in 1976. That's a 41% NAB's three main were accepted, but an analysis showed that reduction, but 25% of the respondents TV alone was mentioned by 36% as com- thought there's "a lot more time" devoted lobbying efforts pared with 21% who mentioned news- to commercials and announcements now papers only. than "three or four years ago "; 11% for this Congress Television also retained its position as thought there's "a little more time now" the most believable medium, named as and 18% thought it's "about the same Cable forfeiture legislation, such by 51% of the respondents (same as amount," while 2% thought it's "a little consumer -agency bill and in 1974) while newspapers were second less time now," 1% said "a lot less time pay -TV resolution top list of with 22% (up from 20 %), radio was third now;' and 43% said they didn't know priorities for government affairs with 7% (8% in 1974) and magazines enough to make a judgment. fourth with 9% (8% in 1974). Whatever their views, people seem to be Cable forfeiture, the proposed agency for The respondents also clearly felt TV is watching more and more each year. They consumer advocacy and pay television are doing a better job than other specified in- were asked: "On an average day, about the legislative items the National Associa- stitutions: 70% rated TV's performance of tion of Broadcasters thinks will receive the its job as "excellent" or "good," to 66% most prompt attention in the new Con- for churches, 65% for the police, 59% for gress and on which it is placing its own newspapers, 47% for the schools and 41% lobbying emphasis on Capitol Hill. for local government. Donald Zeifang, NAB senior vice presi- TV, already in the forefront as a source dent for government relations, in a pitch of information about presidential election for support on Capitol Hill from the TV candidates, extended its lead in that area broadcasters at a Monday NAB TV ses- and moved up front as a source of infor- sion,listed NAB's positions on these items mation about statewide candidates and (Roy Elson, vice president for government those in local elections. relations, made a similar plea at Monday's On the national level, when people were radio session): asked from what source they became best Forfeiture legislation. This bill, which acquainted with the presidential and vice would give the FCC authority to fine cable presidential candidates, 75% said TV (up systems for FCC rule violations, died last from 66% in 1972), 20% said newspapers session after passing the Senate, and the (down from 26 %), 4% said radio (6 %), 3% House Communications Subcommittee is said other people (5 %), 5% said magazines considering now whether to take it up (5 %) and 1% gave other sources (2 %). Tip's tips. Speaker of the House apart from the Communications Act - (Again, multiple answers pushed the Thomas P. O'Neill (D- Mass.) chided TV rewrite this year. NAB wants it passed as a totals over 100.) broadcasters in a Tuesday NAB means of cracking down on cable Asked about candidates in statewide luncheon for playing up Congress's scofflaws. elections, the results were 53% for TV (up blemishes in news coverage, but on the Agency for Consumer Advocacy. from 48% in 1974), 35% for newspapers other hand gave TV and radio partial With the support of President Jimmy (33 %), 5% radio (6%), 6% other people credit for bringing President Carter the Carter, legislation to create this new agen- (6 %), 1% magazines (1 %) and 3% other highest popularity rating ever for a cy is considered certain to make it to the sources (3 %). President ( "This man seems to have the floors of both houses this year. The pro- In local elections newspapers were still charm and charisma of a Jack Ken- posed agency would represent consumer ahead with 44% (up from 41% in 1974), nedy;' he said). He said the American interests in proceedings before agencies TV was second with 34% (up from 30 %), people lack confidence in their institu- such as the FCC, and NAB wants an ex- radio had 7% (8% in 1974), other people tions at the moment, and asked TV's emption in the bill to keep the agency out 12% (14 %), magazines 2% (1 %) and other help to turn that around. Mr. O'Neill was of FCC license renewal proceedings. The sources 6% (5 %). accompanied by his chief counsel, renewal process is already open to virtually A new question in the current study Charles Ferris, said to be President everyone, the association argues. found opinion divided almost equally be- Carter's choice for FCC chairman or Pay TV. NAB seeks as many endorse- tween the belief that TV programs portray commissioner. ments as it can muster for a resolution by

Broadcasting Apr 4 1977 4_4 Representative Charles Thone (R -Neb.) AM's to represent 51.7% of the total radio apposing siphoning of sports and movies audience in 1985, and FM revenues will from over -the -air TV by pay cable. The account for more than 42% of all radio measure would have no legislative force, revenues. FM quadraphonics will be in but is intended instead to put as many general use and AM stations will counter members of Congress as possible on with stereo, possibly as early as 1980. Both record supporting "free" TV. AM and FM will move to fully automated Messrs. Zeifang and Elson urged deleg- transmission. Cable could "dramatically ates to visit their congressional representa- alter the present competitive balance in tives and lobby for broadcast interests dur- radio markets," but its impact depends on ing the convention; "de- briefing" forms too many unknowns to be predictable. were handed out for broadcasters to relate Radio deregulation will continue, the their Hill encounters. license period will be extended - probably to five years from the present three and probably before 1985 -and though the ban on cigarette advertising will not be lifted, no new advertising bans are ex- Krelstein rails pected. Advertisers may, however, have to be more careful about the language in against suffocation their commercials. by government Satellite networking will be available and affordable, but no major new tech- DSA winner recites his 43 years Krelstein nological improvements in signal process- of frustration with an ever -growing sors and closest friends, Ben Franklin, ing are expected within the next decade, load of regulation that should have James Madison and John Adams did not meaning stations won't be required to been checked by First Amendment single them out for special attention in the make major capital investments in innova- Constitution of the United States. But tive equipment. Citizen -band radio and Harold R. Krelstein, chairman of Plough they did us. auto tape players aren't expected to affect Broadcasting, Memphis, opened last "They did not single out broadcasting," in -car listening very much. week's convention of the National said Mr. Krelstein, "because we hadn't There will be continuing pressure to Association of Broadcasters wth a theme been invented yet, but they clearly had us increase the number of radio stations. that was to be heard again and again: in mind." Some of the remaining clear channels may Broadcasters want the full protection of be opened up by 1985, but there will be no the First Amendment and emancipation relaxation of AM signal overlap standards from excessive regulation. or any reduction in AM channel spacing by Mr. Krelstein appeared as the winner of For radio, there that time. An expansion of the upper limit this year's NAB Distinguished Service of the AM band by 200 khz is possible by Award and as a feisty advocate of less gov- will be an even 1985, as is a reduction of FM channel ernment control. spacing. In his 43 years in broadcasting, said Mr. brighter tomorrow Owners of AM -FM broadcast com- Krelstein, "I have scrambled to get the binations within the same market probably order, struggled to comply with the latest Prediction of 53.2 billion won't have to divest either, but AM -FM turgid and incomprehensible directives revenues by '85 forecast operations will probably have to be split if from the FCC, tried to keep costs down to in Future of Radio study the stations are sold. There'll be increasing a reasonable 25% over what they were the that also makes upbeat pressure on AM -FM operations to reduce year before and tried to stay out of trouble reports on FM, deregulation program duplication but the news func- because I might have tangled with the and automation; other speakers tions of those stations won't have to be minimum wage -hour law, the political add thoughts that make outlook separated. broadcasting law, the equal opportunity for medium even more exciting Specific percentage quotas for hiring law, a Federal Trade Commission directive women and minorities won't be imposed, or some other insanity supplied by the fed- What will radio be like in 1985? and stations won't be required to give ad- eral government in triplicate. But most of Some glimpses were offered at the NAB ditional access time to politicians or all, tried to keep my head above the use- convention last week by John Dimling, special- interest groups. There will be some less tons of paperwork which now, and the association's research vice president, regulation of future cable carriage of radio rightfully so, are beginning to drown the in a preview of results of NAB's $30,000 signals in recognition of the potential for very bureaucracy which created this paper Future of Radio study. More details on the harm in unlimited importation of distant monster." findings ire contained in the April issue of signals. Because of its licensing power, said Mr. Radioactive, to be distributed shortly to The average American aged 12 or Krelstein, "some arm of government is al- NAB radio members. Among the high- older will be spending 3 hours 15 minutes ways trying to coerce, intimidate or sweet lights: per day with radio in 1985. talk us into doing something they want us Radio revenues will be up 85% over In a convention follow -up session with to do. They have sung us the siren song of 1975's, reaching $3.2 billion. Radio ex- Ted Landphair of WMAL(AM) Washington all governments: Let us handle it. Just do penses will represent about 91% of asking the questions, five radio specialists what we say. After all, we know what is revenues but will have grown at a some- added some of their own views. Some of good for you." what slower pace, aggregating 79%, so that these differed from the study's. The regulation proliferates, said Mr. profit margins will be up. Revenues per Harry M. (Chip) Shooshan, counsel and Krelstein, despite the restraints that the station will continue to grow in markets of staff director of the House Subcommittee First Amendment was intended to im- every size, with states and geographical on Communications, suggested, for in- pose. "We broadcasters are the chosen regions producing essentially the same stance, that perhaps a five -year station people," said the chairman of Plough proportions of total revenues in 1985 that license term wouldn't be long enough and Broadcasting, a subsidiary of Plough Inc., they do today, though the South Atlantic that the term, in the upcoming rewrite of the proprietary drug firm. "With all region stands to gain most because the the Communications Act, might be made respect to car dealers and cereal and soap largest population gains are expected "substantially" longer. makers and even pharmaceutical manufac- there. FCC Commissioner Joseph Fogarty turers, all of whom are our dearest spon- The FM audience will edge ahead of went even further, saying he'd favor

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Sony* is a registered trade mark of Sony Corporation of America. Shooshan Fogarty Chismark Gross David licenses "in perpetuity " -if it could be forum for some farewell remarks from But he also suggested that broadcasters assured that broadcasters would "live up William B. Ray, chief of the commission's could relax: "I don't think there will be a to your responsibility." Mr. Fogarty also Complaints and Compliance Division, new one this year or in the next five." said he wasn't sure how much more who will reach the mandatory retirement Chairman Wiley touched on a theme he deregulation there will or should be, but age of 70 before the next NAB conven- sounded in his luncheon speech the day that he'd favor loosening up some of the tion. He directed some critical remarks before (see page 33) in stating that, during paperwork wherever feasible. toward commission policies -and, by im- the review of the Communications Act, Mr. Fogarty also said that in his view no plication, a suggestion of representative questions will be raised as to whether "we financial burden should be placed on licen- Lionel Van Deerlin (D- Calif.) -and some need a locally based system." Broad- sees to furnish copies of their public complimentary ones toward Chairman casters, he added, should "take stock ", records to public- interest or other groups. Wiley. determine what their role is, how they feel Al Chismark of Meredith's wTvH(TV) The proposed rewrite of the Com- about "localism." "I believe in it," he ad- Syracuse, N.Y., estimated that an FCC munications Act as well as Representative ded, "I hope you do, too." He contends rulemaking on AM stereo may be initiated Van Deerlin's suggestion that a portion of that local service is broadcaster's best in about 18 months, and that a notice of the UHF spectrum be reassigned for radio defense against seeing the present system inquiry and rulemaking on quad FM may use was on the mind of one broadcaster made obsolete by new technologies. come this summer. He also ventured that who asked a question about them. Mr. Ray's compliment for Mr. Wiley - CB radio may destroy itself with its own Paul Putney, deputy chief of the Broad- issued after Mr. Ray noted that there clutter. cast Bureau, said the addition of channels wasn't anything the chairman could do for Horace W. Gross of the Washington to large cities seems "unlikely." But him now -was in connection with the consulting firm of Frazier, Gross & Clay, Wallace Johnson, chief of the Broadcast commission's attitude toward broadcasters which conducted the Future of Radio Bureau, noted that the commission, in pre- who violate fraudulent billing and similar study for NAB, suggested that radio sta- paring for the World Administrative Radio rules. tions would remain a good investment be- Conference to be held in 1979, is review- The commission under Chairman cause the study indicated they would be ing the needs for various areas of the Wiley, he noted, has engaged in regula- more profitable - "not greatly, but some - spectrum. And, he noted, there are pro- tion-or deregulation -" on unimportant what"-in the next 10 years. posals -which "have not been dis- things." But the commission has been Miles David, president of the Radio Ad- carded" -for expanding AM service and "deadly" on matters involving basic vertising Bureau, took exception to the carving FM channels out of UHF character qualifications, such as fraudulent study's forecast of an 85% increase in spectrum space. billing or misrepresentations to the com- radio revenues by 1985. "I think we can do At that point Mr. Ray jumped in, noting mission. "The commissioners;' Mr. Ray a lot better," he said. Growth during the that he was at his "last convention," a fact added, "don't think those people belong past 10 years has been better than 8% an- that, he suggested would permit him to in broadcasting." Summing up, he said, nually, he said, and if this is maintained express himself with somewhat more can- "It's laissez faire on the one side, tough the increase will total 118% to 130% by dor he might otherwise have. Speaking as as hell on the other." And the audience ap- 1985. "Why not set a goal of overaging at a former broadcaster -he had headed plauded. least 10% a year ?" he asked. "At that rate NBC news in Chicago before buying by 1985 radio will have grown not 85% but KASIAM) Ames, Iowa, which he operated 159 %. It's achievable. It can be done." 1959 -61 -"I think the commission for Years has been issuing too many licenses." CRTC is looking into The purpose is diversity, "but there comes pro- Little radio guys a time when competition becomes im- separatist charges possible" against Radio Canada advised to think As for the proposed rewrite of thé Com- munications Act, Mr. Ray said broad- The Canadian Radio -Television and big in localism casters should hope the present act is re- Telecommunications Commission, at the tained. "Any new one will be harder on request of Canadian Prime Minister Pierre Wiley tells small- market session broadcasters," he said, "more regulatory." Elliot Trudeau, is investigating charges that such service is defense against inroads of new technologies; FCC's Ray offers a mixed bag of assurances, misgivings, compliments

The small market radio program at the Na- tional Association of Broadcasters conven- tion last week provided FCC Chairman Richard E. Wiley with a second forum for another bit of farewell advise to broad- casters regarding localism: It's in their best interests. Small Market Radio Committee -FCC Q and A. L to r: Richard J. Shiben, chief, More than that, the program- during Renewal and Transfer Division; Martin I. Levy, chief, Broadcast Facilities Division; William which commission officials fielded ques- B. Ray, chief, Complaints and Compliance Division; Paul W. Putney, deputy chief, Broad- tions from the audience -also provided a cast Bureau; Wallace E. Johnson, chief, Broadcast Bureau, and Chairman Richard E. Wiley.

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These advanced greater than 2% overshoot. design techniques offer higher Thus, a 2 to 6 dB increase in stereo separation, and loudness can be achieved while increased loudness with no maintaining excellent transient degradation of audio quality. response, high stereo HARRIS DSM affords the ultimate in separation, low crosstalk and COMMUNICATIONS AND INFORMATION HANDLING stereo and SCA performance, low intermodulation distortion. that members of the Canadian Broadcast- velop from the programing percentages make sure their engineering systems are ing System show bias in favor of indepen- written on the form. If it looks like a within the rules. dence for Quebec. The commission ex- licensee isn't able to carry through with The panelists also spent time explaining pects to have a report completed by July 1. his commlttment at any time during the the filing requirements regarding station The prime minister reportedly has said license period, Mr. Bauman urged, an ownership, with one broadcaster citing the that Quebec nationalists have quietly amendment to the renewal form should be difficulty of tracking down required infor- taken over Radio Canada, the French- filed. mation from closed -mouthed directors. language service of CBC, and are In an NAB radio -renewal workshop The answer, in effect, was to keep trying. systematically distorting news and public sheet distributed at the session, it was ex- affairs programs to favor the separatist plained that the "FCC defines 'substan- government of Quebec Premier Rene tially' [different] as meaning a 15% The gap between Levesque. decrease in any one [programing] category A.W. Johnson, president of CBC, re- or a 20% decrease over -all." broadcasters and portedly said he was "surprised and dis- One specific problem with the form mayed by the intensity of the ruling cited by both the FCC representative and citizen groups Liberal Party's attacks. We have never the broadcasters in the audience involved engaged people on the basis of a political question 19 which asks the renewal appli- is narrowing blood test, and we are not going to start cant to state how much political advertis- now," he said. ing he or she plans to accept. The over- Representatives of both factions ven CBC is financed by the government sight: a line was left out of the form, with- their feelings at NAB convention; ($467 million has been allotted for its out which, according to Mr. Bauman, any agree there are still differences, operation in the coming fiscal year) but it answer becomes meaningless. The NAB but that both sides have become operates independently in programing. explanation sheet sought to clarify the more understanding, less acrimonior matter, saying that the FCC permits "four minutes excess of normal commercial It may be too early to say that the days of limit during 10% total operating hours dur- confrontation between broadcasters and FCC's short form ing 45 and 60 day pre -election periods for citizen groups that are dissatisfied with the political advertising." broadcast service they receive are over. But for radio renewal Another problem involved broadcasters' a workshop at the National Association of fears of burdensome research and paper- Broadcasters convention indicated that sometimes catches work from question 18 for those who must civility is beginning to replace suspicion, broadcasters short compare commercial practices between as both sides gain experience in negotiat- license periods. Mr. Bauman said that he ing with the other. Opportunity to clear up confusion believed "composite week" comparisons The workshop on a "Look at Televi- provided at NAB session; burden would suffice but added that he would sion /Community Group Negotiations," of paperwork is apparent in issues check it out. NAB's Mr. Krasnow said he was held on Tuesday. And James posed to commission's Bauman planned to write the FCC the following day Lynaugh, vice president and general man- asking for a public clarification. (Mr. Bau- ager of wTOP -TV Washington, and Kathy "The key to this whole thing is periodic man explained that the session was also Bonk, National Organization for Women, review.... If you wait until the last minute for the benefit of the FCC, to let the com- held forth on how well they had resolved to file this thing, you can be in a lot of mission know broadcaster complaints to differences. So did Jack Harris, president trouble." be considered in possible form revisions.) of KPRC -AM -TV Houston and a member of The "thing" Jeff Bauman, FCC As for the equal- employment -oppor- the board of the Association of Maximum renewals branch chief, was referring to is tunity sections fof the form, Mr. Bauman Service Telecasters, and Pluria Marshall, the commission's short radio -renewal explained that the commission, from chairman of the National Black Media form issued last year for commercial AM's those licensees not exempt from filing, Coalition. and FM's. Mr. Bauman, along with Wash- especially wants documentation of recruit- Another workshop; dealing with ington communications attorney Robert ing attempts. negotiations between radio stations and Coll, of McKenna, Wilkinson and Kittner, Mr. Coll took his turn earlier and, in ex- citizen groups, however, indicated not only ran down the form fpr confused renewal plaining part three on engineering, said that some of the rough edges on those re- applicants at the second of two such simi- he's been surprised just how many appli- lations remain but that race is not neces- lar sessions at the convention last week. cants fail to adjust their equipment and sarily an index to how a group will get Erwin Krasnow, NAB general counsel, describe their operation which is actually along with a broadcaster. To Alvin O. served as moderator. improper. Chambliss, a black attorney for the North Mr. Bauman's point was brought out Fortunately the commission generally Mississippi Rural Legal Services, in Ox- when the discussion turned to "promise - takes "remedial rather than punitive ac- ford, Miss., Herman A. Gilliam Jr., a black versus- performance" charges that can de- tion", he said, but warned broadcasters to man who is president and general manager of WLOK(AM) Memphis, Tenn., is, first, a broadcaster, Mr. Chambliss has been engaged in dis- cussion about a programing matter with Mr. Gilliam -some citizen groups are determined to have a weekly 90- minute People United to Save Humanity program returned to the station's schedule, while wLOK is proposing a 45- minute program. Mr. Chambliss noted that an agreement on various matters had been reached, but said, "Even with the best agreement, there's a hassle. So if the problem cannot be resolved, we're going back to the FCC." Howard Robertson, an owner of the sta- tion who is also black and who participated in the workshop, expressed confidence Filling out the Short Form. L to r: Robert Coll, McKenna, Wilkinson & Kittner; Jeff that the problem could be resolved. Bauman. FCC. and Erwin Krasnow, NAB. Indeed, compared to the television ses-

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MW -50A, fifty kilowatt transmitter and he forecast changes in their approach. "You will see fewer petitions to deny," he said. Instead, groups will be conferring with stations several times a year to check up on their activities. But he also suggested that groups should not be regarded as having gone A Look at Television /Community Group Negotiations. L to r: James Lynaugh, wrop- soft. "We will go for agreements with ev- ry Washington; Kathy Bonk, National Organization for Women; Lionel Monagas, chief, In- ery station in the market," he said. "But dustry Equal Employment Opportunity Unit, FCC, moderator; Jack Harris, KPRC -ry Houston; with hardheads that are not going to deal, Plurìa Marshall, National Black Media Coalition, and Nolan Bowie, Citizens Communica- they'll be sent to the man." tions Center. For all the talk about understanding be- tween groups and stations, Nolan A. sion's workshop, the one involving radio women and community groups" to look Bowie, an attorney with the Citizens Com- seemed to be a kind of throwback. Not after their own needs. munications Center who appeared at both also labeled the only did Mr. Chambliss relate the prob- She dealing with wror- workshops, probably had a meaningful lems with WLOK and the previous owner, Tv "a positive experience," and said: message for all concerned when, in dis- Starr Broadcasting Group Inc. -Mr. "Broadcasters can learn from community cussing the negotiations process, he said it groups, Chambliss had filed a petiton to deny and groups can learn from broad- is similar to a poker game: Starr's renewal application -but Lawrence casters." "It involves a certain amount of chance. and G. Stamps, chairman of the executive Mr. Harris Mr. Marshall also in- There is a point which the players cannot committee of the Lynchburg, Va., chapter dicated that their relationship was not al- go beyond and thus must drop out. There of the National Association for the Ad- ways as comfortable as it seemed last must be an honest appreciation of the cost vancement of Colored People, told a tale week. Mr. Harris said that in most in- involved (i.e., cost of settlement vs. cost stances in which stations have of dealings with the Washington Star's begun of litigating a petition to deny). There is a WLVA -AM -TV Lynchburg that reflected dialogues with groups in Houston, they certain amount of bluffing, acting and at- suspicion and hostility on both sides. began with "suspicion and perhaps tempts to manipulate the odds in one's "We laid out demands, not requests," hostility on both sides. It requires patience favor. Moreover, everyone tries to play and a desire the Mr. Stamps said at one point. "The com- for understanding on part with a poker face" munity was not being served ... We con- of both parties before this attitude can be tinually keep the heat on them." dissolved into a mutual effort for reason- That kind of talk seemed reflective of able accommodation." the dark side of the moon of the negotia- Now, Mr. Harris said, KPRC -TV seeks to Monagas reminds that tions known to wroP -Tv and NOW, and to benefit from "the expertise" of citizen broadcasters must make KPRC -TV and Mr. Marshall. Not that the groups. "Where their suggestions or de- present state of affairs was easily arrived mands have run counter to our judg- an affirmative effort at. ment," he said, "we have explained our in minority hiring Mr. Lynaugh recalled the uneasiness he reasoning, but our judgment has pre- felt when he received telephone calls from vailed. We have cooperated, but we have Finding qualified applicants is NOW regarding WTOP-TV's plans to make not been railroaded or blackmailed." not an impossibility, but it does changes in a woman -oriented program, For his part, Mr. Marshall indicated that require a management commitment, Everywoman, that was not doing well in at least some groups are becoming more he tells NAB convention session the ratings. "We perceived their message sophisticated in their dealings with sta- as indignation and as a threat to us if we tions, better informed and more institu- Broadcasters' complaints that they can't persisted with this change," he said. And a tionalized. The changes, he suggests, are find qualified minority applicants for job number of questions went through his for the better, so far as the stations as well openings is a "cop- out," Lionel Monagas, mind; "Is this a group that is out to prove a as the groups are concerned. chief of the FCC's industry equal employ- point or are they going to be receptive to In 1968 and 1969, he recalled, black ment opportunity unit told an NAB con- ideas and information ... I wonder if they groups would confront station manage- vention TV workshop on Tuesday. The have met with other stations, or are we ment with statements like, " 'This is what problem is not where to find them, he going to be their test case? ... Shall we sit you're going to do, Whitey.' But those days said, but how committed station manage- in a circle, or at a table? .." are gone." Now, he said, groups discuss ment is to look for them. The fears, apparently, were groundless. problems, and if they have done their If stations are willing to seek out A meeting promised NOW was held, and homework, they will be heard. If not, minority job candidates they can, he said, the outcome was "understanding and they'll be "summarily dismissed." mentioning Howard University's referral cautious trust on both sides." Furthermore,he said, groups are becom- service and the NAB Employment Not only that, but Ms. Bonk persuaded ing permanent fixtures in communities, Clearinghouse, both in Washington, Mr. Lynaugh to hold another meeting to discuss wroP -TV's minority and female employment. That led to a request for modifications of the station's affirmative action program and a full workforce analy- sis. The request for an analysis disturbed the station, Mr. Lynaugh said. "Why do more than the law required ?" But we decided to see if something could be learned. Something was learned, he said: "First, that analysis was helpful and not a burden; second, that the NOW requests were reasonable and constructive." A Look at Radio /Community Group Negotiations. L to r: Nolan Bowie, Citizens Com- Ms. Bonk was as friendly to WTOP -TV as munications Center; Ernest Fears, Washington Star Group Stations; Patricia Russell, Mr. Lynaugh was to NOW. Not only has deputy chief, Industry Equal Employment Opportunity Unit, FCC; Lawrence G. Stamps, NOW developed good relations with the Lynchburg, Va., chapter of National Association for the Advancement of Colored People; station, she said, "But they don't need us Howard Robertson, wLOKCAM) Memphis, and Alvin Chambliss, North Mississippi Rural Legal any more. They have their own in -house Services.

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The crews' assignment: give us a portrait of these American A new, unique television families. Show us their problems, series. Six hour-long programs their frustrations, their hopes and that tell viewers something about their disappointments. themselves. About their families. The result is something About families they know. different in television. The first Six American Families 50 minutes of each program is a premieres the week of April 4th. living portrait of each family, Nationally on the PBS stations warts and all. There are no actors, and on the five Group W stations. no scripts, no scenarios. The fam- The GroupW camera crews ily goes about its life openly, hon- lived in the homes of six very estly, sharing its most personal different families scattered experiences. around the country. With an Iowa Then, in the final ten min- farm family and the family of a utes they learn something about

black New York City cop. A Polish - themselves. This segment of the American blue -collar household in program focuses on the family Chicago and an affluent- though- after they've seen themselves on broken one in a San Francisco videotape for the first time. suburb. An Albuquerque scientist We see them reliving their lives and his family and a poor, 25- as initially caught by the camera. member family in rural Georgia. And they react, sometimes with Families can dó. milli surprise, sometimes with shock. Six American Families gives viewers a picture in micro- cosm of the family at the begin- ning of our nation's third century. The series will also give them a SIX AMERICAN better insight and understanding FAMILIES of the problems and conflicts, the decisions and dreams of the most WATCH FOR IT ON THESE DATES: important family they know. Week of April 4: Their own. The Pasciaks of Chicago Week of April 11: GROUP The Greenbergs of California Week of April 18: The Kennedys of A lbuquerque Week of April 25: WESTINGHOUSE BROADCASTING COMPANY The Georges of New York City Week of May 2: The Stephenses of Iowa Six American Families was produced by Group W in association with Week of May 9: the United Church of Christ and the The Burks of Georgia l: nited Methodist Church. The PBS telecasts have been made possible by a (CHECK YOUR LOCAL LISTINGS grant from The Travelers Insurance Companies. FOR STATION, DAY AND TIME.) "Unions are like crime statistics, imper- sonal and meaningless, until you become a statistic." The members of the panel were Marshall Berman, labor counsel with the Washington law firm of Dow, Lohnes & Albertson; James Wesley Jr. of Cox Broad- casting, and Abiah Church of Storer Broadcasting. Mr. Berman led off the panel with a two - part presentation on "avoiding unions and winning a National Labor Relations Board election." The first part of his speech concentrated on how broadcasters can keep unions out of their stations. Basically, Mr. Berman's comments came down to: "make it a lot better place to work" He suggested, for What You Don't Know About EEO Can Hurt You. (I -r) Lionel Monagas FCC chief of in- pay as a dustry EEO unit; moderator, Erwin Krasnow, NAB general counsel, and Arthur Goodkind, instance, that employers high sal- from Washington law firm of Koteen & Burt. ary to their personnel as they can. "Book or better," Mr. Berman said was what non- union stations should be paying. Clark College in Atlanta, and job-skills Beyond salary guidelines, Mr. Berman banks across the country. "But ask your- suggested three "preventative" methods selves," he said, "how committed are Good management for discouraging union activity. Mr. Ber- you ?" best prevention man said every business should have a Mr. Monagas was the main distributor "valid no- solicitation rule. The 'flipper- of information at the workshop, moder- for unionization ware parties will have to go" By that, Mr. ated by Erwin Krasnow, NAB general Berman said he meant that companies counsel, in which the other panelist, NAB panel says happy employes with lax rules on activities not directly re- Arthur Goodkind of the Washington law won't want to organize and lated to business being carried on during firm of Koteen & Burt, assisted the au- it's worth the price in wages the business day open themselves up to dience in asking "nitty- gritty" questions employes using company time to carry on about the FCC's EEO filing requirements. A Wednesday NAB radio workshop, organizing activities. Reaching the FCC's "zone of reason- "Unions -Your Future Partner," turned Mr. Berman also suggested that man- ableness" or 25% -50% of parity in out to be a how -to course for management agers make certain that the key people in minority hiring requirements is based on for avoiding the unionizing of radio sta- their organizations "meet the legal defini- minorities as a whole group rather than tions. tion of supervisors:' That is, that super- the different groupings of minorities in a NAB's Ron Irion, who moderated the visory personnel be given enough respon- community, Mr. Monagas said in answer session, set the tone of the workshop in sibility that they cannot become members to a query from Mr. Goodkind. Women, his opening remarks. Unions, Mr. Irion of unions themselves. however, are a separate category from said to the assembled station managers Finally, Mr. Berman said managers minorities, he said, adding there are more and owners, "restrict your decision -mak- should see that the various departments of women in the work force than minorities. ing." Commenting on the relatively small their stations are not delineated in such a Concern about the commission's turn -out for the session, Mr. Irion said, way that the employes are divided into recruitment requirements was expressed in a number of questions to Mr. Monagas. Stations should use every possible means available to inform minorities and women of job vacancies at the station, he advised, suggesting women's groups and minority - read newspapers. No matter what the situation is at the station with a job vacan- cy, some type of outreach is required before filling the vacancy, he said. If a job opens today and a qualified minority appli- cant walks in tomorrow, that person can- not be hired on the spot, he said. Other ap- plicants must have an opportunity to get that job. Executive recruiters may be used, he said, but the station must be sure that the recruiter has an adequate EEO policy. Pro- motion from within is fine, he said, but when creating a new job, some type of out- reach must be made. Mr. Monagas said that the FCC's EEO requirements are made to protect the broadcaster from possible Equal Employ- EEO Reporting. Panelists at a radio workshop on the FCC's new EEO reporting pro- ment Opportunity Commission confronta- cedures were (I -r): Frank Mullin of the Washington law firm, Mullin, Connor & Rhyne, and tions. In fact, he said, EEOC rules are Glenn Wolfe of the FCC. Moderator of the panel was Richard Wyckoff of the NAB's legal stricter than the FCC's. He suggested that department. Mr. Wolfe, who oversees licensee EEO filings, told the Monday morning if stations followed state EEO rules, they audience the commission expects an "honest effort" to comply with its employment would "more than amply" meet FCC guidelines. "There's no big failing in not meeting the established percentages;' Mr. Wolfe specifications. said.

Broadcasting Apr 4 1977 58 that station general managers list "person- nel problems" fourth in a ranking of their work - related problems. "A search firm can save you time and money," he said. Another panelist, on the inside of broadcast hiring, Eleanor Brown of WMAL- Tv Washington, said of executive search firms, "there are good ones and bad ones" But she also said she uses them (she recently paid a search firm $4,000 for a female CPA) and admitted "it costs money and its costs time to find good peo- ple."

lt need not cost an arm and a leg to promote, say

Unions -Your Future Partner? L to r: Ron Irion, NAB; Abiah Church, Storer Broadcast- BPA panelists ing; James Wesley, Cox Broadcasting, and Marshall Berman, Dow, Lohnes & Albertson. NAB session gets rundown of some "appropriate bargaining units." Unions, stressed that they extensively research ex- of the more successful campaigns; he said, would be discouraged by compan- ecutive candidates and firms and there are also warnings against ies that do not have fixed and rigid depart- ultimately will save a company the mini- old ideas, over -use and clutter ments that have little to do with each mum 20% -of- first -year -salary fees that other. they typically charge. Mr. Youngs said that Although admitting earlier that it takes As for winning an NLRB election, Mr. "90% of the time a wrong candidate is money to make money, Broadcast Promo- Berman said management should do all it chosen is because the firm hasn't checked tion Association President Lynne Grasz can to show employes the disadvantages of the person thoroughly." of KMOX -TV St. Louis billed her session: unionizing. That does not, he said, extend Ms. Barish, who specializes in broadcast "How to promote your station for prac- to firing employes for organizing activities, journalists, noted that air talent is a tically nothing." She garnered a standing - which is against the law. But, he said, man- different animal from the management ex- room -only crowd last Monday at the NAB agement could "remind" employees that ecutive. She said she could send a station convention with a panel of radio broad- "employers can hire permanent employes 10 or 12 candidates for a news- anchor post casters who offered ways to earn the most to replace strikers." that are perfectly qualified, and only one listeners with the least investment. Mr. Wesley, who is general manager of will be hired. But in the case of a news - Pat Powers of KTPK -FM Topeka, Kan., KFI(AM)- KOST(FM) Los Angeles, and Mr. director post, she could send three candi- described his station's "reciprocal adver- Church reiterated and elaborated on Mr. dates and "two wouldn't be hired because tising" technique, which last year brought Berman's comments. Mr. Wesley of the way they comb their hair; every in $30,000 worth of promotion for slightly especially outlined what employers should taste in talent is a preconceived notion." more than $3,000 cash. Carolyn Metheny do to see that their employes do not need Mr. Neff detailed how to search for Of KAAY(AM) -KEZQ(FM) Little Rock, Ark., unions. He told the audience that manage- executives: Never go directly to a per- told of the "Christmas wish contest," the ment must have a good attitude toward son, but start with an organization with promotion with the "most residual effect" employes. "It's about the only thing we "people who might qualify "; then find and which on occasion hasn't cost her AM can control to avoid unions in our sta- sources of information about these people station "a single penny." William tions." He suggested that managers "keep (former employes and employers, busi- O'Shaugnessy of WVOX -AM -FM New their attention focused on performance, ness acquaintances). A systematic ap- Rochelle, N.Y., advised that, like architec- not profits." He added, "Too much em- proach, he said, reduces hiring risks. tects, promoters should avoid clutter and phasis on profits or efficiency, and the Mr. Youngs said his firm exercises a follow the "less is more" credo. Jon union man has a field day. He says, 'Let's healthy skepticism about job candidates Beacher of WXIA -TV Atlanta warned that get a piece of the action.. "' and through an interview process with the "we're not using our media properly" by "If we run good radio stations, stations candidate and people who know him or leaving out the "magic ingredient"-psy- we can be proud of, profits will grow faster her, tries to form a complete picture of that chology. than we dare to believe," Mr. Wesley said. person and sizes that up against the com- Mr. Beacher told some 325 broadcasters plete picture of the job that person is to fill. in attendance Monday (and others catch- Mr. Sullivan said a recent study showed ing the repeat session the following day) Hiring a new hand is more than guesswork Placement specialists emphasize time and energies saved by use of professional search companies

An NAB workshop titled "How To Fill Executive Vacancies" heard several ex- ecutive -search firm representatives say that one way is to hire them. Sherlee Barish of Broadcast Personnel How To FIJI Key Executive Vacancies. L to r: Tom Neff, Spencer Stuart & Associates, Inc., Carl Youngs of Ron Curtis & Co., Joe New York; Carl Youngs, Ron Curtis & Co., Chicago; Nancy McCormick (moderator), NAB; Sullivan of Joe Sullivan & Associates and Sherlee Barish, Broadcast Personnel Inc., New York; Joe Sullivan, Joe Sullivan & Associ- Tom Neff of Spencer Stuart & Associates ates, New York; Eleanor Brown, WMAL-TV Washington.

Broadcasting Apr 4 1977 57 clear -channel stations to operate with as much as 1 million watts. Ray Livesay of WLBH(AM) Mattoon, Ill,, DBA chairman, said the commission's rules were promulgated four decades ago to deny local radio service to millions of Americans, in effect making them "sec- ond -class radio citizens." He claimed FCC rules "perpetuate the monopoly of the clear -channel stations that claim their is vital in reach- How to Promote Your Station For Practically Nothing. L to r: William O'Shaughnessy, nightime skywave service WVOX -AM -FM New Rochelle, N.Y.; Carolyn Metheny, KAAY(AMI- KEZO(FM) Little Rock, Ark.; Lynne ing people in isolated sections of the U.S" Grasz, KMOX-TV St. Louis and Broadcast Promotion Association president; Pat Powers. Mr. Livesay said the conflict of opinion KTPK(FM) Topeka, Kan., and Jon Beecher, wxIA -Tv Atlanta. should be settled by legislation. He con- tended a fair hearing on the matter is possible only in Congress since the FCC that "people are getting bored with con- promotional campaign should be a "true "is too set in its old- fashioned adherance tests" he argued, pushing and accurate reflection of your radio sta- Furthermore, to obsolete standards which place the program content isn't the answer either. tion," he said, noting that his own sta- public interest in an engineering strait- "Well heck," he asserted, "everybody's tion's image has been built around jacket." the con- "VOX" "vox popoli" (voice of the peo- got Elton John." Although panel - Mr. Livesay took issue with FCC stan- radio Mr. Beacher ple). The best promos have been the centrated on promotion, dards that "basicallyacknowledge two con- crossed over to television to make his cleanest, he claimed, citing what he called ditions of radio wave transmission propa- need to letterhead he point. There's no for NBC push the worst, an "exhausting" gation, daytime and nighttime condi- Angie Dickinson and fast action for its received which included everything from tions." Actually, he maintained, there is a Police Womanseries, he said, claiming that network affiliations to a Bicentennial logo. third condition -the "transitional period" as a top -rated show, those elements are al- that includes four hours at sunrise and ready known. four hours at sunset. The DBA feels that Mr. Beacher's technique is three -fold: recognition of that last period and grant of a listener uncom- create "stress" -make permission for all daytimers to operate fortable enough with his or her present Daytimers persist from at least 6 a.m. to 6 p.m. would best choice to to programing switch over your serve local listeners. side; appeal to a listener's "basic human" on extended hours The DBA, which had been inactive needs "they don't want to hear what you - They see Congress as main hope since 1969, was reactivated at the NAB's [the station] are "; they want to know what for year -round 6 -to -6 operation 1976 convention in Chicago. In the past you can do for them, and learn your year, the association has filed petitions at medium "you don't have to go out and - The FCC's regulations came under fire the FCC on the June 30, 1976, freeze on blow $20,000" on a research company, he from the Daytime Broadcasters Associa- AM applications, AM -FM program said, claiming that promoters can take ad- tion, meeting last week in Washington duplication, the superpower docket and vantage NAB and local library resources of during the NAB convention. the recording of nonentertainment pro- and that by hiring "a real sharp kid out of Principal targets were the time restric- gram matter. It also actively opposed in school," a $9,000 -a -year salary can be tions on daytime stations and a current Congress the expansion of daylight saving turned into $200,000 to $300,000 in ad- docket at the FCC that would permit 50 kw time. vertising revenues. Over-all, Mr. Beacher, himself out of school for only about six years, said, the age of "fly -by- the -seat -of- your -pants promotion is changing." And he admitted that he too was creating "stress" in his presentation to convince the crowd: If you don't change, "your competition will." Mr. Powers's "reciprocal advertising" ploy at KTPK -FM means convincing other media that they need radio as much as radio needs them. His philosophy: If we think our advertisers should have a media mix, he said, it stands to reason we [radio] should have it too. Radio time trade -offs are made with television, newspapers, billboard companies, bus companies and other communications outlets. Ms. Metheny told her audience never to leave a promo on the air for more than four days: "short, entertaining, change them often" were her catchwords. In the case of the free "Christmas wish" promo, she described how KAAY sent a young girl who was going blind, and her mother, to Vigilance. Communications attorneys and the chief of the FCC Complaints and Com- Disneyworld in Orlando, Fla., after the tab pliance Division urged a sparse crowd of broadcasters attending an NAB workshop, "Eas- was picked up by an airline, hotel and ing TV's Compliance Headaches :' to take a little preventive medicine. "Exercise very others. close supervision over the operation of your stations," said the commission's Bill Ray. WVOX-AM-FM'S Mr. O'Shaughnessy "Make sure there are control systems to insure you know what's going on," said attorney espoused the merits of the "community" Frank Fletcher. "Be alert: jump fast if your nose twitches," said attorney Joel Rosenbloom. broadcasters and spoke of his "all -day But if a station does get into hot water and an FCC investigator arrives on the scene, community salutes" honoring the various "don't do anything you don't have to do," said Mr. Fletcher. "And call your lawyer." L to r are ethnic groups within his service area. A Erwin Krasnow, NAB general counsel; Mr. Ray; Mr. Rosenbloom and Mr. Fletcher.

