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]Xj_`fe]finXi[ M 8;@I<:KFID8IK@EIFK?FE; ;8EJEFN K?<KMGI G?FKF>I8G? Read Attractions Management online: www.attractionsmanagement.com/digital follow us on twitter @attractionsmag K? Triotech is proud to introduce the next generation of immersive and interactive thrill rides. Our flagship products offer intense and realistic ride film experi- ences via a multi seat motion platform, interactive gameplay and realtime graphics, creating excellent revenue for operators. Triotech Head Office International Sales China Sales 2030 Pie-IX Blvd. Suite 307 Gabi Salabi Weitao Liu Montreal (Qc), Canada H1V 2C8 [email protected] [email protected] +1 514-354-8999 WWW.TRIO-TECH.COM ATTRACTIONS MANAGEMENT EDITOR’S LETTER DEFYING THE DOWNTURN PHOTOGRAPHER: TIM WALKER. MODEL: COCO ROCHA MODEL: WALKER. TIM PHOTOGRAPHER: ON THE COVER: ECOM, which tracks growth in the global Ballgowns exhibition at the V&A, p20 theme park market, reported heartening A trends recently in its annual global parks READER SERVICES report, which is carried out in partnership with the SUBSCRIPTIONS Themed Entertainment Association (see page 30). Denise Gildea +44 (0)1462 471930 The good news is the new numbers show many parts of CIRCULATION MANAGER the theme park industry have been resilient in the face of Michael Emmerson +44 (0)1462 471932 the global downturn, with growth across all world regions. The highest levels were experienced in Asia, where Ocean EDITORIAL TEAM Park, Hong Kong had a 28.7 per cent increase in visitors, MANAGING EDITOR Hong Kong Disneyland, 14 per cent and Nagashima Spa Kathleen Whyman +44 (0)1462 471918 Land in Japan, a massive 30.3 per cent. Amazingly, the two Disney parks in Tokyo EDITOR came in as the fourth and fi fth most visited parks worldwide, in spite of the massive Liz Terry +44 (0)1462 431385 disruption of the tsunami which meant that they were closed for more than a month. NEWSDESK The only other top 25 parks in the world to hit this level of growth were SeaWorld Tom Walker +44 (0)1462 471917 in San Diego, California and Islands of Adventure, Florida – both in the USA. Pete Hayman +44 (0)1462 471931 The very impressive growth in Asian theme park performance meant attendances Martin Nash +44 (0)1462 471933 at the top 20 parks in Asia broke the 100 million barrier for the fi rst time and although North America is still at the top of the geographic ranking, Asia is closing the gap ADVERTISING TEAM quickly and analysts believe it will overtake North America sometime soon. PUBLISHER Julie Badrick +44 (0)1462 471919 Global franchises such as Harry Potter and Hello Kitty are giving ADVERTISING SALES the operators the opportunity to scale their businesses quickly, with John Challinor +44 (0)1202 742968 almost a guarantee of success and we can expect to see more of them Jan Williams +44 (0)1462 471909 ATTRACTIONS RECRUITMENT Europe has also seen an uplift, with both Port Aventura in Spain and Gröna Lund Ben Barnard +44 (0)1462 471914 in Sweden reporting excellent growth levels at 15 per cent and 12 per cent respectively. The top 10 theme park chains had a good year too, experiencing an ADVERTISING PRODUCTION increase in business of almost 5 per cent to 337 million visits. Ed Gallagher +44 (0)1462 431385 A few years back all eyes were on the Middle East as being the place where the WEB TEAM theme park market would experience its next big growth spurt. However, the majority INTERNET of projects there are still on hold, while those that are stirring from their slumbers are Michael Paramore +44 (0)1462 471926 still a long way off setting opening dates and many have been abandoned. Dean Fox +44 (0)1462 471900 Instead, suppliers and designers are turning their attentions to markets in Europe Tim Nash +44 (0)1462 471917 and Asia, where people appear to have an appetite for fun and the money to indulge Emma Harris +44 (0)1462 471921 it. Our 2012-2013 development pipeline (see attractionshandbook.com/digital) FUN-KIT.NET/MUSEUM-KIT.NET backs up this trend, listing numerous planned developments across Asia and PRODUCT SEARCH ENGINE Europe in all the various attractions sectors. A revival is expected eventually in the Kate Corney +44 (0)1462 471927 Middle East market, but the overall feeling is that it will be a while coming. The market is consolidating further around a smaller number of operators with big DESIGN portfolios, and global franchises such as Harry Potter and Hello Kitty are giving the Andy Bundy +44 (0)1462 471924 operators the opportunity to scale their businesses quickly with almost a guarantee of FINANCE success and we can expect to see more new brands of this type coming to market. Sue Davis +44 (0)1395 519318 Denise Gildea +44 (0)1462 471930 Liz Terry, editor, twitter: @elizterry Rebekah Scott +44 (0)1462 471930 CHECK OUT OUR OTHER PUBLICATIONS AND ORDER FREE SAMPLES AT WWW.LEISUREMEDIA.COM The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 ATTRACTIONS MANAGEMENT IS THE OFFICIAL MAGAZINE OF SUPPORTED BY e-mail: [email protected] www.attractionsmanagement.com AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 5 ATTRACTIONS MANAGEMENT IN THIS ISSUE ISSUE 3 2012 26 Design project profi le: 38 Zoo design: Light touch Go wild 5 Editor’s letter AL_A’s Amanda Levete describes what Global projects that help visitors under- 8 Theme park news inspired the V&A’s new Exhibition Road stand the importance of conservation scheme, which will include galleries, a 10 Zoo news new courtyard and a dramatic entrance 42 Interview: 12 Science centre news Dan Snow 14 Heritage news 30 Analysis The tv presenter and historian reveals the Record results aims behind his keynote speech for VAC 16 Waterpark news Dave Camp analyses the latest TEA/ 17 Gallery news AECOM Theme Index report, which 44 Expo: 19 Museum news reveals that admissions to the top theme Floriade 2012 parks rose to a record volume in 2011 BRC’s Bart Dohmen discusses the 20 Profi le: challenges of designing the Dutch expoº– Martin Roth 34 Interview: The V&A’s fi rst non-British director talks Sergio Feder 46 Industry opinion: about how he plans to maintain the Europe’s tallest, fastest rollercoaster Changing times museum’s heritage and world-class sta- opened in PortAventura this year. CEO In the third of our series marking our 15th tus while bringing it into a digital world Sergio Feder tells Tom Walker why it was anniversary, experts talk about what’s and overseeing its FuturePlan project important to claim this title changed and what they look forward to 6 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 0CCA02C8>=B<0=064<4=C ISSUE 3 2012 DIGITAL MAGAZINE: See Attractions Management online: attractionsmanagement.com/digital TODAY’S NEWS AND JOBS: For the latest opportunities in the attractions industry, plus global market news, check out our daily website: www.attractionsmanagement.com or sign up for e-news on www.leisuresubs.com ATTENTION 52 Audioguides: 74 Waterparks: BUYERS! Sightseeing Whetting your appetite Wherever you are Visiting landmarks is even more enjoy- To mark the World Waterpark in the world, fi nd able thanks to these apps and guides Association Show, waterpark suppliers suppliers 24/7 give advice on how to market new rides using Attractions 56 3D/4D/5D: and save water during droughts, plus Management’s dedicated leisure The power of fi lm describe their dream installations search engine: www.fun-kit.net The latest fi lm offers combine technol- ogy with powerful stories to inspire and 80 Show preview SUBSCRIBE: educate, as well as entertain guests Leisure Industry Week 2012 Be a part of the bigger picture and The annual UK trade show will be offering subscribe to Attractions Management. 64 Lighting 150 hours of free educational sessions To sign up, call: +44 (0)1462 471915 Illuminating projects and features for visitors to the exhibition The Empire State Building is just one of BUYERS’ GUIDE: the world-famous attractions being lit up 82 Product focus: For suppliers of products and FUN-KIT services in the worldwide attractions 68 Exhibitors showcase: A selection of the latest products industry, turn to page 84 Euro Amusement Show 2012 The exhibitors talk about trends, chal- 84 Buyers’ guide lenges and developments in the industry A source of attractions services AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 7 K_\d\GXibE\nj ;`je\pcXe[I\jfik \ogXej`feZfdgc\k\[ NfibjkXikjfeNXijXngifa\Zk Cars Land is among four new attractions A groundbreaking event has to open at Disney California Adventure taken place in order to mark – marking the completion of a fi ve-year the start of construction work expansion of Disneyland Resort, US. at Adventure World Warsaw – Th e addition of Cars Land - themed on a new theme park at Grodzisk the Disney/Pixar movie Cars - has expanded Mazowiecki, Poland. the Disney California Adventure area of the The development of the resort by 12 acres (4.9 hectares). 240-hectare (593-acre) attrac- Guests will be taken to the town of tion is intended to provide Radiator Springs, with Cars Land includ- Poland with a comparable ing three immersive attractions showcasing experience to other European settings and characters from the fi lm. theme parks, such as Europa- Read more: http://lei.sr?a=J4L9I Park in Rust, Germany. Companies involved with the development include JoraVision, Vekoma Rides Adventure World Warsaw aims to become one of Europe’s leading parks Manufacturing and AGS Architects – all based in Th e Netherlands, as a consortium of private and institutional inves- well as Poland-based RCK and Imtech. tors registered in Luxembourg – Las Palm. German water ride manufacturer Hafema Adventure World Warsaw executive man- and consulting fi rm Tebodin will also work aging director Steven Shaiken said: “Th e scale on the construction of the €400m (US$490m, of Adventure World Warsaw is without prece- £312m) Adventure World Warsaw, which is due dence in Eastern Europe.” for completion in 2014 and is being funded by Details: http://lei.sr/?a=S3N5N Th e park is themed on the popular mobile game BXep\N\jki\m\XcjXdY`k`fekffg\ek_\d\gXib =`ijk8e^ip9`i[jCXe[ cXleZ_\j`e=`ecXe[ American rapper Kanye West has revealed his He said: “I want to work on amusement dream of opening a theme park. parks, I want to change entertainment expe- Th e fi rst Angry Birds-themed attraction has Speaking to GQ magazine, West – also a riences or life. Something like if McQueen or opened to the public at the Särkänniemi music producer, fi lm director and actor – said Tarsem Singh was to meet the entertainment theme park in Tampere, Finland. he was looking to further expand his ventures value of a Cirque du Soleil or a Walt Disney.” Based on the popular mobile game, the within the “experience economy”. Details: http://lei.sr?a=y6c3n Angry Birds Land includes a number of themed rides and a large play area. Th e attraction was designed in collab- oration between Särkänniemi, the games @D>>iflgj\Zli\j[\Xc]fiDXim\cgXib developer Rovio Entertainment and exhi- bition and attractions design company BDR Ilyas and Mustafa Galadari Design Group. Finnish playset manufac- (IMG) Group has signed a turer Lappset also worked on the project. new licence deal with Marvel Read more: http://lei.sr?a=S6Q2A Entertainment to develop a branded attraction in Dubai, United Arab Emirates. C\^fcXe[DXcXpj`X[l\ Marvel Adventure will be kffg\e`eJ\gk\dY\i an indoor family entertain- ment centre and is due to Th e fi nishing touches are being added to open in late 2013 as part of a the Legoland Malaysia attraction ahead of new 1.2 million sq ft (111,484sq its opening on 15 September. m) themed destination in the Located in Nusajaya, Johor, the park City of Arabia development. will feature more than 40 interactive rides, Work has now started on shows and attractions and will be Merlin constructing the 350,000sq Entertainments’ sixth Legoland park world- ft (32,516sq m) Marvel Work has started on the Marvel-branded family entertainment facility wide – its fi rst in Asia. Adventure complex, which A themed hotel within the grounds of will include retail and dining facilities. Marvel Entertainment International presi- the attraction is scheduled to open in 2014. A number of interactive experiences based dent Simon Phillips said: “We are thrilled to be It is hoped that the park will attract more on Marvel characters also form part of the working with the IMG Group to bring some of than 1.5 million people a year. plans for the new attraction, in addition to Marvel’s most popular characters to Dubai.” Read more: http://lei.sr?a=A2m7G expansive common areas and facilities. Details: http://lei.sr?a=d9x0T 8 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 K_\d\GXibE\nj B`[qXe`Xfg\ejcXi^\jkcfZXk`fe image: ralph loesche/shutterstock.com “Edutainment” brand Kidzania has opened its largest kids’ theme park park yet, with the new KidZania Cuicuilco in Mexico City, Mexico. Visitors to the attraction enter through a mock airport into the 150,000sq ft (13,935sq m) city complex, which boasts 90 establishments such as a city hall, a hospital and a bank. Th e scaled-down city environment pro- An environmental impact assessement is needed vides children with the chance to choose from around 120 trades and professions as part of Hl\\ejcXe[ËjKifg`ZXc the Kidzania role-playing experience. It is GXiX[`j\I\jfikfe_fc[ expected that KidZania Cuicuilco will attract Th e new Cuicuilco attraction is Kidzania’s largest yet more than one million visitors each year. Plans for the AU$3bn (US$3.1bn, €2.6bn, KidZania president and founder Xavier To read a mystery shopper review of £2bn) Tropical Paradise Resort – a themed Lopez Ancona said: Ancona said: “We’ve KidZania’s recently-opened theme park in Kuala entertainment destination in Queensland, brought the most authentic and fun real-life Lumpur, see Attractions Management 2012 Issue Australia – have been put on hold owing to experiences to life to help children understand 2, p56: http://lei.sr?a=g1P0x diffi cult economic conditions. and manage their ever-changing world.” Read more: http://lei.sr?a=3C4e0 Other contributory factors to the delay have been the tourism downturn in Cairns and the high Australian dollar. Th e promised funding for the project K<8&8<:FDi\gfikjX[d`jj`fej^ifnk_ has been withdrawn due to the economic climate, which in turn has prevented the Th e international theme park industry contin- Environmental Impact Assessment from ued to grow in 2011, with total admissions to being carried out. the world’s top 25 theme parks increasing by However, a Tropical Resort Developments image: thwong terry four per cent on the previous year. spokesperson said the team is still dedicated Th e fi gures come from the annual Global to bringing the project to fruition. He said: Attractions Attendance Report, published in “Th e consortium remains committed to the partnership by the Th emed Entertainment project, but until funding becomes available Association (TEA) and analyst AECOM. In we’re not in a position to proceed with the total, the world’s leading parks attracted 196 Hong Kong Disneyland posted double-digit growth Environmental Impact Assessment. million visits last year – a new record level. “Cairns needs a project of this nature to Asian parks performed particularly well dur- In Asia, Ocean Park in Hong Kong, Hong underpin its long term future. Everyone ing 2011, with the top 20 attractions reporting Kong Disneyland and Nagashima Spa Land in agrees this is the right project for Cairns, an increase of 7.5 per cent in total visits. Overall Japan all reported double-digit growth. but the funds to proceed with further stud- attendance passed the 100 million mark (103.3 To read more on the report, see p30, or visit : ies are just not available.” million visitors) for the fi rst time. http://lei.sr?a=a1b2A Read more: http://lei.sr?a=e8A2c + P ARTS & SERVICE Qff 8hlXi`ldE\nj 9l`c[`e^jlggfik Jp[e\p8hlXi`ldkfi\YiXe[ ]fiZfej\imXk`fe Sydney Aquarium is to relaunch as a Sea Life-branded K@DC 10 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 Lets meet in Berlin 9 - 11 October 2012 Registration opens early June special rates available PASSION NETWORK CONNECTIONS EDUCATION ATTRACTIONS PEOPLE Stay connected. Stay informed. Stay ahead. The conference and tradeshow for attractions and leisure industry in Europe. Visit us at www.IAAPA.org/EAS and we will keep you informed. JZ`\eZ\:\eki\E\nj 12 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 ?