Cersaie 2011 Focuses on Architecture, Miami Distributor Wins Top Honors
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2727 iPad INTERNATIONALINTERNATIONAL V i year X • Cersaie 2011 focuses on 1828 1109 n architecture, Miami distributor SS i • wins top honors, The ethics of building in Burkina Faso, Rhapsody in blue, A modern bathroom with feminine design, Wellness projects, Cer Magazine international n. 27/2011 Integrated with nature. COOPERATIVA CERAMICA D’IMOLA AND THE ENVIRONMENT COOPERATIVA CERAMICA D’IMOLA AND THE Nature and technology combine to give birth to a new concept in ceramic tiles which ENVIRONMENT places the relationship between man and the environment at the centre; an inseparable combination for the conscious achievement of eco-efficient corporate principles as well as those of environmental eco-compatibility, sealed with important recognitions such as ISO 14001 Environmental Certification, the Emas Registration, the production of ceramic products with the Biogres and Progetto Life trademarks. www.beeitalian.it editorial The “Flemish School” approach to ceramic design s a means of developing an idea into a project, parametric software enhances andrea Serri creativity – not just of the shape of a building shell but also of the materials editor of Cer Magazine Italia used for the surface covering. One of the new frontiers of modern architec- and International A ture, it promotes effective construction based on principles of good design and seeks new aesthetic solutions – an area in which Italian ceramic tiles have a key role to play. The extraordinary beauty of seventeenth century Flemish School paintings is a result of their ability to combine an accomplished overall vision with an obsessive attention to detail, two opposing aspects that take form and develop concurrently within a universal model of beauty. Parametric design using dedicated computer software and CNC machines represents a kind of “Flemish School” approach to modern architecture, capable of pushing back the frontiers of architectural volumes and revolutionising the individual details that make up the whole. It is a particularly important application for the Italian ceramic tile industry, a sector that since the advent of industrial mass production has been capable of manufactu- ring products in a multiplicity of sizes, colours and surface textures. Just like the individual pixels of a digital image, the various modular Italian tile sizes can be combined by means of original installation patterns, exploiting the versatility of ceramic surfaces to promote a sense of harmony between the various building units. Andrea Serri 27/2011 Cer Magazine 5 The Quinquennial Tile Award 2nd Edition. The international award for living spaces creators. The Quinquennial Tile Award launches its second edition. Devised by the Fincibec Group in collaboration with Ottagono magazine, the award is reserved to all those who realized projects involving ceramic materials from the three companies of Fincibec Group: Century, Monocibec and Naxos. Projects realized between 01.01.07 and 31.12.11 for residential, public and industrial/commercial interventions are admitted. Participants have 500 days to apply and a quality jury will select 5 winning projects. The first classified will receive a new Fiat 500 and the other four classified will receive prestigious design objects; all admitted participants will receive a free annual subscription to Ottagono magazine. Online applications, complete information and rules available on www.tileaward.org B0010 CER MAGAZINE inglese.indd 1 08/02/11 16:42 Summary Editorial Architecture The “Flemish School” approach 5 Minimal chic hospitality 52 to ceramic design by Andrea Serri by Elisa Montalti Wellness project 56 News by Simona Malagoli 8 by Laura Maggi Company catalogues 74 Shopping and the city 62 by Donatella Bollani Events A dialogue between matter and 66 Cersaie 2011 focuses on the world 18 transparency by Maria Giulia Zunino of architecture by Simona Malagoli Centro Empresarial La Encalada 74 Kengo Kuma’s first work in Italy 82 by Santino Limonta by Livio Salvadori Integrated with nature 78 Innovating with art by Elena Pasoli 86 by Virginio Briatore A building made of colour and light 88 Interview by Francesco Pagliari The ethics of building in Burkina Faso 20 A new future for Porta Nuova Station 92 by Alessandra Coppa by Laura Milan Miami distributor wins top honors 60 by Kristin Coleman Home Black and white in the blue 24 of Miami Beach by Laura Ragazzola A focus on simplicity 28 by Riccardo Bianchi Delta Zero: Hi-Tech with a view 38 by Benedetto Marzullo Rhapsody in blue by Katrin Cosseta 42 Trends & Technical Focus A modern bathroom with feminine 32 design by Elisa Pincelli and Katia Mattioli Trend Town Trip: Milan, Paris, 