This publication is part of the Nokia World 2011 Art Pieces Project, held in London, October 2011.

This publication illustrates a brief visual history on the sport of . Cycling has a rich and fastinating past, inspirational to many people all around the world.

Cycling is a liberating experience. It allows one to adventure, both geographically and metaphorically many challenging places. Cycling is enjoyed everyday by many people in many countries, whether competitively or recreationally.

The bicycle represents ‘great’ design in action and is arguably one of the best inventions ever made. The bicycle applies simplicity through function, and displays beauty through various forms.

A big thank you goes to Nokia, the publication’s sponsor.

Jacques Anquetil | Stage 20, Tour de 1964 Puy de Dôme 01

Eddy Merckx | Arcore 1971–1976

Regarded by many as the greatest rider ever, remains a true icon in cycling history. Merckx was a three times World Road Race Champion, five time winner of the and Giro d’Italia. Merckx’s influence and image is imortalised in the various clothes and equipment he used in competition.

01 Team | Tour de France 1972 02 Team Uniform 02 Merckx’s Cap and Jersey with World Champion rainbow bands 03 Team Bicycle 1975 Eddy Merckx (made by de Rosa) 04 Team Card 1975

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01 Molteni Arcore 1971–75 02 Cycles Team Logos and Liveries 1963–86 03 Faema 1955–69 Many teams throughout cycling 04 history have adopted bold, colourful 1952–79 visual identities. Though largely 05 Vétements Z Peugeot 1987–92 influenced by the role of sponsors, 06 this is important when team and 1993–2002 riders need to distingish themselves 07 Once from one another. An instantly 1989–2006 08 Motorola recognisable look is vital when racing 04 1991–96 in a large group at high speeds. 08 01

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TUBI SPECIALI RINFORZATI ®

01 Mavic ACCIAIO CrMo CYCLEX ® 1973–88 Manufacturer Logos and Logotypes SL 02 Gios DOPPIO SPESSORE 1963–2011 03 Eddy Merckx Companies with a long and 1981–90 established association with 04 Columbus successful teams and events embed 1952–81 05 Raleigh themselves into the visual landscape 04 05 1921–99 of the sport. Eddy Merckx with Molteni Arcore Volvo 244 Team Car | Giro d’Italia 1976 Pieter Weening with Rabobank Skoda Octavia Combi Team Car | Giro d’Italia 2011 Above | Route of Tour de France 1968. Source: International Right | Stage 14, Tour de France 1974, Massif Central. Men’s Elite National Road Champions 2011

Jack Bobridge Aleksandr Kuschynski Murilo Fischer Australia Belarus Brazil Garmin–Cervélo Team Katusha Omega Pharma–Lotto Garmin–Cervélo

Marc de Maar Nicki Sørensen Kjell Carlström Curaçao Denmark France Finland Quick Step Saxo Bank–SunGard Quick Step Team Sky

Robert Wagner Matthew Brammeier Giovanni Visconti Ireland Japan Leopard Trek HTC–Highroad Farnese Vini–Neri Sottoli

Andrey Mizourov Ramunas Navardauskas Lithuania Astana Garmin–Cervélo Fränk Schleck Alexandre Pliuschin Pim Ligthart Moldova New Zealand Leopard Trek Team Katusha Vacansoleil–DCM HTC–Highroad

Alexander Kristoff Pavel Brutt Grega Bole Russia Slovakia BMC Racing Team Team Katusha –Cannondale Lampre–ISD

José Joaquin Rojas Oleksandr Kvachuk Ukraine United Kingdom Movistar Team Leopard Trek Lampre–ISD Team Sky

Matthew Busche Sergey Lagutin United States Uzbekistan Team RadioShack Vacansoleil–DCM All images, logos and logotypes are the copyright and/or trademark of their respective owners, and their use in this publication is gratefully acknowledged by the author.

Many thanks to Nokia, for allowing the opportunity to participate in the Nokia World 2011 Art Pieces Project, held in London, October 2011.

Designed by Jamie Hearn. Alex Zülle www.jamiehearn.com World Time–Trial Champion 1996 © 2011 Jamie Hearn.