Broadcasting Apr 4 1977 58 Two FCC members question need for act overhaul That's one viewpoint shared by Fogarty and White in panel at broadcast education session "The courts are telling us to tread very carefully wherever the First Amendment is concerned and wherever a legitimate business is concerned" The FCC would have to take a second look at its pro- cedures and the areas it goes into. Educational experience. Prior to March 26's Broadcast Education Association FCC That conclusion was offered by FCC luncheon, the BEA officers and board members and two guests gathered at the Mayflower Commissioner Joseph Fogarty at a Broad- hotel. The guests included (sitting, Ito r): James Sefert, president, Peters, Griffin, Wood- cast Education Association panel in Wash- ward, New York, and Margita White, FCC commissioner, sitting next to officers: Pat ington, the day after the FCC's latest Cranston (vice president) University of Washington; Wallace Dunlap (president), vice defeat in the U.S. Court of Appeals there. president, Westinghouse Broadcasting, Washington; Robert Snyder, (vice president), Uni- The court, in overturning the FCC's pay versity of Wisconsin, Oshkosh. Sf nding were board members (I to r): Edwin L. Glick, North cable rules, found First Amendment vio- Texas State University (newly Affected); Clayton Brace, vice president /general manager, lations and criticized "ex parte" contacts KGTV(TV) San Diego; Rod Rightmire, Ohio University; Frank Balch, president /general man- made by the commission while the ager, wJOr(AM) Burlington, Vt.; Robert Smith, Boston University (newly elected); Wendell rulemaking was pending (BROADCASTING, Mayes, president KNOW(AM) Austin, Tex.; Allan Williams, Grambling University; Jo Anne Can- March 28). tor, University of Wisconsin; Harold Niven, NAB. For the educators and smattering of stu- dents who attended the BEA convention "principle we should be espousing is Pablum? "Because;' said Mr. Brown, "it in Washington the weekend before the Na- diversity." Mrs. White took the side of the is something that reaches nearly every tional Association of Broadcasters' event commission majority, claiming that, for household. The critic's role is to keep the commenced, a "meet- the -new commis- one, financing to run media operations lady honest" sioners" gathering highlighted three days might not be available unless there was of workshops and committee meetings. crossownership. Commissioner Fogarty was joined on In response to other questions, Corn - Station buyers and the panel by Commissioner Margita White missioner Fogarty called the prime -time and by Roy Elson, vice president, govern- access rule a "dismal failure," and while sellers urged to know ment relations, National Association of saying that he does not like to single out their property values Broadcasters. Richard Block, a broadcast invidival licensees, he did -with praise. consultant, and chairman of the Council He called WMAL -TV Washington's 7:30 Financial types say today's for UHF Broadcasting, moderated the ses- Live, a Monday- Friday "magazine" show high prices for outlets mean sion. at 7:30 -8 p.m., a "wonderful program ... I true worth is most important The issues and answers: wish local licensees around the country On the proposed rewrite of the Com- would copy it." Commissioner White said At a time when radio stations are selling munications Act of 1934: Commissioner that she is wary of abolishing the fairness for record prices, when even small -town White said "overhaul" may be too strong doctrine, fearful of what might result from daytimers are going for over $250,000, a word but added that she would abolish pressure to replace it. As for editorializing media brokers and financial advisers alike the equal -time provisions as they relate to by educational licensees, Mr. Fogarty are urging their clients to examine presidential elections. Commissioner (who said he made up his mind on the thoroughly the financial condition of their Fogarty, too, claimed not to be convinced subject while answering the question) stations and, if they are in the market for a "total revamp" was in the best interest. argued that "public broadcasting is ripe to new broadcast holdings, to get to know Mr. Elson urged broadcasters to "bite the be invaded" by government influence. what they are buying. bullet and stand up for their First Amend- With federal funding providing a good deal A panel of financial experts addressed a ment rights in a big way." And broad- of public stations' budgets, he concluded, standing -room -only crowd of broadcasters casters had better be their own censor, he editorializing, especially during elections, at a Tuesday NAB radio workshop - advised, unless they want the government wouldn't be advisable. In addition, he "What's Your Station Worth ?" Members to set down guidelines. said, public broadcasting has an inherent of the panel were: Don Jones, KFIZ(AM) Cable forfeiture: That was Mrs. responsibility to present both sides of an Fond du Lac, Wis.; Harold Poole, presi- White's answer to what new authority the issue. dent of the Institute of Broadcast Financial FCC needs most. Add to that increased Government regulation was not the only Management, and Paul Chapman of the common -carrier powers, and that too Was topic of interest at the meetings. At the Atlanta -based brokerage firm, Chapman Mr. Fogarty's response. Mr. Elson said it Sunday morning session, "Conversation Associates. looks as if the Congress in this session will with the Critics" featured writers includ- Mr. Poole talked extensively on how pass a law enabling the FCC to fine cable ing Les Brown, New York Times; Neil broadcast buyers and sellers should go systems that are in violation of its rules. Hickey, TV Guide; Jack Carmody, Wash- about determining the value of broadcast Crossownership: Commissioners ington Pos4 and Robert Smith, Boston properties. To the potential sellers in the Fogarty and White reiterated their dis- University who talked about their jobs audience, Mr. Poole said: "Analyze your agreement over the merits or conse- reviewing television. market and the value of your station." To quences of co -owned and co- located news- There was a general agreement among the buyers: Be a "better negotiator" than papers and broadcast stations. Mr. Fogarty the four that TV criticism differs from the seller. was not upset with the court's overturn of other types in that it is not very effective. It Mr. Poole made a brief outline of what the FCC's crossownership rules that per- can't get a bad show canceled as a theater station buyers should look for in buying mitted most media combinations to stand review can. stations. "A thorough study of the market pat. While some groups like Newhouse Why bother with criticism of what many is essential to determining its future may be a "benevolent giant," he said, the think is a medium that offers nothing but growth." He said such a study should in-

Broadcasting Apr 4 1977 59 second- generatioá broadcaster," told the audience, "We are businessmen and busi- ness women first, and broadcasters sec- ond." He stressed the necessity of finan- cial expertise as well as managerial and technical know -how.

Changing Hands

Announced The following station sales were an- nounced last week, subject to FCC ap- proval: KRAM(AM) Las Vegas: Sold by Nevada Broadcast Inc. to Cole Industries Inc. for $750,000 plus $250,000 covenant not to compete. Seller is wholly owned by Sovereign Broadcast Inc., James B. Francis What's Your Station Worth? L to r: Ron Irion, NAB; Don Jones, KFIZ(AM) Fond du Lac, (51%) and Robert D. Hanna (49%). Wis.; Harold Poole, Institute of Broadcasting Financial Management, Kalamazoo. Mich.. Sovereign also owns 25% "contract in- and Paul H. Chapman. Chapman Associates. Atlanta. terest" to acquire KPTL -AM -FM Carson City, Nev. (transfer now in litigation). In chide total market sales, its total audience sonably sure of where you stand during addition, Mr. Hanna is one -third owner of and its potential for further growth. the purchase negotiations." Mr. Poole con- KOLE(AM) Port Arthur, Tex. Buyer is As far as the particular station goes, Mr. cluded. "In today's market, the astute Donald F. Cole, who has various retail, Poole said, buyers should acquaint them- buyer or seller approaches either a manufacturing and realty interests but no selves with everything about the station; purchase or a sale from strength" other broadcast holdings. KRAM is on 1340 its share of the market's total audience, its Complementing Mr. Poole's statement, khz with 1 kw day and 250 w night. Broker: personnel (especially management), its Mr. Chapman presented the "computer Holt Corp. past performance, its cash flow, its techni- investment analysis," a program designed cal facilities. to estimate future growth of broadcast fa- KJIN(AM)- KCIL(FM) Houma, La.: Sold "Provided you have done all of your cilities. by KcIL Inc. to South Louisiana Broad- homework, you should at least feel rea- Mr. Jones, who spoke as "a 33- year -old casters Inc. for $450,000 plus $200,000 covenant not to compete. Seller is owned by estate of Denver T. Brannen (80%), his widow, Eugenia (5%), and three children (5% each). Buyer is owned equally by Joel T. Brannen (son of late owner) and FEATURED BY Charles K. Winstanley. Mr. Brannen has minority interest in WDLP(AM) Panama AMERICA'S OUTSTANDING City, Fla., and various realty interests. Mr. Winstanley is general manager and 39% MEDIA BROKER owner of WSCM(AM) Panama City Beach, Fla., and former general manager of W DLP. KJlN operates on 1490 khz with 1 kw day and 250 w night. KcIL is on 107.1 mhz with 3 kw and antenna 300 feet above Southwest average terrain. WMSH -TV South Bend, Ind.: Sold by $325,000 Gordon G. McKenzie, trustee of G &E Religious and Educational Broadcasting Undoubtedly one of the most under-radioed ac- Corp., to Lester Sumrall Evangelistic celerated growth markets in the entire southwest. Association for $495,000. Station has been This fulltime non -directional is in receivership for past year and half. station a fantastic Buyer is religious organization that also opportunity for a know -how owner- operator who owns WHME(FM) South Bend and WHMB -TV is community oriented. The area is family perfect Indianapolis. Lester Sumrall is president. with an ideal climate. After normal downpay- WMSH -TV is on channel 46 with 891 kw visual and 178 kw aural. Broker: R.C. ment, terms are structured for an easy, realistic Crisler. payout. WZZM -FM Grand Rapids, Mich.: Sold by West Michigan Telecasters Inc. to JAM Broadcasting Co. for $450,000. Seller is owned by 50 stockholders headed by &COMPANY,INC. Lewis J. Chamberlain Jr. Buyer is James BLACKBURN A. Morse, former CBS announcer, who RADIO TV CAP/ NEWSPAPER BROKERS NEGOTIATIONS FINANCING APPRAISALS has extensive real estate investments in Midwest and Atlanta. Mr. Morse is also WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30361 BEVERLY HILLS 00212 president and majority stockholder of 20006 333 N. Michigan Ave. 400 Colony Square 9465 Wilshire Blvd. WVIC-AM -FM East Lansing, Mich. WZZM - 1725 K Street, N.W. 274 -8151 (312) 346.6480 (404) 6924855 (213) 1202) 331 .9270 FM transfer is spin -off in $14- million sale of co -owned WZZM -TV to Wometco En- terprises (BROADCASTING, Dec. 20, 1976).

Broadcasting Apr 4 1977 60 NZZM -FM is on 95.7 mhz with 50 kw and WTKM -AM -FM Hartford, Wis. He is also munications Corp., and has 44 other Intenna 175 feet above average terrain. president of Watseka bank. Mr. Bivans is stockholders. ACC recently sold I WSCQ(FM) West Columbia, S.C.: Sold vice president and general manager of WAYE(AM) Baltimore and WAATIFM) ry Sanders Guignard and Preston Callison Watseka stations, and Mr. Ruth is treas- Johnstown, Pa. (now wFMMIFM]). Buyer is o group of WSCQ employes for $380,000. urer and office manager there. Younger owned by Gary L. Portmas (31.25 %), tellers have no other broadcast holdings, Mr. Martin is secretary of Iroquois. WAKC James L. Grant (56.25 %) and Edward N. rut Mr. Guignard will retain 20% interest operates at 1440 khz with 1 kw day and Button (12.5 %). Mr. Portmas, president of n station. Buyers are Bill Benton, Gene 500 w night. Broker: Richard A. Shaheen. buyer, is sales manager with WJEJ -AM -FM vlcKay, Dennis Waldrop and Dave KCAD(AM) Abilene, Tex.: Sold by Hagerstown, Md., and former general Nright, who now own 39% of station but KCAD Inc. to Abilene Broadcasting Co. for manager of WHAG -WQCM. Mr. Grant is lave no other broadcast interests. WSCQ is $235,000. Seller is principally owned by senior engineer with RCA Alascom, )n 100.1 mhz with 2.4 kw and antenna Delwin W. Morton (70%), who also owns Ankrage, Alaska. Mr. Button is at- 130 feet above average terrain. Broker: 30% of Interstate Venture Capital Corp., torney. WHAG is 1 kw daytimer on 1410 2hapman Associates. 35% owner of K10E(AM) Shreveport, La. khz. WQCM iS on 96.7 mhz with 3 kw and antenna 165 feet above average terrain. I KUPK -AM -FM Garden City, Kan.: Sold Buyers are Norman Fischer and Paul Hull )y KAKE -TV and Radio Inc. to Midwest (50% each). Mr. Fischer is already 30% KYVA(AM)- KGLP(FM) Gallup, N.M.: Radio Co. for $325,000. Seller is owned by owner of KCAD, and he is president of Sold by KYVA Inc. to Road Runner Radio Mark H. Adams, Martin Umansky and Austin, Tex. -based media brokerage firm, Inc. for $500,000. Seller is principally Sherrill C. Corwin who also own KAKE -AM- Norman Fischer & Associates. Mr. Hull is owned by Raymond I. Kandel, owner of ry Wichita, Kan., and KUPK -TV Garden KCAD general manager. KCAD is 500 w KHSJ -AM -FM Hemet, Calif.; KTUCIAM)- City. Mr. Corwin also has 20% interest in daytimer on 1560 khz. KFMM(FM) Tucson, Ariz.; and KHOT(AM)- KEMO -TV San Francisco. Buyers are James Other station sales announced last KUUL(FM) Madera, Calif. Buyers, Russell E. Thronberry, D.E. LeClerc and Van week by the FCC include: WLCB -FM B. Carpenter and George B. Matti, are Smith (one -third each). Mr. Thronberry is Hodgenville, Ky. (see page 89). San Francisco attorneys. Former has in- KUPK -AM -FM general manager. Mr. LeClerc terest in publishing firm, and Mr. Malti is highway patrolman. Mr. Smith is at- also has real estate investments. KYVA is Approved 1 w torney. KUPK is 5 kw daytimer on 1050 on 1230 khz with kw day and 250 khz. KUPK -FM is on 97.3 mhz with 11 kw The following station sales were approved night. KGLP is on 94.5 mhz with 25 kw and and antenna 230 feet above average ter- last week by the FCC: antenna 70 feet above average terrain. rain. Other station sales approved last week KWOE -AM -FM Clinton, Okla.: Sold by WHAGIAM)- WQCM(FM) Halfway, Md.: by the FCC include: WSFT(AM) Western Oklahoma Broadcasting Co. to Sold by Regional Broadcasting Co. to In- Thomaston, Ga.; KSMB(FM) Lafayette, Clinton Radio of Western Oklahoma for terstate Communications Inc. for La.; KUZNIAM)- KYEA(FM) Wes( Monroe, $300,000. Sellers are Mr. and Mrs. Lonnie $530,000. Seller is principally owned by La.; and wsTH(AM) Taylorsville, N.C. (see J. Preston who have no other broadcast in- Warren Adler, president of Adler Corn- page 89). terests. Buyer is partnership of Dr. Rodney Worthen, Dr. George I. Bridges Jr. and Bill Shoemate. Drs. Worthen and Bridges are Lawton, Okla., dentists and partners in Doubleday Media Offers: clinic there. Mr. Shoemate is former gen- eral manager of KSWO(AM) Lawton. They have no other broadcast interests. KWOE is DYNAMITE 1 kw daytimer on 1320 khz. KWOE -FM operates at 106.9 mhz with 100 kw and an- This is the only way to describe a fulltime AM /FM tenna 285 feet above average terrain. combo in a booming top 30 market. This is truly Normal, Ill.: Sold by Great WAKC(AM) a grand opportunity for a broadcast group to Oaks Broadcasting Inc. to Samuel L. Mar- tin and others for $275,000. Seller is expand into a major market with a tremendous owned by Douglas H. Donoho and Mrs. growth potential. Alta Jackson, personal representative of the estate of her late husband, Allan The station equipment is excellent with high power Jackson, long -time CBS newscaster. Buyers, other than Mr. Martin, are Bob and antenna height. A simulcast format generates Bivans, Don A. Ruth and Mr. Martin's good "numbers'. enhancing an all around class son, Richard A. Senior Mr. Martin is presi- dent of Iroquois County Broadcasting Co., operation. This is a perfect opportunity if your licensee of WGFA -AM -FM Watseka, Ill., and philosophy is to own the market with a top performing facility. The price is $1.7 million with terms. This is a reasonable investment for entry into an explosive top 30 market with an AM /FM combo. Call Bob Magruder for details. (214) 233 -4334 Danforth Schmitt Correction. In a story about the new elm members of the Senate Communica- Doubleday Media tions Subcommittee March 28, BROAD- CASTING incorrectly labeled the pictures Brokers of Rodio, TV, CATV and Newspaper Properties of Senators John Danforth (R -Mo.) and 13601 Preston Rd., Suite 417 W, Dallas 75240 Harrison Schmitt (R- N.M.). Reprinted here are the correct identifications.

Broadcasting Apr 4 1977 61 ING, Feb. 7, 28), and predicted trouble for Ringer on copyright broadcasters in the future with the growing use of satellites and earth stations by Top government authority sees cable systems to import distant signals. problems with off -air TV recorders "Satellites are going to break markets and with satellite imports for cable down," Miss Ringer said.

An overview of the new copyright law was given to broadcasters by Register of Copyrights Barbara Ringer at a Tuesday morning TV workshop session at the NAB ABC's Erlick urges convention. affiliates to become The new law, most of which takes effect The New Copyright Law and Your fully involved in the first of next year, clarifies and expands Station. L to r: Jim Popham, NAB; Bar- broadcasters' rights, she said. bara Ringer, register of copyrights. communications rewritE There will be a growing problem, she predicted, with off-the -air taping by in- classroom use. So far the problem has not His warning: don't rely on network, dividuals with Betamax equipment who been resolved by the parties, and Congress and NAB to totally carry the ball will try to sell the tapes in violation of the has said if an agreement is not reached, it The chief counsel for the American rights broadcasters. must act now will in. To help a the of "You step find solution, Broadcasting Co. told a meeting of that to secure your rights," she told the au- Ford Foundation has offered to fund a ma- network's radio affiliates that ABC would dience. them to court now; don't copyright congress to be run by the "Take jor be keeping a close eye on the House Corn - be too wait five years or it may late," Miss copyright office to study the matter and it munications Subcommittee as it rewrites Ringer warned. is scheduled for later this year. the Communications Act. where the With A similar situation, but one cable systems now covered by the Everett H. Erlick, the lead speaker at a liability is not as clear -cut, involves the new law, she reviewed the filing require- Sunday morning breakfast session of local taping of TV programing by schools for ments systems must follow (BROADCAST- broadcasters and network officials said "the major fevisions in the national policies which have governed the develop- ment of broadcasting" that the subcom- mittee will be undertaking this year would have a direct impact on the way broadcast- ing operates. Mr. Erlick urged those pres- ent to "participate directly" in the legisla- tive process. "While it is the easiest course to rely upon us or the NAB," Mr. Erlick said, "it has been our experience that the most effective communication to the Congress is accomplished directly between the con - situtent and his representative." Names making news. Franklin C. Snyder, the Hearst Corp., who was elected chairman of Mr. Erlick urged his audience to get "in the Association of Maximum Service Telecasters (center, at left) presents Arch L. Madsen. touch with your own members Con- Bonneville International Corp., with the gavel the latter used during his three years as of gress and find out how much they know president of AMST. At the right is Lester Lindow, who was elected president after 21 years about this development." Mr. Erlick said at AMST's executive director. In the picture at the right are four new members of AMST's as well, that "ABC will continue to play a board of directors- (l-r) Richard M. Wolfe, WENS -TV Columbus, Ohio; Donald L. Perris, Scrip- leading role" in the Communications Act ps- Howard Broadcasting Co.; Wilson C. Wearn, Multimedia Inc.; Joel Chaseman, Post - rewrite, but, he added, "There is too Newsweek Stations Inc. The titles of the officers represent one new change in the AMST much at stake for you as a licensee to per- organization put into effect during the annual election of officers held by the board in mit someone else to do what is essentially Washington last week. The AMST president's title was changed to chairman; the vice your own job." presidents' titles to vice chairmen, and the executive director's to president. In addition. two assistant executive directors, Roy W. Easley and Lee C. Hanson, were elected vice presidents. The other major change, based on studies made over the past several years, was in the dues structure; dues will be based on market revenues rather than advertising rates. The change becomes effective Oct. 1, 1977. Other officers elected last week are Wallace J. Jorgenson, Jefferson -Pilot Broadcasting Co., first vice chairman; Robert F. Wright, wToK.ry Meridian, Miss., second vice chairman, and Ralph S. Jackson. Orion Broad- casting Inc., secretary -treasurer. The executive committee elected by the board consists of the chairman, vice chairman and secretary -treasurer as well as Jack Harris, KPRC -TV Houston; Terry H. Lee, Storer Broadcasting Co., and Mr. Madsen. Mr. Snyder appointed an engineering committee to consist of Clyde G. Haehnle, of the Greater Cincinnati Educa- tional Foundation, and the following members: James E. Bloyd, Scripps- Howard Broad- casting Co.; Albert H. Chismark, Meredith Corp.; A. James Ebel, Fetzer Communications Inc.; Robert W. Flanders, McGraw -Hill Broadcasting Co.; Ralph L. Hucaby, wrVF(rv1 Nashville; Carl G. Nopper, WMAR -TV Baltimore; Daniel H. Smith. Capital Cities Communica- tions Inc., and Leonard A. Spragg, Storer Broadcasting Co.

Open door policy. AMST also changed its standards for membership. Commercial and educational stations no longer need to operate with maximum facilities in order to qualify. The board felt that standard, adopted in the early days of television as a means of deter- mining top quality operations, no longer applies. Officials could give no immediate figure as to the number of new members the change -which could also add a large number of educational facilities (which pay no dues to AMST) to the organization's commercial broad- casting clout -will make possible.

Broadcasting Apr 4 1977 62 Broadcast Advertising' Moss hot under collar over light Cottone rebuke `Fourth network' Representative John Moss (D- Calif.), more a problem chairman of the House Commerce Com- mittee's Subcommittee on Oversight and of semantics Investigations, has condemned the FCC's one -day suspension of communications NAB session concludes that there attorney Benedict Cottone as giving "am- is no room for direct competition ple notice that, no matter how flagrantly a with ABC, CBS and NBC, but that practitioner violates the commission's their sold -out positions create ethical rules, he can expect no meaningful fertile ground for experiments in sanction." Mr. Cottone received the sym- advertising /program alternatives bolic censure as a result of his actions as attorney in KUPY(AM), formerly KAYE, Journey back in time. Pioneer com- The "fourth- network" concept will be a license renewal hearings (BROADCASTING, mentator Lowell Thomas shared growing influence in television broadcast- March 21). recollections of his radio days that ing- provided "fourth network" is "I am frankly astounded that the com- dated back to KMKACAM) Pittsburgh in the defined as an occasional network, not one mission could impose so light a penalty early 1920's. Speaking at a packed patterned along the lines of ABC, CBS or upon one who has so flagrantly violated Tuesday luncheon during the NAB con- NBC. the integrity of the hearing process," the vention, he told touching, humorous and That was the consensus of a panel of congressman wrote FCC Chairman sometimes slightly irreverent anecdotes broadcast management and sales execu- Richard E. Wiley. Mr. Moss asked for a about the 14 members of NAB's Hall of tives and agency officials exploring fourth - justification - "more than a simple Fame, most of whom he knew per- network prospects at the NAB conven- recital" of the commission's decision. sonally. The 85- year -old Mr. Thomas tion's television assembly on Wednesday. The FCC's response, from Executive also offered a G -rated report on his re- With the shelving of plans for early Director R.D. Lichtwardt: "The adjudica- cent marriage, combining Bob Hope - operation of Metronet, the Metromedia/ tive nature of the proceeding continues, type one -liners and rambling humorous Ogilvy & Mather /Benton & Bowles proj- and it must be regarded as 'restricted' until stories in the tradition of Lou Holtz. ect, Operation Prime Time (OPT) remains such time as a decision by the commission the only active "fourth network" under- is no longer subject to reconsideration or making commission personnel...." The taking at the moment -and its creators to review by any court. Accordingly, your commission letter, however, promised to have emphasized repeatedly that it was letter cannot be considered at this time by keep Mr. Moss informed and put the com- formed as a programing venture for sta- Chairman Wiley, or any other decision- plaint in the public file. tions, not with "fourth network" preten- Optimod delivers: OPTI MOD -FM is an FM signal processing system OPTIMOD -FM breaks through the performance that delivers a brighter, cleaner, louder sound. And limitations of conventional equipment by combin- that can deliver lots of things to you: dollars from ing compressor, limiter, and stereo generator in a quality or coverage- conscious advertisers... single package. It's fully FCC-approved, and works greater effective coverage because of your louder ideally with almost any FM exciter or STL. Delivery signal ... increases in quarter-hour maintenance is fast... and your engineering staff will love the because OPTIMOD-FM's clean sound virtually quick, easy installation. eliminates listener fatigue ...and state -of-the-art At $3195, OPTIMOD-FM is the most cost - audio that stands up to the quality of major group effective way we know to improve your air sound. and network stations, enough of whom have Available through selected dealers. Call us toll - already bought OPTI MOD-FM to establish it as the free (800) 227 -4068 *...we II help you arrange a new industry standard. very special delivery. or ban /broadcast Eric Small & Associates, Marketing and Sales Agent 680 Beach Street, Suite 315 A, San Francisco, CA 94109 (415) 441 -0666 * In California (415) 441 -0666 s

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Broadcasting Apr 4 1977 63 There's gold in those small radio markets But it's only the diligent miner who finds it, NAB session is told Close identification with the community is one of the keys to success in radio in smaller markets, an NAB convention How Now Fourth Network. L to r: Howard Eaton, Ogilvy & Mather; Don Durgin, Dun & workshop was told last week. Bradstreet; Michael Lepiner, Benton & Bowles, and Al Masini, Telerep Inc. "Radio does a fantastic job of serving the public in small markets," Moderator Philip J. Spencer of wcss(AM) sions. But as a form of occasional network, raises a number of questions as to what Amsterdam, N.Y., said in opening the said Al Masini of Telerep, who led in put- they will do when all day -parts are radio workshop on "Selling in the Smaller ting the station line -up together and sell- similarly sold out, including: How will the Markets." ing it to advertisers, OPT is doing well in- networks resist the temptation to add com- Panelist Robert A. Laird of KSUM(AM) deed. mercial time? Mr. Eaton also suggested Fairmont, Minn., said his staff "is en- He said the line -up for OPT's first pro- that additional station time for alternative couraged to become involved in corn- gram -a six -hour made -for -TV movie networking will be opened up if, as a result munity affairs. If they become aware of a called Thstimony of Tiuo Men, based on the of its current network investigation, the need, we'll design programing to meet it, Taylor Caldwell novel and scheduled for FCC puts further limits on the amount of whether it's a single program or a series. broadcast in May -now totals 90 stations, prime time conventional networks may We [also) broadcast many parades within representing more than 80% coverage of program. our service area as well as music from the the country. Bristol -Myers and General Don Durgin of Dun & Bradstreet, street dances and other activities that are Foods have each bought a minute in each former president of NBC -TV, saw the oc- often held in connection with these of the six episodes at about $70,000 a casional network concept as "a very useful parades." minute, and Mr. Masini said he could have notion" in that it represents "a different Gary H. Voss of WNBF(AM) sold four or five more minutes to network way of looking at and using the television Binghamton, N.Y., described a "Nifty advertisers if the rest of the time weren't medium," not only from the advertiser's Fifty" station promotion that involved being reserved for sale to spot and local ad- standpoint but from those of the broad- retailers in the celebration of the station's vertisers. caster and other elements of the television 50th anniversary. He also stressed the im- Howard Eaton of Ogilvy & Mather said business as well. And he said he thought portance of continuous sales training for Metronet's problem had been that adver- conventional network affiliates would be the station staff. tisers and agencies wanted lower costs -per- less reluctant than they used to be about William C. Bland of WNCC(AM) thousands from Metronet than they could pre -empting regular network programing Barnesboro, Pa., and WFMM(FM) get from conventional networks -and he in order to carry the offerings of occasional Johnstown, Pa., stressed the values of sell- suggested sufficient disparity might networks. ing radio's selectivity and its advantages as become evident when the regular net- The concept is important, he said, in a daily advertising medium in contrast to works disclose their 1977 -78 season prices that it gives the whole industry a chance to less frequent advertising exposure in a couple of months from now. He said a "look at new ways to go." He confessed he weekly newspapers. new start date for Metronet will be was a little slow in warming to the idea. For panelist Jerry Fitch of KDGO(AM) selected when advertiser interest becomes When he first read of "fourth network" Durango, Colo., ideas were important: apparent but did not indicate when this plans he couldn't believe they were for "We don't sell rates, we sell ideas. If the might be. In the meantime, he said, real, he said, but came to appreciate the campaign works, the merchant won't care Metromedia has been asked to proceed possibilities after understanding what the about the cost. If it doesn't work, he'll with pilot programs for presentation tapes concept really was -just as, he quipped, he squawk that 10 cents is too much." and will be asked to set up a station line -up couldn't believe the motion picture "Net- Mr. Fitch said his four-man sales staff is "at the appropriate time:' work" when he first started watching it but constantly on the lookout for ideas -from The original plan for Metronet had been soom came to realize that "I worked all my other stations, from RAB, from the mail, to offer a half -hour of programing a night life with these people." from the advertiser himself, who can be "a (8 -8:30 NYT), Monday through Friday. There was also talk of two hours of family - type programing on Sunday nights. Mr. Eaton reported last week that there also has been some preliminary thought of specialized programing such as "upper -in- come night" and "50 -plus night." Opportunities for future occasional net- work programing were seen both in what Michael Lepiner of Benton & Bowles described as "expansion of network op- portunities for the expenditure of advertis- ing budgets" or what Mr. Eaton called a means of putting a halt to unchecked price increases by conventional networks, and in a need for more quality programing for stations. The demand for conventional network time exceeds the supply, Mr. Lepiner said, and this situation will continue, giving im- Selling in the Smaller Markets -RAB. L to r: Robert A. Laird, KSUM(AM) Fairmont, Minn.; petus to advertiser interest in alternative Gary H. Voss, WNBF(AM) Binghamton, N.Y.; Jerry Fitch, Koco(AM) Durango, Colo.; William C. outlets. Mr. Eaton said the networks' vir- Bland, wNCC(AM) Barnesboro- wrMM(FM) Johnstown. both Pennsylvania, and Philip J. Spencer, tually sold -out position in prime time wcss(AM) Amsterdam, N.Y.

Broadcasting Apr 4 1977 84 gold mine of ideas if you'll listen to him." Does it pay? Said Mr. Fitch: "Our cash register rings to the tune of almost a quarter -million dollars a year in a town of 12,000, with six competing radio Stations, a TV station, a daily and weekly paper and three or four give -away papers"

Stations are told to shoot straight with their clients RAB session at NAB offers tips on reaching potential advertisers

Court the advertiser, but don't confuse him. Sales Promotion Ideas. L to r: Peter M. Schulte, wRBO(FM) Tampa -St. Petersburg, Fla.; at That was one message from panelists Harold Hinson, wNCI(AM) Columbus, Ohio; Erica Farber, WXLO(FM) New York; Doug Auerbach, the NAB convention's Tuesday session on waz(AM) Boston; Robert C. LaBonte, Kaye -Smith Radio, Bellevue, Wash. "Sales Promotion Ideas." Another perti- nent thought came from Robert C. La- prospect becomes an established client Smiler's is now a confirmed radio convert, Bonte, Kaye -Smith Radio, Bellevue, and the buy builds, a more detailed rate she said. Wash., who moderated the Radio Adver- card is introduced in presentations. Harold Hinson, WNC«(AM) Columbus, tising Bureau gathering. Avoid the Band - Erica Farber, wxLO(FM) New York, Ohio, stressed that sales promotions Aid approach in sales promotion; make a pointed out that a retailer should not be should work in three areas: for the client in 52 -week effort to sell your station, he ad- swamped with numerous number -one sales results, for the station in raising its vised. claims. "Everyone is number one in some visibility and for the listeners in giving Doug Auerbach, wsz(AM) Boston, said part of the day or in some audience area," them something different. He cited a simplicity keynotes his station's initial ap- she said. She offered one example of how Christmas idea that succeeded to the ex- proach to advertisers. In place of a compli- wxLO programing people helped her in tent that two of the city's TV outlets cated rate card, a brochure pictures a sta- setting up humorous commercials for pre- covered the promotion as a news event. tion personality with a suggested sample sentation to Smiler's, a 24 -hour Peter M. Schulte, WRBQ(FM) Tampa -St. grouping of times available and frequen- delicatessen in New York. The pitch and Petersburg, Fla., called attention to his cies with a single price tag. Later, when the subsequent schedule was so successful, slightly unusual problem: He has to pro-

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Broadcasting Apr 4 1977 Rs mote a rock station in a market that is largely for retired persons. Again clarity was the theme in his successful sales brochure. The first section emphasized the medium, drawing on facts from RAB and other radio sources. The second part was devoted to the market, "The Q- Coast;' clearly showing how and why it is growing. The last portion was devoted to the three - year history of WRBQ with simple charts, maps and illustrations. Mr. Schulte also has borrowed an idea from the record industry to promote his clients. Each year a golden record plaque is presented to wRBQ's top -10 advertisers. At what cost? "Is Television Still Underpriced ? ", an NAB "In the Box" convention session, featured a debate between Walter Reichel of Ted Bates (I) and Walter Schwartz of Blair Television (r) and was moderated by Richard O'Leary of ABC -TV. Mr. Schwartz held that TV is still underpriced and represents a good buy for advertisers. "Message for message, no other medium comes close to its effectiveness;' he said. "Ours is the basic medium for Wall Street's Suter consumer marketing. TV pricing today at its new realistic level reflects its accurate value" sees gains of up he said claiming that the great jump in ad demand and prices in 1976 allowed the indus- try to catch up to price levels that had been below the industry average. Mr. Reichel, speak- to 11% in spot and ing from the advertiser point of view, disagreed and said that catching up was not neces- 17% in network TV sary since the networks had been making a profit for years. He also argued that over the past five years the advertiser cost -per- thousand for prime -time network TV has increased At NAB session, he says growth 60% and network radio, 30 %, while magazines rose 16 %. "The question of alternatives to this year will be overshadowed TV are very important now in the [advertising] planning process :' Mr. Reichel said. by last year, but will still be substantial; all -media billings will rise as much as 11% rive fourth quarter. "That, combined with a rise in minutes sold, could provide a Ratings: neither be -all good fourth -quarter revenue gain and es- Local -spot TV billings will increase by 7% in to 11% this year, and total network billings tablish some momentum for the begin- nor end -all radio ning of 1978;' he added. will rise by 15% to 17 %, according to the NAB workshop emphasizes that they He said that the "TV station industry is best estimates of William P Suter, vice must be taken with perspective, in good financial shape and has an in- president and broadcasting industry not a grain of salt; NAB says creasingly sophisticated approach to man- if specialist for Merrill Lynch Pierce Fenner it's working to help small stations & Smith, who appeared before an NAB agement of the business and to the key element of pricing. That should with audience research; Arbitron television session Wednesday. considers full -year measurements "With total national advertising ex- mean ... that the industry realizes it has no need price and pected to be up by 11 %," he said, "the for significant discounts, Ratings can be useful in programing even though gains may be difficult to selling radio, but they must be used with achieve this year in comparison with the care, an NAB convention workshop was large increases last year." told last week. In fact, one participant said, He said that if stations can make a 10% "sometimes the best way to use ratings is gain in spot revenues this year with only a not to use them at all." 6% to 7% increase in cost -per- thousand, The session also brought word of two advertisers will respond positively and collateral developments: therefore may be less anxious to try alter- John Dimling, NAB research vice native media. president, said the association is trying to Suter In closing he said, "I believe that results put together information to help stations last year simply created a higher base from in smaller markets - markets too small to 15% to 17% rise expected in network dol- which you can achieve long -term com- support ratings -to "get a perspective on lars could mean that some of the money pound growth of 9% to 10% in revenues. their audiences." NAB hopes to have that might have been used for spot alloca- To my mind, such growth would make you something available in six months or so, tions may be used to pay the higher net- one of the more attractive industries in he said. work prices." which to invest capital." Bill Engel of Arbitron Radio said his Network cost -per- thousand is expected to rise by 12% to 14 %, he said, and spot cost -per- thousand should increase 5% to 7 %. That spot -billings gain would put the total cost -per- thousand increase for last year and this year at 30%, the same as that for the networks, he continued, but the difference is that the networks' increase was spread more evenly over the two years and spot made most of its gain last year. The third quarter of this year will pres- ent the greatest challenge, he said, partly because that season is typically slow and partly because this year Olympics and elec- tion coverage won't figure into it. He ex- pressed hope that stations will hold their What Good Are Radio Ratings? L to r: Robert Williams, WURL(AM) Winston -Salem, N.C.; price lines and achieve a modest third - Bill Engel, Arbitron Radio; Doug Clemensen, Orion Broadcasting group, Louisville, Ky.; Ms. quarter gain and then see the rate of price Sam Paley, Custom Audience Consultants, Washington, and John Dimling, NAB research gains begin to accelerate in the usually ac- vice president.

Broadcasting Apr 4 1977 66 company is looking into the feasibility of extending audience measurements over a full year, perhaps picking up basic data ev- ery three months and offering full reports once or twice a year, Arbitron, he said, will solicit industry views on the idea before making a final decision. Mr. Engel explained the uses of Ar- bitron services as programing tools, and Ms. Sam Paley of Custom Audience Con- sultants, Washington, reviewed a presen- tation developed by her company to show how a retail store could reach more prospects through a combination of radio Understanding Television Ratings. L to r: John Dimling, NAB Rip Ridgeway, Arbitron, and newspaper advertising than by news- and David Traylor. A.C. Nielsen. papers alone- without increasing the ad- vertising budget. which they choose their market The suggestion that nonuse of ratings universes.) may sometimes be their best use was ad- The panel was moderated by John Dim- Local TV business vanced by Doug Clemensen of the Orion ling, vice president, research, for the Na- still booms along station group. He said he wasn't criticizing tional Association of Broadcasters, and any rating service but that the statistical Arbitron and Nielsen service representa- TVB's Rice sees 13% gain margin of error is often sufficient to wipe tives were positioned at the back the of in first quarter; this on top out all differences between given ratings. room, ready to sign new when the clients of last year's 30% increases Ratings, he emphasized, are estimates. meeting broke. Use them, he advised, but also use addi- Both Messrs. Ridgeway and Traylor dis- tional research, common sense and the cussed their procedures to measure black TV- station business is moving at a strong benefits of experience. and Spanish audience levels. Through clip, thanks in part to a growing reliance on Robert Williams of wURL(AM) Winston - telephone calls to black households each television by competitive advertisers, Salem, N.C., maintained that "ratings are day, Mr. Ridgeway explained, the response Roger D. Rice, president of the Television overrated on Main Street USA" Retailers, rate among that group has risen to 75 %, as Bureau of Advertising, told the closing TV he said, are becoming more sophisticated. opposed to 30% from those unassisted in assembly of the NAB convention last They know their typical customers, he filling out diaries. Spanish families receive week. said, and stations should learn about personal visits from bilingual surveyors. Although business "softened some- theirs, finding out who listens when, in Mr. Traylor, who said there is less "coop- what" in February and March after a order to schedule commercials most effec- eration" in poverty areas, explained that strong survey that first -quarter station tively. One way to learn in small markets, Nielsen provides black families with more revenues would rise 13% above year-ago he suggested, is to arrange with a local money, special letters, and diary reminder levels. And the first quarter a year ago, he bank to include a questionnaire in the calls, and sends bilingual personnel to noted, was close to 30% above the 1975 bank's mailings. Whatever the market Spanish households. Since the special pro- period. size, he said, "The retailer knows who his cedures for blacks were instituted by The 13% gain forecast for this year's customer is. Do you know who yours is ?" Nielsen last fall, Mr. Traylor said, signifi- first quarter was derived from projections cant gains in "cooperation" have been of a 15% increase in spot, 14% in local and made. 2% in network compensation. Reflecting Nielsen, Arbitron As for metered service, Mr. Traylor ABC -TV's spectacular prime -time ratings had a skeptic claimed that San Francisco looks like the successes, Mr. Rice added, ABC affiliates next city to be measured with the home are showing bigger gains than affiliates of in the audience monitoring devices. (It is understood that CBS and NBC. And in another departure from the frequent norm, smaller markets Ratings services offer explanation Nielsen plans to begin service there in the fall of Several cities in the are often leading larger markets in gains. of their TV methods at NAB session, 1978.) other top-20 markets may also get the Nielsen Much local TV growth is generated by with Orlando's Walter Windsor increased use of television by competitive again questioning discrepancies service, he said. Currently Nielsen offers metered service in New York, Los categories, Mr. Rice said. After the two vice presidents from Ar- Angeles and Chicago; Arbitron has it in "Look at local television's number -one bitron and A.C. Nielsen had completed the first two, and plans to take it to category, restaurants and drive -ins," he their presentations, explaining the merits Chicago in April 1978. said. "Their local dollars were up 26% last and accuracy of their respective ratings ser- vices, Walter Windsor, general manager of WFTV(TV) Orlando, Fla., repeated a ques- tion he's asked several times lately. The session, with Arbitron's Rip Ridge- way and Nielsen's David Traylor, was called "Understanding Television Rat- ings". And what Mr. Windsor, sitting three rows from the front, wanted to un- derstand was why there are "tremendous discrepancies" between the two service's One way or the other. At the first of two RAB sessions, "Pricing and Presenting Your Rate ratings of his market (BROADCASTING, Cards;' at the NAB convention, it was standing room only as different types of rate cards Feb. 7 et seq.). Neither man claimed to be were compared and contrasted. The panel on both Monday and Tuesday consisted of (I to prepared to answer. But each appeared to r): Peter R. Dreyer, WNOx(AM) Knoxville, Tenn.; Robert H. Biernacki, WABC(AM) New York; hold that since his service is right, the Ronald L. Sack, KOB(AM) Albuquerque, N.M.; Kurt Drowall, Ksoo(AM) Sioux Falls, S.D., and other múst be wrong. moderator, James Arcara, WPATlAMi Paterson, N.J. Messrs. Biernacki and Dreyer talked about (Mr. Windsor's own verdict is that the their use of grid rate cards while Messrs. Drowall and Sack explained the value of using answer lies in the way the services weigh RAB's rate card task force standardization method. Both camps answered questions on a their respective ratings and the base from number of topics including sales resistance and combination rates.

