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The Ritz-Carlton Astana (2016-2017)

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The Ritz-Carlton Astana (2016-2017) Red Point Kazakhstan Integrated marketing communications Full range of integrated marketing communications Our services. campaigns PR Digital Event Design & SMM 3 ● Development and implementation SMM strategies development • ● Event management online and ● Corporate identity design of PR strategy Creating and maintaining social • offline ● PR support and promotion media accounts ● Development and design of ● Media relations • SMM promotion ● Event production advertising and presentation materials (flyers, brochures, ● Work with opinion leaders and • Reputational management ● Event logistics banners, etc.) bloggers • Social media content ● Marketing campaigns development ● Design of illustrations and ● Involvement and partnership with ● Photo and video shooting information partners • Development of viral advertising infographics campaigns ● TV scripts writing ● Rebranding and repositioning ● Development of naming, slogan • Anti-crisis PR in social media ● MICE events (forums, conferences) and logo ● Press tours and blog tours • Video production ● Opening ceremonies ● Advanced trainings • Target and context advertising ● Video production ● Consulting ● Concerts and B2C BTL events ● Anti-crisis communications and PR ● Monitoring and Analytics Clients of Red Point Kazakhstan. Forums and formal Government events ● Future Energy Forum, Paris 2015 ● Astana Economic Forum 2016, 2019 ● Kazakhstan Global Investment Roundtable 2017 ● 1C Kazakhstan Corporate Forum 2018 5 ● EXPO 2017 Astana, Singapore pavilion ● EXPO 2017 Astana, Qatar pavilion ● EXPO 2017 Astana, France pavilion ● Aitas Business Forum International projects and Embassies ● Embassy of Canada • Canadian hockey evening 2015 • 150 years anniversary of Canada. Hockey days in the Republic of Kazakhstan 2016 ● European Union • « Pecha Kucha» discussion platform • European film festival in Astana and Shymkent • Informal event « Ambassador`s Café » with the participation of EU ambassador • «The Europe’s Day» in 28 schools of Astana. ● Embassy of the People’s Republic of China • Cultural events and concerts «Beautiful steppe is our homeland!», «The Great Silk way, close 6 friendship forever!» • 70 years Anniversary of PRC, 2019 ● Embassy of France • Trade Mission of the Embassy of France ● The United Nations ● The World Bank ● European Bank for Reconstruction and Development ● UICC National companies ● Kazakh Tourism National company JSC • «Uly Dala Yeline Sayahat» expedition ● National Management Holding Baiterek JSC • Communication strategy ● Corporate fund «Fund of social projects» KTZH • «Medical trains» project • Children’s excursion train «Tug’an Elge Sayahat» 7 ● Corporate University «Samruk Kazyna Corporate University» • «Zhas Orken» internship program • HR Conference ● Тhe United Chemical Company LLP • Investment forums in Atyrau and Taraz ● Kazakhtelecom JSC ● National Research Cardiac Surgery Center JSC ● First President Fund International companies ● “GEFCO” International Logistic company ● Regional environment center for Central Asia ● European Bank of Reconstruction and Development ● World Bank ● Aggreko ● Pepsi ● Miele ● The Ritz-Carlton, Astana ● 2GIS 8 ● CAMECO Кazakhstan ● Russian Export Center ● Tony&Guy ● Yandex ● 1C ● UICC (Union for International Cancer Control) ● Abu-Dhabi Plaza Exhibitions, festivals and concerts ● «Alpamys» Theatre and circus show ● «Voice of Astana» International Pop Music Festival ● «Burabay Summer Fest» International Teen Talent Festival ● Astana Art Fest ● A concert in memory of Batyrkhan Shukenov 9 ● Concert Of Baigali Serkebayev ● The anniversary concert of “Mashina Vremeni" ● First solo concert of Dimash Qudaibergen in London in 2018 and New York in 2019 ● Davis Cup in Kazakhstan Kazakh and local companies ● IQ co-working center ● A`SU ● “Turoteka” Тour company ● «Serebryanka» Cleaning company ● Greenpoint ● Beeline 10 ● Aitas Holding ● Mimioriki ● Astana Su arnasy ● Civil Alliance of Kazakhstan ● SANA «Center for Scientific and Applied Psychology» ● KAZENERGY ● RIBAMBELLE Highlights of our work. Red Point Kazakhstan has strong experience with • Opening ceremonies • Media and bloggers engagement • Destination marketing • Concert organizations • MICE events я химическаяUnited Chemical компания Company ● Development of the corporate identity of the event; ● Development of a promotion strategy; ● 4 special projects with leading Kazakhstan media with 10 publications, 2 plots on the TV channel and one broadcast; ● Organization and holding of 2 forums in Taraz and Atyrau; ● Over 200 media publications; ● Audience coverage - more than 4 large regions of the Republic of Kazakhstan; 12 ● Number of information partners- 15. 