JUNE 11, 1956 35c PER COPY

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IN THIS ISSUE:

low a Network Works: CBS Spells It Out Page 27

Tv Rate Regulation May Come- Page 29

First trial of Westinghouse a brakes. Engine stops on crossii saving horse and buggy rider. Allocations Answer Expected This Week After watching two trains try to stop, get your product highballing to greater but collide, George Westinghouse sales -60 seconds is all it takes on Spot Page 66 thought there must be a more efficient Radio. way to stop moving trains. In a flash of inspiration perhaps taking no more It costs less to reach more of your po- V Grants in U Areas than 60 seconds, he had an idea -Why tential customers whoever they are Upheld by Court ... not use compressed air? -Thus a new ... wherever they might be ... at the Page 68 safety principle in locomotion was born! precise time and place of your choice. 60 seconds -or less -is all it takes to Today, to start and stop your ad cam- sell your product with the right, bright RCA 21 -Inch Colorset paign when and where you want to-to buy -Spot Radio. Priced at $495 Page 95 WSB...Atlanta NBC Minneapolis KFMB .. San Diego ...... CI KSTP... NBC WFAA 'Dallas NBC St. Paul KMA ...Shenandoah (Iowa) M Fort Worth ABC WTAR..Norfolk CBS KTBS...Shreveport NE WIKK. Erie NBC WIP... Philadelphia MBS KVOO..Tulsa NE

KPRC" . Houston NBC ABC ABC... Pacific Radio WRNL..Richmond . Regional . NBC MBS Network WJIM..Lansing ..ABC KCRA ..Sacramento NBC Also represented as key NBC KARK.. Little Rock ...... NBC WOAI *.San Antonio stations of the WISN..Milwaukee ABC ABC TEXAS QUALITY NETWORK

EDWARD PETRY & CO., Inc. THE NEWSWEEKL THE ORIGINAL STATION REPRESENTATIVE OF RADIO AND NEW YORK CHICAGO ATLANTA DETROIT LOS ANGELES SAN FRANCISCO ST. LOUIS KVTV's Talent Team Sells Sioux City

homemaker weatherman Jan Conrad Voss Johnson Hostess on KVTV's Mr. Weather in the 3- Open House and the state KVTV area. Con- Homemaker home tinually sponsored, 5 makers rely on - with days a week, by the sales results to prove same advertiser for it. over three years.

women's feature news editor editor Austin Joyce Schneider O'Connor Consistently first with "At Home" with Joyce the News in Sioux City. O'Connor is filled with helpful "how -to's" for A news show that lends homemakers, women's authority to your sales news, fashions, and message. decorating ideas that make sales and faithful listeners.

sports editor cowboy Les Canyon Davis Kid Dean of sportscasters Jim Henry, the genial in the rich Siouxland Kid's Kowboy with a Market and an out- faithful retinue of side- standing sports figure kicks. Sioux City's only in his own right. daily children's partici- pation show.

CBS ABC Dominant in All Departments'` A Cowles Station. Under the same management as NETWORK SYNDICATED PERSONALITIES WNAX -570, Yankton, South Dakota. Don D. Sullivan, 34 of the top 35 9 of the top 10 All of the top 32 Advertising Director. Network shows Syndicated shows local live shows See Your Katz * Mid -February Sioux City Telepulse. SIOUX CITY, IOWA Representative LR:tGE

LI GE LAE

TERRE HAUTE IS A Li GETV MARKET! "C i

LITGE WTH I-TV CHANNEL 10 LARGE Terre Haute, Ind,

LI GE You can obtain more information from THE BOLLING CO.. New York and Chicago

Published every Monday. with Yearbook Numbers (53rd and 54th issues) published in January and July by BROADCASTING PUBLICATIONS, INC., 1735 DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C.. under act of March 3, 1879. r.. 12th- in manufacture f furniture

LANCASTER, PENNA. NBC AND CBS Among the television markets foremost in the manufacture of furniture and fixtures, CHANNEL. 8 MULTI -CITY MARKET the Channel 8 Multi -City Market ranks twelfth, based on the production figures for America's top 100 counties (SALES MAN- AGEMENT "Survey of Buying Power" -May 10, ..II..YLI 1956) This is just one of the many widely icOV\:IL, diversified industries which make the WGAL -TV Channel 8 market a buying .1. :.._.'...... L_e.,,.. RÉl DI1G

... , market for your product. HARRISBURG c..LIY. r ti c011.Lo l01 W1.NYOO.O LANCASTER c.1 YÓRK ..0 .-1 "«-...,, cO.111Y6L. STEINMAN STATION _"''' + [.111. ,If..L,. GEITYSww ...... ,.... w..YlI.O.O ...... _. ._..... Clair McCollough, Pres. _..___.. .._.._.._.. . .._.. .._.._ . . . ;.. _.._.. _.._.._\ .._.._.. . _. ._.. .IIOL. .._._.,.. .. oec.M .OUIIOwY c.IiOLL foco+ 0.c. m

wI.1YIM1111 .' .cl.if.f. . ,/ ' ._w ..no. ._.... 11 Representative ;'J]]CI 'V °'a, NBC the MEEKER company, inc. antl ou Ou New York Los Angeles : ,. CB S Alta... 316,000 WATT Chicago San Francisco

Page 4 June 11, 1956 BROADCASTING TELECASTING closed circuit,

MR. SMITH GOES TO TOWN? If Paul with Teleradio operations. WWPB, estab- would suffer irreparable injury if current C. Smith, its dynamic president, has his lished in 1947, is on 1450 kc. business relations were unduly interfered way, Crowell -Collier will become most eT with. comprehensive communications combine in NOT announced after NARTB Tv Code BT dur- history. He has plans to build organization Review Board's meeting last week is pro- ONE question expected to be popped presidents be- encompassing magazine and book publish- posal to clear up one of code's foggiest ing testimony of tv network Committee this ing (already in the fold), radio and televi- paragraphs. This covers back -to -back an- fore Senate Commerce been living sion (nearly $20 million in station pur- nouncements at station breaks and will week is whether networks have political chases awaiting FCC approval), newspa- conform to prevailing industry practice of up to advice contained in NARTB Dem- pers (which he hopes to afford after beef- using identification spots between an- broadcasting manual. It's understood has been un- ing up company's profits) and even motion nouncements. Present language (Par. 6, ocratic National Committee pictures. Mr. Smith envisions fabulous Time Standards) would appear to condemn able to get commitments for paid time from Sen- cross -pollinization among future proper- i.d. spots between announcements. Amend- at least one network, and Democratic why. ties: i.e., major stories created for maga- ment will be submitted to NARTB's Tele- ators want to know zines would be reworked as radio and tv week. BT vision Board next After talking programs, as books and as movies. NETWORK QUESTIONS BT with top network brass in New York last BT Concerned MULTIPLE OWNERSHIP week, Senate Commerce Committee staff HOW FAST Crowell -Collier expands will Congress might grab over prospect that experts agreed to modify 41 page ques- hinge largely on success of its venture into rule, FCC last ball on multiple ownership tionnaire in number of particulars, which broadcasting. President Smith is looking week discussed possible revision of exist- presumably would make it less onerous. for top executive to run subsidiary which ing regulation which arbitrarily limits own- Committee majority counsel Kenneth Cox will operate stations and create and syndi- ership of broadcast stations to seven in each and communications expert Nicholas Zap - cate programs. Mr. Smith is counting category (am- fm -tv, with not more than ple after sessions agreed that some answers heavily on broadcasting subsidiary for rapid vhfs It's understood five to customer). would be deferred until Aug. 15 but that build -up of company's income and net Comr. John C. Doerfer suggested Commis- questions nevertheless would be asked at which would make financing of further existing limitation, sion consider rescinding hearings this week at which network heads development easier. based on population and substituting rule will testify (see page 28). Instead of seek- aT limit of 25% rather than number of sta- ing complete breakdowns on programming, COLOR FILM NBC has been blowing tions. Bricker bill (S 3859) introduced in syndication, spot billing, representation and alternately hot and cold on acquisition of Senate, and companion O'Hara bill (HR other operations for one year, it was agreed Technicolor feature backlog of Metro- 10524) would substitute 25% of popula- that typical week would reflect data. Goldwyn-Mayer with eye to plans for ex- tion coverage limitation. Further FCC BT week. panding color operations next fall. Pros- consideration slated for this WM. WRIGLEY Jr. Co. has definitely de- pect is that film would be used to help swing BT cided not to renew CBS-TV's Gene Autry owned -and -operated KRCA (TV) Los An- THOMAS F. O'NEIL's RKO Teleradio Show after July 7 after six years' associa- geles and WRC -TV Washington to full - Pictures, already in radio-tv, motion pic- tion with cowboy on television EAT DEAD- color schedule within year similar to tures and record business, may next ex- LINE, June 4]. Reason: Network wants gum WNBQ (TV) Chicago. pand into legitimate theatre with RKO company to extend station lineup substan- BT Radio Pictures converting top feature hits tially. Wrigley has made "no other radio -tv ONE reason FCC commissioners aren't of past years into Broadway ventures. Mr. commitments at this time" beyond retention too keen about deintermixture was realiza- O'Neil and 11 other board members of of CBS Radio time for new Pat Buttram tion that only about 15 cities could be de- parent General Tire & Rubber were in series, also replacing Mr. Autry. Thus, intermixed (made all uhf or all vhf, even Hollywood last week, inspected revitalized fabulous Wrigley -Autry association (for 16 permitting single existing vhf outlet to re- RKO lot. years) comes to end. main in uhf market) without getting into BT BT chain reaction that could lead to major AFFILIATES' INNING CBS -TV net- POLICY PROBLEM Resignation of upheavals throughout country. This is just work affiliates to appear before Senate Frank P. Schreiber as vice president -gen- too few to be worthwhile, is feeling among Commerce Committee on tv investigation eral manager of WGN Inc., after 38 years majority on FCC. June 18 will represent cross -section of out- with Chicago Tribune company, and ap- BT lets from big city stations to EMP outlets, pointment of Ward L. Quaal, Crosley MIAMI PURCHASE WWPB Miami 250 uhf as well as vhf, in one, two, three and Broadcasting executive, as his successor, watter (full time) is being purchased from four station markets. Kicking off presen- reportedly stems from differences in operat- Paul Brake, 100% owner, by William M. tation will be John S. Hayes, president, ing policies of Tribune organization since O'Neil, former owner of WJW Cleveland, Washington Post Broadcast Division (for death last year of Col. Robert R. McCor- for approximately $175,000. Mr. O'Neil WTOP -TV Washington and WMBR -TV mick. Mr. Schreiber had reported directly was among bidders for WQAM, recently Jacksonville), who proposes to answer ex- to Col. McCormick. Tribune now is di- sold by Miami Herald to Todd Storz for plosive testimony of Richard A. Moore, rected by Chesser Campbell, president -pub- $850,000. Mr. O'Neil, now Miami resi- KTTV Los Angeles, chapter and verse; lisher; J. Howard Wood, vice president - dent, would be president -general manager August C. Meyer, WCIA -TV Champaign, general manager and president of WGN of WWPB upon FCC approval of transfer. Ill.; W. D. (Dub) Rogers, KDUB -TV Inc., and W. D. Maxwell, editor. (See story Associated with him as minority stock- Lubbock, Tex.; John S. Cohan, KSBW- page 81.) holder will be William Lemmon, former TV Salinas- Monterey, Calif.; H. Moody BT executive vice president of WJW. Mr. McElween Jr., WNOK -TV Columbia, S. WICK CRIDER, who resigned as vice radio and television O'Neil is son of W. O'Neil, president of C., and Donald W. Thornburgh, WCAU- president in charge of New York, is ex- General Tire & Rubber Co. which, in turn, TV Philadelphia. Counsel is Ernest W. of Kenyon & Eckhardt, New owns RKO Teleradio Pictures Inc. and Jennes, Covington & Burling, Washington. pected to join Young & Rubicam, associated operations, including control of Pitch will be that network and affiliates York, early this summer in executive ca- Mutual. He is not identified, however, constitute partnership and that affiliates pacity.

June 11, 1956 Page 5 BROADCASTING TELECASTING second thoughts

I Herewith some random thoughts on being second in average day- ; time audience in Minneapolis -St. Paul. I Feels good. Much better than 4 months ago, before Mid-Con- l 1 tinent took over with new music, ideas, news. I WDGY has momentum. New Hooper shows gain again -to I I 19.1% all -day average. I Notice wider audience gap between WDGY and Nos. 3, 4 and 5. I I Ahead of #3 by 67 %; ahead of #4 by 154%; ahead of #5 by I I 169 %. I I Nielsen improving, too. U1 93% daytime since last time. I I Buyers are buying, getting results, too. 1 I Steve Labunski, WDGY GM, can give you a lot to think about. 1 I So can an Avery -Knodel fellow. j ' *April -May, 1956, 7 a. ,.6 p.m., Mon .-Sai. ' * *Jan: Marrñ, 1956, 6 .,...6 p.m., Mon.-Fri. I

` O r a =I ow aa- mm. ammo r 06 0a.- I

WDGY Minneapolis -St. Paul 50,000 watts -and almost perfect -circle daytime coverage

-CONTINENT BROADCASTING COMPANY "The Storz Stations " -President: Todd Storz

WDGY, Minneapolis -St. Paul KOWH, Omaha WHB, Kansas City WTIX, New Orleans Represented by Represented by Represented by Represented by Avery -Knodel, Inc. H -R Reps, Inc. John Blair & Co. Adam J. Young, Jr.

Coming Soon -WQAM, Miami -Transfer Subject to FCC: Approval

Page 6 him, 11. 19 () BROADCASTING TELECASTING at deadline

TURNABOUT: CBS RADIO UPS PAY RATE BUSINESS BRIEFLY TO AFFILIATES, ASKS FOR SALES PUSH SUNBEAM BUYS FOOTBALL Sunbeam Corp. (electric appliances), Chicago, has com- IN FIRST REVERSAL of downward slide that p.m. Friday, said they were confident it would pleted negotiations for one- quarter sponsorship started with blossoming of television, CBS Ra- have far- reaching effects not only on network of Pacific Coast and Eastern Collegiate Athletic dio told its affiliates Friday that it is restoring radio but on radio generally. Speaking for Conference regional football telecasts on NBC - part of reductions they've taken in rate of affiliates board, which conferred with network TV, as well as Big Ten and national eight -game station compensation. At same time network officials in all -day session before announcement, slate announced earlier. Agency: Perrin -Paus, called for affiliate cooperation in new sales Mr. Brown congratulated CBS Radio and said N. Y. drive aimed initially at 10 a.m. to 3:30 p.m. his group was pleased "that it is our network Monday- Friday periods and which, if success- that is making this, what we consider impor- TEXACO EYES SPECS Texaco Inc., through ful, would materially strengthen network's finan- tant, announcement." They expressed hope Kudner Inc., N. Y., expected to buy into tv cial position and more than double current that further "increases" would be possible year spectaculars and extravaganzas next fall. Ac- station compensation. from now. tual schedule and shows now under considera- What amounts to 61/4% boost in current rate President Hayes made plain that return to tion by agency. of compensation will go into effect Aug. 25 15% reduction level was not based on present RADIO FOR NESCAFE Nestle Co. (Nes- through new, one -year contract amendments financial situation but on "our complete con- cafe), White Plains, N. Y., set to launch special specifying than current 20% as fidence in the future." CBS Radio feels it is 15% rather spot radio campaign next month in nine mar- in com- now at turning point where it could go either amount of reduction borne by affiliates kets to push sale of product in these localities parison to -1951 rates. Offi- forward or backward, he indicated, reiterating pre compensation during summer months. Agency: Bryan Hous- said first general increase in confidence that movement will be forward. cials it is actually ton Inc., N. Y. compensation ever granted by CBS Radio. Outlining sales concentration on period from When first general rate cut to advertisers was Godfrey through Linkletter (10 a.m. to 3:30 MAY TEST RADIO Allied Chemical & Dye announced in April 1951, CBS Radio affiliates p.m., Mon.-Fri.), he told affiliates that if this Co. (tobacco insecticide) considering radio spot took 10% cut in compensation. This went to whole period "were sold and other existing busi- test for four weeks in four markets. If ap- 15% in 1952, and has been on year -to -year ness retained, total station payments would be proved, campaign would start almost immedi- basis since then. For year ending Aug. 25 it is more than doubled." ately. Atherton & Currier, N. Y., is agency. 20 %. New amendments restoring cut to 15% Godfrey and Linkletter are practically sold level for period from Aug. 25 this year to Aug. out, and periods between (largely daytime se- SOUP'S ON Campbell Soup Co. (for Camp- 25, 1957, were to be mailed to affiliates over rials) are "over half sold." But to sell adver- bell "kids" promotion), Camden, N. J., report- weekend. Rates to advertisers are not involved. tisers and keep them sold, it was emphasized, edly has bought 10 -10:15 a.m. portion of Neither NBC Radio nor ABC Radio, ad- stations must cooperate by clearing time (CBS Howdy Doody on NBC -TV, Nov. 17, 24 and vised of move late Friday, had any immediate officials said they were not asking for more Dec. 1. Other quarter -hour those dates already comment. ABC spokesman maintained, how- option time than FCC rules permit, and also picked up by Continental Baking Co. Camp- ever, that ABC's present rate of compensation assured that they would cooperate with stations bell's agency: Grey Adv., N. Y. to stations is higher than CBS' and would re- wishing to present local farm news programs main so under new CBS arrangement. Mutual around noontime). ADMIRAL CHOOSING Admiral Corp., Chi- is in process of adjusting its own compensation Mr. Brown called attention to recent CBS cago, expected to name agency this week to arrangements along different lines [BT, April Radio contracts with Colgate -Palmolive, Proc- handle radio-tv and other advertising. Choice 23; also see below]. ter & Gamble, Bristol -Myers and General Foods understood to have narrowed down to Henri, Arthur Hull Hayes, president of CBS Radio, as evidence of upsurge in advertiser interest, Hurst & McDonald and another agency. Rus- and Kenyon Brown of KWFT Wichita Falls, stressed need for station clearances, and ex- sel M. Seeds Co. recently resigned Admiral Tex., chairman of board of CBS Radio Affil- pressed confidence that network "can get the account. iates Assn., who announced compensation boost business" through selling campaign currently & Williamson To- to affiliates in closed circuit to stations at 5 getting underway. THEY'LL STAY Brown bacco Co. (Viceroys) and Procter & Gamble will remain on CBS -TV through has encountered some opposition among affili- Co. (Cheer) Mutual Goes on Road most part reaction has summer replacing The Lineup with Undercur- ates but said that for O'Brien, good" and that he ex- rent, film drama series starring Pat To Sell Affiliation Plan been "extraordinarily and others. pects ultimate result to be highly favorable. Dane Clark, Jean Pierre Aumont 10 -10:30 p.m. EDT SERIES of regional meetings with Mutual's Mutual plans to put new contract into effect Program, to be seen Fri., 29 -Sept. 21, handled through Ted affiliates to explain and urge acceptance of Nov. 1, regardless. Stations refusing to sign from June and Young & Rubicam network's new affiliation contract, which re- would in effect be disaffiliating themselves from Bates & Co. (Viceroys) quires stations to "pre- clear" 16 hours of net- network (BT, April 23]. (Cheer). work programs weekly but almost halves total option time and compensates stations in free NOT ALWAYS JAN Procter & Gamble Co. Buys 'Blondie' & Bow- programs as well as money [BT, April 16], Wesson Oil (Drene, Dash, Crest), through Benton The Russ Mor- will be held this month in eight cities, Robert In Major Sale by Vitapix les and Compton Adv., places Carpenter, director of station relations, reported gan Show as summer replacement for It's AI- 1, 9:30- Friday. NEW Blondie time -talent package sold by Vita - ways Ian on CBS -TV, July 7 -Sept. Sat., Meetings will be held June 15 in Chicago pix Corp. and Hal Roach Studios to Wesson 10 p.m. (Sherman Hotel); June 18 in Salt Lake City Oil & Snowdrift Sales Co. in Sly million tele- Purex Corp., South Gate, (Utah Hotel); June 20 in Dallas (Baker Ho- film deal, first major Vitapix spot tv transac- REPLACEMENT Foote, Cone & Belding, L. A., tel); June 22 in New Orleans (St. Charles tion. Wesson list to include Vitapix 65- station Calif., through Ina Ray Hutton Show as sum- Hotel); June 25 in Atlanta (Dinkier Plaza group, which cleared time prior to offer of to sponsor The NBC -TV's Midwestern Hotel), and June 27 in New York (Warwick package for sale, plus additional group cover- mer replacement for Pharmacal Co.), Wed., Hotel). Meetings will start at about 10 a.m., ing all remaining Wesson marketing areas. !Joyride (Whitehall 4. with morning session consisting of network Blondie co- sponsorship package totals S3 10:30 -11 p.m., starting July million, with remaining co- sponsorship now presentation similar to that at general affiliates Tangee Inc. (lipstick), NARTB convention under negotiation. Wesson contract calls for TANGEE TAKING meeting in Chicago during & Legler, N. Y., plan- by luncheon and firm 52 weeks, utilizing 39 episodes of Arthur N. Y., through Warwick (BT, April 23], followed radio spot announcement cam- session with affiliates in Lake -Pamela Britton series and 13 repeats. ning four -week then open -discussion July to reach teenagers. Nearly afternoon. Fitzgerald Adv. Agency, New Orleans, handled paign during are expected to be used. Mr. Carpenter conceded new contract plan deal for Wesson. 50 markets June 11, 1956 Page 7 BROADCASTING TELECASTING There Can be Only ONE Leader

In Central New York it's . . WHE N -TV

Total Television Quarter Hours Oct. '55 -April '56 Ñ WHEN -TV 567 m WHEN -TV 482 so Opposition 281 Q Opposition 285 o. Ties 12 Ties 18

KANSAS CITY CUSE PHOENIX W IC K H P P E H H O O N O O RADIO TV RADIO W RADIO \ TV 810 kc. Channel 5 620 kc. 590 kc. \ Channel 6 CBS CBS CBS CBS CBS

R.nr.t.nt.d by KATZ AGENCY INC. JOHN BLAIR & CO. BLAIR TV, INC. MEREDITH Rade4 aid 7eeeuidia« STATIONS affiliated with Better Homes and Gardens and Successful Farming magazines

Page 8 lume ll, 1956 BROADCASTING TELECASTING PEOPLE

JOHN E. MOSMAN, former radio -tv director of Biow Co., N. Y., named manager of radio -tv department, J. Walter Thompson Co., Chicago, at deadline effective today (Mon.). He succeeds PETER A. CAVALLO JR., who joined McCann- Erick- son, N. Y., April 15 as vice president and as- sociate radio -tv director [BT, March 15]. THOMAS W. SARNOFF, director of produc- ON 15% PAY tion and business affairs of NBC's Pacific Div., ADVERTISERS TURN SCRUTINY named to board of Kagran Corp. (NBC sub- PROPOSAL that agencies establish "hourly invested in advertising services, naturally it is sidiary). The son of Brig. Gen. David Sarnoff, rates" for their services as test of "the reason- his prime responsibility for exercising the RCA board chairman, and brother of NBC ableness" of 15% media commission system of proper control over these expenditures... . President Robert W. Sarnoff, he joined NBC compensating agencies was proposed by Ira Mr. West said "the traditional 15% com- in 1953 as assistant to director of produc- Rubel, New York advertising accountant, in mission system of the past has been accepted tion and finance of Pacific Div., after having speech released Friday. He was one of several without sufficient questioning of its merits held production assignments with ABC -TV and speakers at Assn. of National Advertisers' third weighed against actual practices and in too MGM. workshop, account of many cases it has been used as a crutch or annual budget control HAROLD S. GENEEN, vice president and was made by ANA. coverall. Responsible advertising management which public controller of Jones & Loughlin Steel Corp., not attack media corn- simply cannot condone that kind of loose Speeches generally did Pittsburgh, has resigned to join Raytheon Mfg. as such, seemed to practice." mission system but rather Co., Waltham, Mass., as executive vice presi- most advertiser speech- Glen Harold, advertising department comp- give -more clearly than dent. es on this subject in recent months -indications troller, General Mills, stressed that manage- that commission method might be made ac- ment demands greater efficiency and more ac- ROBERT J. FLOOD, previously with Richard ceptable as one basis for compensation pro- curate control of advertising expenditures. He S. Robbins Co., N. Y., tv merchandising and vided other points of advertiser criticism can said "each company should assume a substan- promotion company, and Rogers & Cowan, be satisfied. tial amount of responsibility for the advertising N. Y., public relations organization, named pub- Mr. Rubel, endorsing current movement program even though it has the best of adver- lic relations supervisor, Dancer- Fitzgerald- among advertisers to reappraise media corn - tising agencies. Certainly, an advertising budget Sample, N. Y. mission system of compensation, termed it "un- should be developed each year or more fre- fortunate" that there is apparent conflict be- quently and controls should be established to PHILLIP L. TOMALIN, radio -tv department, tween those favoring and those opposing present keep the expenditures within the budget. While Biow Co., to Ogilvy, Benson & Mather, N. Y., payment method. Actually, he said, there is many advertising transactions are complicated, as associate radio -tv director. MICHAEL BEN - basic agreement on importance of independent the accounting records can be quite simple ..." DROR, formerly with Revlon Products Corp., agencies' contributions. He asserted: Orrin Spellman, vice president in charge of to Ogilvy as account executive. "One measure of value is the price that an Philadelphia office of Kenyon & Eckhardt, BILL PARRY, radio -tv director of Pacific Coast efficient producer needs to cover his cost plus a spelled out contributions agencies can make to Conference for two years, named executive reasonable profit. It is precisely this kind of a clients' advertising and promotion programs. director of sports for KNX Los Angeles and basis that I propose to be used to test the Columbia Pacific Radio Network. In 1950, Mr. reasonableness of the 15% compensation . . Mortimer Hall Buys KLAC Parry founded Sportsvision, television producing I propose that agencies establish hourly rates organization specializing in filmed sports events. service they per- From Mother for $845,000 for each kind and grade of He sold out in 1954. form; that the people who work on accounts APPLICATION for FCC approval filed Friday keep a record to show how much time has for sale of KLAC Los Angeles from Mrs. Dor- ROBERT J. MYERS, western district manager been devoted to each client's work . . . othy Schiff Sonnenborn to her son, Mortimer of DuMont transmitter department, has left "This hourly rate can be used to compare the W. Hall, KLAC president -general manager, Allen B. DuMont Labs as result of recent staff cost of doing the work in the advertiser's own for $845,000. Terms of purchase call for curtailment (see page 96). department with the cost of doing it on the out- $245,000 cash and $600,000 remainder to be side. It can be used to determine the cost of paid off in six years. Independent KLAC, of work, to plan how Warner Bros. Features Sale performing each area help founded in 1928, operates on 570 kc with 5 kw much to spend to perform each function . . . daytime and 1 kw nighttime. Mrs. Sonnenborn Gets Capital Gains Sanction "It is up to agencies to find satisfactory means is owner of New York Post. SALE of entire Warner Bros. library of fea- to convince their clients that they are earning Also filed with FCC was application for and shorts to Lou Chesler's PRM Inc. what they are getting. This will require more tures approval of sale of MHO Sioux Falls, S. D., can be computed as capital gain for tax pur- scientific methods to evaluate the results accom- by Dr. John D. Connor, David J. Kempkes poses under Treasury Dept. ruling, clearing plished by the agency's work. The commission and James Sweet to Leslie P. Ware for $20,000 way for closing of $21 million deal. can continue to work as the main basis formal system plus certain debts. Mr. Ware owns KLPW has arranged sales of War- of agencies' compensation floor upon PRM Inc. already -the Union, has minority interest in KGHM Brook- Hyman's Associated which to build, but agencies should apply an- ner films through Elliot field and is buying KNIM Marysville, all Mo. and Dominant Pictures, other measure to show that the value of the Artists Productions KIHO operates on 1270 kc with 1 kw, MBS subsidiary. Some AAP sales include service is in proportion to the theatrical they perform affiliated. Broker was Blackburn-Hamilton. And been compensation they receive." entire Warner catalog while others have announced Friday was $60,000 purchase of it was reported. Domi- ANA President Paul B. West said "advertis- for blocks of pictures, WICE Providence, R. I., by WCUE Akron, sales offices in various ing management must be accountable for the nant has Set up its own Ohio, principals from Louis A. R. Pieri. WICE scheduled amount and the kinds of services it gets from key cities. National sales meeting operates on 1290 kc with 500 w daytime. by Associated with the agency and the final authority on how June 15 -16 in New York WCUE principals are Tim Elliott, Jean Elliott, manager, in charge. much the company will pay for the required Bob Rich, general sales Frederic O. Hatch, Jack Maurer, Phillip A. on basis which it will AAP has 15 salesmen road. agency services and the on Meyers and Rick Reighard. WICE purchase By token, it pay for those services. the same subject to FCC approval, negotiated by Haskell is as an independent, Group Asks Wyoming Channel the agency's prerogative, Bloomberg, Lowell, Mass., business broker. outside purveyor of skilled professional services PRINCIPALS in Harriscope Inc., Beverly Hills, to determine what services it will provide the Calif., tv film production -distribution firm, have advertiser and at what cost. filed application with FCC seeking tv ch. 2 at "The 'close working partnership' idea so well UPCOMING Casper, Wyo. expressed by ANA Board Chairman Edwin Harriscope partners are Burt I. Harris June 10.12: Annual Convention of W. Ebel, General Foods Corp., is so well ac- (40 % ), his cousin Irving B. Harris (40% ) Western Assn. of Broadcasters, Banff in most quarters today that we should and Don Paul Nathanson (20% ), president of cepted Springs Hotel, Banff, Alberta. have no insurmountable problems regarding North Adv., Chicago, and former vice president June 10 -13: Advertising Federation of commission arrangement and in arriving at of Weiss & Geller agency in same city. Irving the America, National Convention, Belle- the most productive and profitable basis of Harris is former vice president, currently di- vue- Stratford Hotel, Philadelphia. compensation for both the advertiser and the rector of Toni Div., Gillette Co.; Mr. Nathan- agency. Since it is the advertiser's business For other Upcomings see page 113. son is former advertising director of same that is at stake and his money that is being division. BROADCASTING TELECASTING June 11, 1956 Page 9 Broadcasting Publications Inc. Sol Taishoff President Maury Long H. H. Tash B. T. Taishoff the week in brief Vice President Secretary Treasurer

BR CASTING* INSIDE STORY OF A NETWORK RAB STEPS UP SALES ACTIVITIES TELECASTING CBS-TV explains, in detailed memo- Regional management conferences, ex- randum to Senate Commerce Commit- panded national radio advertising con THE NEWSWEEKLY OF RADIO AND TELEVISION Published Every Monday by Broadcasting tee, how a television network operates, ference, intensified local selling pro- Publications Inc. where its money comes and goes, gram and heavier "blitz" of key ad- from Executive and Publication Headquarters how advertisers buy and use network vertisers planned as board increases Broadcasting Telecasting Bldg. television 27 operating budget 58 1735 DeSales St., N. W., Washington 6, D. C. Telephone: MEtropolitan 8 -1022 TV RATE REGULATION POSSIBLE EDITOR & PUBLISHER: Sol TaishofT ALLOCATIONS ANSWER SEEN MANAGING EDITOR: Edwin H. James Sen. John Bricker says time "may SENIOR EDITORS: Rufus Crater (New York). J. FCC expected this week to finalize pro- Frank Beatty, Bruce Robertson come" when tv networks should be NEWS EDITOR: Fred Fitzgerald 66 given "full public utility regulation," posals for future tv service SPECIAL PROJECTS EDITOR: David Glickman ASSOCIATE EDITORS: Earl B. Abrams, Lawrence probably including fixing of advertis- Christopher (Hollywood) ing rates 29 V GRANTS IN U MARKETS UPHELD ASST. TO MANAGING EDITOR: Donald V. West ASSISTANT EDITOR: Harold Hopkins U.S. Court of Appeals rules that it's STAFF WRITERS: Ray Ahearn, Jacqueline Eagle. DIARY VALIDITY UPHELD . Dawson Nail, Munsey Slack, Lamar Underwood FCC's responsibility to decide effects EDITORIAL ASSISTANTS: Hllma Blair, Beverly ABC study shows diary ratings only of adding vhf stations to all -uhf mar- Horney, John Sheldon, Ann Tasseff "shade" higher than those of telephone kets 68 SECRETARY TO THE PUBLISHER: Gladys L. Hall coincidental method, establishes "im- BUSINESS portant" differences between tune -in VICE PRESIDENT & GENERAL MANAGER: Maury Long HOPE FADES FOR UHF PROJECT SALES MANAGER, Winfield R. Levi (New York) and viewing 35 SOUTHERN SALES MANAGER: Ed Sellers Broadcasters and manufacturers don't PRODUCTION MANAGER: George L. Dant PAINLESS SELLING BY TV agree on basis for foundation to im- TRAFFIC MANAGER: Harry Stevens CLASSIFIED ADVERTISING: Wilson D. McCarthy prove uhf equipment 72 ADVERTISING ASSISTANTS: Norma Wooton, M. Gwen Ways to use television that will please Moore, Jessie Young viewer and advertiser equally are de- AUDITOR -OFFICE MANAGER: Irving C. Miller scribed at first Visual Communications PEOPLE VOTE FOR FREE TV ASSISTANT AUDITOR: Eunice Weston SECRETARY TO GENERAL MANAGER: Eleanor Schadi Conference 36 Politz survey for Look shows two -to- ART -LAYOUT: Duane McKenna CIRCULATION 8 READER'S SERVICE FREE TIME FOR 'FUNNY FACE' one public preference for free over toll television, even if charge were only MANAGER: John P. Cosgrove Pictures SUBSCRIPTION MANAGER: Frank N. Gentile Paramount claims "unprec- 25 cents 78 CIRCULATION ASSISTANTS: Dian Jennings, Barbara edented radio and tv coverage" with Seabrooke, Joseph Rizzo, Charles Harpold, Frank McCully out charge for Astaire-Hepburn musi- WARD QUAAL TO WGN BUREAUS cal 36 NEW YORK as- Leaves post of vice president and 444 Madison Ave., Zone 22, Plaza 5 -8355 TV BIDS TOO LOW FOR PARAMOUNT sistant general manager of Crosley Editorial Broadcasting Aug. to succeed Sale of feature films to television won't Corp. I SENIOR EDITOR: Rufus Crater be considered until offers approach "a Frank Schreiber, WGN Chicago vice AGENCY EDITOR: Florence Small president and general manager ASST. NEW YORK EDITOR: David W. Berlyn realistic relationship to their value," ....81 NEW YORK FEATURES EDITOR: Rocco Famighetti STAFF WRITERS: Frank P. Model, Selma Gerstell. Paramount President Barney Balaban Beverly Berl RCA COLOR SET tells stockholders 50 AT $495 Business New 21 -inch color table model, to go SALES MANAGER: Winfield R. Levi DEMOCRATS NAME REINSCH SALES SERVICE MANAGER: Eleanor R. Manning on sale in July, is priced $200 below EASTERN SALES MANAGER: Kenneth Cowan Head of Cox stations is appointed as- lowest present RCA color receiver; ADVERTISING ASSISTANT: Donna Trolinger sistant chairman of Democratic Na- move is hailed as sure sign color has CHICAGO tional Committee in charge of party's arrived 95 360 N. Michigan Ave., Zone 1, CEntral 6 -4115 Chicago convention 54 MIDWEST NEWS EDITOR: John Osbon MIDWEST SALES MANAGER: Warren W. Middleton. Barbara Kolar CODE CRACKDOWN IMMINENT SCHOOLS GET $50,000 FROM CBS HOLLYWOOD NARTB Code Board warns violators 16 alma maters of 25 top executives of 6253 Hollywood Blvd., Zone 28, H011ywood 3 -8181 their code memberships are in jeopardy CBS Inc. get ASSOCIATE EDITOR: Lawrence Christopher grants made on basis of WESTERN SALES MANAGER: Bill Merritt, Virginia unless they conform promptly ....56 $2,000 per ratan 97 Bialas Toronto, 32 Colin Ave., HUdson 9 -2694 James Montagnes

departments SUBSCRIPTION INFORMATION Annual subscription for 52 weekly Issues: $1.00. Annual subscription including BROADCASTING Yearbook (53d issue), $9.00, or TELECASTING Yearbook (54th Issue,: Advertisers & Agencies 35 For the Record .108 Our Respects 20 S9.00. Annual subscription to BROADCASTING TELE- CASTING, Including 54 Issues: S11.00. Add $1.00 per At Deadline 7 Government .. 66 Personnel Relations 86 year for Canadian and foreign postage. Regular issues- 35r per copy; 53d and 54th issues: per Awards 98 In Review Playback 80 S3.00 copy. ... 12 ADDRESS CHANGE: Please send requests to Circulation Political Bcstg. 54 Dept., Closed Circuit 5 Lead Story 27 BROADCASTING TELECASTING, 1735 DeSales St.. Professional Services 94 N.W., Washington 6, D. C. Give both old and new Colorcasting 30 Manufacturing 95 add , Including postal zone numbers. Post office Program Services 78 will not forward Issues. Editorial 118 Networks 90 Program & Promotion 107 Education 97 On All Accounts 24 BROADCASTING* Magazine was founded in 1931 by Stations .... 81 Broadcasting Publications Inc., using the title: BROAD- CASTING Film 50 Open Mike 16 Trade Assns. .. -The News Magazine of the fifth Estate. 56 Broadcast Advertising was acquired in 1932, Broadcast Reporter in 1933 and Telecast In 1953. Reg. U. S. Patent Office Copyright 1956 by Broadcasting Publications Inc. Page 10 June 11, 1956 BROADCASTING TELECASTING CHANNEL DETROIT

IN SOUTHEASTERN MICHIGAN

No. 1 in Detroit (Pulse and ARB)

... No. 1 Outstate (ARB Annual

Outstate Market Surveys) . . . Tops in programming (both

CBS and local) . . . terrific in power (100,000 watts, 1,057 -ft. tower) ... and soon, magnificent new studios with miles -ahead facilities!

Take the big step ahead! Put your sales message way out front on Detroit's Channel 2 and watch that sales curve climb!

Represented by THE KATZ AGENCY, INC. STORER NATIONAL SALES OFFICE 118 E. 571h, New York 22, MUrray Hill 8 -8630 something to cheer about!

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WRCV AND WRCV-TV PHILADELPHIA. ARE SOLD BY Recently, Philadelphia turned out in force to wel- of them. Each is familiar with its audience, sensitive come and honor WRCV and WRCV -TV, newest to local sights and sounds that make popular program- members of the NBC Spot Sales family. ming. Each serves its advertisers, as it serves its public, After a spectacular parade to City Hall, Philadelphia's with pride and responsibility. Mayor Richardson Dilworth presented Lloyd E. Like WRCV and WRCV -TV in Philadelphia, every Yoder, Manager of these new NBC Owned Stations, one of the stations represented by NBC Spot Sales with the Key to the City! is something to cheer about. Each can provide your This warm demonstration of welcome is characteristic product with the warmest reception it's ever had in of the way in which all NBC Spot Sales stations are its market. regarded in their communities. You'll find the same There's always something quality of showmanship and the will to serve in each entra on the stations represented by NBC Spot Sales.

REPRESENTING THESE LEADERSHIP STATIONS:

NEW YORK WRCA, WRCA -TV BUFFALO WBUr -TV SEATTLE KOMO, KOMO-TV SCHENECTADY- ALBANY-TROY WROB LOUISVILLE WAVE. WAVE-TV LOS ANGELES ERICA SPOT SALES PHILADELPHIA WRCV, WRCV -TV CHICACO WMAU, WNBm PORTLAND, ORE. KPTV WASHINGTON WRC, WRC -TV ST. LOUIS KSD, KSD -TV SAN FRANCISCO KNBC MIAMI WCKT DENVER KOA, KOA -TV HONOLULU KGB, KONA -TV NBC WESTERN RADIO NETWORK IN REVIEW

was re- IT COULD BE YOU from gaiety to shambles graphically ported by shadows and sound effects. The AND it could be that this new product of the solemn deliberations of E. G. Marshall, as Ralph Edwards mill will find itself a big audi- O'Hoolihan, and Roddy McDowall, as the let). ence, each member hoping to be tapped for rechaun, of how best to rectify the mistake glory (or ignominy) by the Edwards sleuths. without turning the bridegroom into a corpse. This espionage system could be formidable The transition of Meg, the militant bride, into in the service of some aggressive government. Meg, the meek wife, brilliantly and comically Intimate bits of life -a woman has exasperated performed by Anne Jackson. her husband by hanging the wash on their tv Production costs: Approximately $35,000. antenna; another in the audience hid her report Sponsored by General Electric Co. through card from her mother 17 years ago -are fer- BBDO, Sun., 9 -9:30 p.m. EDT. reted out and revealed on the show. For the Host: Ronald Reagan. home viewer there is a delivery of anniversary Producer: Lee Davis; executive producer: Mort flowers, or advice to Mrs. Smith in Dubuque Abrahams; director: Don Medford; writer: to watch tomorrow for her surprise. And George Lowther; costume designer: Gene there's the Edwards signature act, the bang -up Coffin; set director: John Robert I,loyd. ending when long -separated loved ones (flown in by TWA) are reunited, as the audience drowns in a sea of raw emotion. Bracketing A BELL FOR ADANO the acts is the same dreary organ that's been AT AROUND I1 p.m. last Saturday, our 17- heard on daytime radio and tv for a quarter - year-old neighbor who had dropped in to see century or more. the Ford Star Jubilee was moved to speak -at But the Edwards tricks even now are causing last. "For this," he demanded to know, "they hearts the calculated number of pounding gave it a Pulitzer Prize ?" around the country. And with m.c. Bill Leyden doing his humorous and talented best, It Could "This," we should hasten to point out, was Be You could become a daytime standard. the Arthur Schwartz- Howard Dietz musical ver- sion of John Hersey's 1944 Pulitzer Prize- Production costs: Approximately $35,000 winning A Bell for Adano, which our friend weekly. was too young to read at the time. (Nor was Telecast through noon-12:30 Monday Friday, he old enough to see Paul Osborn's 1945 stage EDT on NBC -TV. version with Fredric March or to appreciate Producer: Steve Hatos; executive producer: the 1947 film starring the late John Hodiak.) Paul Edwards; director: Stuart Phelps; writ- ers: Les Raddatz, Les Crutchfield; created by "No," we reassured him, "not for 'this'." Ralph Edwards. Advance reports from Television City had it that CBS -TV programming officials "saw" GOING PLACES in Adano a perfect vehicle for musical adapta- tion. Perhaps the word "vehicle" blinded the AS A SUMMER replacement for Circus Super Ford people, or maybe the smog was unusually in the Sunday afternoon 5-6 p.m. period, ABC- heavy the day this thing was gone over in story TV's Going Places started out June 3 with conference. At any rate, we can only say that enough thrills and wild life to satisfy any cir- the emasculation of John Hersey's tale of the cus fan. The only notable lack was comedy; democratization of a war -battered Sicilian vil- To date, every political message im- Miami's Seaquarium, where the program origi- lage and its people was criminal. nated, had no substitute for Super Circus' portant in Texas has reached the clowns. Perhaps this handicap will be over- Production costs: $250,000. Sponsored by Ford Div., Ford Motor Co., via KDUB -TV come in subsequent telecasts from Hialeah Lubbock market - Park, the Parrot Jungle, Spanish Monastery Dearborn, Mich., through J. Walter Thomp- son Co., N. Y., on CBS -TV, every-fourth- Texas' basic buy. and other Miami area tourist attractions. Jack Gregson was adequate as master of ceremonies; Saturday, 9:30 -11 p.m. EDT. Phyllis Newman was cute to see and hear as Tv adaptation of the John Hersey book and the show's singer and the acrobats and aqua - Paul Osborn play by Robert Buckner; words The KDUB -KPAR -TV combination bats were skillfully thrilling, but the fish, tur- and music: Howard Dietz and Arthur tles and porpoises, just by acting Schwartz; director: Paul Nickell; producer: is the economical way to reach their natural selves, stole the show from the human per- Arthur Schwartz; executive producer: Harry over 187,780 sets in West Texas. formers. Ackerman; conductor -arranger: David Rose; Production costs: Approximately $15,000. art: Robert Tyler Lee; assoc. director: John Telecast Sun., 5-6 p.m. EDT, on ABC -TV, Orbison. originated live by WITV (TV) Miami, from Cast: Barry Sullivan, Anna Maria Alberghetti, various locations in and around Miami, with Eddie Firestone, Herb Patterson, Jay No- participating sponsors. vello, Edwin Steffe, Frank Yaconelli, Ernest Producer: Ed Kean; executive producer: Mar- Sarracino, Frank Puglia, Hugh Sanders, tin Stone; director: Jack Sameth; master of James Howell, Mario Siletti, Lisa Fusaro, ceremonies: Jack Gregson. Naomi Stevens, Micheal Vallon, Paul Picerni, John Dennis, Ross Ford, Charles LaTorre. O'HOOLIHAN AND THE LEPRECHAUN BOOKS SURE and there were great goings-on in the AUDIO CONTROL HANDBOOK FOR RA- best (or worst, if you prefer) low- comedy DIO AND TV BROADCASTING, by Rob- stations Irish traditions on CBS-TV June 3, when the ert S. Oringel. Hastings House, 41 E. 50th General Electric Theatre chose to present the St., New York 22, N. Y. 145 pp. $6.50. story of a misguided leprechaun who, substi- FOR THE growing number of people without KDUB -TV tuting for an ailing banshee, came to escort technical training who are employed today in LUBBOCK, TEXAS the soul of O'Hoolihan to the land of the studio operations this handbook is published. K PA R -TV fairies and found himself at a wedding party The author, broadcast engineer of the Voice ABILENE -SW EETWATER, TEXAS instead of a wake. The plot was so complicated of America, describes in non -technical language K Y B -AM and the action so fast that the viewer had no and with a full complement of pictures each LUBBOCK, TEXAS time to find fault with its implausibilities or piece of equipment used in audio control and do anything but keep on watching and laugh- the way in which it is used in broadcasting. NATIONAL REPRESENTATIVES: THE BRANHAM COMPANY ing. As be states in his preface, the volume is "not President and Gen. Mgr., W. D. "DUB" ROGERS Highspots for one amused viewer: The adroit a technical book. It is rather, a 'how -to' National Sales Mgr. E. A. "Buzz" Hasson way in which the progress of the wedding party manual."

Page 14 June 11, 1956 BROADCASTING TELECASTING Another thinly disguised WJR success story

OK, son, get out there and sell real estate

Not exactly dressed for it, you say? Well, one of He's back again -back to that faithful audience WJR's advertisers does it. only WJR gives him in the market. He sells lake front lots. They're far enough off Only WJR? If in doubt, here's what Alfred the beaten path to miss normal weekend traffic. Politz Research, Inc. found out about us in his latest listener survey: This chap makes it worth while. "Pack a pic- nic," he says. "Bring your bathing suits. Use the Politz found that 41 percent of all the adults in the area surveyed listen to WJR alone beach," he says. "After all, if you buy a lot, it's -day after day. your beach." That's tough to match. Our advertisers -people The beach was swarming with buyers. Hé sold who move goods fast in Detroit and the Great out his first lots-fast. ' Lakes market -know it. We wouldn't say it was all our doing, either. We Your ad manager should know it, too. For all the merely point out this fellow with ideas who knows details on WJR see your Henry I. Christal repre- that WJR is the best way to get ideas across. sentative.

The Great Voice of the Great Lakes

WJ R Detroit 50,000 Watts CBS Radio Network

Here's WJR's primary cooerage area. Write us for your free copy of the Politz report or ask your Henry I. Christal Co. man. r... BROADCASTING TELECASTING lune 11, 1956 rage i5 AQU*'. R OF A MILLION

This mountain came to KMOX during National Radio

Week ... a mountain of 251,038 pieces of mail in only seven days. KMOX local personalities and feature

programs gave a "radio -a -day" during Radio Week, and listeners reacted with the kind of immediate

"audimated" mass response that only KMOX can de-

liver in the St. Louis market. For mass sales response in

the Mid- Mississippi Valley, call KMOX, CEntral 1 -8240,

or your CBS Radio Spot Salesman. CINIOLSOd 1431A3S SAya i

- S11VM 3H1 3JIOn 3O '1S SIf1O1 SED a3NMO 00010S OPEN MIKE This Personality Questions for Mr. McLendon from radio and tv stars they idolize on such subjects as respect for the rights of others, EDITOR: democratic living, brotherhood, good citizen- SELLS I have just finished reading, "News -The ship and law and order. So ... in April we Ace Up Radio's Sleeve" [Bel, March 19]. released a library of 23 celebrity spots to disc To The People Who Although I agree wth Mr. McLendon on a jockeys and program managers of radio stations number of points in his article, I would like across the country. to take issue with him on several statements. We managed to assemble a pretty fair cast On the point of radio editorials, Mr. Mc- consisting of Ed Sullivan, Martha Raye, Mitch BUY Lendon states that his stations "don't run Miller, Steve Allen, Count Basie, Jose Ferrer, editorials unless we have something to editori- Rosemary Clooney, Patti Page, Guy Lombardo, In The alize about." This is all well and good, but Ralph Flanagan, Vaughn Monroe, Cab Cal- why doesn't the same hold true for radio in- loway, Bill Hayes, Harry Belafonte, Frankie terviewing via beeper-phone? Mr. McLendon Laine and Julius La Rosa... . TrAtift,Ctittrit states that the telephone -beeper is employed The recordings have been requested by and frequently to aid the news story, but what are in use on over 500 radio stations to date. concrete value is there in placing a telephone Practically every star we approached to par- brWu& call to Moscow just to hear an ambassador ticipate in this project responded favorably and say "Hello "? Is this good news? Has an in- cooperated fully. Those who couldn't make terview of this sort added any value to the the recording dates because of the press of news item? ... other engagements asked for a raincheckl . . . Another point which the author makes is We pay scale for all talent and more often than that news gathering at KLIF is a happy chore. not we find stars sending their own checks Undoubtedly this is so, but is the listener back to us as contributions a few days after equally happy and in a receptive frame of the broadcast. mind, after hearing five times in less than an On the basis of our long experience in public hour that a fire is burning in Hogan's Allay? service broadcasting we want to go on record . . . It would seem to me that this over - with the unqualified statement that no group saturation of news broadcasting would tend to in American life is more conscious of its com- deafen the listener's ear. munity responsibilities or more willing to con- Michael D'Angelo Jr., Prod. Dir. tribute time and effort to decent causes than American Forces Korea Network the performing artists in every phase of show business. And that goes for their guilds and Mythical Price Tag unions as well. AFTRA, SAG, Equity and EDITOR: AFM have always extended every considera- tion to the Institute.... I note in your May 28 issue that a state- Maury was made in connection with the recent J. Glaubman, Program Dir. ment Institute approval by the FCC of translator tv stations of Democratic Education New that the cost of equipment for such stations York City would be $1,000. Actually no such equipment is available on Filling Them in on Fm the market as far as I know and our unit will EDITOR: sell for $2,750, including tubes, crystal and . I am writing to request your permission transmitting antenna. Extras involved will be to allow us to photostat the page which sum- a vhf receiving antenna, a shack to house the The Earl of Country marizes the Maxon report on fm broadcasting Music equipment, a supporting structure for the an- in order that we can reproduce it for distribu- tennas and the cost of running power lines in. Voted tion to potential sponsors in the area. Greenville's Number The $1,000 figure was floating around about I am associated with William Colin Kirk in One Disk-jockey by independ- six months ago and probably resulted from a the construction of a new fm good music radio ent question put to me by one of the commissioners station to serve the Denver area. We will ac- NEWSPAPER survey. who asked if a $1,000 figure would be feasible -56) tually be the second fm good music station to (May if the equipments were built in quantities of serve this area. So we would doubly appre- 1,000. I answered that it would be feasible. Earl ciate the privilege of being able to duplicate masters `Wake Up, Caro- Since then the equipment has become more your article and be the station to really fill the lina' part 2 from 8:00 to 8:40 complicated and the quantities are not expected local people in on the fm situation. AM and `Country Music Time' to reach 1,000 for any one production; hence Irving C. Jackson the higher cost. Lakewood, Colo. from 10:00 to 11:00 AM daily. I would appreciate your squaring this away [EDIT Permission freely granted, Ratings? They're tops! He's because we are already receiving adverse com- cOR'S NOTE :I ments concerning the mythical $1,000 equip- a favorite in WESC's 105 ment. EDITOR: COUNTY coverage. Ben Adler, Pres. Please send and bill us for 50 copies of the Adler Electronics Inc. article concerning the Maxon Agency and its New Rochelle, N. Y. fm study . . . RADIO Ben Strouse, President Public Spirited Performers WWDC -AM -FM Washington, D. C. EDITOR: WESC In Marie Tone's column in the New York Free Loading "660 IN DIXIE " Herald Tribune she blasted "the thankless EDITOR: FIRST IN GREENVILLE, S.C. nature of tv and radio stars" in an item headed Congratulations on a very effective exposure "A Case of Unrequited Love." The column of "free loading on the air" in your May 21 REPRESENTED described an ad agency's frustration in attempt- issue. ing to line up performers for a public While this practice [of sneaking mentions BY service RAMBEAU chore in connection with a New York City of commercial products into programs] is of SOUTHERN - CLARKE BROWN campaign against juvenile delinquency. minor effect on a small radio station, the cumu- It just happens that the Institute for Demo- lative damage to the entire broadcasting in- cratic Education, which has been producing dustry is such that everyone is affected and 5000 WATTS public service broadcasts for the last ten years, should be interested. THE CLEAR CHANNEL had much the same idea at about the same Keep up the fine work, of protecting our time as the ad agency to whom Miss Torre industry from attacks without and within. VOICE OF GREENVILLE refers. We felt that teenagers would respond R. T. Mason, Pres. favorably to straight- from -the- shoulder appeals WMRN Marion, Ohio Page 18 June II, 1956 BROADCASTING TELECASTING .. JUST LOOK AT

THE BEELINE'S 50,000 WATT SACRAMENTO STATION

KFBK has more top rated daytime shows ... 9 out of the 10 most popular daytime programs in the Sacramento area are KFBK shows, reports latest Pulse. KFBK has greater coverage than any competitive station, daytime or nighttime. (SAMS) Beeline stations, purchased as a unit, KFBK has a greater FCC contour, daytime and give you more listeners in Inland Cali- fornia and Western Nevada than any nighttime, than any competitive station. competitive combination of local sta- tions . and at the lowest cost per thousand. (SAMS & SR &D)

SACRAMENTO, CALIFORNIA Paul H. Raymer Co., National Representative

BROADCASTING TELECASTING lune 11, 1956 Page 19 Not lust Luck! our respects

to FREDERICK ANDREW SEATON EISENHOWER LONE

PRAYER RANGER

AWARD AWARD

BILLBOARD SAFETY ALTHOUGH Fred Seaton, broadcaster, pub- ture, "There's nothing dead about radio -only lisher and farmer, prefers the privacy of his about some radio operators. It's future is un- AWARD AWARD midwest enterprises, he's likely to be a public limited." figure as long as President Eisenhower is in the Some phases of the secretary's White House White House. Now, as the just -confirmed Sec- activity since he joined the executive staff three retary of the Interior, he will be a headline tar- years ago are hard to pin -point. Even before get every time he makes an important decision. that time he had been credited with framing Secretary Seaton has behind him a quarter - the strategy employed when Vice President century of broadcast experience plus two -score Nixon became a controversial figure in the 1952 makes years of newspaper work. His media career political campaign because of contributions. started at the age of six in the composing room Since that time he has been chief trouble- of his father's Manhattan (Kan.) Mercury. shooter in many White House incidents, a role Perched atop a boiler -plate box mounted on a he will continue in the new post. It's known, WREX -TV stool, he learned to set type out of the case. All too, that the President consulted him constantly, through his public school years he worked on along with James C. Hagerty, news secretary, in the paper, doing every job in the plant. developing radio -tv contacts with the nation. TOPS IN He got into radio at Kansas State College of These include the recorded telecasting of all Agriculture & Applied Science (now Kansas presidential news conferences. State), broadcasting all types of sports events The story of Secretary Seaton's entrance into SALES POWER on KSAC, the college station. Since KSAC political life started over a score of years ago split time Topeka, his carried on both stations. Before diploma time publican group. At that time Sen. Frank Carl- (1) Program Promotion the kind - he had become involved in a student revolt son (R -Kan.) was chairman of the senior party that won WREX -TV four top awards over archaic curricula and left the campus with- organization. Mr. Seaton became secretary to out a degree, an oversight repaired 25 years former Gov. Alf M. Landon of Kansas during this year! later when he received an honorary doctorate. the latter's 1936 presidential campaign and in For a time he freelanced around the midwest 1948 was executive secretary to Harold E. (2) Market Coverage - positive as sports announcer and reporter, and in 1931 Stassen, Republican aspirant to the Presidency. coverage of Southerri Wisconsin and turned down a CBS offer -"a lot of money in In 1951 he was named to fill the unexpired term those days," as he put it. Instead he went to following the death of Sen. Kenneth S. Wherry, Northern Illinois - representing a Hastings, Neb., joining his father and brother, but did not seek re- election. multi -billion dollar sales area in- Richard M., becoming general manager of the His friendship with the President began early - Hastings Tribune which the family had just pur- in the present decade when he and Mrs. Seaton dustrial and agricultural! chased. They started KHAS Hastings in 1941 visited their friend, Gen. Alfred M. Gruenther, and Fred Seaton became president. He still in Paris. They were in Europe completing ar- (3) Best in Network Programming - holds the post, among other media responsibili- rangements to adopt two war orphans. Gen. ties. When the Coffeyville (Kan.) Journal was Eisenhower was a guest at the Gruenther home plus high -rated syndicated and fea- acquired, KGGF became the second Seaton at the time and the two became friends. ture film programs - provides peak radio station. They started KMAN Manhattan While Secretary Seaton was active in the in 1950 and just last Jan. 1 opened KHAS -TV 1952 Eisenhower campaign, he made clear that round -the -clock viewing. in Hastings. Newspaper properties include he would not accept another Washington assign- journals in the three cities already mentioned ment. The Seaton farm just west of Hastings. NOT JUST LUCK. but these three im- plus Winfield, Kan.; Alliance, Neb.; Lead and with cattle and fodder, holds his interest along portant factors make WREX -TV the Deadwood, S. D., and Sheridan, Wyo. The with management of the media enterprises. In choice of Time Buyers and Viewers Seaton- published Western Farm Life has 170,- 1953, however, Pentagon public relations prob- 000 circulation and there are weeklies in Dead- lems became acute so he packed up and re- alike. wood and Manhattan. turned to Washington in response to a presi- The Seatons operate each property as a sep- dential summons. He became Assistant Secre- arate corporation, with their key executives tary of Defense and served in key Pentagon owning up to 49% of stock purchased out of activities until the President called him to the ROCKFORD, ILLINOIS earnings plus any capital they contribute. They White House in February 1955. hold stock as long as they are connected with A genial, obliging public official, he handles channel 13 the firm. No stock is held by the public. a crushing work -load with ease and has the CBS -ABC AFFILIATIONS Secretary Seaton's quarter- century in radio knack of shifting mental gears every few telecasting in color has given him decided views on how a broad- minutes or seconds. represented by cast station should be operated. Because of his Frederick Andrew Seaton was born in Wash- H -R TELEVISION, INC. mechanical background he insists that each en- ington, D. C., Dec. 11, 1909, while his father terprise have the best possible physical equip- was secretary to a senator. He met Mrs. Sea- ment. As to programs: "If a station carries in- ton, the former Gladys Dowd, at college. They adequate public service programming there's no have four children, all adopted. At Hastings he excuse for its existence. Radio must have a is active in the Episcopal church. Hobbies in- heart and a conscience." And as to radio's fu- clude hunting, fishing, stamps and old books. Page 20 June 11, 1956 BROADCASTING TELECASTING the radio station for the young -,- at heart

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KLAVAN & FINCH JERRY MARSHALL HAI. MOORE BILL HARRINGTON WILLIAM B. WILLIAMS ROY ROSS DICK SHEPARD LONNY STARR ART FORD JACK LAZARE BOB HOWARD HENRY WALDEN JOHN DALE EW Enjoyable music ... completeli news and weather ... 24 hours a day 1130 on your radio dial

One of a series of advertisements appearing in the NEW YORK DAILY NEWS and the JOURNAL- AMERICAN .. to attract more and more listeners to the most popular radio station in the world's greatest market.

Represented by SIMMONS ASSOCIATES, INCORPORATED. Claims Department

(Sweeping Eastern Iowa Division)

In Eastern Iowa more people watch WMT -TV than any other station.

The 25- county Area Pulse shows WMT -TV first in share of audience for 8 or 9 day parts measured, with 418 out of a possible 461 quarter -hour firsts.

15 of the top 15 once -a -week shows are o WMT -TV.

10 of the top 10 multi -weekly shows are on WMT-TV.

Separate reports for 3 of Iowa's 6 largest show WMT -TV the overwhelming favo in.each.

