Annual Review 18/19
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SEASON ANALYSIS Annual Review 2018/19 JAMIE EDWARDS WE ARE... Head of Community SHREWSBURY TOWN This year, we have continued to take Shrewsbury Town Football Club into the heart of Shropshire; empowering IN THE COMMUNITY people to realise their potential and achieve their goals. As an organisation we have taken the opportunity to engage, inspire and strengthen the Shropshire community we live in. We have worked extremely hard to create an environment that allows our staff, participants and projects to achieve the maximum possible impact. In particular we have made huge strides in growing our Health and Wellbeing, School Sports and Inclusive Sports projects. Progress over the past twelve months has included the growth of our Extra Time Hubs and Kick Cancer projects, allowing us to employ a Health Activator to deliver some life changing work. The expansion of our Partner Schools project into secondary schools has allowed for behavioral interventions at Shrewsbury Academy, an example of which you will be able to read about later on. The continued Over the next 12 months, new partnerships with Smash success operating Ludlow Football Stadium has given us Life, Mercedes-Benz, The Shrewsbury 10k and University the confidence to take the opportunity to manage the new Centre Shrewsbury will undoubtably make 2019/20 another Community Football Hub in partnership with the football exciting and action-packed year. club, providing us with the opportunity to deliver more This report allows us to reflect on the outstanding work of key sessions. the past twelve months and to showcase just some of the As always we are thankful to our local and national partners journeys we have seen in that time. We pride ourselves on who have been key to our growth. The continued support creating these opportunities for our participants and this from the English Football League Trust and Premier League could not be achieved without an incredibly driven and charitable fund allows us the opportunity to enhance and passionate workforce alongside forward thinking trustees, develop our projects, staff and facilities. who I am privileged to work alongside. We are also in such a privileged and fortunate position to I am delighted and proud to share some of the highlights have a Chairman and Board and an entire Football Club that and I am sure there will be many more in the future as we supports and encourages the work we deliver. continue to help Shropshire flourish every year. WHY, HOW & WHAT WHY, HOW & WHAT 6949 84,900 SESSIONS SESSION ATTENDEES DELIVERED 10,000 HOURS 39 OF DELIVERY PROJECTS £1,055,976 203,583 INVESTED INTO AGGREGATE CONTACT HOURS SHROPSHIRE FINANCIAL OVERVIEW S FOO RT TBA PO LL Y S D Facilities: 12% T EV NI E U LO M P Community Sports: 19% M M O E C N T Football ES Development: TI IM NI P 8% U RO Core: 4% M V M E O H C E South INCOME R A E L Shropshire T £1,067,674 G G PO H Regional Education: 8% N IN T IS E & Hub: 7% O L N A T R E IA W T R L E S E Overheads Support L D S D L Costs: 31% E - U I N B C Events & T E A I A I L Fundraising: 7% N R I WHY T E I C G O F A A N F S National Citizen A Service: 28% Health & C LS Inclusion: 7% HI A EXPENDITURE EVING GO HOW £1,051,497 2018/19 Expenditure C WHAT R S Direct Expenses Charitable Activities £726,592 EA GE TE B AN ETTER LIFE CH Overheads Support Costs £324,905 Direct Expenses Surplus £16,177 Charitable Activities: 69% IN C H LU LT SI EA Total Invested in Shropshire since 2008: Patron: Roland Wycherley ON H £3,942,084 Ambassador: Dave Edwards Trustees: Ryan Jervis OBE, Mark Bramall, Nick Jones, Mandy Thorn MBE, Huw Dolphin, Chris Mathews, Karen Bradshaw, James Hughes. PROGRAMME OVERVIEWS SCHOOL SPORT HEALTH AND WELLBEING We have engaged with over Our Health and Wellbeing programme has 3000 pupils at more than 50 expanded to cover a range of different areas schools over the course of the as part of our Together Stronger initiative 2018/2019 academic year. thanks to funding from the Lintel Trust. This Delivery was tailored specifically enables us to tackle childhood obesity, drugs to schools’ needs, covering PE, and alcohol abuse, mental health and improve Maths, English, Healthy Living, active ageing. We have also expanded our and PSHE. We also arranged Extra-Time Hubs and Kick Cancer to two sites for stadium education days across Shropshire and have reached over 100 and entered teams into the EFL participants throughout the year thanks to the FOOTBALL Kids Cup. A Premier League support from Lingen Davies, Sport England and Girls tournament in March EFL Trust. DEVELOPMENT saw competing teams meeting Our Football Development Shrewsbury Town