150th anniversary of Canada. Hockey days in the Republic of Kazakhstan 2016. ● With the delivered KPI of 500 people, as a result, more than 4000 visitors attended the game; ● The number of exclusive interviews with the Ambassador of Canada to the Republic of Kazakhstan is 9, including participation in the morning live broadcast; ● More than 10 information partners and about 5 partners were involved; ● Number of publications: over 150 pcs. 13 The Ritz-Carlton Astana (2016-2017) Red Point Kazakhstan was working for the Ritz-Carlton, Astana pre-opening campaign during 2016-2017 as a PR outsourcing team. Main activities includes: • PR and Media support; • Bloggers and influencers engagement; • Press-tours and blog tours; 14 • Media buying and PR assistance: Forbes, Harper’s Bazaar, Robb Report, Esquire, L’Officiel, Buro 24/7 • Pre-opening campaign events: presentation of the hotel in Astana (at Astana Opera) and Almaty (at The Ritz- Carlton, Almaty) • SMM (Mokki and Ozen restaurants) • Monitoring, reporting and consulting International Children's Talent Festival “Burabay Summer Fest” ● 42 published materials in the media; ● 13 publications on leisure news portals of Astana; ● 6 video campaigns; ● Coverage of targeted advertising on social networks - 1,142,725; ● The number of subscribers 4262 in social networks (Instagram, Facebook); ● 267 posts on social networks (150 - Instagram, 117 - Facebook). 15 Astana Economic Forum 2019Астанинский экономический форум 2019 ● The number of accredited journalists - 710 people, were present at the event; ● 381 journalists from 30 countries of the world; ● In total, 15 briefings, 1 exit press approach, 1 exit press briefing, and more than 10 exclusive interviews were held; ● The number of information partners- 11; ● 2533 materials were published in the Kazakhstan media, 451 materials were published in the international media; ● Over 100 interviews for TV channels were organized; 16 ● The Press Center hosted 7 press events. Republic Summer Youth Camp «Zeren-2019» ● Logo design and corporate identity; ● Website development and technical support; ● The number of subscribers 2425 in social networks (Instagram, Facebook); ● 154 publications on social networks (Instagram, Facebook); ● The coverage of Facebook and Instagram for the entire period - 1,130,494; ● Coverage of targeted advertising on social networks - 1,042,140 (Instagram, Facebook); ● The number of views of the commercial on the YouTube channel of the project - 16 616; 17 ● More than 230 thousand impressions per week in the display and search advertising on Yandex and Google; ● The number of publications in the media is more than 100 pcs. Opening of Miele Experience Center (2018) Red Point Kazakhstan organized the opening of Miele Experience Center in Astana. • Visit of the owner Dr. Miele; • Public speech of Dr. Miele at Nazarbayev University; • PR support and media relations; 18 • Event and logistics; • Media and bloggers invitation; • Moderation of the event; interaction with guests/journalists Grand-opening Abu Dhabi Plaza shopping center (2019) Red Point Kazakhstan held the opening of the Abu Dhabi Plaza shopping center for the public . • Development of the opening concept; • Writing and distribution of a press release among the media • PR support for the opening of the Abu Dhabi PlazaMall; 19 • Organization and implementation of the opening of Abu Dhabi Plaza Mall; • Cooperation with the Embassy of UAE; • Working with the media • Monitoring Dimash Qudaibergen's concerts in London (2018) and New York (2019) ● Kazakh media relations: 2 press tours to London and New York; ● International media relations: BBC, The Independent interviews; international press-release distribution; ● Total number of tickets sold – full SOLD OUT for both concerts (all seats for the concert were sold out); 20 ● Consulting services, prompt response to requests; ● Working with the star's fan clubs around the world; ● SMM: Facebook, Instagram (target); ● Sending text and video releases to the international media database (USA and Canada); Blog Tour to Zanzibar (destination marketing) Client: Kazunion Touroperator and Ministry of Tourism of Zanzibar • Blog tour to Zanzibar; • Writing and distribution of a press release among the media • PR support and press-conference 21 «Aitas» holding ● Writing a communications strategy; ● The combination of all the companies in the holding: Saryarka Project LLP, Aitas KZ JSC, Ust-Kamenogorsk Poultry Factory JSC, Makinsk Poultry LLP, Aitas-MP LLP, Aitas metal distribution LLP, Aitas- LLP Energy ”, LLP“ Construction Corporation “Saryarka”, LLP “PROTECTION OF UBA”, Corporate Ecological Fund “Living Earth”. ● Video development; ● Organization and holding of the business forum “New Territories of Development. Makinsk "on a turn-key basis; ● Work with the media; ● Opening and maintaining a new account in the social network
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