\i`kX^\E\nj DljX`Zkf[\m\cfge\n LJJPfibkfnedXjk\igcXe NfibjkXikjXkLBËjJkfe\_\e^\ Musaic Design Group is to develop a new English Heritage has revealed museum experience masterplan for USS that Vinci Construction UK Yorktown – the floating attraction located has moved on site to start at Patriots Point, South Carolina, US. work on a £27m (US$42.4m, The Patriots Point Development €34.6m) overhaul of visitor Authority said the US$2m (€1.6m, £1.3m) facilities at Stonehenge, UK. scheme will revitalise the visitor experience A visitor centre designed by over the next three to four years. Denton Corker Marshall is to USS Yorktown was commissioned in 1943 be built at Airman’s Corner – and will celebrate its 70th birthday next 1.5 miles (2.4km) west of the image: english heritage year, with the new masterplan to encom- World Heritage Site. pass a wide range of elements. Haley Sharpe Design will Details: http://lei.sr?a=C3t8b work on the interpretation of the new exhibition spaces, which will explore the history of the site and its relationship The new visitor complex has been designed by Denton Corker Marshall with its surroundings. The visitor centre will house important items have never failed to awe visitors, their setting excavated near Stonehenge on loan from local has been a national embarrassment. museums, along with education rooms and “The restoration of the landscape, together amenities with full disabled access. with a major new exhibition on site, will finally English Heritage chief executive Dr Simon give our greatest and most famous monument Thurley said: “A new dawn at Stonehenge is the treatment it deserves.” truly upon us. Though the stones themselves Details: http://lei.sr?a=X8Q0N The historic cathedral was Paris’ most visited site Efki\;Xd\ÊdfjkgfglcXiË E\nX[[`k`fejkfNfic[?\i`kX^\C`jk GXi`jkfli`jkXkkiXZk`fe A number of international Paris’ Notre Dame Cathedral was the French cultural attractions feature city’s most popular attraction during 2011 among 26 new additions to the with 13.6 million visitors, according to the United Nations Educational, Paris Convention and Visitors Bureau. Scientific and Cultural Sacré-Coeur Basilica and the Louvre also Organisation (UNESCO) featured among the most visited, welcom- World Heritage List. ing 10.5 million people and 8.9 million It follows the World respectively over the course of last year. Heritage Committee’s latest The landmark Eiffel Tower attracted 7.1 session in Russia and has seen million visitors and the Pompidou Centre the addition of sites includ- image: artyominc received 3.6 million visitors – a 15.4 per cent ing Margravial Opera House increase on 2010’s figures. in Bayreuth, Germany. Read more: http://lei.sr?a=d5A5P A UNESCO spokesperson said: “It is the only entirely preserved example of its type The Brazilian city of Rio de Janeiro – one of 26 new World Heritage Sites E\njkiXk\^p]fidXeX^`e^ where an audience of 500 can 8ljkiXc`XËj_\i`kX^\Xjj\kj experience Baroque court opera culture.” According to minister for Walloon heritage Other cultural sites inscribed by UNESCO Carlo Di Antonio, the inscription of the mining The Australian Government has announced include the Brazilian city of Rio de Janeiro and sites is “a real opportunity for the development its intention to draw up a new framework the Moroccan city of Rabat, as well as Belgium’s of heritage and tourism” in the region. for the present and future management and Major Mining Sites of Wallonia. Details: http://lei.sr?a=0x7A2 promotion of cultural heritage assets. A public consultation has taken place in order to receive ideas and comments J_Xeefe?\i`kX^\kffg\iXk\DXcX_`[\:Xjkc\ from members of the public towards the Australian Heritage Strategy. Shannon Heritage has been appointed to oper- County Council to oversee a €10.5m (US$12.9m, The strategy is being prepared in ate Malahide Castle and Gardens in County £8.2m) investment in the attraction. consultation with all state and territory gov- Dublin, Ireland, in the company’s first move Shannon Heritage will be responsible for ernments, as well as key stakeholder groups outside the Shannon region. running the redeveloped castle, including a from the public and private sectors. It follows a deal between the group and new museum and interpretation area. Details: http://lei.sr?a=W6e7I Malahide Castle and Gardens – formed by Fingal Read more: http://lei.sr?a=v7E6H 14 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 EAS Booth 1308 NXk\igXibE\nj NXk\ijX]\kp JgcXj_:flekipkffg\eZfXjk\i `e`k`Xk`m\jXYfle[ %PMMZXPPET4QMBTI$PVOUSZ the waterpark adjacent to the 8C<8K?8 [ifne`e^gi\m\ek`feÉ image: gordana sermek/shutterstock.com /BTJPOBMTo JT JOWFTUJOH 3.ŞŢţN 64ŦŤŠţN ŨŢťŞN tć F8PSMET-BSHFTU4XJNNJOH-FTTPO £54m) in the construction of which is supported by more than 12 lifesav- two theme parks in Desaru. ing groups, was held 14 June. Waterparks, One of the new attractions aquatic centres, swim schools and pools in will be a marine park with DPVOUSJFTTVDIBTUIF6, UIF64 #SB[JM an aquarium called Ocean Japan and Mexico, among others, held Quest, while the other is a events with nearly 25,000 taking part. traditional water park called Details: http://lei.sr?a=d3M0K 0DFBO4QMBTI t8BUFS4BGFUZ"XBSFOFTT8FFL ŝŢŞŠ #PUIQBSLTBSFTDIFEVMFEUP Th e two new waterparks are scheduled to open in 2014 June) is a week-long water safety initiative open in 2014. Th e attractions DSFBUFEBOETVQQPSUFECZUIF3PZBM-JGF are one of a number of planned develop- $MVC EFTJHOFEBSPVOE)*5&OUFSUBJONFOUT 4BWJOH4PDJFUZ6,/PXJOJUTTFDPOEZFBS NFOUTGPS5".*UJTBMTPTQFBSIFBEJOHUIF popular characters; Hello Kitty Town, the this event saw nearly 17,000 participate in expansion of the KidZania portfolio and is ĕSTU)FMMP,JUUZBUUSBDUJPOJOTPVUI"TJB BOE events like the Top Trunks challenge and to open the Puteri Harbour Entertainment BUIFNFESFTUBVSBOUPGMPDBMDBSUPPOJTU-"5 other water safety fairs and activities. In DPNQMFYJO/VTBKBZB Details: http://lei.sr?a=C2a2z addition, Facebook followers increased by Th e indoor facility is one of the fi ve fl agship t5PSFBEBOJOUFSWJFXXJUI5".T$004UFWF more than 21 per cent and the event website [POFTBU1VUFSJBOEXJMMDPNQSJTFć F-JUUMF#JH 1FFU TFF".2ſQƀžIUUQMFJTS B XſJƂR received in excess of 5,000 visits. Details: http://lei.sr?a=m9D3l The water leisure community has an N_`k\NXk\ilem\`cjcXk\jkf]ÔZ\`e9XiZ\cfeX opportunity to be a vocal advocate for drowning prevention and safer water prac- $BOBEBCBTFEXBUFSQBSLEFTJHOBOENBOV BTUIF6, "VTUSBMJB UIF6OJUFE"SBC&NJSBUFT UJDFT#ZTVQQPSUJOHTVDIJOJUJBUJWFT UIFZ facturing group WhiteWater West Industries BOE3VTTJB BMPOHXJUIĕWFJOUIF64 can positively impact these statistics. has announced the opening of its latest inter- Th e offi ce will be a new hub for WhiteWater OBUJPOBMPďDFJO#BSDFMPOB 4QBJO and Prime Play operations in Europe, Russia, Aleatha Ezra, It is the fi rm’s 18th offi ce worldwide, with UIF.JEEMF&BTU *OEJBBOE"GSJDB director of park member development locations already established in countries such 3FBENPSFIUUQMFJTS B 'ƅ4ƀ7 16 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 >Xcc\ipE\nj K_\KXebjfg\eXkKXk\Df[\ie London, UK’s Tate Modern has announced the launch of one of the world’s first per- manent exhibition spaces for live art, installation and per- formance works in the former power station’s oil tanks. A commission from Korean artist Sung Hwan Kim is the mg:tt htgah image (c) 2012 musée du louvre, dist. rmn/antoine mongodin image: tate photography first to be installed in The Tanks – opened as part of the London 2012 Festival. The Tanks had been vacant since the Bankside Power Station was decommissioned in 1981 but is hosting Art in The Tanks provide one of the world’s first exhibition spaces for live art Action – a 15-week festival of live art, installation and film works. secured in support of the scheme, which will The creation of new galleries is also the first see exhibition space increase by 60 per cent. stage of the £215m (US$337m, €275m) Tate Herzog and de Meuron are behind the Modern Project, with the UK government design of the redevelopment of Tate Modern, contributing £50m (US$78.4m, €64m) and which also includes a new building adjoining the Greater London Authority investing £7m the existing site to the south. (US$11m, €9m). Other donations have been Details: http://lei.sr?a=j9z8G Cflmi\kflem\`ce\n@jcXd`Z8ik>Xcc\i`\j More than 2,500 objects con- tained within the Louvre’s collection of Islamic art will go on display across nearly 3,000sq m (32,292sq ft) of new gallery space at the Paris attraction on 22 September. The opening of new Islamic Art Galleries – designed by architects Mario Bellini and Rudy Ricciotti – is the first major addition since I M Pei’s glass pyramid in 1989. Spanning two levels within a glass pavilion, the galleries are covered by a gold irides- The gold iridescent steel roof covers the Louvre’s Islamic Art Galleries cent steel roof and open up the courtyard of the Cour Visconti for the first The objects on show come from 15,000 time. Renaud Piérard’s interior design concept works within the Louvre’s collection, as well will allow visitors to place the works on dis- as the 3,400 items on permanent loan from the play – historically, geographically and within Collection of the Musée des Arts Décoratifs. the original context of the pieces. Read more: http://lei.sr?a=D6p4v Blejk_Xcc\Qi`Z_fg\ej]fccfn`e^dXafii\efmXk`fe Kunsthalle Zürich, one of Switzerland’s leading complex. Work started in late 2010, with art attractions, has opened following a transfor- Kunsthalle Zürich having been housed at the mation of its home at the Löwenbräukunst. Löwenbräukunst on a temporary basis for 14 A team formed of Swiss architectural prac- years. The redevelopment has now provided tices Gigon / Guyer and Atelier ww was the institution with a new permanent home. chosen to lead the redesign of the Löwenbräu Read more: http://lei.sr?a=d0v6E AM 3 2012 ©cybertrek 2012 www.skidata.com ! " " # $""% $"& " '!(! "" ! " !! $ " !($ !"% ((!") )"( '!(! #(! %!( #* !"# $% !" & # '( ))# ( #! +'" , -'" ./0. $ '$ # % ( !& % "! % ' ! ! % !" # ) # * ( + ! ! ( ! , !' $ % & " #! ! ! ( # & 1 2 1 Dlj\ldE\nj E\n$cffbPgi\jdlj\ldfg\ej In Flanders Field Museum, the heritage attraction exam- ining the events of World War One (WWI), has reopened its doors in Ypres, Belgium, following an extensive reno- vation and expansion. The 5,000sq m (53,819sq image: field museum in flanders ft) museum is housed in the town’s iconic Cloth Hall and its redesign has been led by Brussels-based design prac- tice noAarchitecten. A new WWI research cen- tre has been created at In Flanders Fields Museum, noAarchitecten led the redesign of In Flanders Field Museum in Ypres which itself is 50 per cent larger following the expansion. Filip Martin; and UK-based band tindersticks, In order to offer a more “intense” visitor which produced the museum soundtrack. experience, multimedia exhibits have been Birger Stichelbaut’s aerial photography used to explore general and military view- research led to the creation of the In Flanders points of the conflict. Earth application, while Kiss the Frog worked Among those involved were Tijdsbeeld and on the computer elements. PieceMontée; Bruns; Klaus Verscheure and Details: http://lei.sr?a=U0h8q >i\\ec`^_k]fi+(dM 8[\m\cfgd\ek The Victoria and Albert (V&A) Museum in London, image (c) amanda levete architects – v&a museum, london UK has received approval from the Royal Borough of Kensington and Chelsea for its £41m (US$64.4m, €52.5m) Exhibition Road project. Amanda Levete Architects (ALA) were appointed in March 2011 to work on the scheme, which will lead to the creation of a new purpose- built underground gallery. Work will start this autumn, with the project to include a new entrance allowing access Amanda Levete Architects were appointed to design the project in 2011 to the gallery via a staircase offering views of the museum’s façade. The V&A has now raised £25m (US$39.2m, Work will also include opening up a pre- €32m) towards the total cost of the Exhibition viously inaccessible back-of-house space to Road project, which is due for completion in create a new open courtyard for installation, late 2015 and will open to the public in 2016. events and a café. See p26 for full details. Details: http://lei.sr?a=q0l0h >ff^c\dXgj`e[ffijgXZ\jXkJd`k_jfe`Xedlj\ldj A collaboration between the Smithsonian sq ft (250,838sq m) of interiors, which aims to Institution and Google has now allowed vis- allow for easier exploration of the sites. itors to virtually explore spaces at its 17 US Attractions to have been mapped so far are museums and the National Zoological Park. the National Museum of American History and Visitors who use Google Maps for Android the National Museum of Natural History. are now able to access more than 2.7 million Read more: http://lei.sr?a=o5u7P AM 3 2012 ©cybertrek 2012 GIF=@C< Martin Roth Maintaining the excellence of the V&A while seeing through its FuturePlan project and bringing the museum into a digital world are just a few of the new director’s objectives B8K?C< his is Tomorrow’ states a poster on the offi ce wall of Professor Martin Roth – director of the Victoria and Albert Museum (V&A). ‘TUsed to promote a 1956 exhibition of the same name, its message is a symbol to Roth, both of his life – “I was born in 1955, so 1956 was my tomorrow” – and of what the V&A represents: a collection of art and design that inspires the creators of our future. Having taken on the role of director in September last year from Sir Mark Jones, Roth’s tomorrows are challenging ones. Funding needs to be raised for the V&A’s ambitious ongoing FuturePlan programme, which is transforming the London museum through contemporary new settings and restoring much of the building’s original Victorian architecture. While implement- ing and overseeing this project, Roth’s aim is to maintain the museum’s excellent performance – last year it welcomed 3.3 million visitors across its sites, the highest number in its 155-year history. To achieve this, Roth plans to keep the majority of things as they are. “I don’t want to be one of those directors who walks in and changes everything, especially in an institution where it’s working,” he says. Something he does want to change though is a return to the ideology behind Prince Albert’s The Great Exhibition in 1851 – of a museum that’s made for eve- ryone. “It was conceived as a beautiful museum that was open to different com- :Yl]Û9dYf[`]llÛYkÛ 20 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 ROTH’S CAREER HISTORY of innovation and invention. “Many famous designers, including Terence Conran and More than 300 objects in British 1989-91: Curator John Sorrell, have a connection with the Design 1948 – 2012 highlight German Historical Museum, Berlin V&A. I want to safe guard that tradition and signifi cant moments in the history 1991-2000: Director see young designers crediting the V&A for and creativity of British design German Hygiene Museum, Dresden their inspiration in 20 years’ time.” 2001-2011: Director General Dresden State Art Collections FUTUREPLAN The next major opening will be the The ongoing FuturePlan strategy demands Europe 1600-1800 Galleries. The existing much of Roth’s time. Starting in 2001, exhibits have been dismantled and the munities and was a social institution,” he FuturePlan projects have been revitalising original Victorian splendour revealed and says. “We need to be more of a platform of visitor facilities at the museum and redis- reinstated. “We opened the windows again debate, leading from the front. Of course playing the collections, bringing modern and let the daylight in,” says Roth. “The we’ll show the innovations of the past, but design and innovation to the heart of the ongoing reinvention of the V&A is really if there’s a new innovation, I want it in the V&A. “Unlike other museums, our architec- important. It means we’ll always have V&A. I want to show the innovations of ture is