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The IAAPA Issue #60 • volume 11, issue 5 • 2015 www.inparkmagazine.com 20 Polin launches new line of artistic waterslides 36 Dynamic Attractions announces new strategy and facility 47 Don MacBain, producer bringing you perspective from inside the park for 11 years INTEGRATED CASINOS AQUARIUMS DARK RIDES RETAIL MALLS URBAN PLANNING DESTINATION RESORTS GGE LIVE EVENTS CONCEPT | MASTER PLANNING | DESIGN | PRODUCTION ICONIC RETAIL PROJECT SUPERVISION | CLIENT REPRESENTATION 4D ATTRACTIONS FAMILY RIDES PARADES 4D RIDES VISIT US AT BOOTH #1049 WWW.GARYGODDARD.COM | 310.601.2000| [email protected] 4716 VINELAND AVE. NORTH HOLLYWOOD, CA 91602 Making trade shows work There’s always room for a for you customer service story Martin Palicki, Judith Rubin, IPM editor IPM co-editor f you’re reading this, chances are you’ve gotten ctober 11, Kansas City airport. Stepping away Ion a plane in the last 60 days to head to EAS, Ofrom the Southwest kiosk after printing my WWA, ASTC, or SATE….and you’re probably boarding pass, I saw a long line snaking behind getting ready for IAAPA (or you’re there now). me and heard the announcement that the The fall season of trade shows can be exhausting, airline’s systems were down except for the kiosks. but it’s how business gets done and we often Reaching my gate, I received a phone call: family take for granted all the work and planning emergency. I needed to alter my plans, fly to a that goes into them. A big thank you to all the different city and get to the hospital. An agent associations, leaders, workers and volunteers advised me to wait for the system to come back who help to organize our industry’s many great up, or see if a third party could book it for me. trade shows and conferences. Both options failed. InPark reports from all the trade shows we The minutes ticked by. Now the kiosks were attend, and typically supply an army of photos only working intermittently. Southwest agents to match – but usually only online. If you haven’t began fanning through the terminal like nurses bookmarked our website (inparkmagazine. on a battlefield, writing paper boarding passes com) or liked our Facebook page (facebook. so that people with passes on smartphones com/inparkmagazine) you’re missing out on could board their flights. My composure faded. the whole experience. You can also join our Top I approached another gate agent, who sprang 5 weekly email list at both of those sites, which into action. The terminal wasn’t working, but will have links to our show coverage. the phone was. She contacted two supervisors, When you’re at shows, especially at IAAPA, I wrote me an emergency boarding pass for my encourage you to use InPark (and the other new flight and sent me on my way with a much- industry trade publications) as a guide to help needed hug. you navigate the week. We have been working with companies and planning this issue for What I saw and experienced that day were months, so we have already done the work teamwork and responsive customer service. of finding the newsmakers and hot projects. As the crisis deepened, Southwest and its Additionally, you can see who is investing in our employees adapted. They used available industry and the future. resources. They found a way to let customers do what they’d come to do: travel. Some of those Be sure to grab a copy of InPark at our booth travelers were on their way to and from our (#1755) and say hello to both Judy Rubin and visitor destinations, which also has outstanding me. If you’re reading this post-show, check out service at its core. How will you turn a problem our show coverage at the links above. into an opportunity when it’s your turn? Finally, on an unrelated note, I wanted to thank Bob Rogers (BRC), Craig Hanna (Thinkwell), InPark News Editor Joe Kleiman (joe@ and Bucky Elkins (West Coast Training & inparkmagazine.com) corresponds for Development) for helping pull together a IPM online and in print, specializing in design and technology for attractions, spectacular Hollywood auction package for a museums and giant screen cinema. He non-profit fundraiser here in Milwaukee. You are lives in Sacramento with his dog, Bucky. all superstars! Thank you! www.inparkmagazine.com 3 #60 • volume 11, issue 5 Sneak Peek 7 “Trends in Design” with Shawn McCoy • by Kimberly Rily ISAAC takes control 8 Smart Monkeys brings enterprise level systems to themed entertainment • by Karla Grant Because it’s Crayola 10 New brand experiences color outside the lines - actively • by David Paul Green The built and the virtual become one 17 VR and projection mapping alter rides, parks and experiences • by Joe Kleiman Fusing waterslides with art 20 Polin’s new waterslide product supports design and theming in new ways • by Martin Palicki The Network 26 