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JUNE 11, 1956 35c PER COPY &3dvdslñU Eiu ROAOdNÇIJVl1 ñda4:OBq.Ttp1f a seg eas 02 , z TLSOT V ITara.xeq (6o. - _s -a-(009 t0) <.o££-7uV) /a0t Q gaueag baV T=u{; stan h'JeagTI /FS-£N RTtsaaA u r are T E / dVSI? J` ,., 0.,,se'` so OMPLETE INDEX 6 ,. órn ,. peQÓ, pI$ . a,we\\ Page 10 ;:,e ,' bó IN THIS ISSUE: low a Network Works: CBS Spells It Out Page 27 Tv Rate Regulation May Come- Page 29 First trial of Westinghouse a brakes. Engine stops on crossii saving horse and buggy rider. Allocations Answer Expected This Week After watching two trains try to stop, get your product highballing to greater but collide, George Westinghouse sales -60 seconds is all it takes on Spot Page 66 thought there must be a more efficient Radio. way to stop moving trains. In a flash of inspiration perhaps taking no more It costs less to reach more of your po- V Grants in U Areas than 60 seconds, he had an idea -Why tential customers whoever they are Upheld by Court ... not use compressed air? -Thus a new ... wherever they might be ... at the Page 68 safety principle in locomotion was born! precise time and place of your choice. 60 seconds -or less -is all it takes to Today, to start and stop your ad cam- sell your product with the right, bright RCA 21 -Inch Colorset paign when and where you want to-to buy -Spot Radio. Priced at $495 Page 95 WSB...Atlanta NBC Minneapolis KFMB .. San Diego .. ..... CI KSTP... NBC WFAA 'Dallas NBC St. Paul KMA ...Shenandoah (Iowa) M Fort Worth ABC WTAR..Norfolk CBS KTBS...Shreveport NE WIKK. Erie NBC WIP... Philadelphia MBS KVOO..Tulsa NE KPRC" . Houston NBC ABC ABC... Pacific Radio WRNL..Richmond . Regional . NBC MBS Network WJIM..Lansing ..ABC KCRA ..Sacramento NBC Also represented as key NBC KARK.. Little Rock .. ....NBC WOAI *.San Antonio stations of the WISN..Milwaukee ABC ABC TEXAS QUALITY NETWORK EDWARD PETRY & CO., Inc. THE NEWSWEEKL THE ORIGINAL STATION REPRESENTATIVE OF RADIO AND NEW YORK CHICAGO ATLANTA DETROIT LOS ANGELES SAN FRANCISCO ST. LOUIS KVTV's Talent Team Sells Sioux City homemaker weatherman Jan Conrad Voss Johnson Hostess on KVTV's Mr. Weather in the 3- Open House and the state KVTV area. Con- Homemaker home tinually sponsored, 5 makers rely on - with days a week, by the sales results to prove same advertiser for it. over three years. women's feature news editor editor Austin Joyce Schneider O'Connor Consistently first with "At Home" with Joyce the News in Sioux City. O'Connor is filled with helpful "how -to's" for A news show that lends homemakers, women's authority to your sales news, fashions, and message. decorating ideas that make sales and faithful listeners. sports editor cowboy Les Canyon Davis Kid Dean of sportscasters Jim Henry, the genial in the rich Siouxland Kid's Kowboy with a Market and an out- faithful retinue of side- standing sports figure kicks. Sioux City's only in his own right. daily children's partici- pation show. CBS ABC Dominant in All Departments'` A Cowles Station. Under the same management as NETWORK SYNDICATED PERSONALITIES WNAX -570, Yankton, South Dakota. Don D. Sullivan, 34 of the top 35 9 of the top 10 All of the top 32 Advertising Director. Network shows Syndicated shows local live shows See Your Katz * Mid -February Sioux City Telepulse. SIOUX CITY, IOWA Representative LR:tGE LI GE LAE TERRE HAUTE IS A Li GETV MARKET! "C i LITGE WTH I-TV CHANNEL 10 LARGE Terre Haute, Ind, LI GE You can obtain more information from THE BOLLING CO.. New York and Chicago Published every Monday. with Yearbook Numbers (53rd and 54th issues) published in January and July by BROADCASTING PUBLICATIONS, INC., 1735 DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C.. under act of March 3, 1879. r.. 12th- in manufacture f furniture LANCASTER, PENNA. NBC AND CBS Among the television markets foremost in the manufacture of furniture and fixtures, CHANNEL. 8 MULTI -CITY MARKET the Channel 8 Multi -City Market ranks twelfth, based on the production figures for America's top 100 counties (SALES MAN- AGEMENT "Survey of Buying Power" -May 10, ..II..YLI 1956) This is just one of the many widely icOV\:IL, diversified industries which make the WGAL -TV Channel 8 market a buying .1. :.._.'...... L_e.,,.. RÉl DI1G ... , market for your product. HARRISBURG c..LIY. r ti c011.Lo l01 W1.NYOO.O LANCASTER c.1 YÓRK ..0 .-1 "«-...,, cO.111Y6L. STEINMAN STATION _"''' + [.111. ,If..L,. GEITYSww ...... ...,.... w..YlI.O.O ......_. ._..... Clair McCollough, Pres. _..___.. .._.._.._.. .._.. .._.._ . ;.. _.._.. _.._.._\ .._.._.. _. ._.. .IIOL. .._._.,.. .. oec.M .OUIIOwY c.IiOLL foco+ 0.c. m wI.1YIM1111 .' .cl.if.f. ,/ ' ._w ..no. ._.... 