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London Journal of Canadian Studies The Quebec Election of April 2014: Initial Impressions Christopher Kirkey1, * How to cite: Kirkey, C. ‘The Quebec Election of April 2014: Initial Impressions.’ London Journal of Canadian Studies, 2017, 32(1), pp. 87–97. DOI: https://doi.org/10.14324/111.444.ljcs.2017v32.007. Published: 15 December 2017 Peer Review: This article has been peer reviewed through the journal’s standard double blind peer-review, where both the reviewers and authors are anonymized during review. Copyright: © 2017, The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC-BY) 4.0 https://creativecommons.org/licenses/by/4.0/, which permits unrestricted use, distribution and reproduction in any medium, provided the original author and source are credited • DOI: https://doi.org/10.14324/111.444.ljcs.2017v32.007. Open Access: London Journal of Canadian Studies is a peer-reviewed open access journal. *Correspondence: [email protected] 1 State University of New York College at Plattsburgh, USA The Quebec Election of April 2014: Initial Impressions Christopher Kirkey Abstract The outcome of the 7 April 2014 general election in Quebec proved to be a surprise to many observers. Voters across Quebec chose to support a pro-federalist, Liberal Party majority government, led by Philippe Couillard. Pauline Marois’s overtly separatist Parti Québecois (PQ) was soundly and unexpectedly defeated. The 33-day electoral campaign, marked by a heightened focus on Quebec independence, identity politics and the proposed extension of further protections for the French language, illustrated that Quebec society was far more concerned with issues surrounding the scope and delivery of healthcare, education and a whole host of related economic issues, including employment, provincial debt levels, public expenditures, taxation and the pace of economic growth. This essay, in examining the election campaign, suggests that the preferred message of the PQ failed to resonate with Quebec public opinion; a message that was only further muddled with the introduction of ‘star’ candidate Pierre Karl Péladeau. The results of the 2014 election, this essay concludes, further points to significant shifts underway in Quebec society; shifts that portend important new currents in public attitudes and the very relationship between the province’s residents and the Quebec state. Introduction1 An unanticipated election result characterized by surprise, aston- ishment and bewilderment. While this characterization might lead The Quebec elecTion of April 2014 87 one to think of the recent result of the Germany–Brazil World Cup semi-final football match (in which Germany thoroughly and unexpect- edly dominated Brazil, 7–1), these words apply with equal candour and force to the results of the 7 April 2014 election in Quebec. The immediate electoral results are clear. The Liberal Party, under the leadership of Philippe Couillard, emerged victorious, capturing a clear parliamentary majority – 70 of the 125 seats in the Quebec National Assembly. The governing Parti Québecois (PQ) led by Premier and PQ leader Pauline Marois, was roundly defeated, capturing only 30 seats (from a pre-election total of 54). The Coalition Avenir Québec (CAQ) emerged in third place with 22 seats. I will examine that election, and attempt to suggest what accounts for the unanticipated electoral result. I will also offer a word or two on developments in Quebec, above and beyond the specifics of the election itself, that may have indeed contributed to the outcome on 7 April. Finally, I will conclude with a very brief commentary on the state of political developments and economic challenges in Quebec. The results Official governance in Quebec is founded upon a quite familiar model – parliamentary democracy. The periodic election of individual members, representing competing political parties, to parliament (or in the case of Quebec, the National Assembly) based on a simple plurality of votes cast by registered individuals in carefully designated territori- ally bound ridings, is the hallmark of Quebec and indeed many Western democracies. Quebec’s National Assembly, with 125 members, woke on the morning of 8 April to a profound shift in the political landscape of the province. The minority Parti Québécois, led by Pauline Marois (the first female Premier of Quebec) was resoundingly defeated. Madame Marois even lost her own riding of Charlevoix-Cote-de-Beaupre.2 The Liberal Party, under the direction of its leader, Philippe Couillard (who won his riding of Roberval, north of Quebec City in the Saguenay region), emerged triumphant with a solid majority of 70 seats.3 The Globe and Mail, Canada’s foremost newspaper, broadcast the electoral result in a full front-page spread. Two large, boldfaced words appeared above an oversized picture of a shocked Pauline Marois on election night: ‘PQ CRUSHED’.4 Montreal’s