Dateline Iowa (early evening news) and the 10 :30 Night News attract a greater average audience than any show, network or otherwise, on any other station in Eastern Iowa.

The noon weather and market report is among the top 10 multi -weekly shows (with 69% of the

audience) .

Marshall "J" (spur- and -bridle operator) attracts more small fry than any other children's program, including a mouse, programmed opposite, who comes in second.

No other tv station whose mail address is Cedar Rapids has The Katz Agency as its national reps.

Page 11 lune I 1, 1956 BROADCASTING TELECASTING they're all

RAY STRICKER on all accounts ears... SOUTHWEST and midwest radio -tv advertisers and broadcasters for nearly 30 years have been exposed to the creative and time- buying talents of Ray Stricker, vice president of Maxon Inc., Chicago. And for such clients as Dodge, Dr. Pepper, Hotpoint Co. and Gillette Safety Razor Co., among others, the exposure has been a for the 116 NEWSCASTS successful one. Mr. Stricker joined Maxon March 1, after 18 years with Ruthrauff & Ryan in St. Louis they hear each week on and Chicago, first as an account executive and client relations specialist and later as a vice president. Raymond C. Stricker originally planned an WSAM in Saginaw! art career in St. Louis, where he was born Aug. 7, 1908. He attended Central High School and received private tutoring in art. While still in high school, he worked as a copy cub No wonder WSAM's listening audience is during the summers on the St. Louis Times. multiplying by leaps and bounds! 116 times When only 16 he covered the old St. Louis Browns of the American League. a week Saginaw folks perk up their ears to In 1927 he became advertising manager of the St. Louis Music Co., a mail order house WSAM newscasts, morning, afternoon and for phonograph records, leaving there a year later to join the art department of D'Arcy Adv. evening. It's a big, wonderful, receptive The following year (1929), young Stricker audience . . . ALL EARS for your sales returned to the job of advertising manager, this time for the St. Louis zone of Buick Motor message as well! Co. (Vesper Buick distributor). A, short time later he moved to Shaffer-Brennan Adv. Co. (now Shaffer - Brennan -Margulis), St. Louis. After another fling at art, he moved to account work, charged with bringing in new clients and By Buying 2 or More of writing and servicing their accounts. He joined Ruthrauff & Ryan in St. Louis these Powerful Stations May I, 1938, and, on the strength of his auto- motive background, was assigned to the Dodge WKMH WKMF WKHM WSAM account, buying time in Texas, Oklahoma and Dearborn -Detroit Flint, Mich. Jackson, Mich. Saginaw, Mich. Missouri. He helped R &R open its Houston Jackson Broadcasting office in 1940 and its Dallas branch (with the 8 Television Corp. acquisition of the Dr. Pepper account) in 1949. BUY A L L 4 STATIONS SAVE 15/0 He was elected a vice president of the agency BUY ANY 3 STATIONS SAVE 10% in September 1949 and transferred from St. BUY ANY 2 STATIONS SAVE 5% Louis to the Chicago office three years later. An "old timer" in the use of radio, Mr. Stricker has joined an agency that is tradition- ally radio -tv minded and expects to bill approx- SAGINAW imately $30 million in all media during the current year. Radio will continue to prosper, MICHIGAN he says, and predicts an "era of prosperity that WSA will dwarf anything in the past" Fred A. Knorr, Pres. Mr. Stricker married the former May V. Richard Schueher, Mg. Director I,y, y4 &tQrtori Eichlag of St. Louis June I, 1929, and they make their home in Wilmette, Ill. His love of Represented by HEADLEY -REED art is apparent in one of his leisure -time pur- . Il..l.-1nnnNIDANNi«IIC I> watercolor painting. Another favorite suits, K N O R R B R O A D C A S T I N G CORP. pastime is gardening. BROADCASTING TELECASTING June 11, 1956 Page 23 SUMMERTIMED. Hiatus? Not on WBZ -TV Boston! For 1956, we're reversing the usual trend of summer programming. We're taking the kind of choice attractions and events that some people reserve for the winter season, and we're cramming them all into June, July and August. Oh, there's a wonderful summer ahead in the country's sixth market, for WBZ -TV advertisers! Be one. Get information and avail - abilities before the best ones are taken. Phone Herb Massé, ALgonquin 4 -5670, Boston or call A. W. `Kink" Dannenbaum, WBC National Sales Manager, MUrray Hill 7 -0808, New York.

In Boston, no selling campaign is complete without the WBC Station .. . WIS

WESTINGHOUSE BROADCASTING COMPANY, INC. RADIO TELEVISION BOSTON -WBZ} W BZA BOSTON -W BZ -TV PITTSBURGH -KDKA PITTSBURGH -KDKA -TV CLEVELAND -KYW CLEVELAND -KYW -TV FORT WAYNE -WOWO SAN FRANCISCO -KPIX PORTLAND -K EX KPIX REPRESENTED DY THE KATZ AGENCY. INC. ALL OTHER W RC STATIONS REPRESENTED 8Y PETERS. GRIFFIN. WOODWARD. INC. 2,205 FEET (above sea level) CHANNEL 11 MIMI NM WIZ LITTLE ROCK

NOW

ANTENNA Covers Over HALF of Arkansas, 1,175 FEET with the Highest Antenna in the Central South! --7 m-m-

EMPIRE STATE BUILDING 1,472 FEET KTHV, Little Rock, went Basic Optional CBS on on Channel 11, and telecasting from the highest antenna in the Central South (1756' above average terrain). Good TV coverage of more than half of Arkansas is now an accomplished fact. KTHV has finest new facilities including four camera chains, a 40' x 50' x 24' Studio A with 20' revolving turn -table -a 30' x 50' Studio B with complete kitchen, etc. Ask the Branham Co. for full details.

SH IN ALL MOUNTAIN 316,000 Watts ... Channel 6) 1,030 FEET

Henry Clay, Executive Vice President B. G. Robertson, General Manager

Affiliated with KTHS, Little Rock and KWKH, Shreveport

V BROA STING TE CASTING

Jurte 11, 1956 Voi. 50, No. 24

CBS -TV TELLS INSIDE STORY OF TV NETWORK OPERATIONS

If they had the time and inclination, members of find the great volume of programming which they the Senate Commerce Committee last weekend must present on regular, predictable schedules and could have learned a lot about the functions and why, in CBS's view, it would be fatal to the tv sys- fundamentals of television networking. In their tem to halter networking by more government possession was a 150 -page primer prepared by regulation. CBS in anticipation of the testimony this week of The primer was submitted in the form of a Frank Stanton, CBS president. memorandum supplementing the testimony which Though it came from a partisan source and was Mr. Stanton will give tomorrow (June 12) as the frankly a defense of present network practices, first of three tv network presidents scheduled as

the primer was a clear and comprehensive lesson witnesses this week in the Senate committee's ìn -`` in the complexities of network broadcasting. It vestigation of network practices. Here BT pre- explained, step -by -step, how a network functions, sents, in condensed text, excerpts of the CBS how advertisers use tv, how networks build and memorandu

TODAY, over 34 million families in the billion in 1955, far outstrippng the rate of course. They provided the major entertain- United States have one or more television growth of national advertising revenues for ment programs and the broadcasts of popular sets. They have invested $16.6 billion for the newspapers and magazines during that period. sports events and important political events of purchase and maintenance of these sets, and the There can be no serious question that the national interest. latest figures show each family averages slightly stimulus for television's growth and a basic, In priming the television network pump so as over six hours a day watching television. if not the basic, reason for its current size is to lead to the flow that we know today, CBS, The universality of television in the United network television. alone invested $53.1 million from 1934 through States is further evidenced by the fact that The networks were active in the development 1952, without a single year of network profit. 99.2% of United States families live in areas of television long before most others now on Today, through the networks and without which are within range of at least one television the scene. By the end of 1930, both CBS and paying any fee, the entire nation can see the signal. More than seven out of ten United NBC had established television laboratories Sadler's Wells Ballet, the World Series, "Peter States families actually have television sets. and had been licensed to operate experimental Pan," "The Caine Mutiny Court- Martial," a Exclusive of educational stations, by March -1, television stations. By the end of 1931, CBS debate between Leonard Hall and Paul Butler, 1956, there were 429 stations on the air, of was broadcasting on a regular schedule over its a discussion of the Federal Constitution by which 393 were affiliated with a nationwide local station in New York. It was not until Joseph Welch and an infinite variety of the network. after the war, in 1946, however, that full scale best that the entertainment world has to offer. Despite misconceptions to the contrary, in broadcasting operations were possible. Never before have such opportunities for edu- the vast majority of cases the American public But in the early postwar period there were cation and amusement been made so univer- has a considerable choice of service. A total of few sets, numbering only in the tens of thous- sally available, and on such a scale, to the 9.4 out of every 10 television homes have a ands. Because there were so few sets, there people of any nation. choice of two or more signals, while 8.7 out of were few programs, since advertisers were un- It should be emphasized that the only every ten have a choice of three or more signals. willing to pay for programs which had such source of nationwide live programming is the The average television home has a choice of 5.1 small potential audiences. Conversely, because networks. Only by live network programming different signals. there were so few programs, there was little can events of national interest be seen through- Thus the size of television today is estab- incentive to purchase receivers. The industry out the country as they happen. The enter- lished by the availability of televison signals, by was thus bound within a tight circle of eco- tainment and informative qualities of some film set ownership, by the choice of programs avail- nomic frustration. programs cannot be denied; indeed some pro- able to each viewer and by the amount of view- There was only one way to break out: to grams require film and are better because of ing. But there is another important measure program far in excess of what was then justified it. But good as film programs are, it is the of television today -the advertisers' evaluation by the number of sets, the potential viewers live quality, the sense of seeing the actual of television in the concrete form of their and advertiser interest. It was the television event or performance taking place before the dollar investment in television advertising. networks which, at enormous cost to them- eyes of the viewer as he sits in his living room, From a volume of $57.8 million in 1949, ad- selves, broke the circle. They embarked on that is the real magic of television. To remit vertising on television grew to more than $1 what was then an extremely uncertain and risky television largely to film is to confine its ex- BROADCASTING TELECASTING June 11, 1956 Page 27 NETWORK PROBE citement, scope and impact, and even more informing CBS Television affiliates of the pro- can be found for it. For, in order to achieve important, it is to destroy the only effective gram and arranging for time clearance. the most effective schedule possible, a net- means of nationwide visual communication to On Oct. 7, 1954, the first program of the work's program department must engage in a the entire country for national emergency pur- Climax! series was broadcast by the CBS Tele- constant process of forward planning for the poses. vision Network. But despite all the planning, next year, and the year after that. It must have preparation and financial investment, the pro- a reservoir of programs so that, whenever the gram, as it was actually broadcast, did not occasion demands (and failures of programs or Evolution and Economics meet the network's expectations. Accordingly, changes in public taste often cannot be antici- Of One Network Show almost immediately after the program first was pated), a suitable program is ready. broadcast, the creative team which had been Another aspect of the history of Climax! also UI.IKE tangible manufactured products for assigned to the program by CBS Television was underscores the special character of network mass consumption, the product which a reorganized and supplemented. The program programming activities: the process of reor- network offers to the public -the network pro - department continued to work on the program, ganization and evolution even after the first grams-is not fungible. Each program differs sharpening its concept, changing its produc- broadcast and in response to the actual experi- to a greater or lesser degree from the other; tion team and developing it to the successful ence gained from it. Since Climax! was a live each has its own history, presents its own prob- stage which it has since attained.' program, and since it had been conceived lems and has different requirements in terms of The foregoing brief history of the inception planned and produced by the network's own conception, production and costs. For pur- and ultimate evolution of Climax! is representa- program department, it was possible to take poses of this memorandum the full -hour drama tive of the effort and expense involved in pro- prompt action to remedy the initial defects entitled Climax!, broadcast on Thursdays from gram development. Some programs, even which became apparent after its early broad- 8:30 to 9:30 p.m. (EST) and sponsored by the after investments in time and energy like those casts. Because it was a network produced pro- Chrysler Corp., has been chosen as illustrative devoted to Climax!, never do evolve satisfac- gram, all the skills and program and produc- of some of the functions of a network and some torily and are abandoned even before the first tion resources of the network could be brought of its basic internal economics. broadcast. Some are carried to the stage of to bear promptly and directly to continue the Climax! currently is broadcast over 164 CBS pilot films, or to the point where several actual process of shaping and evolving it. And, as Television affiliates, of which 139 are in the filmed programs of a series are produced, yet noted, it was by this process that Climax! was United States and the remainder in Canada. because they do not satisfy the network's stand- ultimately brought to its successful state. The broadcast of March 1, 1956, was watched ards, or a sponsor's, are abandoned. In some Necessarily involved in any television pro- by more than 26,000,000 people in the United cases the planning and preparation have taken gramming are the advertiser dollars which must States. That was approximately 45.9% of all a far longer period -sometimes as much as support it. The average gross weekly charges the people watching television at the time the two years between initial conception and ulti- to the advertiser for Climax! during January, program was broadcast. These figures are typi- mate first broadcast. February and March, 1956 total $137,007. cal of the audience sizes which have been at- This planning and preparation-even to the This gross charge is composed of two elements: tained by Climax! this season. purchase of stories-goes forward without any program charges of $43,287 and time charges In the fall of 1953 and spring of 1954, the certainty as to the time period the program of $93,720. hour between 8:30 and 9:30 p.m. (EST) on might fill, or whether, indeed, any time at all Time charges are applicable in the case of Thursdays was occupied on the CBS Television all programs-regardless of their source - by two half sponsored programs. 'In addition, during the first four months the broadcast by the network. They are the aggre- Network -hour program was on the air, CBS Television spent Those two programs were broadcast weekly on over $115,000 on special newspaper advertising to gate of the hourly rates, as published in the a line -up which averaged 80 stations, and had promote the program. CBS Television Network rate card, of each of an average weekly audience of less than 11; the 164 CBS Television Network stations which 000,000 viewers, or 29.3% of the total audience are used by the Chrysler Corp. watching television at that hour. Thus neither Program charges, however, are applicable the public nor CBS Television affiliates were Committee Sets Prelims only where the program is one created and fully served, since during 8:30 to 9:30 p.m. For Hearings produced or sold by the CBS Television Net- less than half the number of affiliates were sup- Network work. Where the program is produced and plied with the programs and less than half as PRELIMINARY witnesses who will lead off sold by outside producers, the program charge many viewers were tuning to CBS Television in with testimony today (Monday) before the is made by the outside producer. 1954 as are currently tuning to it. As a result Senate Commerce Committee -with the main As noted, the Chrysler Corp. is charged $43,- the sponsors were dissatisfied and one of the events scheduled to begin tomorrow when the 287 weekly for the production of Climax! sponsors had issued a notice of cancellation. first of the three tv network presidents goes on Fifteen per cent of this amount, or $6,493, is Although the situation had crystallized in this the stand -were announced last week by the paid by the network, in behalf of Chrysler, to fashion by the spring of 1954, actual detailed committee staff. Chrysler's advertising agency as the custom- planning of the new program had begun late in The two witnesses, scheduled to appear at ary agency commission. After this deduction of $6,493, there remains to the CBS Television 1953. The program department had felt that 3 p.m. today before the Senate group, are Network $36,794 to apply against the costs a half -hour time period, then commonly utilized Everett C. Parker, director of the Office of which for mystery dramas and melodramas, was in- Communications, Congregational Christian the network incurs for the program. Those costs fall into two general categories: sufficient for development of this type of pro- Churches, who will talk on religious broad- (1) the cost of creating the program each week, gram and hence after discussion, it was decided casting, and Leonard H. Marks, of the Wash- known as the -line to adopt the concept of an hour program. In ington firm of "above- costs," and (2) pro- radio -tv law Cohn & Marks, gram production March 1954, although there was not yet a who will and (studio and technical) appear on behalf of Fm Broadcasters, facilities known definite determination of what time period the a new to costs, as "below-the -line costs." organization formed protect the pres- The direct above- the -line creative costs for program might ultimately fill, the actual prepa- ent part of the spectrum assigned to fm. Climax! average $26,065 weekly which is paid ration of Climax! began. Involved in the prep- Long- awaited testimony of the tv networks- out in the form of salaries to 59 people who aration were the research department, the pro- in defense of network practices such as - "must may be categorized as creative talent. Those gram development department and the buy" and "option time" policies, as well as production department, each of which would 59 people, who prepare, rehearse and present other affiliation and business practices-opens each program, necessarily play a part if the program were devote an average of 2,454 hours tomorrow when CBS President Frank Stanton to each week's program, which eventually to be broadcast in the fall of 1954. may be broken goes before the Senate group. down as follows: By April 1954, 13 stories, representing an in- On Thursday, NBC President Robert W. vestment in excess of $40,000, had been Sarnoff takes the stand to give NBC's views. personnel man -hours acquired. By July 1954, seven or eight of these Producer 1 60 On Friday, ABC President Robert E. Kintner Director 1 100 stories had been reduced to the form of a first will speak on behalf of his network's opera- Program Staff 5 216 Story Editor . draft of script -a process which cost an addi- tions. and Staff 10 98 Script 1 7' tional $15,000. Next week, representatives for affiliates of Writers (script adaptation) 3 240 Music Scoring 5 36 The program was sold to the Chrysler Corp. the three networks will testify: CBS -TV affili- Music Record Library 3 4 late in May 1954. The sale was possible only be- ates, names not announced, on June 18 (Mon- Cast 30 1,700 cause the months of preparation had sufficiently day); ABC-TV affiliates, also not announced, 59 2,454 crystallized its ultimate form to permit con- June 19 (Tuesday), and NBC-TV affiliates plus " ?" crete presentation to the sponsor. Lawrence H. Rogers, WSAZ -TV Huntington, 'The original script or story may be in the form From May until the fall 1954, W. Va., and Joseph L. Floyd, KELO -TV Sioux of a book, or a play, or a magazine story, or a of the creative script specially prepared for television. The work was accelerated and the station relations Falls, S. D. number of hours, days, or even years which went into the preparation of the original story cannot, and sales service departments were active in of course, be normally estimated. Page 28 June 11, 1956 BROADCASTING TELECASTING The direct below -the -line costs for produc- tion and facilities average a total of $19,451 a week, including salaries to 263 additional RATE REGULATION FOR TV MAY BE NEEDED -BRICKER people who spend an average of 2,105 man - SEN. JOHN W. BRICKER (R- Ohio)-who to do with his stand on FCC regulation of net- hours providing the physical elements necessary long has advocated FCC regulation of the net- works, Sen. Bricker said, "Murrow is slanted for each program. The number of personnel works as public utilities -last week went on and he did misrepresent the program to me." and the man -hours which they devote to each record as saying the time "may come" when CBS Inc. has denied any "editorializing" against program break down as follows: networks should be subjected to "full public the amendment, which failed in the Senate by personnel man -hours which he added probably one vote. Production Conference ... 15 24 utility regulation," Cost Control 8 26 would include the fixing of rates for tv adver- 2. That the senator is "going to bat" for a Network Operations & tising and a station's network programming Scheduling 4 6 friend or political supporter who has a griev- Scenery Design 6 111 time. ance against the networks. The Dispatch story Scenery Construction and Ohio revealed these senti- Painting 39 631 The Republican said one story `told in tv circles" concerns an Costume Design 1 40 ments in an interview with Karl B. Pauly of Ohio uhf operator who sought ABC and Du- Wardrobe Handling 7 78 the Columbus (Ohio) Dispatch (WBNS -AM- Props 14 110 Mont tv network programs broadcast occa- Trucking 6 18 TV). Although Sen. Bricker is author of a sionally by two vhf competitors, CBS and NBC Stagehands 74 480 Senate bill (S 825) to place the networks under refused the Special Effects 2 16 affiliates. When the stations and Technicians & Supervisors 3 2 FCC regulation and most recently issued his uhf failed, the uhf operator made statements Cameramen Boom Oper- Monopoly," the ators, Dolly Operators, report on "The Network that his "friend John Bricker" would "break Audio & Video Control 24 192 Ohioan's statements in the Dispatch represented up the whole network situation." Maintenance 4 8 the first time he has stated publicly he feels Bricker is influenced by his Audio Engineer 1 8 3. That Sen. Scheduling and Adminis- rate regulation may be necessary. friend, Robert F. Jones, former Ohio congress- tration 5 5 however, have long felt that Sen. Music Recording Equip- Observers, man and FCC commissioner and majority ment 3 48 Bricker's S 825, his release of the Jones Report counsel for the Senate Commerce Committee's Sound Effects 2 10 [BT, Feb. 21, 1955], his interim report on Sen. Bricker's chairmanship of Lighting Supervision 1 20 tv probe during Makeup 7 42 "The Network Monopoly" [BT, April 30], plus that body in the 83d Congress. Mr. Jones as Graphic Arts 3 15 statements at various times during the Senate to the 1952 Sixth Statge Managers 2 64 an FCC member dissented Ushers 3 24 Commerce Committee's investigation of tv net- Report & Order. The Jones Report, made Building Maintenance 12 86 works and uhf-vhf troubles, all have tended in when he left the Senate committee, outlined Telecine 5 12 Film Production 7 25 this direction. recommendations that many have considered to Master Control 5 4 As Sen. Bricker explained his position last be leading toward public utility type regulation 263 2,105 week: of networks. has come, it may, Thus it will be seen that, each week, a total "I don't think the time but 4. Influence of the "uhf crowd" or tv film be subjected to full of 322 people, devoting more than 4,559 man- when the networks should and package producers. hours, work directly in the creation of each public utilities regulation. Whether they ulti- 5. Influence of pay tv proponents. Climax! program.1 mately are so regulated will depend on how Denying all these, Sen. Bricker said the net- It will be noted from the foregoing that they use the authority and power in their works "don't seem to be able to understand that although the Chrysler Corp. pays $43,287 per hands." He then conceded that "full public someone can aproach an important matter with week for program charges for Climax! the utility regulation" of networks probably would an unbiased view ... If there ever was any- actual amounts expended by CBS Television include rate -fixing on television advertising and thing I entered into without bias or prejudice directly for the program total $52,009- $8,722 regulation of a station's network rate. or preconceived ideas, it's this one." denials to several of in excess of the amount paid by the sponsor. Sen. Bricker entered Sen Bricker denied he favors censorship been advanced as to his the but "like- It is in this sense that Climax! is not typical; "guesses" that have news programs by government, the amount by which the program costs exceed "motive" in seeking government regulation of wise, I don't want the news controlled by a network program payments by the sponsor are abnor- the networks. Among these: small majority of people who own the R. mally large. CBS Television does attempt to 1. That he was "cut off" from Edward business." on CBS -TV after only On regulation of networks, he said: attain full reimbursement for its program ex- Murrow's See It Now FCC he had appeared on "The best measuring stick is the public interest. penses. But some loss to CBS Television in eight minutes, although the show with the understanding he would be I never want to see government ownership and programming is not unusual; the loss is the on the Bricker operation of television. The best guard against price which the network pays in order to de- on longer, during discussion in 1954. Al- it is proper government regulation -and that velop and maintain a strong over-all program Amendment to the Constitution incident had anything is what I am thinking about." schedule for the public, for the affiliates and though he denied this for the advertisers. ,MMMI. In 1955, the loss for commercially sponsored be $93,720 each week. In order, however, to the program. The network also pays approxi- programs alone was in excess of $7.1 million the advertiser's use of the max- mately $1,259 each week for television record- without any allocation of general overhead encourage (1) imum number of stations and (2) week -to -week ings (TVR's) for stations which wish to carry such as selling and administrative expense. In continuity in advertiser sponsorship by making the program on a delayed basis or which are addition, CBS Television spent over $10.5 mil- it more economic for advertisers to support not interconnected by regular AT &T facilities. lion for sustaining entertainment and public major programming throughout the year, the Thus of the total gross time charges of affairs programs for which it received no CBS Television Network provides for discounts $93,720 for Climax!, there remain after these revenues. It is estimated by CBS accountants designed for those purposes. In the case of several deductions and expenditures $52,648. that an additional $4.5 million in overhead Climax! these discounts total $23,175. Thus, This $52,648 amount is further substantially expenses is attributable to program production. net time charges to Chrysler are reduced to reduced by the network payment to the affiliates In total, sustaining programs and the loss on $70,545. for the station broadcast hours which they de- the sale of commercial programs cost more than From this latter amount, in turn, the adver- vote to Climax! The payments to those stations $22 million in 1955. tising agency commission of 15% is deducted each week total $26,185. The gross time charges, comprising the total - totaling, in the case of Climax! $10,582-the It is of first importance to note that the of the hourly rates of the CBS Television customary commission which is paid by the affiliation contracts normally provide for pay- affiliates carrying Climax! has been shown to network to Chrysler's advertising agency. ment to the stations of a percentage of the As has IA typical CBS Television half-hour dramatic After deducting the discounts and the 15% gross time charges to the advertiser. program is the product of 1,974 man -hours, in- agency commission, therefore, there remains been shown, this gross amount is not in fact volving 154 people exclusive of the services of it is by such departments as Sales, Advertising, Press to the CBS Television Network $59,963 as rev- received by the network; rather reduced Information and Traffic. Even for such an ap- enue accruing from the time charges for the several direct major deductions and expendi- parently simple program series as Douglas Ed- wards with the News, in which normally only 164 stations over which Climax! is broadcast. tures totaling $41,072 or about 43.8% of the one person appears on camera, a total of 829 But the network incurs another major category total. Hence the total of $26,185 paid by the people is involved (14 program staff, 37 adminis- network to the stations for their broadcast time trative staff, 147 newsfilm staff, 16 studio staff, of expenses directly attributable to the program and 615 foreign and domestic camera correspond- -the costs of physically bringing the program for Climax!, is almost equal to the $26,463 ents)- exclusive of the facilities and services of the Operations, Engineering, Reference and other to each of the affiliates which carries it. These which is retained by the CBS Television Net- Departments of CBS Television. Similarly, the costs of distribution include a share of the net- work after all the deductions, payments and coverage of the 1952 political conventions in- which have been described. Before volved over a year of planning and preparation, work's payments to AT &T, estimated to be charges and, for the 118 hours and 11 minutes of actual $6,056, which represents the approximate cost taking into account the $8,722 deficit incurred convention broadcasting, 41,750 man -hours were required. for use of AT &T transmission lines allocated to by the network in the production of the pro- BROADCASTING TELECASTING June 11, 1956 Page 29 NETWORK PROBE gram, there is an almost exact equality in the costs. Its chief loss, when sales are reduced, is was 2.3 per cent.' These profit percentages for amounts shared between network and stations. loss of revenue, which is normally offset in some the networks are in sharp contrast to those for For the $26,185 which is paid by the network substantial degree by reduced operating costs. stations. The 377 independently owned stations to the CBS Television affiliates for their broad- When a network loses time sales, it not only included in the FCC figures show a profit, be- cast of Climax!, the station provides the use of loses the revenues; in addition, its costs are fore taxes, of 18.8% of sales. its transmitter and the most valued commodity vastly increased as it continues its network Still further confirmation of the relative which the station has to offer -its time. In service. Its program service to its affiliates profits of stations and networks is drawn from providing its transmitter and time, the station cannot, in general, expand and contract in direct data concerning the 1954 revenues and income must, of course, attribute to that hour a pro- proportion to advertisers' time purchases but of two station operators not engaged in network- portionate share of its investment and of the must continue at the same pace regardless of ing.' The operators are Storer Broadcasting costs of its over -all operations. Since Climax! whether time and program revenues are forth- Co., a licensee of seven television and seven is produced for the station, sold to the adver- coming. radio stations, and Gross Telecasting Inc., a tiser by the network, carried to the station by Hence the network, when it loses a time licensee of one television and one radio station, AT &T or by television recordings prepared and sale, not only loses the revenue but incurs the at Lansing, Mich. These data are: paid for by the network, the actual out-of-pocket costs involved in broadcasting the unsponsored income expenses of which total tv total am before the station attributable to its pro- program must take its place. revenues revenues taxes return gramming is are normally minimal.' And, in Thus it that failure to sell one hour be- Storer $13,391,027 $4,345,504 $7,105,103 40% turn, the personnel of the station are thus freed tween 7:30 and 10:30 p.m. each night for a Gross 1,973,031 268,558 1,320,464 60% to create local programming, to sell the sta- year (whether because of refusal of stations to It is estimated by CBS that in 1954 the total tion's own (or outside produced) non -network clear time or for any other reason) would result net profits of the seven largest CBS Television programs to national spot and local advertisers in an enormous swing in a network's profit affiliates (exclusive of the stations owned by and to do all the things necessary for successful CBS) exceeded the net profit of the CBS Tele- local operation. As a result of the network vision Network. In 1955, when the CBS Tele- program, the stations benefit triply: (i) the vision WITNESS Network profits were greater, it is esti- share of the revenues, (ii) the saving of costs mated that nevertheless the total net profits which would be incurred if the station were of between 12 to 14 of its largest affiliates ex- required to program that period itself, and (iii) ceeded the total net profits of the network. the increased circulation which enables the sta- tion to charge substantial rates and to attract THE several charges which have been leveled national spot and local advertising revenues at the networks and the several proposals directly to it. which have been advanced will be examined As has been shown, the net residue to the seriatim. CBS Television Network accruing from the A. THE CHARGE THAT THE NETWORKS RECEIVE A gross charges of $137,007 to Chrysler for the DISPROPORTIONATE AMOUNT OF TELEVISION NET - 8:30 to 9:30 p.m. (EDT) period on Thursdays, WORK REVENUES. The facts concerning the eco- is only $17,741. This residue varies from pro- nomics of networking and the distribution of gram to program and in a number of cases is revenues between stations and the network not subject to so large a reduction for loss in readily establish that networks do not receive a respect of direct program changes. Neverthe- disproportionate amount of television revenues. less, except for the program deficit, this amount In fact, as has been shown, the of residue and its relationship to the gross station profits in terms charges approximates the magnitude of net of percentage of return on total broad- revenues to the network for nighttime hours. casting revenues (i.e., sales) far exceed net- work It is out of this (and similar) net residue profits in percentage of return, despite the that the CBS Television Network must pay for sharply contrasting functions of networks and the network staff and facilities, and for all the stations and the relative risks which each takes. In order a functions and services which it must render. for network to perform its functions Out of this residue, the network must maintain at all, it must maintain a large organization and extensive its organization and its over -all programming facilities. Necessarily, therefore, the very schedule, including all its sustained and public nature of a network's functions is such service programs. that its revenues are large; but for the same reason, its expenses The network organization is large and com- are also proportionately FRANK STANTON, CBS president, will large. plex. It must be maintained in order to pro- submit more documents to Senate Com- In the circumstances, a comparison vide the highest quality programs possible, merce Committee this week. Among of the total revenues of the stations and the total integrated into a balanced over -all weekly them will be detailed answers to Sen. revenues of the network would appear to be schedule of entertainment and information. Bricker's "Network Monopoly Report" wholly irrelevant. If the inquiry is a proper one Such a schedule requires an organization of and to anti testimony of Rich- -network at aU, it must take into account the contrasting the best creative personnel obtainable- execu- ard A. Moore, KTTV (TV) Los Angeles. tive and talent, writers and performers. Also functions; and the basis of comparison must be there are enormous risks which must be taken the relative percentage of profits in their rela- through entering into the long term contracts tion to revenues. On that basis, there is clearly and expensive commitments necessary to attract and loss figures. The net revenues (net time no disproportion in favor of the network. creative skills. charges less station payments) that would be B. THE CHARGE THAT NETWORKS INSIST ON THE Not all risks crystallize in success, as they lost from the failure to sell one nighttime hour USE OF NETWORK PRODUCED PROGRAMS. The did in the case of Climax! Some of the each broadcasting day throughout 1955 would charge that the CBS Television Network dis- projects in which tens of thousands or hundreds have been $13 million. In addition, the expenses courages, or discriminates against, non -network of thousands of dollars are invested have to be to provide sustaining programs of comparable produced programs by making valuable time abandoned; programs in which the network quality for the period would have been in- periods available only to network produced has made large investments in energy and creased by some $13 million to $15 million. programs is mistaken. CBS Television follows dollars sometimes have failed even to get on The possible swing, therefore, for one Class A no such policy; there is no such discourage- ment the air.' hour each day for one year is in excess of $26 or discrimination. Inherent in the complexity of the network million. No evidence of a program tie -in has been business is the phenomenon of the delicate Despite the risks and the complexity of the adduced before this Committee and none can balance and the violent swing. business and despite the inherent hazards, tele- be for there is none. Indeed, the facts refute the Unlike most businesses, a decline in network vision networking has, in general, been profit- charge: during the week ending April 7, 1956, business involves a double liability to a net- able. According to public FCC figures for the work. If a ' This percentage for network profits is depressed shoe factory's sales are reduced, the year 1954 (the latest figures available), the since it would appear that DuMont and ABC factory can reduce production and thus reduce profit before taxes of the four then existing both lost money in 1954. It is estimated that if these two networks were excluded for the year, networks as a percentage of broadcast revenue' the percentage of profits before taxes would be 1 Although AT &T costs are normally assumed by about 9%. In the same year, the network, there are cases in which stations the profits after assume incremental expense. 'Broadcast revenue is defined as net revenue taxes of the CBS Television Network, were 4.6% after reductions for (1) discounts, (2) agency of net sales. I In 1955 CBS Television spent a total lion of one mil- commissions, and (3) station payments, plus the a These data were made public In 1955 in connec- dollars on the development of programs and incidental broadcast revenue from sales of pro- tion with offerings by the two companies of their program ideas which never saw the light of day. grams and charges for production costs. securities. Page 30 June 11, 1956 BROADCASTING TELECASTING 7234 hours of sponsored programs were broad- ABC merged with the United Paramount DISPROPORTIONATE SHARE OF TELEVISION REV- cast by the CBS Television Network. A total Theatres and as a result new capital was ENUES INTO STATIONS IN LARGE MARKETS AND of 361/2 of those hours, or 50.2 %, were occu- available. It has made substantial investments IGNORE STATIONS IN SMALL MARKETS. Related pied by programs created and produced entirely in facilities, programs and talent commitments to the charge of monopoly is the charge that by 38 outside producers with whom CBS Tele- since 1953 and its billings rose from $21 million networks tend to channel a disproportionate vision has no direct connection, and an addi- in 1953 to $34 million in 1954 and to $51 share of television revenues to stations in larger tional 193 hours, or 27.1 %, were occupied million in 1955, while according to trade reports markets and to ignore small markets. That by programs produced by eight companies or its current billings for 1956 are at the rate of charge is inaccurate; the facts, indeed, are to individuals in association with CBS Television. $76 million a year. the contrary, for networks are of particular That total of 723 hours was comprised of 74 It is true that the very nature of the network importance and assistance to the stations in the different programs or program series, only 17 business, with its requirements of enormous smaller markets. of which were wholly produced by the network. effort and investment, makes the establishment There are strong natural economic forces Of the remaining 57 programs or program of new networks difficult. But it is not im- working to the advantage of stations in the series, . 47 were wholly produced by outside possible. larger markets, since their rates are higher, but producers and ten were produced by outside Under FCC regulations, no station is, or their cost per thousand lower than those of sta- producers in association with CBS Television.' may be, closed to other networks even where tions in smaller markets. It is networks, in Not only do the facts show that CBS Televi- the station may be a primary affiliate which fact, which tend to counteract the normal dis- sion does not insist on advertisers using CBS grants option time to the network with which it proportionate flow of revenues to large markets Television produced programs in order to buy is affiliated. The FCC regulations provide that and to divert a share, which would otherwise time on the network, but the charge becomes option time is not effective against programs not be available, to stations in the smaller frivolous when one considers that CBS Tele- of competing networks and all three networks markets. Standing alone, because of their rela- vision lost $7.1 million on commercially spon- sored programs alone in 1955, without any allocation of general overhead expenses. It can be easily understood that incurring such a WHAT CBS -TV CONSISTS OF loss is not the voluntary choice of a domineering Here's a summary of the description of the structure of the television network businessman engaged in restrictive practices. given in the CBS memorandum submitted to the Senate last week: Rather it is the natural result of trying to serve the public, the affiliates and the advertisers in People the best manner possible even though such a result eats heavily into over -all profits. As of last March 1, CBS -TV employed 2,412 people full -time and a total of 5,493, In the final analysis, it would seem that the including per diem personnel, talent and supporting corporate personnel. Weekly cost charge that the CBS Television Network insists of maintaining this organization and staff amounts to $700,000. on using its own programs by making prime time available only if the advertiser uses a CBS Plant Television produced program is in reality an The network has 29 broadcast studios (22 in New York, five in Hollywood and two in attack designed to prevent networks from en- Chicago) containing 148 live cameras and 35 film cameras with associated control gaging at all in creating and producing pro- equipment, 792 microphones, 1,403 video amplifiers, 896 picture monitors, 68 film grams. projectors, 41 studio, telecine and master control rooms -among other things. CBS has If a network is to fulfill its responsibility to invested nearly $28 million in tv program production facilities, is now considering new its affiliates and to the public, it must, however, investments of up to $25 million for more plant facilities "over the next few years." engage in program production. Only in this way can there be assurance of day -in, day -out, Affiliates and week-in, week -out high quality programs. As of March 1, CBS -TV had 151 primary affiliates, 38 secondary affiliates, 26 Extended Indeed, those basic facts have long since Market Plan affiliates and per -program agreements with 52 other stations -a total of 267. been emphasized by the FCC itself which, in "Public Service Responsibility of Broadcast Interconnection Facilities Licensees" March 1946, p. 13, criticized net- is million for interconnection. works for not engaging in program creation CBS -TV paying AT &T $13.5 a year and production and hence failing to exercise their programming responsibilities. WHAT CBS -TV PRODUCES C. THE CHARGE THAT THE NETWORKS HAVE A During 1956 the network will broadcast 1,508 hours of its own programming and MONOPOLY. The charge that the networks, or 1,053 hours of shows produced in association with outside sources -a total of 2,561 hours. CBS and NBC, constitute monopolies is reck- These figures do not take into account programs broadcast by the network but produced less and insubstantial. by others. The facts establish that no monopoly exists Total production of U. S. feature film released in 1955 represented 427 hours of running in any ordinary meaning of the word. As has time. Hence in 1956 CBS -TV's own production will be more than three times that of movies been shown, many other national advertising last year and the total broadcasting on the network six times the movie volume. media are in competition with network televi- sion. Network television has only a 9.8% share of the national advertising dollar. The CBS Tele- vision Division-the Network and the four CBS have programs which are carried by primary tively small circulation and higher cost per owned stations- receive only 3.2% of the na- affiliates of the other. thousand, the stations in the smaller markets tional advertising dollar and about 20% of the The touchstone is strong programming. For tend to be ignored by the advertiser. For the television advertising dollar. example, ABC's Disneyland has crossed net- administrative cost which an advertiser must affiliation lines; even when the program Indeed, the entire history of the growth of work incur to place a program or an advertisement broadcast, 60 CBS Television affiliates, networks and of national advertising expendi- was first directly on a small station on a station -by- including ten primary affiliates, carried the tures in network television is wholly station spot is generally as incon- CBS Tele- basis just large as sistent with the normal indicia of monopoly- program. On February 11, 1956, 79 affiliates carried Disneyland, including the administrative cost involved for a larger i.e., a smaller and smaller share to those behind vision Television primary affiliates. station. Similarly, for every additional station the leader. In the television network field, 65 CBS is not bought on an individual basis by the spot ad- perhaps the outstanding phenomenon of recent An additional network, therefore, to new stations which are unable to vertiser, additional program costs are usually years has been the growth of ABC. Like CBS restricted affiliation with one of the incurred independent and NBC, ABC started from scratch in 1948, obtain a primary since program suppliers network's pro- but it soon fell behind because of lack of capital existing networks. If a new often sell programs on a per -station basis. Net- to invest in the necessary amount of facilities, gramming is strong, it will have a market even working offsets these disadvantages of the with organization, talent and programs. In 1953, among stations primarily affiliated another smaller stations. A network advertiser can add network, and if its over -all programming smaller stations as a by- product through a schedule should prove to be consistently better 1In addition, there were 13 sustaining programs single network order, with no additional pro- and program series occupying 131 hours. Of and more attractive than the programming of gram or costs. those sustaining programs, CBS Television pro- the existing networks, there is no question but administrative duced 11 which occupied 121,4 hours. Of the 28 In addition the CBS Television Network has programs produced by CBS Television alone, 11 that stations would readily change their affilia- were news and public affairs programs which, to obtain the best schedule. taken affirmative steps to adapt its sales and under CBS Television policy, must be produced tion in order under its supervision and control. D. THE CHARGE THAT NETWORKS CHANNEL A distribution policies to accentuate those normal BROADCASTING TELECASTING June 11, 1956 Page 31 NETWORK PROBE

. s s networks need option time, must -buys and own stations trends on behalf of small stations. The Ex- acutely, if any major pattern of non -clearance bined time of the major network affiliates. tended Market Plan and the Extended Program developed. Those services cannot be supported by sales of Service Plan were explicitly designed for those It is wholly possible that an entire schedule only a small fraction of a network. purposes. could be eroded by a pattern of non -clearance In summary, the policy of the basic required The CBS Television Network discount struc- that would checkerboard across the schedule. group is no more than a conformance to the ture also provides positive stimulus encouraging It is hardly likely that key stations would pick normal demand of national network advertis- advertisers to order small market stations. Its the same programs and the same time periods ers, and it is no different from any other min- discounts depend on the number of stations for non -clearance. What would be more likely imum order policy which a supplier adopts ordered, and the percent of discount increases to occur is that some key stations would refuse where the nature of his product, the require- as the number of stations ordered increases. to clear during one half-hour, another group of ments of his customers and the economics of This means that when an advertiser orders a key stations might pick another half -hour and distribution justify it. large number of stations (including small mar- another still a different half -hour. If the sta- G. THE PROPOSAL TO PROHIBIT NETWORK OWNER- ket stations) he receives a larger discount on the tions were in enough large markets, each net- SHIP OF STATIONS. Network ownership of sta- more expensive, large market stations than he work time period would then become unsalable tions is essential as a matter of economics. In would if he did not order the small market to national advertisers. Obviously, no network previous portions of this memorandum it has stations. could afford to program, with a quality sched- been shown that the station profits as the per- As a general rule, a national advertiser, even ule, so many time periods on a sustaining basis. centage of revenues are far larger than net- though he may have nationwide distribution, Option time, in sum, is a necessary device work profits. This fact is indeed confirmed by purchases fewer stations on a national spot based on, and arising out of, the very nature of CBS' own experience as is demonstrated by the basis than he does on a network basis. A vivid networking and network advertising. Its bene- following table: example is provided by Philip Morris, which fits to networking are not offset by detriment to percent of percent of broadcast sponsored I Love Lucy on the CBS Television other segments of the industry. Non -network gross sates profits before Network with a line-up of 152 stations. When sources of programming are numerous and attributable taxes attrib- it cancelled its sponsorship of the program plentiful -and have been expanding rapidly. to: utable to: net- owned net- owned and embarked upon a national spot advertising There is more than ample opportunity on sta- year work stations work stations campaign, it ordered only the 50 top markets. tions and on networks for exposure of the prod- The facts establish, therefore, that networks uct of these non- network sources, and indeed, 1953 85 15 51 49 Television 1953 84 16 34 . 66 tend to prevent, rather than accentuate, a dis- they enjoy such wide exposure. And option 1952 88 12 0 100 proportionate flow of revenues to the larger time has had no contracting effect on non - 1955 69 31 22 78 markets. network television advertising. On the con- 1954 75 25 45 55 trary, the record is clear that such advertising 1953 76 24 44 56 E. THE PROPOSAL TO PROHIBIT OPTION TIME. Radio 1952 75 25 31 69 Option time is sharply limited so as to permit has grown rapidly, and in recent years, at a 1951 77 23 43 57 broad discretion by the station. As the option higher rate than network advertising. 1950 77 23 46 54 clause provides, a station has the right to reject F. THE PROPOSAL TO ELIMINATE "MUST -BUYS." It should be noted in connection with the any network programs in option time in order CBS Television, in accordance with a long foregoing table that in 1952, and for the first to substitute other programs "of outstanding standing practice in the broadcasting industry month of 1953, CBS owned only two television local or national importance." But a station's which has never before been seriously ques- stations, and from February 1953 until Feb- rights are much broader. It may also reject or tioned, had, as of March 1956, a list of 52 ruary 1955, it owned only three television sta- refuse any network programs offered which the affiliates which it designates as "basic required" tions. Since February 1955, it has owned only station "reasonably believes to be unsatisfactory stations. Those stations cover substantially all four television stations, of which one, WXIX or unsuitable" or, even though the program the major markets in the United States and Milwaukee is a uhf station. has already been contracted for by the station, 81.8% of American television homes. With a Not only is station ownership, in general, which the station believes "is contrary to the few exceptions arising out of special circum- more profitable than network ownership, but public interest." Those provisions have been stances and the special needs of network adver- equally important, station revenues are far construed by CBS Television to permit wide tisers, the effect of the basic required list is to more stable. As has been shown, the margins discretion to the station to reject network pro- require advertisers who wish to use the net- of network profit in relation to sales are narrow grams which the station believes will not serve work to order these stations as a minimum. and the swings are violent. Because networks the local audience as fully as a non -network It is interesting to note that the advertisers - are particularly vulnerable in periods of decline, program which the station proposes to broad- the only group to whom the basic required and because of this phenomenon of the violent cast. practice directly applies -have never raised a swing, station ownership provides an essential The precise limits of the respective rights of question about the practice. The answer is bulwark supporting network operations. the CBS Television Network and who need nationwide coverage its affiliates simple. Those It has been suggested that the force of the under these provisions of the option time use network advertising, and their normal economic justification for network ownership clauses have never been fully delineated, be- wants include coverage in all the major markets of stations is fatally weakened by the success cause in practice there has been no necessity represented by the basic required stations. CBS Television in the face of the fact that, for it. Rather, acceptance by stations of net- who need something less than nation- of Those unlike NBC and ABC, it has not owned its full work programs has been based on the coopera- wide coverage turn naturally to spot advertis- quota of stations. But this is hardly assurance tion which is inherent in the basic partnership ing, or network facilities on a regional share the for the future; on the contrary, past history indi- relations which exists between the network and basis with other advertisers. cates that it is a weak reed upon which to rely. its affiliates. There has been no rigid invoca- Once a network has determined the character For the past few years hardly represent a typical tion of its option rights by the network, and and dimensions of its basic product (the basic period in the life cycle of television. It has affiliates' schedules are studded with non -net- required group) and geared its operations to been a period of explosive growth and of work programs in option time. satisfying the demand for that product, there shortage of stations. There has not yet been a While option time is thus in fact adminis- are compelling economic reasons for prohibit- period of normal conditions, nor a period of any tered flexibly, either it or some equivalent tool ing fragmentation of the product. The net- degree of recession. Hence none of the stresses is the keystone of network operations. Without work, as stated, makes heavy commitments for against which station ownership is such powerful such a tool, networks cannot operate. Without AT &T interconnection service among its affili- insurance have in fact obtained. And, in any some reasonable assurance of general clearance ates, on a minimum basis of eight hours per event, as the table above shows, the CBS owned by stations, the effectiveness of the over -all, day. The cost of maintaining the interconnec- television stations have contributed a significant day-in, day -out, week -in and week -out network tion service simply could not be supported by of CBS Television profits. schedule would be eroded. orders for only a few major stations. If an ad- portion networking provide It would take the defection of only a few key vertiser were to place an order, for example, While the economics of essentiality of net- stations in major markets to deprive a network limited to New York, Chicago and Los Angeles, the primary reason for the are other im- television advertiser of so substantial a part of the costs for interconnection facilities, alone, works' ownership of stations, there stations his circulation that the program would not con- would be unbearably excessive. There must be portant reasons. Thus, network owned tinue and thus would be lost not only to the stations along the line to provide sufficient rev- are far more likely to accept sustaining pro- network but, far more important, to the vast enues to defray the cost. grams produced by the news and public affairs majority of stations which need and want the The other extensive network services that are department, and it is because of that reasonable program. It is the public, then, and the stations described in this memorandum also require the assurance of substantial exposure for such pro - in the smaller markets which would suffer most broad financial support of sales of the com- Continues on page 91 Page 32 lune 11, 1956 BROADCASTING TELECASTING the map tells the story

WMAR -TV's coverage area encompasses more than 2,500,000 homes which means vast selling power for advertisers

The WMAR -TV story means a lot of wonderful things to a lot of people. To the viewer it means the top comedy, dramatic, Off WMAR-TV's and variety shows such as: I Love Lucy, The Jack Benny Show, -the -map coverage ... signal extends clear off the map, reaching out to the Studio One, Climax, The Ed Sullivan Show, and Arthur God- rich market surrounding Baltimore. It may be "fringe" his frey and Friends. to the TV engineer, but it is increased potential for WMAR -TV advertisers. That additional audience, which To WMAR -TV's advertisers, it means Baltimore's largest audi- includes most of Maryland's rich countryside, has a ence. We list the Nielsen report figures for April, 1956, show- buying potential on a par with the per household ing total station shares based on quarter -hour homes reached potential in Baltimore. by Baltimore stations in one week between 6 A.M. and mid- W MAR - T V night. Important services . . . services bring your product to meet the buyer through intense coverage of a quality market, continuing leader- NSI Area Total Area ship of Baltimore's top -rated local and national pro- WMAR -TV 40.2% 41,1% grams, vigorous merchandising and promotion, and

Station B 34.5% 33.8% vast technical facilities . , . studio, film (including color Station C . , 25.3%...... 25.1% film) and remote. o In Mar Y ldan , Ppeople P le watch ulAlA R T V CHANNEL 2 S U N P A P E R S T E L E V I S I O N B A L T I M O R E, M A R Y l A N D Telephone MUlberry 5 -5670 * TELEVISION AFFILIATE OF THE COLUMBIA BROADCASTING SYSTEM Represented by THE KATZ AGENCY, Inc. New York, Detroit, Kansas City, Son Francisco, Chicago, Atlanta, Dallas, Los Angeles

BROADCASTING TELECASTINO lune 11, 1956 Page 33 Greatest food merchandiser in America!

Baltimore supermarkets and corner groceries . . . Baltimore chains and independents ... W -I -T -H delivers them all to you with the most powerful assortment of food promotions ever created by a radio station. Here's the "merchandising muscle" W-I -T -H will give your grocery product over a 13 -week period. W -I -T -H Feature Foods Merchandising Service. You get all this: 1. A minimum of 60 store calls in high volume groceries, including point-of- purchase merchandising such as increasing shelf exposure, restocking shelves and installing displays for your product. 2. A minimum of 20 special one -week displays. 3. 20 days of Bargain Bar promotions in chains and supermarkets, plus additional merchandising by demonstration, sampling, couponing, etc. 4. Complete merchandising reports issued to you twice each 13 weeks. W -I -T -H Chain Store Food Plan, providing for dump, end -of-aisle and shelf extender displays in leading chain stores. W -I -T -H Weekly Merchandising Service with independent GA Stores. PLUS merchandising letters ... PLUS trade paper advertising of your product . .. PLUS potent advertising material for your own salesmen's kits ... PLUS personal supervision by head of W -I -T -H Merchandising Dept. Add W- I -T -H's low, low rates and W- I -T -H's complete coverage of Balti- more's 15 -mile radius ... and you've got the station that delivers the groceries! Buy

Tom Tinsley President

R. C. Embry Vice Pres. C O N F I D E N C E National Representatives: Select Station Representatives in New York, Philadelphia, Baltimore, Washington. Forjoe & Co. in Chicago, Seattle, San Francisco, Los Angeles, Dallas, Atlanta.

age 34 June 11, 1956 BROADCASTING TELECASTING ADVERTISERS & AGENCIES

STUDY DEFENDS DIARY METHOD TV SURVEY Help Thy Neighbor ARB's year -long project con- 67.5% of all cases (739 pairs), the report con- tinued, the difference between the diary and THE RELATIONS of two Los Angeles cludes is advertising that method 'shade' coincidental rating was less than 1.5 points, agencies are very cordial, so higher than telephone coinci- and in 83.8% of all cases it was less than 2.5. friendly in fact that June 1 they began using the same production, traffic, art dental technique. 'Important' By program type, average ratings as deter- and research facilities. This came about mined by the two methods were shown as differences between television when the McNeill & McCleery agency follows: - tune -in and viewership cited. moved into offices adjacent to those oc- Diary Coincidental cupied by The McCarty Co., at 3576 THE diary method of measuring program Children's 6.4 5.3 Wilshire Blvd. audiences, often accused of under -rating tv Variety 4.7 3.6 According to T. T. McCarty and Ken- viewership, actually produces ratings that are Dramatic Serials 3.7 4.2 neth McNeill, presidents of the two News "virtually identical" to-but "a shade" higher 4.3 3.8 agencies, the arrangement will Feature Films 2.9 3.0 be dupli- than -the telephone coincidental technique, in All Other Types 3.7 3.4 cated San Francisco. Both presidents American Research Bureau maintained last emphasized that "each organization will week on the basis of a year -long study. "The extremely close agreement between the preserve its identity and individuality ARB Director James Seiler also reported that two techniques," Mr. Seiler said, "supplies in every way." the study established "important" differences ample evidence that unadjusted television audi- between television tune -in and actual viewer- ence ratings obtained from diary homes do not ship. He said that although A. C. Nielsen Co. differ appreciably from those obtained by the has maintained such differences would not ex- coincidental method. The complete findings Merger of McCarty, ceed 09 %, the ARB study demonstrates that emphasize that a properly engineered, inter- "tune -in" may over -state the size of the viewing view- supervised diary correctly reflects viewing Goebel Co. Announced audience by 5 to 100% in almost 41% of the levels and program popularity with accuracy MERGER of McCarty Co. with Goebel Co., programs. A subcommittee of the Advertising more than sufficient for day -to-day television Phoenix, under the new name of the McCarty Research Foundation, which has been working decisions." Co. Advertising of Arizona Inc., was announced on standards for audience measurements for He said the findings had been shown to sev- last week by T. T. McCarty, president of the some years, also is on record as favoring the use eral large advertisers and their agencies, and national agency, and Richard E. Goebel, presi- of "tune-in" rather than actual viewing as the that their reactions "exceeded our fondest dent of the Phoenix firm. The Phoenix office standard for measurement [BT, Dec. 27, 1954]. hopes." becomes the seventh for McCarty, which al- The ARB study released last week -all de- On the subject of differences between "sets ready functions in Los Angeles, San Francisco, tails of which have been turned over to ARF, turned on" and "viewed sets," the report said Seattle, Chicago, New York, and Dallas. Mr. Seiler said designed to answer two -was the variations are "neither constant nor insig- Local management and operation of the questions which in ARB's opinion embody nificant.... When these differences are meas- Phoenix agency will remain unchanged with "practically every criticism" the tech- of diary ured for individual programs, some cases show Mr. Goebel as president and general manager; nique: "(1) How do we know that the viewing that over half of a program's 'sets turned on' Richard R. Fansler, vice president in charge of habits of families refusing to keep the diary do not have anyone aware of what is being creative work; Donald A. Elliott, vice president record aren't different from those who do co- telecast." in charge of media, production and client serv- operate? (2) How do we know that the co- ice, and attorney Clarence J. Duncan as secre- The following table, based on results of the operating families keep a completely accurate tary- president of McCarty Co., becomes chair- coincidental sampling, was offered to show record ?" man of the board of the new Phoenix agency. "the percentage overstatement encountered of New and enlarged office facilities are located Proof of Method's Validity from 8 a.m. to 8 p.m., Monday- Friday when in the Phoenix National Bank Bldg. Mr. Seiler said the project was an "urgently 'sets tuned' is the standard rather than 'sets needed" validation study of the diary method. actually viewed'": Six Advertisers Signed More time is bought and sold in the nation's % of All 739 tv market on the basis of figures produced by Programs in For Fall Como Program diaries than by any other method, he asserted. Overstatement of This Category COMPLETE sponsorship of the Perry Como Average Audience (Cumulative) Under questioning, he said ARB probably Show (NBC -TV, Sat., 8 -9 p.m. EDT) has been would not have considered the study necessary Over 50% 4.6% set for the 1956 -57 season, it was announced if the ARF committees working on rating stand- Over 40% 5.8% last week by George H. Frey, vice president in ards had acceded to requests that they conduct Over 30% 9.2% Six advertisers 16.0% charge of sales for NBC-TV. field tests themselves. Over 20% 15% 21.7% will sponsor one -third of each program on an were Over Mechanics of the ARB story described Over 10% 30.0% alternating basis, starting Sept. 15. thus: From 1955 through April 1956 ARB con- Over 5% 40.9% Four current advertisers who are renewing ducted telephone coincidental cross -checks in include the Gold Seal Co., Chicago, through eight major cities while ARB's regular super- North Adv., Chicago; International Cellucotton vised -diary surveys were under way. Samples Anahist Denies Favoritism Products (Kleenex), Chicago, through Foote, for both techniques were selected in the same Cone & Belding, Chicago; Toni Co., Chicago, way, from the same telephone directories In United Cigar -Whelan Ads through North, and the Noxzema Chemical Co., (diaries were limited to telephone homes). The ANAHIST Co. (Anahist, Hist- O- Plus), Yonkers, Baltimore, through Sullivan, Stauffer, Colwell & advertisers S&H telephone coincidental survey included approx- N. Y., last week denied Federal Trade. Corn - Bayles, New York. New are imately 300 calls per half -hour per city in the mission allegations that it discriminated against Green Stamps, New York, through "'SSC&B, 8 a.m. to 8 p.m. period covered. The tabulated certain of its customers by paying United and the Sunbeam Corp., Chicago, through was Chicago. diary sample also about 300 per half -hour Cigar -Whelan Stores Corp. for participations Perrin -Paus Co., per city. The eight cities were New York, on the latter's tv shows. Anahist said the spot Washington, Cincinnati, St. Louis, San Fran- Commission Earmarks commercials it purchases on the drug chain's Citrus cisco, Los Angeles, Atlanta, and Chicago. for Ad Budget The test coincidental survey employed a mod- shows are the same as all the other tv adver- $3.2 Million ification designed to develop coincidental rat- tising it does and in no way violates any laws. BENTON & BOWLES Inc., which a year ago ings for both "sets turned on" and "viewed The FTC issued complaints last March [BT, was awarded the Florida Citrus Commission sets." Because of the "differences" between March 12] against Anahist, three other suppliers account, last week received approval "in prin- these two, the report said, ARB used the and the drug chain. The suppliers were charged ciple" by the commission of a $3,200,000 budget for the 1956 -57 citrus season, with nearly half "viewed sets" figure in making comparisons with with giving special allowances to United - the funds allocated for tv spots. the diary figure. Whelan in exchange for advertising on the On this basis the diary and coincidental The proposed new budget, which must be latter's tv shows while not making the same method were shown to produce figures "vir- approved by the commission's budget committee tually identical, with the diary slightly higher" allowances available to other customers. before it can be put into effect, earmarks (the difference was attributed to the fact that United -Whelan was charged with accepting $1,571,000 for tv spots and $104,000 for radio the diary measures total audience while the co- same with the knowledge that its competitors spots. incidental measures average audience). In were not given the same opportunity. Magazines and tv will be substantially raised BROADCASTING TELECASTING June 11, 1956 Page 35 ADVERTISERS & AGENCIES from last year, with radio reduced by about a third, and Sunday supplements cut by more VISUAL COMMUNICATIONS ROLE STRESSED $400,000. Black- and than -white newspapers N. Y. meeting of industry's son Inc. in a speech scheduled for delivery Fri- were cut slightly. day, Mr. Ketchum criticised the "prevalent Reporting on effectiveness of the past sea- first Visual Communications illusion" that viewers en masse maintain a son's tv schedule, all spots, A. W. Hobler, Conference sees top advertis- "14- year -old intelligence." chairman executive of the committee of Benton ing executives exchange ideas Because television is "the most powerful com- & Bowles, said the new program would provide munications instrument of them all," Mr. 276 spots a week on 107 stations in 67 markets, on all facets of tv advertising. Ketchum pointed out, the creator of successful with more than 27 million homes reached, PEOPLE can-and should -be sold "pain- messages must believe in people and respect He said the weighted rating per daytime spot is lessly" through television in such a way as to their intelligence. Communication basically, he 6.5 and night spots are 20.5. The Today show please the advertiser as well as the viewer, asserted, "is saying what people want to hear," will be used part of the season. several leading agency and tv production art but he warned that "we must never forget that executives last week told the industry's first there is a fatigue factor in the public mind, FREE PUBLICITY SCOOP Visual Communications Conference held that when the brilliant expression of yesterday Thursday and Friday in New York. is slavishly imitated by a host of dull, me- CITED BY PARAMOUNT The sessions, climaxing the Art Directors tooers, inevitably the reaction is less and less Club of New York's 35th Annual National enthusiastic." Film company says 'unprece- Exhibition of Advertising and Editorial Art and Fatigue need not necessarily come only of dented radio and television Design, heard 16 top creative executives in the seeing "revolutionary" ads, added William H. coverage' has been lined up advertising and allied fields explore ideas rang- Schneider, vice president and creative head, ing from the scientific basis of seeing and un- Donahue & Coe, New York, but also can to promote 'Funny Face,' now derstanding to today's role of visual commu- emanate from the traditional "hard sell or being filmed in Paris. nications. sledge hammer claims that have lost their WHILE NBC last week announced that the Leo Burnett, chairman of Leo Burnett & conviction." Calling for a re- evaluation in purchase of "The King and I" advertising by Co., Chicago, pointed out at the awards lunch- agencies of the art director's function, Mr. 20th Century-Fox on the network's weekend eon Wednesday (see story, page 98) that tv is Schneider urged top level executives to take Monitor program constitutes "the first national in dire need of expert art directors to make the art director into consideration when plan- film promotion ever presented by a major mo- the medium more palatable to current taste ning campaigns. tion picture studio on NBC Radio," Paramount trends. Mr. Burnett was cited by the ADC for Mr. Schneider recommended that the art Pictures was telling the trade of its extensive "inspiring and encouraging a high and con- director be given a complete dossier in each free publicity scoop on NBC, CBS and inde- sistent standard of artistic excellence" in ads advertising problem including analysis on pendent stations for "Funny Face," now filming produced by the Burnett Agency. Others hon- market, media and research, as well as a more in Paris. ored at the luncheon: Gardner Cowles, presi- forceful voice in the agency. Paramount claimed "unprecedented radio dent of Look magazine, for the publication's and television coverage of a major motion pic- "high standard of excellence ... in visual ap- Eye Impact ture on foreign location has been lined up for pearance"; Donald McMaster, vice president Wallace Elton, vice president and director of Paramount's "Funny Face" while the Audrey and general manager, Eastman Kodak Co., "for J. Walter Thompson Co., quoted JWT re- Hepburn -Fred Astaire musical is on location technical improvement in graphic processes," searchers' contention that "65 percent of the through June." and Lester L. (Tex) Colbert (in absentia), pres- knowledge of the human being is assimilated 20th Century-Fox is buying NBC Radio spots ident of Chrysler Corp., for the "excellent . . . through the eyes. Twenty -five percent is ob- on Monitor to promote the national release of over -all concept and execution of Chrysler's tained through auditory experience, and the "The King and I" with the advertising sched- automobile advertising." remaining 10 percent is attributed to other uled for the weekends of June 30 and July 7.. On Thursday, John K. Hubley, president of senses ... touch, taste, smell." Declaring that Charles Schlaifer & Co., New York, is agency Storyboard Inc., New York and Hollywood, Mr. Elton may have "understated the case some- for Fox. Paramount buys radio and tv adver- which won an ADC medal for the second con- what," Prof. Josef Albers, chairman of the tising to promote release of its features through secutive year (following up its successful Heinz design department, Yale U. School of Architec- Buchanan & Co., Los Angeles. 57 campaign of 1954 -55 with one for Snowdrift ture and Design, said that "psychologically, 80 Paramount claimed its publicity coup in- shortening), predicted that animated tv com- if not 90 percent of all our perception is cludes multiple taped reports and on -scene in- mercials may "rival or even surpass the enter- vision." terviews on NBC Radio, CBS Radio and tainment programs in which they are imbedded." Other points brought out before the 400 -odd CBS-TV. The studio said NBC's "Week- Mr. Hubley said that because tv commercials guests included: day" show will cut to Paris several times daily are short," they sustain ideas that might not That too many agency people see house- for two days this month "for on- the -spot reports stand up for a full show." Suggested Mr. wives as stereotyped, i.e. tied to the home and and interviews as the VistaVision picture films Hubley: combine "hard sell" with everyday the stove and always busy shopping for goods, in the streets, churches, parks and landmarks human problems, stress emotional as well as but fall to realize that much of an advertise- of the French capital. product needs, animate to "grab and hold" ment's success depends on whether the "looker" Paris Pickups viewer attention, so that tomorrow's commer- likes what she sees. (Andrew Armstrong, vice Paramount said "NBC also plans several cials "can bring sparkle to what are now all president in charge of creative services, Leo cuts to Paris on the weekend Monitor" while too often prosaic hard -sell dead spots on the Burnett Co., Chicago.) NBC star Shirley Thomas also "will cover some air." Too many advertisers and agencies, Mr. That "the great tv commercials are as yet segments" on her programs. Hubley said, fail to bear in mind that the aver- undelivered, unproduced, unthought -of," and The movie studio reported CBS "will cover age viewer turns on his set to be entertained, that with the stupendous growth of tv no via radio on its Sunday News Desk when not to be sold. artists (save perhaps the architect) ever before George Fisher talks with Paris." George The need to respect the viewer's intelligence had a chance of such "a mass audience." (John Sanders, KRKD Los Angeles, is feeding was also underscored by Alton Ketchum, vice J. Cunningham, president, Cunningham & coverage on his five -weekly syndicated show president and copy group head, McCann -Erick- Walsh, N. Y.) to 266 independent radio stations in the U. S., the studio said, while other "special feeds" will The extent to which Hollywood is going to production by an Italian company, a complete be made to Canada and Voice of America. make the most of the Hecht -Lancaster feature 16mm documentary film was being made to CBS -TV star Art Linkletter while on vaca- "Trapeze" was indicated in the June 3 CBS-. show behind -the -scenes activity for tv exposure. tion in Paris this month will film tv interviews TV Ed Sullivan Show. Realizing they would The studio reported 66 tape recordings had on location, Paramount told BT and tv news- get exposure to . some 35 million viewers, the been made by that date for international broad- reel footage "via Aetualite Francaise and Oscar- winning production team hired tv writer casting in nine languages and five radio writers Pathe will keep the company's progress tied in Herb Baker to prepare an act for Burt Lan- were under contract to provide material for with top U. S. tv news shows." Paramount caster and Tony Curtis which integrated radio publicity. 'd "other regional network coverage is cur - "Trapeze" into the script most effectively. ntly being scheduled and European net- Messrs' Hecht and Lancaster rehearsed the bit K &E orks will have their representatives on the a full week in Hollywood before going to New Mexico Appointments ite." York for two more days of rehearsals before APPOINTMENTS by Kenyon & Eckhardt Inc.'s The studio also announced "an all -Para- the Sullivan appearance. new International Div. [BT, June 4] to Kenyon ount weekend on NBC Radio Monitor" is Last summer Paramount announced that in & Eckhardt de Mexico S. A., Mexico City, were haping up this month. Rome, where "War and Peace" has been in announced last week by Robert Cole, vice presi- ge 36 June 11, 1956 BROADCASTING TELECASTING In Just 3 months

FIRST IN LOUISVILLE!

