Red Point Kazakhstan Integrated marketing communications Full range of integrated marketing communications Our services. campaigns PR Digital Event Design & SMM
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● Development and implementation SMM strategies development • ● Event management online and ● Corporate identity design of PR strategy Creating and maintaining social • offline ● PR support and promotion media accounts ● Development and design of ● Media relations • SMM promotion ● Event production advertising and presentation materials (flyers, brochures, ● Work with opinion leaders and • Reputational management ● Event logistics banners, etc.) bloggers • Social media content ● Marketing campaigns development ● Design of illustrations and ● Involvement and partnership with ● Photo and video shooting information partners • Development of viral advertising infographics campaigns ● TV scripts writing ● Rebranding and repositioning ● Development of naming, slogan • Anti-crisis PR in social media ● MICE events (forums, conferences) and logo ● Press tours and blog tours • Video production ● Opening ceremonies ● Advanced trainings • Target and context advertising ● Video production ● Consulting ● Concerts and B2C BTL events ● Anti-crisis communications and PR ● Monitoring and Analytics Clients of Red Point Kazakhstan. Forums and formal Government events
● Future Energy Forum, Paris 2015
● Astana Economic Forum 2016, 2019
● Kazakhstan Global Investment Roundtable 2017
● 1C Kazakhstan Corporate Forum 2018 5
● EXPO 2017 Astana, Singapore pavilion
● EXPO 2017 Astana, Qatar pavilion
● EXPO 2017 Astana, France pavilion
● Aitas Business Forum International projects and Embassies
● Embassy of Canada • Canadian hockey evening 2015 • 150 years anniversary of Canada. Hockey days in the Republic of Kazakhstan 2016
● European Union • « Pecha Kucha» discussion platform • European film festival in Astana and Shymkent • Informal event « Ambassador`s Café » with the participation of EU ambassador • «The Europe’s Day» in 28 schools of Astana.
● Embassy of the People’s Republic of China
• Cultural events and concerts «Beautiful steppe is our homeland!», «The Great Silk way, close 6 friendship forever!» • 70 years Anniversary of PRC, 2019
● Embassy of France • Trade Mission of the Embassy of France
● The United Nations
● The World Bank
● European Bank for Reconstruction and Development
● UICC National companies ● Kazakh Tourism National company JSC • «Uly Dala Yeline Sayahat» expedition
● National Management Holding Baiterek JSC • Communication strategy
● Corporate fund «Fund of social projects» KTZH • «Medical trains» project • Children’s excursion train «Tug’an Elge Sayahat»
7 ● Corporate University «Samruk Kazyna Corporate University» • «Zhas Orken» internship program • HR Conference
● Тhe United Chemical Company LLP • Investment forums in Atyrau and Taraz
● Kazakhtelecom JSC
● National Research Cardiac Surgery Center JSC
● First President Fund International companies ● “GEFCO” International Logistic company ● Regional environment center for Central Asia ● European Bank of Reconstruction and Development ● World Bank ● Aggreko ● Pepsi ● Miele ● The Ritz-Carlton, Astana ● 2GIS 8 ● CAMECO Кazakhstan ● Russian Export Center ● Tony&Guy ● Yandex ● 1C ● UICC (Union for International Cancer Control) ● Abu-Dhabi Plaza Exhibitions, festivals and concerts
● «Alpamys» Theatre and circus show
● «Voice of Astana» International Pop Music Festival
● «Burabay Summer Fest» International Teen Talent Festival
● Astana Art Fest
● A concert in memory of Batyrkhan Shukenov 9 ● Concert Of Baigali Serkebayev
● The anniversary concert of “Mashina Vremeni"
● First solo concert of Dimash Qudaibergen in London in 2018 and New York in 2019
● Davis Cup in Kazakhstan Kazakh and local companies ● IQ co-working center ● A`SU ● “Turoteka” Тour company ● «Serebryanka» Cleaning company ● Greenpoint ● Beeline
10 ● Aitas Holding ● Mimioriki ● Astana Su arnasy ● Civil Alliance of Kazakhstan ● SANA «Center for Scientific and Applied Psychology» ● KAZENERGY ● RIBAMBELLE Highlights of our work. Red Point Kazakhstan has strong experience with • Opening ceremonies • Media and bloggers engagement • Destination marketing • Concert organizations • MICE events я химическаяUnited Chemical компания Company ● Development of the corporate identity of the event; ● Development of a promotion strategy; ● 4 special projects with leading Kazakhstan media with 10 publications, 2 plots on the TV channel and one broadcast; ● Organization and holding of 2 forums in Taraz and Atyrau; ● Over 200 media publications; ● Audience coverage - more than 4 large regions of the Republic of Kazakhstan; 12 ● Number of information partners- 15. 150th anniversary of Canada. Hockey days in the Republic of Kazakhstan 2016. ● With the delivered KPI of 500 people, as a result, more than 4000 visitors attended the game; ● The number of exclusive interviews with the Ambassador of Canada to the Republic of Kazakhstan is 9, including participation in the morning live broadcast; ● More than 10 information partners and about 5 partners were involved; ● Number of publications: over 150 pcs.