English-language newspaper, the Gazette, posted a banner of how each political party fared, photos of a jubilant Couillard and a disconsolate Marois, framed by a headline 88 LONDon JournAl of cAnADiAn STuDieS, VoluMe 32 broadcasting ‘COUILLARD’S LIBERALS IN, MAROIS OUT AS PQ LEADER’.5 Some of the most relevant statistical indicators to emerge from the election are as follows. The Liberals, who secured 70 seats, (up from 50 in the previous 2012 provincial election), captured 41.51 per cent of the popular vote. The PQ managed to win only 30 ridings (as compared to 54 in 2012), and perhaps more importantly, received only 25.38 per cent of Quebec’s popular vote, the smallest share of the popular vote that the PQ has received since 1970! The Coalition Avenir Québec, a right-of-centre party headed by former PQ member Francois Legault (a one-time member of the Marois-led PQ, who broke off from the party subsequently forming the CAQ), emerged with 22 seats (as compared to 19 in 2012) and 23.05 per cent of the popular vote. The left-of-centre Québec Solidaire ended the evening with three elected members, a net gain over its 2012 standing and 7.64 per cent of the popular vote. Voter turnout was 72 per cent of all eligible voters, as compared to 74.6 per cent in 2012. Most notable was the number of individuals who opted to vote in advance polls (as opposed to casting a ballot on election day) – more than 1.1 million Quebecers or 19.27 per cent of eligible voters (up from 16.61 per cent in September 2012 election) did so.6 The election The election itself, which lasted some 33 days, began against a backdrop of decided confidence for the Parti Québécois; public opinion polls showed that the PQ held a 12–15 per cent lead amongst likely voters. The election, called by the PQ, was designed to deliver a majority government – albeit for the PQ, not the Liberals. The PQ opened the campaign on 5 March focused on promoting two divisive policy platforms they had introduced while serving as a minority government: their pledge to extend French language protections by way of revision to the 1977 Quebec French Language Charter and the promotion of a new so-called Charter of Values. The centrepiece of this latter initiative was the call for a ban, ‘in the name of religious neutrality’, on wearing overt religious symbols ‘such as turbans, Islamic veils and Jewish kippahs by the 600,000 employees in Quebec’s public sector; in effect, from judges and prosecutors, to police and prison officers, civil servants, doctors, nurses, teachers, daycare workers and employees of government enterprises including The Quebec elecTion of April 2014 89 Loto-Quebec, Hydro-Quebec’ and the SAQ (the provincial-run wine and liquor distributor).7 The prospect of a PQ majority government would last for only four days. What would turn out to be the singular highlight and, most observers suggest, the critical tipping or turning point in the election, came on 9 March. The announcement that Pierre Karl Péladeau would stand as a candidate for the PQ in the riding of St-Jerome, was in itself a dramatic and decidedly unexpected development. A profound Quebec economic nationalist, the right-of-centre/anti-union leader of media giant Quebecor, seemed to many – including faithful PQ Members of the National Assembly (MNAs), political party members and long-time supporters – to be ill-suited to the progressive state-first orientation of the PQ. Yet, as confusing as this may have been to some, it was Mr Péladeau’s comments after being introduced by Mme Marois that would forever alter the campaign. He professed his ambition to ‘make Quebec a country’ and then with a clenched fist, forcefully punched the air.8 That moment, that statement, that gesture, irrevocably transformed the campaign: no longer would the focus be on identity and the Charter of Values, or revising the Quebec French Language Charter of 1977 to further promote and expand the official presence and use of the French language in Quebec. Instead the election would now be squarely focused on the prospect of a third referendum and the ongoing quest of the PQ to secure political independence for Quebec. Péladeau’s recruitment and role in the electoral campaign guaranteed – especially to the delight of the Liberals – that the spectre of Quebec independence would remain at the centre of political discussion. Marois and most of her closest advisers had concluded, even prior to the start of the election campaign, that if the PQ won a majority it would take at least a full mandate (four years) to prepare another referendum on sovereignty. She proposed to first begin by launching a province-wide consultation process with Quebecers and to then table a white paper on the future of Quebec, thereby initiating a debate.9 All indications suggest that she may well have waited until the next election cycle had once again returned the PQ to power before placing a referendum before voters.