Everything You Need to Know About Snapper
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EVERYTHING YOU NEED TO KNOW ABOUT SNAPPER OUR HISTORY Snapper Services Limited (Snapper) was formed in Snapper worked closely with KSCC during this 2006, as a wholly owned subsidiary of NZX-listed implementation, leveraging their years of experience Infratil Limited. The company is based in Wellington and expertise, to successfully deliver an electronic to provide a public transport ticketing scheme for the ticketing system across NZ Bus’s three transport New Zealand market. services – Go Wellington, Valley Flyer and Runcimans – encompassing over 400 buses and five depots. Snapper’s initial service offering was a successful Snapper continues to use the KSCC central system implementation of a public transport ticketing scheme and clearing house as our back-end system. for NZ Bus in Wellington in 2008. To enable continuous improvement and the expansion Snapper chose to work with Seoul-based Korea Smart of services for cardholders, Snapper developed a Card Corporation Limited (KSCC) to provide the middleware technology called Smartware™. expertise in transport ticketing technology. KSCC was established to install and operate Smartware™ enabled the simple integration of local Seoul’s transportation system in 2004, with the third party services to the KSCC back-end system, system handling more than 30 million transactions such as on street parking meters, taxis, cable-car daily from 20,000 buses, 8,000 metro gates, 242 and mobile. separate operators and 73,000 taxis. WHAT WE PROVIDE MOBILE RELOAD APPLICATION Those in the transport ticketing industry have Mobile app was launched in January 2016 and now watched with interest as Snapper has continued processes over 2.5M Euro per month in card top-ups to deliver innovative services to cardholders. and represents 16% of their reload transaction channels. The integration with 2degrees Mobile in 2012 was The second customer was RigasKarte in Riga, Latvia. the partnership that led to true global recognition, They were also looking for an instant and convenient and a market leadership position for Snapper in the option for customers to reload their e-talons card. mobile technology space. RigasKarte also had the specific need for a way to manage cards within large corporates and institutions, In 2015 Snapper answered a call to provide their so Snapper have also developed a windows desktop Smartware™ technology and Mobile Reload app as well as Android for use by those customers. Application to other public transport agencies. The first customer was the National Transport Authority (NTA) in Dublin, Ireland. The Leap DIGITAL CHANNEL Snapper has continued to look for ways to reduce For PTA’s with an existing smartcard scheme and a the friction related to smartcard management for need to reduce the costs associated with reload and users. In 2017 they began a trial in Wellington for improve the customer experience, a complete system a new solution with an account-based fare engine. replacement is not necessary. The Digital Channel allows users to manage their accounts via iOs, Android The Snapper Digital Channel leverages the existing and web applications. As users transition to the digital smartcard infrastructure and enables Public Transport channel, a shift in usage will start to emerge from Authorities to hyperscale their retail network with a costly retail and ticket office channels to more cost new digital solution. effective self-service devices. TICKETING-AS-A-SERVICE Alongside the services Snapper has developed for This solution allows customers to consume a full set existing smartcard systems, there has been increased of transport ticketing services including automatic fare interest from small to mid-sized public transport collection, operational management, reporting, digital agencies for Ticketing as a Service. In line with this, reload and support channels, concession management Snapper has extended its strong partnership with and revenue protection. All services are provided with KSCC to provide the latest generation in touch screen an appropriate service level that lets the Transport validators and on-bus equipment, combined with the Authority get on with their core business of managing existing back-office systems. the transport network. GET IN TOUCH MIKI SZIKSZAI CEO If you are seeking solutions to extend the life and [email protected] functionality of your existing smartcard system, +64 27 446 4303 or transform your paper-based ticketing into a NINA IVE modern, account-based solution, Snapper has Head of Sales & Marketing a range of options to help. [email protected] +64 21 598 931 services.snapper.co.nz [email protected] @SnapperServices Snapper Services Ltd.