In only 90 DAYS WINN, according to the NIELSEN SURVEY for March 1956, LEADS ALL LOUISVILLE STATIONS BETWEEN THE IMPORTANT 3 to 6 PM PERIOD, AND IS NEVER LOWER THAN 3rd PLACE ALL DAY LONG!

Louisville's four great radio personalities on WINN - Johnny Martin, Bill Gerson, Joe Cox, and Pat O'Nan - plus alert and aggressive audience -promotion and merchandising, produced this spectacular rise under WINN's new ownership and management.

Before you place an advertising campaign in Louisville, check the WINN dominance in the market with Forjoe & Company or Glen Harmon, General Manager. The facts will provide exciting proof that WINN is Louisville's showmanship station, giving advertisers more merchandising, more audience, more results. BUY TO SELL i N LOUISVILLE Glen Harmon, Gen. Mgr. Forjoe & Co., Nat'l. Rep.

BUY WALT TO SELL TAMPA BUY WMFJ TO SELL DAYTONA BEACH Over 100,000 Latin Americans stay tuned Thousands of vacationers are already to WALT for FIESTA EN TAMPA, with flocking to world famous Daytona Beach, Ruben Fabelo, all in Spanish. Call John E. Florida's summer playground. WMFJ Pearson Co., or Charles Baskerville, Gen. has most of the audience, most of the eral Manager, for a special report on the day. Talk to McGillvra, or Carl Abel, Spanish market. Station Manager.

BROADCASTING TELECASTING lune 11, 1956 Page 37

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an A R G A P production in association with G.A.C. -TV Presented by

SCREEN GEMS, INC. TELEVISION SUBSIDIARY OF COLUMBIA PICTURES CORP. 233 WEST 49 ST., NEW YORK 19, N.V. ADVERTISERS & AGENCIES dent in charge of K &E's international opera- tions. Burt S. Avedon, of K &E's San Francisco regional office, moves to Mexico as vice presi- DENTIFRICES IN DETROIT TV dent and managing director of the Mexico City office; Pedro Valderrama, formerly with J. Wal- ter Thompson as assistant manager and senior WHOSE COMMERCIALS GET MOST EXPOSURE? account executive in that agency's Mexico City office, has been appointed to K &E's Mexico Hooper Index of Broadcast Advertisers (Based on Broadcast Advertisers Reports' monitoring) branch in the same capacity, and Nicholas Remus has been named office manager and NATIONAL (NETWORK) INDEX accountant there. Hooper Index Network Total "Commercial of Broadcast C -E Opens Hollywood Office Rank Product & Agency Shows Networks Units" Advertisers CAMPBELL -EWALD Co., Detroit Advertising 1. Gleem (Compton) 7 2 9 109 agency, opened a new office in Hollywood 2. Colgate Dental Cream (Ted Bates) 8 2 101/3 105 June 1 with Richard L. Eastland as manager, 3. Ipana (Doherty, Clifford, Steers & according to C -E Shenfield) 2 2 6 103 H. C. President 4. Crest (Benton & Bowles) 10 2 11 92 Little. Located in 1 61/3 71 the Capitol Tower, 5. Brisk (William Esty) 4 2 4 61 1750 N. Vine St., the 6. Pepsodent (Foote, Cone & Belding) 4 new office is in addi- 7. Ammident (Harry B. Cohen) (P) 1 3 17 tion to the firm's 8. Kolynos (Grey) 1 1 2 16 Los Angeles opera- 9. Dr. Lyons Tooth Powder (Dancer - tion, headed by R. Fitzgerald- Sample) 1 1 1/2 3 C. Francis. Willard Hanes is supervisor DETROIT INDEX (NETWORK PLUS SPOT) of Hollywood pro- Hooper Index duction. Network Total "Commercial of Broadcast Mr. Eastland has Rank Product & Agency Shows Stations Units" Advertisers several years experi- MR. EASTLAND 18 182 ence in the radio 1. Crest (Benton & Bowles) 10 3 and television departments of advertising 2. Gleem (Compton) 7 3 17 155 agencies. Other C -E offices are located in New 3. Brisk (William Esty) 3 3 14 129 York, Chicago, San Francisico, Atlanta, Dallas, 4. Ipana (Doherty, Clifford, Steers & Kansas City and Washington. Shenfield) 2 2 6 111 5. Colgate Dental Cream (Ted Bates) 8 2 121/3 106 FC &B Has Celebration 6. Pepsodent (Foote, Cone & Belding) 4 3 6 68 FORTIETH anniversary of the Los Angeles 7. Ammident (Harry B. Cohen) (P) 3 9 44 office of Foote, Cone & Belding was honored 8. Listerine (Antizyme) (Lambert & June 1 at a luncheon meeting attended by Feasley) - 1 7 37 Mayor Norris Poulson and other civic leaders 9. Kolynos (Grey) 1 1 2 13 phis executives of 17 western advertisers serv- 10. Dr. Lyons Tooth Powder (Dancer - iced by FC &B. The agency's Los Angeles Fitzgerald- Sample) 1 1 41/2 12 office claims to be the West's oldest advertis- ing operation. Don Belding, who started with (P) Participations, as distinguished from sponsorship. FC &B's predecessor Lord & Thomas as office In the above summary, monitoring occurred the week ending April 20, 1956. boy and now is chairman of the agency's execu- of Broadcast Advertisers is a measure of the extent to which a was host at the birthday party The Hooper Index tive committee, are seen or heard. Each commercial is assigned a number of cooperation with Roy Campbell, executive sponsor's commercials in "commercial units," according to its length. This number is then multiplied by the audi- vice in charge of the western division, president ence attributed to that commercial.' When each commercial has thus been evalu- Los Angeles, San Francisco and rating including ated, the for all commercials of each sponsor are added to form the RIBA. For Houston. results further details of preparation, see the basic reports published by C. E. Hooper, Inc., Broadcast Advertisers Reports Inc. and American Research Bureau Inc. Above summary Life Savers, Beech -Nut Merge is prepared for use solely by BROADCASTING TELECASTING. No reproduction permitted. PLANS for merger of Life Savers Corp. (candy "Commercial Units ": Commercials are taken from the monitored reports published by Broadcast Advertisers Reports Inc. A "commercial unit" is defined as a commercial exposu e confections) and Beech -Nut Packing Co. (chew- of more than 10 seconds but usually not more than one minute in duration. Four "commercial ing gum, coffees, peanut butter, and baby units" are attributed to a 30- minute program, and in the same proportion for programs of other lengths. A "station identification" equals one -half "commercial unit" foods) into a new Beech -Nut Life Savers Inc., Audience ratings for television, both national and local, are those published by American were announced last week by Edward J. Noble, Research Bureau Inc. Those for radio are the ratings of C. E. Hooper Inc. In the case of station breaks the average of the ratings for the preceding and following time periods is used Life Savers executive committee chairman, and wherever feasible: otherwise, the rating is that of either the preceding or following Ume W. Clark Arkell, Beech -Nut board chairman. period, normally the preceding. In the above summary, monitoring occurred week ending Plans are subject to approval by the companies' April 22, 1956. boards of directors and their stockholders. Mr. Noble is chairman of the finance committee of American Broadcasting -Paramount Theatres Armstrong Renews on NBC -TV Wine Firm Signs for Quiz and owned ABC before it was merged with United Paramount Theatres to form AB -PT. ARMSTRONG CORK Co., has renewed Arm- MOGEN DAVID Wine Corp. reportedly has strong Circle Theatre on NBC-TV for 26 alter- signed for a new show, Treasure Hunt, to pre- Address for Grey, Bates nate Tuesdays, starting Oct. 2, beginning the miere on ABC -TV Sept. 7 in the Friday, 9 -9:30 New firm's seventh straight year as sponsor of a live p.m. EDT period. The quiz show, offering a LATEST agency tenants announced for the Tuesday night dramatic production. BBDO is top prize of $25,000, will feature Jan Murray Capitol Tower, new Hollywood building of the agency for Armstrong. Alternate weeks will as m.c. He now emcees Dollar a Second on Capitol Records Inc., are Grey Advertising be sponsored by Kaiser Aluminum & Chemical ABC -TV, which the new show will replace. Agency and Ted Bates & Co. They will occupy Corp. (Kaiser Aluminum Hour) in the Friday, Weiss & Geller is the agency. Also understood heir new quarters on Hollywood Blvd., just off 9:30 -10:30 p.m. EDT period starting July 3. to be considering the program as a co- sponsor Vine, by July 1. Campbell -Ewald Co. was to Young & Rubicam is Kaiser's agency. Executive is Helene Curtis Industries Inc., through Weiss move in this week. Guild, Bascom & Bonfigli Producer Worthington (Tony) Minor and a & Geller, although decision reportedly was not advertising took space in the Tower earlier team of three alternating producers- directors firm last week. Helene Curtis now co-sponsors his month, as did Peters. Griffin, Woodward will individually select material ranging from the Dollar a Second show with the Mogen nc., radio -tv representative. musical to dramatic. David company. age 40 June 11, 1956 BROADCASTING TELECASTING WCTU President Hayes "THE VOICE Again Hits Radio -Tv Ads ANOTHER attack on radio -tv beer advertising OF LONG ISLAND" was made last Monday, this time by the head of the Women's Christian Temperance Union, Evanston, Ill. Mrs. Glenn G. Hayes, WCTU president, claimed that "radio and television commercials influence hundreds of thousands of teen -agers to start drinking." She charged that "alcoholic beverage advertising will continue to be dis- honest until it shows what it creates "- drunk- DELIVERS ards, associations with crime, reckless driving, and deserted families and impoverished chil- dren. A MAJOR INDEPENDENT MARKET What's Heard, Seen or Read Before the Customer Buys? WHICH of the various media has the biggest before -purchase impact on supermarket cus- tomers? Radio Advertising Bureau expects soon NASSAU COUNT Y to release a special study of 10 high- volume grocery items, showing the "media exposure" of women before they purchased the products. The products measured: cake mix, canned soup, cigarettes, coffee, cold cereal, frozen orange juice, hand soap, laundry soap or de- 1 065,000 INCREASE tergent, packaged desserts and shortening or POPULATION 43% SINCE '52 cooking oil. INCREASE SINCE RAB said last week the media study, which 163% '40 it described as one of the "most exhaustive" ever made among supermarket customers, was conducted by Advertest Inc., independent re- searcher. It included 14,000 supermarket cus- BUYING INCOME tomers at checkout stands in Atlanta, Boston, Los Angeles and Cincinnati and compares TOTAL $2,582,323,000 9th AMONG U.S. COUNTIES shoppers' exposure to radio, tv, newspapers and magazines during the day before they PER FAMILY 8,187 3rd AMONG U.S. COUNTIES enter the stores. Advertest had made a study last year of the overall impact of media on supermarket shoppers in four cities: Buffalo, Kansas City, New Orleans and San Francisco. RETAIL SALES .$1,479,111,000 10th AMONG U.S. COUNTIES Time Buys CBS -TV Show FOOD STORE $ 385,282,000 9th AMONG U.S. COUNTIES TIME INC. (Time and Life magazines), New AUTO STORE $ 266,761,000 11th AMONG U.S. COUNTIES York, will sponsor Person to Person (CBS -TV, Fri., 10:30 -11 p.m. EDT) on alternate weeks, HOUSEHOLD, ETC. $ 77,618,000 12th AMONG U.S. COUNTIES succeeding Elgin American Watch Co. Time will start sponsorship of the summer replace- Sales Management, ment program, which may be Pantomine Quiz, May 1956) and pick up Person to Person in the fall, al- ternating with American Oil Co. Young & Rubicam, N. Y., is agency for Time Inc. ONE STATION W H `I Bristol -Myers Expands Buys has a larger BRISTOL -MYERS Co., N. Y., for Sal Hepatica, daytime audience in the MAJOR LONG will sponsor 15 minutes weekly (two 71 minute portions) of CBS Radio's Road of Life daytime ISLAND MARKET than any other station! (Pulse Survey) serial July 3 -31, at which time the drug house plans to expand its sponsorship to two full programs weekly. Agency is Young & Rubi- cam, N. Y. BIG BONUS COVERAGE (Nassau, parts of Queens, Suffolk & Brooklyn) Brewery Takes 'Potter' Show POPULATION 2,903,765 REGAL PALE BREWING Co., San Francisco, NET INCOME .$6,132,673,150 has signed for an hour kinescope version of Peter Potter Juke Box Jury on KRCA (TV) RETAIL SALES $3,268,444,450 Los Angeles, for weekly airing on 18 tv sta- tions in 11 western states, effective July 26. Paul Godafsky, Pm. and General Manager Juke Box Jury is aired 10 -11 p.m., Fridays, on Represented by Gill -Perna KRCA. The contract for 26 weeks was placed Joseph A. Lenn, Exec. V.P. Sales by Guild, Bascom and Bonfigli, San Francisco.

BROADCASTING TELECASTING June 11, 1956 Page 41 ADVERTISERS & AGENCIES 4Ëit::>Fä ">ï',: ^>r >s ".,

TOP 10 TV NETWORK ADVERTISERS IN MARCH 1956

1. Procter & Gamble $3,491,826 2. General Motors 2,054,581 TV NETWORK 3. Chrysler 1,836,937 4. Colgate -Palmolive 1,689,965 5. American Home Prods. 1,338,488 6. General Foods 1,285,441 BUYS AND BUYERS 7. R. J. Reynolds 1,127,057 k,: 8. Lever Brothers 1,012,369 9. Gillette Co. 1,011,428 10. American Tobacco 958,471

NINE SPONSORS TOP MILLION MARK IN MARCH OF '56

HIGH rate of blue chip money was fun- the 10th, American Tobacco Co., spend- ing, rankings were shuffled, causing some neled into network tv in March of 1956, ing $958,847. All of the leading advertis- peculiar results. For example. General according to a compilation of Publishers ers except American Home Products and Foods spent about $80,000 more in Information Bureau figures. Eight of the American Tobacco placed more "chips" March of this year than in March 1955 top 10 national advertisers allocated more in network tv in March than in Febru- and yet moved from fifth to sixth in the in March than in February of this year. ary of this year. lineup. American Tobacco spent more This was the picture as gross time sales Pacesetter of March's top 10 was Proc- than $100,000 above its March 1955 total by the tv networks continued to register ter & Camble. ahead of its February total which had put the firm in eighth place but $6 million ahead of the totals of that by more than $60,000 and in front of the barely clung to the 10th spot in the March month a year ago [BT, May 28]. The March 1955 level by $600,000. General 1956 listing. 1956 gross for March was $40,603,332, Motors was over $300,000 above the Most of the product categories showed the 1955 gross for the month, $34,594,- March of 1955 total; Chrysler nearly a sustained strength, though minor drop - 139. $400,000. Colgate- Palmolive off only offs were noticeable (e.g., household Six of the top 10 advertisers in net- some $10,000 dropped to the No. 4 rank- equipment declined from $2.8 million to work tv spent $1 million or more in ing from its second -place perch in March a little under $2.5 million; radios were off March 1955; last March (1956) the num- 1955. nearly $300,000 according to the current ber in this category stood at nine with With the big boosts in individual spend- compilations of PIB).

GROSS TV NETWORK TIMES SALES BY PRODUCT GROUPS FOR MARCH AND LEADING TV ADVERTISERS IN JANUARY- MARCH, 1956 COMPARED TO 1955 PRODUCT GROUPS FOR March Jan. -Mar. March Jan. -Mar. MARCH, 1956 '56 '56 '55 '55 Agriculture & Farming $ 85,493 $ 150,584 $ Ralston- Purina Co $ 85,493 Apparel, Footwear & Access. 276,057 838,506 408,248 1,003,368 Knomark Manufacturing Co. 73,608 Automotive, Auto. Equip. & Supplies 5,510,012 15,815,615 3,724,709 10,469,081 General Motors Corp. 1,873,303 Beer & Wine 574,521 1,670,714 561,864 1,562,930 Joseph Schlitz Brewing Co. 245,055 Bldg. Materials, Equip. & Fixtures 283,492 698,820 107,589 238,112 American Radiator & Stand- 115,444 and Sanitary Corp. Confectionery & Soft Drinks 991,831 2,722,835 786,881 2,403,295 Coca -Cola Co. 392,059 Consumer Services 77,953 176,746 120,806 418,643 Western Union Telegraph Co. 50,130 Drugs & Remedies 3,135,059 9,388,243 1,938,068 5,700,462 American Home Products 1,259,562 Corp. Food & Food Products 7,532,000 22,098,911 7,203,704 20,661,231 General Foods Corp. 1,285,441 Gasoline, Lubricants & Other Fuels 431,532 1,146,102 362,953 1,220,227 Gulf Oil Corp. 207,900 Horticulture 4,746 Household Equipment & Fixtures 2,469,335 7,513,398 2,806,600 8,445,112 General Electric Co. 439,417 Household Furnishings 303,450 710,092 236,848 704,514 Armstrong Cork Co. 146,030 Industrial Materials 724,324 2,364,860 701,645 1,848,638 Aluminum Co. of America 165,240 Insurance 332,002 1,098,371 160,280 508,493 Prudential Insurance Co. of 259,215 America Jewelry, Optical Goods & Cameras 482,640 1,156,149 452,531 1,243,873 Eastman Kodak Co. 171,720 Office Equipment, Stationery & 424,918 1,119,263 518,267 1,691,991 Hallmark Cards Inc. 112,393 Writing Supplies Publishing & Media 111,013 318,194 70,614 219,563 Time Inc. 111,013 Radios, Tv Sets, Phonographs, 689,154 2,185,037 969,756 2,639,339 Admiral Corp. 198,880 Musical Instruments & Access. Retail Stores & Direct by Mail 10,392 Smoking Materials 3,872,530 11,000,907 3,600,922 10,250,957 R. J. Reynolds Tobacco Co. 1,127,057 Soaps, Cleansers & Polishes 5,131,048 14,269,762 3,728,295 10,514,981 Procter & Gamble 3,260,842 Sporting Goods & Toys 31,545 104,889 4,818 22,674 Mattel Inc. 31,545 Toiletries & Toilet Goods 6,704,033 19,221,274 5,718,926 16,519,250 Colgate -Palmolive Co. 1,259,391 Travel, Hotels & Resorts 42,090 145,320 37,980 124,425 Pan -American World Air- 42,090 ways Inc. Miscellaneous 337,297 777,928 375,955 994,126 Sperry & Hutchinson Co. 118,11.5 TOTALS $40,603,332 $116,692,520 $34,594,139 $99,319,468 Source: Publishers Information Bureau

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by far the top Hooper: 41.6% by far the top Trendex: 47.8%

by far the top Pulse: first in every weekday quarter-hour.

KLIF . . . DALLAS

KELP . . . EL PASO

KI LT -TV . EL PASO' KNOE . . . MONROE KNOE-TV . . . MONROE' WRIT . . . MILWAUKEE KTSA . . . SAN ANTONIO.

WTAM . . 4REATER ATLANTA WNOE . . . NEW ORLEANS 'In operation soon

NOEMAC STATIONS NEWS MUSIC ADVERTISERS & AGENCIES

Pontiac Back to Network Radio Jan. 1 Working Radios dmiume With Irish Football on MBS Placed at 124 Million AFTER an estimated six -year absence from Advance Schedule network radio, Pontiac Motor Div. of General NUMBER of radio sets in working OTAL Of Network Color Shows Motors Corp. plans a return to the medium rder in the U. S. stood at 124 million on Jan. this fall with half sponsorship of the 10 -game 1, a gain of three million in six months, accord - (All times EDT) Notre Dame U. football coverage on MBS. mg to estimates released last week by Radio Advertising Bureau in conjunction with the four CBS-TV Under an agreement between MacManus, national radio networks. John & Adams, Pontiac agency, and MBS, which will carry the schedule over a guaranteed RAB President Kevin B. Sweeney stressed June 16 (7 -7:30 p.m.) Gene Autry Show, 85% of its total station grouping, Pontiac that "this is a very conservative estimate" William Wrigley Jr. Co., through Ruth- will sponsor half of each game, with the re- that does not take into account radio set sales muff & Ryan (also June 23, 30). maining half being offered for co-op sponsor- ,rade in the past five months. The unofficial ship by local Pontiac dealers. The contract is forecast for mid -1956 has been 126 to 127 NBC -TV estimated to involve $175,000. Pontiac also million sets in working order [CLOSED CIRCUIT, will present another MBS football game fay 28]. "Since January," Mr. Sweeney said, June 11 -13 (3-4 p.m.) Matinee, participat- - U. vs. Oklahoma Sept. 29 radios have been selling at a terrific rate, right ing sponsors (also June 19 -22, 25 -29). North Carolina -on when Notre Dame does not play. Ip with last year's record -breaking 14.9 million June 13 (9 -10 p.m.) Kraft Television The- An agency spokesman for Pontiac told BT set sales. And we're just now getting into the atre, "Boy in a Cage," Kraft Foods Co., portable radio season." last week that while Pontiac's broadcast budget through J. Walter Thompson. well as GM divisions' be He also pointed out that latest RETMA -as other -will next season than this year, the ligures place radio set production for the first dine 17 (5 -5:30 p.m.) Zoo Parade, sus- somewhat lower auto manufacturer will look into additional uarter of 1956 at 3.5 million sets, 'including taining (also June 24). sportscasts. It already has signed with NBC-TV bout 1.5 million car radios. The 3.5 million 17 (7:30 -9 p.m.) Sunday Spectacular, June of the Dec. 30 professional he added, is approximately twice the participating for sponsorship re, "The Bob Hope Show," is sets produced during the same football championship game and contem- Eumber of tv sponsors. coverage of tree-month period. plating purchase of NBC Radio's June 20 (10 -10:30 p.m.) This Is Your that event as well. The spokesman also said The 124 million estimate as of Jan. 1 in- Life, Procter & Gamble Co., through that "as of now" no decision has been made on udes 82 million working-order radios in 45 Benton & Bowles. whether the auto firm will renew its segment million homes (or almost two radios for every World, which, he June 25 (8 -9:30 p.m.) Producer's Show - of NBC -TV's Wide Wide radio family); 32 million radio sets in auto- said, "is a good show for Pontiac." mobiles, and 10 million radios in public places case, "Happy Birthday," Ford Motor Co., and business establishments. It was emphasized Kenyon & Eckhardt and RCA through rat the 124 million figure covers only those Kenyon & Eckhardt, Al Paul Lefton and Council of Churches Hits adios that are in working order. Additionally, Grey. Paid Religious Broadcasts RAB said, there are another 18 million sets June 26 (7:30-7:45 p.m.) Dinah Shore out of repair, which would bring total radio Show, Chevrolet Motor Div. of General THE PURCHASING of radio and television ownership up to 142 million sets. Motors Corp., through Campbell-Ewald time for religious broadcasts was adversely The January estimate by RAB and the four (also June 28). criticized last week by the governing board of networks -ABC, CBS, NBC, and the National Council of Churches. -is [Note: This schedule will be corrected to at Toledo, based on Advertising Research Foundation, press Ume or each issue of ItTI A report to the board, meeting Alfred Politz Research Inc. and A. C. Nielsen Ohio, by the council's broadcasting and film Co. data. commission also said networks and stations do not adequately discharge their responsibility in Three 'Breakfast Club' Sales providing free time for religious broadcasts John A. Thomas Joins B &B and evade their obligations by airing paid and THE DRACKETT Co., Cincinnati, Tuesday sponsored religious programs in the major time OHN A. THOMAS, media director and mem- began sponsoring three weekly, five -minute spots allotted for religious programs. The re- r of the plans segments of ABC Radio's Breakfast Club with port called for free time for the nation's major ard, C. J. LaRoche Don McNeill on behalf of Twinkle copper Protestant and Orthodox groups and the coun- Co., New York, cleaner, through Ralph H. Jones Co., Cincin- cil's affiliates. t week joined Ben- nati. Segments are Wednesday, 9:35 -9:40 a.m., n & Bowles, N. Y., Thursday, 9:55 -10 a.m., and Friday, 9:30 -9:35 Baptists Boost Tv Budget a vice president a.m. d account super - Additional Breakfast Club purchases an- AN ADDITIONAL $250,000 was added to the r. He will be nounced last week were Milner Products Co. tv budget of the Southern Baptist Convention, orking on General (Perma -Starch), Jackson, Miss., for an addi- which earlier this year launched the first color - oods Corp. prod - tional five-minute segment, Thursday, 9:50 -9:55 tv series based on Bible parables and titled This cts. Before his as- a.m., through Gordon Best Co., Chicago. (Mil- Is the Answer. The money, according to a SBC iation with La- ner also sponsors the Friday, 9:35 -9:40 a.m. spokesman, will be used during 1957. Answer, oche, Mr. Thomas slot.) Also reported was a renewal by the currently showing on 60 tv stations in 27 states as advertising con- Sandura Co. (wall and floor coverings), Phila- and Alaska, is reported as costing $25,000 per s tant to Willys- delphia, for the Tuesday and Thursday, 9:40- episode. MR. THOMAS verland Motors 9:45 a.m. segments, through Hicks & Greist, c., and before that with BBDO. New York. Ayer Announces Additions Benrus Names Eight V.P.'s STAFF ADDITIONS and a transfer announced Armour Signed for 'Daddy' last week by N. W. Ayer & Son, Philadelphia HARVEY M. BOND, advertising director, and New York, included Betty A. Barber, copy- ARMOUR & CO. (Soap Auxiliary), Chicago, Benrus Watch Co., New York, last week was writer, The Biow Co., and Thomas P. Hagan, completed negotiations for co- sponsorship of elected vice president in charge of advertising copywriter, BBDO, to New York radio-tv copy ABC-TV's Make Room for Daddy this fall in a series of promotions that saw seven other department; Ellwood H. Bauhof, art director, through Foote, Cone & Belding, Chicago, con- key Benrus executives upped to vice presiden- Arndt, Preston, Chapin, Lamb & Keen, to Phil- firming reports the past fortnight [BT, June 4]. cies. They are Clifford L. J. Siegmeister, sales adelphia office in similar capacity; Richard B. Starting Sept. 10 Armour will alternate as manager; Jay Kay Lazrus, merchandising di- Beal, media director, Doremus -Eshleman Co., sponsor of the Danny Thomas show with Kim- rector; Norman Slater, head of manufacturing Philadelphia, to auto -co-op department, also berly -Clark Corp. (Delsy tissues, Kleenex tis- at the Waterbury, Conn., plant; Robert Gasser, Philadelphia; F. Eugene Davis, Proctor Electric s>I1es and table napkins, other products), adver- head of production of the New York division; Co., to plans -merchandising department, and tising its Dial soap, shampoo and liquid sham- Martin Rasnow, comptroller; Samuel Feldberg, Robert R. Weikart, eastern zone supervisor of Both contracts, for 52 weeks, were placed general manager of the New York office, and Ayer's retail advertising field force, transferred through Foote, Cone & Belding, Chicago. Stanley Karp, assistant secretary of the firm. to Detroit office. Page 44 June 11, 1956 BROADCASTING TELECASTING 16,237 visit "White Columns" in 7 weeks

In the friendly vernacular of Dixie, and share with us a civic pride in the grateful humility. It is evidence for we said, "Come see us!" The public wonders of this modern home of us, and for all who use the facilities invitation was tendered immediately broadcasting and telecasting. School of these stations, that a dedication after the formal opening of "White children by the bus-loads, civic clubs, to service in the Public Interest earns Columns" April 8. Just three little church groups, college students, heart -warming rewards. words - but what response! adults, teen -agers from far and near. And they're still coming! WSB and WSB -TV are affiliates of The At- Our neighbors, those who know lanta Journal and Constitution. Represen- us best, have come to see, marvel, The experience imbues us with tatives are Edw. Petry & Co. NBC affiliate.

wsb Leadership is wsb-tv traditional . A T L A N T A

"White Columns" is the home of WSB Radio and WSB -TV in Atlanta ADVERTISERS & AGENCIES

Grey Adv., N. Y., effective July 1. Rexall Drug Co. Ltd. of Canada names BBDO, Toronto, effective Jan. 1, 1957. Account cur- rently is serviced by Cockfield, Brown & Co. Ltd., Toronto. R. T. French Co., Rochester, N. Y., appoints Compton Adv., N. Y., for new mustard sauce and spaghetti sauce mix. J. Walter Thompson Co., N. Y., is agency for other French products. Dale Carnegie Courses Inc. and RCA Victor Distributing Co. appoint Beaumont & Hohman Inc., Chicago. Perk Dog Food Co. (Perk, Vets dog and cat food, Peak mix and horsemeat), Chicago, ap- points Weiss & Geller Inc., same city. Mother's Cake & Cookie Co., Oakland, Calif., names Guild, Bascom & Bonfigli Inc., San Francisco, effective July 1. C. H. Musselman Co. (food products), Bigler - ville, Pa., to Arndt, Preston, Chapin, Lamb & Keen Inc., Phila. 'PROMOTION by Minute Maid -Snow Crop frozen foods has been increased by means of the Tennessee Ernie Ford tv show on NBC -TV. Here Mr. Ford makes a point with sales Otoe Food Products Co. (Morton House pack- and advertising executives of the Minute Maid organization and its advertising agency aged foods), Nebraska City, Neb., names Bu- chanan- Thomas Advertising Co., Omaha. I(I to r): William McCormack, product manager, Minute Maid; A. G. Munkelt, assistant !sales manager; Joseph Durber, assistant advertising manager; Al Hoppe, Detroit, Cen- Toni Co., Chicago, names North Adv., that city, Itral region sales manager; William Carey, assistant national sales manager; A. E. for Adorn hair spray and hair dressing products. Stevens, vice president, sales and advertising; Mr. Ford; James Rayen, advertising and A &A SHORTS public relations director, and William Musser, account supervisor, Ted Bates agency. White & Shuford Adv., El Paso, Tex., moved to 8:30 p.m. EDT) for eight weeks, starting Aug. 1821 Wyoming. Bon Ami Co. Names R &R 3. Agency: Benton & Bowles, N. Y. North Adv. Agency, Chicago, has been elected lON AMI CO., New York, has named Ruth - subscriber to Advertising Research Foundation. r tiff & Ryan, New York, to handle its adver- NETWORK RENEWALS ing, effective immediately. Billing is nearly A &A PEOPLE 1 million. The firm is planning to place 13- Pabst Brewing Co., Chicago, through Leo Bur- Barrett Brady, senior vice president in charge eek campaign in New York starting in July, nett Inc., Chicago, and Mennen Co., Morris- of creative services, Kenyon & Eckhardt, N. Y., ing radio -tv and print with a budget of $250,- town, N. J., through McCann -Erickson, have elected director of agency. George Simons, vice 0 for that market. The account had been renewed ABC -TV's Wednesday Night Fights president of Kenyon & Eckhardt Inc., appointed s rviced by Norman, Craig & Kummel, New through forthcoming season. account supervisor in agency's Chicago office. ork, which resigned a fortnight ago [130T, Dik Warren Twedt, formerly psychologist Frontier Airlines, Denver, through Rippey, Hen- and J ne 4]. research supervisor, Needham, Louis & Brorby, derson, Kostka & Co., that city, has renewed Chicago, to Kenyon & Eckhardt, same city, as NETWORK NEW BUSINESS five -day weekly newscasts on Intermountain research director. lck Trucks Inc., N. Y., will launch institu- Network and Arizona Network. Thomas t nal campaign on trucking industry this Sum- Wright Richey, formerly account execu- er with 42 announcements on NBC's weekend AGENCY APPOINTMENTS tive, Young & Rubicam, N. Y., to Robert W. Orr & Assoc., N. Y., as vice president and ac- s rvice, Monitor. starting June 30 and ending RCA Victor de Mexico S. A. to Kenyon & count executive on Jergens Lotion. pt. 2. Schedule will include a series of re- Eckhardt de Mexico S. A. New K &E office, ote broadcasts from all parts of nation de- part of agency's international expansion, opened S. Champion Titus, supervisor, Wildroot Co. s essential trucking operations. Doyle, in late May [BT, June 4]. account, BBDO, Buffalo, elected vice president itchen and McCormick Inc., N. Y., and Allied of agency. Ralph W. Peck, account executive, P blic Relations Assoc., N. Y., are arranging Commonwealth Shoe Co. (Bostonians, Mans - Cockfield, Brown & Co., Toronto, to BBDO. campaign for Mack Trucks. fields, Footsavers), Whitman, Mass., appoints that city. Warner -Hudnut (Richard Hudnut's quick home . permanents) and American Tobacco Co. (Lucky LATEST RATINGS Strike cigarettes) signed for alternate week sponsorship of NBC -TV's Adventure Theatre ( at., 10 :30 -11 p.m. EDT). Agencies are Kenyon VIDEODEX & Eckhardt, N. Y., for Warner -Hudnut and B DO, N. Y., for American Tobacco. Film TOP TELEVISION SHOWS (MAY 1 -7) p ogram replaces Your Hit Parade for summer, No. Tv Net- No. of % Tv Homes b ginning June 16 and ending Sept. 1, after Rank Program Sponsor Agency work Stations Day & Time Homes (000) which Parade returns. 1. $64,000 Question Revlon BBDO CBS 165 Tues., 10.10:30 31.5 11,030 2. Ed Sullivan Show Lincoln- Mercury Kenyon & Eckhardt CBS 180 Sun., 8 -9 31.1 10,921 Metals Richmond, will R ynolds Co., Va., spon- 3. I Love Lucy Procter & Gamble Biow CBS 155 Mon., 9 -9:30 30.2 10,216 Circus Boy tv film series on NBC -TV (7:30- General Foods Young & Rubican. 157 8 p.m. EST), starting Sept. 23. Agencies are 4. Dragnet Liggett & Myers Cunningham & Walsh NBC 169 Thurs., 8:30 -9 29.3 10,221 5. Alfred Hitchcock Bristol -Myers Young & Rubicam CBS 110 Sun., 9:30 -10 29.1 9,282 C inton E. Frank, Chicago, and Buchanan & Presents , N. Y. 6. GE Theatre General Electric BBDO CBS 153 Sun., 9 -9:30 28.9 9,543 7. Ford Star Jubilee Ford Motor Co. J. Walter Thompson CBS 175 Sat., 9:30 -11 28.5 9,914 neral Foods Corp., White Plains, N. Y., will 8. Phil Silvers R. J. Reynolds Tob. Wm. Esty CBS 169 Tues., 8 -8:30 28.1 9,331 s nsor new tv film series, Zane Grey Theatre Amano Refrigeration Maury, Lee & Marshall 151 o CBS -TV starting next fall on Friday, 8:30 -9 9. George Gabel Armour J. Walter Thompson NBC 177 Sot., 10 -10:30 28.0 9,497 pin. NYT period currently occupied by Ou, Pet Milk Gardner 169 10. Person to Person American Oil Joseph Katz CBS 50 Fri., 10:30 -11 27.2 Moss Brooks. Series is being produced by Four Hamm Brewing Campbell -Mithun 34 St r Films Inc., Hollywood. During interim, Elgin National Young & Rubicam 100 Watch Co. G neral Food, for Maxwell House coffee, Grape N is and 40% Bran Flakes will sponsor Holly - The Honeymooners Buick Div. of Kudner CBS 187 Sat., 8 -8:30 General Motors w d Summer Theatre (Friday, CBS -TV, 8- P 46 June 11, 1956 BROADCASTING TELECASTING Camera Ihrer Eye on New York Give Us This Day The Pastor Our Goodly Heritage

On the Carouse! Right Now! Hickory Dckory Dock America in the Making Yesterday's IYorlds

One television station last year used $3,204,089 worth of time and production facilities for local, unsponsored public interest programs and announcements.

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CBS OWNED WCBS -TV, CHANNEL 2 NEW YORK ADVERTISERS & AGENCIES

Alexander Frances, account executive, Mumm, Mullay & Nichols Inc., named head of agency's N. Y. office, succeeding Arnold Cohan, resigned to join the N. Y. public relations firm of Sidney RADIO -TV: PIED PIPER S. Baron & Co. [BT, June 4]. Jonathan Yost, writer -producer, Cunningham & Walsh, to L. A. office of Doyle Dane Bernbach MEDIA ATTRACT THOUSANDS TO OUTDOOR 'STORE' as tv -radio director. Bruce Hamilton, assistant advertising manager, IN LOS ANGELES, RING UP $600,000 IN SALES U. S. Tobacco Co., to Kudner Agency, N. Y., as account executive. TELEVISION and radio are credited with other items were unloaded and stacked high Ken Thompson, radio -tv department, M. R. the major share of sales at a unique four -day in their original factory cartons. The sale Kopmeyer Co., Louisville, Ky., promoted to merchandising venture by White Front began at 10 a.m., Friday (April 20) and ran radio -tv director. Stores Inc., Los Angeles, to regain customers through Monday of the following week. and sales volume after two weeks of no Advertising employed included 200 30- Carl N. Everett, formerly account executive, business because of a major fire. second and 60- second spots on KMPC, Campbell -Mithun, to McCann -Erickson, N. Y., "Tv and radio brought us $600,000 of our KLAC and KFWB and 19 20- second spots as executive on Coca -Cola account. $ l-million volume and cost only one -half of on KTLA (TV). A seven -hour remote show Alice J. Wolf, timebuyer, J. Walter Thompson what we spent on 19 full-page ads in the on KTLA was telecast on Saturday, 11 a.m: Co., N. Y., to Grey Adv., N. Y., as group head four local daily newspapers," according to 6 p.m., and another remote on the tv station timebuyer handling Block Drug Co., Chock Arnold Isaak, executive vice president of on Sunday, 1-4 p.m. featuring circus talent Full O' Nuts coffee, Exquisite Form brassiere, Robin, Lee & Arnold, Beverly Hills agency and crowd interviews. A radio remote on and Dan River Mills for radio and tv. for White Front. KFWB was aired Saturday, 8 p.m. to mid- Mr. Isaak explained that White Front has night. Other advertising consisted of 19 Russell F. Willie promoted from advertising been grossing about $100,000 weekly at its full pages in local newspapers. production manager to assistant advertising di- Los Angeles household and general appli- Sam Nassi, White Front general manager, rector of Norge Div. of Borg -Warner Corp., ance store, did a $4- million volume last year said: "It was unbelievable. Even though Chicago. and expects to hit $6 million this year. Be- there was free parking for over 2,000 cars, Edward D. Kuhn, account executive on Kendall fore the fire, the company was a regular user there were thousands who were unable to get Co. accounts for past six years at Leo Burnett of local television, spending about $150,000 near the lot because of the traffic jams and Co., Chicago, to Weiss & Geller Inc., same city, annually, or the major share of its adver- lack of parking space. It was like a county as account executive on wine. tising budget and supplementing this with fair." Mogen David radio and newspapers. Mr. Isaak told BT the impact of tv and Edward J. O'Malley, formerly with McCall The agency executive said a four -alarm radio was visible in the crowd movement: Corp. and Hearst Magazines advertising depart- fire closed the store in early April and all "About 45 minutes after each broadcast we ments, to Presba, Fellers & Presba Inc., Chi- merchandise in it was turned over to the were just inundated with people and our cago, as account executive. insurance company as salvage. To get back interviews showed they were there as a direct Niles Swanson, previously assistant production in business, White Front went to its distrib- result of hearing about the sale on radio and manager at Fred A. Niles Productions Inc., utors and stocked up on everything that was tv. People drove in from far distances dur- Chicago, and formerly with CBS Central Div., available and in two weeks rented a four - ing the Saturday night radio show and told to production staff of D'Arcy block open area in another location which us they came as a result of hearing it." Adv. Co., that city. Robert Q. Lewis, assistant formerly had been a used -car lot, for its The agency said radio-tv di- other non- competitive rector at D'Arcy, huge outdoor sale. Hundreds of truckloads businesses in the area enjoyed big increases Chicago, to Foote, Cone & Belding, same city, as radio -tv of new tv sets, radios, refrigerators, washers, in store traffic as a result of the sale and the supervisor, effec- tive July 18. dryers, ranges, freezers, hi -fi's, luggage, jew- Safeway grocery across the street reported elry, furniture, carpeting and thousands of one of its biggest business days. Gerald L. Brant, acting executive director of Tea Council of the U. S. A., N. Y., and previ- ously director of advertising for National Assn. of Mfrs., appointed executive director of Tea Council. Edward Reynolds, manager of radio press in- formation, CBS, N. Y., to N. Y. office of Ketchum, MacLeod & Grove Inc. as public rela- tions executive. Curtis R. Winters Jr., associate manager of Chicago office of The McCarty Co., to firm's L. A. office as director of plans. Bill Wood, ac- count executive, named creative director for all accounts in L. A. Chester Craft, account execu- tive, named to succeed Mr. Winters as Chicago associate manager. H. M. Robinson, former assistant general ad- vertising manager, Armour & Co., Chicago, named creative director of Lowe Runkle Co., Oklahoma City agency. Edward Boris, art director, Rogers & Smith, Chicago, and Richard Hesser, Geare -Marston, Reading, Pa., agency, to art department, Arndt, Preston, Chapin, Lamb & Keen, Phila. Truman Fossum appointed assistant account executive on Florists Telegraph Delivery Assn. account at Grant Adv. Inc., N. Y. Dr. R. L. Freeman, chief engineer, A. C. Nielsen Co.'s broadcast division, N. Y, elected vice CUSTOMERS flock to White Front Stores open -air merchandising venture at the beckon president and named coordinator of field, in- of radio and tv commercials on Los Angeles stations. spection, and engineering operations. He will be succeded as chief engineer by C. H. Curry, former assistant chief engineer. Page 48 June 11, 1956 BROADCASTING TELECASTING For the Second Year ... KONO Proudly Announces Winning the Alfred P. Sloan Award

I OM! ` r

For Our Contribution in the Promotion of Highway Traffic Safety

We are grateful that the Alfred P. Sloan Foun- dation once again has recognized KONO for its outstanding service to the cause of traffic safety. The campaign for traffic safety will continue to be a vital part of the station's broad program of public service ... service in the best interest of the people of the great Southwest. KONO 5000 watts San Antonio 860 kc.

DEDICATED TO PUBLIC SERVICE FOR THREE DECADES

BROADCASTING TELECASTING June 11, 1956 Page 49 FILM

July 15, 1958, after the films have completed PARAMOUNT BIDES TIME ON LIBRARY SALE re -runs in theatres. Included in the package are such feature Players Canadian Corp. Ltd., which in addition Barney Balaban tells stock- films as "The Maltese Falcon," "Juarez," "The motion picture interests, has 50% owner- to its Petrified Forest," "Arsenic and Old Lace," holders that company will not ship of two Canadian tv stations CFCM -TV -- "Dodge "George Washington Slept and CKCO -TV Kitchener, City," sell features to television until Quebec City Ont. Here," "Of Human Bondage," and "The Ad- where "profits are up to all expectations and price offered approaches "re- ventures Twain." William C. Lacey, considerably exceed the profits of a year ago." of Mark manager of WCBS film department, ob- alistic relationship to value." Pay television- International Telemeter -TV's served that the purchase raises the station's Corp. (Paramount has an 85% interest) is con- of price is what holds back 300 fea- NSIDERATION circuit pay tv which does not current library of films to more than Pictures Corp. from selling part or sidering closed- aramount require FCC approval "and could well be the tures. Il of its library of feature pictures to television. basis for establishing the validity of pay tele- movie company is offered the value Poor ntil the vision." Producers Decry Quality t thinks its features are worth, it has no inten- Color Chromatic is nearing "commer- Film "on of selling. tv- Of Tv Commercial cial acceptability" for its color set that would This restatement of Paramount's policy on its DISCUSSION on the increasing problem of sell under $400 [see story, page 95]. eature film library was made Tuesday by Bar - poor quality prints of tv film commercials at Profits and movies-Paramount Pictures ey Balaban, president, at a stockholders meet - the regular monthly meeting of the Film Pro- expects record net income for the second quarter g held in New York. ducers Assn. of New York last week brought a non -recurring profits; earnings for Noting the "recurring questions" about such as result of agreement that the condition resulted from loss the first quarter were the highest in the corpora- sale, Mr. Balaban would refer in answer to of control of finished negatives by producers. history profits from movie operations hat he told the FCC that "the then current tion's but It was noted that in the last few years, agen- in the second quarter will be lower than the elevision market did not justify serious con - cies have followed a policy of consigning fin- 1955 period. The firm is continuing ideration of the sale of any of our feature comparable ished negatives to service organizations which a of shrinking its capital structure with ictures; that only when the price for such policy arrange for mass production of release prints the picture business progressing through a period ictures approached a realistic relationship to and for shipping. Producers reported that this of "transition ". heir value could we consider it seriously." Mr. practice began when a number of heavy spot - Balaban admitted that tv "has unquestion- alaban asserted, `bur position remains the Mr. agencies decided to centralize the the level our grosses since it buying loca- ame." ably influenced of -owned major competitor for the leisure time tion of agency negatives heretofore Also at the meeting Mr. Balaban reviewed: became a among of the public," and that "there can be no doubt spread many producers. Short subjects to Paramount is "con - tv- that certain new types of tv programs are having FPA members, who produce the bulk of tv luding negotiations" for the sale of its "Popeye" in U. an effect on theatre business." He held forth commercials produced the S., claimed horts for about $1.5 million (see story page hope, however, that these may be "transient" that optimum quality images and sound tracks 2); has sold all of its short subjects made and would not be a "basic, long -term influence of release prints "are best attained when the efore Sept. 30, 1950, and for which payment is ... that we cannot meet competitively." individual producer involved deals directly with eing made in installments and totaling to the film processing laboratory." At the next 2,771,000 before taxes, and has sold a "couple meeting of FPA on July 2, according to an as- f minor properties" that will yield $345,000. Old Warner Bros. Movie Lot sociation spokesman, concrete proposals will ational Telefilm Assoc. now has the short Opened for Tv by Paramount be offered to help expedite the centralization ubject library, except for the "Popeye" series, of agency -owned negative film without sacri- e output including film shorts, cartoons, musi- THE OLD Warner Bros. movie lot at 5842 ficing release print quality. al shows and specialized presentations). Sunset Blvd., Hollywood, where Al Jolson made Television operation -New policies and history nearly three decades ago in the filming Van Praag Productions anagement at DuMont Broadcasting Corp. of the first talking picture, will re -open July WABD (TV) New York and WTTG (TV) 10 as a modern tv film studio rental facility Expands N. Y. Facilities ashington) "should result in a cash profit for under Paramount Sunset Corp. The lot also OPENING of expanded studio and executive his year which represents a material improve - is headquarters for Paramount's KTLA (TV) offices in New York of Van Praag Produc- ent over the substantial losses sustained by Los Angeles. tions on the fourth floor of 1600 Broadway is his unit over a period of years." Paramount Paramount has completely renovated six huge. being announced today (Monday) by William ictures holds a "substantial" interest in both sound stages, ground floor dressing rooms, Van Praag, president of the film company. The he broadcasting firm and. Allen B. DuMont scene storage and construction facilities, film new offices are modern and air conditioned, abs. It also has about 51% interest in Famous vault, executive offices and projection and edit- occupying 21 rooms and equipped to handle ing rooms. General Manager Stanton Osgood all phases of film production. said the rental Jot can handle every possible The enlarged space in New York follows type of tv program, from the personal, intimate the Van Pragg decision to open a new branch show to the most elaborate one with all pro- in Hollywood, Calif., in order to handle in- duction, recording and lighting facilities avail- creased business volume of the firm, which is able. in tv, industry, commercial and theatrical film. Mr. Osgood announced appointments of Fred The company also has studios and offices in Alvin, formerly with ABC -TV and RCA, as Coral Gables, Fla., and Detroit. technical manager and Fred Gammon, formerly assistant comptroller of Paramount's Telemeter National Telefilms Session Corp., as manager of business affairs. Mr. Discussing Alvin is known as one of the developers of the New Sales Plans Kinescope film process. SALES plans on behalf of National Telefilm Assoc.'s newly-acquired 20th Century-Fox package of 52 feature films and the Paramount WCBS -TV New York Buys short subjects library were to be discussed at a 152 Warner Bros. Features four -day sales convention of the company which opened in New York last Saturday and IN A TRANSACTION estimated at $1.5 mil- continues through tomorrow (Tuesday). lion, WCBS -TV New York last week purchased Company officials who will address the 152 Warner Bros.-produced feature films from meeting are Harold Goldman, vice president in WHEN NBC Television Film's Crunch & Des Associated Artists Productions, New York. The charge of sales; Ely Landau, president; and series premiered last week on WTVJ (TV) purchase was described by the station as "the Oliver Unger, executive vice president. Sales Miami, author Philip Wylie (r) was on hand largest single purchase" it has made to date. personnel attending includes E. Jonny Graaf The contract, which was signed by Sam Al to launch the show. With him are Ted Sis- and Wallace, Chicago; Edward M. Gray, Cook Digges, general manager of the station, Peter S. Rogers and John Cole, Los Angeles; son (I), director of NBC Television Films and Robert Rich, Associated Artists general Donald Swartz and Gerald Corwin, Minnea- and Louis Garrard, president of the Amer- manager, calls for WCBS -TV to acquire most polis; Nicholas W. Russo, Boston; Charles D. ican Brewing Co., which sponsors the se- of the films by Jan. 1, 1957, for exclusive McNamee, Memphis; Bill Boyce, Dallas; Bill ries. The tv program is based on Mr. showings in the New York area. The remain- Whalen, Kansas City; Seymour Kaplan, New ylie's Saturday Evening Post series. der will become available to the station on York and Napolean Vaillancourt, Montreal. age 50 June 11, 1956 BROADCASTING TELECASTING -z-7- WINSTON-SALEM -wsss fWINSTON -SALEM or GREENSBORO channel 12 HIGH POINT ArFILIATIC CALL HEADLEY -REED, REP.

BROADCASTING TELECASTING June 11, 1956 Page 51 FILM

Film Firm Plans rights. This organization has been appointed New Madrid Canadian distributor for the Byron Nelson First U. S. Release in Fall Let's Go Golfing film sense. in of Martin Gosch ESTABLISHMENT Spain FILM PRODUCTION Productions as a tv film and motion picture production organization was announced last Youth in Focus Films Inc., Hollywood, has week in New York by Martin Gosch, president. been formed by producer Ronald V. Ashcroft, He claimed the company's output is compar- attorney Leon Seltzer and Irving Berlin of able to American standards but can be pro- Hollywood to film 26 half -hour programs. duced at less than one -half what the production Victor Stoloff, L. A., has purchased rights to costs would be in the U. S. Wade, with Mr. Gosch reported that the company cur- Tales of the Turf, novel by Harris to start production of adapted tv series rently is filming in Madrid a 39- episode, half- intention hour tv film series, The Adventures of the in early summer. American, starring Scott McKay. He said the Guild Films Co., N. Y., will produce special series is slated for fall release and he has been color feature film for National Arthritis & negotiating with ABC Film Syndication as dis- WHEN WLAC -TV Nashville, Tenn., set out Rheumatism Foundation featuring actor Charl- tributor. A second tv series, The Red Mask, to obtain the film show Code 2, it found ton Heston. Film will be distributed by Guild's will be filmed in color, Mr. Gosch revealed, that the show was for regional sale only. public service division. with starting date not set. So station executives got busy and sold Bill Stern, ABC sportcaster, will play himself the show in two other tv markets-Chat- in semi- documentary half-hour tv film series, AAP Buys 'Popeye' Films tanooga and Knoxville. At the contract College Coach, being written and produced in New York by Thor Brooks and Malvin Wald. For Tv Station Release signing are, I to r: T. B. Baker Jr., execu- tive vice president -general manager of Series to be available to tv stations in fall. ASSOCIATED Artists Productions has ac- WLAC -TV; J. Robert Clark, station ac- Walter Schwimmer, president of syndication quired from Paramount Pictures Corp. a li- count executive; W. L Mitchener, general firm, announces new group of 26 filmed Cham- brary of 234 "Popeye" cartoons, which will be manager of Nashville Chair Co., sponsor; pionship Bowling programs will be produced released to tv stations, it was announced last Joe Porter, manager of Atlanta branch this summer and be available for distribution week by Eliot Hyman, AAP president. The to tv stations around Oct. 1. Five regional beer of ABC Film sales, and Jack Sandefur, cost of the library is estimated at $1.5 million advertisers have signed for additional series in Buford -Lewis (also see Paramount Pictures stockholders story, Agency, Nashville. New York, Texas and other major markets. page 50). Peter DeMet Productions will shoot films. Cur- AAP previously had obtained distribution Television Programs of America, N. Y., re- rent series has been sold in 140 markets. rights to 337 Warner Bros. cartoons, including ports Campbell Soup Co., Camden, N. J., has K-T Productions, N. Y., tv package and theatri- such characters as "Bugs Bunny," "Porky Pig," purchased The Count of Monte Cristo for show- cal property firm, announces plans to produce "Daffy Duck" and others. The AAP cartoon ing in Puerto Rico starting this summer. Robert new tv comedy -panel series, Brain Trust, and to now includes library, according Mr. Hyman, Otto & Co., N. Y., is Campbell agency for in- has signed Russell Beggs as writer. 411 different subjects in color. ternational advertising. Robert Alexander Productions Inc., Hollywood, Brent Gunts Productions, Baltimore, announces has announced plans to begin three new ro- Former Employe Sues Loews sale of Shadow Stompers, silhousette tv quiz mantic-adventure film series at California stu- game, to nine U. S. and Alaskan tv stations. dios in addition to Fremont, The Trailblazer, DAMAGE SUIT for $202,000 against Loews Buyers are KHOL -TV Holdrege, Neb.; WNCT starring Steve Cochran, now underway for Inc. was filed in Superior Court at Santa Moni- (TV) Greenville, N. C.; WTVD (TV) Durham, showing on CBS -TV in fall. Mr. Cochran, ca, Calif., last week by Marvin Lee Miller, N. C.; KBET-TV Sacramento, Calif.; KOPO- firm head, will direct three new series with charging that the format of promoting upcom- TV Tucson, Ariz.; WISN -TV Milwaukee; KZTV Harrison Reader as producer and John Dun- ing MGM feature movie releases on ABC -TV's (TV) Reno, Nev.; KFAR-TV Fairbanks and kel as writer. MGM Parade is an appropriation of a sug- KINY -TV Juneau, both Alaska. gested format which be submitted to MGM several years ago. Mr. Miller, now a civilian FILM PEOPLE. employee with the U. S. Army in Germany, FILM DISTRIBUTION W. A. Pomeroy, Detroit representative of Guild formerly was secretary to the late Harry Rapf, CBS -TV Film Sales, N. Y., has placed Brave Films, resigned. Mr. an MGM executive. He contends in the suit Eagle tv film series into syndication following Pomeroy, former that it was his MGM told him not interested in completion of cycle on CBS -TV June 6. general manager of program format idea and failed to return his WILS and WILS -TV manuscripts or to compensate him for them. Richard S. Robbins Co., N. Y., public relations - (uhf no longer sales promotion agency, has obtained syndica- operating) Lansing, tion rights to 30 British film comedies, which Mich., has filed ap- Briskin to Form Company firm is making available on library basis to sta- plication for am sta- IRVING BRISKIN, studio manager at Colum- tions. Robbins also has secured radio -tv syndi- tion at Tawas City - bia Pictures, Hollywood, relinquishes his post cation rights to Pip, Squeak & Wilfred comic East Tawas, Mich. July 1 to form his own tv production com- strip in London Daily Mirror. Negotiations are He is past president pany, which will release through Columbia's under way for filming of 39 episodes. of Mich. Assn. of tv film subsidiary, Screen Gems. According to Broadcasters. Arts & Audiences Inc., N. Y., non -profit his agreement with Columbia President Harry cul- tural agency, has produced series of 13 - Cohn, Mr. Briskin and his new unit also will half Ben B. Odell, vice hour tv films on music appreciation, MR. POMEROY supervise all Screen Gems production. for children, president, California Musis for Young People, for distribution to edu- Bank, Hollywood, to Cathedral Films, Burbank, FILM SALES cational stations by Educational Television & Calif., as treasurer. Radio Center, Ann Arbor, Mich. Following t Sterling Television Corp., N. Y., has sold Sports its cycle on those stations, films will be made Walter K. Scott, formerly chief of motion pic- Shorts and Vienna Philharmonic to WATV available for other showings, including presenta- ture services, U. S. Department of Agriculture, (TV) Newark; King's Crossroads to WHIO -TV tions on commercial tv stations during sustain- Washington, to Capital Film Laboratories, Dayton; Movie Museum to KOMO -TV Seattle ing time. Washington, as special sales representative. and WTVD (TV) Durham, N. C., and Music Louise Groner, previously with college depart- Everybody Alfred D. LeVine, Chicago film salesman, an- for and Tales of Tomorrow to ment of Rinehart & Co., N. Y., publishing com- KFBB -TV Great Falls, Mont. nounces acquisition of national tv rights to new Bud Wilkinson Show (formerly Sports for the pany, named assistant to advertising- publicity- Screen Gems, N. Y., has sold 78 quarter hours Family), 13 quarter -hour series starring Bud promoton director of C&C Television Corp., of The Patti Page Show to WCBS -TV New Wilkinson, U. of Oklahoma coach, and pro- N. Y. York. Show will be scheduled Saturday, 6:15- duced by Bud Wilkinson Productions. In June Marvin Schlaffer, Emil Mogul Co., N. Y., to 6:30 p.m. EDT, replacing The Frankie Laine 4 issue of BIT it was incorrectly indicated that National Telefilm Associates, N. Y., as sales Show, effective July 7. Screen Gems Ltd. of Canada had acquired service coordinator. Page 52 June 11, 1956 BROADCASTING TELECASTING When s a rle' replace the old? dustry says, "annually" f'it's boats, possibly every t daughter's formal, then one party is the duration.