our business card,” explains Roth. a fresh attraction for visitors and a new tomorrow. Even if it’s just an idea, we need “We can’t exhibit style and architecture as experience, as there’ll be a new part of the to discuss it.” Roth is in constant commu- our core offering without being a show- gallery that’s been redeveloped. We have nication with companies, individuals and case for it ourselves. We have to be more great topics planned for the next eight research groups who are on the forefront than perfect in what we do.” years. It’s all very exciting.” AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 21 GIF=@C< The largest part of FuturePlan Phase 2 is ABOUT MARTIN ROTH the Exhibition Road building project, which has been designed by AL_A (Amanda Levete Architects – see p26). The project will create a large, underground exhibi- tion gallery area, a public courtyard with a café and spaces for events and instal- lations, and an improved entrance into HUGHES PHOTOGRAPH: DAVID the museum from the newly landscaped Exhibition Road. This will all be set within the historical facades on the west side of the V&A’s Grade 1 listed buildings, which have never before been on public view. “It’s a new V&A,” says Roth. “I hate to say that, because it’s so easy to label some- thing as new and improved, but in this case it’s true. The visitor will have a completely different experience walking into the museum, with its beautiful courtyard, stair- The Ballgowns exhibition showcases 60 case and exhibition space.” years of a strong British design tradition BRITISH IMPORT What are your hobbies? Actually, my Roth has been interested in museums hobby is my work since he joined the industry in 1989 in What’s your favourite food? Cake. his home country of Germany. His role at Preferably home made the V&A is his first job in the UK – he was What’s your favourite film? Billy the director general of the Dresden State Art Kid with Pat Garrett and the score Collections for the last decade, where he done by Bob Dylan reconstructed four museums, reinstalled What drives you? Passion for my many collections and created an inter- profession national role for the museum, leading to How would you describe yourself? numerous overseas exhibitions. Energetic, with a healthy curiosity Roth loved his time at Dresden but had How would others describe you? reached the stage where he felt he needed I never eat and I drive too fast a fresh challenge. The call from the V&A What’s the best piece of advice was perfectly timed and also extremely you’ve ever received? Someone unexpected. “I thought they must be ring- once told me: “The higher you get, the ing me about something else,” recalls Roth. deeper you fall.” I’ve never forgotten it “My first reaction was ‘But I’m German’, and COCO MODEL: ROCHA PHOTOGRAPHER: TIM WALKER. they said ‘It doesn’t matter, we want to talk to you’.” Roth was “thrilled” to be offered Roth credits the support and profes- so I can have some time at the beginning the post and didn’t hesitate in accepting, sionalism of the team to helping him feel of the day for myself – running or writing moving his family to Islington and starting completely at home in his new role. “When – and then I take my 15-year-old daughter a new life here. His wife grew up in London I walked into the V&A on my first day, I felt to school,” he says. “I work through the and has family here so they have settled in as though I’d been here for years,” he says. day til about 8pm without a break. Six out quickly. “The way I was received over here “I’ve never had that before in a new position. of seven evenings there’s an event at the is one of my highlights,” he says. People It gave me a lot of confidence, as I knew I museum or a dinner or reception, so I are so warm and welcoming. And to be the was where I should be.” don’t get home until 11 or 12pm. It sounds first non-British director is extremely brave. horrible, but I love it. It’s so interesting and Not for me,” he stresses, “but for the board. PRIVILEGED POSITION I meet great people. I’ve been a museum It’s a great statement for Europe, for the Martin views his position at the V&A as director since I was 36 and I enjoy it all. Of world community in London and for the a privilege rather than a job, despite a course there are bad moments,” he con- UK. I don’t take that for granted – I feel as 4.30am start and a working day that rarely tinues. “When I worked in Dresden in the though I’ve been given a medal.” ends before midnight. “I get up very early early 1990s, after unification, there was still a problem with people working for the Secret Service. I had to fire people. It was ÈKF8GGF@EK8EFE$9I@K@J?;@I<:KFI@J 22 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 ABOUT THE V&A an interest, but maybe not the means to receive that information. Museums are the The V&A is celebrating the opening of The Victoria and Albert Museum (V&A) translators. That’s why they’re important.” the newly renovated Fashion Galleries houses a permanent collection of Roth’s keen to work with other muse- with an exhibition of ballgowns and more than 4.5 million objects. Named ums although he acknowledges that when red carpet evening dresses after Prince Albert and Queen Victoria, they do, there’s an element of competition it was founded in 1852, and has since between the national museums. “There’s grown to cover 51,000sq m and 145 enough intellectual space and real space BALANCING ACT galleries. Its collection spans more and even money for all of us,” he says. “I One of the elements that Jones changed, than 2,000 years of human creativity think we can do more together.” An exam- which Roth reveres, is the museum’s pro- in virtually every medium, from the cul- ple of such a collaboration is the Passion gramme, much of which now focuses on tures of Europe, North America, Asia for Porcelain exhibition that has just creativity. “Our society is changing. People and North Africa. The museum is a opened at The National Museum in Beijing, want to learn about the history of making non-departmental public body spon- China, which Roth worked on with the things and how they can apply that,” he sored by the UK government’s DCMS. British Museum’s Neil MacGregor. explains. “It’s a very welcome change from The holdings of ceramics, glass, Although at pains not to start a competi- being passive to being active. Many of our textiles, costumes, silver, ironwork, tion within British museums, Roth’s pride exhibitions have exactly that message.” jewellery, furniture, medieval objects, in the V&A and its staff is impossible to Last year’s Power of Making was one of sculpture, prints and print making, conceal. “The way the V&A changed its the V&A’s most popular exhibitions and the drawings and photographs are among management under Mark Jones’ director- current display of British Design is follow- the largest, important and most com- ship is rare. I’m not telling other museums ing suit. “That’s part of our success,” Roth prehensive in the world. to copy it because all the institutions are says. “We have a balanced programme. different, but the V&A model is fantastic.” The V&A’s a great institution for those who AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 23 GIF=@C< want to see The Best Of, but we’re also opening date of 2015. While happy to help, there for people who have a specifi c inter- Roth’s main focus is on the V&A itself, as British Design 1948 – 2012 shows est in a particular style or time or object.” this too needs a large injection of cash to the best of British post-war art and Roth and the rest of the team will be fulfi l FuturePlan Phase 2. Exhibition Road design from the 1948 ‘austerity’ lending their experience and support, alone will cost £41m (%52.4, $64.3m), games to the summer of 2012 both intellectually and with collections, to although pledges totalling £25m (%32m, the V&A at Dundee project – a place for $39.2m) have helped enormously. The Scotland to celebrate its design heritage museum has also received a match-fund- asks Roth. “We’re working on a concept and promote its emerging creative talent. ing pledge of £5m (%6.4m, $7.8m) from to solve this problem now. We also need Currently in the planning and fund rais- Heritage Lottery Fund to support its ambi- to think about our own digital programme,” ing phase, the museum has an estimated tions to build a £100m (%128m, $157m) he continues. “We already have a digital endowment over the next 15 to 20 years. V&A to some extent with the website and V&A Channel, but it’ll be even more impor- VIRTUAL REALITY tant in the future.” Roth isn’t worried that As if this isn’t enough to be juggling, Roth’s the invention of virtual museums will have also keen to add a department of project a negative impact on the industry. “The design. “London is a city of architecture fi rst 360-degree cinema in Paris was shown with so many well-known architects, but in the 1900s and the newspaper headlines there isn’t a museum dedicated to it. The were ‘This is the end of the museum’,” he Royal Institute of British Architects is more smiles. “When we introduced media in the of an archive,” he says. “The V&A already 1980s, people said it was the death knoll has quite a remarkable collection, but we’ll for museums. Then computers were intro- collect more and work with architects.” duced and they again said it signalled the This in itself creates challenges for the end. But museums are booming. Instead of future, as much of the work that architects being dead, they’re more alive than ever.” Design highlights include a Torsion Box do is now created digitally. “What will a Roth loves the fact the V&A is very much Shell Chair created by Brian Long museum’s archive be in 10-years’ time?” alive both around the globe and to the peo- ple who live in South Kensington and see FUTUREPLAN PHASE 2 it as their local museum. “A woman intro- duced herself to me when I fi rst started FuturePlan Phase 2 is the V&A’s second Other highlights of Phase 2 include: and said, ‘I’m 83. I wanted to say hello to 10-year period of restoration and rede- the creation of a furniture gallery, pro- my new neighbour’,” Roth recounts. “She’s sign, which aims to reinforce its position viding a permanent home for the V&A’s been coming to the V&A every Sunday as the world’s greatest museum of art extensive furniture collection for the fi rst since her parents fi rst brought her when and design. The crucial project in achiev- time; the restoration of the Cast Courts; she was three-years-old. Our audience is ing the long-term aims of Phase 2 is the and the complete redisplay and reinter- both that woman and the tourists who plan Exhibition Road Building Project. pretation of seven galleries that tell the their trip around a visit here.” This will provide a large, underground story of European art and design from Roth loves his own visits as much as the exhibition gallery for its world-class exhi- 1600 to 1800. Offsite projects being visitors. “I’ve got more out of the last 10 bitions with an open public courtyard and developed include the Clothworkers’ months than some people get in a position café and an improved entrance into the Centre for Textile and Fashion Study and they’ve held for 20 years,” he says. With an museum at street level. Conservation at Blythe House. outlook like this, the V&A appears to be in safe hands for all its tomorrows. ● 24 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 ; Amanda Levete PIC: ©PETER GUENZEL C@>?KKFL:? 9I@E>@E>;8PC@>?K@EKFK?<>8CC B8K?C< N?8K@JPFLI; 89FLK8CV8 8CV8`jk_\`ek\ieXk`feXc[\j`^eXe[ XiZ_`k\Zkli\jkl[`ff]Jk`ic`e^Gi`q\$ n`ee`e^XiZ_`k\Zk8dXe[XC\m\k\#X ]fid\igXike\if]=lkli\Jpjk\dj# Xe[[`i\Zkfij?f$P`eE^#DXo`d`c`Xef 8iifZ\k#9ilZ\;Xm`jfeXe[8c`Z\ ;`\kjZ_%=fle[\[`e)''0#8CV8Ëj gfik]fc`f`eZcl[\j1X(+,#'''jhd clolipi\kX`cflkc\kXe[j`o$jkXi_fk\c A dramatic pool of `e9Xe^bfb2XZlckliXcZ\eki\`eC`jYfe daylight appears Zfdd`jj`fe\[Yp<;G2Xi\j`[\ek`Xc almost magically kfn\ifek_\:`kp]i`e^\]fi[\m\cfg\i through the ceiling Cfe[fE\nZXjkc\2Xe[Xgifa\Zkn`k_ 8e`j_BXgffi]fik_\EXgc\jJlYnXp% PIC: ©AL_A 26 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 K?< K_\ Above: The new courtyard’s design turns the space into an outdoor room; (right) the Aston Webb screen will now reveal the view rather than conceal it The gallery itself will be a new home for a full programme of world-class exhibitions. The expression of the folded plate ceiling is derived entirely from its function – it PICS: ©AL_A spans the whole 30m (98ft)-width without columns and soars over the visitor, despite being underground. The structural solution of the ceiling generates the pattern of the courtyard above, making visitors in both from the courtyard to the café roof, is the it would be a missed opportunity if the the gallery and the courtyard conscious of direct result of exploring the museum’s col- potential remained untapped. We’ve incor- the energy and rhythm above and below. lections. Our design for the gallery follows porated an oculus into the courtyard to in the neo-Gothic and neo-Classic tradition provide daylight into the gallery below and N?8KN8JPFLI@EJG@I8K@FE6 of ornate ceilings. offer visual interest in the courtyard above. The museum itself. As the home of the This provides moments of drama in exhi- very best in contemporary design, the V&A N?8K;@;8CV88;;KFK?<9I@<=6 bitions and enables exhibition changeover has long been a rich inspiration for all of Our design is a response to a visionary to be carried out with daylight. It also helps our studio’s work. We used it as a source brief from the V&A. We wanted the focus create that relationship between the court- book and reference point for the design from the street to be on the creation of a yard and the gallery. – not only its collections and programme, new public space rather than a building. The oculus is reconceived as a vitrine, but also the architecture and design of its We envisioned the visitor as the hero. We offering partial views of the folded plate beautiful buildings. imagined the experience of their journey and exhibition gallery below. We were inspired by the V&A’s role in and what would delight and inspire them. promoting the art and craft of manufacture. Bringing daylight into the new gallery N?PN8JPFLI; AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 27 ; The folded plate ceiling spans the (Top) the descent to the gallery below whole 30m-width without columns is part of the visitor’s journey; (above) and soars over the visitor, despite PICS: ©AL_A A vitrine offers natural light into the gal- being underground lery and an interesting view from above N?8K8I<K?<:?8CC 28 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 NETWORK PEOPLE INNOVATION TRENDS www.IAAPA.org/EAS www.IAAPA.org/europe Join the European Attractions Community- Join IAAPA ! IAAPA is the only global association for the complete amusement industry. With 4.500 worldwide and 900 European members, it is your attractions community with the aim to provide you as an industry professional with resources and benefi ts that support your growth. IAAPA Mission Our mission is to serve the membership by promoting safe operations, global development, professional growth, and commercial success of the amusement parks and attractions industry. 