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Nobody Steals a Young Adult Audience From Gavel to gavel: the NAB convention Biggest -ever station deal in TV history Broadcasting The of arts Apru Year newsweekly broadcasting and allied ii 46th 41977 Nobody steals a young adult audience from N C "The Rookies:" ; (Half-hour or hour format) 7c Other animal shows come and go, but... g ,1 - / Î \// » ,. L -) Li Li-,, _ 1 = _' J ) L lj___,,, 'L 'Ji .- / - _ ú NOW IN OUR 5TH CONTINUOUS YEAR OF NEW PRODUCTIOI DID YOU SEE OUR WINNING S IN THE FEB. SWEEPS? WILD,WILD WORLD OF ANIMALS 129 HALF -HOURS IN COLOR FOR LOCAL PRIME-TIME ACCESS PROGRAMMING -OR ANY OTHER SPOT IN YOUR SCHEDULE WILD WILD WORLD OF ANIMALS is so successful because it snot The NOTE. Since these programs are primarily designed to further same old stock footage you've seen before. Its produced especially understanding of the natural sciences, they are properly for television by Time -Life Television film crews all over the world. identifiable as "instructional" for FCC logging purposes. A Time -Life Television Production TINTE -LIFE TELEVISION presents 6 Sparkling One -Hour Color TV Specials Each ShowA Spectacular Production with Different Guest Stars NEW! NEW! NEW! 6 DAZZLING SHOWS starring The Incomparable Shirley Bassey with 27 Superb Musicians plus A cast of 12 Dancers and Super Guests Stars including: Charles Aznavour, The Stan Getz Quartet, Me! Torme. Rod McKuen, Bobby Goldsboro, Janis Ian, Gilbert O'Sullivan and Johnny Nash A BBC -TV PRODUCTION "Wherever she goes -including the U.S., Euro- pean capitals, Mexico, South America and Japan, the lady is an international superstar, with one of the most devoted followings ever to attend a singer." -The New York Times TIME LIFE T ME 8 LIFE BUILD NG NEW YORK. N Y 10020 12121 556 -7783 ATLANTA CHICAGO LOS ANGELES 1000.659.8050 . 13121 067 -9700 12131285.8151 Th hottest new for ; t n television T ig Nails! Captains Once The and An Seventh Avenue. Rhinemann the Kings. Eagle. Exchange. Fresh from NBC-TVs sensational "Best Sellers! "* Four towering novels. Thirty magnificent hours in 60-minute, 90- minute or two -hour form. Blockbusters to explode all over your schedule! And what a way to get around the shortage of great movies! Reserve The Big Novels now! For Fall 1978. MCATV *The highest preference score of any television series among women 18 -49, according to the January '77 TVQ. Broadcasting Apr4 TheWeek in Brief FIELD DAY ON FIRST AMENDMENT Centerpiece session squelched, the House Communications Subcommittee at NAB convention in Washington features Sevareid with chairman contends there should be a law to ban sports an eloquent plea for full free -press rights for siphoning. PAGE 41. broadcasters, Loevinger and Cox in a rerun of their dialectic days on the FCC, Johnson with a reminder that HIGH MARKS AGAIN Latest Roper study for TV finds a he's still Nick Johnson, Pastore as the old lion and little slippage for TV in public esteem, but it remains far Washburn as the reluctant deregulator. PAGE 21. and away the dominant medium. PAGE 43. FITTING FINALE Then at the last session of the FUTURE OF RADIO Better revenues, much improved convention, FCC Chairman Wiley and his crew of status for FM, deregulation and automation are parts of an commissioners Are on the hot seats in a discussion of upbeat forecast for the medium by 1985. PAGE 45. free -press rights and their relationship to radio and television. PAGE 28. GAP CLOSING Representatives of citizen groups and broadcasters agree they still have some differences, but WASHINGTON WEEK THAT WAS NAB'S 55th was, if that both sides have become more understanding and nothing else, big. Upwards of 12,000 were in attendance less acrimonious. PAGE 50. in one capacity or another, and not one of them would have been able to attend all the sessions that took place TWO FOR ONE It was SRO at an NAB session on AM or see all of the equipment and services that were on stereo; hope is expressed for FCC standards soon. sale. PAGE 27. PAGE 85. BIGGEST OF THEM ALL It's clear now why Joe Allbritton WARNING WORD ON MUSIC Leslie Arries, chairman of went to all that trouble to acquire the Washington Star the All- Industry TV Stations Music License Committee, and its associated broadcast properties. He's sold tells an NAB session that ASCAP will be seeking rate WMAL -TV to Combined Communications for a record - increases. PAGE 73. smashing price of $65 million in nonvoting stock and KOCO -TV Oklahoma City in trade. PAGE 28. BETTER DAYS O Syndicated programing is better than ever and in the next two years new concepts in prime SHOCKER ON PAY TV The appeals court decision on access will improve first -run syndication programing, the FCC's pay -cable rules was so stunning that those says NAB panel. PAGE 74. affected have no set idea on what to do next. PAGE 29. CABLE'S ROSY FUTURE Some participants at an NAB NEARING END OF TRAIL FCC Chairman Wiley's workshop predict an annual cable growth