The formula adopted by Gates is no secret. "Keep a new the drafting board all the time." True, it may be on again but each time a new advancement appears, the drawing a

made. - -- Progress, in this way, is continual and not spas gineers are always alive to today's needs. Production what's coming and prepare in union.

eed Gates out new models them all! By no ans to set a record but to fill the need of a progressive industry. It is through the parad of new and better things that leadership becomes

factual - -- more than just a cla

G at s new Five fer 1957 is already Ming installed in American broadcasting stations

Manufacturing Engineers Since 1922 QUINCY, ILLINOIS

-

195( BROADCASTING TELECASTING June 11, POLITICAL BROADCASTING

tional Amphitheatre and Conrad Hilton Hotel REINSCH TO RUN DEMOCRAT CONVENTION were reviewed in detail by the Democratic ra- dio-tv consultant, with comparisons of 1952 government departments and agencies. Executive director of Cox sta- also passing interest in Mr. Reinsch addressed the last meeting this coverage. He expressed (TV) Chicago's color tv operations. tións named assistant chair- season of the Broadcast Adv. Club of. Chicago WNBQ his Reinsch man of Democratic National at the Morrison Hotel in that city. -- Among new extra duties, Mr. Committee to plan party's Weekly appearances of DNC Chairman cited telephone installations, hotel accommoda- Butler and his Republican ': counterpart, tions, radio -tv facilities, credentials, air condi- nominating parley. He an- Leonard Hall, on a program like NBC -TV's tioning, transportation; food, camera place- nounces plans to press for GOP Today; as originally suggested by the Demo- ments and a host of other arrangements. He agreement on tv debates. crats and rejected by the GOP, would prove said "we think we have the problem licked" on "advantageous to the American people" on avoidance of any "view- blocking" beween J. LEONARD REINSCH, executive director of certain controversial and crucial issues, Mr. convention chairman and state delegates. The the. James M. Cox radio-tv properties (WSB- Reinsch felt. He also reported "not much in- Democratic National Committee has devised a AM-FM-TV Atlanta, WHIO-AM -FM -TV Day- terest" by the Republicans in the proposed de- miniature "mock -up" showing the amphitheatre ton, Ohio, WIOD- bates involving joint appearances by presidential floor arrangement. AM -FM Miami, candidates on a single program. Mr. Reinsch also observed that, contrasted Fla.), last week was Mr. Reinsch said he had in mind actual de- to the Democrats' convention, "the Republicans appointed as assist- bates and not "discussions" like those held by should be able to schedule San Francisco (the ant chairman of the Sen. Estes Kefauver (D- Tenn.) and Adlai GOP convention site) like a studio show." He Democratic National Stevenson, Democratic Presidential aspirants, traced streamlining of convention procedures Committee in charge on ABC radio -tv from Miami last month. At already adopted in view of 1952 experience, of the 1956 Demo- that time Mr. Hall called the telecast a "flop ". such as polling of delegates, to be backgrounded cratic nominating The Democrats' radio -tv campaign has been this year. He also felt the GOP does have a convention, w hic h set, he noted, with formats depending some- "tremendous financial advantage" and that begins Aug. 13 in what on what candidate the party selects. "finances are and will continue to be a prob- Chicago. Convention planning for Chicago's Interna- lem in the Democratic Party." As convention manager, he suc- ceeds William Neale MR. REINSCH Roach, who resigned CBS -TV to Show Delegates Hall Likens Time Requests May 18 "for personal and personnel reasons," How It Covers Conventions To Gratis Campaign Trains according to Democratic National Chairman Paul M. Butler, who announced the new ap- AN UNUSAL service will be provided by REPUBLICAN National Chairman Leonard pointment last Monday in Chicago. CBS -TV to more than 7,000 delegates and Hall said last week he feels networks should no Mr. Reinsch, as voluntary tv -radio consultant alternates to the presidential nominating con- more be asked for free time by political candi- to the Democratic National Committee, has ventions this summer when they will be invited dates than a candidate would ask the railroads been handling arrangements for television, radio to attend two special orientation telecasts show- to furnish him an expense -free campaign train. and newsreels, physical planning of the conven- ing how tv plans to cover the conventions. Mr. Hall expressed this sentiment in an ad- tion amphitheatre and development of the con- The telecasts will be on closed-circuit over dress to the National Press Club Thursday vention's program. CBS -TV from 5 -5:30 p.m. EDT July 23 for all after being asked about "equal time" bills Mr. Butler expressed appreciation to former Democratic delegates and July 25 for all Re- pending in Congress. He cited the difficulties Gov. James M. Cox and his son, James M. publican delegates. According to Sig Mickel - encountered by broadcasters from candidates of Cox Jr., owners of the radio-tv properties which son, CBS vice president in charge of news and minority parties asking for equal time. Mr. Reinsch directs, for making the broadcast public affairs, delegates will be invited as soon The GOP national chairman said he was not executive's services available. He said the as their names are received. Each delegate disclosing campaign plans, but declared the Democratic Party is fortunate to have a man of will receive a written invitation to view the Republican effort would emphasize full and in- Mr. Reinsch's background working with the broadcasts at the CBS-TV affiliated station tensive use of the "new" medium. committee. The elder Mr. Cox was the Demo- nearest to him. Mr. Mickelson noted that tv cratic presidential nominee in 1920 and was recordings of the telecasts will be made availa- WNAC -TV Gives Low Rates defeated by Warren G. Harding. ble to delegates in Alaska, Puerto Rico, Canal Mr. Reinsch was radio director of the 1944 Zone and the Virgin Islands. To Political Candidates convention and presidential campaign, is a for- "These delegates constitute perhaps the only CANDIDATES for state -wide public office will mer radio advisor to the White House and was special group in the nation who will be unable receive lower rates than other advertisers on radio -tv director of the 1952 Democratic na- to watch the progress of their conventions on WNAC -TV Boston, according to George W. tional convention. He is a member of the board television," Mr. Mickelson pointed out. "As Steffy, vice president. and stockholder of the Knight-Cox WCKT these same delegates will be participants in the Rate Card No. 9, which incorporates a gen- (TV) Miami (ch. 7), due on the air next convention broadcasts, we feel it both useful eral increase in rates, became effective June 1. month. and important that they be familiar with the However, until the general election Nov. 6, Mr. Reinsch also serves on the Democrats' workings of the broadcasts and their part in political candidates will be charged at the rates Speeial Advisory Committee for 1956 conven- them." quoted in the old card, which had a top hourly tion rules and was on the convention site com- The closed- circuit telecasts, which will origi- rate of $2,000. mittee. nate in New York, will show delegates sections of the interiors of Chicago's International Am- phitheater and San Francisco's Cow Palace Get -Out -Vote Campaign Butler -Hall Tv Debates through the use of large artists' drawings and Scores in Davenport Test life -size "mock- ups." The telecasts will show Still Goal of Democrats ways where they will be located, plus infor- PILOT CAMPAIGN to test of increasing delegates voters THE DEMOCRATIC PARTY will "continue mation on delegate and party ..headquarter registration of during the campaign year, to press" for GOP agreement on a series of hotels, airports and rail terminals, scenic high- conducted in Davenport, Iowa, brought out net - 2,267 new registrants to proposed weekly Butler -Hall debates on lights and direct routes to the convention halls. compared a normal work television, Mr. Reinsch (see above) as- 200, according to American Heritage Founda- serted last Wednesday. tion. The drive was conducted in cooperation Mr. Reinsch suggested to midwest broad- Ike Not Set on Speeches with NARTB in an effort to develop techniques casting- advertising representatives that "the PRESIDENT EISENHOWER has no idea how for the get- out -the -vote effort planned later in more we become acquainted with the candi- many campaign speeches he will make in the the year. . dates, the better chance we have later to dis- autumn race, he said Wednesday at his news The local steering group consisted of the cuss problems of interest to us" when one of conference. Answering a question by Ray American Legion, Junior Chamber of Com- the candidates becomes President. In that way, Scherer, NBC, who wondered if the President merce and League of Women Voters. Daven- he noted, "our case will be heard and our treat- might make more than the six speeches GOP port broadcasters staged a series of special ment will be on a fair rather than prejudicial Chairman Leonard Hall had specified. The programs and promotions, with Ernest C. basis," notwithstanding newspaper headlines. President said he had not discussed campaign Sanders, WOC-AM -TV, as local chairman. He obviously alluded to the various broadcast details with Mr. Hall or anyone else in a John A. Carter, Charlotte, N. C., agency head, and related investigations in Congress and specific or definitive form. is on leave to ARH to work on the drive. Page 54 June II, 1956 BROADCASTING TELECASTING w ,A .,r dY , .. y, . t. y s .`/!'` f "4 4011101.

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BROADCASTING TELECASTING Aule II, 1956 Page 55 TRADE ASSNS.

yesterday (Sunday) with a brunch, sponsored by KNUCKLE- RAPPING FACES CODE VIOLATORS the Council on Women's Clubs, at which Mrs. Harriet Edmunds, president of Chartmakers NARTB Tv Code Review Board advertise related (e.g., various frozen food Inc., New York, was to be designated as 1956 products, or automobiles of one manufacturer) to issue ultimatums to chronic Advertising Woman of the Year. Bonnie Dewes or compatible (e.g., pancakes and syrup, or of D'Arcy Adv., St. Louis, was to make the offenders. Disciplinary action furniture and carpeting) products within the presentation. Mrs. Edmunds was chosen by a would be in form of code framework of a single announcement, when judging panel consisting of Leo Burnett, Leo integrated to form a single message." membership withdrawal. Burnett Co., Chicago; Allan Clark, D'Arcy The board reiterated an earlier ruling that Adv., St. Louis, and Herman C. Sturm, Nation's TELEVISION'S self-regulation project, designed film plugs should be counted against the ad- Business magazine. to prevent advertising and programming ex- vertising copy time allowance for the program cesses, is nearing the crackdown stage. in which they appear. Last Thursday the NARTB Television Code Amendments to the tv code language were Nine Vice Presidents Named adopted, covering multiple announcements and Review Board decided to give a number of tv By International Advertising code violators a last chance to raise their admission of producers and distributors of tv standards and thus avoid the first disciplinary films as affiliate code subscribers. These actions APPOINTMENTS of nine new vice presidents action in the four -year history of self- regula- are subject to NARTB Tv Board action at the of the International Advertising Assn. were an- tion. June 20 -22 directors meeting in Washington. nounced last week by IAA as a step toward improved coordination of association activities G. Richard Shafto, WIS -TV Columbia, S. C., RETMA Annual Convention throughout the world. Tv Code Board chairman, announced Thursday The new vice presidents are Dr. Eric W. several tv stations had been advised their Opens Tuesday in Chicago that Stoetzner, director of foreign advertising, The memberships are in jeopardy. Operators code ANNUAL convention of Radio-Electronics -Tv New York Times, international activities; K. of the stations are being asked to confer per- Mfrs. Assn. opens tomorrow (Tuesday) at the Presbrey Bliss, vice president of McGraw -Hill with Edward H. Bronson, director of sonally Edgewater Beach Hotel, Chicago, winding up International Corp., national activities; Dr. Ru- to consider "remedial tv code affairs, and Thursday night with presentation of the asso- dolph Farner, president of Rudolph Famer measures in order to bring their operation into ciation's medal of honor to Paul V. Galvin, Advertising & Public Relations Agency, Zurich, with the code." conformity president of Motorola Inc. and a RETMA Switzerland, Europe; Augusto Godoy, president This policy action was taken after code board member for 22 years. of Godoy & Ctoss, Havana, Carribean area; officials had increased their monitoring of tv H. Leslie Hoffman, RETMA president, will Ricardo de Luca, owner and director, Ricardo stations and networks. It's known that similar preside at meetings. All directors and officers de Luca - Publicidad Tan, Buenos Aires, Ar- disciplinary action is considered with other will be elected simultaneously, a change in gentina; Michel Touma, general commissioner stations now under review. RETMA custom. Directors will serve one -year of tourism, Beirut, Lebanon, the Middle East; In a three -day meeting that started Tuesday terms. A meeting of the Public Relations & Hideo Yoshida, president of Dentsu Adv. Ltd., the code board issued rulings on pitch pro- Advertising committee will be held Tuesday Tokyo, the Far East; Charles W. Applegate, gramming and piggy -back or combination an- morning. Topics are expected to include plans export sales manager, The Esterbrook Pen Co., nouncements. The board issued a directive to for National Television Week, to be held in eastern U. S., and Fitzhugh Granger, manager all code subscribers to take pitch advertising September. merchandising services, International Harvester off their schedules as soon as present contracts Export Co., central U. S. have expired. Pitch programs, designed to Panel at AFA's Convention entice buyers with bargain offers for merchan- Feature Jones, McGannon dise the advertiser has no intention of selling, To Radio, Tv Sessions Set are found mainly in major metropolitan centers. MERLE JONES, executive vice president of Because of recent agitation, many pitch pro- CBS -TV, and Donald H. McGannon, president For Engineers' Conference grams have been shortened from a quarter or of Westinghouse Broadcasting Co., will repre- THREE sessions on radio and tv are scheduled half -hour to a minute or less. sent tv and radio, respectively, at a media panel at the 1956 summer and Pacific general meeting Under the new interpretation, the board held session tomorrow (Tuesday) at the Advertising of the American Institute of Electrical Engi- conven- "sponsored programs . . . consisting substan- Federation of America's 52nd annual neers June 25 -29 at San Francisco's Hotel tially of continuous demonstration or sales tion in Philadelphia. Fairmount. presentation violate not only the time standards CBS -TV President J. L. Van Volkenburg had One session, Wednesday afternoon, June 27, established in the code, but the broad philosophy been slated to join Mr. McGannon as the tv will deal with high fidelity amplifiers, am -tv of improvement implicit in the voluntary code representative but yielded his place to Mr. research and transmitter remote control. J. B. operation." Jones in order to be available at the Senate Epperson, WEWS (TV) Cleveland, Ohio, will Interstate & Foreign Commerce Committee preside. The Thursday morning session will be After reviewing a series of spot announce- hearings in Washington this week (see story ments that advertised more than one product, devoted to television networks, measurements, page 28). The nine-man media panel, appearing recording and vhf propagation, with O. W. B. the board held, "When unrelated products are will at AFA's Tuesday luncheon session, discuss Reed Jr., Jansky & Bailey Inc., Washington, pre- advertised as separate and distinct messages "How Will Media Meet the Changing Trends in within one announcement, they in effect con- siding. The Thursday afternoon meeting will Marketing?" discuss color television and industrial television, stitute separate announcements." However, it AFA's convention was scheduled to open was noted that it is "an acceptable practice to under the guidance of George H. Brown, RCA Labs, Princeton, N. J. Mr. Epperson is chairman of the AIEE's Committee on Television and Aural Broadcast- ing Systems, which is sponsoring the radio -tv sessions.

Michigan AAAA Council Plans Detroit Meeting THE Michigan Council of the American Assn. of Advertising Agencies will hold its spring meeting tomorrow (Tuesday) at the Rackham Memorial Bldg., Detroit. Robert E. Anderson, & Osborn and chair- ADVERTISING and program standards were discussed by FCC Chairman George C. Batten, Barton, Durstine man of the Michigan Council, will open the McConnaughey and members of the NARTB Tv Code Review Board at Tuesday luncheon. meeting. Left to right: Richard A. Borel, WBNS -TV Columbus, Ohio; William B. Quarton, WMT -TV Speakers include George Wolf, vice president -tv, Ruthrauff & Ryan, New Cedar Rapids, Iowa, vice chairman; Mrs. Hugh McClung, KHSL -TV Chico, Calif.; FCC in charge of radio York, and Barrett Brady, vice president in Chairman McConnaughey; G. Richard Shafto, WIS -TV Columbia, S. C., chairman; Roger charge of creative services, Kenyon & Eckhardt, W. Clipp, WFIL -TV Philadelphia. New York. Page 56 June 11, 1956 BROADCASTING TELECASTING Which ad would you run?

Who stole the banana?

Bann nas can help solve many weighty foodprob- Clue No. 1: He teas hangp and ht Deduction: you cant protect bosoms front people, but It could have been Morn. She's been weight -watching lately. lems you might have This streamlined fruit is ens sear(. Wutua poorest people from lots at things 6ananu prssige Health expert that she is - she knows that a banana has high in vitamins. minerals and energy -building needed siun.im and minerals. They art the natural war ,0 6e "satiety value'' (which means it fills you up). That makes sugars. And to one of the easiest d all foods Clue No. 2: mpg ace ,eiM are of erergt.lotiding of rho to digest. Bananas make soils rctndrirglY sugar. Ala, then ar one easiest w it easy to eat moderately at mealtimes ... easy lo keep Mr most mixable healthy noting when you era?" actneth :ng all foodsis to In ni Isn't it lucky they etaste n danti good weight down. pittance foods result sweet. Isn't it nice (buttock a good -tooting foul A United Fad Camp.) B is so good for you? motto enure coueatmv

Who stole the banana?

Ifs a wise nun - old or young - who chooses a banana for a delicious helping of health. Along with their wonderful taste. bananas bring a Bananas are a "protective food" - rich in the and minerals we coulde.'t Foxy grandpa took U! Like many older folks, he finds that rich supply of protective vitamins and urin- vitamins literally A smart burglar, whoever he sews! He helped himself to a live without. A banana is a wholesome, natural bananas are easy to chew, easy to digest. And they're low als and quick- energy sugar. Bananas come in their own nature-perfected pack- handful of health, safely wrapped in natures convenient way to gel energy -building mates. And ba- in sodium, high in the food values people of all ages nerd. age - protected from just about everything but dustproof package. nanas are one of the cs::fcst fox': in all the your appetite. Aren't you lucky that they're so world to digest. Isn't it lucky that dicey taste good for you? YOU can have them any time! so good? waretm non Cancans C vittime nor COMPANY D

One of these four advertisements will appear in LIFE and Bananas know no age barrier - they're an important food from The New Yorker magazines the week of June 30. Which do infancy to old age. And they come wrapped in a nature -grown you think it should be? dustproof package. It took us some time to decide on the best copy approach - We narrowed the banana story down to four different copy mainly because there are so many good things to say about approaches. Then we selected four different photographs. And, bananas. They have a rich supply of protective vitamins, min- after careful consideration, we made our choice. Wonder if erals and energy - building sugars. They're a wonderful food it's the same one you would choose? for dieters -and they're also one of the easiest foods to digest. Write and tell us which ad you would pick to run - A, B, C, or D. Pick the winner, and United Fruit Company PS. will send you an award in keeping with your status as an advertising expert. Send your choice to United Fruit Company, Pier 3, North River, New York, N. Y.

BROADCASTING TELECASTING June 11, 1956 Page 57 TRADE ASSNS.

was preceded by Tuesday sessions of the execu- tive and finance committees, whose members also are on the board. John Poor, president of Mutual, was elected to the board and appointed to the finance com- mittee. He replaces Robert A. Schmid, also oT Mutual but now more closely identified with activities of the parent RKO-Teleradio Pictures and the General Teleradio Film Div. than with the radio operation alone. Agency Film Demands Explained to SMPTE IN AN attempt to familiarize film producers with the reasons behind the demands made upon them by advertising agencies, two executives from J. Walter Thompson Co., New York, last week spoke on current day advertising practices before the Atlantic Coast section of the Society of Motion Picture & Television Engineers in New York. William Briggs, account executive, briefed the SMPTE audience on the growing importance of NEW officers of the Southern California Advertising Agency Assn. include this Los Angeles, market (product and consumer) research today. He cited the increasing and changing popula- group (I to r): front row, Marvin Cantz, Tilds & Cantz Adv., 1st vice president; Jim tions and shifting tastes as considerations that Ted Jr., Neale Adv. Christopher, Hill & Christopher, president; Neale Assoc., 2d vice make it impractical to rely on experience in president, and Irving Eckhoff, Roche, Eckhoff & Lee, secretary- treasurer. Back row, Rod predicting marketing attitudes. He explained Mays, Mays & Co., director; Jim Speer, Speer Adv., director; Phil Lansdale, Lansdale that advertisers and agencies must make use of Co., director; Martha Jeffres, executive secretary; Bob Boone, Van Der Boom, Hunt & product research to determine "the preferences McNaughton Inc., director; Harry Lindersmith, legal counsel, and Walter Marto, Walter of the market as applied to the characteristics Marto Adv., director. of products and their containers." Consumer research, he said, is used to analyze "the char- acteristics of the ultimate user in reference to a specific product ... and provides a better RAB PLANS INCREASED SALES ACTIVITIES understanding of end uses of the product." Wallace Elton, vice president and director of Bureau board of directors also ment problems, promotion problems, program J. Walter Thompson, spoke on "the use of problems and general management problems," pictures in communications." He made the approves second budget in- President Kevin Sweeney told the directors. point that pictures are a significant force in com- crease in six months, sets four First of the conferences is scheduled Aug. munications, quoting a research study that "65 the knowledge regional management con- 16 -17 at Rickey's in Palo Alto, Calif., for west percent of of the human being is assimilated through the eyes." He cautioned ferences for August and Sep- coast station executives. It will be followed by one for the Midwest on Sept. 6-7 at a site to that it takes a better picture to hold the eye tember and intensifies partici- be selected; a southern meeting Sept. 10 -11 at because it is constantly being "assaulted by com- pation in local selling program. the Buena Vista in Biloxi, Miss., and an eastern peting pictures." used meeting Sept. 13 -14 at Skytop Lodge, Skytop, Mr. Elton slides to demonstrate steps HEAVILY stepped -up sales activities backed by Pa. in the development of advertisements and in- the second budget increase in six months were dicate the reasons for selecting a particular ap- Under RAB's local "sales approved by the Radio Advertising Bureau's committee" pro- proach for a particular selling job. He explained board of directors last week. gram, RAB member stations in an area work that the selection of photography or art work with an RAB executive in The board, headed by Joseph E. Baudino of jointly making united and other components of an advertisement presentations radio's effectiveness Westinghouse Broadcasting Co., approved: on sales to usually are the result of an agency's knowledge key local advertisers. The plans ap- A series of four regional management con- expanded of its audience and of the tools of its trade. He proved last week call for such visits to 20 cities ferences to be held in August and September pointed out that changes made along the way during the next year, with four RAB execu- as "seminars" for managers and sales managers. toward the finished filmed commercial are nec- tives (instead of one) working each city and Intensification of RAB's local "sales com- essary ones but often lead film producers to making up 45 three mittee" program, enabling teams of RAB execu- to presentations (instead of consider an agency a difficult customer. tives to make more presentations to more local to nine) to local and regional advertisers [BT, June 4]. First cities to be visited are Boston, and regional advertisers in more cities during Gitlin Talks on Tv's Service the next year. Chicago and San Francisco. IRVING Expansion of this year's second annual In the expansion of the second National GITLIN, CBS director of public affairs, is National Radio Advertising Conference, to be Radio Advertising Conference, RAB plans to scheduled to address the principal luncheon of a June 13 -14 workshop on tv pro- held Oct. 29 -30 at New York's Waldorf - invite more than 500 agency -advertiser deci- duction for national Astoria Hotel [BT, June 4]. sion- makers, as against 300 who were RAB's social welfare organiza- Expansion of RAB's "blitz" plan of bom- guests last year. RAB sponsors and arranges tions, in New York, under the sponsorship of the National barding key advertisers with material on radio's the conference but principal speakers are ad- Social Welfare Assembly. Mr. selling power. vertiser and agency people who present case Gitlin will discuss "Television's Role in Inter- Increase of RAB's operating budget to an histories on their successful use of radio. preting Community Service and Social Welfare." Other broadcasters who annual rate of $790,000. This represents a The "blitz" plan, also to be expanded, in- will participate in the $15,000 increase over the figure set three volves the concentration of RAB direct -mail, program -part of which will be on "Solving Basic months ago when 1956's first upward revision original research, special presentations and Tv Problems" -are Clarence Worden, moved the budget to $775,000. similar radio sales material upon all important WCBS-TV New York public affairs director; Robert B. Plans for participation in next year's Na- executives within a given industry for a 30-day MacDougall, WATV (TV) Newark program director, tional Radio Week, endorsing the week of May period, instead of spreading it over a period of and A. Cledge Roberts, New York U. radio-tv summer workshop director. 5 as the period for that salute [BT, June 4]. a year. This technique has been used in the Each of the four regional management con- beer industry, is currently being used among TRADE ASSOCIATION SHORTS ferences will bring together between 40 and 50 watch advertisers, will be expanded to other Avery- Knodel, N. Y. station representation stations and station sales managers in two -day fields including tobacco, food, chain stores, ap- firm, signed as member of Television Bureau of sessions to hear "125 different solutions to pliances and cosmetics. Advertising, bringing TvB's membership in problems that impinge on sales -sales manage - The board meeting was held Wednesday. It representation field to 12. Page 58 June 11, 1956 BROADCASTING TELECASTING in Philadelphia WPEN is the station of perSELLnalities I

STEVE ALLISON FRANK FORD

Monday through Sunday Sunday 11:05 P.M. -2:00 A.M. I 4:05 P.M. -6:00 P.M.

The personality with the highest The world's only living disc jockey who "excitement" rating in broadcasting doesn't play jazz, barrelhouse, or rock 'n anywhere. Firecracker -names and roll. He features songs that were popular issues keep studios packed and even when you and I were young, Maggie, as staid Philadelphia up 'til after 2 A.M. well as hits from Broadway shows. Two hours of relaxation on Sunday afternoons.

SOLD OUT FIRST IN PULSE RATINGS

MN

THE 950 CLUB PAT AND JACK CAL MILNER & LARRY BROWN Monday through Saturday 9:05 -10:00 A.M.

Monday through Saturday 1:05 P.M.-7:00 P.M.

For 15 years the 950 Club has been The only team in Philadelphia that rivals the passing an inheritance of the best in Phillies in popularity. Leads other popular music from generation to all food shows with the "Angel -in- the -kitchen ", generation. Top ratings, the highest "Princess -in- the -parlor" and delivers city mail -count and daily studio - - jamming crowds, prove that all guaranteed merchandising extras in the Penn Fruit Company, the food chain named generations are loyal to this legacy. Brand Name Retailer of the year.

FIRST IN RATING INCREASES* SOLD OUT

Represented Nationally by Gill- Perna, Inc *Pulse New York, Chicago, Los Angeles, San Francisco

BROADCASTING TELECASTING June 11, 1956 Page 59 PERSONNEL RELATIONS TV NETWORKS SIGN PACT WITH WRITERS Nationwide walkout averted when guild wins recognition of two strike issues which include separation of rights and non - exclusivity of services. A LAST MINUTE agreement between the three major television networks and Writers Guild of America in Hollywood averted a na- tionwide strike Monday as tv film writers won recognition of two strike issues-separation of rights for all writers and non -exclusivity of JOE services. The new agreement is effective until Jan. 1, 1960. Negotiators were in continuous session FLOYD during the final two weeks of the talks. On the first of the two chief issues, the net- LIKES works agreed to make no distinction between writers assigned to a single tv film series and writers assigned to multiple series and to ac- 'EM cord separation of rights to all freelance writ- ers whether employed on a week -to -week or Tall, Lean per- script basis, or assigned to a single or mul- tiple series. An exception to this understanding covers and Popular writers hired for several duties such as writer - director- producer, for instance, who also cre- We mean B -5, WLOL'S Big 5 disc ate ideas for a program series. In this case, jockeys. They give a million -and- So does his larger- than -ever the networks will acquire all rights for three ahalf radio listeners in the Twin viewing audience years with specific compensation to the writer Cities market exactly what they if a series is developed for his idea within that want in Music, News, and Sports time. This would include a $225 royalty for ... in shopping hints, too. It's because KELO -TV s new each episode, participation in re -runs of each to a 1,032 -ft tower fits this big -family, episode up total of 140% of minimum B -5 is the reason WLOL provides and a 25% interest in all subsidiary rights. If big- buying market like no other the most responsive, quick sell, the network fails to exploit the program series medium can. It beams a powerfu within the three -year period, all rights revert block -by- block, town -by -town picture of their favorite to the writer. coverage in the Twin Cities orbit. entertainers ... and of your On exclusivity of a writer's services, some- WLOL is the top rated station for product. thing which the networks have favored to as- out -of -home listening. All in all, sure continuity of creative thought, certain WLOL gives you more radio That's why KELO -TV is popular guarantees of employment were established in homes per dollar (Pulse and SRD) with local and national the new pact. In order to require the writer's than any other station. advertisers, too. All the more services on a basis of complete exclusivity, the popular, because KELO -TV is network must guarantee at least six one -hour, micro -linked with Joe's 13 half -hour or 26 quarter -hour shows, for neighboring KOLO -TV. You which the network would be entitled to a maxi- capture two big markets with mum of 26 weeks of the writer's exclusive serv- one smart buy. ices. The writer during this time, however, could write for other media such as movies, plays or books.

THE TV -. BIG COMBO Financial terms of the new network agree-

ARCRe[CR CHANNEL ment are comparable to those signed by WGA recently with the Alliance of Television Film W 0 Producers, other independent tv film producers

WATERTOWN and the Assn. of Motion Picture Producers. Half -hour story and teleplay writers draw $1,100 while the hour program writers get $2,000 and 90- minute show writers get $2,900. MINNEAPOLIS ST. PAUL First re -run draws 35% of minimum, second 1330 on your dial 5000 watts re-run 30% and the third, fourth and fifth 25% each. LARRY BENTSON, President Wayne "Red" Williams, Mgr., Joe Floyd, V.P. Taradash, Kanter Winners In Writers' Mail Election PULSE PROVES WLOL

JOE FLOYD, President NEW officers of Writers Guild of America 2 STATION IN THE Evans Nord, Gen Mgr.. lorry Bentson, Y.P. [West] were announced in Hollywood last week No NORTHWEST NBC PRIMARY following a supplementary mail election made BUY necessary by a constitutional amendment reor- IN THE No TWIN CITIES ganizing the officers upon amalgamation of the ' tv and radio writers into a single branch of the AM union. Daniel Taradash was elected first vice represented by Radio Sales president and Hal Kanter was named secretary. K L0Z, They join Edmund Hartmann, president; Gomer Cool, second vice president, and Curt Kenyon, treasurer, hold -over officers from last year. Represented by H -R Televisi New members of the WGAW Council for the Page 60 June 11, 1956 BROADCASTING TELECASTING

The plans board retires into closed session works up a preliminary program that runs into six figures your medium is mentioned a big contract hangs in the balance the media director reaches for Standard Rate and if you have a Service -Ad near your listing... you are there

For the full story on the values 1,161 media get from their Service -Ads, see Standard Rate's own Service -Ad in the. front of any edition of S R D S; or call a Standard Rate Service -Salesman. N. Y. C.-Murray Hill 9-6620 CHI. - Hollycourt 5 -2400 L. A.- Dunkirk 2.8576

Note: Six years of continuous research among advertisers and agen- cies has taught us that one of the most important uses of Service -Ads comes at those times when conference room doors are locked, chal- lenges and suggestions come thick and fast, and somebody has to come up with answers -fast. PERSONNEL RELATIONS

Television -Radio Branch include President David Dortort, Vice President Gene Wong, Secretary- Treasurer Al Martin and board mem- bers James Allardice, True Boardman, Erna Lazarus, Phil Leslie, Fenton Earnshaw, Les Farber, Howard J. Green and Malvin Wald. Earnings for Writers In Tv, Films Increase A STRONG JUMP in tv and film writers' in- come in Hollywood was registered during the past year, according to the annual financial re- port of Writers Guild of America (West) by its treasurer, Curtis Kenyon. Important gains were made in both motion picture and television fields with the result that revenue for film writ- ing is showing signs of recovery and television writers have pulled to within nearly 50% of total earnings of screen writers. Gains in radio KIRK-TV'S earnings also have been made. Dues from screen writers increased from $86,200 for the year ending March 31, 1955, to $107,500 for the year ending last March 31. According to Don Taradash, president of the Screen Writers branch, this means that screen writer income is back above the NATIONAL $10 million annual figure for first time in three years. After a 1952 high of $11.8 million, screen income by mid -1955 had slid to $8.6 million, he said. But for this past year the figure jumped to $10,750,000. Television dues rose from $19,600 for year ending March 31, 1955, to $47,400 for the twelve months ending P March 31, 1956, representing income of $4.74 million. Approximately $250,000 in re -run payments have been collected by the Writers Guild of America (West) for members in its television writers branch, according to David Dortort, president of the latter group. In a report at the guild's annual meeting in Los Angeles, Mr. Dortort said that the pay- ments accrued under a film television contract now superseded by new agreements. These new agreements, recently concluded with major film tv subsidiaries and the Alliance of Independent Film Television Producers, will assure an even quicker and greater return on re -runs, Mr. Dortort said.

AFM Opens Convention Today; Local 47 Battle in Spotlight THE American Federation of Musicians opens its annual convention at Atlantic City, N. J., today (Monday), with the spotlight centered on an expected appeal to be laid before the meeting by 11 rebel leaders of Los Angeles Local 47 who have been ordered suspended from the union for varying periods of times [BT, May 14]. The International Executive Board of AFM agreed to hold the suspension in abeyance until their appeal could be placed before the AFM.

AFM Hearings Will Continue FURTHER investigation of the AFM music performance trust fund, with hearings expected F O R HOUSTON'S BEST to be held in New York and 'Washington, was reaffirmed last week by Rep. Joe Holt (R- Calif.). He is the Republican member of the three -man KTRK -TV subcommittee of the House Labor and Educa- BASIC tion Committee which probed the trust fund THE CHRONICLE STATION, CHANNEL 13, P.O. BOX 12, HOUSTON 1, TEXAS -ABC and its relation to the anti -Petrillo rebellion HOUSTON CONSOLIDATED TELEVISION CO. General Mgr., Willard E. Walbridge Commercial Mgr., Bill Bennett within AFM Hollywood Local 47 a fortnight ago [BT, May 28]. Congressman Holt said the hearings will be resumed after the AFM na- tional convention in Atlantic City this week. Page 62 June I!, 1956 BROADCASTING TELECASTING We're selling more clothes in well - dressed San Diego!

55% More Than in 1950° Now more than Portland, Ore.; Birmingham, Alabama; Columbus, Ohio or Norfolk and Portsmouth, Virginia KFM B TV combined. WRATHERALVAREZ BROADCASTING, INC. SAN DIECO. CALIF. REPRESENTED BY PETRY San Diego has more people, making more, spending more America's more market and watching Channel 8 more than ever before.

°Sales Management, 1955

BROADCASTING TELECASTING June 11, 1956 Page 63 arg7"H E STATI ON

SHAFFER BREAIIA(1 mARGULIS /4eik"%COIC1PAIlY GSTA9LI$M6D 1017 MAIN 1.7579

4 NORTH EIGHTH STREET. SAINT LOUIS I. MISSOURI May 11, 1956

Mr. C. H. Topmiller Radio Station WCKY Cincinnati, Ohio

Dear Top:

31,835 new customers! Yea, Top, WCKY has produced, in a few months, exactly 31,835 new customers with more coming every day, for our client, Ellers Company of Burbank, California.

WCKY has always produced box -car totals for our clients. We're writing you about the Eller results because they prove that WCKY is still booming along, even as of old, despite television.

And here is a point which interests our client (and us) even more than the actual results: As you know, Ellers Company distributes on an ON- APPROVAL FREE TRIAL basis, an automotive item called the GAS SAVER or GANE NEEDLE. Ellers collects no money in advance- - and none until and unless the prospective customer wants to pay for the Gas Saver. So, it looks like our client takes TWO chances: 1. That their automotive item will do the job claimed for it. 2. That the quality of your listeners is satisfactory and enough listeners will pay for the Gas Saver, if they like it.

The fact that we've just authorized you to produce 50,000 more responses is proof beyond doubt,of the quality of your listeners. And, of course, it's proof that WCKY is still the best- producing station in the country.

Sincerely,

SHAFFER BRENNAN MARGIILIS ADV. CO.

S. I. Rosenfeld

SIR:lz

11 CINCÍNNA ... best producing station OHIO in the country" WCKY ON THE AIR EVERYWHERE TWENTY TH E

STATI O WCKY....

"Best producing station in the country" can get BIG SALES RESULTS for You.

Large Audience High Power Low Cost BIG SALES RESULTS

make WCKY your BEST BUY in Cincinnati

50,000 WATTS OF SALES POWER

BUY WCKY ... INVESTIGATE TODAY CINCINNATI NEW YORK CINCINNATI CHICAGO SAN FRANCISCO LOS ANGELES 'oat Welstead C. H. "Top" Topmiller A M Radio Sales A M Radio Sales A M Rodio Sales tostern Sales Mgr. WCKY Cincinnati Jerry Glynn Ken Corey Bob Block

53 E. 51st St. Phone: Cherry 1 -6565 400 N. Michigan Ave. 607 Market St. 5939 Sunset Blvd.

1 OHIO Phone: Eldorado 5 -1127 Phone: Mohawk 4 -6555 Phone: Garfield -0716 Phone: Hollyw'd 5 -0695

- F O U R H O U R S A D A Y S E V E N DAYS A WEEK GOVERNMENT

While the report to be considered tomorrow FCC PREPARED TO FINALIZE PROPOSALS (Tuesday) will anticipate the eventual move of tv service to uhf, either for the entire country, ON TELEVISION ALLOCATIONS THIS WEEK or a major segment of it, there will be no "dead- line" for the shift. It would come only if uhf Commission meets tomorrow to study problem and is expected to is found capable of providing adequate cover- entertain plans looking toward moving major portion of U. S. to high - age, comparable to that offered by vhf. band if present coverage can be maintained; some deintermixture It will also, it is generally known, offer to for deintermixture or vhf seen permitted soon. entertain petitions drop -ins - provided that certain conditions are BUTTRESSED by a new court ruling giving it paratory to new rule- making proceedings. It met. virtual carte blanche in handling of' tv alloca- looks toward a spectrum that will encompass And it will boost uhf maximum permissible tions, the FCC this week is prepared to finalize both uhf and vhf, but with the immediate objec- power to 5 million watts. Uhf maximum at pending proposals designed to get it off the tive of providing at least three competitive tv present is 1 million watts. Congressional hook, and pave the way for services in primary markets (three basic net- The Commission met last Monday and was greater competition in nation -wide video service. work competition), even if it entails some slight in general agreement on its course of action. The action will be preliminary, and pre- deviations from established standards. Only Comr. Rosei H. Hyde was understood to completely oppose the move. The vote is ex- pected to be 6-1. [For a more detailed report on the pending proposal, see below.] If accepted by the Commission tomorrow the report could be issued this week. However, 'l'HI:SI3 2() this is believed problematical because editorial revisions may be required. One of the major editorial changes is ex- pected to be concerned with the implications of ('OIJNTI l: S Thursday's Court of Appeals decisions in the S page There KAN SA deintermixture cases (see story 68). is anxiety in some FCC circles that the appel- late court's ruling was based in part on one of the FCC's arguments -that the Commission felt deintermixture could only be accomplished on a nationwide scale, not on a piecemeal basis. Since this is virtually what the Commission is proposing to do, some rewording of the report to bolster the Commission's decision to provide for case -by -case consideration may be expected. Meanwhile, behind the scenes activity which KANSAS was aimed at establishing a non -profit founda- tion to upgrade uhf along the lines of Chairman GRADE -A McConnaughey's call for a "crash" uhf program, GRADE -B made at the NARTB convention last April, 100 reached a climax last Monday when a group of uv manufacturers and broadcasters met and failed to agree on a method of operation. At the same time, it was learned that the ad hoc committee appointed by Sen. Warren G. Magnuson (D- Wash.), chairman of the Sen- ate Commerce Committee, within a week or ARE DIIñIIñ'AT1:D two may agree on a report which would call for an independent "audit" of television from a technical, economic and social aspect (see story page 72).

%TI Be BY 11W'I'V How It Might Done The FCC's plan of action -if adopted with- out serious revision tomorrow -envisages a pos- sibility of eventually moving all television to for the full story the uhf band or doing so in certain areas (such as Zone I or that area east of the Mississippi River). But, the Commission holds, this cannot be done until it is known whether uhf can do the SEE ÌTOIJR A.R.B. job now being accomplished by vhf. The goal the Commission apparently seeks is that uhf perform in coverage and otherwise on a par with vhf. This means a development program - for the TOPEKAREA not only to determine uhf's overall potential, but also to increase the capabilities of uhf transmitters, antennas and receivers. Chairman McConnaughey called for a uhf TOPEKA, KANSAS development "crash" program in his speech Ben Ludy, Gen. Mgr. before the NARTB convention last April. CBS Until the potential of uhf is known, and WIBW 8 WIBW -TV in Topeka equipment is improved, the Commission is CAPPER MAN ABC KCKN in Kansas City agreed, it is understood, that there should be no mass deintermixture, no deletion of the Rep: Capper Publications, Inc. table of allocations, no formal changes in '- milage separations. The Commission will, how- ever, look with favor, it is understood, on deintermixture requests where such a move will

Page 66 June 11, 1956 BROADCASTING TELECASTING Fastest aircoach coast -to -coast

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BROADCASTING TELECASTING lune 11, 1956 Page 66A COUPLE OF NEWCOMERS MOVING

ABC Radio adds

Grand Central Station and

The Jack Paar Show

to its successful

morning programing bloc INTO THE BLOC!

July 2 is moving day. First, Grand Cen- tral Station moves into the 11 AM (NYT) slot, Monday through Friday. And right

next door, at 11:15 AM (NYT), Monday - Friday, comes the lively Jack Paar Show!

Grand Central Station - the famous drama series created by Martin Horrell -returns to radio with all the expert acting, produc- tion and scripting that made it famous. Stories are weekly - start Monday, end Fri- day to maintain ABC Radio's unique morn- ing programing formula.

The Jack Paar Show - built around Paar's special brand of humor. Jack comments on human foibles, plays hit tunes, talks and kids with famous guests. He not only de- livers the commercials for you, but also is one of the nation's most merchandisable personalities to trade and public alike.

Two bright newcomers in a bloc of old (and substantial) friends: NYT Monday through Friday ABC 9:00 am Don McNeill's Breakfast Club 23 years 10:00 am My True Story 12 years 10:30 am When a Girl Marries 4 years 10:45 am Whispering Streets 3 years 11:00 am GRAND CENTRAL STATION s 11:15 am THE JACK PAAR SHOW k

Two additional quarter hours of topflight network morning radio from the network that is e.x- p- a- n- d- i -n -g.

*Special introductory hrough Dec. 28. 1956. to prove to you, your slide rule and the most tner. rhandising- minded sales manager alive that ABC Network morning radio is the move for you.

ABC RADIO NETWORK GOVERNMENT result in assigning to a market at least three will be the boost of uhf maximum permissible height rules to aprove the 1,210 -ft. antenna of comparable facilities. Presumably, such a re- power to 5 million watts. This compares to WBEN -TV Buffalo, N. Y. The tower was built quest will have to prove no serious loss of serv- today's maximum of 1 million watts. Only four in 1951 when the Commission issued its Third ice to viewers now being served by existing or uhf stations are operating, or are authorized this Report on tv allocations permitting this height. potential vhf stations. maximum today. They are WBRE -TV and However, when the Commission issued its The FCC will, it is indicated, accept some WILK -TV Wilkes- Barre, Pa.; KPTV (TV) Port- Sixth Report and Order in 1952, the maximum reduction in vhf co- channel mileage separations land, Ore., and WJMR-TV New Orleans, La. was set at 1,000 ft. in order to permit the shoehorning of additional Running throughout the Commission's think- vhf channels into a market in order to meet this Zone 1 Tower Proposal ing regarding the future move of all tv to uhf three -to- a-city goal. No change in adjacent The proposal to permit vhf stations in Zone I (or in a major section of the country) is the channel separation will be tolerated, it is pre- to increase their antenna height above average fear that uhf may not be able to meet the sumed. terrain from the present 1,000 ft. maximum to service performances now in existence with vhf. Present vhf mileage separations call for 170 1,250 ft. will be denied, it is indicated. Maxi- Yet, it is acknowledged that the uhf band pro- miles between stations on the same channel mum antenna heights are those heights at vides the only space where there are sufficient in Zone I, 190 miles in Zone II and 220 miles which maximum power may be used. Stations channels to permit a national, competitive tele- in Zone III. over the maximum heights today must reduce vision service. The only affirmative action which it is be- power according to a height -power ratio. Last There are strong inferences that proposals for lieved the FCC will take in tomorrow's meeting December, the Commission revised its antenna selective deintermixture, changes in mileage separations to permit more vhf channels in various markets and other plans are palliatives, at best. The Commission presumably is denyinig these suggestions, including recommendations submitted by ABC, CBS, Comr.-designate T. A. M. Craven, Mullaney -Welch, Mott & Morgan.

Will Solicit Comments It is understood that the FCC will call for comments on its plan to move tv to uhf and its desire for research and development with the deadline to be in 60 days after issuance of the report on the allocations proceeding. After that, the Commission is understood to hold to the idea that further proceedings may be necesary. In requesting ideas and recommendations on how it should go about realizing this move of tv to uhf (provided uhf is shown to have the on desired capabilities), the Commission inferenti- Milwaukee's Channel 12 ally also is inviting comments from non-broad- cast services, military services and government agencies on their needs and intentions regarding Now! The Finest Lineup of the use of vhf. The lower vhf band (chs. 2 -6) is said to be particularly desirable for inter- Weekday Television Programs national communications, "scatter" communi- . in the Market cations and for aditional spectrum space for such non- broadcast services as taxicab, petro- leum, railroad, industrial, etc. Viewing tastes change. Smart stations Among the ideas the Commission seemingly change with them. Milwaukee audiences is looking for regarding uhf s potentials are and advertisers have long demanded those involving shadow areas, the use of more and better daytime TV programs. boosters and satellites, as well as improve- WISN -TV has met the demand with the ments in transmission and reception equipment. dynamic "New Look." A basic implication in the Commission's thinking, it is believed, is that uhf must be the TOP PROGRAMS Here is daytime programming as fresh equal of vhf -not in every respect, perhaps, but and full as the morning sun. Here is certainly on an overall basis. TOP TOWER Milwaukee ... the things it likes, the If there is a changeover to uhf, the Com- 1105 Feet things it does, the things it wants to mission presumably would afford vhf stations know. Here are local personalities, en- a transition period-the figure of 10 years has been TOP POWER deared for years to the community where mentioned. This would also protect the public's in vhf 316,000 Watts they've worked. Here is television, 1956 investment receivers. During brand, the way Milwaukee wants it. this transition period, vhf stations would un- No doubtedly be permitted to operate simultane- interest has been overlooked, no taste ously on John B. Soell neglected. vhf and uhf. There has been some talk Director of a deadline date - perhaps five years after The results are not surprising. official notice of the changeover -when vhf sta- Viewer tions would be required to begin simultaneous and advertiser emphatically confirm the broadcasting. wisdom of the menu. Mail is up, phone calls are up, ratings are up and sales are May Seek Shipment Plan "4.11111111/ 'up. Yes, there's a bright "New Look" in Milwaukee television There may be a request that Congress co- and more operate by passing legislation forbidding the and more smart interstate shipment of vhf -only receivers after advertisers are fast be- a certain date. This would force manufactures coming a part of it. to fall in line with the FCC's action, it is felt. This synopsis of Commission thinking is ex- pected to be adopted by a six to one vote. Represented by Comr. Rosel H. Hyde is understood to be the lone holdout. There also is talk that Co., Inc. Chairman Edward Petry & McConnaughey will try to get Mr. Craven to express his approval of this approach BASIC ABC AFFILIATE to the vexatious allocations problem. Page 66D June 11, 1956 BROADCASTING TELECASTING Hugo Bondy, Chief Engineer, WAGA -TV, Atlanta Say:

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Progress Is Our Most important Product GENERAL ELECTRIC

BROADCASTING TELECASTING lune 11, 1956 Page 67 GOVERNMENT

sion decision to adhere to the 1952 allocation COURT UPHOLDS FCC IN VHF GRANTS for the time being, as reflected in its refusal to a FCC's power to use its discretion in refusing institute 'freeze' on construction permits for Appellate unit says it is for vhf to stay vhf grants in Corpus Christi, Tex.; stations to prevent competition with existing Commission to decide if grant- Evansville, Ind., and Madison, Wis. These were uhf stations, is well within its statutory au- thority; its was based ing v's in established u mar- the bellwether cases involving the petitions of decision on its finding that the vhf stations would bring additional kets will destroy the uhfs, up- uhf stations to intervene in pending vhf cases or to have the FCC "freeze" vhf decisions until television service to a significant number of holds Corpus Christi, Evansville the allocations proceeding was completed. people." and Madison grants. Judge Washington went on: "True, there Argued last April before the full appellate would be loss to the public if vhf competition IT IS UP to the Commission to bear the re- court, the precedent -making ruling upheld the should destroy existing uhf stations before the sponsibility of deciding whether the grant of a right of the Commission to proceed in making current rule -making proceeding decides the ulti- vhf was vhf facility to a uhf city might destroy the uhf grants, even while it considering a mate fate of uhf television. But whether one possible revision of its allocations standards. outlets now in operation there. factor should outweigh the other is precisely That is what the full nine -judge U. S. Court The court's decision, written by Circuit Judge the sort of question which Congress, by em- of Appeals in Washington decided last week George T. Washington, with Judge David L. ploying the broad language of Section 303, when it issued a sweeping affirmation of the Bazelon concurring, asserted that "the Commis- wished to commit to the discretion of an expert administrative agency, not the courts. It is for the Commission, not the courts, to pass on the wisdom of the channel allocation scheme . . . So long as the Commission's action in such an area of discretion has a reasonable factual and legal basis, we may not overturn it ... And we clearly should not compel the Commission to delay existing adjudicatory proceedings con- ducted in accordance with the statute and valid WHEC regulations thereunder in order to await the outcome of rule -making proceedings." WALLOPS Vhf Litigants Stations involved in the proceeding were ch. 6 KRIS -TV Corpus Christi, now operating; YOUR ch. 7 WTVW (TV) Evansville, Ind., and ch. 3 WISC -TV Madison, Wis. Opponents were uhf SALES MESSAGE stations in those communities striving to per- suade the FCC to deintermix these cities by RIGHT INTO THE HEART OF THE deleting the vhf channels. Still pending a court decision is the Commis- sion's action in assigning ch. 10 to Vail Mills, N. Y., outside of Albany, N. Y. This was RICH ROCHESTER AREA! stayed by the court and is under attack by uhf stations WMGT (TV) Pittsfield, Mass., and WTRI (TV) Albany, N. Y. FCC Gets Protests You pack plenty of sock f 1 when you bat out your On 'Economic Injury' sales message over HOW the FCC should handle "economic in- Sta- jury" protests is Jue to come into focus today tion WHEC, the Station (Monday) in oral argument in the Cleveland, Tenn., case where WBAC that city is objecting that most Rochesterians to the grant of WCLE there. listen to most of the time! Briefs covering legal and policy questions raised by the Commission last month [BT, May 14] have been filed by the Broadcast Bu- We call your special reau, WCLE, WBAC and WHLN Harlan, Ky. The latter wa:: attention to our consist- also involved in an economic injury protest case, but protestant WKYV Har- ently highly rated day- lan gave up the fight and withdrew its applica- tion. WKYV received a monetary settlement time hours. ALL of the from WHLN for this move [BT, June 4]. Top Ten daytime radio Broadcast Bureau and WCLE took the posi- tion that the FCC cannot legally deny a broad- shows are carried by cast application because of economic impact on an existing station, and, they said, even if WHEC! ... Write today the Commission has this authority it should not for availabilities. exercise it. WBAC and WHLN took the op- posite view. The economic injury factor, raised by WAML and WLAU Laurel, Miss., against the grant of WPWR to that city, was dropped prior to oral argument before the Commission en BUY WHERE THEY'RE LISTENING: - banc last week. However protestants argued that the Rev. Carroll F. Jackson, Baptist min- ister and WPWR principal owner, had misrep- resented financial qualifications and technical 1 ciforle464 elements to the Commission. Mr. Jackson, arguing his own case, denied any wrongdoing. NEW YORK Broadcast Bureau held that there had not been 5,000 WATTS "willful intent" to deceive and indicated it was Rep,e,enmliveC WHEEVE REEL M

Case History No. 21 on and Yelling .. The worst California disaster since the San Francisco earthquake struck unexpectedly three days be- fore Christmas, 1955. Within hours, the heaviest torrents anyone could remember inundated entire corn- munities. In the north, the rain -gorged Eel and Klamath Rivers burst their banks. Eureka, a city of more than 23,000, was isolated -its transpor- tation and communication facilities out. To the south, 325 miles away, six feet of water submerged Santa Cruz, where communication facili- ties also were disrupted. Frank R. Brown, manager of Eureka's KHUM, had a story to tell -and what a story! He told it to The Associated Press over a short wave system he had the foresight to set up among ama- teur radio operators in Eureka and AP in the San Francisco bay area. Working round -the -clock, Brown ranged the flood -stricken area. Then he hitched a ride with a helicopter pilot and returned to Eureka. He used the air waves to furnish fellow AP members graphic descriptive such as this: "Can't say how many houses I've seen go down the river, but there were at least 70 or 80 -some with people hang- ing on and yelling." Gloria Lorenzo Frank R. Brown At Santa Cruz, Gloria Lorenzo, KSCO, KHUM News Director of KSCO, also had a story to tell -and what a story! Santa Cruz, Calif. Eureka, Calif. She decided to risk a 20 -mile drive across the Santa Cruz moun- ing. She called AP in San Francisco year, and AP coverage was fast and tain to Los Gatos in hope of finding and poured out her story. accurate, thanks to the cooperation a telephone line over which to reach Days later a final count on the of AP members. AP. She weaved her way around California holocaust began to twelve landslides, only to face an- emerge. Known deaths rose to 66; Miss Lorenzo and Frank other disappointment. The wires at 12,500 were evacuated from one Brown are among the Los Gatos also were out. She pressed community alone, and damage was thousands of reporters another hazardous ten miles to Sara- estimated at $150,000,000. who make AP better . . . toga. Telephones there were operat- It was one of the big stories of the and better known.

1

If your station is not yet using Associated Press service, your AP Field Representative can give you complete Information. Or write-

Those who know famous brands .. .

.. know the most famous name in news is

BROADCASTING TELECASTING June 11, 1956 Page 69 GOVERNMENT

be caused by the expiration June 30 of the are being polled: Sens. A. S. Mike Monroney CRAVEN BID FINDS term of Comr. Edward M. Webster, an Inde- (D- Okla.), Sam J. Ervin Jr. (D -N. C.), John pendent. He was questioned briefly on only two W. Bricker (R-Ohio) and Charles E. Potter FAVORABLE RESPONSE subjects -deintermixture and daytime broad- (R- Mich.). casters' problems -but was not asked to com- Mr. Craven told Sen. Pastore he was sever- One -man subcommittee hears mit himself beforehand. ing "absolutely" his connections with Craven, first stage of FCC candidate's Sen. John O. Pastore (D -R. I.), subcommit- Lohnes & Culver, Washington radio -tv consult- nomination. There's no op- tee chairman, was the only senator present at ing engineers firm of which he is a partner. He listed 45 applications by CL &C clients to position in sight; confirmation the brief proceedings. Other members of the subcommittee are being polled and the unit the FCC on which he said he will disqualify could come this week. no doubt will report favorably on the nomi- himself from voting and will not attempt to THE NOMINATION of T. A. M. Craven to nation to the parent committee, which will act influence the vote of other commissioners. He the FCC breezed through a hearing by the on the nomination at its regular meeting has no other interests, he said, which are "in- Senate Commerce Committee's Communica- Wednesday morning. The nomination is not compatible" with FCC membership. tions Subcommittee last week in a session that expected to meet any significant opposition, Most of the 45 CL&C client applications are lasted only a few minutes. either in the Senate Commerce Committee or routine, Mr. Craven said, and the only ones No testimony was offered opposing President the Senate itself. The latter body could confirm which are likely to prove troublesome are the Eisenhower's nomination of Mr. Craven, a Mr. Craven's nomination the following day. Boston ch. 5 case, in which Greater Boston Democrat, to fill the FCC vacancy which will Other members of the subcommittee who Tv Corp., a CL &C client, has been favored for the grant by an initial decision, and the Pittsburgh ch. 4 case, in which Tv City Inc., a client of CL&C, has been recommended by an examiner for the grant. To a question on whether he had any com- ment on North Carolina daytime broadcasters'

NOMINEE T. A. M. Craven (r) shakes hands with Sen. John O. Pastore after last week's brief, one -man hearing.

troubles, submitted by Sen. Ervin, Mr. Craven said that he was generally familiar with day - timers' problems all over the country, recalling his service on the FCC from 1937 -44. Asked by Sen. Pastore whether he wanted to state his views on deintermixture, Mr. Cra- ven said he would rather join the FCC with an "open mind." He said he realized, however, that "something must be done to rectify the existing situation." Sen. Pastore entered into the record state- ments by Virginia's two Democratic senators- Harry F. Byrd and A. Willis Robertson Ask the . -sup- BRANHAM BOYS porting the nomination. Others approving the nomination included Norwood J. Patterson, KSAN -AM -TV San Francisco, and Charles S. NBC AFFILIATE Rhyne, District of Columbia Bar Assn, Two Favor Cueing Proposal CHATTANOOGA TWO COMMENTS -both favorable -had been received at the FCC by last Monday's deadline for comments on a proposal to li- cense cueing transmitters on a regular basis. NBC and WRFC Athens, Ga., went on record as favoring rulemaking which would license the cueing transmitters (broadcast station inter -com units), under the provisions for remote pickup broadcast stations. The FCC advanced the CARTER M. PARHAM, President KEN FLENNIKEN, General Manager cueing proposal early last month [BIT, May 7]. Page 70 June 11, 1956 BROADCASTING TELECASTING Well -known Newscaster, WJBK -TV, Detroit Jac LeGoff asks: "What happens to the money a business takes in ?"