Broadcasting Apr 4 1977 67 year. Look at drive -ins' competitive category -food stores and supermarkets: also up 26%. We have television in- creasingly used by those who promote 'eat out' and by those who propose 'eat in. "' Mr. Rice saw. a second major focal bat- tlefield in the rivalry between department stores and discount department stores - the former, which is the second largest local category, was up 23% in 1976 after a 40% gain the year before, while discount Computers Come in All Sizes. L to r: Ted Boyd. WI-IBC-AM-FM Canton, Ohio; Mike Crouch, stores were up 40% on top of a 39% rise in WIBAM -FM Topeka, Kan.; Bob McKune, KTTR(AM) -KZNN(FM) Rolla, Mo.; Jonathan Hall, NAB; 1975. Walter Rubens, KOBE(AM)-KOPE(FM) Las Cruces, N.M., and Sandy Alexander, WFLA-AM -FM Tam- "When one category learns it has to pa. Fla. compete stronger -and learns television is the way -we're in good shape," Mr. Rice the 100 -plus station as to the outlet in the asserted. Hard facts of life top -10 markets. As a promotion manager/ In spot TV, he continued, there are operations manager, he reported he must, some things the broadcaster can't do operating in small of necessity, partially utilize everyone at much about: "For example, the number- television markets the station - "begging, borrowing and one spot category, food and food prod - stealing hours" to compensate for lack of ucts-up 24% last year. But this year a NAB session dwells on costs a full promotion staff. word of caution. Last winter's cold and the and how to keep them down Jay Gardner, KRDO -TV Colorado drought may reduce the supply of some Springs, concentrated on the need for the food products and that could reduce their "Successful Operations in the 100 -Plus smaller operator to cut shipping and book- ád dollars." Similarly, he said, the drought TV Markets" was the tagline for an NAB ing costs for programing. One way, he sug- may create problems for the wine busi- workshop on Monday, but moderator Bill gested, was to ask the film distributor for ness, which represented about a third of Bengtson pointed out that at times it was a permission to put films on cassettes the the dollars in spot TV's 10th- ranking beer - matter of survival as well as success. first time programs are shipped, thus and -wine category last year. Mr. Bengtson, chairman of the NAB's doing away with the shipping cost for sub- Among spot TV's major growth catego- 100 -plus TV market committee, offered sequent uses. ries for 1977 he listed were household three experts with advice on sales, promo- equipment and supplies, automotive and tion and operation economy. The fourth toiletries and toilet goods. This year, he panelist, Dr. Herbert A. Elion of Arthur Retail testimonials said, "will be the year of the salesperson." D. Little Inc., had a message on the new technologies that would be affecting small- Retailers offered their own case histories to er- market operators. recommend radio's sales power to other Be sure you're right, Fiber optics were the main thrust of Dr. retailers in a Radio Advertising Bureau Elion's presentation. With 1977 as a start- presentation shown at the NAB conven- then go ahead into ing point, he foresaw that within 25 years tion last week. computers for stations fiber optics would be in every telephone In edited form the 20- minute 10- screen home and office, that the time has come presentation, "Radio -The Greatest Most radio managers at NAB forum for broadcast and cable TV studios equip- Salesman," will be made available to in- are considering automation ped with fiber cabling as well as satellite dividual stations or groups of stations for earth stations with fiber optic lines. use in selling retailers in their own mar- Radio managers who are standing some- Panelist Robert J. Kizer, Avery -Knodel kets. what timidly at the brink of buying com- Television, emphasized to the workshop The presentation, conducted by RAB puterized accounting and traffic systems audience that an increasing proportion of President Miles David and Executive Vice for their stations got words of encourage- the national spot dollar is flowing into the President Robert H. Alter, employs the ment and caution Monday from six col- smaller TV markets. He also urged opera- voices of retailers across the country to leagues who have already taken the tors to help ratings organizations reflect support the claim that as an advertising plunge. Their advice: check the system their status by scrupulously reporting for- medium radio is as easy to use as news- with its users, know what you want, com- mat changes, program alterations and papers, matches the creative possiblities of mit yourself and take the time to get used other station profile factors. television, has the selectivity of direct to it. Richard Wright, WHNT -Tv Huntsville, mail -with greater efficiency -and "is the The forum was an NAB convention Ala., said that promotion is just as vital to most cost -efficient medium any retailer panel discussion, "Computers Come in All Sizes." Participating were traffic man- agers and general managers from small -to- medium- market statiòns that have imple- mented or are about to implement various computer systems: An attentive, overflow audience of about 350 listened (some who were turned away returned for a repeat per- formance Wednesday). They indicated with a show of hands that, for the most part, they represented nonmajor- market stations, and about 85% said they are con- sidering automation. On the panel were Sandy Alexander, WFLA -AMFM Tampa, Fla.; Ted Boyd, WHBC -AM -FM Canton, Ohio; Walter Rubens, KOBE(AM)- KOPE(FM) Las Cruces, N.M.; Mike Crouch, wtBwAM -FM Topeka, Successful Operation in a 100 -Plus TV Market. L to r: Richard Wright, WHNT -TV Kan.; Bob McKune, KTTR(AM)- KZNN(FM) Huntsville, Ala.; Jay E. Gardner, Pikes Peake Broadcasting Co., Colorado Springs; Robert J. Rolla, Mo, and Jonathan Hall of the NAB. Kizer, Avery -Knodel Television, and DE Herbert A. Elion, Arthur D. Little Inc.

Broadcasting Apr 4 1977 88 can use" It also makes the point that radio can do the job alone. Typical sales- tested commercials are also included -among them a promotion by Montgomery Ward that, according to Messrs. David and Alter, "has run for

Station Sales and Business Predictions. L to r: Paul Ramon, WAGA -TV Atlanta; Thomas M. Percer, WHNT -TV Huntsville, Ala.; James E. Rupp, wcco -TV Minneapolis; Jerry Marcus, WTTGiTV) Washington; William B. Faber, WFLA -TV Tampa, Fla.

David for both the year to date and the corre- small scale. "We rely on our rep for our seven years now, four times a year, and sponding period a year ago. national forecasts," he said, but use produces five times as much response as Agreeing was another panelist, Jerry and monthly reviews of local business to print -more leads, in fact, than most of Marcus, vice president /general sales man- give flexibility and control to spot invento- the [participating] stores can handle." ager of WTTG(TV) Washington, who also ry. included among the uses of computers comparisons of weekly and monthly in- Looking to the future ventory recaps, local and national sales TM offers keys budgets and Broadcast Advertiser Reports Stations increasingly use computers data. Another regular practice that Mr. to the cash box to predict sales and business Marcus said he found useful was a 14- Early- morning session attracts week inventory scan. NAB delegates to hear line -up Computers was the key word, according to James E. Rupp, vice president /chief of speakers tell methods that panelists and broadcasters attending the operating officer of Midwest Radio- Televi- paid off for their stations NAB's TV workshop last Monday on how sion (wcco- AM- FM -TV), Minneapolis, sug- to predict station sales and business. gested using financial reports available The lure of "a workshop that'll make you "The main tool in forecasting," said monthly from various Wall Street firms as money" was strong enough to almost pack panalist William B. Faber, president of another way to keep track of trends. a 7 a.m. breakfast session sponsored by WFLA- AM -FM -TV Tampa, Fla., "is the Com- The other panelist, Tom M. Percer, vice TM Productions. The "Moneyworkshop" puter." Its value, he said, lies in being able president /general manager of WHNT -TV last Monday was independent of the NAB to get printouts of sales and market data Huntsville, Ala., used computers on a convention, but was scheduled to take ad-

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Broadcasting Apr 4 1977 89 vantage of the broadcasters in town. cial time standards. enemy, but more often than not they're TM, a Dallas -based supplier of In written answers also submitted for not the solution" to problems. packaged music formats, jingles, custom the hearing record, Mr. Pertschuk elabor- In accord to President Carter's con- music for commercials and the like, ated, saying that in his opinion, "advertis- demnation of the "revolving door," assembled a panel that included Bruce ing can be unfair or deceptive to children whereby people (mostly lawyers) move Johnson, Starr Broadcasting president; without crossing the threshold of adult back and forth between agency jobs and Jerry Blum,wQxl(AM) Atlanta; Kerby Con- deception or unfairness.... The literal jobs with the industries they help regulate, fer, WLYC(AM) Williamsport, Pa.; Doyle truth of an ad is no defense when it Mr. Pertschuk said he never intends to Peterson, wtcrQ(AM) Pittsburgh; George manipulates sound and symbol to exploit practice law before the FTC, but instead to Logan, KGNC(AM) Amarillo, Tex., and Jer- the vulnerabilities of a child's mind." finish his term (which expires September ry Lyman, WGMS(AM) Washington. He also said he favors affirmative dis- 1984) then continue in some public -in- KGNC's Mr. Logan urged attendees to closure, corrective advertising, "and, terest function or teach. make sure their sales people have a posi- where consumers have acted upon false Owing to his 13 -year association with tive attitude toward agencies, and above information, restitution," as remedies for Chairman Magnuson, the Pertschuk ap- all, not to play favorites among agencies. false ads. He is interested, he said, in a pearance made for a congenial hearing. WLYC'S Mr. Confer told his audience to petition to the FTC from the Institute for The exchanges between the senator and convince a future client that the station's Public Interest Representation calling for a the chief counsel bordered on the affectio- sales idea is actually his own and to "keep rule requiring corrective ads in all in- nate at times, with Mr. Pertschuk referring complimenting" the prospect on the idea. stances where there have been false or to his schooling in the "Magnuson WQxI's Mr. Blum, who boasted that his misleading health and safety claims. Academy of Public Affairs," to the ob- station has not had a salesman quit in nine Mr. Pertschuk said that, in his opinion, vious pleasure of the senator, and on occa- years, said that he has no "house" ac- "The broadcast medium is not simply an sion demonstrating his intimate familiarity counts; all accounts bring the sales staff extension of the print medium," and he with the chairman's habits. Barely able to commissions. Unlike other panelists, he wants the FTC to learn more about how hear the opening words of Mr. Pertschuk's argued against the structure of formalized TV advertising affects children. He said he prepared statement for example, Mr. Mag- sales meetings and charged: "The speed wants to find what if any part TV plays in nuson interrupted: "Now you should of the leader [sales manager] determines malnutrition among teen -agers, knew by now...." "To bring the the speed of the pack." specifically if it is "responsible for condi- microphone closer," Mr. Pertschuk said Another to address the group was Starr tioning a nation of sugar junkies." finishing the thought. Broadcasting's Mr. Johnson who made the Mr. Pertschuk readily embraces the label Later, Mr. Magnuson warned smilingly, case for "zero base budgeting.... First consumerist, and has the backing of the "We're going to be on top of you probably you visualize your station as having no nation's leading consumer advocate, more than any other chairman, because we people, equipment, desks, chairs or ser- Ralph Nader (BROADCASTING, Feb. 28). know how to get to you" vices ... then you look at your plan and Senator Hollings, noting accounts of Mr. The frequent exchange of compliments begin to add back [what you need]... Pertschuk's and Mr. Nader's close ties in between nominee and senators was evi- Among his other suggestions, which were the past, asked in effect if Mr. Nader would dence of the ease with which Mr. put on paper and distributed that morning, be running the FTC by means of lunch -ta- Pertschuk, President Carter's first was a proposal for the creation of promo- ble meetings with the prospective Chair- nominee to a regulatory agency, is ex- tions and the like "that in dollar value will man Pertschuk. pected to obtain Senate confirmation. That add up to 20% more than your sales target No, replied Mr. Pertschuk. In accord- will happen probably as early as next week. for the week, month or year." ance with strict rules against ex parte con- But one witness who followed Mr. tacts, Mr. Nader's input would be confined Pertschuk found the proceeding in bad to on- the -record proceedings. "In infor- taste. Henry Etzkowitz, associate professor mal settings, if he comments on a case of sociology at the State University of New FTC nominee before the commission; that's a violation York at Purchase and co- chairman of the of commission rules and I would be dis- Committee for an Effective Federal Trade vows lines to FCC qualified," Mr. Pertschuk testified. Commission, said there "clearly is a con- During the hearing, Mr. Pertschuk flict of interest between the nominee and will be kept open stated these other positions: the committee" He charged, as his com- "Business is not the enemy. Business mittee had done earlier in a letter to Presi- Pertschuk sails smoothly through has a right to be heard ... But it must be dent Carter ( "Closed Circuit," Feb. 14), friendly waters at confirmation subjected to the balancing test of vigorous that Mr. Pertschuk as committee chief hearing on Hill, says `consumerist' consumer advocacy." In this connection he counsel has "legitimated and perpetuated label is acceptable to him endorsed reimbursing public interest the enormous influence that big business groups for their participation in FTC pro- has on our democratic political process." Michael Pertschuk, chief counsel of the ceedings, even if they add no new facts. Mr. Magnuson repeatedly disputed Mr. Senate Commerce Committee and Presi- He also said, "lawyers may not be the Etzkowitz's specific allegations. dent Carter's nominee for the chairman- ship of the Federal Trade Commission, said last week that if confirmed he intends to work closely with the FCC to police television advertising, particularly that aimed at children. "It's my hope," he told his boss, Com- merce Chairman Warren Magnuson (D- Wash.) at confirmation hearings Wednes- day, "to work more closely with the FCC chairman perhaps than in the past to deal with problems of broadcast advertising." In response to a question from Senate Communications Subcommittee Chair- man Ernest Hollings (D- S.C.), Mr. Pertschuk said he thinks the FTC and FCC should continue their dual jurisdiction ads, over TV with the FTC regulating ad i4^,.: . 4/ content and the FCC controlling commer- Pertschuk

Broadcasting Apr 4 1977 70 Programing Johnson tells NAB to carry big club in violence area NCCB head and AMA representative meet with code board in session that Swafford says was helpful; no NAB action expected until after meeting later this month

In the last of their planned dialogues on TV violence, members of the National Association of Broadcasters TV code No such luck. Television Information Office Director Roy Danish (I) wished out loud at an board met last Tuesday with former FCC NAB TV session Monday that groups such as the National Parent Teachers Association, Commissioner Nicholas Johnson, now having raised broadcasting's collective consciousness about violence in programing, would now is right leave this matter to broadcaster;' Mr head of the National Citizens Committee go quietly away. "The time to the Danish said to the PTA TV Violence Commission's Ann Kahn, his opposite number at an "In for Broadcasting, and a representative of the American Medical Association. the Box" debate. Mrs. Kahn made it clear that not only is the PTA here to stay on this Both nonbroadcast groups, highly visi- issue; it's likely to increase its presence. A plan of action on television violence to be pres- ble advocates of less violence on TV, made ented at the PTAs convention next month will emphasize that "broadcasters are licensees predictable suggestions to the code group and legally responsible" for the programs they carry, she said. The national organization it was reported by some attending the also will "publish among our chapters the advertisers who continue to support violent pro- closed -door session. Among Mr. grams" In debating the issue, Mr. Danish and Mrs. Kahn stuck to their stories, as they had at Johnson's concerns, for example, were the series of "hearings" PTA sponsored on TV violence in February and March. Mr. Danish that NAB should give itself power to en- said broadcasters are "discouraged and disappointed by the outpouring of unsupported force restrictions on TV programing and theories" linking violence on the screen to violence in real life. Mrs. Kahn contended, how- advertising and that it should also monitor ever, that the "overwhelming body of evidence" points to a causal link between TV and real compliance with the code standards. violence. "We feel very comfortable about this emerging consensus;' she said. Mrs. Kahn Further, Mr. Johnson suggested that NAB also indicated her campaign would not stop at entertainment programing. "We should take look code authority should keep records on its another at news;' she said, "to make sure we're not showing only car accidents in ev- decisions about what programs and com- ery bloody, gory detail" The session was moderated by Kenneth Harwood of Temple Uni- mercials are appropriate for TV and make versity. that research available for public scrutiny. NAB, not surprisingly is reluctant to in- troduce such reforms, association officials Duluth, Minn. Between now and April very valuable dialogues with a lot of im- had say, for several reasons. One is that it 18 -20, the dates of the TV code board's portant groups that we've never doesn't think it can enforce the TV code next regular meeting in Washington, he before" within the confines of Los Angeles district said NAB will be working on more legal But Mr. Rich's crystal ball goes dim court Judge Warren Ferguson's decision clarification of Judge Ferguson's family - when trying to predict what new code against family viewing. And it is reluctant viewing decision. language might end up on paper. Trying to to make code records public because of Some likely outcomes of the code work out some guidelines on taste at times competition. In some instances NAB re- board's activity, he said, are the setting up seems a one -step -forward- two -steps -back ceives information on programs and prod- of a mechanism by Mr. Swafford for dis- proposition he said. Whether something ucts before they are introduced, with the seminating to the public the code board's concrete will result, "I don't know." For understanding, one member said, that the decisions and the gathering of more public sure, he and Mr. Swafford said, nothing information will be kept confidential. input. What's been done up to now has will be committed in writing by the April The official from AMA, Dr. Robert L. been important, he said. "We've set up meeting. Stubblefield, expressed his concern that TV should exercise responsibility not just to children from healthy families, but to The now, the new in TV programing children of broken homes and emotionally or deprived families. Privately NAB NAB panel examines current trends, tation at last week's National Association officials feel that that is asking too much of looks to developments in the future of Broadcasters convention in Wash- TV. ington. Nevertheless, the meeting was helpful, An innocent bystander might have ex- Perhaps the biggest news to come out of said Thomas Swafford, NAB senior vice pected it to be a game -show rehearsal. the session was Ms. Dockry's statement president for public affairs, who said he Allen Ludden, of Password fame, stood that Johnny Carson, who already has one thinks the dissidents' suggestions "had behind a rostrum off to the side, as three weekday off, will be going on a three -day merit," and that there will probably be contestants -of -sorts searched for the right work schedule. From her expression, that more meetings as a result. answers. remark appeared to have slipped out, The TV code board committee has now The moderator would have been recog- unplanned. completed the round of dialogues it nized by the general public, but probably NBC, which has been concerned over planned last December (BROADCASTING, not the others. They were Grant Tinker, the gains being made by Mr. Carson's Dec. 20), including meetings with the head of MTM Enterprises; Nancy Dockry, competition (BROADCASTING, Feb. 28 et presidents of the three networks, of the William Morris Agency, and Merrill seq.), vehemently denied it. When ques- Hollywood producers and the National Panitt, editorial director of TV Guide (a tioned later, David Tebet, NBC's senior Parent Teachers Association. last- minute fill -in for ABC -TV program- vice president, talent, said that Mr. Car- What will come out of the meetings has ing chief Fred Silverman). The show was son, who remains number-one in his time not been decided yet, said the TV code part one of "Television's 'Golden Age' - period, has a contract that calls for him to board chairman, Robert Rich of KJBR -Tv Yesterday, Today or Tomorrow," a presen- do shows four days each week. That con-

Broadcasting Apr 4 1977 71 women than the highest -rated game show. Mr. Ludden then commented that game shows appeal to older audiences. When it came to talk of the so- called "fourth network," Ms. Dockry said that aside from a push from Universal, it seems to have gone away. Mr. Ludden then called on the audience to vote by applause if they think a fourth network will be in operation in a decade. Most thought not. As the session concluded, Mr. Ludden asked whether anyone had jobs for two Television's 'Golden Age.' L to r: Allen Ludden, Allen Ludden Productions; Grant Tinker, former broadcast station employes. It was MTM Enterprises; Nancy Dockry, William Morris Agency, and Merrill Panitt, TV Guide. an introduction for Mr. Tinker's wife and his own both seated in the audience. Up tract has two more years to run as of April demise and the advent of short program- stood Mary Tyler Moore and Betty White, 3, Mr. Tebet added. ing packages make the future look good stars of MTM's The Mary Tyler Moore Mr. Tebet said the late -night personality for fresh talent. With the need for a larger Show which ended a seven -year network has never asked management for a three - choice of product, she said, "it's a run March 19. day week. There's "no truth whatsoever" chance -they're [the networks] are really to the rumor, he said, concluding that listening to new ideas." "Nancy Dockry is out of her head." Mr. Tinker, faced with an economic/ Sagan says scientists Aside from the tip, or rumor, the idealistic dilemma, said in the best of all panelists offered some general conclusions possible worlds, he'd be all for third, need a better shake on the state and future of the television fourth and fifth seasons, but he and other on television shows art. Mr. Panitt sees the industry reaching producers have enough trouble financing the "culmination of some trends that have their costs without losing the return when Astrophysicist asks NAB engineers started in the past" -among them: more their series go into syndication. to work for more realistic treatment, miniseries; one season with "continuous As to future themes, Ms. Dockry told especially in children's programs turnover of shows "; program testing in the audience that the networks' new March filling the air time usually occupied schedules will offer less violence and sex. Dr. Carl Sagan is an antrophysicist. He by reruns, and a reduction in "excessive Less sexy, but still sexist, she said. As an spends his workdays directing the Plane- or gratuitous violence." He added, how- example she cited NBC's new offering, 3 tary Studies Laboratory and teaching ever, that the violent programs are likely to Girls 3, and in a more passionate moment astronomy at Cornell University, or help- be replaced by "a lot more Charlie's asked, "Why don't they give us guys in ing other scientists figure out how to land a Angels." jockey shorts" She put in praise for the space vehicle on Mars, and how to make it Ms. Dockry agreed that the age of the soap -opera genre, noting that the lowest - take pictures once it gets there. second season is gone. She said that its rated soap opera attracts more young When Dr. Sagan is around his

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Broadcasting Apr 4 1977 72 along with the ASCAP executives, recom- mended that broadcasters learn as much as possible about the ASCAP contract but make sure they seek a conference with ASCAP top authorities whenever they dis- agree with the results of an audit. One of the more troublesome areas raised in workshop questions had to do with the value to be put on trade deals. ASCAP's Dr. Fagan said if a station ac- quired a $5,000 car for, say, $10,000 worth of airtime, only $5,000 should be treated as station revenue to which ASCAP rates apply. But one broadcaster said he'd made a trade on a three- for -one basis and been required by the ASCAP auditor to treat "all three" as revenue. Dr. Fagan and Mr. Weber insisted that Sagan they wanted broadcasters to be "satisfied Arries home on Saturdays, he sees his son watch- customers" and urged them to call the the ing cartoon scientists on television. They whenever they have an audit problem. NAB convention on committee's preparations to negotiate a new ASCAP are usually doing something such as Robert Hilker of the Suburban Radio contract. The current contract expires at shrinking people with secret formulas, and Group of stations was moderator for the the this year. So does the stations' they are usually crazy. workshop. end of contract with Broadcast Music Inc., but Dr. Sagan asked a gathering of the NAB's engineering conference Tuesday to Mr. Arries said the committee will negoti- with help change that image. "The better un- ate first ASCAP. derstanding of science and technology is The word to TV: Mr. Arries did not disclose how big an increase ASCAP is seeking. Nor did he say essential for our survival as a species," he Brace yourself what counterproposal the committee will said, "and therefore I appeal to you as make, other than to tell the NAB televi- friends of science and technology in the for another round television industry to help promote better sion assembly that "in the committee's view, an increase in the ASCAP rate would scientific knowledge on the air." with ASCAP not be justified." He added, however, that He said the urgency of the need to un- recent years the use ASCAP music derstand scientific achievement, especially Licensing group will try for raise, "in of on television [stations] has declined by in a democracy, derives from the extent to says Arries, who also asserts about 10%," which led to con- which technology dominates daily life -in- station use of music has dropped observers clude that the committee would seek a fluencing everything from transportation and rate reduction is in order reduction in the present ASCAP rate. and entertainment to communication and Television station operators were told last A continuation of the stair-step incre- even sex. week that the American Society of Com- mental rate formula that went into effect posers, Authors and Publishers is seeking as part of the current contract presumably an increase in the TV music rate on which will also be sought. Mr. Arries told the Unhappiness over they paid the society more than $25.6 mil- convention audience that this feature's ASCAP audits lion last year. savings to TV stations amounted to more NAB The advice came from Leslie G. Arries than $15 million in 1976. surfaces at Jr. of WBENAM -FM -TV Buffalo, N.Y., chair- The discussions with ASCAP represent- Two officials of the American Society of man of the All- Industry TV Stations atives thus far have been "preliminary," Composers, Authors and Publishers were Music License Committee, in a report at he said, but "we expect that full -fledged on hand to discuss differences in ASCAP music -contract interpretations with radio broadcasters at an NAB convention workshop last week, and the positions they took differed sharply from those that broadcasters attributed to ASCAP field auditors. The ASCAP officials, Louis Weber and Dr. Paul Fagan, took generally conciliatory approaches. But broadcasters who had been subjected to field audits spoke more often of take- it -or- leave -it attitudes on the part of ASCAP auditors, sometimes ac- companied by threats of lawsuits if the sta- tions refused to accept the auditors' re- ports and settle up. Andy Murtha of Maplewood, N.J., a broadcasting consultant who for years was chief financial officer of Time -Life Broad- cast, contended that in dealing with ASCAP, broadcasters are "mismatched" because ASCAP works with the problem full time while station operators have little experience with it. Gerald Carrus, senior vice president ASCAP Audits and What Your Rights Are. L to r: Louis Weber and Dr. Paul Fagan, and controller of Metromedia Radio, who ASCAP; Bob Hilker, Suburban Radio Group of stations; Gerald Carrus, Metromedia Radio, like Mr. Murtha was a workshop panelist and Andy Murtha, broadcasting consultant, Maplewood, N.J.

Broadcasting Apr 4 1877 701 negotiations will begin almost im- he recalled, the committee has succeeded mediately." Music -license group in reducing ASCAP's commercial fee rate Mr. Arries said the stations must pre- from 2.25% of specified revenues to pare not only for difficult negotiations with has 1.725% and is now seeking a further ASCAP but also for the liti- hands out at possibility of reduction to 1.3 %. But ASCAP, he noted, gation. Contract talks have regularly land- NAB convention is asking for an increase to 2 %, which he ed in court under provision of a consent said would increase radio stations' annual decree governing ASCAP's Thurston asks stations to help operations, ASCAP bill by more than $3.5 million in although eventually sometimes only with money in ASCAP court fight -but 1977 alone (BROADCASTING, Feb. 14). 3, after years of litigation -they have ended The case is currently beginning The Industry to make in compromise agreements. All- Radio Station Music its way through court proceedings. The is vital that we in License Committee last week called on "It have your support ASCAP license expired Feb. 28 but the lit- radio station operators to full the months ahead," Mr. Arries told the give support igation insures that participants may con- to the committee's efforts to reduce their TV broadcasters, warning that an ASCAP tinue to use ASCAP music without fear of rate increase would inevitably "involve ad- payments to the American Society of infringement suits pending settlement of ditional cost for each station" and "would Composers, Authors and Publishers and the case. Broadcast Music Inc. be a step backwards from years of progress In addition to the cut in commercial fee, under the Donald Thurston of WNMB -AM -FM current licenses." Mr. Thurston noted, the committee is The committee will send out solicita- North Adams, Mass., a member of the seeking "an incremental rate formula committee, told a general radio tions for station financial support within session of comparable to that in the BMI radio the next few the NAB convention that stations' music weeks, he continued. "I hope licenses, elimination of the sustaining fee will payments are too high. you respond both affirmatively and and various proposals to simplify the cur- promptly," he said. "The last negotiations "In 1975," he said, "at a time when rent cumbersome license, including a pro- were of enormous benefit to television sta- radio was buffeted with the effects of the posal for an optional standard deduction tions and we hope, in recession, radio's income was down, yet the forthcoming that will be meaningful enough so that sta- negotiations, to the fees to music continue that progress." -licensing organizations tions will no longer have to go through the The all- industry committee historically continued to increase so that in that year tedious and costly bookkeeping they were involved has negotiated on behalf of all stations that equal to approximately 50% of in itemizing deductions." authorize it to do so. When new radio's pre-tax income. We think this is contract In stressing the need for financial sup- terms are finally reached, however, each just too high. We strongly feel that the port, Mr. Thurston said: "In 1976 alone, station must decide radio industry is paying too large a for itself whether to share of ASCAP had revenues in excess $80 mil- accept or reject them. its of Financial support income" on music -licensing forms. lion. The only revenues that the commit- usually is based on station rate cards. In three court proceedings since 1959, tee has to finance the court proceedings against ASCAP are your contributions. Moreover, we have not asked for contribu- tions from you since 1971 -72." But, he added, "it is not only the money that is necessary. We would also like you to authorize us to have your stations in our petition to the court so that ASCAP will DElTA IS READY recognize that it is a united, and not a frag- mented, industry that it has to reckon with." WHEN YOU The committee is headed by Elliott M. ARE Sanger, retired WQXR chairman of -AM -FM WITH DELTA AIR FREIGHT THAT OFFERS YOU MORE PRIME New York. 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Broadcasting Apr 4 1977 -T A Cablecasting® NAB sessions on cable paint a rosy future Pay -TV decision, fiber optics, the wired nation are given optimistic treatment by most participants; others see still a long, slow climb ahead Syndication's Age. L -r: Moderator Phil Boyer, wLs -TV Chicago; Norman Horowitz, Colum- bia Pictures Television; David Fein. 20th Century -Fox. and Henry Gillespie, Viacom En- Heartened by the U.S. Court of Appeals terprises. decision against the FCC's pay -cable rules, several operators in and around cable television were extremely bullish about NAB convention. "The days of shoddy Betamax on syndicators, none of the the medium's future last week. production are over," he said, projecting panelists had a solution to the problem. This was evident in at least two sessions that in 1978 and 1979 we'll see different "Material has been stolen by cable," Mr. at the NAB convention. Some participants concepts in prime access, raising the level Horowitz said, "and it will be stolen by were predicting an annual cable growth of first run programing. Betamax. 1t's just people breaking the rate of anywhere from 14% to 17% in the Panelists Norman Horowitz of Colum- law." next decade. The broadcasters in bia Pictures Television, Henry Gillespie of workshops Monday and Tuesday mornings Viacom Enterprises and Mr. Fein, all weren't pleased to hear the projections, agreed that more money is needed to im- but the cable optimists sought to assuage prove the quality of first -run programing. Networks send dove any fears. "The quality program is going to cost," to warring academies Irving Kahn of Broadband Communica- Mr. Fein said. Mr. Horowitz explained that tions Inc. was one: "The political climate foreign income floats the business now. to save Emmy telecast as of last Friday [March 25, the date of the Profits from the international market court's decision] took a giant step for- make it possible to produce programs in The uncertainty surrounding the Emmy ward," he said. "The fact of the matter is the U.S. that stations can afford, he said, telecast set for NBC -TV on May 15 was that pay TV now has a shot at gaining real citing Born Free as an example. It runs underlined last week when the three TV competition in the marketplace. It's not very well everywhere but the U.S., he said, networks issued a joint statment urging going to put broadcasting out of business, because there is not enough money here to that differences within the National ladies and gentlemen ... You can't stop make a go of it. He said that the networks Academy of Television Arts and Sciences progress. There's a dominant groundswell run the business, with no consideration be patched up so that the awards telecast and cable has that" for syndication and the economics at the can proceed as scheduled. For Mr. Kahn, actually, the promised station level will not support network - There has been a widening rift for the land of the future will be reached through quality programing. "Syndication is in the past year between NATAS and its fiber optics, and he announced Monday back of the bus;' he said. Hollywood chapter, and in February the that his firm is going to demonstrate a However, in answer to a question by academy revoked the charter of its West "working mainline system" at the Na- moderator Phil Boyer of wLS -TV Chicago Coast branch (BROADCASTING. Feb. 28). tional Cable Television Association this concerning the sale of ABC's Happy Days Officers of the former Hollywood chapter month in Chicago using "a new type of series, Mr. Gillespie said that prices for have formed their own organization, the solid -state laser as light source" syndication of network programs are Academy of Television Arts and Sciences, The court decision remained in the reaching a new plateau. "People want to and said they will have their own awards background during most of the workshop pay more for what they're afraid they can't presentation telecast next fall. at which Mr. Kahn appeared. Instead, get," he said, adding that it favors the As for this year's telecast, a number of most of the discussion, dwelled on busi- seller to publicize its programs to keep the West Coast producers and performers ness, as seen from eight perspectives: momentum going. have declared that they will not appear on Warren G. Bender of the Telecom- When asked if syndication will aim for a the program. NBC -TV has maintained munications Sciences Section of Arthur different demographic target than the the program will go on as it has a contrac- D. Little Inc. -Back in 1972, Little put out younger audiences the network programs tual commitment, but said last week it will a study making "wildly optimistic" projec- cater to, all the panelists again agreed on be up to the academy to deliver it. The tions for the cable business, none of which the answer: "We make programs that peo- academy insists it will have a program, and ever came true because "the bottom fell ple buy, period." The 18 -49 age group con- the defections will not be widespread. out" of the business, Mr. Bender said. But trols the majority of the television sets, The joint statement from the networks he said there has since been a reawakening Mr. Gilespie said, explaining that pro- last week was described by one network of interest in financing cable operations. gramers have to aim at that age group, try- spokesman as "a show of cooperation" by "A year and a half ago, it seemed to us ing to get the others in around the edges. organizations that are nominally competi- that was 1972 again." "It's buying power, and that's it," Mr. Fein tive. The statement stressed that "in view Little's latest study, which Mr. Bender emphasized. Mr. Horowitz said the solu- of the public interest in the awards, we feel co- wrote, predicts cable's annual growth tion for the forgotten demographic groups that all members of the academy should rate for at least 10 years will be 14%-17% - will probably come from cable, where rat- support the presentation of the Emmy not in miles of cable laid, but in numbers ings won't figure into a program's awards, scheduled for May 15 on the NBC of customers added to systems. The study longevity. Television Network." The networks ad- projects 20- million cable subscribers by Cable may also be the answer to the ded: "We propose that a full -scale review the early 1980's and total industry problems created for syndication by the of all factors relating to existing and future revenues of $2 billion. network's trend toward short -form pro- award structures be made to determine the Pay cable is included in this optimistic grams, he said. most appropriate course of action" after projection, in fact is to be the "catalyst" of Asked about the effect of the Sony the May 15 telecast. growth, Mr. Bender said. He sees pay cable

Broadcasting Apr 4 1977 75 set he has bought a 40 -80 channel capacity, yet in no TV market are there that many channels today. Irving Kahn -Mr. Kahn disagrees with Mr. Bender that the main factor hold- ing cable down in the last five years has been economic. It was political, he said: It was and legislators, working The Cable TV Picture Today and Tomorrow, Part One. L to r: William J. Donnelly, broadcasters Young & Rubicam; Warren G. Bender, Arthur D. Little Inc.; Thomas R. Dargan, KATU(TV) Port- together. ca- land, Ore.; Robert Resor, NAB; Irving Kahn, Broadband Communications Inc., and Robert But amidst the speculation over pay Arum, Top Rank Inc. ble's growth as a result of the court deci- sion against the pay -cable rules, Mr. Kahn r"""%tiga. argued that the real future lies elsewhere. "Pay TV represents something less than 5% of the potential of broadband," he said.

ANI "Out of left center field a new word has come out and it's fiber optics." After announcing the demonstration his company will run in Chicago, Mr. The Cable TV Picture Today and Tomorrow, Part Two. L to r: Mr. Donnelly; Mr. Kahn then devoted several minutes to ex- Bender; Mr. Resor; Robert Rice, WRAU -TV Peoria, Ill.; David Kinley, American Television & tolling optical fiber's virtues -its small Communications Corp., and Joseph M. Cohen, Madison Square Garden Cablevision Inc. size in comparison to the quantity of messages it can carry. It cost about $150,000 per mile to lay the cable for the as "the sparkplug that will promote than not. Both are delivery systems for en- first cable system in New York, he said. further penetration of cable television" tertainment, information, and advertis- But with fiber "we could have cut that cost cable delivery The newly emerging "inexpensive earth ing -with the "superior by a factor of 10." station" in turn is to be the sparkplug for system over the long haul," he said. Mr. Kahn was later disputed on his pro- pay TV growth, he said. "There will always be mass communica- jection for fiber optics. Mr. Bender said his The future is considerably more bleak, tions supported by advertising;" he added. study predicts fibers will have no effect on however, for two -way cable communica- What Young & Rubicam is trying to do cable in the 10 -year future. And Mr. tions, Mr. Bender said. In the past, now, he said, is determine where people's Kinley said a cost study by his firm showed "whenever the money underwriting two - time and attention are going to be in the installation of fiber would cost 30 to way has stopped, the system has shut future. Its current projection is that by 35 times what it would cost to lay ca- down. We think this is the way it will con- 1981 the country will see the beginnings ble. The bulk of that would go for labor tinue" He said people will pay for the im- of what he called "the shape of a video en- and installation. Fiber is "far more com- proved TV picture cable provides and for vironment"-as opposed to the print en- plicated" to hook up than conventional ca- entertainment programs, but not for vironment that he said is predominant ble, he said. education. now. Robert Arum, Top Rank Inc. -Mr. David D. Kinley, former FCC Cable The television set "is the most under- Arum, who has promoted several Bureau chief, now with American Televi- utilized piece of machinery in the home," Muhammad Ali title fights, predicts that sion & Communications Corp. -Mr. Mr. Donnelly said. When a viewer buys a regardless of how much cable and pay ca- Kinley indicated he doesn't buy Mr. Bender's projection for pay cable. "ATC has moved very slowly into pay," he said, Optical fibers: Will they or won't they? Contrary to the predictions of those trying to for two reasons: (1) There is a "serious" read AT &T's mind, optical fibers are not going to be the means for wiring the nation for security problem with pay cable, and video, Bell's chairman, John deButts has said -at least not at the level of today's state of (2) there is the problem of "churn," the art. The National Cable Television Association, for one, has vocalized fears that Bell subscribers hooking up to pay cable, could drive cable TV out of business with the glass threads, a pencil -thin bundle of which then unhooking, then occasionally hook- is said to be capable of carrying all the same services (entertainment, classroom instruc- ing up again. It is not unusual to have com- tion, video newspapers, telemedicine, meter reading, to name some) cable envisioned for plete turnover of subscribers every six to itself. 12 months, he said. "I got a little tickled at the position the cable TV people took that we were going to take In Mr. Kinley's opinion, if cable is to over their business :' Mr. deButts told the weekly newsletter Telecommunications Reports. "It meet Mr. Bender's projected cable growth just doesn't make any sense. No way that we could use optical fibers to do that with today's rate, it must make an effort to wire technology." The reason, he said, is that the cost of pulling one strand of fibers off a trunk to metropolitan areas. His own firm, whose go into the home "would be astronomical:' largest system is now in Birmingham, NCTA, which has mounted a campaign against the so- called Bell bill -legislation pend- Ala., is currently considering moving into ing in both the House and Senate to stifle new competition against AT &T -is skeptical of the Queens borough of New York. Mr. deButts's remark. Just because Bell does not think it has the technology now to make William J. Donnelly, Young & widespread use of fiber optics does not mean that it won't some day in the future, said Rubicam Inc. -He is certain the wired -na- NCTA President Robert Schmitt. He said Bell has been "propagandizing" Congress with its tion concept will become reality, and that concept of carrying communications services into the home over just one wire -Bell's ultimately the question facing broadcasters wire. Eventually fiber optics may work for AT &T, he said, and cable would then become a will be when, not whether, to sell their TV mere lessee on Bell's wire. "From our hard experience of 10 to 15 years when the facilities and lease cable channels instead. telephone company was leasing to us, they were absolutely without limitation as to how "You're in the distribution business," he they could gouge us :' said to the TV broadcasters. "In fact, most In direct contradiction of Mr. deButts's statement is Irving Kahn, director of Times Fiber of you are just telephone booths." Communications Inc., Meriden, Conn., who said that not only is glass fiber into the home Mr. Donnelly places cable's growth rate economically feasible, but that he is prepared to offer it for home use within 24 months at at about 16%, in the same range as Mr. prices competitive with copper wire. He said 12 months after the Times Fiber's demon - Bender sees it. But more important, from startion of a mainline trunk of optical fiber at the NCTA convention in Chicago next week, Young & Rubicam's point of view, he sees the firm will demonstrate general distribution. Then 12 months later it will cable developing as an advertising take fiber into the home. The reason Times Fiber can do it :' he said, is that "we do not func- medium. As far as he is concerned, cable tion as a common carrier." "We could have gotten the same quote las Mr. deButts's above] and broadcasting have more in common when we originally went into coaxial cable."

Broadcasting Apr 4 1077 78 ble compete for sporting events in the fort from the fact that the largest cable ble has within it the seeds of its own future, the networks are going to come out company, Home Box Office, is following a destruction," he said. After all, "we're not way ahead. "Cable and pay TV will get policy of buying sports and entertainment talking about news and information" their share," he said, "but only the leav- on an exclusive basis," the effect of which going out over pay cable. "All we're talk- ings" because of the networks' increasing he said, is to diminish the amount of ing about is taking programs off free TV willingness to pay huge sums for events. money it can offer for sports shows, in and charging for them" Even if cable one day gets together the turn causing the suppliers to save the good Robert Rice, WRAU -TV Peoria, Ill. - money to compete for the big events, he events for the networks. "We're not ready to roll over and play dead added, "it will be too, too late." The Thomas R. Dargan, KATU(TV) yet," charged Mr. Rice in response to reason, he said, is that the networks are Portland, Ore. -"l disagree with prac- those predicting cable's inevitable spread. beginning now to tie up events and perfor- tically every remark made up here," Mr. He said broadcasting still plays an impor- mers with long -term contracts prohibiting Dargan said. In his opinion, unhaltered tant role in providing free information and them to be shown on cable. growth of pay cable will not lead to service programing to those who cannot With the networks as financially power- more and better entertainment and other afford to pay for programing. He urged ful as they are, Mr. Arum concluded, programing, because "we're not all of a broadcasters to tell NAB they want the broadcast television has nothing to fear. sudden going to develop 300 or 400 new fight against cable to be the number -one Joseph M. Cohen, Madison Square creative geniuses as writers." priority for the association. And he further Garden Cablevision Inc. -His comments These are tentative thoughts, in light of urged broadcasters to protect their own in- paralleled Mr. Arum's; his projection is the freshness of the latest court decision, terests through direct involvement in all that pay cable won't be able to com- he said, but he sees not so bright a picture legislation on Capitol Hill and rulemakings pete for sports programing for 20 years. for pay cable as did the other panelists. at the FCC that have impact on cable's re- Furthermore, he said, "You can take corn- "Perhaps the so- called success for pay ca- lationship to broadcasters.