48 San Francisco by Fabrizio Chyrek A question of identity: technical 70 specification by Alfredo Zappa Eco & Deco: Micro and macro tiles 96 by Elisa Pincelli and Katia Mattioli INTERNATIONAL Issue 27 - Biannual review - February 2011. Editorial Staff Editorial offices Italian ceramics are on display at Valentina Candini ([email protected]), Edi.Cer. SpA Società Unipersonale Promoted by Simona Malagoli ([email protected]), Viale Monte Santo, 40 - 41049 Sassuolo (Mo) - Italy Valentina Pellati ([email protected]) tel. +39 0536 804585 - fax +39 0536806 510 Editorial secretariat [email protected] September 20-24, 2011• www.cersaie.it Barbara Maffei ([email protected]), cod. fisc. 00853700367 Personal data processed in accordance with Italian Patrizia Gilioli ([email protected]), Graphic design Privacy Law (D.L. no. 196 of 30 June 2003) Edited by Contributors Magazine - Milano ([email protected]) Edi.Cer. SpA Riccardo Bianchi (AD), Donatella Bollani (Il Sole 24 Cover Photo: Centro Sanitario Alzheimer (Alzheimer’s Publication registered at Modena Court of Law, ORE Arketipo), Virginio Briatore (Interni), Fabrizio Advertising Pool Magazine di Mariarosa Morselli Centre) “Casa Cassiano Tozzoli”, Imola (Italy). no. 1784 on 18/01/2006 - ISSN 1828-1109 Chyrek, Alessandra Coppa, Katrin Cosseta (Interni), Via Giardini 466 - 41124 Modena Ceramic surfaces by ImolaCeramica. Kristin Coleman, Santino Limonta, Laura Maggi (Elle Publishing Director tel. +39 059 344 455 - Fax +39 059 344 544 Photo: © Silviano Scardecchia. Decor), Benedetto Marzullo (Casamica), Katia Mattioli, [email protected] Franco Manfredini Laura Milan (Il Giornale dell’Architettura), Elisa Montalti (Ottagono), Francesco Pagliari (The Plan), Elisa Pincelli, Printing Editor Laura Ragazzola (Casaviva), Livio Salvadori (Casabella), Arbe Industrie Grafiche - Modena Andrea Serri ([email protected]) Alfredo Zappa (Costruire), Maria Giulia Zunino (Abitare). Printed in February 2011 25/2009 Cer Magazine * newS FINCIBeC Verde 1999 Second edition of Acquisition of The Quinquennial Tile Award Ceramiche Following the success of its first edition,The Quinquennial Tile Award is Campogalliano back again this year. Aimed at interior designers, this international award is organised by the Fincibec group in cooperation with the Italian architecture magazine Ottagono. Through an agreement covering a The competition is open to architecture and design projects that have used business unit and part of the ware- ceramic tiles from Century, Naxos and Monocibec in any area of building house, the historic brand name Ceram- activity – residential, public, industrial or commercial – between 1 January iche Campogalliano, which has been 2007 and 31 December 2011. This intentionally operating successfully in the market long timeframe is intended to enable an expert for more than 30 years, has been ac- Mapei Group CEO jury to judge the aesthetics and professionalism quired by the Verde 1999 Italian Ce- of all the submitted works. giorgio Squinzi haS been eleCted ramics group. “The news was greeted The Quinquennial Tile Award is open for prEsidEnt Of CEfiC, enthusiastically by employees, agents, submissions until 10 March 2012 and serves the european customers and suppliers,” observed as a concrete and prestigious space for CheMiCal induStry chairman Daniele Verde, a sign that CounCil. outstanding international creativity. synergies between the two production The regulations for participation can be activities may lead to new potential and viewed and downloaded from the official site opportunities. As the Campogalliano www.tileaward.org. brand is well established in Italy and in foreign markets including Canada and the United States – countries where Verde is also strong but operates in the CERAMICHe REFIN mid market segment – the acquisition may allow for a higher degree of diver- New modern and eco-sustainable sification. company headquarters As part of the reorganisation and chitect renowned for his projects PANArIAGrOUP expansion plan for its entire indus- for up-market commercial spaces, trial area, Ceramiche Refin has com- the showroom uses the latest tech- Antibacterial pleted the construction of a large nologies to display and promote ce- tiles with and more functional and friendly ramic tiles. ® headquarters designed by architects Raw materials are exhibited in glass Microban Enrico Mussini and Simone Testi in cases at the centre of the space At Cersaie 2010, Panariagroup Indus- accordance with eco-sustainability while videos explain how these ma- trie Ceramiche S.p.A. presented in- criteria. terials are transformed into finished novative Microban® antibacterial ce- Extending over three levels, the ceramic products, such as the thin the CerAMIChe ramic tiles. Thanks to ongoing efforts working