08120 APRIL 29, 1972 $1.25 A BILLBOARD PUBLICATION SEVENTY -EIGHTH YEAR The International Music-Record-Tape Newsweekly HOT 100 PAGE 68 TOP LP'S PAGES 70, 72 O r TAPE CARTRIDGE PAGE 48 Piracy Law's Foes Top Execs Will Co -op Ad Money Charge 'Ambiguity' Attend Meeting By MILDRED HALL Gets Closer Look NEW YORK -Top executives WASHINGTON - Failure of Court Judge June L. Green and from the music- record -talent fields By JOHN SIPPEL the new antipiracy law to designate Howard F. Corcoran and Senior encompassing the global spectrum Record com- pointed out that his firm has songwriters' rights in the new re- Circuit Court Judge Charles Fahy, will converge on the Acapulco LOS ANGELES- cording copyright was the hottest spokesmen for the Attorney Gen- panies are taking a closer look at established placement patterns Princess Hotel, Acapulco, Mexico, through working so many local issue in oral argument before a eral's office, and the Recording for the fourth annual International cooperative advertising appropria- three -judge court in Federal Dis- Industry Association of America tions because of fast -rising costs co -op programs for a variety of Music Industry Conference begin- and the manufacturers in all fields. trict Court here last week. The (RIAA) held that the law was ning Sunday (30) and running in all advertising media case involved was of a new breed of rec- ACB primarily checks all types the Ronald proper and constitutional in every through Saturday (6). emergence Shaab challenge to the constitu- respect, and that Shaab had failed ord /tape marketing executive, a of print media, while DAF checks tionality The turnout will surpass that of revealed. out print, radio, TV, direct mail of the law, S. 646. The to prove his claim. They asked last year's IMIC meeting at Mon- national check has hearing was on cross notions for for dismissal of the case. With already strained ad budgets and outdoor advertising expendi- treux. Switzerland. Registrations tures. Forlenza said that his clients, summary judgment on the plead- Plaintiff Shaab's Washington at- for the Conference for those who facing the forthcoming additional ing, which could result in an early torney, Jim Fisk, claimed the law do not have time to heavy cost of TV spot advertising (Continued on page 6) decision and preclude was apply through 15), marketing ex- the necessity not only unconstitutional, but James O. Rice Associates will be (Billboard, Apr. for further trial. had an "ambiguity" concerning ecutives are keeping an eagle -eye In the hearing before District accepted at the IMIC registration co- (Continued on page 4) desk in the lobby of the Acapulco on a once -loosely administered op ad program. It is known that Fan Fair Sells Princess. major record companies are using The executives will consider the veri- pressing problems facing the in- professional co -op advertising fying agencies, such as Advertising Country LP's French Mfrs Raising Retail dustry today at a variety of seminars. In addition, many firms Checking Bureau (ACB) and Dis- By BILL WILLIAMS tributor Advertising Fund Control, $ After Wholesale Increase (Continued on page 10) Inc., (DAF) Staten Island, N.Y., to NASHVILLE -Music City Rec- ord Distributors, taking a leaf from By MICHAEL WAY continuously scrutinize co -op ad- vertising requests for credit (RFC) the Gospel Music pages, sold more $5,000 worth of country al- PARIS -French record manu- simply moved product, in many U.K.'s January to establish credence. than facturers have passed on to the cases, to a higher category ACB, which has offices cross - bums during the First Annual In- code. Fan Fair (Billboard, public retail price increases of up This is because retailers are to Sales Up country, not only checks out ternational to 20 percent following the Fi- be allowed to keep only Output, RFC's, but it also can completely April 22). to exist- of the nance Ministry's decision to un- ing profit margins. The simple By BRIAN MULLIGAN implement a local co -op ad pro- Hutch Carlock, president firm, set up a record sales center freeze pre -tax wholesale prices for code switches have been made so Staff Member, Music Week gram nationally after a company the first time in nine years. that the increases can be shared or company and ad agency have in the midst of the 155 display During that period prices have by the manufacturing and retail LONDON -The British record created the program. Both ACB booths at the Municipal Audi- barely risen. French records have sides of the industry. industry made a bright start in and DAF, which is headed by Sal torium, and began what he feels a low wholesale and a high retail Only one category as such, has 1972 with a 7 percent increase in Forlenza, veteran