10 reasons to join IAAPA now: IAAPA Europe • is the only cross-European association representing the attractions industry in the EU • offers extensive education and training on all levels • collects industry data and trends and shares this information with its members • promotes safety through reporting, standards, and best practices • informs members with its monthly magazine FUNWORLD, the daily newsfl ash with news from the global amusement industry, and the bi-monthly IAAPA Europe Newsletter with an overview on government relations issues on a European level • brings members together at three worldwide Expos. The Euro Attractions Show 2012 will take place in Berlin from 9 - 11 October - providing access to new products, innovative ideas, and unique solutions • offers members reduced entrance and exhibit fees for its events • helps with press and public relations support when needed • brings together the benefi ts of a global association with the services from a regional offi ce • is always available for you in case you need assistance with your business or have questions concerning the industry To learn more about being a part of the growing IAAPA Europe Attractions Community, please visit www.IAAPA.org/europe or contact the IAAPA Europe offi ce Karen Staley Jakob Wahl IAAPA Europe Vice President Programme Manager Rue du Congrès 37-41, [email protected] [email protected] 1000 Brussels, Belgium TEL +32 2 609 54 45 FAX +32 2 609 54 46 8E8CPJ@J ;8M@;Û:8DGÛÝÛ;@I<:KFIÛ <:FEFD@:JÛÝÛ8<:FD I<:FI; I espite, or perhaps due to, the tough economic times, the global D theme park industry is continu- ing to go from strength to strength. Total admissions to the world’s top 25 theme parks rose to a new record volume in 2011. More than 196 million visits were made to these parks, almost four per cent more than in 2010 and a growth of more than six per cent since 2007. One of the most remarkable aspects of the industry is that through the longest, deepest recession that the world has ever encountered, the theme park industry is one of the few sectors that has exhibited sustained growth. As shown in the Leading Global Parks table, Disney parks remain the most popu- lar parks in the world and are still the only ones that can attract more than 10 million annual visits. The impact of the Japanese tsunami can be seen in the fi gures for the Tokyo Disney parks. They were closed for Disney parks remain more than a month following the disaster, the most popular yet they remained the third and fourth most parks in the world visited theme parks in the world. 30 AM 3 2012 ©cybertrek 2012 (Left) Harry Potter continues to draw visitors to Universal’s Islands of Adventure; (right) Attendances to Ocean Park in Hong Kong grew 29 per cent Most of the top 25 parks increased their visitor numbers in 2011, with some parks showing exceptional growth. The ongoing @eknfp\Xij#?XiipGfkk\i_XjX[[\[Xcdfjk*%,d`cc`fem`j`kj appeal of Harry Potter increased visitors kf@jcXe[jf]8[m\ekli\%Efnfe[\iLe`m\ijXcËjcffb`e^kf to Universal’s Islands of Adventure by 29 per cent in 2011, on top of a 42 per cent X[[?XiipGfkk\icXe[jkf`kjgXibj`e?fccpnff[Xe[AXgXe increase in 2010. In two years, Harry Potter has added almost 3.5 million visits to Islands of Adventure. No wonder Universal C<8;@E>>CF98CK? AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 31 8E8CPJ@J in Asia breaking the 100 million figure for the first time. North America still tops the geographic rankings, but Asia is catching up fast and if the pace of growth continues, Asia will overtake North America soon. C<8;@E> JfliZ\1K<8Xe[8<:FD% 32 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 Legoland operator Merlin Entertainments consolidated its number two position with a 13 per cent increase in visitor volumes in 2011 FG AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 33 @EK KFDÛN8CB nside his cool, air-conditioned and breaking records,” Feder says. “It’s offi ce, Sergio Feder, the CEO of imperative to do this so we can attract PortAventura theme park, talks in a more visitors, not only from Spain, but from calm but excited manner. He outlines all over Europe, especially from markets theI importance of the following day – 12th such as the UK, France, Russia, Germany May – which is the offi cial launch date of and the Benelux countries.” Make no the park’s new rollercoaster Shambhala. mistake – when it comes to competing for It’s set to be a fl agship ride and a record- foreign visitors to theme parks, Feder is breaker – the tallest and fastest in Europe turning up the heat on his European rivals. – which will cement PortAventura’s position Located in Salou, on Catalonia’s Costa as one of the continent’s premier parks. Dorada, PortAventura fi rst opened to “We want to become the leading park the public in 1995. It was established within Europe, in terms of both innovation initially (and somewhat unusually) as a It’s hoped that the new ride will increase visitor numbers to four million a year K?<G8IBËJ?@JKFIP (00, (00. )'') )''* )'', GXibfg\ej Le`m\ijXcXZhl`i\jdXafi`kp Gfik8m\ekliX[\m\cfgj`ekfXkfli`jk K_\:Xi`Y\I\jfik_fk\c K_\Xii`mXcf]k_\j`^eXkli\ j_Xi\%GXibi\eXd\[ [\jk`eXk`fe#k_Xebjkfk_\cXleZ_f] fg\ej`kj[ffij]fik_\ ]i\\]Xcckfn\i#?liXbXe Le`m\ijXcËjGfik8m\ekliX knf_fk\cjXe[XeXhlXk`ZgXib Ôijkk`d\ :fe[fi 34 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 joint venture between two major players – The Tussauds Group (40 per cent) and Anheuser-Busch (20 per cent) – with Spanish bank LA Caixa (30 per cent) and energy company Fecsa (6.8 per cent) also holding stakes. Since then the park’s ownership has changed a number of times. Universal Studios bought a share in the park in 1997, leading the park to be fi rst called Universal’s PortAventura from 1997 to 2001 and then Universal Studios PortAventura from 2001 to 2004. The latest change in ownership, three years ago, has been the most signifi cant, not least because it’s what brought Feder over to the park from his native Italy. Despite the economic turbulence experienced across Europe, Spanish 89FLKJ@F=<; )''/ )''0 )'(( )'() Fg\e`e^f]k_\^fc] Fg\e`e^f]k_\_fk\c>fc[ Fg\e`e^f] K_\Xii`mXcf]J_XdY_XcX1 Zflij\j#[\j`^e\[Yp I`m\iXe[Gfik8m\ekliX J\jXdf8m\ekliX AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 35 @EK (Left) SesamoAventura is a Sesame street-themed zone for families; (above) Furius Baco, one of the park’s rollercoasters EUROPEAN FOCUS themed zone features 11 attractions with fittings and updating 80 per cent of our The four hotels play a significant role the focal point being a 12m-high magic live shows. Our strategy is very simple: we in the plans to establish PortAventura tree. As a result, we saw attendance want something brand new for every year.” as a genuine challenger to the likes of increase by 500,000 to 3.7 million visitors, Disneyland Paris and Europa Park. While which was the park’s best year ever.” LOOKING AHEAD the launch of Shambhala will no doubt The success of SesamoAventura and the The future of the park has no doubt been appeal to groups of hard core coaster record crowds vindicated the investment secured by the arrival of Investindustrial. enthusiasts and a younger generation made in the park. It also helped ensure In the short term, Feder has his eyes on looking for a white-knuckle adrenaline rush, that future investment plans would go attracting four million visitors a year. The Feder still sees parents and their children ahead as planned. While Shambhala park might even achieve that during 2012, as the park’s main target group – and that breaks speed records, Feder and his team as the launch of Shambhala was supported often means overnight stays. came close to breaking spending ones. “In by a massive marketing campaign in Spain “First and foremost we’re a family total, %30m (£23.7m, $37m) was invested and generated great media interest around park, proved by the fact that more than in 2012 – the most the park has spent in Europe. Feder isn’t, however, planning to 70 per cent of our visitors are families,” one single year for a decade,” he says. add another landmark ride just yet. Feder says. One of the first investments “We spent %25m (£19.7m, $40m) on “We have no desire to beat Shambhala made using the %80m provided by the Shambhala and also created a caravan with another ride. Shambhala is unique,” new owners was to bolster the family park (%0.6m, £0.5m, $0.7m), the Feder says. “Our plan is to continue to offer. “In 2011 we introduced an entirely driving school (%0.5m, £0.4m, $0.6m) develop what the park has to offer, to give new area in the park purely for families and redesigned 500 rooms at Hotel visitors a reason to keep coming back, and – SesamoAventura. The %15m (£12m, PortAventura (%2.5m, £2m, $3m). Then focus on new attractions that will serve as $18.5m), 13,000sq m Sesame street- there were the new catering and shop a benchmark for the rest of Europe. “The key to our success is that the park has become an all-round leisure 89FLKJ?8D9?8C8 and holiday destination to suit everyone, particularly families, with a clear focus Feder describes the challenges: “The tion all the columns, as they had to be on customer service and quality. At location of the ride was a considerable integrated with the structure of the other, a branding level, the main aim of challenge. We wanted it to cross existing rollercoaster.” PortAventura will always be to offer a range Dragon Khan, the park’s other steel of experiences, which are reflected in the roller coaster, to create a new skyline ■ Ride manufacturer: diversity of the park and its six zones.” and emotions different to those of other Bolliger & Mabillard As I leave the offices and enter the hypercoasters. ■ Build engineer: PGI-Boma warm Catalan evening sun, I cast my eye “The job of intertwining the two struc- ■ Theming: Claudio Mazzoli at the imposing silhouette of Shambhala, tures has been almost like a surgical ■ Height: 76m (249ft) towering above everything else at the park. operation, starting with the foundations, ■ Track length: 1,650m (5,410ft) The prospect of riding it the following day some of which are up to 18m (59ft) ■ Top speed: 134kmh (83mph) thrills me. But not as much as Feder will deep. Then it was necessary to execute ■ Capacity: 3 trains, with 32 seats each be thrilled if it helps him reach his goal an incredible logistics operation to posi- ■ Approximately 1,680 riders per hour for PortAventura – to tower above other European parks, as a destination for all. ● 36 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 Kiddie Kart Gamma LeisurePOS MEMBERSHIP gamma dataware Complete business solutions Modular integrated management information systems for visitor Major attractions, museums, Rides heritage sites and ADMISSIONS RETAIL CATERING BOOKINGS ACCOUNTS theme parks The CompanyCarousel Gamma Dataware Limited Gamma LeisurePOS provides visitor attractions of all types and sizes with a complete end-to-end operational management system from admissions to back office reporting, analysis and accounting. The system’s modular approach allows operators to implement any combination of modules to meet their specific requirements. While the integration between modules ensures that operators can easily produce cross departmental reports such as visitor spend analysis. Bumper LeisurePOS modules include: Cars Admissions and Ticketing Bookings and Event Management Membership Retail and Catering Point of Sale Stock Control Purchase Order Processing Mail Order Gift Aid Integrated Chip and PIN VISIT US AT Web Interfaces EAS IN BERLIN Gamma Dataware Ltd Accounting and Payroll BOOTH NO.743 Wright Business Centre Reporting and Back Office Management 1 Lonmay Road Glasgow LeisurePOS options include: G33 4EL = #,4(.(55$0'4(/16(+$0'+(.' !70,65 Telephone: +44 (0)141 773 6273 = ",&-(65$.(5$0'&1..(&6,10-,15-5 $: = (/1*4$2+,&'$6$&$2674( +44 (0)141 773 6283 = !+,2$0' )141))5,6(5$.(5 E-mail: = 19(%64$05$&6,10)((5 [email protected] = "+($64(1: )),&(5$.(5 Bertazzon 3B srl, 31020 Sernaglia (Treviso) Italy Phone +39.0438.966291 Fax +39.0438.966165 E-Mail: [email protected] www.gammadata.com Venetian Carousels AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 37 QFF; B8K?C< 8]i`ZXe Islands will be connected by a boat ride Cleveland Metroparks Zoo’s African Elephant Crossing features two “Our intention is to sprawling outdoor elephant yards for roaming and foraging, a deep-water create a world-class zoo swim channel, waterfall, interactive exhibit, which will set visitor centre, fi ve African elephants, meerkats, naked mole rats, African @jcXe[j#:_\jk\iQff#LB the standard for future birds and an African rock python. zoological exhibits, both in The fi ve-acre, $25m (£15.6m, The Philippines, Papua New Guinea, Bali, the UK and worldwide” %17.5m) exhibit opened last May and Sumatra, Sumba and Sulawesi will be was inspired by a safari in Africa that celebrated in Islands, a £30m (%38.2m, the zoo’s director, Steve Taylor, had US$46.6m) project due to open at Chester been on 10 years ago. Zoo, Cheshire, UK in 2015. One of the main themes of the The development, which is the biggest of Covering fi ve hectares, the series of exhibit is that people and elephants its kind in the UK, will showcase the zoo’s islands will be landscaped to mimic the need to share space in Africa in conservation fi eldwork. Connected by a habitat of that island through the horticul- order to survive. To symbolise this, boat ride, Islands will bring together some ture and the architecture. A themed show the Crossing Gate was designed so of the most endangered animals on the house on each island provides indoor that visitors and elephants use the planet including Anoa, Banteng, Babirusa, viewing of certain species and there’ll be same path at various times through- Bali Starling, Cassowary, Rhinoceros a series of adventure paths, bridges and out the day. During most of the day, Hornbill, Lorikeet, Sumatran Orang-utan, adventure routes for children. A central visitors use the crossing to go from Indonesian crocodile (Sunda Gharial), river adventure ride will give different views the Welcome Plaza to the interior Sulawesi Macaque, Sumatran Tiger and of the islands and the animals. sections of the exhibit. At certain the Visayan Warty Pig. Simon Mann, development director at points though, the gates swing out Designed by architects from the Dan Chester Zoo says: “Our intention is to cre- to protect the guests and allow the Pearlman group in Germany, visitors will ate a world-class zoo exhibit, which will set elephants to migrate from one of the be taken on a highly themed, atmospheric the standard for future zoological exhibits, outdoor ranges to the other. and immersive journey, which includes both in the UK and worldwide.” The building from the old exhibit, educational exhibits, play areas, restau- Islands is the fi rst part of a long-term a pachyderm house from the 1950s, rants and village-style food stands. They Natural Vision project, which includes a was used in the new exhibit to rein- can travel through the Islands by boat themed hotel and a series of fi ve animal- force one of the institution’s main or on foot and will navigate mangroves, based zones: Islands; Savannah; the Asian goals – reduce, reuse and recycle. swamps, bamboo and tropical forests. Plains; Rainforests; and Cheshire. 