Pay -cable decision sparks new debate Levin says cable market would be as "modest" in the future and of program buying and audience frac- will enlarge program supply; predicted audience fractionalization unless tionalization, pay cable offers a "very little Beranek forecasts siphoning broadcasters and cablecasters work threat," Dr. Beranek used his own market, together. "For both factors to stay in the Boston, for a rebuttal -to show that UHF "Our appetite is not for the World Series, business," he said, they have to supple- television progress there has further not for the Super Bowl. Our appetite is for ment each other, rather than pay cable tak- divided the market. His belief is that UHF those events not otherwise televised:" ing the premium programing and leaving is analogous to cable in the respect that, if It's unlikely that Home Box Office Presi- broadcasters the leftovers," he said. a UHF channel can make inroads in the dent Gerald Levin convinced many broad- Mr. Levin again stressed that broad- potential audience for the generally domi- casters that those were the true aspirations casters have taken that attitude because nant VHF stations, an imported cable of pay cable. As one broadcaster said later: presently "producers have a narrow aper- channel should also be able to do so. In "I've got to just shake my head," adding ature through which to pass their pro- 1966, he said afterwards, only 3% of a po- that he probably would have said the same grams." He anticipates the growth of a tential 19% of the Boston -area audience thing if he were in Mr. Levin's place. "tripartite" system of program financing. was drawn to UHF between 5 -7:30 p.m. Mr. Levin's defense of his business, and Amplifying that remark after the debate, Currently, he said, UHF stations have Leo Beranek's (wcvB -Tv Boston) attacks he said the system would be along the "just about achieved parity," taking about against it, came during the pay -cable part lines of what is in practice now with com- 36% of the Boston market during the time of Tuesday morning's television session at mercial television (advertiser- support), period. the National Association of Broadcasters public television (government and under- Should pay cable cut deeply into broad- convention. It had originally been pro- writer support) and pay cable (direct con- cast audiences, Mr. Beranek told the con- moted as "Pay Cable Is in the Public In- sumer support). Rather than siphoning vention, local programing would be terest-a Debate" The U.S. Court of Ap- programs that might be expected to go to reduced. He outlined WCVB -TV's efforts in peals in Washington, with a decision a few broadcasters, he said he believes strong that area and said that cable doesn't have days earlier, prompted a more specific dis- direct support would mean "the injection to even attempt it because there's no fi- cussion. of new money" into a "pool for more pro- nancial incentive or governmental com- In the short -term, Dr. Beranek said, it's graming." pulsion. Pay cable, he said, offers nothing the producers who stand to gain most from While Mr. Levin stressed that, in terms the viewer can't get free over the air. a freeing -up of movies and special events to pay cable. They "can ask for more money;' he explained, because there will be more competition for product. It's the broadcast /cable picture in the next few years that has Dr. Beranek wor- ried. He sees increased cable penetration laying the groundwork for increased revenues with which to outbid broad- casters for attractive programing. "In the end, the viewers are going to go where the better programs are," he said. "Basically I would say not to worry," Mr. Levin responded, claiming that he and his associates are not looking to siphon but rather to provide an additional outlet for more product from an expanded creative community. He cited pay cable's pick -up of a sporting event not covered by the net- works and HBO's own on- location series. Pay cable and the public interest. L to r: Dr. Leo Beranek, president, wcvB -TV on Dr. Beranek questioned whether Mr. moderator Don West, managing editor of BROADCASTING, and Gerald Levin, chairman, Home Levin's programing acquisition taste Box Office.

eroadcasting Apr 4 1977 77 when they could be out adding depth to laughed. His conclusion, for example, Broadcast Journalism' their reports, and emphasizing per- could not have been calculated to warm sonalities at the expense of issues. hearts in the executive suite. "I would ask Mr. Pettit acknowledged after his speech you gentlemen who built the box;' he Newsmen too often that some of his remarks might offend his said, "to now persuade the management play the politician's superiors. "I'll hear about them," he to fill it up with something:' shell game - Pettit NBC reporter uses engineering conference platform to plead Two sides of the coin on media and terrorists for better reporting procedures Washington newsmen and police NBC newsman Tom Pettit admitted at the address the problem, fail outset of his speech to the NAB engineer- to find any tidy solution ing conference luncheon Monday that technology is not his forte. So he filled his "Do you assume that we don't know would address with what seemed at times lives are at stake ? "- w'mP-TV- Washington be an unbroken string of one -liners, and News Director Jim Snyder. some very funny ones at that. But mixed in with the joking were some "I haven't seen it so far. "- Deputy Chief serious thoughts on his topic, "Television Robert Rabe of the Metropolitan Wash- and Politics;' and Mr. Pettit clearly was ington Police Department. less concerned with how news is gathered Two weeks after the Hanafi Muslim seige Snyder Rabe than with what news is gathered. on Washington (BROADCASTING, March here to tell you that minicam "I'm 14, 21), broadcast journalists and law en- in taking hostages or his demands - "if coverage of politicians is okay." he said. forcement officers wrestled with the terms [he] can't get it out, [he's] lost what [he] on tape "We can get suckered by them (if any) of the press /police relationship is trying to do." even better than we could on film." during the 30 hours when 134 persons And if media coverage is indeed part of to Newsmen are being used, according were held hostage in three Capital loca- the demands, Mr. Horstman suggested it not yet Mr. Pettit, because they have tions. should be as limited as possible. Further- as well as learned to grapple with issues Joining Messrs. Snyder and Rabe on a more, he asserted that coverage should television is they have with events. "If panel sponsored by the Washington chap- present the situation as "what it is- ever to mature, we must get away from ter of the Radio Television News Directors despicable,' with the point made that no being captives of the candidate" he said. Association March 24 were Preston Pad- hostage situation has been successful for "We have to show more than the guy get- den, an attorney for Metromedia Broad- the terrorist. Like Deputy Chief Rabe, he cities. We ting off a plane in six different casting; Preston Horstman, a psychologist came out against direct calls to a should cover what they do, but we also for the Prince Georges (suburban Wash- hostagetaker saying it could aggravate the should distinguish their ideas from that. It ington) county police, and moderator Ed situation and "continuous on -site is, in fact, the ideas that are in- Tobias, WASH(FM) news director and local coverage" where, among other things, volved ... and you can't take a picture of RTNDA president. Their audience at a police maneuvers are outlined. an idea." downtown Washington auditorium: more Mr. Padden, claiming that he was not Consequently, he said, the tendency is than 50 broadcast reporters, news direc- intending to give legal advice, urged the to focus on the strategies of the political tors and policemen, an FBI -man, and at reporters in the audience "to suspend" horse race, leaving the public with a fuzzy least one concerned television viewer who their competitiveness during such inci- image of the candidates' qualifications. accused the electronic media of "desen- dents. "Some of the worst abuses would Among the techniques singled out by Mr. sitizing the American public to horror." be avoided," he said, if everyone wasn't in Pettit as contributing to that tendency: During the brief presentations by a rush to scoop each other. He also re- polling, which he said yields results that panelists and the hour of questions that minded journalists that while the First are out of date before they're reported; the followed, the police clearly took the offen- Amendment applies to news presentation, assassination vigil, which anchors camera- sive" ( "Is it going to take the loss of life" there is no absolute right to gather the men and reporters at a candidate's side before broadcasters set coverage news. guidelines ?" asked Deputy Chief Rabe) Mr. Snyder, who with Mr. Rabe, the and the reporters the defensive ( "I don't most vocal participant, claimed that his expect Chief Rabe to love me," said Mr. and other stations cannot join "in pre-ar- Snyder, saying that an adversary relation- ranged coverage plans." Furthermore, he ship between journalists and the police is said that nothing in the broadcast coverage part of the "pains of democracy "). of the Hanafi episode makes him think The deputy police chief, who is his formal guidelines are needed. department's chief negotiator and is From the audience a reporter gave his responsible for handling police tactics in credo -"it's news and my job is to report emergency situations, made an impas- the news:' That same reporter, however, sioned call for the media to establish "rea- later added that his own judgment at the sonable guidelines" In his estimation, time does constitute informal guidelines. those would include prohibitions on tying Another news director said that he has not up phone lines to seige areas, interviewing rebroadcast certain news after police have suspects or reporting police movements. suggested it could be inflammatory but "You [the media] are part of the prob- "that is about as good as it's going to get" lem :' he charged. And to journalists' claims that police- Mr. Horstman also had his suggestions, men are guilty of withholding information all stemming from his conclusion that the that the public should know, a law enforce- media has "tremendous responsibility" in ment official said that he can't trust the hostage situations. Among his recommen- media because there are no formal dations: don't name names - "you give guidelines and while most journalists may him credit, it strengthens what he [the ter- be responsible, what about those who are Pettit rorist] is doing "; don't reveal his method not?

Broadcasting Apr 4 1977 78 nssroaaasäng PIayIist'Ap4

Contemporary Playback

Over -all -rank Rank by day parts Fast follow -ups. From Fleetwood Mac to the Jacksons. brand new Last This Teile (length) 6- 10a- 3- 7- releases are blooming. Each with a record Still on "Playlist's" top 40, week week Artist -label 10a 3p 7p 12p these groups have follow-ups hot on the trail of those earlier re- leases. Fleetwood Mac, whose Go Your Own Way (Warner Bros.) was 2 1 Rich Girl (2:23) 2 1 2 1 Hall & Oates -RCA the first single from its Rumours LR trys again with Dreams. Already 3 2 Things Do for Love (3:32) 3 3 1 3 We al 46 on "Playlist, it was named as an addition to KJRIAM) Seattle, 10cc- Mercury KFRCIAMI San WAYSIAMI WRKOIAM) 1 3 Love Theme from "A Star Is Born" Francisco, Charlotte, N.C., and Boston. (Evergreen) (3:03) 1 4 4 4 Show You the Way to Go (Epic), the Jacksons' newest, is slower Barbra Streisand- Columbia paced than Enjoy Yourself (at 34), but Judy Smitharl of WHBOIAMI 4 4 Dancing Oueen (3:50) 4 2 3 2 Abbe -Atlantic Memphis testifies it's just as good. First mentions. Chilliwack, a 6 5 Don't Give Up on Us (3:30) 6 5 5 5 Canadian group with a 10 -year history recording for London, A &M David Soul- Private Stock and Sire, has now produced a single for Mushroom Records. They're 5 6 Don't Leave Me This Way (3:35) 5 7 6 7 Thelma Houston -Tamla /Motown "four men in a rock 'n' roll band, fly at night, in the morning we land" 10 7 Hotel California (6:09) 7 6 7 6 So go the lyrics to Fly at Night, an uptempo tune laced with a few Eagles -Asylum 16 m 8 Southern Nights (2:58) 9 8 8 8 mellow notes. Vocal harmonies and strong guitar dominate. Mesa, an Glen Campbell -Capitol American group of five, begins its history with Sailing Ships (Ariola 14 9 I've Got Love on My Mind (4:20) 8 11 9 12 M America), its first record ever. The title and tune are the same: It's a Natalie Cole- Capitol 9 10 Carry On, Wayward Son (3:26) 10 12 10 10 "light sea ballad with four-part harmonies :' explains Chris Van Ness Kansas-Kirshner/Epic of Ariola. 1 M 11 So Into You (3:19) 11 10 11 9 Atlanta Rhythm Section -Polydor 7 12 I Like Dreamin' (3:29) 12 14 12 11 Kenny Nolan -20th Century 11 13 Torn Between Two Lovers (3:40) 13 9 13 13 Country Mary MacGregor -Ariola America /Capitol 12 14 Night Moves (3:20) 14 13 15 14 Over-all -rank Rank by day parts Bob Seger - Capitol Last This Tetle (length) 6- 10a- 3- 7- 2E N 15 Trying to Love Two (3:05) 15 15 16 18 week week Artest- abet 108 3p 7p 12p William Bell- Mercury 15 18 Go Your Own Way (3:34) 16 16 14 16 t 1 Southern Nights (2:58) 1 2 1 1 Fleetwood Mac -Warner Bros. Glen Campbell -Capitol 17 17 Maybe I'm Amazed (3:13) 17 17 19 19 3 2 Lucille (3:39) 2 1 3 2 Wings -Capitol Kenny Rogers- United Artists 13 11 La (3:27) 3 5 4 4 2111118 When I Need You (4:11) 18 19 17 15 3 You Can Never Tell (C'est Vie) Leo Sayer -Warner Bros. Emmylou Harris -Warner Bros. 18 19 Year of the Cat (4:32) 19 18 18 17 5 4 She's Got You (3:04) 4 3 5 3 Al Stewart -Janus Loretta Lynn -MCA 8 20 Fly Like an Eagle (3:00) 20 21 22 23 2 5 She's Just an Old Love... (2:33) 5 4 8 9 Steve Miller Band -Capitol Charley Pride -RCA 22 21 Lido Shuttle (3:40) 21 22 21 25 15 8 She's Pulling Me Back Again (2:26) 7 6 9 6 Boz Scaggs- Columbia Mickey Gilley - Playboy 20 22 Weekend in New England (3:38) 25 20 29 21 4 7 It Couldn't Have Been Any Better (3:00) 6 7 6 8 Barry Manilow -Arista Johnny Duncan- Columbia 3( 23 Your Love (3:30) 22 25 25 30 7 8 Mockingbird Hill (2:58) 8 10 2 7 Marilyn McCoo & Billy Davis Jr. -ABC Donna Fargo -Warner Bros. 9 8 10 5 34 p :i4 I Wanna Get Next to You (3:29) 23 23 27 28 8 9 Paper Rosie (3:56) Rose Royce -MCA Gene Watson -Capitol 13 25 Blinded by the Light (3:48) 24 28 24 32 6 10 Adios Amigo (3,35) 11 9 7 10 Manfred Mann -Warner Bros. Marty Robbins - Columbia 29 26 Sir Duke (3:52) 32 33 20 20 9 11 Torn Between Two Lovers (3:40) 12 12 13 13 Stevie Wonder -Tamla /Motown Mary MacGregor -Ariola America /Capitol 13 12 12 21 27 Long Time (3:03) 29 26 28 24 14 12 You're Free to Go (2:40) 14 Boston -Epic Sonny James -Columbia 15 31 28 Can't Stop Dancin' (3:18) 28 31 26 22 - N 13 Easy Look (2:46) 10 14 15 Captain and Tennille -A &M Charlie Rich -Epic 11 18 11 11 18 3Y L7 29 Whodunit (3:35) 26 27 30 31 14 Don't Throw It All Away (3:09) Tavares -Capitol Dave & Sugar -RCA 15 17 14 17 4( 1130 Right Time of the Night (2:53) 27 29 31 33 - 1815 Some Broken Hearts Never Mend (2:43) Jennifer Warnes- Arista Don Williams -ABC /Dot 24 31 New Kid In Town (5:02) 30 24 33 27 19 16 Play Guitar Play (3:20) 17 16 16 14 Eagles Asylum Conway Twitty -MCA - 16 15 18 11 - U 32 Calling Dr. Love (3:02) 34 38 23 29 - U 17 Anything But Leavin' (2:42) Kiss -Casablanca Larry Gatlin- Monument 25 33 Hot Line (2:59) 38 30 32 26 - 018 Slide Off of Your Satin Sheets (2:57) 13 20 17 16 Sylvers -Capitol Johnny Paycheck-Epic 26 34 Enjoy Yourself (3:24) 31 34 34 34 21 19 I'm Not Easy (3:03) 22 19 19 24 Jacksons -Epic Billie Jo Spears- United Artists 21 25 21 21 27 35 Isn't She Lovely (6:33) 33 32 35 35 18 20 I Just Came Home... (3:24) Stevie Wonder -Tamla /Motown Cal Smith -MCA 18 33 36 Say You'll Stay Until Tomorrow (3:30) 35 35 37 36 25 21 Desperado (3:16) 20 Tom Jones -Epic Johnny Rodriguez- Mercury - 37 I'm Your Boogie Man (3:58) 36 36 36 38 17 22 Moody Blue (2:48) 23 21 24 25 K.C. & The Sunshine Band -TK Elvis Presley -RCA - 38 Couldn't Get It Right (3:14) 37 37 39 39 12 23 If Love Was a Bottle of Wine (3:14) 20 ' 25 22 Climax Blues Band -ABC Tommy Overstreet - ABC /Dot 35 39 Do Ya (3:45) 40 39 40 37 - 24 l'lI Do It All Over Again (2:52) 19 23 Electric Light Orchestra - United Artists Crystal Gayle- United Artists - 40 Dancing Man (2:25) 40 40 - 25 Wrap Your Love (2:39) 23 22 0 -Epic Lynn Anderson -Columbia

These are the top songs in air -play popularity as reported by a select group of U.S. s ations each has been "weighted" in terms of The Pulse Inc. audience ratings for the re- porting station on which it is played and for the part of the day at which it appea s. A I MI indicates an upward movement of five or more chart positions.

Broadcasting Apr 4 1977 79 time -base corrector, reatures a new Equipment & Engineering "bidirex" search -control dial that moves the picture in either direction from still frame, single step, normal speed and fast One inch VTR's motion (with picture coherency up to 30 times normal speed). By switching to a jog one star in mode, the tape reels follow the bidirex dial as it is turned by hand back and forth, giv- the firmament ing the "hands -on" effect Sony says most broadcasters requested. Sony also in- of NAB exhibits troduced a 36- pound portable variation at the NAB -the BVH -500 -which is to be Helical format gets much attention available early next year for about in exhibit halls, but it wasn't $30,000. the only one; manufacturers reported Ampex's VPR -1 one -inch nonseg- sales up over last year, despite mented VTR has a new "shuttle knob" being spread over three hotels similar to Sony's bidirex dial, and an autO- riiaticscan tracking áccessory (AST) which "The convention of 1977 will be known as automatically corrects deviation during the convention of the one -inch video -tape playback. The VPR -1 system, with time machine" That was how NAB engineer base corrector and the AST option sells for Chris Payne introduced his "What's New Sony's BVH -1000 video -tape recorder. about $50,000. Ampex also expects to at the Exhibits" session at the National begin shipments in mid -1978 of its Association of Broadcasters gathering last VPR -10, .a portable one-inch machine week in Washington. which will sell-for about $35,000. Some exhibitors would have argued Although the consensus in broadcasting with Mr. Payne, saying that other equip- circles currently favors the nonsegmented ment is potentially as revolutionary-in - format; the. chief manufacturer of seg- cluding a digital noise reducer (page 80), mented VTR's, Bosch Fernseh, is fighting computerized control of on -air TV switch- hard to change that.. Bosch brought to. the ing systems (page 81), frame storers (page NAB its family of BCN one -inch VTR's, 81), automated radio programing equip- including two production models that ment (page 82), cameras and ENG equip- eventually are to be combined into one ment (page 82), automatic transmission Bosch- Fernseh's BCN -50 video -tape machine with "jogging" and freeze -frame systems (page 83), time -base correctors recorder. capabilities similar to the nonsegmented (page 83), transmitters (page 83) and edit- VTR's. lb accomplish this, Bosch has.in- ing systems (page 84). cluded in its studio control cabinet a "still - Whatever the highlights, it can also be come the broadcast standard. But it is gen- storer" unit to summon up single frames said last week's convention was a selling erally agreed that one of the formats will (with a storage capacity of 100,000 frames one. Most manufacturers said orders for replace quadruplex, which One broadcaster on a 90- minute tape). For slow motion, equipment were up over last year, and said "will go the way of the 78 rpm the B.CN -50 actually rocks the reels back despite the fact that the exhibits were lo- record" and forth. The basic BCN -50 with a time - cated in three hotels, traffic flow generally Most broadcasters, including the net- base corrector sells for about $70,000; the was heavy. works, have expressed strongest interest in still -store and jogging options, to be ready There were approximately 1,250 broad- the nonsegmented recorders because of in about six months, will cost about cast engineers at the convention, and, as their stop -frame and slow- motion $16,000. Other variations in the BCN for- one NAB official said, the high engineer- capabilities for editing. Indications that mat will be an interchangeable casette/ ing registration means that travel money is sales of the nonsegmented models would reel -to -reel version and a BCN -5 portable being spent for a particular reason, and be held up until compatibility standards cassette machine,. expected to be ready for that reason is to do some shopping. are agreed to by the two manufacturers on delivery next year. the .market, .Sony and Ampex (BROAD- Turn that noise down: The battle between helical CASTING, Feb. 14), appear to be con- Thompson CSF's and quadruplex may be over tradicted somewhat by CBS's and NBC's digital recent purchases of 30 Sony VTR's, and reducer is a big draw What Chris Payne tactfully avoided saying by Sony's report that it sold more than 15 One of the major attention grabbers the was which one -inch video -tape recorder more units at this year's convention. of - exhibits was Thomson -CSF Laboratories' segmented or nonsegmented -might be- Sony's BVH -1000, at $49,000 with a digital noise reducer, which is designed to eliminate noise from NTSC signals. De- BEST U TAPE pending on the input signal characteristics, -MATIC PRICES YET an improvement in signal -to -noise ratio of DU PONT CROLYN 9 db, 12.db or 15 db can be expected, ac- cording to Thomson. The system is a KCA -10 $12.50 KCA-60 $21.50 digital adaptation of a frame -to -frame KCS -20 $15.50 KCS recursive filter, plus a controlling motion -30 $22.10 detecter that scans every element of each Check with order -We pay Freight TV picture and decides whether the filter should Fresh stock -Minimum operate. order 96 The production model that Thompson hàd on display was C R V SYSTEMS Inc. from the CBS studios, and during the NAB exhibit show, ABC 2370 Vinton Street bought two units -which sell for $20,600 Huntington, WV 25701 each. Call us for E N G Equipment Thomson -CSF said the noise reducer is 304 -525 -2633 Useful in improving the signals from porta- ble color TV cameras operated under

Broadcasting Apr 4 1977 so Mr. Choate said he took a survey of customers on the BIAS clerical systems and found that 90% of those responding said they would eventually go to total auto- Broadcast mation. The Grass Valley Group of California drew many broadcasters to see its Financing? microprocessor-based system, which can be purchased incrementally to reach a full level of automation for about $40,000. The system is designed for small and Thomson -CSF Laboratories's digital medium market stations, and a Grass noise reducer. Valley spokesman said the company sold five of them during the NAB. Like the au- marginal lighting conditions and of video tomation systems displayed by Vital In- tapes that may be many generations dustries and Central Dynamics Corp., the removed from the master tape. Among system automates control of on -air switch- other applications Thomson said the ing, telecine projectors, VTR's, studio system can improve the signals from cameras and other video sources. studio cameras engaged in electronic film production, the removal of noise from Frame storers have arrived microwave and CATV transmission, noise on the scene, and some say reduction in off-air reception and grain they operate like magic reduction in telecine film. Joining the automation systems in the Studios are next in line studio's future will be some new com- to be hooked to automation puter -based still storers offered for the first time this year. Broadcasters were calling If one -inch VTR's have arrived, it was Ainpex's ESS graphic retrieval system probably television studio automation that "the state of the art" -which presumably loomed most noticably on the broadcast is why it sells for $200,000. Developed last horizon this year. Several companies de- year in conjunction with CBS, the system veloped automation systems for station was used on CBS's election coverage last switchers in the last year, and judging from November and is now at work on the net- the interest in their booths, they have work's evening news and 8:57 p.m. refined those systems to the satisfaction of Newsbreak. ESS electronically converts an many large, medium and even small mar- analog television signal into digital form Heller -Oak knows ket broadcasters. and stores on a magnetic disc pack, up to The gate may have been opened by the 1,500 on -line stills, any one of which can the Industry's needs. growth over the last few years of account- then be retrieved in less than 100 milli- Loans ing and traffic automation. Several on -air seconds. Leases automation systems can use log informa- Vital Industries also presented a new tion sent down over video display ter- frame storer, the Squeezoom VMU -1, Acquisitions minals from stations hooked up to, for ex- with features that caused one competitor Refinancing ample, the BIAS or Jefferson Data to say, with not a little envy, "the damn Discounting Seller Notes systems. confident that total auto- thing's magic." Based on microprocessor "I'm Heller -Oak has built its reputation will be a fact life within two to technology, the Squeezoom stores up to mation of in communications financing on video at once, and can display five years," said Patrick Choate of BIAS. four signals these clear -cut principles: No equity participation No commitment or investigation fee Each transaction is an "Original" structured to your specific needs From $200,000 to $20,000,000 we would like to see your deal. If there is a way to put it together, we would like to work with you to produce the best financing possible. Call or Write: David M. Robbin or Loren N. Young HELLER an' Communications Finance Corp. 105 W. Adams Street Chicago, Illinois 80690 Telephone: 312 /348 -2300 A joint venture of Walter E. Heller International Corporation and Oak Industries Inc. Ampex's electronic still -store graphic retrieval system.

Broadcasting Apr 4 1977 81 and manipulate simultaneously any one or all four of them on a single screen. The machine also can enlarge a selected part of the image for an expanded closeup. A company spokesman said some video noise problems will be worked out by the time deliveries begin this fall, and prices are expected to begin from $80,000. Also at the NAB, Vital previewed its Production Switching Automation System (PSAS), for about $50,000, which allows an engineer to program in advance various switching effects for automatic cueing. For a little less money, Arvin /Echo offered a Basic Expandable Storage unit which enables the broadcaster to tie two of the company's EFS -1 frame storers together, giving on -air access to 400 slides. The new linkage unit costs $7,500, a full three -piece system about $37,000. Automated radio programers: sophistication for a price International Tapetronics' exhibiting booth was usually jammed with people wanting to take a look at its automated system for radio. The prototype, com- puter- operated unit holds 1,024 cartridges New In ENG. Philips's Video 80 camera is shown in studio configuration (top left) and and is capable of 10,000 programed one -piece ENG configuration (bottom left). Sony's BVP -200 is shown top right, and JVC's events. Cartridges are automatically stored CY -8800U bottom right. and selected, eliminating the possibility of and is automated to remove any cartridge studio, one -piece ENG, two -piece field human error and damage. Programed in- from storage, place it upon a tape transport production or telecine and "special ap- formation is presented on a video screen play table for instant play upon command plications." Beginning with a single not only in coded numbers but also in and return to its cubicle. The production camera system at $16,000, snap -on com- word descriptions. Production models will models are expected to be available by ponents can be purchased individually or be available next year and the price will be January 1978, and will cost from $35,000 in systems ranging up to about $50,000. between $50,000 and $75,000, depending to $40,000. Many manufacturers featured double - on final production types. duty studio and field production cameras Pacific Recorders was demonstrating More versatility, lower to help stations take advantage of the local Consolidated Electronics Industries' costs for ENO equipment commercial production market. RCA an automatic, computer -con- Cuerac, was one of them, introducing its trolled, random -access library 500 Progress in broadcast cameras and ENG of TK -760, from $48,000. Ikegami in- cartridges that can be expanded to include equipment, while definitely in evidence at troduced an adaptable HK -357 at about five libraries with 2,500 cartridges. The the NAB, was more evolutionary than $48,000 operable on a triax cable for out- unit sells for $60,000 and is available now. revolutionary in 1977. The emphasis was door use or on a 39 -core multi- conductor Cetec Shafer was displaying its on refinement, particularly in making cable in the studio. Delivery by fall is Audiofile II multi -cart program system equipment more affordable for the broad- anticipated. which contains 48 cartridge trays, 16 in caster who must get the most for his ENG cameras became lighter and each module; 16 -tray or 32 -tray units are money. "Versatility" was the key word. cheaper during the year. Thomson -CSF optional. The major difference between One company pushing hard in that brought out production models of its earlier Audiofiles and Audiofile II is that direction was Philips, which introduced its Microcam ENG, weighing about 13 the switch panel and motors heat dis- Video 80 line based on a "modular con- -for pounds and costing about $30,000. Sony sipation -are located at the top of each vertible design concept " -in other words, brought out a BVP-200 ENG, to be avail- module. building cameras in blocks. Video 80's able in November for about $18,000. It IGM's Magna Carta tape storage han- components combine to form as many as weighs 12 pounds and operates without a dling system holds up to 1,000 cartridges four different camera configurations: backpack. JVC's new CY-8800U weighs 17.4 pounds and costs under $20,000. New transmission accessories for ENG attracted quite a bit of attention. Nurad's Superquad antenna, for $6,680, features a digital remote control system and both cir- PHONE TOLL FREE 800 638 -0977

NET PRICE $450.00 FOB ROCKVILLE, MARYLAND 1 RCA's TK -760 camera for studio or field.

Broadcasting Apr 4 1977 82 now be purchased for $12,000 for basic de- remote- control options, sells for $31,715. signs, and studio IBC's now range from A new TV image enhancer with an in- $16,000 up. ternally generated output for chroma -key Microtime introduced a portable TBC application was introduced by 3M. The with charge -coupled device technology. 6220 in -line image enhancer is designed to Specifically designed for remote and accept NTSC color video signals from a mobile use, the system weighs less than 25 camera and provides both vertical and pounds and is designed to use less than 50 horizontal enhancement. For chroma -key watts of power. The system is in prototype operation, an auxiliary output provides a and price for the production model is esti- keying signal which may be applied to the mated at $12,000. key input a Microwave Associates's rotatable of switcher for chroma-key an- Microtime also showed its image- correc- effects. tenna. Delivery is about 180 days, and the tion system for video tape. Its Image Plus price is approximately $3,400. cuter and linear polarization. Microwave is an accessory to the company's 2020 model time is Associates will bring out a new 2 -watt por- -base corrector and designed Movement in radio transmitters table transmitter in September for about to reduce or eliminate the distortions of is toward solid -state operation $6,700, and has a new rotating antenna the video -recording process as well as defi- system, for $13,000, which is available ciencies from the original camera signal The news in transmitters this year was with a remote control option. after recording. The image processor is de- solid state, with various companies ex- signed to provide 6 db improvement in hibiting transmitters of all sizes for AM Automated transmitters Introduced luminance performance while color noise and FM. And the exhibitors say their AM at NAB for radio and television is reduced by up to 12 db. According to the transmitters are capable of transmitting in Automatic transmission systems for radio company, the new image -correction tech- stereo. made their debut at the NAB exhibits. nique allows the use of lower -cost, light- RCA has a new 5 -kw solid -state AM Now that the FCC has issued its ruling on weight cameras and recorders where large, transmitter that uses transistor arrays in ATS, manufacturers are coming forth with expensive units were previously used. place of the vacuum tubes of earlier gener- their systems, although broadcasters are Also, it is designed to achieve broadcast ation units. It is designed to operate with taking a wait -and -see attitude toward the quality of instant news programs that are reduced power consumption, and features systems. The FCC ruling allows the use of shot at night or without special lighting. pulse width modulation and a synthesized ATS by FM stations and AM stations The unit sells for less than $7,000. exciter which uses a single temperature - using nondirectional antennas. ATS for Micro Consultants exhibited a broad compensated crystal oscillator. TV also made its appearance at the NAB range of digital video products, including One of the main attention grabbers at exhibits. the new DTC 300 digital TBC and two the Harris exhibit was its MS -15 FM ex- Harris Corp. had a demonstration model digital frame -store synchronizers. The citer, which features digitally synthesized of an ATS that was programed to provide a TBC is modularly designed to correct sig- modulation designed to present a 2 db to 6 simulation of an 18 -hour broadcast day nals from direct -record VTR's of virtually db increase in loudness. Harris introduced through station turn -on, including turning any type. Options permit processing of sig- a new "K" line of FM transmitters at the tower lights off, overmodulating on nega- nals from heterodyne and small non - NAB show -the FM -2.5K and the tive peaks; simulation of overpower condi- phased VTR's. Other options include FM -20K. The FM -2.5K is a 2,500 watt tion and system shutdown. remote -control unit, drop -out compensa- transmitter, designed to consume 4.8 kw The Harris ATS is microcomputerized tor, look -ahead velocity compensator and at full power and provide 3000 watts radi- and programed to make data manipulation sync generator driver. The basic TBC sells ated power in both horizontal and vertical and decisions for automatic control. It also for $12,350; with options up to $18,505. planes. The Harris FM -K transmitters are features a transmitter data -acquisition sub- The company's DFS 3000 digital frame - available in powers ranging from 10 watts system, a CRT terminal, an audio attenua- store synchronizer is a microprocessor - to 40,000 watts. The company also showed ir and a modulation monitor. Cost of the controlled remote panel and fits into a a 1 kw solid -state AM transmitter, the ,arris system ranges from $10,000 to switcher, allowing for push- button picture MW-IA, which has patented progressive $15,000, depending on options. manipulation. Capabilities include frame series modulation and a new audio -pro- CCA showed the ATS by Widget Works or field freeze, video compression, full - cessing circuit. Harris also had its MW-5A Inc., which features a complex frame positioning, auto -key image center- and MW-50A AM transmitters on display. microprocessor algorithm. It has modula- ing, variable transition time and on -air The Collins Division of Rockwell Inter- tion monitor and modulation control. The switching from compressed to full frame. national showed the newest FM transmit- system's cost ranges from $4,500 to Options are available for production and ter in its Generation 4 series. This $9,200, depending on options. ENG applications. The price range is from transmitter is the strongest in the Collins Time and Frequency's ATS facility con- $50,000 to $87,000, depending on op- line, with 25 kw power. Collins also in- trols modulation, controls and monitors tions. The company's DFS 1500 digital troduced two new AM transmitters, one 5 RF power, and features a time clock for field -store synchronizer doubles as a time - kw and the other 2.5 kw. Both employ a switch- operating power. The system is de- base corrector, complementing the DFS series switching modulator (class D) de- signed to provide remote control for 3000. It is basically designed for ENG, signed to provide high performance operation and monitoring. The AM ATS is field production and multi -unit installa- amplitude modulation up to 125% positive $5,000 and the FM ATS is $3,500. tions where it is used in addition to a DFS with low power consumption. Eric Small & Associates showed its pro- 300. Weighing 50 pounds, it stores more Cetec Sparta displayed a wide range of totype ATS for TV, which the company than one -and -a -half fields. The price is AM and FM transmitters, many solid guarantees to be capable of meeting the $25,300 and with heterodyne color TBC, state. The company's line of solid -state FCC's forthcoming TV and directional sync generator, drop -out compensator and AM transmitters has been expanded to in- AM rules. The solid -state system is clude models in 1 kw, 2.5 kw and 5 kw remote controlled, having up to 256 inde- power levels. Single -ended class B pendent controlled and monitored func- modulation is used, combining optimized tions, and is based on the Digital Equip- RF and audio devices. Cetec Sparta also ment Corp.'s processor. had a line of FM solid-state transmitters that have been introduced in the past two Time -base correctors: getting years. fancier while getting cheaper Sintronic had a new 1 kw solid -state The cost in time -base correctors appears transmitter that is designed to ease the to be edging down, depending on the Microtime's Model 1600 remote time - transition from tubes to transistors. The broadcasters' needs. Portable TBC's can base corrector. modulator is in a single module which

Broadcasting Apr 4 1977 83 Electronic News Gathering" attracted a sizable early morning crowd on the last day of the convention to hear about non - ENG applications of minicams. The key to using portable cameras for high -quality applications such as shooting commer- cials, covering sports events, doing docu- mentaries and even taping prime -time net- work programing will be, the participants in the session agreed, the increased use of one -inch VTR's. Joseph Flaherty of CBS -TV said that his network is so attracted to the quality of the one -inch format and its attendant cost effi- ciencies and flexibility that it is building a studio in Hollywood for the production of prime -time programing using helical recorders (CBS works principally with the Sony BVH 1000, he noted). In fact, said Mr. Flaherty, "We at CBS hope we have Ampex's EDM -1 video -tape editing system . bought our last quadruplex recorder." Isaac Hersley of ABC -TV detailed how plugs in next to the RF modules, thus five station promotions, sports highlights and his network used portable minicams plug -in modules take the place of the four art -card animations. The SE -1 editor's coupled with helical recorders in covering tubes that performed the same function in microprocessor and programable read -only the winter Olympics and the political con- a tube -type AM transmitter. memories are contained in modules ventions of last year. ABC used several mounted inside the VTR, and the opera- configurations: cameraman with backpack, Video -tape editors: up tional controls are mounted on the main cameraman with an RF backpack to speed, down to size control panel. The unit sells for $3,750, transmitter, camerman hooked to triaxial with delivery this summer. cable (with the ability to travel nearly a Editing systems introduced at the NAB mile from his base) and camerman show ranged from the smaller built -in hooked to co -axial cable (with a much units to the large console models. Makers shorter tether). generally believe that there is a $10 -mil- with Hersley said lion market in the areas of broadcasting As CBS, Mr. minicams are getting into the studio act at and production. The emphasis in editors is One -inch helical time -saving- getting video tape shot, ABC, serving as back -up cameras in pro- Sony edited and on the air quickly in ENG ducing daytime programs, using VTR augurs era 2850 VTR's. situations. Manufacturers are also eager to the standardization point out that film can be edited easier In discussion on of of greater quality, moderator with video-tape editing systems, but the the one -inch format, session Blair Benson of Teletronics International film has to be run through a film chain to broader range said that introduction of the one -inch for- be edited as video tape. A new video -tape editing system was Network speakers at NAB session mat poses the problem of in- terchangeability. He noted that the helical shown by Ampex as part of a line of new cite successful use in field as as the equipment aimed for automated TV func- and studios; Flaherty cautions format is not interchangeable quad format. tions. The system features a computer- that standards for format controlled switcher with special effects and are critical to its development Merle Thomas of the Public Broadcast- ing Service, a member a floppy -disk memory that can store as of the Society of Picture and many as 3,200 edited scenes. It sells for Portable electronic cameras took video Motion Television Engineers $95,000. tape out of the studio; now, one -inch heli- committee on standardization of the one - inch RCA's new SE -1 .built -in editor device cal video -tape recorders are bringing format, said that his group has met for its TR -600A quadruplex video -tape minicams back in. twice and is dealing with the question of recorder is designed for simple local edit- An NAB session designed for engineers standards for segmented and nonseg- ing requirements such as commercial tags, and management delegates titled "Beyond mented scan. Standards have been pro- posed for segmented scan, he said. Richard Monroe of Westinghouse said that one of his firm's principal concerns, as a program syndication company, is that it "could send out a tape that could go to any broadcaster and he could put it on." More than a decade of Constructive Service In a segment of the session given to dis- cussion of standards for the one -inch for- mat, Mr. Flaherty said that the issue of to eroadcasters and the eroadcasting 9ndu3try standards is critical because set criteria could "cut off development" and innova- tion prematurely. He did say, however, that as far as quality standards for the one -inch I-I®WARD E. STARK formats go, "they're already there." Other points, brought out in a question - Media Brokers -Consultants and- answer session with the audience: Frank Flemming of NBC -TV said that "tape- editing costs are getting out of 445 PARK AVENUE NEW YORK, N. Y. 10022 (212) 355 -0405 hand" and that his network looks to the one -inch format as "improving our ease of editing." Mr. Flaherty said that the editing capability of the one -inch format also can

Broadcasting Apr 4 1977 84 months after the committee makes its pre- velope" signal is the same. sentation. The fourth, system is being Mr. Meyer discussed monitoring AM presented to the FCC by its developer, stereo, and said there are two parameters Kahn Communications. to measure: envelope signal and the angle. Problems in AM stereo that the com- He said broadcasters also may want to mittee has encountered in its testing, ac- monitor decoded left -to -right signals. cording to Mr. Kassens, are incidental "Monitoring is a simple requirement," he phase of transmitters, which the commit- said, "and is more a protection than a ne- tee has brought to the attention of the cessity." He said negative modulation manufacturers; antenna impedence, and must be monitored carefully, how carefully modulation. will depend on the system that is approved Mr. Parker explained the technical by the FCC. differences of the four systems. He said Problems that may occur in limiters the systems' phase modulation results are were discussed by Mr. Davis. Three major the same and the monophonic "en- problems are angle modulation, pre -ern-

Highest honor. George Bartlett (r) of the NAB congratulates Dan Smith, retired vice president for engineering of Capital Cities Communications, after Mr. Smith received the 1977 NAB Engineer- ing Achievement Award Tuesday. allow electronic photography to return to the single- camera technique of film pho- It takes very special expertise to finance tography from the three -camera system communication activities now often employed in studio VTR work. Mr. Fleming also took the occasion to complain about the lack of "competent maintenance people" for electronic Aetna Business Credit, Inc. camera -related equipment. "They're just not coming out of the schools," he said. "We have to train them." Mr. Monroe said that one -inch tape - cassette standards would evolve once over- An experienced communications industry lender, is all helical- format standards are set, but he continuing to provide those professional and "hopes that manufacturers understand we specialized financial services for are very interested in helical cassette for- mats"

Interest high in Radio & Television AM stereo at NAB CATV Engineers crowd session to hear Point to Point Microwave technical descriptions, hope for FCC standards early next year and now

It was standing room only at the NAB Newspapers engineering conference's AM stereo workshop as engineers discussed the vari- ous systems proposed by manufacturers For further information, please contact and the problems that may be encoun- tered. Barry J. Dickstein or Donald K. Deyo Moderated by Chris Payne, NAB assis- tant to the vice president for engineering, the panel was made up of Mike Davis of Thomson CSF Laboratories; Leonard Kahn of Kahn Communications; Harold Kassens of A.D. Ring & Associates and chairman of the National AM Stereophonic Radio Committee; Al Liiii:rulffl /Etna Business Credit, Inc. Kelsch of Magnavox; Arno Meyer of Belar One ofrhe /ETNA LIFE& CASUALTY companies Electronics, and Norm Parker of Motorola. There are four major systems under 111 Founders Plaza, East Hartford, Connecticut 06108- 203- 528 -4831 consideration and testing: Three -by Belar, Magnavox and Motorola -are being tested by the committee. According to Mr. Kassens, testing will be completed in the next couple of months and results will be presented to the FCC by late summer. Mr. Kassens said he hopes the FCC will make a decision on standards for AM stereo six

