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MMPI Turns up Marketing for Cleveland Mart 20100621-NEWS--1-NAT-CCI-CL_-- 6/18/2010 4:09 PM Page 1 Vol. 31, No. 25 $1.50/JUNE 21 - 27, 2010 BE THERE OR BE SQUARE MMPI turns up Restaurants warm to newest social media tool as one more marketing for ingredient in effort to further develop customer loyalty By KATHY AMES CARR tial to earn them a bounce in business by [email protected] giving incentives to users who frequent Cleveland mart their establishment. or children, Four Square is a sim- Local restaurant owners say they are ple game in which four players thinking outside the box — or square — Chicago developer pitches product dealers stand in four squares carved by by using Foursquare as a customer chalk on concrete and bounce to loyalty program that rewards visitors on project, while letters of intent pile up Feach other a ball that must stay in bounds. with discounts based on the number of For restaurant owners, Foursquare is times they visit. By JAY MILLER INSIDE: How companies at a Chicago a social media game that has the poten- See FOURSQUARE Page 12 [email protected] trade show view the planned project here. Page 20 CHICAGO — The intensity of the marketing for the new $425 million city as a tourism destination and for convention center and medical nonmedical trade shows, had com- merchandise mart was kicked up a mitments for at least 10 shows. notch last week. With a groundbreaking for the During the first days of last week, Cleveland complex set for October, MMPI Inc., the complex’s developer, MMPI pitched the Cleveland center rolled out the concept to health care to a group of about 40 furniture products dealers who came to dealers with major product lines Chicago for NeoCon 2010, a leading targeting hospitals, doctors’ offices trade show for the contract furni- and other medical facilities on ture business. The show is held Tuesday, the middle day of the annually at the Merchandise Mart, three-day show. MMPI’s crown jewel trade center. The 40 dealers, who MMPI has Then on Wednesday, Samantha not named, were offered a significant Fryberger, director of communica- amount of free rent to take permanent tions for Positively Cleveland, said showroom space at the medical her organization, which markets the See MART Page 20 INSIDE Leaving on a (new) jet plane Nextant Aerospace LLC, a 3-year-old company based at the Cuyahoga County Airport in Rich- mond Heights and led by James Miller (right), is finding buyers for its 400NEXT aircraft. KRISTEN WILSON ILLUSTRATION The plane is a remake of the Beechcraft 400, and now seats eight and can fly farther on less fuel than its predecessor. Read Jay Miller’s story on Page 3. JESSE KRAMER By improving energy efficiency, local firms dodge FirstEnergy fee By CHUCK SODER cents per kilowatt hour. [email protected] Customers face higher bills as utility takes on demand to cut usage Over the years, however, the efficiency fee will go up, said Ellen A few of FirstEnergy Corp.’s Ohio forgo paying the fee for a given large, according to energy consul- Commission of Ohio. Raines, director of external commu- customers won’t have to pay a new period of time, and a few dozen tants in Ohio. Customers buying in bulk would nications for FirstEnergy. FirstEnergy fee intended to finance the utility’s other businesses and organizations It would start out at .12 cents per pay less than .07 cents per kilowatt will attempt to find the least expen- energy efficiency programs. in FirstEnergy’s Ohio territories have kilowatt hour for the smallest com- hour, and rates in the Ohio Edison sive ways to help its customers cut So how’d they get out of it? By applied for the same exemption. mercial customers in FirstEnergy’s territory would be even lower. how much electricity they use, but putting their own energy efficiency The fee — a result of a 2008 state Cleveland Electric Illuminating The rates FirstEnergy’s commercial eventually the utility will have to take programs in place. law that requires FirstEnergy and Co. territory, which covers much of customers pay for electricity vary more expensive measures if it is to Five companies with operations in other investor-owned utilities to cut Northeast Ohio, according to a but are generally lower than the cut usage by 22%. Northeast Ohio already have received total energy usage by 22% over the FirstEnergy proposal that has yet to rates it charges homeowners, which “The expectation is that we would state approval that will allow them to next 15 years — could end up being be approved by the Public Utilities range between 12 cents and 13 See FEE Page 21 SPECIAL SECTION 25 6 EDUCATION NEWSPAPER Prep and parochial schools adapt curricula to 71486 01032 meet students’ interest in sustainability ■ Page 15 0 PLUS: COMPETITION FOR STUDENTS ■ NEW LANGUAGES ■ & MORE CrainsCleveland.com/30thanniversary 20100621-NEWS--2-NAT-CCI-CL_-- 6/18/2010 11:35 AM Page 1 2 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM JUNE 21-27, 2010 COMING NEXT WEEK HEALTHY DIFFERENCES It costs $3.03 per hour, on average, to provide health