W. J. Hellmann, General Accoun ing Department, Cyrus Wright, Payroll and Tabulating, Standard Oil Company, Chicago, Illinois: Standard Oil Company, Sugar Creak, Missouri: "Our company did a whale o a business last year ... "There are more than 50,000 Standard Oilers, so you $2,102,308,139. That's what we 'took in' as you say and can imagine the size of our payroll! Our people earned include° taxes collected from ustomers for government $330,800,000 last year in wages and benefits. Yet, believe agencies. At the same time we were spending $1,424,739,000 it or not, large as our payroll was, we paid out $381,267,000 for materials used, operating and general expenses, and for taxes of all kinds. That includes our own taxes and the salaries and wages. That's equal to 67.8 per cent of the taxes we collected from customers for local, state and total we took in. Charges for wear and tear amounted to national governments." $139,184,000 -6.6 per cent. Federal taxes on income and other taxes, including those we collected from customers for government agencies, amounted to $381,267,000 - another 18.1 per cent. These costs and expenses amounted to $1,945,190,000 for Standard Oil and its subsidiaries in 1955. That's more than 92 per cent of what we took in."

Marvin L. Hayes, Treasurer's Office, Standard Oil Company, Chicago, Illinois: "Well, it's a small part of the total taken in, but as a return on their investment, a company pays dividends to its share P. H. Towle, R h Group Lander, owners. Dividends were paid in 1955 for the 62nd consecu. Standard Oil laboratories, Whiling, Indiana: tive year. Our last dividend of the 1955 year went to 132,400 owners, many of whom are educational or chari- "In a business as competitive as ours you can't stand still table like you won't in business very long. You have to keep institutions Children's Hospital, Detroit (shown or stay Dividende to 2.7 each dollar on improving your product and your service all the time above). amounted cents of takes money. The number increase we took in. The rest of what we took in, 4.8 cents per -and that two -octane dollar, was retained for use in the business. Including in gasoline made between July 1, 1954, and July 1, 1955, the market value of the special dividend in coste the consolidated company over $10,000,000 each year. Standard Oil invested millions of dollars Company (New Jersey) stock our dividends were equal to And last year alone Standard Oil about 1/2 of net earnings." in research to bring our customers more powerful gasolines, ell- weather motor oils, and other product improvements."

What makes a business a good citizen?

Being open -and -above board, for one thing. That's the money we took in. Copies of our Mnual Report for 1955 American way. Standard Oil Company and its subsidi- are available on request as long as the supply lasts. Our aries report fully each year to government, shareholders, address -Standard Oil Company, 910 South Michigan employees, and the public just what use was made of the Avenue, Chicago 80, Illinois.

STANDARD OIL COMPANY 'INDIANA)

BROADCASTING TELECASTING June 11, 1956 Page 71 GOVERNMENT

Chicago. group of national leaders in various fields DOT, HOPE EVAPORATES Among those at last Monday's meeting at June 4], was called by President Eisenhower to NARTB headquarters in Washington were: promote understanding among peoples in a FOR UHF PROJECT Broadcasters, Harold Fellows, Thad H. Brown, common effort to advance world peace. The Closed meeting of broadcast- Robert Heald, and A. Prose Walker, NARTB; conference will meet Tuesday in Washington. Jack Jett, WMAR -TV Baltimore; Campbell ing and manufacturing execu- Arnoux, WTAR -TV Norfolk, Va.; Joseph E. Second Biloxi Initial Grant tives in Washington fails to Baudino, Westinghouse Broadcasting Co., and agree on common ground for Frank M. Russell, NBC. Manufacturers: W. R. Favors Ch. 13 for WVMI G. Baker, GE; O. B. Hanson, RCA; Wilson a non -profit organization for im- Boothroyd, Philco; and James D. Secrest, SECOND initial decision-reversing 1954 proposed grant of another FCC examiner-was provement of equipment. RETMA. Present as an observer for the Senate ad hoc committee, was Donald Fink, Philco. issued last week recommending that television HOPE faded last week for the establishment Mr. Fink is secretary of the Senate working ch. 13 at Biloxi, Miss., be awarded to WVMI of a non -profit foundation which would con- committee. there with denial of the competing application tract out development and research projects Meanwhile, a recommendation that Congress of WLOX, also Biloxi. Last week's decision among university and industry laboratories for appropriate a large sum of money ($1 million was handed down by FCC Hearing Examiner the improvement of uhf equipment. has been mentioned) to permit the FCC to J. D. Bond; the first was issued by former The project, which was instituted in answer contract out to a leading university or research Examiner Harold L. Schilz, in July 1954, and to FCC Chairman George C. McConnaughey's organization a full -scale socio -eco-technical favored WVMI for integration of ownership call for a "crash" uhf development project at "audit" of television was in the works by a with management, past radio experience and the NARTB convention last April, failed when panel of the ad hoc committee established by local programming proposals. Examiner Schilz broadcaster and manufacturer representatives Senator Warren G. Magnuson (D- Wash.), chair- found unfavorable to WLOX's cause the fact could not agree on a common ground for the man of the Senate Commerce Committee. The that J. S. Love, president -44.6% stockholder, undertaking at a closed informal meeting of ad hoc committee is headed by Dr. Edward permitted alcoholic beverages to be sold in his broadcasting and manufacturing bigwigs in Bowles, MIT professor of industrial manage- Biloxi hotel, 'contrary to the laws of the state. Washington. It had been hoped that the founda- ment. The report is being drafted by a panel The Commission reopened the case on charges tion would be financially underwritten by broad- under the chairmanship of Ralph N. Harmon, that Edward Ball, 1.5% WVMI stockholder and casters and manufacturers. Westinghouse Broadcasting Co. engineering vice himself the owner of a local hotel also was Manufacturers are expected to offer to under- president. guilty of law violations with respect to the sale take directly the development program called for of liquor in his hotel. Also questioned was an by Mr. McConnaughey. Through Radio-Elec- Stanton, Fellows Named agreement whereby Mr. Ball would lend WVMI tronics-Television Manufacturers Assn., manu- money to construct the tv station and would facturers last October offered to establish an- FRANK STANTON, president of CBS Inc., receive as security 55% of the stock. other National Television System Committee. and Harold E. Fellows, NARTB president - Mr. Bond found that the loan arrangement NTSC was instrumental in hammering out the board chairman, last week were named co- with Mr. Ball would not deprive Odes E. compatible color system finally adopted by the chairmen of the Radio -Tv Committee of the Robinson, WVMI principal, of "unimpaired FCC. RETMA convention begins tomorrow President's Conference on People-to-People management authority" of the proposed tv sta- (Tuesday) in Chicago's Edgewater Beach Hotel, Partnership. The conference, including a select tion.

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age 72 June 11, 1956 BROADCASTING TELECASTING Our key executives read Advertising Age regularly"

says EDWARD H. WEISS President Weiss & Geller, Inc. (Chicago)

EDWARD H. WEISS "We believe it is our responsibility to both our A member of the board of directors of both the Menn- inger Foundation and the Institute for Psychoanalysis, Mr. Weiss pioneered in the use of social science tech- clients and ourselves to keep in touch with the niques to uncover keys to better understanding of buying behavior. The result has been a new approach pulse and thinking of current advertising. That to advertising ideas that have consistently helped to set new sales records for clients. "The task of an ad- vertising agency," says Mr. Weiss, "is to find and touch is why our key executives read Advertising Age the buyer's `pocketbook nerve'. We have learned that this task can be discharged more effectively by utiliz- regularly, and I might add this has proved to ing the knowledge and techniques of social scientists. In combination with other forms of market and con- sumer studies, we have found this understanding of be a real service to our organization." the psychology of buying helps our creative staff."

Getting the pulse of today's marketing and advertising through Advertising Age is a weekly habit with most of the executives who are important to you. Wherever important people need up- to -the- minute information to formulate important advertising plans, there you'll find Advertising Age get- ting read, quoted and discussed - by those who influence as well as those who activate important market and media decisions.

Take Weiss & Geller for example. Ranking among the top agencies, it placed some $13,000,000 in 1955 billing - $10,000,000* of it in radio -tv. Among its clients, W. &G. counts such spot advertisers as Wm. Wrigley Co., Sealy Inc., Mogan David Wine, Visking Corp. and Helene Curtis.

Every week, 48 paid subscription copies of Ad Age reach important desks at Weiss & Geller, copies that get intense, page -by -page readership in executive homes as well as executive offices. Further, Ad Age gets similar readership among advertising, sales and marketing executives of Weiss & Geller clients, for example, 14 copies each week among those mentioned above.

Add to this AA's penetration of advertising agencies with a weekly paid circulation of almost 9,000, its intense readership by top executives in national advertising companies, its unmatched total readership of over 120,000 based on 32,500 paid subscriptions, and you'll recognize in Advertising Age a most influential medium for swinging broadcast decisions your way in 1956.

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BROADCASTING TELECASTING June 11, 1956 Page 73 GOVERNMENT

xaminer Favors Transmission mean unfair competition to San Diego stations. to all am and fm stations. Most of the com- Examiner Sharfman held that ABC's effort to ments are from stations, which are overwhelm- y ABC to Tijuana Tv Outlet. improve its competitive position in the San ingly in favor of the proposed rulemaking, which CC Hearing Examiner Herbert Sharfman last Diego area could be met through use of XETV is backed by NARTB. eek recommended that ABC be permitted to and that there was no policy objection to using Deadline for comments was extended by the station to viewers. ansmit live programs to ch.. 6 XETV (TV) a Mexican reach American FCC last month to July 2 [B.T, June 4]. violated ijuana, Mexico, as the ABC affiliate in the San Charges that XETV Mexican radio Most of the stations simply go on record as iego, Calif., market. Mr. Sharfman's ruling regulations, Mr. Sharfman dismissed as not favoring remote control of all am and fm sta- ame after a hearing on the protests of San possible of adjudication by the FCC. ABC al- tions. Present FCC rules allow remote control iego stations KFMB -TV and KFSD -TV to ready has an affiliation contract with XETV for operation only for non -directional am and fm film and kinescope did CC approval to this arrangement last No- programs. This not re- stations, both of 10 kw or less. quire FCC approval. ember. The stations are backed in favoring the pro- The San Diego stations, each of which has a posal by several consulting engineer groups, condary affiliation with ABC (ICFMB-TV is Station Comments Favorable among them A. Earl Cullum Jr., Dallas, and BS and KFSD -TV is NBC), objected to the To Remote Control Extension Kear & Kennedy, Washington, D. C. Among CC grant of ABC's request on the ground opponents of the proposal are Palmer A. Greer, at XETV's program policies violated both ABOUT 50 comments have been filed with the radio -tv consultant, Greenville, S. C.; Gerald CC and Mexican regulations and that the FCC on the Commission's proposed rulemaking R. Chinski, radio engineer, Houston, Tex., and sociation between ABC and XETV would to extend remote control transmitter operation F. A. Kilgore and Eugene T. Goldrup, Sonoma, Calif. Many of the stations and engineers, while approving the FCC proposal, suggested specific methods for maximum efficiency and safe- guards. The International Brotherhood of Electrical Workers is collecting performance data on in- dividual stations from local chapters whose Ste it members are employed by the stations con- cerned [BT, June 4]. Withwe neRytiee: with ei,:t,elevietep M>< s Col. Tse V.. M;rle.Taa Brownwood, Tex., Milwaukee Tv Grants Issued by FCC . GRANT of tv ch. 19 Brownwood, Tex., was on 1 made by the FCC last week to O. L. Nelms, Dallas realtor, who a fortnight ago was 1 awarded POJI- a grant in Flagstaff, Ariz., for ch. 9 [B.T, June 4], and who has two tv ap- CBS - ABC other HIGHEST POWER PULS:MARCH 1666 plications pending for his native state -for ch. INC., HIGHEST TOWER pULSR 12 in Alpine and ch. 19 in Victoria. GREATER COVERAGE Also granted last week by the FCC was ch. 10 in Milwaukee to Milwaukee Board of Vocational & Adult Education, marking the 15 OF THE TOP FIFTEEN ONCE A WEEK SHOWS! 41st educational tv grant. Mr. Nelms' grant calls for .645 kw visual 8 OF THE TOP TEN MULTI -WEEKLY SHOWS! power. Proposed antenna height above average terrain is 307 ft. Costs are estimated at $67,635 for construction and $84,000 for first year operation. First year revenue was listed at $120,000. The educational grant calls for 107 WTOC - TV LEADS ! kw visual power, while operating with an an- tenna 370 ft. above average terrain. MORNING 164% greater share of audience than Sta- tion B and WTOC -TV has 66% of the total audience! Ashtabula Uhf to Quit EXPRESSING HOPE that a truly competitive tv service will result from the FCC's decision AFTERNOON greater share of viewers on the overall allocations, ch. 15 WICA -TV 39% watch WTOC- Ashtabula, Ohio, last week informed the Com- mission that TV than Savannah's other station 57% of the total audience! it will indefinitely suspend opera- - tions commencing Saturday, June 16. WICA- TV told the FCC that a return to operations will take place as soon as economic conditions NIGHT 54% greater share of viewers than Station warrant. This makes the 37th uhf station to cease operation and retain its construction per- B and 60% of the total evening audience! mit. A total of four v's and 23 ifs have gone off the air and returned their cp's.

SATURDAY. SUNDAY Gladstone to New FCC Div. Saturday morning WTOC -TV delivers. 255% greater share APPOINTMENT of Arthur A. Gladstone, and 44% greater share of audience in the afternoon, 152% more chief of Services and Facilities Branch, FCC's at night than Station B. Sunday from 1:00 P.M. to 6:00 P.M. Common Carrier Bureau Telephone Div., as WTOC -TV delivers 73% greater share of audience and 152% head of newly- created Domestic Radio Facili- greater audience Sunday Night! ties Div. was announced last week. The new division will handle common carrier functions concerning the radio services and facilities óf WTOC - AM - FM - TV domestic common carriers, now under the Tele- Represented by Avery Knodel, Inc. phone and Telegraph Divisions. Mr. Gladstone joined the FCC in 1941. age 74 June 11, 1956 BROADCASTING TELECASTING JOB DATA: Station WTOC -TV, Savannah, Ga. Self- supporting (deco tower, 501 feet That's just what WTOC -TV wanted ... and Ideco tower including 12 bay antenna, 40 Ib. wind load. engineers met this unusual requirement, neatly solved the Transmitter building partially surrounds steel problem of putting tower and transmitter building in the frame base for tower. tiny area shown in the photo. Unusual? Sure ... and maybe you'll never have to wrestle with such a problem. But it does dramatize the breadth of knowledge, the varied skills, that Ideco tower engineers have to draw on for every tower job. Since broad- casting's infancy, towers by Dresser -Ideco have served the broadcasting field. Whatever your requirements, a tower by Dresser -Ideco ... tailored to your specific needs ... can best serve you, too. Write us ... or contact your nearest RCA Broadcast Equipment representative.

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BROADCASTING TELECASTING June 11, 1956 Page 75 GOVERNMENT

Tax Relief for Uhf Sets and the James M. Cox interests (WIOD -Miami BOXSCORE Daily News) are joint stockholders in new ch. Proposed in Senate Bill 7 WCKT (TV) scheduled to begin operation STATUS of tv cases before FCC: in July. SEN. EDWARD MARTIN (R -Pa.) last week WQAM's balance sheet as of April 30 introduced a bill (S 3994) to reduce from 10% AWAITING FINAL DECISION: 11 showed the following: total assets, $184,288; to 5% the federal excise tax on tv sets which Corpus Christi, Tex., ch. W; Miami. Fla., cash on hand, $75,946; receivables, $28,166, receive vhf channels and 50 or more uhf chan- ch. 10; Peoria, Dl., ch. 8; Seattle. Wash., and current liabilities, $39,857. Mid- Continent's nels. The tax on vhf-only receivers would be ch. 7; Springfield, Ill., ch. 2; Jacksonville, Fla.. ch. 12; Raleigh, N. C., ch. 5.; Hartford, figures as of April 30 were reported at: total kept at 10% under the bill. Conn., ch. 3; Paducah, Ky., ch. 8: Indian- assets, $1,257,230; current assets, $507,205, 13; La.. ch. 4. Sen. Martin's bill is identical to one (HR apolis, Ind., ch. New Orleans, and current liabilities, $574,539. 10,424) introduced by his colleague in the House, Rep. Carroll Kearns (R-Pa.). Rep. AWAITING ORAL ARGUMENT: 7 Acquisition of WQAM will give Mid -Conti- Kearns' measure was introduced in April fol- Boston. Maas., ch 5; Charlotte. N. C., ch. 9; nent its fifth radio outlet, others being KOWH Orlando, Fla., ch 9; St. Louis, Mo., ch. 11; Omaha, WTIX New Orleans, WHB Kansas City lowing a meeting of the Pennsylvania con- McKeesport. Pa., (Pittsburgh), ch. 4; Buf- gressional delegation with representatives of falo, N. Y., ch. 7; Biloxi, Miss., ch. 13. and WDGY Minneapolis. the Committee for Competitive Television [BIT, April 16]. CCT asked the Pennsylvania AWAITING INITIAL DECISION: 4 North Carolina delegations at that time Hatfield, Ind.. (Owensboro, Ky.), ch. 9; ban KAKC, WJBC -AM -FM Sales and Francisco- Oakland, Calif., ch. 2; Pitts- to introduce bills to reduce the tax on uhf sets. burgh, Pa., ch. 11; Toledo, Ohio. ch. 11. Win Commission Approval The Martin bill was referred to the Senate Finance Committee. IN HEARING 6 AMONG 10 ownership changes approved by Beaumont-Port Arthur Tex., ch. 4 Che - the FCC last week [see FOR THE RECORD, page boygan, Mich., ch. 4; Mayaguez, P. fit., ch. 103] 3; Onondaga -Parma, Mich., ch. 10; Lead - were the sale of KAKC Tulsa, Okla., by KITE Protests KTSA Sale Deadwood, S. D., ch. 5; Coos Bay, Ore., ch. Forrest G. and Charlene Conley and Allen E. 16. Barrow Lester Kamin for $115,000 and KITE San Antonio, Tex., has protested to the to transfer of 50% ownership of WJBC -AM-FM FCC against the $306,000 sale of KTSA there to Investment Corp., approved by Bloomington, Ill., from The Daily Pantagraph McClendon for the Commission last month [BT, May 7]. WQAM -AM -FM Sale Filed Inc. to Leslie G. Johnson $75,000. Mr. Kamin owns the Kamin Adv. Agency, KITE (930 kc, 1 kw day) told the FCC that For Commission Approval operation of KTSA by McClendon interests Houston, is 20.5% owner of WMRY New puts KITE in an unfair economic position and APPLICATION seeking transfer of control of Orleans and KCIP Shreveport, La., and 33.3% subjects it to economic injury. KTSA becomes WQAM -AM -FM Miami, Fla., from Miami owner of WCKG (TV) New Orleans. the eighth Noemac (James Noe- Gordon Mc- Broadcasting Co. (Miami Herald -Knight) to In the WJBC transfer, Mr. Johnson, 25% Clendon) station and with its enhanced pur- Mid -Continent Broadcasting Co. for $850,000 owner of WHBF- AM -FM -TV Rock Island, Ill., chasing power the station is in a better position has been filed with the FCC. will own 50 %; Pantagraph will continue to to compete unfairly, KITE said. In asking a Mid -Continent, headed by Todd Storz, was hold 50%. Principal Pantagraph owner is hearing on the sale, KITE also attacked the selected from a score of bidders for the prop- Adlai E. Stevenson, Democratic presidential new KTSA programming practices, claiming erty, required to be sold under the FCC's hopeful, who owns 24.6%. they are designed to destroy competition. duopoly rule because John S. Knight interests Senate Approves Bill Seeking Over $7.8 Million FCC Budget THE SENATE last week passed the Independ- ent Offices Appropriation Bill (HR 9739) for DECISION- MAKERS WHO DIRECT fiscal 1957, which carries an FCC budget of $7,828,000 -$28,000 above the House- passed NATIONWIDE BUSINESS EXPANSION ARE figure for a monitoring station at Douglas, Ariz. The measure goes to a Senate -House confer- ence committee to resolve differences. The Senate also approved $5,550,000 for the Federal Trade Commission, representing res- toration of a $150,000 cut by the House, plus $50,000 for enforcement of the Fur Products Labeling Act. The $150,000 restoration had been recommended by the Senate Appropria- tions Committee with the understanding that "increased effort will be exerted in the field of monitoring radio and television advertising."

Seaton Formally Sworn In As Secretary of Interior FRED A. SEATON, midwest broadcaster, was sworn in Friday as Secretary of the Interior after receiving unanimous confirmation from the Senate (see OUR REsrecrs, page 20). He succeeded Douglas McKay, resigned. LAWRENCE L. MACK, THE PRESIDENT AND FOUNDER OF Since late 1953 he has been deputy assistant SLENDERELLA INTERNATIONAL, PULLS NO PUNCHES WHEN to President Eisenhower, serving in important HE DESCRIBES SPOT'S ROLE IN HIS 'BUSINESS: administrative roles. At his news conference Wednesday, Presi- "WE'VE FOUND THAT SPOT RADIO IS THE MOST EFFECTIVE dent Eisenhower, answering a question, said he MEDIUM TO BUILD OUR SERVICE, had picked Mr. Seaton because he felt he was MARKET BY MARKET. WE'RE LIVING SPOT SALE'S the best qualified man for the Cabinet position. ON OUR SUCCESS WITH SPOTT" Mr. Seaton is a former U. S. Senator from Nebraska. At a Tuesday hearing before the Senate Interior Committee, Mr. Seaton was questioned about his views on water resources, Alaskan statehood and public power. The com- mittee reported his nomination unanimously. Page 76 June 11, 1956 BROADCASTING TELECASTING Behind Today's Miracle Machines... a Master's Touch in Oil

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BROADCASTING TELECASTING June 11, 1956 Page 77 PROGRAM SERVICES

the determining factor in willingness to pay for VIEWERS WANT IT FREE, POLITZ SHOWS tv shows. Survey for 'Look' reveals that 50 cents for both a variety show and a heavy- The following table, prepared from those weight championship boxing match.) released by Look, compares reaction -in terms public, by two to one vote, of percentage of total respondents no In the case of a pólitical convention facet -where -a money consideration is involved, when the does not want pay tv, even of national affairs where television is deemed price would be 25 cents, SO cents and $1: at 25 cents a show. Even to have a particularly high potential for vital would Program Type No Money 25 Cents 50 Cents $1.00 fewer want to pay 50 cents or public education -the number of viewers Performance drop from 23.9% to 7.6% if a 25 -cent tax of a leading a dollar for programs. opera company 18.2 9.2 7.9 7.1 were imposed and to 3.5% if the cost were $1, Heavyweight boxing THE PEOPLE's preference for free television the report showed. championship 40.9 20.7 15.7 18.6 National political con- -commercials and all-is at least 2 -to -I over Look stressed that the percentages willing to vention 23.9 7.6 6.4 3.5 toll television, even if the charge were only pay, though much smaller than inclined film never shown those in movie houses 47.7 21.1 18.4 13.3 25 cents. to watch free tv, are nevertheless considerable. Variety show (music, For instance, it was pointed out, the 22.6% dancing, comedy) 63.7 28.1 19.2 16.5 This conclusion emerges from results of a A leading current survey conducted by Alfred Politz Research who said they would be willing to pay $1 to see Broadway play 42.7 21.8 18.5 15.1 a A World Series Inc. for Look magazine and released by Look World Series game on tv represent 19.7 mil- game 46.5 25.9 21.9 22.6 last week. The magazine published an article lion people 15 years of age or older living in Performance of a U. S. tv households. leading ballet by FCC Comr. Robert E. Lee last March rec- company 14.9 5.3 4.4 4.5 ommending a public trial of toll tv [BIT, The survey was part of a broader one dealing Series of lectures on child raising by March 26]. with the current buying mood of consumers, leading doctors 21.1 7.8 6.8 6.3 The Politz study showed that the number of conducted for Look by the Politz firm. In the people interested in watching seven out of nine tv portion, the sample was split three ways: SESAC Revises Library Policy specified program types for free was within One -third were measured on their willingness fractions of being twice as large as the number to pay 25 cents to watch tv shows in which SESAC INC., Ncw York, last week reported who would pay a quarter for the privilege. In they were interested (by program types, not that it has adopted a new policy whereby its the two other categories (a World Series base- specific shows); another third on their willing- SESAC Transcribed Library now will be avail- ball game and a leading current Broadway ness to pay 50 cents, and the remaining third, able also in individual sections to stations that play) the difference was only slightly less. willingness to pay $1. Each group represented have specialized needs. Stations now may order one or more of seven sections. plus a special Viewers were even less willing to pay 50 a statistically accurate cross -section of the gospel section. Sections are made up of Ameri- cents or a dollar to see such shows, although population and therefore the findings of each can folk, cowboy, hillbilly and western music proportionately the dropoff was not so great. represent a national sampling of opinion, Look ( "A "); band music (`B "); concert ( "C Ha- (In the case of a World Series game and of a asserted. "); waiian music ( "H novelty dance and jazz performance by a leading ballet company, ac- The overall findings were broken down three "); music ( "N religious music ( "R and cording to the tables released by Look, slightly ways: by sex; by age groups (15 -39, 40 up), and "); "), Span- ish and Latin -American music ( "S "). more people were willing to pay $1 than to pay by annual household income (under $4,000, 50 cents. Among people in the over -$5,000 $4,000 to $4,999 and $5,000 and over). Income, income class, more were willing to pay $1 than the magazine concluded, does not seem to be Welk to Star on Thesaurus LAWRENCE WELK last week was signed by RCA Program Services as star of his own RCA SOUTHWEST VIRGINIA'S /7/AJMeel, RADIO STATION Thesaurus musical series, thus giving radio sta- tion subscribers-according to Ben Selvin, Thesaurus artists and repertoire director-"an enviable programming lead over rival stations." Meehan Heads WCAU Muzak EDWARD J. MEEHAN Jr. has been appointed manager of the newly -organized Magnetic Muzak Div. of WCAU Philadelphia, which will take over the Muzak franchise for the Philadelphia area Aug. 7. He has been an executive in the sales department of RCA for the past 10 years, most recently as head of the ROANOKE . . . am sales office in Camden, N. J. one of the 50 FASTEST GROWING MARKETS .. . PROGRAM SERVICE PEOPLE of over 100,000 ... in the United States! Charles D. Hilles Jr., vice president in charge of IT &T telephone and radio operating depart- ment, named executive vice president of IT &T. AND... Also reassigned: Henri G. Busignies, executive again this year the 32nd consecutive year YOU vice president, Federal Telecommunications ...... Labs., IT &T research arm, to president, and choose any measurement you like; you'll find WRBJ to be Henry H. Scudder, vice president, International THE MOST RESULTFUL Radio Station in ROANOKE Standard Electric Corp., IT &T's holding and management unit, to executive vice president. and WESTERN VIRGINIA! George A. Banino, assistant comptroller of Fed- eral Telephone & Radio, IT &T manufacturing Ask Peters, Griffin, Woodward, Inc.! division at Clifton, N. J., promoted to comp- *TIDE Magazine, March 24, 1956 issue. troller. Charles G. Horstman, chief cost ac- countant of Federal, named assistant comp- troller. Joseph E. Dunn, manager of Cleveland news- AM 960 KC pictures bureau of United Press, appointed news- pictures manager of Eastern States Div. James. P. Dever of Cleveland staff named to succeed l:nn 94.9 moi Mr. Dunn as bureau manager.

Owned and Operated by TIMES -WORLD CORPORATION Robert Fenwick, chief animator, Milner Pro- ductions, Baltimore, named vice PETERS, GRIFFIN, WOODWARD, INC., National Representatives president in charge of production. Page 78 June 11, 1956 BROADCASTING TELECASTING 1

TRUCKS ... And Tomorrow ... And You! Your life is blessed by trucks in many ways - and not The trucking industry welcomes the challenge of an the least of the good things they bring you is the free- America on the move -on the move as it has never been dom to live or do business anywhere under the sun -so before. Constantly adding new and better equipment, long as there's a road by your door! improving driver selection and training, and perfecting And man - America is really moving out into the sub- its fine safety record, the trucking industry is gearing urbs as a result! itself to be well ahead of the growing demands which In the next 20 years, the U. S. Census Bureau fore- will be made upon it in the years ahead. casts a population boost of more than 63 million people! Like all public transportation in this country, truck- And 80% of this booming population growth will take ing owes much of its progress to intelligent, time- tested place in suburban U.S.A.! and just regulation. Naturally, it just wouldn't be possible without trucks. Your own interest - and the public interest -both They provide the only transportation flexible enough call for sharp and vigorous protest by you against to serve the shopping center in the valley, the house on proposals to neutralize or destroy public controls over the bill, the manufacturing plant off Highway 11 -and transportation ... proposals now being made in the do it just like downtown. name of "improved competition." AMERICAN TRUCKING INDUSTRY AMERICAN TRUCKING ASSOCIATIONS, INC., WASHINGTON 6, D. C. If You've Got It . .. A Truck Brought It!

BROADCASTING TELECASTING June 11, 1956 Page 79 Looking for PLAYBACK Oklahoma's QUOTES WORTH REPEATING WAITING AT THE CHURCH single industry suddenly deprived of the forces of mass communication. Under The New York Times, commenting edi- these conditions, the sole contacts with torially on the North American Regional customers would be confined to the per- Broadcasting A greement, which has sonal calls made by salesmen. Under BIGGEST awaited Senate ratification for five years: these conditions the salesman would have INTERFERENCE from Cuban radio to explain, in detail, the function and stations is effectively destroying the serv- worth of the product. He would be ice rendered by some United States forced to spend his time introducing the broadcasters, particularly in the South company, what it does, and why the MARKET? and along the eastern seaboard. Radio company warrants confidence and he waves do not respect national boundaries would have to see personally all the and an international agreement is the only people who might have a negative in- practical method of obtaining mutual fluence on purchases. Think in the mat- protection. ter of time alone how the efficiency of Although the proposed NARBA does the salesman would be impaired by the not satisfy everyone, in many respects lack of proper communication . . . it is more favorable to the United States A company can survive without adver- than any earlier agreement. Opposition to tising, but an industry-not ever. it comes from only 15 of the more than 2,500 am stations in this country. Some critics of NARBA say that ratification COMEDIAN'S LAMENT still will leave us without a radio treaty Comedian and author Steve Allen, com- with Mexico. Efforts are being made to menting in his introduction to The Funny work out an agreement with that country, Men (a study of broadcast comedy tech- but in order to strengthen our position niques, to be published June I4 by Si- in Mexican negotiations we should have a mon & Schuster, New York): deal with the other North American stations. NARBA would give us a much - THE TV HUMORISTS are fallen upon needed bargaining tool. evil times. They have learned a depres- The work of the FCC constantly is sing fact: people get tired of you a lot Sell to this ONE hampered by trying to adhere to the pro- quicker on tv than they do on the radio. visions of a treaty which in fact does not They pick you up faster, but they drop BILLION DOLLAR exist. The Senate should make a decision you faster, too. On the radio, it took a before adjournment this summer and, in long time to become a star, and if you Market on the public interest, we think that decision made it you could stick around for may- should be to ratify NARBA. be 10 or 15 years right at the top. On television, the first favorable re- RADIO, THE UNIFIER views are hardly dry before critics, cab drivers and relatives are telling you what's ILTV' ]C Dr. Preston Bradley, pastor of Peoples' the matter with your program. Maybe Church of Chicago and pioneer (33 it's just that familiarity breeds contempt, Studios in BOTH Tulsa and years) user of radio, in a sermon: and people can get a lot more familiar Muskogee IN MY humble opinion, radio has been with you if your face pops right into their one of the greatest influences for under- living rooms week after week. UNEQUALLED FACILITIES standing. More Protestants have heard It's a little like falling in love. You 316,000 WATTS Catholic priests than they would ever meet an attractive person and all you have heard without it; more Catholics want to say to her is "You're lovely." have heard more Protestant ministers Six months later you're saying "You're lovely, but do you have to do your finger- KTVX The ONLY Television than they otherwise would have heard; - more Jewish people have heard more nails in public?" In another year, if Station in Oklahoma with Studios Protestants and more Catholics, and more you've married the girl, you're saying, in TWO MAJOR Markets. people have heard Jewish speakers. There "Of course I love you, but don't you are great segments of distinction that think you ought to take off a little separate our body politic, and radio has weight ?" Ash Yowr given the opportunity of hearing all sides, dYLrRY-KNODEL REPRESENTATIVE various personalities -radio has been the HE WHO HESITATES great unifier in our whole opportunity of trying to solve the problems of civiliza- U. of New Hampshire Prof. Jonathan tion! Karas, criticizing educators for lack of enthusiasm for tv: SPEEDER -UPPER IT is completely unrealistic to wait until educational stations are built before David F. Austin, executive vice president, taking advantage of the available time commercial, U. S. Steel Corp., address- offered by commercial stations to gain ing National Industrial Advertisers Assn. L A. (Bud) valuable experience. Building a $400,000 Blust in Chicago: V. P. and Gen. Mgr. station for an uninitiated group who ADVERTISING has one function and might like to try the medium is like build- only one function speed up the sell- ing a symphony hall before checking UN HOLMES, Natl. Sales Mgr. -to to ing process . . . Picture, if you can, a see whether anyone is available to play. TULSA BROADCASTING COMPANY lox 9697, Tulsa, Oklahoma age 80 June 11, 1956 BROADCASTING TELECASTING STATIONS

tive vice president and general manager of QUAAL SUCCEEDS WDSU Broadcasting Corp. Simultaneously, GUILD FILMS BUYS Mr. Swezey announced the appointment of AM FRANK SCHREIBER Harold F. Mathews as manager of WDSU -AM. WISCONSIN -TV Mr. Mathews has been a member of the ra- APPLICATION for FCC approval of the sale Crosley -Quality Radio Group of and WMBV -TV Marinette -Green dio sales staff of WDSU for the past six years WMAM executive returns to WGN Inc. Bay, Wis., by William E. Walker, Joseph Mack- and sales manager for the last three. Hal succeeding Schreiber, vice in and associates to Guild Films Co. Inc., New Fredericks, veteran St. Louis and Chicago York, tv film syndicator, for more than $600; president and general man- 000 was filed last week. ager, who resigns from Chi- The transaction involves the acquisition of cago stations. 100% of the stock of M &M Broadcasting Co., licensee of both stations, for $287,500 in cash, WARD L. QUAAL, for four years vice presi- plus the assumption of current and long -term dent and assistant general manager of Crosley liabilities totaling $407,800. Broadcasting Corp., Avco's radio -tv subsidiary, WMAM was founded in 1939 and operates returns to WGN Inc., Chicago, Aug. 1, succeed- on 570 kc with 250 daytime and 100 w night- ing Frank P. Schreiber, who has resigned as vice time. WMBV -TV on ch. 11 began operating president and general manager. Announcement in Sept. 1954. Both stations are affiliated with of Mr. Quaal's appointment was made by J. NBC, with the tv station having ABC also. Howard Wood, president of WGN Inc. (WGN - Both are represented by Venard, Rintoul & AM-TV ). McConnell. A major figure in industry affairs, Mr. Quaal Guild Films, the stock of which two weeks goes back to the WGN properties after seven ago was admitted to be traded on the American years service in executive broadcast posts. He Stock Exchange [BT, June 4], came into ex- left WGN in 1949 after eight years service to istence in 1952. Its first property was the become director of Clear Channel Broadcasting Liberace Show. It now has a catalogue of 12 Service, headquartering in Washington. Before television series, plus cartoons and features. joining WGN he had worked at WDMJ Mar- Reub Kaufman, president of the company, quette, Mich., and Wilt Detroit as announcer, MESSRS. Swezey, Mathews and Fredericks and with his wife the principal stockholder writer and producer. discuss WDSU separation plans following (7.5% ), announced the purchase last week as During World War II he was in the Navy, the announcement last week. the initial move of Guild in station ownership. serving as communications officer with the "Someday we expect to own and operate the Atlantic Fleet and later as officer in charge broadcaster, recently joined the station as radio full quota of stations permitted by FCC regu- lations," he program director. said. Guild's balance sheet as of Feb. 29 of this Mr. Swezey also stated that plans are under year showed total assets of $5.6 million, of consideration for a separate physical plant for which $5.5 million was in current assets. Total the two. liabilities amounted to $3.3 million, with capi-

MR. QUAAL MR. SCHREIBER of the Navy radio installation at Norfolk, Va. In the Korean conflict he served on the Presi- dent's Broadcast Advisory Council and as a member of the Citizens' Committee assigned to a Hoover Commission task force. His present assignments include membership on the NARTB Tv Board; vice president for tv, Ohio Assn. of Radio & Tv Broadcasters; president of Quality Radio Group and president of Cincinnati Executives Club. there's something special about summertime programming Mr. Wood said the new WGN executive will have the major responsibility for the stations' plans to become the leading independent radio so start your planning with something really special and tv properties. "These plans reflect our belief that both WGN radio and tv will play an im- portant role as advertising as well as entertain- SESAC music ... "the best music in America" ment and public service media," Mr. Wood said. "As independents with no network commit- ments we can better serve the Chicagoland found in the wonderful, wonderful SESAC Transcribed Library audience." Mr. Schreiber joined the parent Chicago Tribune in 1918 and moved to WGN in 1931, (now also available in sections) becoming station manager in 1940. He is ex- pected to announce his plans shortly and re- portedly intends to remain in station operation. WDSU Announces Separation sesac 475 FIFTH AVE. NEW YORK 17, N. Y. Of Radio, Tv Operations Celebrating Our 25th Anniversary A COMPLETE separation of the am and tv operations of WDSU New Orleans was an- nounced last week by Robert D. Swezey, execu-

BROADCASTING TELECASTING June 11, 1956 Page 81 STATIONS

Ill. Mr. Mackin, who has minor stockhold- ings in WBEV and WRRR, will remain as gen- eral manager of the Marinette -Green Bay sta- tions, it was announced. No personnel changes will be made, it was said. Corporate Worth Balance sheet of M &M company as of March 31 showed total assets of $590,000, with total current assets amounting to $79,798. In addition to the $407,800 liabilities ($163,600 current liabilities), M &M company showed cap- ital at $182,000, earned surplus at $37,000. The tv statipn lost $11,543 last year, while the radio station earned $6,700, the balance sheet showed. Negotiations were conducted by Aaron Katz, vice president- treasurer of Guild, and Mr. Walker, for M &M. Herman Odell, general counsel for Guild and Ben C. Fischer, of Fis- cher, Wayland, Duval & Southmayd, attorney for M &M, assisted. Shapiro, Walls Appointed

BREAKING ground for the building to house WFIS Fountain Inn -Simpsonville, S. C., are To WCAU -TV Sales Posts officers of the parent firm, Fountain Inn -Simpsonville Enterprises Inc. From I to r: Melvin WCAU -TV Philadelphia has reorganized its K. Younts, secretary; Edwin A. Green and Robert W. Edwards, vice presidents; D. L. Bram- executive sales staff as the result of the estab- lett, president; Charles W. Spence; Steve W. Hiott, treasurer, and Joe Thomason. WFIS lishment of national and regional sales divi- will operate on 1600 kc with 1 kw and plans a September start. sions, Robert M. McGredy, vice president in charge of television sales, is announcing today (Monday). tal $103,500; capital surplus $2 million and It has nine other stockholders. Mr. Walker is National sales manager will be Marvin L. earned surplus $208,600. a director and 2.2% stockholder in Guild Shapiro, returning to WCAU -TV from the M &M company is owned 50% by William Films and also owns 36% of WBEV Beaver CBS -TV Spot Sales staff in Chicago, which he E. Walker and 23.3% by Joseph D. Mackin. Dam, Wis., and 17.33% of WRRR Rockford,

STATION SALES

KIDDER, PEABODY EV CO.-

MR. SHAPIRO MR. WALLS Maintains close contact with all phases of the Television joined as an account executive in March 1955 after five years on the WCAU -TV local sales and Radio industry. staff. E. Gordon Walls will be regional sales man- Has an established relationship with most of the ager. Mr. Walls joined the WCAU -TV sales staff in April 1950 from General Outdoor Ad- important sources of investment capital in the vertising and has been in charge of local sales country. since July 1954. The appointments become effective June 25 according to Mr. McGredy's announcement of -We invite the station owner to take advantage last week. of this dual coverage when considering AFTRA Goes to Sponsors the sale of his property. In Dispute With WPAT NEGOTIATIONS continued last week between WPAT Paterson, N. J., and the New York local Address inquiries to: of the American Federation of Television and KIDDER, PEABODY & CO. Radio Artists on a strike by five station an- ROBERT E. GRANT FOUNDED 1865 nouncers in a wage dispute. The station has Kidder, Peabody & Co. NEW YORK BOSTON PHILADELPHIA continued operations since the May 17 start of First National Bank Building CHICAGO SAN FRANCISCO the strike, utilizing the services of "non -union Chicago 3, Illinois professional help," according to a station spokes- Offices and correspondents in thirty other principal cities Telephone ANdover 3 -7350 in the United States man. AFTRA last week inserted paid advertise- ments in New York newspapers, calling on WPAT advertisers to withdraw their commer- Page 82 lane 11, 1956 BROADCASTING TELECASTING A -K Opens Dallas Office; Versatile Staff George Stevens Named Head EMPLOYES of KFSD -TV San Diego AVERY -KNODEL Inc., radido -tv representa- are getting a first hand opportunity to tives, last week an- learn about their fellow workers' jobs. nounced the opening On the station's new Channel 10 Work- of a newly -expanded shop, the station's chief news camera- Dallas office at 320 man is set designer, announcers are di- Fidelity Union Life rectors, directors are communicators, Bldg. Telephone is floormen are actors and so forth. Prospect 7330. Plans call for a show a month to be Named to head the telecast locally. One has an audience new facility was participation format, another is a panel George A. Stevens, show, still another is a musical-variety former tv salesman, program and a fourth is a drama. Stu- Edward Petry & Co.; dio Operations Director Jean Pythian is Chicago. He also has producer. The plan was spearheaded by been sales and pro- William E. Goetze, general manager of MR. STEVENS gram director, KFSD -TV, who says that the workshop KOCA Kilgore; mer- idea "is creating great rapport and respect chandising and publicity director, KNOW Aus- among employes." Mr. Goetze adds that tin, and local sales manager, WFAA Dallas, all due to union restrictions, no one but an Texas. engineer can work in an engineers' posi- The new Dallas operation will service the tion. firm's clients in the Southwest. cials for the duration of the strike. It also sen WSAZ -AM -TV Promotes Hurd letters to the station sponsors urging them to JOHN HURD, WSAZ -AM -TV Huntington, boycott the station and stating that "in spite of W. Va., news direc- newspaper reports and false statements by man- tor, has been pro- agement, the strike is not settled." There had moted to supervising been several reports of settlement. On one editor of the sta- occasion, the strikers returned for one day. tions' news opera- The dispute centers around wages. An- tion, it was an- Milly Sullivan is the personable nouncers, who currently earn $160 weekly, re- nounced last week portedly seek an increase in commercial fees by Lawrence H. hostess on "Valley Playhouse," that would raise their average earnings to about Rogers, vice presi- highest rated local daytime $180 weekly. Dickens Wright, president of dent - general man- show in the big Sacramento WPAT, told BT through a spokesman that ager. would raise Mr. Hurd, who TV market. average weekly earnings to $180, but that the came to WSAZ -AM- union has countered with an offer that would TV from WMBS Everyday from 2 -5 P.M., raise announcers' remuneration beyond that MR. HURD Uniontown, Pa., al- following "Queen for a Day," figure. Officials claim that Mr. Wright's pro- so will be seen on a posal would make it difficult for staffers to the air with a Sunday evening news and sports Milly presents first -run attain the $180 figure. show. double- feature from the com- plete Columbia- Screen Gems film package. "TV This Week" says of Milly: "... her real charm is the NON- professional touch she gives her show... It has en- deared her to her viewers." Petry has the full story on Milly and "Valley Playhouse."

*Sacramento Television Audience ARB: February 8 - 14, 1956

SENATOR

FIRST ADVERTISER to use the new daytime saturation plan on WHBQ -TV Memphis is Sacramento, California Pepsi -Cola, through Kenyon & Eckhardt, New York. The buy includes daily participation 100,000 Watts Maximum Power

in five of the station's personality shows. At the contract signing are (I to r) "Miss Betty" BASIC NIBIC AFFILIATE Graham, of the station's Romper Room; Freddie Burns, host for Autry- Rogers movies on Represented by Adventure Hour; Mario Caruso, general manager of Metropolitan Bottling Co., Memphis EDWARD PETRY 8 CO. Pepsi -Cola bottler; Tom Ragland, WHBQ-TV sales manager; Barbara Walker Hummel, Miss America of 1947, of Miss America Matinee, and Hal Miller, Lunchtime Theatre. BROADCASTING TELECASTING June 11, 1956 Page 83 STATIONS

WJR Re- Elects Officers, Spots Reports Increase in Sales OFFICERS and directors of WJR Detroit, Mich., the Goodwill Station Inc., were re- Available elected at the company's annual stockholders' meeting, which also heard a report by President John F. Patt of a record increase in WIR sales and earnings in the first four months of this Covering the Entire year. Re- elected as officers were Mr. Patt; Worth Shreveport Market Kramer, vice president -general manager; Wil- liam G. Siebert, secretary- treasurer and F. on the Sibley Moore, vice president. Directors re- elected: Mrs. Frances S. Parker, Mr. Patt, Mr. Kramer, Mr. Siebert, Selden S. Dickinson, Mr. TENNESSEE Moore and G. F. Leydorf. Mr. Patt reported that Wilt sales for the first four months of 1956 were $1,139,849, corn- ERNIE FORD pared with $870,736 for the same period last year. Net profits after taxes were $186,537, corn- pared with $85,998 last year, and earnings for SHOW the period were 36 cents a share, compared KFMB -TV San Diego celebrated its seventh with 16 cents the year before. birthday with a Going on 8 special tele- The stockholders voted a dividend of 10 cents cast and party. Present were (I to r) J. D. a share to be paid June 20 to stockholders of Wrather Jr., president of Wrather-Alvarez record at the close of business June 8. Broadcasting Inc.; Bonita (Mrs. Wrather in private life) Granville, one of the stars WHUM -AM Names of the special telecast; Beverly Jean Storrs, -TV Magee "Little Miss Ch. 8 "; Maria Helen Alvarez As New General Manager of Wrather -Alvarez, and KFMB -AM -TV General Manager George Whitney. Mere- ROBERT C. MAGEE, veteran broadcaster, has been appointed general manager of WHUM- dith Willson, Edgar Bergen and Charley AM-TV Reading, Pa., it was announced by McCarthy, Red Skelton and Art Linkletter Paul A. Flickinger, secretary of Eastern Radio also appeared on the 30- minute Going on Corp., which operates the stations. Mr. Magee 8 special birthday telecast. at a succeeds H. J. Greig, who served as both gen- eral manager and president. New Time Mr. Magee formerly was vice president and WOR -TV Billings Up 142.6% general manager of WHUM and owned 18% BUSINESS from local advertisers played the 12:30 to 1 P.M., Mon. thru Fri. of the stock of Eastern Radio Corp. from "major role" in boosting WOR -TV New York July 1946 to November 1949. In 1949 he sold billings in the first five months of 1956 by his stock interest and settled in Florida, where Tennessee Ernie Ford is a big 142.6% over the corresponding period of he became engaged in non- broadcast endeavors. 1955 and 454.9% over 1954, it was announced 2 to 1 favorite in the rich Mr. Flickinger said the position of president last week by Gordon Gray, vice president and Shreveport Market where of Eastern Radio Corp. is being left vacant for general manager of the station. He said one the time being. more than one and a quarter plan which proved "particularly attractive" to the local advertiser was a package consisting of million people own 200,000 25 run -of- the -station, one -minute announce- TV sets. Ask your Petry Man ments per week. about our package deal that gives you twice the viewers at New KAVE -AM -TV Building

one low cost. KAVE Carlsbad, N. M., began operating June 1 from its new 30x80 ft. building, which also will house KAVE -TV when that station goes on the MAXIMUM POWER air early in JULY with DuMont equipment. A downtown office and studio also are being maintained in the Crawford Hotel for broad- KTBS.TL casts and sales personnel. CHANNEL Parents Should Approve A NOVEL PROGRAM course -that WNHC -TV New Haven, Conn., believes can provide an answer to critics of tv SHREVEPORT who decry the medium as a factor in fostering juvenile deliquency-is set to LOUISIANA I. R. MOORE, vice president in charge of appear on the station July 2. The series, to be 1 operations for Standard -Humpty Dumpty shown Mondays, -1:45 p.m. EDT, E. NEWTON WRAY, for eight weeks, will be called Baby Sit- (supermarket chain), signs for the Humpty President L Gen. Mgr. ters, C. O. D. The "course on decorum ", Dumpty Show on WKY -TV Oklahoma City, featuring Joan Crowther, is designed to as W. J. Willis, who handles the account, meet informational needs of sitters by NBC and ABC looks on. Humpty Dumpty Show is a 30- pointing up responsibilities. The station reported last week that it minute weekday morning series for pre- Represented by already has received 2,000 applications school children, and brings the supermar- for registration. Graduates will be pre- Edward Petry & Co., Inc. ket chain's weekly tv sponsorship on sented with wallet -size certificate cards. WKY -TV to 51/2 hours. Page 84 June 1!, 1956 BROADCASTING TELECASTING Clean R -F Circuitry

WCCO Cashorama for 50kW AM Transmitters LISTENING gets more and more worth- while for Twin Cities radio fans as WCCO Minneapolis -St. Paul expands the with "Cash on the Line" promotion it began last March 12. Latest development in the big giveaway is a 10 -day "Cashorama." By the time it ends Saturday, WCCO will Machlett Light -Weight, have given away $250,000 in lots of n+ $1,000 -$5,000 to each recipient. "Big Bill Cash" is making telephone calls through- Forced -Air Cooled out the broadcast day and asking tele- phonees to repeat a key word announced before each call. Phone numbers are selected at random from the station's 109 -county primary listening area in Min- M L-6697 Triode nesota, Wisconsin, Iowa and South Dakota. ...built for Roddy To Manage KILT -TV, Light Weight -Only 29 lbs; no hoists re. July 1 Air Date Planned quired for tube removal. JOE RODDY Jr. has been named manager and Glenn Callison technical director of KILT -TV Compact Installation - Only one inch vertical El Paso, Tex., which has a target date of July 1, lift to remove tube from tube support and according to Gordon McLendon, president. Mr. Roddy also will continue as manager of KELP cabinet. El Paso while Mr. Callison moves from chief engineer of KLIF Dallas. Long Life -Basic design similar to Machlett KILT -TV will operate on ch. 13 with a ML -5681 and ML -5682 triodes now giving power of 28.2 kw. Initial programming will unprecedented life in television and super consist principally of film. McLendon Invest- ment Corp., KILT -TV owner, also owns KELP, power transmitters. KLIF, KTSA San Antonio, WTAM Atlanta and programs WNOE New Orleans and KNOE High Transconductance, High Plate Effi- Monroe, La. The firm has an application before ciency, Low Grid Drive, Low Distortion FCC for a 10 kw outlet in Houston. - Achieved through mechanically stable,

IP close spaced elements, plus high filament KPDQ Builds New Quarters emission. KPDQ Portland, Ore., plans to move into its new studio and office building at 4903 N. E. Low Terminal Inductance, Cool Terminal & Sandy Blvd. in the near future, according to Seal Operation-Achieved through use of Jack Davis, owner- manager. KPDQ operates on 800 kc with 1 kw. large diameter coaxial terminals having large seal and contact area.

Great Mechanical Strength - Provided by Kovar metal -to -glass seals and massive terminal components.

Recommended 50kW Amplifier Tube Complements - DOHERTY OR LINEAR Two ML -6697 coaxial triodes HIGH LEVEL CLASS C (9.51cV Plate Operation) (8.5kV Plate Operation) One ML -6697 coaxial triode Two ML -6427" coaxial triodes (final) (final) Two ML -6425" coaxial triodes Two ML -6427 coaxial triodes (modulators) (modulators) LESLIE G. ARRIES Jr. (I), general manager of WTTG (TV) Washington, D. C., and ML.6425 and ML -6427 tubes, weighing 15 and 20 respectively, ere of the Se15 Fred J. Hughes Jr., manager of the Wash- pounds design family as the ML.6697. Water cooled versions of all these types are also avallabli ington branch of Anheuser -Busch Inc., sign a contract for half sponsorship by Budweiser beer of four of the television station's new programs. The programs are The Great Gildersleeve, Crunch & Des, MACWLETT LABORATORIES, INC. Stars of the Grand Ole Opry and Dan- Springdale, Connecticut gerous Assignment. BROADCASTING TELECASTING June 11, 1956 Page 85 STATIONS SALES WISN Managership Added Helping Hand To Soell's Video Duties EXECUTIVES and staff members of JOHN B. SOELL has been named acting man- WINNER WFDF Flint, Mich., donned their work ager of WISN Milwaukee in addition to his clothes the weekend of May 19 -20 to duties as director of WISN -TV, D. L. (Tony) to help ease the plight of a fellow worker, Provost, vice president in charge of the radio -tv Mrs. Clarida Musolf. The Musolfs home division of the parent Hearst Corp., announced. was destroyed by a tornado May 12. He replaces former manager Harry Goodwin, BATON ROUGE! The volunteer workers, led by General who resigned to return to the East Coast in an Manager Lester W. Lindow, helped clean unannounced capacity. Before joining WISN- up the debris and install the Musolfs in TV, Mr. Soell was associated with H -R repre- a house trailer, serving as their tempo- sentatives and the DuMont Television Network. rary home. "Champ" Tells 'em The cleanup work was going on while Jones Funeral Services Held crews were at work repairing special FUNERAL SERVICES were held last week for and the damage to WFDF's broadcasting towers. financier Jesse H. Jones, 82, who died June 1 three towers was blown to the One of in Houston. His vast business holdings included ground and the other two were damaged "Champ" Sells 'em! interests in KTRK -TV and KTRH Houston. [BT, May 21]. Mr. Jones also served as head of the Recon- struction Finance Corp. for several years and as Secretary of Commerce. Survivors include his widow, Mary Gibbs WBC Sets Up New Award Jones; Tilford Jones, Houston attorney, a step- son, and a nephew, John T. Jones Jr., president For Its Program Managers of the Houston Chronicle and of KTRK -TV. ESTABLISHMENT of annual Westinghouse Broadcasting Co. Lamp of Knowledge awards KDOK Tyler, Tex., on Air for outstanding achievement in public service KDOK Tyler, Tex., has gone on the air as a and educational programming is being an- 500 w daytime operation on 1330 kc. nounced today (Monday) by Donald H. Mc- Dana W. Adams is president and general Gannon, vice president in charge of WBC. manager of the station, whose personnel in- The program managers of WBC's five radio cludes Robie Morgan, chief engineer; Pat and four television stations will compete for Morgan, sales manager; Rusty Reynolds, chief the two top awards -$1,000 college scholarship announcer; R. J. Dodson, newsman; Allen Bob - grants for a child of each of the winners. Two bitt, disc jockey- librarian; Helen Harvey, secre- members of the winning radio program man- tary, and Lafon Young, copywriter. ager's staff will receive grants of $500 and $300, No more potent salesman in the Baton and one grant of $500 and two of $300 will KYW -AM -TV Sales Pitch Rouge trade area than WAFB -TV ... be awarded to three members of the winning "The Champ" when it comes to Rat- tv program manager's staff. KYW -AM -TV Cleveland sales managers made sales presentations June 5 in Chicago and New ing, and "The Champ" when it comes In addition, each of the winning stations will to merchandising. York before Peters, Griffin, Woodward repre- receive a silver Lamp of Knowledge trophy, sentatives. John McIntosh Jr. made the radio which WAFB -TV's rating leadership is will travel from station to station in the pitch in Chicago while Al Krivin did the tv nearly 5-to-1. WAFB -TV's merchan- WBC group as the award changes hands each honors in New York. The stations are owned dising leadership is unsurpassed. year. by Westinghouse Broadcasting Co. For example: The awards will be judged on the basis of programming during the 12 -month period, be- , ROUND 1 ginning this month, specifically in four general First place winner in "Lucy areas: American history, mental health, the Show" competition with a teacher, and America's need for more scientists double first prize for special and engineers. Judging the competition will be merchandising job. Mr. McGannon and Richard Pack, vice presi- dent in charge of programming for Westing- ROUND 2 house; William Kaland, WBC national program manager, and two nationally-known educators First place in Screen Gems, whose names will be announced at a later date. Inc. contest on program promotion. "These awards," Mr. McGannon stated, "will be based on the overall quality and impact of ROUND 3 the station. Taken into consideration will be news, special programs, adaptation of regular Finished in "top' four" in pro- programming and general showmanship. Our motion contest sponsored goal is to make public service and educational by "Frank Leahy and His programming as exciting and interesting as our Football Forecasts." commercial shows." BIG SMILES mark the renewal of the ROUND 4 3,120 -announcements-a -year contract on WTRI (TV) Issues Rates KBIG Catalina, Calif., by McDaniels Super- WAFB -TV's only entry was markets of Los Angeles. L to r: Jimmy second place winner in 1956 ISSUANCE of the first rate card of WTRI (TV) Fritz, president of Jimmy Fritz & Assoc. Billboard promotion contest Albany (ch. 35) under its new management for "network programs." was announced last week by William A. Riple, advertising agency, Hollywood; Phil general manager. WTRI, which suspended Dexheimer, KBIG account executive; Al- operations early in 1955 and is set to return to bert L. Wolins, McDaniels' general man- CHANNEL 28 the air July 1, has established a $400 hourly ager; Bob McAndrews, KBIG vice presi- Affiliated with rate for class "A" time. dent- commercial manager, and Cliff Gill, WAFB AM -FM WAFB-TV Other one -hour rates of the ABC -TV affili- the station's vice president and opera- CBS -ABC 200,000 WATTS ate, are Class "B ", $300, and "C ", $200. An- tions manager. With the KBIG campaign nouncement rates range from $15 to $60. WTRI as the only addition to its previous news - Adam Young, National or Clarke will go on the air with test programming June paper-tv budget, McDaniels enjoyed a Reps:P Call Brown in South and Southwest 15, according to Mr. Ripie. 1955 -56 business increase of over 100 %. Page 86 June 11, 1956 BROADCASTING TELECASTING PROFILE ON A CRUSADING NEWSMAN A HARD -HITTING editorial policy is building a large following for a news pro- gram on one television station in the South. The program, Knight Beat, is conducted each evening on WDXI -TV Jackson, Tenn., by John Knight, head of the station's news department and only seven months removed from the news desk of a large metropolitan newspaper. Each evening Knight Beat features five minutes of local news followed by a strong editorial which ties into the local picture. In the short time in which the telecasts have been aired, WDXI -TV has been given credit for a number of civic improvements and has received public praise from city officials, civic and church groups and the general NEWSMAN KNIGHT public. Among the improvements: His editorials end in action A Knight editorial pointing out the need "We feel the public is ready to support for new traffic lights and protesting against television as an editorial and news source shrubbery hiding a dangerous intersection but very seldom has the viewer been re- has brought about police action on one hand warded for his loyalty by meaty and and a rash of hedge trimming on the other. thought -provoking materials," says the news Three traffic lights have been installed in editor. "There is no sense to the idea that line with his suggestions. the public must look to the newspaper and In response to a series of editorials on the other printed media for its editorial fare. need for slum clearance in Jackson, the city This field, I believe, is wide open to the sta- commission is making plans for an urban re- tion which will give its viewers what they Sell the Nation's development project which will eliminate want. 14th Market! the substandard housing groups throughout "I don't mean by this that we will get into Largest the city. A survey is in the process of de- the field of yellow journalism or strive for ... use WGR's velopment. the sensational but any station that's worth When the administrator of the local hos- its salt should be ready to stand up and be Salesmen of the Air pital reported the need for a new wing to counted on important issues. We are a take care of a large increase in hospital mature medium for mature people and they patients. Mr. Knight appealed directly to have a right to expect our whole-hearted MUSICAL CLOCK the county court and the city for support. support, yes, and leadership, in anything Starring John LassaIles Both groups have given approval to a hos- which benefits the community." 6:30 - 9:15 AM - Mon. thru Sat. pital expansion program. On several occasions Mr. Knight has in- Buffalo's oldest service -type wake-up vited rebuttal and has a standing offer for program. Music, time, weather. A series of editorials on speeding and anyone who disagrees with his views to ap- reckless driving appeared just a week be- pear on his program or to write. When- fore the department an - SOUND ON police staged all ever a letter is sent in disagreeing with out traffic drive which has in an with Bob Conners resulted the editorial policy, it is read over the air within 2 - 6 PM Monday thru Friday absence of traffic fatalities Jackson without comment. As yet no one has asked since Jan. 1. Exciting, new Western New York to present personally an opposing argument radio personality. A controversy developed around the loca- on the air. tion of a new Negro high school in a white Knight Beat, sponsored by a department PLUS residential district. Mr. Knight came out store and a loan company, currently is sil- strongly for the location and pointed out Outstanding 5 and 10 minute mulcast over WDXI -TV's sister radio sta- News and Weather Spots the need for a central location for Negro tion, WDXI, and may in the future be car- students. The city commission voted unani- ried over other stations in the Dixie Net- mously to locate the school at the spot fa- work. vored by Mr. Knight. Mr. Knight has no restrictions placed on More than 8,000 citizens went to the polls him by Aaron B. Robinson, president of in a recent recall election and returned a the network. five -to -one vote of confidence for the in- "He's a trained news man," says Mr. cumbents. Fewer than 800 voters had gone Robinson. "He knows what we want. As to the polls in the earlier general election, long as he's right and as long as he's objec- and subsequent editorials by Mr. Knight tive, we feel that his news judgment is the were given credit for arousing the public to only guarantee we need that Dixie will be the danger of a light vote. getting the best possible coverage...:'

REPRESENTATIVE SHORTS Edward D. Somes, chief engineer, WTSA Brat- tleboro, Vt., appointed assistant manager. Radio -Tv Representatives Inc. moved to larger N. Y. offices at 7 E. 47th St. Telephone Murray Robert J. Heiss, sports director and chief an- Hill 8 -4340. nouncer WTMJ -AM -TV Milwaukee, named as- W. S. Grant Co. L. A. office moved to 6606 sistant manager. Selma Ave. Telephone Hollywood 3 -7194. Wade Patterson, account executive, WDGY Representatives: STATION PEOPLE Minneapolis, to KSTP (TV) Minneapolis, as PETERS, GRIFFIN, WOODWARD, Inc. member of sales staff. He also has been general Herchel Cary, sales manager, KIMA -TV manager of KCRG -AM -TV Cedar Rapids, Yakima, Wash., named general sales manager Iowa. of Cascade Broadcasting Co. (KIMA -AM -TV and satellites KEPR -TV Pasco, Wash., and Stanley Kaplan, formerly commercial manager KLEW -TV Lewiston, Idaho. of WEIR Wheeling, W. Va., appointed to similar BROADCASTING TELECASTING June 11, 1956 Page 87 STATICNS

Phoenix, Ariz. Paul Gribben, newscaster for- merly with KOY and KTAR Phoenix, to KPHO -TV.