Br0adcasting Apr 4 1977 85 enormous numbers of ways to assign worl in a television station," said Mr. Tiven. "

doubt if there are three stations in thi . country that have identical contracts." Mr. Gonyar's settlement, for example came after management had given up of the idea of ENG and bought two 16mn film cameras and a color processor. "Thr [union] men," Mr. Gonyar said, "ob viously weakened by the loss of ENG a: their point of leverage, bolted from th1 union camp and readily agreed to a juris AM stereo. L to r: Chris Payne, NAB; Harold Kassens, A.D. Ring & Associates and chair- dictional paragraph in an 11th -hour ex Norm Parker. Motorola; Mike man of the National AM Stereophonic Radio Committee; change for a few cents more" And so Mt Davis. Thomson -CSF Laboratories; Al Kelsch, Magnavox; Arno Meyer, Belar Electronics, Gonyar came to this year's NAB conven and Leonard Kahn, Kahn Communications. tion shopping for ENG equipment. Despite the dissimilarities in eventua phasized schemes and negative modula- gathering equipment at their stations, ex- settlements, however, the panel member: tion which will not be tolerated. plained at an NAB workshop Tuesday how had some general suggestions for col a they won. AM stereo will have dramatic and ex- leagues facing similar disputes: Prepare fo:. tensive impact on the receiver market, ac- The three men represented small, the introduction of ENG by analyzing tilt large cording to Mr. Kelsch. He said the features medium and market stations: George existing working relationships within anc on AM stereo receivers will be essentially Gonyar, director of operations for WABI -TV between departments, then project hoy the same as those on the FM receivers: Bangor, Me., the 146th market; William those relationships will change with ENG stereo indicator light, interstation mute Orr, vice president and director of include in contracts provisions for the ad. and selectable bandwidth switch. engineering for WTHR(TV) Indianapolis, dition of more advanced equipment in tht Manufacturers of receivers will probably the 19th market, and for WBNS -TV future; understand that unions have legiti have AM stereo receivers available Columbus, Ohio, 34th; and Kenneth mate concerns of their own with ENG promptly after the FCC rule adoption, he Tiven, news director for KYW -TV and hire the best labor lawyer the statior said. Philadelphia, the fourth market. can afford. The cost involved in converting a station Their basic problem was essentially the to AM stereo was not discussed at the same: Management wanted to assign the workshop, but estimates by some operation of new ENG equipment to non- manufacturers and broadcasters range union news personnel; the local unions, FCC asks engineers from $10,000 to $20,000, depending on often at the behest of national union WARC the studio equipment needed to broadcast leadership, wanted the jobs for their own for input on n stereo. men. Commission panel at NAB asks The unions typically took the position for broadcaster ideas for that since ENG is electronic equipment, it 1979 conference; it also deals fell within the union's as ENG and labor: jurisdiction with CB complaints, AM backlog defined by existing contracts. Manage- ment, according to "can three solutions Mr. Tiven, sug- A panel of FCC staff members appeared gest that it [ENG] is a just replacement for before an NAB engineering conference and is new, take the to the problem film nothing or op- session on Monday and urged broadcast posite approach of saying it's revolution- engineers to get involved in preparations NAB panelists discuss experiences ary, and none of the old jurisdictions ap- for the upcoming World Administrative urge way, at their stations, others plies." Either the result at all three Radio Conference in 1979. for a stations was the to prepare themselves fight same: arbitration. The session, attended by Wallace From there, negotiations and the even- Johnson, Broadcast Bureau chief; Three television managers, all veterans of FCC tual resolutions became highly in- Phyll Home, Field Operations Bureau disputes with labor unions jurisdictional dividual-as the three panel members said chief; Charles Higginbotham, Safety and over the introduction of electronic news- they would be for any are station. "There Special Radio chief; Neal McNaughton, Broadcast Bureau assistant chief, and Den- nis Williams, Aural Facilities Branch chief, ranged over a broad spectrum of problems facing engineers. Mr. McNaughton implored broadcasters "to respond to the FCC on allocations in- quiries" involving WARC '79. "It's im- perative that we get as much input on this as we can," Mr. McNaughton said. The panel also addressed itself to a number of questions posed by the mem- bers of the audience. One of the problems that bothered most of those present was the growing amount of citizen -band radio interference creeping into the television frequencies. Mr. Higginbotham, whose bureau over- sees CB's, said that it was as much the broadcasters' part as his to keep their eyes on the CB violators. "Educate the public on TV interference in your public service MIME 1 announcements," Mr. Higginbotham said. ENG Labor Relations. L to r: Ron Trion, NAB; George Gaynor, wABI -Tv Bangor, Me.: Mr. Home added that interference had William Orr, WBNS -Tv Columbus, Ohio, Kenneth Tiven, Krw -Tv Philadelphia. increased greatly since the first of the year

Broadcasting Apr 4 1977 86 noon membership session during the NAB convention. The society's new presi- dent is Robert B. Wehrman, vice- presi- dent of engineering for Cox Broadcasting. The new vice-president is James F. Hurley of WTAE -TV Pittsburgh, and the new secre- d- `E tary /treasurer is James L. Grinnell of WLS- Tv Chicago. HORNË.,iSOyP , .MAUGT t _ Mr. Wehrman, addressing the mem- WILLIAMS bers, said that SBE's "top priority" for the year would be "implementation of the cer- FCC technical panel. L to r: Joseph P. Gill Jr., Cosmos Broadcasting; Charles A. Higgin- tification program." He also said SBE Field botham, FCC Safety and Special Radio Services Bureau; C. Phyll Home. FCC Opera- would be trying to "develop a closer tions Bureau; Wallace E. Johnson and Neal K. McNaughton, FCC Broadcast Bureau, and liaison" with the engineering staff of the Dennis Williams, FCC Aural Existing Facilities Branch. FCC this year. Mr. Wehrman said that closer relationship with the commission when 40 new channels were added to the rions. He expects them to start the first would not, however, extend to a concerted CB spectrum. He said that since the addi- part of the summer - "after they gradu- lobbying effort to have Wallace E. tion of the new CB channels, TV channels ate" Johnson, Broadcast Bureau chief, ap- 6, 2 and 5 have been especially plagued by pointed to the commission. It would be an CB'ers. "asset" to have an engineer on the com- Mr. Johnson also addressed himself to mission, Mr. Wehrman said, but "we're the commission's backlog of AM applica- not going to lobby for it." tions that last year's freeze (lifted at the SBE sets priorities The first series of the society's new cer- first of this year) was supposed to have tification examinations will be given June alleviated. "I don't think we're going to Engineering group to emphasize 16. The tests will be evaluated by the Uni- try that again," said Mr. Johnson. "We got certification program, closer ties versity of Wisconsin at Milwaukee. many more applications than we bargained with FCC; says it would like According to the SBE's plan, the tests for just before the freeze" Mr. Johnson engineer on commission but doesn't will result in "professional guidelines" for said that he hoped to "get the AM applica- plan to push for Wallace Johnson broadcast engineers. Engineers passing tions out of the way" some time this fall. the tests will be certified as "associates" He said the bureau had hired four new The Society of Broadcast Engineers pres- or "senior engineers." and they will have engineers to work on the stalled applica- ented its new board at a Sunday after- to take an exam every five years.

Fates & FortunesE "T he person

Howard Bernhard, director of operations/ Media sales administration, KMOXIAMI St. Louis, you describe named station manager. Dan Bustin, manager, corporate communica- tions projects, ABC Inc., New York, named James A. Johnson, sales manager, KMPCIAM) is the person manager, audience information /public re- Los Angeles, named general manager, KVUAM) lations. Robert W. Dinsmore, accounting Seattle, succeeding Jack Bankson, named to director, Leisure Group division, New York, ap- same post, KSFO(AM) San Francisco. All are I'1 I del iver" pointed director of administration, finance and Golden West Broadcasters stations. planning, Picture Holdings. ABC Inge Rauchbach, VP /controller, WWWIAM) Joe Sullivan James F. White, VP, news, business affairs and Hackensack, N.J., appointed VP /station man- administration, NBC, New York, appointed ager. "Findinga first -rate executive isn't VP /treasurer. Alan Goodman, general manager, Doubleday enough. "You want the right one. C.E. (Pep) Cooney, president /general man- Broadcasting's KRIZIAM) Phoenix, joins co- "Right for your company. Right for you. ager, KRON -TV San Francisco, named to same owned KXKX FMS Denver in same capacity. "When you tell me what you need in an post, KTAR(TV) Phoenix, succeeding Robert L. Richard P. McKee, owner /operator of broad- executive, I'll deliver the right person. Brown, who resigned to accept similar position Albuquer- cast management consulting firm, I understand your needs because I'm a at KTHV(TV) Little Rock, Ark. que, N.M., joins KRKE -AM -FM there as general broadcaster, too. Fourteen years of key Virgil (Buddy) Evans, VP, WCSC.TV manager. replacing Dell Wood, resigned. responsibilities with big stations. Small Charleston, S.C., joins wcBD -Tv there as general stations. A network. A major group. TvB. Jim Williams, sales manager, KCAP -AM -FM manager. "I'll put that background to work on Helena, Mont., appointed general manager. your search: The understanding. The Bob Sutton, program manager, WW1-Tv Michael Spears, operations manager, experience. The contacts throughout Detroit, appointed director of broadcast opera- KFRCIAM) San Francisco, named to same post, our industry. tions. KHJIAM) Los Angeles. Both are RKO stations. "You get an effective, knowledgeable, J.W. (Jack) Lee, one -time president of Rahall professional search. And you get exactly Carol B. Worman, promotion director, stations and before that with LIN Broadcasting, the person you're looking for." WPLctrv) Miami, named director of promotion named general manager, WATE -TV Knoxville, services, Kaiser Broadcasting, San Francisco. Inc. Tenn. He succeeds John (Ty) McCloud, who Joe Sullivan & Associates, retires after 11 years in that post. Bob Kanner, production assistant, wrrctrv) Executive Search for Broadcasting Washington, appointed on -air promotion pro- 111 East 58th Street, program director, Jim Maddox, KDAYIAM) ducer. New York, N.Y. 10022 Santa Monica, Calif., joins KLYX(FM) Clear Lake (212) 752-8888 City (Houston), Tex., as VP /general manager. Mike Crawford, program director, wGCHFMI

Broadcasting Apr 4 1977 87 Chicago, named promotion director. Perry S. Ury, sales director, WTIC -AM -FM (Buffalo) Joe Stephens, from KSPN(FM: Hartford, Conn., named sales VP. Aspen, Colo., joins KBRR(AM) Leadville, Colo.. as program /music director. Broadcast Advertising Mark A. DeBoskey, local sales manager, KEZL(FM) San Diego, assumes additional duties senior VP management Carl E. Behr, /group as local sales manager of co -owned KSDO(AM) supervisor, Foote, Cone & Belding, Chicago, there. Broadcast Journalism named executive VP and director of FCB Inter- Harry McKenna, news director, national, Frankfurt, Germany. Julian Mor- Joe Battaglia, account executive, WWDJ(AM) WEANIAM) Providence, R.I., Bob Shilling, WCBM(AM), rison, senior VP /international management Hackensack, N.J., promoted to sales manager. Baltimore; Carlton Cordell, WALA-ry Mobile, supervisor, J. Walter Thompson, Chicago, joins Robert W. Vanderwell, account executive, Ala.; Beckmann, WCCOIAM) FCB International there as executive VP /direc- Curtis WTACIAM) Flint, Mich., promoted to sales man- Minneapolis and KRCB(AM) tor. John Howard, ager. Council Buffs, Iowa, named to board of direc- William Power, management supervisor/ tors, Associated Press Broadcasters Associa- Sam Littleton, national sales manager, wsM- European coordinator, Chrysler account for tibri, New York. Gene Foster, supervisor AM-FM Nashville, assumes additional duties as Young & Rubicam, Paris, named VP /division CATV activities, Associated Press Western divi- local sales manager. Jim Regan, sales execu- head. sion, Denver, named general broadcast execu- tive, promoted to sales manager. tive there. Richard C. Anderson, executive VP /general manager, Frankfort Communications, New Blanch Schleier, producer of weekly news York, joins Needham, Harper & Steers, Programing magazine show, WLS -TV Chicago, joins CBS Chicago, as senior VP /director of media ser- News, Atlanta, as associate producer of vices. Michael Cafferata, associate creative Alan W. Livingston, weekedd editions of CBS Evening News. director, NHS, Chicago, named VP. VP, entertainment Karen Strobach, producer, WCAU -TV group, 20th Century - Virgil (Bud) Watts, associate creative director; Fox, Beverly Hills, Philadelphia, joins WMAL -TV Washington as news producer /writer. Ron Condon, executive art director, and John Calif., named presi- Kovas, account supervisor, Leo Burnett, dent, entertainment Dan Akens, managing editor, wss -Tv Atlanta, Chicago, appointed VP's. William J. Lunn Jr., group. Areas now joins WNGE(TV)- WSIX -AM -FM Nashville, as news/ account supervisor, named VP /management under his supervision public affairs manager. director. Carmen Animagi, account executive, include television divi- appointed account supervisor. sion, film processing Lawrence Boyle Jr., executive news producer, subsidiaries, 20th Cen- WCMH -TV Columbus, Ohio, joins WCBD -TV Joan Yonkler, media director, Henry J. Kauf- tury Records and 20th Charleston, S.C., as news director. man & Associates, Washington, named VP. uvings(on Century Music Corp. Ron Miller, anchorman, WDBJ -TV Roanoke, Marshall Karp and Andrew Langer, senior Raymond Dolg, assis- Va., joins wwsT(TV) Richmond, Va., as news VP's /associate creative directors, Marschalk, tant to board chairman, J.A. Terteling & Sons, director. New York, named co- creative directors. San Francisco, joins Fox as VP, corporate plan- ning and development. Roberta Haynes, Dick Bertel, news /public affairs director, wric- Peter Wolfe, assistant media director, SSC &B, director of program development, Viacom En- AM-FM Hartford, Conn., appointed VP /news New York, joins Rumrill -Hoyt there as media terprises, New York, joins Fox as director of and public affairs. supervisor. movies for television. Roger Cornish, reporter /photographer, David E. Murphy, from Pro /Meeker radio rep- Arthur S. Gross, executive VP, VIP Television KTVH(TV) Hutchinson, Kan., appointed anchor- resentatives, New York, joins Market 4 Radio's Los Angeles distribution firm, joins National man. new San Francisco office as VP /manager. Mar- Telefilm Associates there as VP /domestic sales ty Harrison, from Savalli- Gates, New York, Jon McClintock, reporter, WTAJ -TV Altoona, manager. named to Market 4's New York sales staff. Pa., promoted to associate news director. Richard C. Thrall Jr., executive program Michael Gillham, account executive, KSTP -TV director, Multimedia Program Productions, Minneapolis, named general sales manager, Dale Curtis, newsman, WKTS(AM) Sheboygan, subsidiary of WLWTITV) Cincinnati, appointed KDNL -TV St. Louis. N.Y., named news director. VP. Mike James, from Media Investment Service, Mitch Barker, from KPARIAM) Albuquerque, Irving N. Ivers, director of advertising, Colum- buying arm of McCann- Erickson, New York, N.M., joins KBRR(AM) Leadville, Colo., as news bia Pictures, Burbank, Calif., named sales man - joins WINK -TV Fort Myers, Fla., as general sales director. ager for Canada, based in Toronto. manager. Fred Thomas, co- anchor /reporter /program Melvin J. Jeske, designer of video -tape edit- Mike Sommerfeld, account executive, KGUN- host, WRC -TV Washington, relinquishes duties as ing system at Video City production facility, Tv Tucson, Ariz., named national sales man- co- anchor and will be assigned to additional pro- Miami, promoted to technical maintenance ager. graming responsibility. supervisor. Michael N. Poth, account executive, KIRO -TV Betty Woodland, executive secretary, Na- Seattle, appointed regional accounts manager. tional Association of Television Program Ex- Cable Bill Lorin, program director /operations man- ecutives, Lancaster, Pa., will retire late this ager, KMIR -TV Palm Springs, Calif., joins KDES- month after 10 years in post. Keith J. Cunningham, assistant to president/ AM-FM there as sales manager. member of audit committee, Communications Bob producer host, Smith, /writer /program Properties, Austin, Tex., named VP. Monroe Falitz, account executive, WMCA(AM) WMAQ -TV Chicago, joins WBBM -TV there as ex- New York, joins WNBCIAM) there as manager of ecutive producer of regularly scheduled pro- Jerry B. Greene, finance VP /treasurer, retail sales. grams. Teleprompter, New York and Paul L. Field, media broker, have formed Greene /Field bro- WSFA general manager, Richard Morris, from -TV Montgomery, Jim Schaeffer, KCAP-AM -FM kerage firm, Bronxville, N.Y., specializing in ca- WCBD Mont., named Ala., joins -TV Charleston, S.C., as Helena, director of programing ble systems. regional sales manager. for parent, Western Broadcasting Co. Radio Group. Robert William Fulstone, national sales man- ager, KMOx(AM) SI. Louis, appointed general Ross Miller, program manager, WTIC -AM -FM Equipment & Engineering sales manager. Hartford, Conn., named programing VP. Emerson A. Ray, systems sales representative, Peter C. Cavanaugh, program director, Lykes Electronics, Orlando, Fla., joins Tom J. McMillan, account executive, KRTH(FM) RCA WTAC(AM) Flint, Mich., appointed VP Broadcast Systems as sales representative, Los Angeles, promoted to local sales manager. Overland Park, Kan. Dick Lyons, sales manager, KSRFIFM) Santa Charley Steiner, sports director /reporter, Monica, Calif., joins KRTH as account executive. WERE(AM) Cleveland, named program director. William E. Garrison, director of engineering,

Broadcasting Apr 4 1977 88 Multimedia Broadcasting, Cincinnati, named he helped acquire or construct its 14 radio sta- VP, engineering and government affairs. Deaths tions. He is survived by his wife, Dorothy, one son and one daughter. Neville Miller, 83, first paid president of Na- Robert W. Ballin, 74, VP and manager of Allied Fields tional Association of Hollywood office of SSC &B, New York, for 18 Broadcasters (1938 -44), years until his retirement in 1973, died at his Bryce Rathbone, Eastern sales manager, Ar- and first president of home in Montague, Calif., on March 20. Earlier bitron Television, New York, named VP, sales. Broadcast Music Inc. he had worked for J. Walter Thompson, Foote, Alvin L. Pariser, research director, ABC Radio (1939 -44), died March Cone & Belding and Ruthrauff & Ryan. After Network, New York, joins Arbitron Radio there 27 at his home in Wash- college, he played jazz piano on radio programs as VP, market development. ington. He had been in 1920's. Mr. Ballin is survived by daughter, suffering arthritis. Mrs. Boulder, Colo. Pete Senoff, national director of advertising from Uhlich Goldsmith of In 1971 he won NAB's and merchandising, ABC Records, joins Levin- Donald S. Gardiner, 61, news announcer and Distinguished Service son Associates international public relations anchorman on ABC Radio and its predecessor Award. He was mem- agency, Los Angeles, as VP, marketing services. company, NBC Blue Network, since 1943, died ber of Washington law March 27 of apparent heart attack at his home in Ralph M. Jennings, associate director, United firm of Miller, Schroeder & Bankson until Quogue, N.Y. Surviving are his wife, Cecilia, Church of Christ's Office of Communication, retirement in 1973. From 1960 to 1971 he was and daughter by previous marriage, Pamela. New York, appointed deputy director of com- chairman of District of Columbia Redevelop- munication policy. ment Land Agency. He was president of Federal Diana Hyland, 41, actress currently co- starring Communications Bar Association in 1950. in ABC -TV's Eight is Enough series, died of Jesse L. Rotman, group supervisor, Harshe- Before joining NAB he had been mayor of cancer at her home in Los Angeles March 27. Rotman & Druck public relations, New York, Louisville, Ky. Survivors include his wife, Denis Bracken, 45, host of Meet The Cook named VP Katherine, and four daughters. program on CBS Radio Network and food news Joe Fields, director of radio /TV news service, Edward H. Clark, 75, CATV consultant and editor, CBS's KNX(AM), Los Angeles, died at his Texas Farm Bureau, Waco, Tex., named direc- retired executive VP, Booth Broadcasting, home in Orange, Calif., March 27, apparently of tor of broadcast services, American Farm Detroit, died of arterial sclerosis there March heart attack. He is survived by his wife, Bee, Bureau Federation, Park Ridge, Ill. 20. During time he was with Booth (1939 -1975) and their two children, Kathleen and Denis.

For the Record 5

As compiled by BROADCASTING for the Radio Co. for 5325,000. Seller is principally owned by to Wichita Great Empire Broadcasting for S2.3 million. period March 21 through March 25 and Mark H. Adams, Martin Umansky and Sheri!! C. Cor- Transfer is spin -off resulting from intended acquisition win. Seller also owns KAKE -AM -TV Wichita, Kan. of Shreveport Times and Monroe (La.) World and based on filings, authorizations, petitions and KUPK -TV Garden City. Mr. Corwin also owns NeurStar by Gannett newspapers (BROADCAST- and other actions announced by the FCC. 20% of KEMO-TV San Francisco. Buyers are James E. ING, Oct. II, 1976). Times Publishing also owns 42% Thronberry, D.E. LeClerc and Van Smith (one -third of KTHV(TV) Little Rock, Ark. Wichita is owned by Abbreviations: ALJ- Administrative Law Judge. F.F. Lynch and Michael Oatman, who recently bought alt. -alternate. ann.- announced. ant.- antenna. each). Mr. Thronberry is KUPK -AM -FM General Manager. Mr. LeClerc is highway patrolman. Mr. Smith KLNG(AM) Omaha (BROADCASTING, Jan. 31). aur.- aural. aux.- auxiliary. CH- critical hours. CP- is attorney. Ann. March 24. Ann. March 24. construction permit. D -day. DA- directional anten- na. Doc. - Docket. ERP- effective radiated power. WLCB -FM Hodgenville, Ky. (106.3 mhz, 3 kw)- KHAS -TV Hastings, Neb. (ch. 5) -Seeks transfer HAAT -height of antenna above average terrain. Seeks assignment of license from Lincoln Broadcasting of control of Nebraska Television Corp. from estate of khz- kilohertz. kw- kilowatts. MEOV- maximum Co. to Mid- Kentucky Radio Corp. for S130,000. Seller: Fred A. Seaton to Gladys D. Seaton. Consideration: expected operation value. mhz - megahertz. mod. - principal is Joseph W. Myers. Buyers are: Horace and none. Transfer is resolution of will of late Mr. Seaton. modification. N- night. PSA- presunrise service au- Helen Tabb (jointly), Bill Walters, Holly Skidmore, Ann. March 24. thority. SH- specified hours. trans.- transmitter. Moninda D. Coyle (20% each), David and Johanna WLYF(FM) Baltimore (101.9 mhz, 9.6 kw) -Seeks TPO- transmitter power output. U- unlimited hours. Willmoth (jointly 10%), Cyrus and Janet Ansary (mar- assignment of license from Sudbrink Broadcasting of vis.- visual. w- watts.'- noncommercial. ried, 5% each). Mr. Tabb is chairman of Elizabethtown, Maryland to Cox Broadcasting Corp. for S3.9 million. Ky., savings and loan. Mr. Walters is WIEL(AM) Seller is owned by Robert and Margareta Sudbrink and Elizabethtown general manager. Mr. Coyle is attorney. is headquartered in Fort Lauderdale, Fla. Company Mr. Ansary is partner in Washington investment firm. also owns WLYF(FM) Miami and WFUN(AM) South New stations Ann. March 24. Miami, Fla.; WPCH(FM) Atlanta and WAVO(AM) KWKH(AMI- KROK(FM) Shreveport, La. (AM: Decatur, Ga.; WLAK(FM) Chicago; WEZW(FM) 1130 khz, 50 kw; FM: 94.5 mhz, 100 kw) -Seeks Wauwatosa, Wis., and recently sold WWEZ(FM) Cin- FM actions assignment of license from International Broadcasting cinnati to Truth Publishing Co. for S2 million. Buyer is major group WSB- AM -FM -TV Broadcast Bureau granted following CP modifica- Corp., subsidiary of Shreveport Times Publishing Co. broadcaster operating tions to extend completion time to dates shown: 'KAZI Austin, Tex. (BMPED -1466), Sept. 5; KXXI Fort Smith, Ark. (BMPH -15,050), Sept. 22; KIQO Atasadero, Calif. (BMPH- I5.049), Sept. 12. EllWIN TORNBERG Ownership changes & COMP _1\Y. 1 \C. Applications KDMI(FM) Des Moines, Iowa (97.3 mhz, 1.5 kw) -Seeks transfer of control of Iowa Evangelistic For The Purchase And Sale Of Association Inc. from T.D. Tucker Jr. and others to Negotiators Ralph E. Duckworth and others. Consideration: none. Radio And TV Stations CATV Transfer represents assumption of office of new board members of non -stock, non -profit parent corp. of Appraisers Financial Advisors KDMI licensee, Richards & Associates. New board members, other than Mr. Duckworth, are: Frances 5530 Wisconsin Avenue, Washington, D.C. 20015 Maxine Bruinekool, Eldon L. Schlenkev and Rachael Agee. Ann. March 24. 301 -6523766 KUPK -AM -FM Garden City, Kan. (AM: 1050 khz, 5kw-D, FM: 97.3 mhz, 11 kw) -Seeks assignment of license from KAKE -TV and Radio Inc. to Midwest

Broadcasting Apr 4 1977 89 Atlanta; WH10- AM -FM -TV Dayton, Ohio; WIIC -TV Pittsburgh; KTVU -TV San Francisco -Oakland; Broadcasting WIOD(AM)- WAIA(FM) Miami, and KFI(AM)- Summary of KOST(FM) Los Angeles. Ann. March 24. WFWL(AM) Camden, Tenn. (1220 khz, 250 w- D) -Seeks assignment of license from Michael R. FCC tabulations as of Feb. 28 Freeland to Benton County Broadcasting .Inc. for $225,000. Seller recently sold, subject to FCC ap- proval, WFWA(FM) Sullivan, Ill., for $178,000 and CP's CP's on Total not Total Barrow, Ra., for On air WBAR(AM) SI21,800 (BROAD- Licensed STA' au on air on air authorized-- CASTING, Feb. 28). Buyers are Ron Lane, John Kent Curnutt, David Critchlow and John W. Drerup. Mr. Commercial AM 4466 6 24 4496 40 4536 1 147 Lane is general manager of WFWL; Mr. Curnutt is Commercial FM 2813 86 2900 3047 Educational FM 856 0 24 ceo 78 958 commercial manager of WCMT-AM -FM Martin, Total Radio 8135 7 134 8276 265 8541 Tenn.; Mr. Critchlow is editor and co -owner of Union City, Tenn., Daily Messenger and has other newspaper Commercial TV 71e 1 6 725 38 763 interests, and Mr. Drerup is president of boot manufac- VHF 511 3 515 6 521 UHF 207 0 3 210 32 242 turer. Ann. March 24. Educational TV 242 3 rt 256 B 264 VHF 93 1 7 101 2 103 Actions UHF 149 2 4 155 6 161 Total TV 960 4 17 981 46 1027 KXEW -AM -FM Tucson, Ariz. (AM: 1600 khz, I kw -D; FM: 93.7 mhz, 29 kw) Broadcast Bureau - 'Special temporary aumo,,zation -Includes olt -air licenses granted assignment of license from Radio Fiesta Inc. to Ernesto and Julieta Portello (23 %), Jerry E. Blackwell (23 %), John G. Mora (10%), Robert Elias (1096), FM Hemet, Calif.; KTUC(AM)- KFMM(FM) Tucson, WEXM -FM Exmore, Va.- Broadcast Bureau Marvin D. and Stella Johnson (10 %), Alfred Marquez Ariz., and KHOT(AM)- KUUL(FM) Madera, Calif. granted CP to install new trans.; change TPO and ERP; (7.5 %), John K. Mesch (7.5 %), Lowell E. and Ann Buyer is owned by Russell B. Carpenter and George M. ERP 50 kw (H &V); ant. height 260 ft. (H &V); remote H. (1.5 %), all Rothchild (7.5 %) and Douglas Clark Jr. Malti, both of whom are attorneys. Mr. Carpenter has control permitted (BPH- 10.425). Action March 17. stockholders. Assignment represents corporate interest in publishing firm, and Mr. Matti has realty in- 'WEHC Harrisonburg, Va.- Broadcast Bureau restructuring (BAL- 8924). Action March 17. terests (BAL -8905, BALH -2422, BALRE -3160, granted CP to change trans. location to .75 mile west of KFRY(FM) Fresno, Calif. (101.9 mhz, 1.8 kw)- BALST-340). Action March 8. access Rd. b -1 I atop Laird's Knob on Massaneutten license Broadcast Bureau granted assignment of from WSTH(AM) Taylorsville, N.C. (860 khz, 250 w- Mountain Range, Harrisonburg; operate trans. by Lake to for Enterprises Inc. KFRE Broadcasting Inc. D)- Broadcast Bureau granted transfer of control of remote control from studio location, Astral Hall, stock. Assignment is merger of co -owned corporations Alexander Broadcasting Co. from Scott Stamey and Eastern Mennonite College, Harrisonburg; install new which operate KFRY and KFRE(AM), both Fresno. others (100% before; none after) to Clifford J. Bond III ant.; make changes in ant. system (increase height); Principals are Walter B. and Dorothy E. Lake (58.4 %) and others (none before; 100% after). Consideration: remote control permitted (BPED-2440). Action March and nine others (BALH -2436, BASCA -799, $95,000.02. Sellers are Scott Stamey, Ralph E. Her- 14. BALST -345). Action March 4. man, Clay Elledge, Plato E. Carson, C.K. Sheri!! and KACA Brosser, Wash. Broadcast Bureau granted (1220 250 w- whom have broadcast - WSFT(AM) Thomaston, Ga. khz, E.A. Adams, none of other in- CP to install new trans.; install new ant.; change ant. Broadcast Bureau granted assignment of license terests. Buyer, Mr. Bond III, is communications at- 0)- height; ERP 3 kw (H &V); ant. height -255 ft. from Thomaston Broadcasting Co to Upson Broadcast- torney. Other principals, all equal shareholders, are Mr. (H &V): remote control permitted (BPH- 10,436). Ac- ing for Seller is principally owned by W.H. Bond's father, Clifford J. Jr., his aunt Mary G. Bond Co. 577,900. tion March 17. Hightower. Buyers are William H. Heule and Claude D. and his brother E George (BTC- 8233). Action March Thames, who are WSFT Program Director and Com- 8. WEZW Wauwatosa, Wis.- Broadcast Bureau mercial Manager, respectively (BAL -8885, granted CP to change TPO and ERP; ERP 19.5 kw WUSL(FM) Phildelphia (98.9 mhz, 14 kw)- -3143). March 11. (H &V); ant. height 820fß. (H &V); remote control per- BALRE Action Broadcast Bureau granted assignment license from of mitted (BPH -10,363). Action March 14. WAND(TV) Decatur, Ill. (ch. 17)- Broadcast WFIL Inc. to WUSL Inc. Assignment represents cor- Bureau granted assignment of license from WFIL Inc. porate restructuring of parent, LIN Broadcasting to WAND Television Inc. Assignment represents cor- Corp., major group owner (BAPLH -203, porate restructuring by parent, LIN Broadcasting BASCA -797). Action March 8. In contest Corp., major group owner (BALCT-625, BALTT-160, BALRE -3168, BALTP -490, BALTS -431). Action March 15. Facilities changes Case assignment KSMB(FM) Lafayette, La. (94.5 mhz, 30 kw)- Warrenton, Va., FM proceeding: Fletcher Broad- Broadcast Bureau granted transfer of control of Sugar - casting Corp. and Goldcup Broadcasting Inc., compet- land Broadcasting Inc. to Thomas Galloway and others AM actions ing for 94.3 mhz (Doc. 21,112-3) -Chief ALI Chester (61.5% before; 100% after) from Barry D. Thompson WWDC Washington- Broadcast Bureau granted F. Naumowicz Jr. designated AU David I. Kraushaar to (39.5% before; none after). Consideration: assumption mod. of license covering change in studio location to serve as presiding judge and scheduled hearing for of two promissory notes of $20,000 each. Principals: 1150 Connecticut Ave. N.W., Washington, and operate June 6. Action March 17. Mr. Gallway (65.28% after), Rudolph Barras (16.53%), trans. by remote control from studio location; condi- Procedural rulings James Gray (16.53 %) and Michael Mitchell (1.66 %) tions (BRC-39051. Action March 14. (BTC- 8262). Action March 7. Stockton, Calif., FM proceeding: Barnes En- WYMB Manning, S.C.- Broadcast Bureau granted terprises, Carson Communications and McLean Com- KUZN(AM)- KYEA(FM) West Monroe, La. (AM: CP to make changes in ant. system (increase height); munications Corp. competing for 100.1 mhz (Dots. 1310 khz, I kw -D; FM: 98.3 mhz, 3 kw) - Broadcast conditions (BP- 20,605). Action March 14. Bureau granted assignment of license from estate of 20,925- 7) -ALI Walter C. Miller continued March 28 Howard E. Griffith to Morgan Broadcasting Corp. for FM actions hearing to June 7. Action March 16. 5305,000. Buyers are Charles G. Morgan (90%) and WDBR Springfield, III.- Broadcast Bureau granted WHLW(AM) Lakewood, N.J., renewal proceed- his wife Kay (10 %). Mr. Morgan is general manager of CP to install new auxiliary trans. at main trans. location ing: Mid -State Broadcasting Co. (Doc. 20,610) -ALJ station. Morgans have no other broadcast interests to be operated on 103.7 mhz (BPH -10,428). Action James F. Tierney set certain procedural dates and (BAL -8887, BALH -2410, BASCA -790. March 14. scheduled hearing for June 14. Action March 17. BALRE-3142). Action Feb. 28. WECL Elkton City, Ky.- Broadcast Bureau granted Initial decision WHAG(AM)- WQCM(FM) Halfway, Md. (AM: CP to install new aux. trans. at main trans. location to KPOI(AM) and KHVH(AM) Honolulu, facilities 1450 khz, I kw -D; FM: 96.7 mhz, 3 kw)- Broadcast be operated on 103.1 mhz; ERP .12 kw(H &V); ant. changes proceeding: Communico Oceanic Corp. Bureau granted assignment of license from Regional height 1370 ft. (H &V); remote control permitted and KHVH Inc. (Dots. 20,740 -1) -ALJ Joseph Broadcasting Co. to Interstate Communications Inc. (BPH - 10,430). Action March 14. for $530,000. Seller is principally owned by Warren Stirmer granted application of Communico and WABX(FM) Detroit- Broadcast Bureau granted Adler, president of Adler Communications Corp., and granted its application for power increase. Action be- CP to change TPO 44 other stockholders. ACC recently sold WAYE(AM) and ERP; ERP 6.5 kw (H &V); ant. comes effective in 50 days unless appealed by one of Baltimore and WAAT(FM) -now WFMM(FM)- Johns- height 870 ft. (H &V); remote control permitted parties or commission moves for review. Action March (BPH- I0,438). Action March 14. town, Pa. Buyers are Gary L. Portmas (31.25 %), James 21. L. Grant (56.25 %) and Edward N. Button (12.5 %). Mr. 'WUSB Stony Brook, N.Y.- Broadcast Bureau Forums, president of buyer, is sales manager with granted mod. of CP to change ant.; change transmis- WJEJ -AM -FM Hagerstown, Md., and former general sion line; max. ERP 4 kw (H), 3.8 kw(V); ant. height manager of WHAG -WQCM. Mr. Grant is senior 225 ft. (H &V); remote control permitted; conditions Complaints engineer with RCA Alascom, Ahkrage, Alaska. Mr. (BMPED- 1467). Action March 14. Button is attorney -8899, (BAL BALH -2419). Action KSND Springfield-Eugene, Ore.- Broadcast Bureau Total of 7,410 broadcasting complaints from public March 3. granted CP to change trans. location to Blanton was received by commission during February, increase KYVA(AM)- KGLP(FM) Gallup, N.M.(AM.: 1230 Heights on Ridgewood Drive near Eugene, Ore.; in- of 5,598 over January. Other comments and inquiries khz, I kw -D, 250 w-N; FM: 94.5 mhz, 25 kw)- Broad- stall new trans.; install new ant.; make changes in ant. io Broadcast Bureau for February totaled 2,085, in- cast Bureau granted assignment of license from KYVA system (decrease height); ERP 26.5 kw (H &V); ant crease of 288 over previous month. Commission sent Inc. to Road Runner Radio Inc. for 5500,000. Seller: height 850 ft. (H &V); remote control permitted 1,415 letters in response to comments, inquiries and principal is Raymond I. Kandel, owner of KHSJ -AM- (BPH- 9971). Action March 14. complaints.

Broadcasting Apr 4 1977 90 Professional Cards

ATLANTIC RESEARCH CORP. EDWARD F. LORENTZ A. D. Ring & Associates COHEN and DIPPELL, P.C. Jansky & Bailey & ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTINO ENGINEERS Telecommunications Consulting Consulting Englneers 527 Munsey Bldg. (formerly Commucial Radio) 1771 N St., N.W. 296 -2315 Member AFCCE 1334 G St., N.W., Suite 500 (202) 783-0111 5390 Cherokee Avenue 347-1319 WASHINGTON, D. C. 20036 Washington, D.C. 20004 Alexandria. Virginia 22314 Washington, D. C. 20005 Member AFCCE (703) 354 -3400 Membra AFCCE Member AMOS

A. EARL CULLUM, JR. CARL T. JONES ASSOCS. LOHNES & CULVER SILLIMAN, MOFFET Gautney ä Jorre)i (Formerly Consulting Engin.rs CONSULTING ENGINEERS ENGINEERS i KOWALSKI CONSULTING INWOOD POST OFFICE 1156 15th St., N.W., Suite 606 711 14th St., N.W. 2990 Telestar Ct. Suite 405 BOX 7004 Washington, D.C. 20005 Republic 7 -6646 (703) 5606800 DALLAS, TEXAS 75209 (202) 296 -2722 Washington, D. C. 20005 Falls Church. Va 22042 (214) 631 -8360 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

STEEL, ANDRUS & ADAIR HAMMETT & EDISON, INC. JULES COHEN 2029 K Street, N.W. CONSULTING ENGINEERS JOHN B. HEFFELFINGER & ASSOCIATES Washington, D.C. 2000E Radio & Television (301) 1327 -8725 Box 68, International Airport 9208 Wyoming Pl. Hiland 4 -7010 Suite 400 1730 M St., N.W., 659-3707 (301) 384 -5374 San Francisco, California 94128 (2021223.4884 Washington, D. C. 20036 (415) 342 -5208 KANSAS CITY, MISSOURI 64114 Member AFCCE Member AFCCE Member AFCCE

CARL E. SMITH VIR N. JAMES E. Harold Munn, Jr., ROSNER TELEVISION CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Applications and Field Engineering & Associates, Inc. SYSTEMS 8200 Snowville Road Computerized Frequency Surveys Broadcast Engineering Consultants CONSULTING & ENGINEERING 345 Colorado Blvd. -80206 Cleveland, Ohio 44141 (303) 333.5562 lox 220 250 Wut 57th Stead Phone: 216 -526-4386 DENVER, COLORADO Coldwater, Michigan 49036 New Trk, New York 10019 Member AFCCE .Member AFCCE Phan: 517.278 -7339 (212i 246 -3967

JOHN H. MULLANEY TERRELL W. KIRKSEY HATFIELD & DAWSON MIDWEST ENGINEERING CONSULTING RADIO ENGINEERS ASSOCIATES Consulting Engineer Consulting Engineers 9616 Pinkney Court Conauttin9 En9an4ats 5210 Avenue F. Broadcast and Communications Potomac, Maryland 20854 906 36th Ave. eOa A N uNIVEA51TV PEOAia iLLna.5 ADD/ Austin, Texas 78751 ,swi 024233 301 - 299 -3900 Seattle, Washington 98122 Member AFCCE 15121 454 -7014 (206) 324 -7860 Member AFCCE

MATTHEW J. VLISSIDES, P.E. JOHN F.X. BROWNE STRUCTURAL CONSULTANT DAWKINS ESPY C. P. CROSSNO A ASSOCIATE & ASSOCIATES. INC. Consulting Radio Engineers TOWERS. ANTENNAS. STRUCTURES CONSULTING ENGINEERS Studies Analysis. Design Modifications. Pennsylvania Ave., NW Applications /Field Engineering CONSULTINO ENGINEERS 1901 Inspections Supervision of Erection Washington, D.C. 20006 P 0. Bon 3121- Olympic Station 90212 25 West Long Lake Road 7601 BURFORD DRIVE McLEAN VA 22101 P. 0. sox 11012 BEVERLY HILLS, CALIF. 12141 32111,40 Bloomfield Mills, MI 4801 3 Tel 17031 3569504 DALLAS. TEXAS 752111 (213) 272.3344 Tat (3131 642.6226 12021 2932020 Member AFCCE Member AFCCE

COMMERCIAL RADIO CAMBRIDGE CRYSTALS RALPH E. EVANS ASSOCS. Consulting TeleCommunications MONITORING CO. PRECISION FREQUENCY Engineers PRECISION FREQUENCY Service MEASURING SERVICE AMFMTVCATV -ITFS MEASUREMENTS, AM -FM -TV SPECIALISTS FOR AM -FM -TV 216 N. Green Bay Rd. Monitors Repaired & Certified 103 S. Market St. 445 Concord Ave. THIENSVILLE, WISCONSIN 53092 ln's Summit, Mo. 64063 Cambridge, Mass. 02138 Directory -. Phone (414) 242-6000 Phone (816) 524.3777 Phone (617) 816 -2810 Member

TECHNICAL contact SWAGER TOWER BROADCAST SERVICE, INC. BROADCASTING MAGAZINE PAUL H. LEE CORPORATION AM -FM Station Construction 1735 DeSales St. N.W. Consulting Radio Engineers Audio 'Skeleton Partial Proofs TALL TOWER SPECIALISTS Washington, D. C. 20036 SUITE 204 Signal Sound Improvement NW Box 656, Fremont, Indiana 46737 for ovailabilities 1910 K STREET FREE Counsel by Phone WASHINGTON, D.C. 20006 219- 4955165 Phone 817 -7723371 Phone: (202) 638-1022 (202) 223.1183 Box 7343 Waco, Texas 76710 Langdon Cable TV Inc., for Langdon, N.D. (CAC - Fine 08205): Interim authorization for existing operation. Call letters Caribbean Communications Corp., for Charlotte Amalie, V.I. (CAC- 08206): WSVI Christiansted, V.I., Cumberland, Broadcast Bureau WKGO(FM) Md.- ZBTV Tortola, B.V. notified licensee it had incurred apparent liability fo $500 for failing to maintain any type of maintenance Texas Community Antennas Inc., for Springdale, log for period April 4, 1975, to May 19, 1976. Action Bentonville, both Texas. (CAC -08208 -9): Interim au- Applications March 14. thorization for existing operation. Call Sought by at Corp., for Arlington Telecommunications New AM Arlington, Va. (CAC- 08210): WBAL -TV, WMAR -TV, Other Actions WIZ-TV, Baltimore. KACX Channel One Enterprises. Greenwood. Ark. Now FM's OVC Telecommunications Inc., for Albany, Commission waived rules for educational television Burkesville, Carrollton, Edmonton, Munfordville, 'WLUW Loyola University. Chicago stations to allow Bethel Broadcasters Inc., licensee of Tompkinsville, all Kentucky (CAC -08211.6): Interim WAXI Parke-Vermillion Broadcasting. Rockville. 'KYUK -TV Bethel, Alaska, to broadcast network pro- authorization for existing operation. Ind. graming including network commercials for one -year Alpena Cablevision Inc., for Alpena, Maple Ridge, KNZA Kanza Broadcasters. Hiawatha. Kan. trial period ending January 15, 1978. Action March 24. Sanborn, all Michigan (CAC -08217 -20): WWUP -TV 'WEJY Monroe PUblic Schools. Monroe, Mich. Commission denied Florissant Broadcasting Co., Sault Ste. Marie, WWTV Cadilliac, both Michigan. WLCF Bmnswick Broadcasting Co.. Southport N.C. permittee of KSCF(FM) Florissant, Mo., waiver of Haven TV Inc., for Union, Ocean, Lacey, all KURY-FM KURY Radio Inc.. Brookings, Ore. rules to allow it to change its proposed antenna site and Cable New Jersey (CAC -08221 -3): WCBS -TV New York; 'WKVR-FM Juniata College. Huntingdon. W.Va. increase its power. KSCF is authorized to operate on WNET Newark, N.J.; WPIX New York; WPHL -TV 97.1 mhz with ERP 50 kw and ant. height of 500 ft. It 'WVWC West Virginia Wesleyan College. Philadelphia; WTAE -TV Pittsburgh; WKBS -TV Buckhannon, WVa. asked to operate with ERP 100 kw and antenna height Burlington, N.J.; WHYY -TV Wilmington, Del.; of 540 ft. at a site other than that authorized. Floris- 'KIEA Wyoming Indian High School. Ethele, Wyo. WNJS Camden, N.J.; WCAU -TV Philadelphia; KYW- sant's request was opposed by Contemporary Media Existing TV TV Philadelphia; KNBC Los Angeles; WNEW-TV Inc., licensee of KIRL(AM), St. Charles, Mo. Com- Philadelphia; New WKPD WDXR -TV Paducah. Ky. mission noted that new proposed antenna site was New York; WPVI -TV WABC -TV York; WOR -TV New York. short- spaced with stations WBBA -FM, Pittsfield, Ill., Existing AM's and KKSS(FM) St. Louis, in violation of rules and, on Hanover Cable TV Inc., for Hanover, Conewago, WLSO WRMA Montgomery. Ala. its own motion, denied request for waiver. Action McSherrystown, all Pennsylvania (CAC -08224 -7): In- WACO WCOP Boston March 24. terim authorization for existing operation. WRXA WAPL Appleton. Wis. KFDR(AM) Grande Coulee, Wash. - Broadcast Atlantic Cable Co., for Attalla, Ala. (CAC- 08204): Exhtfng FM's to increase hours WTCG Bureau returned application of opera- Atlanta. WIVO WGSY Peru, Ill. tion and power and application for assignment of Oneonta Telephone Co., for Oneonta, Ala. (CAC - KFNF license, denied license application KSNF Oberlin, Kan. KFDR renewal of 08207): WTCG Atlanta. and deleted call letters. Action March 14. KWEZ KMLB -FM Monroe, La.