38 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 J\XC`feJfle[# JX`ekCfl`jQff#LJ8 Visitors to the Saint Louis Zoo now have dramatic underwater views of seals and sea lions in the new Sea Lion Sound attrac- tion, created by PGAV Destinations. Opened in July to replace the original sea lion pool built in 1915, the $18m (£11.6m, %14.9m) exhibit was inspired by the rocky shores of the American Northwest coast. Guests can now watch the sea lions as they glide by a large fl at acrylic panel or over a 37ft long (11m) walk-through acrylic Zoo guests and pinnipeds provide entertainment for each other at the new exhibit tunnel. The site occupies 1.55 acres with “By fi ltering and a 6,000sq ft (557sq m) pool and a water Design challenges included the coor- recirculating the new system that comprises more than 250,000 dination and construction of complicated gallons. The exhibit is designed to display components, such as an aquatic life exhibit’s water, the sea lions up to 25 pinnipeds, or seals and sea lions, support system that balances salinity, tem- will be living in salt water and aims to further guests’ understanding perature, turbidity, ozone, and clarity for of the two lives of pinnipeds – above and animal health and public perception. As that is controlled to the below water. Presentations by curators well as being better for the animals and temperature of their liking” educate guests about the lives and behav- guests, the attraction’s also good for the iours of individual animals in an 850-seat Earth’s water system, as it avoids dumping amphitheatre and show pool. 215,000 gallons of water weekly. GfcXiCXe[#C\^fcXe[ 9`ccle[#;\edXib Polar Land, Legoland Billund’s biggest-ever attrac- tion, combines live penguins with Lego polar animals and a thrilling roller coaster. The attraction was themed by Theming and Animatronics Industries (TAA), and takes visitors on a polar expedi- Polar bears made from Lego greet visitors on the ride tion through Arctic wildlife. They can enjoy the experi- ence at a leisurely pace on where Lego-shaped ice ride takes visitors past 17 through a large window inside foot or board a snowmobile cubes, icicles and sculptures penguins in a pool behind the theme park’s Polar Pizza on the Polar X-plorer free fall create a winter wonderland, glass, which has been cre- and Pasta restaurant. coaster ride, which includes based on Legoland’s Tom ated to closely resemble the The decoration works took a 5m (16ft) drop. Riders Christiansen’s design. The penguin’s natural habitat. The TAA’s team of 18 specialists 15 are taken inside an iceberg last leg of the Polar X-plorer penguins can also be viewed weeks to complete. AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 39 QFF; Guests learn how challenges to arctic environments affect the wildlife Designed as an imaginary town on the edge and built the town and the branded and of the arctic wilderness, Glacier Run is mod- themed environments, working with local elled on the real town of Churchill, Canada, architect Arrasmith, Judd, Rapp and the polar bear capital of the world where >cXZ`\iIle# Chovan and Whittenberg Construction. people and wildlife have learned to co-exist. Cfl`jm`cc\Qff#LJ8 The exhibit includes immersive media The exhibit offers spectacular views, capti- content, providing information on bear vating stories of the arctic and opportunities behaviours, habitat, conversation and cli- for close-up encounters with polar bears, destroyed a roadway in the town and mate change. The bears are housed and grizzly bears, seals and sea lions. fl ooded the old mine quarry, which has exhibited in habitats designed to engage Guests can interact with zookeepers, become the bear pool. visitors and provide opportunities for inter- learn about current challenges to arctic The idea for the $25m (£15.6m, %17.5m) action. For example, a vintage Ford truck environments and animals and discover town came from PGAV Destination holds polar and brown bears in the back. how incremental changes in our every- Planning. The company worked with the Visitors sitting in the cab can view the day activities and behaviours can make a staff at Louisville Zoo and Polar Bears bears up close and feel their weight on the difference to the planet and wildlife. The International, a research association truck’s shocks, though they are separated exhibit’s story shows how melting glaciers based in Churchill. Weber Group designed by a thick glass wall. including a Thomas & Friends ride and a new interactive maze called Eden’s Eye. The Smiths have updated the zoo, work- ing with suppliers and designers including ;ilj`ccXjGXib#LB Western Log Group and Meticulous Ltd. “Change and improvement is essential in this business,” says Laurence Smith. Drusillas Park, East Sussex, UK only cov- “Good design is also essential in today’s ers 16 acres of land, so everything about competitive marketplace. Visitors rightly The 120 species include squirrel monkeys the design has been geared to limited expect a high standard of design, from the space and younger children. Its own- toilets through to new animal enclosures ers, Laurence and Christine Smith, have Drusillas opened in 1925 as tearooms and attractions.” concentrated on small exotic animals with a few animals, including Tarzan the Smith believes that the zoo’s design ori- such as meerkats, monkeys, lemurs and chimpanzee and Georgina the ring-tailed entated attention to detail was one of the penguins and ensured that everything is lemur. The Smiths bought the park in 1997 main reasons that Drusillas won the South child orientated, from the animal viewing and have spent the last 15 years creating East England Large Visitor Attraction of opportunities to the easy and accessi- a child-friendly zoo with an emphasis on the Year Award in 2011. “Good design is a ble zoo route. The furthest walk from one hands-on learning. Now the zoo has more more expensive route to go down,” he says, enclosure to another is 150ft (48m). than 120 different species and attractions “but it’s an important route.” ● 40 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 Organised by: Where innovation meets inspiration... Join us at the UK’s leading event dedicated to the entire out of home leisure industry. Source the latest products and services to hit the market, meet with over 300 exhibitors, experience live demos, expand your business knowledge and be inspired by our top quality FREE seminar programme. Register today for FREE entry at liw.co.uk @EK B8K?C< How did you get involved with VAC? who can have a limited attention span if How can we get the younger The Visitor Attractions Conference (VAC) they’re out with their family. Writing a script generation interested? is the biggest conference of its kind in is similar to writing interpretation – you We have to work out how they communi- the UK and hugely well known. I met Ken have to get the key facts across without cate and get information and use different Robinson, the chair of the Tourism Alliance, wasting vocab. We have to pitch our mes- tools, such as Facebook pages and games. through my work with the National Motor sage just right and grab their attention. There are some good examples – the Museum at Beaulieu House, Hampshire I’ll also talk about the work I’m doing Museum of Modern Art in America has and Portsmouth Historic Dockyard. I in new media with museums, such as a millions of likes on Facebook and there’s recently released an app about World War project with the Battle of Hastings site. a multiplayer online game dedicated to II and am helping museums with their new Visitors can now download fi lms about the armoured warfare in the mid-20th century, media strategies, so Ken thought it’d be battle that I made for my tv shows. which a relevant museum could link in with. good if I came along. Why are heritage attractions What work are you doing What will be in your keynote speech? so important to the British? for Kids in Museums? I’ll give a sense of what I’ve learned from This country takes its past very seriously. Kids in Museums is a forum for young making television programmes. Historical Two thirds of visitor attractions in Britain people to express how they aren’t always documentaries, museums and visitor are heritage-based and more people go to made to feel very welcome in museums. attractions have the same agenda. We’re heritage properties than football matches I’m a trustee and have chaired a few all trying to appeal to a very wide audience, every weekend. This is partly because of meetings and brought people together our extraordinarily rich, well-documented to discuss how to make museums more and well-protected industry – we have the accessible for kids. 89FLKÛK@D The Timeline WW2 app is a defi ni- tive history of the Second World War. Using an interactive timeline, it brings to life the cataclysmic events of 70 years ago for a 21st century audience. More than 100 fi lms from the archives of British Pathé and US broadcasters, commentary by Dan Snow and Robert MacNeil, 600 still K`]ÛJaehdqÛ8e]ja[YfÛ]p`aZalagfÛ images and 1,500 written entries give at the National Motor Museum, the viewer an insight into the events of 9]Ymda]mÛ?gmk]ÛLB WW2 in a completely new way. 42 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 Portsmouth Historic Dockyard is among the heritage attractions Snow is working with È?FN8I<FG looking forward to taking her to museums. What feedback have you Hopefully they’ll all be child-friendly by the had about your app? time we get there. The timelineww2.com app has been widely reviewed and has an average rating on What can heritage operators do better? iTunes of fi ve stars. They don’t do much badly. There’s still a We’ve sold many thousands and hope tendency for a ‘don’t touch, don’t shout’ that schools start to adopt them. We have atmosphere, which can be diffi cult for plans to release a few more apps in the young people and kids. I like taking my autumn. I’ll be revealing more at VAC. Portsmouth UK’s Historic Dockyard’s nephews to places and they want to run Action Stations Helicopter experience around and make noise – that’s easier on a How can heritage-based battlefi eld than it is in an art gallery. attractions use new media? One thing operators do need to improve Too many heritage attractions simply put What do you want to learn at VAC? is their new media strategy, such as build- information about the ticket price and I’m interested to fi nd out how operators are ing up their Facebook and Twitter profi le. opening hours on their website. That’s going to work with the Asian marketplace People aren’t doing that nearly as much as just turgid. You need to create an unusual, in the next 30 years. What plans are there they should be at the moment. funky vibe. If you operate a castle, put to make our sites accessible to the poten- incredible facts about your past up each tially vast audience who want to come and What sparked your interest in apps? day to keep people interested. Tell them see European castles, Tudor stately homes Tablet computers are the future. People about the ghosts and other horrible history- and the Crown Jewels? love them and apps are very easy to use type facts. Be brazen about things that will We need to make sure we’re ready for on tablets. It’s an exciting way of taking bring people to the attraction and the web- the rush when it comes, which I’ve no information and delivering it directly to an site. Use clues, quizzes, and treasure hunts doubt it will. L audience. With an app, I’m talking directly to keep them logging on. Create buzz on to the person who bought it – it’s just the internet – very few operators do that. between me and them; it’s almost a per- The Imperial War Museum is doing really ABOUT VAC sonal relationship. well now. People submit photos online of The Annual National Conference of Also, apps are fl exible. Once a book’s their ancestors who fought in the wars and Visitor Attractions takes place on 11 been written, there’s nothing you can do they’re being made into an online exhibi- October 2012 at the Queen Elizabeth about the inevitable errors. With an app, tion. Many visitor attractions could do this. II Conference Centre, London, UK. you can just amend, adapt and update as And once you’ve done something, plug To book, go to www.vac2012.co.uk new information becomes available. it aggressively so that people know about it. AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 43 Efkbefn`e^n_f nflc[Y\gXik`Z`gXk`e^# Xe[dXb`e^XYlj`e\jj 9YjlÛ;g`e]f gXibdXjk\igcXedfi\ ]leXe[^l\jk$fi`\ekXk\[n\i\ Xdfe^k_\gcXee`e^Z_Xcc\e^\j ]fi9I: BRC’s design has turned the expo into a theatrical space with live entertainment to =CFI@8;<)'() make the event sparkle B8K?C< N?8KN8J9I:ËJIFC<6 in 2006, an architectural masterplan had on eco-friendly themes. We then divided BRC was appointed six years ago to be the already been created, which allowed for the country and commercial pavilions creative masterplanner for Floriade 2012. the site to become a business park once over the different zones to effectively give We created the story-led masterplan that the expo had fi nished. However, the con- guests a cohesive, immersive experience. engages visitors in the expo’s theme of cept was for a typical architectural vision, The fi ve zones are: Relax and Heal; how horticulture can move society towards as opposed to an attractions masterplan. Green Engine; Education and Innovation; greener, sustainable living environments. Beck knew that to attract people to Environment; and World Show Stage. Each The goal is to tie the region of Venlo, Floriade, the layout needed to be more has a different landmark to help guide visi- in The Netherland’s natural environment, relaxed and guest oriented. He asked tors in a direction, such as the dome in the attractions and leisure activities together BRC to create a storyline and adapt the Environment zone and the water exhibit in through a series of compelling stories and masterplan. We couldn’t physically change the Relax and Heal zone. experiences to attract tourism and busi- it, because of the long-term vision for the The zones are designed to look slightly ness, and contribute to the local economy. business park, but we were able to add different, but the overall theme is nature. walkways and visual lines to guide, steer It’s a beautiful site with a forest in the mid- ?FN;@;9I:> N?8KN8JPFLI@EJG@I8K@FE6 Nature and horticulture were the two obvi- ous ones, but the third was theatre. We really wanted the expo to be a more theatrical space with live entertainment to make the event sparkle with life. The open- ing show was very theatrical so fi tted in well with the theme. N?8K8I<K?<B E=<8KLI 44 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 The expo is on target for its esti- mated audience of two million people during its six months 89FLK=CFI@8;<)'() =cfi`X[\Nfic[?fik`Zlckli\ AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 45 @E;LJKIPFG@E@FE 270=68=6C8<4B 0CCA02C8>=B<0=064<4=C 4X ^RO ^RS\N ZK\^ YP Y_\ ]O\SO] SXN_]^\c ObZO\^] Y_^VSXO ^RO SWZKM^ ^RO VK]^ cOK\]½ aY\^R YP MRKXQO] RK`O RKN YX ^RO SXN_]^\c ZV_] aRK^ ^ROc WS]] B8K?C< /O[SXQ >OXLY 2\OOX 1Y\O]^ KX OMY]OX]S^S`O VOS]_\O MYWZVOb SX .RSXK SXMV_NO] K VK\QO SXNYY\ aK^O\ZK\U ZV_] \O^KSV NSXSXQ OX^O\^KSXWOX^ KXN KN`OX^_\O K\OK] 6^aS^]3^aaTcc ?aTbXST]cP]S24>5^aaTR º5XUcTT]hTPabPV^ BSMZPOBUUSBDUJPOT fW^½SWPeTcW^dVWc XFSFOFBSMZBMXBZT BTTPDJBUFEXJUIMBSHFS cWPc\dbTd\ UIFNFQBSLT6IFOUIFZ CFHBOUPEFWFMPQB PS\X]XbcaPc^ab º4TFQBSBUFJEFOUJUZXIJDIIBTOPXHSPXO f^d[SfP]cc^bW^f JOUPBUISJWJOHJOEFQFOEFOUCVTJOFTT /FBOXIJMFUIFBUUSBDUJPOTJOEVTUSZIBT d_PccWTbP\T FYQBOEFEBOEEJWFSTJ³FEESBXJOHUBM FOUUIBUEJEO¬UFYJTUCFGPSFPSFYJTUFE R^]UTaT]RTPbcWT\T JOTPNFPUIFSJOEVTUSZ§UBMFOUUIBUOPU POMZTFSWFTUIFJOEVTUSZCVUMFBETJUJO _PaZ^_TaPc^ab.» QSFWJPVTMZVOJNBHJOBCMFEJSFDUJPOT /Y\\O^^ RK] LOOX aS^R cOK\YVN 1Y\\OM PY\ cOK\] +U¬TOPUKVTUBCPVUUIFNFQBSLTBOZ NPSFCVUFWFSZDPODFJWBCMFLJOEPG FOUFSUBJONFOUBOEDVMUVSBMWFOUVSF6IF XBJUJOHGPSBCSFBLUISPVHIJOTDJFODF UIFBUUSBDUJPOTCVTJOFTT/ZTUSPOHTVT +##2#DPOGFSFODFTOPXIBWFBTQFDJBM PSFDPOPNJDTUIBUXJMMNBLFUIFNUIF QJDJPOJTUIBUUIFTFSFHJPOTXJMMCFDPNF EBZGPSNVTFVNT9IP¬EIBWFUIPVHIU OFYUOFXUIJOH5PMPPLJOHBIFBEJU¬T UIFJOOPWBUPST§OPUUIFGPMMPXFST UIBUNVTFVNBENJOJTUSBUPSTXPVMEXBOU JNQPTTJCMFUPQSFEJDUXIBUVOEJTDPW CVJMEJOHPODVSSFOUJEFBT§CVUEFWFMPQ UPTIPXVQBUUIFTBNFDPOGFSFODFBT FSFEUFDIOPMPHJFTNJHIUNBLFQPTTJCMF JOHJOOFXBOEVOFYQFDUFEEJSFDUJPOT UIFNFQBSLPQFSBUPST! +GBOJEFBJTTUSPOHJUXJMMTVSWJWF´PVS 1OFUIJOHUIBUTFFNTUPIBWFEJTBQ (JGUFFOZFBSTBHPTJNVMBUJPOTWJSUVBM JTIBOEGFFEUIFJOEVTUSZ+GJU¬TXFBLJU QFBSFEBOEUIBU+NJTTJTUIFTFOTFPG XPSMETBOE&IPMPHSBQIZXFSFFYDJU XJMMRVJDLMZGBEF SFDPHOJUJPOGPSUIFEJG³DVMUXPSLUIBU JOHBOEOFX9FUIPVHIU «(SPNOPXPO 9IBUTFFNTDFSUBJOJTUIBUBTQPMJUJ TFSJPVTQSBDUJUJPOFSTEP;FTJU¬TFOKPZ UIFFOUJSFFYQFSJFODFDBOCFTJNVMBUFE¬ DBMBOEFDPOPNJDQPXFSTIJGUT%FOUSBM BCMFBOEUIFSF¬TOPUIJOHXF¬ESBUIFSCF 9FMMUIBUEJEO¬UIBQQFOBMUIPVHIBMPU 'VSPQFBOE#TJBXJMMQMBZBOJODSFBT EPJOHCVUNPTUQFPQMFEPO¬USFBMJTF PGPUIFSBNB[JOHUIJOHTEJE#OEWJS JOHMZJNQPSUBOUSPMFJOUIFEFWFMPQNFOU UIBUEFTJHOJOHBUIFNFQBSLJTBTDPN UVBMXPSMETBSFTUJMMTPNFEJTUBODFPGG PGFOUFSUBJONFOUPGBMMLJOETJODMVEJOH QMJDBUFEBTEFTJHOJOHBIPTQJUBMª 46 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 )BNCMJOH#DUIBTBMTPCSPVHIUTJH 0SaXP] SFBTPOBCMZQSJDFEQSPKFDUPSTUIBUDBO 3PeXSFX[[aXRW QSPWJEFBIJHIRVBMJUZJNBHFSFMJBCMZ 5^d]STa39FX[[aXRW BOEXJUIUIFTBNFGFBUVSFTJOUFSNTPG HFPNFUSJDDPSSFDUJPOUIBU%46QSPKFD IFDPOUJOVFEJNQSPWF UPSTIBEGSPNEBZPOFCBDLJOUIFT NFOUTBOEVOEFSTUBOEJOH (MBUTDSFFOEJTQMBZIBEBTJNJMBS PGBVEJPUFDIOPMPHZBOE JTTVF§JUXBTBGFXZFBSTJOUPUIFJS &.2WJEFPQSPKFDUPSTBSF VTFCFGPSFUIFJNBHFRVBMJUZFYDFFEFE WFSZQPTJUJWFDIBOHFT6IF UIBUPGBHPPE%46EJTQMBZ6IFNPTU ºCNBKPSJUZPGBUUSBDUJPOTBOEEJTQMBZTJO SFDFOUJTUIFVTFPG.'&JOMJHIUJOH+U¬T NVTFVNTVTFCPUIBOEIBWFBWFSZ EF³OJUFMZUIFXBZBIFBECVUJUJTO¬UUIF IJHIEFQFOEFODZPOUIFTFUFDIOPMP BOTXFSUPBMMMJHIUJOHSFRVJSFNFOUTZFU HJFT7OGPSUVOBUFMZOPUBMMIBWFUIF 1OBQPTJUJWFOPUFUFDIOPMPHZJTOPX CVEHFUTUPVTFUIFNUPUIFCFTUFGGFDU TPSFMJBCMFBOETPNVDIDBOCFEPOF *PXFWFS+HFUGSVTUSBUFEXIFOBOFX UPTVQQPSUTZTUFNTPWFSUIFJOUFSOFU UFDIOPMPHZDPNFTPVUBMNPTUUPPFBSMZ UIBUUIFSF¬TBWFSZMPXEFQFOEFODFPO JOUIFEFWFMPQNFOUDZDMF2FPQMFUIFO NBJOUFOBODFBOEUIFSFGPSFBSFEVD CFMJFWFUIFIZQFBOEFNCSBDFJUCFGPSF UJPOJOUIFDPTUPGPXOFSTIJQ6IJT BSVV\SMR O]^KLVS]RON RS] MYWZKXc SX $#! 