Stuart Leslie, Syracuse U. graduate, to WTAP- TV Parkersburg, W. Va., as account executive.

Charles M. Pickering, account executive, Cham- bers & Wiswell, Boston agency, to WBZ-TV Boston in same capacity. Leslie Nichols, news division, WGN Chicago, to KIMN Denver and Intermountain Network. Leonard Mosby, director -producer, WMBR -TV Jacksonville, Fla., promoted to production manager. Everett Holle returned to WABT (TV) Birming- ham, Ala., after Army duty. ... check these availabilities Mary Pyemont Marsh, traffic manager of SHELL Oil Co. has signed a contract with KGMS Sacramento, Calif., to traffic department of the of KFWB Hollywood. MORNING WATCH WKZO Kalamazoo for sponsorship football broadcasts this U. of Michigan Richard J. Jennings, announcer and writer -pro- MUSIC -NEWS -TIME AND THINGS fall. Completing arrangements at Shell's ducer, WGY -WRGB (TV) Schenectady, N. Y., With Jay Jones annual spring dealer meeting in Kalama- to WRCA New York as staff director. 6:00 A.M. till 8:55 A.M. zoo are (I to r): Len Colby, sports director Shell's Mel Fine, disc jockey, WIKK Erie, Pa., to Monday through Friday of WKZO; John W. Southworth, Detroit division manager; Orville F. WICH Norwich, Conn. Grand Rapids district manager, Schneider, Bill Dunn, journalism graduate, Creighton U., adminis- and Tony Gaston, WKZO radio Omaha, to WOW -TV Omaha promotion staff. DON WALLACE SHOW trative assistant. Bob Segrist, newscaster, WISN Milwaukee, TUNES - CHATTER & STUFF broadcasting daily on 15- station Wisconsin Net- 2:30 P.M. till 3:40 P.M. position with WBMS Boston. He formerly work. headed his own advertising agency in Pittsburgh, Friday Monday through Pa. Henry Kimbrell, musician and night club enter- tainer, to WAPI -WABT (TV) Birmingham, Ala., an K. Harrower named program and produc- as member of production department assigned tion manager, WWJ -TV Detroit; Frank A. to create musical commercials. VIRGIL DOMINIC NEWS Picard 11 to producer -director and Robert A. Bcnyi named film services manager. through Friday at Monday Bob Van Roo promoted from assistant promo- 3:00 P.M., 4:00 P.M., 5:00 P.M. tion manager to promotion and publicity man- Overwhelmed ager at WXIX (TV) Milwaukee. He succeeds 10:00 P.M. and 11:00 P.M. RADIO spot commercials publicizing the -TV San Fran- Bill Ryan, transferred to KPIX opening of a San Diego, Calif., drive -in cisco. restaurant brought such an overflow of Herman Amis, Mary Cunningham and Bill customers to the eating place that the RHYTHM ROUNDUP Jenkins to WOV New York for Negro merchan- advertising campaign had to be cancelled dising project. three hours before its completion. The with Frank Berry, "The Best" spots, aired over KCBQ San Diego by Fort Worth, and Music for Everybody. Dick Smith, news director, KXOL Pat's Drive -In of that city broadcast Tex., to KFSD San Diego, Calif., in same ca- by the station's Hit Parade Dee Jays, Lots of Fan Mail. pacity. Reginald George Bennett, Detroit advertised 45 -cent hamburgers at 11 cents Monday through Friday agencyman, to KFSD as account executive. as a grand opening special. 10:05 - 11:30 P.M. Jim Turner, manager of Pat's, had this Milt Flack, news editor, WBML Macon, Ga., Saturday to say about the opening: news director. J. Howard Absolom, appointed the day . . . 10:15 to 11:30 P.M. "Friday, first we sold WMAZ Macon, Ga., to WBML as night news more than 4,200 hamburgers. Saturday, editor. John Robinson and Dale Bagley to well over 7,200, and we must have turned WBML as reporter and announcer, respectively. away at least the same number. We just Joe Lipton, WTOC Savannah, Ga., to WBML as couldn't handle it. announcer. "On Saturday night, we had to close Phil Young, formerly advertising manager of three hours early -at midnight-cancel Pontiac (Ill.) newspaper, to WICS (TV) Spring- the radio spots, and beg the people to go home. We were completely sold out field, Ill., as account executive. Bryan S. Halter Jr., formerly with WLDS Jacksonville, Ill., to of everything ..." Mr. Turner feels that "the remarkable WICS as continuity assistant- announcer, and part of this success is that KCBQ was Marion Leimbeck, formerly advertising depart- the only advertising used, and we used same station as ment of Chicago Tribune, to only one 1- minute spot per hour for 45 AVERY -KNODEL continuity and traffic assistant. hours plus a remote. KCBQ did a sen- Representative sational job and can count us as a per- Jacques Biraben, with WINS New York for two L. A. (Bud) BLUST manent customer." V. P. & Gen. Mgr. years in various sales capacity, to sales staff of Said the owner of a competitive drive - WOR New York. Affiliated KFPW, Ft. Smith in a few blocks away: with KTVX, Muskogee William B. Reed, announcer, WKNB New "We were swamped just from the over- flow. they plan any future deals Britain, Conn., transferred to sales staff, WKNB- 'If like this, how about letting me know in ad- TV. vance so I can get extra help and sup- Ken Miller, news director, KVOO Tulsa, Okla., plies." named news director of KPHO -AM -TV

Page 88 June 11, 1956 BROADCASTING TELECASTI'NG Bob B. Davis, director, WXEX -TV Petersburg, Va., to WRC -TV Washington as assistant direc- tor. Walter Bange, former art staffer, WCPO -TV IMPORTANT Cincinnati, to WKRC -TV Cincinnati as assistant to art director. to 10,000 present Mrs. Evadna Hammersley, director of woman's programming, KOA Denver, resigned to join American Lamb Producers Council, Denver, as Magnecord users ... national director of Lamb Consumer Service Div. Dick Bertel, Darien, Conn., to announcing staff of WTIC Hartford, Conn.

Dick Sinclair returned from U. S. Army to WKZO -AM -TV Kalamazoo, Mich., in produc- tion department. Ed Stanton, WJWL Georgetown, Del., an- nouncer, to WHLI Hempstead, N. Y., in similar capacity. Dick Winters, formerly with WAAF Chicago and other independent stations, to WXLW Indianapolis as disc jockey. Mrs. Mathilde Sorensen Lund, mother of Harold C. Lund, vice president and general manager, KDKA -TV Pittsburgh, Pa., died May 31. Paul De Chant, account executive, WOKY Mil- NEW P.63 -AX Recorder waukee, father of girl, Patricia Davis, May 27. Mechanism, less case, for rack mounting $415 Justine Fitzpatrick, office manager for Storer Broadcasting Co.'s N. Y. office, married June 1 to Robert H. Woollard of Miami. They will reside in Miami. Bill Hanson, announcer -producer, WEEI Boston, married to Shirley Nuzum of San Diego, Calif. INSTANTLY Bernie Carey, production manager, KING -TV your present tape recording equipment Seattle, married to Shiela Musgrave. convert Johnhenry Schweiker, sales promotion manager, to the industry's highest standards WHO -AM -TV Des Moines, Iowa, elected presi- dent of Advertising Club of Des Moines. Now, by replacing your present shutoff at end of reel, no thrashing! Mdgnecord tape transport with the Separate erase, record and playback Claire Corbin, executive director of WOR New new magnificently engineered P-63- heads allow simultaneous record and York Children's Christmas Fund, received AX, you instantly convert your pro- playback. Ph.D. degree from Hofstra College, Hempstead, fessional equipment to the finest Performance? We guarantee the P -63 -AX to be even greater its L. I. Her thesis was study of impact of women's available in the industry! And you than save the cost of a new amplifier at laboratory specifications; Frequency civic groups on community life. the same time! Just plug the P -63 -AX response, 40 to 15,000 cycles at 15 IPS. into your present amplifier -you're Signal to noise ratio, 50 db at 3% ready to go! THD full track; wow and flutter, .2% The P -63 -AX is powered by 3 motor at 15 IPS; timing accuracy, 3 sec. direct drive, with two -speed hysteresis plus or minus in 30 minutes. synchronous drive motor. All controls Just plug the P -63 -AX into your are swiftly operated by push buttons. present Magnecord amplifier' (any of Tape speeds of 734 and 15 IPS are the PT6, PT63 and PT7 models). The changed by switch ... no outmoded P -63 -AX heads are compatible with' changing of rollers. Deep slot loading your amplifier. On- the -spot servicing and automatic tape lifter for fast for- of the new P -63 -AX is simplicity itself; ward and rewind are provided. Both all motors and controls are on separate manual and electric cueing simplify assemblies held by four easily re- programming, editing. movable bolts. Solenoid brake control automati- NOTE: New NARTB equaliser and modification kit cally puts greatest brake action on will be available at very modest cost. unwinding reel to eliminate tape spill- age. Easily adjustable bias current. FREE BROCHURE -Get all the facts. Takes 10'Z " NAB reels; automatic Use the convenient coupon today!

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(_,liOl!' WeA.acilicad Name BILL WAKEFIELD Jr. signs for his firm, ? Wakefield Buick Co., to sponsor nightly 1101 S. Kilbourn Ave., Chicago 24, Ill. Address Looking of Sports on WSPA -TV Spartan- City State burg, S. C. Present are Charlie Bell, WSPA -TV director of national sales, standing, and sports personality Bill Good- rich. The ch. 7 CBS affiliate went on the air last April [BT, April 30]. BROADCASTING TELECASTING June 11, 1956 Page 89 NETWORKS No TV NETWORK GROSS UP 19.2% IN APRIL Time charge gain over same year was $155,642,508, or 17.9% ahead of the BY A NOSE period last year. Dumont with $462,335 was month in 1955 reflected in included in the April 1955 total. It networks which totals of three All three networks boosted their gross billing neared the $39 million mark. in April, CBS-TV by 14.4% over that month in GROSS time charges of the tv networks totaled 1955; NBC -TV, 13.9 %, and ABC -TV, 75 %. $38,964,728 in April, or an increase of 19.2% ABC-TV grossed $25,722,106 in the four- over April 1955, according to Publishers Infor- month aggregate, placing the network's gross mation Bureau data. The April gain compared billing 75.9% above last year's total for the to the 17% increase in March of this year over January -April period. March of 1955. The full PIB table of gross time charges for Four -month total for all three networks this network tv follows:

NETWORK TELEVISION April April % Jan.-April Jan.-April % 1956 1955 Change 1956 1955 Change

ABC $ 6,173,922 S 3,527,558 +75.0 á 25,722,106 $ 14,619,874 +75.9 CBS 17,654,210 15,426,214 +14.4 70,288,002 61,988,977 +13.4 DuM 462,335 --- 2,412,195 NBC 15,136,596 13,285,933 +13.9 59,632,400 52,980,362 +12.6 TOTAL $38,964,728 $32,702,040 +19.2 $155,642,508 $132,001,408 +17.9 In one short year, thanks to ABC network and good local 1956 NETWORK TELEVISION TOTALS TO DATE ABC CBS DuM NBC TOTAL programming we have come s 6,382,046 $17,820,455 - $14,695,116 $ 38,897,617 Jan. Feb. 6,418,210 16,928,361 13,845,000 37,191,571 up faster than "Needles" March 6,747,928 17,884,976 15,955,688 40,588,592` April 6,173,922 17,654,210 15,136,596 38,964,728 - and twice as sharp. April TOTAL $25,722,106 $70,288,002 $59,632,400 $155,642,508 pulse ratings multiplied by Revised as of May 31, 1956. Effective September 15, 1955 DuMont Television Network changed from a national network to a local total coverage divided by operation. KLOR rates equals the best bet by far -on the nation's NBC Yearend Figures Show Twining Gets NBC Offer fastest track: the Portland 'Monitor' Take $4 Million Plus NBC reported last week it had offered its "full facilities" to be put the disposal of Gen. A PROGRESS report on NBC Radio's Monitor at Nathan F. Twining, U. S. Air Force chief of market. weekend service issued by the network last staff, when the general visits Moscow as a week showed that in its first full year of Air Day ceremonies on operation the program attracted a total of guest at Soviet Force FIRST ISECON4 THIRD June 24. The offer was made in a telegram by more than 40 advertisers and grossed billings Davidson Taylor, NBC vice president in charge KLOR 35 54 130 "well over $4 million." Fred Horton, director of NBC Radio, said of public affairs. that 4,349 announcements were ordered the Mr. Taylor encouraged Gen. Twining to con- STA -CB and 59 42 18 first year of Monitor. He claimed these an- sider the use of tv radio facilities of NBC, either while he is in Moscow (through Irving nouncements had delivered an estimated 2,039,- STA -NB NBC 27 27 65 681,000 home commercial impressions. Mr. R. Levine, correspondent there) or "im- mediately to Horton said sales on Monitor mark "a record on your return" the U. S. for weekend advertisers on NBC Radio during Comparative standing based on all the past few seasons." hours 6:00 to midnite quarter p.m. Keeping in Touch Monday through Friday in April CBS Promotes Finn pulse. ABC NEWSMEN will be able to keep in ALLAN FINN, staff member of CBS -TV Press touch with the network's convention Information department, last week was named headquarters in San Francisco and Chi- manager of CBS Radio Press Information, suc- cago through means of a newly- devel- The payoff is GOOD too - ceeding Edward Reynolds, who has resigned to oped audio -receiver (Page-Boy) during Portland's Brightest Picture join Ketchum, MacLeod & Grove, New York. the periods they leave the convention Mr. Finn has been with CBS since 1946, halls. The Page -Boys will be "locked" Sellingest Merchandising joining the Hollywood's office press information to the frequencies of ABC stations - section and then transferring to the news staff WLS Chicago and KGO San Francisco- before joining the New York tv press depart- with the stations broadcasting signals ment in 1948. He also has been radio -tv editor during their station breaks. of Newsweek. Each staff member carrying a Page - Boy will have a particular signal, which will indicate to him that ABC conven- Clayton Shields Promoted tional headquarters is paging him. The CLAYTON SHIELDS has been named assistant Page -Boy is intended for use outside the business manager of ABC Radio, reporting to convention hall, while the. recently -an- business manager Stephen C. Riddleberger, it nounced Audi -Page is designed for use was announced last week by Don Durgin, vice in the hall. Both devices were devel- h awn/443er 04ret& president in charge of ABC Radio. Miss Shields, oped by the Philco Corp., sponsor of PORTLAND, OREGON who has been with ABC since 1945 in various ABC's radio and television coverage of I administrative capacities, served most recently the conventions and of election day as business manager of the ABC Radio pro- returns. GEO. P. HOLLINGBfRRY, Representative S. JOHN SCHILE, Gen-I Mgr., HENRY A. WHITE, Pres. gram department.

Page 90 lune 11, 1956 BROADCASTING TELECASTING Continues cutting down on the time available to existing licensing and regulating broadcasters. NETWORK PROBE -from page 32) networks with each new "network." By abandoning this concept, the proposal J. THE PROPOSAL TO LICENSE NETWORKS. The enters into a novel and dubious realm. Its im- grams that it is possible to plan and produce proposal to license and regulate networks is, plications are perhaps most clearly assessed these at all. on its face, simple. But since the Commission by regarding it as a proposal to regulate and Similarly, owned stations are laboratories for already exercises considerable regulatory pow- license a network, not only in its affiliation program ideas and talent. In a number of cases, ers over a network through its licensing of the practices, but also as a supplier of program programs developed by its owned stations have stations owned by the network, as well as material -just as are film producers, indepen- later been added to the network schedule. through its licensing of stations affiliated with dent program packagers or advertising agencies But television stations owned by CBS con- the network, the implications of a proposal which produce programs. That is an extreme tribute not only to the network but, even more directly to license and regulate networks are concept which may well lead to the complete important, to the communities which they serve. both wide and unknown. In effect, it would destruction of the principle of free competition It has long been the policy of CBS that both seem that the proposal is designed to regulate, embodied in the Federal Communication Act the personnel of the owned stations and the and hence license, anyone entering into the and basic to the American system of broadcast- stations themselves play an active role in the business of networking, irrespective of the fact ing. civic life of their cities. The stations owned by that the network may own no stations and thus To the extent that the proposal is an attempt CBS have concentrated heavily on local pro- make no use of any portion of the broadcast to regulate networks per se and wholly apart gramming and community service. spectrum. Yet it is the use of the spectrum from station licensing, it is no different from It is submitted that no facts and no con- which has always provided the basis in law for saying that newspaper wire services or siderations of public policy would justify dis- criminating against networks, among all po- tential owners, as ineligible to own stations. On the contrary, as has been shown, the public would be seriously disserved by such a prohibi- tion,_ not only because of its grave effect on networking operations, but also because it would deprive important local communities of station ownership which has proved by its record that it serves the communities well. H. THE PROPOSAL TO REGULATE NETWORK AP- FILIArloNs. The proposal that the Federal Gov- ernment intervene in the question of network affiliation with stations and in effect determine with which stations a network must affiliate is apparently based on the premise that networks have been arbitrary and whimsical in their affiliation determinations. The facts are to the contrary. It is submitted that any careful examination of the procedures, practices and criteria which the CBS Television Network has adopted in making its affiliation determinations readily es- tablishes that the network is not arbitrary or whimsical. These practices, policies and criteria have been described in full in response to a "Questionnaire for TV Networks," submitted to this committee in December 1954. [For full text, see BST, Feb. 21, 1955.] I. THE PROPOSAL TO REQUIRE VHF STATIONS TO SHARE NETWORKS. ABC has suggested to this committee that vhf stations in one- or two-sta- FOR A HAPPY PRESENTATION tion markets be required, for an unspecified "interim" period, to "share their service equally The joy of accomplishment is a universal happiness. and equitably among the three networks." Especially in the case of a film which is your creation, born Proposals such as this have been advanced in out of hard work and careful planning. recent years. A similar proposal was the subject Because Precision's staff of specialists adds its own of FCC rule making proceedings in 1950-51. creative efforts to yours by the use of specially designed equipment, and by careful handling and intelligent timing - It was also advanced by DuMont in 1954. Both you might say we are fellow creators, working with you times it has been rejected; both times, indeed, it to bring out all you've put into the original ...Yea, was opposed by ABC itself. and maybe more! In essence the proposal, under the guise of So, when you turn those 16mm dreams into encouraging and equalizing competition, in fact realities, be sure to call upon Precision for the accurate, sound is antithetical to competition. It would dilute and exact processing your films deserve. the incentive of networks constantly to provide Remember: Precision is the pace -setter in processing the best possible programs, of all film. No notching of originals -scene to scene for no matter how color correction, optical track printing, good their programs, the networks would by all are the very best... 36mm service, too! law be forbidden access, during certain periods of the day, to stations in favor of a competitor. can these undesirable consequences be Nor you'll see and haar considered, as ABC seems to suggest, in the ! light only of a third network. The possibility of fourth, fifth, sixth, etc. networks must also be considered, particularly if, as the proposal P R contemplates, each has à right automatically to a free ride in sharing stations' time. Thus, the F I L M L A B O R A T O R I E S . I N C. moment a fourth organization declares itself 21 West 46th Street. New York 36, NeW York a network and enters the business, it would have A DIVISION Or 1 A. MAURER. INC. an automatic right, regardless of its perfor- mance, schedule, or record, to share one quarter of the aggregate time of stations in markets In everything. there Is one best . . . in film processing, Its Precision which have less than four stations; a fifth net- work would get one fifth of stations' time in markets of less than five stations -and so on, BROADCASTING TELECASTING June 11, 1956 Page 91 NETWORKS

paper syndicates should be subject to regulation Moore- Salant Debate Planned in order to control the subject matter of their writings, and perhaps, even how much they By Communications Bar Assn. charge customers. It would inject the federal government into areas which have long been DEBATE between Richard A. Moore, KTTV (TV) Los Angeles, and Richard S. Salant, forbidden to it: areas of business judgment, of program content, of determining with whom CBS vice president, has been scheduled by the Federal Communications Bar Assn. at a lunch- suppliers may and may not deal; all involving the most intimate details of the business rela- eon meeting June 21 in the Willard Hotel, tionships between networks and stations and Washington. Mr. Moore advocated a major revision in networks and advertisers -even to the fixing of network rules to eliminate option time and rates, although there is no payment by the ulti- must buys -in an appearance before the Senate mate consumer -that is, the television viewer - involved at all. Commerce Committee last March [BT, April 2]. He also strongly urged these moves in a It is submitted that nothing in the nature of meeting with the FCC's network study staff. television broadcasting or of current practices Mr. Salant once before upheld the networks' warrants, or even permits, so radical a departure ULTRA-FIDELITY side of things in an FCBA debate with Harry from existing concepts and so dangerous a M. Plotkin, assistant general coun- philosophy of governmental intervention. former FCC sel and at that time television counsel to the COMBINATION Senate Commerce Committee majority. This KAYE, 'SEE IT NOW' PLAN was last year [BeT, April 4, 1955]. SHOW ON CHILD AID SETUP Two Promoted by ABC ...via Graybar Comedian's tv debut on Mur- row program this fall to be on ROYCE L. (VERNE) POINTER, in charge for of maintenance at ABC, was promoted last The perfect companion piece film of tour overseas on behalf the Ampex 600 tape recorder is the week to chief video facilities engineer and matching Ampex 620 Amplifier - of United Nation's interna- Herbert C. Florance, ABC -TV maintenance Speaker. The two were designed to tional fund for youngsters. engineer, was advanced to supervisor of main- complement each other's perform- tenance for the New York engineering depart- ance (but are available separately). AN UNUSUAL tie -up of CBS -TV's See It ment. The appointments, announced by Frank Both are portable weigh 28 and Now program, comedian Danny Kaye and a Marx, vice president in charge of engineering - United Nations children's aid organization are 25 pounds respectively, in Samson- and general services for ABC, were effective ite cases about the size of overnight behind a special, 90- minute show to be pre- immediately. Mr. Pointer started in broad- The applications for this sented in the fall. casting with KFJB Marshalltown, Iowa, in luggage. Details of the Danny Kaye -Ed Murrow pro- "walking hi -fi system" are unlim- 1939, later joined KTRI Sioux City, WKBB have fidelity that gram were revealed last week by CBS -TV and Dubuque and WOI Ames, all Iowa, becoming ited. Both units the United Nations equals studio console performance. International Children's design engineer for RCA Victor Div. in 1946 Full details and a demonstration Emergency Fund (UNICEF) at a news con- and joining ABC in 1948. Mr. Florance had your near- ference held in the Trusteeship Council cham- been with MBS, NBC, WGHF New York and can be gotten through ber at UN headquarters by Graybar Broadcast Equipment in New York. KDFC San Francisco before joining ABC in Representative. A phone call is the Mr. Kaye's first appearance on television will 1950. way to prompt attention. be in an actual role as "ambassador at large" fastest for UNICEF. He returned over the June 2 Send us your name and address weekend from a 32,000 -mile jaunt on behalf of 'Lassie' Suit Settled UNICEF covering England, France, Switzer- for literature shown below. OUT -OF -COURT settlement $165,000 of land, Italy, Greece, Yugoslavia, Turkey, for Israel, a two million dollar suit disputing the division Spain, Morocco and Nigeria, where he visted of profits from the CBS -TV Lassie show has and performed at medical and nutritional in- been filed in superior court at Santa Monica, these stallations of the international child help organi- Send for Calif. will get zation. Clarence Eurist the settlement on his contention he once owned 40% of the Two See It Now free catalogs camera and sound crews program. shot about 240,000 feet of film while accom- These booklets will answer most of the panying Mr. Kaye on the seven -week travel questions you have concerning the Ampex circuit. KOME Joins ABC 600-620 combination. They illustrate and At the news conference, Mr. Morrow said AFFILIATION of KOME Tulsa with ABC describe features and applications - im- of the program: `This will be of its kind, the Radio was announced jointly last week by E. portant performance characteristics and finest thing yet done on tv ". Mr. Kaye, who William George, general manager of the sta- specifications. Contact Graybar todayl has yet to perform before the tv camera, tion, and Edward J. DeGray, national director observed that television is "as powerful a of station relations for ABC Radio. KOME is medium of information and entertainment" as owned by the Oil Capital Sales Corp., and exists in the world but that he has not accepted operates on 1300 kc, 5 kw night and 1 kw day. offers to appear on tv because he could not do "justice" to the medium because of other and time-consuming commitments. He said the See It Now program will be an "informal debut" on tv and that he has not yet decided how he CBS 'Evidence' will make a "formal" entry in the medium. -TV Sought BRITISH security forces in Cyprus have NBC -TV Gets Pacific Games requested a copy of film taken by CBS NBC-TV has been granted exclusive rights to news cameramen of the May 21 rioting 615.16 in Nicosia, Cyprus, for purposes of telecast a five -game football schedule of the recon- Pacific Coast Conference on a regional basis structing and evaluating the outbreak in this fall, it was announced jointly last week by which one British soldier was killed and John K. West, vice president of the network's five wounded, according to the network. EVERYTHING Pacific Division, and Al Masters, chairman of Films were shot during the riot by CBS newsfilm cameramen Paul Bruck and ELECTRICAL the conferences' television and radio commit- tee. NBC-TV previously had been awarded Alexander Efthyvoulos, who were within six feet of exploding hand grenade tossed TO KEEP YOU ON THE AIR . . . rights to the eight -game national schedules of the National Collegiate Athletic Assn., and five - by rioters, according to CBS -TV. Footage Graybar Electric Compapy, 420 Lexington Avenue game schedules in both the Eastern and Big Ten was used on various CBS -TV news pro- New York 17, N. Y. regions [BT, June 4]. grams. OFFICES AND WAREHOUSES IN OVER 130 PRINCIPAL CITIES. Page 92 June 11, 1956 BROADCASTING TELECASTING MAN AMID A SEA OF CAKES FIRST-AGAIN!

WILK is the ONLY radio sta- tion in its area to show a real gain over the previous PULSE. With 20 times more power than any other local station, WILK covers ALL of Luzerne County. Here's what PULSE says:

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PRESENTING a birthday cake to mark a of the program's longevity. The evidence star's anniversary is pretty routine in the supports the idea. promotional game. Not so giving 155 cakes. Many stations (like WBEN -TV Buffalo) That's the gimmick conceived by Wauhillan had the cakes baked on the air, during reg- La Hay of the public relations department ular cooking programs. Others (like KLZ- of Kenyon & Eckhardt, the results of whose TV Denver and KOSA-TV Odessa, Tex.) labor surround CBS -TV's Ed Sullivan in the made a production out of sending the cake scene above. off at airports. One, CHCT (TV) Calgary, Occasion was the eighth anniversary (June Ont., gave out samples of the cake to pas- TULSA BALLROOM

24) of Mr. Sullivan's Ed Sullivan Show, sengers on the flight to New York. Another, W I until this year Toast of the Town. K &E, KTVH (TV) Hutchinson, Kan., built a pro- agency for Lincoln- Mercury on the Sunday gram around the cake, with telegrams from JOE KNTH IGHT 1 night variety program, enlisted a major hunk the governor and other notables. of the 180 or so stations which carry Mr. For his side of the bargain, Mr. Sullivan Sullivan to send him a culinary offering. posed with each of the cakes, and the pic- This not because the star has an insatiable tures were sent back to the stations for local sweet tooth (the cakes themselves went to promotion. He also made an open-end an- charitable organizations), but because it nouncement thanking the station for the seemed a good vehicle for both network and cake. A film clip of him accepting the stations to effect more than cursory notice cakes will be used on the June 24 show.

The death of Mr. Hersholt will not alter Funeral for Jean Hersholt production plans on Ziv Television Program's Held in Los Angeles June 4 new Dr. Christian tv film series, it was an- nounced by a spokesman for Ziv Tv. He said LAST RITES were held June 4 at Church of the title role will be carried by MacDonald the Recessional, Forest Lawn, Los Angeles, for Carey, who will portray Dr. Mark Christian, Jean Hersholt, 69, veteran movie actor who nephew of the older physician. portrayed Dr. Christian for more than 16 years on the CBS Radio series of that name. The half -hour weekly program began in late 1937. Community Network Changes Mr. Hersholt died just 17 days after more THE Community Network, with headquarters REACHES 25%orBETTER than 500 members of the entertainment industry in Montrose, Colo., has been renamed the OF ALL SETS IN USE IN paid tribute to him at a $100 -a -plate testimonial Colorado Network, according to George Cory, TULSA FROM 2. Tob PM! banquet honoring his years of service. He had president. Mr. Cory said the network functions left his hospital bed to attend. Mr. Hersholt for the purpose of improved service to both *FEB. 1956 PULSE had been seriously ill for some time. advertisers and listeners. President of the Motion Picture Academy Other officers in the organization include ASK YOUR BLAIR MAN.... from 1945 to '49, Mr. Hersholt for 20 years Kenneth J. Stone, treasurer; John N. McRae, had been president of the Motion Picture Re- national sales and operations manager, and lief Fund. On May 30 he was named honorary Shulom Kurtz, executive secretary. Stations in *KRMG 177404 0 KC chairman of the Hollywood Hall of Fame the Colorado Network are KVOD Denver, THE GREAT INDEPENDENT Committee, which is planning a film capital KUBC Montrose, KRAI Craig and KSLV OF THE SOUTHWEST..... museum. Monte Vista, all Colorado. BROADCASTINO TBLBCASTINa June 11, 1956 Page 93 NETWORKS PROFESSIONAL SERVICES-

18 Join Keystone Pearson Starts New Firm ADDITION of 18 new affiliates was announced LLOYD PEARSON Assoc., new tv merchan- by Keystone Broadcasting System June 1. KBS dising consultant firm, opened in New York now numbers 890 stations, according to Blanche last week at 420 Madison Ave. Lloyd Pearson, Stein, station relations director. Stations added: former west coast film producer, is head of WEDR Birmingham and WJDB Thomas- the firm. ville, both Ala.; KAGR Yuba City, Calif.; The firm will specialize in tv marketing and KHIL Fort Lupton, Colo.; WAPG Arcadia, the merchandising of consumer products, stress- Phil Evans, KMBC -KFRM Farm Service Fla.; KICK Junction City, Kan.; WGHM Skow- ing local markets where merchandising pro- Director, is one of 22 air personalities responsible for the compelling New Sound hegan, Me.; WSUH Oxford, Miss.; KDEX grams can increase sales to dealers, distributors of KMBC -KFRM. Dexter, Mo.; KPTL Carson City, Nev.; WJWG and retailers of national manufacturers. Phone Conway, N. H.; WCRE Cheraw, S. C.; KGFX is Templeton 2 -8821. Pierre, S. D.; WORM Savannah, Tenn.; WTIP Charleston, W. Va., and KRTR Thermopolis, PROFESSIONAL SERVICE PEOPLE the New Sound of KGOS Torrington and KWOR Worland, all Wyo. Frank H. Burgmeter, newscaster, WHEN -TV Sycrause, N. Y., to Carrier Corp., that city, as KMBC-KFRM WFBR, ABC Will Split national publicity representative. WFBR Baltimore Vice President and General Dr. Rene G. Smoller, named public relations The big news in Kansas City radio is the Manager Robert B. Jones Jr. announced last counsellor to public relations department of New Sound on KMBC -KFRM! By com- week the station would drop its ABC Richard S. Robbins Co., N. Y., sales promotion pletely overhauling old programming con- that cepts, KMBC -KFRM have introduced a new affiliation, effective May 31, 1957, or earlier if agency. type of radio service that's tailored to the network desires. WFBR has been an ABC today's audience demands. New variety, affiliate since 1945. Virgins McPheeters, Hollywood actress and new personalities, new formats, new impact An ABC spokesman in New York said last motion picture producer, to Methodist Church -they're all woven into every hour of every week that the network at this time has no plans Television, Radio & Film Commission, Nash- broadcast day. This inspired local program - ming, combined with the best from the for a replacement. ville, Tenn., as assistant production supervisor ABC Network, produces radio' that sells and unit manager. as it serves! Your Peters, Griffin, Wood- NETWORK PEOPLE ward, Inc. Colonel can tune you in on the Richard S. Smith, formerly public relations di- New Selling Sound of KMBC -KFRM. James A. Macdonald Sr., sports director of rector of Advertsing Producers, Chicago agency N. W. Ayer & Son, N. Y., to executive radio and previously staff writer at ABC, to Chicago K M B C Kansas City producer for CBS sports, effective July 11. 4 editorial staff of Harshe -Rotman Inc., public KFRM Ayr the State of Kansas Arthur W. Arundel of Warrenton, Va., ap- relations firm. pointed to handle press information for CBS Sin the Heart of America News & Public Affairs in Washington. He has PROFESSIONAL SERVICE SHORT served with Arabian American Oil Co., United Nations and staff of Sen. Willis Robertson Engineers Joint Council, N. Y., announces di- (D -Va.). rectory of all local, regional and national en- gineering societies, published by the Engineers Fred Pierce, member of ABC -TV's research and sales development department, father of boy, Joint Council, N. Y., will be made available Richard Wayne, June 5. this summer at pre -publication price of $3.50. Your Copies may be ordered from E. Paul Lange, Gene Bayliss, ABC -TV choreographer, father EJC secretary, 29 W. 39th St., New York 18. advertising message on of boy, Philip Martin, May 2. WHBF is aired to 1,300,000 peo- ple in our 25,000 square mile coverage area.

EBI per capita $1646

A WILKES- BARRE, Pa, department store, Fowler, Dick & Walker, The Boston Store, is sponsoring a five- minute cut-in on NBC -TV's Home on WBRE -TV Wilkes- Barre. Titled WHBF j At Home in the Little White House, the program gives home -making hints and news of interest to the housewife. Present for the first program were (I to r) John Green ROCK ISLAND, ILLINOIS and William F. Logan, both from The Boston Store; David M. Baltimore, WBRE -TV vice president-general manager; Bonnie Pennfield, personality appearing on Little White REPRESENTED BY AVERY- NNOI1t House, and Joseph Purcell, Herb Shaw and Fred Butts, all from The Boston Store. Page 94 June 11, 1956 BROADCASTING TELECASTING MANUFACTURING

RCA COLOR TV RECEIVER TO SELL FOR $495 TOWERS...ANY KIND Announcement of new low in current maximum price on RCA's color line of $995. color video set prices made at C. P. Baxter, vice president and general Miami Beach session. manager of RCA Victor Television Div., said ANYWHERE... the color receivers would be called the "Spec- EARLY as last winter, RCA tipped its AS tacular" line. He noted that the sets make would whittle the price tag of its 1956 -57 hand it extensive use of printed circuit boards with both tv models [BT, Feb. 6]. Last color receiver color and monochrome models using up to six =FAST! week it was made a fait accompli. such boards in each chassis. At Beach, Fla., where RCA Victor Miami From 80 to 90% of the circuitry is on printed - and sales executives were television distributors circuit boards compared with about 20% in the lines, Robert A. Seidel, execu- introduced to previous color models. RCA also explained tive vice president of RCA's Consumer Products, been added to all its color month that circuits have announced Monday that the public next to improve reception of black -and- tv table set models would see the new RCA 21 -inch color white pictures. When color programs are not is in model priced at $495. The new model being telecast, the color circuits are electroni- mass production. cally "killed," thus favoring superior mono- The price tag is below the current $495 $200 reception. All 10 of the color models It chrome bottom price of RCA's color tv receivers. are available with uhf -vhf tuning at "nominal a also is the lowest price yet announced for extra cost," RCA explained. Other improve- RCA price large- screen color set. Close to the ments in installation, tuning, color "fidelity" receiver is the Admiral Corp.'s 21 -inch color and sound are claimed. that is expected to retail this summer for Also announced at the Florida meeting were also $499.95. Other manufacturers reportedly 25 newly -styled RCA black -and -white models have lower -priced lines under study. which will be tagged from $125 to $500 com- Mr. Seidel promptly hailed RCA's new color pared to the current advertised $149.50 to $500 as door "public's receiver price an open to the price range, and a line of multi -speaker high - realization that color television . . . has ar- fidelity music systems to be marketed in eight rived." models ranging in price from $79.95 to $1,600. Said Mr. Seidel: "Development by RCA en- James M. Toney, vice president and general gineers of a totally new color television chassis manager of RCA Victor Radio and "Victrola" which utilizes an array of technical advances Div., told the sales meeting that RCA will makes possible the introduction of the $495 market a stereophic tape player under $300, color sets. These receivers were conceived to or less than half the price of similar equipment create a volume business and to provide the now being marketed. Portable unit will sell for public with budget -priced color sets featuring $295 and a consolette at $350. The systems top -quality performance and stability." play on two separate amplifiers and speakers The new chassis uses 23 tubes, including the from a dual track on the tape. Also on RCA's kinescope, two crystals and four rectifiers. The list are eight hi -fi phonographs, ranging in price set has a viewable picture of 254 square inches, from $79.95 to $1,600. using RCA's 21 -inch tricolor picture tube. There are 10 RCA color models in all, covering three series, "Special," "Super" and "Deluxe." Under -$400 Color Prices will range up to $850 compared to the Prospects Mulled

A DAY after RCA announced a $200 cut in Radio -Controlled Watches the price of its lowest -priced color tv receiver for the firm's new 1956 -57 line, renewed inter- NEW CLAIMANT for radio spectrum est in a color receiver that would sell under space may be on the horizon if the $400 was sparked by Paramount Pictures Corp. prophecies of Fred Cartoun, Longines- RCA's bottom price will be $495. Wittnauer Watch Co. board chairman, Barney Balaban, Paramount Pictures' presi- come true. Mr. Cartoun, appearing be- dent, told stockholders at an annual meeting in fore a Congressional subcommittee on New York (also see story, page 50) that foreign policy, predicted that the day Chromatic Television Labs' color set design - may not be far off -maybe within 10 i.e., Chromatic's single -gun (Lawrence) tube years -when watches will be activated by and circuitry-"has reached the stage of com- radio impulses; even now, Mr. Cartoun mercial acceptability." Mr. Balaban also said Stainless shipping facilities assure fast said, firms are experimenting with elec- that once certain problems "in the production delivery! Railroad sidings adjacent to tronic timepieces. design of some of its components" are solved, the Stainless Plant provide direct load- After a check with the FCC could "we will be able to offer to the industry a color ing. Overhead crane tracks and hoists uncover no applications for experimen- television set which can be sold to the public facilitate rapid loading of as many as tation in the electronic watch field, BST at a price below $400 per set." Paramount at a time with precision queried Bell Labs and GE, firms which Pictures hold a 50% interest in Chromatic four gondolas Mr. Cortoun predicted would be among which for sometime has been working on placement and security for long hauls. pioneers in the development of the tech- color design using the Lawrence tube. The Stainless Plant is near the Phila- niques for radio -operated timepieces. A After the meeting, a showing for stockholders delphia International Airport, the Port Bell Labs' spokesman said his firm has was held by Paramount, using hand -made color of Philadelphia and only a Few hours no plans to develop an electronic watch, models. A color film was telecast by cable from New York docks and roil centers. but is now engaged in developing elec- from within the Paramount Bldg. for the dem- tronic timing devices for industry-use. onstration. Three sets -two 21 -inch and one A report from GE indicated that the 22-inch -were used with the color reproduc- company may be way ahead of time, tion, according to observers, ranging from poor electronically speaking: a spokesman to excellent. Those who witnessed the show- Staímess, inc. an elec- said GE already has developed ing noted that the colors of fabrics and product NORTH WALES PENNSYLVANIA tronic clock. This clock is mounted on packages (cigarette packs, cereal containers, a wall without cords. A tiny transmit- etc.) showed up "good" but that shots of a ter is plugged into the power line and salad plate and a fish course were "poor." the radio impulses run the clock. Major stopper to mass production of the Law- rence tube was the making of the accelerating

BROADCASTING TELECASTING June 11, 1956 Page 95 MANUFACTURING

grid (device in the tube that selects color), it was said. A Paramount spokesman estimated Radio, Tv Receiver it costs more than $150 to produce the tube (RCA sells its color tube to other receiver Output Off Slightly manufacturers at about $85). PRODUCTION of radio and tv receivers for April fell slightly below 1955 levels, according DuMont Sales Staff Reduced to Radio -Electronics -Tv Mfrs. Assn. Radio output totaled 992,982 for April 1956, includ- SALES STAFF of Allen B. DuMont Labs' tv ing 299,523 auto sets, compared to a total of transmitter department has been more than 1,099,775 sets in the same 1955 month. Tv halved -actually five out of eight have been production amounted to 549,632 sets in April let go-in past weeks as part of a general over- compared to 583,174 in the 1955 month. Cur- haul or streamlining of its transmitter sales rent April production figures were well below operation, it was learned last week. About those o4 March, a five -week statistical month. a month ago, DuMont realigned its technical Four -month production totaled 4,525,225 products division, which among others includes radios and 2,394,264 tv sets compared to B. RCA field sales repre- transmitter, mobile communications and the W. VALENTINE, 4,739,919 radios and 2,771,426 tv sets in the instrument departments. DuMont's annual re- sentative, points out a feature of an RCA same 1955 period. Of the April 1956 tv pro- port for 1955 indicated that the firm was having 5 kw transmitter (BTA -5H) to O. Wayne duction, 74,102 sets had uhf tuners and 2,150 difficulty with the sale of its transmitter and Rollins, president of Rollins Broadcasting had fm band tuners. other tv equipment because of "excessive in- Co., who purchased five am radio trans- April sales of radios at retail stores totaled ventories and credit problems with broad- mitters of the new 5 -kw and 1 -kw types. 471,193 sets, well above the comparable 1955 casters" [BT, April 9]. The report traced Rollins also bought complete studio fa- figure, 367,841. These sales do not include auto which seldom move much of the trouble to uhf. cilities from RCA for WIRI Indianapolis, sets, through retail channels. April tv sales totaled 347,630 sets a new station in the Rollins group which compared to 411,748 in the same 1955 month. Emerson's Net Profits Drop includes, in addition, WRAP Norfolk, Radio sales for four months of 1956 totaled WNJR Newark, N. J., WAMS Wilmington, 1,984,915 sets, compared to 1,609,182 in the Radio and Phonograph Corp., EMERSON Del., WBEE Harvey, Ill., and WJWL same 1955 period. Four -month tv sales were consolidated net Jersey City, has reported a Georgetown, Del. 2,036,808 this year, compared to 2,355,740 a profit for the 26 -week period ended April 28 year ago. of $317,666, equal to 16 cents per share, as Factory sales of tv picture tubes totaled with net profit of $1,- compared consolidated University Doing Research 830,902 units in April, compared to 788,317 a 111,981, equal to 57 cents share, period per for year ago. Factories sold 35.1 million receiving ended April 30, 1955. Figures for both periods for On Antenna Satellites tubes in April, compared to 35.4 million in were computed after provisions for federal in- RESEARCH is underway at Michigan State U. April 1955. come taxes. The company offered no expla- receiving and transmitting antennas Following are radio and tv set production nation for the income -profit drop. on new which might be used eventually as a means of figures for April and the first four months of communication with the first artificial satellite 1956: Auto- launched into space or the first rocket sent to mobile Total the moon. Television Radio Radio Two MSU professors have been conducting January 588,347 519,648 1,078,624 research on mathematical equations involved February 576,282 437,611 1,093,506 March (5 wks) 680,003 478,272 1,360,113 in cigar -shaped antennas, the university report- April 549,632 299,253 992,982 ed Wednesday. Dr. Charles P. Wells, assistant TOTAL 2,394,264 1,734,784 4,525,225 professor of mathematics, and Dr. Alfred Leitf ner, associate professor of physics, feel it may New Armchair Tv Control be at least theoretically feasible to treat the by rocket itself as an antenna by applying elec- Developed Zenith Corp. trical charges to certain parts. DEVELOPMENT of a new model remote "Rockets or satellites could not use clumsy hand -operated tuner to activate and control tv outside antenna like the ones that perch on receivers was announced by Zenith Radio Corp. roofs," according to Dr. Leitner. "They would to its distributors last week. The latest design slow down travel speed and break off." is claimed to work without need of wires, bat- The study was prompted, according to MSU, teries, electricity, light or radio waves. by this future need on outer space projects as Called the "Space Commander," the eight - TEXAS well as that for improving present radio and ounce unit may be operated from anywhere in EAST television antennas, proximity fuse devices and a room to change or turn stations on or off ATCHES radar. The project has the support of the U. S. or "silence annoying commercials," according Army Office of Ordnance Research. to L. C. Truesdell, vice president and sales The two MSU faculty members also believe director. It may be used with 10 Zenith tv W¡ it may be possible for a tv set owner to get receivers and also is available in a "limited

I , more than one channel in the same area with- version" with eight other models, changing out rotating his antenna. Prof. Wells feels "the channels in one direction and "turning annoy- antenna pickup can be altered by feeding to ing commercials off and on." The Commander points other than the center the same amount is a self -contained unit with push buttons. l_ of power now fed into the center of the an- Last year Zenith introduced a "Flash -matie" tenna." This would set up reception waves gun device which serves the same purposes. simultaneously in and from two to several The new unit is standard equipment with all LUFKIN directions front the antenna, he contends. Zenith "Space Command" receivers. Suggested Serving Lufkin, Nacogdoches "Stations lying within range in those addi- retail prices of the sets range from $259.95 for and the EAST TEXAS AREA tional directional areas should be received if table models to $550 for full -door consoles, $349.95 NBC -TV PROGRAMS LIVE practical application of the theory proves suc- and from to $359.95 for large -screen cessful," Prof. Wells declared. consolettes. (via KPRC -TV, Houston) * METROPOLITAN PROGRAMMING Ampex Sells to WISN -TV CBS Buys GPL Projectors * METROPOLITAN RESULTS WISN -TV Milwaukee has ordered a $50,000 SALE of eight 35 mm telecast projectors Ampex video tape recorder, John B. Soell, (Model PA -200) to CBS was announced last station director, RICHMAN LEWIN announced last week. The week by General Precision Lab, Pleasantville, President and General Manager recorder will be installed in the new WISN- N. Y. The units, GPL reported, are scheduled AM-TV center, scheduled for completion early for early delivery, six to the West Coast and next year. two to CBS' New York operations. Page 96 lune 11, 1956 BROADCASTING TELECASTING EDUCATION

Olympic Radio & Television CBS WILL SET UP $50,000 Changes Name; Expansion Set IN COLLEGE DONATIONS BOARD of directors of Olympic Radio & Tele- Organization continues plan vision Inc., Long Island City, N. Y., has voted to change the corporate name of the firm and of making grants to alma its affiliated companies to Unitronics Corp., maters of top executives. This which now becomes the parent company with round: $2,000 each for 25 ORT functioning as a separate division. schools. William H. Husted, chairman of the execu- men at 16 tive committee and a director, announced Tues- GRANTS of $2,000 each for a total of $50,000 day that the reorganization is in step with an will be made this year by CBS Foundation Inc. "activated expansion program." Negotiations on behalf of 25 top CBS executives to 16 col- are in an "advanced stage" to acquire several leges and universities. additional businesses, he said. One of them he This is the third year of the foundation's identified as a west coast manufacturer of grant program which will have allocated $122,- electronics equipment. 000 in the aggregate to educational institutions: Another division of Unitronics will be David Grants are made to schools from which top - Bogen Co., maker of public address, high fidel- level CBS executives have graduated. ity sound equipment and inter -communication Grants made for 1956, indicating university, systems and acquired by Olympic last February WAGM -TV Presque Isle, Me., has ordered number of grants and executive or executives, as a wholly -owned subsidiary. Olympic two a 5 kw DuMont transmitter preparatory follow: weeks ago leased warehouse and shipping space to going on the air. Present for the con- Amherst (1), Robert Strunsky, copy chief, in its Brooklyn, N. Y. Another phase of ex- tract signing at DuMont headquarters in CBS -TV's advertising and sales promotion de- pansion program is the speeding up of efforts partment; Dartmouth (2), Raymond D. Builter, Clifton, N. J., are (I to r) L. E. Hughes, to develop new products and to improve exist- assistant controller, Columbia Records, and ing ones in the radio, phonograph, tv and elec- chief engineer for the ch. 8 outlet; Frank Dudley Faust, network sales staff, CBS Radio; tronics equipment fields. O'Connell, DuMont representative, and Davidson (N. C.) College (1), Wilbur Edwards, Olympic's first quarter sales increased from WAGM -TV General Manager Harold D. general sales manager, CBS Television Film $4,800,986 in last year's period to $6,676,565 Glidden. Sales; Doan College (Crete, Neb.) (1), Ger- with net income after taxes totaling hart D. Wiebe, assistant to the president, CBS this year, and promotion of company's automobile radio $159,464, or 35 cents a on 453,552 Inc.; Fordham (1), Merritt H. Coleman, direc- share field sales. shares of common stock outstanding. Earnings tor of business affairs, CBS -TV; Harvard (3), in the first quarter of last year were $82,631, George H. Clark, 75, with RCA in various Milton Neaman, CBS Inc. senior attorney; or 18 cents per share. executive capacities for 27 years and retired in Richard S. Salant, CBS Inc. vice president, and Unit sales of Olympic tv sets last month 1946, died June 3 in New York following long Newell T. Schwin, tv sales manager of Terry- rose 102% above the number sold in May of illness. He was founder and former president toons (Div. of CBS Television Film Sales). last year, Herbert Kabat, vice president in of Veteran Wireless Operators Assn. Massachusetts Institute of Technology (I), charge of sales, announced last week. Accord- ing to Mr. Kabat the sales jump was attrib- utable to Olympic's 14 -inch and 17 -inch porta- NEMS - CLARKE MODEL TR -1 ble tv sets and to the firm's increased number WOAY KXJB of dealers. KLEW KZTV GE to Build New Facility KVOO KFBC GENERAL ELECTRIC Co. will begin con- struction this summer on a new building near Gainesville, Fla., which will be the headquar- KIDO WABI ters and manufacturing facilities of the com- pany's Communication Equipment Section, it WGBS KMID was announced last week by Harrison VanAken Jr., general manager of the section. WDMJ KNOX Mr. VanAken said that it will take about two years to complete construction. He esti- KVAL WFLB mated the cost of the project "in excess of $4 million." The Communication Equipment Sec- WICA WNBF tion has four major product categories -two- way mobile radio communication, microwave, KLIX WFAM power line carrier and terminal equipments. KFXJ TV Rebroadcast Receiver KDLO MANUFACTURING PEOPLE CMQ NOW IN USE FROM COAST TO COAST WKSN Alton K. Marsters, formerly general sales man- TR -1 Receiver has been ager, CBS Hytron Div., elected sales vice presi- KSTF The Model TV Rebroadcast KGUL dent, Bausch & Lomb Optical Co., Rochester, designed specifically to meet the requirements for a N. Y. Russell E. Craytor appointed manager of KTRE high -quality receiver for use in direct pickup and re- WSPD Ray -Ban sun glass sales for company. broadcast of television signals. It embodies features James R. Ronk, engineering vice president, KDRO which give the reliability necessary for full -time com- KVEC Howard W. Sams & Co., Indianapolis, electronic mercial use and provides signals of exceptional engineering -publishing firm, appointed head of KBES quality, fully equal to, or better than, that WIRI new research and product development division. provided by the usual intercity network Lester H. Nelson named general production WRTV WKBN manager. facility. Edward Willette, sales staff, Animation Equip- KIMA WGBI ment Corp., New Rochelle, N. Y., appointed NEMS- CLARKS sales manager. WWTV I n o o r p o r a t e a WBOC

C. J. Gentry promoted from salesman to na- 9 1 9 J E S U P . L A I R D R I V E KSBW WGLV S I V E R S P R I N 6 , M A R Y L A N D tional car radio specialist at Motorola Inc., L Write Dept. G-1 For Further Information Chicago, with responsibility for development BROADCASTING TELECASTING June 11, 1956 Page 97 EDUCATION AWARDS

Lou Dorfsman, art director and photographer; Elwood W. Schafer, manager of color planning, 1956 AWARDS PRESENTED Leon Galomb, artist (medal). NBC; Grey Adv., CBS -Hytron; New York U. (3), Norman C. N. Y.; Robert Dolobowsky, art director; Hans Moller, artist; NBC Photo Dept. (Distinctive Hadley, CBS -TV director of accounting dept.; BY ART DIRECTORS CLUB Merit). Merle S. Wick, CBS -Columbia administrative to networks, Direct mail booklets- CBS -Columbia, radio -tv vice president, and Edward Wood Jr., general Medals given set manufacturing division of CBS Inc.; Ted Bates & Co., N. Y.; Herb Lubalin, art director; manager of Housewives' Protective League, stations, agencies and inde- John Pistilli, artist; Wendy Hilly, photographer CBS Inc.; Princeton (4), James Aubrey, general pendent production firms at (Distinctive Merit). manager, KNXT (TV) Los Angeles; William Point of sale record album jackets -RCA Vic- 35th Annual Exhibition of Ad- tor; Sudler & Hennessey Inc., N. Y.; Robert M. C. Fitts Jr., CBS Inc. vice president in charge Jones. art director Carl Fischer, photographer; of labor relations; Tom Gorman, WEEI Boston vertising and Editorial Art and Herb Lubalin, designer (Distinctive Merit). Trade periodical advertising art-CBS Radio; sales manager, and Allyn Jay Marsh, CBS Design, held in New York City. Lou Dorfsman, art director; Becker -Horowitz Radio's sales staff; St. Lawrence U. (1), John Inc., photographer (Distinctive Merit). NETWORKS, stations, agencies and independ- . Hauser, CBS -Hytron distributor sales man- Booklet & direct mail art -NBC; John Graham, ent production firms cited in last week's 35th art director; Joseph Low, artist (Distinctive ager. Merit). ABC; Andrew Ross and Zaro Calabrese, Annual Exhibition of advertising and Editorial art directors; Milton Glaser, artist (Distinctive St. Louis U. (1), Robert Hyland, KMOX St. Art and Design [BT, June 4] submitted Merit). Louis general manager; Temple U. (1), Harper entries in categories ranging from live tv Carraine, CBS Radio director of research; commercials to promotional brochures and Notre Dame (1), Clay Adams, CBS -TV man- newspaper advertisements. Listed below are the American Women's Clubs ager of film production operations; U. of Penn - top winners -those receiving the club's highest Cite Radio, Tv Programs ylvania, Dr. Leon Levy, CBS Inc. director; award, the, Art Directors Club Medal and those ittenberg College (Springfield, Ohio) (1), tapped for the second -place awards of Distinc- RADIO -TV citations for 1956 were awarded i oward Kany, CBS Inc. manager of newsfilm, tive Merit. One special medal for extraordinary by the General Federation of Women's Clubs and Yale (2), George Avakian, Columbia art conception also was presented. at its 65th annual convention in Kansas City. ecords' eastern director of popular albums, and Live commercials (16 mm kinescope) -For Ford NBC . received seven citations, CBS six and uis Stone, CBS -TV director of talent commit - Motor Co. commercial on NBC -TV's Producers' ABC five. Showcase, Kenyon & Eckhardt, N. Y.; David ents. Bixby and C. F. Korten, art directors; Blake Winners in radio: Johnson, producer; David Bixby, artist (Distinc- tive Merit). News -Morgan Beatty, NBC; Entertain- RCA Gives to Bryn Mawr Film commercials (live technique) - Personal ment-The Voice of Firestone, ABC; Education Products Corp. (Modess), Young & Rubicam, Biographies in Sound, NBC; Youth or chil- N. Y.; Stephen O. Frankfurt, art director; Elliot, - RCA has contributed a gift of $25,000 to Bryn Unger & Elliot. production firm (medal). Dodge dren- Adventures in Science, CBS; Promotion 1v1awr College in recognition of its work "in Div., Chrysler Corp., I Built Me a Dodge" song Responsibility- Americas Town commercial (not jingle), Grant Adv., Detroit; of Individual roviding advanced training for women in the R. C. Mack, art director; Van Praag Productions Meeting, ABC; Meets Problems of Juvenile hysical sciences," it was announced yesterday Inc. (Distinctive Merit). Delinqueney -Make Way for Youth, CBS; Film commercials (full animation) -Piel Bros., Greatest Story (Sunday) by Katherine E. McBride, president Brooklyn, N. Y., Young & Rubicam, N. Y.; Jack Stresses Spiritual Values -The Sidebotham, art director; Chris Ishii and Gene Ever Told, ABC. f the college. She termed the gift "the largest production (Harry" ingle donation Bryn Mawr ever has received Art Directtor Club Metal for Winners in television: series). Southern Cotton Oil Co. Snowdrift m industry." shortening), Fitzgerald Adv, both New Orleans; News-News Caravan, NBC; Entertainment Art Babbitt, art director; Storyboard Inc., pro- -Hallmark Hall of Fame, NBC; Education - duction firm. (Medal). Diamond Crystal Salt Co., both CBS; EDUCATION SHORTS Benton & Bowles, N. Y.; John K. Hubley, art You Are There and Adventure, director, Storyboard Inc., production firm (Dis- Youth or Childrens -Lets Take a Trip, CBS, BT-WBTV (TV) Charlotte, N. C., and WBTW tinctive Merit). and Mickey Mouse Club, ABC; Promotion of Station breaks (single frames, slides, telops, Florence, S. C., presented annual scholar - titles, etc).-CBS-TV: promotion for Private Individual Responsibility-Home, NBC; Meets hips for radio -tv studio at N. C. State College Secretary sponsored by American Tobacco Co.; Problems of Juvenile Delinquency -Youth Georg Olden, art director; Bob Gill of CBS -TV 'and U. of N. C. to Frank Beaver and James Art Dept. artist (medal). CBS-TV; for Wants to Know, NBC; Stresses Spiritual Values Mutton. I've Got a Secret sponsored by R. J. Reynolds -Cross Roads, ABC; Special Awards for Vari- Tobacco Co.; Georg Olden, art director and artist Wide World, NBC, and Omnibus, American Council on Education for Journalism (Distinctive Merit). CBS -TV; station break for ety-Wide Studio One sponsored by Westinghouse Electric CBS. as published Choosing a Career in Journalism, Co.; Georg Olden, art director and artist (Dis- 2 -page, illustrated booklet, covering jobs in tinctive Merit). Show openings-Guild Films Inc.'s Confidential AWARD SHORTS adio, television, newspapers, magazines and File on WPIX TV) New York; Jerome Gould of dvertising. Copies are available to stations, Gould & Smith Assoc., art director (medal). ABC -TV's Crossroads program (Fri., 8:30 -9 ewspapers, trade associations and others at 25 Magazine advertisments (black and white) - CBS-TV; William Golden, art director; Ludwig p.m. EDT) cited by Salvation Army as "an 20 ents each, or cents in quantities of 100 or Bemelmans, artist, (Distinctive Merit). eminent and memorable service to the com- more. Requests may be addressed to Secretary- Newspaper advertisments -CBS Radio; Lou Dorfsman, art director; Harry Gordon, artist munity in the realm of fine arts." Treasurer, ACEJ, Ernie Pyle Hall, Indiana U., (Distinctive Merit). Bloomington. Trade periodical advertisements-CBS Radio; WITH Baltimore awarded Certificate of Appre- ciation by American Legion, Dept. of Baltimore, for cooperation in legion activities. Presenta- tion was second legion award to Maryland radio station in seven years. Frank M. Folsom, RCA president, received honorary degree at commencement exercises conducted by U. of Notre Dame. Press Arthur Hull Hayes, CBS Radio president, United Facsimile Newspictures graduate of U. of Detroit, class of '26, will be presented with honorary Doctorate of Laws Thursday at university's 73d commencement and exercise. Lawrence Welk, ABC -TV, cited with honorary United Press Movietone Newsfilm degree of Doctor of Fine Arts, U. of Portland, Ore., for furnishing "the nation (with) clean entertainment." r H Build Ratings Helen Delich, producer, The Port That Built a City and State series on WMAR -TV Baltimore, received annual world trade award of Advertis- ing Club of Baltimore and named Advertising Woman of the Year by Women's Advertising Club of Baltimore. She is maritime editor of Baltimore Sun. age 98 June II, 1956 BROADCASTING TELECASTING INTERNATIONAL

EUROPEAN COLOR EXPERTS sions. The British, toe), have developed a European version of the American NTSC sys- FAVOR AMERICAN SYSTEM tem. But unlike the Dutch, they use the 405 - Classified Radio line system, which is generally in use in the RADIO ADVERTISEMENTS in Afghan- seeing in After demonstrations United Kingdom. The BBC system uses one istan are sold and broadcast on the New York, Paris, London and sub -carrier for color signals. The BBC dem- formula used for newspaper classified ads onstrated a complete range of color studio and Eindhoven, authorites from 25 in this country, according to Abdul Hak color slide and film equipment and British Waleh, program director of Radio Kabul, nations give their approval to manufacturers provided different models of government station in Kabul, capital of color receivers. The international color tv U. S. NTSC method. Afghanistan. experts learned that Britain is all set to launch Advertisements, placed almost entirely THE American color tv system is by far the regular color tv programming within 18 by merchants, are priced at so much a best system now available to television stations months. word and are read by an announcer one all over the world. This is the essence of what West Germany, which is another of the after another with no entertainment in European color tv experts from 25 nations major Continental television areas (around between, These ads are broadcast during said after inspecting American, French, British 500,000 sets), has not pushed color tv beyond two periods each day, following the morn- and Dutch color television demonstrations. theoretical discussions but is favoring a sys- ing and evening newscasts, he said. Mr. The experts, who visited Paris, London, Eind- tem that would be compatible with the present Waleh is studying American broadcasting hoven (Holland) and New York, learned that 625 -line b & w standards. at WGAY Silver Spring, Md. (a Wash- the French Broadcasting Service, Radiodiffu- European experts believe that the upcoming ington suburb), as one of a group of sion et Television Francaise and French manu- CCIR meeting in Warsaw (Aug. 9 to Sept. 13) foreign broadcasters brought to this will facturers, have developed three different color produce some hints, at least, as to the di- country by the State Dept. each year as television systems. The first has been developed rection color tv is going to take in Europe. part of its international educational ex- by Henry de France and is dubbed Line Se- There are now seven different black -and -white change program. quence System. The second is a so -called tv systems in use in Europe. double message system devised by Prof. Boutry Another chance is that a non-compatible and the third is the Valensi coding system. system would be adopted. In this case, all of All of the three have reportedly considerable the European uhf bands would be set aside for F. H. Elphicke, vice president of CKWX Van- disadvantages compared with the American color tv while vhf would be reserved for black - couver. Mr. Elphicke also told the Commis- sion National Television Systems Committee system. and- white. that Canada has the room and money to In Eindhoven the Philips Co. demonstrated support a private network in competition with the CBC. before the experts two different color systems. 'Thought Control' Called Aim The first is a European version of the American NTSC compatible system. The principle differ- Of Canada's Broadcast Policy Canadian Embassy Protests ence between the NTSC and the Philips experi- Beer Ads on Border Outlets mental system is that Philips uses the 625 -line THE Canadian government is trying to control U. S. AUTHORITIES standard dominant on the European Continent. thought through its broadcasting policy, a have been informed that spokesman the govern- some American border radio and tv stations are The second Philips system uses two color sub - of Alberta provincial violating the intent carriers. Philips people explained that the two ment told the Royal Commission on Broadcast- of Canadian broadcast regu- lations by systems are strictly experimental and that the ing when it held its sitting in Edmonton last carrying advertising for Canadian breweries company has no plans to promote one of the month. aimed at Canadian viewers. The problem two before uniform European color standards Alberta Telephones Minister Gordon Taylor was raised in Washington by the Canadian Embassy, following are set. described Canadian radio as a muddle of free complaints on the The experts watched special test transmis- enterprise and totalitarianism, with the govern- matter in the House of Commons. sions in London over the BBC's Alexandra ment controlling private stations through the Beer and liquor advertising is banned from Palace transmitter, which has been set aside for Canadian Broadcasting Corporation. Canadian radio and tv. To get around the ban, such tests from the regular b & w transmis- Mr. Taylor also termed present broadcasting Canadian breweries have been buying time on regulations contempt of free enterprise, because American stations, among them WGR -TV and "men who want to invest money (must) kow- WBEN -TV, both in Buffalo, N. Y., which reach tow to a government board." much of the heavily -saturated southern Ontario At an earlier sitting in Vancouver, the Fowl- market. Distance Overcome er Commission was told about a previously - A Canadian Washington correspondent AN ELECTRONICS engineer in Salis- secret draft bill presented to the Canadian (Harold Greer of the Toronto Daily Star) said bury, Southern Rhodesia, has modified government three years ago by the Canadian the government's approach was half- hearted and two commercial tv receivers and anten- Association of Radio & Television Broad- was not expected to achieve anything. The ques- nas which enable him to receive Euro- casters. The bill would establish a five -man tion was raised only "informally" with apprecia- pean tv programs regularly. George F. board to control every aspect of broadcasting. tion that it was probably beyond the scope of Cole, director of Electronic Services Existence of the draft was made known by the U. S. State Dept. (Pvt.) Ltd. first began his television experiments to develop a receiver suffi- ciently sensitive to pick up tv waves re- flected by the ionosphere, which could then be strengthened to provide satisfac- tory reception at long distances from the transmitter. Southern Rhodesia is located Su PE R is the word for in south- central Africa. He has modified an English and a Sound Effects German set and is now receiving regu- larly programs from London, Moscow, Switzerland and Italy. Mr. Cole says that the sound is clearer, stronger and of better quality than is received from the Over 1600 effects -Send for your FREE catalog and a copy of CUE - local radio station. However, the picture TEASERS, a collection of spots cued to sound effects as attention getters. still lacks sharp definition. Mr. Cole believes his experiments may lead to the development of tv relay sta- tions and has registered a patent for his Also distributed in STAN BAR D system. He also submits monthly re- Canada: S. W. Caldwell, Ltd. RADIO TRANSCRIPTION SERVICES, INC. ports to the BBC engineering information 447 Jarvis St., Toronto 360 N. Michigan Ave., Chicago 1, III. department and plans to import an Amer- Now York: Charles Michelson, Inc. ican -made set to modify in an effort to 45 West 45th St. receive U. S. tv programs.