Certification actions WZZR-FM WZZM -FM Grand Rapids , Mich. CATV Brueau granted following operators of cable WYPC WJEH -FM Gallipolis. ONO Allocations TV systems certificates of compliance: U A Columbia KJIL KGOY Bethany, Okla. Cablevision Inc. for Essex Fells, N.J. (CAC -07190); KIOC KIOF Orange, Tea. Emco CATV Inc., for Hardwick, Dorset, Poultney, Actions East Poultney, all Vermont (CAC -07293,6.8); Warner Palm Springs, Calif- Broadcast Bureau proposed Cable of Kosciusko County, for Koscuisko, Ind. assignment of ch. 291 as community's third FM (CAC- 07398); Micro-Cable Communications Corp. Grants assignment. Action was response to petition by Joe F. for Teaneck, N.J. (CAC- 07658); Sammons Com- Mackey. Bureau said proposed assignment was subject munications Inc., for East Hampton village, East Call Assigned to to concurrence by Mexican authorities. Comments are Hampton town both New York (CAC -07681 -2); Blue New TV's due May 2; replies May 23. Action March 18. Ridge Cable Television Inc., for Tunkhannock, Pa. 'KOET Oklahoma Educational Television Authority. Castle Rock, Colo.- Broadcast Bureau assigned FM (CAC- 07688): Freeport Cablevision Inc., for Freeport, -07719); Athena Cablevision Corp. Knox- Eufala, Okla. ch. 221 A as community's first FM assignment. Action Ill. (CAC of ville, for Knoxville, Tenn. (CAC- 07730); McKenzie 'KLRU-TV Southwest Texas Educational Television was response to petition by Maurice J. DaVolt. Com- Austin, Tex. Cable for McKenzie Vida Council. mission also sutstituted ch. 223 for ch. 222 at Greeley, River TV & Co, Bridge, Leaburg, River, all (CAC- 07742 -5); New AM's Colo. Effective May 2. Action March 18. Blue Oregon Westbrook Cablevision Inc., for Westbrook, Me. WVFR Radio Ridgefield Inc., Ridgefield. Conn Gordon, Neb.- Broadcast Bureau assigned FM ch. (CAC -07750); Futurevision Cable Enterprises Inc., KBFI Bonners Ferry Radio Inc.. Banners Ferry. 238 as community's first FM assignment. Action was for Little Silver, N.J. (CAC- 0775I); Daniels Properties Idaho response petition by Ranchland Broadcasting Co., Inc., Sheridan, Wyo. 07794 for (CAC- -5); Cablecom- WENA Penuelas Broadcasters. Penuelas. P.R. licensee of KBRX -AM -FM O'Neill, Neb. Effective General Inc., for Memphis, Tex. (CAC -07815); Iro- New FM's May 2. Action March 18. quois Cable Co., for Watseka, Ill. (CAC -07820); An- Plymouth, Ohio- Broadcast Bureau assigned FM napolis CATV Inc., for Annapolis, Md. (CAC -07861); WCRQ-FM Brandlee Broadcasting Corp., Arab, Ala. ch. 261 A as community's first FM assignment. Action Cablevision of Ncw Jersey, for Hoboken, N.J. (CAC - WFNN Communications Properties Inc., Escanaba, was response to petition by WOBL Radio Inc., licensee 07862); Deerfield Cable Systems Inc., for Bernardston, Mich of WOBL(AM) Oberlin. Ohio. Effective May 5. Action Northfield, Deerfield, Sunderland, all Massachusetts 'WBMT Masconomel Regional School System. March 22. (CAC- 0787I.4). Bastard, Mass. ' WJOL-FM State University of New York. Fredonia. N.Y. Park City, Utah- Broadcast Bureau denied petition Other actions by Richard H. Albert for assignment of FM ch. 300. 'WSCS Sodus Central School, Sodus, N.Y. Commission directed Central Plains Cable TV Inc., Action March IS. 'WLOZ University of North Carolina. Wilmington, N.C. to comply with FCC signal carriage rules within 15 days KRRO Ardmore, by ceasing carriage of KTIV(TV) Sioux City, Iowa, on J.W. Brauer, Okla. its cable system at Mitchell, S.D. Forum Communica- 'KACC Alvin Community College. Alvin, Tex. Cable tions Co., licensee of KSFY -TV Sioux Falls, S.D., re- KMHT-FM Radio Marshall Inc., Marshall. Tex. quested FCC to order Central to cease and desist from KMOO-FM A -C Corp.. Mineola. Ten. carriage of KTIV on the Mitchell system. Action Applications 'KUPS University of Puget Sound. Tacoma. Wash. March 24. Existing AM's Following operators of cable TV systems requested cer- Commission determined that Micro -Cable Com- WOKT WIID Newport News. Va. tificates of compliance, FCC announced March 22 munication Corp., operator of cable system at San (stations listed are TV signals proposed for carriage): Angelo, Tex., does not have to provide network pro- WYJZ WAMO Pittsburgh gram nonduplication protection to KTXS-TV Sweet- Existing FM's Gerity Broadcasting Co., for Bay Essexville, City, water, Tex., which is carried on Micro -Cable's system. Bangor, Portsmouth, KLPC-FM KLOM -FM Lompoc. Calif. Hampton, Frankenlust, Monitor, Station is licensed to Texas Key Broadcasters Inc. Ac- WLUP WSDM Chicago Kawkawlin, Midland, Auburn, Williams, all Michigan tion March 25. (CAC -08190 -201): WTVS Detroit. KMGO KCOG -FM Centerville. Iowa Commission granted WENY Inc., licensee of Johnson Cable TV, for Johnson, Ark. (CAC- WIYY WBAL -FM Baltimore WENY -TV Elmira, N.Y., reconsideration of Feb. II, 08202): Interim authorization for existing operation. 1975, action, and directed Reed's TV Cable Service to W000 WDBM -FM Statesville. N.C. UA-Columbia Cablevision, for North Haledon, N.J. provide WENY -TV with network program nonduplica- WTOO-FM WOGM Bellelontaine. Ohio (CAC- 80203): WCBS -TV New York; WNJM Lion protection on Reed's cable system at Wellsboro, WZZP WXEN Cleveland Montclair, N.J.: WPIX New York; WNEW -TV New Pa. In February 1975, action, commission denied KNID KCRC -FM Enid. Okla. York: WLIW Garden City N.Y.; WABC -TV, WNYE- WENY -TV's petition requesting show cause order WAMO WAMO -FM Pittsburgh TV, WOR -TV, WNYC -TV, WNBC -TV New York; against Reeds for its alleged refusal to provide protec- WXKX WfAE Pittsburgh WBTB -TV Newark, N.J.; WXTV Paterson N.J.; tion to WENY -TV (ABC), against duplicating pro- -FM WNET Newark N.J.; WPHL -TV, WTAF -TV graming of WBJA -TV Binghamton, N.Y. Action WOAI-FM KEEZ San Antonio. Tex. Philadelphia; WNJU -TV Linden N.J. March 24. WCXR-FM WAPL -FM Appleton. Wis.

Broadcasting Apr 4 1977 92 See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details. RADIO HELP WANTED SALES HELP WANTED SALES CONTINUED CONTINUED HELP WANTED MANAGEMENT If you really enjoy selling, are eager to earn, work Sales Executive- energetic college grad prefera- General Manager for - major California black hard, are creative and always consider your client's bly now working sales with ambitiouns to head local xiented station. Sales, programming, FCC, plus heavy needs; then you will really enjoy working with us. a sales of a prestigous major university community sta- community involvement a necessity. All replies confi- growth minded AM/ FM in Illinois. If qualified, send tion. Apply PO Box 10, Ithaca, NY 14850 dential. Equal Opportunity Employers. Resume and resume, sales record and references. Box C -185 salary to Box C -124, BROADCASTING. BROADCASTING. HELP WANTED ANNOUNCERS Growing Young Corporation looking for a general Aggressive Sports play -by -play expe- manager with strong sales experience to manage con- Salesperson. rience. Street- fighter. No drifters. 25% commission to 4 or more years experience? Handle both country temporary 100 KW FM. Only experienced pro need rock? We right Virginia FM station. Box C BROAD- and Ability to move up to program director? reply If you're the right person part ownership possi- person. -193, CASTING. need you. Box C -163, BROADCASTING. ble. Send resume and salary requirements with first letter to Box C -33, BROADCASTING. Would Like To Discuss Future employment with ex- Combination air shift MOR & Sales for small market AM/ FM in Illinois. Must have experience in BOTH. We are the right young person about perienced sales person. Must have been in present looking for Creativity, hard working attitude, eagerness to grow as 25 -33 to a medium market position several years and successful. We offer ideal join successful oriented we expand our operation, all carry weight in our deci- have climate, peaceful living, good schools. Central Califor- broadcasting company. Applicants should 3+ sion. Send resume, sales record, and references. Box yeras experience in sales and program- nia, we think the best spot to live in USA. Equal Oppor- competitive C -186, BROADCASTING ming. Imminent additional station aquisition opens tunity Employer. All replies confidential. Box C -217, BROADCASTING. this Operations/ Sales Manager position at full time Beautiful music station in Tampa, Florida needs ex- contemporary MCR AM in Southeast. Good starting perienced announcer with smooth voice, good produc- Growing young Southeast corporation in Market in compensation and excellent potential for sharp, hard- tion ability and 3rd endorsed. Send letter and resume excess of 100,000, needs a sales manager and sales working broadcaster. EOE. Reply to Box D -7, BROAD- to Box C -192, BROADCASTING CASTING person. Must be aggressive. If you can sell, we have the product and market. Many fringe benefits included, Mister Country ... Needed now ... Central Pennsyl- Own a 50,000 Watt Mid -Atlantic FM station. Proven possible advancement with new station aquisition. vania powerhouse seeking Country personality to keep sales manager or salesman will become sales man- Send resume to Box D -47, BROADCASTING. us number one! Morning air -shift, live remotes. tours ager and buy up to 50% ownership for small invest- ... professional innovator must be compatible with au- ment. Send resume and financial qualifications. Arizona Growth Market station needs experienced Box tomation. Compensation starts at 12K, with 15K D -37, BROADCASTING. salesperson. Send resume and salary requirements to Box D -50, BROADCASTING. possible first year. Excellent company -paid fringe ben- I've split our AM and FM. Had a winner before we efits. EOE Employer. Resume, Box D -4, BROADCAST- split. Now have two winners. As owner, cannot handle Executive sales position available with KXTV effec- ING both effectively. Need someone who's a street fighter, tive immediately. Experienced individual required. Job promotionally oriented, can sell all hit music all the requires a thorough background at national level either Major Market Inspirational station needs music host time, radio. Located on Central Coast of California in as station national sales manager or national repre- and interview personality. Must know inspirational li- 25,000 -100,000 population. Need sales manager with sentative sales manager or sales rep. Applicant with- brary. Send 1st reply to Box D -36, BROADCASTING. GM potential. Great opportunity for good salesperson. out this experience but with extensive local TV sales Send all pertinent info with salary requirements to Box experience would be considered. Working knowledge Southeastern Iowa's newest AM needs commer- D -46, BROADCASTING. of BIAS computor is desired but not a requirement. cial and news oriented talent. Good production voice a Equal Opportunity Employer. Contact: Jack Clifford, must; experience with automation helpful. Tape and Expand small mid- Attn Management Personnel. KXTV- Channel 10, P.O. Box 10, Sacramento, CA resume to KCJJ, Box 2118, Iowa City IA 52240. Florida market. Looking for right experience in man- 95801 916 -441 -2345. agement, SALES, and programing. Send resume to Ga- KPOW -AM Powell is now taking applications. First bles Secretarial, Suite D. 110 Giralda Ave., Coral Ga- Write your own check!!! That's right, write your own Tickets only. Write Program Director, KPOW, Box 968, bles, FL. 33134. check in our sales department. If you are agressive and Powell, WY 82435. want to Sell, we want you... now! Resumes or call, Rich Owner with other Interests seeks selling manager Styles, Sales Manager, WDBR, Springfield, IL 217- KRFM Phoenix, Arizona's highest rated radio sta- to take charge. Small market, great area. Salary, com- 753 -5400. Equal Opportunity Employer. tion is looking for a morning announcer. Experience in mission, McVay, override, profit- sharing. Bob KRKG beautiful music format preferred. Send aircheck and Box 625. King City, CA 93930. Wanted One Dynamic young sales person in- resume to Eric Johnson, Operations Manager, KREM. terested in relocating in a beautiful city in eastern NC. P.O. Box 10098 Phoenix AZ Equal General Manager, WUFT -TV Gainesville, FL PBS 85064. Opportunity Must be management material and willing to take con- Employer. station is operated by University of Florida and super- trol of existing accounts and build new ones. Salary vised by communications college. It serves a 16-coun- and commission negotiable. Phone 919 -637 -4450. Wanted: Announcer With first ticket willing to work area. Applicatns have in pro- ty should experience Ask for David. Or write W-1!T, PO Box 1049, New Bern, any shift. WAMD Aberdeen, MD 21001. gramming, development and management, preferably NC 28560. with university -owned station. Applicant must have Come to Cape Cod. Enjoy the Good life in New Eng- serious commitment to three functions of station: Country 50,000 Watt FM stereo station covering land's vacation land work in beautiful, modern studios community programming, news and production tidewater (Newport News, Hampton, Norfolk) seeks a for the area's number one station. We need an after- sales Eacho, laboratory for broadcasting students, educational/ in- pro. Excellent benefits. Wiliam WYVA noon drive person with personality to enhance our con- structional programming for larger community. WII Box 941 Yorktown, VA 23690. temporary format. Pros only. Send tape, resume, and supervise professional staff of 30. Salary about 524.- salary requirements to Ray Brown, Operations Mgr. 000. Women and minority applicants actively sought. Expanding New England Group needs successful plus NCOD, Hyannis MA 02601. Send resume to Dean Ralph L Lowenstein, College of sales person. Expect 55,000 (salary commission) within one year. Benefits. Send resume to Algonquin Journalism & Communications, University of Florida. Immediate opening for experienced morning drive Broadcasting, Box 426, Ewst Warwick RI 02893. Gainesville, FL 32611. Deadline May 1, 1977. personality with strong production. Contemporary for- mat. Excellent salary and benefits. Contact: Thomas Station and Sales manager for established rock sta- Afraid ?, of competitive selling, then don't waste our Ferebee VrGEZ Beloit, W 53511. tion in South -Central, PA. Top man moving up leaving time. Looking for two professional time sales persons. Box Age or sex no consideration; production is! Good com- excellant account list. Contact the Vice -President, We are looking for a fulltime summer -replacement pany benefits -room to grow. E.O.E. Send resume to 38, Carlisle PA 17013 717 -243 -4918. personality. Must have experience in Top -40. Tape and Robert Boutin, Drawer FF, Edna TX 77957. 512- resume to: Program Director -WHYN 1300 Liberty Central Kentucky Station needs GM sales oriented 782 -3515. Solid future for right person. Good salary, excellent St., Spfld. MA 01101 EOE. fringes. Resume to Box 8262, Lexington, KY. 40503 Expanding Weekly Newspaper seeks energetic Organizer for Southwest Florida Personality, MOR EOE, The time is now. salesperson. Radio and/ or newspaper experience, will train right person. 609-447-4311 or write Box 349, drive time. EOE, Tape, resume, salary requirement first Group Broadcaster Needs working partner to man- Newport, WA 99156. letter. No calls. Jim Boynton, radio operations man- age Illinois small market station. $5500.00 invest ager, WNK AM & FM Box 1060, Ft. Myers FL 33902. ment required phone 317- 653 -6583. Midwest, FM Soul is looking for experienced Salesperson to join area's top sales team. Golden op- Immediate Opening: Morning personality. Must be HELP WANTED SALES portunity for a self -Starting professional to grow with top-notch production pro. Can move into PD slot. Adult growing station in Nation's 11th largest city. At least contemporary format, number 1 in market. Send tale, Regional Colorado Station needs a salesperson one year's experience in middle-large market a must. If resume, and salary requirements to G.M., WTY, Box who can do it all -sell, write for selected accounts that you're willing to give 120% you may be the one for us. 142, Danville, IL 61832. Equal opportunity employer. require special attention, do production when neces- Contact GM at 317- 923 -1456. sary, competent air worker and potential manager. We Beautiful Music Staff Announcer. Medium to don't want to kill you with work; we're looking for an In- Custom Jingle House seeks station connections for heavy voice, experienced, pleasant. One to one com- stant Key Person. Equal Opportunity Employer. Send mutual sales assistance. Fast ammo for your next municator. Send resume and tape to Tony Rizzini PD. resume,. We're part of a group, so opportunity is part of pitch. No clubs. No strings. PMW Box 947 Bryn Mawr, WLKW, 1185 North Main Street, Providence, RI the deal. Answer Box C -166, BROADCASTING PA. 19010 215- 525 -9873. 02904. An EOE. No Calls.

Broadcasting Apr 4 1977 OA HELP WANTED ANNOUNCERS HELP WANTED TECHNICAL HELP WANTED NEWS CONTINUED CONTINUED CONTINUED

Bright MOR Announcer with first ticket. Opening WANTED: Engineer for a rurla radio station in the All News Station needs 2 experienced anchor/ re immediate. Tape and resume to Mr. Charles Doll, Prairie Big Sky Country. Collins FM stereo, 10KW porters. To Si 75. Experienced only need apply. Larr WSER radio, Box 38 Elkton, MD 21921. transmitter, 50KW antenna on 400 foot tower. Studio Cohen, 4286 Upthegrove Lane. West Palm Beach, F in town of 1,500. Don't need to lock your house or take 33407. Beautiful Music Station in Illinois' second largest keys from car. Easily walk to work if you like. Clean radio market is looking for a staff announcer. Must town & friendly people. Good equipment, but not fancy. Box B -81 answers: they went astray! Now send t have smooth voice and reading ability, production ex- Stick it for 6- months and you'll never leave! Montana's KHAS Radio, Box 726, Hastings, Nebraska 6890' perience, and third endorsed. Send letter, resume, and farthest reaching FM station. Low cost but good living. "News editor. Creative. Innovative. Investigative. EOI tape to: John Neal, WSIV AM &FM, 28 S. 4th St., Pekin, Good chance to become somebody by your own top rated Mpls. IL 61554. efforts and accumulate equity. Helps if you know your News Director for suburban statior No work, full & stuff and can learn. Don't inquire if you require marble borad time news. Good Salary car it t. cluded. KRWC Radio, Buffalo, MN Wanted ... Announcer for afternoon shit Strong on drinking fountains already in place. You'll help build 55313. production. resume to Wl'TI Radio, PO Send tape and them. Call collect 406 -487 -2293 or write Ray Wanly Box 430, Rocky Mount, VA Ambitious, Hard -hitting reporter, unendin 24151. KCGM Scobey MT 59263. curiosity, dedication to excel. Not afraid to work c Illinois top rated C & W station looking for female or step on toes. Can tell Joe Lunchbucket what he want ABC O&O has an opening for a qualified technician. male DJ for air shift. Experience preferred. Excellent and needs to know clearly. Advancement opportunit' Requires a minimum of 2 years experience in RF, good RTNDA award -winning news Breisch, VNZP opportunity with Co. benefits. Send tape and Stereo, Studio Maintenance and DA's. First Phone. An dept. Doug resume Manager, Myers Z -93, La Crosse, W. 782 -0650. A Mid -Wes to General 820 Bldg. Equal Opportunity Employer. Send complete resume 608- IL Family Station. Springfield, 62701. EOE. and salary requirements to Chief Engineer, KXYZ, 1602 Fannin Bank Building, Houston, TX 77030. Smooth CW announcer- Virginia small market. Newaperson -WOAI Radio has opening for re rural porter- editor. Sports background preferred. Tapes Some production; sales if desired. Ideal com- Maybe you're looking for your first Chief's position; tc munity raise family from -city hus- John Barger, GM, WOAI Radio, 1031 Navarro, San Ar to settle, away big maybe you just want to get away from the crunch of tle. Excellent benefits and with top sta- tonio, TX. 78205. E.O.E. stability -rated urban life. WCCO -FM has an excellent opportunity for Call John Fox, weekdays, 10:30 -5, tion. 804- you. Beautiful living area, fine facilities. Contact Ray 292 -4146. Director of News, public affairs wanted for centre Brown WCOD -FM. Hyannis, MA 02601. 617- Virginia AM. Send resume, tape, requirements, Bo 775 South Arkansas AM -FM needs experienced an- -6800. 5085, Charlottesville, VA 22903. nouncer with proven stable background. Play -by-play Chief engineer /Announcer for non -directional AM. desirable but not essential. Call collect. Bill Bigley. HELP WANTED PROGRAMING, Must be an experienced trouble shooter in studio audio 234 -5862. PRODUCTION, OTHERS 501- and transmitter maintenance. Excellent salary and Automated beautiful music station looking for benefits. Contact: Thomas Ferebee WGEZ Beloit, W Bus Mgr/Bkpr. Fine AM/ FM, attractive S.F. area. Ex smooth voiced, mature announcer, 3-5 years experi- 53511. ceptional growth opportunity. EOE. Box A-60, BROAD ence in automation, news production. 3rd endorsed. CASTING WMYB Myrtle Beach, SC. Engineer AM -FM experi Mr. Fowler. 756 -3180 919- Ea. ence necessary in maintenance of transmitting and Modem Country Program director. Must be to FM jock. Oily creative leaders need apply. EOE. Resume I want a dependable right hand person with know- studio equipment. Also working knowledge of auto- to Box C ledge of general radio station operation and announc- mation. Resume Box 1497 Myrtle Beach, SC 29577. -200, BROADCASTING. ing. 314-586-8577 for Mgr. Call 9 a.m. to 4 p.m. CST Farm Program Director. EEO Employer. WIBX -CBS only. Chief Engineer-experienced and qualified AM/ FM Stereo. Contact Walt Roberts, VvNCO, Ashland, OH. Utica, NY. 315- 736 -9313. Fred Bowen. AM immediate 419- 289 -2605. EDE. Drive Personality- opening with top Top contemporary seeking organized, creative, rated pop/ adult station. Must be aware bright, topical, copy/ production person. Good voice, drive, stay at and willing to become involved in the Chief Engineer for WPAZ, Pottstown, Pa. Ability community. least two years, jock two days /wk. Good opportunity. Send tape, resume and photo to Russ Knight, more important than experience. A Great Scott Sta- Group Salary/ resume/ tape to: Brian, WSAC, Box 70, Fort One Broadcasting, PO Box 1590 Akron 44309. An tion. Phone 215- 326 -4003. OH Knox, KY 40121. Equal Opportunity Employer. Kentucky -AM/FM looking for engineer. Some an- Medium market CBS -VHF seeking promotion/ number nouncing. Will help train the right person. Call Jim Announcer for future opening at one rated public service manager to handle Public Relations and adult contemporary. We're good, so to be Ballard. 606-248-5842. you've got station promotion in all media. Knowledge of television good. June grad considered. Polish your here. Tape act Christian Radio Format oriented broadcast operator. production techniques and print layout and placement and resume, Box 10, Ithaca, NY 14850. EOE. Must have First class license. Experienced- resume necessary. Call Terry Walden, Prog. Mgr. WSTV, needed. Contact David Johnson, Christian Broadcast- Stuebenville, OH 614- 282 -0911' Mon. thru Fri.10:00 HELP WANTED TECHNICAL ing Association, Inc., 619 Peoples Merchants Trust a.m. - 4:00 p.m. An equal opportunity employer. Building, Canton, CH 44702. market, Mid AM/ Chief engineer for Florida station to handle all as- Programing Director..Major -Wst, pects of technical installation, operation and mainte- Chief Engineer Fully experienced in remote con- FM news, personalities, sports station. Supervise staff nance. Experience with directional antennas essential. trolled FM stereo hard on preventive maintenance in- of thirty and budget of S1/2 million. Requires leader- go routine formula This is Good pay and benefits. Send resume to Box A -185, cluding proofs. Secondary duty light supervision three ship to beyond programing. BROADCASTING 250 watt AM's. Dual transmitters all stations. Two senior job in expanding chain. Salary $25.35,000. technician assistants. Please send resume and salary Contact Scudder D. Kelvie, Scudder Kelvie Associates, Act Chief Engineer for midwest network affiliate requirements to WZAR PO Box 7213 Ponce PR Staffing and Personnel Consultants, 2454 Streetsboro Prestigious group broadcaster. Position requires FCC 00731. Road Hudson OH 44236 216 -653 -8427. 1st. Experienced with transmitter and studio mainte- University of Tulsa Faculty of Communication nance. RCA equipment. Capable of administering tech- HELP WANTED NEWS nical staff. An Equal Opportunity Employer. Send seeks individual to fill communication position, pri- resume to Box A -254, BROADCASTING marily teaching speech communication and /or broad- Our News Department Is No. 1, and we intend to re- casting beginning fall, 1977. Media and teaching expe- Experienced Chief Engineer for three small market main there. An upcoming opening will require a person rience preferred. Master's degree required; doctorate radio stations located in Northwestern Ohio. Position who won't accept mediocrity, and has a track record to preferred. Salary and rank open. Application deadline requires FCC 1st. Some air work or sales helpful. Send prove it. Our friendly Midwest city needs another ace. April 15, 1977. Send resume to Ramona Rush, Chair- resume to Box B -170, BROADCASTING. Can you handle it? Box B -130. BROADCASTING person Faculty of Communication. 600 S. College, Tulsa, Oklahoma 74104. The University of Tulsa is an San Juan, Puerto Rico. Chief Engineer. Must know Southwest Florida AM & FM. We are looking for so- equal opportunity/ affirmative action employer. and have work experience in automation and digital meone to take over radio news department. Experi- technology, directional antennas. $18,000 plus full ence a must. Plus an understanding of what makes our SITUATIONS WANTED MANAGEMENT benefit package. Immediate opening. EOE. Box C -157, news number one. We want someone with plenty of BROADCASTING drive. Salary negotiable. EOE Box D -12, BROADCAST- Success demands Stability... Reliability ... Depen- ING. dability! These, and more from 18 year pro, experi- Great bucks for great engineer who really knows enced all phases radio, 15 with top chain. Seek man- audio and understands what it takes to be the best. Replace snow with sunshine in Arizona. News agement small/ medium market. Box C -164, BROAD- High power AM -FM in major midwest market. Send director for combination AM/ FM needed. Must be CASTING resume to Box D -33, BROADCASTING. throughly qualified in electronic journalism. Reply Box D -35, BROADCASTING MGR -C.E. -Automation pro. Looking for stable Chief Engineer Southeast Georgia Station, experi- operation ready to move up to automation. Only crea- enced in directional and FM installation. Good future, WASK seeks broadcast journalist to join staff of 5. tive, sales minded organizations need contact, in con- permanent position. Box D -38, BROADCASTING Experienced only need apply. Tapes, resumes to Mike fidence. Looking west Box C -231, BROADCASTING Piggott, Box 880 Lafayette IN 47902. Chief Engineer, experienced, California. 3 power, 2 Successful experience counts! In radio since pattern AM, remote FM stereo, automation. 2 STL -S, Top notch newsperson for future opening at number 1949, last 16 years as GM AM/ FM, Muzak Thoroughly SCA. Perfect climate in the beautiful wine country, 40 one news operation. Air shift, reporting. June grad con- dependable leader, heavy sales, PR background. Prefer miles from San Francisco. T. Young KVON -KVYN, sidered. Tape and resume, Box 10. Ithaca. NY 14850. upstate NY or Cape Cod vicinity. All proposals con- 707-252-1440. EOE. sidered. Box D -1, BROADCASTING.

Broadcasting Apr 4 1977 ad SITUATIONS WANTED MANAGEMENT SITUATIONS WANTED ANNOUNCERS SITUATIONS WANTED ANNOUNCERS CONTINUED CONTINUED CONTINUED General Management: Many years successful DJ 3rd, 21 mature, highly trained all phases, looking Strong personality, witty, topical humorist. Friendly small market radio sales experience; over 6 as sales for 1st break. WII go anywhere. Box C -230, BROAD- one to one communicator. Mature audience appeal. manager. College degree in radio -TV. Looking for CASTING. Where's it get me? Out of work! Been following for- greater responsibility as general manager or assistant. mats 8 years. Good references, aren't they all? Avail- Experienced Female DJ interviewer, newscaster Box D -13, BROADCASTING. able on eight track or cassette, call now, operators with interest in public affairs programming. strong waiting, 702- 736 -3806. Sales Manager -many successful years experience Seeks job in northeast. Box D -2. BROADCASTING. in small market. College degree in radio -TV. Seeks DJ Four Years experience, dependable, third en- SITUATIONS WANTED TECHNICAL change due to ownership change. Box D -14, BROAD- dorsed, pleasant personality. California. Welcome CASTING responses from others. 904 -255 -6950 or Box D -5, Labor Relations/Engineering responsibility wanted TV Credentials Successful sales manager in small market. Many BROADCASTING. with major market or group operation. in both areas with record of success in dual assign- years experience. College degree in radio -TV. Seeks Winning is my business. If it's yours -let's talk, Pro- ment. Reply to Box C -220, BROADCASTING. sales challenge in larger market. Box D -15, BROAD- graming, production and promotion experience. Good CASTING. results. Good medium or major only. Box D-8, BROAD- Chief Engineer, experienced AM -FM, first phone. No CASTING. Owner Just sold station, now seeking employment. air work. Prefer warm climate. Box D -6, BROADCAST- Took small market radio station from $50.000 to 9 years experience major market. Seeking station ING. in 3 years. Salary S30,000 and over. Box emphasizing oldies. Prefer to work New York or sur- $251,000 Assistant or Staff position with quality organization D -22, BROADCASTING. rounding area. Box D -16. BROADCASTING. wanted. Twenty years First Phone -wide experience G.M. Available excellent track record. Experienced in Talented 1st Phone, 12 years experience all for- all technical areas of radio. Family, mature, reliable, worker, good references. no drifter. Box D -26, sales - programming and commission rules. Currently mats, wants permanent position with responsibility quality employed as group manager. Family oriented and commensurate with experience and ability. Major or BROADCASTING. seeking permanence. Box D -29, BROADCASTING. large market top 40, rock, oldie. Box D-34. BROAD- AM Directional/ Audio; CASTING. Chief Engineer: 12 years G.M. with excellent track record. Experienced in all broad electronics background: updated AS degree. facets. Sales, programming pro. Current position de- 3rd, endorsed, 7 years major market prefer medium, SBE Sr. Engineer certification. Seeking challenge in mands extensive travel and family wants to settle. Not top 40 or progressive soul. Box D -45, BROADCAST- FM/ automation/ AM, or field engineering. Northeast or your average applicant. Answer this one. Box D -30 ING. international. Available June. Box D -40, BROADCAST- BROADCASTING. ING. Experienced MOR /contemporary announcer - newsman, 1st Phone. 31. Prefer Florida. Box D -53. who is James E. Peoples 40 -31C, West Mosholu PKway Selling GM I am a hardworking competitor BROADCASTING. goal oriented with a demonstrated record of leading a Bronx NY to 468.212- 364 -2050. Anytime Anyplace staff to success. Prefer: PA. KY, IN, OH Box D -39. DJ, 25, 3rd endorsed, some commercial experience, Anywhere. BROADCASTING. college, seeks adult contemporary, T40 AOR, etc. WII relocate. Resume, tape, Frank Cavaliere. 31 -38 74th. C.E., 25 yrs. Broadcast field, thoroughly experienced AM FM proofs, con- Sold non -related business. Looking for job with St. Jackson Heights, NY 11370. 212- 446 -8694. directional. stereo, automation, growth potential. Background GM, Station Mgr., Chief struction -own equipment- prefer Southwest. 714- Eng. WII relocate. Ward Bledsoe 3548 Maricopa'A Northeast Adult Top / 40 Personality, 1 year Small 433 -4249. Las Vegas NV 89109. 902 - 734 -2758. Market, 3rd Endorsed. Norman, 212- 629.1169. SITUATIONS WANTED NEWS Attention Texas Owner's: If you have ever had the Good pipes, looking for placement in small market. misfortune of being stuck in New Mexico you'll ap- 3rd endorsed. College degree. Hard working. Send for Female sports director, MA. 3 yrs. major college preciate my problem. Experienced station manager tape and resume. Bob Hamilton. 4826 High Meadows PBP, talk -show host, good production. 3rd endorsed. wants to go home. Reply: 12121 Towner N.E. Albu- Terrace, Racine, W 53406. Single. Ready to join your sports staff now. Anywhere. querque, NM 87112. Looking for employment In S.E. USA. Prefer small Box A -230. BROADCASTING. or med. market, MOR progressive rock, Top 40. or out- M r or salesman, announces MD, PD', ND, CE News Director -Digger strong interviews. Cramped law J. W. Harvey. Annapolis, Wayne, (1st Phone). Talkmaster (15 years progressive experi- country. 32117 in small market. Need growth opportunity in larger MI 48184. Phone: 729 -1279. ence). Writing awards, PRlcommunity service & U.S. 313- market. Box A -270, BROADCASTING. management experience. 39 Senatorial campaign Sportscaster- Experienced play -by -play man & in- DE 19713. 302 year NYC O&O newscaster- Kensington, Newark. -738-3270. terviewer, also music announcing & production experi- Wonder Woman. One ence. College grad with 3rd ticket looking for break in writer; some AP Audio: two years reporting New year cable TV. SITUATIONS WANTED SALES small or medium market, willing to relocate. For tape & Jersey station; two years print; one Seek media/PR Northeast. Box A -275, resume write: S.K. Jackson 2515 Vista Laguna Ter- /Advtg spot. BROADCASTING Jock, PBP, Sales, sales manager, station manager, race, Pasadena, CA 91103 or call 213- 681 -4165. general manager. Understanding. Experience. A PBP Baseball, Hockey and basketball, will also do proven leader. 20 years know -how. Looking for perma- Experienced professional, knows music inside-out, news. Available immediately. 4 yeras experience as nent Box A -238, BROADCASTING. especially rock. Good production, news. Good voice, no top spot. Let's talk. announcer, BA, WII relocate anywhere. screamer. Steve Scheiber, 427 Morris Street, Og- 3rd endorsed. Box Solid pro, experience all phases radio. Good an- densburg, NY 13669. C -155, BROADCASTING. nouncer. BS degree Broadcasting, 3rd endorsed, ready Med. Mkt. ND seeks position at news-conscious sta- move up to management, (OM or better) creative, We have the right person for your job vacancy; all to tion. BA journalism PBP, 51 787 -0786. Box C -218, have training in on air work, copy, FCC rules, etc. and 2- thorough, hard working. Box 34254. Memphis, TN BROADCASTING. 38134. have obtained their 3rd endorsed tickets. Call us at 716 -834 -4457. No Fee. D.J. 3rd Phone school grad. Good news. commercial, Sales Manager desires a better major market oppor- 1 personality looking for start go anywhere. Box D -10, tunity. 26, 5 years major market experience. Call BA R/T/F and 18 hours towards Masters, year on- nights, 717 -675 -4016. air experience Mike Hodge. 1924 Higgins Lane Fort BROADCASTING. Worth, TX 76111. 33, Masters, 17 years programming. R/ TV news, Award Winning Major market and network program sports, sales. Strong references, hard worker. Seek director wants to consult for your station. Reasonable Up and coming college grad., 6 years air and pro- return to Southwest, 350,000 population. $16,500. fee. Paul Mitchell. 215- 638 -9425. duction experience. seeks AOR work. 3rd endorsed. Call Mike Beecher, 607 -273 -4000. Prefer news or sports, anchor or PBP, radio or TV. Box D -11, ANNOUNCERS BROADCASTING. SITUATIONS WANTED Sports-News Anchor. Experienced digger. All sports PBP. Available Now! WII Relocate. Howard Herman Black Female, Broadcast journalism degree. Seek- DJ; 3rd phone, tight board, good news and commer- 915 Woodbine Pittsburgh PA 15201 412- ing position as newscaster; announcer. Lite experi- ready now! Anywhere. Box H -5, BROADCAST- cials. 781.9378. ence well- trained. 3rd endorsed. Cooperative, adapta- ING. ble. Box D -20, BROADCASTING. Northeast, New England, Top -40, nightman, 1 year Intelligent midwest announcer looking for new ex- small market. 3rd endorsed, Norman 212-594-2088. NY Journalist 1 year newswriter major network. perience in interview -talk radio. Friendly but not gabby. Seeking local radio. Bags packed. Box D -27, BROAD- D.J.- Announcer 3rd en- Entertaining. experience. Broadcast Grad, airwork research in Cincinnati mar- CASTING. dorsed. Box A -274, BROADCASTING ket, wants first break, 513- 921 -3193, Rick. Recent broadcast grad. looking Country announcer/music director. Looking. Expe- Conscientious Announcer, 1st Ph., 1-1/ 2 yrs. expe- Sports personality. for 1st break. Telephone talk -show host, PBP, incredi- rienced. Third. Box B -101, BROADCASTING. rience, seeks employment with rock or C.W. Contem- ble knowledge of sports: get in touch -you will not be porary station. Thomas Cazin. 218 - 229 -2102. DJ 4 Years Experience wants to move up. Calif or disappointed. Box D-42, BROADCASTING. nia, Arizona, Texas, Florida. Others considered. 904- Experienced Female, 1st phone, newscaster. inter M.A., 3 major college 255 -6950 or Box C -153, BROADCASTING. viewer, writer with production background in B'Way Female sports director, yers. theatre & NY radio. Ready to relocate permanently. PBP, talk -show host, good production. 3rd endorsed. Well Trained Broadcast school grad looking for first Small markets (and budgets) Okay, Janine Cooper, Single. Ready to join your sports staff now. Anywhere. job. 3rd endorsed. Box C -173, BROADCASTING. 102 West 80th St. No. 37, NYC. NY, 10024. Box D -57. BROADCASTING.

