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Adorno, Theodor, 12, 77 Blaft (publisher), 39–40, 54–5 Adiga, Aravind: White Tiger, Anthology of Tamil Pulp Fiction, 33, 46–9 39, 54–5 Administrative Reforms Committee Bose, Subhash Chandra, 66–7 Report (2008), 83 Bourdieu, Pierre, 12–13, 131 Advani, L.K., 65 BPO (Business Process Outsourcing), AICTE (All India Council for 22, 23, 24, 30, 36, 44, 86 Technical Education), 168 Brahma Baba (Lekhraj Kripalani), Alagh Committee Report (2001), 155 83 Brahma Kumaris, 155–6, 161–3 Alexander, Jeffrey, 15–16 Breivik, Anders, 2083,73 Anthology of Tamil Pulp Fiction (Blaft British Council, 27, 113–14 publication), 33, 39, 54–5 British High Commission in India, Are You Listening? (Nichols and 113–14 Stevens), 95 business schools, 82, 83–4, 87 Arendt, Hannah, 77 and business communication, Association of Publishers in India 103–7 (API), 27 and business management, 68–9, Aurobindo, Sri (Aurobindo Ghose), 75 152–4, 157 Austin, Nancy: Passion for Excellence Campus Connect, 92–3 (with Peters), 96–7 CBSE (Central Board of Secondary Autobiography (Franklin), 134 Education), 140, 143, 158, 163–7 Chakarborty, Tarun: Group Discussion, 120–7 Bengali fiction, 50–1 Chavan, S.B., 160 Bennett, Tony: New Keywords (with Civil Services Examinations (CSE), Grossberg and Morris), 5–6, 82–3 8–9, 13 Confederation of Indian Industry Benson, Herbert, 169 (CII), 139, 142–3 Bhagat, Chetan, 22–4, 32, 37–8, Congress, Indian National, 145–6, 53, 63 150–1, 158, 163–4 Five Point Someone, 23 Constitution of India, 136–7, 148, One Night @ the Call Centre,23 170 What Young India Wants, CSDS-KAS Survey, 34–5, 89–90 37–8 Birmingham School, 12 Dalit, 45 BJP (Bharatiya Janata Party), De, Shobhaa, 22, 29, 53 65, 145–6, 149–50, 158, Department of Publications (Urban 163–4 Development Ministry), 140

201 202 Index

Durkheim, Émile: Rules of Sociological hidden curriculum, 138, 144 Method, 172–4, 176, 178 Hindi critics, 40, 55–9 Education First, 111 and English, 36, 43, 45–6, 89 81st Report on Value Education, fiction, 51–9 145–50, 151, 152, 153–4, 156–7, usage, 34, 47, 54–5 158, 159–60, 161, 163–4, Hoggart, Richard, 12 168, 169 Horkheimer, Max, 12 Emerson, R.W., 134 Hota Committee Report (2004), 83 English and Dalits, 45 IIMs (Indian Institutes of and Hindi, 36, 43, 45–6, 89 Management), 83–4, 85, 87, 168 usage in India, 30–2, 34–5, 36–7, IITs (Indian Institutes of 41–5, 46–50, 89, 90–1, 109–14, Technology), 68, 168 115–16, 117–18, 126, 172 Indian Administrative Service (IAS), 82–3, 85, 87 Five Point Someone (Bhagat), 23 Indian Confederation of Industries Five Year Plans, 152 (ICI), 112 Flesch, Rudolph, 95 Indian Readership Survey, 87–8 Footnote (Grafton), 129–32, 167 Internet Franklin, Benjamin: access in India, 35, 64, 72 Autobiography, 134 for examinations, 88 Friedrich Ebert Stiftung, 74 Is Anybody Listening? (Whyte), 95

Gandhi, M.K., 152–4, 157 Jaico (publisher), 62–3, 102, 105 Experiments with Truth,72 Jha, Prem Kant: Group Discussion genre fiction, 25, 28–30 (with Gupta), 120–7 Giddens, Anthony: New Rules of Sociological Method, 172–4, Kendriya Vidyalaya Sangathan, 176, 178 161–2 Gokak, V.K., 159–60 Keywords (Williams), 3–8, 11–12 Value Orientation, 159–60 Kindly Ones (Littell), 77 Golwalkar, Madhav, 65 Kothari Commission, 146, 152, 160 Gouldner, Alvin, 131 Krishnan, Mini, 164 Grafton, Anthony: Footnote, 129–32, 167 leadership, 61, 67–9, 73–4, 75, 76–7, Grossberg, Lawrence: New Keywords 79, 84, 91, 130, 131–2, 152–3, (with Bennett and Morris), 5–6, 157, 167, 171 8–9 Littell, Jonathan: Kindly Ones,77 Group Discussion (Chakarborty), Lopex, Felix: Personnel 120–7 Interviewing,95 Group Discussion (Gupta and Jha), 120–7 Maharashtra Navnirman Sena State Board of Schools, 61 (political party), 61 Gupta, Manju: Group Discussion Maslow, Abraham H., 169 (with Jha), 120–7 mass culture: definition of, 3–4, 7–9 Index 203