I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I II I I I I II II I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I BROADCASTING TELECASTING June 11, 1956 Page 99 INTERNATIONAL PROGRAMS & PROMOTIONS

Germans to Tour U. S. BIG BIRTHDAY PULL ON WKZO DEUTSCHE Studien -Reise -Gesellschaft, Nu- WKZO Kalamazoo reports it received more TWAIN MEET ON WTOP -TV remburg, West Germany, is planning a tour of than 60,000 pieces of mail from 50 Michigan WTOP -TV Washington, serving a city German radio and television experts from the and Northern Indiana counties and three other that is a modern crossroads, went to the non -technical side of the industry through the states in the 13 weeks it conducted its "Scram- ancient east-west crossroads of Istanbul U. S. from Jan. 5 to 24, 1957. DSRG is a ble- town" contest as part of the station's 25th to document the life of a typical govern- private institution specializing in organizing anniversary promotion. During the contest, lis- ment girl and onetime Washington resi- study tours. teners were given scrambled letters and hints of dent. The half hour report, filmed over a town's identity and asked to name it on post a period of three weeks by WTOP -TV cards. A winning card was 'selected each week staffers, will be telecast tomorrow (Tues- Fourth British Commercial for a portable tv set and grand prize winners day) -evening. Viewers will follow Miss were given all-expense paid vacations (for two) Mary Catherine Thompson, U. S. Con- BRITAIN'S fourth commercial tv station, serv- at Sarasota, Fla. sulate secretary, among minarets ing Yorkshire, will begin broadcasting test and through mosques and ancient bazaars in signals in July from Emley Moor. Station is an account that includes not only the scheduled to start program service Oct. 7. The WBKB (TV) TAKES LAW IN HANDS story of a government girl abroad but fifth, to be built at Black Hill, near Glasgow, WBKB (TV) Chicago public subpoenas the story of how life in one of the world's has a tentative target date of August 1957. issued to all station talent, directing them to "view Mr. oldest cities is changing in a modern District Attorney" as part of a promotion cam- era. INTERNATIONAL PEOPLE paign for two film series -Mr. District Attorney Shau Hui Yao, chief engineer, China Broad- and Federal Men -in cooperation with Courtesy of casting Co., part of Formosan ministry of in- Motors, sponsor both shows, and its agency, Malcolm- Howard Adv. FUTURISTIC RADIO ON MBS formation, and Shih Chuan Chang, chief op- erating engineer, visiting U. S. electronic equip- RADIO and electronic developments of the ment plants under UN sponsorship. WBBM ASKS AUDIENCE HELP future were demonstrated on a Mutual pro- gram carried last month in cooperation with LETTING the audience write its commercial Andre F. Rhoads, public relations director, the U. S. Army Signal Corp Research Labs copy, the Gee Lumber & Coal Co. of Chicago Radio Free Europe, Munich, transferred to New as a salute to National Radio Week. Origi- has asked for a slogan to describe its goods nating from the laboratories at Fort York as field operations director, Crusade for Monmouth, and services in a contest conducted by Paul N. J., the program included a talk by Col. Freedom, RFE's parent organization. Gibson on WBBM Chicago. The sponsor is C. W. Janes, director of component parts re- offering $1,000 for the best slogan and major search at SCRL. Col. Janes, who stressed that INTERNATIONAL SHORTS appliances to second and third -place winners, these developments would not be available for as well as merchandise certificates to others. civilian use for five or ten years, discussed and Victoria, B. appoints Radio Repre- CKDA C., demonstrated new solar energy converters (a sentatives Ltd., Toronto, exclusive representa- MONTGOMERY REPEATS 'STOCK' transistorized radio set was played by placing tive. it under a 100 w lamp); a voice -power radio FOR the fifth consecutive year, NBC-TV's (sound waves activate the set); the latest tiny Radio receiver sales in first three months of Robert Montgomery show, sponsored alternate mercury batteries; a palm -sized walkie- talkie 1956 in Canada were 105,024, up from 96,628 Mondays by Johnson's wax and Schick receiver, and -wave -control crystal units, de- in comparable period of 1955. Projected pro- shavers, will offer viewers an eight -week series signed to permit even more extensive usage of duction for second three months was fixed at of "Summer Stock Plays," featuring groups of side -bands in radio transmission. 181,877 sets. Actual sales last year for second lesser known, but permanent stars and a rotat- ing system of directors. The series gets under- three months of year totaled 120,493 sets. NTA SEEKS GRASSROOTS FEELING way July 2 and will be seen every Monday but British color tv receivers will be shown for first Aug. 13 and 20 when tv coverage of the two WHAT does the viewing public think about time at Canadian National Exhibition at major political conventions will pre-empt the feature films, commercials and television in Montgomery shows. general? National Telefilm Assoc., New York, Toronto, Aug. 24 -Sept. 8. Alongside latest in to get an answer from "grassroots America," British will tv receivers be model of television inserted paid advertisements in newspapers in equipment developed in 1926 by Dr. John L. ABC AIRS FOUR NEW SHOWS North Carolina, Nebraska and Iowa several Baird at London. FOUR new programs have been announced by weeks ago, and reports more than 1,200 replies ABC Radio. They are Grand Central Station received so far. NTA found several areas of CKWX Vancouver to move into its new $300; (Mon.-Fri., 11-11:15 a.m. EDT), starting July agreement among respondents: All wanted "top 000 building at end of June. 2; The Jack Paar Show (Mon.-Fri., 11:15 -11:30 quality film" on tv; many said they "would a.m. EDT), starting July 2; Disaster (Sun., 5:05- think more of the sponsor's product if he had 5:30 p.m. EDT), effective yesterday (Sunday), a very good program on tv," and most letters and Unit 99 (Sat., 7:30 -7:55 p.m. EDT), which complained of "too many commercials all started June 2. through the movies."

'CIRCLE' TO SHOW KINE REPEATS KROX FAN STREAMLINES MAIL FIVE plays will be repeated by kinescope this NOBODY likes to be a "rubber stamp" for summer on Circle Theatre (NBC -TV, alternate anybody else. But KROX Crookston, Minn., Tuesdays, 9:30 -10:30 p.m. EDT), sponsored by admits to being rather pleased when it finds its Armstrong Cork Co. The repeats will start listener correspondence addressed with a stamp. June 26 and conclude Aug. 21. One loyal listener is saving time with a rubber stamp addressed to the "All Request Show, KROX Crookston, Minn." KAISER PICKS DIRECTOR TEAM WORTHINGTON (TONY) MINER, creator of Studio One, Frontier and Medic, will head a four-man producer- director staff for Kaiser Aluminum Co.'s new 60- minute drama series starting on NBC-TV July 3, Young & Rubicam, Kaiser's agency, has announced. Named to the "When those KRIZ Phoenix tern team for the Kaiser Aluminum Hour (alternate perature reports say it's hot - Tuesdays, 9:30 -10:30 p.m. EDT) were Franklin Pop. 75,000 Families 21,200 ,.1 brother, I'm practically barbe- Schaffner, Fielder Cook and George Roy Hill, Total Buying income $132,304,000 I- cued!" whose collective credits include Kraft Tv The- Rep d b y Devney 8 C atre, Ford Star Jubilee and Studio One. ge 100 June 11, 1956 BROADCASTING TELECASTING HIGH GAIN DIRECTIONAL "Coke Time" vhf tv transmitting EDDIE FISHER ANTENNA

NEARLY 100 Coca -Cola trucks in Atlanta are displaying large billboards plugging Eddie Fisher's Coke Time on WAKE that city. The promotion also backs "Coke" par- ticipations in disc jockey shows on the station.

COPS FOR REAL ON WGR -TV paring to go to sleep, while shopping or per- forming chores around the house. NBC -TV's Dragnet was cancelled by WGR -TV 31 viewers a real -life Buffalo May to bring REMINDER FROM WBKB (TV) law enforcement program -a discussion of the Crystal Beach Amusement Park fracas which SOME timebuyers may be forgetful, but they some officials called a race riot. Eight Buffalo are not forgotten by WBKB (TV) Chicago. In policemen, social and civic leaders took part its latest agency promotion mailing, WBKB is in a WGR -TV 9 -9:30 p.m. telecast to discuss asking timebuyers and account executives to the incident at the invitation of Van Beuren W. supply personal information to be inscribed on De Vries, WGR -TV program manager. a laminated plastic "Remember Plate" for use as a key ring or in a wallet. One side of the '$64,000' VET NOW QUIZMASTER plate will carry the agencyman's name, address, city and state, telephone number, blood type WHAT happens to the big -money winners of and social security number, while the other The $64,000 Question after they leave the CBS - will remind him of birthdays and anniversaries TV program? One of them -James N. Egan, of family and friends. a Hartford lawyer, who with his brother copped $32,000 on the program -now is a quizmaster, KYW TAKES TO 'OPEN ROAD' himself. He holds forth on a competition, FEEDING seasonal wanderlust, Open Road, Quiz, World for secondary school students that Ohio, new weekend program service of KYW is telecast Saturday afternoons on WKNB -TV Cleveland, gives Ohioans most everything they New Britain, Conn., and sponsored jointly by need to know about travel, sports and recrea- the station and the Foreign Policy Assn. of tion. Newscasts beginning at 5:30 a.m. Fri- Hartford. day and running through Sunday night brief listeners on golfing, tennis, fishing, picnicking, road and weather conditions. KYW has set up NBC SPOT MAILING POWER a special telephone network to gather the Open 1030 AS a reminder that people now can carry their Road information and added a man to the week- AMCI Type radios wherever they go, NBC Spot Sales at- end staff. Channels 7 through 13 tached a miniature transistor to a radio pro- This 3 -bay directional array has a motion piece sent to advertising agencies last CKAC SENDS WHOLESALE CHECKS power gain of 20.8 and in conjunction week. The promotion material notes that with a 10- kilowatt transmitter radiates CKAC Montreal has been sending bank checks transistors point up not only the portability of an ERP of 171 kw - another proven in- to advertisers and agencies made out to Jerry stallation at Station CJLH -TV, Channel modern radios, but the flexibility of the me- Timebuyer for the amount of 1,056,408 lis- 7, Lethbridge, Alberta, Canada. The an- dium: people can listen to the radio while pre- teners, drawn on Canada's First Audience Bank tenna is the AMCI 3 -bay Type 1030 -S and signed by Phil Lalonde, manager of CKAC. with Type II null fill -in. Each check also was marked "Certified, Elliott - AMCI Type 1030 directional anten- Haynes Circulation Report, March 1956 ". nas provide a controlled horizontal pat- tern, adjustable to your particular service requirements. Write for descriptive bul- AIRBORNE NEWS ON KDKA -TV letin B -456. STARK HOWARD E. WITH the help of its flying staff photographer, ANTENNA SYSTEMS- COMPONENTS Chuck Boyle, KDKA -TV Pittsburgh, Pa., is AIR NAVIGATION AIDS- INSTRUMENTS d bringing faraway newspictures home to viewers TELEVISIONOSIONSTATIONS "ROD/O and at record speeds. When a major train wreck EL 5.0405 occurred last month at Ravenna, Ohio, 90 miles ALFORD STREET away, Mr. Boyle and Radio's Al Mc- Manufacturing Co, Inc 50 EAST 58th KDKA YORK 22, N. Y. Dowell emplaned and within two hours had %I v 299 ATLANTIC AVE . BOSTON. MASS. NEW direct reports on the air, with film rolling shortly after the broadcasts. KDKA -TV also serviced the United Press with complete film coverage of the accident.

BROADCASTING IELECAS-I ING .lune 11. 1956 Page 101 PROGRAMS & PROMOTIONS

CAPSULE SPORTS ON ABC

A SERIES of 10 five -minute weekend sports - casts featuring Howard Cosell was to make its debut Saturday on ABC Radio. The capsule programs are heard at 2:05, 3:05, 8:25, 10:05 and 10:55 p.m. EDT Saturdays and Sundays at 5:30, 6:35, 7:05 and 9:35 p.m. EDT. WCFL GETS BIRTHDAY WINGS MARKING its 30th anniversary on the air this month, WCFL Chicago is planning to equip a helicopter and station wagons with necessary equipment for direct air pickups. Both facili- ties are now used for on-the -spot tape inter- views carried later on WCFL newscasts. The "Voice of Labor" outlet recently appointed Vic Barnes news editor to direct the expanded operation for its 24 -hour broadcasting schedule. RADIO ON FLOOR OF CONGRESS A FOLDER distributed last week by Radio Advertising Bureau to members contains a re- minder to political campaigners of the im- portant role radio plays in politics. Titled "Congressmen Really Are Like Peo- ple," the folder describes an episode at a House subcommittee meeting on Feb. 23, when Rep. F. Edward Hebert (D -La.) suddenly declared NEW weather and time sign in downtown Charlotte, N. C., was set up by Jefferson that President Eisenhower had announced his Standard Broadcasting Co.'s WBT and WBTV (TV). The sign contains red, blue and intention of running for re- election. Other sub- orange neon lights and creates 300,000 daily impressions on motorists and pedestrians, committee members were surprised that Rep. according to the Charlotte Traffic Bureau. Hebert, without any visible means of receiving the information, had learned of the develop- ment. It turned out that the congressman was WAVE -AM -TV PROMOTE PRIMARY WHEN -TV TELEVISES ORDINATION a radio hearing - listening to transistor with a TO help a ballot- conscious public keep tabs on ROMAN Catholic ordination into the priest- aid -type earphone. the Kentucky primary vote, WAVE -AM -TV hood was telecast for the second time in two RAB concludes it is reasonable that at least Louisville provided audiences with tally sheets years May 20 by WHEN -TV Syracuse, the sta- one radio should turn up in House committee listing precincts, candidates and spaces to enter tion reported last week. The special, two-hour rooms, since there are more than twice as many returns as they came in over WAVE radio and ceremony originated from Syracuse's Cathedral radios in the U. S., as there were votes cast in television. The promotion piece also listed of the Immaculate Conception. the last national election. times and sponsorship of WAVE -AM -TV's ex- tensive coverage of the primary vote. NEW UAW 20TH BIRTHDAY TELECAST WAR STORY ON ABC -TV A NEW half UNITED AUTOMOBILE WORKERS, through WLOS -TV ACTS ON ABC -TV ADS -hour adventure film series, Combat Sergeant, will be launched on ABC -TV on June Henry J. Kaufman Sc Assoc., Washington, D. C., NOT stopping at mere transmission of the 29 (Fri., 8 -8:30 p.m. EDT). series, will sponsor a special dramatic and musical tele- ABC -TV Lawrence Welk weekly Dodge show, The center- ing around the battle for cast to mark its 20th anniversary June 10 on WLOS-TV Asheville, N. C., has been looking control of North Africa during World War II, was produced by NBC -TV (3:30-4 p.m. EDT). It marks the and listening too. Evidence: - two new four Jack UAW's first such national tv venture. The wheel drive Dodge power wagons, used by the Skirball for National Telefilm Assoc., N. Y., and stars tv and elecast will originate in New York, replacing station to negotiate the five -mile daily trip up motion picture actor Michael Thomas. the regularly scheduled Zoo Parade. the side of Mt. Pisgah to the transmitter. DR. GALLUP FEATURED ON NBC DR. George Gallup, founder and director of the American Institute of Public Opinion, is BROA STING THE NEWSWEEKLY OF RADIO AND TELEVISION appearing on NBC radio and television pro- grams this spring and summer interpreting the 1735 De Sales Street, N. W., Washington 6. D. C. TE CASTING polls and background of political opinion sur- veys made during the pre -convention and cam- PLEASE START MY SUBSCRIPTION WITH THE NEXT ISSUE. paign periods. 52 weekly issues of BROADCASTING TELECASTING 57.00 52 weekly issues and BROADCASTING Yearbook -Marketbook 9.00 52 weekly issues and TELECASTING Yearbook -Marketbook 9.00 LADIES' MAN 52 weekly issues and both Yearbook- Marketbooks 11.00 LADIES' Day at Hills Dept. Store, Mil- waukee, proved such Enclosed Bill a resounding finan- cial success it will be repeated next year - thanks to an unusual broadcast gimmick. name title /position John Michaels, WOKY Milwaukee, was the only company name male permitted to remain in the store for the one -day event, as all other address men were escorted from the store-in- cluding male employes and the manager himself. city Mr. Michaels made himself =one state useful Please send lo home address -- by offering gifts and refreshments and announcing on- the -spot price slashes by lady department heads on the public AIR MAIL SERVICE AVAILABLE ON ALL SUBSCRIPTIONS AT POST- address system. A check of the cash register at day's end prompted AGE COST. WEST Store Mgr. COAST SUBSCRIBERS ADD $41.60 TO ANNUAL Nat Zimmerman to request Mr. Michael's SUBSCRIPTION RATE. COST TO OTHER LOCALITIES ON REQUEST. return in 1957.

Page 102 lune I1, 1956 BROADCASTING TELECASTING FOR THE RECORD

replace expired cp which authorized new tv. Granted May 28. Station Authorizations, Applications WCYB-.TV Bristol, Va.- Granted mod. of cp to change ERP to 70.8 kw vis., 42.7 kw aur.; change (As Compiled by B T) type ant., and make other equipment changes. Ant.: 2,220 ft. Granted May 31. KUAM -TV Agana, Guam-Granted mod. of cp May 31 through June 6 to change ERP to .436 kw vis., .219 kw aur., and make ant. and other equipment changes. Includes data on new stations, changes in existing stations, ownership changes, hearing Granted May 31. cases, rules & standards changes and routine roundup. APPLICATIONS Abbreviations: Cp- construction permit. DA- directional an- night. LS - local sunset. mod. - modification. WEHT (TV) Henderson, Ky. -Seeks mod. of tenna. ERP- effective radiated power. vhf - trans. -transmitter. unl.- unlimited hours. kc- cp (which authorized new tv) to change ERP to very high frequency, uhf -ultra high frequency. kilocycles. SCA- subsidiary communications au- 155.6 kw vis., 83.95 kw aur., and make other ant.-antenna. aur.- aural. vis.-visual. kw kilo- thorizations. SSA -special service authorization. equipment changes. Filed May 31. watts. w- watts, mc- megacycles. D -day. N- STA- special temporary authorization. KSWM -TV Joplin, Mo. -Seeks cp to make changes in facilities of existing tv: change ERP to 316 kw vis., 172 kw aur.; install DA system, and make other equipment changes. Filed Am -Fm Summary Through June 6 Tv Summary Through June 6 June 6. KDLO -TV Florence, S. D. -Seeks mod. of cp Appls. In Total Operating Stations in U. S.: to change studio location "to be determined,' On Pend- Hear- Florence; change ERP to 100 kw vis., 60 kw aur. Air Licensed Cps ing ing Vhf Uhf Total and make other equipment changes. Filed Am 2,853 2,857 242 398 112 Commercial 359 93 4521 June 4. Fm 531 536 46 27 1 Noncom. Educational 15 5 202 KGMB -TV Honolulu, Hawaii -Seeks cp to FCC Commercial Station Authorizations make changes in existing tv: change ERP to 74.3 Grants since July 11, 1952: kw vis., 44.7 kw aur., and install DA. Requested As of April 30, 1956 waiver of Sec. 3.614 (b) of Rules. Filed June 6. (When FCC began processing applications Am Fm Tv after tv freeze) Licensed (all on air) 2,844 520 175 CALL LETTERS ASSIGNED Cps on air - 28 14 314 Vhf Uhf Total Cps not on air 118 13 114 Commercial 320 312 6321 KILT (TV) El Paso, Tex.- McLendon Invest- Total on air 2,872 534 489 Noncom. Educational 21 19 402 ment Corp., ch. 13. Changed from KOKE (TV). Total authorized 2,990 547 603 KULA -TV Honolulu, Hawaii -Television Corp. Applications in hearing 157 2 131 Applications filed since April 14, 1952: of America, ch. 4. NOT changed to KTCA (TV). New station requests 275 6 29 New station bids in hearing 101 0 96 (When FCC ended Sept. 28, 1948 -April 14, 1952 Facilities change requests 141 5 31 freeze on tv processing) New Am Stations . . ° Total applications pending 872 54 288 Licenses deleted in April 3 o New Amend. Vhf Uhf Total Cps deleted in April 0 0 0 Commercial 999 337 782 554 1,337° ACTIONS BY FCC Noncom. Educ. 61 34 27 614 Based on official FCC monthly reports. These are not always exactly current since the FCC De Land, Fla. -De Land Broadcasters Inc. must await formal notifications of stations going Total 1,060 337 816 581 1,398° granted 1310 kc, 1 kw D. Post office address P. O. on the air, ceasing operations, surrendering li- Box 101, Douglas, Ga. Estimated construction censes or grants, etc. These figures do not Include °168 cps (32 vhf, 136 uhf) have been deleted. cost $17,050, first year operating cost $48,000, noncommercial, educational 1m and tv stations. ' One educational uhf has been deleted. revenue $60,000. Principals include: Pres. W. H. For current status of am and fm stations see ° One applicant did not specify channel. Martin (16 %), 52% owner of WMEN Tallahassee, "Am -Fm Summary," above, and for tv stations Includes 34 already granted. Fla., and 96.6% owner of applicant seeking new see "Tv Summary," next column. a Includes 642 already granted. am in Lakeland, Fla.; Vice Pres. C. A. Martin (18 %), insurance firm district manager; and Secy. -Treas. B. F. .1. Timm (50 %), 75% owner graphic coordinates 48° 08' 02" N. Lat., 103° 51' 36" FCC ANNOUNCEMENTS W. Long. Trans. and ant. GE. Legal counsel Hogan & Hartson, Washington. Consulting engi- neer George C. Davis, Washington. Applicant is New . . . licensee of KFYR -AM -TV Bismarck, N. D. and is Tv Stations permittee of KMOT (TV) Minot, N. D. Principals are Pres. Etta Hoskins Meyer (50 %); Etta Hoskins ACTIONS BY FCC Meyer as trustee of Marietta M. Ekberg Trust (42.7 %); and Vice Pres. F. B. Fitzsimmonds (5.3 %). Brownwood, Tex. -Brownwood Television Co. Filed May 31. granted uhf ch. 19 (500 -506 mc); ERP .645 kw vis., San Angelo, Tex. -Jane A. Roberts, vhf ch. 3 .323 kw aur.; ant. height above average (60 -66 mc); ERP 25.3 kw vis., 13.6 kw aur.; ant. terrain 164 MILESTONES 307 ft., above ground 310 ft. Estimated construc- height above average terrain ft., above tion cost $67,635, first year operating cost $84,000, ground 253 ft. Estimated construction cost revenue $120,000. Post office address 911 St. Jo- $57.000, first year operating cost $104,000, revenue for July seph St., Dorchester Apts., Dallas, Tex. Studio $125,000. Post office address 909 Michigan Ave., and trans. location Brownwood. Geographic co- Farmington, Mo. Studio location San Angelo. BMI's series of program con- ordinates 31° 42' 10" N. Lat., 98° 59' 37" W. Long. Trans. location San Angelo. Geographic coordi- Trans. Continental Electronics, ant. Electron nates 31° 27' 39" N. Lat., 100° 26' 19" W. Long. tinuities are full half -hour Labs. Legal counsel McKenna & Wilkinson, Trans. and ant. RCA. Consulting engineer Ralph presentations . simple to Washington, D. C. Consulting engineer Commer- J. Bitzer, St. Louis, Mo. Mrs. Roberts owns and cial Electronics Corp., Dallas. Sole owner is operates following stations in conjunction with do, saleable, excellent listen- O. L. Nelms, realtor, and applicant for new tv at her husband Cecil W. Roberts: KREL Farming- ing. Each in Victoria, Tex., and holder of cp for new tv at ton, Mo., KCIII Chillicothe, Mo., KBIA Columbia, script the July Flagstaff. Ariz. Granted June 6. Mo., KCRB Chanute, Kan., WINI Murphysboro, package commemorates a spe- Portsmouth, Va. - Portsmouth Radio Corp. Ill. Filed June 6. (WSAP) granted vhf ch: 10 (192 -198 mc); ERP Mayaguez, P. IL -Dept. of Education of Puerto cial event of national impor- 316 kw vis., 189.6 kw aur.; ant. height above Rico, vhf ch. 3 (60 -66 mc); ERP 29.4 kw vis., 14.7 tance: average terrain 1,000 ft., above ground 1,026 ft. kw aur.; ant. height above average terrain 693 Estimated construction cost $685,656, first year ft., above ground 303 ft. Estimated construction "THE FIRST FOURTH OF JULY" $300,000, first year operating cost $80,000. Post operating cost $700,000, revenue $700,000. Post cost (Independence Day) office address 205 Professional Bldg., Portsmouth. office address % Mariano Villaronga, Secy. of Education, San Juan, P. R. Studio location Maya- July 4, 1776 Studio location to be determined. Trans. loca- I tion Kings Hwy., Drivers, Va. Geographic co- guez. Trans. location 1.7 miles southeast of Cabo ordinates 36° 49 13" N. Lat., 76° 30' 25" W. Long. Rojo Town, Llanos Tuna Barrio. Geographic co- "THE OLYMPIC DEAL" Trans. and ant. RCA. Legal counsel Arnold, ordinates 18° 04' 11" N. Lat., 67° 18' 03" W. Long. (Olympic Games -Stockholm) Fortes & Porter, Washington. Consulting engineer Trans. and ant. GE. Legal counsel Arnold, Fortes & Porter, Washington. Consulting engineer A. July 15, 1912 A. D. Ring & Assoc., Washington. Principals in- is clude Pres. C. J. Duke Jr. (5.4 %), member of Earl Cullum Jr., Dallas. Applicant licensee of "INDIAN PATRIARCH -SITTING BULL" board of trustees of Endowment Assn. of College WIPR -AM -TV San Juan, and has application of Wililam & Mary; Vice Pres. George T. McLean pending for ch. 7 in Ponce, P. R. Filed June 4. (Champion of the Sioux) (5.4 %), auto dealer, real estate, and building con- July 20, 1881 tractor; and Secy. -Treas. Henry Clay Hofheimer (14.7 %), real estate and construction. There are Existing Tv Stations . . ° "THE WORLD OF G. B. S." I. 23 other stockholders of local professional and (George Bernard Shaw -100th business men. Granted May 29. Milwaukee, Wis.- Milwaukee Board of Voca- ACTIONS BY FCC Anniversary) tional and Adult Education granted vhf ch. 10; July 26, 1856 ERP 107 kw vis., 64.6 kw aur., ant. 370 ft. Post WNEM -TV Bay City, Mich.- Granted applica- office address % William F. Rasche, Dir., 1015 N. tion to move trans. and ant. approximately 100 "Milestones" is available for Sixth St., Milwaukee. Station is for non -cosn- yds.; increase ant. height to 1,000 ft.; change type commercial sponsorship -see your mercial educational purposes. This is 41st edu- ant., and make other equipment changes. local stations for details. cational tv grant. Granted June 6. Granted June 6. WJIM -TV Lansing, Mich.-Granted mod. of cp to make slight ant. changes. Granted May 31. APPLICATIONS KOOK -TV Billings, Mont.- Granted mod. of cp to change ERP to 100 kw vis., 50 kw aur., and Williston, N. D. -Meyer Bcstg. Co., vhf ch. 8 make other equipment changes. Granted May 28. (180 -186 mc); ERP 94.8 kw vis., 50.9 kw aur.; ant. WHEN -TV Syracuse, N. Y.-Granted mod. of height above average terrain 1,058 ft., above cp to change ERP to 316 kw vis., 195 kw aur., and BROADCAST MUSIC, INC. ground 874 ft. Estimated construction cost $333,280, make other equipment changes. Granted May 31. first year operating cost $90,000, revenue $96,000. KLAS -TV Las Vegas, Nev.- Granted cp to 589 FIFTH AVE., NEW YORK 17, N.Y. Post Office address 20035 Fourth St., Bismarck, change ERP to 55 kw vis., 27.5 kw aur., and 29. NEW N. D. Studio location 10 miles west of Williston. make other equipment changes. Granted May r°', '14 CACO HOLLYWOOD TORONTO MON E RITI Trans. location 10 miles west of Williston. Gee- WTVD (TV) Durham, N. C.- Granted cp to BROADCASTING TELECASTING June 11, 1956 Page 103 FOR THE RECORD of WMFS Chattanooga, Tenn, sole owner of and Joseph W. Carson, manager of WMOX, vice KORD Pasco, Wash. -Music Broadcasters, 910 WDMG Douglas, and 45% owner of WAIF-N. pres.-25% owner of WLSM and pres. -25% owner kc, 500 w. Changed from KIDY. Granted June 6. of WCLD. Filed June 5. Jacksonville, Fla. -Joseph M. Ripley Inc.'s ap- Kearney Neb.-E. M. Gallemore, 1460 kc, 5 kw APPLICATIONS plication seeking cp for new am to be operated D. Post office address 3303 "F" Ave., Kearney. on 550 kc, 1 kw D, reinstated. Announced June 4. Estimated construction cost $19,000. first year WHRT Hartselle, Ala-Seeks mod. of cp (which Santa Rosa, N. M. -Santa Rosa Bests. Co.'s operating cost $32.000, revenue $60,000. Mr. Galle- authorized new am) to specify ant. -trans. and application seeking cp for new am to be operated more holds construction interests. Filed May 31. studio location as Intersection of Old Hwy. #31 1 in sys- 1050 kc, 1 kw D, Sec. 1.381 of Medford Ore. -K. C. Laurance, 800 kc, kw & Longhorn Pass, and make changes ant. on dismissed per 4. Rules. Action June 5. D. Post office address Rt. #1, Box 293, Medford. tem. Filed June Estimated construction cost $13,000, first year WJVA South Bend, Ind. -Seeks authority to Clinton, S. C.- Clinton Bcstg. Co. granted 1410 operating power by direct measure- kc, 500 w D. Post office address Rt. 1, Greenvill '., operating cost $42,000, revenue 000. Mr. Lau- determine S. C. Estimated construction cost $11,520, first rance holds realty interests. Filed June 4. ment of ant. power. Filed May 31. Wakefield, R. I. -South County Bcstg. Co., WNAX Grand Rapids, Mich. -Seeks mod. of cp year operating cost $30,000, revenue $39,000. in Principals are: Virginia S. Greer (34 %), house- 1370 kc, 500 w D. Post office address 25 Seventh (which authorized increase power) to make St., Providence 6, R. I. Estimated construction changes in ant. system. Filed June 4. wife; J. T. Presson (20 %), engineer -announcer WHGR Mich. cp to in- S. C.; H. E. Payne (20 %), feed cost $8,598.49. first year operating cost $18,000, Houghton Lake, -Seeks WELP Easley, crease power from 1 kw to 5 kW. Filed May 31. store owner; Cleatus O. Brazzell (13 %), commer- revenue $24,000. Principal is sole owner Jack C. Salera, 32% owner of WNRI Woonsocket, R. I., KBHM Branson, Mo.-Seeks mod. of cp (which cial and gen. mgr. of WELP; and Henry O. Mc- authorized new am) to increase power from 250 Donald Jr. (13 %), chief engineer -announcer of and 47.5% owner of Neighborly Bcstg. Co., appli- cant for new am at Cranston, R. I. Filed June 6. w to 1 kw. Filed June 6. WELP. Granted June 6. WKBC N. C. cp to Leesburg, Richard Field Lewis Jr. granted Stanton, Tex. -John Jack Bentley, 1600 kc, 1 North Wilkesboro, -Seeks Va.- kw D. Post office address 104 St.. Peter, Stanton. change ant-trans. location and makes changes 1290 kc, 1 kw D. Post office address P. O. Drawer $10,440, in ground system. Filed June 6. 605, cost Estimated construction cost first year Winchester, Va. Estimated construction operating cost $20,000, revenue $22,000. Mr. Bent- KOHU Hermiston, Ore. -Seeks cp to change $29,950, first year operating cost $50,000, revenue ley holds furniture interests. Filed May 31. frequency from 1570 kc to 900 kc. Filed May 31. $60,000. Mr. Lewis is 60% owner of WFVA Fred- WHYL Carlisle, Pa. -Seeks cp to increase power ericksburg, Va., and sole owner of WINC -WRFL from 1 kw to 5 kw; install DA, and make changes (FM) Winchester, and WSIG Mt. Jackson, both APPLICATIONS AMENDED in ant. system. Filed June 4. Va., WHYL Carlisle and WAYZ Waynesboro, KNAF Fredericksburg, Tex. -Seeks cp to both Pa., and WELD Fisher, W. Va. Granted Little Rock, Ark. -Ebony Radio's application Ice to seeking cp for new am to be operated on 1440 kc, change frequency from 1340 910 kc; increase June 6. power from 250 w to 1 kw; change hours from 1 kw D, amended to change trans. location to unl. to D., and make changes in ant. and ground APPLICATIONS east side of Arch St., (Hwy. #167), at city limits, system. Filed June 6. Little Rock, and increase ant. height. Amended WCLA Va. cp Santa Rosa, Calif. -Santa Rosa Bcstg. Co., 1150 6. Petersburg, -Seeks to increase June power from 1 kw to 5 kw. Filed June 6. kc, 1 kw D. Post office address Só B. Floyd Farr, Golden, Colo. -Golden Radio Inc.'s application De Anza, 3, 1250 kc, KANI Kaneohe, Oahu, Hawaii -Seeks cp to Hotel San Jose Calif. Estimated seeking cp for new am to be operated on change frequency from 1150 kc to 1240 kc; change construction cost $16,900, first year operating cost 1 kw D, amended to make changes in DA system. power from 1 kw to 250 w; change from DA -1 to $45,000, revenue $55,000. Principals include B. Amended June 6. NON -DA;. Floyd Farr (30%), general- mgr. -20% owner of Pocatello, Idaho -J. Ronald Bayton's applica- change trans. and studio locations to be operated on Kailua, Hawaii, and change station location to KEEN San Jose; George Snell (30%), program - tion seeking cp for new am to Kailua, Oahu, Hawaii. Filed June 4. mgr. -20% owner of KEEN; Edward W. McCleary 690 kc, 1 kw D, amended to make changes in (30%), evening technical Salt ground system. Amended June 5. Lake City, Utah; dRoertcab J. BlumTV Aberdeen, Md.-Harford County Bcstg. Co's sales and sports dir. at KEEN. Filed June 6. application seeking cp for new am to be operated New Fm Stations . . . Key West., Fla. -Florida Keys Bcstg. Corp., 1500 on 970 kc, 500 w D, amended to make changes in kc, 250 w uni. Post office address 922 Eisenhower DA system. Amended June 5. ACTIONS BY FCC Dr., Key West. Estimated construction cost Allocations -FCC amended its fm allocation $49,638.53, first year operating cost $70,000, reve- plan, 223 $80,000. 10 effective immediately, by adding ch. to nue Principals include stockholders, . . . Toledo, and 231 222 10 %. J. M. Fernandez Existing Am Stations Ohio, substituting ch. for in each holding They are: Summit Township, Mich. Action June 6. Jr., Dr. Edward Gonzalez, Dr. Lawrence B. Riggs Evansville, Ind.- School City of Evansville's Jr., Ygnacio Carbonell F. J. Evans, H. E. Day, ACTIONS BY FCC R. Warneld, H. application seeking cp for new educational fm, Merrie William Kroll, Mrs. Sylvia returned. (Improperly ted Action June 4. G. Artman, Dr. F. S. Carbonell. Filed May 25. KRDG Redding, Calif.- Application seeking Royal k, Mich.-The ol Dist of Royal Bastrop, La.- Bastrop Bcstg. Co., 990 kc, 250 mod. of cp (which authorized new am) to re- Lacho ít w D. Post office address % Willis G. Newcomer, describe studio location and extend completion Oak's application seeking cp for new educational P. O. Box 472, Bastrop. Estimated construction date to 30 days after grant, returned. (Unnec- fm, returned. (Improperly dated.) Action June 5. cost $14,763.25, first year operating cost $36,000, essary.) Action June 4. revenue $50,000. Principals are equal partners WDLA Walton, N. Y.- Granted permission to APPLICATIONS George H. Goodwin, motion picture theatre in- sign -off at 6 p.m., EST, during June through Evansville, Ind.-School City of Evansville, terests; and Willis G. Newcomer, real estate and August, except when broadcasting special events. 91.1 29. mc., ch. 216. Post office address 200 N. W. automobile interests. Filed May 31. Granted May Seventh St., Evansville 8. Estimated construction Houghton- Hancock, Mich.- Cooper Country WSAJ Grove City, Pa.- Granted permission to cost $13,140, first year operating cost $1,300. Sta- Bcstg. Co., 920 kc, 1 kw D. Post office address remain silent beginning June 9 and ending Sept. tion is for non -commercial educational purposes. Box 147, Hancock. Estimated construction cost 22, in observance of college summer recess. Filed June 6. $22,112, first year operating cost $42,500, revenue Action May 29. S. Royal Oak, Mich. -The School District of Royal $48,000. Principals are equal partners Pres. Ben WPFD Darlington, C.- Granted increase of Oak, 89.3 mc. Post office address % James L. D. Miller, retail clothing interests; Vice Pres. power from 500 w to 1 kw; trans. to be operated Mead, 709 N. Washington, Royal Oak. Estimated Clifford F. Paulson, plate and glass interests; by remote control from main studio site. Granted construction cost $4,200, first year operating cost and Secy.-Treas. Francis S. Locatelli, mgr. of June 6. $800. Station is for non -commercial educational WTTH Port Huron, Mich. Filed June 5. purposes. Filed May 29. Lansing, Mich. -Capitol Bcstg. Co., 730 kc, 500 CALL LETTERS ASSIGNED Minneapolis Minn.- WLOL -FM Corp., 97.1 mc. w uni. Post office address 403 Capitol Savings & 18 kw. Post office address 554 Northwestern Bank Loan Bldg., Lansing. Estimated construction cost KRAK Stockton, Calif.-Golden Valley Bcstg. Bldg., Minneapolis 2. Estimated construction $66,947.76, first reve- Co., 1140 kc, 5 kw. Changed from KGDM. cost $9,500, first year operating cost $17,000, nue include sDavidD. KNDY Marysville, Kan.-Marshall Transmitter revenue $24,000. Applicant is 100% owned by (6.25 %); Meissner O. Ural (12.5 %); James J. Inc., 1570 kc, 250 w. BFR Bcstg. Corp., licensee of WLOL -FM Min- Simons (6.25%); Roger S. Underhill (35%); Albin WTCO Campbellsville, Ky.-Taylor County neapolis, and 10% owner of WRFW Eau Claire, d. Wendrow (6.25%); and others, none holding Bcstg. Co., 1450 kc, 250 w. Changed from WLCK. Wis. Filed June 6. over 3.75 %. Filed May 29. WLOC Munfordville, Ky. -South Central Ken- Laurel, Miss. -Voice of the New South 1260 kc, tucky Bcstg. Co., 1150 kc, 1 kw. Changed from 1 kw D. Post office address P. O. Box X511, Me- WTCO. ridian, Miss. Estimated construction cost $15; KLLA Leesville, La.- Leesville Bcstg. Co., 1570 Existing FM Stations 704.76, first year operating cost $42,000, revenue kc, 250 w. $48.000. Principals are equal partners Frank E. KALV Alva, Okla.- Aubrey D. Conrow, 1430 ACTIONS BY FCC Holladay, commercial manager of WMOX Meri- kc, 500 w. WBCM -FM of WLSM Louisville, WYSR Franklin, Va.-S. L. Goodman, 1570 kc, Bay City, Mich.- Granted request vice,pres. -25% ownerrof WCLD Cleveland, Miss.; 250 w. to cancel license of fm station and delete call letters. Action May 31. WMUZ (FM) Detroit, Mich. -Granted cp to change ERP to 19.5 kw; change ant. height to 180 ft.; change power to 3 kw, and make ant. changes. Granted May 31. Southern Daytinier CALL LETTERS ASSIGNED KXLU (FM) Los Angeles, Calif. - Loyola U. of Los Angeles, 8.87 mc. KOKE (FM) San Antonio, Calif.-Sunshine $115,000.00 Bcstg. Co., 101.5 mc. Changed from KTSA -FM. In fastest growing area of South. High profits in ratio to gross. APPLICATIONS KWFM (FM) Minneapolis, Minn. -Seeks mod. Above average of cp (which authorized new fm) to change ERP property for owner -operator with 30 per cent down to 10.5 kw; change ant. height above average terrain to 70 ft., and change ant. system. Filed and liberal terms. Wonderful place to live. Near Gulf. June 5. KHFM (FM) Albuquerque, N. M.-Seeks cp to make changes in licensed station: change ERP to N4'#Diiations Financing Appraisals 1.45 kw; change ant. height above average terrain to minus 11 ft., and change trans. and studio location to Valencia & Domingo lids., BLACKBURN - HAMILTON COMPANY Albuquerque. Filed June 5. RADIO -TV- NEWSPAPER BROKERS

WASHINGTON, D. C. ATLANTA CHICAGO SAN FRANCISCO Ownership Changes . . . James W. Blackburn Clifford B. Marshall Ray V. Hamilton William T. Stubblefield Clifford B. Marshall W. R. Twining ACTIONS BY FCC Washington Bldg. Healy Bldg. Tribune Tower 111 Sutter St. WATM Atmore, Ala. -Application seeking as- Sterling 3- 4341 -2 Jackson 5- 1576 -7 Delaware 7- 2755 -6 Exbrook 2- 5671 -2 signment of license to Southland Bcstg. Co., re- turned. (Filed on wrong form.) Action June 4. ~ WHIE Griffin - Ga.- Granted assignment of li- Page 104 June 11, 1956 BROADCASTING TELECASTING cense to Gateway Broadcasters Inc. for $90,000, ROSA -TV Odessa, Tex. -Seeks transfer of con- including liabilities of $10,235.83. Principal is trol of permittee corporation to Cecil L. Trigg, NARBA Notifications . . , 100% owner John A. Boling, owner of WHBO Brooks L. Harman and William B. Stowe. Cecil Tampa, Fla. Granted June 6. Mills, 50% owner, is dropping out of corporation. List of changes, proposed changes, and correc- WJBC -AM -FM Bloomington Dl.- Granted Consideration is $20,000 plus assumption of all tions in assignments of Mexican stations mod. transfer of control to Leslie C. Johnson for $75,000. Mills' obligation to secure or wherein he has appendix containing assignments of Mexican Mr. Johnson. vice pres. -25% stockholder of secured 14 of line of credit in amount of $170,000 stations attached to recommendations of North WHBF- AM -FM -TV Rock Island, III., will receive made available by Jack C. Vaughn to Odessa Tv American Regional Broadcasting Agreement En- 50% interest. Granted June 6. Co., other 50% owner of station, and to assume gineering Meeting Jan. 30, 1941. KGNO Dodge City, Kan. -Granted transfer of Cecil Mills' obligations to secure generally !4 of Mexican Change List #190 April 30, 1956 control to Juliet Denious, co- executor of estate of all other and further obligations of joint venture. J. C. Denious, deceased. Granted June 6. Principals will be Cecil L. Trigg (80 %), Brooks L. 570 Kc KNIM Maryville, Mo.- Granted assignment of Harman (10 %), and William B. Stowe (10%), all XECY Camalcalco, Tabasco -1 kw D. Class III. license to KNIM Inc. for $47,500. Principals are present owners of Odessa Tv Co. Fil =d June 4. 10/30/56. Pres. Leslie P. Ware (96 %), pres.-principal stock- WHTN- AM -FM -TV Huntington, W. Va. -Seek 820 Kc holder of KLPW Union, Mo., partner of KGRM assignment of license to Cowles Bcstg. Co. for Brookfield, Mo.; Vice Pres. C. Willard Max (2 %) $535,000 plus assumption of $100,000 debt. Cowles XEJD Cordoba, Veracruz- (Delete assignment) vice pres.- minority stockholder of KLPW; and is 60% owner of KRNT -TV Des Moines, Iowa, is 1 kw D. Class II. 4/30/56. Secy. -Treas. Ruth A. Ware (2 %), secy.-treas.- licensee of WNAX Yankton, S. D., and is per - 1300 Kc minority stockholder of KLPW. Granted June 6. mittee of KRNT Des Moines, and KVTV Sioux XEYJ Nueva Rosita, Coahulla- (Change in time WQMC (TV) Charlotte, N. C.-Application City, Iowa. Filed June 4. of operation) 1 kw unl. Class IV. 5/30/56. seeking assignment of cp from Winfred R. Ervin, receiver, to Hugh A. Deadwyler, returned. (Filed on wrong form.) Action June 6. Routine Roundup . . , KAKC Tulsa, Okla.-Granted transfer of con- Hearing Cases . . . trol to Lester Kamin for $115,000 in cash and assumption of liabilities. Mr. Kamin is owner of FINAL May 31 Decisions Kamin Adv. Agency, Houston, Tex., pres.-20.5% DECISIONS stockholder of Southland Bcstg. Co., licensee of Herkimer, N. Y.; New Bedford Mass.; Pitts- ACTIONS ON MOTIONS WMRY New Orleans and KCL7 Shreveport, La., field, Mass. -FCC gave notice that. since no pres.-33.3% stockholder of CKG Television Co., exceptions were filed to Initial Decision which By Commissioner Robert T. Bartley permittee of WCKG (TV) New Orleans. looked toward grant of applications of (1) Miners Bcstg. Service Inc., Ambridge, Pa.- KQV Pittsburgh, Pa.- Granted transfer of con- Radio Herkimer for new am to operate on 1420 Granted petition for extension of time to and in- trol from Earl F. Reed, voting trustee, to same kc, 1 kw, in Herkimer, N. Y.; (2) Bay State cluding June 5 to file reply to exceptions of Louis plus Erwin D. Wolf Jr., as voting trustees; stock Broadcasting Co. to change facilities of station Rosenberg, Tarentum, Pa., to Initial Decision transaction. Granted June 6. WBSM New Bedford, Mass., from 1230 kc, 100 issued re its am application and that of Rosen- WSEV Sevierville, Tenn.-Granted transfer of w unl., to 1420 kc, 1 kw uni. and (3) Western berg. Action May 28. control of 175 shares of stock of licensee cor- Massachusetts Bcstg. Co. to change facilities of Broadcast Bureau -Granted petition for exten- poration station WBEC Pittsfield, Mass., from 1490 kc, 250 sion of time to and including June 4 to file plead- cAfee holds trruucki g and tourist court interests. w unl., to 1420 kc, 1 kw uni., and Commission has ings in response to Petition to Enlarge Issues in Granted June 6. not ordered review of Initial Decision on its own proceeding re am applications of Polk Radio Inc., KHEM Big Spring, Tex. -Application seeking motion, Inital Decision became effective June 4. Lakeland, Fla., and Duane F. McConnell, Winter assignment of cp to Elm Bcstg. Corp., returned. Announced June 6. Haven, Fla. Action May 29. (Filed on wrong form.) Action June 6. Portsmouth, Va.-FCC granted Portsmouth By Chief Hearing Examiner KFST Fort Stockton, Tex. -Granted assignment Radio Corp. cp for new tv to operate on ch. 10 James D. Cunningham of license to KFST Inc. Sole owner George Baker in Portsmouth, and denied competing application Charles W. Stone, Fort Lauderdale, Fla. is transferring 2% interest to his wife Emily of Beachview Bcstg. Corp., Norfolk, Va. Action Granted petition for dismissal without prejudice Baker and 2% to his son Frank K. Baker. May 31. of his am application. Action May 24. Granted May 29. Parker County Bcstg. Co. Weatherford, Tex. KCBD Lubbock, Tex. -Granted assignment of Granted petition for dismissal without prejudice- license to Bryant Radio & Television Inc. for INITIAL DECISIONS of its am application. Action May 25. $110,000. Bryant Radio & Television is owner of KCBD -TV Lubbock. Principal owners are Cap - American Bcstg-Paramount Theatres Inc. - By Hearing Examiners rock Bcstg. Co. (65 %), licensee of KCBD, and Hearing Examiner Herbert Sharfman issued James D. Cunningham and Jay A. Kyle J. D. Leftwich (20 %), business interests. Granted Initial Decision looking toward (1) setting aside WGTH -TV Hartford, Conn.-On Hearing Ex- June 6. Commission stay order of Jan 23, and (2) affirm- aminers' own motion and with consent of all KWNW Wenatchee, Wash.-Granted assign- ing and reinstating Nov. 23, 1955, grant to parties to proceeding for consent to assignment ment to Wenatchee Broadcasters. Assignment is American Bcstg.- Paramount Theatres Inc.. for of cp of WGTH -TV, ordered that hearing con- to provide E. M. Sores, employee of station, with permit to locate use or maintain broadcast ference is continued from May 29 to June 12. opportunity to obtain 20% interest for $15,000. studio or other place or apparatus in U. S. for Action May 25. This is financial interest only, not a voice in production of programs to be transmitted or By Hearing Examiner Hugh B. Hutchison management. Granted June 6. delivered to station XETV (TV) Tijuana, Mexico. (Effective date of Nov. 23 grant was Niles, Mich.; St. Joseph, Mich. -Ordered that stayed pending hearing protests by KFMB -AM- prehearing conference will be held June 13 re APPLICATIONS TV and KFSD -TV San Diego, Calif.) Action am applications of Voice of Berrien County, June 8. Niles, and Lake Broadcasters, St. Joseph, Action KOCS KEDO -FM Ontario Calif. -Seek assign- WOI Ames Iowa -Hearing Examiner H. Gifford May 29. ment of license to The Daily Report Co. Corpo- Irion issuer Initial Decision looking toward By Hearing Examiner Basil P. Cooper rate change. Principals now will be Jerene Apple- grant of application of Iowa State College of Port Clinton, Ohio- Issued Order controlling by Harnish (52 %); Carlton R. Appleby (22 %); Agriculture and Mechanic Arts for special service conduct of hearing re am application of News On Andrew B. Appleby (13 %); Walter W. Axley authorization to operate WOI additional hours The Air Inc., Port Clinton, setting forth issues James Quay from 6 a.m. to local sunrise CST with 1 kw for and time scheduled, agreed to at May 14 pre - duration of (2 %); Philip A. Sawyere (2%); a d Rho psonn current regular license period. WOI hearing conference. Action May 28. Fairchild (1 %). Filed June 5. is licensed to operate on 640 kc, 5 kw D. Action Fresno, Callf.-Issued Order controlling Conduct WNHC- AM -FM -TV New Haven, Conn. -Seek May 31. of Hearing re am application of B. L. Golden, transfer of control to Triangle Publications Inc., Biloxi, Miss.-Hearing Examiner J. D. Bond Fresno, setting forth issues and time schedule Radio & Tv Div., for $5.4 million. Triangle's issued Second Initial Decision looking toward agreed to at May 18 prehearing conference. Radio and Tv Division is licensee of WFIL -AM- grant of application of Radio Associates Inc., for Action May 28. FM -TV Philadelphia, Pa., WNBF-AM -FM -TV new tv to operate on ch. 13 in Biloxi, and denial WCHS -TV Charleston, W. Va.- Ordered that Binghamton., N. Y., and WFBG -AM -TV Altoona, of competing application of WLOX Bsctg. Co. prehearing conference will be held May 31 re Pa. Filed June 4. Action June 5. application of WCHS -TV for mod. of cp. Action WAAG Adel, Ga. -Seeks transfer of control to May 28. Cook County Bcstg. Co. Transfer is to show addi- Cheboygan, Mich. -Ordered that further hear- tion of new partner, M. H. Shepherd, who is OTHER ACTIONS ing will be held on June 12 in ch. 4 proceeding, buying 15% from 30% owner Robert A. Davis. Cheboygan, involving applications of Midwestern Principles will be W. M. Forshee (70 %), Robert Harlan Ky.- Commission granted motion of Bcstg. Co. and Straits Bcstg. Co. Action May 29. A. Davis (15 %), and M. H. Shepherd (15 %). Filed KY -VA Bcstg. Corm and dismissed its application By Hearing Examiner H. Gifford Irion (WKYV) 1 June 1. for new am to operate on 1410 kc, kw, Pacific Television Inc., Coos Bay, Oregon- WMGE Madison, Ga. -Seeks assignment of li- D, in Harlan, Ky., which had been subject of cense to Dairyland Bcstg. Co. for $25,000 plus protest hearing. Action June 6. assumption of $9.700 debts. Principals are W. C. WEBB Balitmore, Md.-FCC granted petition Woodall Jr. (40 %), mgr.-50% owner of WDWD for reconsideration and protest filed by WHIR Dawson, Ga., vice pres. -25% owner of WGRA Leonardtown, Md., to extent of postponing ef- LIBEL Cairo, Ga., vice pres. -14% owner of WFPM Fort fective date of its April 11 grant for increase Valley, Ga., pres.-33.3% owner of WIMO Winder, in power of WEBB from 1 kw to 5 kw, pending Ga., pres.-50% owner of WGSW Greenwood, S. C., determination in hearing on July 27; made WKIK SLANDER and vice pres.-25% owner of applicant for new party to proceeding. Action June 6. am in Manchester, Ga.; Mrs. O. G. Swindle Sr. WHAV Haverhil4 Mass, -- Commission granted (40 %), vice pres. -33.3% owner of WIMO and vice petition by Broadcast Bureau to strike excep- PIRACY pres.-16.6% owner of WGSW; O. G. Swindle Jr. tions, brief in support thereof, request for oral (10 %); C. P. Raybon (5 %); and W. R. Foster a gguhmente andndot cce of appearance of counsel PRIVACY (5 %). Filed May 31. WHAV will not participate further ine proceed- KORN Mitchell, S. C. -Seeks assignment of li- ing on application of Theodore Feinstein for new cense to Mitchell Bcstg. Assn. Corporate change. am to operate on 1470 kc, 500 w D, in Newbury- COPYRIGHT Filed June 4. port, Mass. Action June 6. WMES Union City Tenn.-Seeks assignment Guard against WIRT (TV) Flint, Mich. -FCC, . on its own embarrassing loss cp to Obion County Bcstg. Co. for $1.00 plus of motion, postponed from June 5 to 2 p.m. June 18. by having other valuable considerations. Principals are oral argument on application for mod. of cp of our unique, special equal partners Joseph H. Barpole, dentist; and WJRT (TV) (On May 24 U. S. Court of Appeals INSURANCE William H. Parks, farm owner and operator. released its opinion in W. S. Butterfield Theatres Filed June 6. Inc., v. FCC and Treblt Corp. v. FCC, with WJR which is adequate and KLYN Amarillo, Tex. -Seeks assignment of li- intervenor, and Commission is of view that surprisingly inexpensive. cense to Kenyon Brown for $20,000. Mr. Brown is insufficient time exists for full consideration of owner of KWFT Wichita Falls, Tex., 20% owner that decision prior to June 5.) Action May 31. WRITE FOR of KGLC Miami, Okla., 49% owner of KBYE Great South Bay Bcstg. Co., Islip, N. Y.; Stern DETAILS AND RATES Oklahoma City, Okla., pres. -25% owner of KFEQ- Bcstg. Co. and American Family Bcstg. Co., AM-TV St. Joseph, Mo., and holds 50% partner- Ridgewood, N. J.; WDVM Pocomoke City, Md.- EMPLOYERS REINSURANCE ship interest in KANS Wichita, Ran. Filed May 31. FCC designated for consolidated hearing mutu- KERV Kerrville, Tex.-Seeks transfer of con- ally conflicting applications requesting operation CORPORATION trol to Arthur G. Rodgers. Mr. Rodgers, 50% ko. Bay new 50r w D owner, is buying out other 25% owners Hal station; Stern for new 1 kw station; American INSURANCE EXCHANGE Peterson, and Hal & Charlie Peterson Foundation for new 500 w station; and WDVM to change KANSAS CITY, MISSOUR' for $7,500 each. Filed June 6. from 500 w D, to 1 kw D.) Action June 6. BROADCASTING TELECASTING June 11, 1956 Page 105 FOR THE RECORD