Broadcasting Apr 4 1977 95 SITUATIONS WANTED NEWS SITUATIONS WANTED PROGRAMING, HELP WANTED ANNOUNCERS CONTINUED PRODUCTION, OTHERS CONTINUED CONTINUED Qualified, experienced, Industrious degrees jour- Program director of small midwest station wants to Studio maintenance supervisor needed at once tc nalist seeking position in medium market. Long term. move to larger market as disc jockey or news an- maintain studio equipment. PC 70 VR 1200. CDL Let's talk: 408-243-7075. nouncer. Three years experience in news, production, 1260 switcher, etc. Must be experienced. EDE. For in automation, copywriting, disc jockey and play -by -play. formation call collect Russ Summerville, WNDU -TV. News writer with 3 years experience. including BA degree in mass communication. For tape and 219-233-7111. public affairs and production. Open to established and resume write Walter Platz, Number 2 Weatbury growing markets. 3rd endorsed. Call Stan Froelich. Kirksville MO 63501. Broadcast (TV) Engineers for employment in the 212 -526 -1831. day/ night. Middle East. Five to seven years of heavy maintenance and A.SC. B.SC. or equivalent required. Experience Hard-nosed, serious, experienced, literate news TELEVISION with IVC 7000 cameras and Thomson equipment director, commentator, journalism B.A. seeks post preferred. Please send copies of resume and certifi- 216- 454 -4150. HELP WANTED SALES cates to: Beta Service Intl., Shelard Tower, Suite 1340, Detroit, Philadelphia or Northeast: Seeking relief Minneapolis, MN 55426. from sunshine and no pay; 13 years experience, radio - Account Executive for group owned independent in Chief all phases. Immediate opening, expanding in TV news, seeks reporter -anchor spot, call 305- TOP 30 market. Seeking EXPERIENCED local New required. 667 -8108. salesperson. Good opportunity with major independent Jersey. Min 5 years experience Salary Call group. Equal Opportunity Employer. Send resume to 18 -25K. station management 201 -325.2925. E.O.E. Kansas University Journalism School Graduate Box D -17, BROADCASTING May 1977, Desires broadcast news. Good voice, devel Maintenance engineer with first class Fix license oped writing skills, film, DJ. Eight years on -air experi- Account Executive - Aggressive self starter to for equipment maintenance at a Western New York ence includes ABC & NBC affiliates. Resume & tape take over established territory in Nebraska Prefer one television station. Experience with RCA television available. Art Weiss 913 -843 -8851. to two years broadcast experience, but drive and enghusiasm are most important. Send resume to John broadcast equipment required. Call Chief Engineer at Sportscasting -PBP. Medium market. 22 years. Mar- T. Benson, sales manager, KHGI -TV Box 220, Kearney, 716 -773 -7531. Equal Opportunity Employer. ried. Also some news. 4 yeras experience. Aircheck NE 68847. Broadcast TV Maintenance Engineers for the Mid- available. Let's talk. 701 -776 -2108. dle East, 25K plus housing. 5 years equipment mainte- HELP WANTED ANNOUNCERS News & Public Affairs Manager -will relocate. nance experience. Tech. School diploma or degree. Managed Milwaukee- Chicago news operations. 3 years Submit resume to: Beta Service International, Suite broadcast with CBS all news. Blue chip journalist plus sports, Ready for advancement? California 1340, 600 South County Rd. 18, Minneapolis, MN PBP, economics, politics. Seeking big market, network, equipment maker looking for radio or TV transmitter 55426. and maintenance people, with first class or a good situation. Larry Butler. 8417 Fenwood Dr. operating Customer Immediate Springfield, VA 22152. Also consider top news anchor. phone and minimum 3 years experience. Television Maintenance Technician: for with 703- 569 -2181. service -dealing daily with broadcasters, chief opening a person digital, video, and videotape engineers and consultants before and after sales, mak- maintenance experience and a current FCC first class Family man ready to move up in sports. 6-1/2 years ing proposals, and working with our field sales force. license. Excellent salary and benef its. Send resume to: experience. Have desire -WII travel. 507- 765 -4575. Minimum travel. Salary open. If you have engineering PBS, Personnel Department, 475 L'Enfant Plaza West. experience and are looking for more challenging work, SW Washington, DC 20024. SITUATIONS WANTED PROGRAMING, please mail resume with salary history in full confi- PRODUCTION, OTHERS dence to Box A -194, BROADCASTING Merlin Engineering needs a field engineer. Duties in- clude final factory test and installation. Send your Aggressive, first phone production person desires Transmitter Supervisor for a new VHF satellite TV resume or see us at NAB Booth 534. Merlin Engineer- new challenge. Creative producer; commercials, station operating at lull power in Michigan's Upper ing Works, 1880 Embarcadero, Palo Alto, CA 94303. promos and specials. Added extra -tight on -air Peninsula. Transmitter experience required. Equal Op- engineer. Excellent references. Prefer Northeast, but portunity Employer. White Box A -281, BROADCAST- Chief Engineer for active FM stereo and SCA public will relocate. Box A -269, BROADCASTING. ING. radio station. Design, install, maintain, supervise tech- nicians. Work Closely with program staff. First phone, Medium market caliber top 40 jock ready to pro- Director - Experienced directing fast paced minimum two years intensive experience. Salary range gram. Have learned from the best. Box A -280, BROAD- Newscasts. Also board work, audio and video. Major $14,500- S17,500. Excellent benefits. Refer to posi- CASTING southeast market. We are an equal opportunity tion classified as Equipment Technician II KPBS -FM employer. Send resume and salary requirement to Box when applying to: Employment Division/ Personnel Attention Mr. Contemporary GM. Are your ratings B -93 BROADCASTING Services, San Diego State University, San Diego, CA down but you know your sound is good? Maybe your 92181. An Equal Opportunity/ Affirmative Action/Ti- packaging needs work. Together we can plan and im- Broadcast Engineer- Southeast UHF. License and tle IX Employer. Closing date April 15. plement a polished format keyed to your desired au- minimum 2 years experience in operation and mainte dience, complete with promotions and production. If nance of quad VTRs, color cameras, and UHF transmit- Video Maintenance Technicians Full and part time you're shopping for a PD, I'd like to talk to you. Box ters. Competitive salary and benefits. Box C -117, openings, Atlanta Ga. area, electronic technician expe- C -92, BROADCASTING. BROADCASTING rienced in heavy maintenance of video, monitors, cameras, switches, and other TV studio equipment. Producer/Director: Female PD presently employed Video Tape Editing engineer ... Experienced only Digital background with experience in both quad and in top 10 market looking for a challenging position. need apply, must have working knowledge of digital helical records is desirable. Must have 1st or 2nd class Direct in studio -news, programming and public affairs circuits, analog, video and audio circuits and ability to FCC phone license. Call Mr...Copp collect between shows & remote -film and ENG Wiling to relocate. Box evaluate video and audio signals. Familiar with RCA 9-5:30 weekdays 703- 750 -2202. Halifax Engineer- D -3, BROADCASTING VTR 600 -A, TR -700, TCR -100, TK -27, Grass Valley ing Inc. 5390 Cherokee Ave. Alexandria, VA 22312. Switcher, Box C -224, BROADCASTING. Equal Opportunity Employer. 10 years experience in all aspects of radio. Cur- rently assistant PD under one of the best. I'm seeking Northwest TV station seeks applications from HELP WANTED NEWS PD position in medium market Country station. Box qualified news photographers. Minimum 3 years expe- D -9, BROADCASTING rience required. ENG experience preferred. IATSE sal- E.O.E. number one station in top 50 southeast ary range $13,500 -516,000. First letter should contain wants experienced enterprising reporter who can Searching For Stable, community minded, team resume /professional references. Audition reels to be shoot SOF and edit; and experienced SOF cameraper- oriented contemporary operation with room for ad- requested later. EOE. Box D -24, BROADCASTING. son /editor who can report. Both must be fast moving vancement into programming. If your searching for ex- and turn out two to three professional stories a day. If perienced pro with energy, stability and ideas, write Co- Anchor. Need someone with stroriil reporting you need training, do not apply. Resume and Box D -41, BROADCASTING background who will report and co-anchor late news. references required. Salary S175.00. Box A -256, Experience in both reporting and anchor is required. BROADCASTING WANTED. Rewarding Challenge. Creative, dedi- Salary is open and negotiable. Send resume. W II con- cated professional. Former ABC, major market and tact for air check. An equal opportunity employer. Box Northeastern top -50 market station seeks newscast award winning program director. Paul Mitchell. 215- D -44, BROADCASTING producer with experience. Forward resumes and 638 -9425. references. Box C -187, BROADCASTING. Experienced maintenance and ENG. engineers for Major Market Aft drive jock wants to Program AC or major market midwest VHF. Send complete resume to Medium market station on the move needs weekend Top 40 in South. Med or small mkt. Married with 8 Box D -43, BROADCASTING. anchor. Anchor and reporting experience required. Box years exp. Available immediately. Looking for stability C -188, BROADCASTING. back home. D. Blair. 4735 Gov't. Apt. 212, Baton Transmitter Engineer, first license, opportunity to Rouge, LA 70806 or 318 -922 -2392 afternoons. learn studio operation EDE. Box D -51, BROADCAST- Anchor/Reporter with sports background preferred. ING. Reporter who wants to switch to anchor will be con- Can't get It up? Low ratings and billing? The last sta sidered Pacific Northwest. great skiing. Box C -213, Lion I programed started down and wound up first; the MaintennceAnstallation Eng. Join leading public BROADCASTING competition changed their formats to catch us, but broadcast VHF/ FM operation. Latest ENG, time code couldn't. Prior to that I programed a top 30's market editing, Ouad, helical VTR's plus new studio to install. Managing Editor of news department, VHF, top 40 station with no numbers and left them at number 3 and Min. 5 years state of the art video electronics. Good market, Southwest. Requires bachelors degree or com- making money. At both places I spent less than salary. Call Dir. of Eng., 904- 354 -2806, or write parable education plus five years prior related experi- $2,000 in promotion; jocks salaries averaged S150. WJCT, 2037 Main Street, Jacksonville, FL 32206. An ence. Equal Opportunity Employer. Send resume and Want to make money; now? Call me. 512- 655 -1484. Equal Opportunity Employer. M/ F. references to Box D -19. BROADCASTING

Broadcasting Apr 4 1977 98 HELP WANTED NEWS HELP WANTED PROGRAMING, HELP WANTED PROGRAMING, CONTINUED PRODUCTION, OTHERS PRODUCTION, OTHERS, CONTINUED Midwest NBC affiliate in second 50 markets seeks ENG Program/Production Editor, candidate must Outstanding Promotion Position. Television Cor- experienced street reporter for radio -TV operation. currently be an extremely creative, production poration needs a dynamite Promotion Manager. Expe- Knowledge of government, film and ENG desirable. oriented, deadline conscious, film and /or film/ ENG rience in print, on -air and management. Send resume Good on -air work a must. Equal Opportunity Employer. editor. Person will have the major editing respon- and tape to Jack Everette, Midwest Television, 509 So. Box D -21. BROADCASTING. sibility for a daily prime -time magazine. Minimum Neil St., Peoria, IL 61820. three years heavy production editing experience. Top Immediate opening for energetic reporter with pro- ten major market net affiliate. An EOE. Box C -199, Writer- producer needed for VHF public TV station in Midwest two gressive, fully equipped ENG station in beautiful BROADCASTING. university town. College degree plus required. to start with ex- mountain west. Ea. Salary to $175 depending on ex- years experience S9,360 Studio cameraperson with minimum of two years cellent fringe benefits, Affirmative Action, Equal Op- perience. Resume & experience to Box D -31, BROAD- commercial production experience for top market in- Employer. description and further infor- CASTING portunity Job dependent. Knowledge of studio lighting techniques, mation available. Write: Don Swift, 52 E. Gregory set design and construction required. An Equal Oppor- Drive, Champaign, IL 61820. Female Anchorperson experienced in news journal- tunity, Affirmative Action. M/ F Employer. Send ism and mini-cam. Would like to receive resume when resume and salary requirements to Box C -206. SITUATIONS WANTED MANAGEMENT applying. This is a major independent, ranked in Top BROADCASTING 10. Box D -55, BROADCASTING local Mgr avail- Audio production person for top ten independent. General, national, regional, Sales able in thirty to ninety days. Excellent, reliable, sincere Must have minimum of two years in commercial audio 10 independent record. Box 8 -186, BROADCASTING Sports Announcer major Top sta- production engineering. Knowledge of all audio tech- sports an- tion looking for energetic, experienced niques as well as operation of latest equipment re- nouncer. Play by play experience and feature oriented. Christian TV Stetion/General Manager seeks same. quired. MI F, Affirmative Action, Equal Opportunity Superior references from current employer. Box Send resume. Box D -56, BROADCASTING. Employer. Send requirements and resume to salary C -145, BROADCASTING. Box C -207, BROADCASTING tired of losing our News Anchors to larger Were SITUATIONS WANTED ANNOUNCERS markets! Somewhere, there's an experienced anchor/ Producer/Director for top market UHF with indepen- dent production facility. Minimum of five years com- producer who has it all -and has had it with their pres- Experienced announcer, 31, background in radio mercial production experience required. Must have ent situation! If that ideal small market is your dream, (also TV voiceovers), desires position at TV facility or complete knowledge of state of art equipment and all you could be the person we're looking for. We can offer radio -TV combination. All locations considered. Bex video tape/ film production techniques. Affirmative 118th market diversified growth economy (oil -gas, D -54, BROADCASTING. banking, medical, diverse ag., university), VHF ABC afil Action, MI F, Equal Opportunity Employer. Send with only CBS competition, a Joie de Vivre lifestyle in resume and salary requirements to Box C -208. SITUATIONS WANTED TECHNICAL the heart of the Cajun Country in Southwest Louisiana, BROADCASTING manage- market seeking ENG dedicated staff (including owners and Creative Art Director for top 10 market. Must be General Sales Manager in medium ment), and a future that may astound you. We're fully experienced in running TV Art Department, on-air, relocation. Creative, young and an effective quality KATC(TV) in Lafayette, LA. Who are you and what con print, design and production, also some set design. competitor. Strong major market expleribnce in sales and proven record of you o -fer? Why don't you send resume, cassette, EOE. Box D -18, BROADCASTING. and management. Self- starter with salary requirements to ND Joe Holstead, P.O. Box success in achieving revenue objectivesr. Box B -50 3347, Lafayette, LA 70502. He'll even talk to major Producer- Writer for Ohio PTV station. 3 -5 years BROADCASTING market types! ESE. successful producing- writing experience. TV and film. Creative. Practical. Capacity for wide range subjects 1st Phone Major Market experience -Family man - Aggressive Southwest TV news station seeks ex- and production styles. Salary S12- S14,000. ESE. Ambitious Self Starter. Experience: Master Control to perienced reporter -photographer with some on -air ex- Resume with production credits to Box D -25, BROAD- Vt Editing, Box B-68, BROADCASTING. perience, and keen knowledge of sports and ENG Send CASTING. First Phone, B.A. TV/ Radio, experience with ENG resume and 3/ 4 inch cassette to Jim Logan, KRIS TV, Producer- Director with minimum 2 years experi- systems -seeking position as operational engineer. PO Box 840, Corpus Christi, TX 78403. An equal op- ence in all phases of production. Seeking mature per- Box C -226, BROADCASTING portunity employer. son with growing ability. Send resume and references to: T.J. Vaughan, Vice President, Programming and SITUATIONS WANTED NEWS TV experience to gather, Person with radio and Operations, WAND-TV, P.O. Box 631, Decatur, IL write, news stories pertaining to agriculture and edit 62525. An Equal Opportunity Employer. TV News Director immediately available for medium its impact on consumers. Radio news, film shooting market in the East or number two slot in major market. and editing, and ENG experience. Prefer someone from Had Enough Ice, snow and bone chilling weather? Mature, dependable, results oriented end sensitive to Southwest. Audio tape, small snapshot photo, and Then pack up your golf clubs, water skis and suntan lo- community issues. Box A -244, BROADCASTING resume to Bill Hoover, Information Director, Texas tion and become program director of WCBD TV in Farm Bureau, Box 489, Waco, TX 76703. Telephone warm, sunny Charleston, South Carolina. This person Meteorologist: personable, innovative, attractive. 817-772-3030. will have lull, overall responsibility for what goes on Very graphic presentation. Currently weekends our ABC affilliated Station. Benefits are excellent and medium Eastern market, seeking Western station. De- Meteorologist with certification and warm on -air salary is negotiable. Send resume to Jay Mullen, Busi- gree, AMS. Box C -190, BROADCASTING delivery for medium market station. Will prepare and ness Manager, Box 879, Charleston. SC 29402. An deliver weather for early and late newscasts, some Equal Opportunity Employer. News Writer. I'm one of the best. I'll send you proof. booth audio. some community involvement. Resume You've got nothing to lose. Box C -210, BROADCAST- station. Applicant should and tape to Ian Pearson. WANE -TV, 2915 W State TV Director for Public ING. of fulltime TV directing experi- Blvd., Ft. Wayne, IN 46808. have at least two years ence at &broadcast station. Send resume and cassette Anchorman with high ratings seeks move up to on- Hutchinson, WNED -TV. 184 Tape on request. Bok C -215, Sports reporter /photographer. Some air work. sample of work to John air news director. Buffalo, New York 14213. WNED is an Strong film, writing. Send tape and resume first con- Barton Street, BROADCASTING Mills, Equal Opportunity Employer. tact. Equal Opportunity Employer. George Med. Mkt. Radio ND seeks TV reporter anchor, St. Miami, FL WCKT -TV 1401 79th Causeway. 33141. Director/Supervisor Primary duties to include 6 & sports. BA journalism, PBP 512 -787 -0786. Box 11 p.m. newscasts and supervision of evening opera- C -219, BROADCASTING. Experienced Street Reporter needed for strong tions. Experience in directing news and a knowledge of news department. Send video tape or cassette and operations essential. Send resume to: Fl. Marafiote, Experienced reporter: six years radio. TV, wires. resume to Eric Rabe, news director, WrAJ -TV, 5000 6 Prod. Mgr. c/o WYTV, Inc. 3800 Shady Run Rd. Will be June MSJ graduate, Medill. Looking for growth Ave. Altoona PA. An Equal Opportunity Employer. Youngstown OH 44502. No Phone Calls. We are an opportunity as reporter, anchor or writer in TV or com- EOE. bination. Excellent voice and presence. 312- 935 -3250 evenings or Box C -221, BROADCASTING News Photographer needed for medium market PTV Director: Wanted for nightly news and other PTV midwest station. Minimum 18 mos.-2 years news ex- and ITV directing. Job requires some producing. BA Will year's news writing experience NY major radio perience. Salary open. Send resume to VvLWr, 140 and/or 2 to 3 years experience as TV director prefer- net qualify me for your local television? Relocate? No West Ninth Street, Cincinnati. OH 45202. Equal Op- TV red. Thorough knowledge in operation of mgdern Problem. Box D -28, BROADCASTING. portunity Employer. equipment required. ENG background helpful. Send resume and tapes to Ron Hagelt, WXXI -TV, 280 State Experienced reporter Including radio. print, M.S. news TV Sports Director. Aggressive station wants Street, Rochester, N.Y. 14601. (Closing April 7, 1977). seeks position as street reporter. Top references, will TV an involved active sports director. experience. An Equal Opportunity Employer. relocate. Box D -52, BROADCASTING. commentaries, and features a must. Contact Torn Moo, news director WI-VW Evansville Indiana. Phone Film Maker who can teach journalism classes Law Degree, 8 years radio -TV experience; available Number 812- 422 -1121. An Equal Opportunity beginning September, 1977, in basic and advanced in May. I'm looking for a challenging situation! Mark S. Employer. film production, electronic news gathering, and still Braun, 2620 E 5th Place Tulsa OK 74104 1 -918- photography. Professional experience and Ph.D., 936 -7647. Sports assistant to handle daily TV sports anchor and M.F.A., or equivalent degree. Send resume to James produce sports film features. Also radio sportscasts. Brown, School of Journalism and Mass Communica- Talented, enthusiastic, female communication No play -by -play. Must have VTR and audio tape with tion, 206 Church St., SE, University of Minnesota, Min- graduate needs first break to prove herself. Prefer On- resume. No phone calls. Must have TV experience. neapolis, MN 55455. Resumes must be received by Air- Talent. Weatherperson, but will accept anything to Send to: Sports Director. WMT, Box 2147, Cedar June 1, 1977. Affirmative Action/ Equal Opportunity gain experience. Wiling to relocate anywhere im- Rapids, IA 52406. Employer. mediately. Call Karen Gale 303 -442 -0913.

Broadcasting Apr 4 1977 97 SITUATIONS WANTED NEWS FOR SALE EQUIPMENT FOR SALE EQUIPMENT CONTINUED CONTINUED CONTINUED

I hunger to be creative with ENG/ documentary/ pro- Build your own TV and radio production equipment. Stereo FM Transmitters: Gates FM- 20H -20KW, duction. BA in film production, University of Iowa; Easy, inexpensive plans covering audio consoles to Gates FM- 20B -20KW, Collins 831- G1B -20KW, GEL graduate school in production at USC. Eight years chroma key and time base correctors. $1.00 brings FM- 15A -15KW, AEL FM- 12KD -12KW, Collins cummulative experience in broadcasting -four in TV. our catalog listing over 100 projects. Don Britton En- 830E- 1A -10KW, Collins 830E- 1B -10KW, CCA 1st phone; ham radio. Can write and announce; plea- terprises, PO Box G, Waikiki, HI 96815. FM- 1000DS -10KW, Visual FM- 1000-KA -10KW, Gates sant appearance. Have nose for news, and need for FM -5B -5KW RCA BTF -5D -5KW, RCA BTF -5B -5KW, creativeness. 26. WII relocate. Tom Klemesrud 2 -Aker VTS -1508 complete ENG systems, excellent Collins 830E -1 B -1 KW, ITA FM- 1000 -C -1 KW, Collins Judy's brother, 106 N. Edgemont St., Los Angeles CA condition $4500 each. 1 -Akai spare camera for 830- D1A -1KW, ITA FM -2508, Gates FM-250B. Com- 90004 213- 387 -1485. VIS -150B system also excellent S2200. We can sup- munication Systems, Inc. Drawer C. Cape Girardeau, ply the TBC and put you on the street with ENG for MO 63701. 314- 334 -6097. News photographer: Aggressive and experienced less than $25,000. Call us now. GRV Systems Inc. in filming, editing 16mm. Seek to learn ENG Strong 2370 Vinton St., Huntington, WV 25701. 304- 5KW AM Transmitters: Gates BC5 -P2, Collins 21 E, electronics interest. Film and VTR available. Call 525 -2633. RCA BTA -5F, RCA BTA -5G RCA BTA -5H, Collins 616 -538 -7744. J.L Keener. 642 SW 36th, Wyoming, 820E -1, ITA AM- 5000 -C. Communication Systems, MI 49509 Oates "President" 8 channel console, good condi- Inc. tion, $2,300. Maze Corporation. 205- 956 -5800. Drawer C. Cape Girardeau, MO 63701. 314- -6097. SITUATIONS WANTED PROGRAMING, 334 PRODUCTION, OTHERS Collins 5KW transmitter, 830 -E. Stereo. Perfect. Tuned and tested your frequency. $8,900. 601- Autogram Stereo Automation brain 9 inputs, real Producer/Director: BA Radio/ TV/ Film. Over 3 years 362 -2790 after 5. J. Boyd logran, PO Box 2154. time correct, silence sense S1600. Contact Bill Dun- cable experience, studio and remote, switching, audio, Jackson, MS 39205. navant 205- 232 -3912. lighting, etc. Assist in department management. Also broadcast camera experience. Seeks entry into broad- UHF TV Transmitter -12 KW by GE. Call 815- 100 Watt Translators -Three Emcee models U- casting, willing to work up from production assistant 964 -4191 or 815- 965 -9600. HTU-100D. Excellent condition. All tubes brand new, or similar position. WII relocate for right opportunity. tuned to your channels. Possible delivery - $4,500 ea. Switcher- American Data ADC 556 with Chroma Box C-87, BROADCASTING 408 - 354 -1984. Key. Call 815-965-9600 or 815 -964 -4191.

I Wilts, I Produce what I write. I shoot, edit, call and Gates Automation System, Gates TE -3 e and *pare Color Tubes for TK -26 film chain camera (n0 switch what I produce. Please, send for my tape. My Gates Auto tat, like new, call 404-876-7123.-exciterxcit specialty: TV promotion and commercials. Box C -195, optics) and TK -26 CCU. Best offer. Call 815 - 964 -4191 or 815- 965 -9600. BROADCASTING 2 Tower Antenna Monitor, type approved Potomac AM- 19(204) also CBS model 444 Audimax III and400 Creative, young producer/ director with three years RCA Swltchers- two Custom RCA PMS 10 Volumax. All priced to sell. Waggoner KEYN Switchers for both production and operations use, incl. 316- experience in all phases of production: news, talk 722 -0018. shows, promos, commercials, ENG desires more rack equipment and cable. call 815 -964 -4191 or challenging position in larger market. Box C -202, 815-965-9600. BROADCASTING One: CBS Volumax- Stereo. ONE: CBS Audimax- Audio -Ampex 801 2 -track with two amp/ speakers. Stereo. ONE: Garron Phase Controler- STE -100 all Bright -Young Producer/Director: over four years Four SHURE 565 dual -impedance mics, mic stands, like new -KHIG 501 -239 -8588. experience in medium market. directing, switching 500' mic cable, RCA studio monitor -speaker. Call master control, audio, studio lighting, studio camera 815- 965 -9600. 1 -AEL AMSKD Transmitter, $23,000. 2 -ITA work, etc ... Also shoot & edit commercial and news 5000A/ 10M Transmitters $15.000/ pair. On 1260KHz. FM film. Wiling to relocate anywhere. Charles T. Celen- IVC 1 VTR Machines -one 879C, one 760, with TRI 1-Gata 20H3 20Kw Transmitter on teno No. 94, Lakeview Terrace Colonial Heights Editor. Low hours. Call 815- 964 -4191 or 815- 101.1 MHz with TE -3 exciter, stereo & 67KHz gener- VA 23834 804 - 526 -7377. 965 -9600. ators, STL Interface and spare final, $20,000. 2 -Cetec 10SE stereo consoles BRAND NEW NEVER USED Talented Producer - Director seeking interesting UHF Transmitter -30 KW GE television transmitter S7,000 each. Gates Automation system with 4- Scully production position. 7 years extensive professional ex- call 815- 964 -4191 or 815-965-9600. 280 P.B. Decks, 5 -SMC Carousels, SC -48 Program- perience. If you care about quality television, we mer, Motor Driven Fader, Logger, Digital Clock and should talk. Graham Brinton 215- 664 -3346. (2) RCA TR -22 Ouads, high band Color VTR ma- Broadcast Products RA -1000 Random Select unit chines, with Monitors, rack equipment. manuals. Call $13,000. Cr: best offers. Bud Aiello VWVOC Wash- Creative Producer - Director seeking interesting 815- 964 -4191 or 815- 965-9600 ington, D.C. 301 -589 -7100. Prices do not include production position. 7 years extensive professional ex- shipping. perience. If you care about quality television, we (22) Motorola MV30 Transmitters; (33) Motorola should talk. Graham Brinton, 215-664-3346. MV30 Receivers; (10) Motorola MV20 Transmitters; Espey Audio Signal Generator 101 925; Luxo L-2 (19) Motorola MV20 Receivers. These units are in ex- Mike stand $20; RCA 50w amp S50; McIntosh 10w Award Winning Journalism Wants in. Single. amp $40; Rackmount speaker enclosure, with 8" 26. Aggressive. Tireless. Versatile. Sports. Features. cellent condition and can be purchased as complete system or as individual speaker $12; RCA 70w amp $15; 4 rack mount Relocate anywhere, USA. Carl Cherkin, 2932 Bunker components. American Microwave & Communications, Inc., 105 Kent Street, shelves S8 each; rack cabinet $15; Gates 16" CB11 Hill Ct., Cornwells Heights PA 19020. 215- 33-45 rpm turntable $100; 16" Gates turntable 757 -7852. Iron Mountain, MI 49801 33 -45 -78 $100; mixer -4 line -4 mike $300; Sylvania 219 tubetester S35; approx. 400 new Cardomatic WANTED (3) RCA TK -42 Color Cameras, with cam heads, TO BUY 123 tubetester cards S30; 13 8020 radio tubes $65; EQUIPMENT cct s, remotes, racks, approx. 600' camera cable. Two have RCA/ Houston Fearless TD -9B -C motorized Redmond Motor for 600 and 601 Ampex, takeup and rupply reel assemblys, bearings, drives, etc. all Camera Pedestals Cranes Sound Boom Call Gil pedestals, one with RCA/ Fearless tripod and dolly. new- entire lot Peirce wire recorder STevens 305 -695 -6400. With RCA càlor monitor, manuals. Call 815- $50; 260 $35. New 7" 964 -4191 or 815 -965 -9600. green record sleeves $51 c, AMR. At 2, Box 1354A, Wanted Color Multiplexer. Slide projector, Video Cheyenne, WY. 82001. test signal generator, Color -Tee, 2GC microwave CBS dynamic presence equalizer, Model 4500 Model dishes, color bar generator, Amptek, Allen Mod- New. Improve your sound $495 312- 956 -1548. Schaefer 903, 901 Control, Remote Demod, Good 3 inch color orthicons 315- 677 -7511. Control Schaefer Audio File, Two ITC RPD- 00013, Time Announce with Two ITC Cart Machines Otani Two Schafer 1200, Schafer 800, Two IGM 500, CDC - Gates Executive Console wanted. WII consider any MX7000 250 Tape Recorder, Interlaces for above, Sequential. All reconditioned, new reels, new condition or price. VVNOE, New Orleans. 504- plus Two Carousels and Three Revox A77 Tape Recor- carousels, and more. Contact Broadcast Specialties, 523 -4753. ders, Two Schaefer Rack's. Call 206 -577.1681. Longview, WA. 702- 925 -2333. FOR SALE EQUIPMENT For Sale: Gray Communications Custom built Sony An Oldie but a Goodie. Collins 21 B transmitter 5/ 1 Record/ Playback System consisting of: (4) Sony GE BF2A, 3kw FM Amplifier, FCC approved 6076 KW. Complete. Recently removed from service. Call VO -2800 recorder/ players, (1) CVS 504 B Time Base tube modification. On air last year. Second unit for 503 - 882 -2551. Correctors, complete with switching and programming spare parts. $750.00. Two unused 6076 tubes, system. For further details call collect i- 212 -232- $120.00 each. Marti 950 mhz M3/ STL, complete, 1 kw FM Transmitter, 3 kw FM Transmitter. Electro- 0127, Kyle E. Goodman, Director of Engineering, $125.00. GE BF3A, 10kw FM Amplifier, complete sound 2 track stereo (never used -half price). MCI 2 -no WrOC -TV, Savannah, GA. tubes, $150.00. Buyer pays freight any item. Call Boss Track Stereo. CBS Audimax (like new). McMartin 415 -687 -4721, KVHS Concord. CA 94521. 4500A. Marti Compressor/ Limiters. Call: 404 876 -7123. Gates SP -10 Automation, One carousel, two. new TV tower and line for sale: stainless G-4, 400 foot reel to reels, time insertion system, logging package, tower now supporting 7,000 pound RCA antenna. Guy Eastman Model 275 16mm Chain Projector Perfect $6995.00. Contact Broadcast Specialties, 206- cables and saddles included. Fully galvanized and $3995.00, Eastman 350 Chain Projector $1500.00, 577.1681. painted and less than seven (7) years old Also, 25 GPL- Teleprompter Large Screen TV Projector sections of RCA 6 -inch transmission line, bullets and %595.00, RCA TRT Quad VTR Updated & Operational New Automation. Low cost, perfect for the small hangars, $22.500. Contact M.D. Smith, IV, Manager, $195.00, Ampex VR1000 C AS IS S995.00, Other market broadcast stations. Typical full system selling WAAY -TV, 1000 Monte Sano Boulevard, Huntsville, Video Equipment. International, 13843 NW 19th for under $9,000.00. Contact Broadcast Specialties, AL 35801 or phone 205 -539 -1783. Avenue, Miami FL 33054. 305 -681 -3733. 206 -577.1681.

Broadcasting Apr 4 1977 98 FOR SALE EQUIPMENT CONTINUED INSTRUCTION CONTINUED Help Wanted Management

For Sale: Two Marconi MK -V Image Orthicon black First Class FCC license in 6 weeks. Veterans ap- Continued and white cameras. One camera is operational. The proved. Day and evening classes. Ervin Institute, 8010 other is suffering from faulty power and pulse circuits. Blue Ash Road, Cincinnati, OH 45326. Telephone Cameras equipped with 10 to 1 Vantai Zoom lenses. 513- 791 -1770. SALES MANAGER Includes remote camera controls, 2 -50 ft. cables. CCU for each camera, and manuals. Does not include Omega State Institute, FCC first class license and WOIO -AM, fulltimer, 20 miles south of waveform or picture monitors. Purchases pays ship- studio training. 90% placement success! 237 East Philadelphia, needs a local sales man- ping and packaging. University of Nevada, 4505 Mary- Grand, Chicago. 312-321-9400. ager. Applicant must have a good billing land Parkway, Las Vegas. NV 89154. No: tuition, rent! Memorize, study - Commands history and brain full of local promo- "Test- Answers" for FCC first class license For Sale: Ampex VR1000 -B complete two-inch quad -plus "Self tions. Area has over 600,000 people and recorder in operating condition. Recorder has not been Study Ability Test" Proven! $9.95. Moneyback retail used in six years. Includes one head assembly and guarantee. Command Productions, Box 26348, San sales over S1 Billion. 2 station manuals. Purchaser pays shipping and packaging. Uni- Francisco, CA 94126. (Since 1967). market. Good benefits, percentage versity of Nevada, 4505 Maryland Parkway, Las Vegas 1st override, top pay for right person. NV 89154. class FCC, 6 wks, $450 or money back guarantee. VA appvd. Nat'l. Inst. Communications, Resumes with billing history to Mr. John 11488 Oxnard SI., N. Hollywood, RCA TR -80 Ouad Hi Band VTR, DOC, editor, refur- CA 91606. Haggard, P.O. Box 2070, Aston, Pa., bished headwheel, excellent condition. First $29,- A.T.B. 19014. EOE. M/F. 500.00 gets it! MATEC 205 -956 -2200. 152 W. 42 St., NYC. 212 -221 -3700. Vets benefits. A 16 -year track record of success. 10 kw direct FM transmitter complete, 10 watt No FCC Tried every way right transmitter) exciter, stereo generator, 67 kc SCA. All 4 License? but the way? It's time for Genn Tech. Free catalog. Home items $6,000.00. WRSA Rt. 1 Lady's Spring, AL study. 5540 Hollywood Blv. Hollywood, CA FM MANAGER 35754. Phone: 205- 498 -2634. 90028. Southwest market station of group owner 3" Air Helix Coaxial cable new all copper, 50 needs direction from an agressive, experi- ohms- Breels, 400 ft each -can be cut and termi- RADIO enced radio professional Successful candi- nated to requirement. Below Mfgrs price. Basic Wire & date will have the ability and desire to make Cable 860 W. Evergreen IL Chicago, 312 - 266 -2600. Help Wanted Management this FM station a leader in the community. COMEDY Compensation plan will include a percentage of the profit. Please send resume to Box Deelays: New, sure -fire comedy! 11,000 classified GENERAL C -143, BROADCASTING. one liners. $10. Catalog free! Edmund Orrin, 41171 Grove Place, Madera, CA 93637. MANAGER for well AM FM in Original comedy for radio entertainers. Free sample! established & stations OBITS, 366 -C West Bullard, Fresno, CA 93704. thirving Sun Belt market. Stations inde- GENERAL MANAGER pendently operated and profitable. Highly qualified with Knockers! A great set of funny recorded bits for your GM sales /programming experi- Splendid opportunity for aggressive effi- ence for AM and FM stations in medium Florida mar- show. Sample. Fuller, 44304 Olina Kaneohe, HI cient bottom of line broadcaster. Good ket. Must have success story. Equity available. All info 96744. hrsl base salary plus override on PBT. letter. Inquiries will be kept confidential. An Equal Opportunity Employer. Reply Box C -191, BROAD- Amateur singers wanted for new record company. Box D -01 BROADCASTING CASTING Call 212- 247 -8500. Demo fee required. Free Catalog...Everything for the deejay! Write: Command, Box 26348, San Francisco CA 94126. Wanne be funnier than David Eisenhower? Request complimentary snack: Lola's Lunch, 2434 Lake In broadcast Woods Blvd., Suite 902, Ypsilanti, MI 48197. district sales managers BIONIC BOFFOS bought by biggies! Why? Write for freebie. BIONIC BOFFOS, Box 1123, Twin Falls, ID Rapid growth in the Broadcast Market requires 83301. the addition of several Broadcast District Sales Managers. These positions otter you an excel- MISCELLANEOUS lent compensation package, a chance to travel Prizes) Prizes) Prizes! National brands for promo- and sell quality products at competitive prices. tions, contests, programing. No barter or trade ... bet- Send your resume now to McMartin Industries, ter! For fantastic deal, write or phone: Television & attn: Bob Anderman. Radio Features, Inc., 166 E. Superior St., Chicago, IL 60611, call collect 312- 944 -3700. For Sale -TV Guide, 1961 -1977. Make offer. Chuck NEBRASKA ...an opportunity Rich, No. 103 South, 5225 Pooks Hill Road, Bethesda. MD 20014. MC MARTIN Cheap Radio Thrills) The world's best -most 4500 South 76th Street Omaha, Nebraska 68127 J useful -production album! Last chance to buy at this price: S12 each, 2/ $20. Add S2 /LP for First Class. Sample S1. L.A. Air Force 2445 East Third, Long Beach, CA 90814. Help Wanted Technical INSTRUCTION

REI teaches electronics for the FCC first class license. Over 90% of our students pass their exams. Classes begin May 9, June 20. Student rooms at each project engineers school Immediate opening for EE project engineers REI 61 N. Pineapple Ave, Sarasota, FL 33577. 813- in low power VHF RF design and high -quality 955 -6922. audio circuit design. Please send your resume REI 2402 Tidewater Trail, Fredericksburg, VA 22401. to McMartin Industries, attn: Charlie Goodrich. 703- 373.1441.

Our 40th year) Complete radio production and an- nouncing training, Don Martin School of Communica- NEBRASKA ...an tions! Six fully equipped, modern radio studios. Full opportunity time resident studio & classroom instruction by media experienced professionals. Classes monthly, V.A. ap- proved. 7080 Hollywood Blvd.. 5th Floor, Hollywood. MC MARTIN CA 462 -3281. Not a "workshop" or 90028. 213- 4500 South 76th Street Omaha, Nebraska 68127 "seminar ", but fully qualified and approved school.

Broadcasting Apr 4 1977 99 Situations Wanted Management TELEVISION Help Wanted Management RADIO MANAGER Highly qualified, successful manager, will ac- cept equity as partial pay in smaller market Presently in top 20 ADI market. Excellent sales, programing, leadership experience. CHIEF EXECUTIVE OFFICER Mature, family man. All replies strictest confi- dence. Box D -48, BROADCASTING. PHILADELPHIA'S PUBLIC TELEVISION STATION General Manager Radio over 15 years. Strong sales, programing, admin- WHYY -TV and WUHY -FM istration. Know FCC rules, station analy- sis, great with people. Looking for mid- dle to large market, or group manager's job. Excellent credentials. Replies confi- Must have abilities in administration, management and experienced knowledge dential. Box D -49, BROADCASTING. of program and production. Competence in fund raising and public relations at local and national levels -and sensitivity to public television's role in a local community is essential. Send full resume and information by April 30, 1977 to: GM or Station Manager People & Profit Oriented Heavy management background in small to DR. major markets; single station to chain. 20 ROBERT LEWIS SHAYON years. experience in creating sales, program- ANNENBERG SCHOOL OF COMMUNICATIONS ming, Profit Centers. A motivator with suc- WALNUT STREET cessful track record. Currently exec. of top sta- 3620 tion. Best of credentials from industry leaders PHILADELPHIA, PA. 19104 Consider any size market offering permanent position with opportunity for financial growth. Reply in confidence to An Equal Opportunity /Affirmative Action Employer Box D -58, BROADCASTING Situations Wanted Announcers News Situations Wanted News RADIO TELEPHONIE Help Wanted

TALK SHOW HOST FRANK N. MAGID BROADCAST JOURNALIST Currently and solidly employed in top ASSOCIATES, INC. Award -winning writer /editor /producer 20 market. Want a new challenge and ready move 12 IS STILL GROWING to after years with pres- opportunity. I'm a political moderate/ ent organization. Now number two in a liberal, prudently controversial, know- and we are looking for extraordinary individuals to large department, responsible for all ledgeable, highly experienced, sober grow with us. You must be an extremely creative per- news production, including ENG. Seeks and responsible. Know how to entertain son with a strong background in television news, challenge in a senior editor /producer affairs, programming or promiuon. You must be and inform with wit, style and a sense of public able to work with management, and be willing to work position, or as News Director, at a TV or humor backed up with research and nerd. If you meet all of these requirements and are radio station that considers news facts. Strongest contacts with book also a highly motivated. self.starter send a resume to: coverage important. All interesting publishers, agents and major studios on offers will be considered. Reply: Box both Coasts insure top guests. I've had Leigh T. Stowell D -23, BROADCASTING. and can get them all. Resume and tapes Frank N. Magid Associates. Inc. One Research Center available. My references are impecca- Marion, Iowa 52302 ble. Am commercially minded and can Radio Programing make money for you. Please send all details on your letter -head first letter. All Help Wanted Programing, THE BIG BANDS ARE BACK! replies in strict confidence. Present Production, Others GOODMAN DORSEY employer will slit his throat when I leave * * but I'll take the chance. Interested only * HERMAN * MILLER in major MAJOR market. * and many others Box D -59, BROADCASTING Major Eastern Market Indie One 55 minute program weekly. needs person experienced in both PROGRAM DISTRIBUTORS BIAS and supervision. Please reply )nt SPRING STREET LITTLE ROCK ARKANSAS 72202 ,:50f) 376.9292 Situations Wanted News with your Resume and Salary re- quirements. An EOE M /F. Box D -32, LOOKING FOR A NEWS DIRECTOR? Instruction Stable, dedicated professional in major market seeks BROADCASTING. challenge as No. I in a medium market news opera- tion. I'm currently No. 2 man and upward movement is unlikely due to recent company policy revisions. I've NEED HELP'S CALL got 10 years in management, on air and in the field, in Situations Wanted News some of the largest markets in the country. I've helped build a number 1, award winning news operation _. I'd like to do it again ... reply Box C.204. BROADCAST- ING. TELEVISION BROADCASTER Four year degree with major in television production or programming and at least 3 to 5 years experience. ,ust Must be able to plan programs in- ÌLa Nothing cutsey, nothing clever, and serve as studio the facts. Aggressive, creative photog- talent. Famdianty with ENG equipment and tech- INSTITUTE niques preferred. Must be sharp thinker, mature of of BROADCAST ARTS rapher reporter. ENG and 16mm experi- mind. dedicated to hard work. Starting salary 512.298. Classes in.., ence, now in market size 44, Florida. Good fringe benefits. Send resume, 3r4 -inch cassette preferable showing interview techniques to Ms. RADIO, TV, FCC LICENSE- 1st Class reporting position small/ Frances Crook, Associate Personnel Director, Univer- Seeking Chgo: (312) 889 -8885 medium market. Ready to relocate now. sity of Florida, 201 Hub, Gainesville. Florida 32611 EOE /Affirmative Action Employer Milw: (414) 445 -3090 Call (305) 671 -5932. Michael Glavich.