players, and programme has seen further growth in May we were delighted to with over 500 participants at 4 give our schools the unique centres in Shrewsbury, Ludlow, opportunity to play on the Bridgnorth and Prees. We have EDUCATION Montgomery Waters Meadow pitch. continued to work closely with AND LEARNING the Academy at Shrewsbury Town INCLUSIVE SPORTS NCS providing an entry and exit route By partnering with University of through our ADC, with several South Wales, we have been able Our Inclusive Sports programme has made huge strides We had another fantastic year of players moving on to play for the to inspire and nurture the next in the last year with 191 total participants. Along with NCS delivery with over 400 young Academy over the course of the generation of football coaches our weekly sessions for Cerebral Palsy, Downs Syndrome, people helping to raise funds for season. Alongside the full fixtures with our Community Football Powerchair Football, Amputee Football and PAN football, we 24 different social action projects, programme against other clubs, Coaching and Development held several tournaments across Shropshire and were able to including helping to keep Bayston our ADC groups were also given the Degree. Our BTEC course has take teams to play fixtures against Man City and Bottersfield Hill community centre open by opportunity to take part in a tour to continued to prove popular Town, all supported by funding thanks to Wembley National raising over £800. Along with this Barcelona in February. This provided with 43 students enrolled. In Stadium Trust. We have also started to deliver sessions for our programme delivery received them with the fantastic experience particular our Elite squad had a Developmental Coordination Disorder to cater for an even a 100% rating from the EFLT of playing against different fantastic season in the inaugural broader range of participants and started to take our sessions showing us to be one of the top opposition and experience a different Community and Football into schools such as Severndale Specialist Academy where NCS providers in the country. culture of football. Education Alliance. our staff take PE classes every week. MATT’S JOURNEY VOLUNTEER (HEAD’S UP PARTICIPANT) It does feel like a family here, I know if I came here on ACADEMY a Thursday and said ‘guys I’ve had a really bad week’ everyone would make sure I’m okay - Matthew Worrall “If I hadn’t had the mentoring this year I probably wouldn’t MATT’S JOURNEY (HEAD’S UP PARTICIPANT) have finished school.” Matthew is 20 years old and lives with ADHD (Attention He was first brought to the Head's Up sessions through Deficit Hyperactivity Disorder) and EUHD (Emotionally being a patient at the Redwood Centre in Shrewsbury. Unstable Personality Disorder). He began attending our The sessions are delivered by Shrewsbury Town in the Head's Up sessions in 2018 and spoke out about how Community coaches at the Community Football Hub these sessions have helped his condition and confidence and aim to provide space for patients from the centre since he started. and the wider community to play and enjoy football in GEOFF’S JOURNEY a relaxed and friendly environment in order to help with Matthew describes his condition as "meaning that I see At the beginning of his final year at Shrewsbury Academy, season where he was able to shadow members of the their conditions. Matthew told us how important playing things as being very black and white and there is no middle Geoff was identified as being an ideal candidate to matchday staff, helping to deliver tours of the stadium football has been for him to meet new friends and give ground. As an example my Granddad developed cancer benefit from one-to-one support due to his initial lack of and other pre-match activities to show him what working him something to look forward to in the week. which was very treatable and within a couple of months engagement, enthusiasm and his disruptive behaviour. opportunities are available within a football club and give it could be gone, but when my Mum told me about it, On top of this, the sessions help Matthew to manage his Since September, Nigel has been working with Geoff him an idea of where his hard work could end up. all I heard was 'cancer'. To me he could only be perfectly condition and its effects; the tablets he is prescribed mean weekly to discuss Geoff’s barriers to learning and help healthy or was going to pass away. It means that I take that he gains weight very easily, so playing football every inspire him. When Geoff returned to school following the Easter break, he was taken off report for the first time, demonstrating things very literally and I'm more prone to getting angry.