The era of non-propietary AV and show control systems • by Maris J. Ensing The Hunger Games 30 AV interactive technology immerses visitors into The Hunger Games: The Exhibition Temporary park, permanent fun 35 Inflatable slides set to bring new thrills to a pop-up park • by Martin Palicki Three is a magic number 36 Walker, Haimson and Emerick bring a new strategy to Dynamic Attractions • by Martin Palicki & Judith Rubin First impressions 40 The future of queue management • by Kevin Dazey A well-oiled process 47 Media producer Don MacBain tapped by JRA for museum project• by Joe Kleiman and Judith Rubin Storytelling in experiential design 52 Q & A with Daryl LeBlanc, AIA - Associate Principal, VOA Associates, Inc. Up North, right downtown 57 Inside Detroit’s Outdoor Adventure Center • by Martin Palicki From cranes to cobras 62 The Producers Group brings collaborative power to theme park projects • by Judith Rubin staff & contributors EDITOR CONTRIBUTORS InPark Magazine (ISSN 1553-1767) is published five times a unsolicited manuscripts, photographs or illustrations. Such Martin Palicki Kevin Dazey year by Martin Chronicles Publishing, LLC. 2349 E Ohio Ave. material must be accompanied by a self-adressed and Milwaukee, WI 53207. Shipping address: 2349 E Ohio Ave. stamped envelope to be returned. Maris J. Ensing Milwaukee, WI 53207. Phone: 262-412-7107. Printing by Short Run Printing Postmaster: Send address changes to InPark Magazine 2349 CO-EDITOR David Paul Green E Ohio Ave. Milwaukee, WI 53207. Subscriptions are available Judith Rubin Karla Grant Contents © 2015 InPark Magazine. All rights reserved. annually for $40 per year ($55 international). Nothing in the magazine may be reproduced or used Daryl LeBlanc in any manner without the prior written permission of Opinions expressed in editorial matter are not necessarily the magazine. InPark Magazine is not responsible for those of InPark Magazine or its publishers, Martin Chronicles CONTRIBUTING EDITORS Publishing, LLC. Joe Kleiman DESIGN Kim Rily mcp, llc COVER: Humongaslide entertains guests at Cartoon Network Amazone Mitch Rily waterpark Full story on p 20. Cover credit: Polin AquaPlay Giant RainFortress™ Lotte Water Park, Korea Phase II Opened August 2015 DISCOVER THE THRILL W o r l d ’ s L e a d i n g W a t e r p a r k D e s i g n e r a n d M a n u f a c t u r e r www.whitewaterwest.com Sneak Peek AquaPlay Giant RainFortress™ Lotte Water Park, Korea “Trends in Design” with Shawn McCoy Jack Rouse Phase II Opened August 2015 Shawn McCoy Associates by Kimberly Rily or the last five years, JRA’s Shawn McCoy and Thinkwell Do these design approaches migrate easily across FDesign’s Cynthia Sharpe have been breaking down the markets - for instance, from museums to theme latest attraction, technology and design trends through parks? their annual Museum Day presentation at the 2015 IAAPA Attractions Expo. IPM caught up with Shawn to get Absolutely. When you really break down the DNA of a a sneak peek at his 2015 Trends in Design Presentation good visitor experience, the approaches and techniques and to discuss how lessons learned in the entertainment can be used across a variety of industries. world can help museums and cultural centers shape their infrastructure, exhibits and programming. While the missions are very different between amusement parks and museums – the former being commercial in In general, how much impact does design have on nature and the latter being educational – they both are guest experience? remarkably similar in that they want to attract guests to a space, engage them on a variety of levels, and provide Design influences the level to which an experience value for the time and money spent. engages guests emotionally and intellectually, and the degree to which an experience stays within a guest’s What has been the biggest change in design trends memory. you’ve seen since IAAPA 2014? What is your main emphasis this year? Personalizing the guest experience continues to be a leading trend. I also believe that virtual reality will For this year’s presentation, I wanted to go beyond just make a huge leap in 2016 with the mass release of new detailing a series of cool projects to see if there were technologies and will create exciting new opportunities some underlying approaches and techniques that made to immerse audiences like never before. • • • each experience really resonate with visitors. What approaches and techniques did you look at? JRA (Jack Rouse Associates) is a group of writers, planners, designers, media producers and project managers based in Everything from unique storytelling techniques to Cincinnati, Ohio, United States. Named by The Wall Street immersive media to the use of gameplay within the Journal as “one of the world’s more prominent design firms,” museum environment.