13 The Ritz-Carlton Astana (2016-2017)
Red Point Kazakhstan was working for the Ritz-Carlton, Astana pre-opening campaign during 2016-2017 as a PR outsourcing team. Main activities includes: • PR and Media support; • Bloggers and influencers engagement; • Press-tours and blog tours; 14 • Media buying and PR assistance: Forbes, Harper’s Bazaar, Robb Report, Esquire, L’Officiel, Buro 24/7 • Pre-opening campaign events: presentation of the hotel in Astana (at Astana Opera) and Almaty (at The Ritz- Carlton, Almaty) • SMM (Mokki and Ozen restaurants) • Monitoring, reporting and consulting International Children's Talent Festival “Burabay Summer Fest” ● 42 published materials in the media; ● 13 publications on leisure news portals of Astana; ● 6 video campaigns; ● Coverage of targeted advertising on social networks - 1,142,725; ● The number of subscribers 4262 in social networks (Instagram, Facebook); ● 267 posts on social networks (150 - Instagram, 117 - Facebook). 15 Astana Economic Forum 2019Астанинский экономический форум 2019 ● The number of accredited journalists - 710 people, were present at the event; ● 381 journalists from 30 countries of the world; ● In total, 15 briefings, 1 exit press approach, 1 exit press briefing, and more than 10 exclusive interviews were held; ● The number of information partners- 11; ● 2533 materials were published in the Kazakhstan media, 451 materials were published in the international media; ● Over 100 interviews for TV channels were organized; 16 ● The Press Center hosted 7 press events. Republic Summer Youth Camp «Zeren-2019» ● Logo design and corporate identity; ● Website development and technical support; ● The number of subscribers 2425 in social networks (Instagram, Facebook); ● 154 publications on social networks (Instagram, Facebook); ● The coverage of Facebook and Instagram for the entire period - 1,130,494; ● Coverage of targeted advertising on social networks - 1,042,140 (Instagram, Facebook); ● The number of views of the commercial on the YouTube channel of the project - 16 616; 17 ● More than 230 thousand impressions per week in the display and search advertising on Yandex and Google; ● The number of publications in the media is more than 100 pcs. Opening of Miele Experience Center (2018)
Red Point Kazakhstan organized the opening of Miele Experience Center in Astana.