11 Representative ;'J]]CI 'V °'a, NBC the MEEKER company, inc. antl ou Ou New York Los Angeles : ,. CB S Alta... 316,000 WATT Chicago San Francisco Page 4 June 11, 1956 BROADCASTING TELECASTING closed circuit, MR. SMITH GOES TO TOWN? If Paul with Teleradio operations. WWPB, estab- would suffer irreparable injury if current C. Smith, its dynamic president, has his lished in 1947, is on 1450 kc. business relations were unduly interfered way, Crowell -Collier will become most eT with. comprehensive communications combine in NOT announced after NARTB Tv Code BT dur- history. He has plans to build organization Review Board's meeting last week is pro- ONE question expected to be popped presidents be- encompassing magazine and book publish- posal to clear up one of code's foggiest ing testimony of tv network Committee this ing (already in the fold), radio and televi- paragraphs. This covers back -to -back an- fore Senate Commerce been living sion (nearly $20 million in station pur- nouncements at station breaks and will week is whether networks have political chases awaiting FCC approval), newspa- conform to prevailing industry practice of up to advice contained in NARTB Dem- pers (which he hopes to afford after beef- using identification spots between an- broadcasting manual. It's understood has been un- ing up company's profits) and even motion nouncements. Present language (Par. 6, ocratic National Committee pictures. Mr. Smith envisions fabulous Time Standards) would appear to condemn able to get commitments for paid time from Sen- cross -pollinization among future proper- i.d. spots between announcements. Amend- at least one network, and Democratic why. ties: i.e., major stories created for maga- ment will be submitted to NARTB's Tele- ators want to know zines would be reworked as radio and tv week. BT vision Board next After talking programs, as books and as movies. NETWORK QUESTIONS BT with top network brass in New York last BT Concerned MULTIPLE OWNERSHIP week, Senate Commerce Committee staff HOW FAST Crowell -Collier expands will Congress might grab over prospect that experts agreed to modify 41 page ques- hinge largely on success of its venture into rule, FCC last ball on multiple ownership tionnaire in number of particulars, which broadcasting. President Smith is looking week discussed possible revision of exist- presumably would make it less onerous. for top executive to run subsidiary which ing regulation which arbitrarily limits own- Committee majority counsel Kenneth Cox will operate stations and create and syndi- ership of broadcast stations to seven in each and communications expert Nicholas Zap - cate programs. Mr. Smith is counting category (am- fm -tv, with not more than ple after sessions agreed that some answers heavily on broadcasting subsidiary for rapid vhfs It's understood five to customer). would be deferred until Aug. 15 but that build -up of company's income and net Comr. John C. Doerfer suggested Commis- questions nevertheless would be asked at which would make financing of further existing limitation, sion consider rescinding hearings this week at which network heads development easier. based on population and substituting rule will testify (see page 28). Instead of seek- aT limit of 25% rather than number of sta- ing complete breakdowns on programming, COLOR FILM NBC has been blowing tions. Bricker bill (S 3859) introduced in syndication, spot billing, representation and alternately hot and cold on acquisition of Senate, and companion O'Hara bill (HR other operations for one year, it was agreed Technicolor feature backlog of Metro- 10524) would substitute 25% of popula- that typical week would reflect data. Goldwyn-Mayer with eye to plans for ex- tion coverage limitation. Further FCC BT week. panding color operations next fall. Pros- consideration slated for this WM. WRIGLEY Jr. Co. has definitely de- pect is that film would be used to help swing BT cided not to renew CBS-TV's Gene Autry owned -and -operated KRCA (TV) Los An- THOMAS F. O'NEIL's RKO Teleradio Show after July 7 after six years' associa- geles and WRC -TV Washington to full - Pictures, already in radio-tv, motion pic- tion with cowboy on television EAT DEAD- color schedule within year similar to tures and record business, may next ex- LINE, June 4]. Reason: Network wants gum WNBQ (TV) Chicago. pand into legitimate theatre with RKO company to extend station lineup substan- BT Radio Pictures converting top feature hits tially. Wrigley has made "no other radio -tv ONE reason FCC commissioners aren't of past years into Broadway ventures. Mr. commitments at this time" beyond retention too keen about deintermixture was realiza- O'Neil and 11 other board members of of CBS Radio time for new Pat Buttram tion that only about 15 cities could be de- parent General Tire & Rubber were in series, also replacing Mr.
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