insurance benefits to Investing Guide management-level and professional employees, more than three times the cost of those for service-sector workers. In March, the average cost for health insurance We profile several investors and benefits in private industry was $2.08 per hour. Employer costs for those benefits 700 W. St. Clair Ave., Suite 310, were significantly higher for union workers than for nonunion. Here’s the break- Cleveland, OH 44113-1230 consider how the economy has down of employer costs per hour, by industries and by regions: Phone: (216) 522-1383 affected their financial strategies, plus Fax: (216) 694-4264 a look at how health care reform Industry Cost www.crainscleveland.com legislation impacts the investment Management, professional and related $3.03 Publisher/editorial director: Brian D. Tucker ([email protected]) market, company performances Natural resources, construction and maintenance 2.49 Editor: Mark Dodosh ([email protected]) and more. Production, transportation and material moving 2.34 Managing editor: Scott Suttell ([email protected]) Sales and office 1.87 Sections editor: REGULAR FEATURES Service 0.92 Amy Ann Stoessel ([email protected]) Assistant editors: All industries, average 2.08 Joel Hammond ([email protected]) Best of the Blogs .........23 Letter..........................10 Sports Big Issue .....................11 List: Highest paid CEOs.19 Northeast 2.40 Kathy Carr ([email protected]) Marketing and food Classified ....................22 Reporters’ Notebook....23 Midwest 2.21 Senior reporter: Editorial ......................10 The Week ....................23 Stan Bullard ([email protected]) South 1.78 Real estate and construction Going Places ...............14 What’s New..................23 SOURCE: U.S. BUREAU OF LABOR STATISTICS; WWW.BLS.GOV Reporters: Shannon Mortland ([email protected]) Health care and education Jay Miller ([email protected]) Government Chuck Soder ([email protected]) Technology Dan Shingler ([email protected]) Manufacturing Arielle Kass ([email protected]) Finance and legal Research editor: Deborah W. Hillyer ([email protected]) Cartoonist/illustrator: Rich Williams Marketing/Events manager: Christian Hendricks ([email protected]) Marketing coordinator: Laura Franks ([email protected]) Advertising sales director: Mike Malley ([email protected]) Account executives: Adam Mandell ([email protected]) Dirk Kruger ([email protected]) Nicole Mastrangelo ([email protected]) Dawn Donegan ([email protected]) Business development manager & classified advertising: Genny Donley ([email protected]) Office coordinator: Toni Coleman ([email protected]) Production manager: Craig L. Mackey ([email protected]) Thank You Production assistant/video editor: Steven Bennett ([email protected]) Graphic designer: Kristen Wilson ([email protected]) Billing: Susan Jaranowski, 313-446-6024 ([email protected]) Cleveland Credit: Todd Masura, 313-446-6097 ([email protected]) Circulation manager: for helping us achieve the Erin Miller ([email protected]) Customer service manager: Brenda Johnson-Brantley (bjohnson-brantley@ crain.com) #1 ranking in our industry 1-877-824-9373 again this year. Crain Communications Inc. Keith E. Crain: Chairman Rance Crain: President Merrilee Crain: Secretary Mary Kay Crain: Treasurer William A. Morrow: Executive vice president/operations Brian D. Tucker: Vice president Robert C. Adams: Group vice president technology, circulation, manufacturing Paul Dalpiaz: Chief Information Officer Dave Kamis: Vice president/production & manufacturing Kathy Henry: Corporate circulation/audience development director G.D. Crain Jr. Founder (1885-1973) Mrs. G.D. Crain Jr. Chairman (1911-1996) Subscriptions: In Ohio: 1 year, $59; 2 years, $102. Outside of Ohio: 1 year, $102; 2 years, $180. Single copy, $1.50. Allow 4 weeks for change of address. Send all subscription correspondence to Circulation De- partment, Crain’s Cleveland Business, 1155 Gratiot Av- enue, Detroit, Michigan 48207-2912. 1-877-824-9373 Meeting all of your specialized staffi ng and recruitment needs. or FAX (313) 446-6777. Reprints: Call 1-800-290-5460 Ext. 136 Audit Bureau Accountemps • Offi ceTeam • Robert Half Finance & Accounting of Circulation Robert Half Technology • Robert Half Management Resources • The Creative Group 1.800.803.8367 rhi.com Source: FORTUNE March, 22, 2010 © 2010 Robert Half International Inc. An Equal Opportunity Employer. RHI-0510. All referenced trademarks are the property of their respective owners. 20100621-NEWS--3-NAT-CCI-CL_-- 6/18/2010 3:15 PM Page 1 JUNE 21-27, 2010 WWW.CRAINSCLEVELAND.COM CRAIN’S CLEVELAND BUSINESS 3 Midtown project attempt to ‘resettle’ city ment loans. lenders to real estate and job-creating repayment of the HUD loan. This Without committed tenants, Geis’ planned $20M The city’s financing strategy businesses in qualifying urban approach, he said, allows the pro- stems from using a $10.7 million areas to receive a valuable federal ject to avoid the cost of a tax Euclid Tech Center will require unique financing U.S.
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