Granted motion for continuance of date for com- WEEX Easton, Pa.-Granted license for am June 5 to Sept. 24, re its am application. Action mencement of hearing in ch. 16 proceeding, station. June 1. Coos Bay, involving its application and that of WSNT Sandersville, Ga.- Granted license for Federal Bcstg. System Inc., Rochester, N. Y.- KOOS Inc., from May 31 to July 23. Action May am station. Granted petition for extension of time from June 28. WINA Charlottesville, Va.- Granted license 5 to June 8 to file replies to proposed findings of By Hearing Examiner Annie Neal Huntting covering change in frequency. fact and conclusions of other parties In ch. 10 KVMC Colorado City, Tex. -Granted license proceeding, Rochester, involving applications of KUIN Grants Pass, Ore. -Ordered that pre- covering increase in power. WHEC Inc. and Veterans Bcstg. Co. Action hearing conference will be held on June 5 re KEOR Enterprise, Ore. -Granted extension of June 4. Action May 24. am application of KUIN. completion date to 9- 21 -56. By Hearing Examiner H. Gifford Trion WLON Lincofnton, N. C.- Issued first statement Following were granted authority to operate concerning prehearing conferences and order trans. by remote control: KAKE from 1500 N. Capitol Bcstg. Co., Montgomery, Ala.- Granted re am application of WLON, indicating agree- West St., Wichita, Kan.; WNBH from 432 County joint petition of Capitol, on behalf of themselves ments and requirements which shall govern St., New Bedford, Mass. and all other parties except Broadcast Bureau, of proceeding. Action May 24. for extension of time from June 11 to July 31 to course Actions of May 28 file proposed findings of fact and conclusions of KEWC -FM Cheney, Wash.-Granted license for law re tv application of WSLA (TV) Selma, Ala., noncommercial educational fin. and from July 2 to Sept. 17 for reply findings; May 31 Applications WWKS Macomb, 111.- Granted license for non- exchange of lists enumerating officially, noted commercial educational fm. documents is dispensed with. Action May 31. Accepted for Filing KMFM Mountain Park, N. M.- Granted license KHSL Chico, Calif.- Granted motion for con- License to Cover Cp covering changes in licensed fm. tinuance of hearing from June 13 to June 27, re KAMO Rogers, Ark. -Seeks license to cover cp WTVD (TV) Durham N. C. -Granted cp to re- am application of Bernard and Jobbins Bcstg. which authorized increase in power from 500 w place expired cp which authorized new tv. Co., Gilroy Calif. Action May 31. to I kw. Following were granted extensions of corn- Willimantic, Conn. -Ordered prehearing con- pletion dates as shown: KGVO -TV Missoula, ference on June 11, re am applications of Robert WNIA Cheektowaga, N. Y. -Seeks license to Mont., to 12- 17 -56; WEAT -TV West Palm Beach, A. Mensel, Willimantic, WAIL Medford. Mass., cover cp which authorized new am. Fla., to 12- 22 -56; KSYD -TV Wichita Falls, Tex., to and The Windham Bcstg. Co., Willimantic. Ac- WJMC Rice Lake, Wis. -Seeks license to cover 11- 19 -56; WITV Fort Lauderdale, Fla., to 9- 16 -56. tion June 1. cp which authorized mounting fm ant. on top of am tower and changes in ant. system. By Hearing Examiner Annie Neal Huntting Modification of Cp June 5 Decisions Parma -Onondaga, Mich. -Ordered that trans- cript of record in ch. 10 proceeding, Parma - KBVM Lancaster, Calif.-Seeks mod. of cp ACTIONS ON MOTIONS Onondaga, is corrected as requested by parties (which authorized new am) for extension of By Commissioner Robert T. Bartley (Triad Television Corp., et al) and as suggested pl tiau by Hearing Examiner in Appendix A to order of KJEO (TV) Fresno, Calif. -Seeks mod. of cp Television City Inc., McKeesport, Pa.- Granted March 15, except for specific corrections set forth (which authorized new tv) for extension of corn - petition for extension of time to and including in Attachment A to order in list of requested June 7 to file Responses to Petition of Wespen pletion date to Dec. 8. Television Inc., Irwin, Pa., to set aside Initial corrections not adopted; and further ordered that Renewal of License record is corrected to reflect changes specified in Decision, enlarge issues, and reopen Record in list of additional corrections adopted as set forth BRAY Amarillo, Tex. ch. 4 proceeding involving its application and in Attachment A. Action May 31. Remote Control that of WCAE Wilkinsburg, Pa., et al. Action May 31. By Commissioner John C. Doerfer WHBH New Bedford, Mass. By Hearing Examiners James D. Cunningham WCOC -TV Pachuta, Miss.- Granted petition for extension of time to and including June 7 to and Thomas H. Donahue file responses to the "Appeal From Examiner's June 4 Applications KWIC Salt Lake City, Utah -Granted petition Ruling" filed by Laurel Television Co., Laurel. for leave to amend its am application to specify Miss., re applications of WCOC -TV for mod. of Accepted among other things, frequency of 1570 kc in lieu 7 for Filing from cp to operate on ch. in Pachuta in lieu of ch. Modification Of Cp of 1470 kc, with proposed power reduction 30 in Meridian and Laurel's application for new 1 kw to 500 w, and application, as amended, is tv to operate on ch. 7 in Laurel. Action June 4. KGON Oregon City, Ore. -Seeks mod. of cp returned to processing line; On Examiners' (which authorized change in frequency; increase own motion, ordered that hearing herein is By Hearing Examiner H. Gifford Irion in power, and installation of DA -1) for extension cancelled and that protests heretofore filed to Garden of the Gods Bcstg. Co., Manitou Springs, of completion date. granting of petitioner's application are dismissed Colo.- Granted petition for continuance from WKVM San Juan, P. R. -Seeks mod. of cp as moot. Action May 31. June 4 to June 25 to exchange exhibits and from (which authorized change in frequency; increase By Hearing Examiner Jay A. Kyle June 14 to July 2 for further hearing conference in power; installation of DA -1, and other changes re its am application and that of Taylor Bcstg. Sn for extension of completion date. KFNF Shenandoah, Iowa -Upon request of Co., Colorado Springs, Colo. Action June 4. ant. system) counsel for KFNF, and with concurrence of all Remote Control parties, ordered that hearing re KFNF application KHIL Fort Lupton, Colo.; WPRT Prestonsburg, for cp to change ant. -trans. location and Increase June 5 Applications Ky.; KRBO Las Vegas, Nevada; WRIV Riverhead, ant. height be continued from June 6 to Sept. 4. N. Y. Action May 31. Accepted for Filing Renewal of Licenses By Hearing Examiner Basil P. Cooper Modification of Cp KRCT Baytown, Tex.; KWBU Corpus Christi, WWCS Bremen, Ga.- Ordered that further WGHF (FM) Newton, Conn. -Seeks mod. of cp Tex.; KPRC Houston, Tex.; KVOZ Laredo, Tex.; hearing re am application of WWCS will be held (which authorized new fin) for extension of KTAN Sherman, Tex.; KGKB Tyler, Tex.; KVWC on June 19; evidence to be received shall relate completion date. Vernon, Tex. to issue as specified by Commission in its Order KTTS -FM Springfield, Mo. -Seeks mod. of cp of April 11 and set forth in this Order. Action (which authorized changes in licensed station) May 29. for extension of completion date. KSAN -TV San Francisco, Calif. -Seeks mod. of June 5 Decisions By Hearing Examiner Hugh B. Hutchison cp (which authorized new tv) for extension of BROADCAST ACTIONS Broadcast Bureau -Granted. petition for exten- completion date to Dec. 22. sion of time from June 1 to and including June 8 Remote Control By the Broadcast Bureau to file Proposed Findings and Conclusions in ch. Actions of May 31 11 proceeding, Pittsburgh, Pa. Action June 1. WJAX-FM Jacksonville, Fla. Following were granted extensions of com- Mayaguez, P. R.- Ordered that dates fixed at Renewal of Licenses pletion dates as shown: WHP -TV Harrisburg, Pa., prehearing conference held on May 28, in ch. 3 KVMC Colorado City, Tex.; KCOH Houston, to 12 -6 -56; KTTS -FM Springfield, Mo., to 7 -1 -56. proceeding, Mayaguez (El Mundo Inc. and Ponce Tex.; KNUZ Houston, Tex.; KCBD Lubbock, de Leon Bcstg. Co., of P. R.) -for first formal pre- Tex.; KSML Seminole, Tex.; KTUE Tulla, Tex.; Following were granted authority to operate hearing conference at 2 p.m., June 5, and for trans. by remote control: KHIL from 1st and commencement of hearing at 10:00 a.m., July 9- KBEC Waxahachie, Tex. Main Sts., Fort Lupton, Colo.; KRBO from Hotel are affirmed; no date is to be set for exchange of Last Frontier, Las Vegas, Nev.; WRIV from 1 E. exhibits and for final prehearing conference until June 6 Decisions Main St., Riverhead, N. Y. WPRT from South after prehearing conference on June 5. Action Lake Drive, Prestonsburg, Ky. June 1. BROADCAST ACTIONS Actions of May 29 By Hearing Examiner Elizabeth C. Smith By the Commission WHEE Martinsville, Va.-Granted license cov- Greenville Bcstg. Corp., Greenville, Ohio - Renewal of Licenses ering increase in power. Granted petition for continuance of hearing from Following were granted renewal of licenses on regular basis: KFKU Lawrence, Kan.; KLKC Parsons, Kan.; WREN Topeka, Kan.; KGNO Dodge City, Kan.; KASA Elk City, Okla.; KRMS Osage Beach, Mo.; KCOW Alliance, Neb. June 6 Decisions ACTIONS ON MOTIONS NEGOTIATOR By the Commission Amendment of Part Three-On petition by FOR THE Northwest Publications Inc., granted extension of time for filing reply comments from June 4 ALL to June 18 in matter of Amendment of Part 3 of PURCHASE AND Commission's Rules and Regulations governing //EfNJ ¡¡yyKANDER main studios and station identification of tv sta- tions. Action June 4. SALE OF By Commissioner John C. Doerfer Corp., 1701 K Street N.W. Washington 6, D. C. NA 8.3233 Tri -Cities Television Bristol, Tenn. - RADIO AND Granted petition for extension of time to and 60 East 42nd Street New York 17, N. Y. MU 7-4242 including June 6 to file replies to oppositions to 35 East Wacker Drive Chicago I, Illinois RA 6 -3688 petitions for reconsideration in ch. 5 proceeding, TELEVISION Bristol, Va.-Tenn. Action June 5. By Chief Hearing Examiner STATIONS James D. Cunningham Hearings-Ordered that hearings will be held in following am matters on dates shown: Booth Radio. and Television Stations Inc., and Knorr Bcstg. Corp., Lansing, Mich.; Southern Geor- (Continues on page 113)

Page 106 June 11, 1956 . BROADCASTING TELECASTING !I PROFESSIONAL CARDS

JANSKY & BAILEY INC. JAMES C. McNARY --Established 1926 - GEORGE C. DAVIS Executive Offices Consulting Engineer 1735 De Sales St., N. W. ME. 8 -5411 PAUL GODLEY CO. 501 -514 Munsey Bldg. STerling 3 -0111 National Press Bldg., Wash. 4, D. C. Offices and Laboratories Upper Montclair, N. J. Pilgrim 6-3000 Washington D. 1339 Wisconsin Ave., N. W. Telephone 4, C. District 7-1205 Laboratories, Great Notch, N. J. Washington, D. C. ADams 4-9414 :lfember AFCCE Member AFCCE Member AFCCE Member AFCCE

Commercial Co. Radio Equip. A. D. RING & ASSOCIATES GAUTNEY & JONES Everett L. Dillard, Gen. Mgr. Craven, Lohnes & Culver 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS INTERNATIONAL BLDG. 7 DI. -1319 Engineering MUNSEY BUILDING DISTRICT 7-8215 WASHINGTON, D. C. 1052 Warner Bldg. National 8 -7757 P. O. BOX 7037 JACKSON 5302 Pennsylvania Bldg. Republic 7.2347 WASHINGTON 4, D. C. Washington 4, D. C. KANSAS CITY, MO. WASHINGTON 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

Frank H. McIntosh & Assocs. WELDON & CARR PAGE, CREUTZ, CONSULTING RADIO ENGINEERS RUSSELL P. MAY Consulting STEEL & WALDSCHMITT, INC. Communications B1í9. 1916 WYATT BLDG. 711 14th St., N. W. Sheraton Biel,. & Radio Television 710 14th 5t., N. W. Executive 3-8616 WASHINGTON, D. C. Washington 5, D. C. REpublic 7-3984 Engineers Washington 5, D. C. Metropolitan 8-4477 Washington 6, D. C. Dallas, Texas 303 White Henry Stuart 811 Mutual 3280 1, Member AFCCE 1001 Conn. Ave. 4212 S. Buckner Blvd. Seattle Washington Member AFCCE Member AFCCE Member AFCCE

KEAR & KENNEDY A. EARL CULLUM, JR. GUY C. HUTCHESON ROBERT M. SILLIMAN CONSULTING RADIO ENGINEERS John A. Moffat- Associate 1302 lath St., N. W. Hudson P. O. Box 32 CRestview 4-8721 3 -9000 INWOOD POST OFFICE 1405 G St., N. W. WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Republic 7 -6646 JUSTIN 6108 Washington 5, D. C. Member AFCCE TEXAS Member AFCCE ARLINGTON, Member AFCCE

WILLIAM E. BENNS, LYNNE C. SMEBY GEO. P. ADAIR ENG. CO. WALTER F. KEAN JR. Consulting Engineers Consulting Radio Engineer CONSULTING ENGINEER AM -FM -TV AM -TV BROADCAST ALLOCATION 3738 Kanawha St., N. W., Wash., D. C. Radio -Television FCC 6 FIELD ENGINEERING 4806 MONTGOMERY LANE Communications -Electronics Phone EMerson 2 -8071 1 Riverside Road -Riversid 7 -2153 Box 2468, Birmingham, Ala. WASHINGTON 14, D. C. 161111 Eye St., N.W., Washington, D. C. Executive 3 -1230 Executive 3 -5851 Riverside, III. Phone 6.2924 Oliver 2 -8520 Member AFCCE (A Chicago suburb) Member AFCCE

ROBERT L. HAMMETT Vandivere, CARL E. SMITH JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEER Cohen & Wearn CONSULTING RADIO ENGINEERS Consulting Electronic Engineers 4900 Euclid Avenue 821 MARKET STREET 8401 Cherry St. Hiland 4 -7010 612 Evans Bldg. NA. 8 -2698 Cleveland 3, Ohio SAN FRANCISCO 3, CALIFORNIA KANSAS CITY, MISSOURI 1420 New York Ave., N. W. HEnderson 2 -3177 SUTTER 1 -7545 Washington 5, D. C. Member AFCCE

J. G. ROUNTREE, JR. VIR N. JAMES JOHN H. MULLANEY RALPH J. BITTER, Consulting Engineer SPECIALTY Consulting Radio Engineers Suite 298, Arcade Bldg., St. Louts 1, Me. 5622 Dyer Street Directional Antenna Proofs Garfield 1 -4954 2000 P St., N. W. EMerson Mountain and Plain Terrain "For Results in Broadcast Engineering" 3266 Washington 6, D. C. AM -FM -TV 1316 S. Kearney Skyline 6-6113 Dallas 6, Texas Allocations Applications Denver 22, Colorado Adams 4 -6393 Petitions Licensing Field Service

A. E. TOWNE ASSOCS., INC. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. SERVICE DIRECTO l' Y San Francisco 2, Calif. PR. 5 -3100

COMMERCIAL RADIO COLLECTORS -ADJUSTORS CAPITOL RADIO For the Industry MONITORING COMPANY ENGINEERING INSTITUTE Collections Coast to Coast PRECISION FREQUENCY Accredited Technical Institute Curricula TV- Radio -Film and Media Accounts Receivable MEASUREMENTS 3224 16th 5t., N.W., Wash. 10, D. C. No Collection -No Commissions A FULL TIME SERVICE FOR AM -FM -TV Practical Broadcast, TV, Electronics engi- STANDARD ACTUARIAL WARRANTY CO. P. O. Box 7037 Kansas City, Mo. neering home study and residence courses. Write For Free Catalog, specify course. 220 West 42nd 51., N. Y. 34, N. T. Member AFCCE Phone Jackson 3 -5302 LO 5.5990

BROADCASTING 9 TELECASTING June 11, 1956 Page 107 CLASSIFIED ADVERTISEMENTS RADIO Pa.vahle in advance. Checks and money orders only. Deadline: Undisplayed- Monday preceding publication date. Display- Tuesday Help Wanted preceding publication date. -(Cont'd) Situations Wanted 202 per word -$2.00 minimum Help Wanted 250 per word - Hawaii's highest rated, highest billing station $2.00 minimum. needs two aggressive salesmen. Must have ex- All cellent records and references. Guaranteed $400 other classifications 302 per word -$4.00 minimum Display ads $15.00 per inch monthly draw against liberal commission. Won- No charge for blind box number. Send box replies to derful opportunity in world's finest climate with company operating four big stations. Contact BROADCASTING TELECASTING. 1735 DeSales St. N. W.. Washington 6, D. C. Fin Hollinger. KPOA, Honolulu. APPLICANT.: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance xnparately, passel. All trsnseriptions, photos. etc.. sent to box number are sent at owner's risk. Bpuoca r- Opportunity of a lifetime- Colorado Springs most tNa TOACMTNG exprresly repudiates any liability or responsibility for their custody or return. listened to station wants young aggressive time salesman for permanent residence in country's finest climate, and one of country's top music. news independents. Top salary. and commission RADIO arrangement -real future in a fine place for a RADIO producer. Prefer a solid family man. Start im- mediately. Call, write or wire, Ralph Petti, Sta- Help Wanted Help Wanted-(Cont'd) tion Manager, KWBY, Colorado Springs. Experienced, aggressive . .. radio time salesman. Guarantee plus commission. This Job offers a Managerial Salesmen good sound living for a man willing to work. Contact Dan Markham, Sales Manager. KOPR, Experienced radio salesman for Florida 5 kw Radio Butte, Montana. Central Kentucky daytimer needs manager. First indie. Minimum 2 years radio sales experience Must be able to produce. If you put forth aver- Immediate opening for class license preferable but not absolutely nec- age effort and satisfied live wire aggressive sales- essary. Send -photo in first with average page please man. Metropolitan market. 5000 watt fulltime complete resume do not apply. If you're a hustler and like money station. Howard B. Hayes, WOKO, Albany, New letter. Box 545G, B.T. be very pleased. Send resume and ref- York. erences first letter. Age limit 32. $100.00 weekly Manager or sales manager, 5kw station, medium draw against 15%. Box 2I1G, BT. Announcers market. located northeast. Must have strong sales Immediate opening salesman highly populated ability. Wonderful opportunity right man. Give Pennsylvania market. Considerate guarantee. Florida -Need top -notch pope DJ. Better than full information first letter. Box 766G, B.T. Excellent opportunity family man. Ultra modern average salary with chance to sell and increase schools. Ample housing. Must have car. 1 kw your earnings. Send short tape (non- returnable) am, 5 kw fm combination independent daytimer. of show, commercials and news. Box 505F. BT. Have opening North Carolina for combination - Box 685G, B.T. manager -sales manager 5kw station. Under same Midwestern daytimer needs experienced staff an- ownership over ten years. Send complete infor- Announcer- salesman-heavy on sales. news, nouncer who can do a good job on a "pro- mation first letter. Box 800G, B.T. sports. Local sales manager position open. Com- grammed" heavily commercial schedule. Normal pensation in accord with experience and ability. staff, program director and three fulltime men. 5000 watt network station in southern Oregon. Average, or slightly above average pay with op- Assistant manager- program director- promotion Box 737G, B.T. portunity to thoroughly learn good local radio director -all in one man. Top Hooper station in from long -time radiomen. We do not need DJ Capital city, Jackson, Mississippi. Race pro- Advertising salesmen who have been selling or personality types, but must have good basic gramming. This executive position open now. transcriptions or other services directly to radio announcer with at least a year's experience. Live wire, intelligent, imaginative, ambitious or tv stations throughout the country, here is an Send full resume with references. Tape will be man. We're met opportunity for a permanent position with steady requested for serious consideration. Box 570G, expanding with more stations advancement. Large guarantee and commissions. B.T. in south. Best salaries in state. No room for Box 770G, B.T. clock watchers. Southerner preferred. 24 -30 Wanted -Glib DJ with sparkle and pep, bright years. Send photo, resume in first letter. John Opportunity for experienced salesman. Good and breezy, brisk -paced, adlib with flow and McLendon, WOKJ, Jackson. Mississippi. market. Good deal. l0'RO, Longview, Texas. momentum, clever quips, novel record intros wanted by stations in Ill., Mich., Wisc., Upper N. Y. state, Penna. area. $125. Box 6256, BT. Experienced announcer wanted, with emphasis )tc on news -special events background. Will work 4GIF , radio side of am -tv operation located in pleasant northern New England city. Send photo, tape audition, resume and salary requirements to Box 667G, BT. IF you pride yourself on being expert at spotting "off label" songs with great potential . . Announcer -salesman needed at New Mexico full- time regional affiliate. Guaranteed salary plus IF you think Elvis Presley is the greatest thing since Daylight Saving Time and commission. Box 691G, B.T. aim to prove it on the air ... Leading eastern indie needs top -flight morning IF you know the square root of Bill Haley's Social Security number, OFF- personality for No. 1 station in market. Must have proven sales and audience pull, warm, HAND ... humerous personality. Send tape, photo, resume IF you're deeply enthralled by what you hear on your headsets while you're to Box 734G, BT. doing your show -and if your conception of a "great" show is a soft and Announcer-learn continuity, newsman. Purchase dreamy type .. . station-$6,000 cash will handle. Box 797G, BT. IF you're adept at tearing 5 minute news summaries from the machine and Wanted: We are looking for an experienced an- reading cold with no . . . nouncer. Don't want a wise guy or character but them more than 5 or 6 fluffs a cooperative man able to get along with others you're more interested in getting and to do a good job on news, commercials and IF your listings to Variety and Cash Box each all types of shows. One thousand watt daytimer, week than in preparing your show . . . nice town, ideal location if you are looking for permanent job and pleasant surroundings. Box IF you feel that you have to let "VOX JOX" know every time you have a head- 761G, B.T. ache . . . Announcer -daytime station, southwest, excellent IF you think Frank Sinatra's latest release is Ave Gardner and that Tommy opportunity for all- around man. Good voice es- Leonetti is an r & b trio .. . sential. Box 764G, B.T. IF you need a teleprompter to say, "Hi there folks" . . Wanted: 2 experienced announcers, must be family men. For network station in north Louisi- IF your answer to all of the above is in the affirmative -then stay where you are ana. Jobs permanent to right persons. Box -YOU'VE FOUND A HOME. 805G, BT. Opportunity for good married staff announcer. Send resume. ABC Network. KFRO, Longview, HOWEVER Texas. IF none of your answers to the above were in the affirmative and IF you'd like Wanted ... better than average sportscaster and to become a part of America's fastest growing radio organization -let staff man. Send tape, resume and references, to us hear what you have to offer. We're looking for disc jockeys who are Ken Kendrick, KVBC, Farmington, New Mexico. alert enough to sound alert on the air. IF you have any gimmicks, IF you Newsman or disc jockey 1st class phone neces- sing along with the records, all the better. We can offer you top pay, a sary. This is Wichita's No. 1 Hooperated station chance therefore ability must be commensurate with to grow along with a growing organization, many employee benefits stations position in market. Airmail tape and and the benefit of the years of Mid -Continent know-how. KWBB, P. O. Box Send all tapes to: Todd Storz, President pers nalhistory-JimsSetters, Mid- Continent Broadcasting Company Anouncers wanted -live in nation's top climate - Omaha 2, Nebraska work for area's number 1 music station. Only permanent, and sincere men desired. Pay is good. Please include brief history and return address inside tape box. and commensurate with ability. Write or call Ralph Petti, Station Manager, KWBY, Colorado WDGY HOWH Willi WTIX WQAM" Springs' most listened to station. Wanted: Announcer -first phone, also announcers Minneapolis -St. Paul Omaha Kansas City New Orleans Miami with control board experience for new station, *Pending FCC Approval small eastern Carolina town. Send tapes, resume. photo. WBLA, Elizabethtown, N. C.

Page 108 June 11, 1956 BROADCASTING TELECASTING RADIO RADIO RADIO Help Wanted-(Cont'd) Help Wanted- (Cont'd) Situations Wanted- (Coned) Technical Announcers Managerial Wanted: Radio engineer; first class radio -tele- phone license; strong on maintenance. No op- Announcer wanted. Must have experience. Fur- General manager -age 31- family man -10 years erating tricks. 40 hours. Apply Chief Engineer, station manager, nationally nish complete information and salary expected Radio Station WRIV, 1 East Main Street, River- radio -presently first letter. WEAV, Plattsburg, N. Y. known 125,000 market-successful sales manager head, Long Island, N. Y. background. Desire progression larger market as manager. Rush considering offers -I'm Announcer -copywriter, advancement 1st phone engineer. $55.00 for forty hours. Chance general unlimited, Dan Williams, WVOT, a top man. Want permanent opportunity. Box in excellent market, WKLZ, Kalamazoo, Mich- for advancement. Contact 795G. B.T. igan. Wilson, N. C. Combo with first. Ohio college town. $90 per Announcer: Strong on news and DJ. Old estab- week, more if worth it. WWBG, Bowling Green, Salesmen lished midwest daytimer has a good, permanent Ohio. job for you if you qualify. Send tape and per- Experienced capable mature salesman. Back- sonal summary. WLDS, Jacksonville, Illinois. Programming -Production, Others ground of many years includes announcing, sports and managerial. Married. Civic leader. Wanted immediately- announcer with first class Immediate opening program director, first ticket, Box 666G, B.T. license. New station on the air soon. WMIC, must have programming experience. Family Monroe, Michigan. man preferred, 1 kw am, 5 kw fin combination Saleswoman, copywriter, 3 years experience all independent Pennsylvania daytimer. Excellent phases. Best references, third. Box 752G, B -T. Top rated kilowatt independent needs staff man opportunity. Box 688G, BT. to replace announcer entering college. Complete Salesman -announcer. Excellent commercial con- resume and tapes received by WMIX, Mt. Advertising copywriter who can write and pro- tacts. Former sales manager. SRT graduate. 33, Vernon, Illinois. duce jingle commercials for radio. This is an single. Box 759G, B.T. opportunity for a creative individual with adver- tising know -how to find a permanent home. Box Salesman -announcer. Manufacturer's sales man- An experienced combo with first would like to 769G, B.T. ager for eight years. SRT graduate seeking posi- do some selling. $100 per week plus commissions tion in west. 33, single. Seidner, c/o Aley, 2440 WWBG, Bowling Green, Ohio. Continuity writer wanted as soon as possible for South Meade Street, Denver, Colorado. 50,000 watt CBS Radio affiliate. Please send com- Experienced basketball play -by -play announcer- plete information in first letter or call KWKH, Announcers sports- writer. If you are single, high school Shreveport. Louisiana. graduate and are interested in acquiring a col- Experienced personnel needed for all phases of Announcer-twelve years -radio -television. Em- lege degree opportunity knocks. Send tape radio and television in all sections of the coun- ployed, family, degree. Want Florida. Box 517G, (will not return) photo. background, references try. Excellent jobs on file. List with National for with first reply: Ed Nall, Athletic Business Man- just the job you've been looking for. Write, wire ager, Oklahoma City University, 2501 North or M. E. Manager. Seeking permanent position in radio and /or tv. Blackwelder, Oklahoma City. Oklahoma. call Stone, National Radio and 8 years experience stage, radio, tv. Highest rec- Television Employment service, Fifth Floor, 1627 ommendations. Work hard. Proven results. 27, K Street, N.W., Washington, D. C. married, vet. Box 641G, B.T. Technical Situations Wanted Experienced announcer (3 years tv, 5 years radio) desires position in New England area. Married Chief engineer: for progressive daytime station with children. Available for personal interview in booming metropolitan market. High type, 19th. Box 701G, B.T. efficient and tape charge man wanted. Write Managerial after June Box 680G, B.T. Desires Eastern market. Have 14 years in asso- No. 1 announcer in four station market desires ciated field. Now sales manager in tv. Respon- to relocate in deep south or far west. Four years Immediate opening first class engineer desiring sible family man. Hard worker. Box 553G, B.T. solid radio. Draft exempt. Excellent references. sales experience. Highly populated Pennsylvania Box 728G, B.T. market. Considerate guarantee. Excellent op- California manager returning to coast. Con- portunity. Family man. Ultra modern schools structed-managed - sold - programmed - 1st-phone- Presently employed announcer, desires position announced. Make an offer! 11 years experience, with 1 kw or larger on west coast. Flexible style fin combination independent daytimer Box 68 G young, hard worker. Sober family man. Box . but emphasis on news. 40 months experience. BT. g, $95 minimum. All offers considered. Full details available. Available after July 1. Box 735G, B.T. Engineering only. Fully experienced studio and Manager wants permanent home, 22 years experi- transmitter maintenance. Long established one ence. Built up two "dogs" for sale at profit, Experienced announcer, presently employed with engineer radio operation. Good Colorado job California. Kansas preferred, eventual purchase 5000 watt station undergoing reduction in staff. for right man. Give experience, education, fam- possible. Hard worker, excellent references. Mini- Strong on news. commercials. Seeking good spot ily status, present income. Confidential. Box mum $150 week. Box 731G, B.T. in major market. Excellent references. Box 736G, 700G, B.T. B.T. If it has to be conceived- promoted- sold- liasoned- Chief engineer, small station in metropolitan programmed, if It offers a challenge, I'm experi- Graduate '50 from SRT wishes a job as radio east. State ability to announce, background, enced, reputable, and interested! Box 751G, B.T. announcer with small radio station. Box 741G, references, and salary expected. Box 729G, BT. B.T. Manager -sales manager: You can't top a proven Wanted at once for Los Angeles . . . 1st class "pro "; but you can buy his experience and know- Veteran on -air salesman with ideas.' Worn out engineer for 50,000 watt fm statio. Must be how. Request and analyze my resume. Bona - tux use lux. For right bux -will travel. Box strong on maintenance. Top pay, unlimited op- fide facts and figures; top accredited industry 742G, B.T. portunity for right man. Family man preferable. reputation; substantiated local- national sales References. All replies strictly confidential. Box know -how business getting ability. Yours for the Recent broadcasting school graduate. good DJ, 749G, B.T. asking. "Don't let a good one get away". Write news, sports, board. Tape. Box 743G, B.T. Box 776G, B.T. Engineer- announcer. Combination position open. Stop here station managers! For young eager, Contact Gene Ackerley, KCOW, Alliance, Nebras- Managerial, 38, with growing family. Strong on reliable announcer. Ready, willing and able to fill ka. radio and tv production, sales and promotion. the gap at your station. Short experience, tall Wants to join owner in an executive position with ambitions. Box 744G, B -T. Have immediate opening for thoroughly com- future. Salary $12,000 or less with bonuses or petent chief engineer. Now one kw going five. profit sharing plan. Resume and picture on re- Top salary for right man. Apply KSTN, Stockton, quest. Box 789G, B.T. (Continued on next page) California. Chief engineer. either strong on announcing or i i i i i i i i i i i sales. Full details and tape. KWIN, Ashland. Oregon. Chief engineer wanted at Ikw daytimer WEAR, [Attention: Bartow, Florida. Contact Manager Mr. Burgreen. Immediate opening, experienced engineer with first class license for transmitter watch at WBEE, Harvey, Illinois. Call Normal 7-4124 in Chicago. DISC JOCKEYS CONTINUITY WRITERS Wanted chief engineer with directional antenna construction experience-WBRB, P. O. Box 91, Mt. Clemens, Michigan. NFWCMFN SAI FSMFN First phone engineer who can assume some an- nouncing duties for live wire small market kilo - wetter. Negro preferred. Bob Nims, Manager, WCAT, Athol, Mass. We're buying Independent stations and need top -flight staffs. 1 Engineer with first class license needed by July Right now you have your choice of two Northeastern markets in 1st. Good salary to right man ... kilowatt sta- tion with Gates equipment serving neighboring the top 40. There'll be more later. Salaries open -but good! towns. Some air work required. All replies con- fidential. Radio Station WCLB, Camilla, Georgia. Also vacation, health and life insurance benefits. Tell all first Transmitter operator. Any inquiries may be di- audition. All replies strictly rected to the attention of W. H. Malone, Radio letter. Tapes returned after careful Station WGTM, Wilson, N. C. confidential. Engineer. permanent transmitter studio. First class radio telephone license. 5kw network sta- Box 786G, B.T tion. Apply in writing. Chief Engineer, WIBX. Utica, New York. ,O.e/y.

BROADCASTERS THROUGHOUT THE COUNTRY FIND...

Time, worry and expense can be saved by calling Northwest First. John Birrel, our Employment Counselor may have just the person you need. There's no charge for this service and you are assured of well- screened, professionally trained people. Here's why Broadcasters prefer Northwest's graduates... Over 16,000 square feet devoted to studios, con- trol rooms, and student servicing. Five complete image orthicon camera chains. Six complete control rooms with professional con- soles, rack -mounted tape recorders, disc recorders, turntables, monitors, switchers. Film editing equipment. An outstanding staff of professional instructors who are presently working at network affiliates NBC, CBS,ABC. - Practical training. Professional trainees learn by doing actually participating in closed - circuit productions.- Your collect wire or call is always welcome. Call Northwest first. Our Employment SUBSCRIBER TO NARTB Counselor ... John Birrel ... assures you of immediate, personal attention. NORTHWEST HOLLYWOOD, CALIFORNIA 1440 North Highland HO 4 -7822 RADIO & CHICAGO, ILLINOIS. 540 N. Michigan Avenue TELEVISION DE 7 -3836

WASHINGTON, D. C...... 1627 K Street N. W. 'SCHOOL >our:, d, ;rogon CA 3-72.15 RE 7 -0343

Page 110 June 11, 1956 BROADCASTING TELECASTING RADIO TELEVISION TELEVISION Situations Wanted- (Cont'd) Help Wanted-(Cont'd) Situations Wanted -(Cont'd) Technical Technical Technical Want transmitter position. have 2 years am time, Immediately. Engineer for permanent position first phone. Box 671G, B.T. with aggressive vhf station capable of operating Television broadcast engineer, five years experi- and maintenance responsibilities. Salary com- ence radio and television operations. Station con- First phone engineer now employed in north. mensurate ability. Box 873G, B.T. struction experience, good references. Box 730G, Want middle or southeast only. Tv position BT. acceptable. Box 747G, B.T. Maximum power vhf station in midwest need Chief engineer, large vhf operation. Must re- Engineer, first phone, 9 years am experience in- two engineers, experienced preferred but not locate due to valid personal reasons. 22 years cluding directionals. Amateur 26 years. No an- necessary. Expanding staff to handle color near electronic experience. Resume and references on nouncing. Permanent. Box 780G, B.T. future, and early morning programming now in request. Box 778G, B.T. effect. Contact Chief Engineer, KCKT -TV, Great Chief engineer, 35, experienced, energetic and Bend, Kansas. conscientious, desires affiliation as chief engineer Programming- Production, Others and minor investor. Box 783G, B.T. Engineer with first class ticket for work in tele- Promotion -publicity director, heavy experience vision. Experience not necessary. Write Chief in station operation, sales and promo- Engineer, 1st 48 years, single, sober, lifetime ex- Engineer, WINK -TV. Fort Myers, Florida. audience perience 50 kw to 250 w, available transmitter tion, young, married, veteran, degree. Box 745G, operation, vacation fill, or where maintenance B.T. initiative is needed. Wallace V. Rockefeller, TU Engineer for the position of assistant chief with 3 -2343, Wood River, Nebraska. progressive 100 kw vhf. Must be qualified and Cameraman -Boorman, family, 3 years experience capable of performing all operational and mainte- all studio operations, desires production. Best nance duties. Contact Chief Engineer, WJBF- references. Box 777G, B.T. Programming -Production, Others TV, August, Ga. Program director -15 years experience with local, independent stations. Desirous of change. East- Newspaper owned television station has immedi- FOR SALE ern United States, Maryland to New England. ate opening for technicians. Send complete back Minimum salary $150 weekly. Replies confidential. ground qualifications and photograph to Wallace Box 725G, B -T. Wurz, Chief Engineer, WTVH, Peoria, Illinois. Stations Newsman -begin over in central, southern Cali- Internationally famous southwest resort area. fornia. College grad, 28. Anything considered. Programming -Production, Others Diversified economy, delightful climate. A single Box 733G, B.T. station city. Combo operation. one site. Offered All- around -girl- experienced, New York music Experienced continuity writer for large eastern to qualified principals only. $25,000 cash down. programming, 5 years. production, copy, secre- network affiliate. Forward copy samples and com- Exclusive with Ralph Erwin, 1443 South Tren- tarial- relocate. Box 738G, B -T. plete resume with salary requirements. Box ton. Tulsa. 508G, B.T. News editor -now working at it, wants new spot. Rocky Mountain area. Special listing. Active Experienced gathering, writing, broadcasting local city 10,000 population. Only station. Operated news; editing wire copy; writing features; inter- Experienced news photographer for local sound by same owners since original establishment. viewing. University degree. Box 739G, B.T. and silent coverage. Must be able to process Now offered for private sale to qualified appli- small amounts of news footage. Some newscast- cants only. Ralph Erwin. Broker. 1443 South Merchandising-promotion- public relations direc- ing experience helpful. State salary require- Trenton, Tulsa. tor. Box 765G BB ments with resume. Box 509G, BT. Write now for our free bulletin of outstanding Qualified newsman, 6 years experience, will also radio and tv buys throughout States, DJ. Available July. Box 767G, B.T. Need capable cameraman with minimum one the United year experience on RCA camera. Opportunity Jack L. Stoll & Associates, 4958 Melrose Ave., Los Angeles 29, Calif. Program manager, 9 years production, personnel to join progressive, growing organization. Box adminstrative, announcing. Now assistant man- 879G, B.T. Gulf Coast network. Well History ager, want larger operation- midwest. Box 799G, established. B.T. of earnings. $125,000. Terms available. Paul H. Situations Wanted Chapman Co., Peachtree, Atlanta. TELEVISION Salesmen Equipment Desires eastern market. Now key man in west. For sale: Collins 212A dual channel console, Help Wanted Must have $7000. min. Don't write unless you $75.00; Collins 300G 250 watt transmitter, $750.00. mean business. Box 554G, B.T. Box 804G, B -T. Salesmen Announcers Three 6 X 8 foot plane reflectors, made by Our top radio salesman on a 250 watt fulitime Tower Equipment for sale below cost. New, in station is making $12,000.00 a year. Want a tv crates ready for immediate shipment. Phone, salesman who can match him. Station is an NBC Versatile on- camera announcer earning $7500 In or write, Pete Onnigian, Chief Engineer, KBET- affiliate, uhf, with plenty of power, in a good Florida wants relocation in metropolitan market TV, Sacramento, California. midwest small market. Almost no competition. at $10,000 minimum. Solid ten year background Starting draw $350.00 a month with much better with top station, agency references. Will fly 1kw composite transmitter, replaced May 12th. than average commission. If you want a chance 1956. Best offer, KOLO, Reno. to make $12,000.00 this is it. If you want a sure anywhere for interview. Box 688G, B.T. thing, better stay where you are. Tell all in first letter. Box 669G, B.T. Market of 500,000. Improve your announcing Tower, 150 ft. insulated, Blaw -Knox CK type, staff 10 available six weeks, also top with versatile -year veteran tv -radio on- 85 ft. of Ideco tower. Excellent condition. Make Announcers camera salesman and performer, who puts pride, offer. Chief Engineer, KSD -TV, St. Louis, Mis- preparation, personality into everything from souri. Staff announcer wanted by central Pennsylvania station ID to one hour show. Box 781G, B.T. tv station to do both on and off- camera work and participate in all phases of production. For Tv sports director available. 6 years experience. and 135mm, $150 each or all three for $400. W. W. further details, contact: Jim Curtis. Program Reggional network play-by -play, studio. Box 782G, Johnson, 8844 W. 32nd Place, Wheatridge, Colo- Director, WSBA -TV, York, Pennsylvania. BT. rado.

YOU'VE SEEN AND HEARD ME On Gillette's "Cavalcade of Sports" I've often been called "one of coun- Calling the Nation's Biggest Horse Races try's top five sportscasters." Painting Word Pictures of Grid Classics At Courtside During Basketball's Hottest Action Known and respected as energetic Doing My Own Radio and TV Stints hustler. Reliable, inventive and in- AND on Play -by -play of all Major Sports t dustrious. -NOW-

I'm seeking a connection with a more sports- minded operation. So, if you're looking for a Sports Director with a 15 year broadcasting and telecasting background, facile with words (I haven't read a line from a teletype machine in nine years. Everything gets my inimitable rewrite treatment), and with a photographic mind which allows me to ad-lib telecasts while looking directly into camera lens, I'd like to talk with you. Address Box 806G, Br.

Oh yes. References. They include a matchless set of names including network officials, agency biggies, college coaches and even state Governors.

BROADCASTING TELECASTING June 11, 1956 Page 111 FOR SALE-(Cont'd) RADIO RADIO Miscellaneous Help Wanted Help Wanted- (Cont'd) We can substantially increase your billing with carefully tested and guaranteed mail order ac counts to be released your open periods. Box Salesmen 444G, BT.

WANTED TO BUY POPULAR COMMUNITY STATION SALES ENGINEER Leading broadcasting equipment man- Stations IN ufacturer needs aggressive sales minded engineer to call on radio sta- Do you have -station needing management? Do UPSTATE NEW YORK tions in southeast. Should be self you want -to sell part interest? 20 years experi- as Engi- ence all phases, announcer to owner -manager. starter, experienced Chief Best references -want full management only. neer of am station. Desirable in south. Rockies or west please! Box 726G, B.T. WANTS TO IMPROVE Desirable high renumeration and ex- penses. Send complete resume with Station wanted within 500 miles Washington, PRODUCTION photo to D. C. All replies confidential. Box 768G, B.T. Box 748G, BT Equipment Immediate employment for mar- ried, experienced men in the fol- Wanted to buy: Studio equipment for small tv station including switching, film chain, slide, sync lowing positions: Announcers generator, live camera chain, audio and power slide facilities. Interested in whole package or any part. Indicate make, period of use, delivery First Class Engineer: 732G, date, and price in first reply. Box B -T. Able to handle two hours of early morning engineer re- Used 250 watt am transmitter and accessories. announcing - Box 746G, B.T. motes -and above all, keep audio, recording and transmitter equipment TOPS? 100 needs, New watt station SE North Carolina in A -1 condition. console, turntables, 150 ft. tower and limiting amplifier. Give full details in reply to WBLA, If you're tops in personality air Elizabethtown, N. C. 2 Announcer-Salesmen: work, accustomed to attracting the 5-10 kw fm equipment. Particulars, Independent Capable of building outstanding disc largest share of audience as well Broadcasting Co., 250 West 57th Street, N.Y.C. shows. One with ability to take charge of sales department. as advertisers, we have excellent Used RCA, Raytheon or Federal tv microwave link, tv master monitor or whatever you have - proposition on leading personality quote lowest price. Carl Butman, National Press Sports Announcer-Salesman: 5 KW in metropolitan Bldg., Washington, D. C. Play -by -play experience. southern All types am -fns equipment. Send complete in- market -one of the top 50 mar- formation. Sal Fulchino, 185 Hancock, Everett, News- Announcer: Massachusetts. kets. Accent on daytime block. With experience in collecting editing Send full background, photo. Box Miscellaneous and delivering local news. 803G, BT. Send photo, salary- demand and Believable but powerful dramatic mystery scripts for half hour radio. Top rates. Enclosed return complete summary. postage. R. J. Alestra, Director, Veron L °wis Productions, Inc., 71 West 45th Street, New York 36, N. Y. Box 807G, BT ****************************** INSTRUCTION *4c 4e OPPORTUNITY FOR FCC license training- correspondence or resi- dence. Resident classes held in Hollywood and Announcer experienced and well edu- Salesmen Washington. Beginners get FCC 1st class license * cated, versatile. Chance for advance - In 3 months. For details write Grantham School. Dept. B, 821 19th Street, N. W., Washington, D. C. cc ment particularly if station adds TV FCC first phone license. Start immediately * this Fall as expected. Send complete Guarantee coaching. Northwest Radio & Televi- it information tape picture. KSPR Box sion School, Dept. B, 1221 N.W. 21st Street, Port- land 9, Oregon. 3 LIVE WIRE SALESMEN 4( 930, Casper, Wyoming. Home study or residence course in staff announc- We need 3 aggressive men for sales positions ing, newscasting, copywriting, traffic, interpreta- * * ** * * * * * * * * * * * * * * * * * * * * * * * *** tion, foreign pronunciation. Increase our ability in New Orleans, Houston, and Memphis. We to earn more. Inquiry invited. Pathfinder Radio operate 5 successful stations and have appli- Services, 737 11th Street, N. W., Washington, D. C. cation for sixth. Good selling story, good ratings, realistic rates, heavy promotion plus SERVICES good markets give you high earning potential. WANTED Opportunity for advancement. Do you need exclusive, low cost news and spe- cial events programming to boost sales and in- Send full details, past earnings, photo, to the crease audiences? If the answer is es, then we can offer you this low cost, world wide news O. K. GROUP AM PROGRAM MGR. coverage ... tailored especially for your station and sponsors by our corps of correspondents in 505 Baronne St. the news capitals of the world. Write today for New Orleans, La. s Figure Salary details. Laurence News Features, Burlington Hotel, Washington, D. C. Outstanding opportunity for a live - wire radio program manager to 011111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111II I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I 11111111111111111111 L_ improve his present earnings and insure a substantial future with a Must have Flair For highly successful mid -western re- PROGRAM DIRECTOR gional, with TV. Must have success Independent Operation story with _top -rated metropolitan Top executive spot offers great opportunities in organization music and news station, the know - how to build ratings, be able to now expanding broadcast holdings. Age 32 to 38. Air work hire and keep good personnel, not required, but must have plenty of it in your background and have proven promotional E. which should cover at least 10 years. Salary open -and good! ideas. Confidential. Send com- All replies confidential. Major markets, Northeastern states. plete resume, if you qualify. E. Box 787G, BT Box 784G, BT uuuununnunununnnnmuuuuuuuuuunnnnnnunnunnnunuuuuuuuununuuouuuuuuunnnnunnuuuuuunnnuuwuuuuuur Page 112 June 11, 1956 BROADCASTING TELECASTING FOR THE RECORD TELEVISION WANTED TO BUY Help Wanted Equipment (Continues from page 106) gia Bcstg. Co., and WBHB Fitzgerald, Ga., on Technical July 30; Bill Mathis, and Key City Broadcasters, r Abilene, Tex.; Citizens Bcstg. Co., Terre Haute, Ind., and Salem Bcstg. Co., Salem, Ill.; WTAO ._ .,_,_.,_,_.,_., Cambridge, Mass., and Princess Anne Ecstg. FM TRANSMITTER Corp., Virginia Beach, Va.; WGSM Deer Park, Long Island, N. Y., Winslow Turner Porter, Bath. TV TECHNICIAN 3 to i O kw, complete, for cash. Me., and Television and Radio Bcstg., Hyannis, TV transmitter- engineer. First class li- Send all details, condition and Mass., all on July 31. Action June 1. cense and car necessary. Send full resume By Hearing Examiner H. Gifford Irlon : and minimum salary requirement to price. Box 624G, BT. Tampa, Fla.; St. Petersburg Beach, Fla. -Ord- ered that prehearing conference will be held on Box 763G, BT J June 18 re am applications of Polly B. Hughes, 4 Tampa, and Holiday Isles Bcstg. Co., St. Peters- /14f4444444, burg Beach. Action June 4. Programming-Production, Others, INSTRUCTION Valley Telecasting Co., Yuma, Ariz.-Granted petition for continuance of hearing from June 6 to June 25 in ch. 13 proceeding, Yuma (Wrather- Alvarez Bcstg. Inc.). Action June 4. FCC 1st PHONE LICENSES IN 5 TO E) WEEKS June 6 Applications Wanted: Top Man WILLIAM B. OGDEN -10th Year Accepted for Filing 1150 W. Olive Ave. Modiacation of Cp Burbank, Calif. WICA -TV Ashtabula, Ohio-Seeks mod. of cp For Top Job Reservations Necessary All Classes-- - (which authorized changes in facilities of exist- Over 1700 Successful Students ing tv) for extension of completion date. WNAO -TV Raleigh, N. C. -Seeks mod. of cp (which authorized new tv) for extension of At Top Station completion date to Aug. 15. License to Cover Cp One of the nation's great televi- WJMC -FM Rice Lake, Wis. -Seeks license to cover cp which authorized changes in licensed sion stations wants an outstand- SELECTED station. ing program manager with ideas Renewal of Licenses latitude, ANNOUNCERS KREL Baytown, Tex.; KFLD Floydala, Tex. and fire. Wide excep- KPAN Hereford, Tex.; KSTV Stephenville tional facilities, aggressive man- AVAILABLE Tex.; KTFS Texarkana, Tex.; KCFH Cuero, Tex. KHBR Hillsboro Tex.; KMBL Junction, Tex. agement will enable you to set a Trained, reliable men and women, gradu- KOSF Nacogdoches, Tex.; KTER Terrell, Tex. fast pace and make the whole indus- ates of the Paulin- Newhouse School of KCLE -FM Cleburne, Tex.; KCCT -FM Corpus Announcing are interested in acquiring Christi, Tex.; KIXL -FM Dallas, Tex.; KDNT-FM try follow you. Big market wonderful experience. Complete information in- Denton, Tex.; KPRC -FM Houston, Tex.; KCMC- town. Reply in full in complete con- cluding audition tapes sent on request. FM Texarkana, Tex. Let us help you find the right man for fidence. your staff. There is no charge for this Box 798G, BT service. Write . . PAULIN -NEWHOUSE UPCOMING SCHOOL OF ANNOUNCING JUNE FOR SALE 5840 Second Blvd. Detroit, Mich. June 10 -12: Annual Convention of Western Assn. Equipment of Broadcasters, Bang Springs Hot.M, Banff, Alberta. June 10-13: Advertising Federation of America, National Convention, Bellevue- Stratfont Motel, Philadeiphi'. June 10 -13. Western Assn. of Broadcasters, Bane :Complete RCA Microwave System: Springs Hotel, Banff, Alberta. June 11: BM1 Climc, Salt Lake City, Utah. 0.1 watt-modified for color. June 11 -15: Senate Commerce Committee to hepr System now in operation. Did you let a good tv networks on affiliation policies. 60 June 12 -14: National Community Tv Assn., Hotel Available in approximately days. William Penn, Pittsburgh. Make offer. Write Box 672G, Bel'. away? June 13: BMI Clinic, Sheridan, Wyo. one get June 13 -14: Virginia Assn. of Broadcasters, Wil- liamsburg Inn. Williamsburg. Va. June 14: Colorado Broadcasters -Telecasters The man* you're looking for may have Assn., Stanley Hotel, Estes Psrk June 14 -16; Md.-D. C. Radio & Tv Broadcasters' Assn.. Commander Hotel, Ocean City, Md. TOWERS a Classified Advertisment in this week's June 15 -16 Iowa Broadcasters Assn., Cresent RADIO- TELEVISION Beach Lodge, Lake Okoboji. issue of BroadcastingTelecasting! June 15: BMI Clinic, Estes Park, Colo. .Antcnnos- Coasial Cablè June 15 -17: Executive Board. American Women Co. in Radio & Tv, House O'Charm, Detroit. Tower Sales & Erecting For radio -tv personnel, equipment, June 21 -23: National Assn. of Tv & Radio Farm 6100 N. E. Columbia Blvd., Directors, National Spring Meeting, Hotel Portland 11, Oragón Leamington, Minneapolis, Minn. services or stations to buy or sell, tell June 22 -23: Florida Assn. of Broadcasters, Har- rison Hotel, Clearwater. everyone that matters in the Classified June 23 -24: Louisana -Mississippi Associated Press TO BUY Broadcasters Assn. Natchez, Miss. WANTED June 24 -28: Advertising Assn. of the West, Hotel pages of BroadcastingTelecasting. Statler. Los Angeles. Stations June 25 -29: American Institute of Electrical En- * Or lob. gineers, Hotel Fairmount, San Francisco, Calif. June 28 -29: N. C. Assn. of Broadcaster, Carolinian Hotel, Nags Head, N. C. June 28 -29: N. C. Assn. of Broadcasters, Caro- * linian Hotel, Nags Head, N. C. #* WANTED IMMEDIATELY F* : 1 to 10 kw station in east, south or * BUYING ONE OR MORE * southeast in a one to six station INTERESTED IN * market. We are in a position to * RADIO STATIONS. HAS TO BE NUMBER * make immediate settlement for * T suitable properties. * 1 IN MARKET OR ONE OF THE TOP TWO * Connie B. Gay's STATIONS. YEARLY GROSS BILLING TO Town & Country Network * BE A MINIMUM OF $150,000. WILL DIS- * 1122 North Irving Street * I Arlington, Virginia CUSS WITH PRINCIPALS OR BROKERS. L ...... JAckson 5 -5087 * BOX 758G, BT Page 113 BROADCASTING TELECASTING June 11, 1956 editorials Tv History-In Full Color RCA's announcement of a 21 -inch color tv set to retail at $495 aro (following Admiral's earlier announcement of a $499.95 color L set) makes it official that 1956 will go down in tv history as the it year that color arrived. Marketing experts have long set $500 -minus as the price at which color sets could be sold in quantity. With Admiral and RCA having squeezed beneath the magic figure, other manufacturers will be obliged to follow suit. Two months ago in an editorial prediction that manufacturers would break through the $500 color barrier this fall [BT, April 16], we pointed out that "now in vogue is the portable black -and- white receiver, selling in the $100 range. It is the tv counterpart of the radio midget: high volume but low net return. It is reasoned that to maintain sales volume and build toward future volume and earnings, major set manufacturers perforce will follow the RCA lead into color." The push behind color set production at affordable prices is the main ingredient that has been lacking in color development. Broadcasters who have pioneered in color programming have been wondering when they would have an audience. Drawn for BROADCASTING TELECASTING by Std RIZ Already more than 200 stations are equipped to broadcast net- "According to all the surveys, gentlemen, our situation comedy is in a work programs in color. A third of that number can broadcast situation!" color films. About 30 stations have taken the expensive plunge into local live colorcasting. fixing on television advertising and regulation of a station's network The situation is not unlike that which existed in the early post- rate." war development of black- and -white when the first tv stations We'll take Mr. Pauly's word for it. That Sen. Bricker, the stal- struggled to keep programs on the air while tv households were wart right-wing Republican, would even think in terms of rate regu- counted by the dozen. Then suddenly black- and -white sets came on lation in broadcasting is incomprehensible. He might as well advo- the market at prices the public could afford, and television burst into cate government fixing of newspaper and magazine rates. Both one of the most fantastic growth enterprises in history. would mean control of editorial content and that would spell History, we believe, is about to repeat itself. The color expansion censorship, which Mr. Bricker says he abhors. is apt to be as dazzling as that of black- and-white. While there may be others in Congress who feel that the net- works have grown too powerful too fast, we doubt whether any This Spectacular responsible legislator would swallow a philosophy that inexorably Week's would bring complete government control of television. Television, THIS week the Senate Commerce Committee puts on its own already the most potent method of public communications, is journ- television spectacular, with the three tv network heads in the alism- "electronic" journalism. As such, it is entitled to the guaran- key roles. If this extravaganza had a title, it would be "The Net- tees of the Bill of Rights. Mr. Bricker's chief, President Eisen- work Monopoly," written and scored by Sen. John W. Bricker hower, said so a year ago in personally addressing the NARTB con- (R- Ohio), the free enterprise zealot who has done an about -face vention in Washington. by favoring more stringent government control of private business and who advocates the cutting back of coverage of existing tv sta- More Hands in the Grab Bag tions to single markets or less. THE Democratic Party may not as yet have achieved unanimity was released last month out of Sen. Bricker's one -man report on the candidate it will back this fall, but it apparently is solid the blue. It brought a fiery rejoinder from CBS President Frank on how to finance the man's television campaign. Solution: Make Stanton. The other networks to date have maintained silence. the nation's networks and stations provide it free. They will have their say this week through NBC President Robert There was a gesture in this direction last month when Rep. Percy W. and ABC President Robert Kintner. Samoff Priest (D- Tenn.) introduced a bill that would require all television Mr. Bricker's attack has had other repercussions. Without ques- stations and networks to give to each bona fide candidate for tion it had a bearing on the formal organization 10 days ago of the President (or for use by his running mate) one half -hour of time Assn. of Maximum Service Telecasters, which had been incubating per week during September, one hour per week during October for months. Since one of the avowed objectives of Mr. Bricker is and one hour during November preceding the election. the curtailment of service of vhf stations to make room for drop -ins, Rep. Priest obviously was only the advance runner. Last week the pioneer stations found they could tarry no longer to protect the the baton was picked up by a coalition of five Democratic senators sanctity of full service to rural and remote areas provided by and introduced in that chamber. The new backers: Sens. Humphrey maximum power operation, whether uhf or vhf. (Minn.), Mansfield (Mont.), Sparkman (Ala.), Murray (Mont.) Further light on Sen. Bricker's views is shed in an exhaustive and Morse (Ore.). article by Karl. B. Pauly, published in the Sunday, June 3, issue of The strategy is obvious. The Democratic campaign coffers are the Columbus (Ohio) Citizen, in the Senator's home town. Mr. low. The party is up against a rugged test, and it is counting on Pauly reveals that Mr. Bricker first gained the attention of people television as the medium it knows to be most effective. in Ohio in the field of public utilities regulation and that his long At the time of the Priest bill's introduction, BT pointed out the public career "rests on the record he made and the reputation he extent of the time giveaway the Democrats proposed. Those figures built in that area of government." That was 33 years ago, when bear repeating: one hour of prime network time is worth around he got his first state position as counsel in the attorney general's $100,000, a half-hour about $60,000. Such legislation, if passed, office assigned to public utilities rate cases. Afterward he served would cost the networks alone time valued at $2,220,000 per candi- three terms as governor and went to the Senate in 1947. date. For the two major parties: $4,440,000. Plus: equivalent time Mr. Pauly quotes Sen. Bricker this way: "I don't think the time on all the independent stations, meaning a minimum campaign bill has come, but it may, when the networks should be subjected to to U. S. broadcasters of $5 million. full public utilities regulation. Whether they utimately are so reg- Equally obvious in the Democratic strategy 'is that they don't ulated will depend on how they use the authority and power in mean to pass this legislation for 1960. They mean to do business their hands." now. Broadcasters can expect to see a concerted push behind both Then Mr. Pauly comments that he (Bricker) "concedes that full Senate and House bills in the weeks ahead. Today is not too soon public utility regulation of networks probably would include rate - for broadcasters to mount their opposition. Page 114 June 11, 1956 BROADCASTING TELECASTING KWK-TV continues to have the-

IN OVERALL AUDIENCE IN ST. LOUIS Pulse. MON THRU FRI MON THRU FRI SUNDAY SATURDAY WEEKLY AVERAGE Apr. 1956 SIGN -ON TO NOON NOON TO 6 PM SIGN -ON TO 6 PM SIGN -ON TO 6 PM 6 PM TO MIDNIGHT

KW K -TV 59 54 54 57 48

Station "B" 39 41 44 42 42

°.;. .w

MON THRU FRI MON THRU FRI SUNDAY SATURDAY WEEKLY AVERAGE Apr. 1956 SIGN -ON TO NOON NOON TO 6 PM SIGN -ON TO 6 PM SIGN -ON TO 6 PM 6 PM TO MIDNIGHT

K W K -TV 62.0 50.3 55.8 57.7 53.7

Station "B" 37.8 48.6 42.9 42.1 44.5

St. Louis c /cannel

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