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The unique layout and ride experience of riding forward THE FAMILY BOOMERANG and backward gives double fun. The guests enter the coaster and the train is pulled backward onto the top of the lift. Then the train Track Length 185 [m] is released and makes a fast drop, reaching a speed of 60 km/hour Lift Height 20 [m] after which it runs into a horseshoe element, pulling an exciting Max Speed 60 [km/h] 3G. The train continues and dives into left and right swerving Footprint 60 x 22.6 [m] elements onto the second tower where they will experience a really Min. Height requirement 1.00 [m] and 4 years old fun and unexpected double dip... WOW …and again the train runs Nr. Trains 1 backwards and makes a final stop in the station. Various unique Nr. Coaches per train 8/10 themes can be made available to make this coaster an icon in your Nr. Passengers per train 16/20 park and create an unforgettable ride experience for your guests. THRC 640/750 [pph] FAMILY COASTERS THRILL & MEGA COASTERS INDOOR & CUSTOM DESIGNED ATTRACTIONS & SPECIALITIES SCHAAPWEG 18 6063 BA VLODROP THE NETHERLANDS TEL +31 (0)475 409222 FAX +31 (0)475 402115 WWW.VEKOMA.COM 8L;@F>L@; B8K?C< TITANIC BELFAST, UK itanic Belfast commemorates 100 includes the sound of riveting and the Belfast’s role in the Titanic story. The app years since the Titanic disaster. Built smells of melting steel to recreate what it is available in six languages on iTunes and T in the new Titanic Quarter, beside was like to be a shipyard worker in Belfast features a video of the architect Eric R the historic site of this world-famous ship’s more than 100 years ago. Designed to Kuhne drawing the Titanic Belfast building. construction, Titanic Belfast is the world’s complement the text panels within the This is an exclusive feature available on largest Titanic visitor experience. attraction, the multimedia guide gives an the English version of the app. Additions Housed in an iconic, six-storey building, insight into the stories behind the Titanic. to the audio tour will continue in the future. the visitor experience tells the story of the The team at Acoustiguide was delighted Titanic Belfast: http://bit.ly/NemnOH Titanic, from her conception in Belfast in to be awarded the contract to write and “Titanic’s iconic story is international in the early 1900s, through her construction produce the tour and manufacture the its reach, as evidenced by the many thou- and launch, to her famous maiden voyage equipment. They worked with Event sands of overseas visitors who have flown and subsequent place in history. Communications on the interpretative in to be part of its celebrations,” says Tim On-site visitors can hire Acoustiguide scripting to ensure all the facts were accu- Husbands, CEO Titanic Belfast. Ltd’s Opus Click™ multimedia guide in rate and that the tour enhanced what was “The development of its audioguides, six languages – English, French, German, already available in the attraction. produced in partnership with Acoustiguide, Italian, Spanish and Mandarin. The tour A visually impaired (VI) tour is also is a critical factor in the success of its takes the visitor on a journey through the available, which gives detailed audio interpretation provision, enabling the visi- nine galleries that tell the story of Titanic descriptions for VI visitors. This tour can tor both to engage with and learn more on the exact spot where it was built. The be used as a stand-alone or with the main about the story. The team at Acoustiguide attraction relives this world-famous story audio tour, enabling a VI visitor and sighted used their knowledge, experience and using contemporary interactive technol- companion to share the experience. professionalism to provide the reassurance ogy and special effects. A shipyard ride Titanic Belfast’s Acoustiguide app can needed so that the outcome for the visitor be used with a visitor’s own smartphone would be a world-class service and prod- The nine galleries include The on-site or at home by those who are unable uct – and the feedback from the customers Aftermath (below left) and to visit, but want to discover more about has been exactly that.” Boomtown Belfast (below right) TITANIC PICS: ©SARAH MALLETT 52 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 STATUE OF LIBERTY AND ELLIS ISLAND, US Visitors to Ellis Island can now hear first-hand immigration accounts, n the largest program of its kind in the Launched in June, the audioguides allowing them to relive the experience world, Antenna International™ is pro- complement the National Park Service’s I viding up to 12,000 audioguide player ranger-led tours on both islands. The devices to the Statue of Liberty and Ellis tours are available in nine languages – “These products and services are set to Island, enabling every visitor to receive a English, Spanish, French, German, Italian, push the boundaries of cultural and herit- guide with the purchase of a ferry ticket. Japanese, Mandarin, Russian and Arabic. age interpretation,” says Matthew Vines, On Liberty Island, a 30-minute audio An interactive children’s tour, narrated by global marketing and communications tour explores the history of the Statue of an animal character, is available in English, manager. “They infinitely expand the pos- Liberty and its status as a global symbol French, German, Italian and Spanish. sibilities of what visitors can experience in of freedom and opportunity, while in-depth Also new for 2012 is a range of bespoke front of an object and outside of the muse- interviews with architects and historians software solutions, multi-platform digital um’s walls. As well as pushing content out provide additional background. distribution services and handheld multi- to multiple platforms, Antenna Publisher™ On Ellis Island, a 45-minute audio tour media guides. Software packages Antenna produces mobile experiences with images, immerses visitors in the immigrant expe- Publisher™ and Antenna Publisher Pro™ videos, interactive games and mapping. rience, through narration and first-hand enable clients to create, update and pub- The software offers the functionality to con- accounts, allowing them to relive the expe- lish content to multiple platforms, including nect to social media, so visitors can tweet rience through the eyes of a new arrival. user-owned devices and Antenna’s new or post on Facebook. It can also incorpo- Interviews with historians, architects and XP-Iris™ multimedia player. The XP-Iris™ rate m-commerce (mobile commerce), so archaeologists further complement the handset incorporates touchscreen technol- they can browse the attraction’s shop and museum’s exhibits and galleries. ogy and is wi-fi enabled. buy a souvenir of what they’re looking at.” HERKENRODE ABBEY, BELGIUM The new tour includes re-enactments and 3D movies of architecture he new experience network transponder with their centre at 600-year-old Pickup audioguide unit and are T Herkenrode Abbey, synched into the sound track Belgium tells the tale of its fas- of the Watchout show. If the cinating past. Visitors can enjoy show isn’t already running, the an immersive chronological Pickup acts as a trigger. tour, told by the Abbess, and a Antwerp-based Mimesis combination of re-enactments installed the 17-channel and 3D movies of architec- Watchout multi-display system ture. The installation combines and the 100 strong Pickup Dataton Watchout visuals and audioguide system. The tour is Dataton Pickup audioguides. offered in four languages with Visitors approaching the further tours in development for visuals, point and click at the children and outdoor exhibits. AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 53 8L;@F>L@; The London Eye app includes audio, augmented reality experiences and infotainment THE EDF ENERGY LONDON EYE, UK he world’s tallest cantilevered obser- ist who discusses nature and the London their historical importance. Round-the- vation wheel, the EDF Energy London Eye’s position in its environment. As well clock, 360-degree fi lming has provided T Eye, UK, has introduced an app plus as augmented reality experiences and footage of the fi rst ever multi-dimensional interactive touch screen guides to further “infotainment” pieces, the app offers users views of the spectacular sights of the capi- enhance the experience of its fl ights. the chance to watch the dramatic London tal and 3D technology allows guests to take The app, created by Dogfi .sh Mobile, New Year’s Eve fi reworks over the Eye. A a virtual tour of the buildings’ interiors. includes Voices of London audio pieces, time-lapse fi lm captured from the top of the The guides run on Samsung Galaxy which provide exciting new perspec- London Eye enables guests to experience Tab 10.1 devices and were developed tives of London, as told by three inspiring 24 hours in less than two minutes. with Dogfi .sh Mobile using Appcelerator’s London fi gures: Henry Stuart, a photog- Each of the London Eye’s 32 capsules Titanium platform. The application runs on rapher who offers the perspective of the now feature four Samsung interactive a cloud based CMS allowing the content to view through a camera lens; Geoff Dyer, touch-screen guides, which are available in be managed by the London Eye staff with a British author and novelist who offers a fi ve languages. Visitors can gain access to little or no involvement from the develop- historical journey through the capital; and key information on the landmarks that can ment team. The tablets can be updated David de Rothschild, an environmental- be seen from the London Eye, including remotely over wi-fi . THE LOUVRE, FRANCE The new audioguides lead visitors step-by-step through the tour isitors to the Louvre will no longer ative world of interactive entertainment. need to worry about getting lost, The Nintendo 3DS console was seen as V thanks to a new audioguide which a natural fi t and chosen for its accessibil- uses Nintendo 3DSTM. An innovative ity and ease of use. localisation feature, jointly developed Available in seven languages, there by teams from the Louvre and Nintendo, is a choice of tours, devised for fi rst allows visitors to see their exact posi- time visitors to the Louvre. Each tour tion within the museum’s four fl oors and lasts approximately 45 minutes. The three wings on an interactive map. Masterpieces tour allows visitors to dis- Additional functions include 3D cover or rediscover the museum’s most models of major works, 3D images of famous pieces, such as the Mona Lisa the museum galleries and high defi ni- by Leonardo da Vinci, the Venus de Milo tion photos to accompany more than and the Winged Victory of Samothrace, 700 commentaries about the artworks. as they’re guided through some of the Delivered by the museum’s curators and Louvre’s most prestigious rooms. lecturers, these conversations provide a Soon to be added is family tour The fresh perspective on the Louvre’s collec- Egyptians. Also coming soon is an tions and the story behind the building. adapted tour with commentaries acces- Over the past few years, the Louvre PICS: ©OLIVIER OUADAH sible to handicapped visitors. Visitors has made a conscious effort to develop who are hearing impaired can access its digital offer. Using multimedia tools, a video-guided tour in French sign lan- it has specifi cally targeted people who guage, which focuses on the Louvre’s don’t usually visit museums. The aim is major works. Visitors with visual impair- to combine its rich heritage with the cre- ment can visit the special touch gallery. ● 54 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 WOW. planetariums giant screen cinema 4D even more from the people behind the ‘wow’ explore more at globalimmersion.com UK: +44 (0) 845 0 456225 USA: +1 720 259 1639 [email protected] www.globalimmersion.com *;&+;&,; K?<GFN B8K?C< K?<8D8Q@E>8;M undreds of new details and water surges and the motion of the ride effects have been added to vehicle are calibrated to match the anima- H The Amazing Adventures of tion. To add to the excitement, Spider-Man Spider-Man, which reopened in March at co-creator Stan Lee makes a 3D animated Universal Orlando Resort, US. cameo appearance inside the attraction. The new 4K digital high-defi nition anima- Shown across towering visual spaces tion, combined with highly sophisticated – some of which are more than four storeys- Infi tec 3D projection, allows guests to expe- tall and wide – guests experience the ride rience details such as fl ames spewing from wearing 3D lenses made of dichroic fi lters Hobgoblin’s pumpkins, electricity arching for colour and clarity. through Electro’s body and the stitching on The ride vehicle’s audio system has been Spider-Man’s glove. Visitors can even see upgraded from eight-channel to 16-chan- the movement of the characters’ muscles nel and lighting, sets, graphics, props and and the changes in their facial expressions. scenic detail have been updated to further Live special effects including heat blasts, enhance the animation’s improvements. K?<I@;<ËJJ?FNE8:IFJJKFN J@DNFIO ands-on science theme park Danfoss Universe, Denmark, H has increased its offer with the Stargazer 4D motion theatre. The fi rst fi lm to be shown is Journey through the Body, Journey through the Body takes an educational fi lm that takes guests on guests on a ride through the a ride through the various systems within the human body and makes full use of the human body’s different systems dynamic motion and 4D effects available to enhance the story. Installed by 4D effects theatre specialist The 4D effects include on-board wind at both children and adults, the centre’s Simworx, the theatre features 28 seats in and water spray along with bubbles, aim is for visitors to ”play their way to a four seven-seater pods, each incorporating smoke machines, special effects lighting knowledge of science”. Guests experience a six DOF dynamic hydraulic motion base. and 5.1 surround sound. the world of science and technology and The fi lm is played through a Panasonic dig- Danfoss Universe opened in 2005 in fun-fi lled natural phenomena within a host ital circular polarising 3D projection. Nordborg in the south of Denmark. Aimed of different buildings and areas. 56 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 The Amazing Adventures of Spider- Man reopened in March revealing hundreds of new details and effects AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 57 *;&+;&,; ever assembled on separate missions to tion. We wanted to give our audience the ;*;:@E Tornado Alley 3D follows the largest research project assembled on sepa- rate missions into the heart of a storm The Juice is also distributing Ruin, a footage, with incredibly life-like trees, bushes K?