marketing exec- will grow into a massive sales "luxury rate" value added tax. been increased in price -the production and an encouraging 19 utive at Columbia and ad agency event. Today, however, manufacturers dwindling 45 rpm EP, which has percent lift in sales in January chief until he opened his own co- Stocking only LP's, Carlock and have not increased the prices of the been increased from $2.10 to compared with the previous year. op ad firm two years ago, check his workers discovered two fac- 25 existing categories, but have $2.40. Most major companies, According to the latest figures the validity of advertising requests tors: emotionalism plays a part in however, have taken the oppor- (Continued on page 6) for credit. ACB's Bill Panczak (Continued on page 54) tunity to hike the single from $1.50 to $1.70. The most spectac- Jukebox Key ular increases have been with the middle -price album category. From the former retail price of $4.85, To LP Spurt the category has risen to $5.30, $5.68 and $6.34. By EARL PAIGE Other rises include double - CHICAGO-The dominance of (Continued on page 58) the LP and its effect on jukebox programming is pointed up by a study showing that album move- Rosen Planning ment on the charts is now twice as fast as two years ago. The al- bum pace pickup is occurring while Retail Expansion singles are moving on the charts By MAURIE ORODENKER almost twice as slowly. PHILADELPHIA - Raymond The dichotomy of fast -breaking Rose.i & Co., for many years one singles causes headaches for juke- of the leading wholesale distribu- box programmers. LP's receive tors, looks for its growth in an immediate airplay and trigger re- expansion of its retail record and quests for jukebox singles, which music shops. The Rosen firm, (Continued on page 56) which distributed a large line of records, dropped its wholesale rec- ord operation because it was not profitable. The company is more The Jazz Scene optimistic about its retail opera- tion. The largest music seminar of the year, IMIC -4, is now in full A whole new world of sound in stereo and 4- channel. RCA in- Franklin Music Shops, operating swing at the Acapulco Princess Hotel in Acapulco, Mexico. troduces Quadradisc, the compatible stereo/4- channel record. Showcased in exclusively in shopping malls, You still have time to register and attend IMIC -4, sponsored The first discrete system record to give perfect sound on both plan for wide expansion. Apart by the Billboard group. For further information, contact Cole- stereo and 4- channel equipment -and at no increase in cost. This Issue from a shop in the Atlanta area, man Finkle, Acapulco Princess Hotel, Acapulco, Mexico. Montenegro's "Godfather" heads RCA Quadradisc release. (Continued on page 8) (Advertisement) (Advertisement) ( Advertisement QUESTION: Which record company has put fire new names into the top 50 since the first of the year? Answer on Page II. www.americanradiohistory.com HE'S GONNA DESTROY YOU H ES A"TROGLODYTE!!, \ow very much a single anc he's everywhere. Hitting like mac. AM, FM, MOR, R&B, POP.. Anc he's oven in the ceout JIMMY CASTOR BUNCH aloum. LSP-4640 P8S-1888 PK-1888 104 Reil Records and Tapes www.americanradiohistory.com General News EDITORIAL BMI to Honor Polygram, MGM Tie Meaningful Event Writers, Pubs Wrap -Up This Week to their homes Thousands of Country music fans have returned YORK agreement headed by Jacques Chabrier, who around the world, satisfied that they finally have gained a form of NEW YORK -BMI will honor NEW -The the writers and publishers of the bringing MGM Records into the also is serving as acting president recognition from the music industry. Polygram Corp. fold is expected of the music firm. Chabrier, who in songs in its repertoire that were The consumers who attended the first international Fan Fair most performed in 1971, at a din- to be concluded this week in Los came to Chappell from the finan- Nashville not only saw and heard 105 artists perform, but were able ner in the Georgian Ballroom of Angeles. Polygram Corp. is the cial field, will devote his primary to mingle with them, get tapes and autographs, have pictures made, New York's Hotel Americana on recently formed U.S. based cor- attention to his Polygram post as and buy their records. It was a rewarding experience. The fact that May 25. porate entity which embraces vice president in charge of finance men of the stature of Irwin Steinberg, Charlie Fach, Bill Farr, Harry Edward M. Cramer, president Chappell Music, Mercury Records, once he can turn over the presi- Jenkins, Vito Blando, Frank Mancini, Wade Pepper and others saw of BMI, will present the awards, Polydor Records, and now will in- (Continued on page 74) MGM Records.