Broadcasting Apr 4 1977 100 Audience Research Miscellaneous I_ 1977 Hurricane Tracking Charts 11FLM Safety rules rN,x117ur 5,4,06; 1977 Hurricane names e-3 Large 16.1/2 a 21 -1/2 map Hurricane terms Plus space tor your Copy Send for free sample and price list Environmental Weather Service Th (yy P.O. Box 1410. Tampa. FL. 33601 `vu,.l lAn,ry Phone. 1813) 229 -7781

Free Golf, Car Rental

for s FLORIDA FREE GOLF 1 ÿ04s Maximum Completely furnished deluxe condominium apart- ments for two. 550 per day January 13-April 21 with greens lee included at nearby top -rated Deer Creek Operating Profits C.C. Rent -A -Car available through Apes- Courtesy Car Rental. WE FEATURE FORDS. through Write or Call. Radio & TV Audience Studies VILLA LAGO APARTMENTS 3910 Crystal Lake Drive Pompano Beach. Fla. 33064 (305) 782 -3400 Market Studies SOORY. NO PETS Radio & TV License Renewal Ascertainments Buy -Sell -Trade THE CBS General Management Over- views CHARGE -A -TRADE Top 50 market stations! Trade advertising time (smaller sta- Those With a Need to Know SOUND For tions trade other due bills or from iáß merchandise) for merchandise. travel and hundreds of business needs. FREE BOOKLET AVAILABLECALL TOLL FREE EFFECTS 800- 327.5555(except Florida) Audience information 3911 E ÇommF...Fi Blvd Ft lwMrdx,r. Fl 33 309 13051491 3 700 Management. Inc. 1. 1101 U. It.,F Ioa .saiaroo.9..rl.,,t:.iSIILLi ,r.(Bro:rr 143 Sound Beach Avenue Wanted To Buy Stations LIBRARY Old Greenwich, Connecticut 06870 (203) 637-5740 IS THE BEST Robert L. Owens. President $1,000,000 (formerly VP and General Manager Serious individual wants AM or AM /FM. of ARBITRON) Pay up to $1,000,000. Will consider two separate stations in smaller markets. If YOU CAN smaller property offered, prefer single station market, but this not a must. Will consider everything offered. Must be BUY OVER 8 HOURS OF profitable, dominant and able to carry SOUND EFFECTS: fire engines and fire- works wind waves birds News Service debt service, plus. No turn -arounders. ... and ... and sea lions ... horses & buggies and racing Any format. C &W favored. If no real autos ... explosions and avalanches ... estate will pay up to 5 times real cash airports ... stadiums ... courts of law flow. More if real estate and earnings ... factories ... orchestras ... parties ENG /EJ are there now. Need past five year ... sirens ... fighting ... kids at play planning figures plus all details necessary for fair 7 CUTS IN ALL --- AND ALL IN A equipment and proper evaluation in first letter. All 16 -LP RECORD SET FOR ONLY $150. labor strictly confidential. Can move fast. Prin- COMPLETE! cipals only. Reply P.O. Box 400, La Jolla, finance Calif. 92038. plant/design systems For Sale Stations BROADCASTING BOOK DIVISION 1735 DeSales St., NW Washington, DC 20036 NEWSCOM We have a qualified buyer for a televi- Please the 16 102 Charles Street sion station in the top 75 markets. The ship -LP CBS Sound Effects Boston. MA 02116 buyer is a public company and can Library to: (617)266-1388 purchase for cash, terms or stock. Name W. John Grandy Broadcasting Broker Firm or Call Letters 773 Foothill Boulevard San Luis Obispo, California 93401 Drama 805-541-1900 Address

City LUM and ABNER Major Market FM Opportunity for Commercial 5 - 15 MINUTE State Zip PROGRAMS WEEKLY Religion Format Lum & Abner Distributors W. John Grandy I agree to purchase this set for $150. 1001 SPRING Broadcasting Broker LITTLE ROCK, ARK. 72202 773 Foothill Boulevard Phone (501) 376 -9292 My (payable San Luis Obispo, CA 93401 check to 805- 541 -1900 BROADCASTING BOOK DIV.) is enclosed.

Broadcasting Apr 4 1977 101 For Sale Stations Continued Books for Broadcasters 403. AM -FM BROADCAST STATION PLANNING element (with answers in the back of the book). Station For Sale GUIDE by Hairy A Elkin A comprehensive guide Also for practical reference in your profession. Western North Carolina AM to planning. building. and operating a radio broad- 444 pages, 150 illustrations. $9.95 cast facility -AM, FM, or combined operation. Profitable TO PROFESSIONAL RADIO & TV Based on a lifetime of expenence and intimate 417. GUIDE S250,000 on Terms NEWSCASTING Robert C. Seller A practical, sell association in broadcasting. 8'/ a 11". illustrated Discount for Cash 812.95 study guide for those who want to get started or journalism. 224 pages. Il- Write Box C -212 get ahead in broadcast lustrated $9.96 BROADCASTING 404. THE ANATOMY OF LOCAL RADIO -TV COPY by Wiuram A Peck. Leading station executives have Called this book the one that sets the stan- 418. HANDBOOK OF RADIO PUBLICITY & PRO- Jack Macdonald. This handbook is a dard for radio -TV copy at the local level. Loaded MOTION by with hundreds of ways to increase station billing virtual promotion encyclopedia -includes over words. 1500 -air promo AM -FM. West Michigan location with sales -proven copy. 146 pages. 55.95 250.000 over on themes adaptable to any format: and over 350 contests, gross over $315,000. 405. BROADCAST STATION OPERATING GUIDE stunts. station and personality promos! One idea Priced under 2 1/2 times gross with by Sol Robinson. This comprehensive reference alone of the hundreds offered can be worth many terms and balance on 8 1/2%. Call encompasses every level of broadcasting. The times the small cost of this indispensable source- secret to success in broadcasting, as in any other book. 372 pages. 8L x 11" bound in long -life 3. Don Jones, 616- 723 -6534 or business. is knowing what to do and how to do it ring binder $29.95 723 -6484 evenings This book tells n like it is 256 pages $12.95 408. THE BUSINESS OF RADIO BROADCASTING BROADCASTING Book Division by Edd Routt. How 10 perale a station as a profit- 1735 DeSales St., NW MEDIA BROKERS able business and serve the public interest as well. This is the first/ text to deal with broadcast Washington, D.C. 20036 T APPRAISERS station operation from beginning to end. Clearly RICHARD A. explains proven techniques to follow, and cau- Please send me book(s) numbered tions to observe. 400 pages, illustrated $12.95 Payment for the full amount 411. COMMERCIAL FCC LICENSE HANDBOOK USNORTHMICNIGAN CHICAGO 6061 r by Harvey F Swearer. A unique study guide and is enclosed. 312.467.0040 reference manual, combining theory and applica- tions with up -to -date questions and answers lot Name 1st. 2nd. and 3rd Class Radiotelephone license exams plus broadcast and radar endorsements. Brokers & Consultants Complete detailed answers to questions on vir- Address to the tually any subject you may be asked when you Communications Industry lake your exam, plus sample questions on each City State Zip

THE KEITH W. MORTON COMPANY, INC BROADCASTING'S CLASSIFIED RATES 1 705 Lake Street Elmira, New York 14902 P.O. Box 948 (807) 733 -7138 Payable In advance. Check or money order only -Situations Wanted. 40c per word -5.00 weekly mini- mum. When placing an ad indicate the EXACT category - All other classifications. 80c per word -510.00 LARSON /WALKER & COMPANY desired. Television or Radio, Help Wanted or Situations weekly minimum. Brokers, Consultants 6 Appraisers Wanted. Management, Sales, Etc. It this information is - Add $2.00 for Box Number per Issue. Washington omitted we will determine, according to the copy enclosed, Rates, classified display ads: Los Angeles where the ad should be placed. No make goods will be run -Situations Wanted (Personal ads) S30.00 per inch. it all information is not included. Contact, - All other $60.00 per inch. L. Walker William The Publisher is not responsible for errors in printing due to Stations for Suite 508, 1725 DeSales St., N.W. - Sale. Wanted to Buy Stations, Employment illegible copy -All copy must be clearly typed or printed. Agencies. Washington, D.C. 20038 Business Opportunities. and Public Notice 202 -1553 advertising requires display space. -223 Copy: Deadline is MONDAY for the following Monday's issue. Copy must be submitted in writing. Publisher reserves the right to alter Classified copy with the of VII of the Replies to ads with a box number Should be addressed to to conform provisions Title Civil Rights Act of 1964, as amended. AM /FM within 25 miles of Meridian. Box Number, cro BROADCASTING. 1735 DeSales SI., N.W. Miss. Small down payment. Washington, D.C. 20036. $225,000. Agency Commission only on display space. Class "C" stereo in Miss. 1,182,000 No telephone copy accepted. Audio tapes, population in .05 MV /M coverage transcriptions, films or VTR's are not forwardable, Word Count: Include name and address. Name of city area. Terms. but are returned to the sender. Replies addressed to (Des Moines) or of state (New York) counts as two words. box numbers must not contain reference to audio Zip Code or phone number including area code counts as AM /FM in Miss. Small town. Sales tapes, transcriptions, films or tapes. one word. (Publisher reserves the right to omit Zip code about $120,000. $168,000 cash. and/or abbreviate words it space does not permit.) Count AM /FM in central Tenn. 5250,000. Rates, classified listings ads: each abbreviation. initial, single figure or group of figures Terms. -Help Wanted 70c per word -510.00 weekly mini- or letters as a word. Symbols such as 35mm. COD. PD, GM. Great within 40 miles mum. etc. count as one word. Hyphenated words count as two daytimer of (Billing charge to stations and Iirms: St 00). words. Charlotte, N.C. Good real estate. $300,000. Terms. Black programmed daytimer in small Name (Print) Signature town. Northern North Carolina. All stations listed every week until sold. Let Address Phone us list your station. Inquiries and details con- fidential. BUSINESS BROKER ASSOCIATES City State Zip 615- 894 -7511 24 HOURS Insert time(s). Starting date Box No

S Maj AMIFM $4.000K Nego Display (number of inches). MW Met Daytime $425K Sl 25K W Met FM S500K S145K Indicate desired category' NE Maj AM /FM $1,700K S495K SE Met Power $700K Cash Atlanta - Boston -Chicago- Da11os Copy: Now York -San Francisco CHAPMAN ASSOCIATESI L nationwide service

S Dunwoady Perk Atlanta, Georgia 30341

Broadcasting Apr 41977 Stock : index

Approx. Total market Closing Closing shares caprtali- Stock Wed. Wed. Net cnange i change 1977 PIE out zation symbol Exch. March 30 March 23 in week m week H,gn Low ratio (0001 (0001

3roadcasting

IBC ABC 41 41 7/8 - 7/8 - 2.08 42 3/8 37 17 17.625 722.625 APITAL CITIES CCB 45 1/4 47 1/4 - 2 - 4.23 57 45 1/4 10 7,739 350.189 BS CBS 56 3/4 56 7/8 - 1/8 - .21 59 1/4 55 30 28,395 1.611,416 OX COX 29 3/4 29 1/2 + 1/4 + .84 33 5/8 29 1/2 9 5,872 174.692 ROSS TELECASTING GGG 15 1/8 15 1/2 - 3/8 - 2.41 15 1/2 13 5/8 8 800 12,100

STORER SBK 25 3/4 24 1/2 + 1 1/4 + 5.10 26 7/8 23 5/8 9 4,876 125.557 TAFT TFB 29 5/8 30 1/4 - 5/8 - 2.06 33 7/8 29 8 4.070 120,573 TOTAL 77.950 3.278,049 Broadcasting with other major interests

ADAMS- RUSSELL AAR A 5 4 3/4 + 1/4 + 5.26 5 1/8 3 3/4 9 1.265 6,325

AVCO AV N 13 3/4 14 3/4 - 1 6.77 16 5/8 13 3/8 2 23,792 327,140 JOHN BLAIR BJ N 15 1/4 15 7/8 - 5/8 - 3.93 15 7/8 11 1/8 6 2.407 36,706 CHRIS -CRAFT CCN N 5 1/8 4 7/8 + 1/4 + 5.12 7 3/8 4 7/8 6 4,395 22,524

COMBINED COMM. CCA N 21 3/4 23 - 1 1/4 - 5.43 23 19 8 6.644 144.507 COWLES CWL N 13 1/8 13 1/4 - 1/8 - .94 13 5/8 12 1/2 16 3,969 52,093 DUN C BRADSTREET DNB N 27 5/8 29 - 1 3/8 - 4.74 30 1/2 26 1/4 15 26.544 733,778 FAIRCHILD IND. FEN N 9 1/2 9 3/4 - 1/4 - 2.56 11 1/4 9 1/2 9 5.708 54,226 FUQUA FOA N 9 3/4 10 1/4 - 1/2 - 4.87 13 9 3/4 7 8.844 86,229 GANNETT CO. GCI N 33 5/8 34 1/4 - 5/8 - 1.82 40 3/4 33 5/8 15 21,629 727,275 GENERAL TIRE GV N 26 1/4 27 - 3/4 - 2.77 28 5/8 24 3/4 6 22,258 584.272 GLOBE BROADCASTING GLBTA 0 3 3/4 4 - 1/4 - 6.25 4 3/8 2 1/8 2,783 10.436 GRAY COMMUN. O 11 10 1/2 + 1/2 + 4.76 11 8 5 475 5.225 HARTE- HANKS* HHN N 28 3/8 28 3/8 .00 29 3/8 27 5/8 12 4,383 124,367

JEFFERSON -PILOT JP N 27 1/4 28 1/2 - 1 1/4 - 4.38 32 3/8 27 1/4 10 24.079 656,152 KAISER INDUSTRIES KI A 18 IA .00 18 14 3/4 9 28,119 506.142 KANSAS STATE NET. KSN O 5 3/4 6 - 1/4 - 4.16 5 4 3/4 11 1.716 9.867

KNIGHT -RIDDER KRN N 32 3/8 34 - 1 5/8 - 4.77 38 3/8 32 3/8 11 8,305 268,874 LEE ENTERPRISES LNT A 23 3/4 25 - 11/4 - 5.00 28 1/8 23 1/4 72 5.010 118.987 LIBERTY LC N 18 1/2 18 5/8 - 1/8 - .67 19 3/8 18 6 6,762 125.007 MCGRAW -HILL MHP N 17 1/4 17 3/8 - 1/8 - .71 17 5/8 15 5/8 11 24.626 424,798 MEDIA GENERAL MEG A 16 1/2 17 1/4 - 3/4 - 4.34 20 16 1/2 7 7,292 120,318 MEREDITH MOP N 17 5/8 17 1/2 + 1/8 + .71 20 1/4 17 1/2 4 3.067 54.055

METROMEDIA MET N 29 1/8 30 1/4 - 1 1/8 - 3.71 30 5/8 27 1/8 7 6,745 196,448

MULTIMEDIA MMED 0 21 3/4 22 3/4 - 1 - 4.39 23 1/2 21 1/2 10 4.391 95,504 NEW YORK TIMES CO. NYKA A 16 15 3/4 + 1/4 + 1.58 17 3/B 15 3/4 8 11.206 179,296 OUTLET CO. OTU N 21 1/2 23 - 1 1/2 - 6.52 23 17 3/4 7 1,440 30,960 POST CORP. POST 0 17 18 - 1 - 5.55 19 1/4 16 1/4 7 878 14.926 REEVES TELECOM ** RBT A 2 3/4 2 1/2 + 1/4 + 10.00 3 1 3/4 2,376 6.534 ROLLINS ROL N 17 1/2 18 3/4 - 1 1/4 - 6.66 24 1/4 17 1/2 10 13.404 234,570 RUST CRAFT RUS A 11 3/4 11 1/2 + 1/4 + 7.17 11 3/4 8 1/2 8 2.291 26.919 SAN JUAN RACING SJR N 7 3/4 8 - 1/4 - 3.12 9 3/8 7 3/4 5 2.500 19,444 SCHERING- PLOUGH SGP N 36 3/4 38 3/4 - 2 - 5.16 44 3/4 36 3/4 13 54.047 1.986.227 SONDERLING SOB A 9 3/4 10 - 1/4 - 2.50 10 7/8 9 3/8 4 1,096 10,686 TECH OPERATIONS ** TO A 2 3/4 2 5/8 + 1/8 + 4.76 3 3/8 2 5/8 1.344 3,696 TIMES MIRROR CO. TMC N 21 20 7/E, 1/8 + .59 23 20 7/8 10 33,911 712,131 WASHINGTON POST CO. MPO A 23 1/2 23 1/8 + 3/8 + 1.62 25 1/8 23 1/8 9 9,019 211,946 WOMETCO WON N 10 7/8 11 - 1/8 - 1.13 12 3/4 10 7/8 7 8,623 93.775 TOTAL 397,352 9.021,955 Cablecasting

ACTON CORP. ATN 4 1/8 4 + 1/8 + 3.12 4 3/4 3 1/8 13 2,676 11,038 AEL INDUSTRIES 4ELBA 4 1/8 3 7/8 + 1/4 + 6.45 4 1/8 2 3/8 19 1,672 6,897 AMECO ** ACO 1/2 1/2 .00 1/2 1/2 1,200 600 AMERICAN TV E COMM. AMTV 25 1/2 25 1/4 + 1/4 + .99 25 1/2 19 3/4 19 3,369 85,909 ATHENA COMM. ** * 1/8 1/8 .00 1/8 1/8 2,125 265 BURNUP G SIMS BSIM 3 3/4 3 5/8 + 1/8 + 3.44 4 1/8 3 5/8 25 8,319 31,196 CABLECOM- GENERAL CCG 10 10 .00 10 5 7/8 9 2,562 25.620 CABLE INFO. 3/4 1/2 + 1/4 + 50.00 3/4 1/2 4 663 497 COMO AST 4 1/4 4 1/4 .00 4 1/4 3 3/4 12 1,708 7,259 COMMUN. PROPERTIES COMU 5 5 .00 5 3 5/8 15 4,761 23.805 COX CABLE CXC 22 22 1/4 - 1/4 - 1.12 22 1/4 16 1/2 21 3.563 78,386

ENTRON ENT 1 5/8 1 3/4 - 1/8 - 7.14 2 1 5/8 2 979 1,590 GENERAL INSTRUMENT GRL 20 5/8 21 - 3/8 - 1.78 21 3/4 18 1/2 23 7,178 148,046 GENEVE CORP. GENV 8 1/4 8 + 1/4 3.12 9 1/4 8 55 1,121 9.248 TELE -COMMUNICATION** TCOM 4 1/2 4 1/4 + 1/4 + 5.88 4 1/2 2 7/8 64 5,281 23,764 TELEPROMPTER** TP 7 5/8 7 7/8 - 1/4 - 3.17 9 3/8 7 16,646 126,925 TIME INC. TL 33 3/4 36 - 2 1/4 - 6.25 38 1/4 33 3/4 10 20.192 681,480 TOCOM TOCM 2 1/2 3 - 1/2 - 16.66 3 2 1/4 9 617 1,542 U4- COLOMBIA CABLE UACC 17 1/2 17 1/2 .00 17 1/2 15 1/2 13 1.700 29,750 UNITED CABLE TV ** UCTV 4 4 1/8 - 1/8 - 3.03 4 5/8 3 7/8 1,879 7,516 VIACOM VIA 12 5/8 14 - 1 3/8 - 9.82 15 5/8 9 1/2 13 3,707 46,800 TOTAL 91.918 1.348.133

Broadcasting Apr 4 1977 103 Approx. Total market Closing Closing shares capitali- Stock Wed. Wed. Net change 7 change 1977 PIE out zation symbol Exch. March 30 March 23 in week in week High Low ratio (000) (0001

Programing

COLUMBIA PICTURES CPS N 9 3/4 10 1/4 1/2 4.87 11 3/4 7 3/8 4 6.748 65.793 DISNEY DI S N 34 7/8 36 1 1/8 3.12 47 5/8 34 7/8 15 31.917 1.113.105 FILMWAYS FWY A 9 7/8 9 3/8 1/2 5.33 9 7/8 6 7/8 9 2,397 23.670 FOUR STAR* 3/4 3/4 .00 1 1/4 8 667 500 GULF + WESTERN GW N 14 1/8 14 5/8 1/2 3.41 18 3/8 14 1/8 3 45.162 637.913 MCA MCA N 37 1/2 38 5/8 1/8 2.91 42 1/2 36 1/2 7 17.074 674.025 MGM MGM N 18 3/4 20 1/8 3/A 6.83 20 1/8 16 8 13,102 245.662 TELETRONICS INTL. 0 5 1/2 5 1/2 .00 6 1/2 5 1/2 e 968 5,324 TRANSAMERICA TA N 13 7/8 14 1/8 .89 15 1/4 13 3/4 8 65.148 903.928 20TH CENTURY -FOX TF N 10 3/8 10 1/4 1/8 1.21 12 1/4 10 7 7,583 78,673 WARNER WCI N 27 1/2 27 5/8 1/8 .45 29 5/8 26 1/4 7 16,752 460.680 WRA THER NCO A 5 5/8 5 7/8 1/4 4.25 5 7/8 4 1/2 14 2,244 12.622 TOTAL 210.662 4.221,895

Service

8800 INC. BBDO 0 26 3/4 25 + L 3/4 7.00 26 3/4 22 1/2 8 2. 513 67,222 COMSAT CO N 35 5/8 35 5/8 .00 35 5/8 29 3/8 9 10.000 356,250 DOYLE DANE BERNBACH non 0 18 3/4 19 - 1/4 1.31 19 16 3/4 7 1.816 34.050 FOOTE CONE L BELDING FCB N 16 1/2 16 5/8 - 1/8 .75 16 5/8 14 3/4 8 2,304 38,016 GREY ADVERTISING GREY 0 18 1/2 18 3/4 - 1/4 1.33 19 3/4 16 1/2 5 729 13.486 INTERPUALIC GROUP IPG N 32 3/4 34 - 1 1/4 3.67 34 28 1/2 7 2,387 78.174 MARVIN JOSEPHSON MRVN 0 12 12 1/2 - 1/2 4.00 14 10 1/4 5 1.871 22.452 MCI COMMUNICATIONS ** MCIC 0 2 3/8 2 1/4 1/8 5.55 2 1/2 1 3/4 19,985 47.464 MOVIELAB MOV A 1 5/8 1 1/2 + 1/8 8.33 2 1 1/4 7 1.409 2,289 MPO VIDEOTRONICS MPO A 7 3/8 7 + 3/8 + 5.35 9 4 4 520 3.835 NEEDHAM. HARPER NOHMA 0 11 1/2 11 5/8 - 1/8 1.07 11 5/8 11 1/8 7 823 9 ¡464 A. C. NIELSEN NIELB 0 21 1/4 21 1/4 .00 22 1/8 20 1/A 13 10.762 228.6°2 OGILVY C MATHER OGIL 0 31 3/4 33 1/2 - 1 3/4 5.22 33 1/2 31 8 1.805 57.308 J. WALTER THOMPSON JWT N 16 7/8 17 - 1/8 .73 18 1/2 15 1/8 8 2,649 44,701

TOTAL 59,573 1.003.403

Electronics /Manufacturing

AMPEX APX N 8 1/4 8 1/4 .00 9 3/8 7 3/$ 11 10.885 89.801 ARVIN INDUSTRIES ARV N 16 3/4 16 7/8 1/8 - .74 19 1/4 16 1/2 5 5,959 99.813 CCA ELECTRONICS* CCA 0 5/8 5/8 .00 5/8 l/8 3 897 560 CF TEC CEC A 2 1/4 2 1/4 .00 2 3/8 1 3/4 12 2,244 5.049 COHU, INC. COH A 2 5/8 2 1/2 + 1/8 + 5.00 3 1/8 2 1/8 24 1.617 4,244 CONR AC CAX N 24 1/2 24. 7/8 - 3/8 - 1.50 26 1/2 23 3/4 7 1.428 34,986 EASTMAN KODAK EASKD N 68 1/2 70 1 1/2 - 2.14 86 3/4 68 1/2 17 161,347 11.052.269 FARINON ELECTRIC FARN 0 8 1/4 8 1/4 .00 I2 8 1/4 10 4.267 35.202

GENERAL ELECTRIC GE N 49 5/8 50 7/8 1 1/4 2.45 55 7/8 49 5/8 12 184.581 9.159.832 HARRIS CORP. HRS N 34 5/8 34 1/2 1/8 + .36 34 1/8 28 13 12,216 422.979 MARVEL INDUSTRIES* MARY 0 3 1/8 3 1/8 .00 5 1/2 3 1/8 8 480 1.500 INTL. VIDEO CORP.** IVCP 0 1 3/4 1 1/8 5/R + 55.55 2 1/4 7/8 2.701 4,726 MICROWAVE ASSOC. INC MAI N 22 1/8 23 1/4 1 1/8 - 4.83 24 1/2 20 1/4 10 1,320 29,205

3M MMM N 50 1/8 51 7/8 1 3/4 - 3.37 57 48 1/2 17 115.265 5.777,658 MOTOROLA MOT N 45 5/8 46 7/8 1 1/4 - 2.66 56 7/8 43 1/2 15 28,353 1.293,605 N. AMERICAN PHILIPS NPH N 33 3/8 33 3/8 + 1.13 36 33 7 12.033 401,601 OAK INDUSTRIES OAK N 17 7/8 17 5/8 1/4 + 1.41 17 7/8 9 5/8 16 11639 29,297 RCA RCA N 28 1/4 29 3/4 1 1/2 - 5.04 29 3/4 25 3/8 12 74.753 2.111,772 ROCKWELL INTL. ROK N 33 1/8 33 5/8 1/2 - 1.48 34 5/8 30 7/8 9 32,300 1.069,937 RSC INDUSTRIES RSC A 1 5/8 1 3/4 1/8 - 7.14 2 1 5/8 9 2.690 4.371 SCIENTIFIC- ATLANTA SFA A 17 1/2 16 3/4 3/4 + 4ig7 21 1/8 16 3/4 11 1.668 29.190 SONY CORP. SNE N 9 7/8 10 3/8 1/2 - 4,81 10 3/8 8 1/8 21 172.500 1.703.437 TEKTRONIX TEK N 59 7/8 59 3/4 1/8 + .20 68 1/2 56 1/2 15 8.671 519.176 TELEMAT ION TIMT 0 5/e 5/8 .00 3/4 1/2 1 1,050 656 VARIAN ASSOCIATES VAR N 16 3/8 17 5/8 1 1/4 - 7.09 19 3/8 14 3/4 12 6,838 111.972 WESTINGHOUSE WX N 17 3/4 17 1/4 1/2 + 2.89 18 5/8 16 i/4 7 87.492 1.552.983 ZENITH 2E N 24 1/2 25 1/4 3/4 - 2.97 28 23 12 18.818 461.041 TOTAL 954.012 36.006.862

GRAND TOTAL 1.791,467 54.880,297

Standard & Poor's Industrial Average 109.5 111.4 -1.9

A.Amencan Stock Exchange Over.Me- counter bid paces suppled by 'Stock did not trade on Wednesday closing PIE ratios are based on earnings per -share M-Midwesl Stock Exchange Hornblower & Weeks, Hemphill -Noyes Inc.. price shown is last traded puce. figures for the last 12 months as published N -New York Stock Exchange Washington. "No P/E ratio is computed, company by Standard & Poor's Corp. or as obtained 0-over the counter (bid puce shown) Yearly high -lows are drawn from trading days registered net loss. through Broadcasting's own research Earn. P- Pacific Stock Exchange reported by Broadcasting. Actual figures "'Stock split. ings figures are exclusive of extraordinary may vary slightly gains or losses.

Broadcasting Apr 4 1977 104 Prof ileZ

am Vitt: middleman buyer on Procter & Gamble and General Foods" )r the middlemen He remained at B &B for two years until 1954 when he joined the Biow Co., New 3m B. Vitt's early business years were not York, as a broadcast media buyer and the Kactly high -flying and fast- moving. After following year was assigned to the account vo years at CBS, where he started in the side as associate account executive. iailroom in 1950 and moved up a notch to He switched back to the media sector in Im trainee, he shifted to a job at Benton 1956 at Doherty, Clifford, Steers & Shen - Bowles, once again in the mailroom. field, New York (now Needham, Harper & But this "lateral demotion" didn't faze Steers) and remained there for eight years, Ir. Vitt. "I felt at the time the action was rising to vice president in charge of media the agencies," he says. "In the early and programing. 950's so much of the programing was Mr. Vitt's star became particularly visi- )ntrolled by agencies, and I felt I could ble during his tenure at Ted Bates & Co., love ahead there mote quickly." New York, starting in 1964. He joined His appraisal proved to be on target. At Bates as vice president and executive &B Mr. Vitt found his niche- media- director of media and programing and was nd today he is president of one of the elevated to senior vice president in 1966. ;ading media service organizations, Vitt It was during his tenure at Bates that the Samuel Bradshaw Vitt president of Vitt Media 4edia International Inc., New York, with - agency was responsible for, the Colgate International Inc., New York; b. Greensboro, tore than 90 employes. Broadcast Buying coordinating all N.C., Oct. 23, 1926; U.S. Navy, 1944 -46; BA, Unit, Mr. Vitt is a tall, trimly built individual Dartmouth College, 1950; mailroom clerk, purchases for both network and spot. +ith a low- keyed, self- effacing manner CBS, New York 1950 -51; assistant, film "The unit worked beautifully," Mr. Vitt nd a quiet sense of humor. Patience. department, CBS, 1951 -52; mailroom clerk, says, "and saved money for Colgate." iligence and perserverance are said to be Benton & Bowles, New York, 1952; broadcast It was this experience at the Colgate unit pis strong points. The wall of the Vitt media buyer, Benton & Bowles, 1952 -54; that nudged Mr. Vitt into the direction of offices are dotted with aphoristic quota - broadcast media buyer, associate account outside media buying. He came to believe, ions. Characteristically, he cites this executive, Biow Co., New York, 1954 -56; he said, that an independent media buying passage from Shakespeare's "Romeo and broadcast media buyer, Doherty, Clifford, firm could provide savings to advertisers uliet" to exemplify his personal philoso- Steers & Shenfield, New York, 1956 -57; media through more effective buys via profes- )hy: supervisor, 1958 -59; VP media supervisor, sional media staffers. "Wisely and slow," Friar Laurence 1959 -60; VP media director, 1960-63; VP in "Most agency media departments are ,ainly counseled the impatient Romeo; charge of media and programing, 1963 -64; regarded by management as necessary media 'they stumble that run fast." senior VP executive director, and evils," he said earnestly. programing, Ted Bates & Co., 1966 -69; founder Not that Mr. Vitt is by any means a By restricting itself exclusively to the and president of Vitt Media International, 1969; slowpoke. But he thinks carefully before media planning and buying functions, Mr. m. Marie Foster, 1955; children- Joanne ne speaks or acts. In many ways he typifies Vitt said, a firm such as his can attract ex- Louise, 18; Michael Bradshaw, 15, and Mark the media executives who have survived Thomas, 13. perienced and astute personnel who can the test of time in the relatively new media be paid well for their efforts. They are not planning- buying world, once peopled by likely to shoot for other horizons, such as promise- them -everything wheeler - involved in discharging Navy personnel. account or creative work, which often is dealers. But again, by the time 1 got there, the the goal of the young agency media buyer. "I think that for the most part the get - Navy had a full staff. Because I could Vitt Media was in the first wave of rich -quick people have left," Mr. Vitt says. swim, I was made a lifeguard at the base. media service companies that rolled in "We now have four or five companies He pauses for a minute, grins and said, during the late 1960's. He established his dominating the media -service field -all "It was a very rigorous war effort" firm in 1969 with three workers, including well trained and professional." Out of the Navy, Mr. Vitt entered himself, in small rented space in New Mr. Vitt was born in Greensboro, N.C., Dartmouth College in the fall of 1946. He York. He now has 92 workers at headquar- and moved with his family to northern majored in English, wrote for and edited ters and in branch offices in Los Angeles New Jersey in 1939 when he was 13. As a the campus humor magazine, Jack and Toronto. youngster, he harbored thoughts of be- O'Lantern, and headed for New York after Mr. Vitt commutes from Larchmont, coming a writer. His college plans were he received his BA in 1950. The worlds of N.Y., each day and tries to arrive at his delayed by World War II in which he journalism and publishing didn't exactly office by 7:30 a.m. He leaves at about 6:30 served in the Navy. hold out the welcome mat for the aspiring p.m. ( "I get so much work done in the "My Navy career was really a disgrace," writer. early morning before the phones start Mr. Vitt said jokingly. "I started in the pre- "After a while I landed a job in the ringing.") flight training program to become a pilot, mailroom at CBS," Mr. Vitt says, "and five He stays in trim by playing tennis, but after a few months the Navy found it or six months later I was transferred into swimming and jogging up to two miles per was 'over- piloted.' I was then sent to a the film division in a very minor job. I day. Mr. Vitt has found a way to maintain a radio school in Jacksonville, Fla., but began to realize that ad agencies had a big closeness in family life despite the again the Navy felt it had enough radio voice in TV programing, applied for a job pressures of business: Every 13 weeks the technicians around and I was transferred at Benton & Bowles and was assigned to family goes away for a long weekend and to the Great Lakes Naval Station to a the mailroom. I was lucky in that a few every year for a two -week vacation. storekeeper school. By the time I had months after I joined the agency the Tide "We've been to Madrid, Paris, Jamaica finished, the war had ended, and I was account went national and 1 was moved and Aspen, Colo., in recent years," he sent to Long Beach on Long Island to get into the media department as an assistant said. But then he's back to work.

Broadcasting Apr 4 1977 105 Editorials

Who's in charge here? claim to the First Amendment guarantee of freedom of the press remains unsatisfied in the conflict between the indecency and In the past month the FCC has suffered one humiliating defeat pay -cable decisions. The FCC's authority to make regulatory after another in the U.S. Court of Appeals for the District of Co- policy under the general guidance of the Communications Act is lumbia. The agency's carefully considered rules on crossowner- challenged by the second -guessing of the appellate court in the ships of co- located newspapers and broadcast stations have been crossownership case. Perhaps clarification will come in the higher overturned (BROADCASTING, March 7). The FCC has lost the test appeals that are sure to be taken. In any case, there is work to be case it hand picked to define indecent broadcasts (BROADCAST- done by the Supreme Court and probably the Congress. ING, March 21). Its rules against the siphoning of broadcast pro- graming by pay cable have been declared illegal, and it has been Worth remembering upbraided for violating its own ex parte rules (BROADCASTING. March 28). No legal training is necessary to detect that something The first paid president of the National Association of Broad- is haywire in Washington. casters died last week, at the age of 83, as the organization was There are some who think that the reversals are traceable to holding its annual convention. When the announcement of his technical deficiencies in the FCC's own work. Two former FCC death was made, most delegates had to be told who he was. The chairmen, Dean Burch and E. William Henry, hinted at that dur- present generation of broadcasters is only dimly aware, if at all, ing a panel session at the National Association of Broadcasters that the costs of broadcast music would be much higher than they convention last week. There are others -especially the winners of are if not for Neville Miller and a few associates. these appeals -who think the FCC was philosophically off base in Mr. Miller became president of the NAB at the beginning of a its decisions. But there is also growing concern about the court's confrontation with the American Society of Composers, Authors role in broadcast regulation. As someone remarked: How would and Publishers, which then held a monopoly in musical perfor- the circuit court in Washington amuse itself if it didn't have the mance rights. ASCAP was demanding ever larger fees that the FCC to kick around any more ?' broadcasters eventually chose not to pay. The broadcasters It has been previously noted on this page that the court's action boycotted ASCAP music and in 1939 formed Broadcast Music on crossownerships was a gross disruption of an FCC plan for or- Inc. derly divestiture of co- located crossownerships through normal With practically no recognizable music in its catalogue, BMI behavior of the marketplace. It is not to be believed that the turned to Latin America for writers and publishers to represent Supreme Court will approve so overt a usurpation of the commis- and opened its doors to the new American talents that the old - sion's authority to make regulations. boy dynasty at ASCAP had excluded to husband ASCAP income On the other hand, the court's decision in the indecency case for themselves. Suddenly there was competition in the music was a salutary warning to the FCC to stay outside the fence that is business. There is no doubt that BMI has kept the total music bill supposed to keep government away from broadcast programing. from climbing out of sight while at the same time encouraging In ruling that seven dirty words in a comedy record were imper- musical forms that would have been stifled without it. missible for broadcast, the FCC embargoed language that might There are broadcasters now who think that both ASCAP and be wholly acceptable in another context, the court said. A ruling BMI charge excessively, that the broadcast promotion of record as "overbroad" as that one violated the no- censorship provision sales is value enough for writers and publishers. Their views will of the Communications Act (and, in the opinion of one judge, undoubtedly be reflected in current negotiations for new music the First Amendment), the court ruled. licenses. But whatever the rate of payments to emerge, the broad- The pay -cable decision has presented different difficulties. casters may be assured that it would be higher without the com- Broadcasters join the FCC in disappointment at the rejection of petition between licensing societies. programing protection that they considered minimum. They have After leaving the NAB, Mr. Miller had a long and fruitful larger reason for concern. A court that a week earlier in the inde- career in Washington law, for which his memory is also honored. cency case had vigorously advocated the broadcasters' "freedom But his work with other pioneers in Broadcast Music Inc. is as from governmental interference in matters of taste" declared in relevant today as the latest BROADCASTING "Playlist." the pay -cable decision that cable enjoys a higher degree of im- munity from government control than broadcasting is entitled to. Addressing itself to the question of FCC jurisdiction over cable, the court said the FCC must "demonstrate that the objectives to be achieved by regulating cable television are also objectives for which the commission could legitimately regulate the broadcast media." And then the court added: "Where the First Amend- ment is involved, more will be required." How can a court declare first -class freedom for broadcasters one week and second -class the next? Perhaps the inconsistency may be charged at least in part to the different composition of ap- pellate panels: Chief Judge David Bazelon and Judges Edward A. Tamm and Harold Leventhal ( the last dissenting) on indecency, Judges J. Skelly Wright and George E. MacKinnon and District Judge Stanley A. Weigel (temporarily sitting on the appellate bench) on pay cable. If basic constitutional decisions are to differ according to the chances of panel selection in the appellate court, Drawn for BROADCASTING by Jack Schmidt the credibility of the judiciary can only suffer. "Twice a year we run a 'Help Wanted' ad requiring a video Several fundamental issues are at stake here. The broadcasters' cassette, which gives us enough cassettes for the news teams."

Broadcasting Apr 4 1917 106 TO DO A NUMBER ON BUFFALO COUNT ON WGRadio55 We top the Charts* 18 -24 55% more audience than Brand X 25-34 73% more audience than Brand X 18 -34 more audience than Brand X and Brand Y combined 25 -49 10% more audience than Brand X 18-49 36% more audience than Brand X

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WHEN HAVOC STRUCK

This ITC Entertainment production, narrated by Glenn Ford, is a weekly series of half-hour actualities, using newsreel film and interviews with survivors and observers of events that have shocked the world over the past 50 years. It provides exciting but thoughtful looks at the events and examines what was learned from them. Flood, earthquake, volcano, tornado, are beyond man's control. But we no longer are helpless before them, thanks to early warning techniques and engineering innovations. The disasters that man creates for himself-fire, auto, plane, and train crashes, bridge and dam failures -can be averted now, to a large degree, thanks to lessons learned from past catastrophes. All this is documented in the new series. When Havoc Struck is not meant to be sensational. It is an investigation of the awesome forces of Nature competing with mankind's impressive technology and ingenuity. When Havoc Struck will be placed in major markets, and will be supported with the same promotional force that made Ten Who Dared such a Mobil Showcase success. When Havoc Struck will go on the air early in 1978. If you are a to 50 station executive interested in this ne., Showcase presentation, we suggest you coíCtStñ ` A der at SFM in New York. v

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