rate of from farewell to the NAB calls for less government presence in 14% to 17% in the next decade. PAGE 75. broadcasting but emphasizes that the deregulatory burden will be on local Stations to provide quality service. A STAR IS BORN One -inch video -tape recorders are a PAGE 33. stand -out among stand -outs at the NAB convention equipment exhibits. Other big draws include time -base SOLACE FOR WILEY An NAB panel of former FCC correctors, switchers, editors, cameras, still -storers, noise chairmen sympathizes with the current commission head reducers and more. PAGE 80. in his stunning court defeats. Looking back at their own records, most say they would not have done things much MIDDLEMAN Sam Vitt believes in thinking cautiously, differently. PAGE 34. but moving fast. It's a philosophy that has helped him build one of the leading media service organizations. HOPE FROM HOLLINGS NAB delegates are pleased by PAGE 105. the new Senate Communications Subcommittee on PAGE 40. chairman's thoughts broadcasting. Editor's note. "Where Things Stand" which normally appears the first issue of the month, will appear in the April 1I issue due to the volume of NAB conven- lion- related reporting in this issue. VAN DEERLIN: HALT With the FCC's pay -cable rules Broadcast Advertising... 63 Changing Hands 80 Equip & Engineering 80 Monday Memo 14 Broadcast Journalism... 76 Closed Circuit 7 Fates & Fortunes 87 Profile 105 Business Briefly 10 Datebook 16 For the Record 89 Programing 71 Cablecasting 77 Editorials 106 Media 33 Stock Index 103 Broadcasting is published 51 Mondays a year (combined issue al yearend) by Broadcasting Publications Inc., 1735 DeSales Street N W Washington. D.C. 20036. Second -class postage paid of Washington. Single issue St except yearend issue $2.50. Subscriptions. U.S. and possessions one year $30. two years 555, three years S75. Canada add S8 per year all other countries add Se per year U.S. and possessions add 5104 yearly for Special delivery, 565 for first class. Subscnber's occupation required Annually: Broadcasl,ng Yearbook 530. Cable Sourcebook S20. This company is known world -wide for the manufacture and marketing of a comprehensive range of interior furnishings, including resilient flooring and carpets, ceiling systems, and furniture; and a variety of specialty products for the building, automotive, textile and other industries. This outstanding industrial leader contributes to the stability and growth of the great WGAL -TV market through extensive product development, the employment mstnpng it provides, and its annual payroll. Shown above - the main plant in Lancaster, one of the many Armstrong facilities throughout the world. WGAL-TV delivers strong buying power in a diversified area ..r016 <A o This pioneer TV station effectively covers the entire Lancaster -Harrisburg- York- Lebanon AD I. One of the country's fastest -growing areas, this prosperous market is outstanding for its economic and business diversity and LISAMO resultant stability. Consider the facts: manu- IN facturing production $6,603,130,000; agricul- LEBANON NARRISRU tural production $365,294,000; effective buy- A..3.. ing income $6,878,735,000 *. Cash in on this 46,11100 outstanding buying power - include WGAL -TV LANCASTER .. M in your planning. .,A.. YORK ..._ <0AT33.0.. aETTrssulo l: IIIi.uN3r. r THE WGAL -TV LANCASTER -HARRISBURG -YORK -LEBANON, PA. MEEKER COMPANY, INC. 1976 Sales Management Survey of Buying Power 31.6 0043- 1976 Pennsylvania Abstract WGAL -TV Lancaster -Harrisburg- York -Lebanon, Pa. WTEV Providence, R. I. /New Bedford -Fall River, Mass. LEVISION STATIONS ClosedNCircuit R Insider report: behind the scene, before the fact basis for speculation that broadcasters Authority (along with CBS and CBS -TV Heavy support were indeed denied newsy speech. affiliate WFMY-TV Greensboro, N.C.) is FCC Commissioner Joseph Fogarty, who being sued now by astrologer whose has not hidden his ambition to be efforts to buy commercial time have been chairman, is expected to get boost at Home -size dishes rebuffed. Association is hearing regularly White House from colleague, FCC and National Aeronautics and Space from others besides astrologers as well - Commissioner Benjamin L. Hooks. Mr. Administration are cooperating with gambling enterprises and weight - Hooks, who had been regarded as Japanese in testing Japanese -built reduction clinics using hypnotists, for President Carter's sure-shot choice for receiving antennas designed to pick up examples. chairman until he was picked by National television signals from direct -broadcast Complainants' argument -that if their Association for Advancement of Colored satellites. NASA has permitted Japanese goods or services are legal they should be People to be its executive director, says to test equipment in NASA facilities, and able to advertise them -is one NAB itself Commissioner Fogarty would make good is now transmitting signals to U.S.
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