• Visit of the owner Dr. Miele; • Public speech of Dr. Miele at Nazarbayev University; • PR support and media relations; 18 • Event and logistics; • Media and bloggers invitation; • Moderation of the event; interaction with guests/journalists Grand-opening Abu Dhabi Plaza shopping center (2019)
Red Point Kazakhstan held the opening of the Abu Dhabi Plaza shopping center for the public . • Development of the opening concept; • Writing and distribution of a press release among the media
• PR support for the opening of the Abu Dhabi PlazaMall; 19 • Organization and implementation of the opening of Abu Dhabi Plaza Mall; • Cooperation with the Embassy of UAE; • Working with the media • Monitoring Dimash Qudaibergen's concerts in London (2018) and New York (2019)
● Kazakh media relations: 2 press tours to London and New York;
● International media relations: BBC, The Independent interviews; international press-release distribution;
● Total number of tickets sold – full SOLD OUT for both concerts (all seats for the concert were sold out); 20 ● Consulting services, prompt response to requests;
● Working with the star's fan clubs around the world;
● SMM: Facebook, Instagram (target);
● Sending text and video releases to the international media database (USA and Canada); Blog Tour to Zanzibar (destination marketing)
Client: Kazunion Touroperator and Ministry of Tourism of Zanzibar
• Blog tour to Zanzibar; • Writing and distribution of a press release among the media • PR support and press-conference
21 «Aitas» holding
● Writing a communications strategy; ● The combination of all the companies in the holding: Saryarka Project LLP, Aitas KZ JSC, Ust-Kamenogorsk Poultry Factory JSC, Makinsk Poultry LLP, Aitas-MP LLP, Aitas metal distribution LLP, Aitas- LLP Energy ”, LLP“ Construction Corporation “Saryarka”, LLP “PROTECTION OF UBA”, Corporate Ecological Fund “Living Earth”. ● Video development; ● Organization and holding of the business forum “New Territories of Development. Makinsk "on a turn-key basis; ● Work with the media; ● Opening and maintaining a new account in the social network Facebook for the forum; 22 ● Clipping / media monitoring. 2020 Davis Cup Qualification Tournament
● Advertising placement : radio, target on social networks, in social media publics , advertising banners in online media; ● PR support: writing PR articles, placement in TOP media; ● 200 published materials; ● 15 TV reports; ● Placing audio clips in Kazakh and Russian languages on 8 radio stations; ● Advertising in 14 social media publics; ● Draw of tickets for radio and social services networks; ● Recording a viral congratulation video clip by the members of the national tennis team of Kazakhstan for the International Women's’ Day. 23 Cameco Kazakhstan
• Organization of the gala event • Content development, video production • Special projects in the media • Writing, translation and distribution of announcements, press releases • Production of souvenirs
24 Tabys App
1. Strategy development: • Communication strategy • PR strategy • Tactical plan • Creative concept 2. Identity: • Name, logo, brand book • UI design (user interface design) 25 3. Content Development: • Visual concept • Video clips (scripting and coordination of work) • Materials for SMM and news • Website development and design • Website development
Project results: KPI: 6000 downloads for a period of 1.5 months of an advertising campaign with 600 users (conversion - 10%) Result: more than 38,000 downloads and 4,000 users Qazaq Oil
Development of creative concept: from 3 to 7 days
Visual concept Key message / naming Key visual Visual adaptation (Instagram, Facebook, digital) Copywriting in three languages (Russian, Kazakh, English) Video script synopsis (15 sec., 30 sec.) 26
4 waves throughout the year:
March 8 - Nauryz May holidays Back to school New Year Cleaning company “Serebryanka”
Rebranding Website development
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Development of the SMM promotion strategy 2GIS – Nur-Sultan
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Working with the media Development and recommendations for (recommendations, responding to media conducting a viral advertising campaign inquiries, searching for partners) on social media and the Internet Travel company “Turoteka”
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Naming Logo Slogan Branding and brand development development development book development International logistics company “GEFCO”
• Recommendations for working with public and professional organizations
• Development of an action plan
• Writing, translation and distribution of press 30 releases 31
PR support for the presentation of the book "Book Travel Kazakhstan" in Astana Future Energy Forum – 2015, Paris
• PR support of the Forum
• Event and website branding
• Consulting on organizing and holding an event
• SMM 32 Internship programme “Zhas Orken” at JSC “Samruk- Kazyna Corporate University”