MHRD (Ministry of Human Resource Pathak, Surender Mohan, 33, 39, 51, Development), 150–2, 162 54, 55, 56 Midnight’s Children (Rushdie), 20 Penguin India (publisher), 18, 37 Miller, John P., 170 Personnel Interviewing (Lopez), 95 Modi, Narendra, 61 Peters, Tom: Passion for Excellence Mohan, Anil, 53 (with Austin), 96–7 Morris, Meaghan: New Keywords popular culture: definition of, 3–4, (with Bennett and Grossberg), 7–9 5–6, 8–9 Publications Division (Information Mother (Mirra Alfassa), 153, 154 and Broadcasting Ministry), 140 publishing (in India), 21–2, 26–30, Nanda, Gulshan, 51–2, 56 53–4, 55–9, 62–3, 101–7, National Policy on Education (1986), 117–18, 139–44, 155–6 146, 152 pirated, 47, 63–4, 139 NBT (National Book Trust), 140, Purohit, Sudarshan, 33–4, 39, 54 142–3 NBT-NCAER Survey, 34–5, 86, 89 Radhakrishnan Commission, NCERT (National Council of 146, 152 Educational Research and Rajput, J.S., 152, 167–8 Training), 140, 142–3, 149–51, Ramakrishna Mission, 155–6, 157–8 152–3, 163–4, 167–8 Rao, P.V. Narasimha, 160 NCF (National Curriculum Rashtriya Uchchatar Shiksha Abhiyan, Framework) 2000, 149–50, 152 163–4 Ravi Dayal (publisher), 18 NCF (National Curriculum religion, 35, 65, 77, 79, 125, 134, Framework) 2005, 150–1, 163–4 136–7, 138, 150–1, 153–5, 157, NCTE (National Council of Teacher 163–5 Education), 140, 152–3 Rights of Man (Paine), 72 NDA (National Democratic Alliance), Rosser, Yvette, 163 145–6, 149–50, 158, 163–4 Rowling, J.K., 23, 63 Neilson BookScan India, 102 Roy, Aruna, 163 New Keywords (Bennett, Grossberg RSS (Rashtriya Swayamsevak Sangh), and Morris), 5–6, 8–9, 13 65, 155, 172 New Rules of Sociological Method Ruhela, S.P., 160 (Giddens), 172–4, 176, 178 Rules of Sociological Method Nichols, Ralph: Are You Listening? (Durkheim), 172–4, 176, 178 (with Stevens), 95 Rushdie, Salman: Midnight’s Children,20 One Night @ the Call Centre (Bhagat), 23 Sai Baba, Sathya (Sathyanarayana Raju), 155, 159–60 Pachauri, Sudheesh, 57–8 Safi, Ibne, 39, 56 Paine, Thomas: Rights of Man,72 Sahitya Akademi, 19, 140 Passion for Excellence (Peters and Sartre, Jean-Paul, 170 Austin), 96–7 Trust, 155–6, 159–61 204 Index

Satish Chandra Committee Report UPA, 146, 150–1, 158, 163–4 (1989), 83 UPSC (Union Public Service Savarkar, V.D., 65 Commission), 83, 87 Services Selection Board (SSB), 82, 85–6 VHP (), 155 Sharma, Ved Prakash, 51, 53 Value Orientation (Gokak), 159–60 Shiv Sena (political party), 61 Vivekananda, Swami (Narendra Sibal, Kapil, 162 Nath Datta), 155, 156–8 Singh, Manmohan, 158 Steiner, Rudolf, 169–70 Stevens, Nicholas: Are You Listening? What Young India Wants (Bhagat), (with Nichols), 95 37–8 White Tiger (Adiga), 46–9 Thackeray, Bal, 61, 65 Whyte, William, 97–8 Thackeray, Raj, 61, 65 Is Anybody Listening?,95 Tuckman, Bruce, 108 Williams, Raymond, 3–8, 11–13, 2083 (Breivik), 73 176 Culture and Society,4,11 UGC (University Grants Keywords, 3–8, 11–12 Commission), 83, 140, 149, World’s Parliament on Religions 151–2, 161, 167–8 (Chicago 1893), 157 UNESCO (United Nations Educational, Scientific and Cultural Organization), 111, 135 Yash Pal Committee, 152