<AL@:< futuristic thriller that combines cutting edge and sky. It’s very dynamic and powerful. We technology to produce a 4D attraction with didn’t create it, but we recognised that it was the look and feel of a Hollywood movie. something completely different.” modern twist on Elvis’ music and a In the seven-minute fi lm, from Attraktion! To date, the fi lm has been to attractions in futuristic thriller are among the latest Entertainment, a war between machines and Sweden, Estonia and Israel and proved popu- A fi lm offers from The Juice Films Ltd. the last human survivor takes audiences on a lar at the recent IAAPA Asia show. The Juice Elvis Rocks features several iconic Elvis chase through the ruins of a forgotten world, Films Ltd is also the distributor for The Chase, tracks and tells the story of Memphis teens as the hero attempts to escape the continu- a version for the ride simulator market, which Aaron and Mindy, whose marriage is stopped ous assaults from the deadliest of weapons. combines the fi lm with a ride experience. by the conniving local sheriff. The 10-minute “The quality is amazing,” says Quayle. “The Quayle is currently in discussion about animated fi lm was offi cially licensed by Elvis opening scene looks as though it’s actual fi lm more branded fi lms for the future. Presley Enterprises, Inc (EPE) and follows Aaron on a madcap journey from Memphis to Las Vegas in a bid to win back Mindy. È@KËJ89FLKG 58 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 TURN ON THE SPLASH THE ULTIMATE MULTI-D EXPERIENCE FOR WATERPARKS Water SFX Magic Fountains / Water Guns / Rain / Flat Water Jets Wind SFX Wind / Ground Fog / Haze Lighting SFX Strobes / LED Lighting / LED Point Sources / Lasers Wall and Ceiling Panels GRP / Backlit 5D Multi Speed Platform 3 DOF Waterproof / Vibration / Leg Tickler / Neck Blast www.kraftwerk.at KRAFTWERK Living Technologies GmbH Maria-Theresia-Strasse 49, 4600 Wels, Austria Phone: +43 7242 69269, E-mail: offi [email protected] TURN ON UNITED TECHNOLOGIES. *;&+;&,; tricky terrains and landscapes. During off the ground when the ride begins. The >CF98C@DD BI8=KN Visitors compete on virtual raftwerk’s fi rst Waterplexx 5D hover bikes at the Centre for theatre will open in September Life’s new 4D motion ride K at Sunway Lagoon Waterpark in Kuala Lumpur, Malaysia. The 36-seat theatre is one of two attrac- tions to be added to the Asian waterpark Dynamic Earth is the result of a two- and is 4D specialist Kraftwerk Living JG@KQ#@E: year long collaboration between: Spitz Technologies’ latest development. Created Creative Media, which was respon- like a traditional 4D theatre, the main spe- sible for much of the photorealistic cial effect is, unsurprisingly, water, in the ynamic Earth is a new, animation in the fi lm, including a micro- form of fountains, water guns, rain and fl at 24-minute, fulldome docu- to-macro view of the marine food chain; water jets with water being fi red at guests D mentary, which explores the the Advanced Visualization Lab at the from all directions, even the ceiling. inner workings of Earth’s climate sys- National Center for Supercomputing Additional elements are wind, fog, tem. Narrated by actor Liam Neeson, Applications (NCSA) at the University of strobes, lasers, LED lighting and moving audiences follow a trail of energy that Illinois; NASA’s Scientifi c Visualization seats, which Kraftwerk has enhanced to fl ows from the sun into the interlocking Studio; and Thomas Lucas Productions, work in totally wet environments. In coop- systems that shape our climate – the Inc. The fi lm was produced in associa- eration with Polin, Kraftwerk developed atmosphere, oceans, and the biosphere. tion with the Denver Museum of Nature backlit wall and ceiling panels made of Using visualisations based on sat- & Science and NASA Earth Science, fi breglass reinforced plastic. ellite monitoring data and advanced which provided access to its cutting- Kraftwerk’s Waterplexx 5D theatre supercomputer simulations, highlights edge databases and global views of provides high tech cinema technology include ultra-high-resolution visualisa- ocean currents and sea ice. including 3D HD projection. However, the tions of giant eddies spun up by the Gulf The NCSA team used topographical main focus is on safe water effects. Using Stream, a supercomputer recreation of data to inform its Venus visualisation. reverse-osmosis systems, UV treatment Hurricane Katrina, microscopic ocean Artistic choreography, camera paths, and, if necessary, heat sanitation ensure creatures blown up to giant size, and the colour schemes and cinematic treat- no bacteria can survive in the system. most detailed recreation of the surface ment show the surface of Venus and of Venus ever produced. demonstrate its truly hellish nature. The theatre has waterproof pneumatic motion base and antibacterial seats Topographical data gets the cinematic treatment to show the hellish surface of Venus 60 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 Exhibits.nl is a leading supplier of interactive exhibits, operating worldwide to the highest quality standards. Our exhibits are innovative, fun, educational and above all, of a world class built quality. High quality interactive exhibits Amazing Machines / Air and Space / Human Body / Digital World / Water / Sound and Light / Energy and Electricity / Mother Earth / Nature / Arts / Just Fun / Physics and Mathematics [email protected] www.exhibits.nl www.thejuice.com AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 61 *;&+;&,; 3D HD media, special effects and a fl ight simulator ride system bring the Transformers to life KI8EJ=FID light simulation technology and cutting edge special effects have F been combined with 3D HD media to create Transformers: The Ride – 3D at Universal Studios Hollywood. The motion-based thrill ride, which opened in May 2012, propels guests HD media, sophisticated special effects that physically convert from common along 2,000ft (610m) of ride track, where masterminded by Industrial Light & Magic mechanical devices, such as cars, trucks they’re surrounded by 14 gigantic screens, and a roaming fl ight simulator ride system. and planes to robotic warriors. many at heights of 60ft (18m). Hailed as In the Transformers fi lms, Earth’s The ride is a collaboration between crea- Universal Studios Hollywood’s most ambi- humans are caught in the middle of an tive consultant and fi lmmaker Michael Bay, tious ride ever created, it tells an original intergalactic war between alien robots, the Industrial Light & Magic, the brand stew- Transformers story using photo-realistic 3D heroic Autobots and the evil Deceptions ards at Hasbro, Inc and Universal Creative. and her twin seven-month-old cubs as they tion in Alaska, Canada, and Norway, the D8:>@CC@MI8P=I< The fi lm shows how keeping alive is now more diffi cult for polar bears because of warming temperatures 62 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 C@>?K@E>8E;JFLE; @CCLD@E8K@E>GIFA<:KJ K_\J_\`b_QXp\[>iXe[Dfjhl\`e8Yl;_XY`#k_\ 8*;Xe`dXk`fe[`jgcXpfek_\Dfjhl\Xe[=fikdXib\[k_\+'k_Xee`m\ijXipf]k_\Le`k\[8iXY J?<@B?Q8P<;>I8E;DFJHL< National Day, featured a series of designs The Al Jahili Fort in the oasis city of Al and visual representations illustrating the Ain was simultaneously brought to life with Lighting experts Obscura Digital of San artistic styles of the mosque. Obscura imagery of the founding of the UAE. This Francisco, US illuminated the Sheikh Digital’s team generated a laser scan of the included scenes of the former president Zayed Grand Mosque in Abu Dhabi with a surface area of the Grand Mosque to cre- Sheikh Zayed’s and the ruling leaders’ show using 44 projectors with a combined ate a 3D model, mapping its hand-carved lives, Bedouin life and agriculture. Sheikh brightness of 840,000 lumens. details. This included the façade, four min- Zayed’s vision for the mosque was a centre The display, which marked the 40th arets and 12 domes for a projection area of of cultural collaboration promoting under- anniversary of the United Arab Emirates 600ft (182m)-wide by 351ft (107m)-high. standing between world communities. K?<HL< The world watched as Buckingham Palace in London, UK was lit up by colourful projections as part of the Queen’s Diamond Jubilee concert. Wowing crowds and royals, the variety of anima- tions ranged from fl owers to rain by a number of art- ists. The palace projections 9lZb`e^_XdGXcXZ\Ëjc`^_kj_fnZ\c\YiXk\[k_\Hl\\eËjAlY`c\\Z\c\YiXk`fejn`k_Zfcfli]lcgifa\Zk`fej were managed by XL Events and were delivered by 36 stage wraparound LED Kylie Minogue and Paul also provided the monitor- projectors, 12 Barco image screens fed with images McCartney. The entire set ing, which was used by D3 pros and two lightware DVI of the superstars per- was built around the Queen Technologies for the video matrices. The images were forming, which included Victoria Memorial in front mapping and playback of complemented by concert Stevie Wonder, Tom Jones, of the palace. XL Events video on the Palace. 64 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 Philips Color Kinetics is creating a state- of-the-art, dynamic lighting system at the iconic Empire State Building. The building’s tower lights are being switched to light emitting diodes (LEDs) to allow the building’s facade and mast to change lighting scenes in real-time. The LED lights will be used to recognise key milestones, events, charitable organisa- tions, countries and holidays. The new computerised system pro- vides a palette of more than 16 million colours, including hard-to-achieve pastels, in almost limitless combinations. Before, the traditional lighting fi xtures allowed for 10 colours, but needed a team to spend several hours replacing each of the build- K_\ C`^_k`e^`j`ek\^iXckfk_\*d$n`[\jZlcgkli\%=`okli\j _Xm\Y\\e`ejkXcc\[`ek_\jZlcgkli\ËjYXj\#gf`ek`e^ lgnXi[jXe[flknXi[jkfk_\\XjkXe[n\jk K?<;IFGC AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 65 C@>?K@E>8E;JFLE; 8le`Ô\[jfle[jpjk\dc`ebjk_\ nfic[ËjcXi^\jkXlkfdfY`c\[`jki`Yl$ k`feZ\eki\Xe[XlkfdfY`c\dlj\ld Jkfi`\jXi\ki`^^\i\[n_\em`j`kfijXggifXZ_Xg_fkfdfekX^\f]k_\_`jkfipf]k_\pXi[ 8LKFJK8;KNFC=J9LI># 9IFFBCPEE8MPP8I;#E 66 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 omni? www.omniticket.com www.movetechuk.com [email protected] Capitol Theatre at Fort Edmonton Park, Alberta Canada Raining magic into museums across the world Experience the thrills and chills of DJ Willrich Ltd’s latest installation at Fort Edmonton Park in Canada. Featuring snow, ice and the latest in audio visual technology, it tells the story of Edmonton through the ages in a way that captures the imagination and awakens the senses. DJ WILLRICH LTD Beufre Farm Bucklers Hard Road Beaulieu Hampshire SO42 7XA T: 44 (0) 1590 612603 E: [email protected] W: www.djwillrich.co.uk AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 67 J?FNGI B8K?C< J<8E?@EKFE MGf]9lj`e\jj ;\m\cfgd\ek N_`k\NXk\i N\jk What are the current trends? Innovations in both theme park and individual attraction design are at the forefront of our focus, as are new concepts and attractions business models. Finding better ways to operate parks, such as adding additional retail space and integrating parks for night time and non- peak hours use, is also a big topic right now. At WhiteWater West, we believe we’ll also see a convergence of wet and dry play across the industry. Integrating these elements provides a variety of experiences for guests and allows them to create and enjoy their own adventures. What are the challenges? The challenge is to continue to drive guests to parks in a tough economic climate. This TM directly impacts a park’s ability to generate N_`k\NXk\iN\jkËj8hlX:flij\ `j revenue. These revenues will be dedicated Xdfe^k_\gif[lZkjfe[`jgcXpXk<8J to capital spending, which is necessary to continue to enhance guest experience and waterslides with equjpment like AquaPlayTM What are you showing at EAS? keep them coming back time and again. multi-level interactive play structures. A number of products including will The most recent innovation is the be showcased at EAS, including the What’s new and exciting? convergence of wet and dry attractions to AquaCourseTM, an exciting wet/dry course The most exciting thing that’s going on create new experiences for guests. of ropes, towers, bridges and zip lines across the board is convergence. For I believe we’re now in the most creative, plus our signature waterslides – AbyssTM, example, we’re seeing the combining of innovative period this industry has ever AquaLoopTM and Family PythonTM. various waterslide ‘slide paths’ to create seen and it’s exciting to witness projects all We’ll also be promoting our new fi bre- new, unique combinations of sensations. over the world where convergence is being glass, which has a 10-year warranty against There’s also the integration of signature explored and developed. fading and chalking. 68 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 DXZbI`[\jË9cl\=`i\i`[\Xk AF?E;8M@ g Convincing operators that investing in comprehensive ticketing systems can greatly enhance their visitor numbers :?I@JK@8EMFE should be treated as such. As chair of in the long term, just as much as AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 69 J?FNGI JF?I What are the current trends? In waterparks, clients are looking for more technology in slides and rides. This includes special effects, fog systems, water sprays, lasers and media features, such as music and videos. For example, we’ve incorporated big projectors into our ride Magic Sphere so users have a cinematic Gfc`eËjjc`[\Xkk_\Jflk_8ljkiXc`Xe experience while they’re on the ride. 8hlXk`ZXe[C\`jli\:\eki\#8ljkiXc`X Effects and technology-integrated waterslides are key. These can be integrated automated systems, such as waterslide traffi c control/signal lights/ È:fdY`e`e^`ek\iXZk`m\i`[\jk_Xkgifm`[\X systems, interactive sensor systems, waterslide timing systems and control units _\Xik$gfle[`e^\og\i`\eZ\n`k_jg\ZkXkfiXgg\Xc plus visual and audio effects. What are the challenges? `jXZ_Xcc\e^\kfgXibfne\ijÉ Our clients demand interactive rides that provide a heart-pounding experience. Combining this with spectator appeal colour effects inside the tunnel when We’re also heading up the construction is a challenge to park owners. Using combined with the fl ow of water. of the very fi rst Cartoon Network themed translucent and transparent slides is one waterpark in the world, which is currently way to make the rides interesting to watch. What are you showing at EAS? being built in Thailand. Scheduled to open We’ll be showcasing our patented King in 2013, the park will feature signature What’s new and exciting? Cobra slide, which made its debut in attractions including a gigantic family wave Our most exciting developments include America at Six Flags on July 24th. Already pool, a winding adventure river, speed-rac- natural light effects in resin transfer in a number of waterparks around the ing slides, family raft slides and one of the moulding manufactured slides. To achieve world, the ride is going to be installed world’s largest interactive water play areas this, we build rides that allow natural under the name The King Dragon slide in for children. It’s one of the most exciting daylight to go through the slide and create the Great Mall of China. projects I’ve ever worked on. CASE STUDY G GGifa\Zkj#K_\E\k_\icXe[j urnkey specialists P&P Projects will be showcasing an interactive, 3D dark ride that they’re designing for K Parques Reunidos’ theme park Tusenfryd in Norway. The team at P&P Projects is currently developing the scenes, audiovisual scripts and scenic elements for the ride, which will be built in an unused cavern in the park. The ride will have the capacity for 800 guests per hour and will target teenagers and young adults, which is a new direction for the primarily family-focused park. Unlike a traditional dark ride, the attraction will incorporate K_\i`[\n`ccY\ audiovisual and fi lm sequences. Yl`ck`eXelelj\[ Created to mark the park’s 25th anniversary, the ride will ZXm\ie`ek_\gXib open in 2013 and will be Tusenfryd’s largest indoor attraction. 