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PR support: creating a video, working in social networks, holding a press conference, contextual advertising and advertising in social networks. Result: over 500 applications submitted Information coverage: over 500,000 people Seminar for “Aggreko Eurasia”
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• Logistics support of the event: branding, sending out invitations, drawing up a program, working with subcontractors, logistics, transport services. • 10 VIP guests, including Mr. Kairat Kelimbetov and Mr. Shkolnik. EXPO-2017 ASTANA PR support for the French Pavilion
• 54 events, including 20 events with media support and bloggers • 600,000 people visited the French pavilion • The pavilion received an award from the international magazine EXHIBITOR Magazine in the Editor's Choice nomination - EDITOR'S CHOICE • 4 exclusive interviews with the Commissioner General - Pascal Loro • 203 publications in the media
35 EXPO-2017 ASTANA PR support for Qatar’s Pavilion
• 7 Exclusive Interviews with Pavilion Director Mr. Muhammad Said Al- Bloshi • Organization of an exclusive show of traditional Arab women's clothing from the Qatari designer Uadh Ali As-Suleiti • The pavilion received an award from EXHIBITOR Magazine for the best facade • 62 publications in the media
36 EXPO-2017 ASTANA PR support for Singapore’s Pavilion
• EXHIBITOR Magazine Award - Best Small Pavilion • Over 50 publications in the media
37 Project “Medical Trains”
Media support, work with local akimats, call center services, development of a landing page, work with social media. Thanks to information work, the trains were visited by about 66 thousand people
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Media type Number of outputs Information coverage Printed media 6 451 491 Television, radio 17 90 751 700 News agencies 88 269 685 Instagram - 214 Instagram – 57 931 Social media Facebook - 225 Facebook – 10 679 Children’s Sightseeing Train
PR support of the project: conducting an essay competition for children, working in social networks, advertising on the radio, producing a report video, escorting on trains, media support, monitoring
39 Media type Number of outputs Information coverage Printed media 2 3 000 Television, radio 5 460 000
News agencies 7 298 000 Instagram – 748 Instagram – 463 760 Social media Facebook - 117 Facebook – 117 325 PR support for Kazakhstan Global Investment Roundtable
Results: • As a result of the KGIR round table, 11 agreements and memorandums were signed for a total of more than $ 3 billion • Number of participants from Kazakhstan: 100 people • Number of foreign participants: 200 people • 95 journalists, including foreign media (CNBC, Russia 24, Alpha Grid) • 4 official media partners • 11 media partners 40 • 9 exclusive interviews with KGIR announcers • More than 150 publications in the media PR support for ”Asu” at marathons
• Online coverage – 1 550 609 people. • Offline coverage – 14 000 participants of Almaty marathon and 2 000 participants 41 of Taraz marathon Production of various videos in collaboration with partners
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https://youtu.be/ny9k0kIXZKE https://youtu.be/4BORabsltQY Online Projects of Red Point Kazakhstan. Anti-virus online conference and a series of anti-crisis webinars for entrepreneurs named “ReStart” (Season 1, Season 2)
● Logo design and corporate identity; ● Website development and technical support; ● Content development and event program; ● Development of an advertisement video for social. networks; ● Targeted advertising; ● Technical moderation and coordination of events; ● More than 500 participants all over from Kazakhstan.
44 Organization of online briefings:
«Responding to COVID-19 short-term and long-term impacts in Central Asia», «Central Asia’s Food Security in the Ear of COVID-19», «COVID-19 in Central Asia: Poverty, social, and economic impact».
● Writing and distributing a press release on the media database ● Writing a script for an online briefing in Russian ● Media accreditation ● Consulting service 45 ● Working with speakers ● Moderation of an online briefing ● Development of an announcement visual ● Providing an online platform Webinar.ru, Zoom ● Technical support of events ● Media clipping / monitoring ● More than 100 published materials in the media. Media partners of Red Point Kazakhstan. INTERNATIONAL MEDIA PARTNERS
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47 KAZAKHSTAN MEDIA PARTNERS
48 Our Team
ANASTASIYA MUDRETSOVA ALIYA BEIBITKYZY ALMIRA MANASH Project Manager Project Manager Deputy General Manager
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ASSEL KOZHAKOVA Director VALERIYA GROKHOLSKAYA AIDA MUSTAFINA AIGERIM ZHUMABAYEVA AIGERIM BEKENOVA Project Manager Manager Project Manager Project Manager Achievements of Red Point Kazakhstan. Professional Award in a sphere of communication - Eventiada IPRA Golden World Awards 2018, first place in Best Integrated Campaign nomination with the Kazakhstan Investment Round Table project.
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