70 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 Gi`d\GcXpËj=Xd`cp8[m\ekli\GXibXk ;FL>JD@K? J\XNfic[>fc[:fXjk#8ljkiXc`X MG9lj`e\jj ;\m\cfgd\ek# Gi`d\GcXp What are the current trends? The current trend is to add more family attractions, rides and active areas. Theme parks are researching ways to enlarge the demographic range that are visiting parks. Creating interactive and physically active areas create new experi- ences, which draw in new visitors. What are the challenges? visitors in, giving them reasons to return to are an exciting active family experience. Attracting both repeat and new visitors. the park multiple times. Families interact together, climbing and This is a mature industry that’s been zip lining, in partially wet adventure zones, innovating new rides and attractions for What’s new and exciting? while in street clothes. many years. Visitors are always looking for The redevelopment of the FEC market, the next new attraction. In this challenging where the FECs are larger and higher What are you showing at EAS? economic environment, it’s even more quality. There’s an increasing inclusion We’ll be highlighting the continued diffi cult to attract new visitors. of FECs in amusement and theme parks development of our Family Adventure Park This is overcome by focusing on the end as new fun zones for very hot, wet or cold concept and line of products. client and working with park operators weather days, allowing the seasonal parks We’ll also be showcasing AquaCourseTM, to create new and innovative interactive to extend the length of their season. the world’s only aquatic ropes course, and rides and zones that draw new and regular Interactive wet and dry experience zones a new top secret ride. CASE STUDY J@DFE=FLCB Theme parks are tailoring their offer What are you showing at EAS? Entertainment SimEx-Iwerks ©2012 Photo towards a much more targeted audience, We’ll be displaying projects we created, imEx-Iwerks Entertainment’s rather than a one park suits all approach. including a branded character costume immersive attraction Ice This trend is enabling multiple attractions for Legoland Discovery Centre Duisburg, J Age Dawn of the Dinosaurs with the same owners to operate parks in Germany. We’ll also be showcasing the – The 4D Experience launched in similar catchment areas, as they’re not in licensed children’s characters that opera- the US this summer. Visitors to direct competition for guests. For example, tors can book through us. EAS will be able to fi nd out more about the fi lm that SimEx-Iwerks :fjkld\jZi\Xk\[ created with Twentieth Century Fox ]fi<[`eYli^_Qffkf Consumer Products. The attraction Z\c\YiXk\k_\Xii`mXcf] was recently installed at the Shedd knfgXe[Xj]ifd:_`eX Aquarium in Chicago and San Diego Zoo, following its success in Merlin Entertainments’ Alton Towers in the UK and Gardaland in Italy. In the 14-minute, 4D experience, 3D footage from the third fi lm in the Ice Age series is combined with synchronised physical effects. AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 71 J?FNGI AFE8K?8E more time to discuss what the client is GC8:?< looking for and reassure them they’re get- ting the best possible solution. Clients : What are the challenges? The lack of capital investment, while CASE STUDY JXccp:figfiXk`fe#LJ ally Corporation will be the size is fl exible, the ride has a footprint the island’s treasure and free two displaying two new dark rides of only 8,000sq ft (743sq m), and has 10 scientists from the clutches of the evil J at this year’s EAS – Power Blast four-passenger vehicles with a throughput Volcanikus before the volcano erupts. and Forbidden Island. of 644 people per hour. Covering an area of 12,000sq ft The company’s stand will host fully Forbidden Island is an interactive (1,115sq m), with a track length of 564ft detailed models of both Power Blast – an adventure. Visitors are sent on a journey (172m), the ride has 13 four-person cars interactive dark ride concept featuring to a mysterious volcanic island to rescue and a capacity for 720 people per hour. ● unique Viper SixD video technology – and Forbidden Island, which is an Indiana Jones-type adventure. Power Blast is a space-age adventure with interactive video game-type design elements, interactive animatronics, fi xed and moving targets, rotating vehicles, seat vibration and other special effects. Additionally, the shooting device, which is equipped with an electro magnetic sensor, allows the rider to track six degrees of motion giving the video images a 3D quality. Images can be moved forward/backward, up/ down, left/right, or rotated about three perpendicular axes. Vehicles pause to engage the virtual M`j`kfijkf<8JZXej\\[\kX`c\[df[\cj characters in four major play areas with f]JXccp:figfiXk`feËje\n[Xibi`[\j 16ft x 9ft (5m x 3m) screens. Although 72 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 N8K The tightest and most spine-tingling spirals in the industry! N? enix, AZ k_\i\jlckjf]flim`iklXcifle[kXYc\]finXk\igXibjlggc`\ij park, Pho Water ’ Wild et ‘n W as surfacing materials, non-slip surfaces GFC@E#KLIB Mt. Olympus Waterpark , Wisc onsin De lls, WI oanoke, TX Falls, R aiian Haw Polin’s Turbolance at Aqualand, Bassin d’Arcachon, France N_XkËjk_\Y`^^\jk È@nXekkfZi\Xk\XnXk\igXib Z_Xcc\e^\]fifg\iXkfij6 Guests constantly demand novelty, so ]fi[\gi`m\[Z_`c[i\en_f_Xm\ waterpark operators need to make sure they keep offering new, exciting rides e\m\i\og\i`\eZ\[k_\[\c`^_k to entice them to come back again. Our research shows that guests want f]gcXp`e^`eXZc\Xe#jXe`kXip interactivity, originality and rides that allow them to share the fun and overall experi- jn`dd`e^gffcÉ ence with others. Plus, they want rides that offer the most heart-pounding experiences. ?fnj_flc[fg\iXkfij dXib\kXe\ni`[\6 N_\i\Xi\k_\]lkli\dXib\kj6 Start promoting the new ride as soon The Asian market is growing and is open to as you’ve finalised the plans. Use social new ideas and concepts. media to build enthusiasm with customers. Operators can post images of what the N_XkËje\ok]finXk\igXibj6 ride will look like, as well as details of its We’ll see the synchronisation of various construction and statistics about how fast aspects of attraction design. Manufacturers riders will move on it. Also encourage will integrate manufacturing and material guests to comment on it and share the technologies, design programs, media- information with friends online. Advance based attractions and special effects. ticket sales and competitions can work too. The Waterpark Company AM 3 2012 ©cybertrek 2012 # N8K New technology means waterpark operators can now save water billion gallons of water worldwide. It can We’ve also seen the “splashpad” seg- E don’t have access to waterparks, either As a result of this, and economic N8K 76 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 N?@K N_Xknflc[pfli[i\Xd `ejkXccXk`feY\6 In 2011, we received a WWA Innovation Award for creating the first acrylic Master Blaster, which went into our dream installation – the Disney Dream Cruise ship. Many unique engineering challenges had to be overcome, such as ensuring the 360-degree view of the ship’s deck wasn’t lost. To compensate for the lack of slope on board, we customised a gravity-defying Master Blaster to provide the necessary acceleration. The transparent flume that has to endure harsh and unpredictable conditions, including thermal expansion, is uniquely made with 10 acrylic sections held together with specialised connectors. N_XkËjk_\Y`^^\jk Z_Xcc\e^\]fifg\iXkfij6 In the US market, the biggest challenge will be the economy. While the ‘Greek’ situation isn’t likely to replicate itself in North America, the American economy is in for a significant restructuring. This will WhiteWater West’s result in people holding onto their money, Extreme River at Chime creating a negative impact on admissions. Long Waterpark in China ?fnZXefg\iXkfijile nXk\igXibj[li`e^[ifl^_kj6 of water. Utilise more rock and natural of resources online that can assist you. Combat public perception that waterparks grasses versus flowering seasonal plants. Younger guests are on social media are water hogs. Between 97 and 98 per Also, do deck washing as needed, as platforms like Facebook, Twitter and cent of waterpark water is reclaimed or opposed to standard operating procedure. YouTube. Consider how to get the word out reused after the initial fill, so the focus in ways they can relate to, especially video. should be to educate people on this fact. ?fnj_flc[fg\iXkfij Other advice to consider – fix leaks in dXib\kXe\ni`[\6 N_XkËje\ok]finXk\igXibj6 flumes, pipes or pool basins. This just Get free publicity. Put press releases out We’ll see a convergence of wet and dry makes good sense financially and visible to the industry and community media, but play across the industry. Integrating these leaks look bad on the facility. Cut back make sure your stories are newsworthy elements provides a variety of experiences, on landscaping materials that require lots and have great photos. There are tons allowing guests to have their own adventure. N_XkËjk_\e\nk\Z_efcf^p6 ?fnZXefg\iXkfijile 8LJKI8C@8E We’ve recently developed a high quality nXk\igXibj[li`e^[ifl^_kj6 N8K AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 77 N8K N8K N_Xke\nk\Z_efcf^p N_Xke\nk\Z_efcf^p Xi\pfllj`e^6 Xi\pfllj`e^6 Our focus is on enhancing the user- We’ve invested in making a virtual experience of our rides while keeping queuing technology, called Q-band, the cost to operators the same. It’s for waterparks. Customers rent a important in these challenging times to waterproof RFID wristband and give operators the chance to recover their reserve the slide that they want to capital investments much faster. go on next at a touchscreen kiosk The current trend is for family experiences located in the park. The small N_\i\Xi\pfli digital display on the wristband ]lkli\dXib\kj6 waterparks are growing increasingly larger counts down to their reserved slide We see a lot of excitement in India and and the operators are facing serious time. The Q-band adds revenue China. We’re also starting to see demand capacity problems. In Europe, waterparks to an operator’s bottom line from for our slides in the Middle East and are struggling due to the economic customers renting the Q-bands African countries. We’re working on several situation. In the US, several parks are because it unlocks the guest’s projects in Iran, Congo, Ghana and Nigeria. still struggling to get financing for their ability to spend in the park. We’re expansion plans. currently finalising a new version N_XkËjk_\Y`^^\jk of the Q-band that allows guests to Z_Xcc\e^\]fifg\iXkfij6 N_XkËje\ok]finXk\igXibj6 load cash onto their waterproof RFID Waterpark operators in different countries There’s more focus on family rides where wristbands, so they don’t need to are facing different challenges. In India, more than one person can enjoy them. carry cash around the park. È:_`c[i\eËjnXk\igcXp^ifle[jXi\Xe`dgfikXekZfdgfe\ekf]XnXk\igXib%K\\ej^\k[ifgg\[ f]]Xkk_\gXibn`k_X]\n[fccXij#Ylkk_\c`kkc\fe\jglcck_\n_fc\]Xd`cpkfk_\]XZ`c`kpÉ ?fnj_flc[fg\iXkfij >8K 78 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 IAAPA Best New Product & Impact SPLASH IT Award 2011 TIP IT WWA Innovation Award 2011 SPRAY IT SQUIRT IT 9 bring life to your pool 9 replace old water features 9 create revenue through play 9 latest interactive water technology 9 designs to suit all pool types www.watertoys.com Tel: +44 (0) 1752 771740 [email protected] E: [email protected] W: www.hippoleisure.com 1 866 833 8580 | 905 649 5047 AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 79 SEE US AT LIW, BIRMINGHAM, UK BOOTHS A510 & A40 AND EAS, BERLIN, GERMANY NEW THRILLING BOOTH 1707 FAMILY ATTRACTIONS ● Sky Trail® is suitable for anyone over 1.0m ● Throughputs up to 500 an hour ● Unique track system – people can overtake ● New Silent Pucks – minimise operating noise ● Can be themed to suit your requirements Planters Garden Centre, Tamworth, UK ● Approved under ADIPS ● Over 600 supplied worldwide Sommerland Sjaelland, Denmark Edinburgh Zoo, UK Call now for further details: +44 (0) 116 271 3095 Email: [email protected] www.innovativeleisure.co.uk J?FNGI AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 81 J?FNGI Innovative Leisure’s Sky Trail High Ropes course will be a larger format to the one on show at LIW last year health benefi ts of play in children, includ- about specifi c queries and concerns. The ing the results of research with York St play and attractions sector will be well John’s University. represented, with exhibitors showcasing a The Play Advice Clinic, led by RoSPA, diverse range of products and solutions. an association established 90 years ago These include Hippo Leisure, Innovative to help prevent accidents, will provide visi- Leisure, Monster Parties Ltd, Omniticket, tors with crucial legislation updates and Southwest Play, Timberplay, Taylor Made and the opportunity to ask the experts Play Equipment and The Theme Team. L 9,000 people are expected to attend LIW 82 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 Product round-up fun-kit.net the search engine for leisure buyers Wherever you are in the world, fi nd the right Severn Lamb locos products and services 24 / 7 heading for the east by logging on to Attractions Management’s free search Severn Lamb has completed two more turnkey projects, one in Qatar and the engine www.fun-kit.net other in India. The former involved the supply and installation of a 1.6km-long rail track and the design and manu- facture of a 24in gauge Arrow River locomotive and three coaches in a contract for the Al Khor Park. The latter saw the supply of a new 24in gauge Lincoln locomotive and two coaches to the Urban Improvement Trust in Kota, with delivery having taken place in May. fun-kit.net KEYWORD severn July debut for Intamin’s new Despicable Me ride Universal Studios Florida’s newest attraction is debuted in July in the shape of Despicable Me: Minion Mayhem. The new simulator ride, built by Swit- zerland-based Intamin and based on Universal Pictures and Illumination Entertainment’s 2010 animated film Despicable Me, takes visitors on a 3D adventure in the company of Gru, Margo, Edith and Agnes and a variety of other “mischievous minions”. It’s situated in Production Central and replaces Jimmy Neutron’s Nicktoon Blast, which closed last August. Gamma LeisurePOS fun-kit.net KEYWORD intamin modules for SeaCity Southampton’s new SeaCity Muse- Mediamation 4D cinema um saw the installation of a range of for New York Legoland LeisurePOS™ software modules from Gamma Dataware. Among these were: MediaMation is to provide a turnkey Admissions & Ticketing; Booking & 4D theatre for Merlin Entertainments’ Event Management; Membership/CRM; new US$12m Legoland Discovery and Integrated Chip & PIN at point of Centre in Yonkers, NY, US. Set to sale. The museum is part of the devel- open in 2013 at the city’s Ridge Hill opment of the city’s Cultural Quarter Mall, the 98-seat Lego® 4D cinema and tells the story of the people of will feature custom seats and include wind, rain, lightning and snow effects. The Southampton across the ages. project will comprise installation and integration of the lighting and 16-channel sound system as well as 3D digital projection, show control and integration. fun-kit.net KEYWORDS gamma dataware fun-kit.net KEYWORD mediamation AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 83 KfYffbpflijgXZ\`ek_\N\Y>Xcc\ipZfekXZkAlc`\9X[i`Zb N<9>8CC 9 K"*0'+*/0--)0(<Y\ikXqqfe7Y\ikXqqfe%Zfd K"()-)-..-'-'<`e]f7Zfjkf]n`jZfej`e%Zfd nnn%Y\ikXqqfe%Zfd nnn%Zfjkf]n`jZfej`e%Zfd :LDD@EJ$8CC@JFE >CF98C@DD K"++ ' )+.-**0/('<`e]f7Zldd`ej$Xcc`jfe%Zf%lb K"++ ' /+,'+,-)),<`e]f7^cfYXc`dd\ij`fe%Zfd nnn%Zldd`ejXcc`jfe%Zf%lb nnn%^cfYXc`dd\ij`fe%Zfd AFI8M@J@FE EN8M< Breathtaking experiences, Fully integrated digital studio environments and attractions handling all aspects of 3D for the European and Asian leisure industry cinema production and distribution K"*( ' .(+')-.+.<`e]f7afiXm`j`fe%Zfd K"*))*+.-*(0<\[`cc\ej7enXm\%Zfd nnn%afiXm`j`fe%Zfd nnn%enXm\%Zfd I8@E9FNGIF;L:K@FEJ J@DNFIO Mascot manufacturer & 3D & 4D effects offi cial supplier of famous theatres, motion theatres, simulation attractions children’s characters for events and the provision of 2D & 3D fi lm content K"++ ' )'/),+,*''<`e]f7iX`eYfngif[lZk`fej%Zf%lb K"++ ' (*/+)0,.**<jXc\j7j`dnfio%Zf%lb nnn%iX`eYfngif[lZk`fej%Zf%lb nnn%j`dnfio%Zf%lb D8IJ?8CC$KL==C K"++ ' (+)+/,--('<`e]f7dXij_Xcckl]Õ\o\e\i^p%Zfd K"(,(+*,+/000<`e]f7ki`f$k\Z_%Zfd nnn%dXij_Xcckl]Õ\o\e\i^p%Zfd nnn%ki`f$k\Z_%Zfd N?@K K"( -'+ ).*$('-/<jXc\j7n_`k\nXk\in\jk%Zfd K"++ ' (0(+0)'000<`e]f7nfic[f]i`[\j%Zfd nnn%n_`k\nXk\in\jk%Zfd nnn%nfic[f]i`[\j%Zfd Play to win at IAAPA Attractions Expo 2012. Come to Orlando and: s 3EE THE INDUSTRYS LATEST INNOVATIONS s 4AKE AWAY AMAZING IDEAS FROM NEW EXPERT SPEAKERS s #ONNECT WITH MORE THAN INDUSTRY PROS s 0ARTICIPATE IN EXCLUSIVE BEHIND THE SCENES TOURS So join us in November, and keep your business IAAPA members on the winning path. save up to 40% on registration. IAAPA Attractions Expo 2012 s Orlando, Florida USA Conference: November 12–16, 2012 | Trade Show: November 13–16, 2012 Orange County Convention Center | North/South Building Register by September 19 and save! www.IAAPA.org/IAAPAAttractionsExpoVisit IAAPA.org/IAAPAAttractionsExpo. nWave Pictures presents Contact information : ! " # $ % % & & % % '( # $ )* $+, - . /+, 0 $ . 1 NEW